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Using the knowledge of Advanced Mathematics, various explanation are possible numerically to observe the dynamics of consumer behavior in the area of Marketing of any region around the globe. The pattern of the specific region will help in contouring the large diversity of consumer behavior thus enabling the easy and understandable formation of mathematical models [7]. The focus is on finding the subsets of large interacting forces relative to social values. The recognition of such subsets are the fundamental steps in designing the desired models of dynamics of consumer behavior. This article outlines in a very technical way a specific procedure which is appropriate to understand the current consumer behavior and to obtain the new solution with available boundary values like brand loyalty, quality, or purchasing power of a consumer in context with some specific brand of a product.

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Shahid Masood Butt

Mathematics, Hamdard University, Pakistan

shahidmasoodbutt@hamdard-iisb.edu.pk

Saad Masood Butt

Faculty of Computer Systems & Software Engineering

Bahira University Islamabad

saadmasoodbutt668@yahoo.com

ABSTRACT:

Using the knowledge of Advanced Mathematics, various explanation are possible numerically to observe

the dynamics of consumer behavior in the area of Marketing of any region around the globe. The

pattern of the specific region will help in contouring the large diversity of consumer behavior thus

enabling the easy and understandable formation of mathematical models [7]. The focus is on finding the

subsets of large interacting forces relative to social values. The recognition of such subsets are the

fundamental steps in designing the desired models of dynamics of consumer behavior. This article

outlines in a very technical way a specific procedure which is appropriate to understand the current

consumer behavior and to obtain the new solution with available boundary values like brand loyalty,

quality, or purchasing power of a consumer in context with some specific brand of a product.

Keywords: Advanced Mathematics, Consumer Behavior, Quantization

Introduction

Although the advancement in science and technology has affected social norms all around the globe, yet

there still exists a large portion of the society not influenced by it regarding some brands of different

products. The binding forces between the consumer and their brands are so strong that any sort of

media influence fails [6].

Consumer are mainly characterized as Traditional Consumer and Barter Consumer. Further we may

classify them as Rural and Urban Consumers.

The forces influencing the consumers knowledge (Human Capital) can be stated as

a) Inherited Family Knowledge

b) Knowledge by Education

c) Knowledge by media[8]

A potential consumer possessing inherited knowledge (knowledge transferred from ancestors) simply

ignores the market research about a particular brand but remains brand loyal. In other words the quality

comparison of products are meaningless for him [1].

Institutively, we can say the track of vector of such consumer moving on a market sphere will always be

directed towards the family origin. Thus this consumer vector has a constant magnitude and equals to

the radius of market sphere. We notice the inclination of this consumer towards other brands in the

market is the First Order Partial Derivative of family inherited human capital with respect to the amount

of time spent in market and is always zero.

Let Inherited Human Capital Vector =

Ih

0

t

Ih

i.e The behavior of such consumer is very rigid towards the purchase of other brands

The market search for other commodities with respect to behavior vector function may or may not be

orthogonal to the plane of behavior function. The inclination of this vector is ranging from zero to 1800

except 900. At orthogonal position the behavior is not defined but other behaviors can be positive and

negative towards certain brands.

If we say the

Ih

0

t

If we denote brand loyalty by

bl

p p bl i qc j

The negative sign between the two terms on the right hand side of this equation indicates that when

quality qc is ignored then purchasing power

qc

Thus it is proved that if vector bl is placed on z-axis then the dot product of these three vectors is zero

i.e

ms I h p p 0

For example in Saskatoon, Canada, the rural consumer with traditional inherited knowledge of using

finest home grown tobacco will never search for any other brand of tobacco in the market because of

strong brand loyalty.

On the other hand a rural consumer migrated to Ottawa or other urban area will always be searching

for the same brand which he has already been using because any other brand available in the city may

not be having the same quality. Although most of the cigarette manufacturing companies produces

high quality and expensive products yet unable to meet the classical taste of farm grown tobacco. The

strong force which tends to avoid market search for this consumer is brand loyalty and life style of the

consumer. [4]

r (t ) I i p j mk

or r (t )

I (t )i p(t ) j m(t ) k

The interval

where

at b

r (t )

p(t ) and Market search function m(t ) .

,Purchasing Power

By taking the integral of this composite function over the interval [a, b] which represents the life style of

the consumer we have

f dt f I (t ), p(t ), m(t ) dt

The life style [a,b] is partitioned in to n number of subintervals each showing the behavior over certain

period of time with width

Sn such that

c

n

f I (t ), p(t ), m(t ) k

k 1

If the consumer behavior function is positive, persistent or continuous towards the brand of a product

and no changing behavior which has already been defined then the right hand side of above equation

approaches to zero as n increases i.e.

n

or

k 1

f I (t ), p(t ), m(t ) ds 0

c

In case the consumer is using, for example, any three products namely

related by a function

f ( x, y, z ) x 3 y 2 z . Let (1,1,1)

of the product.

Since the summation is already zero, the simplest parameterization of vector

r (t ) is represented as

r(t ) 1ti 1t j 1tk . This function is continuous with first order partial derivatives such that

r (t ) 3

1

f ( x, y, z )dt f (t , t , t )( 3)dt

0

(t 3t 2 t )( 3)dt

0

1

3 (2t 3t 2 ) dt

0

3 t2 t3

1

0

This is the proof which indicates that a consumer with strong inherited knowledge will only go for that

product which has already been placed in the domain of his mind due to strong Inherited Human

Capital.

Conclusion

The focus is on finding the subsets of large interacting forces relative to social values. The recognition of

such subsets are the fundamental steps in designing the desired models of dynamics of consumer

behavior. This article outlines in a very technical way a specific procedure which is appropriate to

understand the current consumer behavior and to obtain the new solution with available boundary

values like brand loyalty, quality, or purchasing power of a consumer in context with some specific

brand of a product.

References

1.

2.

3.

4.

5.

6.

7.

8.

How Consumers Trade Off Behavioural Costs and Benefits by Theo M. M. Verhallen and W. Fred van Raaij, Cocmar

Market Research, Rotterdam and Erasmus University, Rotterdam.(1995)pp25.

Assael, H., (1985), Marketing Management, Boston, Massachusetts, Kent Publishing Co.

Bush, R. R. and Mosteller, F., (1995), Stochastic Models for Learning, New York, Wiley.

Foxall, G. R., (1984). Consumers Intention and Behaviour: A Note on Research and a Challenge to Researchers,

Journal of Market Research Society, Vol. 26 No.3.

Kotler, P., Marketing Management, Englewood Cliffs, New Jersey, Prentice-Hall.

Kuehn, A. A., (1958), An Analysis of the Dynamics of Consumer Behaviour and its Implication for Market

Management, Carnegie Institute of Technology.

Massy, W. F., Montgomery, D.B. and Morrison, D. B., (1970), Stochastic Models of Buyer Behavior, Cambridge,

Massachusetts, The MIT Press.

Montgomery, D. B. and Urban, G. L., (1969), Management Science in Marketing, Englewood Cliffs, New Jersey,

Prentice Hall Inc.

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