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Culture Documents
MoBvaBon
How
am
I
going
to
aEract
peoples
aEenBon
to
my
Web
page
Product
brochure
MarkeBng
pamphlet
MoBvaBon
Purpose
of
this
lecture
What
makes
a
graphic
symbol
to
be
found
rapidly
How
something
can
be
highlighted
Pre-aEenBve
The
Bme
to
respond
did
not
depend
on
the
number
of
distractors
This
suggests
a
parallel
automaBc
process
Sucient
Dierences
For
things
to
pop
out,
the
low
level
feature
dierences
need
to
be
suciently
large
30
degree
dierence
or
more
Examples
Examples
Feature
Channels
Channels
are
dened
by
the
dierent
ways
the
visual
image
is
processed
in
V1
Learning
does
not
help
MoBon
MoBon
is
extremely
powerful
Things
that
emerge
into
the
visual
eld
is
more
powerful
than
things
that
simply
move
Think
of
example
of
email
alert
Rapid
moBon
vs.
slower
and
smoother
moBon
Urgent
or
gentle
reminder
Conclusion
Visual
search
is
something
that
is
fundamental
to
almost
all
seeing
There
is
a
world
of
dierence
between
something
that
can
be
located
in
a
single
eye
movement
and
one
that
takes
ve
or
ten
Use
pop-out
properBes
well
can
go
a
long
way
Reference
Visual
Thinking
for
Design
by
Colin
Ware