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DJ Mag Top 100

New Entries 2014


Followed by robots or humans

(Nov 2014 - Apr 2015)

Published
8th of May 2015

INTRODUCTION
Do you think from the purge moment of Facebook that DJs and their management are
finally starting to understand the importance of real relationships with fans? DJs and
managers are still willing to risk their reputation, (financial) value, integrity, ethics, trust,
clients and relationships for a few hundred or thousands of questionable fans on
Facebook.
As a DJ you are part of the entire internet ecosystem. Even more so when you wish to
have a better chance of being embraced by the end user or the (future) fan or client. In
addition, as a DJ you must realize that you exist thanks to content (intellectual property)
and that you offer functionality and that you are data.
Building a community takes time and investment. Purchasing fans is short sided when
you understand social media. By the way, for those who do not know, it is in direct
violation, for example with Facebook terms and conditions. These questionable
accounts could be defined as questionable data which also depreciates the financial
value of a company. Further to using click farms or robots when you are not injecting
your cash in the right places you will be wasting money. This means in terms of metrics
and demographical targeting you are trying to reach questionable fans.
Based on and inspired by the paper Tomorrowland: Followed by humans or robots in
which questionable fans has been described, the new entries in the DJ Mag Top 100
2014 have been examined. This report is a preview of the Rankingz EDM Monitor 2014
and helps to identify if Facebook fan pages of the DJs which entered the Top 100 in
2014 have a human following and help them to understand that they will depreciate
their network value when a purge of Facebook takes place.

SUMMARY
Have you ever looked at a Facebook page of a DJ which recently augmented really
quickly? You checked out his or her Facebook page and found that he or she gained
thousands of fans in a short amount of time.
At first you may think to yourself this DJ must really know how to play the social media
game and build a community. However, when you double check you will see that the
engagement of the DJ itself is non-existent, even when the DJ has thousands or millions
of fans. You checked on some of the likes the DJ received on recent posts and its
obvious they are from a country foreign to the DJ. Its likely to determine these likes are
robots.
This report has not been conducted to judge the way the DJs in this report operates his
or her social media strategy or to judge if a DJ is cheating or not. But this study provides
some lessons from which you might benefit when you operate your social media strategy
and build real company value.
Lower but more accurate Like counts actually help a DJs Facebook page.
Administrators might not be able to tout the DJs Facebook pages size the same way, but
theyll be better able to assess what content is resonating with their audiences.
If a DJs Facebook page has 10,000 fans but 4,000 are questionable and the
administrator publishes an update that got 2,500 Likes, the administrator might think
only a quarter of the fans are interested in that content. But with an accurate fan count of
6,000, the administrator would know nearly half the fans enjoyed the specific post and
that they should post more with a similar vibe.
Meanwhile, on the user side of things, purging of questionable accounts means fewer
spam friend requests and comments, and a reduced risk of being scammed. You will
also get a better idea of your real financial value of your data because numbers would
not be inflated by questionable accounts. For sure it is good to conduct a due diligence
on your Facebook page numbers once in a while when the red flags of questionable data
show up.

Data: Fanpage Karma / Rankingz

(c) 2015 DDMCA / Denis Doeland | All rights reserved | contact: denis.doeland@ddmca.com

ADVICE
The best and only way to see success in social media is by investing in real fans. Invest
in real people, real relationships, not in robots. At the end of the day those are the fans
you develop your products and services for. They are a DJs real assets, the business
model and the financial value.
4 aspects to take into consideration while managing your community:
Consider the way you feel about the fans you follow and how they to speak to you.
Offer your community valuable and a variety of updates.
Establish a system to inform the stakeholders that are making your products,

content or whatever you create.


Use data to help make decisions about how you want to interact with your
community and build your company value.
Since Facebook users fill in a lot of information about themselves starting with basic
information such as where they live, their gender and their age etc. an advertiser can
be quite specific when deciding who to buy Facebook Ads for. For advertising on
Facebook questionable data means wasting money on demographics which are
corrupt.
Building a community takes time and investment. Listening to, participating in and
anticipating on the data which is created in so-called conversations and interactions
is what its all about. The generated data must be stored, analyzed and related to the
data which you (possibly) already have. Keep in mind questionable accounts will be
defined as questionable data.

Key Findings
24 DJs (new entries) from the Top 100 2014 in this
report have been examined over the last 6 months.
DVBSS biggest fan growth in 6 months time
Two purge moments (in the middle of March 2015 and
at the end of April 2015) by Facebook in 6 months time
Borgore biggest loss of fans during the first purge
moment
DVBSS biggest loss of fans during the second purge
moment
2 DJs (Carnage and Yves V) show almost no cumulative
growth in 6 months time
Borgeous did the most posts in 6 months time, Deorro
and Audien showed the lowest post activity
DVBBS has by far the most questionable data

Purchasing questionable fans is short sided when you understand social media. By
the way, for those who do not know, it is in direct violation with Facebook terms and
conditions. And finally, not to forget it is also a waste of money. At the end of the day
Facebook will purge these bought robots and your community will devaluate in the
broadest sense of the word. So you as a DJ will be depreciated financially and will lose
fan trust ...

Data: Fanpage Karma / Rankingz

(c) 2015 DDMCA / Denis Doeland | All rights reserved | contact: denis.doeland@ddmca.com

NEW ENTRIES - DJ MAG TOP 100 - 2014


3LAU
Audien
Borgeous
Borgore
Carnage

24%

Code Black
DJ Snake
DVBBS
Deorro
Don Diablo
Firebeatz
Gabry Ponte
Kura
MAKJ

The votes for the Top 100 DJs Poll 2014 more than
900,000 have been counted and verified, and
Hardwell has been voted the worlds No.1 DJ for
2014.

Merk & Kremont

76%

Oliver Heldens
Quintino
Radical Redemption

A quarter of the Top 100 DJs are different to 2013,


showing what a fast-moving international scene
Dance music is. There are 24 new entries, and
altogether 30,000 different DJs were voted for. In the
new preview of the EDM Monitor 2014 Rankingz
looked at the performance of the new entries on
several social media channels such as Facebook.

Data: Fanpage Karma / Rankingz

TJR
The Chainsmokers
VINAI
WolfPack
Yves V
Zomboy

(c) 2015 DDMCA / Denis Doeland | All rights reserved | contact: denis.doeland@ddmca.com

Data: Fanpage Karma / Rankingz

3LAU
Kura
Audien
MAKJ
Borgeous
Merk & Kremont
Borgore
Oliver Heldens
Carnage
Quintino
Code Black
Radical Redemption
DJ Snake
TJR
DVBBS
The Chainsmokers
Deorro
VINAI
Don Diablo
WolfPack
Firebeatz
Yves V

30

27

24

21

18

15

12

09

06

03

31

28

25

22

19

16

13

10

07

04

01

26

23

20

17

14

11

08

05

02

30

27

24

21

18

15

12

09

06

03

31

28

25

22

19

16

13

10

07

04

01

28

25

22

19

16

13

10
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15

4-

-0

4-

-0

4-

-0

4-

-0

4-

-0

4-

-0

4-

-0

4-

-0

4-

-0

4-

-0

3-

-0

3-

-0

3-

-0

3-

-0

3-

-0

3-

-0

3-

-0

3-

-0

3-

-0

3-

-0

3-

-0

2-

-0

2-

-0

2-

-0

2-

-0

2-

-0

2-

-0

2-

-0

2-

-0

2-

-0

1-

-0

1-

-0

1-

-0

1-

-0

1-

-0

1-

-0

1-

-0

1-

-0

1-

-0

1-

-0

2-

-1

2-

-1

2-

-1

2-

-1

2-

-1

2-

-1

2-

-1

2-

-1

2-

-1

2-

-1

2-

-1

1-

-1

1-

-1

1-

-1

1-

-1

1-

-1

1-

-1

1-

-1

4.000.000

Fan growth on Facebook

3.000.000

DVBBS

2.000.000

1.000.000

Gabry Ponte
Zomboy

(c) 2015 DDMCA / Denis Doeland | All rights reserved | contact: denis.doeland@ddmca.com

Data: Fanpage Karma / Rankingz

3LAU
Kura
Audien
MAKJ
Borgeous
Merk & Kremont
Borgore
Oliver Heldens
Carnage
Quintino
Code Black
Radical Redemption
DJ Snake
TJR
DVBBS
The Chainsmokers
Deorro
VINAI
Don Diablo
WolfPack
Firebeatz
Yves V

30

27

24

21

18

15

12

09

06

03

31

28

25

22

19

14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15

4-

-0

4-

-0

4-

-0

4-

-0

4-

-0

4-

-0

4-

-0

4-

-0

4-

-0

4-

-0

3-

-0

3-

-0

3-

-0

3-

-0

3-

-0

3-

-0

3-

-0

3-

-0

3-

-0

3-

-0

3-

-0

2-

-0

2-

-0

2-

-0

2-

-0

2-

-0

2-

-0

2-

-0

2-

-0

2-

-0

1-

-0

1-

-0

1-

-0

1-

-0

1-

-0

1-

-0

1-

-0

1-

-0

1-

-0

1-

-0

2-

-1

2-

-1

2-

-1

2-

-1

2-

-1

2-

-1

2-

-1

2-

-1

2-

-1

2-

-1

2-

-1

1-

-1

1-

-1

1-

-1

1-

-1

1-

-1

1-

-1

1-

-1

75.000

16

13

10

07

04

01

26

23

20

17

14

11

08

05

02

30

27

24

21

18

15

12

09

06

03

31

28

25

22

19

16

13

10

07

04

01

28

25

22

19

16

13

10

150.000
Fan purge moments by Facebook

Fan purge

Fan purge

-75.000

-150.000

-225.000

-300.000

Gabry Ponte
Zomboy

(c) 2015 DDMCA / Denis Doeland | All rights reserved | contact: denis.doeland@ddmca.com

0
-2.606
-6.618

-10.000
-10.877

-11.191

-16.575
-18.010

-20.000

-30.000

-40.000

-50.000

-60.000

-66.986

Fan loss (first purge)


Gabry Ponte (13/3)

Data: Fanpage Karma / Rankingz

Gabry Ponte (14/3)

TJR (15/3)

DVBBS (16/3)

Quintino (17/3)

DVBBS (18/3)

Borgore (19/3)

(c) 2015 DDMCA / Denis Doeland | All rights reserved | contact: denis.doeland@ddmca.com

4.000.000

Fan purge

Fan purge moments by Facebook

3.000.000

2.000.000

3LAU
Kura
Data: Fanpage Karma / Rankingz

Audien
MAKJ

Borgeous
Merk & Kremont

Borgore
Oliver Heldens

Carnage
Quintino

Code Black
Radical Redemption

DJ Snake
TJR

DVBBS
The Chainsmokers

Deorro
VINAI

Don Diablo
WolfPack

15
28

-0

4-

15
27

-0

4-

15
26

-0

4-

15
25

-0

4-

15
24

-0

4-

15
4-0
23

22

-0

4-

15

1.000.000

Firebeatz
Yves V

Gabry Ponte
Zomboy

(c) 2015 DDMCA / Denis Doeland | All rights reserved | contact: denis.doeland@ddmca.com

-20.000

-40.000

-60.000
-67.174

-67.954

-71.765

-80.000

-68.549

-65.762

-81.620

-83.814
-89.816

-100.000

-98.846

-120.000

-140.000

-160.000

-180.000

-200.000
-210.384

Fan loss second purge on 24-04-15


Borgeous

Data: Fanpage Karma / Rankingz

Borgore

DJ Snake

DVBBS

Deorro

Firebeatz

MAKJ

Quintino

The Chainsmokers

Zomboy

(c) 2015 DDMCA / Denis Doeland | All rights reserved | contact: denis.doeland@ddmca.com

Data: Fanpage Karma / Rankingz

30-04-15

10-11-14

Zomboy

Yves V

WolfPack

VINAI

The Chainsmokers

TJR

Radical Redemption

Quintino

Oliver Heldens

Merk & Kremont

MAKJ

Kura

Gabry Ponte

Firebeatz

Don Diablo

Deorro

DVBBS

DJ Snake

Code Black

Carnage

Borgore

Borgeous

Audien

3LAU

Zomboy

Yves V

WolfPack

VINAI

The Chainsmokers

TJR

Radical Redemption

Quintino

Oliver Heldens

Merk & Kremont

MAKJ

Kura

Gabry Ponte

Firebeatz

Don Diablo

Deorro

DVBBS

DJ Snake

Code Black

Carnage

Borgore

Borgeous

Audien

3LAU

Start
+6 months

(c) 2015 DDMCA / Denis Doeland | All rights reserved | contact: denis.doeland@ddmca.com

900.000

891.170

Fans (cumulative in 6 months)

750.000

600.000

594.956

450.000

457.689

338.535

300.000

291.573

240.946

240.313

186.260

150.000

142.124
102.229

95.665

90.590

65.271
43.402
21.557

819

-7.743

28.138

9.884

17.697

8.608

-33.920

7.596
-138

y
m
bo
Zo

V
s
Yv
e

k
ac
fP
W
ol

AI
N

sm
ok
in
e

ha

VI

s
er

R
Th

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ed
ca
di
Ra

TJ

n
em
pt

io

in
o
ui
nt
Q

de
el
H
er

liv

&
k
er
M

Data: Fanpage Karma / Rankingz

ns

t
on
Kr
em

ra

AK
J
M

Po
G

ab

ry

Ku

e
nt

tz
ea
re
b

D
on
D

Fi

ia
b

lo

rro
eo
D

BS
VB
D

ak
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od
C

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Bl
a

na
ar
C

ck

ge

or
e
rg

rg
Bo

Bo

eo

us

en
di
Au

3L

AU

-150.000

(c) 2015 DDMCA / Denis Doeland | All rights reserved | contact: denis.doeland@ddmca.com

500
Posts (cumulative in 6 months)

417

408

402

362

334

333

323

250
212

207

202

199

186

184

182
167

167

167
160

154

136

130

125

95

83

77
60

57

57

y
m
bo
Zo

V
s
Yv
e

k
ac
fP
W
ol

AI
N

sm
ok
in
e

ha

VI

s
er

R
Th

lR
ed
ca
di
Ra

TJ

n
em
pt

io

in
o
ui
nt
Q

de
el
H
er

liv

&
k
er
M

Data: Fanpage Karma / Rankingz

ns

t
on
Kr
em

ra

AK
J
M

Po
G

ab

ry

Ku

e
nt

tz
ea
re
b

D
on
D

Fi

ia
b

lo

rro
eo
D

BS
VB
D

ak
J
D

e
od
C

Sn

Bl
a

na
ar
C

ck

ge

or
e
rg

rg
Bo

Bo

eo

us

en
di
Au

3L

AU

(c) 2015 DDMCA / Denis Doeland | All rights reserved | contact: denis.doeland@ddmca.com

Data: Fanpage Karma / Rankingz

3LAU
Kura
Audien
MAKJ
Borgeous
Merk & Kremont
Borgore
Oliver Heldens
Carnage
Quintino
Code Black
Radical Redemption
DJ Snake
TJR
DVBBS
The Chainsmokers
Deorro
VINAI
Don Diablo
WolfPack
Firebeatz
Yves V

30

27

24

21

18

15

12

09

06

03

31

28

25

22

19

16

13

10

07

04

01

26

23

20

17

14

11

08

05

02

30

27

24

21

18

15

12

09

06

03

31

28

25

22

19

16

13

10

07

04

01

28

25

22

19

16

13

10
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15

4-

-0

4-

-0

4-

-0

4-

-0

4-

-0

4-

-0

4-

-0

4-

-0

4-

-0

4-

-0

3-

-0

3-

-0

3-

-0

3-

-0

3-

-0

3-

-0

3-

-0

3-

-0

3-

-0

3-

-0

3-

-0

2-

-0

2-

-0

2-

-0

2-

-0

2-

-0

2-

-0

2-

-0

2-

-0

2-

-0

1-

-0

1-

-0

1-

-0

1-

-0

1-

-0

1-

-0

1-

-0

1-

-0

1-

-0

1-

-0

2-

-1

2-

-1

2-

-1

2-

-1

2-

-1

2-

-1

2-

-1

2-

-1

2-

-1

2-

-1

2-

-1

1-

-1

1-

-1

1-

-1

1-

-1

1-

-1

1-

-1

1-

-1

0,3000

Engagement over 6 months

0,2250

0,1500

0,0750

Gabry Ponte
Zomboy

(c) 2015 DDMCA / Denis Doeland | All rights reserved | contact: denis.doeland@ddmca.com

Data: Fanpage Karma / Rankingz

3LAU
Kura
Audien
MAKJ
Borgeous
Merk & Kremont
Borgore
Oliver Heldens
Carnage
Quintino
Code Black
Radical Redemption
DJ Snake
TJR
DVBBS
The Chainsmokers
Deorro
VINAI
Don Diablo
WolfPack
Firebeatz
Yves V

30

27

24

21

18

15

12

09

06

03

31

28

25

22

19

16

13

10

07

04

01

26

23

20

17

14

11

08

05

02

30

27

24

21

18

15

12

09

06

03

31

28

25

22

19

16

13

10

07

04

01

28

25

22

19

16

13

10
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15

4-

-0

4-

-0

4-

-0

4-

-0

4-

-0

4-

-0

4-

-0

4-

-0

4-

-0

4-

-0

3-

-0

3-

-0

3-

-0

3-

-0

3-

-0

3-

-0

3-

-0

3-

-0

3-

-0

3-

-0

3-

-0

2-

-0

2-

-0

2-

-0

2-

-0

2-

-0

2-

-0

2-

-0

2-

-0

2-

-0

1-

-0

1-

-0

1-

-0

1-

-0

1-

-0

1-

-0

1-

-0

1-

-0

1-

-0

1-

-0

2-

-1

2-

-1

2-

-1

2-

-1

2-

-1

2-

-1

2-

-1

2-

-1

2-

-1

2-

-1

2-

-1

1-

-1

1-

-1

1-

-1

1-

-1

1-

-1

1-

-1

1-

-1

0,3000

Post Interaction over 6 months

0,2250

0,1500

0,0750

Gabry Ponte
Zomboy

(c) 2015 DDMCA / Denis Doeland | All rights reserved | contact: denis.doeland@ddmca.com

12.000.000
11.471.977

Likes, Shares and Comments (cumulative in 6 months)

10.000.000

8.000.000

6.000.000

5.812.760

4.000.000

3.810.420
3.477.139

2.000.000

1.740.976

1.769.220

1.728.242

1.762.240

1.629.981

753.091

743.443

655.142

600.559

573.673
355.621

300.984
140.986

215.705

191.207

167.720

114.369

625.071

95.876

184.113

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(c) 2015 DDMCA / Denis Doeland | All rights reserved | contact: denis.doeland@ddmca.com

About
Denis Doeland (Utrecht, 1971) started his career in the Music
(Dance) Industry. Back in 1993 he owned record shop Bad
Vibes. This was actually the place from where the Dutch
entertainment and media company ID&T (known from events
like Thunderdome, Sensation, Mysteryland, Tomorrowland &
Tomorrowworld) initiated their activities. Denis joined ID&T, and
has been with them from 1993 until 2011.

Early 2002, Denis founded also his own consultancy company,


DDMCA (Denis Doeland Management Consultancy en
Advies). Denis assists brands, companies and organizations to
apply copyright, internet and social business to meet the new
expectations of fans, clients, staff members and other involved
parties. Denis helps give their voice a place in their business
and in the internal organization.

Denis offers his services in the form of, among other things,
consultancy, analysis, lectures, valuation, training, social media
monitoring and internet monitoring.

Clients: Radio 538, 22tracks, 8ballMusic (Miss Montreal),


Armada Music (Armin van Buuren), Eurosport, UDC (Dance
Valley), Art of Dance (Pacha Festival, Masters of Hardcore,
Mindcontrollers), Most Wanted DJ Agency, Monumental
(Awakenings), Refune (Sebastian Ingrosso & Alesso), Protocol
Management (Nicky Romero), Sorted Managemt (Hardwell),
Oger, Lief!, Dance Therapy, JunkieXL and Amsterdam Dance
Event.

Note | Disclaimer | Copyright


DDMCA the publisher of this report will not be liable in respect of any
business losses, including without limitation loss of or damage to
profits, income, revenue, business, contracts, commercial opportunities
or goodwill.
This report is issued under Dutch copyright law and may not be
reproduced, distributed, transmitted, displayed, published or broadcast
- except for editorial and promotional use - without the prior written
permission of DDMCA the owner of the issued content. You may not
alter or remove any trademark, copyright or other notice from copies of
the content without prior written permission.
Need a digital strategy, an execution plan, a financial valuation report or
need an assessment? Please do not hesitate to contact.

Denis Doeland
Management, Consultancy & Advice

P: +31 20 4272880
M: +31 6 13520250
E: denis.doeland@ddmca.com
L: linkedin.com/in/denisdoeland
T: @denisdoeland
W: denisdoeland.com
W: ddmca.com