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Tennis

According to market research company Sport + Markt, 54% of the urban Chinese population between the ages 15 and 69 is
“interested” or “very interested” in tennis – this equals a target group of more than 200 million alone in China! Furthermore,
tennis is among the top 10 favourite sports in almost every Asian market from South East Asia to Korea and Japan. TSA works
closely with the Australian Open, US Open, China Open and SuperSet Tennis on sponsorship & licensing opportunities.

SUPERSET TENNIS

Superset is an innovative tennis event format that pits eight of the world’s best players
against each other in a head-to-head winner-takes-all format. It is a one day knock-out
stage event only on one court, with only one set to play and following the unique
Superset rules where all eight players compete in four head to head sudden death sets.
The champion of this event is the only player to win three sets in one day. This exciting
event will change people’s perception about tennis and how they view and interact with
it. The participating tennis players can be current stars like Roger Federer, Andy Roddick,
etc. or former legends like John McEnroe, Boris Becker, etc.. TV broadcast of Superset’s
Wembley Arena event in 2004 was seen live and delayed in over a hundred countries.
Highlights and news stories about the Superset stars were read, heard and seen in over
400 million homes worldwide.

Sponsorship packages available and associated benefits included are:


• Title sponsor – Title naming rights, product exclusivity, event branding, promotional opportunities, TV & radio exposure
• Associate sponsor – Associate level naming rights, product exclusivity, event branding, promotional opportunities, etc.
• Partner – Product exclusivity, logo usage rights, specified event branding, on site promotion, hospitality, PR support, etc.

US OPEN VIRTUAL ADVERTISING

The US Open tennis tournament is one of the oldest tennis championships in the world
held annually in August/September over a two-week period (the weeks before and after
Labor Day weekend). The tournament is chronologically the fourth and final event of the
Grand Slam tennis tournaments with all top ranked players participating. US Open and
TSA provide a virtual advertising opportunity for companies to virtually insert their logo
left and right next to the tennis court which will be visible on all TV broadcasts in Asia.

AUSTRALIAN OPEN TITLE SPONSOR OF TV PROGRAMME – CHINA

Deemed as the hottest tennis tournament of the season, it is no wonder the Grand Slam of Asia Pacific
continues to turn up the heat among passionate fans as the best premier tennis event to start the year.
Reaching out to over 45 million viewers across Asia, the Australian Open has set scorching new viewership
benchmarks across the region with the scintillating tennis action and top tennis names in the world. As a
premium sports event that delivers results and audiences that can’t be reached by any other channel, the
Australian Open continues to reinforce connections between brands with the sport to viewers in Asia. In
addition, tennis has become one of the most popular sports in China thanks to its quickly improving women’s players, e.g.
Zheng Jie, who teamed up with Yan Zi to win doubles titles at the Australian Open and Wimbledon in 2006.

CHINA OPEN TENNIS

The China Open (formerly the Beijing Salem Open) is a professional tennis tournament in
Beijing, China. It was first held in 1993. In 1998 it was removed from the tour calendar
but was reinstated in 2004. Since 2005 it has been included in the schedule of both the
th th
ATP Tour and the WTA Tour. The 2010 event takes place from 4 – 13 October. CCTV-5
is the host broadcaster assuring a professional standardized TV production. Sponsorship
opportunities are classified into three categories Premier, Diamond and Partners. The
Diamond sponsorship category which is limited to two brands is still available.

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