Report of Introduction to Business

Department of Management sciences

Report Title:
Study of Consumer Behavior on Shoe Industry &
Report on Shoe Outlet of SAHIWAL

Submitted to:
Ms. FAREEHA NASIR

Submitted by:
ABDUL WAHAB
Registration no:
FA12-BBA-037

Date:

21-Dec-2012

Brief contents:
1

1)
I.

II.

III.

IV.

V.
VI.

2)
I.
II.

I.

Introduction:
What are
shoes?......................................................................................................
.......(4)
Material of
shoes
.(4)
Use of
shoes
(4)
Background of shoes
industry
(4)
Top 5 shoe companies in
world...(5)
Shoe industry in
Pakistan
..(5)
Consumer behavior of shoes industry:
What is consumer
behavior?.......................................................................................(5)
Internal factors that effect on consumer behavior of shoes
industry.(5)
i. Need
.(5)
ii.
Choice
.(5)
iii.
Use of
shoe
.(5)
iv.
Comfort
.(6)
v. Consumer
decision
(6)
vi.
Living
style
..(6)
External factors that effect on consumer behavior of shoes
industry..(6)
2

i.

ii.
iii.
iv.
v.
vi.
vii.
viii.
ix.
x.

xi.

Branded or nonbranded
.(6)
Loyalty
..(6)
Quality
..(6)
Price
...(6)
Technology
(7)
Fashion
...(7)
Age
.(7)
Information available about
footwear....(7)
Culture
.(7)
Family and
relatives
(7)
Weather
..(7)

3)
Shoe Outlet in SAHIWAL:
SERVIS Shoes
a) Introduction of SERVIS shoe
company.........(7)
b) Branches of SERVIS in
SAHIWAL(8)
c) Location in
SAHIWAL
..(8)
d) Management
(8)
e) Competitors
.(8)
f) Kind of
shoes
(8)
3

g) Types of shoes & their

brands.(8)
h) Prices of shoes according
brands..(9)
i) Consumer behavior
...
(9)
j) SWOT
analyses
(9)
i. Strengths
(9)
ii.
Weakness
..(9)
iii.
Opportunities
..(9)
iv.
Threats
.(9)
4)

Conclusion:

Preface:
I am writing this report about shoe industry. Here I describe shoe industry all
over the world and in Pakistan also. I gave all possible information about
consumer behavior about shoe industry. Here I also mention all necessary
information about SERVIS Shoe Store in SAHIWAL

Introduction

What are shoes?

Shoe are items of footwear that is use to protect and comfort the human while doing various
activities. (http://en.wikipedia.org/wiki/Shoe)
Shoe has many different styles according to style, culture and fashion. Its second name is
footwear. In 16th century royal family started wearing high heeled shoes to look them taller or
larger than others.
Materials of shoe:
In old age people use shoes that are made by skin by rabbit, crocodile and cat but now a day
some items are use as material of shoes. Its list is given below.
i.
ii.
iii.
iv.
v.
vi.

Leather
Plastic
Rubber
Wood
Metal
Oil

Uses of shoes:
Shoes are use in many field of life like sports shoes, dress shoes, school shoes, and rough shoes.
Old civilized father-in-law gave a pair of shoes to his son-in-law for symbolize the transfer of
authority.
In 16th century, royal family use high heeled shoes to show that they are member of royal family.
Before the middle age, people are use rubber or plastic to cover the part of fingers down the foot.
But now a days, shoe is need for every men, women and also for kids. People are use shoe for
covering foot from dust and also for fashion.
Background of shoe industry:
Before the 10,000 years ago footwear is seen as the necessity of life.
i.
ii.

First pair of shoes is making by china shoe Manufacturer Company named Zhejiang
Hokang Shoe Company.
In 2003, major exports are given bellow.

Region
Europe
North America
Asia
Latin America
Africa
Oceania
iii.

U.S $
23,362,091
15,718,585
42,56,841
10,22,423
6,89,675
6,29,106

% of world
50.15
33.73
9.14
2.19
1.48
1.35

Top five shoe companies are given bellow.

1. Nike
2. Adidas
3. Reebok
4. Puma
5. Fills
(Top ten shoecompanies in world)

Shoe industry in Pakistan:

There are many companies in Pakistan shoe industry like as BATA, BORJAN, MILLI,STYLO,
and also involve many industries in this field like as JETHWA Shoe Industry, CONJOIN
International Shoe Industry, Style Footwear, MS Shoe Industry, USMAN Shoe Industry and Teen
Times Shoe Industries. (Shoes and accessories)
Consumer behavior towards the shoe industry
Consumer behavior:
It is a decision to accept or reject that can vary due to internal and
external factor or may not also.
Some factors are effect on consumer behavior.
Internal factors:
1.
Need:
Need of shoe leave effects on consumers behavior. Consumer thinks that
what his need is. For example if he need sport shoes than he go to those
shop where more brands of sport shoes are available like as Cheetah. If he
need dress shoes than he so to Hushpuppy, Hush cat shoes outlet. (waqas,
2012)
2.
Choice:
Costumer choice also affects the consumers behavior. A villager and a
citizen choice cant match in shoe. A common person sees his comfort but a
citizen purchase stylish shoe (waqas, how choice effect on consumer
behavior, 2012)
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3.
Use of shoe:
Use of shoe is hurdle between the consumers behaviors. Sport man
purchases sport shoes. Dress shoes also have specific use. So consumer
behavior varies according to use.
4.
Comfort:
Old people see comfort in shoes. They are less interested in stylish shoes.
For example old people like to purchase leather shoe that are comfort and
also can use long time. (nadeem, 2012)
5.
Life style:
Consumer must purchase shoe according its standard and life style. For
example rich people purchase those shoe that is expensive and stylish and in
opposite side poor people purchase shoes only to cover their foot.
6.
Consumer decision:
It also effect on consumer behavior. Consumer is purchase shoe according
own decision. Its decision may change with some reasons. Some time
consumer changes their decision for opposition of his relatives, friends and
hearing news of new brand. (WAQAS, 2012)
External factors:
1. Branded and non-branded shoes:
Most people like branded shoes. Branded shoes are best rather than nonbranded. First of all, some time it gave guarantee to back the shoe.
Secondly, mostly people are loyal of branded shoe. Third thing is that
branded shoes quality is better than non-branded. Fourth point is that
branded shoe can find every shoe outlet but branded shoes are only
available on specific shoe outlet. (rashishid, 2012)
2. Loyalty:
Loyalty is main factor that effect on consumer behavior. Hard coal loyal
consumer could not do experiment to purchase other brand of shoe. There
have chance to change the mind of brand switcher to purchase other brand.
(rashishid, 2012)
3. Price:
Price is the main factor that effect on consumer behavior. To increase, profit,
seller of shoe less the price. People like to get best shoe in cheaper price.
Consumer spends his budget according to having money. (rashishid, 2012)

4. Quality:
Quality is main factor that can change fully to the consumer behavior. First of
all, consumer checks quality of shoes. Branded shoes have better quality in
the consumer point of view. His first preference is quality. (rashishid, 2012)
5. Behavior:
Behavior is main factor that effect on costumer and sales of shoe industry. If
one costumer doesnt agree with your behavior than he tells others and it
can cause of failure of a business. (rashishid, 2012)
6. Style:
Now a days, costumer demand fancy style. He cant purchase old style. He
searches that style that makes him differ from others. He demands new
style. (rashishid, 2012)
7. Relatives and family:
Relatives and family member also effect costumer decision. He wants to
purchase other brand but its family force to purchase other than his choice.
For example, On the occasion of weddings, Bridal and groom wear dress
according the family choice. (rashishid, 2012)
8. Seasons:
Costumer choice varies according the season. In winter costumer want warm
shoes that made by skins of animal. And in summer he wants that shoe that
only covers his foot and fancy also. It is my opinion.
9. Society:
Society can change the customer choice and mind also. It also effect on shoe
industry also. For example, Blochs and Panjabi demand shoes according
their society and culture.
Report on one outlet of SAHIWAL

Introduction:

It is a Pakistani footwear company that spread on international level.

CHAUDHRY NAZAR & CHAUDHRY Mohammad Husain started shoe
business with small shop of SERVIS in 1941 in Lahore. But now days, it has
400+ stores in Pakistan 2000+dealer-base and this business growing footprint in
Europe, Middle East and many other regions of world. Now days, its Chairman is
Mr. AHMAD JAVED.
Setup in 1958, It was largest outlet of footwear manufacture, retailer and
exporter operating in Pakistan and its sale was 12 billion.
Brands are given bellow.

It also partnership with.

It also forwards their Heritage forward and expansion their business with.

( BRAND, )
SERVIS in SAHIWAL:
1. Branches:
There are 6 branches in SAHIWAL city. (rashishid, 2012)
2. Competitors:
SERVIS competitors are given bellow.

BATA
BORJAN
STYLO
9

MILLI
(rashishid, 2012)

3. Brands:
There are some SERVIS brands are brands in SAHIWAL.

CHEETAH
N-DURE
SOUL COLLECTION
DON CARLOS
LIZA
SKOOZ
HUSH PUPPIES
CAT
NIKE

4. Consumer behavior:
There are some factors that effect on costumer and costumer come in
SERVIS shop.
Brand name like as CHEETAH is perfect brand for sport.
Behavior of management like as in SERVIS MEGA
STORE every employee treats with god behavior.
Its management gave facilities of sitting and by sharing
information.

I want share information about SERVIS by doing SWOT analysis.

Strengths:
CHEETAH is best brand for sport than BATAs brand.
HUSH PAPPIES brand is most favorable than other shoe outlet.
On high street, SERVIS MEGA STORE gave 35 fit parking areas to
costumers.
It also has membership with international companies like as NIKE and
others.
Most costumer demand CALZA sleeper.
It have man, women and children shoes also.
They can give guarantee of back of shoes.
10

Weakness:
Sometime fault or defect is in shoes
Sometime costumer went due to high prices.
They have not own website in SAHIWAL.
Opportunities:
It can open more outlets.
It can agreement with local industries and introduce new trends.
It can sale more other products with agree NIKE and other industries.
Threats:
New international outlet can inter in shoe market in SAHIWAL.
BATA can open their store on high street where its main branch is run.
(rashishid, 2012)

Conclusion:
After analyzing of shoe industry include that shoe is old invention and
now a days it become more fashionable. Now it making all over the
world.
&
SERVIS Shoe in SAHIWAL has all strengths that require for market
competition. But still it need to improve their management and quality
and should remain an eye on their competitors

5)
Bibliography
BRAND, . (n.d.). Retrieved 12 10, 2012, from www.servis.com:
www.servis.com/page/the_brand
http://en.wikipedia.org/wiki/Shoe. (n.d.). Retrieved from Encyclopedia
wikipedia: www.wikipedia.org
nadeem, l. (2012, 12 01). how comfert effect on consumer behavior.
(abdulwahab, Interviewer)
rashishid, M. (2012, 12 19). Maneger of Servis Mega Store . (abdulwahab,
Interviewer)
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Shoes and accessories. (n.d.). Retrieved 2012, from pakbiz.com:

pakbiz.com/shoe-and-accessories-CID38.html
Top ten shoecompanies in world. (n.d.). Retrieved 2012, from worldtenz.net:
worldtenz.net/the-top-ten-shoe-companies-in-the-world-html
WAQAS. (2012, 12 01). how consumer decision effect on consumer behavior.
(abdulwahab, Interviewer)
waqas, a. (2012, 12 01). how choice effect on consumer behavior.
(abdulwahab, Interviewer)
waqas, a. (2012). How need effect on consumer behavior. (abdulwahab,
Interviewer)

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