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Family Safe Computing @

Microsoft
Microsoft’s History in Family Safety
Microsoft has a rich history in pioneering family
safety, with passionate executive champions
pushing early investments
Xbox since 2001
Windows Live/MSN since 2002
Internet safety enforcement, including CETS in 2005
Microsoft has invested hundreds of millions of
dollars over this decade to promote family safety,
and offers family safe computing tools as part of
all our leading consumer products and services
Family Safety Assessment

INTERACTIONS CONTENT

AUDIOVISUAL
ELECTRONIC MAIL CONTENT

ELECTRONIC
INSTANT MESSAGING
BOOKS
UNKNOWN DEVICES UNWANTED
GAMES
PERSONS CONTENT

IMAGES
ONLINE GAMING LAW LAW
ENFORCEMENT ENFORCEMENT
MUSIC

CONTACT CONTENT
MANAGEMENT SYSTEM FILTERING
SOCIAL NETWORKING
TOOLS TOOLS TOOLS
WEBSITES
Time,
Reporting,
etc.

Identity Management and Age Verification Issues


Privacy Issues
Content Labeling (Commercial and User Generated)
Issues
Content Delivery Issues
Digital Rights Management Issues
Microsoft’s Family Safe Computing
Principles
Technology Investment and
Innovation

NS

CO
IO

SA T E N
R A ER
CT

N
FE T
TE S AF

R
IN

SAFER
DEVICES

INVESTMENT: FEATURES IN
PRODUCTS AND SERVICES
Technology Investment and
Innovation

NS

CO
IO

SA T E N
R A ER
CT

N
FE T
TE S AF

R
IN

SAFER
DEVICES

INVESTMENT: FEATURES IN
PRODUCTS AND SERVICES
Technology Investment and
Innovation

NS

CO
IO

SA T E N
R A ER
CT

N
FE T
TE S AF

R
IN

SAFER
DEVICES

INVESTMENT: FEATURES IN
PRODUCTS AND SERVICES
Family Safety in Windows Vista
User Account Control

Parental controls in Windows Vista


are now a part of the account set-
up process thereby driving higher
awareness and potential use of
parental controls
Setting Up Parental
Controls
Parental Control Console
Web Content Filtering
Content Filtering
Categories Defined in
Objective Terms
PC Time Usage Controls
PC Gaming Controls
Additional Controls
Features
Application Restrictions
Auditing & Monitoring
Consumer Guidance and
Outreach
Consumer Guidance and
Engagement
Consumer Guidance and
Engagement

Open Family
Communications
=
Safer Computing
Experiences
Consumer Guidance and
Engagement

Safer
Interactions
Consumer Guidance and
Engagement

Safer Content
Consumer Guidance and
Engagement

Safer Devices
Consumer Guidance and
Engagement
Consumer Guidance and
Engagement
Consumer Guidance and
Engagement
Direct outreach
campaigns with partners
Industry Leadership and
Collaboration

NGO Partners
Industry Leadership and Collaboration – Work
with Law Enforcement
Child Exploitation
Tracking System
(CETS)

What are the key benefits of CETS?

Law Enforcement Agency Collaboration. Agencies can break down borders through
collaboration and information sharing. Law Enforcement agencies can collaborate on
investigations into the exploitation of children using security-enhanced technologies.

Analysis. CETS contains powerful features to permit investigators to easily import, organize,
analyze, share and search information from the point of detection right through the
investigative phase, and on through the arrest and conviction. This can increase law
enforcement effectiveness by helping them to match cases and information across police
agencies
Essential Metadata
Initiative
Microsoft Cross Industry
Content Identification
Efforts
Microsoft’s “Essential Metadata” / Cross
Industry Content Tagging Goals
What is an ISAN?
Commercial Products
MS Essential Metadata
Initiative
A multi-industry digital commercial content identification system built on
established standards and practices that promotes interoperability and guides
media companies to compatibility.

Films/Shows/Games Music Trailers/Spots

All Major Motion Major Labels AAAA


Picture Studios RealNetworks ANA
Xbox Games & Videos Apple Most Agencies
Broadcast Collecting McCann Erickson
Digital Cinema Societies Broadcasters
Airlines
Essential MetaData
Announcements