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TODD M.

KAUFMAN
3422 Austin Avenue • Simi Valley, California 93063 • (805) 583-3511 • t.kaufman3@yahoo.com

MARKETING DIRECTOR
Product Marketing / Strategic Positioning / Market Research

Dynamic, results-oriented marketing leader with a proven track record in developing powerful marketing
strategies and compelling campaigns that produce increased market share and revenue growth. Skilled in
effective marketing and sales communications, business partnership development, team building and
mentoring. Impressive record of long-term profit from lucrative partnership opportunities and nationwide
promotional initiatives.
• Strategic Planning • Print & Online Advertising
• Product Marketing • Market Research & Analysis
• Business Development • Team Building & Management
• Project Management • Public Relations

SELECTED CAREER ACCOMPLISHMENTS

• Provided marketing/sales support that netted over $1M in new business. - Hispanic Business Media
• Managed the restructuring of corporate web site, which lead to a 43% increase of unique visitors per
month - Hispanic Business Media
• Contributed to the success of achieving FDA 510k Pre-Market Approval - Implant Direct, LLC
• Developed an integrated corporate branding campaign that included collateral and website
development, resulting in an increase in sales of $500,000 annually - Opus One Laboratories
• Created and executed sales and marketing initiatives that grew product sales by 18% during initial
three months of employment - Acne Skin Care, Inc.

PROFESSIONAL EXPERIENCE
HISPANIC BUSINESS MEDIA, Santa Barbara, CA 7/08 – Present
Integrated Media Marketing Director
• Manage the print, online and electronic marketing initiatives for Circulation, HispanicBusiness.com,
HireDiversity.com, HispanTelligence and the Hispanic Business Events departments.
• Responsible for partnership marketing, budget management, forecasting, new market identification and
market research analysis; including survey development, ROI and CLV.
• Supervised in-house creative services and events divisions.
• Support Sales staff with the development of sell sheets, monthly snapshots and RFPs.
• Creation of email campaigns, e-newsletters and co-op marketing initiatives.

SERENITY SMILES, LLC, Huntington Beach, CA 11/06 – 6/08


Marketing Consultant
• Managed the design and implementation of all marketing communications efforts, including the
development of initial web site design.
• Responsible for the management of tradeshows, seminars and community outreach efforts.
• Developed company marketing plan and customer database management system.
• Conducted competitive and market research analysis.
T O D D M. K A U F M A N Page Two

IMPLANT DIRECT, LLC, Calabasas Hills, CA 02/06 – 10/06


Marketing Manager
• Collaborated with IT, Sales and Product Management during Product Development Pre-Planning
stages.
• Developed and executed aggressive product marketing initiatives, campaigns and promotions;
including tradeshows, seminars and various custom events.
• Formulated and implemented marketing strategies to attain product and brand objectives while
working in collaboration with product management and graphic design teams.
• Assisted in the procedural development of FDA and ISO 13485:2003 approval standards and
regulations.

OPUS ONE LABORATORIES, INC., Agoura Hills, CA 01/04 - 02/06


Marketing Director
• Designed and developed new branding efforts, including direct marketing campaigns, website
creation, tradeshow projects and product packaging.
• Responsible for marketing budgets, forecasting, and market analysis.
• Successfully maintained and increased customer base by designing and implementing strategic
customer retention projects.
• Tradeshow management, vendor management, marketing strategy development and implementation.

ACNE SKIN CARE, INC., Canoga Park, CA 08/97 – 1/04


Marketing Director
• Developed creative print and online marketing collateral.
• Created and managed customer database management system, developed reports and researched key
market information.
• Involved in the pricing and product launch of several skin care lines.
• Responsible for customer service and community marketing efforts.

EDUCATION

CALIFORNIA STATE UNIVERSITY, NORTHRIDGE, Northridge, CA


Bachelor of Science in Business Administration - Marketing

COMPUTER
SKILLS
Windows, Mac OS, Word, Excel, PowerPoint, Access, ACT, Quark Xpress, Illustrator,
PhotoShop, Acrobat, HTML (limited)