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Effective financial management and what characters affect their capital structure are
important for a firm to obtain better operational performance. A false decision about the capital
structure may lead to financial distress and even to bankruptcy. There are numerous theories
developed to analyze alternative capital structures. Among of all these theories is the pecking prder
The pecking order theory of capital structure is among the most influential theories of
corporate leverage. The pecking order theory assumes that there is no target capital structure. Due to
adverse selection, firms prefer internal to external finance. When outside funds are necessary, firms
prefer debt to equity because of lower information costs associated with debt issues.
This theory maintains that businesses adhere to a hierarchy of financing sources and prefer
internal financing when available, and debt is preferred over equity if external financing is required
(equity would mean issuing shares which meant 'bringing external ownership' into the company).
Thus, the form of debt a firm chooses can act as a signal of its need for external finance.

The pecking order theory was first suggested by Donaldson in 1961 and it was modified by
Stewart C. Myers and Nicolas Majluf in 1984. It states that companies prioritize their sources of
financing (from internal financing to equity) according to the cost of financing, preferring to raise
equity as a financing means of last resort. Hence, internal funds are used first, and when that is
depleted, debt is issued, and when it is not sensible to issue any more debt, equity is issued.

The pecking order theory that there are three sources of funding available to firms: retained
earnings, debt, and equity. Retained earnings have no adverse selection problem. Equity is subject to
serious adverse selection problems while debt has only a minor adverse selection problem.
From the point of view of an outside investor, equity is strictly riskier than debt. Both have
an adverse selection risk premium, but that premium is large on equity. Therefore, an outside investor
will demand a higher rate of return on equity than on debt.
From the perspective of those inside the firm, retained earnings are a better source of funds
than is debt, and debt is a better deal than equity financing. Accordingly, the firm will fund all projects
using retained earnings if possible.
The pecking order theory makes predictions about the maturity and priority structure of debt.
Securities with the lowest information costs should be issued first, before the firm issues securities
with higher information costs. This suggests that short-term debt should be exhausted before the firm
issues long-term debt.