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November 25, 2009

Spurred by the sweet results of its India-oriented products — such as Nimbooz, the
packaged lemon water — Pepsico has resolved to taste India’s namkeen market within
a couple of years.
Pepsico’s snacks brands like Uncle Chipps and Kurkure enjoy an appreciable market
share in India. However, the company has not been able to dip into the country’s e
normous namkeen market.
The Pepsico India chairman, Sanjeev Chadha, has told the media that the company
has planned to placate the Indian palate with innovative products that use ingre
dients indigenous to the country.
Further, it has been reported that Chadha believes there were plenty of opportun
ities for the company in India’s juices and drinks category.
As for the namkeen plan, the project to establish Pepsico’s fourth snacks plant, a
t an estimated cost of around USD 50 million, is already underway.
At present, however, it is not known what namken products the company plans to i
ntroduce to India.
Src: adgully.com
Posted in Indian Snacks Market | Leave a Comment »
Tags: kurkure, kurkure snacks plant, namkeen products, nimbooz, pepsi india, pep
sico, sanjeev chadha, uncle chipps
Kurkure Not Bad for Health – Kurkure Plastic Rumor Baseless
June 4, 2009
Few days, there was this rumor about Kurkure that was spreading like a wild fire
on the web. Every other blog and every other forum was talking about the allege
d Kurkure plastic rumor. As per the Kurkure plastic rumor, if we burn Kurkure th
ere is plastic melting. So the rumor advised people not to eat Kurkure.
Firstly, if Kurkure really contained plastic would it even be edible. Kurkure as
a brand has been in the Indian market for years now. Then how can Kurkure sudde
nly start containing plastic. The Kurkure plastic rumor was just so fake and bas
eless but still people believed in it.
Kurkure is a new age namkeen snack. Kurkure is made from edible ingredients incl
uding rice meal, corn meal, gram meal, salt, spices, seasonings, edible oil, and
condiments and flavors (some or all in variants of Kurkure). Kurkure is cooked
in Rice Bran oil, it is one of the healthier oils available for cooking. By cook
ing Frito Lay range of products in RICE BRAN oil, the saturated fat has been red
uced by 40%. Saturates are the ones to watch out for, because too much saturated
fat can contribute to increased blood cholesterol levels.
All the ingredients used to manufacture Kurkure are used by most of the Indian f
amilies in their daily kitchen. This only means that Kurkure is not bad for heal
th and is completely safe for consumption.
Src: http://kurkure.co.in/FAQ.aspx
Posted in Kurkure | 4 Comments »
Tags: kurkure, kurkure ingredients, kurkure not bad for health, kurkure plastic
rukor, kurkure rumor, kurkure safe snack
Dairy company GCMMF enters Indian snack market with Munch Time
June 1, 2009
Taking a cue from the success of ITC’s Bingo, Gujarat Cooperative Milk Marketing F
ederation (GCMMF), universally known for its dairy products brand Amul, has deci
ded to enter the branded snacks market with Munch Time, a salty snack much like
Frito Lay’s Kurkure in taste.
The product is being test-marketed in Gujarat and is expected to be rolled out n
ationally in two months. Priced at Rs 5 a packet, the snack is targeted at teena
gers and children.
The branded snacks segment has recently seen a surge in activity with the high-d
ecibel entry of ITC’s Bingo, which has quickly grabbed 15 to 16 per cent share of
the Rs 2,000 crore market from leader Frito Lay.
Src: Potatopro.com
Posted in Munch Time | Leave a Comment »
Tags: bingo, branded snacks market, kurkure, Munch Time, salty snack
Kurkure goes Regional; launches ‘South Special’
June 1, 2009
Kurkure, one of India’s most loved snack food brands, today announced the launch o
f its new region specific flavour, made using rice and corn, for consumers in th
e South market – the ‘South Special’. The new local flavour for the South Indian marke
t has been developed by Kurkure based on in-depth consumer research. For Kurkure
lovers across the region, their very own tedha shaped snack will offer them a w
ider variety to choose from!
Title: Simran, Brand Ambassador for Kurkure in the South
Launched in the city by Kurkure’s brand ambassador and popular South Indian actres
s – Simran, the ‘South Special’ flavour for South India has special spices with a dash
of curry leaves designed to tingle the taste buds of consumers. Another reason
for consumers to snack away while savouring the delightful taste of authentic So
uth Indian spices!
Savouring the delicious ‘South Special’ flavour, Kurkure brand ambassador Simran sai
d, “Kurkure has always been my favourite as I can Snack smart with Kurkure which i
s made using rice, corn and cooked in healthier rice bran oil. To find a new loc
alized ‘South Special’ Kurkure flavour is a delight and I am already a fan of it. I
hope consumers like it too.”
According to Mr. Vidur Vyas, Executive Vice President – Marketing, FritoLay India,
“Kurkure is an established leader in the Indian snack market and it has always be
en our endeavor to consistently take consumer insights and base our product inno
vation on the same. We believe that ‘South Special’ embodies the connect Kurkure has
with its consumers in this market and celebrates the local cuisine & taste. Kur
kure made using rice, corn and special spices with a dash of curry, reiterates o
ur endeavor to give consumers the option to SnackSmart™ while retaining 100% great
taste.”
Made using rice, corn and gram blended with a variety of spices and flavors, con
sumers can SnackSmart™ and enjoy the great taste of Kurkure products, cooked in he
althier rice bran oil with 40% less saturated fats, zero trans fats and no added
msg. All these value additions increase the ratio of the good fats and reduce t
he saturated fat by 40%.
Frito Lay India, PepsiCo India’s foods division, also announced the launch of two
more flavours for the West and the East of India with ‘Mumbai Chatpata’ and ‘East Para
r Tok Jhal’ respectively. The ‘Mumbai Chatpata’ captures the delectable and addictive
mild spicy flavour mixed with pepper and fennel and the ‘East Parar Tok Jhal’ brings
out a tangy taste of mustard and a mouth watering mix of spices and chilli.
Kurkure has once again lived up to the expectations of its consumers by bringing
in a burst of exciting flavours for the family. The three regional product offe
rings celebrate India’s diversity and culture by combining authentic and intense s
pices and creating a delicious twist of flavored variations.
Posted in Kurkure | Leave a Comment »
Tags: brand ambassador, kurkure, kurkure snack, kurkure snack flavour, kurkure s
outh special, simran, south indian actress
Kurkure Mumbai Chatpata – Kurkure Snack Flavour
May 29, 2009
Kurkure, one of India’s most loved snack food brands has brought a new, regional f
lavour to the West market and is bound to be a hit with Mumbaikars! Called the ‘Mu
mbai Chatpata’, this new flavour has a delectable and . Made using rice, corn and
gram blended with a variety of spices and flavors, consumers can now SnackSmart™ a
nd enjoy the great taste of Kurkure products, cooked in healthier rice bran oil
with 40% less saturated fats, zero trans fats and no added msg. All these value
additions increase the ratio of the good fats and reduce the saturated fat by 40
%.
The new flavour derives itself from spices that put Indian food on a pedestal an
d as the name suggests, it celebrates the local cuisine & taste of the region! F
or Kurkure lovers, their very own tedha shaped snack will offer them a wider var
iety to choose from!
Posted in Kurkure | Leave a Comment »
Tags: kurkure, kurkure mumbai chatpata, kurkure snack
Indian Snacks
May 28, 2009
Snacks have become such an integral part in our busy lives especially the namkee
n snacks like Kurkure, Lays, Bingo, etc.
This blog will provide you with all the information about the Indian snacks mark
et.
The latest snacks that are launched in the market, the snacks that were dominati
ng in the Indian market but are nowhere today. All the information on this blog.
If you want to know about any snack, you can just comment on this post here and
I will try my best to get that information for you.
Hop in here from time-to-time to find interesting facts and information about th
e Indian snacks market.
Posted in Introduction | Leave a Comment »
Tags: bingo, indian snacks, kurkure, lays
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