BEYOND EYE TRACKING™

®

Attention Tool® is a high end, customizable & scalable eye tracking software for Market Research & Usability purposes

Click to see Attention Tool video

Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.

BEYOND EYE TRACKING™

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EYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY

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Add on Modules

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What can Attention Tool® do ?
1.  Save money & time by catching problems before you launch 2.  Know differences & similarities of multicultural consumers 3. Optimize your product / brand & marketing communications

What is it?
Attention tool® is the industry's most advanced eye tracking software to evaluate visual communications. It is non-intrusive & have customizable metrics to measure not only what consumers pay attention to, but also what engages them - both on the cognitive level, and on a deeper emotional level.

Who is it for?
For the Market Research Industry, Marketing, Media, Advertisement, Branding & Design Agencies as well as Research & Development, Marketing, Consumer Insights & Consumer Market Knowledge departments of corporations such as FMCG, CPG, Banking, Pharma, etc..

Why use it?
Reveals unique insights on consumer behavior to improve visual communication. It can be applied in every step of the product's life cycle, from concept to execution, providing robust results to gain in ROI.

Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.

BEYOND EYE TRACKING™

®

Tour
EYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY

Standard License

Add on Modules

Usage

Hardware

Licensing

Unique, non-intrusive tool that uses Eye Tracking, Reading & Emotion Metrics to measure what consumers pay attention to, and what really engages them -- both on the cognitive level, and on a deeper emotional level.
Awareness Perception

Impact

Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.

BEYOND EYE TRACKING™

®

Tour
EYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY

Standard License

Add on Modules

Usage

Hardware

Licensing

Focus on Ease of Use & Functionality. It is Simple, Stable & Fast

Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.

BEYOND EYE TRACKING™

®

Tour
EYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY

Standard License

Add on Modules

Usage

Hardware

Licensing

High Quality, Reliable & Scalable Data Collection Platform
Study Management

Quality Management

Multiple Locations

Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.

BEYOND EYE TRACKING™

®

Tour
EYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY

Standard License

Add on Modules

Usage

Hardware

Licensing

Wide range of analysis visualizations with both gaze & fixation metrics & high customization of outputs. All exportable with the click of the mouse.

Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.

BEYOND EYE TRACKING™

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Tour
EYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY

Standard License

Add on Modules

Usage

Hardware

Licensing

Benchmark -ready results:
Predefined Calibration & Stimuli Setup, Data Quality Assurance, Locked Gaze & Fixation Metrics

Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.

BEYOND EYE TRACKING™

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EYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY

Standard License

Add on Modules

Usage

Hardware

Licensing

Delivers value in every step of the product's life cycle.

Packaging

Print Ads

Editorial

Outdoor

Retail

On line

TV / Cinema

STANDARD License

✓ ✓ ✓

USABILITY Module

MOVIE Module

READING Module

✓ ✓ ✓

✓ ✓ ✓

✓ ✓ ✓

✓ ✓ ✓ ✓

EMOTION Module

SHARING Module

Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.

BEYOND EYE TRACKING™

®

Tour
EYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY

Standard License

Add on Modules

Usage

Hardware

Licensing

Client Testimonials
“What people see and what they say are not always the same. At our company, understanding consumer behavior is critical to improve consumers’ lives and central to our business success. Eye tracking is an increasingly important tool in our toolbox. iMotions Attention Tool® is facilitating eye tracking research and helping us to more efficiently meet our objectives. iMotions has produced a highly intuitive and flexible product that facilitates experimental design and reporting. Their highly skilled software team is reactive to customer needs and continually innovating in this space”. Quote source will remain confidential.

We are excited about testing with Attention Tool® on behalf of all our European markets. The tests that we have carried out so far have generated great insight and value to us. In order to optimize our decision processes we are testing the use of Attention Tool® in the entire product cycle - from start of the packaging design to the end of shelf placement. Allan Sørensen, Commercial Development, Cadbury, Denmark

"Eye Tracking tests conducted by iMotions has given us valuable, quantitative data and hence even greater understanding of the effectiveness of our campaign's design, layout and content. Eye tracking is a valuable and simultaneously cost-effective complement to traditional market analysis" Benjamin Duve, Market Analyst, Market Intelligence, ECCO

"iMotions makes Eye Tracking faster, cheaper and at the same time more accurate. In this way hight-tech eye tracking now is truly affordable for any customer. There is just no reason not to do it any more." Joerg Bauer, Research Manager/Consultant, Psyma Research+Consulting, Germany

Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.

BEYOND EYE TRACKING™

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EYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY

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Add on Modules

Usage

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All what you need to run Attention Tool® is an Eye Tracker & a computer.

Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.

BEYOND EYE TRACKING™

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EYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY

Standard License

Add on Modules

Usage

Hardware

Licensing

The Data Collection testing environment should be calm and relaxing out of external distractions like odors, noises, unnecessary elements & direct sun light. The room needs to be as neutral as possible. The recommended setting is a Gessel room commonly used for focus groups.

Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.

BEYOND EYE TRACKING™

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Tour
EYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY

Standard License

Add on Modules

Usage

Hardware

Licensing

Attention Tool® STANDARD LICENSE comprises a set of platforms
that allow you to execute all type of eye tracking studies on still images with a reliable data collection platform, powerful statistics & state of the art visualizations.
Good for: Packaging, Print Ads, Magazines, Outdoors Ads, Packs on Shelves, POS material, etc...

Click to see Attention Tool Standard License Video

Eye Tracking Metrics
Specify how the respondent is visually decoding the stimuli. Visualizations: Heat maps, AOI’s, Automatic Attention Areas (Spotlight), Gaze Plot, Gaze Replay, and User Video Recording including all metrics and statistics.

Data Collection Platform
Allows you to collect data fast and efficiently wether it is Tobii or SMI eye tracking system. The platform provides full study management and state-ofthe-art quality data assurance.

Statistics Platform
Easy accessible numerical and text output for fast statistical analysis of all metrics.

Reporting Platform
Built-in drag and drop interface to build and export reports into a variety of different formats.

Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.

BEYOND EYE TRACKING™

®

Tour
EYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY

Standard License

Add on Modules

Usage

Hardware

Licensing

Attention Tool® ADD ON MODULES
The add on modules allow you to customize and scale any eye tracking solution according to your specific research needs.

USABILITY Module
Reveals how people engage, navigate and use interactive media such as websites, online marketing, software interfaces and computer games

MOVIE Module
Evaluates the attention in motion media like TV ads and programs. Visualizations include: Dynamic Heat maps, Bee Swarm and Gaze Aggregation Clusters (Rubber Bands).

READING Module
Analyzes the attention on text regions to gain insight on how the text is perceived and detect key words in the copy. Visualizations include: Reading Intensity Maps, % of Text Read, Number of Readers.

EMOTION Metrics
Measures the intensity of the sub-conscious emotional impact the stimulus/image produces in the respondent. Visualizations: Arousal scale

SHARING Module
Allows multiple site testing by collecting data fast and efficient with centralized on line management control.

Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.

BEYOND EYE TRACKING™

®

Tour
EYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY

Standard License

Add on Modules

Usage

Hardware

Licensing

To use Attention Tool® you need to follow the same process

1. Study Setup
- Select the stimuli you want to test - Define what do you want to find out - Define your target & segment - Establish your goals / success criteria - Setup your study in Attention Tool®

2. Data Collection
- Recruit your target group & segmentation - Test min. 30 valid respondents per segment - Brief the respondent on what he/she has to do - Calibrate the respondent - Show stimuli to the respondent

3. Analysis & Report
- Choose your segment (s) & make an analysis - Customize & Export the visualizations - Make a Report

Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.

BEYOND EYE TRACKING™

®

Tour
EYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY

Standard License

Add on Modules

Usage

Hardware

Licensing

Attention Tool® software is hardware independent and supports the 2 world leading eye tracking platforms, SMI and Tobii. We are official resellers & guarantee the same prices as the manufacturers. We support the following eye trackers:

Tobii T60

Tobii T60 XL

The Tobii X120

The SMI RED (All-in-one-system)

Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.

BEYOND EYE TRACKING™

®

Tour
EYE TRACKING SOFTWARE FOR MARKET RESEARCH & USABILITY

Standard License

Add on Modules

Usage

Hardware

Licensing Licensing

Attention Tool® starts with a STANDARD LICENSE with Data Collection, Statistics, Reporting and Eye Tracking Platforms and allows multiple ADD ON MODULES to customize and scale your eye tracking solution: USABILITY | MOVIE | READING | EMOTION | SHARING

LICENSE PURCHASE MODEL
One time purchase of the License + concurrent Support & Upgrades annual fee.

LICENSE SUBSCRIPTION MODEL
Concurrent monthly fee (Support & Upgrades included) 12 month contract

Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.

EYE TRACKING SOLUTIONS

iMotions is a high-tech development company specialized in eye tracking software and services. We develop Attention Tool®, which is the most robust eye tracking software platform for Market Research and Usability in the World. Our leading eye tracking technology is proven and have several patents pending on emotion measurements and reading pattern recognition, which make is unique. We are a step ahead of all other eye tracking softwares by providing not only eye tracking, but a new way of measuring consumer behavior in a 100% non intrusive way. iMotions offers a World-wide full eye tracking solution with Attention Tool® to Marketers, Market Researchers, Media and Advertising Agencies, Universities, etc...You can license the software with different models to fit your specific needs. We develop R&D projects for custom feature creation or further exploration of our technology. We also provide market research services and have a vast data collection network available with Attention Tool in US. Our headquarters are in Copenhagen, Denmark. We have offices in India and have resellers representation in UK, Australia and Latin America. Some of our clients are: P&G, Nestle, Carlsberg, Kraft, Milward Brown and market research companies in 20 countries around the World. Check more on www.imotionsglobal.com

Redistribution is not permitted without written permission from iMotions. “iMotions’ trademarks” are registered trademarks of iMotions - Emotion Technology A/S in the US and EU.

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