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SPECIAL ADVERTISING SECTION OF ADVERTISING AGE

THE BUYER’S
GUIDE TO
AD EXCHANGES
AND NETWORKS Exchanges
Choosing the right ad network or exchange can be daunting. Marketers need to ADSDAQ Exchange 18
Right Media Exchange 56
be confident that the company they select will carry their brand messages to
Networks
the audiences they want to reach—not drop those ONLINE GUIDE AdBrite 12
Adconion Media Group 14
messages in wherever there’s space to whoever The Ad Network & Exchange Guide is
also available online. The online edition, AdGroups.com 16
sponsored by Adconion, features company
Burst Media 20
happens to be on that site at the time. And Web profiles, including updates and links to
key information. Casale Media 22
Complex Media Network 28
sites want to be sure that they’re aligned with the ToOnline,
see the Ad Network & Exchange Guide
go to: CPX Interactive 30

right partners as well. Because there are so many [brandedcontent.adage.com/ang] DRIVEpm Ad Network
The Eggnetwork
32
34
Epic Advertising 36
factors to consider when choosing an ad network or exchange, we have given Forbes Audience Network 38
HispanoClick 40
each advertiser in this buyer’s guide an opportunity to talk about its offerings to IDG TechNetwork 42
Newspaper National Network 44
aid you, our readers, in choosing the best partner for your needs. To help you Platform-A: AOL 46
Platform-A: Tacoda 48
further, each profile includes an at-a-glance summary of each company, its Platform-A: Advertising.com 50
Platform-A: Platform-A 52
capabilities and how it can help you reach the audiences you want. Revenue Science 54
Specific Media 58
24/7 Real Media 60
Pete Roper Karen Egolf Jeanine Dunn
General Manager, Editorial Director, Custom Art Director Undertone Networks 62
Interactive Marketing Solutions YuMe Video Ad Network 64
212-210-0280 312-649-5239 Hara Allison
Jackie Ghedine proper@adage.com kegolf@adage.com Graphics Director
Advertising Director Other
212-210-0725 Suzanne Hermalyn Richard K. Skews Diane Maida In-store ad network:
jghedine@adage.com Director, Custom Marketing Associate Editor Production Manager Catalina Targeted Advertising 24
Solutions
Digital video network:
508-497-8688 Barbara Knoll
shermalyn@adage.com Copy Editor CBS Outernet 26

April 14, 2008 11

AD NETWORK & EXCHANGE GUIDE SPECIAL ADVERTISING SECTION OF ADVERTISING AGE
AD NETWORK

[www.adbrite.com]

ADBRITE ADBRITE
REACH
The fourth-largest ad network in monthly
The Internet’s ad marketplace page views (comScore), AdBrite reaches
nearly 85 million unique viewers each
Reach or targeting? Scale or transparency? Banners or text? Forget the debate—you month. AdBrite serves ads on more than
don’t have to make a trade-off. AdBrite has built a marketplace that brings media 50,000 sites and is home to eight of the
buyers the advantages of all the different models. There’s no reason you can’t have top 20 U.S. media properties. This scale
vast reach and also benefit from detailed, site-level transparency. allows advertisers to target the greatest
possible number of potential purchasers.
Most advertisers—especially major consumer brands—care a lot about where their
message is displayed. Traditional, blind ad networks cannot offer site-level metrics, Scale has also brought specialization to
and this lack of transparency has been a key hurdle to determining the success rate AdBrite’s marketplace, which features
of media buys. AdBrite has brought a new dimension of transparency into online specialty channels such as Entertainment,
advertising by introducing the Internet’s first transparent auction model for display Women’s Lifestyle, Social Networking and
advertising. Sports & Outdoors. These channels reach
AdBrite provides site-level transparency. Advertisers can see details for every site on
which their ads have run, optimize their campaigns to increase exposure on the best- millions of unique users each month
AdBrite’s marketplace offers advertisers site-level control on a network that is performing sites and pause underperforming or less desirable sites. while enabling savvy advertisers to focus
50,000 sites strong and growing. Every month AdBrite serves ads on 25 billion
their buys by site content or user base.
pages, reaching 85 million unique users in the U.S. to the Internet. AdBrite was also the first major ad network to launch a Facebook
Apps Channel in October 2007, plugging developers of the Internet’s hottest social
AdBrite offers a full suite of ad formats, including standard banner and text ads, as network directly into the online advertising marketplace. TRANSPARENCY
well as innovative, proprietary formats such as the Full Page Ad. AdBrite has been
an industry leader in developing formats for multimedia advertisers and social More and more agencies, blue-chip brand advertisers and direct marketers are AdBrite offers unrivaled site-level
networking sites. finding success with ad networks and ad exchanges. AdBrite not only provides a transparency to give you maximum
straightforward self-serve interface for advertisers that take a hands-on approach but control over ad placements and campaign
In early 2007, AdBrite developed BritePic and InVideo, ad formats for interactive also has experienced account managers to assist clients running large campaigns. performance.
photo and video advertising, to supplement its standard text and IAB display units.
Later that year, AdBrite’s rich-media Full Page Ad debuted as the industry’s first AdBrite is a large-scale, transparent ad marketplace that can bring you the best of
active interstitial ad, bringing the style and engagement of the magazine page ad both worlds.
TARGETING
 Site-specific
 Custom channels
PUBLISHERS
 Keyword
With an easy self-serve interface and full transparency, AdBrite AdBrite has established itself as a scale leader, helping major Web  Geography
has built a reputation as an ideal solution for specialty content publishers as well as specialty sites run relevant advertising and  Income
sites. AdBrite publishers use the network to monetize multiple ad maximize revenue yield. AdBrite provided ads to more than  Ethnicity
format types, including innovative graphic and interstitial ads on 50,000 Web sites in February 2008, growing rapidly from 20,000
the same platform. As a publisher with AdBrite, you can set target sites in September 2006. Now, large branded publishers are taking AD FORMATS
prices for your inventory and choose which ads appear on your advantage of AdBrite’s transparent marketplace model more than
 Graphical ads (standard IAB units)
site. AdBrite’s large, diverse base of quality publishers helps ever before. Eight of the 20 largest comScore U.S. media
 Text ads
advertisers reach their target audiences across any audience properties are currently partnering with AdBrite, and thousands
 Full Page Ads (active interstitial)
demographic, content type, behavior or geography. of new sites are joining the network each month.
 BritePic—for still images
 InVideo—for video

AUDIENCE COMPOSITION
PRICING
THE ADBRITE NETWORK REACHES 85 MILLION UNIQUE USERS PER MONTH* Pricing is determined by real-time
auction. Pricing is CPM for graphical ads,
CPC for text ads and CPV (cost-per-view)
Under for Full Page Ads. We work closely with
$
55+ Under 18 25k CPA advertisers to maximize campaign
12.6% 16.0%
$
100k+ 8.9%
$ performance.
25.3% 25-39k
9.4%
Male 45-54 CAMPAIGN
Female 50.8% 18-24
18.4% 15.3% MANAGEMENT
49.2%
$
40-59k You can use AdBrite’s easy self-serve
$
75-99k 26.8% interface to manage campaigns anytime.
25-34 17.5% For larger campaigns, AdBrite designates
35-44
20.8% 16.9% an account manager to optimize ad
$
60-75k spending effectively.
12.1%

CONTACT
Jim Benton
VP-Sales
415-830-9970
jbenton@adbrite.com
GENDER AGE INCOME

*Data based on comScore reports, January 2008.

12 April 14, 2008

AD NETWORK & EXCHANGE GUIDE SPECIAL ADVERTISING SECTION OF ADVERTISING AGE
AD NETWORK

[www.adconion.com]

ADCONION MEDIA GROUP ADCONION
AUDIENCE
NETWORK
Advertisers, meet AUDIENCE TARGETING
We offer a comprehensive suite of
the Audience Network targeting solutions that enables
Audience Network? Yes, we’re an ad network that believes each advertiser advertisers to precisely target and reach
deserves to reach its ideal audience—with minimum waste and maximum results. high-value individual audiences.
Customers let us into their lives, not vice versa. Adconion’s Audience Network
uses innovative technology combined with good, old-fashioned human insight— TARGETING SOLUTIONS
our insight working with yours—to deliver audience-targeted campaigns. We Generate new demand, remarket to
know that when we all work together, campaigns work harder. customers, leverage search campaigns,
Adconion is an independent online ad network with global reach. We are a etc.
champion for you: advertisers, ad agencies and media buyers. We created our  Behavioral targeting
products and services specifically for a truly objective media-buying process. And  Demographic targeting
we’re not just loyal, we’re smart. Our targeting technology allows you to reach the  Site retargeting
right audience every time, here and abroad. We’re an ad network focused on  Creative retargeting
audience; let us take your media-buying experience to a new level.  Search retargeting
 Custom solutions
Now, who do we want to reach today? The audience network: You’ve been granted your ideal audience.

GLOBAL ADVANTAGE
The Adconion difference network that allows you to focus on audience data, beyond just sites or content. What
We are one of the world’s fastest-growing
Loyal and independent: Adconion is focused on your needs. We work hard to does that mean to you? In short, significantly improved campaign performance and
ad networks. We have offices in the U.S.,
enhance your brands and protect their integrity. We are focused on performance and substantially higher conversion rates than traditional site-targeted ads.
Canada, the U.K., Europe and Australia. In
we deliver results. We can do this better than most because we are independent. As
Our global reach is your domestic advantage. The Adconion Audience Network fact, we just completed a strategic $80
an independent network, there’s never a conflict of interest. With the increasing
includes more than 107 million unique Internet users in the U.S. and 200 million million Series C round of funding.
consolidation in online media, that’s a big advantage. What’s more, our audience-
worldwide (comScore, January and February 2008) with a diverse inventory of
focused model enables you to retain ownership of your consumer data rather than
global premium sites. Our recent acquisition of Frontline Direct has enhanced our
losing it to third-party portals and media conglomerates. Adconion’s Audience FOCUS ON PRIVACY
portfolio of performance-branded solutions to include more granular audience
Network gives you the muscle needed to compete and be successful in today’s fast- We have rigorous privacy standards and
targeting. In virtually every case, we can offer you worldwide targeting that
changing media and advertising landscape. respect the rights of the individuals who
maximizes value and increases overall marketing efficiency. We’re here for you no
access ads; we adhere to European
Smart targeting, global reach: Adconion is the only independent global ad matter where you need to go.
privacy standards, which are significantly
higher than most other country standards.
PUBLISHERS WHO USES THE ADCONION NETWORK?
Adconion creates value for its publishing partners by monetizing REACH THE RIGHT AUDIENCE WITH
MINIMUM WASTE AND MAXIMUM RESULTS. SMART CAMPAIGN
undervalued inventory at all levels of the supply/demand chain.
MANAGEMENT
With Adconion’s global network of sales professionals, we are
We deliver successful campaigns by
able to bring quality brand advertisers to Web sites that receive
combining technological innovation with
traffic from countries across North America, Asia Pacific and
experienced campaign managers. We
Europe. As an independent ad network, there’s never a conflict
provide analytical reports and strategic
of interest. With the increasing consolidation in online media,
recommendations that net maximum
that’s a big advantage for all publishers.
results.
Adconion’s formula for success is simple: Enrich each ad call by
leveraging advertiser partnerships and technology to drive high MEET OUR
yield for publisher’s inventory. Adconion combines the power of MANAGEMENT TEAM
technology with the experience of seasoned media professionals T. Tyler Moebius: Chief Executive Officer/
to ensure the right solution for each publisher partner. President & Executive Director
He’s a true Internet entrepreneur:
Adconion recognizes that publishers need custom solutions to fit TrafficMarketplace and Avenue A (one of
the needs of their business. Adconion partners with publishers the first 10 employees) are a part of his
large and small, with niche and mass-appeal content, those that success story.
wish to have pure representation and those that wish to remain
Keith Kaplan: President of North America
anonymous. We’ve listened to the marketplace, and we have
An ad network guru and industry veteran:
created global publisher solutions that exceed expectations.
among his achievements was L90’s
Adconion’s publishers recognize that our global footprint is their
acquisition of DoubleClick Media,
domestic advantage. Ready to join Adconion’s Audience
creating profitable businesses, which lead
Network?
to negotiating another acquisition by
OUR GLOBAL REACH IS YOUR DOMESTIC ADVANTAGE
AskJeeves Interactive.
 Monetize all of your inventory.

 Leverage Adconion’s global team of professionals. CONTACT
 Work with experienced media professionals. Advertisers/Agencies: Liz Schiff
lschiff@adconion.com
 Let Adconion create custom solutions for you. 212-808-6587
 Experience the advantage of working with an independent
Publishers: Dan Alexander
partner.
dalexander@adconion.com
310-382-5530

14 April 14, 2008

“When I came up with the idea … most publishers Main forms of targeting available: weren’t open to network models because they were looking for a quick [high-sell] importance of including African-Americans in their online marketing  Geotargeting (down to metro level) exit.com has relationships with a growing network.com vs. addressing very specific subsegments of the higher success scores. ext. multicultural space. 2008 . The company is the first and largest dedicated advertising network 1 billion ads served monthly across focused on reaching various multicultural audiences via the Internet and other standard display units. an industry veteran who was part of multicultural space. Wilder adds. the company is constantly tapped to add well.  Daypart Internet.com is a 100% CPM-based company can handle 100% of your sales inquiries for a very Relationships: AdGroups. on the same playing field. of desired targeting and timing. It’s a testament to the growing importance of this market. all podcasts within sites directly targeting dedicated to reaching many subsegments of the African-American market. In addition to quickly jumping on a Personalized consulting: Large and small publishers enjoy CONTACT bandwagon topic where the expertise of running a network relationships and strategic consulting about their brand and AdGroups. some of the earliest movements to establish standardized metrics for advertisers to evaluate Web site traffic as an employee at RelevantKnowledge. urban Latino audiences can find special utility in our services.” technologies from most of the leading African-American audience. AdGroups. “is that you have a special units (large to small).  Your clients enjoy around-the-clock creating vertical ad networks.  Keyword American consumers.com’s unique At the company’s launch. In addition to the “no-brainer/must use” position that AdGroups has established rich media vendors in the space as Wilder says. most commonly the level American reach.COM ADGROUPS. other similar networks? We’re dedicated: The term dedicated is an important factor that Longevity: With more than a decade of direct experience in the CAMPAIGN publishers seeking a network partner need to take into account. AdGroups. Wilder says of the pre-bubble-burst days of the early commercialized communication strategies.” Mr.” Mr. info@adgroups. The company views this as a key area of growth for the next several years as the OTHER SERVICES Today. mainly to help their sales portfolios.” Mr. at the same time.com has established to other vendors that directly vie for the same audience. itself as a formidable player in the The company was founded by Roary Wilder.adgroups.” Mr. Americans exist within every general-market segment. cares about your brand. AdGroups. online NETWORK REACH Established in 1998. We’re also midsize campaign on its own.S. dozens “The only key difference with utilizing our network [versus a general-market site  AdGroups accepts IAB standard ad of quality sites were being launched.com is a very early entrant into the vertical ad At more than 300 Web sites and nearly network space. consulting division for small and emerging businesses looking to target PUBLISHERS African-Americans. 1 are usually created for one of two reasons: “to help a publisher’s additional fees (if at all). publisher was already in your space can be a dangerous proposition. Agencies were hungry for alternatives since most opportunity to tailor your campaign’s imagery and messaging to garner even certified as being able to run outlets at the time were polarized. director of publisher relations for AdGroups. AdGroups. Data African-American or urban Latino from comScore Media Metrix place the company as a top-tier outlet in comparison audiences. Breadth: Because of its size.com. AdGroups. AD UNITS of advertising earmarked for African-Americans online. but none had the critical mass to carry even a for a general-market campaign]. PRICING We also offer direct-rep services to select publishers where our  AdGroups. We AdGroups. AdGroups. The company boasts a list of more than 300 active publishers. publisher-initiated networks development that other companies wouldn’t yield without 888-722-1147.” says Reginald Mars. many ad-supported publishers tried their hands at advantage over rivals offering similar services. 10 years later with ever-growing budgets and evolving strategies. Pricing depends on a number generous preferred commission rate.com] ADGROUPS.com holds a significant first-mover MANAGEMENT In 2007. mobile and emerging media. Why use AdGroups.com probably isn’t as strong as it could be. number of key agencies whose clients are interested in African.com made its debut with a small number of publishers (only “African-Americans represent the most rapidly evolving segment in the United  Single site/custom channel three Web sites).com is a vertical advertising Unmatched coverage for network focused exclusively on reaching African-American and urban Latino reaching African-Americans audiences in the U.” he says. AdGroups. An  Content for options in a medium with very limited opportunities to reach African- important tenet that broad-base advertisers need to keep in mind is that African. of variables. there were only a few publishers garnering a large share site portfolio can help to add reach (and marquee performance) to most campaigns.com is a dedicated network where all publishers exist offer a CPM-based ad network and traffic-building link exchange. which eventually TARGETING merged with Media Metrix.com is able to focus on support from a dedicated team that “Working with a publisher-initiated ad network where the nearly every subsegment of the African-American market. “As agencies discovered us … they fell in love. Publishers whose sites focus on reaching African-American or lack of reach or lack of content—usually both. but entered the space at a time when marketers were yearning States in terms of both affluence and segmentation. Wilder says.AD NETWORK & EXCHANGE GUIDE SPECIAL ADVERTISING SECTION OF ADVERTISING AGE AD NETWORK [www. “All of our earliest supporting agencies are still utilizing our services with many multicultural marketers.com provides sales services to more than 300 Web sites and consumer profile of African-Americans continues to evolve and a broader base of  The company has a well-established works with marketers from nearly every major advertising segment that realize the marketers realizes the growing importance of this group to their bottom lines.” reach to media plans where ethnicity is not a core target of a campaign’s strategy.com 16 April 14.COM AUDIENCE AdGroups.

.

There are 22 major Jay Sears content categories (such as autos. Allowing advertisers to select specific keywords ensures that their ads will appear ADSDAQ Exchange’s premium inventory keywords (e. 1 IN REACH ACROSS 19 CONTENT CATEGORIES** ADVERTISERS & PUBLISHERS 800-419-8945 **comScore. Advertisers can choose specific target content (e. the exchange expanded to prices. our ability to target ads at the page level. Expedia Inc.com ADSDAQ by ContextWeb Autos ADSDAQ by ContextWeb Travel more than 400 brand advertisers each John Ruvolo month.com Autos Advertising.AD NETWORK & EXCHANGE GUIDE SPECIAL ADVERTISING SECTION OF ADVERTISING AGE AD EXCHANGE [www. according to comScore.uk expectations. business. including in-banner video context on pages of content the reader cares about. What exactly is contextual advertising? Contextual advertising refers to an ad placed on a Web page adjacent to related Web Keyword targeting PRICING content.S. FastClick. inventory 44-020-3178-6470 that is underperforming their and former exec VP of MTV Networks.g. as of February 2008.com 18 April 14.contextweb. jruvolo@contextweb. This new product is • Ira Carlin: Former chairman-international Exchange and helps advertisers reach the currently in closed beta with six major of Interpublic’s MAGNA Global Worldwide Spencer Lee exchange’s audiences of U. February 2008 is priced on a CPM. ContextWeb Inc. ContextWeb’s ADSDAQ categories. Advertisers control their ad placement on a page-by-page basis.g. audience. Most networks sell inventory to an advertiser and give a percentage of that include the U. receives this analysis. Advertising. Once a buyer or analyst for AOL Web properties. The ADSDAQ Exchange works with all This gives advertisers the opportunity to get premium positions for their ads. Country Manager campaign and offer to sell any inventory former senior VP of AOL Time Warner The ADSDAQ Exchange sells U. exactly where they want them and not where they don’t. Kelley Blue Book. Atlas OAS. that is available from sites on the ADSDAQ rcaveille@adsdaq. The ADSDAQ Exchange allows control more than 50% reach of the U. Central & Midwestern Regions ADSDAQ EXCHANGE IS NO.000 high-quality Web sites of Trading Desk General Motors Travel Ad Network all sizes and subjects. The ADSDAQ Exchange real-time contextual technology puts ads into Page-level targeting media ad units.K.com Exchange expanded operations to the U.com Orbitz.K. advertising agencies. distribution and ad revenue 917-408-6354 In March 2008. IMPORTANT RECENT DEVELOPMENTS DoubleClick’s DART.* content versus anywhere on a Web site (site-specific). and former chairman of Universal McCann. The ADSDAQ Exchange enables publishers to set the prices they want by revenue to the publisher. A self-service advertiser ADSDAQ Exchange Agency Trading Desk Board and advisers to ContextWeb • Robin Cooper: VP-advertising and solution will be available in 2008. within a brand-safe environment.K. which allows advertisers with the quality of a site-specific buy and the reach of a network. country manager.K. Google and others. behavioral.com eBay Motors U. text and rich sizes. and site-specific buys to break down buys • Mike Kelly: Former president of AOL Senior VP-Sales & Publisher into content categories and associate Media Networks. producing much higher Advertising that runs on the ADSDAQ Exchange runs on specific pages of ads from Point Roll.com rdaniel@contextweb. food and Senior VP-Strategic Products & drink. all geo-targeting and dayparting them to show their ads exactly where they want.S. Ad agencies of all sizes. we allow ADSDAQ Exchange publishers to control their own pricing. finance ContextWeb Inc.com and money. including ContextWeb Inc. 917-408-6300 Uniques (000) Uniques (000) jsears@contextweb. including Accipiter. demographic. run campaigns 917-408-6305 Advertising. Pilot Group. Toyota) or categories of content (e. ContextWeb Inc. business development of auto publisher engine that powers the company’s media of Martha Stewart Living Omnimedia.K. directing premium inventory into the exchange while sending unsold inventory to the ADSDAQ Exchange is in the business of “facilitating” the deal.g. each of the top 10 marketing Director-Sales. The ADSDAQ Exchange is made up of ADSDAQ Exchange Agency more than 5.com] ADSDAQ EXCHANGE ADSDAQ EXCHANGE AUDIENCE Where both publishers and What makes the ADSDAQ Exchange different from a network? ADSDAQ Ad Exchange has more than 93 million U. Providing placement and pricing control to both publishers and advertisers allows Why is the ADSDAQ Exchange a brand-safe environment? AD UNITS the ADSDAQ Exchange to be a truly open exchange for buyers and sellers of all Standard IAB graphical. CPC or CPA basis to provide the maximum flexibility to What makes ADSDAQ different from other ad exchanges? ADSDAQ exchange members. responsible for the ADSDAQ Exchange opens to U. advertisers Development campaign performance with those marketing. This gives advertisers and agencies MANAGEMENT confidence that their ads will appear in brand-safe environments. a digital agency can use the former chief sales officer at Yahoo! and • Scot McLernon: President of the CONTACT ADSDAQ Exchange Agency Trading Desk founding member and exec VP of Upstream Group and former head of Robert Daniel across media buys on portals. Exchange’s U..K.co. February 2008 AUTOMOTIVE TRAVEL The ADSDAQ Exchange does business with slee@contextweb. ContextWeb Inc.. While networks are in the business of “doing” the deal. Eyeblaster and advertising effectiveness. In control on both sides. There are two key differences: • First.. other ad networks or exchanges. sales for CBS Digital. Key Measures. TARGETING The real-time contextual technology that powers the ADSDAQ Exchange provides Contextual.S. sports) and more than 386 Business Development 0 10000 20000 30000 40000 50000 60000 0 10000 20000 30000 40000 50000 60000 70000 subcategories. which ensures that the Eyewonder advertiser's messages will appear in a relevant and desirable environment. 2008 . Edmunds. Advertisers control their bid prices and sellers control their asking March 2008. ad networks DoubleClick.com Travel on the exchange.K. Using the same real-time contextual • Wenda Harris Millard: President. health and medicine. major ad management platforms. inventory that is working for a given • Marshall Cohen: Member. the agency can—with network and affiliated Time Warner and hired Ross Caveille to be the ADSDAQ Ross Caveille the push of a button—buy more of the digital brands. auto) on a Web page. as well as advertisers and agencies. auto reviews). media. in the particular context CAMPAIGN desired by the advertiser or agency. visitors. visitors and advertisers have complete The ADSDAQ Exchange is made up of thousands of top-quality Web sites of all sizes. U. Eastern Region organizations in the world. Director-Sales. at the price they want to pay. • Second. *OTX Research.

. PAGE LEVEL TARGETING Get more effective results1 with ads that appear with content you want. Inc. CONTROL The ADSDAQ Ad Exchange allows advertisers and publishers to name their own price for premium inventory. CONTEXTUAL. Call Robert Daniel (SVP of Sales) at 646-421-6716 or email rdaniel@contextweb. BRAND SAFE Your ad appears exactly where you want it and not where you don’t.com Visit www.contextweb. PRACTICE SAFE BRANDING. 1 OTX RESEARCH FEB 08 © 2008 ContextWeb.com for more information.

CONTACT Moreover.  Campaign set-up Our goal is to maximize a Web publisher’s revenue  Campaign management opportunities. concise and timely answers. and in London. Source: comScore Media Metrix February 2008 20 April 14. the buying  Remarketing power of active online consumers.  Reporting  Reconciliation/billing We have two large networks. provides you with tools to easily manage your processes and systems are accurate and business. The Burst  Moms Network meets our strict standards. The smart choice for Network targeting: online media  Geographic  Demographic When you place ads online. fully customizable. Burst has a dedicated sales force in nearly every major David Cooperstein advertising market in the U. Direct Connect is for marketers with large budgets that want to utilize  Baby Boomers Network (45–64) when optimized by Burst’s AdConductor ad management technology. create custom reports. All Burst sites are regularly subject to a 26-step audit process to ensure they continue to QUALITY meet our strict quality standards. With two networks—Burst Network and Burst  Sites hand-picked by you Direct—we’re sure to have a solution that fits your advertising needs. and we maintain rigorous acceptance standards for both.S. as well as vertical with the least media waste. purchased inventory. Moreover. you found them. you will know exactly which sites your message Burst Network offers more than 400 That translates into your advertising message reaching the most valuable audience will appear on. service teams in the industry.  Sites with demonstrated success in your industry Burst Network: The smart choice for brand advertisers Audience targeting: Why sacrifice quality for quantity when it comes to your online advertising  Behavioral targeting budget? Burst Network combines focused audience composition. At Burst Network. Burst has always provided full transparency. providing high CPMs on brand advertising CHANNELS (AVERAGE = 100)  Proposal building/forecasting campaigns and filling inventory with performance campaigns. whether you are a brand advertiser  Content hoping to make a great impression or a direct marketer seeking online visitors most  High-indexing channel likely to act on your offer.com ] BURST MEDIA BURST MEDIA TARGETING Burst Network offers virtually unlimited targeting solutions. all sites within the Burst Network are Direct team of experts takes on your goal and works to find the right audience at  Early Adopters Network (technophiles) periodically audited to ensure a quality ad network. not just the most people. Many ad networks tout how many online users they reach. Early Adopters or Baby Boomers. BPA demographics and run default campaigns on your site. Vertical Burst Network sets quality standards advertisers can rely on. set maintained in accordance with generally exclusions. it’s CHANNELS who we reach that’s important. A quality ad network means the right time to react to your offer. Reach the right people. end-to-end ad PUBLISHERS BURST MEDIA AUDIENCES management solution that frees your staff to focus on selling. Worldwide. Whether So whether you seek to deliver a brand message or reach across the Web to find a AND AD SERVING you buy broad reach or one of our hand-crafted brand networks such as Moms. advertisers’ tools such as dynamic pricing and action-based optimization across strategically  Family Travelers Network campaigns appear at precisely the correct frequency to maximize ROI. refining With Burst Network. 2008 . Direct  Green Network Reach will optimize campaigns based on Burst’s 12 years of experience. precision targeting and the highest-quality Web  Sequential targeting sites to deliver advertising in an engaging. For smaller budgets and less complex campaigns. This comprehensive systems audit assures advertisers and Web Our state-of-the-art publisher interface. You can review campaigns for price and creative. Our sales force is Chief Marketing Officer constantly in front of major marketers and advertising agencies 781-852-5460 presenting the value of specialty content Web sites and why they dcooperstein@burstmedia. Burst is the ad network to work for eight consecutive years by BPA with. We don’t allow just audience networks include: any site to join—only one out of every 10 sites that apply to the Burst Network If performance is your game. Burst Network content channels consistently AND NETWORKS deliver a higher-than-average composition on many in-demand audience segments. Burst is the smart choice. not operations.burstmedia. clutter-free environment. the Burst Publisher publishers that Burst Media’s data Account Center. willing customer. Burst AdConductor is an integrated. content channels. apprising advertisers AD MANAGEMENT of every placement with site-level reporting—before and after they buy. audience networks that allow advertisers Burst Direct: The smart choice for performance marketers to reach their target audience. delivering clear. If you have a clutter-free site Burst Media has been systems certified with focused specialty content.  Time of day/day of week Running a campaign with Burst Media ensures you that your advertising message Site targeting: is going to the right place at the right time. you want to make sure your media investment pays off. Burst Direct does this through two levels of  Family Builders Network (25-44) our advertisers enjoy high visibility in a clutter-free environment. review your site’s accepted auditing standards. Additionally. This Burst works with the best small and midsize Web publishers in COMPOSITION INDEX OF SELECTED BURST MEDIA CONTENT in-house technology solution includes: the business.AD NETWORK & EXCHANGE GUIDE SPECIAL ADVERTISING SECTION OF ADVERTISING AGE AD NETWORK [www. you’ll reach your target audience—and know exactly how our optimization engine to ensure that we reach your goal.com are the ideal vehicles to deliver an advertising message. service. Burst Direct is the smart choice to make. certification also means Burst AdConductor is an IAB Measurement Burst works for publishers and provides one of the best customer Audited ad serving system.

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reliable net 30 payments. Casale Media connects advertisers to approval standards and screening protocols. exposure and safety through guaranteed above-the-fold placements.com comScore Media Metrix. retail and travel.com] CASALE MEDIA CASALE MEDIA AUDIENCE MediaNet is a general-audience medium Casale Media creates integrated. Best of all. In addition. the ability to support campaign performance claims with tangible funds to be siphoned into only those placements that meet or exceed objectives. every ad delivered to Casale Media accepts IAB standard units. medium rectangles. Casale Media has redefined the standard for assurance monitoring and enforcement.  Browser. customized online media opportunities for some that delivers more than 30 billion ad of the biggest brand advertisers and agencies in the U.casalemedia. algorithmic sequences to identify the  Receive a 5% publisher bonus. 3] Performance: OPTIMAX has the ability to determine in real time which and results-driven online efforts because of its adamant focus on quality site-specific placements. with a more than 4. Advertisers are able automotive. CONTACT INFO: Tony DeSena  Work closely with a dedicated account management team to help Regional Sales Manager ensure optimal results in the inventory monetization process.S. audience most likely to respond to your 20%  Protect your audience and site content with ad filters. through online display media.desena@casalemedia. January 2008 22 April 14. user agent  User response PUBLISHERS WHO USES OUR AD NETWORK?  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Casale Media boasts five unique technology research and development industry. ad delivery management and campaign optimization TRUSTe-approved online media network. finance. 5] Experience: With more than 30 years of experience in the communications  Geography In addition to industry-leading technology. agencies and publishers to achieve their growth objectives consumers between the ages of 18 and through a more strategic and creative application of online media inventory. leaderboards and pop-unders.AD NETWORK & EXCHANGE GUIDE SPECIAL ADVERTISING SECTION OF ADVERTISING AGE AD NETWORK [www. its ad placement and targeting strategies  Maximize earnings by incorporating default ads. That means happy advertisers. and serves more than 30 billion targeted ads to editorial and entertainment Web sites. including ad  Contain English/Spanish content only. or 66% of Casale’s OPTIMAX campaign delivery campaign optimization with second-by-second performance reporting to yield the U. agencies with a powerful tool for 1] Transparency: Casale’s MediaNet is fully transparent. Casale’s team of to connect directly to a variety of experienced interactive marketing experts works in close strategic partnerships attractive demographic groups. placement. Advertisers have access to automated campaign NETWORK REACH management and reporting processes as well as innovative and highly responsive MediaNet provides advertisers and placement opportunities that yield maximized ROI and brand exposure. 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Advertisers have access reaching and interactively communicating Casale’s network. analyze and optimize  Context (channel-level placements) 80% both the value and the utilization of online media inventory. 2] Quality: Advertisers can rely on Casale Media for the most optimal brand focus on broad audience reach. to maximize response. income and inventory allocation. is segmented into more than 100 different content to complete site-list disclosure and have an unrestricted ability to exclude with targeted consumer segments interest channels—everything from travel and social networking to finance and noncomplimentary sites. OPTIMAX answers the call for ROI accountability by combining dynamic 4] Reach: Casale Media reaches 124 million unique American users.  Retargeting All Casale Media publishers are provided with a custom Web-based account interface that empowers them to take complete control over 70% AD UNITS every aspect of ad management. platform dynamically targets by: maximum ad response while providing valuable audience intelligence. creative hosting and 40%  Attract a distinct audience. 2008 . 49. Casale Media works with premium publishers in all categories. digital online media quality. campaign and then automatically adjusts automated/manual ad review functions and content filters. With more than 30 years of experience in the technology research and development field. publishers’ sites is dynamically optimized to maximize advertising including skyscraper. we have developed and refined  DMA offerings that present marketers with unparalleled opportunities to connect with the comprehensive suite of proprietary automated technologies that power  Language. allowing campaign Advertisers receive the benefit of Casale Accordingly. from such industries as impressions monthly.* in Canada* tony.000 quality screened news. 50% OPTIMAX operates in a real-time environment and supports all elements of  Reside under a room domain. Media’s advanced targeting and evidence is crucial to justifying investments in online media. Casale Media’s optimization technology at no cost. Publisher requirements: TECHNOLOGY  Receive 10. bandwidth.

casalemedia.com Ready to discuss opportunities for engaging your audience online? Call us at 1.227.30 billion ads per month .000 premium websites To view my profile please visit buyer.2539 MEDIA Copyright © 2007 Casale Media Inc.200 million unique users .888.6. .

CONTACT advertising works .com 24 April 14.S. destination activity. This allows brands to implement the utmost accurate targeting executions. 727-579-5291 jeremie. Statistically significant difference Jeremie W. drug and world.  Demographic profiles: High-income creating a unique brand experience for the consumer while simultaneously families.. readership greater than 80%.catalinamarketing. households with children increasing loyalty among current buyers. as these more commonly purchased items unfortunately have lower Web site mass merchandiser stores. and improvements to digital media targeting both online and offline. with more than 25 years of behavior-based targeting expertise. OPPORTUNITIES the marketer. First in behavioral targeting Targeting online effectively can be difficult.  Introduce new products  Deliver customized recipes SUPERIOR TARGETING..7%) and had a positive return on Catalina Targeted Advertising is the only solution that can provide brands with the COMMUNICATION investment ($1. grocery. cutting Major CPG brands have experienced great success driving ideal targets to their Another multicategory marketer faced the challenge of driving incremental dollar Web sites. products (behavioral targeting based on actual purchase behavior). The program traffic trends. Commonly practiced search-marketing techniques and Web-surf consumer transactions each week via tracking for big-ticket items do not hold parallel patterns in the CPG advertising more than 22. Roberts between test and control and 90% Director of Marketing confidence level.16).  Product usage: Differentiate loyal consumers from competitive One actual Catalina Targeted Advertising case study involved a major CPG consumers. the average response rate of traditional loyalty programs. households based on actual purchase behavior. and which is wasted. Consumer packaged goods companies NETWORK REACH are currently challenged to drive the right traffic to their digital medium—often Access to more than 250 million with little success. through the media clutter to reach sales for specific brands during a holiday period. including unique PIN codes and points delivered based on specific product. enabling brands to different levels of behavior: uncover the consumer truth and deliver the most relevant and compelling targeted  Category usage: Identify heavy users media.com] CATALINA TARGETED CATALINA TARGETED AD NETWORK ADVERTISING AUDIENCE Catalina Targeted Advertising has the ability to target 80 million U. PROVEN RESULTS  Educate on product attributes  Provide nutritional information Many brands have major Product volume lift across several brands  Promote causal marketing efforts separation between their media target and the actual  State product point of difference target (actual buyers) EXPERIENCE Catalina Marketing is recognized as an innovator in behavioral marketing. With mass marketing/messaging effectiveness obviously declining.AD NETWORK & EXCHANGE GUIDE SPECIAL ADVERTISING SECTION OF ADVERTISING AGE IN-STORE AD NETWORK [www. Catalina Catalina Targeted Advertising uses its sophisticated consumer-purchase database— Targeted Advertising enables brands to with access to more than 80 million households—to pinpoint specific shoppers’ employ different marketing strategies for actual buying behaviors (rather than passive search activity). RESULTS On average. READERSHIP purchase quantities.000 U. This unparalleled targeting capability allows for significant enhancements or new category entrants. This proved that targeting hand-delivered communications boast the right consumer with the right message drives the right response. So the TARGETING question arises: How can a CPG brand effectively market online without actual. The brand used the extensive reach of the  Psychographic profiles: Health- Catalina Marketing Network to deliver targeted. directional messaging to drive conscious consumers Web traffic among loyal consumers (behavioral targeting based on actual purchase levels). brands using Catalina Targeted Advertising:  Raised awareness by 16 percentage points  Improved recall by 24 percentage points  Drove volume lift as high as 35% Catalina takes the guessing out of reaching the *Results represent weighted average right target. 2008 . delivered a significant increase in dollar sales (10. The marketer used Catalina to consumers at the moment of truth— deliver real-time recipes to consumers who purchased a combination of specific Behavioral marketing in the CPG world is more complex than just following Web right at the point of sale. rather than passive search activity. The results were astounding: The program drove three times Catalina Targeted Advertising’s custom. so you can tell which half of your performance across all tested executions. Hard-line facts are needed to make hard-line targeting decisions. proving to be extremely beneficial and an exciting execution for actionable insight based on actual buying behavior to effectively reach ideal targets.roberts@catalinamarketing. manufacturer that was challenged with driving quality traffic to its Web site.S. Using one of the largest online decision bottom-line purchase behavior data? support databases in the world. brands need to target consumers based on true purchase behavior.

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cbsouternet. the leading television production and syndication companies distribute outstanding digital media networks. entertaining. a leading flexible. relevance and ROI of your TV buy.000 pharmacies. demographic medical and dental waiting rooms. Our customized digital video networks reach targeted.lifeclinic. offering eliminates clutter and can be integrated with other promotions and media in the  Brand integration into programming measurable sales impact and Nielsen-verified results.000-plus Travel: “CBS Eye on America. CBS are in the mind-set of making purchase decisions Outernet reaches 1. Under the partnership SHOPPERS WATCH AND ENJOY DIGITAL VIDEO NETWORKS CONTACT Tom Green 90% 88 86 Senior VP-Advertising Sales 85 84 81 203-255-7845 80 80% tgreen@cbsouternet. We leverage the power of professional television—including CBS’ well-known talent and  Extend the reach.500 agreement.8 times per week CBS talent on overhead screens on American Airlines. customized video content that is designed for specific environments. CBS Outernet executes and delivers CUSTOMIZATION are as they go about their daily lives. 09/24/07–03/16/08.6 million *http://www.3 million passengers each month. industry- Excellent content is what wins attention in the out-of-home digital video space.  28-day total store traffic (duplicated) is 72.5% female.aspx  More targeted  38% of unduplicated viewership reach is 12 million*  Easier  Average 28-day viewing frequency is 2. We also create custom programming for retailers and advertisers. centrally managed digital facilities allow for the ultimate in messaging flexibility. the world’s leading 55% male and 45% female in the 18–49 age demographic. *Source: Nielsen Media Research NTI Total Day based on Persons 2+ gross impressions. CONTENT informative digital video content and advertising that is relevant to wherever they Using state-of-the art digital technology. pharmacies.  More customized stores.. 2008 . the largest out-of-home media company in  Young entertainment enthusiasts North America with a major international presence (CBS Outdoor). programming and advertising sales.000 flights/4. future product I intended to buy 26 April 14. airplanes. environment. CBS Outernet’s CBS Outernet’s digital video content enhances the consumer experience. What’s more. creative development and capabilities and expertise of the most-watched broadcast network in the U. restaurants and malls.S. what they are thinking when they are there and what OUR NETWORKS DIGITALLY DELIVERED  Faster Grocery: CBS Outernet’s grocery network is installed in 1. The audience is PLATFORM Pharmacy: Working together with Lifeclinic. CBS Outernet’s offerings encompass full retail-network services: store design.” monthly programming hosted by  Visits retailers an average of 1. reaching a monthly viewership of about 80 million. This reaches TECHNOLOGY 30. we create and  Families with children Television Network). and offer  Household decision-makers (CBS Paramount Network Television and CBS Television Distribution).  Wellness seekers premium cable channel (Showtime). entertaining.com] CBS OUTERNET NETWORK HIGHLIGHTS REACH The leading provider kinds of in-store programs could influence their purchasing decisions.AD NETWORK & EXCHANGE GUIDE SPECIAL ADVERTISING SECTION OF ADVERTISING AGE DIGITAL VIDEO NETWORK [www. ages 18–49. professional “one-stop shopping” for advertisers. Leveraging the power and resources of CBS Corp.* (CBS advertising sales. as well as leaders in interactive media (CBS Interactive and CBS Mobile). geography. Coffee Bean & Tea Leaf. sometimes partnering with other content providers.  Daypart  Geography  Chain Approach to content  Demographic We take a consumercentric approach to content development. targeted and informative programming and advertising that gets their attention and influences  Align your message with how consumers live their lives. Our  Ads tailored to venue.com/company.  Store design *Nielsen Media Research Jack in the Box and Tully’s. network management. automated vital signs monitoring  Fully scaled. an interactive  28-day total gross impressions is 27. people in highly targeted consumer environments such as grocery stores. location. CBS Outernet benefits from the professional content AUDIENCE hardware and software installation. the combined CBS Outernet  Creative development and Ripple network reaches more than 100 million viewers every  Network management Audience Profile:  Hardware and software installation month. CBS Outernet reaches on-the-go consumers with engaging. CBS Outernet is CBS Outdoor (digital): for real-time network monitoring introducing digitally connected “health stations” to selected  Mall of America: content on 25 locations within the nation’s  Network performance of 99% pharmacies nationwide..  Leading-edge proprietary software supplier* of free-standing. audience is 67.8 million to shoppers who network of screens located in community gathering places. focusing on how  Proximity to point of purchase people shop each location. daypart.  Advanced reporting (proof of play) health-related information and advertising. of out-of-home digital powerful brands—to engage customers with timely. 32. video networks their actions. CBS Outernet will manage digital video largest retail and entertainment complex compliance screens in and around the pharmacy area that will educate  The CBS Outdoor Rail Network: reaching Atlanta’s MARTA  Interactive with mobile devices shoppers about Lifeclinic’s health stations and provide relevant commuter trains.  Adults 18–49  Advertising sales  Women 25–54  Average household income: $50. two-way communications equipment in more than 25. content and advertising. content and advertising that target consumers through CBS Outernet’s in-store platforms reach Stations). Together. and leading national and local assets in radio and television (CBS Radio and CBS TV is the best way to deliver advertising messages. As part of CBS Corp. TARGETING consumers with pivotal messages close to the point of purchase.  Customized programming platforms extend and optimize brand messages on the store level.500 locations across the nation in high-traffic NETWORK SERVICES  Ad recall is double that of traditional broadcast television specialty retail locations such as Borders. Qualifications available upon request.com 66 70% 53 60% 50% Like the information Messages are Easy way to learn Signs are Would influence Would make Would influence my Would influence me on the signs informative about new products entertaining my decision to buy me think more decision to buy the to buy the product the product in the positively toward the product today instead of a product Source: Profitable Channels analysis of the media and OOH digital advertising industries.5% male. CBS Outernet will provide network services.3 times Ripple: Through its partnership with Ripple.

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MANAGEMENT exclusive news and videos on artists such as Dipset. the definitive urban culture video site. features the latest news on pop culture. celebrity news for guys. musicians and models with hourly updates during the work week. We can put the most effective messages and the most integrated updates.5 million unique visitors monthly and more than 42 million monthly page Complex Media Network represents the premiere online destination for influential views for a deep-engagement total of and stylish young men. the No. whether EXCLUSIVITY online or in print. hip-hop music and lifestyle news.complexmedianetwork. Nike. celebrity. we deliver who follow every post. presents daily product month. Eva. large Who does Complex Media Network talk to? Karmaloop. guide for men. Etnies. features daily updates and news on celebs such as Adriana. Complex Media Network offers the expected leaderboard.400 behind the scenes with the biggest stars and the hottest trends. and Futura. TI and Olivia.3123 publisher@complex. shows INTEGRATED SERVICES Complex Media Network includes these sites: such as “The Wire”.com. in games. technology and reviews. Complex Media Network is the exclusive sports and celebrities. Hype. game and hardware news and create custom integrated programs that plus the best blogs on sneakers. on the phone. Through continual optimization of reach. At the hub of Complex Media Network is the Complex brand. Games. Ashley. Gisele. minisites.AD NETWORK & EXCHANGE GUIDE SPECIAL ADVERTISING SECTION OF ADVERTISING AGE AD NETWORK [www.com. CONTACT Moksha Fitzgibbons Associate Publisher. the No. NiceKicks. video games and adrenaline. and events. KarmaloopTV.com 28 April 14. DC. and on the street with a consistent. forums and. Christina. You they can find the objects of their obsession. features daily sneaker updates. Visvim. 1 streetwear shopping site. gear more than 12 page views per unique and sports from the perspective of a true insider. engage your targeted consumer online. sneaker culture. That means we can exclusive content and insider access to daily trends.com. videos. Our editorial covers style. Vans. in print. Asics and Reebok drives an Bastardly. a • Median age 29 Rocksmith and more. delivers the cutting edge in art. animation. Complex Media Network is a distributed Complex. cars. The latest news on brands such as Nike. bringing exclusive video content featuring Mos Def. Angelina. playing games. We reach an audience of visitor. Kanye from an insider who knows and hangs with the greats—and the rabid fans placement and actionability. exclusive interviews and blogs from the crossroads where the street meets marketing solutions in front of this most targeted audience and they listen— art. Osiris. fashion. 1 sneaker site. the world’s No. features PlanetXbox360 is the definitive site for Xbox360 fans. skyscraper. music. It’s the ultimate lifestyle and buyer’s won’t reach this audience anywhere else. message. Targeted ad network and NETWORK REACH distributed media platform Complex Media Network delivers more for stylish young men than 3.and content-driven • Attended/graduated college 77% special programs. the most effective and most efficient campaigns. Mischa. allowing We offer targeting by audience segment. Complex Media Network partner sites are carefully selected and curated to TARGETING maintain the perfect balance of innovative content and editorial integrity. Shop-and-earn your way generation interactive video.com] COMPLEX MEDIA COMPLEX MEDIA NETWORK NETWORK AUDIENCE Complex Media Network delivers the most elusive. keywords and key values. We invite you to join the conversation. Complex Media Network has more than 42 million in-depth conversations a SlamXHype. absorbing and authentic branded MyNiceKicks community and forum. brings you the hottest rectangles and squares. takeovers. 1 cultural navigator and trend-spotting site. cheats. of course. Fuct. games. music. hardest-to-reach and the hardest-to-engage consumer: the stylish young man. Jordan. Complex.com. immediate and enthusiastic response. Puma. fashion. daypart. product placement. category.com. and events such as the Sundance Festival. You can post your comments and create and customize your profile while reading the latest CAMPAIGN NahRight. A large and enthusiastic media platform.com. fashion. tastemakers and trend-spreaders. community of gamers enjoys game previews. Jay-Z. 2008 . MOP. us to create highly engaging and deeply sustained conversations with our target— geography. Banksy. Supra. Coming soon: New Complex sites for gaming. VP-Ad Sales 917-262-3135 advertise@complex. at retail EckoTV. retail. Adidas. 50. Get the latest news on brands such as Supreme. content by site and the stylish young man.com Tom Peckenham VP-Network Operations 917-262-. products and lifestyle updates. the insider video channel. video and sports. variety of technology. is out front and • Median income $60. Harajuku. video • Age 21-plus 93% through the latest clothes from LRG. DJ Green Lantern and Russell Simmons. Complex spots trends and then shows our readers where representative for all member sites. celebrities.com. Selma and Vanessa. games. features the latest photos of hot actresses. Kaws AD UNITS because they already trust us. streetwear and graphic art. as well as next- He is: brands and exclusive merchandise at the best prices. browser type and operating system.com.

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Italy. though they deserve it. After that. CPC. change. In fact. from the most high-profile sites (our premium network) market-driven yield-management platform. In addition to implementing all traditional • Premium network pricing models (CPM. we fill from the first redistribute some of that power to those to those best-kept secrets that quietly deliver the highest ROIs. CPX understands that its ability to service clients will ultimately be judged  Web site monetization strategy • Straight run of network (RON) by its ability to internalize and deliver on a client’s specific goals. improvement or reform.com] CPX INTERACTIVE CPX INTERACTIVE NETWORK STATISTICS  24 billion-plus monthly impressions  195 billion-plus unique users A progressive online  2.com 30 April 14. CPM. valuable inventory on the Internet and commits itself to one-on- one account management. ad impression to the last—all at the highest possible payout who. the open exchange model. we'll bring the brand and you bring the uniques.0 emersion and long-tail branding.0 immersion of our 100% inventory-fill philosophy. be achieved–and often redefined–by leveraging the ever-unfolding truths of the  Long-tail branding Internet. Utilizing a division of the company. CPX Interactive continues to push the envelope of The ad network serves more than 24 billion global impressions to over 195 CPM. 2008 . 2008-09 will see offices opened in Argentina. CPX  Conversion-focused creative Interactive believes that client relationships are about more than simply serving development Advertiser offerings include: ads. may not be The CPX publisher team is proactive in its search for the most driven by real-time market competition. that continuously reflects the most what it means to be an ad network. all and Turkey. We know that power to significantly affect the flow of targeted traffic on the Internet is a great responsibility. DYNAMIC PRICING This describes CPX perfectly. Advertisers leverage the network to receive optimized global reach at dynamically efficient pricing. Ultimately. positioned well to exercise it. While traditional online ad networks are all about distribution.4 billion-plus monthly conversions ad network and global  60-plus countries marketing company ADVERTISER OFFERINGS CPX Interactive is redefining the ad network landscape.000 optimized creatives 100% guaranteed CONTACT Our unparalleled reach and optimization allow us to monetize  Market-driven revenue generation David Shay 100% of our publishers’ inventory with no volume limits and no  Performance-based site ad serving VP-Marketing defaults. By layering ROI-driven  Run-of-network campaigns strategies on top of its own global distribution model.” CPX Interactive delivers value to both advertisers and publishers. we can also offer membership in Caliber 1 is a first-of-its-kind music and our premium publisher network. helping every publisher achieve CPX premium network maximum yield management. Selected publishers are divided into targeted reach and cutting-edge marketing know is that CPX’s unparalleled reach and optimization allow us channels and receive greater ad-serving control as well as higher strategies. as opposed to wishing to maintain things as they are. division (CPXample).cpxinteractive. while publishers realize the benefit CPX enjoys a unique position in its understanding of how marketing success can  Web 2. reach and efficiency of a progressive online Marketing company (strategy) STRATEGIC SERVICES marketing powerhouse. The premium network was Premium rates for your best inventory entertainment division within a major created to offer our major brand clients a way to connect with online ad network. CPX strategic services range from Specific audiences are reached through combinations of performance and conversion-oriented creative development to more campaign-specific strategies. online audience. Leveraging CPX While most publishers know CPX Interactive as the Internet’s most only the highest profile—and highest converting—inventory on Interactive’s access to unparalleled online efficient monetizer of long-tail inventory. SETTING A CPXAMPLE behavioral targeting strategies. entertainment industry reaches today’s right. million unique users across more than 6. Advertisers can select channels populated by the highest profile sites within Interactive offers campaigns on a dynamic dynamic pricing and 100% inventory monetization to our development of a their respective categories. what they may not the Internet. China. dedicated music and entertainment division (Caliber 1 Media). development The goal is scalable reach at lowest possible cost. a philanthropic Dynamic CPM is a variable pricing model. CALIBER 1 MEDIA To those publishers that qualify. This means that they do not have to build multiple tiers  Premium publisher network 516-693-1771 dshay@cpxinteractive. PUBLISHERS CPXample is a catch-all philanthropic The CPX Interactive network provides access to more than 6. created to Web sites. CPX From our early embrace of the social media space. Spain placement basis. the CPX network is a nexus of quality advertisers and publishers. to meet the demands of its ever-growing stable of achievable ROI on a per-site and per- Online ad network (distribution) global clients. leveraging the collective strength. PUBLISHER OFFERINGS What makes CPX different?  100% inventory fill The best answer may lie in how we describe ourselves: a progressive online ad  Premium network network and global marketing company. CPA). the company offers clients  Targeted RON campaigns more than just the promise of a successful campaign—we actually possess the  Premium network means to deliver a successful campaign.AD NETWORK & EXCHANGE GUIDE SPECIAL ADVERTISING SECTION OF ADVERTISING AGE AD NETWORK [www. we can either default to a network of your choice or… Publisher benefits include:  More than 20.000 publisher Web sites in over 60 efficient CPMs needed to reach maximum countries every month.  Online product integration CPX Interactive creates interactive online campaigns that are designed to build • Targeted RON brand awareness and deliver on ROI goals. such as Web 2.000 of advertising networks into their fulfillment strategies. Caliber 1 is redefining how the to pay you premium rates for their very best traffic as well. industry-leading conversion-oriented campaign creative and Global (reach) never exceeding a designated maximum multiple advertiser offerings.com defines progressive as “…favoring or advocating progress. That’s CPM payouts. Let’s break that down:  Domain monetization  Social network application monetization Progressive Dictionary.

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DRIVEpm’s unique their message is reaching the appropriate audience. Selector offers remessaging.” CONTACT Jack Myers Survey of Advertising Executives. in the shopping cart but abandoned the process. For example. We offer two key programs:  Men age 18–34 based on your specific target audience.000 or more* IAB standard units.  Daypart/day of week media only from the top 250 Web publishers.carras@drivepm. CATEGORIES 1Jack Myers Survey of Advertising Executives. audience based on targeting needs.1 That’s why so many of decide to try DRIVEpm and throughout their entire campaign. opt-out list provided) *Outperforming Ad. comScore “DRIVEpm is ranked in the Monthly Uniques: 105. The for its advanced technology and full-service campaign strategies. By specializing in only the top sites. December 2007. of industry experts maximizes results. creating mass campaign awareness Additional Options DRIVEpm is taking the digital advertising network to a whole new level. who have historically shown the highest propensity to respond—or audiences who  Gender DRIVEpm’s world-class team.  At home/at work DRIVEpm advertising team has been recognized as the best in the business when it roles and focus revolve around its advertisers’ goals. or even brand loyalists.com 32 April 14. 468x60 demographic targeting and ISP targeting. 180x150. auction.  Spent $5. These groups can include key consumers—those profiled  Geographic their brand. “blind” network buy (site based CPM or genre targeting on a CPM basis.000–$7. From the moment advertisers comes to understanding and fulfilling our advertisers’ goals. expert service  Purchaser behavior  Loyalty marketing Microsoft’s DRIVEpm is a premier advertising network that provides advertisers and DRIVEpm provides more targeting options to help advertisers and brands ensure that agencies with better results from online media campaigns. We provide while ensuring brand safety. the DRIVEpm team the world’s top agencies and marketers already use DRIVEpm to reach their audience. including 120x600. Only DRIVEpm offers a blended approach for success. who have actively placed items  SIC code campaign performance.  Client site visits  House/rental e-mail list premium media. and new opportunities that help maximize online have browsed the site but not committed to purchase. effectively eliminating DRIVEpm indexes higher than the competition in reaching and 728x90 media waste. 2007  Automotive  Business and Finance  Education  Entertainment  Food  Health and Fitness  Movies  Music  News  Real Estate  Sports  Technology  Teens  Travel  Women PRODUCT OVERVIEW AUDIENCE OVERVIEW  Television DRIVEpm offers advanced options to address your reach goals as DRIVEpm rates the highest for reaching*: well as your goals to target specific key audiences at different  Persons age 18–34 Plus you can create custom categories stages of the sales cycle.499 online High-quality. 300x250.990.AD NETWORK & EXCHANGE GUIDE SPECIAL ADVERTISING SECTION OF ADVERTISING AGE AD NETWORK [www.com] DRIVEPM AD NETWORK DRIVEPM TARGETING OPTIONS Behavioral and remessaging: Advanced technology. people with a household income of $100.drivepm.  Women age 18–34 Selector is a completely customizable program that allows Indexes higher than the competition in reaching people with a AD UNITS advertisers to profile their audiences and reach only that household income of $100. 2007 Liberty Carras VP-Sales 415-869-3822 liberty. data. segmented targeting Demographic: combination of premium media and advanced technology enables advertisers to gain allows advertisers and publishers to direct specific campaigns or portions of campaigns  PRIZMne clusters an advantage from greater audience insight. Selector is bought on a CPM basis.S. Buy at a cost metric of your choosing—CPA. low-risk approach to buying  Spent $200–$499 online MEDIA media. our  Broad/narrowband experienced media team can maintain a close relationship with each publisher in the Advertisers and brands turn to DRIVEpm not only for its reach and efficiency but also  Domain network and ensure that our inventory is just right for our advertising clients.000 or more*:  Spent $50–$99 online Performance offers a high-reach. Metrix) and is ranked first for ‘keeps promises’ and overall value.7% Only top 250 Web publishers (Media top five across four categories.com. Blue Lithium and ValueClick Source: U.000 SITES Reach: 57. 2008 . better targeting and complete control over to many disparate groups. DRIVEpm’s actions. 160x600. DRIVEpm clients continuously benefit from Microsoft’s expertise.

PREMIUM MEDIA.ADVANCED TECHNOLOGY. Ready to learn more? Contact us at info@DRIVEpm. EXPERT SERVICE.com . Th ad The d network t k that th t makes k a better b tt impression. iimpression i We understand the importance of protecting your brand. DRIVEpm gives advertisers unprecedented control over where and how their messages are delivered.

The first of its kind. iMeem. with 1 billion CONTACT Bebo. Now the Social spaces offer robust opportunities to target. 35-plus 12. AdFrames. PRICING based. The Eggnetwork enables brands to  One-stop rich media network tell engaging stories with video and rich media to consumers they need where  In-house creative services team those consumers live and play online. Metacafe and Kongregate. With the  Full-page expanding rich media trailblazing Ticker. The Ticker enabled hundreds of leading brands such as Fox. VideoEgg demographic and affinity targeting options. Coca-Cola. to become part of the Eggnetwork. JibJab. Verizon and Procter & Gamble to interact with a global audience via online video. a Flash overlay and takeover experience. iMeem. the Eggnetwork unlocked the value of literally hundreds of banners millions of video streams for the first time. New observations about TARGETING advertising in social media led to the Eggnetwork’s next innovation: AdFrames. clicks. etc. Engagement is defined as when a user rolls over the (views. accountability video sites. 2008 . widgets  Vast targeted reach across leading and rich media for social. Flixster. *Data based on Nielsen NetRatings. the brand response network. Kongregate.  Demographic  Geographic New environments. the Eggnetwork post-roll developed the Ticker ad unit. gaming and Innovation.tv. The Eggnetwork also inserts brands into top video. developing a singular with an online rich media experience at no risk.  Psychographic social applications. all generally described as social environments.S. media brand experience.videoegg.4% campaigns on the Eggnetwork. packages rich media brand content and serves it up to interested audiences in REPORTING AdFrames helps make social spaces work for advertisers by delivering brand virtually any environment on the Eggnetwork. Metacafe and Scrabulous. rich media network. new solutions Targeting to deliver the right engagements  Affinity Online video was the first environment and first challenge for VideoEgg. Ford.6% Hewlett-Packard (as well as more than 250 others) have all run 18–24 36. user engages with the ad unit. meebo. Blip. video consumption. EAP is quick and easy to integrate. Once approved. Scrabulous and Warbook inside social platforms such as Facebook.AD NETWORK & EXCHANGE GUIDE SPECIAL ADVERTISING SECTION OF ADVERTISING AGE AD NETWORK [www.) ad unit and an overlay expands to fill the browser window with a full-page rich  Ability to traffic third-party pixels The network consists of such leading social applications as Flixster.com • More than 1 billion page views Fast and easy integration The Eggnetwork is comprised of publishers delivering a variety Geographic network breakdown of online experiences such as casual games. Profile data. the Eggnetwork  CPE (cost per engagement) Making social spaces work for advertisers offers a cost-per-engagement model. The advertiser pays only when a  Measure all aspects of your campaign engagements. AGE BREAKDOWN Join them at videoegg. these opportunities to deliver the right audience to its advertisers. To bring video and page content are rolled together to offer advertisers powerful brands and their stories into these challenging online environments. Brands such as Jeep. iLike. online video and • 32% U. to tell your brand story. Realizing that online video was a unique medium  In-video ads: overlays.tv. gaming and music sites such as Eggnetwork can let your brand content reach 50 million people. Flash widgets. that provides brand marketers VideoEgg has focused on social spaces since day one.com/adplatform. Publishers on the Eggnetwork include Bebo. pre. developed AdFrames. AdFrames expertise: capturing audience attention for brands in chaotic social environments. Innovation or accountability? Yes. iLike. JibJab. Michael Hess VP-Sales PUBLISHERS WHO IS ON THE EGGNETWORK 917-207-5183 Unlock social value • More than 50 million uniques mhess@videoegg. video and gaming environments brand advertisers VideoEgg’s Eggnetwork is a rich media ad network that aggregates targeted CREATIVE SERVICES audiences across social. Buzznet. Nike and 31. fully accountable to advertisers.1% Supported by an international sales force (eight major markets in four countries). the • 34% Other publisher integrates the Eggnetwork AdPlatform (or EAP) to serve a number of ad formats designed to fit into virtually any Gender Breakdown social experience.  CPM In addition to a standard CPM offering for online advertisers. and VideoEgg takes advantage of  Content Eggnetwork offers rich media solutions across an array of environments: sites. February 2008 34 April 14. Flash widgets and casual games (as well as video). • 17% Canada Publishers that meet certain minimum criteria can apply online • 16% U. Blip.com] THE EGGNETWORK THE EGGNETWORK THE NETWORK  Rich media in social.9% 13–17 Quality brand advertising 19.  Most engaging ad experience Demonstrated innovation The Eggnetwork got its start in 2006 by redefining how brands could integrate AD UNITS advertising into online video. the Eggnetwork prides itself on exclusively running quality ads from quality brands that users know and 25–34 trust. impressions every month. gaming and video sites. not just brand impressions. Disney. AdFrames is an engagement. NBC Universal.and and that today’s audience wouldn’t tolerate 30 seconds of preroll. Buzznet.K. please. enabling • Male 58% publishers to start monetizing their engaged audiences in less • Female 42% than an afternoon.

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 Flexible payment terms  Payment options—request one of three payment options from CONTACT Our team of professional network managers understands how to your network manager Michael Sprouse target ads to the right publishers to ensure the best campaign  Payments made via direct deposit or check Chief Marketing Officer results.com payouts. including overlay. Meanwhile. advertisers can then leverage our vast online network to Epic Advertising’s industry-leading. Publishers maximize their Web site services advertisers’ end-to-end search marketing needs. each of management division. creative optimization. competitive advertisements for our publishers.com Traffic generators Human Resources:  Search  Content networks Unparalleled offer search functionality careers@epicadvertising. advantage for partners in the area of marketing integrity. creative reports and more. Additionally.AD NETWORK & EXCHANGE GUIDE SPECIAL ADVERTISING SECTION OF ADVERTISING AGE AD NETWORK [www. Internet.sprouse@epicadvertising. who can be approximately 75% of the addressable confident that Epic Advertising will profitably leverage the industry’s fastest. Bazaar helps advertisers  Geographic revenue by promoting offers from our vast network of quality advertisers. and in-stream video advertising. Epic Advertising’s other division. international. manages our marketplace of online publishers eager  Competitive payouts  Dedicated network managers unrivaled knowledge in search. which have all entrusted OTHER SERVICES Azoogle also offers Facebook application monetization. Bazaar Advertising. pre-. which contains a growing agency-of-record business that limited to: which represents marketing innovation. to generate revenue by promoting products and advertisers  Custom-designed creative  Superior tracking technology performance-based marketing and media wishing to acquire new customers. assurance department that upholds the highest standards for traffic and lead  Self-service advertising platform to-understand Ad Wizard supplies advertisers with a way to promote their business quality. as the unmatched leader in data protection. To ensure publishers are getting the highest revenue yield. which enables automated keyword discovery. our streamlined search marketing solution means Finally.and midroll. With guaranteed high publishers@epicadvertising.com including eCPC.  Graphical reports  Alerts Public Relations:  Recommended offers  News pr@epicadvertising. ads from the best advertisers and a team of dedicated network managers that provides fanatical customer service and support. eCPM and conversion rate calculations. AD UNITS quality customers. improved.epicadvertising. 2008 . performance-based ad network reach the qualified customers they’re looking for. easy. Our drive large volumes of highly qualified customers through proprietary Web-search  Demographic advertisers connect to an online marketplace of publishers through search traffic.com  Web  Social networks Search for offers in the following ways:  E-mail  Portal sites  Name  Traffic type Phone: 212-308-8509  Text  ID  Category Fax: 888-666-3120 36 April 14. passing an enormous benefit onto our clients. We sit in the sweet spot of the industry.com] EPIC ADVERTISING EPIC ADVERTISING AUDIENCE Epic Advertising targets a b-to-b Conquering online community of advertisers of all sizes and performance marketing publishers looking to monetize their marketing efforts and site inventory. Advertisers that want Bazaar to manage all their SEM needs  Dayparting eager to generate revenue by promoting their products and services. sales@epicadvertising. The result is a are encouraged to talk to us about agency-of-record services to see what we have progressive. TARGETING division. efficient bidding and  Behavioral Web sites and e-mail. and in all verticals INDUSTRY STAT: ONLINE ADVERTISING REVENUE GROWTH (BY PERCENT) 50% PRICING Performance CPA. expert in-house media Epic Advertising with their brand names and online business growth. we recognized long ago that quality is far more important to  Search agency of record for post. Advertising. This optimization process enables us to generate a high volume of high. While other advertising networks operate at or below industry standards. they’re done creating ads. Publishers: highly qualified advertisers with no hassle. fraud prevention. Epic Advertising market intelligence and a vast Internet reach of approximately 75% of the has a vast Internet reach extending to addressable Internet. To that end. publishers can select which offers to promote and get Customized publisher home page paid each time they convert a customer. We are with our advertisers each step of the way—and when Epic Advertising sets the standard for marketing best practices. midsize and local advertisers. combines a highly scalable reach for our advertisers and top. Epic Advertising offers a distinct competitive customers. With a network consisting of tens of ethically and measurably.  Solutions for advertisers of all sizes in a few simple steps. This is all done Epic Advertising’s performance-based ad network division. michael. Our fast. We offer real-time custom reporting as well as the basics you expect. Publisher benefits through innovative technology and AzoogleAds. connecting NETWORK REACH advertisers to highly targeted online consumers—efficiently. self-optimizing marketplace where campaigns are continuously done for partners and how we have beaten our competition. At Epic  Award-winning creative services team buying and planning. with global thousands of publishers. Filter your All qualified publishers can get access to exclusive offers from traffic and conversions by traffic type. technology. CPC. but not Azoogle’s network contains tens of thousands of highly qualified publishers. pCPM (patent pending) 40% CPM 30% Hybrid % Revenue 20% CAMPAIGN MANAGEMENT 10% The Epic Advertising team delivers the Year most comprehensive and cost-effective 2000 2001 2002 2003 2004 2005 2006 2007 strategic online marketing campaigns for PUBLISHER advertisers and publishers of all sizes and across all industries. we are able advertisers than quantity. As the nucleus of the company. CPM.com we are always developing and testing new creative and landing Industry-leading reporting Advertisers: pages to ensure the best possible conversion rates. We have the best converting Payments buying. since 2000 Epic Advertising is a leading online performance marketing company. we’ve invested significantly in an integrity advertisers to offer a self-service solution to small. AzoogleAds manages this marketplace of online publishers. AzoogleAds. through our Epic Ad Center product. moving dynamics to their benefit. cost-effectively. This is evidenced by our impressive list of past and current advertisers and partners. is our search engine targeting options including. Epic Advertising offers a variety of tier. privacy and All IAB-approved ad units advertisers get wide-scale deployment and the most efficient means of acquiring online marketing standards.

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93% composition 212-366-8987 50% nricci@forbes. FAN engages a high-profile The Forbes Audience Network offers the best opportunity to reach the affluent the following targeting capabilities: consumer in four different luxury and influential editorial environments: business. 1 business news and financial news site on the Web.net Branded sites and affiliates in our network include: Forbes. RealClearPolitics Business decision-maker Professional/managerial News.842 General Manager. marketplace influence and high-profile audience. exclusive content and efficiency. luxury lifestyles and politics. technology. investing. However.com 41. skyscraper. highly targeted reach and customized programs  Geographic investing. many sites in those more than 25 million unique users with networks likely do not have the contextual environment. 2008 . 40% Core topics include business. Investopedia includes the most comprehensive investing dictionary on the Web as well as articles and tutorials. The Forbes Audience Network is a comprehensive collection of critical mass.com as having “exceptional quality or greater value than others of its kind. test drives.60% composition The No. efficient marketing solutions. ForbesAutos 30% Reviews. your success is your ad placements. Premium is defined by dictionary. there is no uncertainty about advertising partners. with Forbes’ trusted concentrated reach to deliver scalable. 2007 Net/MRI Media Fusion+Product 38 April 14. TARGETING FAN delivers scalable. The Forbes Audience Network can offer unique audience. 51. advice.com] FORBES AUDIENCE FORBES AUDIENCE NETWORK The Forbes Audience Network aggregates Forbes-owned media properties and affiliates to create an audience of affluent business professionals catering to our users’ interests and passions centered around business. plus the political issues of the day. 20% ForbesTraveler The luxury travel authority. stock markets. half-page and rich media PRICING Rates are based on net cost-per-thousand impressions. And with the aggregation of our online properties Since our network is more than 25 million strong. you know efficient marketing solutions to our where your money is going.forbes. Impressions are defined as the display of the ad unit on a page requested by a visitor within the Forbes Audience Network. political opinion and commentary.” Forbes Audience Network provides advertisers with NETWORK REACH a true premium community of upscale and affluent users. from inspiration to reservation. and reputable brands. advertisers benefit from both the positive Average household income: $135. that guarantee your success. including leaderboard. PUBLISHERS WHO USES OUR AD NETWORK? CONTACT Along with the scale and content to help you accomplish all your Average age: 42 Nicholas Ricci media objectives. decision guides. targetability and response rates that help marketers achieve goals. news. personal finance and luxury lifestyle. Sales brand halo of our network of quality sites and our reach to more Male/Female: 73/27 Forbes Business and Finance than 25 million users with a firm commitment to the Forbes Network brand. 10% Investopedia Your source for investing education. and affiliates that forms the Forbes Audience Network (FAN).AD NETWORK & EXCHANGE GUIDE SPECIAL ADVERTISING SECTION OF ADVERTISING AGE AD NETWORK [www. business market with both large. targetability and guaranteed. photo galleries. pictures and pricing on luxury cars. luxury A true premium community lifestyles and politics. The Forbes Audience Network represents While most ad networks boast of their premium sites. concentrated reach to key global targets among all Forbes properties and affiliates. With a combination of synergistic editorial.  Behavioral  Daytime  Income AD UNITS IAB standard units. large rectangle. user demographics or synergistic editorial.

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50% Eyewonder. 133 pages for the general market).000. Hispanics averaging a household income of $60. channel listing. Families with children 61% The online Hispanic market. 26 percent). pop-unders. 24. 40 percent of those not online1.6% Non-Hispanic otherwise interacting with a rich media ad. 10% white 9. sharing $60. they are less likely to be online than South Americans. Point Roll and Unicast among the many options HispanoClick employs to serve ad 40% Non-Hispanic messages. 18. spring 2007  Shopping (53.4 percent). and are part of a group that is growing daily.  Flexibility of payment  Demographic  Free support services We can help you profit from the work you put into your site and SOLUTIONS the traffic it gathers. March 2007  Sports vs.  Automotive of Mexicans online. chatting and fashion. Eyeblaster. playing a game or Hispanics 12. channels or  Education Cubans. offering a variety of We will represent your site and promote it to the online  Serve all campaigns with one tag (you don’t need an marketing programs.000-plus 40% differently among places of origin. Flash.com *eMarketer Hispanic Americans Online 11/2007 40 April 14. is well educated.  Internet and technology Equally important is how online Hispanics engage with the Internet. Higher household income averages are also characteristic of this online group. While Mexicans make up 64 percent of all Hispanics in the HispanoClick provides a variety of segmentation options and rich media solutions. Hispanic unique users on more than 800 Spanish-language premier sites.3%) Rich media has the added benefit of allowing user interaction. HispanoClick can adapt and adjust to clients’ needs and  Health and women formulate the right combination of target segmentation. ad unit. Nearly one out 20% of every five impressions results in a user pulling down a menu.1% display advertising by a minimum of five 30% Non-Hispanic to one in terms of click-through rates.  News Hispanics outpace their general-market counterparts when listening to music 1Simmons.” “Online 18–49 66% know that the Hispanic population.9 percent). 100 percent fill rate.S. the Internet is a vital source of communication for this group.3 percent)  Travel and buying products or services (12. one-stop shop for online media solutions. With With its offerings of best-of-breed Spanish-language advertisers.8 million strong2. Household income: Online Hispanics are more educated. Hispanic market. 2008 .  Business U. earn a higher household income. campaigns as well as ad translations rectangles. split $75. What most don’t know is that those demographics consume more pages online as well (150 vs.S.2 Other areas of strength are videos. November 2007 3Pew/Internet: Latinos Online. photos and reading or posting blogs.  Rich media technology  Streaming video INTERNET ACTIVITIES AMONG HISPANICS AND NON-HISPANICS  In-banner video 60% AD UNITS HispanoClick offers virtually every major Hispanics 53. Delivering almost 10 million monthly  Entertainment they earn more than offline Hispanics. Online reach and pricing to make any campaign a success.7 percent 2eMarketer Hispanic Americans Online.9% CONTACT Margie Bonomo 305-476-2974x204 0% Listening to music* Conducting financial activities* Researching products or services* Buying products or services* margie@batanga. white 37. Java.com] HISPANOCLICK HISPANOCLICK AUDIENCE Gender: Male 52% Leading the online Hispanic market solution Female 48% Age: By now most of us know the basic demographics of the Hispanic market.7% Rich media outperforms other forms of Hispanics 32.4% Hispanics 34. TARGETING Segmentation by:  Country  State of residence  Top 10 high-density Hispanic markets PUBLISHERS  Channel We work with brand advertisers.6 percent vs. With more than half participating in instant messaging.” 21and older 74% do not necessarily translate when looking at the online U. Puerto Ricans and Advertisers receive customized proposals that leverage the best sites.1% ad-serving and rich media technology. HispanoClick is a CHANNEL LISTINGS 44 percent of online U.. Another difference is the lower incidence U. 9.0% Non-Hispanic white 24.S. We can provide advertising community. html.S. floating banners and design. has more than Hispanics spend more time online than their non-Hispanic counterparts and 18–34 35% $900 billion in buying power. at more than 44 million. researching products or services (32. skyscrapers.000-plus 52% college vs. Hispanic. with 74 percent having completed some The increased popularity and appeal of social networking is no less significant to online Hispanics. all of whom enjoy a higher online penetration than Mexicans. We will sell your ad inventory—at a individual tag per campaign) millions of inventory impressions monthly. conducting financial activities (34. leaderboards.AD NETWORK & EXCHANGE GUIDE SPECIAL ADVERTISING SECTION OF ADVERTISING AGE AD NETWORK [www. Brilliant Digital. with daily statistics for your online  All creative types: banners.3 premium run-of-network.  No fees HispanoClick can adapt and adjust to  No volume contracts its clients’ needs. with AdInterax.hispanoclick.1 percent vs. white 26.1 percent vs. We According to the MRM Worldwide study “The Online U.S. 37.

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The IDG greater universe of technology buyers. lead Many publishers have deep expertise on a topic and very large and loyal audiences. networking. Unlike a remnant ad network.AD NETWORK & EXCHANGE GUIDE SPECIAL ADVERTISING SECTION OF ADVERTISING AGE AD NETWORK [www.” IAB ad units  728x90 Laptops/ —RICH MILLER. Then IDG monitors the content daily to ensure  Small and medium business the best quality advertising environment. the most rewarding relationships.  Mobile/wireless/telecommunications IDG offers advertisers scale and innovation solutions across their network  Networking Marketers can take advantage of IDG’s reputation and credibility built through  Open source (Linux/Unix) more than 40 years of tech publishing. Advertisers can now extend their reach to sites and and the ability to run more creative  Internet audiences they may otherwise miss through a single trusted media partner. mobile. Engagement matters for marketers and publishers  Contextually relevant ad placement. With this partnership. marketers and publishers have the answer. dayparting and geographic targeting.com] IDG TECHNETWORK AT A GLANCE AUDIENCE  Technology marketers that must reach targeted prospects across enterprise For advertisers and “The IDG TechNetwork provides and consumer categories technology publishers us with a strong platform of highly  Independent publishers that need to grow revenue while focusing on writing to serve their loyal audiences Marketers and publishers face two common dilemmas: where to place content or advertisements and what will be of most interest to readers? With the IDG targeted sites to effectively support TechNetwork.”  Security technology categories and full transparency as to which sites are represented in a  Software media buy. solid understanding of the buying process to implement effective. 2008 . storage. complements IDG media brands to give marketers an even generation and custom marketing but lack a way to generate the true revenue potential of their brands. The right content with the appropriate advertising leads to publishers storage. It has evolved to  Enterprise applications The IDG TechNetwork represents high-quality technology publishers to well-known  Executive management technology marketers that trust IDG to place advertisements in appropriate sites. small-medium businesses. offers advertisers access to quality sites and advertising programs such as road More traffic is good for both advertisers and publishers. open source.idgtechnetwork.com Hardware Open Source (Linux/Unix) 42 April 14. desktops/laptops. IDG’s editorial teams review each site for quality content before —KATHLEEN RAMIREZ. EXEC VP-CORPORATE MEDIA DIRECTOR. DATA CENTER KNOWLEDGE Workstations  300x250 Boards/ Desktops/  160x600 Chips/ Networking Memory Custom marketing solutions Storage CONTACT Kevin Normandeau Security Virtualization Web VP-Sales & Business Development Services/ 508-628-4758 SOA kevin_normandeau@idg. the IDG TechNetwork optimization and effective Web site design gained from 15 years of experience. IDG also helps its member publishers grow traffic at their  Consumer electronics sites via distribution of their content on contextually relevant IDG media brands  Hardware Lead-generation and custom marketing solutions give advertisers marketing and partner sites. marketing programs. publishers receive a share of the revenue and gain valuable member benefits to  IT management help them grow their businesses. SERVICES blocks. CONTENT CHANNELS client initiatives. It is combined with a  Sales representation and audience audiences. cool gadgets and personal technology. matching advertisers with appropriate advertiser-audience engagement through first-class content. IDG TechNetwork features highly targeted of sites. In addition. FAHLGREN ADVERTISING  Storage it is accepted into the network. ADVERTISING PROGRAMS The IDG TechNetwork  Lead generation “Being a member of the  Road blocks and sponsorships of one or more sites Enterprise Apps IDG TechNetwork helps me  Dayparting Software  Geographic targeting increase my revenues while  Retargeting Games/ Gaming CE/  Expandable banners Peripherals/ Services I spend more time tracking  Video ads and video sponsorships  Newsletter sponsorships Internet the trends and news events  Widget distribution Info Mngmnt Small/ that are shaping the data Medium Business AD UNITS Mobile/ Wireless/ Telecom center sector. The IDG TechNetwork encourages campaigns across technology sites TechNetwork becomes their sales force. More than an ad network The IDG TechNetwork. EDITOR-IN-CHIEF. The network is organized by technology categories such as security. Plus. In give us access to better reporting  Hardware return. with more than 100 enterprise and consumer sites at its comprehensive reporting. integrated development programs for technology hardware. launch in March 2008. IDG shares its knowledge of search engine  Laptops/desktops/workstations campaigns that can scale. sponsorships of one or more sites.

Road blocks and sponsorships of Video ads and video sponsorships a site or across a category of sites Newsletter sponsorships Widget distribution Lead generation programs Day parting Integrated custom marketing Geo targeting solutions designed to educate or Retargeting engage the loyal audiences of Expandable banners multiple sites www.com .idgtechnetwork.

determine the optimal approach to execute. state-of-the-art 40. coupled with the fact the U. ’0 y’ y’ y’ We provide the best available rates and .9 million unique visitors in January 2008. e-mail blasts. Chicago. Unique Visitors 18+ 10% OTHER SERVICES Newspaper Rollup 66. Adults 18+ 30% 30. We provide clients with one order and one bill for multiple site campaigns NEWSPAPER WEB SITES OUT-DELIVER NEWS PORTALS to simplify client operations. influential and and postroll. Established in 1994.S. Newspaper National Network will strategize with advertisers to Millward Brown) NNN’s research ensures delivery of smart. execute and monitor multimarket 66.000 43. engaged with advertising within the trusted newspaper environment.2 billion page views (Nielsen Online: newspaper campaigns for national advertisers with a potential reach of January 2008) approximately 66. CNN and MSNBC.000 Source: 31% reporting to our clients’ specifications. sponsorships.  Expert targeting capabilities to meet NNN is the expert ad network for newspaper media campaigns on any newspaper your every need Web site in the U. January 2008) effective solution across all types of newspaper media. Online newspapers print and online.nnnlp. 2008 . 4. Jan Jan Jan Jan Jul Jul Jul 20% terms. including vertical targeting. NNN units.880 newspaper media advertising 65. • The NNN ad network audience is the No.1 million  Behavioral. studies. San Francisco and Los Angeles. corner peelbacks.S. as well as integration with newspaper print campaigns where newspaper Web site users. sliding • Since January 2005. with access to every newspaper online in The breadth and depth of our newspaper industry backing.000 PRICING 5 ’06 7 8 05 06 07 . AD UNITS  IAB standard units. multimarket  3. to ensure that placement and 55. billboards almost 66.com 35. mass-reach sales and  66. sells and places premium. rich media Users turn to online newspaper editorial for comprehensive and reliable local content.7 million  ROO/ROI research Source: Nielsen Online: January 2008: * All Newspaper Web sites Net Web Site: 2007 Web Site Influencer Study conducted by Millward Brown  Customized solutions  Free-standing inserts  Full integration across newspapers as a medium CONTACT Ian Owen-Ward VP-Digital Development 212-856-6337 iowen-ward@nnnlp. MEDIA RESEARCH specific placements. ’0 . small or niche. We will customize plans and present solutions to of the top 25 markets.000 47% U. January 2008) to suit client specifications.000 45. video pre- The ad network delivers a high-quality audience that is affluent.000  INFLUENCERS  Plan. nationwide.  Among others available are deliver the efficiency of national reach with the power of local engagement. Newspaper National Network is a private partnership representing virtually all of the TARGETING newspapers in the U.4 million ethnic and college AOL News 23. We provide advertisers and their agencies with the most comprehensive and cost. (comScore. non. conduct proprietary client effectiveness delivering news portals including Yahoo News.000 campaigns in any newspaper in the 60.000 50% marketing goals are met.—large. 44 April 14.000 Nielsen Online - including post-campaign analysis.6 million Web nonusers Web users  Newspaper print: Includes dailies.AD NETWORK & EXCHANGE GUIDE SPECIAL ADVERTISING SECTION OF ADVERTISING AGE AD NETWORK [www.com 35.9 million uniques monthly. the digital newspaper audience is up almost 55% to delivers the ideal environment for advertisers to reach attentive consumers.  The ultimate in customization.S. AUDIENCE Newspaper National Network is the primary.com] NEWSPAPER NETWORK HIGHLIGHTS NATIONAL NETWORK Newspaper National Network is the premium consultative newspaper advertising network in digital and print for national advertisers. NNN leverages the power of local audiences to make newspapers national for advertisers.4% +52%  We work closely with all third-party Up 5 50.9 million  Communications planning Yahoo News–U. 1 digital news source.330 analytic vendors and provide 40% comprehensive. out. 300x250 rectangle.S. NNN packages. (2007 Web site Influencer Study conducted by AND PLANNING desired. research and ground-breaking industry (comScore. ’0 . make NNN unique.S. geographic and 0% Newspaper Newspaper demographic targeting CNN. MSNBC. Newspaper National Network clients have access to all newspaper Web sites— Newspaper National Network connects national advertisers to newspaper audiences in 160x600 skyscraper anything from a focused buy to a national multimarket campaign. (Nielsen Online: 2008) Newspaper National Network provides marketers with home page and content- • Newspaper Web site users are 52% more likely to be influencers vs. 35. We put our clients first. CAMPAIGN UNIQUE USERS JANUARY 2005 — JANUARY 2008 (000) NEWSPAPER WEB SITE USERS ARE 52% MORE LIKELY TO BE MANAGEMENT 70. including 728x90 Thousands of newspaper Web sites to choose from leaderboard. geo • Newspaper Web sites are the most-visited destination in local markets in 22 effective and efficient campaign strategies targeting or demo targeting.9 million monthly unique visitors marketing arm for the newspaper industry for national advertisers in print and 18 and older (Nielsen Online: January 2008) digital newspapers.com NNN has offices in New York. We also meet advertiser needs. roadblocks. 36. that NNN is 100% dedicated to the newspaper medium.

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300x250. destination-based and regional content AOL’s premium content  Daypart Publishers can now join AOL’s network of more than 95 premier brands. increased audience Package (UAP) compliant (728x90. The recent addition of Bebo.com home page and the Winamp Media Player. Engadget. TMZ. men video. eliminating significant overhead.* index of videos grew to more than 100 million.. promotion throughout the network. search. Truveo has also launched • AOL Latino is a leading bilingual portal for U. Queries per usage day. Asylum.* of the most engaged audiences on the more than 500. while Truveo’s • Black Voices is one of the premier sites for the African-American community. AOL teamed with HP to include localized versions of solutions.* across the Truveo search network increased twentyfold in 2007.aolmedianetworks.com. AOL’s network of Web properties is among the top three in the U. Hispanics. Affiliation also allows publishers to reduce both fixed and variable costs. PopEater.com premium content sites. drawing an average of 109 million unique visitors each month. AOL offers the following AOL is your single source for comprehensive monetization: solutions:  Multichannel solutions • Video • Display. adults 35-plus. the AOL also leads the industry in consumer engagement. the AOL. Italy. is the No. Joining a vertical AOL channel (e. AOL has relaunched all its major programming channels— As part of its aggressive international growth plans.  Product extensions • Cross-promotion AOL’s premium content at a glance: Contact information: • Content integration 105: Number of consumer brands in the network Laura Lasiter • Products and platforms for your site 109 million: Unique visitors per month VP-Sales 678-731-6177 AOL is now a part of Platform-A. • Audience insights and analytics • Search AOL Money & Finance. Joystiq. India. Sports and Living—and launched several new Austria. developed in partnership with Warner Bros. AOL Desktop.S. Spain. Black • Text  Value-add services • Mobile Voices. AOL has audience spends nearly twice as long on our pages as on Yahoo. all of the variable costs associated with ad serving and hosting. young adults 18–34. In addition. • Rosters/data match launched breakthrough products such as BlueString. U. AOL brands consistently rank at the top of their opportunities across its sites categories.com portal and other AOL services as the default setting on HP  Demographic computers shipped in the U. By joining an AOL channel. sponsorships  Geographic PUBLISHERS • Data targeting. and myAOL. environments and a full suite of advertising solutions.S. 1 messaging service in the U. 35–64. to hundreds of premium and performance-based advertisers. *comScore Media Metrix. Moviefone. contextual relevance in premium including men 18-plus. DIY Life. and likely even remove. 46 April 14. most important. February 2008 social media network. The AOL Network • Cluster solutions AOL. AOL’s premium content is Universal Ad potential for new content and products. Belgium. AOL Safety and Security. average minutes per  Contextual and share their pictures and movies. seniors 55-plus.. averaging more than 30 minutes Truveo now reach more than 50 million unique visitors per month. Among these: NETWORK REACH AOL’s premium content reaches 109 • MapQuest is the most popular provider of online maps and directions million unique visitors on average per in the U. • Age/gender/household income In addition. Poland. Sweden and comprehensive suite of targeting sites. rich media and mobile. AOL Television. Telepictures Productions. Top channels include AIM.* localized versions in 16 countries. MapQuest. Health) Ad units brings increased site traffic.S. which lets users easily store AOL consistently leads in average minutes per usage day. the Netherlands. Truveo. Money & Finance. including targeting. Taking advantage of Platform-A’s ad-serving capability enables a publisher to reduce.S. 2008 . News. AOL News. AOL has launched portals in AOL’s premium content offers a including News. Sites powered by • TMZ. Numbers shown are averages. continues to expand its reach with month. and Advertising. women 18-plus. increased brand visibility. a top global • Via content networks and home pages.* AOL’s leading video search engine. MSN or Google. Hispanics and African- With premier brands—many of them category leaders—AOL attracts some of the Americans. according to comScore Media Metrix. will drive AOL’s level of user engagement even further. 160x600 and 150x600). AOL Body. Web. AOL Music. AOL effectively replaces the ad operations team and sales force. 1 domestic entertainment news site. AOL’s premium content has some • AIM is the No. TARGETING CAPABILITIES In the past year. video.S. Joining AOL’s premium content lets you focus on what you do best: building great content and products for your audience.000 new videos uploaded to the Web each day.AD NETWORK & EXCHANGE GUIDE SPECIAL ADVERTISING SECTION OF ADVERTISING AGE AD NETWORK [www. including: Switched. TACODA’s and Quigo’s industry-leading 30: Minutes for each visitor per usage day targeting capabilities. More recently. including Asylum.com’s massive online advertising network. Autoblog. • Ad serving • Performance AOL Email and AOL Living. audience only. mobile.g. publishers 13: Minutes for each visitor per visit benefit from Platform-A’s extensive sales expertise and gain access Source: comScore Media Metrix 2008. Stylelist and Switzerland. including AOL • Audience affinity Mail. and more than two dozen countries worldwide. largest and most engaged audiences online.com] PLATFORM-A: AOL AOL AUDIENCE AOL reaches more than 60% of every major demographic audience segment. AOL has upgraded its industry-leading product suite. Additionally. which lets them customize their page and average minutes per visit. which brings together AOL’s 152: Page views for each visitor per month platformasales@aol.S. women 25-plus with children. AOL Parental Control tools. Sports. engagement and. AOL’s content offers marketers instant scale. search and contextual listings • Rich media WHO USES OUR AD NETWORK • Cross-platform integration • Integration and sponsorship • Latest targeting techniques Each month. Green Daily.

M oviefon IM the indus try in consume e x pe r ie n c es like A r engagement with premier MapQuest. Stay all day if you .com. Z and AOL. We lead . G o nuts.Want to go de . TM w an t . ep wit s t hey love h your aud site ience? Then spend some time on the AOL e.

Auto Intenders and Gadget AOL’s premium content sites and Advertising. AOL’s leading advertising organization.com technology or health care and command significant spending power.. reviewed three times per  Demo overlays help define and test segments week for offensive content  Daypart  Retargeting PROFILES OF SEVERAL POPULAR AUDIENCE SEGMENTS AD UNITS Auto Enthusiasts We accept standard IAB rectangle Car hobbyists who read about the latest models.244.000–$99. New York Times Co. TACODA helps audience segments. Since 2001. tailor your content to your audience and drive marketing strategy Business Decision-makers CONTACT  Full control of ad selection Individuals who take an active interest in business news and 646-674-2700  Audience reseller opportunities strategy. as well as third-party ad servers Demo Comp Index such as Atlas and DART.999 110 We help our clients maximize returns with analytics in hand.000–$99.999 122 mid.000-plus 132 Source: comScore Media Metrix. NETWORK REACH TACODA runs one of the world’s most advanced behavioral targeting advertising The TACODA network reaches more than networks. with proprietary technologies that help uncover the online habits of 140 million people online and continues your best customers and target like-minded people across the Web. They follow financial markets for industries such as sales@tacoda. look for car parts (300x250).com.993. Coca-Cola Co.com.com] PLATFORM-A: TACODA TACODA AUDIENCE We help marketers find their customers TACODA is the industry leader in behavioral solutions and audience insight. the company has provided advanced behavioral targeting solutions and analytics to audience composition analysis leading brand marketers and publishers including AT&T. 2008 .  Audience intelligence that helps you boost sales. media partners and gardening projects include AOL. Unique Users 11. or have a keen interest in vintage or high- skyscraper (160x600) ad units. GlaxoSmithKline. and to grow monthly.906 Demo Comp Index Age 45–54 120 Children No 108 Household income $100. As online with a number of discrete part of Platform-A. we help publishers and e-commerce companies precampaign-planning tools that show increase the value of their inventory and learn about the online Trendy Homemakers reach against spending levels. HGTV. Roebuck & Co.  Geo • Smartest audience segments: The only network that uses comScore data to • Clean network: A transparent list of premium sites. remodeling to each publisher’s specific needs. TACODA makes it easier than ever before for marketers to harness the full power of digital media to solve their marketing problems. With the power of TACODA’s advanced behavioral targeting and Household income $75.596. Together with Homemakers. NBC Universal.. We provide a suite of products tailored Women who take charge of their homes’ decorating.tacoda. and Unique Users 9. and our network advertising initiative gives consumers the segments Here’s how we do it: ability to opt out of our network. Bank of America. We work  Higher rates for unsold inventory Age 25–34 136 with all major ad servers and provide full  More relevant ads for visitors throughout the site Household income $75.984 PointRoll. • Consumer privacy protection: We never use sensitive information to target  Behavioral: standard and custom advertising. reach and frequency. Time Inc.and post-campaign reporting.com. General Motors Corp..AD NETWORK & EXCHANGE GUIDE SPECIAL ADVERTISING SECTION OF ADVERTISING AGE AD NETWORK [www. Kelley CAMPAIGN Blue Book.com. Fox.213 MANAGEMENT USAToday. campaign TARGETING Procter & Gamble Co. • Planning tools: Assist with media allocation.and post-campaign reporting: Helps you understand the success of your Cadbury Schweppes. including Eyeblaster. FoodNetwork. Gender Male 120 PUBLISHERS Age 35–44 128 PRICING All campaigns are priced on a CPM basis. activities of their visitors. Klipmart and Unique Users 1. Major U. the largest online advertising Geeks. A dedicated representative works to Demo Comp Index ensure desired marketing objectives are Publishers’ benefits: Gender Female 112 met throughout the campaign. And we performance automobiles work with most rich media providers. such as Trendy connect people and advertisers with whom and what they want. leaderboard (728x90) and and accessories. and Sears.S. December 2007 48 April 14. • Pre. eBay. network.

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your online properties. operating as separate entities.com’s Widgnet advertising solutions: With CONTACT ADVERTISING.260. As part of Platform-A. 2008 .com makes it easier than ever for marketers dedicated account management teams are focused on driving results by targeting  Search: SEO and SEM to harness the full power of digital media to solve their marketing problems.advertising. rich media and video PUBLISHERS Advertising. including: organization. We have maintained this industry-leading position for 46 We believe that the next digital era is upon us and that we can own it by serving consecutive months.COM NETWORK REACH ADVERTISING.COM Advertising.com has emerged as the world’s largest display advertising network— Advertising. based on comScore demographic profiles.com can deliver results. awareness. we complement direct automatically allocated across our sales and advertising efforts by helping you: network based on the highest expected  Manage your online ad serving return for the advertiser and publisher.com offers marketers a variety but we’re not stopping there. your ads appear inside applications users choose Mike Peralta and use every day. generate TECHNOLOGY across display. Advertising. can utilize our MADX technology to help create. AOL’s advertising of ways to engage audiences. psychographics. • Our ad-serving platforms enable you to manage your TARGETING CAPABILITIES AD-SERVING direct advertising campaigns effectively and efficiently Whether you are looking to drive traffic to your site. Our award-winning and  Mobile targeting capabilities.com has the capability to deliver integrated online  Display brand-building solutions. video and mobile channels. We consider ourselves our expected performance.com’s  Monetize your unsold inventory loyalty.548. provides the greatest  Browser targeting: Target IP addresses based on browser manage your inventory for you. affiliate  Performance and search.com reaches 90% of the online audience—more than any other online property.  Video  Rich media Together with AOL’s premium content sites and TACODA’s industry-leading our LeadBack suite of behavioral targeting solutions. advanced learns and refines ad placement across technologies and endless supply of top advertisers enable you to our network based on observed and make the most of your inventory. Advertising.COM KEY STATISTICS Widgnet.000 Advertising Sales  Daypart targeting Percent reach of total U. monetize and maximize Our AdLearn technology continually publishers’ inventory. advertisers and real-time optimization inventory network to Web sites that index high against any target  Video: Our Lightningcast video ad- guarantee your display. lifestyle or any other comScore metric. showcase and sell your  Psychographic targeting: Target based on specific mobile ad space. OPTIMIZATION provide all the tools needed to manage. language.  Mobile: You can choose to have us impression once at your site.S.com Average pages viewed per month 77. view • Our ability to efficiently drive your target audience to industry categories by targeting IP addresses matching performance and check earnings. makes it easy to manage your ad-serving • Our cross-channel solutions. and monetize the consumer specific SIC (Standard Industry Classification) codes. increase purchase intent or develop customer  Display: ADTECH. Advertising. Senior VP-North American Total unique visitors 166. serving platform operates with all  Channel targeting: Serve ads to specific. display ad-serving platform. including our award-winning AdLearn optimization platform and *comScore Media Metrix IAB standard units. arsenal of top-notch  Demographic targeting: Target campaigns across our activities.709. Ads are publishers’ advertising service partner.* We reach across the entire Web using the most advanced what consumers want—relevant content and advertising—across the entire Web.000  ZIP Code targeting mperalta@advertising.2% Platform-A Average daily visitors 72. Our real-time  Maximize your return on marketing reporting and payment interface allow  SIC code targeting: Target consumers within desired job and you to control your campaigns.com reaches nine out of 10 online consumers. mobile. including springboards. Our flexible programs.AD NETWORK & EXCHANGE GUIDE SPECIAL ADVERTISING SECTION OF ADVERTISING AGE AD NETWORK [www. AD UNITS technologies. or you return for your marketing efforts. SOLUTIONS Advertising.000  Geographic targeting comScore Media Metrix February 2008 50 April 14.com] PLATFORM-A: ADVERTISING. including display. sites within our content channels. with scale across multiple networks. online consumers 88.  Advertising. such as time spent on the Internet. premium content major media players and offers never goes unsold. video. dynamic ad serving. video and mobile inventory audience.com and ADTECH. Advertising.  Affiliate Advertising.

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AOL’s advertising organization. or you ad placement across our network based can utilize our MADX technology to help create.694.A. behavioral and performance  Daypart  Value-add services  Behavioral Platform-A combines four industry-leading advertising platforms— • Audience insights and analytics  Vertical the legacy AOL Network (premium CPM/reservation-based • Ad serving advertising). Platform-A mperalta@advertising.000-plus: Number of Platform-A domestic and international Web sites  Mobile: You can choose to have us manage your inventory for you.5%: Reach of total US online consumers media players and offers dynamic ad serving. complete the integration of our • Age/gender/household income engagement. Source: comScore Media Metrix 2008 ad space. • Contextual. objectives. allows you to  Performance PLATFORM-A CORE STATISTICS: easily manage your ad-serving activities. understand their demographic. mobile.*  Demographic Platform-A connects marketers to their audiences with a high level of AOL will continue to build the Platform-A brand. Ad Sales. We also optimize advertising based on the behavioral interests that resonate with an advertiser’s key audience. Leveraging conversion data—anything from newsletter sign-ups to event registrations and online purchases—will increase brand performance and drive more response with less waste. view performance and advertisers that measure success with a check earnings. Our sophisticated reporting allows us to discover the behavioral profile of the consumers who are most receptive to your message.000: Average daily visitors payment interface allows you to control your campaigns. unsold inventory and deliver the highest value for each and every  Video impression.  Affiliate 166. that relevance is the antidote to fragmentation. reaching more consumers than anybody else.com  Monetization extensions AD UNITS (targeting with scale) and Quigo (contextually-targeted sponsored • Opportunity to sell Platform-A network inventory Platform-A offers marketers a variety of links)—into a single solution. but we believe consumers.  Text Platform-A offers publishers a single yet flexible source for you can trust Platform-A to meet your needs. showcase and sell your mobile on observed and expected performance. With our experienced and scaled global sales staff. • Cross-platform integration • Data targeting.AD NETWORK & EXCHANGE GUIDE SPECIAL ADVERTISING SECTION OF ADVERTISING AGE AD NETWORK PLATFORM-A: PLATFORM-A AUDIENCE PLATFORM-A Audience insights guide all Platform-A solutions.com’s display ad-serving platform. behavioral relevance and rich display. Platform-A offers a comprehensive suite Platform-A already has the Web’s best monetization engine.  Rich media monetizing assets. In audiences. industry-leading you craft and place your brand’s message. back-end metric. Web’s best advertising technologies. ultimately. NETWORK REACH Platform-A reaches nine out of 10 online Today’s media environment is more fragmented than ever before.000: Total unique visitors  Video: Our Lightningcast video ad-serving platform operates with all major OPTIMIZATION 90. Platform-A’s simple solution eliminates the pain and Platform-A is the only network that can take on 100% of your  Display inefficiencies of managing several ad networks. Our best-of-breed sales force and category.com 52 April 14. TACODA (behavioral targeting). including: By integrating unparalleled reach. recent acquisitions and expand Platform-A internationally. Ads are automatically allocated across our network based on the highest expected return for the advertiser and publisher. targeting capabilities and the largest online advertising network into a unified solution for building brands that perform online.763. 2008 . Advertising. CONTACT Mike Peralta SVP N. including: short. psychographic and behavioral characteristics and. tools and social networks makes us uniquely positioned to deliver what consumers TARGETING and advertisers want. decide how Platform-A integrates a vast array of premium content sites. video. efficiency and ease.5: Average pages viewed per day technology continually learns and refines 20. destination-based leading advertising tools enable us to deliver unparalleled value • The latest targeting techniques and regional content to our network partners. Platform-A’s vast network of sites. including:  Integrated and sponsorship  Mobile  Search WHO USES OUR AD NETWORK AD SERVING TECHNOLOGY  SEO and SEM  Display: Adtech. • Audience affinity *comScore Media Metrix 2008 • Cluster solutions • Rosters/data match PUBLISHERS  Contextual • Via content networks and Platform-A Publisher Network  Multichannel solutions sponsorships Platform-A delivers on the promise of increased yield and • Display. when they want it. search and contextual listings  Geographic publisher value. Our real-time reporting and Platform-A offers several solutions for 74. This Platform-A. Advertising. This integrated approach enables us • Products and platforms for your site ways to engage with their target to sell inventory across the four platforms and maximize yield. powered by the of targeting technologies. makes it easier than ever for information helps you find target marketers to harness the full power of digital media to meet their marketing audiences. Our performance 67.

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please Technology 40 Travel Finance The result: more scale and value for advertisers. makers 4% Credit card Exceptional flexibility and service applicants IAB standard ad units. mortgage 7% shoppers 15% The Revenue Science platform helps publishers deliver relevant audiences to advertisers. MARKETPLACE to help increase your campaign AUDIENCE SCALE performance.5 19 18. PUBLISHERS WHO REVENUE SCIENCE REACHES Custom segments are available to help achieve your campaign goals. Retirement 8% Revenue Science then makes its behavioral data available to planners 4% skyscraper. with Auto loan Career REVENUE one of the first behavioral targeting solutions on the market. Auto For more information. Utilizing existing or custom e-mail leads—all from using Revenue Science.2 contact us at: for publishers. 21.6 www. You can foster product engagement while gaining • Powerful Boolean logic insight into your perfect target audience. it can be nearly impossible for marketers to users enable us to accurately assess choose the one that is right for them. Access to the network billions of qualitative behaviors a day and a reach of more than 120 million unique With a plethora of online ad networks.8 them to provide behaviorally targeted inventory to other sites as 60 48. That’s why Revenue Science. wide sky. 5. The Small  Demographic Home behavioral engine tracks user behaviors across a publisher site business owners accountants  Geographic 9% and/or other sites in the Revenue Science Targeting Marketplace. Gannett. FINANCE More revenue and superior targeting platform SEGMENT creative retargeting and contextual. people get thrown into an audience or segment with the bare minimum of activity—using a single visit or only simple retargeting. a 98% increase in Web-driven phone calls and a 29% increase in  Health behaviors that match specific requirements. Revenue Science enables clients to pick and choose in page views. targeted Real estate and Education seekers medium rectangle and pop-under. 100 REVENUE SCIENCE team provides optimization and reporting training sales organizations or providing best practices. based on users’ online behavior. an originator of consumer intentions and categorize them behavioral targeting technology. enabling 59. leaderboard. New York Times Digital and Wall Street 20 info@revenuescience. marketers hit specific targets wherever they may be. Perhaps that’s why companies such as AOL. premium publishers and Let Revenue Science help you discover ad networks—enabling marketers to use the Revenue Science Targeting Marketplace your ideal audience with ultimate to execute a single buy to reach a qualified audience anywhere on the Web.9 888-308-3444 Health Financial Times.com 0 54 April 14.  Shopping The first-of-its-kind Revenue Science Targeting Marketplace connects people to  Technology • Proven performance engaging advertising with the most advanced behavioral and targeting capabilities  Travel Revenue Science boasts the industry’s longest track record of delivering effective available.revenuescience. Our dedicated account management with situations that may arise—whether it’s building segments. as Revenue Science provides a superior targeting platform because SAMPLES well as other targeting options such as: it gives publishers true insight into their audiences. including banner. the first true behavioral marketplace where anonymous behaviors of more than 120 million individuals are tracked and aggregated from across the Internet.com. achieve powerful results such as these: Leverage Revenue Science’s massive data to qualify for our automotive audience.com Journal Online use Revenue Science to help monetize their sites. improving brand awareness. No matter what the campaign data intelligence to reach the right people. Revenue Science uses Boolean conversion rates as high as 33%.2 well as import and export behavioral data with other publishers. Revenue Science can help marketers harness the power of behavior to based on multiple criteria that demonstrate interest or intent to buy. Revenue Science has relationships with most major portals.AD NETWORK & EXCHANGE GUIDE SPECIAL ADVERTISING SECTION OF ADVERTISING AGE AD NETWORK [www. 2008 . publishers. With some networks.com] REVENUE SCIENCE REVENUE SCIENCE Revenue Science technology tracks.000 responses with daily warehouses to effectively reach your specific actions such as filling out a loan calculator. for a total ROI of 125% based on target audience.  Entertainment Leveraging years of analytics experience from working with the world’s top • A high-end auto franchise received a 54% increase in site visits. created the Revenue Science Targeting Marketplace— into targetable audience segments. publishers can choose to extend their your target audience. customer value. seekers 1% seekers SCIENCE 19% Site retargeting. every time.9 us. inventory to a marketplace of thousands of publishers. Revenue Science is a clear industry leader. enabling them to create high-quality. audience segments that maximize the value of their inventory. We offer more than 75 logic to find and segment multilayered behaviors to reach the right audience. stores The Revenue Science and aggregates anonymous behavior marketplace: beyond data gleaned from user behaviors across our targeting marketplace. search retargeting. Campaign analysis reports Premium partners and ultimate control (in millions) 80 Shopping will help you better understand and reach Entertainment With Revenue Science. Lifestyle 120 Your 100% satisfaction is important to Dedicated media services managers answer questions or help 103. users might read multiple articles and take • A national retailer generated more than 40. a 73% increase  Financial services publishers since 1999. The Revenue Science marketplace ensures that each and every audience is qualified objective is. All behavioral targeting and network technologies are not Stock traders 9% created equal. at the right time. more revenue 30. market-driven segments in areas such as: • A telecommunications company reduced its cost-per-action by nearly 25%  Auto • Marketplace advantage while generating an increase in program adoption.  Lifestyle segments.revenuescience. For example. The efficiency while increasing your reach and advantages of the Revenue Science marketplace go far beyond convenience. 25%  Daypart providing access to billions of behaviors and more than 120 Business  Internet speed decision- million unique users in a single day. and the marketers that choose Revenue Science benefit from advanced behavioral targeting for a wide variety of clients.

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But they’re a different business than an ad exchange. we love getting the question.rightmedia. In some cases. Contact us to learn more about advanced applications of the exchange. all-encompassing ad management The Right Media Exchange (RMX) set the course for digital advertising’s exchange sector in 2005. publishers and ad networks  Direct relationships with more than 145 members  More than 30. and the efficiency and Exchange platform. PROFESSIONAL SERVICES Sellers. agencies. Right Media has made the concept of a fair. largest exchange marketplace for advertisers. They bring unique value to the community and aggregate supply and demand to help their constituents trade.  An intermediary between advertisers and publishers  Fosters the largest open community of buyers and sellers (advertisers. The exchange gives them everything they need to do it—the platform.000 buyers and sellers.  Solely a vehicle for nonpremium advertising agencies. we’ll even  An ad network that buys and sells media  Powers your entire ad business manage it for you. adoption of ad exchanges. are you armed to navigate the chaos of a fragmented ad market and drive better WHAT IT IS… … AND WHAT IT ISN’T ROI? Professional Services can be your partner in managing your ad business The technology platform that effectively. FREE AD SERVER Mid/long-tail publisher looking for a free ad server and a way to manage ad networks easily for maximum profitability? Try Direct Media Exchange (DMX). trading more than 5 billion impressions daily  Consolidation of all relationships Professional services Control  Experts to help you manage your business  Brand/user protection from harmful ad/site content  Innovative practices  Standardized. profitability that result for all participants.com Now let’s be clear. common platform to build on  Replacement for or supplement to another ad server Community  RMX—the first. guidance and link to the rest of the market to expand the scope of their business and drive new revenue. Still. advertiser/agency or network looking for an enterprise-level. tools.com] RIGHT MEDIA EXCHANGE RIGHT MEDIA SOLUTIONS EXCHANGE PLATFORM The platform for digital advertising Larger publisher.rightmedia. publishers. do you have the market-driven tools and insights to capture advertiser budgets and maximize yield? Buyers. all buyers and sellers need to think of new ways to grow their businesses. Ad networks are a critical part of exchanges and our industry. 2008 . and not what you thought at all.AD NETWORK & EXCHANGE GUIDE SPECIAL ADVERTISING SECTION OF ADVERTISING AGE AD EXCHANGE [www. from both solution? Get on the Right Media participation and development standpoints. networks)  A plug-and-play solution  Protects your brand and users CONTACT  Empowers you to manage and innovate your business Visit us at www. 56 April 14. open marketplace. Since then. has been enthusiastic. fundamental in our industry. “What exactly is the Right Media Exchange?” because it may be more than you think. detailed creative classification  Consulting services  Channel conflict controls  Outsourcing services  Business partner controls  Reporting controls A VEHICLE FOR EVOLUTION With the market as fragmented as it is today. THE FUNDAMENTALS Foundation  Premium and nonpremium ad serving  Automated ROI/campaign/inventory management  Cost per whatever (CPW)—any and all pricing models  Powerful targeting and reporting  Open.

fair marketplace for all buyers and sellers of digital advertising in 2005.rightmedia. to integrating into your existing infrastructure Community: 145+ members.000+ buyers and sellers. to auto-optimization. The Right Media Exchange platform: Foundation of your entire ad business. It’s a fundamental part of the Right Media Exchange. But it’s not the only part. from ad serving. 30. 5+ billion daily transactions Controls to protect your business. . When is an ad exchange more than an ad exchange? When it’s the Right Media Exchange.com to find out more about joining the Right Media Exchange. and drive more value out of every impression you buy or sell. Visit us at www. We created the first open. from Media Guard’s defenses against harmful ads to business partner controls Professional Services to help you manage your exchange business and innovate Take a holistic approach to running your ad business. to every kind of pricing.

• Retargeting  500 million search terms This delivers the highest conversion rates of all targeting methods by reconnecting • Behavioral targeting advertisers with their past Web site visitors or with users who have previously seen Specific Media’s unique Behavioral Targeting Index assigns a score to each anonymous their online ads in category buys outside the Specific Media network. major brand advertisers in the  Text ad units automotive. consumers monthly. sales@specificmedia.com Provides pre-campaign analysis that gives including reach. AUDIENCE INTELLIGENCE REPORTS PUBLISHERS Pre. top referring  Offline and Online Sales Impact Demonstrates the offline and online sales sites and engagement duration. premium publishers benefit from Specific  Ad Effectiveness consumer-branded publishers reaching: Media’s advanced user-targeting technologies.specificmedia. which ensures that ads are highly relevant to the immediate Specific Media enables advertisers to combine targeting methods to reach highly specific context being viewed and provides additional valuable inventory outside standard DATA NETWORK audience segments online such as “men who like sports and frequently travel for category buys offered by other networks.” • Geographic targeting  95% of all online consumers • Demographic targeting Advertisers can target users by location as well as customize messaging and creative  365 million global online consumers The company’s patent-pending Demographic Prediction Technology targets users. Furthermore. including seven of the top 10. sophisticated pre.  2 million Web sites Web sites. NETWORK REACH Data network Specific Media's Premium Network of Specific Media’s broad and deep insight into consumer data makes the company’s Specific Media’s advanced targeting platform consumer branded sites reach: targeting capabilities highly accurate and scalable. The company maintains high-quality network standards for its  26 million U.  U.K. consumers monthly. Utilizing  Video preroll Specific Media’s proprietary targeting technologies.specificmedia. Consequently.AD NETWORK & EXCHANGE GUIDE SPECIAL ADVERTISING SECTION OF ADVERTISING AGE AD NETWORK [www. • Contextual targeting  18 million consumers in France Advanced algorithms dynamically categorize Web site content into more than monthly Targeting capabilities 3. including demographic profiles.S. Its industry-leading Data  More than 140 million U. retail.  Post-Buy detailing dollars per buyer. comprised of standards. rich media than 300 of the Fortune 500 companies.K. not for optimal geographic relevance. consumers Network provides anonymous consumer information reaching more than 95% of all monthly user. Flash. 888-376-0030 online campaign on consumers’ Internet www.and post-campaign audience intelligence reports for brand  Ad Effectiveness CONTACT Illustrates the impact of an advertiser’s advertisers. gender and household income. Interested publishers may inquire by contacting  U. consumers monthly service categories.and post-campaign reporting  Preferred Partner Since 1999.300 product and online consumers. These categories may be customized and provide advertisers with technologies to connect advertisers with their target audiences online. Specific Media has worked with hundreds of top-tier valuable brands with sites that meet the highest content quality  Post-Buy online properties and created its Premium Network. The combined  25 million consumers in Germany the ability to target very specific or very broad audiences.S. purchase behaviors. OFFICES  18 million consumers in France monthly. frequency. SPECIFIC MEDIA Premium Network is reserved for consumer-branded publishers. residing in the New York area.  France  Germany SPECIFIC MEDIA’S CUSTOMIZED AUDIENCE INTELLIGENCE REPORTS Through its deep anonymous consumer complete picture of who was reached and PRIVACY STATEMENT data and key partnerships with industry. Anonymous consumer data business. packaged goods and financial industries. search keywords. 2008 . how effectively they were reached.K. impact of an advertiser’s online campaign. rating the likelihood of a purchase among more than 3. Specific Media offers its Premium Network of consumer-branded sites and a AD UNITS comprehensive suite of targeting capabilities enabling advertisers to target specific All standard formats are accepted: audiences online with scale and accuracy.300 categories. included in Specific Media’s data. advertisers.com] SPECIFIC MEDIA SPECIFIC MEDIA TARGETING TECHNOLOGIES  Demographic The global network  Behavioral for brand advertisers   Contextual Geographic Specific Media is a global technology and online media company founded in 1999. including demographic reach. This anonymous data is formulated with the company’s targeting  26 million U.com  Preferred Partner activity by measuring lift in key areas. reach highly specific audiences online. size of its Premium Network and Data Network enables Specific Media to identify monthly and accurately target a larger number of consumers than other networks. No personally identifiable information is leading consumer measurement services. dollars per Provides post-campaign analysis offering a transaction and competitive share. The company currently works with more  Display.S. engagement. search and competitive share. Specific Media provides an array of GRPs and frequency distributions.com. The Premium Network ensures that advertisers associate their publishers@specificmedia. brand deep insight into target audiences. The  Retargeting company is a top advertising network throughout North America and Western Europe.  Offline and Online Sales Impact  More than 140 million U. participation in Specific Media's  25 million consumers in Germany monthly. 58 April 14. among others. This key competitive distinction enables highly accurate targeting by  85 million Web pages categories such as age.

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have strong partnerships with third-party companies. to preference. a Nielsen company. execute targeting and  Advanced targeting capabilities media placement. JL360. and Mindset Media. We brand and direct response marketers.com] 24/7 REAL MEDIA NETWORK HIGHLIGHTS AUDIENCE 24/7 Real Media offers the paramount targeting solution to deliver the right 24/7 Real Media helps advertisers. is celebrating more than 10 years of  Daypart targeting lifestyle. creative.500 quality Web sites. generate revenue and satisfy advertisers. and Flash-based Juice wanted to drive visitors to its stores over the course of a two week campaign  Increased revenue with a “BOGO” (buy one.247realmedia. based. including rich media.com 60 April 14. publishers and partners. ad sizes  Deliver all digital formats across all  Excellent service digital platforms (mobile. 24/7 provides the highest in quality assurance standards as well as skilled and experienced personnel. in-roll video. that enable us to deliver valuable research.  Roadblocking  Custom PUBLISHERS CASE STUDY AD UNITS 24/7 Real Media helps Web publisher affiliates increase the value THE BRIEF 24/7 supports any digital ad format of their inventory. we have compelling targeting 24/7 offers the most advanced targeting: techniques involving online and offline consumer research. 2008 . want to reach.sparaga@247realmedia..  Keyword/search • Mindset Media buys: Our partnership with Mindset Media makes it possible for Our stellar reputation is solidified by our competent personnel. Jamba Juice is a vendor of specialty blended healthy beverages. This allows advertisers of the lifecycle. We have unparalleled industry  Technographic experience and pivotal relationships with agencies. the consumer lifecycle. • Best payout rates in the industry THE APPROACH  Content targeting: 24/7’s Women’s channel OPTIMIZATION  Control of advertising and brand integrity  Geographic targeting: California and other regional markets We analyze performance and optimize • Unequaled access to top national brand advertisers  Retargeting: serving ads to people who have previously visited Jamba Juice’s throughout each campaign for best • Preview advertising creatives for content and quality site. DTV) Ad sales: We interact with ad agencies and advertisers daily  Audience intelligence and yield across the globe. customizable reporting includes campaign. showing interest in its products results.  Lifecycle targeting The customer lifecycle is the foundation of customer involvement with a brand over  Search retargeting • Search retargeting: We enable marketers to target and customize display time. detailed demographic and behavioral data. unique viewers per month globally. Customers move from unmatched reach in women. including Claritas Inc. a engage with customers at every stage of Nielsen company. We offer the most advanced and innovative array of targeting options. in our technology. 24/7’s Lifecycle Media Management approach is to understand your customers  Retargeting and apply strategic targeting techniques to help you engage with them at every stage advertising based on users’ keyword queries on search engines. We offer the most advanced targeting options. as well as in our approach and targeting.  Content channels Our technology platform Open AdStream is award-winning and market-leading. advertiser. we work with you to determine where your customers are in the lifecycle and then strategically apply the most effective targeting techniques for your needs. and optimize for best results. real estate. we can target and retarget your customers with greater  Demographic targeting efficiency by analyzing customers’ true marketing profiles. We focus on innovation.  Mindset Media buys to reach and convert the particular customers who are truly interested in their  Geo-demographic targeting offerings. cutting-edge targeting options. advertisers. Media Management approach. Web. to purchase and loyalty through time. juices and snacks. supply analysis daily reporting and provide customer service and tech support. a WPP Group company. No matter who you With more than 1. excellent service and  Branded sites you to target your customer based on psychographics or personality traits. we can segment and target your customers so that they deliver the we reach approximately 150 million most value to you and give you the highest return on audience.  Geographic targeting Claritas. Our network is NETWORK REACH powered by our award-winning Open AdStream technology. CONTACT  Quality assurance THE RESULTS Lee Sparaga 24/7 has rigorous QA standards and operates in accordance VP-Sales  Coupon download goal achieved about halfway through the campaign with laws and industry best practices. producing true results for advertisers and agencies.  State-of-the-art reporting and data Affiliate relations: We create taxonomy and ad tags. awareness. we have We ground our approach in the customer lifecycle framework. • Ability to exclude campaigns from appearing on your site  Formats: in-page banners and page loads  Powerful technology algorithms  Operational efficiency  Reach and frequency control • No additional costs/fees of any kind  Post-click tracking • Ability to outsource ad sales and operations  Analytics • Superior technology platform AD-SERVING  Robust reporting and analysis TECHNOLOGY • Easy to use user interface  Proprietary award-winning Open • Flexible. Benefits of joining 24/7's network include: Guided by digital advertising agency Xylem CCi’s media agent. industry leadership. get one free) beverage offer. including behaviors and 24/7 Real Media. the  Behavioral targeting • Geo-demographic targeting: By partnering with consumer research expert most powerful in the industry. 24/7 Real Media  Goal achieved at approximately 50% of the allocated budget 212-231-7182  Retargeted ads yielded the highest response level lee. TARGETING Beyond standard content and behavioral targeting. management Ad operations: We book campaigns. AdStream ad management technology revenue.AD NETWORK & EXCHANGE GUIDE SPECIAL ADVERTISING SECTION OF ADVERTISING AGE AD NETWORK [www. Using our Lifecycle local and b-to-b. Jamba streaming video. Among our content channels. We work with all major rich • Highest revenue for each ad impression delivered media vendors. both audience for every advertiser.

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premium is the word of the day. Undertone’s dedicated professionals collaborate with you to The Undertone difference is simple: Our accountability to our media partners and  Preroll video develop the most effective strategy to meet your objectives. and we know approach. Each account receives a exactly what you are looking for. thus ensuring a good experience for Reach grew 119% in the past year CONTACT INFO your site visitors while maintaining a clean site aesthetic. But what is We take the time to listen to your goals and objectives.  Remarketing continually developing new products and improving existing ones to ensure that Innovation our clients’ campaigns are impactful. our experience and our commitment to quality and innovation. professionally published content that combine: engages consumers and projects value. gained valuable knowledge that we employ every day to increase the effectiveness of  Display the campaigns we run. to make managing your sites’ revenue easy. identifying emerging trends and optimizing your campaign to achieve inventory to ensure our advertisers are maximum results. 35. our exclusive focus on high-quality their audience.1% 212-685-8000 or visit our Web site  Accountability: We are accountable to you. our media at www. engaging and relevant to the consumers who experience them. choosing a network partner is a very important Undertone Networks is one of the fastest growing ad networks decision. and Undertone is at the forefront. and develop custom strategically plan and choose our premium? At Undertone we know that to truly call our network premium it has to campaigns that help you exceed them.224 own account executive through have been part of the network since the beginning.  Source: comScore Media Metrix % Change Media Trend.  Quality: We commit that the quality of the advertisers and February 2007 February 2008 ads to which your audience will be exposed are in line with % Reach your brand and the premium content you publish. Undertone works with eight of the top 10 national advertisers 8 5 3 2005 2006 2007 Number of top 10 national advertisers working with Undertone Source: Ad Age’s 100 Leading National Advertisers.undertone. such as geographic. 2008 . call our headquarters at assured that we will deliver: 16. The members of your team are always available to you and have The Undertone team of media buyers and account coordinators intimate knowledge of and take closely monitors delivery and performance levels to make sure responsibility for the successful execution we monetize every impression served. Our expert staff works with you every publishers based on the quality of their be about more than just the quality of the sites within our network. your brand is protected and well-represented.S. Our exclusive focus on February 2007 February 2008 of your campaign. Since that time. agencies and media companies.AD NETWORK & EXCHANGE GUIDE SPECIAL ADVERTISING SECTION OF ADVERTISING AGE AD NETWORK [www. Conversely. We offer a full suite of innovative products to deliver the results AD UNITS Leverage the experience of a leader you need. video and/or our high-impact solutions. we have of the most effective ad solutions for add precise targeting. Because we avoid purchasing inventory from ad Undertone employs a number of targeting companies focused on protecting their brands.2% Undertone has sales offices in cities across the U. You can choose from or premium inventory alongside top-quality. February 2008 Increased revenue: We commit to helping you evaluate and develop new ways of monetizing the premium content on your sites. we do not include social networking techniques to help marketers engage or user-generated content as part of our network. we focus on attaining exchanges.com] UNDERTONE NETWORKS UNDERTONE NETWORKS OUR PUBLISHERS The premium ad network The Undertone network consists of more than 350 top-tier properties. To this we demanding marketers. continually monitoring and analyzing performance data. Our team will work with you to attain the right combination of ad Undertone Networks was founded in 2002 to cater to the world’s largest and most Undertone offers a comprehensive suite units—including rich media. operations. seen in the best placements to engage consumers. high-quality advertisers allows us to serve only the best ads Total unique visitors (000) through your site’s rotation.  In-banner video  Rich media  High impact PUBLISHERS DATA PROFILE As a publisher. Published: June 2007 62 April 14. behavioral and advanced retargeting to helped thousands of clients achieve their online marketing goals and in doing so have reaching and engaging consumers: reach and engage your audience. You need a partner that will not only bring significant SERVICE Unique visitors grew by 131% in the past year financial value but whose work-flow process aligns with your At Undertone we know that providing 65. our clients. Because we count among our clients so many Fortune 500 only appears alongside high-quality content that captivates and engages the right user in the right environment. To connect with one When you choose Undertone as a network partner you can be near you. ensuring a good experience for site visitors. Instead. At Undertone. social networks or user-generated content sites. advertisers allows us to serve only the best ads.com.  Demographic  Geographic Premium: More than just the site list Innovation that delivers  20-plus content channels  Behavioral Experience ● Accountability ● Interactive marketing is evolving at light speed. partners. Our knowledge of your needs dedicated team of professionals. we carefully select our media partners to ensure that your message TARGETING premium placement. Advertise on the Web’s top-tier properties Undertone Networks strategically chooses our inventory from the Web’s top-tier Accountability to our clients and publishers publishers and then “prebuys” that inventory so our clients’ ads are ensured At Undertone. reliable and effective. quality and trust. premium must step of the way.205 business needs.undertone. from its and our ability to meet them are why many of our publishers 28. we have been working hand in premium service means taking a team hand with top-tier publishers since our inception. We When it comes to ad networks. content and audience and “prebuy” our describe everything we do.

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ACE supports the delivery of ads from multiple revenue from day one.S.AD NETWORK & EXCHANGE GUIDE SPECIAL ADVERTISING SECTION OF ADVERTISING AGE AD NETWORK [www. advertisers can now experiment and determine the ideal ad creative “We’re currently running a campaign TickerBoy and AdTakes.0 Custom content distribution and 12. With a  Ad sales: Join the YuMe ad network and start generating capabilities include: single integration.5 13. unit based on a campaign’s goals and its ideally matched content genre.6 YUME AUDIENCE — YuMe provides real-time campaign U.and postroll PUBLISHERS Interactive overlays TickerBoy by PointRoll Ad Management System + Ad Sales + Video Publisher Network  Real-time ad campaign targeting. YuMe reaches more than 46 million unique visitors per month. advertisers will always know where and is simple: to connect brands with consumers via video advertising and to improve when their ad appears. As the optimization Bugs and watermarks first video monetization solution created and optimized for  Interactive ad product innovation and support AdTakes broadband video. TV—whether streamed or downloaded. SUCCESS STORIES interactive overlays and bugs. 2008 .com 64 April 14. redOrbit. To address this Health Technology Technology How-to How-to/Home Teen Teen marketing challenge. Microsoft  Content Video monetization capabilities include: Media Center. Auto Movies/TV Movies/TV ensuring a brand-safe advertising experience. Akin to traditional media buying. December 2007 stevenc@yume. Huggins. monitor and control measurement and optimization. ACE (Adaptive Campaign Engine) technology allows publishers to track. viral video ads. mid. and it has far exceeded my expectations. contextual relevance. YuMe’s sales team. including:  Unique users 50 46.9  Impressions delivered  Frequency Uniques (millions) 40  Percent watched  Time spent  Click-through rate 30  Share of voice 21.  Channel Publishers taking advantage of YuMe’s ad management system include NBC Direct. YuMe’s innovative ad management system has In-text video  Monetization across all digital devices—PC. Targeting their inventory to the best money-making opportunity. MONTHLY UNIQUE VISITORS1 reporting.¹ YuMe Animation Mobile Mobile provides advertisers with audience scale and access to premium video content.com] YUME VIDEO AD NETWORK YUME AD NETWORK NETWORK REACH Number of video sites: 400-plus The largest online video Number of monthly streams: advertising network 150 million-plus Number of monthly unique visitors: YuMe is the largest dedicated online video advertising network and leading ad 46 million¹ management system for publishers built exclusively for the new world of Web video. JoeCartoon. then monitor and optimize performance to ensure maximum  Unmatched reporting. blip. third-party  Turnkey integration  Geographic ad networks and third party syndication feeds – enabling a 100%  Daypart inventory fill-rate and increasing effective CPMs. mobile. Beauty & Fashion Music Music Business News News YuMe makes video perform for advertisers Entertainment Social SocialMedia Media With the proliferation of online video.1 syndication. Viral ads provided hundreds of publishers with the ability to insert the TV—whether streamed or downloaded right ad into the right video content at the right time.yume. with YuMe.T. Voxant and PureVideo. YuMe’s suite of interactive ad products include in-stream video ads (pre-. consumers are dictating how and when they Gaming Sports Sports consume video content. classify and track content to ensure brand safety. 10 CONTACT 0 Steven Comfort YouTube. measure and optimize online video advertising in real time through Lifestyle Kids Lifestyle categorized channels of content across Internet-enabled platforms. making unprecedented ability to identify. screens—PC.tv. Mondo Media. regardless of device or platform. making it difficult to reach desired audiences.9 20 OTHER SERVICES 16. branded video players. Expert Village. And customizations based on the viewer’s geography.” the ad more relevant to the target audience. optimal campaign performance.5 20. campaign targeting and TARGETING & monetization of video inventory. Jaman. Mobile. UNMATCHED ANALYTICS & REPORTING 60 56. YuMe video ads can be the relevancy of video advertising for every viewer.and postroll). our mission Because YuMe is a transparent ad network. controlled syndication and consistent delivery across all —K.com Network AOL Video MySpace TV MSN Video VP-Sales Network (Network) 650-591-9400 x236 ¹comScore Media Metrix. Somagirls. the customer service is fabulous. YuMe offers a suite of ad creative types and enables advertisers KidsImprovement Travel Travel to target. PointRoll’s With YuMe. daypart and demographics. With more than 150 million video streams per month and 400-plus Web CHANNELS sites.com YuMe Video Yahoo Video Real. optimization OPTIMIZATION  Syndication of video assets: YuMe’s proprietary tracking YuMe provides real-time targeting.TV. mid. AD UNITS Pre-. Organic Inc. It turned out to be one of Our unique AdTakes video ad unit allows for real-time text and logo creative YuMe’s leading ad management system provides publishers and advertisers the the top performers on the campaign. ensuring YuMe’s ACE helps publishers match each video ad impression in the distribution and monetization of video content.  Demographic sources – a publisher’s sales team.  Device type  Dynamic ad delivery MediaZone. bought by content channel and audience demographic rather than solely by site. measurement and Branded player YuMe brings order to the current chaos in online video. At YuMe.