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Adhesives offer one of the most versatile binding techniques available in the

market among other technologies like welding, sewing, bolting, screwing, etc.
Adhesives have many advantages over other techniques such as elimination
of corrosion, superior aesthetics, uniform stress distribution, quick and cost
effectiveness, and hence, their consumption is high in the manufacturing
sector. The packaging industry, which is the most important end-user industry
for adhesives, was valued at USD27.6 billion in 2012-13 and is expected to
grow at an annual rate of over 15% through 2016. As a result, the demand for
adhesives from the country's packaging industry is forecast to significantly
grow in the coming years. Many global adhesive players are investing heavily
in India as the infrastructure industry, automotive industry and flexible
packaging industry continue to grow in the country. Henkel, Huntsman, and
3M are some of the multinational companies, which have expanded their
operations in India.
According to a recently published report by TechSci Research, "India
Adhesives Market Forecast & Opportunities, 2019", a growing trend prevalent
in the industry is increasing use of water-based adhesives. As per the report
forecasts, water-based adhesives are projected to hold a share of around 42%
of the country's adhesives market by the end of 2019. With upcoming
infrastructural projects such as railway tracks, metro rails as well as new wind
energy farms, the country is set to witness a strong growth in the adhesives
industry over the next five years. Also, automotive adhesives are expected to
witness growth as the demand for lightweighting and composite joining
adhesives from automobile manufacturers continuing to increase.
"The manufacturing sector in India is still growing and adhesive industry's
growth is directly aligned with the country's manufacturing growth. The
adhesives market in India is growing on account of new product
developments, which require joining of two similar or dissimilar substrates.
Industrial adhesives are replacing mechanical fastener for bonding
requirements, and the demand for these adhesives is expected to grow in line
with the country's manufacturing growth." said Mr. Karan Chechi, Research
Director at TechSci Research. In India, Pidilite Industries Ltd. is currently the
largest player in the adhesives market, and the country is witnessing an
increasing number of international players foraying into the market.
"India Adhesives Market Forecast & Opportunities, 2019" has analyzed the
potential of the Indian adhesives market and provides statistics and
information on market sizes, shares and trends. The report would suffice
strategic business units by providing the intending clients with cutting-edge
market intelligence and help them in taking sound investment evaluation.
Besides, the report also identifies and analyzes the emerging trends along
with essential drivers and key challenges faced by the industry.

Ken Mathews
Sales & Marketing Consultant
Contact Phone- +1-646-360-1656

Adhesives market in India

A recent report by Kotak's private client group on Pidilite Industries has some
info on the adhesives market in India. Extracts from the Kotak report:
We estimate Indian adhesive market size at Rs 60 bn currently implying per
capita consumption of close to Rs 50. We believe that from per capita
standpoint, adhesives consumption in India is much lower than the developed
economies like USA, Japan and Europe (per capital consumption estimates at
Rs 750 in USA, Japan and South Korea combined).
Currently, the major applications of adhesives in India are in furniture,
packaging, automotive and construction. We highlight that India differs with
other regions in terms of usage of disposable products. We believe that
growth in usage of such items would provide thrust to adhesive demand
going ahead.
Pidilite has been enjoying a leadership positioning with over 60% market
share in Indian adhesives market and faces very little competition. Apart from
PIL, other noticeable players in the industry are 3M India, Huntsman, National
Starch, Bostik Findley and others. Huntsman with its product Carpenter is
considered as closest rival to the company is furniture segment
Woodwork and furniture sector has been the major growth driver for
adhesives in India. Indian furniture Industry is estimated at around Rs 710 bn
(Source: Annual Report-2013 Greenplay Industries Ltd) and is estimated to
grow at 25-30% CAGR over the next few years (Source: Ernst & Young). Indian
furniture industry is highly fragmented with unorganized players enjoying
over 80% market share. Some of the prominent players in organized sector
are Godrej & Boyce, Haworth, Pantaloon, Shoppers Stop, Millenium Lifestyles,
Durian, Tangent, Furniture Concepts and Zuari.

Packaging is another industry that influences the demand of adhesives.

Adhesives are primarily required in making containers and flexible packaging.