A Digital Engagement Methodology For Public Figures, Brands And Government

Tim Hood, CEO Yoosk. Twitter: @timhood Linkedin : Tim Hood

Provide a set of tools for the public to ask questions online

a
set
of
tools
for
the
public


Let the audience vote on which they most want to see answered Give them a way to feedback and rate the best answers

Give web editors, conference organisers and communications managers the means to set up their own panel interviews with the leaders they represent.

Create a central branded location in which to bring together the conversations but pull the questions in from all over the web.

Gather
ques4ons
individually


...
or
as
part
of
a
panel


Use widgets and i-frame embeds so that users do not have to leave the host website. If possible, use SSO so they do not have to create new web accounts.

Make it as easy as possible for partners to embed your engagement activity. Remember, no advertising-supported publisher will want to send people off their site.





Add
your
answers
 using
audio
or
video
 to
show
it
is
really
the
 leader
who
is
 answering
and
not
 their
spokesperson.


Allow people access to engagement either via individuals they want to speak to or topics they want to ask about.

Use specific contexts like visits, consultations or landmark events around which to engage. Use whichever language the user feels most comfortable with.

Panels work best because they offer more choice to the user

Empower your target community by inviting them to meet you to conduct interviews. Subtitle video answers for accessibility.

Interviews should be conducted by the people, for the people.

Use authentic locations such as public transport or public buildings

Empower your community to start their own projects

Any organisation can engage openly: just set the parameters as did the Vietnamese Parliament on this licensed version of Yoosk

3.



Use print and SMS to maximise inclusion

To be truly inclusive get out on to the streets and film questions from people who would never normally engage online

an
innova4ve
approach
to
interviews:

 ques4ons from the
people,
put by the
people
 •  •  •  •  •  Bloggers  Constituents  Students  Activists  Celebrities 

Make your engagement campaigns more accessible by bringing in celebrities to represent the public.

Just being listened to helps 
”  Asking this question means that we are on  Siôn's radar and he has been in touch to meet  with us. This will enable us to influence,  campaign, demand and highlight the digital  injustice and discrimination we face.” 
Alison Smith,  Campaigner for Pesky People 

Who
has
answered
the
public’s
ques4ons
on
Yoosk?

David
Miliband,
Tessa
Jowell,
John
Denham,
Douglas
Alexander,
Iavn
Lewis,
 Bob
Ainsworth,
Gisela
Stuart,
James
Purnell,
Tom
Watson,
Hazel
Blears,

 Sion
Simon,
David
Lammy,
Lord
Young,
Stephen
Twigg,
Derek
WyaP,
Steve
 McCabe,
Chris
Mullin,
John
PrescoP,
Bob
Russell,
David
Howarth,
Philip
 Norton,
Tom
Harris,
Simon
Hughes,
Lynne
Featherstone,
Sir
Menzies
 Campbell,
Jo
Swinson,
Jenny
WilloP,
Julian
Huppert,
Fabian
Hamilton,

 John
Hemming,
Parmjit
Dhanda,
Paul
Rowen,
Sir
Alan
Beith,
William
 Hague,
Douglas
Carswell,
Sir
Peter
BoPomley,
Sir
Alan
Haselhurst,
John
 Redwood,
Lord
Mandelson,
Baroness
Warnock,
Lord
Soley,
Baron
Norton,
 Baron
Desai,
Lord
Carlile


Organisations Yoosk has helped engage with the public:  •  Foreign and Commonwealth Office  •  EU Representative Office in London  •  Ministry of Justice  •  UK Parliament  •  Department of Innovation, Universities and Skills  •  Department for International Development  •  Birmingham City Council  •  British Embassy Vietnam  •  National Assembly of the Socialist Republic of Vietnam 

What
people
say:
 “Yoosk is a brilliant example of the innova7ve ways people   can now engage with local and central decision making online.”   Michael
Wills,
Minister
for
Democra4c
Engagement
 “..another demonstra7on that Yoosk can deliver on big cross government campaigns”  Stephen
Hale,
Head
of
Engagement,
FCO’s
Digital
Diplomacy
Team
 “Yoosk...tests us in public as to the quality of our answers ‐ and I believe  it is important  (par7cularly in these 7mes when we poli7cians are somewhat unloved) to be out  there to show everyone that we do care and care passionately.”  Lynne
Featherstone
MP



A diverse list of partners   Yoosk is proud to have partnered with or have links with:  ‐The Student Room  ‐City University London  ‐University of Warwick Digital Laboratory  ‐The Army Rumour Service  ‐Netmums  ‐Talk about Local (the hyper local blog network)  ‐The Independent  ‐BBC Democracy Live  ‐Channel 4  ‐365 media (ethnic media new agency)  ‐Trinity Mirror  ‐Johnston Press 

Yoosk has been supported by two stages of funding from   4IP and Screen West Midlands.  Yoosk has also won the Building Democracy Innovation Award  timhood@yoosk.com 

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