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CARAT MEDIA WEEKLY NEWSLETTER

No. 791

Media Report

pixabay

1990BBS

BBS

BBS
PTT KKCity

Blogger Xuite

WordPress

WattPadPOPO

/PTTWattpadMIC

2002(200310)
201412

2.947.1%45.3%

2013201346.3(
231.5)201570(350)

/<2013><2015>

20142,000
2012

2015(Forbes)65
5278

201565
()2012

/<2014>2015

2014(
)
2,800(1.4)

2013

Apple Store

ios 11

/google

10%

2013

201346.3

10%

20148

/20132014

2010POPO
20

Alexa2015515

Alexa

CN

CN

TW

1,218/166

(/or)
/AlexaPOPO

2,669/366

28,519/516

- POPO

POPO

100%
70%

POPO

50%

30%

10-29

POPO

0%

30

60
50-59

23%
36%
18%
10%

7% 6%

40-49

2~8

30-39

9~14

20-29

15~25

10-19

26~49

10

50

-60.00% -40.00% -20.00%

0.00%

POPO

20.00%

40.00%

60.00%

CCS

200-500(18.4% /i112)
501(28.3% /i127)

(7.5% /i236)
(9.8% /i220)(31.7% /i165)

(13.6% /i216)
(17.5% /i174) (23.4% /i203)

35

(45.7%/i138%)
(33.2%/i136)

(41.3%/i152)

(42.1%/i138)
(39.2%/i134)
(45.6%/i130)

/2014CCS Taiwangoogle

/ (///
)(25.9%/i163)
(FB)(28.8%/i126)

(30.3%/i202)
(49.5%/i164)
/ (Yahoo!
Amazon)(55.6%/i148)
/ (28.7%/i138)

18-35

POPO
POPO

20th
Century Fox

WattPad

WattPad

WattPad

/POPOMIC

3C

2010
2015

LG

(Dentsu Aegis Network)

(Carat)
(Vizeum)(AAA)(Isobar)

(Posterscope)(iProspect)
(Amnet)

11023,000

www.dentsuaegisnetwork.com


carat.weekly@carat.com

(02) 2717-5238 ext.9285

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