You are on page 1of 33

Techniques for Engaging Leaders to

Invest $$$ in Engagement


April 22, 2015
Hosted by Dulye & Co. in partnership with
IABC/Harrisburg and IABC Heritage Region

Webinar Team

Julie Henderson
Vice President of
Professional Development
IABC/Harrisburg

2015 Dulye & Co. Proprietary

Linda Dulye
@dulye
President & Founder
Dulye & Co.

#EngageLeaders

What Well Cover

 Executive
Engagement
 Game Plan: 4 Tactics
with Tips and
Techniques
Join the conversation #Engageleaders
2015 Dulye & Co. Proprietary

#EngageLeaders

Creating Spectator-Free Workplaces Since 1998


Employee Engagement

2-Way Communication Strategies

Measurement Programs

Leadership Development

2015 Dulye & Co. Proprietary

#EngageLeaders

Executive Engagement:
How Interested and Invested
is the Top?

2015 Dulye & Co. Proprietary

#EngageLeaders

2015 Workplace Trends Poll

Research report available


on the Dulye & Co. website:
dulye.com/2015workplacetrends

2015 Dulye & Co. Proprietary

#EngageLeaders

Biggest Workplace Challenges: Communicators


What are the top 2 challenges on your professional radar screen for 2015?
(Participants were asked to select 2 responses)

employee engagement

42%

work tools/technology

42%

innovation and product/service


pipeline

24%

business development

20%

leader development

19%
0%

20%

40%

60%

80%

100%

Dulye & Co. 2015 Workplace Trends in Communication Poll

2015 Dulye & Co. Proprietary

#EngageLeaders

Biggest Workplace Challenges: Executive Team


What are the top 2 challenges on your companys Executive Teams radar screen for
2015? (Participants were asked to select 2 responses)

business development

47%

innovation and product/service


pipeline

39%

customer satisfaction

27%

economic uncertainty

18%

competition threats

17%
0%

20%

40%

60%

80%

100%

Dulye & Co. 2015 Workplace Trends in Communication Poll

2015 Dulye & Co. Proprietary

#EngageLeaders

Face-Off: Top 5 Challenges for 2015

Communication
Professionals

Executive Team
(as rated by communication professionals)

1. Employee engagement

1. Business development

2. Work tools/technology
3. Innovation
4. Business development
5. Leader development

2. Innovation
3. Customer satisfaction
4. Economic uncertainty
5. Competition threats

Dulye & Co. 2015 Workplace Trends in Communication Poll

There is significant variation!


2015 Dulye & Co. Proprietary

#EngageLeaders

Game Plan: 4 Fast & Furious TacticsZoom!

1. Start at home
2. Change paradigms
3. Get serious about
measurement
4. Stimulate
conversations
Practical techniquesnot theoryto demonstrate
the value and impact of engagement!
2015 Dulye & Co. Proprietary

#EngageLeaders

10

1. Start at Home

% of responses with
engagement as top priority

100%

52%
45%

50%

39%
32%

0%
Manager

Director

Dulye & Co. 2015 Workplace Trends in Communication Poll

Specialist

Vice
President

Get your own team onboard first!


2015 Dulye & Co. Proprietary

#EngageLeaders

11

Unify Your Team

Get cemented around


engagement
 What is it?
 What does it
look like?

like?

 How is it
defined?
Dulye & Co. Research: Rate the effectiveness of a clear and common
definition for engagement in your organization.

2015 Dulye & Co. Proprietary

#EngageLeaders

12

Put on Your Coachs Hat

Become a
proactive
engagement
consultant

2015 Dulye & Co. Proprietary

#EngageLeaders

13

2. Change Paradigms

What do top
leaders think?
Do?

2015 Dulye & Co. Proprietary

#EngageLeaders

14

Are Leaders Tuned in to Todays Workplace Realities?


5 Most Important Competencies for Managers
Today

20 Years ago

Self-Motivation/Discipline

44%

Technical Mastery

53%

Effective Communication

40%

Self-Motivation/Discipline

46%

Learning Agility

29%

Confidence

32%

Self-awareness

26%

Effective Communication

31%

Adaptability/Versatility

22%

Resourcefulness

20%

Dont assume
your leaders know
what it takes to
lead and succeed.
Poll them.
2015 Dulye & Co. Proprietary

#EngageLeaders

15

Tie the Top to Engagement DividendsBIG Dividends

1%

For every
gain in an executives time spent with at
least one (company) insider, productivity advances

2.14%
Harvard Business School research, What Do CEOs Do?

Companies with engaged employees outperform


competitors by as much as

202%
State of the Global Workplace, 2014 Report, Gallup

Companies that invest in and attain higher employee

3X

engagement achieve
the operating margin than those
with lower employee engagement.
State of the Global Workplace, 2014 Report, Gallup

2015 Dulye & Co. Proprietary

#EngageLeaders

16

Showcase Successful Leaders Who Get it

95% of my

assets drive out of the


front gate every night, and

its my job to make


sure they come back the
next day.
Leaders who engage: SAS CEO Jim Goodnight
2015 Dulye & Co. Proprietary

#EngageLeaders

17

Communication Funding / Support


To what extent are communication programs/practices where you work funded by the
CEO, President or other Senior Leader outside of the HR or Communication Depts.?

Sometimes

39%

Rarely

31%

Often

20%

Never

10%
0%

20%

40%

60%

80%

100%

Dulye & Co. 2015 Workplace Trends in Communication Poll

2015 Dulye & Co. Proprietary

#EngageLeaders

18

3. Get Serious About Measurement

Measure
whats
meaningful

2015 Dulye & Co. Proprietary

#EngageLeaders

19

Start with a Current State Assessment

 What data do you supply to shape


leaders attitudes and actions?

 How often do you personally


discuss the metrics and data with
them?
Build the showroom for engagement data.
2015 Dulye & Co. Proprietary

#EngageLeaders

20

Crank Up Data

EMPLOYEE POLL

Let it flow!
Generate a
steady data
supply.

2015 Dulye & Co. Proprietary

#EngageLeaders

21

Create Metrics that Matter

 Go beyond
satisfaction
 Tie metrics to current
goals
 Measure actions and
accountability

2015 Dulye & Co. Proprietary

#EngageLeaders

22

Inject Diversity and Speed in Polling

 Find forums to
build in just-in-time
data collection
 Dont dismiss low
tech
 Target certain
groups
2015 Dulye & Co. Proprietary

#EngageLeaders

23

Make Reports Simple to Use

 Eliminate
complexity
 Rely on
visuals
 Enable
access

2015 Dulye & Co. Proprietary

#EngageLeaders

24

Mine External Data Sources, Too!

Engagement is a HOT topic! Set your Google alerts.


2015 Dulye & Co. Proprietary

#EngageLeaders

25

4. Stimulate Conversations

Talk (not presentations) in every forum

2015 Dulye & Co. Proprietary

#EngageLeaders

26

Case Study: Simple Stats Can Drive Big Discussions

Number of responses

Poll response pattern for l00 top leaders/managers.


Dulye & Co. client research
100
90
80
70
60
50
40
30
20
10
0

Participation Goal

52
40
23
12
7/23

23

27

13

Original Poll Period


7/24

2015 Dulye & Co. Proprietary

7/25

7/26

Extension
7/27

7/28

#EngageLeaders

7/29

27

Case Study: Comparatives Open Discussion Doors


Manager spends at least 30 minutes a day with employees
Dulye & Co. client research

73%

Managers

Big Disconnect
18%

Employees

0%

2015 Dulye & Co. Proprietary

50%

100%

#EngageLeaders

28

4 More Ways to Build Connections and Communication


1. Expand invitee-list of
department meetings to
promote greater inclusion
2. Create skip-level conversations
for leaders to hear directly from
front-line associates
3. Expand recognition programs
to showcase cross-department
teams
4. Eliminate screens and filters
from front-line feedback
channels

2015 Dulye & Co. Proprietary

#EngageLeaders

29

Integrate into Performance Discussions


 Make engagement an important goal for
managersregardless of level
 Include engagement in hiring / promotion
criteria

This is a serious investment!


2015 Dulye & Co. Proprietary

#EngageLeaders

30

Summary: You Cant Do This Alone


In your role as a communication leader, what is the #1 result that you are responsible
for delivering in 2015?

33

Employee engagement

32

Business development/bottom line

23

Customer satisfaction

20

Marketing/brand awareness
Employee understanding of strategy/goals

17

Work tools/technology

17
12

Effective messaging

Staff/leader development

23

Other
Total: 184
Dulye & Co. 2015 Workplace Trends in Communication Poll

2015 Dulye & Co. Proprietary

10

20

30

40

Number of Responses

#EngageLeaders

31

Next Steps

 Assess your situation


 Develop Fast & Furious strategies
for paradigms, measurement and
conversations
 Pilot, then go big(ger)
Your new
HIGHLY ENGAGED
leadership team!
2015 Dulye & Co. Proprietary

#EngageLeaders

32

Thank You! Any Questions?


Find out more about Dulye & Co.s
programs and services by contacting
Bev Pierce on the Dulye & Co. Team,
bpierce@dulye.com / 708-788-6204

The entire contents of this presentation are proprietary to Dulye & Co. This material may not be copied or reproduced for
any purpose. Any reproduction or disclosure requires the prior consent of Dulye & Co.

2015 Dulye & Co. Proprietary

#EngageLeaders

33