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Cadillac Area

A Cadillac Area Chamber of Commerce Publication

May/June 2015 Volume 21-NO. 3

Business Magazine

Campaign is a pure
boost to area economy
See page 6

Mission Statement

The Cadillac Area Chamber of Commerce is

a visible business leader that advocates and
drives business opportunities. Through business
alliances, we are a catalyst for our membership
and provide a persuasive regional voice
benefiting our communities.

2014/2015 Board of Directors

Kelly Cater, Chair
Rec Boat Holdings

Tourism is economic

Kelly Smith, Vice Chair

Baker College of Cadillac
Scott Hunter, Treasurer
Baird, Cotter & Bishop, PC.
Jon Catlin, Past Executive Director
Chemical Bank
David Cox
Wexford Missaukee ISD
Bill Kring
9 & 10 News
Doug DeYoung
Consumers Energy
Tim Knaggs
Fekete Knaggs & Burr Insurance
Dr. Kyle Hogg
Dental Health Professionals
Melody Hurley
Walmart Supercenter Store
Dan Minor
Cadillac Casting Inc.
Pete Stalker
Mercantile Bank of Michigan
Don Schepers
Schepers Agency, Inc.
Brian Williams
Blue Heron Caf
Bill Tencza, President

Doreen Lanc, Director of Membership Services
Deb Gillies, Leadership Director/Accountant
Amanda Hamilton, Administrative Assistant

Kent Wood, Director of Government Relations
Mike Acosta, Great Start Consultant
Printer:Pleasant Graphics
Publisher:Cadillac Area Chamber of Commerce

ur cover story captures the economic impact of tourism and

demonstrates why continued
investment matters to the Cadillac area.
The Cadillac Area Chamber applauds the
Cadillac Area Visitors Bureau for implementing and sustaining a Cadillac area
Pure Michigan campaign. The success
is measurable. The return on investment
is significant. The benefit is tangible
for non tourist related industries, too.
Business should embrace that there is
more to tourism than promoting recreation and natural resources through Pure
The Northern Michigan Regional
Chamber Alliance has strongly advocated for sustainable funding for Pure
Michigan as a winning proposition.
Affirming sustainable funding for Pure
Michigan is good legislative policy and
should not be construed as a set aside for
the tourism industry. Pure Michigan generates economic benefit for the Cadillac
area, northern Michigan and the State
of Michigan. Tourism is economic development, especially when factoring the
ability to draw visitors from outside of
Michigan, but recognizing in-state tourism is significant too and that is important to the Cadillac Area Chamber of

The Cadillac Area Business Magazine is a publication of the Cadillac Area Chamber of Commerce. The
Chamber reserves the right to edit or refuse articles
and advertisements submitted to the Cadillac Area
Business Magazine and reserves the right in its sole
discretion to accept or refuse inserts and other materials to be distributed through the publication.
Cadillac Area Chamber of Commerce
222 Lake Street

May/JUNE 2015 - Cadillac Area Chamber of Commerce

The Cadillac area has a distinct friendly

vibe and welcoming nature. The Cadillac
brand is integral in raising awareness,
that if you visit here, you can work here
and you certainly can have a great career
here. Promoting our area has incalculable value because that can be leveraged for recruitment and even retention
of talent. The Chamber is involved in the
infancy stages with larger area employers to promote awareness of careers
in Cadillac. There will be emphasis on
establishing a theme of live, work and
play in the Cadillac area. The link to tourism is making visitors aware about the
diversity of the regional economy, such
as careers in manufacturing. It stands to
reason that people and businesses select
an area that they can enjoy living, working, and playing.
We encourage our members to contact
the Chamber, if we can play a supportive role with talent recruitment or even
retention such as connecting a young
professional to the community. We recognize selling our region is critical beyond
the job opportunity. Promoting the
advantages of the Cadillac area to visitors or prospective talent or businesses
can succeed. Pure Michigan and regional
tourism can help us get there.

Bill Tencza,
Chamber President

Wexford County recognized

as Certified Connected Community

Visionary Partners:

From left: Marcus Peccia, Cadillac City Manager; Ken Hinton, Wexford County Administrator, and Kelly Cater; Executive Director
Cadillac Area Chamber of Commerce presented the county with a trophy from Connect Michigan recognizing Wexford
County as a Connected Community for access to broadband technology.

Cadillac Hospital

A Zhongding Sealing Parts (USA) Inc. Company

Business Directory




(231) 775-1773 (231) 775-0703 FAX

9051 E. 48 1/2 Road Cadillac Shop Junction of M-115 & US-131

Craig Johnson, CEO 231-878-3550 Bonded & Insured

Concrete Construction

Edward Dracht

Build Contracting
Serving the greater Cadillac area since 1972.


Commercial Industrial Institutional Agriculture Churches
Offices Rubber Roofs Concrete Flatwork Complete Turnkey Projects
23350 100th Ave. Marion, MI 49665

office: (231) 825-0035

fax: (231) 825-0038
cell: (231) 357-8718

Providing Your

Complete Marketing Solution

11014 S. Morey Rd., McBain, MI 49657 231-825-8051

Christopher Schepers, Owner

At the Cadillac News, were about finding a variety

of solutions for the marketing and branding of your
unique business.
Our mission is to learn more about your business
goals, trends and long term objectives and to utilize
a variety of promotional options to accomplish them.
Options include: Newspaper Marketing, Niche
Marketing, Online Promotions & Services, Classified
Marketing, Web Design & Development Services and
Commercial Printing.


Trusted. Local. Connected.

To discuss a program thats right for your business.

Leadership Partners:
AAR Mobility Systems
Belle Oakes Living Center Inc.
BorgWarner Thermal Systems
Cadillac Area Public Schools
Consumers Energy
DTE Energy
Fekete Knaggs & Burr Insurance Agency
FIAMM Technologies LLC
Fifth Third Bank
Mercantile Bank of Michigan
Rexair LLC
Walmart Supercenter Store
Wexford-Missaukee ISD

Call Katheryn Kidder, Senior Sales & Marketing Specialist at (231) 779-4142.

Cadillac Area Chamber of Commerce - May/JUNE 2015 3

Governor Rick Snyder, Michigans

highest-ranking elected official was
excited to return to Cadillac

Instead of signing bills into law, or attending meetings in Lansing, Governor Rick Snyder addressed
over 800 attendees during the 38th Annual Governors
Breakfast held at the Wexford County Civic Center.
Members of the business community and students
representing 12 area high schools attended the annual
event. The Cadillac Area Chamber of Commerce is the
proud organizer of this annual program.

At Autumnwood of McBain...

Get Well. Go Home.

Ethan Meyers, of Cadillac High School, questioned the governor about the importance of standardized testing. Later, Gov. Snyder met with area media to give an
update on Proposal 1.

You have a vision. We have the resources.

Let us build a website that works for you...not us.

The mark of a strong business is a strong

web presence, but managing your identity
online can be a full-time job in itself. Thats
where we come in. At CN Digital Solutions,
your presence is our priority. We give you
the tools you need and teach you how to
use them. We work with you to build a web
presence that works for you.


220 Hughston St., McBain

May/JUNEl 2015 - Cadillac Area Chamber of Commerce

Call today at 231-775-6565, to set up your FREE consultation.

Thank you!

The Cadillac Area Chamber of Commerce would like to thank our

38th Annual Governors Breakfast Sponsors


We would like to also acknowledge the following

for their support, talent, and volunteerism:
2014/2015 Cadillac Leadership Class,
Cadillac Area Chamber Ambassadors,
Cadillac Armory, Cadillac Area Public Schools,
Cooley High School, Evergreen Resort,
Wexford-Missaukee Career Technical Center, and the
Wexford-Missaukee ISD All Star High School Band

9&10 News/Fox 32
AAR Mobility Systems
Avon Automotive
Avon Protection Systems, Inc.
B&P Manufacturing
Baker College of Cadillac
Blue Cross Blue Shield Blue Care
Network of Michigan
BorgWarner Thermal Systems
Cadillac Area Visitors Bureau
Cadillac Casting, Inc.
Cadillac News
Cadillac Tire Center
Chemical Bank
Consumers Energy
Dons Auto Clinic-Dodge/Chrysler/Jeep
DTE Energy
Edward Jones Investments- Amy C. Schmid

FIAMM Technologies LLC

Law Offices of King & King
Fifth Third Bank
Mercantile Bank of Michigan
FirstMerit Bank
Fox Motors of Cadillac
Highpoint Cadillac GMC
McCurdy, Wotila & Porteous PC
Munson Healthcare Cadillac
Michigan Rubber Products, Inc.
Orrin A. Sprague Agency, Inc.
Piranha Hose Products, Inc.
Rec Boat Holdings, LLC
Four Winns, Glastron Scarab Wellcraft
Rexair LLC
Star Truck Rentals, Inc.
Wolverine Power Cooperative

Our sponsors make it possible for students from the Wexford-Missaukee

Intermediate School District, Bear Lake, Brethren, and Grayling WexfordMissaukee Career Technical Center Students to attend the breakfast.

The Cadillac Area Chamber of Commerce is the proud organizer of this annual program since 1976.








The service is freethe result is just the person youre looking for.


Cadillac Area Chamber of Commerce - May/JUNE 2015 5

Return on Investment

Pure Michigan is turning into a pure money-maker for the greater Cadillac area.
The Cadillac Area Visitors Bureau invests
$35,000 for the summer Pure Michigan
Campaign and and is looking at investing
another $20,000 or more in the fall and winter partnerships, said Joy VanDrie, executive
director of the Cadillac Area Visitors Bureau.
She said investing in the Pure Michigan campaign will likely increase as state program
develops and allows for multiple media platforms.
Each room sold in our area brings $160
to $180 in revenue to businesses daily, such
as restaurants, gas stations, grocery stores,
retail stores, and attractions, VanDrie said.
The impact is directly to the area businesses, which in turn offers additional jobs and
amenities for area residents.
But partnering with Pure Michigan the
Cadillac area lodging has increased 6 to 8
percent each year, which is 5,000 to 6,0000
room nights per year, VanDrie said. That generates nearly $1 million in new revenue each
Weve grown our tourism annual revenue
since 2012 by just under $1 million per year,
while increasing our marketing from $40,000
per year to $250,000-plus per year, VanDrie
said At the state level the Pure Michigan
campaign offers a 6-to-1 return, and locally
we are seeing a 5-to-1 return, and growing.
VanDrie said the area is seeing an increase
in occupancy rates during the week because
visitors on their way north or heading back

home stop in the Cadillac area.

An area that the Cadillac Area Visitors
Bureau has added to the mix is to increase
mid-week occupancy with group meetings
and conventions, VanDrie said. The area
has an array of meeting facilities, and as we
package the with transportation options, we
are now competitive in the meeting industry.
In 2011 Michigan passed legislation which
allowed the visitor bureaus to increase assesments on transient rooms from 2 percent to
5 percent. In 2012 the Cadillac Area Visitors
Bureau increased its assessment to 3 percent
and in 2013 increased it to 5 percent. The
new revenue has been used in marketing.
The $35,000 the Cadillac Area Visitors
Bureau is doubled through the Pure Michigan
campaign, so $70,000 is spent on Cadillac in
Pure Michigan advertising through the summer campaign.
The partnership has allowed the CAVB the
ability to partner in many other facets of the
larger Pure Michigan campaign, focusing
on geographic regions such as Fort Wayne,
South Bend, Toledo and Flint/Saginaw,
VanDrie said. Occupancy from those zip
codes have grown at a rate of 5 to 10 percent
since the campaign has started.
The Northern Michigan Alliance has
worked to expand and promote the Pure

May/JUNEl 2015 - Cadillac Area Chamber of Commerce

Michigan campaign, said Kent Wood,

Director of Government Relations for the
In recent years, the expanded campaign
has boasted a 6-to-1 return on investment
which has meant thousands of jobs and millions of dollars in spending and investment
in northern Michigan, Wood said. The
Alliance believes that the Pure Michigan
campaign continues to showcase what northern Michigan has to offer for tourists and
businesses looking to move or expand, and
we should continue to expand the funding
and promotion of this campaign.
Wood said that the Pure Michigan campaign is not the only way northern Michigans
tourism has been boosted. He said tourism
spiked in the month of August every year
since the state enacted the post Labor Day
start for schools.
The law has led to increased travel volumes as a later start date for school has given
Michigan families additional time for one last
extended family vacation over the holiday
weekend. Despite the economic benefit, there
are some legislators that have introduced
House Bill 4396 that would do away with
the start date requirement, and the benefits
it brings, he said. The Chamber Alliance
opposes this legislation as it does very little
to assist with school scheduling issues while
creating potential economic difficulties
for job providers in the tourism industry in
northern Michigan.

Please Join us at the Cadillac Area Chamber of Commerce



Annual Meeting
Awards Dinner

Wednesday, June 17, 2015

Fox Hill Event Center

Minds at work
for a brighter future
5:30PM Reception
6:15PM Annual Meeting
Followed by dinner

$40 per person

Semi Formal Attire

Local Investment.
Local Faces.

At Mercantile Bank weve assembled a team whos invested in the growth of

the Northern Michigan communities and the vibrant businesses that thrive
here. The people you see here every day understand your banking
and business needs because they live and work here too.
Local decisions, local investment, local faces, thats how Mercantile
Bank is here to get you there.

Cadillac Area Chamber of Commerce - May/JUNE 2015 7

Save the Date

March 2015

Rise Up! Cadillac

Rise Up! Cadillac

June 10, 2015 7am

Location: Rexair LLC

Hosted by:

Sponsored by:

Wexford Missaukee Career

Technical Center

May/June Health Tips

Fidget: Every little movement burns calories.
Twiddle your thumbs. Squeeze one of those
little exercise balls while you watch TV to burn
calories and tone your arms at the same time.
Portions: Pay attention to portion sizes according
to the eating plan you choose. Use a normal size
plate dont supersize it!
Eat More Slowly: This allows your body the
several minutes it takes to signal your brain that
it is full.
Try New Spices and Herbs in Place of Butter and
Salt: Try some new spices and herbs and cut back
on the butter and salt. You might be surprised to
learn the antioxidant strength of some herbs
another reason to add more to your diet.
Add Variety: Occasionally adding a single new food
to your routine can end monotony and increase
Be Aware of What You Eat: Keep a food diary (and
be brutally honest no one else needs to see it).
Substitute Low Calorie Density Foods for High:
Choose foods with a low calorie density foods
that have fewer calories relative to their weight.
If you decrease the energy density of your diet,
caloric intake will decline.

Northern Michigan Digital

in business

a program of the Cadillac

area Chamber of Commerce
March 2015

Adventures of the Chief

Cupcake - Kitchen to Author!
Presented by: Bridget Coffey, Chief Cupcake & Author

Bridget Coffey shared the joys and

hardship of career, marriage, kids and a
cross county move only to find solace in
baking. Bridget spoke about launching
her cupcake business in the Cadillac
area and chronicled her book Megans
Cupcakes. The cookbook shares tips
and tricks to getting it just right, recipes
for every season, and her adventure of
trying out for Cupcake Wars
Program underwriters: Blue Cross Blue
Shield Blue Care Network of Michigan,
Coldwell Banker/Joni Holy, Consumers
Energy, Divorce Financial Consultant/
Peg Lutz-Singer, and FirstMerit Bank/
Donna Weaver

May/JUNE 2015 - Cadillac Area Chamber of Commerce

Do you know
someone deserving?
Submit your Nominations for 2015

Ambassador Club
Ribbon Cuttings


The Comic Book E.R.

Outstanding Citizen
Spirit of Community Awards

720 North Mitchell Street

Forms can be found at

due Friday, May 22, 2015 by 4 PM.
Awards will be announced at the
Cadillac Area Chamber of Commerce
Annual Meeting & Awards Dinner,
Wednesday, June 17, 2015
at Fox Hill Event Center.

Chamber Calendar


22nd Annual Briefcase Open Golf Outing

Lakewood on the Green 9AM &
Evergreen Resort 9:15AM (Host Course)
Cadillac Area Chamber of Commerce

22nd Annual Briefcase

Open Golf Outing
Friday, May 29, 2015

Evergreen Resort (Host Course)

& Lakewood on the Green
Team and hole sponsor registration
can be found at
For more information please contact
Doreen at the Chamber 231-775-9776.
*Proceeds benefit Chamber programs,
services and legislative advocacy.

Deadline for the July/August 2015

Cadillac Area Business Magazine is
June 5, 2015. Share your
business/organization news!


Leadership Learning Series Noon - 3:00PM

Creating & Modeling a Culture of Excellence
Presented by: Tami Milligan, MSN, RN
Baker College of Cadillac Student Center


Rise Up! Cadillac 7AM

Hosted By: Rexair LLC

Annual Meeting & Awards Dinner

Reception 5:30PM | Dinner 6:15PM
Location: Fox Hill Event Center


Lecture Luncheon Noon 1:15PM

Cyber Security Fraud and ID Theft
Presented by: Michelle Thren,
Assistant Vice President
Chemical Bank, Loss Prevention

Online registration and additional information is available

for upcoming chamber programs through our website Please contact Amanda at
if you need assistance with registration.

Cadillac Area Chamber of Commerce - May/JUNE 2015 9


Lecture Luncheon

Michigans Energy Future

YP Link is a Young Professional

networking program of the Chamber. In
March, Mercantile Bank Downtown Cadillac
Branch hosted YP Link. The program offered
an opportunity for Young Professionals to
attend a networking reception related to
the world of finance and meet community
leaders who are experts in their field. YP
Link is for all area YPs to network with each
other as well as with local business leaders.
To find out how you or one of your young
professionals can be involved please email
Deb Gillies,

Presented By:
Doug DeYoung | Consumers Energy, Public Affairs Area Manager
Michigan has taken
positive steps to secure
its energy future. Were
using more renewable
energy, improving energy
efficiency and making our
system more reliable. Now,
Michigan must build the
next generation of cleaner
power plants to make
sure we have affordable,
reliable energy for our
homes and businesses.
New and changing
federal regulations on air quality and carbon emissions will change
Michigans energy landscape in the next two to five years. A total of
nine coal plants will shut down in the state by 2016 due to air quality
rules. More retirements are expected after 2020 as the Environmental
Protection Agencys Clean Power Plan begins to take effect. Mr. Doug
DeYoung explained how this will impact businesses.

Legislative informat
ion as well as
Northern Michigan
Chamber Alliance
updates can be found
at: un
der Legislative
Advocacy, click on No
rthern Michigan Bl




2015 GMC yUkON



MICHIGAN. Scott Leesch is one of Chemical Banks many experienced
business banking professionals. For the individualized attention you


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deserve from a Michigan based financial institution, contact Scott

today at 231.942.8089 or

South End Business US-131, Exit 177, Cadillac

(231) 775-1222 1-800-828-9852


May/JUNEl 2015 - Cadillac Area Chamber of Commerce

Coldwell Banker Schmidt

Cadillac joins Traverse Area
Association of Realtors
Coldwell Banker Schmidt Cadillac recently joined the Traverse Area
Association of Realtors (TAAR). With over 1,000 active Realtors members operating under the Northern Great Lakes Realtors MLS, the management team
at the Cadillac branch of the Coldwell Banker Schmidt Family of Companies
determined it would enhance service to clients and agents with added marketing, exposure, educational and technical support.

Friends of the Cadillac Wexford

Public Library receives $2,000
Rotary and CAF grant
Friends of the Cadillac Wexford Public Library were the recipients of two
separate grants to assist bringing the Petoskey Steel Drum Band for a free public performance on Friday, July 17. Cadillac Area Festivals and Events, and
Cadillac Rotary have each granted $1,000 respectively. The performance will be
part of the 47th Annual Festival of the Arts in Cadillac.

Baker College high school credit

program hits record enrollment
More than 1,150 students in 29 high schools and technical centers across
northern Michigan are taking advantage of the Baker College coursework
offered at their schools at no cost to the students or their families. Baker College
of Cadillac direct credit program allows high school juniors and seniors to earn
transferable college credits.
The program has grown dramatically since 2011 when enrollment was approximately 200 students. In 2011, we began to hear from more schools interested
in the program, and we devoted resources to offer it beyond the Cadillac area.
The response has been tremendous said Kelly Smith, Baker College of Cadillac

Cadillac Plant


Our products lead the commercial diesel industry.


Cool Logic

Thermal Shutter


New Members
The Comic Book E.R.
Dave Moussuau
518 North Park Street
Cadillac, MI 49601
Creative Carpentry, Inc.
Nick Nowlin
1216 Dandy Street
Cadillac, MI 49601
Double J Lawncare Plus LLC
Josh Johnson
1041 North Mitchell Street
Cadillac, MI 49601
Stahl Event Barn
Ruth Stahl
9421 South Lucas Road
McBain, MI 49657

Welcome Back:
Charter Specturm Business
1392 Trade Center Drive
Traverse City, MI 49686
National Forests
Leslie Auriemmo
1755 South Mitchell Street
Cadillac, MI 49601

The Lakeview welcomes new

Census Development Specialist

Jenni Johnson joins

The Lakeview team as the
Census Development Specialist
I truly enjoy the rehab and nursing
community and Im excited to be a
part of the team here. I look forward to
building relationships between our local
communities and The
Lakeview, said Jenni.

Viscous | (231) 775-0101

460 Pearl Street

| Cadillac, MI 49601
Cadillac Area Chamber
of Commerce
- May/JUNE 2015 11

By Stefanie LaRoque and Craig Peters

This years Cadillac Leadership Class has 22 members, representing 16 diverse community businesses and organizations. We
are nearing the end of our nine month program where we have
shared experiences to learn so much about our community and
what makes our area truly special.
As our team project, we chose to assist the Stehouwer Free
Clinic with equipment upgrades and public awareness. Funds
raised will fully stock each of their exam rooms with the proper
medical equipment along with a few cosmetic upgrades to keep
the clinic looking fresh. The awareness piece will help spread the
word on the services the Stehouwer Free Clinic has to offer.
On behalf of the Cadillac Leadership 2014-2015 Class, we would
like to personally thank you for your support through our fundraising efforts. We have received a tremendous amount of support
from our sponsors, community partners, local business owners,
and friends. Through your generous donations and investments,
our class has hosted two successful events in support of our
endeavor, the Stehouwer Free Clinic Improvement and Awareness
Project. Both the Cadillac Variety Show and the Leadership and

Proudly Sponsored by:

Friends Dinner were well organized, fully supported, and equally

enjoyed by all who attended. Thanks to everyone who attended,
donated, or supplied auction items for these events. Our success
can only be measured by those who support our community service project. Thank you from all of us!
We also wish to personally thank our volunteer painter, Douglas
Ashworth, from Douglas Ashworth Home Improvements for his
donation of time to paint areas within the Stehouwer Free Clinic.
Thank you also to Cheryl Bader and staff members at the
Stehouwer Free Clinic. Our developed partnership has proved
successful and meaningful to all of us. Thank you for your continued support and kind words!

Thank you

Cadillac Variety Show

Cadillac Variety Show Performers:

Teresa Langworthy-Pierce, Pair O Jacks Band, Adam Joynt,

Four Sassy Gals, Joel Sheltrown, CAPS High School Brass
Ensemble, Pawn Shop Radio, The Moon Howlers, Quinn
Crago, Brenda Wright & Sue Onan

Show Sponsors:

Baker College of Cadillac, Bandeen

Orthodontics, Cadillac Casting, Inc., Cadillac News, Fox
Motors of Cadillac, Highpoint Cadillac GMC, PADNOS, RE/
Max Central-Mike McNamara and The DK Design Group

Ticket Sponsor: Lakeside Charlies

Advertising: Cadillac News
Host: Cadillac Area Public Schools
Emcees: Teresa Langworthy-

Pierce and Carl Kielbasa


Sound Technician:
Ken Bassett
Stage Manager: Pat Goggin
Stage Technicians: Rick Odette, Paul and Ben Gaffke
Programs: Business Management Administration class

at the Wexford Missaukee Career Technical Center

Ticket Sales: Jennifer Gaffke, Julie Rushing,

Mercantile Bank of Michigan and the Sweet Shop
All Auction Item Contributors

Thank you to everyone who supported the Cadillac Variety Show. We appreciate your
generosity for the Cadillac Leadership Program and the 2014-2015 Leadership Class Project:

The Stehouwer Free Clinic Awareness & Improvement Project

May/JUNEl 2015 - Cadillac Area Chamber of Commerce

Silent Observer to Celebrate 25 Years

The Cadillac Area Silent Observer program began on April 1, 1991.
One concerned citizen, with the help of the Cadillac Area Chamber
of Commerce and law enforcement officials, started this program.
Because of the continued success of the program, Silent Observer has
expanded to include three counties, Wexford, Missaukee and Osceola.
With a board of directors from every walk of life, the program was
on its feet within two months and continues to grow. Silent Observer
Tipsters can be rewarded for tips leading to arrests in the amount of
up to $5000. Since its inception, Silent Observer has received over
4,200 tips and is celebrating 1000 good tips that have directly lead
to an arrest! These tips have lead to arrests for; Homicide, Criminal
Sexual Assault, Robbery, Burglary, Assault, Larceny, Destruction
of Property, and many other crimes including the following major
Missaukee County Reedsburg Dam murders 1995
Credit Union Robbery 2011
Citizens Bank Robbery in Leroy 2012
Clark Gas Station Robery 2013
After 26 Depot breakin and vadalism 2014
Amvets Post breakin and larceny 2014
Highpoint Cadillac breakin and five vehicle larceneys in three
counties 2014
With the substantial longevity of the Silent Observer program and the
extremely sucessful tips received in recent years, the programs mission is strongly solidified and hereunto enforces the need to continue
to grow the program. The Cadillac Area Silent Observer Organization
is approaching 25 years of anonymously fighting crime and we are

excited about the opportunities for growth with modern technology.

Silent Observer is looking at adding features for tipsters to participe
in the program with online anonymous tip forms, texting and a phone
app where tipsters will be able to upload pictures, videos, look up the
Silent Observers most wanted list with photos included and check out
a highlight of a cold case from each one of our three counties. As the
program moves in this direction please keep an eye out on the Silent
Observer Facebook page for a new website that will support these platforms and more information about what is being planned for the 25th
anniversary year! The Cadillac Area Silent Observer Board would like
to thank everyone who supports and utilizes the program. It is because
of our supporters and board members that we can account for so many
sucessful years of fighting crime anonymously in the three county area!


Cadillac Area Chamber of Commerce - May/JUNE 2015 13

Align your personal

and professional
plans today. For a
stronger tomorrow.

FirstMerit PrivateBank and

Commercial Banking
For Jeff, managing personal and business finances on his own was
challenging. But with the support of his FirstMerit Bank team of
advisors, he was able to use their Treasury Management services to
optimize his cash flow, Retirement Planning services* to benefit his
employees, and Succession Planning services to ensure his companys

CIC Benefit Consulti

Group is now


1406 North Mitchell St


Baker College teacher

preparation program earns
national accreditation
The Baker College teacher preparation program has earned national
initial accreditation for five years by the Council for the Accreditation
of Educator Preparation (CAEP). This endorsement is based on principles set by the Teacher Education Accreditation Council (TEAC) that
support the preparation of competent, caring and qualified professional educators.
The Baker College teacher preparation program provides the knowledge and skills necessary for students to receive a Michigan provisional teaching certificate for select subjects.
Bachelors and post-bachelors options in elementary and secondary education include early childhood, English, history, language arts,
mathematics, and social studies. Upon degree completion and passing
the required state tests, students are eligible to apply for certification.

Schepers Agency
adds staff member

future. So now, Jeff has the support he needs to reach his maximum
potential both personally and professionally.

Cody Mallory named new

head football coach for
Cadillac High School


John Alef, Vice President, Business Banking,

at 989-344-4003 or
Beth McMall, PrivateBank Team Lead,
at 989-776-7368 or
Member FDIC

Deposit and loan products are offered through FirstMerit Bank, N.A. Loans are subject to credit
*Non-deposit trust products are not insured by the FDIC, are not deposits or other obligations of
FirstMerit Bank, N.A. or any of its affiliates, are not guaranteed by FirstMerit Bank or any of its
affiliates, and are subject to investment risks, including possible loss of the principal invested.


Don Schepers, president of Schepers

Agency, Inc. of McBain, has announced the
addition of Lisa Ziegler to their staff.
As a longtime resident of the greater
Cadillac area, Ziegler brings experience in
property and casualty and life insurance
products as a licensed agent.

Cadillac Area Public Schools Board of Education approved the hiring of Cody Mallory to replace retiring head football coach Jim Webb.
Mallory graduated from Grand Valley State University in 2011 with
a Bachelor of Science in secondary education and teaches social studies. He comes to Cadillac from Frankfort High School, where he was
the varsity offensive and defensive coordinator. He was head varsity
football coach and assistant athletic director at Provo High School in
Utah from 2011-2013. He began his coaching career as defensive coordinator for Frankfort High School.
Mallory was named the Michigan High School Football Coaches
Association Assistant Coach of the year in 2014.

May/JUNEl 2015 - Cadillac Area Chamber of Commerce

Cadillac Area YMCA

promotes two employees
The Cadillac Area YMCA is pleased to announce that Paul
King has accepted a promotion to a full-time position as
Membership Manager. In this new role Paul will manage
the Welcome Center, membership, marketing and public
relations, and all special events.
Kurt Baney is being promoted to the position of Y Cause
Specialist reporting to Paul. Kurt will focus in more detail
on larger special events, the annual marketing plan, and
marketing materials.


This program offers a unique combination of promoting
member to member buying, boosting sales for our
members, and increasing member visibility.
Go to click on the Member2Member
Advantage Program to get started promoting your
business, & saving you and your employees money.

Data track 2014-2015

Wexford County Jan. 15 Feb. 15 Mar. 15 April 14 May 14 June 14 July 14 Aug. 14 Sept. 14 Oct. 14 Nov. 14 Dec. 14
Labor Force
14,613 14,603 14,575 13,298 13,597 13,754 13,968 13,533 13,317 13,255 13,193 13,277
13,379 13,483 13,465 12,053 12,347 12,429 12,417 12,504 12,224 12,258 12,242 12,293

Unemployment 1,234 1,120 1,110 1,245 1,250 1,325 1,551 1,029 1,093 997 951 984

8.4% 7.7% 7.6% 9.4% 9.2% 9.6%
11.1% 7.6% 8.2% 7.5% 7.2% 7.4%
Missaukee County Jan. 15 Feb. 15 Mar. 15 April 14 May 14 June 14 July 14 Aug. 14 Sept. 14 Oct. 14 Nov. 14 Dec. 14

Labor Force
7,131 7,140 7,226 5,929 5,966 6,043 6,106 5,938 5,769 5,742 5,713 5,817

6,534 6,583 6,666 5,283 5,411 5,448 5,442 5,480 5,358 5,373 5,366 5,388

Unemployment 597 557 560 646 555 595 664 458 411 369 347 429

8.4% 7.8% 7.7% 10.9% 9.3% 9.8%
10.9% 7.7% 7.1% 6.4% 6.1% 7.4%
For more information go online to

Sit Back & Enjoy the Ride!

2015 Jeep
Latitude 4x4

Stop In
& Check
it out!

Honesty and Integrity are the Foundation of Our Business!

1110 N. Mitchell, Cadillac, MI 775-2413
Hours: Mon.-Fri. 8 AM-5:30 PM, Sat. 8 AM-2 PM, Other by Appt.

Cadillac Area Chamber of Commerce - May/JUNE 2015 15

Chamber of Commerce
222 N. Lake St.
Cadillac, MI 49601-1874