Professional Documents
Culture Documents
COMPLETE
Workout
Stack
pg. 54
ROCK
YOUR
BODY
GGett in summe shape
h
by foloing the tips
inside this issue!
6
ESSENTIAL
SUPPLEMENTS
PPLEMENTS
FOR MEN
FREE ISSUE!
Compliments of:
2015
SUMMER
SWIM
Fashio
pg. 34
WHICH FAT
BURNER
IS RIGHT
FOR YOU?
pg. 60
Health Alert
He
ler
SUNSCREENS
NS
pg. 16
JUNE 2015
WWW
WWW.M
M AXMUSCLE
AXMUSCLE.COM
COM
Available at:
Find us on:
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SSAGE.COM
When preparing to ignite, I want the most advanced pre-workout technology available,
1.5
grams
3.2
grams
CarnoSyn Beta-Alanine,
patented ingredient to increase
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12
JUNE 2015
Issue 197
CONTENTS
ENT
HEALTH
20 Summer Body
Workout
Not quite in shape for
that beach party or that
tropical vacation? We can
help. Follow these tips and
try the workout.
IMAGE
34 Swim Fashion
FITNESS
RESULTS
JUNE 2015
We put together a
fun photo shoot to
show off some of the
season's hottest
swimsuits that are
sure to turn heads at
your next swim soiree.
40 Travel Essentials
Before you pack for that
next vacation, check out
these fun beauty fnds
for summer travel.
20
16
24
some fruit on the grill! Here
is a recipe for Watermelon
Salad with Grilled Avocado
Sauce.
NUTRITION
42 7 Reasons To Shop at
a Farmer's Market
Forget getting fresh
produce at your grocery
store. Head to your local
Farmer's Market, get to
know the farmers and
enjoy the other perks
of the experience.
SCIENCE
50 Key Supplements
for Men
Max Muscle Sports
Nutrition has a bevy of
important supplements
for men, but these are
defnitely the standouts
for total nutrition! Plus, one
product that will help boost
natural testosterone!
46 Slimming Smoothies
Mix these tasty, refreshing
drinks up and enjoy the
slimming effects!
ROCK
YOUR
BODY
h
GGett in summe shape
by foloing the tips
inside this issue!
ESSENTIAL
S
PPLEMENTS
SUPPLEMENT
FOR MEN
FREE ISSUE!
Compliments of:
2015
SUMMER
SWIM
Fashio
pg. 34
WHICH FAT
BURNER
Editors Note
President's Point
Digital Buzz
Joe's Corner
Health Beat
Max Champ
Science Pulse
Pro Training
Hot Picks
42
YOUR
COMPLETE
pg. 54
4
6
8
12
14
28
58
60
62
54 Ultimate Workout
Stack
Workout
Stack
IN EVERY
ISSUE
ON THE
O
COVER
50
IS RIGHT
FOR YOU?
pg. 60
ler
Health Alert
He
NS
SUNSCREENS
pg. 16
JUNE 2015
COM
AXMUSCLE.COM
M AXMUSCLE
WWW
WWW.M
EDITOR'S NOTE
For more information or to find the store nearest you, visit us online at
maxmuscle.com
WWW.MAXMUSCLE.COM
JUNE 2015
LaRue V. Baber
LaRue V. Baber is the Editor in Chief and Creative Director for Max Sports
& Fitness Magazine. E-mail her at editor@maxsportsandf itness.com.
COMING SOON!
New Max Power Greens is a powerhouse of
nutrients containing thousands of bioactive
compounds to support health and vitality!
Max Power Greens is like getting a shopping cart
full of healthy fruits and greens in each container!
*Each power packed scoop of Max Power Greens
contains the approximate equivalent of 5 servings of
fresh fruits and vegetables so you can be confident
that you are giving your body what it needs every day.
Learn more about Max Power Greens and other Max
Muscle products online at maxmuscle.com
Available at:
Find us on:
TAKE THE TEST at
MAXFITNESSAGE.COM
PRESIDENT'S POINT
BEING A MAX MUSCLE Certifed Fitness
Nutrition Coach (CFNC) is much more
than the certifcation our franchisees
and their staff get from NESTA, a very
well respected and nationally accredited
organization. The true value each of
our CFNCs possess is the education and
knowledge of every Max Muscle brand
product in their store and how each
of these products have been uniquely
developed to help our customers achieve
their goals.
Its one of the reasons why Max Muscle
started nearly 25 years ago: we wanted to
develop products that meet label claim, and were not only effcacious, but
also safe. This is because we have always been consumers of our products
frst and businessmen second. It is why we source and control our own raw
materials and only put the highest quality ingredients into our formulations.
It is why we use patented ingredients instead of generic ones like other
companies do to keep their costs down. It is why we began independently
testing our products long before the U.S. Food and Drug Administration
created the GMP requirements. And its why we do not sacrifce or cut
corners when it comes to quality.
We furthered our commitment to quality and new product development
when we brought Dr. Phillip Harvey on board as our Chief Science Offcer
several years ago to take us to the next level in terms of innovation and
cutting-edge science in product development.
All of this resonated with me the other day when we were on our
weekly system-wide conference call with all of our passionate Max Muscle
franchisees. They were listening intently as Dr. Harvey explained to us
the science behind Max Muscles newest production introductions. As you
can see in our magazine, weve recently introduced several exciting new
products. Emerge, our best-selling weight-loss powder, just came out in
two new awesome tasting favors: Root Beer and Vanilla Crme. Full Blown
Extreme got an upgrade and makeover with the release of FBX 2.0, which
contains all of the newest and most advanced pre-workout ingredients in
the effcacious amounts needed for maximum effect. The feedback on this
product from customers on social media who have already tried it ranges
from the best pre-workout Ive ever used to I will never use anything
else, hurry and get us more favors in FBX 2.0!
We also have a new Max Whey Isolate in chocolate and vanilla favors
that boasts 21 grams of pure whey isolate and 5 grams of BCAAs per
serving with zero gluten, sugar and fat. This is as pure as it gets and it
tastes amazing! Also new this month are two of the main ingredients in
FBX 2.0, Agmatine Sulfate and Max CarnoSyn. Weve made these available
as stand-alone products for those customers looking to amplify their
pre-workouts by increasing the amounts of these key ingredients. All new
product introductions are 10 percent off for your frst purchase to give our
Max Muscle customers extra incentive to try them!
At Max Muscle, June is dedicated to sports performance, and weve got
another awesome sale on the Complete Workout Stack, which includes the
new FBX 2.0 for pre-workout, Pro BCAA for during your workout and A.R.M.
for post workout. You can get all three of these ultra-premium performance
supplements for 20 percent off to help you power through your next
workout and then optimize your recovery for when the real muscle growth
takes place!
Remember to like us on Facebook and Instagram for your chance to WIN
FREE Max Muscle product every week!
Sean Greene is President of Max Muscle Sports Nutrition and executive editor
of Max Sports & Fitness Magazine. E-mail him at sean@maxmuscle.com.
6
WWW.MAXMUSCLE.COM
JUNE 2015
Contributing Writers
Linda Hepler, Abby Hoeffner, Susan Irby,
Jenny Broers, Joe Wells, Karen Morse, Dr. Phil Harvey,
Pete Ciccone, Matt Cooper, Kelly Gonzalez,
Karen Morse, Jackie Classen
Contributing Photographers
James Patrick, Frank Fontanilla, Brett Seeley,
Shutterstock.com
MaxSportsAndFitness.com
Max Sports & Fitness Magazine is published monthly
by Joe Wells Enterprises, Inc. and may not be reproduced without express written permission, all rights
reserved. No liability is assumed by Joe Wells Enterprises, Inc. or Max Muscle regarding any content in
this publication. It is vital that before implementing
any diet or exercise routines, you must frst consult
with a qualifed physician.
Max Muscle is not responsible for advertiser claims.
Joe Wells Enterprises, Inc. and Max Muscle do not
promote or endorse the use of steroids or other
illegal substances. For more information concerning
diet and nutrition, recalled products, steroids and
other related products and issues, please visit the
Federal Food and Drug Administrations Web site at
www.fda.gov.
We reserve the right to refuse advertising without
explanation.
PRE
POST
DURING
OFF!*
Available at:
Find us on:
TAKE THE TEST at
MAXFITNESSAGE.COM
*When you purchase ALL 3 items. Cannot be combined with Frequent Buyer Points or any other sales. Certain product restrictions may apply. Talk to your Max Muscle
Certified Nutrition Coach for more details. Offer good on MMSN brand at participating stores only. Items must be of equal or lesser value.
MAX NATION
DIGITAL BUZZ
Facebook Fun
From Max Muscle product contest winners to hilarious posts put up by customers
and Max Muscle franchisees, Max Nation keeps their Facebook pages
full of surprises, motivation and fun!
WWW.MAXMUSCLE.COM
JUNE 2015
We know how much you guys love those Quest Bars! MaxMuscle Greeley
enticed their Facebook followers to come in and try the new favor: Mint
Chocolate Chunk. Sounds delish!
Ronnie Steffey and Norrick Higa both liked a pic Max Muscle posted on its
Facebook page and now they are the lucky winners of FREE product! Be
sure to check @maxmusclesportsnutrition for more contests!
There are so many awesome memes out there for working out, but we
loved this one posted by Jay Canals. Thanks for your dedication and
motivation, Jay!
TEST
YOURSELF
NOW
INSTORE OR ONLINE AT MAXMUSCLE.COM
Find us on:
Phillip W. Harvey
Chief Science Officer
PhD, RD, FACN, FISSN
PROMOTE A HEALTHY
URINARY TRACT
REMOVAL OF TOXINS
AND WASTE
IMPROVE THE HEALTH OF
THE INTESTINES
Melliza LeonenBellevue, WA
Cleanse & Lean is the best product on the market. I do not take any fat
burner supplements during my competition preparation. I take Cleanse & Lean
a few days before my competition to get that lean and fit look. Cleanse & Lean
makes you feel and look better!
Katie RhoeBoise, ID
As a busy mom of three year old twins, avid runner and yoga instructor I have found
that Cleanse & Lean is my "go to" supplement. Cleanse & Lean helps me get the lean
cuts and definition along with a healthy diet that I work so hard for. It helps me
to feel better and rid my body of excess toxins and water. As a fitness studio owner
I am asked frequently about different products and recommendations from different
companies and I always recommend with no hesitation to my clients, Cleanse & Lean
because it works!!!
MAXFITNESSAGE.COM
JOE'S CORNER
HEY JOE,
how can I
look good
all summer
long?
JUNE 2015
MS&F
A TARGETED
APPROACH TO
FAT BURNING
LipoRED is a targeted fat burner containing the most
powerful legal ingredients available in order to promote the
most efficient fat burning metabolism, elevate the bodys
thermogenic furnace, suppress appetite and provide intense
and extended energy. LipoRED was specifically designed to
attack deep fat stores through multiple pathways by stimulating both white and brown adipose tissues. LipoRED is
targeted fat loss designed to help you quickly shred fat to
transform your body into peak physique. LipoRED is
available exclusively at Max Muscle Sports Nutrition.
MAX HEALTH
HEALTH BEAT
Facebook
May Be
Harmful
To Your
Self Image
Its long been recognized that the media, particularly high fashion or beauty
magazines, often objectify women, reducing them to a collection of body parts.
And women who spend a lot of time reading such magazines may compare their
appearances, often unfavorably, to other women.
But increasingly, young women who spend an average of two hours a day
on Facebook looking at photos often objectify themselves, comparing their
appearances with their peers, and even their own past images, claims a paper
published recently in Psychology of Women Quarterly.
The researchers say that this comparison is unhealthy and recommend that
young women post fewer images of themselves on Facebook and follow
others on Facebook who post photos less frequently in order to stop comparing
themselves and promote wellness.
A Nuty Soutio
14 WWW.MAXMUSCLE.COM
JUNE 2015
Trying to do the right thing with diet and workouts, but just
cant give up that sugar? It may be a tough habit to break
because sugar helps relieve stress, a new study suggests.
The study, published in the Endocrine Societys Journal of
Clinical Endocrinology and Metabolism, found that those who
drank sugar sweetened beverages over a 12-day period of time
had lower levels of the stress hormone cortisol when exposed to
a stressful math test than those who drank aspartame-sweetened
beverages. And they had less of a stress response in the brain on
MRI screening.
The authors concluded that varying levels of sugar
consumption may be a reason that people react differently to
stressful situations. They also suggest that there are healthier
ways to deal with stress than with sugar.
INTERESTING FACT
Hate hay fever? Preliminary research suggests that those
who suffer from the spring and summer scourge are less
likely to develop cancer, perhaps because of the immune
stimulating effect of the condition.
MAX HEALTH
Next
Generation
Sunscreens
Now you can expect more
from sun care products
than just protection from
damaging UV rays. Te
newest sunscreens are chockfull of bonus ingredients
like free-radical protecting
antioxidants, lightweight
textures, and even a unique
drinkable option! Find one
youll love here.
BY KAREN MORSE, MPH
16 WWW.MAXMUSCLE.COM
JUNE 2015
LOral Paris Advanced Suncare Invisible Protect Clear Cool Lotion SPF
30 Beauty-boosting antioxidants have made their way into your sunscreen. In
addition to providing long-lasting UV protection, this never-sticky clear lotion
is infused with vitamin E to help skin retain its natural moisture. A combination
of grapeseed, shea, sea buckthorn and sunfower seed oils work below the
surface of the skin to keep it looking healthy and youthful.
This clear lotion is water-resistant for 80 minutes and has
an instant cooling effect when applied, reducing skin
temperature by 4 degrees Fahrenheit.
Over the past three decades, more people have had skin cancer than all other types
of cancer combined.
One person dies every hour from melanoma, totaling nearly 10,000 deaths in 2013.
Just one bad burn in childhood increases the risk of developing melanoma later in life.
Melanoma is the number one cancer killer of women in their 20s.
Skin cancer is most deadly for African Americans, Asians and Latinos.
Sources: American Academy of Dermatology and the American Cancer Society
JUNE 2015
WWW.MAXSPORTSANDFITNESS.COM
17
The Dish
on Vitamin D
Sunscreen 101
Choosing the right sunscreen can help reduce your risk of skin cancer,
including melanoma. Here are some things to look for on the label.
Broad-Spectrum. Means the product protects the skin from both
ultraviolet A (UVA) and ultraviolet B (UVB) rays.
Sunscreen vs. Sunblock. Since no lotion, spray or cream can block
the sun entirely, manufacturers can no longer identify their products as
sunblocks.
Water-Proof vs. Resistant. Sunscreens can no longer claim to be
sweat- and water-proof, so youll see the terms sweat- and waterresistant on product labels. This protective warning is meant to remind
you to reapply after swimming and sweating.
How long am I protected? Sunscreens must now reveal the amount
of time you are safely protected (e.g., 40 minutes) from UV rays while
swimming and/or sweating based on standard testing.
SPF rating. The SPF rating on the bottle actually applies to UVB rays
ONLY (rays that cause sunburn). Some experts believe that there is
little-to-no additional beneft in products with SPF ratings higher than 50.
In fact, a proposed FDA regulation may require sunscreen products with
SPF values higher than 50 to be labeled as SPF 50+. Others disagree.
The jury is still out on this one, but you will see some sunscreens have
already moved to labeling their products this way.
On November 29th, 2014, President Obama signed the bipartisan Sunscreen Innovation Act into law, which
provides timelines for the Food and Drug Administration (FDA) to review new sunscreen ingredients. These ingredients
(Tinosorb S and Tinosorb M to name a couple) have been used safely and effectively in Europe for many years and
offer signifcantly more defense against harmful UV rays.
Wondering why the United States is so behind the times on this one? Sunscreens are reviewed in the same manner
as drugs (not cosmetics) by the FDA, which is a more stringent process. Until recently, some of these new ingredients
have been sitting in backlog for years waiting to be reviewed! The new law gives the FDA up to 270 days to
determine if the new sunscreen ingredients are generally recognized as safe and effective.
Hopefully, youll see sunscreen brands in the United States fnally able to add these new ingredients to products by
next summer!
18 WWW.MAXMUSCLE.COM
JUNE 2015
hello
beautiful
Our Best Selling Weight Loss
capsule is now available in a new
24-count economy size.
Available at:
@maxmuscle10
/maxmusclefranchise
MAXFITNESSAGE.COM
TODAY!
MAX FITNESS
Your Summer
Slimdown Plan
BY MATT COOPER, CFNC
JUNE 2015
Training Regimen
This training regimen will ensure that your performance and movement quality improve
right along with your aesthetics! There are six circuit workouts listed. Circuits 1 and 2 are
pictured. Do Circuits 1 and 2 on Monday, Circuits 3 and 4 on Wednesday, and 5 and 6 on
Friday. Do both circuits three times in a row on the appropriate days.
Circuit 1
FORWARD
CRAWL: Start
on your hands
and knees.
Lift opposite
sides up and
move forward
maintaining a
neutral spine
and crawl
forward for
20 yards.
Forward Crawl
KB Deadlift
Yoga Push Ups
Hip Flexor Stretch
Deadbugs
Repeat
KB DEADLIFT:
Stand hip to
shoulder-width
apart with the
kettlebell in
front of your
legs. Bend down
with a neutral
spine grasping
kettlebell and
return to start.
20 yards
10 reps
5 reps
5 breaths
6 per side
JUNE 2015
WWW.MAXSPORTSANDFITNESS.COM
21
Circuit 2
ONE-ARM ROW:
Start in three
point stance
with one hand
bracing a bench
for stability.
Keeping the
opposite arm
close to the
body, pull a
dumbbell up
towards your
body and
squeeze your
back at the top
position. Control
and descend
down slowly.
One-Arm Row
Goblet Squat
Plank
Pec Stretch
Bird Dogs
Repeat
GOBLET SQUAT:
Start with feet
hip to shoulderwidth apart. Hold
kettlebell by the
horns in front of
your chest. As you
descend, drive your
knees out while
keeping a neutral
spine. Once you
reach the medial
side of your knees,
drive them out
with your elbows
and take one deep
breath. Back up,
keeping knees out
and lockout at the
top by driving your
hips through and
squeezing your
glutes.
Circuit 3
Side Crawl
Pelvic Bridges
Landmine Press
Hip Flexor Stretch
Deadbugs
Repeat
Circuit 4
One-Arm Row
Single Leg Squat
Side Plank
Pec Stretch
Bird Dogs
Repeat
Circuit 5
Forward Crawl
Deadlift
Yoga Push Ups
Hip Flexor Stretch
Deadbugs
Repeat
PLANK: Start in a prone position with elbows under your shoulders and feet
together. Start elbows under your shoulders. Squeeze your heels together,
fex your quads and glutes and lift up. Maintain a neutral spine as you hold.
10 reps
5 reps
10 breaths
5 breaths
6 per side
JUNE 2015
Circuit 6
One-Arm Row
Goblet Squat
Plank
Pec Stretch
Bird Dogs
Repeat
20 yards
10 reps
5 reps/side
5 breaths
6/side
10 reps
5 rep/side
10 breaths
5 breaths
6/side
20 yards
10 reps
5 reps
5 breaths
6 per side
10 reps
5 reps
10 breaths
5 breaths
6 per side
NOW AVAILABLE!
Available at:
Find us on:
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MAXFITNESSAGE.COM
MAX FITNESS
Riding
the Wave
Nick Nevarez
JUNE 2015
PLANK PUSHUPS:
1. Begin in pushup position with hands
on the mat, shoulder-width apart, and
your feet on top pressing into the ball.
2. Engage your core by drawing your
belly button in towards your spine and
tucking your hips.
3. Keep your core engaged and hips
stable as you bend your elbows and
lower your chest 1-2 inches from the
mat.
4. Powerfully, press up to start position
while maintaining stability on the ball.
SURFER POP
1. Begin in pushup position with your
hands on the mat, shoulder-width
apart, and your feet on top pressing
into the ball.
2. Perform 3 quick pushups.
3. Immediately, kick the ball away and
land standing with your feet staggered
as if you were on the board.
WINDMILL STRETCH
1. Stand with your feet wider than hip
distance apart.
2. Hinge over at the waist, put your
right fngertips on the ground and twist
through your midsection as you send
your left arm up towards the sky.
3. Keep your spine long, head in line
with your spine.
4. Repeat on the other side.
Before You Go
SPIDER PULL-INS:
1. Begin in pushup position with your
hands on the mat, shoulder-width
apart, and your feet on top pressing
into the ball
2. Lift one leg up off the ball. Stabilize
yourself on the ball as you pull the
knee in towards your elbow. Contract
the outer glute and aim to have your
inner thigh parallel to the ground.
3. With control, replace your foot on
the ball and repeat on the other side.
JACKHAMMER PUSHUP:
This is an excellent move to help you
get through the surf. The spinal fexion
in this move mimics the duck dive,
sink-under (the wave) and pull-through
(when you come up through the wave),
says Nevarez.
1. Begin in a pushup position with your
25
MAX FITNESS
Ten Life
Lessons
from the
Ocean
BY KELLY GONZALEZ
JUNE 2015
Available at:
@maxmusclesportsnutrition
@maxmuscle10
/maxmusclefranchise
MAXFITNESSAGE.COM
TODAY!
MAX CHAMP
Don't let a weekend spent racking up the calories ruin your dieting eforts
during the week. Pay attention and stay strong! BY JENNY BROERS
DO YOU FEEL like youre always on a diet, but never making progress?
Chances are your weekends are to blame. Many people on nutrition
programs start their week off well. They track their macros and prepare
most, in not all, of their meals at home. But, by the time Friday night rolls
around, they are ready to reward themselves for sticking to their meal
plan and celebrate.
I was guilty of this. My typical weekend meal would consist of
eating half of an appetizer, spinach and artichoke dip, followed by
festa lime chicken, and topped off by sharing a chocolate chip
cookie sundae. I knew my meal wasnt healthy but I never
researched the nutritional information...until now.
According to the restaurant's website, spinach and
artichoke dip from Applebee's contains 830 total calories
(490 from fat), 1,930 milligrams of sodium and 69 grams
of carbohydrates. Fiesta lime chicken contains 1,310 total
calories (690 from fat), 3,400 milligrams of sodium and
100 grams of carbohydrates.
Add in half of the chocolate chip cookie sundae (700
calories, 103 grams of carbohydrates and 70 grams
of sugar just for half!) and my meal equals 2,425
total calories and three days worth of my current
allotment for carbohydrates. Talk about a cheat
meal! Consider the rest of your weekend meals
following this pattern and its easy to see where the
extra pounds start to sneak up.
Its frustrating to consistently make sacrifces,
turn down delicious food at work lunches, exercise
regularly, eat well; avoid soda, alcohol and sugary drinks,
and still gain weight.
Identifying the problem is half the battle. Here are some tips for
surviving the weekend, meal plan intact.
1. Do your research ahead of time. Most restaurants have
nutritional information for their menus posted online. Even
healthy looking choices like salads can be inundated with calories
and sugar. Help yourself make a good choice by browsing the
nutritional information ahead of time and walk into the restaurant
with a plan that fts your goals.
2. Ask for a to-go box when your meal arrives. Correctly
portion your servings according to your macros and put the
remaining food in the box. Boxing up your extras ahead of
time will help avoid mindless overeating.
3. Avoid letting a cheat meal become a binge or a
cheat weekend. Perhaps its better to think of it as a cheat
item. Have a drink, or your favorite main dish, or dessert
not all three. One small indulgence isnt going to completely
derail your progress, but multiple allowances will catch up
with you quickly.
When the weekend approaches, continue to be mindful of
your goals. Dont let an hour of overindulgence counteract
an entire week of hard work. Your discipline and sacrifces
will pay off in the future if consistently prioritize what you
want most over what you crave now. MS&F
28 WWW.MAXMUSCLE.COM
JUNE 2015
Photo by Jame
sPatrick.com
Check out
Jenny's monthly
video blog on
MaxMuscle.com!
Jenny Broers won the
2014 MaxForm Life
Challenge and now
shares her success
tips with you! Find
out more about her
and others online at
MyMaxMuscle.com.
What If
The newly rebranded Mm Nutrition store ownership program enables you to find the strength within by benefitting from a franchise with nearly 25 years experience
in the nutrition industry. Now is the Time to turn your passion into profit and capitalize on the rapidly growing Health & Nutrition market! Weve created a simple
turnkey operating system featuring exclusive territories, a high margin comprehensive supplement line, proprietary nutrition planning & body composition services, as well
as extensive national & local marketing support. With initial and ongoing training & education as well as a reduced start up cost and available financing, now is the time to
open your own Mm Nutrition store TODAY!
MAX RESULTS
No More
Horsing
Around
POSITIVE STEPS
For the next several months, Crissy made great
strides to reclaiming her health. She hired trainer
George Tovar and he introduced her to Sam
Alvarez, franchisee of Max Muscle EdingburgMcAllen, Texas store where she started learning
about quality Max Muscle supplements and
good nutrition. The staff was always friendly
and encouraging, and Crissy immediately felt
comfortable with their support.
It took a long time for Crissy to learn to believe
in herself. Suffering from low self-esteem after
an unhappy frst marriage, she had started to
believe she couldnt achieve her goals. I felt like
I couldnt achieve anything, she said. She coped
with this low self-esteem by supporting everyone
around her, but never herself.
30 WWW.MAXMUSCLE.COM
JUNE 2015
After
Before
BY JACKIE CLASSEN
NO MORE EXCUSES
NATURAL
PROTEIN
ADVANTAGE
St llean thi
Stay
this summer
with Clean Lean Protein
the worlds most potent
vegetable protein.
Highest quality Golden
Peas, European-grown
Alkaline: 7.8pH
High protein: up to 90%
Low fat: 0.5g per serve
Low carbs: 0.9g per serve
Low sugar: 0.1g per serve
Complete: All 9 Essential
Amino Acids + 9 more
Digestible: 98%
avors
FAVORITE
SUPPLEMENTS
Core Four Pro BCAA
MaxxTOR Max CLA
LipoRed
Max Kre-alkalyn
Max LiquiCarn
Quadra Cuts Night-time
Cleanse & Lean
WWW.MAXSPORTSANDFITNESS.COM
31
emerge is
the best!
Photo
by Jam
esPatr
ick.co
m
Available at:
Find us on:
TAKE THE TEST at
MAXFITNESSAGE.COM
I dont believe in cutting corners. When its time for serious fat loss,
Key Benefits
Promotes
P m
Appetite Suppression
S
and Weight Loss
Stimulates Thermogenesis and
Fat Burning
Contains Key Ingredients
Promoting Magnified Energy
and Endurance Levels
Enhances Mood, Alertness, and Focus
Stop in today for a FREE sample of emerge
at your local Max Muscle store. Find the store
nearest you at www.maxmuscle.com
NEW FLAVORS!
Now Available in Root Beer and Vanilla Crme!
MAX IMAGE
2015
Swimwea
Special
ALL PHOTOS BY JAMES PATRICK
JAMESPATRICK.COM
Lady
in Red
34 WWW.MAXMUSCLE.COM
JUNE 2015
Wrapped
in Beauty
Lolli Swim
Fuego One Piece
RevolveClothing.com
Riding
the Wave
Striped Board
Shorts (Blue)
Old Navy
Make
a Splash
JUNE 2015
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35
Animal Mode
Red, Black
& White
Sail Boat Mix Match
with Striped Bottoms
CollectionsByCollins.com
Old Navy Boardshorts
Red/Black Stripe
with White Brazilian Bottoms
CollectionsByCollins.com
36 WWW.MAXMUSCLE.COM
JUNE 2015
Roancing
the Stoe
Sey
Stipes
Bl Zebra
Blue
Z bra
CollectionsByCollins.com
Prety
in Pink
JUNE 2015
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37
MAX IMAGE
Need creative ideas for the dad(s) in your life? Weve rounded up options that go way beyond the expected
tie and argyle socks. So whether hes into cooking, golfng or anything in between, theres sure to be an item
or two that will solve your gift-giving dilemma. BY ABBY HOEFFNER
$14.98-$39.98, GameonYoga.com
PacifcShaving.com
Great for the golf lover, but the UV Skinz sun polo is
perfect for any dad who spends time outdoors. A gift that
delivers style and protection, each UV Skinz sun shirt is UPF
50+ certifed, meaning it blocks over 98 percent of the
suns harmful rays. $49.95, UVSkinz.com
Brain Dice is a complex compendium of dice, dials and digits that will blow his mind. Roll all six dice and insert them into
the openings on the base of the puzzle to start the challenge. Each facing is surrounded by four pillars. Spin the dial on each
pillar so that the numbers on the four pillars add up to the number shown on the die. Master the challenge by completing all
six sides of the puzzle. Every roll of the dice produces a different challenge and no matter how you roll, there is always a
solution. The game play is endless. $19.99, RecentToys.com
38 WWW.MAXMUSCLE.COM
JUNE 2015
ATTENTION MEN
WHATT MEN
M ARE SAYING ABOUT 2TX:
After just a couple of weeks of consistent 2TX, my
energy began to really pick up and it showed in the gym,
the mirror and in every part of my life. It has helped to
raise the life vitality bar back up to where it used to be.
Steve Wright,
54 Years Old Newport Beach, CA
I have more strength, more energy, more endurance
and more drive! If you are a man over 40, youve got to
try 2Tx today! It is a real shame that I didnt discover this
product earlier in life!
Chris Johnston,
50 Years Old Stockton, CA
After my 52nd birthday, I felt lousy all the time. A friend
then recommended 2TX. To my great delight within a
week of taking 2TX, my energy returned and from every
aspect I soon began to feel 20 again!
Ron Cummings,
52 Years Old Tustin, CA
Steve Wright,
13 Year Pro Football Veteran
(tavel)
MAX IMAGE
SUMMER ESSENTIALS
Te season of sunshine and relaxing getaways is among us. Whether you are traveling for a quick weekend
getaway or headed to a long overdue vacation, make sure you pack these key beauty essentials for the road.
BY ABBY HOEFFNER
Pillow that converts to a makeup bag? Yes, please! Hstens Travel Pillow will make
any location a sleep sanctuary. Filled with the highest quality duck down and feathers,
this sumptuous pillow opens to the ideal sleep surface and then zips into a convenient,
built in casing. Pack all your necessities in and zip and go! Available in classic blue
check, silver check and yonder blue check. $110, Hastens.com
After a long car or plane ride, youll want to freshen up a bit. Try Helena
Christensens Strangelove NYC Dead of Night Perfume Oil
Fragrance Necklace. This perfume oil highlights the complexity of the oudh
heart with foral hints of jasmine and rose, and fnishes with nuanced sandalwood,
amber and white musk. This is perfect to wear and dab on when you need a scent
pick me up, all while serving as a stylish accessory. $295, 1.25 mL fragrance in
DOUBLE-DUTY LIPSTICK
With a weightless hydrating gel formula and a unique rich and creamy texture, Avon
Ultra Color Indulgence Lipstick will stay on for hours while you are seeing
the sights. And with twelve bold shades to choose from, your lips will look chic while
being nourished. $8, Avon.com
$8, USA.LeCouventdesMinimes.com
40 WWW.MAXMUSCLE.COM
JUNE 2015
The all-new Dual Stick from Mixed Chicks is a fresh take on beauty. The makeup
stick, available in fve shades, offers foundation and bronzer all in one! Dual Stick will
enhance your natural beauty without going over the top with tons of makeup that you dont
need. Plus, its a solid, so it doesnt have to take up valuable space in your liquids carry-on
bag. $22.50, MixedChicks.com
1
5
fuell
per serving
Complete Body
Sculpting Formula
build lean &
shapely muscle
accelerate fat loss
increase endurance
MAX NUTRITION
Seven Reasons
To Go To a Farmers Market
JUNE 2015
3. REDUCTION OF CARBON
FOOTPRINT. For an increasingly
eco conscious society, were wasteful
DO
Ask questions. Farmers are happy to answer questions, even if theres a crowd. This is his or her
opportunity to tell you about the products you see and establish a relationship with you.
Look around before buying, at least until you have the lay of the land. Think through
whats important to you when buying. Do you want only products that are organic, those that are as cheap
as possible, the biggest and best looking? If you take a spin around the market before settling on your choice, youll be able to hone
in on your priorities. After a few trips to market, youll be able to narrow your vendor preferences to one or two who consistently have
what you need at an affordable price.
Bring your own bag. Vendors will happily supply bags for your items, but its great to do your part for the environment with a
few mesh or breathable cloth bags for your produce.
Bring cash. While many vendors accept credit or debit purchases and checks, farmers market vendors are small business
operators, and as such, may not want to invest in equipment and accounts that allow them to take credit cards. And many vendors are
reluctant to accept checks, unless theyre local.
Be early. The old adage the early bird gets the worm holds true for farmers markets. Its impossible for vendors to predict market
attendance or interest in a particular item that day, so as the day goes on, he or she may run out of certain items.
Ask whether the produce was picked this morning. Of course you
want to know whether your kale is fresh. But think about it. If the market opens
at 8 a.m., and it took an hour or two to load the truck, an hour for the farmer to
drive to market and an hour or two to set up, at what point in the morning did
he or she have time to pick a several bushels of tomatoes and beans, 100 pints of blueberries, or 10 dozen eggs? Even if it is a small
market, it takes many hours and often many hands to harvest. Most farmers market produce is picked a day or two before market,
stored in ideal conditions, then loaded in the cool of morning to go to market.
Ask for early sales. Farmers markets have certain hours for a reason. It takes a long time for farmers to unload their products
and set up their booths. Early sales may prevent your farmer to be ready for the opening of the market.
Ask for a special deal at the end of market. Farmers markets arent Priceline.com. Your hard working farmer has set the
price needed in order to make a living and pay the bills. Leftover produce is typically sold to restaurants or given to a food bank, so
you neednt worry it will go to waste. That said, if you are buying produce in bulk for canning or freezing, some farmers will cut you
a break.
JUNE 2015
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43
4. SUPPORT OF LOCAL
ECONOMY/WAY OF LIFE. Who
doesnt want to support their local
businesses and communities? Buying
locally not only supports the small
farmer, but nearby businesses. Farmers
markets have been shown to increase
spending at neighboring shops and
stores; one study found that as many
as 63 percent of patrons at farmers
markets planned to do other errands in
the area that day.
And if you live in a rural area where
agriculture is a way of life and the
heart of the community, you can
preserve both farmland and the way of
life of those living on the land. Many
previously agricultural communities
have given way to urban development
when small farmers have been unable
to make a living by competing with
large scale farms that practice industrial
agriculture.
5. EDUCATIONAL EXPERIENCE.
When is the last time you were able to
ask a big box supermarket associate
what a particular vegetable is, how it
was grown and processed, what the
nutritional value is and how to cook
it? Chances are that you wont get the
answer. But at a farmers market, said
Lichtenwalner, you can interact face to
face with the grower and ask questions.
While there is no guarantee (other
than if the grower is Certifed Organic
or Certifed Naturally Grown) that the
farmer grows organically, at least you
can ask what types of herbicides and
pesticides are used on the food, what
the animals are fed and how the food
or meat is processed. Farmers markets
44 WWW.MAXMUSCLE.COM
JUNE 2015
MS&F
What's in
Season?
READ THIS!
t w i ce a da y.
I d e a l l y, a s
soon as you
get up in the
morning,
and just before
bedtime.
For optimal
results keep
an extra bottle
of Liquid Egg
Whites at work for Children!
to enjoy their benefts
throughout the day!
Why take Liquid Egg Whites before
bedtime? Fitness enthusiasts have
known for decades that if you dont put
protein into your body before you go to
bed, your body will run out of protein
in the middle of the night. Once your
body digests all of its available proteins,
your body thinks it is starving itself.
To protect you, your body shuts down
and starts storing your own fat cells.
Your blood sugar still needs protein to
keep you going, so it starts consuming
the only protein source available at 3
am, your own muscle mass. Basically,
you are storing fat and eating muscle.
By drinking a high protein drink with
Pure Liquid Egg Whites just before you
go to bed, the egg protein will support
muscle growth for up to 4 to 5 hours.
Now the process is reversed for most of
your sleep time. Rather than storing fat
and eating muscle, the protein from the
Liquid Egg Whites, is allowing your body
to burn the fat at its normal rate while
building on the muscle. You will get
better nights sleep, and wake up more
alert and refreshed, and not as hungry in
the morning.
Perfect
Protein
100 % Guaranteed
Will stay good refrigerated
for 90 to 120 days, and can
be frozen indefnitely.
Chris LaCascia accomplished his amazing transformation
of losing 130lbs in only 9 months by drinking Liquid
Egg White Protein Shakes for 3 of his 6 daily meals.
WWW.EGGWHITESINT.cOm 877-EGG-WHITES
MAX NUTRITION
Drink Up!
Reduce water retention and summer
swelling with anti-inflammatory cocktails.
BY ABBY HOEFFNER
JUNE 2015
Antioxidant
Power Smoothie
1 green apple
large fennel with fronds
1-inch piece ginger root
1 large broccoli stem
3 leaves kale
cucumber, peeled if not organic
Cut produce to ft your juicer. Start by
juicing the apple and fnish with the
cucumber. Drink as soon as possible.
Benefts
Benefts
Berries
help prevent
damaging
effects of free
radicals and
infammation
by turning
off the
infammation
signals
triggered by
cytokines and
COX-2s, making
them an ideal
part of your
diet.
Flaxseed
improves
digestion, therefore
aiding in reduced
bloating.
Benefts
JUNE 2015
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47
MAX NUTRITION
Hot Bod
Fruits of
Fr
Summe!
BY SUSAN IRBY
MS&F
48 WWW.MAXMUSCLE.COM
JUNE 2015
NUTRITIONAL
INFORMATION
Serves 8
INGREDIENTS
DIRECTIONS
FOR SAUCE:
2 large ripe avocados
Juice of 1 lime
Zest of 1 lemon
Juice of 1 lemon
1 medium jalapeno pepper, seeded and chopped
2 Tbs champagne vinegar
4 basil leaves
10 mint leaves
1 Tbs honey
cup greek yogurt
tsp white pepper
tsp sea salt
3 Tbs watermelon juice or water
FOR SAUCE:
Heat grill to high heat. Slice avocados in half, lengthwise,
remove seed. Using a large spoon, scoop out whole
avocado halves. Place on hot grill, at side down, and
grill about 3 minutes or until grill marks show clearly on
avocado esh. Turn and grill an additional 3 minutes or
until grill marks show clearly. Remove from heat and set
aside.
In a food processor or blender, combine grilled avocado
and remaining ingredients for sauce. Blend until smooth.
Refrigerate until ready to use. Makes about 2 cups.
For thinner sauce, add watermelon juice or water in 1
tablespoon increments.
FOR SALAD:
medium seedless watermelon (about 7 cups)
reserve cup juice for the sauce
1 to 1 pints yellow cherry or grape tomatoes
medium red onion, thinly sliced
1 large cucumber, quartered lengthwise and
sliced into 1 chunks
cup pistachios
FOR SALAD:
In a large mixing bowl, toss together watermelon,
tomatoes, red onion, cucumber and pistachios.
Divide among serving plates and drizzle with Grilled
Avocado Sauce. Refrigerate any remaining sauce for up to
4 days. Sauce can also be used on chicken or as a dipping
sauce to vegetables and fruits.
ABOUT THE AUTHOR: Susan Irby is a Certifed Fitness Nutritionist and food healer, award-winning network television and radio
personality, and the creator of The Bikini Chef brand. Visit Susan online at: thebikinichef.com, susanirby.com and bikinilifestyles.com.
Copyright Susan Irby, the Bikini Chef 2015
PROTEIN
BIG
BIG
TASTE
JUST ARRIVED!
29g
PROTEIN
Available at
NoGii.com
MAX SCIENCE
The Best
Supplements
for Men
BY KAREN MORSE, MPH
OVERWHELMED when
shopping for supplements?
You arent alone! The right
supplements replenish what
we lose during our workouts,
increase energy, boost heart
health and even make for a
better sex life. The wrong ones
can be ineffective and a waste
of money at best and even
harmful if taken incorrectly.
We consulted with our Max
Muscle Sports Nutrition experts
and sifted through the latest
research to bring you the best
supplements for men. Take our
advice, along with guidance
from your doctor, to decide
whats best for you.
50 WWW.MAXMUSCLE.COM
JUNE 2015
Vitamin E
Vitamin C
Vitamin D
Conjugated
Linoleic
Acid
How it works:
Conjugated linoleic
acid (CLA) is a type of
unsaturated fatty acid
that has been shown
to have anti-cancer
benefts, improve
immunity and aid in the
prevention of hypertension. Studies have also found
that CLA helps people to reduce stubborn belly fat
when they exercise regularly. CLA is naturally found in
beef and in dairy products such as milk or yogurt, but
supplementing seems to be the more effective way of
achieving CLA levels that reduce body fat.
A Japanese study investigated the safety of
dietary CLA in obese men considered doses up to 3.4
g/day to be safe.
Max Muscle suggests Max CLA softgels.
L-Carnitine
How it works:
L-carnitine is
essential for
moving fatty
acids into the cell
mitochondria,
which is how your
body burns fat to
produce energy.
Due to the high
concentration
of l-carnitine
in skeletal and
cardiac muscle
tissues, it
also improves
cardiac output
and muscular
function. In addition to these roles,
l-carnitine may also have heartprotecting benefts. A Mayo Clinic
review of 13 controlled clinical
trials concluded that l-carnitine
had multiple benefts for previous
heart attack sufferers, including a
65 percent reduction in a type of
abnormal heart rhythm known as
ventricular arrhythmia and a 40
percent reduction in angina-related
symptoms.
The observed safe level (OSL) of
l-carnitine is up to 2,000 mg/day.
Max Muscle recommends
LiquiCarn (Liquid Carnitine
Concentrate), which has 1,250 mg of
fast-acting liquid l-carnitine in each
serving.
JUNE 2015
Protein
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51
photo by
Available at:
Find us on:
TAKE THE TEST at
MAXFITNESSAGE.COM
21
grams
5
grams
0
grams
36
servings
AVAILABLE NOW!
In Chocolate Fudge and Vanilla Cream Flavors!
Extremely versatile to be
used before, during and
after workouts.
GLUTEN
FREE
SUGAR
FREE
MAX SCIENCE
This is Your
COMPLETE
Workout Stack
Why not go for the Tigers Blood of training fuel?
BY MATT COOPER, CFNC
54 WWW.MAXMUSCLE.COM
JUNE 2015
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55
INTRA WORKOUT:
PRO BCAA
JUNE 2015
COMING SOON!
GlycoSyn is a truly innovative and science-based
training formula that helps provide sustained energy
for pre-, intra- and post-workouts along with
carbohydrate/glycogen replacement and loading to
maximize performance. GlycoSyn is driven by two
new and exciting low glycemic and sustained release
carbohydrate sourcesCarb10 and ModCarb.
This combination provides the ideal carbohydrate
mixture for healthy sustained energy.
GlycoSyn also contains the powerful synergistic
ingredients citrulline malate, Promilin and Guanidinopropionic Acid to help further enhance your workout!
Learn more about GlycoSyn and other Max Muscle
products online at maxmuscle.com
Available at:
Find us on:
TAKE THE TEST at
MAXFITNESSAGE.COM
MAX SCIENCE
SCIENCE PULSE
BCAAs Improve
Numerous
Outcomes in
Endurance Sports
Researchers from the Universidad de Alicante, Spain
conducted a literature review on the current state of the
effect of consumption of dietary BCAA supplements in
endurance sports and its effects on muscle damage,
athletic performance, central fatigue, anabolic signals
during recovery and immune system response published
in any country until May 2014. Out of 330 studies
identifed, 14 met the inclusion criteria. The sports
that we found in the studies were running, cycling,
combining cycling and running, Olympic distance
triathlon and one study included 2 groups of athletes
(Olympic distance triathletes and runners). Researchers
concluded that there is a lesser degree of pain and
muscle damage, less perceived exertion and mental
fatigue, greater anabolic response in recovery period
and improved immune response when supplemented
with BCAAs. (Salinas-Garcia ME, Martinez-Sanz
JM, Urdampilleta A, et al. Nutr Hosp. 2014 Nov
16;31(2):577-89).
58 WWW.MAXMUSCLE.COM
JUNE 2015
INDUSTRY UPDATE!
LEARN
EARN MORE. VISIT ONLINE AT MAXMUSCLE.COM
Locations Nationwide. Franchise Opportunities Available.
FREE w/ purchase!
Go to maxmuscle.com for details.
*Based
ased on results from an 8 week research study using Mediator Ph
Phosphatidic Acid and resistance training
conducted by Dr. Jacob Wilson at The University of Tampa, Tampa FL.
Mediator PA is a registered trademark of Chemi Nutra. Mediator PA is protected under
patents pending by Chemi Nutra.
PRO TRAINING
GIVE
YOUR
FAT
BURNING
A BOOST
JUNE 2015
Fight or Flight?
What does that mean, from a
biological standpoint? As a part of the
evolutionary process, we are hard-wired
by Mother Nature to able to react and
survive stressful, dangerous situations.
During times of extreme physical or
emotional stress, the adrenal fght
or fight hormones, epinephrine and
nor-epinephrine, are injected from our
adrenal glands into the bloodstream.
These chemicals target multiple body
cells, causing an adaptive excitatory
state.
For example, think of ancient man,
our caveman cousins. If our ancient
Neanderthal relatives were out hunting
and gathering, and their friendly
neighborhood Tyrannosaurus Rex
MS&F
JUNE 2015
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61
MAX PICKS
WHAT'S HOT?
MAX MUSCLE
NEW TEES
62 WWW.MAXMUSCLE.COM
JUNE 2015
DRINK UP!
BOOST PERFORMANCE
LEARN
EARN MORE. VISIT ONLINE AT MAXMUSCLE.COM
Locations Nationwide. Franchise Opportunities Available.
* With minimum product purchase. See participating Max Muscle stores for details.
STEP
01
MAKE A PLAN
STEP
02
GET RESULTS
STEP
03
When to eat
How it relates to
your body
Find us on:
TAKE THE TEST at
MAXFITNESSAGE.COM
IN STORES NOW!
Available at:
Find us on:
TAKE THE TEST at
MAXFITNESSAGE.COM