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World Broadband Statistics:

Q1 2009

Fiona Vanier
June 2009

Point Topic Ltd


61 Gray’s Inn Road
London WC1X 8TL, UK
Tel. +44 (0) 20 3301 3303
Email info@point-topic.com
World Broadband Statistics Report – Q1 2009 2

Contents

1. Introduction 4

2. Global and Regional Perspectives 5

2.1 Overall Growth 5

2.2 Regional Trends 6

3. Technology Trends and Choices 10

4. “Top Ten” Broadband Countries 15

4.1 Number of Subscribers 15

4.2 Broadband Subscribers Added 15

4.3 Percentage Growth 16

4.4 Technologies Adopted 18

4.5 Population and Household Penetration 19

5. Methodology and Supporting Material 21

5.1 Data Collection 21

5.2 Variations in Coverage and Definitions 22

5.3 Resources for Subscribers 22

6. Tables 23

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World Broadband Statistics Report – Q1 2009 3

Figures

Figure 1: World Broadband Subscriber Net Additions (Q1 2006 – Q1 2009) 5

Figure 2: Share of World Broadband Subscribers by Region in Q1 2009 6

Figure 3: Penetration and Quarterly Growth by Region in Q1 2009 6

Figure 4: Region Share of World broadband Net Additions in Q1 2009 8

Figure 5: Technology Trends in Q1 2009 10

Figure 6: Total Broadband by Technology in Q1 2009 10

Figure 7: DSL, Cable Modem & FTTx Market Share by Region in Q1 2009 12

Figure 8: Total Number of Subscribers in Q4 2008 and Q1 2009 15

Figure 9: Broadband Subscribers Added in Q1 2009 16

Figure 10: Top Ten Countries by Quarterly Growth in Q1 2009 17

Figure 11: Top Ten Countries by Annual Growth from Q1 2008 to Q1 2009 18

Figure 12: Total Subscriber Numbers by Technology Adopted in Q1 2009 19

Figure 13: Broadband Penetration by Population in Q4 2008 and Q1 2009 20

Figure 14: Broadband Penetration by Household in Q4 2008 and Q1 2009 20

Tables

Table 1: DSL subscribers, Non-DSL, and total broadband subscribers in major


countries in Q4 2008 and Q1 2009 23

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World Broadband Statistics Report – Q1 2009 4

1. Introduction

This report continues the series of Point Topic’s quarterly World Broadband Statistics
publications. The series originated as several DSL reports, first published in Q2 2002,
which were eventually expanded to include cable modem and other technologies in
Q2 2003.
Other technologies covered include optical fibre and different forms of broadband
Internet such as, for example, Fixed Wireless Access (FWA), Satellite and Powerline.
Fibre in this context means anything from Fibre-to-the-kerb to Fibre-to-the-home
and is often generalised as "FTTx.”
Mobile broadband is undoubtedly taking off in many countries where 3G or
WiFi/WiMAX networks are used as an alternative or complementary to fixed-line
broadband access. To address the importance of this new development, Point Topic
embarked on a special wireless broadband project in Q3 2006 with the aim of
including more comprehensive coverage of wireless subscriber numbers in our
quarterly broadband statistics report. Throughout this data collation process, we
found that the figures are still very much restricted to certain geographical regions.
Consequently, it remains too early for wireless subscriber data to be examined in
depth within the world broadband statistics analysis. However, as far as available,
WiFi and WiMAX broadband subscriber data is being entered into GBS and clients to
this Point Topic service are welcome to conduct their own in-depth analysis. For Q1
2009, GBS country coverage has been extended to 112 countries and over 440
operators.
This report begins with an examination of the growth in broadband subscribers for
Q1 2009 at both a global and a regional level. The next section of the report
addresses technology trends and choices, looking firstly at general trends in uptake
followed by an analysis of regional market shares in a variety of broadband
technologies.
The focus of the report then shifts to the “top ten” broadband countries for Q1 2009.
Here we examine the total number of broadband subscribers, the net additions for
the quarter, quarterly and annual percentage growth, technologies adopted as well
as population and household penetration. The last section of the report offers a
selection of tables highlighting both, quarterly and annual changes in total
broadband, DSL and Non-DSL subscriber figures.

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World Broadband Statistics Report – Q1 2009 5

2. Global and Regional Perspectives

2.1 Overall Growth

By the end of Q1 2009 there were 429.2 million broadband subscribers worldwide.
This represented a 4.02 per cent increase on Q4 2008 when the total was 412.6
million. Figure 1 shows quarterly net additions from Q2 2006 to Q1 2009. The largest
number of net additions was in Q1 2007 when 19.6 million new subscribers signed
up for broadband services.

Figure 1: World Broadband Subscriber Net Additions (Q2 2006 – Q1 2009)

20

19

18

17
Millions

16

15

14

13

12

Despite the recent dips in Q2 2008 and Q4 2008, the lowest number of net additions
in the period shown was in Q2 2006 at 14.5 million. This was almost 14 per cent less
than the net additions acquired in Q1 2009 which totalled 16.6 million. Over the 12
months to end Q1 2009, 63.5 million new broadband subscribers were added
worldwide, representing 14.8 per cent of total subscribers by end-Q1 2009.
Global broadband population penetration was 7.4 per cent by the end of Q1 2009,
up 17.4 per cent on the same time a year ago from 6.3 per cent and up 4.2 per cent
on the previous quarter from 7.1 per cent. Global household penetration was 27.3
per cent, up 17.7 per cent from 23.3 per cent in Q1 2008 and up 4.2 per cent from
26.2 per cent in Q4 2008.

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World Broadband Statistics Report – Q1 2009 6

2.2 Regional Trends


The world’s broadband subscribers by region are shown in figure 2 and quarterly
growth by region coupled with population is shown in figure 3. Western Europe and
South and East Asia have the largest shares of the world broadband market at 25.18
per cent and 23.07 per cent respectively. These were followed by North America
with a 21.79 per cent share and Asia Pacific with 15 per cent of the market. The
three smallest shares of the broadband market are in Latin America (6.5 per cent),
Eastern Europe (5 per cent) and Middle East and Africa (2.94 per cent).

Figure 2: Share of World Broadband Subscribers by Region in Q1 2009

South and East Asia


23.07%

North America
21.79%

Western Europe
Middle East and Af rica
25.18%
2.94%

Latin America
6.51%
Asia-Pacif ic
Eastern Europe 15.00%
5.50%

Figure 3: Penetration & Quarterly Growth by Region in Q1 2009

8%
South East Asia
7%
Latin America
Growth in Period Q408 - Q109

6%
Eastern Europe
5%

North America
4% Middle East and Africa

3%
Western Europe
Asia-Pacific
2%

1%

0%
0% 5% 10% 15% 20% 25% 30% 35%

Population Penetration

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World Broadband Statistics Report – Q1 2009 7

Each globe in figure 3 represents a worldwide region. The position of the globes with
respect to the horizontal axis is a measure of population penetration. Their position
with respect to the vertical axis is a measure of quarterly growth. The size of each
globe is a measure of the population in each region. South East Asia is represented
by a much larger globe than the others because it includes the two most populated
countries in the world, namely China and India. Both countries have populations
which exceed 1 billion each.
North America and Western Europe are towards the right of the graph because they
had the highest penetration rates at 28.3 per cent and 27.1 per cent respectively.
Asia Pacific followed with a penetration rate of 10 per cent at the end of Q1 2009
and Eastern Europe was next at 7.4 per cent. The three least developed regions in
terms of broadband had the lowest penetration rates. These were Latin America (5.8
per cent), South East Asia (3.7 per cent) and Middle East and Africa (2.9 per cent).
Growth rates tended to be higher in countries with more potential for growth. These
countries form a cluster towards the top left of the graph in figure 3. Latin America
had the highest growth rate at almost 6.6 per cent, followed by South East Asia with
a growth rate of 6 per cent. Next was Eastern Europe with a 5.75 per cent growth
rate and Middle East and Africa was in fourth place with a 4.4 per cent growth rate
at end Q1 2009.
The regions with the most mature and advanced broadband markets had the lowest
growth rates during Q1 2009. They were North America (3.87 per cent), Western
Europe (2.63 per cent) and Asia Pacific (1.83 per cent). Growth was relatively low in
these regions due to little potential for growth.
Quarterly growth was positive in all regions, but was down from that in Q4 2008 in
all but one region. Growth in South East Asia was 70 per cent higher in Q1 2009 then
it was in Q4 2008 (from 3.55 per cent to 6.03 per cent). This was in contrast to the
previous quarter when South East Asia had the largest fall in positive growth (by
almost 52 per cent).
The largest fall in growth was experienced in Eastern Europe, down by 27.22 per
cent from 7.9 per cent in Q4 2008. The Middle East and Africa was next, with a
growth rate that fell by almost 23 per cent from 5.71 per cent in Q4 2008. Latin
America, Western Europe and Asia Pacific had growth rates that fell by similar
amounts at 15.9 per cent, 13.8 per cent and almost 13 per cent respectively. North
America’s quarterly growth rate fell by the least at 4.44 per cent from 4 per cent in
Q4 2008.
The proportions of regional net additions during Q1 2009 are shown in figure 4.
South and East Asia acquired the largest share at 34 per cent, or 5.63 million new
subscribers. Once again, South and East Asia re-established a clear lead in terms of
new subscribers as opposed to Q4 2008, when it acquired 24 per cent of net
additions - only marginally ahead of Western Europe which had a 23 per cent share.
South and East Asia was the only region to improve upon its performance in the
previous quarter. Its net additions were 76 per cent higher than in the previous
quarter from 3.2 million.

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World Broadband Statistics Report – Q1 2009 8

Figure 4: Regional Share of World Broadband Net Additions in Q4 2008

Asia-Pacific
Western Europe 7% Eastern Europe
17% 8%

Latin America
10%

Middle East and


Africa
3%

South and East Asia


34%
North America
21%

China is the leading country in this region and worldwide, acquiring 4.72 million new
subscribers alone. This represents 84 per cent of South and East Asia’s net additions
and 28 per cent of the global total. The newly merged China Unicom (Hong Kong) Ltd
acquired the most new subscribers overall, totalling 2.73 million. This represents 48
per cent of all South and East Asian net additions and 16.5 per cent of worldwide net
additions in Q1 2009.
For the first time since Q3 2007, North America surpassed Western Europe in terms
of its share of net additions. During Q1 2009, North America acquired a 21 per cent
share, representing 3.48 million new subscribers, while Western Europe acquired 17
per cent of net additions, representing 2.77 million new subscribers.
In terms of subscriber numbers, North America’s quarterly net additions in Q1 2009
have not changed significantly from Q4 2008, down by less than 1 per cent from 3.5
million. The top performers in this region in terms of net additions were AT&T
(359,000 new subscribers), Comcast (329,000 new subscribers), Verizon (252,000
new subscribers) and Time Warner Cable (225,000 new subscribers).
In Western Europe, net additions, at 2.77 million were down 11 per cent on the
previous quarter from 3.12 million. The top five countries in this region in terms of
broadband subscribers all reported less net additions compared to the previous
quarter. They were Germany (946,200 new subscribers or 4.5 per cent less), France
(516,000 new subscribers or 10 per cent less), Italy (277,400 new subscribers or 29
per cent less), UK (268,300 new subscribers or 24 per cent less) and Spain (116,500
new subscribers or 39 per cent less).The top operators in Western Europe in terms of
net additions were German incumbent Deutsche Telecom (476,000 new
subscribers), UK incumbent BT (237,000 new subscribers), Orange France (216,382
new subscribers) and Telecom Italia (209,000 new subscribers).

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World Broadband Statistics Report – Q1 2009 9

The next largest share was attained by Latin America at over 1.7 million new
subscribers representing 10 per cent of the total. The countries with the most new
broadband subscribers were Mexico (754,500 new subscribers), Brazil (552,400 new
subscribers), Colombia (124,000 new subscribers) and Peru (111,600 new
subscribers). The top performing operators were Brazilian-based Telemar with 1.97
million new subscribers (including those belonging to newly acquired Brazil
Telecom), Mexican operator Telmex with 512,000 new subscribers, Brazilian
operator NET Servicos with 235,000 new subscribers and the Telefonica subsidiaries
in Peru (110,000) and Brazil (101,400).
Eastern Europe and Asia Pacific acquired a similar number of net additions at 1.28
million (8 per cent) and 1.15 million (7 per cent) respectively. The top Asia Pacific
countries were Australia (411,500), Japan (306,000) and South Korea (234,840). In
Eastern Europe the countries that did well were Russia (469,500), Poland (178,400),
Czech Republic (152,300) and Ukraine (117,000).
Operators in Asia Pacific that acquired the most new subscribers during the quarter
included Australian incumbent Telstra (395,000), Japanese operator NTT East and
West (312,000) and South Korean operator Powercom (117,600). The Eastern
European operators that did well included UKR Telecom (107,000), Telefonica O2
Czech Republic (87,700), Volga Telecom (87,100) and Northwest Telecom (65,000),
both based in Russia.
The smallest number of net additions was acquired in the Middle East and Africa at
531,400 or 3 per cent. Once again this was mainly due to Turkish operator Turk
Telecom, which acquired 250,000 new subscribers during the quarter. Next was
Telecom Egypt with 76,000 net additions and Algerie Telecom and Saudi Telecom
were joint third with 30,000 new subscribers each.

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World Broadband Statistics Report – Q1 2009 10

3. Technology Trends and Choices

Figure 5: Technology Trends in Q1 2009

300
DSL

Cable Modem
250
FTTx
Subscribers (in millions)

200

150

100

50

Figures 5 and 6 show the number of lines using different technologies for broadband
connections worldwide. In all three cases, usage has increased during Q1 2009, but
the majority of broadband lines used DSL technology, since these connections
represented 64.6 per cent of the total (or 277.35 million connections). Cable modem
was the next most popular choice with 20.6 per cent (or 88.73 million connections)
followed by FTTx with a 12.4 per cent share (or 53.4 million connections).

Figure 6: Total Broadband by Technology in Q1 2009

DSL
Cable Modem
64.62%
20.67%

FTTx
12.44%
Other
2.26%

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World Broadband Statistics Report – Q1 2009 11

The relatively low number of FTTx connections is an illustration of the potential for
growth in this market, since the highest quarterly growth was in this type of
technology. FTTx connections grew by 5.69 per cent from 50.5 million connections in
Q4 2008. Both DSL and cable modem connections grew by almost the same rate at
3.7 per cent (from 267.46 million) and 3.76 per cent (from 85.5 million) respectively.
The rate of quarterly growth compared to that in Q4 2008 was up for DSL and FTTx
connections but down for cable modem connections. Cable modem growth was
down 1.31 per cent from 3.81 per cent while growth of DSL connections was up 3
per cent from 3.59 per cent in Q1 2009. FTTx growth showed the greatest
improvement, up almost 20 per cent from 4.77 per cent in Q4 2008.
Figure 7 shows the market shares by region of DSL, cable modem and FTTx
connections. Both Western Europe and South and East Asia have the majority of DSL
connections with market shares at 32.23 per cent (89.4 million) and 27.6 per cent
(76.5 million) respectively. The countries in these regions which made the largest
impact on the DSL market include Germany (21.6 million), France (16.9 million), UK
(13.9 million), Italy (12 million), Spain (7.2 million) and India (4.9 million). With 67.87
million subscribers, China has the largest DSL subscriber base in the world,
representing 24 per cent of total DSL subscribers worldwide.
North America had the next largest share of this market, which at 14 per cent
represented almost 39 million DSL connections. The USA had the most DSL
connections totalling 34.65 million - which represents over 12 per cent of all DSL
connections worldwide and is the second largest DSL market after China. In contrast,
the number of DSL connections in Canada totalled just over 4.3 million. The top US-
based operators in the DSL market include AT&T (15.5 million), Verizon (6.14 million)
and Qwest (2.9 million), Canadian operator Bell Canada also has a sizeable DSL
subscriber base with 2 million connections.
Cable modem connections are in the majority in North America with 47.86 million
connections. As shown in figure 7, these cable modem connections represent almost
54 per cent of the worldwide market. Key cable operators in the US include Comcast
(15.3 million), Time Warner Cable (8.9 million), Cox Communications (4.25 million)
and Charter Communications (2.95 million). Western Europe was next with a 17.7
per cent market share, or 15.7 million connections. The Western European countries
with the greatest influence on this market are the UK (3.7 million), Netherlands (2.33
million), Germany (1.87 million), Spain (1.7 million) and Belgium 1.14 million.
Operators in Asia are able to offer broadband services with extremely high
downstream speeds because they use FTTx technology to connect their subscribers.
The two Asian regions combined control over 80 per cent of the FTTx market, which
represents almost 44 million FTTx connections. China has the largest FTTx market in
the world, which at 20 million connections represents 37.7 per cent of the global
total. Other countries with large FTTx markets include Japan (15.1 million), South
Korea (6.96 million) and Taiwan (1.2 million).

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World Broadband Statistics Report – Q1 2009 12

Figure 7: World DSL, Cable Modem & FTTx Market Share by Region in Q1 2009

DSL Market Share by Regions


South and East
Asia
North America 27.60%
14.06%

Middle East and Western Europe


Af rica 32.23%
4.15%

Latin America
6.87%
Eastern Europe Asia-Pacif ic
4.54% 10.55%

Cable Modem Market Share by Regions


North America
53.94% South and East
Asia
1.27%

Middle East and Western Europe


Af rica 17.69%
0.97%
Asia-Pacif ic
Latin America 12.52%
8.34% Eastern Europe
5.27%

FTTx Market Share by Regions


Latin America
Eastern Europe 0.02% North America
6.34% 6.97%

South and East


Asia
38.79%
Asia-Pacif ic
43.56%

Western Europe
4.33%
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World Broadband Statistics Report – Q1 2009 13

The DSL markets in all regions grew positively with the exception of one. The DSL
subscriber base in Asia Pacific fell by 0.3 per cent from 29.35 million in Q4 2008 to
29.27 million in Q1 2009. The Asia Pacific countries that experienced a fall in their
DSL subscriber bases over the quarter included Japan (down 3.54 per cent), South
Korea (down 2.43 per cent) and Taiwan (down 3.89 per cent). The largest increase
was experienced in Australia (up 7.59 per cent).
The DSL subscriber base in Eastern Europe grew by the highest rate at 6.64 per cent
from 11.8 million to 12.6 million in Q1 2009. Countries in this region with significant
DSL market growth included Czech Republic (13 per cent), Ukraine (20.75 per cent),
Russia (8.3 per cent) and Macedonia (7.48 per cent).
South and East Asia followed with a 6 per cent growth rate from 72.2 million to 76.5
million. Countries which experienced good positive growth of their DSL subscriber
bases included India (12.5 per cent), Pakistan (11.5 per cent), Vietnam (6.9 per cent)
and China (5.64 per cent).
In Latin America, the number of DSL subscribers grew by 5.49 per cent from 18
million to 19 million. All the Latin American countries with 500,000 or more DSL
subscribers experienced positive growth. They included Mexico (10.3 per cent), Peru
(6 per cent), Colombia (4.12 per cent) and Brazil (4 per cent).
The only other region with growth above 4 per cent was the Middle East and Africa.
The DSL subscribers in this region grew from 11 million to 11.5 million during the
quarter. North America and Western Europe had the lowest positive quarterly
growth rates at 3.4 per cent (from 37.7 million to 39 million) and 2.4 per cent (from
87.3 million to 89.4 million) respectively.
The cable modem markets in all regions increased over the quarter. The highest
growth was experienced in Latin America at 9 per cent (6.8 million to 7.4 million).
The Latin American countries with high cable modem growth included Colombia
(12.5 per cent), Mexico (11 per cent) and Brazil (9.4 per cent).
Eastern Europe had the second highest growth rate at 5.75 per cent from 4.46
million to 4.68 million. The countries in this region with increased numbers of cable
modem subscribers included Belarus (10 per cent), Croatia (9 per cent), Hungary and
Czech Republic (both 8 per cent) and Poland (6 per cent).
The cable modem markets in the remaining regions all grew by less than 4 per cent.
This includes North America (3.76 per cent), Western Europe (3.11 per cent), Middle
East and Africa (2.85 per cent) and South and East Asia (2.36 per cent).
The FTTx markets in all regions experienced positive growth throughout Q1 2009. In
particular, the highest growth was seen in North America at 9.66 per cent and
Western Europe at 8.53 per cent. This was in contrast to the DSL and cable modem
markets in these regions which grew by much lower rates when compared with the
other global regions.
The high growth rates could indicate that operators in these regions are keen to
encourage new subscribers to use tariffs which utilise FTTx based technologies such

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World Broadband Statistics Report – Q1 2009 14

as VDSL. It should also be noted that the FTTx subscriber bases in these countries
remains relatively small (the majority are within the range 35,000 – 570,000) and as
a result a relatively small number of net additions will make a large difference to the
growth rates.
The Western European countries with the highest FTTx growth were France (20 per
cent), Denmark (18.7 per cent), Norway (16 per cent) and Germany (14 per cent). In
North America, the FTTx market in the USA grew by 9.66 per cent from 3.4 million to
3.7 million.
FTTx subscribers in South and East Asia grew by 5.76 per cent, followed by Asia
Pacific (5 per cent), Latin America (4 per cent) and Eastern Europe (3.94 per cent).

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World Broadband Statistics Report – Q1 2009 15

4. “Top Ten” Broadband Countries

4.1 Number of Subscribers


The ‘top ten’ countries in terms of total broadband subscribers as of Q4 2008 and Q1
2009 are shown in figure 8. Since it displaced the USA in Q2 2008 China has
maintained its number one position, pushing the USA down to second place.
There were 88.08 million subscribers in China, up 5.66 per cent on the previous
quarter from 83.37 million. There were 83.97 million subscribers in the USA, up 4.14
per cent on the previous quarter from 80.63 million. Subscribers in China and the
USA represent over 40 per cent of the worldwide broadband market.
The difference between the number of subscribers in China and the USA in Q1 2009
was 4.71 million, compared with 2.73 million in Q4 2008 and 3.6 million in Q3 2008.
While there are early indications that the subscriber base in China is growing at a
faster rate than that in the US, it is still too soon to tell to any great extent. We will
continue to monitor this difference closely.

Figure 8: Total Number of Subscribers in Q4 2008 and Q1 2009

90
80 Q408

70 Q109

60
50
Millions

40
30
20
10
0

4.2 Broadband Subscribers Added


The ‘top ten’ ranked countries in terms of net additions during Q1 2009 are shown in
figure 9. China added the most new subscribers at 4.72 million followed by the USA
with 3.34 million new subscribers. China’s net additions grew by 93.8 per cent from
2.44 million in Q4 2008, but it should be noted that China’s net additions in Q4 2008

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World Broadband Statistics Report – Q1 2009 16

were uncharacteristically low and almost 50 per cent less than that total in Q3 2008
(5.16 million).
China and the USA were the only countries to acquire more than 1 million new
broadband subscribers. Germany was in third place with 946,200 new subscribers –
down by almost 4.52 per cent on the previous quarter from 991,000. The top three
countries combined added over 54 per cent of net additions for the quarter.
Of the top ten countries shown in figure 9, five added more new subscribers in Q1
2009 than they did in Q4 2008. These countries were China, the USA (up 0.33 per
cent), India (up 48 per cent from 486,589), Brazil (up 34 per cent from 411,569) and
Australia (up 52.69 per cent from 269,500).
The remaining countries added less new subscribers quarter-on-quarter. They were
Germany, Mexico (down 18 per cent from 920,465), France (down 10 per cent from
573,393), Russia (down 26.56 per cent from 639,335) and Japan (down 27.66 per
cent from 423,000).

Figure 9: Broadband Subscribers Added in Q1 2009

5.0
4.5
4.0
3.5
3.0
Millions

2.5
2.0
1.5
1.0
0.5
0.0

4.3 Percentage Growth


The ‘top ten’ countries in terms of quarterly and annual growth are shown in figures
10 and 11 respectively. Only countries which had at least 100,000 broadband
subscribers by the end of Q1 2009 were included. This is so that the effect of
disproportionately high growth rates exhibited by countries with very small
subscriber bases was eradicated.

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World Broadband Statistics Report – Q1 2009 17

Sri Lanka had the highest quarterly growth at 18 per cent, representing 18,000 new
subscribers added. This was 7,000 more subscribers than in the previous quarter
when 11,000 new subscribers were added by Sri Lanka Telecom. Sri Lanka improved
its position from the previous quarter when it was in seventh place. Belarus was
down from first place to second, with 16.8 per cent growth. Despite the fall in its
position, net additions were up on the previous quarter from 42,000 to 61,000.
Bahrain was in third place with 16.16 per cent growth, adding 15,000 new
subscribers during Q1 2009. This was down on the previous quarter from 16,000 new
subscribers.
Ukraine was in fourth position, up from ninth position in the previous quarter.
Quarterly growth stood at 15.18 per cent, with net additions totalling 117,000. This
was up on the previous quarter from 136,500. Three operators contributed to the
net addition total, namely UKR Telecom, Voila and Comstar – Ukraine.
Malta was fifth with 13.54 per cent growth, and at 15,500, Malta added the smallest
number of net additions out of those countries shown in figure 10. However, this
was up on the previous quarter when 12,118 net additions were reported and Malta
improved its position from ninth place in Q4 2008.
Out of those countries in figure 10, Mexico added the largest number of new
subscribers over the quarter (754,531) followed by India (721,753) and Ukraine
(117,000). There were six new entrants compared with the previous quarter, namely
Bahrain, Ukraine, India, Tunisia, Luxembourg and Egypt. The countries pushed out of
the top ten as a result were Indonesia, Cyprus, Philippines, Vietnam, Jordan and
Uruguay.

Figure 10: Top Ten Countries by Quarterly Growth in Q1 2009

18%

16%

14%

12%

10%

8%

6%

4%

2%

0%

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World Broadband Statistics Report – Q1 2009 18

In terms of annual growth shown in figure 11, Indonesia was in first place for the
third quarter running with 142 per cent annual growth. This represents 424,000 net
additions, up on the previous year from 176,179 net additions. Belarus also
maintained its position in second place with 124.6 per cent growth. Annual net
additions in Belarus totalled 162,000, up on the previous year from 86,000. Ukraine
was in third place with 84.42 per cent growth, representing 406,500 net additions.
This was also an improvement on the previous year from 257,000 new subscribers.
Two countries added over 1 million new subscribers during the 12 months to Q1
2009. They were Mexico with 62.7 per cent annual growth and 3.1 million net
additions, and India with 68.47 per cent growth and 2.5 million net additions. There
were three new entrants compared to the previous to ten. They were Ukraine,
Tunisia and Egypt. Vietnam, Greece and Jordan were pushed out of the top ten as a
result.

Figure 11: Top 10 Countries by Annual Growth from Q1 2008 to Q1 2009

160%

140%

120%

100%

80%

60%

40%

20%

0%

4.4 Technologies Adopted


The ‘top ten’ ranked countries in figure 8 in terms of broadband technologies used
are shown in figure 12. These countries collectively represent over 72 per cent of the
global broadband market and therefore an analysis of the technologies used in these
countries gives a good indication of the overall global trend.
DSL is the most popular method for broadband connection and the dominant
technology in six of the countries shown in figure 12. These countries are China,
Germany, France, UK, Italy and Brazil. There were 193.19 million DSL connections in

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World Broadband Statistics Report – Q1 2009 19

the top ten countries, representing over 62 per cent of all ‘top ten’ subscribers.
Cable modem was the next most popular method used for broadband connections
with over 66.3 million connections (21.37 per cent of the total) followed by FTTx with
47 million connections (15.16 per cent of the total).
China has the majority of DSL subscribers at 67.88 million and the majority of FTTx
subscribers at 20.1 million. The USA has the majority of cable modem subscribers
totalling 42.67 million. This represents 13.75 per cent of the total in the top ten and
over 50 per cent of the country total.
FTTx is a relatively new technology, but nevertheless had a significant presence in a
number of countries in the top ten. These included China, Japan (15.1 million
subscribers), South Korea (6.9 million subscribers) and the USA (3.7 million
subscribers).

Figure 12: Total Subscriber Numbers by Technology Adopted in Q1 2009

90
FTTx
80
Cable
70 DSL
60
Millions

50
40
30
20
10
0

4.5 Population and Household Penetration


The ‘top ten’ countries ranked in terms of population penetration in Q4 2008 and Q1
2009 are shown in figure 13. Monaco remained the country with the highest
population penetration at 46.6 per cent followed by Luxembourg (45.6 per cent) and
Denmark (37.8 per cent).
Iceland was in fourth place in Q1 2009 with 37.4 per cent penetration, up from fifth
place, whereas the Netherlands was in fifth place with 36.1 per cent, down from
fourth place. None of the other countries in the top ten changed their position in the
ranking.

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World Broadband Statistics Report – Q1 2009 20

Figure 13: Broadband Penetration by Population in Q4 2008 and Q1 2009

50%
Q408
Broadband Lines per 100 Population Q109
40%

30%

20%

10%

0%

Figure 14 shows the ‘top ten’ countries ranked in terms of household penetration in
Q4 2008 and Q1 2009. Monaco was in first place with household penetration at
114.6 per cent, while Luxembourg followed with 114.1 per cent. South Korea (99.6
per cent) displaced Hong Kong (99.4 per cent) and as a result they are ranked third
and fourth respectively. Singapore (96 per cent) remained in fifth place. Bahrain and
Malta are both new entrants into the top ten, displacing Switzerland and Israel in the
process.

Figure 14: Broadband Penetration by Household in Q4 2008 and Q1 2009

120%
Q408
Broadband Lines per 100 Households

Q109
100%

80%

60%

40%

20%

0%

© Point Topic Ltd, 2009. Unauthorised reproduction prohibited


World Broadband Statistics Report – Q1 2009 21

5. Methodology and Supporting Material

5.1 Data Collection


Point Topic aims to offer the most complete, up-to-date and accurate source for
world broadband statistics and estimates. In order to do this, we collect quarterly
statistics from major primary suppliers of DSL lines, cable modems and FTTx services.
We also collate data from service providers which resell products provided by these
primary suppliers. Many operators now publish quarterly numbers as part of their
regular reporting cycle. Numerous others provide us with their numbers via email
and personal communication. We are, as always, most grateful to all of them for
having taken the time to do so.
Many operators continue to release annual reports as opposed to quarterly ones.
Some also choose to aggregate subscriber trends into overall totals, avoiding break-
downs by technology. In these cases, Point Topic has continued conservatively
estimating broadband up-take. Key sources for such estimated totals typically
include prior and partial reports by the operators themselves. National Regulatory
Authorities (NRAs) also frequently report DSL and other broadband statistics,
although often with a greater time delay. Despite any difficulties that may arise as a
consequence of this publication schedule, Point Topic will continue to provide the
most up-to-date broadband statistics and estimates in our reports. In cases where
these sources are unavailable, DSL and cable vendors often give useful indicators, as
do estimates quoted by the trade press. Where we do have secondary estimates, we
try as far as is possible to trace these to their original source.
During the research process for the latest quarterly statistics report, we often return
to preceding quarters with the aim of synchronising earlier estimates with official
sources. Some changes to the figures in Q4 2008 were necessary and deviation from
earlier reports is possible. We shall continue to maintain close correspondence with
broadband operators, national regulators and industry organisations in order to
avoid ambiguities and also so as to minimise the number of restatements. Some of
the historical statistics will be different from those published in earlier reports and
contained within Excel spreadsheet datasets. Point Topic’s Global Broadband
Statistics service (GBS) contains the most up-to-date information and we endeavour
to continuously update its data entries on an ongoing basis. Generally, precedence
should be given to the figures contained within the most recent report (this report)
and the figures in GBS.
Data collected for individual operators may be aggregated in GBS in order to derive
country and region totals, growth and penetration rates, market shares of operators
and net additions. Full details at the operator level are also contained in the GBS
service, which is available to Point Topic subscribers.

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World Broadband Statistics Report – Q1 2009 22

5.2 Variations in Coverage and Definitions


In principle, the definition of broadband Internet refers to connections with speeds
of no less than 256 Kbps. For DSL statistics, all lines which are described by their
suppliers as "DSL" are included. In practice the great majority of these are ADSL,
variants such as ADSL2+ or other such versions of ADSL. The main exceptions are:
VDSL lines, of which Korea Telecom and Hanaro are the major reporting suppliers
Symmetrical DSL lines, offered mainly by Competitive Local Exchange Carriers
such as Covad in the USA and their counterparts in other countries
Occasionally, there are contradictions between operator and regulator reports. This
happens in South Korea, for example, where the operators typically report
broadband subscriptions as either DSL or cable modem, whereas the regulator
chooses to break this down further down into an "apartment LAN" or "A-LAN"
category. A-LAN is defined as using a shared fibre or broadband copper connection
to the apartment block with Ethernet-based distribution within the apartment block.
Operator classifications of these A-LAN subscriptions vary, but they are often
included as DSL lines. We have classified all these A-LAN lines as FTTx, although a
proportion of them do use copper rather than fibre backhaul.
Other reported statistics may combine broadband lines of different technology
types. If a number is an aggregate of major broadband types, such as DSL and cable
modem, we generally break up such an aggregate and state uptake for each category
separately in GBS. In cases where there is only a marginal proportion using a
different technology, the aggregate is kept and assigned to the larger group. These
cases are usually noted with a comment in the source ‘Notes’ of (GBS v2).

5.3 Resources for Subscribers


In August 2006, Point Topic launched the full version of its Global Broadband
Statistics database (GBS). Subscribers to Point Topic who wish to carry out their own
analyses of broadband trends are welcome to query GBS and download data
relevant to their own research.
Subscribers to the Operator Source service will also be granted direct online access
to data in old workbooks collated up to December 2005. For further information,
please refer to our website. This workbook series was discontinued in Q1 2006.
It is inevitable that a production of this nature will contain errors and omissions. We
would be grateful if readers would notify us of any they may discover by sending an
email to info@point-topic.com.

© Point Topic Ltd, 2009. Unauthorised reproduction prohibited


World Broadband Statistics Report – Q1 2009 23

6. Tables
Table 1. DSL subscribers, Non-DSL, and total broadband subscribers in major countries (Top 30): Americas

Total broadband subscribers Non-DSL subscribers DSL subscribers

Country Q408 Q109 Q408-Q109, Q408 Q109 Q408-Q109, Q408 Q109 Q408-Q109,
Growth Growth Growth

World Total 412,619,235 429,195,401 4.02% 145,153,334 151,843,180 4.61% 267,465,901 277,352,221 3.70%

USA 80,631,523 83,968,547 4.14% 47,214,080 49,314,902 4.45% 33,417,443 34,653,645 3.70%

Brazil 9,512,769 10,065,200 5.81% 2,880,000 3,172,000 10.14% 6,632,769 6,893,200 3.93%

Canada 9,386,846 9,533,500 1.56% 5,086,090 5,188,828 2.02% 4,300,756 4,344,672 1.02%

Mexico 7,296,792 8,051,323 10.34% 2,224,629 2,455,811 10.39% 5,072,163 5,595,512 10.32%

Argentina 3,093,300 3,173,500 2.59% 959,300 990,000 3.20% 2,134,000 2,183,500 2.32%

Other Americas 6,326,124 6,662,810 5.32% 2,114,206 2,293,797 8.49% 4,211,918 4,369,013 3.73%

Total Americas 116,247,354 121,454,880 4.48% 60,478,305 63,415,338 4.86% 55,769,049 58,039,542 4.07%

© Point Topic Ltd, 2009. Unauthorised reproduction prohibited


World Broadband Statistics Report – Q1 2009 24
Table 1. (continued) DSL subscribers, Non-DSL, and total broadband subscribers in major countries: APSEA

Total broadband subscribers Non-DSL subscribers DSL subscribers

Country Q408 Q109 Q408-Q109, Q408 Q109 Q408-Q109, Q408 Q109 Q408-Q109,
Growth Growth Growth
China 83,366,000 88,088,000 5.66% 19,115,000 20,210,080 5.73% 64,251,000 67,877,920 5.64%

Japan 30,325,900 30,631,900 1.01% 18,640,900 19,360,900 3.86% 11,685,000 11,271,000 -3.54%

South Korea 15,474,931 15,709,771 1.52% 11,756,796 12,082,162 2.77% 3,718,135 3,627,609 -2.43%

Australia 6,603,000 7,014,500 6.23% 935,000 916,500 -1.98% 5,668,000 6,098,000 7.59%

India 5,387,338 6,109,091 13.40% 1,044,600 1,238,600 18.57% 4,342,738 4,870,491 12.15%

Taiwan 4,666,000 4,659,000 -0.15% 1,425,000 1,544,000 8.35% 3,241,000 3,115,000 -3.89%

Hong Kong 2,242,654 2,262,654 0.89% 931,154 937,654 0.70% 1,311,500 1,325,000 1.03%

Vietnam 2,077,000 2,219,900 6.88% 30,000 30,900 3.00% 2,047,000 2,189,000 6.94%

Malaysia 1,603,000 1,650,000 2.93% 0 0 0.00% 1,603,000 1,650,000 2.93%

Philippines 1,045,716 1,136,288 8.66% 563,333 613,423 8.89% 482,383 522,865 8.39%

Other APSEA 3,843,521 3,935,297 2.39% 625,041 670,765 7.32% 3,218,480 3,264,532 1.43%

Total APSEA 156,635,060 163,416,401 4.33% 55,066,824 57,604,984 4.61% 101,568,236 105,811,417 4.18%

© Point Topic Ltd, 2009. Unauthorised reproduction prohibited


World Broadband Statistics Report – Q1 2009 25
Table 1. (continued) DSL subscribers, Non-DSL, and total broadband subscribers in major countries: EMEA
Total broadband subscribers Non-DSL subscribers DSL subscribers

Country Q408 Q109 Q408-Q109, Q408 Q109 Q408-Q109, Q408 Q109 Q408-Q109,
Growth Growth Growth

Germany 23,198,150 24,144,350 4.08% 2,227,350 2,486,050 11.61% 20,970,800 21,658,300 3.28%

France 17,493,518 18,009,500 2.95% 1,048,518 1,105,500 5.43% 16,445,000 16,904,000 2.79%

UK 17,392,800 17,661,100 1.54% 3,729,800 3,761,100 0.84% 13,663,000 13,900,000 1.73%


Italy 12,170,080 12,447,533 2.28% 372,080 381,533 2.54% 11,798,000 12,066,000 2.27%
Spain 8,946,192 9,062,767 1.30% 1,744,894 1,775,848 1.77% 7,201,298 7,286,919 1.19%
Russia 7,436,547 7,906,082 6.31% 3,630,800 3,785,000 4.25% 3,805,747 4,121,082 8.29%
Turkey 5,811,700 6,069,200 4.43% 59,200 66,700 12.67% 5,752,500 6,002,500 4.35%

Netherlands 5,826,000 5,878,500 0.90% 2,486,000 2,520,600 1.39% 3,340,000 3,357,900 0.54%
Poland 4,189,545 4,367,967 4.26% 1,391,593 1,475,069 6.00% 2,797,952 2,892,898 3.39%
Belgium 2,922,800 3,030,500 3.68% 1,097,300 1,144,000 4.26% 1,825,500 1,886,500 3.34%
Sweden 2,937,602 2,982,302 1.52% 1,135,602 1,155,302 1.73% 1,802,000 1,827,000 1.39%
Romania 2,691,300 2,778,018 3.22% 2,041,300 2,102,300 2.99% 650,000 675,718 3.96%

Switzerland 2,621,500 2,663,200 1.59% 865,500 880,200 1.70% 1,756,000 1,783,000 1.54%
Denmark 2,033,297 2,052,797 0.96% 830,597 848,017 2.10% 1,202,700 1,204,780 0.17%

Czech Republic 1,859,845 2,012,200 8.19% 1,171,512 1,234,200 5.35% 688,333 778,000 13.03%
Austria 1,798,300 1,853,100 3.05% 582,600 575,400 -1.24% 1,215,700 1,277,700 5.10%
Portugal 1,647,092 1,738,704 5.56% 709,092 776,704 9.54% 938,000 962,000 2.56%
Israel 1,684,000 1,703,000 1.13% 679,000 692,000 1.91% 1,005,000 1,011,000 0.60%
Other EMEA 17,048,918 17,934,800 5.20% 3,777,832 4,028,835 6.64% 13,271,086 13,905,965 4.78%

EMEA Total 139,709,186 144,295,620 3.28% 29,580,570 30,794,358 4.10% 110,128,616 113,501,262 3.06%

© Point Topic Ltd, 2009. Unauthorised reproduction prohibited