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New Castle, NH 03854


A highly-accomplished, strategic, and forward-looking C-Level executive who has risen through a series
of increasingly complex marketing and sales management positions to effectively drive dynamic growth
and market share. Adept at guiding companies to achieve higher levels of performance, including a
quantifiable record of increasing profits and shareholder value. A trusted and sought-out executive with
a strong commitment to spearheading key business performance initiatives by leveraging the power of
untapped human resources, organizational best practices, and KPIs while achieving measurable results.
Recognized for specific skills in global information technology and professional services
Exceptional skills in marketing, sales, strategic planning, business transformation,
product/program/project management, international operations, profit improvement, human
resource development, and corporate development.
Adept at communicating with stakeholders, developing consensus, solving critical problems, and
improving customer satisfaction.
Angel Investor recognized for initiating improvements in business analysis, development and
integration; model generation and planning; change management and competitive analysis;
consensus building; and continuous process improvements.
Board of Directors memberships at privately-held, VC-controlled technology companies include
McData Corporation, ($100 MM; 1983 1995), and Voice Recognition Systems, ($10 MM; 1978 1993), plus Board of Advisor positions at four startups.

President, FaultRed LLC
2013 - Present
President, New Venture Consulting
1993 - Present
Sr. Vice President, Marketing, PictureTel Corporation
1991 - 1993
Corporate Vice President, Marketing, Unisys Corporation
1989 - 1991
President, Masi Technologies, Inc.
1987 - 1989
Chairman and Chief Executive Officer, International Data Corporation
1985 - 1987
Executive Vice President and Chief Marketing Officer, Wang Laboratories; Senior Vice President,
International Operations; Vice President, Marketing; Director, Product Management
1974 - 1985


International Operations
Lean Startup Methodologies
Management Development
Market Analysis
Market Research and Development
Marketing Strategy
Mergers and Acquisitions
New Venture Analysis
Organizational Development
Private Equity
Product Management

Product Marketing
Program Management
Project Management
Professional Services Management
Profit Improvement
Quality Improvement
Strategic Partnerships
Strategic Planning
Team Building
Venture Capital Engagement

J. Carl Masi, Continued

FaultRed LLC: Co-founder with the technology inventor.

o Personally leads all aspects except product development. Product line focuses on
creating transformational technology for the power utility industry.
New Venture Consulting.
o Partners with inventors, business owners, and investors to help transform great ideas
into great businesses.
PictureTel Corporation: Marketing and Strategic Planning Leader
o Responsible for promoting a $150 Million Fortune 1000 videoconferencing company
operating in 33 countries. Repositioned the company to become the industry leader in
videoconferencing systems.
Unisys Corporation: Corporate marketing, strategic planning, and professional services leader
o Helped guide this $5.5 Billion Fortune 50 information technology company effectively
operate in 125 countries. Refocused marketing efforts on strategic markets, returned
the professional services business to profitability, and spread the total quality process
throughout the company.
Masi Technologies, Inc.: Founder
o A service-based information technology company focused on small businesses.
International Data Corporation:
o Led a $100 Million information technology market research and consulting firm,
operating in 24 countries. Successfully increased orders by 33% and revenues by 24%.
Wang Laboratories, Inc.: Sales and Marketing Executive
o and support organization of a $2.2 Billion Fortune 500 information technology supplier
operating in 115 countries, increasing global sales by 11% with 2,000 fewer employees,
while quadrupling earnings. Doubled international revenues in 3 years, from $435 M to
$1.1 B, accounting for all corporate profits. Played a major role in developing the
company as an industry leader in office automation. Cut product roll-out cycles from
one year to 1 week by becoming one of the first corporations to develop a global
videoconferencing network. Responsible for the planning and management of Wangs
premier word processing and office automation product lines.


Bachelor of Arts, Political Science, Tufts University Medford, MA

PhD. Candidate, Marketing, Boston University School of Management, Boston

Adjunct Instructor, Boston University: MBA Entrepreneurship

Adjunct Professor, University of Massachusetts, Salem: Marketing and Management

Military Service: LT, USNR

Co-Founder, Big Brother/Big Sister of the North Shore; Board Member, Massachusetts
Fishermens Partnership; Co-Founder, Pigeon Cove Fishermens Cooperative