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Course Description College of the Bahamas This course focuses on the role of Mass Communication in contemporary society and the relationships between the Social Sciences and the Mass Media.
1 - To help students use the Mass Media of communication more effectively and to better control their impact on the students and others. 2 - To achieve these goals students must understand both the media and human behavior. 1 - To increase student's understanding of how each medium operates and why it operates as it does, both historically and in the present-day society. 2 - To help the student understand how each medium shapes the materials that it presents to us. 3 - To help the students to understand how society uses the media and the possible effects those uses have on them and society.
LECTURES : WEEK # 1 LECTURES : WEEK # 2 LECTURES : WEEK # 3 LECTURES : WEEK # 4 LECTURES : WEEK # 5 LECTURES : WEEK # 6 LECTURES : WEEK # 7 LECTURES : WEEK # 8
How Mass Communication works. Different ways to think about Mass Communication and it's roles in our lives. How media are regulated; current issues in the regulation of media; the influence of rating and other forms of research. Various ways in which news can be defined. Discussions of some current stories in the media and the different ways in which each might be treated. Problems and practices of deciding which stories to put in the paper and the treatment each will receive. Ways in which we study media audiences, the results of audience research; reasons for different sizes and kinds of audience for different media and for different content within each medium. How we construct meaning and ways in which our meanings are shaped by various media; illustrations from newspapers of how headlines can shape inter-relation; illustrations from television and movies of how editing can shape our perceptions. The importance of books in a society; problems of the book industry today. Contemporary newspaper operation; the impact of newspaper chains; other trends in the industry. Content and operation of magazines; new types of magazines. The contemporary motion picture industry; film criticism and theory. The operation of a contemporary radio station: economics, programming, audiences & regulation.
As taught by George Lessard in 1990 & 1991 Page # 1 of 2
Introduction to Mass Communication
Course Description College of the Bahamas
LECTURES : WEEK # 9
Trends in television programming; the threat or promise of cable; the debate about television content & regulation.
LECTURES : WEEK # 10 LECTURES : WEEK # 11
The impact of public relations and advertising agencies. How the mass media serve our needs and the needs of our society.
LECTURES : WEEK # 12 / 13 REFERENCE LIST
The effects of Mass Communication on individuals and our society; methods of studying these effects; the reliability of this research. New developments and trends in Mass Communication. Edwin Emery, Introduction to Mass Communication - D. Mead 1980 Robert D. Murphy, Mass Communications & Human Interaction - Houghton Mifflin Inc. Wilbur Schramn, Men, Messages & Media - Harper and Row, 1983 Marshall Mcluhan, The Medium is the Message - Bantam, 1967
Discovering Mass Communication by Samuel L. Becker - Scott Foresman & Co., 1983
TAPES TO BE SCREENED FOR THE COURSE
INTERNATIONAL ADVERTISING - 30mins VHS-PBS-ADAM SMITH'S MONEY WORLD IMAGE & REALITY IN AMERICA - 60 mins VHS PBS-BILL MOYERS-THE PUBLIC MIND LEADING QUESTIONS-THE POLLSTERS - 60mins VHS-PBS-BILL MOYERS-THE PUBLIC MIND THE ILLUSION OF NEWS - 60mins VHS PBS - BILL MOYERS-THE PUBLIC MIND THE TRUTH ABOUT LIES - 60mins VHS - PBS - BILL MOYERS - THE PUBLIC MIND 1989 DUPONT NEWS AWARDS - 90mins - PBS SPIKE LEE & CENSORSHIP - 60mins VHS - CBS - 48 HOURS NIGHTLINE - SPIKE LEE - 30mins VHS - ABC NEWS 2 LIVE CREW FACE THE NATION - 30mins VHS - NBC NEWS -Face The Nation THE WORLD IS WATCHING - 90mins VHS - CBC TV
The above VHS tapes are from Mr. Lessard's private collection. Copies are not available for student home use.
SUPPLEMENTARY READING To be assigned
Research and Discussion ------- 30 % Discussion and Presentation ----20 % ------------------50 % Two examinations Mid-term ------------------------------ 20 % Final ------------------------------------30 % Total ------ 100%
As taught by George Lessard in 1990 & 1991 Page # 2 of 2