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Reach Quebec City’s English Community with the...

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Media Kit with Online Community


Reach 8,000* print and 21,000* online
Welcome to the Quebec Chronicle-Telegraph!
Our old offices 1924 - 27 Buade Street, Quebec City (*print is weekly and online is monthly)
List of Newsstands can be seen at
www.qctonline.com/newsstand

W e’re proud to provide you with our 2008 media kit to help you with your advertisement planning. The
Quebec Chronicle-Telegraph (QCT) is a weekly English-language newspaper published for people
in the Quebec City region. It is a vital source of information for the English-speaking community and an
excellent way to reach them with your message. We serve a distinct market in the provincial capital.

Although a majority of our readership lives in the Quebec City region, our distribution extends from
Shannon, near the Canadian Forces Base Valcartier, to Thetford Mines. Our distribution currently stands at
2100 paid circulation, and with an average of 2 to 3 readers per household (approximately 6500 to 7500
readers). Many of our annual special editions see triple our normal distribution and readership. Certain
special editions are distributed to students of English-language schools in the greater Quebec City region.
Copies of the Chronicle-Telegraph are also sold at select newsstands in Quebec City.

With a history that dates back to 1764, the QCT is the oldest existing newspaper in North America. As
the only English-language newspaper, daily or weekly, published in the Quebec City region, our news,
features and other information deal specifically with subjects relevant to the English-speaking community
(approximately 13,000 strong). The QCT often includes content featuring other cultural communities
too. Anyone wishing to be heard by our community will find that the Chronicle-Telegraph is an effective
communication tool. It can also complement to advertising in the local French media.

The Quebec Chronicle-Telegraph welcomes advertisers from the international through to the local level
with messages about your business, programs, employment opportunities and services for our community
— for the newspaper or our website. We’d love you to add the QCT to your roster of publications for
upcoming publicity items and join the many nationally and locally-based companies that already do!

Inquiries and materials should be addressed to the attention of Mr. Pierre Little, either by regular mail,
email or fax. Quotes for a specific ad campaign are available upon request.

North America’s Oldest Newspaper, since 1764


1040 Belvedere, suite 218, Quebec City, (Québec) G1S 3G3 Tel: (418) 650-1764
Fax: (418) 650-5172 e-mail: advertising@qctonline.com www.qctonline.com
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Tuesday at Noon! Publication: weekly on Wednesday


Mardi – À MIDI! Publication : mercredi de chaque semaine. 2010 Rate Card
Half Page / Quarter Page /
Demi page Quart de page
10.38” x 8” 5.1” x 6.75”
Full Page /
$795.00 $322.87
Pleine page
10.37” x 16”
$1520

One-Sixth Page / Business card /


One-Eighth Page / Format carte
Sixième de page Huitième de page d’affaire
3.34” x 6.75” 3.34” x 5.12” 3.34” x 2.23”
or 5.1” x 4.57” or 5.1” x 3.43” $56.00
$239.35 $165.85 Special Front Page
Colour Banner /
Spécial bannière couleur
en première page
10.37” x 1.57”
$436*

*This option is available to clients that place a full-year ad campaign with a minimum of 5 insertion dates. Banner position guaranteed bottom, page
1, in full process colour. The ad space is 6 columns x 22 agates. Regular ad rate for each banner insertion is $575.88 + tax, the banner ad is being
offered for a limited period for only $436 + tax. Clients selecting this ad option must commit to at least 5 insertions. To confirm available publication
dates, contact our Sales Representative.

* Ce prix avantageux est offert aux clients qui achètent une campagne publicitaire d’un an, incluant un total de 5 dates d’insertion durant l’année.
Cela vous assurera une bannière au bas de la première page du journal et ce, en quadrichromie. L’espace publicitaire est sur 6 colonnes x 22 agates.
Le tarif régulier pour chaque insertion de bannière est de 575.88 $ (net) plus taxes. Cependant, cette offre vous est offerte à 436 $ (net) plus taxes
pour un temps limité. Les clients qui désirent profiter de cette offre doivent nécessairement s’engager à acheter 5 dates d’insertion. Afin de connaître
les dates de publication disponibles, veuillez contacter notre représentant des ventes.

1040 Belvedere, suite 218, Quebec City, (Québec) G1S 3G3 Tel: (418) 650-1764
Fax: (418) 650-5172 e-mail: advertising@qctonline.com www.qctonline.com
Rate Card
Via Email : advertising@qctonline.com or
FTP Upload 50MB of Space or more
ftp://208.131.136.149

and Specs
username; artwork
password: upload

National Rates Please Note


Line Rate: $1.35 per agate line (gross)

One Colour: $140 (gross) All rates subject to applicable taxes


Two Colours: $275 (gross)
Process Colour: $399 (gross) Line screen: 85 lpi

Inserts: $100/ 1,000 (2,000 inserts required) Column width: 9.54 picas (1.59”)
(maximum insert size is 8.5” x 11.5”) Gutter: 1 pica (0.167”)

Subscription: $50.00 / year - 50 issues Full page: 6 columns x 224 agates


10.38” x 16” for 17” tab layout.
Translation: $0.25 per word (net)

Retail Rates
Line Rate: $1.25 per agate line

One Colour: $140 Two Colours: $275 Process Colour: $399

Inserts: $100 / 1,000 (2100 inserts required), $275 surcharge on special editions.

Classified Ads: $8 for 25 words, 10¢ per additional word; Birth, In Memoriam, Thank You:
$21 for 50 words, 20¢ per additional word; Photograph: $10 (1 column), $25
(2 columns); Death Notice: $35 for 100 words, 25¢ per additional word (photo
and web listing included in price)

Business Directory: $56 (1 insertion),

Subscription: $50.00 / year - 50 issues

Translation: $0.30 per word Translation of Slogans: $20

Web Rates Deadline


Web ads can be purchased by month or by click (some restric-
Deadline for advertising (booking and
tions apply)
material):
Banner $100 per month flat rate. Tuesday at Noon!
Square block same as banner Publication: weekly on Wednesday
Full Reporting available. Must have Business online membership
1040 Belvedere, suite 218, Quebec City, (Québec) G1S 3G3 Tel: (418) 650-1764
Fax: (418) 650-5172 e-mail: advertising@qctonline.com www.qctonline.com
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Kit - 2010
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Special Editions Calendar


B e a part of our year 2007 Special Editions. Your advertising plays a vital supporting role. Join us in
celebrating our many community and cultural events by simply getting in touch with us. We would
like to hear about what you have planned. We also invite anyone in the community who is planning a
special event such as an anniversary, a new business opening, or a promotional ad campaign, to contact
us to discuss creating a special section in the Chronicle-Telegraph.

February 10 - Schools (registration)*

March 3 & 10 - St Patrick’s Day (lead-up edition March 7) & (March 14* events edition)
- Summer Camps (March 4 & 11*)

June 16 - School’s Out**

September 15 - QCT Salutes Our Community Heritage*

November 10 - Remembrance Day

December 22 - Christmas/New Year’s

Participate by Placing your Ad!

S pecial advertising and colour rates may be available for the above special editions. Contact the QCT’s
Sales representative, A letter with more details on the focus for each special edition and specific discounts
is available upon request.

* Editions that are distributed to all subscribers, to English elementary & high schools in
the greater Quebec City region as well as various post-secondary institutions

** Distributed to all regular subscribers & graduating students


1040 Belvedere, suite 218, Quebec City, (Québec) G1S 3G3 Tel: (418) 650-1764
Fax: (418) 650-5172 e-mail: advertising@qctonline.com www.qctonline.com
Rate Card �� � � � � � � � � � � ��� � � � � � � � � �� � � � � � � � � � � � � � � � � ��� �
2010
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Technical Specifications for Sending Advertising


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Electronically
The files must:
• be in Macintosh format or fully compatible with Mac versions listed below.
• include all fonts used in the publication.
• be complete, i.e. correct colours, dimensions etc. as per booking.
• conform to the size of our columns (see page specs below).
• be sent via e-mail (advertising@qctonline.com) CD-ROM,

The files must not:


• be sent on Ditto, Sy-Quest or any other media not listed above.
• contain any colour plates other than the ones being paid for

The files must be in one of the following formats (in order of preference):
• PDF (Acrobat)
• Adobe InDesign CS (3.0) Via Email : advertising@qctonline.com or
• Adobe Illustrator 10 (or 8.0, 7.0, 6.0 etc.) FTP Upload 50MB of Space or more
• Photoshop (any version) ftp://208.131.136.149
• Adobe Pagemaker 6.5 username; artwork
• Quark Express 3.x or 4.0 (not 5.0 or higher!) password: upload

Page Specifications: (17” Tabloid)

One full page is 62.25 points wide by 224 agates (83.85 points or 16”) high

1 column = 9.54 pts. = 1.59” 2 columns = 20.08 pts. = 3.34”


3 columns = 30.63 pts. = 5.10” 4 columns = 41.17 pts. = 6.86”
5 columns = 51.71 pts = 8.62” 6 columns = 62.25 pts. = 10.375”

Files being sent electronically may be sent to the following email addresses:
rodev@qctonline.com (up to 5MB) or qct@bellnet.ca (up to 20MB)

Ad clients with larger files need to send on a CD by courrier or the QCT can retrieved from client’s ftp site
if one exists.

For more general information, please do not hesitate to contact the QCT’s Sales Representative,
Ron Devost.

The deadline for receiving ad bookings as well as receiving final ad material is 12 p.m. (noon) each
Monday, in the week the ad is scheduled to appear. Each ad booking must be supported by an insertion/
purchase order or a signed written agreement from this newspaper by that deadline.

1040 Belvedere, suite 218, Quebec City, (Québec) G1S 3G3 Tel: (418) 650-1764
Fax: (418) 650-5172 e-mail: advertising@qctonline.com www.qctonline.com