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DECLARATION

I Miti Angira declare that the project report entitled “comparison Between Saving
Accounts of HDFC Bank & ICICI Bank” a Research work at HDFC Bank, Kota.
The information has been collected from genuine and authentic sources and work
done by me during the academic year 2009-2011. This is being submitted in the
partial fulfillment of the requirement for the award of degree of the Master of
Business Administration (Banasthali University). The matter embodied in this
report has not been submitted for the award of any other degree or diploma.

Place:
Date:

Miti Angira

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ACKNOWLEDGEMENT
I wish to express my heartfelt thanks to Mr. Pradip Singh Bhadoriya (Sales manager)
of HDFC Bank, Kota. Their cheerful induction of my first visit to company’s office
helped me to know about saving Account as a product and the activity I had to
perform.
I want to give my genial and sincere thanks to Mr. M.K. Joshi (Director,
Banasthali University, Jaipur).I would like to sincerely thank Mrs. Vandana
Joshi,(Head of Management Dept., Banasthali University, Jaipur) for her
valuable suggestion and guidance and making it possible for us to accomplish
the project.
I am also thankful to all the other persons of Finance Department.
My heartfelt gratitude goes to my family members and friends who always inspired
and motivate me in carrying out this study.
Above all, I bow my head before Almighty “GOD” without whose blessing my
present project would not have existed and thanks for giving me patience and
strength to overcome the difficulties, which crossed my way in the
accomplishment of this endeavor.

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PREFACE
M.B.A curriculum is designed in such a way that student can grasp maximum
knowledge and can get practical exposure to the corporate world in minimum
possible time. Business schools of today realize the importance of practical
knowledge over the theoretical base.

The research report is necessary for the partial fulfillment of M.B.A. curriculum and
it provides an opportunity to the researcher in understanding the industry with
special emphasis on the development of skills in analyzing and interpreting practical
problems through the application of management theories and techniques. It is a new
platform of learning through practical experience, which incorporates survey and
comparative analysis. It gives the learner an opportunity to relate the theory with the
practice, to test the validity and applicability of his classroom learning against real
life business situations.

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TABLE OF CONTENTS
CONTENT

PAGE NO.

1. ACKNOWLWDGEMENT……………………………………....

2

2. INTRODUCTION
2.1 HISTORY OF INDIAN BANKING INDUSTRY……

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2.2 PUBLIC SECTOR BANKS………………………………….
2.3 PRIVATE SECTOR BANKS………………………………
2.4 FINANCIAL MARKETS………………………..

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8
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3. PROFILE OF BANK (HDFC BANK)
3.1 ABOUT HDFC BANK……………………………………..

3.2
MANAGEMENT…………………………………………………….
3.3 TECHNOLOGY……………………………………..
3.4 AWARDS AND RECOGNITIONS……………………
3.5 PRODUCT SCOPE……………………………………….
3.6 ACCOUNTS AND DEPOSITS…………………….

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4. PROFILE OF BANK (ICICI BANK)
4.1 ABOUT ICICI BANK………………………………………….

4.2 AWARDS AND RECOGNITIONS…………………………..
4.3 TYPES OF SAVING ACCOUNTS……………….

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6. LIMITATION………………………………………………………

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7. DATA COLLACTION………………………………….

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8. ANALYSIS AND INTERPRETATION……………….

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9. FINDINGS…………………………………………….

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10. RECOMMANDATIONS………………………………

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11. CONCLUSION………………………………………

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12. BIBILIOGRAPHY………………………………………………….

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5. RESEARCH METHODOLOGY……………………….

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INTRODUCTION
Banking is the backbone of a modern economy. Health of banking industry is one of
the most important pre-conditions for sustained economic progress of any country. The
world of banking has assumed a new dimension at the dawn of the 21 st century with the
advent of tech banking, thereby lending the industry a stamp of universality. In general,
banking may be classified as retail and corporate banking. Retail banking, which is designed
to meet the requirements of individual customers and encourage their savings, includes
payment of utility bills, consumer loans, credit cards, checking account balances, ATMs,
transferring funds between accounts and the like. Corporate banking, on the other hand,
caters to the needs of corporate customers like bills discounting, opening letters of credit and
managing cash.
The Indian banking scene has changed drastically with the private sector making
inroads in an area hitherto dominated by large public sector banks. Growing disinvestment is
likely to impact the banking industry as well. There is every possibility of privatization of
public sector banks, leading to greater operational autonomy.
The development of the Indian banking sector has been accompanied by the
introduction of new norms such as Income Recognition and Capital Adequacy, by the
government. The latter implies that banks can lend on the basis of their respective capital
base. These norms have caused banks to construct equity on their own, before going in for
debt. Disintermediation is a real threat for banks. Of late, banks are adopting the EVA
(Economic Value Added) concept wherein revenues are viewed in the context of the risk
associated with them.
The New World order has ensured "Survival of the Fittest". New services are the order of the
day, in order to stay ahead in the rat race. Banks are now foraying into net banking,
securities, consumer finance, housing finance, treasury market, merchant banking and
insurance.

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for the purpose of lending or investment.History of Indian Banking Industry A banking company in India has been defined in the Banking companies Act. Industrial revolution that took place in the economic development of all nations of the world. draft. order or otherwise” Banking is an important element of economy’s Indian banking system overt past few decades. Instead of working for profits. they are required to participate in nation building activities and help in bringing socio economic change. Banks are new centre of trade. of deposits of money from the public. commerce and business in a country. The old methods and techniques replaced by new techniques of viability need based formation of finance schemes and marketing. repayable on demand or otherwise and withdrawals by cheque. The service sector of an economy is going through a period of almost revolutionary proportion in which established ways of doing business continue to be shunted aside. Indian banks have multiplied their activities in volume. The banking system in India constitutes the core of the financial sector. spreading in banking habit to the furthest corner of the country and large entrepreneurial base. It is very important to study the concept of services as banks are categorized into service sector: service as deeds. it has played very effective role in mobilization of savings of the economy. 1949 as one “which transacts the business of banking which means the accepting. Banking is life blood of modern commerce. processes and performances. Banking plays a very important role in the economic development of all nation of the world. Its efficiency and development thus Banasthali vidhyapith 6 . It plays a significant role in the process of economic growth of the country. Industrial revolution that took place in European countries in 18th and 19th centuries would not have taken place without the evolution of good banking system. variety and geographical base to meet the growing needs of the society.

Commercial banks are the hub of the Indian financial system. Although non corporate bank that single proprietorship and partnership are find in other countries since 1863 all federally chartered bank in the US must be corporations. both in the public sector and private sector. All countries subject their banks. commercial banks. savings and loan associates and mutual savings bank. businesses or government enterprises. central banks.are vital for the country’s economic progress. Such institutions as commercial banks. Instead of working for profits. Indian banks have multiplied their activities in volume variety and geographical coverage to meet the growing needs of society. Banks are most frequently organized in corporate form and owned by either private individual. they are required to participate in the nation building activities and help in bringing socioeconomic change. Bank in India should develop appropriate strategy Banasthali vidhyapith 7 . A normal end mean common definition of a bank is a financial intermediary that accepts. life insurers and investment bankers provide these services. guarantees credit worthiness and exchange money. organizational banks. trust companies. the old methods and techniques of viability growth based formation of finance schemes of marketing. however owned to government regulations and supervision. Public sector banks Banking is one of the most important elements of economy. finance companies. government interests. In the broad sense. Only a few states permit formation of non corporate bank. This includes such deposits institutes as central banks. Indian commercial banks are organized as the joint stock banks. a bank is a financial intermediary that performs one or more of the following functions: safeguards and transfer of funds. Banking transactions carried on by any individual or firm engaged in providing financial services to consumers. Indian banking system over past few decades has played a very effective role in mobilization of savings of the economy spreading in banking habit to the furthest corner of the country and enlarged entrepreneurial base. normally implemented by central banks authorities. transfer and most important creates deposits.

banking. A high level of trust is implicit and is even more critical in the wake of the savings and loan scandals of the 1980s. and hotel chain and freight transportation to a vast array of locally owned and operated small business and numerous business to business services.and ensure proper marketing strategy and mistaking into account the economic. People and Procedures as well. we should include to more 2 Ps more. As toady in the changes word the needs are changed as regards to bank as foreign players. The service sector can be best characterized by its diversity. services account for the two third to three quarters of the gross national product. telecommunications. Service organization range in size from huge International Corporation in such fields as airlines. commercial and retail. It has been said that the only person in the world who appreciates changes is wet baby. In the banking and financial services business: this area comprises many different types of businesses. As currently defined by the government statistics. of being in business to help customer to make or manage money. They performed a supporting role in the overall growth of economy. An introduction of ATM 24 hours online banking transactions etc their goal should not be of profit it should be “growth and development with profit” The service sector of the economy is going through a period of almost revolutionary proportions in which established ways of doing business continue to be shunted aside. Not only in US but also in many other highly develop industrial nations. The retail banking industry has found its historic image of aloofness. insurance. a management The public sector banks largely dominate the Indian banking industry. with a common denomination. legal and political environment. While most of these banks Banasthali vidhyapith 8 . cultural. These banks till early 90s were involved in the traditional banking business of deposits and credit lending. Marketing concept should be followed where we talk about 4 Ps marketing tools in regards to banks.

Private sector Banks The banking regulation act was amended in 1993 permitting the entry of new private sector banks. But the strength of earlier periods has now coming out with VRS to bring down number of employees and improve their efficiency ratio. The criteria are as follows1. the banks should have a minimum net worth of Rs. they started making debt in the market. The public sector banks have a strong distribution network all over the country. The promoters holding should be minimum 25% of paid up capital. every governments of India took major steps in reforming the financial sector of the country.used to focus on growth of balance-sheet profitability was not a significant competition. They grew rapidly in commercial banking and asset management business. Some of other leading banks in the segment also proposed to come out with an equity issue to raise further capital. The last decade witnessed the maturity of India’s financial markets. Since 1991. In most of the banks government has holding of 100% whereas in the few banks the state has fallen because of public issue in the post liberalization period. The act also specified certain criteria for establishing new private sector banks. Banasthali vidhyapith 9 . The important achievements in the following fields are achieved in following heads: Financial Markets In the last decade. The public sector banks still control a major share in banking operation of the country. private sector banks / institutions played an important role. With the openings in the insurance sector for these institutions. 1 billion 2.

The entry of foreign banks has assisted in the introduction of international practices and systems. not a bang one. On the whole. PSB are still dominating the commercial banking system. The Government accepted the important role of regulators. Opinions are also that there should be a superregulator for the financial services sector instead of multiplicity of regulators. The RBI has given licenses to new private sector banks as part of the liberalization process. Overall approach to reforms The last ten years have seen major improvements in the working of various financial market participants. The Reserve Bank of India (RBI) has become more independent. The banking system Almost 80% of the business is still controlled by the Public Sector Banks (PSBs). industrial finance. retail trade. Many banks are successfully running in the consumer segments. Deregulation of Banking System In order to reach the stipulated capital adequacy norms. Shares of the leading PSBs are already listed on the stock exchanges. The government and the regulatory authorities followed the step by step approach.Regulators The Finance Ministry continuously formulated major policies in the field of financial sector of the country. Banasthali vidhyapith 10 . substantial capital were provided by the Government and RBI. The RBI has also been granting licenses to industrial houses. the cumulative effect of the developments since 1991 has been quite encouraging. small business and agriculture finances.

but the situation is different now. there is no need for 27 PSBs with branches all over India. The average Capital Adequacy Banasthali vidhyapith 11 . The capital adequacy ratio of Indian banks has increased and is now in a much better position in relation to the other emerging market economies. Private sector banks will be self consolidated while co-operative and rural banks will encouraged for consolidation. The ratio is well in line with the proposed new Basel norms. First. A number of them can be merged. In India the banks are huge quantity. and special recovery tribunals set up to facilitate quicker recovery of loan arrears. PSBs were encouraged to approach the public for raising resources. The merger of Punjab National Bank and New Bank of India was difficult one. Interest rates on the deposits and lending sides almost entirely were deregulated. No one expected so many employees to take voluntary retirement from PSBs. Recovery of debts due to banks and the Financial Institutions Act 1993 were passed. Consolidation imperative Another aspect of the financial sector reforms in India is the consolidation of existing institutions which is especially applicable to the commercial banks. and anyway play only a niche role Global Competencies The progress and growth of Indian banking sector is in the line with the twin objective of financial stability and growth. Guidelines and Governance Meeting capital adequacy norms in the recent times gained importance with the deadline for the implementation of Basel II Accord approaching closer. New private sector banks allowed promoting and encouraging competition. Banking in India has increased its size by capitalizing on all the business opportunity available.Government pre-emption of banks’ resources through statutory liquidity ratio (SLR) and cash reserve ratio (CRR) brought down in steps. which at one time were much sought after jobs. Several banks raised capital and some more banks are on the way.

Government’s shareholding in several Public Sector Banks (PSBs) reached close to 51%.12. In a move to give freedom in the functioning of private banks. Banasthali vidhyapith 12 . Emphasis has been placed on the role of bank boards. 300 crores for private banks. The Indian Bankers Association (IBA) has come up with ‘Fair Practices Code’ to improve corporate governance. 000 crores during the year 2005. seven banks including ICICI bank and Punjab National bank. it has been decided that banks which have maintained capital at least 9% of the risk weighted assets for both credit risk and market risks of both ‘Held For Trade’(HFT) and ‘Available For Sale’(AFT) categories as on March 31. Banks in India should now explicitly state their governance philosophy in their Annual Reports as part of ‘Notes on Accounts’ to their balance sheets. have raised capital in primary markets to the tune of Rs. 2006. the finance ministry asked the RBI to come up with the guidelines on ‘hybrid’ instruments.8% at March 31. New guidelines have been introduced in the Indian banking system to measure up to the international banking practices.Ratio (CAR) of Indian banks stood at 12. Amendments have also been proposed to remove the provisions of having nominated officers of RBI in public sector banks in order to bring their functioning at par with private banks. Guidelines have been issued to banks not to outsource core-banking functions. would be permitted to treat the entire balance in the Investment Fluctuation Reserve as tier-I capital. much above the prescribed norms. 2005. Risk based supervision was introduced in some selected banks. Reserve bank Of India (RBI) has given guidelines to have minimum net worth of Rs. In order to enhance capital adequacy ratio. RBI has withdrawn its nominee directors from almost all the private sector banks. which can be treated as capital. This will help banks to enhance their CAR. To continue government’s stipulated minimum shareholding in PSBs.

91. They have entered into the business of selling third-party products to increase their income. Government wants to further push up the loan to GDP ratio from 43% to 50%. followed by the private sector banks. The most significant jump in credit was to real estate sector. the ratio is in excess of the statutory limit. The asset quality in Indian banking sector has shown considerable improvement. Introduction of core banking solutions has enabled the banks to segregate the credit sourcing (front office) and appraisal (back office) functions. The banking industry has managed to improve its operating profit ratio by reducing its operating costs/staff expenses. 84. The total Real Time Gross Settlement (RTGS) transactions increased from 1. Interest income of the entire banking sector has increased. Cost to income has come down. The gross Non Performing Assets (NPAs) to advances ratio for the sector declined to 5% in FY05 from 16% in FY97 The Indian banking has improved efficiency in its operations. Banks are trying to increase fee-based income as interest income continues to be under pressure and profits from tradi8ng keep declining. Banasthali vidhyapith 13 . There was robust growth in credit flow during the year.176 in September 2005. technological development in the sector helped the banks in diversifying their business activities to offer different services to customers. RBI reduced the reverse repo rate during the year to direct the funds to the needed areas. Many banks will aggressively position themselves on an end-to-end solution. Revenue sources of banks been diversified. Investments in Statutory Liquidity Ratio (SLR) securities of banks have declined. however. Most of the investments held by private sector banks were in the maturity bucket of a less than a year while the public sector banks’ investments were ranging from one-year to five-year maturity buckets. Credit to agriculture has been in line with the government’s objective of doubling its credit in the coming five years.792 in March 2005 to 3. At the same time.Performance The year 2005 has been good for the Indian banking. Credit deposit ratio increased by more than 10% and substantial part of the bank’s commercial credit went to large borrowers at sub-PLR rates. The returns on assets of the foreign banks have been highest.

In February 2005. The bank in order to increase its presence overseas has acquired a Russian bank. ICICI Bank in a span of just four years has emerged as retail banking behemoth.Merger and Acquisitions The banking industry saw some consolidation during the year. There was the reverse merger of IDBI with IDBI Bank. SBI has a network of 60 overseas offices spread over 29 countries. The SBI has also stated to start its retail business in Shanghai later this year. It has emerged as the largest seller of bad loans to the Asset Reconstruction Company of India. And it also gained permission to set up branches in Saudi Arabia. 6. Nal Bank. it acquired a 51% of the Mauritius based Indian Ocean International Bank Ltd. The bank is also planning to make Bahrain its hub especially for trading in commodities. securing a foothold in Indonesia. and a similar stake in Kenya’s Giro Commercial Bank ltd. 8. The bank has acquired 76% stake worth $6 million in closely held PT Bank IndoMonex. PNB has targeted to disburse loans to the tune of Rs.500 crores during the last fiscal. Banasthali vidhyapith 14 . and Centurion Bank of Punjab was created through the merger of Bank of Punjab with centurion Bank and again Centurion bank of Punjab merger with HDFC Bank. InvestitsionnoKredimy Bank. It has also merged its subsidiaryIndoNigerian Bank-with a local bank.000 crores in retail segment by the end of this fiscal as against the total retail loan disbursement of Rs. Punjab National Bank will shortly be converting its representative offices in London into a subsidiary unit. PNB is in the process of initiating internal discussions to plan and identify acquisition of banks overseas. also aims to take advantage of increased presence of the Indian corporate in Russia and South Africa.

with its registered office in Mumbai. the Corporation has maintained a consistent and healthy growth in its operations to remain a market leader in mortgages.28. The HDFC Group holds 24. a strong market reputation. large shareholder base and unique consumer franchise.1% of the equity is held by the depository in respect of the bank's issue of American Depository Shares (ADS/ADR Issue).2 billion).HDFC Bank Limited. With its experience in the financial markets. HDFC has developed significant expertise in retail mortgage loans to different market segments and also has a large corporate client base for its housing related credit facilities.PROFILE OF BANK About . The paid-up capital is Rs. Since its inception in 1977.45 billion). Capital Structure The authorized capital of HDFC Bank is Rs.282 crores (Rs. HDFC Bank commenced operations as a Scheduled Commercial Bank in January 1995.450 crores (Rs. Its outstanding loan portfolio covers well over a million dwelling units. Promoter HDFC is India's premier housing finance company and enjoys an impeccable track record in India as well as in international markets. India The Housing Development Finance Corporation Limited (HDFC) was amongst the first to receive an 'in-principle' approval from the Reserve Bank of India (RBI) to set up a bank in the private sector. India. HDFC was ideally positioned to promote a bank in the Indian environment.2% of the bank's equity while about 13. Mauritius Banasthali vidhyapith 15 . The bank was incorporated in August 1994 in the name of 'HDFC Bank Limited'. as part of the RBI's liberalization of the Indian Banking Industry in 1994. The Indian Private Equity Fund.

Times Bank Amalgamation In a milestone transaction in the Indian banking industry. Plus/Cirrus and American Express Credit/Charge cardholders.(IPEF) and Indocean Financial Holdings Ltd. All branches are linked on an online real-time basis. Roughly 27. Moreover. Times Bank Limited (another new private sector bank promoted by Bennett. enhanced customer base. NRIs/OCBs while the balance is widely held by about 214.5% of the bank's equity. HDFC Bank's ATM network can be accessed by all domestic and international Visa/MasterCard. /Times Group) was merged with HDFC Bank Ltd. effective February 26. expanded geographic reach. 2000. Banasthali vidhyapith 16 . The bank's American Depository Shares are listed on the New York Stock Exchange (NYSE) under the symbol "HDB". The shares are listed on The Stock Exchange.75 shares of Times Bank. The Bank also has a network of over 1054 networked ATMs across these cities.000 shareholders. The Bank's expansion plans take into account the need to have a presence in all major industrial and commercial centers where its corporate customers are located as well as the need to build a strong retail customer base for both deposits and loan products. The Bank at present has an enviable network of over 468 branches spread over 212 cities across the country. Mauritius (IFHL) (both funds advised by J P Morgan Partners. Distribution Network HDFC Bank is headquartered in Mumbai. formerly Chase Capital Partners) together hold about 5.5% of the equity is held by FIIs. the Bank has branches in the centers where the NSE/BSE has a strong and active member base. Being a clearing/settlement bank to various leading stock exchanges. Mumbai and the National Stock Exchange. Coleman & Co. As per the scheme of amalgamation approved by the shareholders of both banks and the Reserve Bank of India. Customers in 90 locations are also serviced through Phone Banking.. skilled manpower and the opportunity to cross-sell and leverage alternative delivery channels. The amalgamation added significant value to HDFC Bank in terms of increased branch network. Visa Electron/Maestro.. shareholders of Times Bank received 1 share of HDFC Bank for every 5.

The Managing Director. has been a professional banker for over 25 years and before joining HDFC Bank in 1994 was heading Citibank's operations in Malaysia. Marketing and Direct Rahul N Bhagat Banking Channels Operations Finance Treasury Rajan Ananthanarayan Shashi Jagdishan Sudhir Joshi Technology Banasthali vidhyapith 17 . Jagdish Capoor took over as the bank's Chairman in July 2001. Aditya Puri. BOARD OF DIRECTORS Managing Director Executive Director Executive Director Chairman Equities and Private Banking and NRI Aditya Puri Paresh Sukhthankar Harish Engineer Jagdish Kapur Abhay Aima Business Information Technology and Legal Treasury Merchant Services Audit and Compliance Anil Jaggia Ashish Parthasarthy Bharat Shah G Subramanyam Credit and Market Risk Human Resources Administration Kaizad Maneck Bharucha and Mandeep Maitra Infrastructure Branch Banking Navin Puri Assets and Credit Cards Pralay Mondal Retail Liabilities. administration. Mr. industry and commercial banking. Capoor was a Deputy Governor of the Reserve Bank of India. Senior executives representing HDFC are also on the Board. Prior to this. Mr. The Bank's Board of Directors is composed of eminent individuals with a wealth of experience in public policy.Management Mr.

(100% subsidiary of Fitch Inc. CARE has assigned the rating of "CARE AAA" for the Tier-II Bonds while Fitch Ratings India Pvt. Rating HDFC Bank has its deposit programmers rated by two rating agencies .HDFC Bank operates in a highly automated environment in terms of information technology and communication systems. while the Retail Banking business by Fin ware. has assigned the rating "AAA (ind)" with the outlook on the Banasthali vidhyapith 18 . Ltd. The Bank has prioritized its engagement in technology and the internet as one of its key goals and has already made significant progress in web-enabling its core businesses.) has assigned the "tAAA (ind)" rating to the Bank's deposit programme. The systems are open. HDFC Bank also has its long-term unsecured. Ltd. The entire bank's branches have connectivity which enables the bank to offer speedy funds transfer facilities to its customers. both from i-flex Solutions Ltd. the Bank has succeeded in leveraging its market position. Ltd. with the outlook on the rating as "stable". Ltd. In terms of software. which represents instruments considered to be "of the best quality. expertise and technology to create a competitive advantage and build market share. The Bank has made substantial efforts and investments in acquiring the best technology available internationally to build the infrastructure for a world-class bank. In each of its businesses. CARE has also rated the Bank's Certificate of Deposit (CD) programme "PR 1+" which represents "superior capacity for repayment of short term promissory obligations". scaleable and web-enabled. The Bank's Fixed Deposit programme has been rated 'CARE AAA (FD)' [Triple A] by CARE. carrying negligible investment risk". Fitch Ratings India Pvt.Credit Analysis & Research Limited (CARE) and Fitch Ratings India Pvt. the Corporate Banking business is supported by Flex cube. subordinated (Tier-II) Bonds rated by CARE and Fitch Ratings India Pvt. This rating indicates "highest credit quality" where "protection factors are very high". Multi-branch access is also provided to retail customers through the branch network and Automated Teller Machines (ATMs).

Non-funded services.Puri Business India “Best bank” 2008 Forbes Asia Fab 50 companies in Asia Pacific Asian Banker Excellence In Retail Financial Best Retail Bank 2008 Services Asia money Best Local Cash Management bank Award Business Today-Monitor group Financial Express-Ernst and Young Award Voted By Corporate One Of India’s most Innovative companies Best Bank Award In The Private Sector Category Global HR Excellence Awards-Asia Pacific ‘Employer brand Of The Year 2007HRM Congress Business Today 2008’award-First Runner Up ‘Best Bank’ Award Product scope: HDFC Bank offers a bunch of products and services to meet the every need of the people. The products of the company are categorized into various sections which are as follows:  Accounts and deposits. individuals as well as corporate and small and medium enterprises. the ratings awarded were the highest assigned by the rating agency for those instruments? AWARDS AND RECOGNITIONS Below are some of the prominent awards HDFC Bank won in 2008 under the stewardship of Mr.rating as "stable". the company has a range accounts. For organizations the company has a host of customized solutions that range from funded services. and pension scheme. Banasthali vidhyapith 19 . For individuals. The company cares for both. In each case referred to above. The customers can choose the suitable one from a range of products which will suit their life-stage and needs. Value addition services. different types of loans and cards that assist the customers. Mutual fund etc. These affordable plans apart from providing long term value to the employees help in enhancing goodwill of the company. investment.

 Customer center.  Cards. Banasthali vidhyapith 20 .  Investments and Insurance. Loans.  Forex and payment services.

we have a range of solutions that are second to none. we are confident that you will find the perfect banking solution. Banasthali vidhyapith 21 . Saving Account: These Accounts are primarily meant to inculcate a sense of saving for the future. Whether you're employed in a company and need a simple Savings account or run your own business and require a robust banking partner.ACCOUNTS & DEPOSITS Banking should be effortless. No matter what a customer's need and occupational status. Open an account in your name or register for one jointly with a family member today. Phone Banking and Mobile Banking. Regular Salary No Frills Classic REGULAR SAVINGS ACCOUNT An easy-to-operate savings account that allows you to issue cheques. the efforts are rewarding. Need money urgently? Withdraw cash from any of the 1200 ATM centers spread across the country. Whatever your occupation. HDFC Bank not only has the perfect solution for you. Features & Benefits  Wide network of branches and over thousand ATMs to meet all your banking needs no matter where you are located. accumulating funds over a period of time. With HDFC Bank. but also can recommend products that can augment your planning for the future. Check up on your balances from the comfort of your home or office through Net Banking. draw Demand Drafts and withdraw cash.

will be levied per Banasthali vidhyapith 22 .  Clubs or Societies.000/. Instruct for payment over the phone or through the Internet.000/.is required to open an account and thereafter an Average Quarterly Amount of the same amount has to be maintained.  Avail of facilities like Safe Deposit Locker.a service charge of Rs. If you are a Foreign National residing in India.Shop using your International Debit Card that reflects the actual balance in your savings account. Bank conveniently with facilities like Net Banking and Mobile Banking. Account Operation A minimum deposit of Rs.check your account balance. 5. pay utility bills or stop cheque payment.  Trusts. through SMS.  Foreign Nationals residing in India.  Associations. you may open a Savings Account by temporarily attaching an undertaking stating sources of credit and a copy of your Residence Permit. Eligibility & Account Operation The following are eligible to open a Regular Savings Account:  Resident Individuals (sole or joint account).  Never overspend.000/-. It is mandatory to maintain a minimum Average Quarterly Balance (AQB) of Rs. 750/.  Hindu Undivided Families. 5.  Minor below 18 yrs. an instant solution to all your frequent utility bill payments. If the balance falls below Rs. 5. (account only with guardian).  Personalized cheques with your name printed on each cheque leaf for enhanced security. Sweep-In and Super Saver facility on your account.  Take advantage of Bill Pay.

 9 Free Cash withdrawals per Quarter at Branch and HDFC Bank ATMs PLUS CURRENT ACCOUNT Banasthali vidhyapith 23 . while you maintain a nominal average quarterly balance of only Rs. In effect your account becomes a Zero Balance Account. 250! You can even avail of services like Net Banking.  Use the Free Electronic Funds Transfer (EFT) facility to transfer funds from your HDFC Bank account to an account in another Bank at the locations as specified by RBI.  Access your account through a Free ATM Card. we have introduced the 'No Frills' Savings Account.  Enjoy free Cash Deposits at Branch/ATM. which offers you all the basic banking facilities. “NO FRILLS” SAVINGS ACCOUNT In an effort to make banking simpler and more accessible for our customers. Features & Benefits  Access a wide network of branches and over a thousand ATMs across the country to meet all your banking needs.000/-.000 on your Savings Account.quarter.  Enjoy Free IVR based Phone Banking. If you open a Fixed Deposit Account of Rs. 5. then you no longer have to maintain a minimum balance of Rs.  Bank conveniently with facilities like Free Net Banking and Mobile Banking. 50. Mobile banking free of cost.  Get Free Quarterly Account Statements.

With HDFC Bank’s current account. a) Current Account Regular  With minimum average balance of Rs.25000  In case of Non maintenance Rs.1.The Current Account is most suitable for business class people. 10. 25 lacs 5% 30 days to 60 days Below Rs. inter branch banking and a monthly account statement in addition to host of other features. The interest rates of fixed deposits are as under: Period Amount Interest Rate 15 days to 29 days Below Rs.25% 91 days to 180 days Below Rs. All fixed deposits are cluster deposits held in units of Rs. 10000. 25 lacs 7. 300 per quarter  50 Cheques leave free b) Current Account-Premium  Minimum average balance Rs. 25 lacs 8. The Bank provides two types of current account facilities. one can get personalized cheque book.000  In case of non-maintenance Rs.600 per quarter  Cheque books free REGULAR FIXED DEPOSIT The bank provides the facility of fixed deposit which can be opened with minimum deposit of Rs.00% Banasthali vidhyapith 24 .

1. you only encash the exact amount withdrawn. c) Minimum interest loss: Since your deposits are held in units of Re.5000 and it will be linked to your sweep in account. courier facility. without any bother. 50 lakhs per month free between the four metros. 25 lacs 8.a HDFC Bank Plus: This is a CURRENT ACCOUNT that offers you much more than just quick and reliable service. 25 lacs 8. home delivery of DDs. One can also get cheque clearing between four metros.1. cheque protection facility. In addition one can get cash delivery. Now one can transfer up to Rs. every time money is transferred from your fixed deposit to your saving account. e) Link Several Deposits together: Open a new deposit for Rs. phone banking and personalized cheque book among a whole range of services all free of cost.5% 1 year 1 day to 5 years Below Rs. 25 lacs 4% p. interest loss in minimizes further you lose 1% of normal interest on the amount transferred from Banasthali vidhyapith 25 . d) Access your money free of cost: There are no hidden charges in the day to day operations of your sweep in account. whenever you need it.5% Saving account Below Rs. b) Operate your account through cheque or by ATM: Gives you instant access to your deposit.6 months to 1 day 1 year Below Rs. outstation cheques clearance facility etc. How does sweep in account work? Since deposit in account holds your money in a fixed deposit in units of Re. Sweep in Account: Features a) Easy to operate: Money gets automatically swept into your saving account.

one can perform the banking operations by pushing few buttons. 500/- ii. along with your balances. The fast cash option saves your time by providing the cash in denominations of Rs. iii. Both accounts must be linked to your ATM Cards and Customers ID. You can if you like. In other words. To withdrawal cash. It provides 24 hours encashment facilities to the customers. In India there are 600 ATMs. It’s easy. Select the account from which you want it transferred.5000. Cheque book request: .per day on your ATM Cards. ATM ATM means “Automated Teller Machine” but it is popularly known as “Any Time Money” and 365 days in a year from anywhere in India. you can link as many deposit. v. 10.000/.Your updated balance will appear on the screen and will also be printed on the transaction slip. 24 – Hours access to cash:-You can withdraw up to Rs. ATM’s are actually banks in themselves. The rest of your deposit continues to earn the original rate till maturity.statement. make deposit or transfer funds between account you generally insert an ATM card and enter your personal identification number (PIN). Advantages of ATM: i.Transfer money from one of your accounts to another. Balance inquiry: . There are more benefits of course. iv.statement request:-Get details of the last 9 transactions on your account with the mini. Banasthali vidhyapith 26 .your fixed deposit. the Sweep in automatically choose the oldest deposit first before sweeping money into your savings accounts. Funds transfer: .Send a request for a cheque book or account statement and it will arrive at your doorstep. Mini. always open as on deposit for just Rs. Further .

Pay your cellular.You can deposit cash or cheques into your account and the ATM will immediately print a receipt for the same. ix. Know more about Bill Pay. a comprehensive bill payments solution. HDFC Bank have also partnered with American Express to offer their domestic and international cardholders the benefits of cash advances from any of our ATMs. you can now refill your prepaid card with our Prepaid Refill service. telephone and electricity bills through the ATM using Bill Pay. Learn about all our other products: . Choose one that's tailored for you. Deposit cash or cheques .Your cash or cheques can be deposited into your account and the ATM will immediately print a receipt for the same. conducting cashless shopping. Refill your Prepaid card .Simply select a product and all the information you require will be displayed on the screen. Pay your utility bills . x. Besides arming you with unmatched spending power. our Credit Cards are designed to meet your unique needs. or budgeting your expenditure. CARDS CREDIT CARDS: Our ranges of Cards help you meet your financial objectives. viii. Know more. you will find a card that suits you.You can conveniently change your PIN (given at the time of opening your account) whenever you wish. Banasthali vidhyapith 27 . and can be accessed by all domestic and international MasterCard.If you are an HDFC Bank Account holder and a prepaid customer. Stay totally in control and ensure complete security for your ATM Card. . So whether you are looking to add to your buying power. Pin change: . Global Network HDFC Bank ATMs are a part of the VISA International Plus ATM Network and the MasterCard International Cirrus ATM Network. vii. Cirrus or Maestro and VISA Electron cardholders for cash withdrawals and balance inquiries.vi.

SILVER CREDIT CARD Here the minimum limit is Rs. Value Plus.5 lakh accidental insurance absolutely free. Here there are only four types of credit cards. These credit cards are International Credit Cards. you carry zero liability on any fraudulent transactions on your card. This card also provide with 6. You can redeem these accumulated points for exciting gifts and offers from our exclusive rewards program. Gold. After reporting to us. All these cards are lifetime cards.000 merchant establishments across India and Nepal and close to 18 million VISA establishments around the world. Banasthali vidhyapith 28 . 100 you spend. If the customer already has an account then the bank will fulfill all the formalities But if the account is new then Features & Benefits: Earn while you spend With us.  Add on cards Get up to 3 supplementary cards for your spouse. siblings (own brother/sister). For every Rs. Silver. you earn 2 reward points. But this you will have to claim within 24 hours.  Zero liability on lost card Report your credit card loss immediately to our executives at our 24-hour call centers. 10. But here in Amritsar Titanium card has not yet launched. pan card etc. son and/or daughter (over 18 years) and allow them to enjoy the many benefits of a HDFC Bank International Silver Credit Card.e.  Widely accepted Accepted at over 110. parents. There are five types of Credit Cards given by HDFC bank i. The documentation required for this is id proof. Using Credit Cards you can do shopping and need not carry large amount of money along with you.000 and maximum is 1 lakh.HDFC Bank has recently launched the Credit Card. Here your amount will be withdrawn after 50days. money spent is money earned. Health Plus and Titanium Card.

You don't have to look any further than the HDFC Bank Gold International Card. delayed flight. Join the most exclusive club in town. loss of air ticket.000 hotels worldwide. loss of passport and hijacking. Get yourself an HDFC Bank International Gold Card and get introduced to a whole new life of privileges. This also entitles you to discounts up to 50% at over 10.  Extensive travel-related insurance Covers loss of baggage.GOLD CREDIT CARD  If you have a taste for the good things in life.  Greater reward points Banasthali vidhyapith 29 . late baggage arrival.  If you never settle for anything but the best.  Discounts on hotel tariff A whopping 50% discount on hotel stays across 30 cities in India through complimentary membership to the International Business Traveller's Club. purchase protection and household insurance. Features & Benefits:  Special offer on air tickets Attractive discounts on domestic and international air tickets. hospitalization expenses due to an accident.  Comprehensive Insurance coverage This coverage will cover accidental Death.  If you like been waited upon.

 Worldwide acceptance Accepted at over 23 million Merchant Establishments around the world.85% per month for HDFC Bank Account Holders) per month. which is 5% (subject to a minimum amount of Rs. Banasthali vidhyapith 30 . gifts. or just convert them directly into spends!! We present to you the My Rewards programme and the Air Miles redemption programmed.95% (2.we offer the facility of an add-on card for your spouse.  Free Add-on card You can share these wonderful features with your loved ones too . This would be in addition to special promo programs where you would earn bonus points. Premium and Fas Track programmers.000 Merchant Establishments in India. children or parents.  Air Miles redemption Redeem your accumulated reward points for air miles on leading airlines like Indian Airlines and Jet Airways. for which you pay a charge of 2. have fun redeeming them for exciting gifts and facilities. including 110. This is possible through our unique Classic.a clear 200% advantage over any other credit cards. holiday packages and more.  Reward points redemption After earning all those reward points.200) of your total bill amount or any higher amount whichever is convenient and carry forward the balance to a better financial month. Allow us to offer the first such add-on card to you FREE OF COST with our compliments. You can even have the facility of acquiring what you need by paying partly through the accumulated points and paying the balance through your HDFC Bank Gold card.  My Rewards programmed This programmed offers to you a vast array of products.  Revolving credit facility Pay a minimum amount.You stand to earn 2 reward points for every Rs 100 spent by you .

10 Eligibility: Banasthali vidhyapith 31 . if you carry forward your outstanding balance you just pay a nominal interest of 2. The card is generally issued by your bank and is connected through the ATM. For transaction at VISA/PLUS ATMs following charges apply. it is applicable.95% (2. 55 Balance enquiry per transaction Rs. A Debit Card is basically a better way of carrying cash or a cheque book. All over the India as well as abroad. 110 Balance enquiry per transaction Rs. INTERNATIONAL DEBIT CARD: HDFC Bank has recently launched the International Debit Card in Mumbai and Delhi in association with Visa. with the advantage that it can also be used to shop or pay to just about anything. Interest free credit period Your Card now gets you the highest Free Credit Period of up to 50 days from the date of purchase (subject to the submission of the charge by the Merchant). 10 International Visa/Plus ATM Location Cash withdrawal per transaction Rs. The Debit Card is just like ATM. Subsequently.85% per month for HDFC Bank account Holders) per month. Domestic Visa/Plus Atm Location Cash withdrawal per transaction Rs. Debit Card allow you to spend only what is in your account and purchase should be kept track of just as if you’re writing a cheque. It is an electronic card that one can use as a convenient payment mechanism.

Resident Indian holding any of the following NRI Accounts with HDFC Bank:1.A. Salary Account B. Non. Super Saving Account 4. Withdraw cash at over 7. c. Loan Against Shares Account (LAS) 5. Use your HDFC Bank International Debit Card to access your account from a widespread network of ATM’s within India and abroad. Resident Indian holding any of the following Accounts with HDFC Bank:1. Cash withdrawal at select Canara Bank and Bank of India branches (for Visa Electron Programme only): Walk into 450 selected branches of Canara Bank of India across the country and withdraw cash against your HDFC Bank International Debit Card (available only with the Visa Electron programme). NRE Saving Depository Account 3. 00. NRE Current Depository Account Advantages of International Debit Card I.000 establishments in India and over 10 million worldwide with your International Debit Card. Banasthali vidhyapith 32 . b. Saving Account 2. International Debit Card: Its like an ATM card you shop with: a. Shop at over 30.000 Visa/Maestro/Plus/Cirrus ATM’s in 140 countries. At selected Branches of Canara Bank and Bank of India you can withdraw cash against your HDFC Bank International Debit Card (available only with the Visa Electron programme). NRI Saving Account 2. Current Account ( Sole Proprietorship) 3. II.

HDFC Bank's Net Banking service is secure. through internet. or turns to wait for. 15. Net Banking is Real Time. NET BANKING Net Banking is HDFC Bank's Internet Banking service. So next time you think of visiting your branch. For cash withdrawal Canara Bank and Bank of India locations (VISA Electron Card holder only) the point of sale limit applies. Using industry-standard technologies and infrastructures.at ATMs and make purchases up to Rs. giving you up-to-the-second details on your account. 25. It is most sophisticated way to bank. from anywhere.000/. Providing up-to-the-second account information. There are no queues to stand in.III. Daily withdrawal limits: you can withdraw up to Rs. This is another convent way to access the bank account from any part of word.at merchant locations (Point of sale) per day. It can be accessed anytime. giving you complete control over your finances. He/She will get a password which can be used with the customer ID number to conduct transactions and get up to date the products and services round the clock. our service gives you peace of mind. switch on your PC instead. anywhere.000/. Features  View Account Balances & Statements  Transfer Funds between accounts  Create Fixed Deposits Online  Request a Demand Draft  Pay Bills  Order a Cheque Book  Request Stop Payment on a Cheque Banasthali vidhyapith 33 . With Net Banking you are in control. when one registers for net banking. Net Banking lets you manage your account from the comfort of your mouse anytime.

individual current account holder and sole proprietorship account holder. iii. ii. even if they are in different branches/cities. HDFC Bank is among the first in INDIA to enable such high tech connectivity. Real-time. one of the most secure forms of transaction and the highest level of security commercially available on the internet. transactions in the account company-wise. Request for Demand Draft/banker’s Cheque: They will be delivered to your mailing address. vi. anywhere. and get details regarding pay-in. etc. Now you can also download the form from the website or contact your nearest branch. Demat on NET: It help you view your Demand Account. Financial transactions can be made by saving account holder (with either or survivor mandate). vii. Request for a cheque book: Enquire about the status of a cheque issued or stop cheque payment request in an emergency. ix. on line banking. account holdings. Security: Net Banking uses 128-bit encryption Secure Socket Layer (SSL) technology. Free Online Third Party Transfer Facility: Instantly transfer funds between your accounts and to a third party that have an account with the bank. Banasthali vidhyapith 34 .Eligibility:All you need to access Net Banking if you have a saving or current or fixed deposit account. viii. real time. ADVANTAGES OF NET BANKING: i. payout dates. Up-to-the-second account balance/ statement inquiry: iv. Request for a new fixed deposit: Make a Fixed Deposit inquiry or even make a TDS inquiry on your Fixed Deposits. Real time means instant up to the second account transactions displayed on the Internet. Funds Transfer: Net Banking makes it easy to transfer funds between any of your accounts. v. online banking: Net Banking is anytime.

PREFEERED BANKING How you would like a banker dedicated to take care of all your banking requirements and suggesting ways to invest your money with good returns from time to time? If you're a seasoned professional or have been running a successful business over the years. loans at preferential rates. Features & Benefits:  Dedicated Relationship Manager  Customized Investment Solutions  Investment Options  Wealth Management Program  E-Broking  Expedite Tax Payments  Relationship Pricing  Business Solutions  On-demand exclusive privileges  Annual Service Charge Waiver Banasthali vidhyapith 35 . a free International Titanium card or a free International Gold Credit Card. etc. the HDFC Bank Preferred Programme is meant for you. As a valued customer you benefit from our Relationship Pricing Programme with exclusive offers such as a free Gold International Debit card.

40. ICICI Banking Corporation was later renamed as 'ICICI Bank Limited' Capital structure ICICI Bank is India's second-largest bank with total assets of Rs. BOARD OF DIRECTORS Managing Director and Chief executive Chanda Kochhar Officer Deputy Managing Director Sandeep Bakhshi Banasthali vidhyapith 36 . 2010. the Government of India and representatives of Indian industry.25 billion (US$ 896 million) for the year ended March 31. ICICI established Banking Corporation as a banking subsidiary.00 billion (US$ 81 billion) at March 31. Formerly known as Industrial Credit and Investment Corporation of India.PROFILE OF BANK About – ICICI Bank Limited. In 1994. 3. 2010 and profit after tax Rs. The Industrial Credit and Investment Corporation of India Limited (ICICI) was incorporated at the initiative of World Bank. India In 1955.634. ICICI Bank's equity shares are listed in India on Bombay Stock Exchange and the National Stock Exchange of India Limited and its American Depositary Receipts (ADRs) are listed on the New York Stock Exchange (NYSE). with the objective of creating a development financial institution for providing medium-term and long-term project financing to Indian businesses.

AWARDS AND RECOGNITIONS  ICICI Bank bags the “Best bank in SME financing (Private Sector)” at the Dun and Bradstreet awards 2009. The Bank currently has subsidiaries in the United Kingdom. Banasthali vidhyapith 37 . ICICI Bank offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialized subsidiaries in the areas of investment banking. Malaysia and Indonesia.219 ATMs in India and presence in 18 countries. life and non-life insurance. China. Qatar and Dubai International Finance Centre and representative offices in United Arab Emirates. South Africa. enabling non-resident Indians (NRIs) to purchase a Ford Ikon car for their friends and relatives in India. Bangladesh. venture capital and asset management. Ford India has tied up with ICICI Bank to introduce a scheme.016 branches and about 5. Sri Lanka. for which the company has tied up with ICICI Bank and HDFC Bank.S Nita Colaco Nimesh Shah Sonjoy Chatterjee Ramkumar K Lucy Almedia Pravir Vohra Distribution network The Bank has a network of 2. ICICI Bank has set up an ATM facility at an Indian Oil Corporation petro diesel outlet at Chennai. Singapore.Executive Director Senior Secretary Senior General Manager Executive Director Executive Director Senior Secretary Chief Technology Officer Kannan. The ICICI has announced the launch of mobile banking services for its customers. using the wireless application protocol (WAP) technology. Technology Sky Cell Communications Ltd. ICICI Bank has tied up with Chennai Telephones to provide Internet bill payment facility to its customers. one of the two cellular service providers in Chennai. Hong Kong. branches in United States. Thailand. Bahrain. has launched `Sky Banking'. Our UK subsidiary has established branches in Belgium and Germany. Russia and Canada.

 ICICI Bank’s Germany branch has been certified by “Stiftung Warrentest”.  ICICI Bank has been awarded the following titles under The Asset Triple A Country awards for 2009  Best Transaction Bank in India  Best Trade Finance Bank in India.ICICI Bank is ranked 2nd amongst the 57 savings products across 19 banks.  ICICI Bank Germany won the yearly banking test of the investor magazine Euro in the “Call Money” category. Banasthali vidhyapith 38 . ICICI Bank NRI services win the “Excellence in Business Model Innovation Award” in the eighth Asian Banker Excellence in Retail Financial Services Awards Programme. These awards were given for Cattle Loan ‘Kamdhenu Campaign’ and ‘Talkies on the move campaign’ respectively. The award was given to ICICI Bank for its long-standing support to its unique training centre for people who are deaf-blind.  ICICI Bank’s Organizational Excellence Group was recently awarded ISO 9001:2008 certification by TUV Nord.  ICICI Bank Canada received the prestigious Canadian Helen Keller Award at the Canadian Helen Keller Centre’s Fifth Annual Luncheon in Toronto.” Rural Marketing Programme of the Year” and “Small Budget on Ground Protection of the Year”.  ICICI Bank was awarded the runner’s up position in Gartner Business Intelligence and Excellence award for Asia Pacific for its Business Intelligence functions.  ICICI bank’s Rural Micro Banking and Agri-Business Group wins WOW Event and Experiential Marketing Award in two categories:.  Best Domestic Custodian in India. The scope of certification comprised processes around consulting and capability building on methods of quality and improvements.  Best Cash Management Bank in India.

Types of Saving Accounts Life Plus Senior Citizen Services ICICI Bank’s ‘Life Plus’ Senior Citizen Services have been designed to empower senior citizens to independently carry out the day-to-day banking transactions with dignity and confidence. Banasthali vidhyapith 39 .  Payable-at-par cheque book. a senior citizen can now approach the Designated Senior Citizen desk at any ICICI Bank branch and get his / her account serviced. These senior citizen benefits are exclusively for customers above 60 years of age.  Demand Loan / overdraft against deposits will be up to 90% of the deposit.  Earn a higher interest rate on your terms deposits with us.  The upcountry cheques collection facility for locations with ICICI Bank presence free of charge to the Senior Citizen customers. The ICICI Bank Edge  Designated Senior Citizen’s desk for Life Plus customers at all ICICI Bank branches  Higher Interest Rates on Term Deposits  Overdraft against your deposit  Free collection of outstation cheques drawn on any ICICI Bank location  Special Senior Citizen 'Life Plus' Debit card  Money Multiplier Facility  Anywhere Banking  Internet Banking  Customer Care  Nomination Facility Features  No more waiting in long queues for you.  Free quarterly physical statement.

000 is required.         Free Access to any Bank's ATM* .The next time you want to withdraw cash from your ICICI Bank account. Banasthali vidhyapith 40 .  There can be only one Nominee for a deposit account whether held singly or jointly. An average quarterly balance of Rs 5. 5000 with the account. just walk into any bank's ATM and use your ICICI Bank ATMcum-Debit card. With a per-day limit of Rs. Internet Banking is offered free of cost. Existing Senior Citizen customers will continue to enjoy the zero balance facility with Rs. 000 each for ATM withdrawals as well as for POS transactions.50. Now. Nomination facility is available. 5. Nomination  Nomination facility available for bank deposits. Anywhere Banking . 2007.000 only.  Applicants can make nomination by filling up the Form prescribed under the Banking Companies (Nomination) Rules 1985. the Debit Card only adds more comfort and convenience! This is available free of cost to ICICI Bank Senior Citizen customers.25. Minimum Balance A minimum average quarterly balance requirement of Rs. 2007. From October 1st.000 FD till 30th September. Interest is payable half-yearly. Rest of the transactions at normal charges #.000 across all ICICI Bank branches. Nonmaintenance of the minimum average quarterly balance attracts a fee of Rs 250 per quarter.  A person legally empowered to operate a minor's account can file a nomination on behalf of the minor.This facility entitles the account holder to one free cash withdrawal or deposit per month up to a limit of Rs. This ICICI Bank Ncash debit card is a debit-cum-ATM card providing you with the convenience of acceptance at merchant establishments and cash withdrawals at ATMs. 10. get a specially designed debit card with your new 'Life Plus' Senior citizen account. Money Multiplier Facility. a minimum balance of Rs. You can give us various types of standing instructions like transferring to fixed deposit accounts at regular intervals.

 A Special International Woman's Debit card along with the account with a withdrawal / spending limit of Rs.000 per day.  Free quarterly physical account statement and free monthly email statement (on customer request).  Gamut of discounts and benefits on your Special Woman's Debit card. The nomination details can be changed during the subsistence of the account relationship by filling up the Form prescribed under the Banking Companies (Nomination) Rules 1985. Besides the core ICICI Bank advantage. Branch network and free Internet.  Free multi-city cheque book.  Multi channel access through ATM. the Advantage Woman Savings Account is packed with special benefits for our women customers. mobile and phone banking.000**. Enjoy your present and plan for the future with ICICI Bank’s Advantage Woman Savings Account. Nomination Facility Banasthali vidhyapith 41 . The ICICI Bank Edge  Zero Balance facility with a RD of just Rs.  Nomination facility available. Eligibility Advantage Woman Savings Account can be opened with primary applicant as any resident Indian woman (majors above 18 years). manages your household expenditures and comes with a bag full of offers attached to it. Advantage Woman Savings Account The ICICI Bank Advantage Woman Account enables today’s independent women to enjoy hassle-free banking services.  Online Bill Pay facility by issuing a one-time standing instruction. 25. 2. Advantage Woman offers a specially designed woman's debit card which helps you shop and save simultaneously.

internet banking and mobile banking. else a Minimum Quarterly Average Balance (QAB) of Rs. It makes banking a pleasure and teaches your child to manage his Banasthali vidhyapith 42 . In addition to benefits like money multiplier.is to be maintained and standard charges will be debited on non-maintenance of QAB.from checking the child’s savings account balance to guiding through fun zones and special pages on the Internet Banking channel. Young Stars At Young Stars. A person legally empowered to operate a minor's account can file a nomination on behalf of the minor.  Preferential rate on purchase of ICICI Bank pure gold and foreign exchange.  Preferential rate on DD/ PO charges.  Discount on annual fee for safe deposit locker. we will guide your child through the world of banking . Privilege Banking Choose the ICICI Bank Privilege Banking account to enjoy exclusive benefits across wide range of product and services. each designed to suit your specific needs.  Special rates on ICICI Bank loans. Applicants can make nomination by filling up the Form prescribed under the Banking Companies (Nomination) Rules 1985. The Privilege banking account variants we offer are . The nomination details can be changed during the subsistence of the account relationship by filling up the Form prescribed under the Banking Companies (Nomination) Rules 1985. For more details approach your bank.silver. nomination facility. you can avail other special privileges like:  Priority service at all ICICI bank branches and through Customer Care. There can be only one Nominee for a deposit account whether held singly or jointly.      Nomination facility available for bank deposits. **This is as long as the Recurring Deposit is active.10.  Multi-city cheque book. 000/. gold and titanium.

Eligibility ICICI Bank Young Stars Account is a banking service for children in the age group of 1 day-18 years. In event of the parent/guardian not holding an ICICI Bank Savings Account. You can even shop with him / her at Young Stars Shopping Page.2. Key Features  Open a Kid's Savings Account.  Daily withdrawal and spends of up to Rs. You can transfer pocket money into your child's account. Banasthali vidhyapith 43 .  Free International Debit Card*. 500.or her personal finances through a savings account. It is essential for the parent/guardian to also hold an account with ICICI Bank.  Transfer Funds Facility. both the accounts (parent's Saving Account and Young Star Account) can be simultaneously opened.2. You can also open a recurring deposit in your child's name.  Free personalized Cheque Book  Internet Banking. Once you are done with your 'banking'. Fixed Deposit or a Recurring Deposit.  The minimum average balance for a Savings Account Is Rs. 500. SWOT ANALYSIS (HDFC Bank) STRENGTH:  Right strategy for the right products. you can access your child's account with all the fun links to special zones designed to suit your child's area of interests and also impart knowledge on the current events of the world.

COMPETITIVE SWOT ANALYSIS WITH ICICI BANK: STRENGTH WEAKNESS OPPURTUNITIES S-O STRATEGIES Strength: Large capital base Opportunity: Market Expansion Banasthali vidhyapith 44 . OPPURTUNITIES:  Could extend to overseas broadly. WEAKNESSES:  Some gaps in range for certain sectors.  Customer service staff needs training.  Lack of infrastructure in rural areas could constrain investment. Superior customer service vs. competitors.  Fast-track career development opportunities on an industry wide basis. THREATS:  Very high competition prevailing in the industry.  Sectoral growth is constrained by low unemployment levels and competition for staff.  Could seek better customer deals.  High volume/low cost market is intensely competitive.

Threat: Entry of many foreign banks. Threat: Increased competition from other private banks.Strategy: Deep penetration into rural market W-O STRATEGIES Weakness: Workforce responsiveness. Strategy: Outsource customer care and other E-Helps. Strategy: Consider additional benefits Banasthali vidhyapith 45 . W-T STRATEGIES Weakness: Not equal to International Standards. THREATS S-T STATEGIES Strength: Low operating costs. Strategy: Steps to ensure loyalty by old customers. Opportunity: Outsourcing of Non-Core Business.

which overlap and do rigidly follow a particular sequence. It consists of the following steps: Formulating the objective of the study  Designing the methods of data collection  Collecting the data  Processing and analyzing the data  Reporting the findings Objective of Study Research Design Data Collection Data Analysis Banasthali vidhyapith 46 . The marketing research is a process of involves a no. of inter-related activities. necessary to effectively carry out research and the desired sequencing to these steps. which consists of series of action steps.RESEARCH METHODOLOGY Research methodology is a systematic way.

There may be primary sources or secondary sources of data collection. Economic Times. such as Business World. journals.OBJECTIVE  To undertake the comparative analysis of privatize banks (HDFC bank and ICICI bank) in saving accounts sector. newspapers. handouts. Business India. Collecting Secondary Data: After deciding my objective I looked for collecting and studying secondary data. articles. It also provides me with clues and helped in designing primary research. DATA COLLECTION METHOD The methodology reveals the methods of data collection. Extensive use of secondary information in the form of magazines. newspaper clippings. magazines. The primary data for my study was being collected by Banasthali vidhyapith 47 . pamphlets describing the banks. Collecting Primary Data: The objective of Primary data is formulated on the basis of research objectives. Internet websites of HDFC Bank and ICICI Bank. It included extensive study of literature available in reports of HDFC bank and ICICI Bank. Business Today.Formulating the objectives offers the best feasible means of solution. It provided us a more accurate picture about the functioning of various service providers in the Kota city.  To study consumer preference for the above two major players  To know the strengths of the HDFC & ICICI brand and also those which can be daily to strength the brand image. Study of secondary data gave me an insight into the problem into hand. journals. etc. Objectives set the guidelines and directions of research planning .

ANALYSIS AND INTERPRETATION: The following analysis was done to obtain the findings in accordance with our objectives determined during the course of study. To analyze buying behavior and in order to gain an insight into the buyer need-satisfaction level. The aim was to enable ease in analysis and facilitate easy classification of response to get meaningful outcome within acceptable limits. particularly in case of big enquiries. By it I asked the customer about their satisfaction about HDFC Bank and ICICI Bank Home Loan procedure. after analysis and interpretation. I was tried to build questionnaire that is interesting. The tools for data collection used were following types: TELEPHONE INTERVIEW: The telephone interview is used in lieu of personal interviews. I individually approached to individuals and got the questionnaire filled by them. Following questions asked in the questionnaire: Banasthali vidhyapith 48 . It is used because information has to be collected quickly and inexpensively. In order to motivate respondents and to get best of the information from them. I conducted “Consumer Survey “by using questionnaires. A questionnaire is a method of obtaining specific information about a defined problem so that data. EXECUTION OF SURVEY WORK: The survey work is that was done to collect primary data.conducting survey. The individuals were randomly chosen. unambiguous and easy to complete and is not burdensome. a questionnaire was formulated and administered among 100 people. results in a better appreciation of the problem. To know about comparative study of home loan scheme offered by HDFC Bank and ICICI Bank and assessing the level of consumer satisfaction. serve my objective. The direct and structured questions are asked by customers. QUESTIONNAIRES: This method of data collection is quite popular.

000.30. the salary of 29% persons are below Rs. 35% are females and 65% are males.10.000-20.24% persons have their own business and 14% belongs to others category.39% persons are from private sector.000 20. Q.000-30.In which type of job you are? Types Of Job Government Private Sector Business Others sector No. Banasthali vidhyapith 49 .20.What is your salary structure slab (Per Month)? Salary <10.salary of 25% persons lies between Rs.20.000 38% 25% >30.The questionnaire was filled by 300 respondents. There are15% respondents lie between age group of 20-30 years.14% respondents lie between age group of 40-50 years and 15% respondents are of age group 50-60 years.26%respondents are of 30-40 years of age.salary of 38% persons lies between Rs.000.10.000-Rs.30% respondents are of age group of 30-40 . Of Persons (%) 23% 39% 24% 14% ANALYSIS Out of 100 respondents. Of Persons (%) 29% 10.2.000 No. there are 23% persons who are in government sector.1. The age of the respondents lie between 20years to 60 years.000.000. Q.000Rs30.and salary of 8% persons is more than Rs. Out of 100.000 8% ANALYSIS Among 100 respondents.

According to you which bank provides better services and good treatment in other products and services? Bank No. Of HDFC Bank Persons 37% ICICI Bank 29% Others 34% (%) ANALYSIS Among 100 respondents.Which bank you prefer to open saving account? Bank No. 77% were having their bank accounts.4. Of HDFC Bank Persons 27% ICICI Bank 39% Others 34% (%) Banasthali vidhyapith 50 . Q. 29% persons prefer ICICI Bank and 34% persons prefer other banks to take personal loan. 37% persons prefer HDFC Bank to take personal loan.Q3. Q. Do you have Bank Account? Options Respondents Percentage Yes 46 76.5.67% No 14 23.33% Total 60 100 ANALYSIS As the research is convenience sampling and related to respondents who availing services are of banks so only those customers were targeted who were having bank accounts and using banking services.

39% persons says that ICICI bank provide good treatment and 34% persons says that other banks provides good treatment.8. Q.Which bank charges lower account maintenance fees? Bank No . 27% persons say that HDFC bank provide good treatment.7.6.Your opinion about HDFC saving account products? Opinion No. Q. 42% says that HDFC bank charges lower maintenance fees. Of Persons(%) ICICI Bank 35% Others 32% 33% ANALYSIS Among 100 respondents. 32% persons says that ICICI bank enjoys good reputation and 33% persons says that other banks enjoys good reputation.ANALYSIS: Among 100 respondents. 38% persons says that it is low in case of ICICI bank and 20% says that other banks charges lower maintenance fees.Of HDFC Bank 42% Persons ICICI Bank 38% Others 20% (%) ANALYSIS Among 100 respondents. Of Persons Average 10% Good 14% Very Good 44% Excellent 32% (%) ANALYSIS Banasthali vidhyapith 51 . Q. 35% persons say that HDFC bank enjoys good reputation.According to you who enjoy good reputation in saving account sector? Bank HDFC Bank No.

10.000. 46% says that it is good. 44% says that it is very good and 32% says that HDFC saving accounts products are excellent. 29% persons prefer ICICI Bank and 34% persons prefer other banks to open saving account Banasthali vidhyapith 52 . there are 70% people who were having saving account in any banks. Q. the salary of 29% persons are below Rs.000. Of persons 21% Good 46% Very Good 18% Excellent 15% (%) ANALYSIS Among 100 respondents.salary of 38% persons lies between Rs.  Among 100 respondents.salary of 25% persons lies between Rs.Your opinion about ICICI saving account products? Opinion Average No. there are 23% persons who are in government sector. 37% persons prefer HDFC Bank to open saving account.000. 10% says that HDFC saving account products are average.000-Rs30.10. 21% says that ICICI saving account products are average.000-Rs.000. 39% persons are from private sector. 24% persons have their own business and 14% belongs to others category. 18% says that it is very good and 15% says that ICICI saving account products are excellent.  Among 100 respondents.and salary of 8% persons is more than Rs.20.9. FINDINGS  Out of 100 respondents.30.  Out of 100 respondents.20. 14% says that it is good.Among 100 respondents.

44% says that it is very good and 32% says that HDFC saving account products are excellent.  It should open more number of branches in different cities. 42% says that HDFC bank charges lower maintenance fees.  People who deal with customers should have complete knowledge about the different products and their features. 46% says that it is good.  Among 100 respondents.e.  It should more emphasize in advertising. 38% persons says that it is low in case of ICICI bank and 20% says that other banks charges lower maintenance fees. it has to position itself in the minds of prospects in a better way in comparisons to others. 32% persons says that ICICI bank enjoys good reputation and 33% persons says that other banks enjoys good reputation. 27% says that HDFC bank provide good treatment. as it is the most powerful tool to position ant brand in the mindsets of customers. 10% says that HDFC saving account products are average.  Among 100 respondents. RECOMMANDATIONS  ICICI Bank and HDFC bank has to improve its brand image. 14% says that it is good.  It should provide online training and for those who are in jobs and want to become advisors HDFC should provide evening training classes. Banasthali vidhyapith 53 . 18% says that it is very good and 15% says that ICICI saving account products are excellent. 34% says that other banks provides good treatment. 39% says that ICICI bank provide good treatment.  Among 100 respondents. 21% says that ICICI saving account products are average. Among 100 respondents.  Among 100 respondents. so that they can join the training after doing their jobs. 35% persons say that HDFC bank enjoys good reputation. i.

hdfcbank. As private banks are coming daily in our country still. It is true that younger population preference is changing and they prefer more private banks because of services and facilities provided by private banks. BIBLIOGRAPHY Books  Marketing Management (10 Edition). magazines and journals.com  www. I want to conclude that people prefers HDFC Bank more than ICICI Bank for saving accounts in private sector.google.CONCLUSION After doing a lot of research and studying the materials available on internet.com  www.com Banasthali vidhyapith 54 .R. C. At last I can only say that HDFC Bank enjoys leading position in personal saving account sector. newspapers. Philip Kotler  Research Methodology (2nd Edition). The appearance of banks also becomes very important for the present generation and private banks put their complete efforts on this. which is lacking in government banks. Kothari Websites  www. especially older persons are more dependent on government banks.icicibank. Mostly people prefers government banks for saving accounts.

Jaipur and presently doing a project on “COMPARISION BETWEEN SAVING ACCOUNTS OF HDFC BANK AND ICICI BANK”.1.In which type of job you are? a) Govt. Q. I request you to kindly fill the questionnaire below and I assure you that the data generated shall be kept confidential.ANNEXURE Dear Sir/Madam. sector b) Private sector c) Business d) Others Banasthali vidhyapith 55 . Name: I am a student of Banasthali University Jaipur Campus.

6.8.What is your salary structure slab (Per Month)? a) <10000 b) 10000-20000 c) 20000-30000 d) >30000 Q3.Q.7.Which bank you prefer to open saving account? a) HDFC Bank b) ICICI Bank c) Others Q.According to you who enjoy good reputation in saving account sector? a) HDFC Bank b) ICICI Bank c) Others Q.Which bank charges lower account maintenance fees? a) HDFC Bank b) ICICI Bank c) Others Q.Your opinion about ICICI saving account products? a) Average b) Good c) Very Good Banasthali vidhyapith 56 .2.Your opinion about HDFC saving account products? a) Average b) Good c) Very Good d) Excellent Q.According to you which bank provides better services and good treatment in other products and services? a) HDFC Bank b) ICICI Bank c) Others Q.5.9.4. Do you have Bank Account? a) Yes b) No Q.

d) Excellent Date: Place: Signature: Thank You Banasthali vidhyapith 57 .