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CARAT MEDIA WEEKLY NEWSLETTER

No. 789

Media Report

Google

Facebook 2015
Q173%Twitter 2015Q1

89%

DMA()20142014
201318.3%106.4%2015

/DMA 2015.04

98
88.7

/
/
/

75.5
67.4
62.8
61.3
57.4
0

20

40

60

80

100

120

64.1

58.4

54.4

49.8

47.2
e-mail
47
/
45.5

0
20
40

/FIND 2014

60

80

97.2

98.8

87.6

89.7

76.5

74.5

69.7

65.1

69.0

56.6

61.9

60.6

58.5

56.4

63.6

64.5

59.3

57.2

56.6

51.9

55.6

43.1

54.8

38.4

45

49.3

48.6

41.9

(VPON)

DMA 2014()

VPON2014
(F&B)210%

2014APP

VPON2014
/DMAVPON

APPAPP

Mobile Ad

In APP Ad

Mobile Web Ad

APP

Mobile Web

APP

APP

APP

APP

APP

APP

APP

Mobile Ads

Mobile Web

/Google


APPMobile Web

Banner Ads

Push Ads

Mobile Ads

Mobile Web Ads

Native Ads

/DMAVPONYahooAd2ADLocus

Video Ads

3C

e.g.

/Ad2

APP

(PCMobile
)

APP & Mobile Web

APP & Mobile Web

CPM/CPC

CPM / CPHCPD

Data

APPMobile Web
TA

APP

Retargeting()
e.g.APP
SP

TATA

5-10

10-25()

TA

Retargeting

Amnet VPON Google


MobiForceTA MediaKuADAppierHODO

vertical site

2015

APP

Call to Action//

Keep it Simple
cut SP

Make it Exciting

/FINDYAHOO

(Dentsu Aegis Network)

(Carat)
(Vizeum)(AAA)(Isobar)

(Posterscope)(iProspect)
(Amnet)

11023,000

www.dentsuaegisnetwork.com


carat.weekly@carat.com

(02) 2717-5238 ext.9285

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