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Edward L.

Ted Zollinger
Tampa, FL 33626 (727) 667-7550 ted.zollinger@icould.com www.linkedin.com/in/tedzollinger
Direct Response Marketing / P&L Management / Database Marketing / Systems Development /
Data Analysis / Customer Segmentation / Email / Customer Acquisition Marketing / Cost Control /
Revenue Growth / CRM / BPM / Modeling / Client Services / SQL/ SPSS / Marketing Automation
Resourceful, innovative professional with over 20 years strategic marketing management experience in
Fortune 500 companies within both domestic and international markets. Held P&L responsibilities. Able
to grow business through strategic planning, big data research and modeling, and state-of-the-art
marketing techniques.
A turnaround champion with proven skills in management, analysis,
conceptualization, marketing, development, troubleshooting, and an ability to improve operations
through policies that promote a team based work atmosphere, creative thinking, superior client services,
and a positive effect on the corporate bottom line.

EXPERIENCE
ACCUDATA INTEGRATED MARKETING, CLEARWATER, FL

2005-2015

SENIOR VICE PRESIDENT, MARKETING AND PRODUCT MANAGEMENT, Aug 2014 - Apr 2015
Develop go to market product strategy and messaging as a way to communicate the benefit proposition of
multiple product lines, and both increase sales to current clients and generate new accounts. Within
three months of revamping marketing approach, sales went from underperforming against budget to
regularly exceeding budget by over 10%.
VICE PRESIDENT, PROFESSIONAL SERVICES, Apr 2011 Aug 2014
Provide leadership in developing, architecting, and presenting new consulting opportunities in
conjunction with Business Development teams. Steer analytic practice that creates statistical model
solutions for our clients, and develop innovative ways to report on the success of their marketing activity.
VICE PRESIDENT, CLIENT RELATIONSHIP MANAGER, Dec 2007 Apr 2011
Lead team responsible for day to day consulting and strategic marketing leadership on key hosted data
solution accounts. Maintain client oriented communications focus, and work with clients to understand
and document project goals, and communicate best practices in database marketing.
SENIOR DIRECTOR, STRATEGIC CLIENT RELATIONSHIPS, Apr 2005 Dec 2007
Serve as subject matter expert supporting Business Development teams in understanding new client
marketing needs, and help present viable solutions to new prospective clients.
Spearhead
implementation of new campaign management, reporting, and analysis tools.
COLUMBIA HOUSE COMPANY, NEW YORK, NY

2002-2005

SENIOR DIRECTOR, MARKETING OPERATIONS, Apr 2002 - Apr 2005


Coordinate team responsible for all direct mail, telemarketing, and package insert media planning and
execution for Music, Video, and DVD continuity club businesses encompassing a total of 190 million
names per year, with a $100 million annual advertising budget.

Edward Zollinger p.2


AMERICAN FAMILY ENTERPRISES, JERSEY CITY, NJ

1998-2001

DIRECTOR, INTERNATIONAL MARKETING, Jun 1999 - May 2001


Full bottom line P&L responsibility for $20 million in sales generated by Canadian Family Publishers and
British Family Publishers, including budgeting, mail timing and messaging determination, testing
strategies, product mix, and vendor negotiations.
ASSISTANT DIRECTOR, PROSPECT LIST MARKETING, Jan 1998 - Jun 1999
Manage operations of list planning team responsible for all prospect mailings in the United States,
Canada, and United Kingdom, totaling 54 campaigns per year and over.200 million mail pieces promoting
multi-brand magazine, merchandise, and one-shot book businesses.
TIME, INC., NEW YORK, NY

1994-1998

ASSISTANT DIRECTOR, FULFILLMENT SYSTEMS DEVELOPMENT, Jul 1997 - Jan 1998


Assist in development of database and query selection tools for Sports Illustrated. Work with
representative from the National Football League and National Basketball Association on integration of
their data into the final data warehouse.
ASSISTANT DIRECTOR, LIST PLANNING & ANALYSIS, Mar 1996 - Jul 1997
Manage operations of centralized planning team responsible for 72 annual direct mail campaigns for
Time, Sports Illustrated, Life, People, Entertainment Weekly, Money, and InStyle magazines in the United
States and Canada.
MARKETING MANAGER, LIST PLANNING, Mar 1994 - Mar 1996
Develop list plans and perform back end analysis for direct mail campaigns designed to generate new
subscribers for Time, Sports Illustrated, and Money magazines. Work with Corporate Database group to
develop decisioning models.
Winner. 1995 Time Inc. Presidents Award for innovative demographic targeting on Life Magazine

LILLIAN VERNON CORPORATION, MOUNT VERNON, NY

1991-1994

SENIOR MARKETING ANALYST, Jul 1991 - Mar 1994


GRUNER + JAHR USA PUBLISHING, NEW YORK, NY

1988-1991

MARKETING ANALYST, Sep 1988 - Jul 1991

EDUCATION/PROFESSIONAL TRAINING
BS, Marketing. Lehigh University

1988

Additional coursework in Time Management, Team Building, Leadership, Sexual Harassment, Diversity,
Statistics, Circulation Planning, Test Design, Process Improvement, Marketing, Negotiations, International
Cultures, Budgeting, P&L and Leadership.

ABLE TO TRAVEL AND/OR RELOCATE