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Saving

the
Beach.
The Theatre
 Designed by noted theatre
architect William Harold Lee

 Opened June 1950

 860 seats

 Stereophonic sound &


CinemaScope projection

 Unique combination of retail &


theatre

 Art gallery in lobby


Week of August 22, 1975
March 2007
?
Our Goals

 Save, acquire & restore the Beach Theatre


 Program a diverse selection of movies
 Promote film appreciation, education & production
Mission Statement
The Beach Theatre Foundation, Inc. is a not-for-profit organization
formed to preserve and restore the historically authenticated Beach
Theatre in Cape May, New Jersey and utilize the complex as a state-
of-the-art showcase for cinema and the arts.

Excellence in a diverse array of films will be the hallmark of the


theatre for the cultural benefit of the residents of Cape May, Southern
New Jersey and visitors from around the world.

The foundation’s visionary goal is to establish the Beach Theatre and


Cape May as an internationally recognized center for film history,
film preservation & restoration, independent filmmaking and film
education.
Saved theatres.
Other theatres designed by W.H. Lee that have been saved & restored.

Majestic Theatre - Gettysburg State Theatre - Easton Hiway Theatre - Jenkintown

West Shore Theatre - New Cumberland


Bryn Mawr Theatre - Bryn Mawr

Miracle Theatre - Coral Gables, FL


The Beach Theatre Today

 “Not what she used to be...”


 “Modernized” 20 years ago - split into 4 theatres,
flower gardens removed, fluorescent exterior lighting
added
 The glory of the grand lady is gone, but it can return...
in a big way
Theatre of Tomorrow
 Brought back to original seating configuration
with a new stage & curtain added

 State-of-the-art 35mm, 16mm, and HD video


projection

 Screen changes to Super Panavision width

 Dolby Digital Surround Sound

 THX Certified Theatre (would be only theatre


in South Jersey)

 Ability to watch HD satellite broadcasts

 Hearing & visually impaired access


Theatre of Tomorrow
 Theatre wired with fibre optic cable for broadband,
broadcast & HD transmissions
 Completely restored lobby

 New restrooms
 New curved marquee to maintain ‘40/’50s look

 Neon “Beach Theatre” sign restored


 Classroom, conference room & “screening room” added
Total Complex Upgraded

 Geranium flower gardens restored with new fountains


added on each side
 Retail stores & restaurants given upgrades
 Complete ADA access for all facilities
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Theatre Usage
 On-going programming mix of independent, foreign,
classic and animated films
 Festival use (NJ State Film Festival, Music, Jazz)
 Theatre rental by corporate, civic, hotels/B&Bs,
private individuals
 Educational use will be encouraged
A New Theatre Experience
 Clean & welcoming environment  Discounts for seniors, students/
educators & military
 A staff of friendly, informative movie
fanatics  Discount season passes

 Art gallery brought back to the lobby  Online ticketing & all credit cards
for local artists accepted

 Comfortable arm chairs in lobby  Weekly email of theatre’s programs

 Movie information library kiosk  Weekly “take-one” guide of programs


and times
 Short films (live & animation) from
local filmmakers before each movie  Summer Beach Theatre Magazine
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FilmF Free FilmFacts info
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Restoration, Education, Fun
 The Beach Theatre Foundation will position Cape May as a new
retreat for the motion picture industry

 Cape May will be seen as an up & coming mecca for filmmakers,


producers, writers, actors, educators & students to gather, discuss,
appreciate, study and produce movies.

 Theatre complex will embrace education collaboration with all area


colleges (Stockton) & schools (Lower Cape May Regional High
School)

 The foundation will encourage film schools from around U.S. to locate
satellite campuses in Cape May

 Film school scholarships to be awarded to local students


Restoration, Education, Fun
 Film events would happen in Cape May all year long
 Film organizations would be encouraged to have
smaller trade events happen in Cape May
 Multiple opportunities are offered for local commerce
to grow for B&Bs, hotels, shops, restaurants,
transportation
 Bottom line, more people would visit Cape May throughout
the year and be likely to return
How does saving the Beach Theatre
help Cape May?
 Beyond national recognition as a film lovers center, there is direct financial
benefit to Cape May

 Americans for The Arts is the nation’s leading non-profit organization


advancing arts in America

 They have developed the “Arts & Economic Prosperity Calculator” for non-
profit arts complexes

 Our plan will generate over $1.8MM in local expenditures

 It will support 50 full-time equivalent jobs related directly or indirectly

 Local and state governments will see over $140,000 in licenses, fees
and taxes
How do we
save the theatre?
 We have a unique situation where the owner will
lease the theatre to the foundation and give us an
option to purchase the entire complex within the term
of the lease
 Cost of one-year lease/option: $100,000
 City of Cape May has approved a low-cost loan of
$100,000 to the Beach Theatre Foundation for the
lease/option
Where are we?
 We are very close to signing our agreement with Frank
Investments, the owner of the Beach Theatre & retail
complex

 City finalizes our payment of $100,000 on Sept. 4th at 1 p.m.

 Lease would begin October 1st

 The BTF runs the theatre for the term of the lease

 During the term of the lease the BTF finds a buyer for the
entire complex ($12MM) and the BTF assigns the purchase
option to the buyer
What happens next?

 The new owner of the complex leases the theatre


portion back to the foundation for a nominal fee for
50 years
 Based on negotiation, the new owner pays for a
portion or all of the refurbishment/restoration of the
theatre portion of the complex
Fundraising
 Short term, we need to quickly raise donations to pay for
 theatre operations & fundraising initiatives
 developing a visionary plan to present to prospective
new owners of the complex
 Long term, we need to raise funds for theatre restoration,
re-payment of Cape May loan & ongoing philanthropic
activities
Fundraising Sources
 Theatre tickets  BTF logo items

 Theatre concessions  Advertising in BTF


program guides &
 4 individual cinema onscreen
sponsorships
 Theatre seat
 Event sponsorships sponsorships
 Theatre rentals  Grants
 Fundraising events  Donations
Fundraising Plans
 Aggressive fundraising has begun:
 Trivia Night - September
 Cocktail reception - October
 Halloween Movie Marathon - October 27th
 Silent Auction commences in September
Online Auction

 7 night Royal Caribbean Mediterranean Cruise for 2


 6 VIP Passes to any Sea World theme park
 Framed classic original movie posters
 Gift Certificates and much, much more
Revenue Sources
Each Existing Cinema is
Corporately Sponsored
Cinema I - Independent Film
Cinema II - Foreign Film
Cinema III - Retro Classics
Cinema IV - Animation

Each new theatre chair can be sponsored

Exterior bench sponsorships

Walk of Fame sponsorship on sidewalk


Sunday, August 19, 2007
Our Pledge.
 We will do everything possible to save & restore the
Beach Theatre.
 We will not leave Cape May without a movie theatre.
 We will add a new jewel to the cultural crown of Cape
May by making it known for film appreciation
throughout the world. Cape May can become the
“Sundance” of the east coast.
Thank you
 City of Cape May  Our advisors

 Our contributors  Shirley Stiles

 Jim Pickering -  Jane McNutt


Legal services
 Lelah Eppenbach
 Barry Sharer -
Accounting services  Paul Andrus

 Our volunteer staff


Board of Trustees
 Jerry Gaffney, Vice President

 Bernie Haas, Treasurer

 Steve Jackson, President

 Bruce Minnix

 Ray Roberts

 Harley Shuler

 Barbara Skinner

 Susan Tischler, Secretary


Visit our website!
BTF
Online
Store
“Make our day.”
 We need you!

 Attend City Council


Meeting, Sept 4th @
1p.m.

 Volunteer

 Contribute
Thank you.
Q&A
Our Pledge.
 We will do everything possible to save & restore the
Beach Theatre.
 We will not leave Cape May without a movie theatre.
 We will add a new jewel to the cultural crown of Cape
May by making it known for film appreciation
throughout the world. Cape May can become the
“Sundance” of the east coast.