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Elastomeric Coating Market by Type (Butyl, Acrylic,

Polyurethane, Silicone & Others), by Technology (Waterborne,


Solvent borne), by Application (Wall Coatings,
Floor/Horizontal Surface Coatings, Roof Coatings & Others) Global Forecasts to 2019
Released On 30th April 2015

The report covers the global elastomeric coating market and also divides it on the basis of type,
applications, and region. The market data for these elastomeric coating types are given with respect
to volume (kilo tons) and value ($million). The global market size by value of elastomeric coating
was estimated to be more than $5.5 billion in 2013 and is projected to grow at a CAGR of about
12% - 14%% between 2014 and 2019. The data mentioned in the report are based on the global
demand for elastomeric coating.
The impact of different market factors, such as drivers, restraints, opportunities, and challenges are
also illustrated in the report. This gives an idea about the key drivers, such as superior performance
compared to other coatings; growth of Tilt-up Concrete in Building Construction market, and
others. The economic slowdown in Western Europe and the U.S. also affected the economy of
other developed countries and the price volatility in the past.
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The key companies in this market are BASF SE (Germany), Henry (California), Dow Corning
(U.S.), Progressive Painting Inc. (U.S.), Sherwin Williams (U.S.), Clariant Chemicals
(Switzerland), PPG Industries (U.S.), Nippon Paints (Japan), Jotun A/S (Norway), Rodda Paints
(U.S.). These companies are consistently focusing on expanding their production capacity to
achieve a competitive advantage and thereby serving the customers more effectively. Investments
and expansions and new product launches were the most preferred strategies of the top players
from 2011-2015 that were driving the demand of elastomeric coating.
Scope Of The Report
The global elastomeric coating market has been covered in detail in this report. In order to provide
an all-round picture, the current market demand and forecasts have also been included.
On The Basis Of Type:
Butyl
Acrylic
Polyurethane
Silicone
Others
On The Basis Of Technology:
Waterborne
Solventborne
On The Basis Of Application:
Wall Coatings
Floor/Horizontal Surface Coatings
Roof Coatings
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Others
On The Basis Of Region:
North America
Europe
Asia-Pacific
RoW

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Table of Contents
1 Introduction (Page No. - 13)
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Regional Scope
1.3.2 Markets Covered
1.3.3 Years Considered in the Report
1.4 Currency and Pricing
1.5 Package Size
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1.6 Limitations
1.7 Stakeholders

2 Research Methodology (Page No. - 17)


2.1 Secondary Data
2.1.1 Key Data From Secondary Sources
2.2 Primary Data
2.2.1 Key Data From Primary Sources
2.2.2 Key Industry Insights
2.2.3 Breakdown of Primaries
2.3 Market Size Estimation
2.3.1 Bottom-Up Approach
2.3.2 Top-Down Approach
2.4 Market Breakdown & Data Triangulation
2.5 Research Assumptions & Limitations
2.5.1 Assumptions
2.5.2 Limitations

3 Executive Summary (Page No. - 26)

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4 Premium Insights (Page No. - 29)


4.1 Attractive Opportunities in Elastomeric Coating Market
4.2 MarketMajor Types
4.3 Market in North America
4.4 Market Share, By Region, 2014
4.5 Market: Developed vs. Developing Nations
4.6 Market Share (Value), By Application Industry, 2019
4.7 Market: High Growth Rate for the Next Five Years, 20142019
4.8 Lifecycle Analysis, By Region

5 Market Overview (Page No. - 37)


5.1 Introduction
5.1.1 Evolution of Elastomeric Coating: Timeline
5.2 Market Segmentation
5.2.1 Elastomeric Coating Market, By Type
5.2.1.1 Butyl
5.2.1.2 Acrylic
5.2.1.3 Polyurethane
5.2.1.4 Silicone
5.2.2 Elastomeric Coating Market, By Technology
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5.2.2.1 Waterborne Elastomeric Coating


5.2.2.2 Solventborne Elastomeric Coating
5.2.3 Elastomeric Coating Market, By Application
5.2.3.1 Wall Coating
5.2.3.2 Floor/Horizontal Surface Coating
5.2.3.3 Roof Coating
5.3 Market Dynamics
5.3.1 Drivers
5.3.1.1 Superior Performance
5.3.1.2 High Demand for Energy-Efficient Roof Systems
5.3.1.3 Popularity of Tilt-Up Concrete in Building & Construction
5.3.2 Restraints
5.3.2.1 Requires Higher Dry Film Thickness
5.3.2.2 More Expensive Compared to Other Conventional Paints
5.3.3 Opportunities
5.3.3.1 Booming Construction Industry
5.3.3.2 Growth Opportunity From Emerging Economies Such as China & India
5.3.4 Challenges
5.3.4.1 to Achieve the Same Elastomeric Behavior at Low Dry Film Thickness

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6 Industry Trends (Page No. - 47)


6.1 Value Chain Analysis
6.2 Porters Five Forces Analysis
6.2.1 Threat of New Entrants
6.2.2 Threat of Substitutes
6.2.3 Bargaining Power of Buyers
6.2.4 Bargaining Power of Suppliers
6.2.5 Degree of Competition

7 Elastomeric Coating Market, By Type (Page No. - 52)


7.1 Introduction
7.2 Butyl Elastomeric Coating
7.3 Acrylic Elastomeric Coating
7.4 Polyurethane Elastomeric Coating
7.5 Silicone Elastomeric Coating
7.6 Others

8 Elastomeric Coating Market, By Technology (Page No. - 63)


8.1 Introduction
8.2 Waterborne Elastomeric Coating
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8.3 Solventborne Elastomeric Coating

9 Elastomeric Coating Market, By Application (Page No. - 69)


9.1 Introduction
9.2 Wall Coating
9.3 Floor Coating
9.4 Roof Coating

10 Regional Analysis (Page No. - 77)


10.1 Introduction
10.2 North America
10.2.1 U.S.
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 U.K.
10.3.3 France
10.3.4 Others
10.4 Asia-Pacific
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10.4.1 China
10.4.2 India
10.4.3 Japan
10.4.4 Others
10.5 ROW
10.5.1 Brazil
10.5.2 Russia
10.5.3 Others

11 Competitive Landscape (Page No. - 106)


11.1 Overview
11.2 Competitive Situation and Trends
11.3 Battle for Market Share: Investments & Expansions and New Product Launches Are the Key
Strategies (20112015)
11.4 Investment & Expansion
11.5 New Product Launches
11.6 Agreements, Partnerships, Collaborations & Joint Ventures

12 Company Profiles (Page No. - 113)


(Company at A Glance, Recent Financials, Products & Services, Strategies & Insights, & Recent
Developments)*
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12.1 Introduction
12.2 BASF SE
12.3 Henry
12.4 PPG Industries Inc.
12.5 The DOW Chemical Company
12.6 Nippon Paints
12.7 Progressive Painting Inc.
12.8 The Sherwin-Williams Company
12.9 Jotun A/S
12.10 Clariant
12.11 Rodda Paints

*Details on Company at A Glance, Recent Financials, Products & Services, Strategies & Insights,
& Recent Developments Might Not Be Captured in Case of Unlisted Companies.

13 Appendix (Page No. - 140)


13.1 Insights of Industry Experts
13.2 Discussion Guide
13.3 Related Reports

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List Of Tables
Table 1 Superior Performance is Propelling the Growth of the Elastomeric Coatings Market
Table 2 Elastomeric Coating Market Size, By Type, 20142019 (Kilotons )
Table 3 Elastomeric Coating Market Size, By Type, 20142019 ($Million)
Table 4 Butyl Elastomeric Coating Market Size, By Region, 20142019 (Kilotons)
Table 5 Butyl Market Size, By Region, 20142019 ($Million)
Table 6 Acrylic Elastomeric Coating Market Size, By Region, 20142019 (Kilotons)
Table 7 Acrylic Market Size, By Region, 20142019 ($Million)
Table 8 Polyurethane Elastomeric Coating Market Size, By Region, 20142019 (Kilotons)
Table 9 Polyurethane Market Size, By Region, 20142019 ($Million)
Table 10 Silicone Elastomeric Coating Market Size, By Region, 20142019 (Kilotons)
Table 11 Silicone Market Size, By Region, 20142019 ($Million)
Table 12 Others Elastomeric Coating Market Size, By Region, 20142019 (Kilotons)
Table 13 Others Market Size, By Region, 20142019 ($Million)
Table 14 Elastomeric Coating Market Size, By Technology, 20142019 (Kilotons )
Table 15 Market Size, By Technology, 20142019 ($Million)
Table 16 Waterborne Elastomeric Coating Market Size, By Region, 20122019 (Kilotons)
Table 17 Waterborne Market Size, By Region, 20122019 ($Million)
Table 18 Solvent borne Elastomeric Coating Market Size, By Region, 20122019 (Kilotons)
Table 19 Solvent Borne Market Size, By Region, 20122019 ($Million)
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Table 20 Market Size, By Application, 20122019 (Kilotons)


Table 21 Market Size, By Application, 20122019 ($Million)
Table 22 Market Size in Wall Coating Application, By Region, 20122019 (Kilotons)
Table 23 Elastomeric Coating Market Size in Wall Coating Application, By Region, 20122019
($Million)
Table 24 Market Size in Floor Coating Application, By Region, 20122019 (Kilotons)
Table 25 Market Size in Floor Coating Applications, By Region, 20122019 ($Million)
Table 26 Market Size in Roof Coating Application, By Region, 20122019 (Kilotons)
Table 27 Market Size in Roof Coating Application, By Region, 20122019 ($Million)
Table 28 Market Size, By Region, 20122019 (Kilotons)
Table 29 Elastomeric Coating Market Size, By Region, 20122019 ($Million)
Table 30 North America: Market Size, By Country, 20122019 (Kilotons)
Table 31 North America: Market Size, By Country, 20122019 ($Million)
Table 32 North America: Market Size, By Type, 20122019 (Kilotons)
Table 33 North America: Market Size, By Type, 20122019 ($Million)
Table 34 North America: Market Size, By Technology, 20122019 (Kilotons)
Table 35 North America: Market Size, By Technology, 20122019 ($Million)
Table 36 North America: Elastomeric Coating Market Size, By Application, 20122019 (Kilotons)
Table 37 North America: Market Size, By Application, 20122019 ($Million)
Table 38 U.S.: Market Size, 20122019

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Table 39 The Construction Industry, Which is the Major Application of Elastomeric Coating, is
One of Canadas Largest Industries.
Table 40 Mexico: Market Size, 20122019
Table 41 Europe: Market Size, By Country, 20122019 (Kilotons)
Table 42 Europe: Market Size, By Country, 20122019 ($Million)
Table 43 Europe: Elastomeric Coating Market Size, By Type, 20122019 (Kilotons)
Table 44 Europe: Market Size, By Type, 20122019 ($Million)
Table 45 Europe: Market Size, By Technology, 20122019 (Kilotons)
Table 46 Europe: Market Size, By Technology, 20122019 ($Million)
Table 47 Europe: Market Size, By Application, 20122019 (Kilotons)
Table 48 Europe: Market Size, By Application, 20122019 ($Million)
Table 49 Germany: Market Size,
Table 50 U.K.: Market Size, 20122019
Table 51 France: Market Size, 20122019
Table 52 Others: Elastomeric Coating Market Size, 20122019
Table 53 Asia-Pacific: Market Size, By Country, 20122019 (Kilotons)
Table 54 Asia-Pacific: Market Size, By Country, 20122019 ($Million)
Table 55 Asia-Pacific: Market Size, By Type, 20122019 (Kilotons)
Table 56 Asia-Pacific: Market Size, By Type, 20122019 ($Million)
Table 57 Asia-Pacific: Market Size, By Technology, 20122019 (Kilotons)
Table 58 Asia-Pacific: Market Size, By Technology, 20122019 ($Million)
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Table 59 Asia-Pacific: Elastomeric Coating Market Size, By Application, 20122019 (Kilotons)


Table 60 Asia-Pacific: Market Size, By Application, 20122019 ($Million)
Table 61 China: Market Size, 20122019
Table 62 India: Market Size, 20122019
Table 63 Japan: Market Size, 20122019
Table 64 Others: Market Size, 20122019
Table 65 ROW: Market Size, By Country, 20122019 (Kilotons)
Table 66 ROW: Market Size, By Country, 20122019 ($Million)
Table 67 ROW: Market Size, By Type, 20122019 (Kilotons)
Table 68 ROW: Market Size, By Type, 20122019 ($Million)
Table 69 ROW: Market Size, By Technology, 20122019 (Kilotons)
Table 70 ROW: Market Size, By Technology, 20122019 ($Million)
Table 71 ROW: Market Size, By Application, 20122019 (Kilotons)
Table 72 ROW: Elastomeric Coating Market Size, By Application, 20122019 ($Million)
Table 73 Brazil: Market Size 20122019
Table 74 Russia: Market Size
Table 75 Others: Elastomeric Coating Market Size, 20122019
Table 76 Investment & Expansion, 20112015
Table 77 New Product Launches, 20112015
Table 78 Agreements, Partnerships, Collaborations & Joint Ventures, 20112015
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List Of Figures
Figure 1 Elastomeric Coating: Market Segmentation
Figure 2 Research Design
Figure 3 Bottom-Up Approach
Figure 4 Top-Down Approach
Figure 5 Market Breakdown: Data Triangulation
Figure 6 Assumptions of the Research Study
Figure 7 Limitations of the Research Study
Figure 8 Elastomeric Coating: Market Snapshot (2014 vs. 2019): Market for Roof Coatings to
Grow High in the Next Five Years
Figure 9 Acrylic-Based Elastomeric Coating Will Contribute A Significant Share in the Global
Elastomeric Coating Market By 2019
Figure 10 North America Accounts for the Largest Share in the Global Elastomeric Coating
Market, 2014
Figure 11 Elastomeric Coating Market to Grow at A High CAGR Between 2014& 2019
Figure 12 Acrylic Elastomeric Coating Contributes the Major Share in the Elastomeric Coating
Market, By Type (2014-2019)
Figure 13 Application Industry Captures the Largest Share in North American Elastomeric Coating
Market
Figure 14 U.S. Accounts for the Largest Share in Elastomeric Coating Market, 2014
Figure 15 Market Size (Value) for Developed vs. Developing Nations
Figure 16 Wall Coating Has the Major Share in All the Regions for Elastomeric Coating
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Figure 17 Roof Coating is the Fastest-Growing Application, 20142019


Figure 18 Asia-Pacific Market is Expected to Grow Highly During the Forecast Period
Figure 19 Drivers, Restraints, Opportunities & Challenges for the Elastomeric Coating Market
Figure 20 Requirement of High Dry Film Thickness is Restraining the Elastomeric Coating Market
Growth
Figure 21 Top 10 Economies By GDP in PPP Terms, 2010 & 2020
Figure 22 Booming Construction Industry is Paving New Growth Avenues for Players in the
Elastomeric Coatings Market
Figure 23 to Achieve the Same Elastomeric Behavior at Low Dry Film Thickness is Constraining
the Growth of Elastomeric Coatings Market
Figure 24 Value Chain Analysis
Figure 25 Porters Five Forces Analysis
Figure 26 Elastomeric Coating Types: Market Growth Acrylic Elastomeric Coating Will Continue
to Grow at A CAGR of 17.09% Between 2014 & 2019
Figure 27 Waterborne Elastomeric Coating Technology Will Continue to Grow at A CAGR of
16.70% Between 2014 & 2019
Figure 28 Wall Coating Application Will Dominate the Elastomeric Coating Market in the Next
Five Years ($Million)
Figure 29 Asia-Pacific & North America High Growth for Key Applications
Figure 30 North American Market Snapshot 2014: Roof Coating and Wall Coating Applications
Will Drive the Demand
Figure 31 Asia-Pacific Market Snapshot: Increasing Construction Activity to Drive the Demand

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Figure 32 Companies Adopted Expansions and Product Innovation as the Key Growth Strategy
Over the Last Five Years (2011-2015)
Figure 33 Sherwin Williams Grew at the Fastest Rate Between 2010 and 2013
Figure 34 Market Evaluation FrameworkSignificant Expansions and Joint Ventures Fuelled
Growth & Innovation in 2012 & 2014
Figure 35 Regional Mix of the Top 5 Market Players
Figure 36 BASF SE.: Company at A Glance
Figure 37 SWOT Analysis
Figure 38 Henry : Company at A Glance
Figure 39 SWOT Analysis
Figure 40 PPG Industries Inc.: Company at A Glance
Figure 41 SWOT Analysis
Figure 42 DOW Corning: Company at A Glance
Figure 43 DOW Corning Corporation: SWOT Analysis
Figure 44 Nippon Paints: Company at A Glance
Figure 45 Nippon Paints: SWOT Analysis
Figure 46 Progressive Painting Inc.: Company at A Glance
Figure 47 SWOT Analysis
Figure 48 The Sherwin-Williams Company: Company at A Glance
Figure 49 SWOT Analysis
Figure 50 Jotun A/S: Company at A Glance
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Figure 51 SWOT Analysis


Figure 52 Clariant: Company at A Glance
Figure 53 SWOT Analysis
Figure 54 Rodda Paints: Company at A Glance
Figure 55 SWOT Analysis

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To know more on Elastomeric Coating Market by Type (Butyl, Acrylic, Polyurethane,


Silicone & Others), by Technology (Waterborne, Solvent borne), by Application (Wall
Coatings, Floor/Horizontal Surface Coatings, Roof Coatings & Others) - Global Forecasts to
2019

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