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This ebook is for all curious and driven fellow travellers...

who are looking for and using tools to expand consciousness.
Its a companion for our miraculous journey, reminding us how we came
to believe what we believe, that it can be healthy to upgrade beliefs,
as well as being a testament to the power of our beliefs.

The brightest and most vibrant colours inspiring this ebook...
have come from two dynamic way-showers:
Christopher Howard.. no, I wasn't excited about jumping up and down
and making noise at his Breakthrough to Success seminar, but I'm so glad I did.
I gave myself over to his methods for a weekend, and am ever grateful for the
insights that came out of it.
And Bruce Lipton... his scientific findings, and his layman explanations absolutely
light me up. This is the stuff prophets have been saying for centuries and our
scientific methods are now able to explain at least some of how this works!

Cover Photo kindly provided by h.koppdelaney

Thanks to for photo's used to create internal images

Inspired Personal Development, 2010

By Cathy Johnson Campbell. All Rights Reserved.

Art and Magic of Believing

I think this eCourse is brilliant. It opens up new vistas into oneself.

This is one of the most important pieces of literature I have received in my life.
You surely make a difference in people's lives. I wish you all the very best.
Thanks a lot, may god bless you.
Suresh Kumar
This course is so good. Anything a person does to create harmony
at the level of energy is doing it for all, including the earth.
Maybe I think I know these things but becoming aware of and being responsible
for every thought is a journey with no end. Thank you.
It contained so much of value and things I never realized about my beliefs.
I appreciated all the practical exercises as well. Thank you so much for this gift!
Blessings, Cathi Bee
Thank you for this powerful e-course. Thank you very much.
Blessings, Patricia
I went through the first part and got hooked wishing I had the time to go through the entire class now :)
Cyndi -
I enjoy the newness in the program
which has led me to a new way of Being in the world.
Regards, Ronaye

Art and Magic of Believing

Table of Contents

What Are Beliefs?........................................................5

Developing Your Belief System..................................17
The Magic of Believing..............................................29
Power Of Belief .........................................................39
Actively Changing Beliefs..........................................47
Methods To Change Core Beliefs..............................57
Perfect Personal Affirmations.....................................66

Art and Magic of Believing

What Are Beliefs? 5

Art and Magic of Believing

Congratulations, you are one smart explorer to further your personal development by
discovering more about your beliefs.
Ready? Let's get into looking at what beliefs really are. Best to thoroughly understand
them as they're possibly the most important guiding force in your life. One of Tony
Robbins great sayings reminds us:
Beliefs have the power to create and the power to destroy.
Of course you know your beliefs are the views and opinions you hold about every
little thing (and big thing!) in your life and world. (Mmmm... 'opinions'? Are beliefs any
more than that?)
The detailed view uncovered in this first module reveals:
How you can identify beliefs
How your unique window on the world affects what you believe
Do you see the truth?
What 2 main categories of beliefs impact your life?
The first hints of limiting beliefs you splash on your canvas of life
There are five exercises for you to explore through this first chapter... have fun baring
your beliefs.

How To Identify What You Believe

Some people might think, well that's easy, just ask me and I'll tell you what I believe.
Easy sometimes. Other times there are many interesting little nooks and crannies in
our belief systems.
Here's an example:
What do you believe the 'little tasks' (ie. Picking up dry cleaning, returning video
rentals, grocery shopping, etc) mean in your life?
As written on the What Are Beliefs web page, two very different answers might be:

They are an intrusion into my time.


They are a valid life experience for me, as full of value as doing anything
else. 6

Art and Magic of Believing

What is your own answer to that question?

Let's consider the first answer, "the little tasks are an intrusion", and look a bit more
closely at other thoughts that may accompany that idea.
Here are some possibilities:

These menial tasks are suitable for people with low level


If you are doing these menial tasks, you are saying you have low level


Doing menial tasks is not helping save the planet


If you are doing these menial tasks, you are not adding value to the


You do not have much worth if you must do these tedious tasks

This is a typical example of how significant meaning and impact can be buried below
the surface of everyday events. Such simple beliefs affect multiple areas of your life...
your relationships, your happiness, and your success.

Exercise One - Everyday Beliefs Impacting You

This eBook course is for you to gain further awareness of what your beliefs are... not
to judge them as good or bad. Your beliefs are what they are. You've adopted them for
reasons that seemed to suit you well at the time. (Reasons are delved into later.)
Think about your activities today and simply ask yourself, "what do I believe about
these aspects of my life". Write your thoughts down here:
The importance of my job role.

The food I eat to nourish myself 7

Art and Magic of Believing

The amount of time I have to pursue leisure activities and hobbies

The state of my physical fitness

Beliefs Are The Precursor To Emotions

'What you believe' comes first, and this leads you to what you feel. But sometimes
your feelings are more obvious.
Feelings can be a great tool in uncovering your beliefs, as we'll see. Think about
feeling exasperated about those menial errands we talked about earlier, 'taking up
your valuable time'.
As contrast, think about the emotions of a person who sees those tasks as valid life
experience. It's reasonable to consider a person with this second attitude would have
manoeuvred through those same errands with calm and appreciation.
Any negative emotions you experience in life (sadness, fear, anger, anxiety) are eye
opening hints about what you believe. It's obvious when these feelings hit, they are
telling you there's something you don't like and/or don't agree with. It's common to
want to eliminate whatever seems to be causing your disruptive state. But... is
elimination the most enlightening approach?

Exercise Two - Emotions Point The Way

Answer the following questions with the first things that come to your mind. Let
yourself recall whatever you might, whether it's a subconscious thought or a vivid
memory. Just let it roll off your mind and onto the paper. If no idea comes to mind for
one item, simply go on to the next.
I feel angry when... 8

Art and Magic of Believing

My patience runs out when...

I get overwhelmed when...

Deep sadness descends on me when...

I feel disappointed when...

Embarrassment hits me when...

It's probably easy to look at your list and imagine your life would be better off without
these things 'bringing you down'. The reality is, these things are in your life.
Certainly you can often make change in the world in order to enjoy a more positive
experience. (ex. Hire someone to run your monotonous errands for you). But often
you cannot make the world change because you do not have total control over the
universe (ex. Replenish your bank account with a snap of your fingers).
The great thing is, uncomfortable emotions can illuminate your understanding if you
look closely. You'll see that what is 'bringing you down' is the meaning you attribute to
these situations.
Take the first item above, anger, for example:
When people feel angry it usually relates to feeling threatened in some manner. They
might believe their intelligence, power, pride, or security is under attack.
If you can pinpoint what it is for yourself, you're a step closer to lessening the negative
affects of anger in your life. 9

Art and Magic of Believing

Although you can't always change the world around you, there is something you are
in control of changing... that's your beliefs.
But, how can you decide whether or not you should change your beliefs? What if your
beliefs are all true, even if they do make you feel terrible and cranky (?!).
Well just hold that question, because that's exactly what we're going to consider
next... do your beliefs reflect reality?

Do You See Reality?

With your first breath you begin to construct a belief system to give your life meaning
and order. If you cry in response to an empty tummy, and those cries are repeatedly
met with loving arms and warm milk, you may quickly come to believe that you will be
taken care of when you are in need. You may have an older brother who also sees
you cry, and then get fed. The meaning he allocates to that event may be very
different than your own.
Everyone is graced with a unique window into the world. With this personal view, you
have a perspective unlike any other.
You take in information and process it according to this perspective.
Your perceptions, although masterful in that they are yours alone, also
represent an innate bias due to this very same subjective nature. Your limited view
and limited knowledge mean that you examine the world within boundaries. Everyone
constructs their belief system biased by the boundaries of ones own unique life
viewpoint and experiences.
"It is the commonest of mistakes to consider that the limit of our power of perception
is also the limit of all there is to perceive."
C.W. Headbeater
This bias points to an important truth about beliefs... beliefs are not necessarily based
on reality. Rather, they are based on your distinctive perceptions. When you have
enough knowledge and experience of an idea so that it gives you a sense of certainty
about it, you have a belief. That belief then takes the role of an 'assumed truth' in your
Once a belief is established in your mind, it is common to develop tunnel vision
around it. Since you believe 'it is the answer', you tend to rule out other possibilities
and fore go any imagination on the subject. In this way, beliefs can act as an obstacle
to more complete understandings. 10

Art and Magic of Believing

"We are boxed in by the boundary conditions of our thinking."

Albert Einstein
None of us have a monopoly on truth. Each of us are biased by the things we see,
taste, touch, hear, smell, and sense. And no two of us have experienced the exact
same things, have we?
It's wise to reflect on this when we're convinced we know the truth, as well as when
we're considering another person's point of view.

Topic Specific And Global Beliefs

What are Topic Specific and Global Beliefs?
Your personal belief system is made up of these two primary types of beliefs:
1. Topic specific beliefs -This type of belief relates to a specific topic, event,
ability, or person in your life. The topics presented in Day 1 of this eSeries were
all specific beliefs. Other examples include:

The Vietnam war should have never happened.

Global warming needs our undivided attention.

Global warming is a farce.

Susan is a lovely person.

I am a very good pianist.

2. Global beliefs -These are things we believe about how our world operates.
They are ideas about core principles of life itself, and they underlay the
structure and primary understanding of our lives. They form our big picture
Anyone and everyone in the world will have their own global beliefs around universal
themes such as:
The existence (or not) of God
Monogamous relationships
War in general
It doesn't matter where you live, what government operates in your country, how
educated you are... everyone will establish some of their own meanings around these
'big picture' ideas. 11

Art and Magic of Believing

Exercise Three - Your Primary Colours

Following are some 'big picture' phrases for you to complete. Finish each sentence
with as many endings as come to mind. Write quickly and you will not be so likely to
judge or censor your remarks. Listen to what you are saying:
Life is...

God is...

People are...

The world is...

Dreams are...

is truly worth living for.

Your answers glimpse some at primary beliefs that colour every day of your life. 12

Art and Magic of Believing

Now take a step back from your personal involvement with your answers. Imagine
someone just walking in your door today who holds all those beliefs.
Ask yourself:
Do you think they would be happy or grouchy?
Would they be cynical or looking to understand?
Would they be kind and considerate, or mean and inconsiderate? Would
they be that way to everyone, or just a select group?
Would they be optimistic or pessimistic?
Do you think they would work hard toward their goals and be successful, or
would they give up and settle for what's easiest?
Next you'll compare your global beliefs to those of someone else. Mmmm... I wonder

Step Into Success

Do you spend any time wondering what other people believe? Well that's exactly what
we're going to do now.
Remember the exercise you just did? You completed phrases about 6 different Global
Beliefs you hold... about Life, God, People, The world, Dreams, and What's worth
living for. Then you distanced yourself and considered what a person holding such
beliefs would feel, and how they'd act.
Now it's your chance to consider someone entirely different from that person.
Specifically, someone extremely successful... how would they think about these

Exercise Four - Success Suggests Empowerment

Think of someone very successful who you admire. Imagine what some of their
empowering global beliefs might be around these 5 topics, and list them here.
Life is... 13

Art and Magic of Believing

People are...

The world is...

Dreams are...

is truly worth living for.

Of course you can't be certain what an individual like Oprah, or Ghandi, or the specific
person you hold in high esteem believes about these topics unless you ask them
(sorry, I don't have enough pull to arrange any interviews :).
But, you can likely determine that Oprah for example is not ruled by a belief that "Life
is impossibly difficult", or "People are all out for themselves". Do you see what I
When we think about successful people, most of us intuitively know they are an open
minded group who look for solutions... because they believe solutions can be found.
Your answers to the above questions will hint at these traits.
When you consider the mindset of success, it's easy to imagine why mentoring with
someone you look up to is so helpful, isn't it?
Next is another exercise for you... to help you create your future as you want it to be. 14

Art and Magic of Believing

Building Positive Beliefs

Time for a little bit more self reflection. You'll be asked what you know about yourself,
and... what more you can imagine.
As Einstein says:
Imagination is more important than knowledge!

Exercise Five - Create Your Future

List at least 3 empowering beliefs you hold about yourself. This can be related to any
aspect of your life, including your character, work, social setting, family, friends, etc.
You can use positive things other people have said about you, as long as you believe

Now, list 3 empowering beliefs you can see value in adopting.


You create yourself with your beliefs every moment of every day.
Your broadening understanding of what beliefs are and how they work in your life is
an excellent foundation for moving towards to greater self empowerment, more
creativity and greater success. 15

Art and Magic of Believing

Today is the first day of the rest of your life. Here is a poem to reflect on, in aid of
empowering yourself.
"Because I am the person I will have a relationship with all of my life, I will:
Love myself the way I am now,
Always acknowledge that I am enough just as I am,
Love, honour and cherish myself,
Be my own best friend,
Be the person I would like to spend the rest of my life with,
Always take care of myself so that I can take care of others,
Always grow, develop and share my love and life."
Anonymous 16

Art and Magic of Believing

Developing Your Belief System 17

Art and Magic of Believing

In this module you are going to look more closely at how you've adopted your beliefs,
and how they stand up to a bit of scrutiny.
This chapter will answer your questions around:
Where do beliefs come from?
Do you learn what to believe?
Why do you hold beliefs?
Why do some actions appear inconsistent with what someone apparently
Two exercises, and a challenge await you.

How Do Your Beliefs Form?

A belief develops as you gather enough experiences and ideas to support it. The
support in your mind must be strong enough to create the certainty of attitude that
represents 'believing in something'.

Imagine a bridge, held up by solid supporting structures, and taking you from one
side, to the other. Beliefs are like bridges in your mind. We collect material to support
our idea, and when it is strong enough, it becomes a link to new experiences of
thought, emotion and action.
Every 'reason' you believe something strengthens your bridge with more steel support. 18

Art and Magic of Believing

Yes, our beliefs are reason based, even if they are not always rational (and we shall
see later that they are definitely not always rational!).
Here are 2 great examples illustrating that your beliefs have their grounds in reason:
1. You believe the earth is round. Now someone tells you that you should believe
it's flat. There is no way you can just suddenly drop everything you have
accumulated in your mind, and simply believe it is flat. You can't because you
don't 'choose' what you believe. You learn your beliefs.
2. Think of something that you would not do, no matter what the circumstances.
Now imagine someone asks you to do exactly that. You can't and you wouldn't.
Your beliefs would have to change in order for you to decide to do it.

Inconsistency between Beliefs and Action?

Sometimes there appears to be a discrepancy between what a person knows and
how you think they should act based on what they believe.
Their actions clearly show that there is an inconsistency or incongruity between the
information they have been given, and the way they have integrated beliefs into their
Children misbehaving are a perfect example of this. When a child misbehaves, the
interested parents' response is "why did you do that?!" Because the parent knows that
there are reasons behind why the child acted as they did.
The parent may be frustrated because they have taught the child the 'right' way to act.
They gave them reasons, and still the child didn't hold the same belief as the parent
about what was important. That's because the child had different 'priorities' than the
parents. They may have held the same primary beliefs, yet because their priority was
different, their actions were different.
Both parent and child may have the same beliefs around 'the child riding their bike':
1. it's fun
2. it gives the child a mode of independent transport to the nearby park
3. the bike is nice and needs to be taken care of
4. there are safety rules to be obeyed when riding
The child's priority list around riding their bike may be in the order of the above list,
whereas the parent's priority list is in exactly the opposite order! 19

Art and Magic of Believing

For the child to change their priorities, they will need more good reasons to do so.
This is just as true for adults manoeuvring their way through life.
As you add and strengthen beliefs in your bridges, take note of what you prioritize,
and where you place it in your structure.

Exercise One - Prioritizing Beliefs

A) Think of 5 of your beliefs around having a happy family life.

B) Prioritize these 5 beliefs from most important for you, to least.


Number 1 should be extremely compelling to you. It points to something you are at

least 100% committed to have. By the time you get to number 5, it shows something
that you believe is an asset, although at this point in time it doesn't take precedence.
Have a close review of that list and notice how it reflects the life that you have created
around you. It can be quite an eye opener when you notice what is most imperative to
you, and what is least so, out of these 5. 20

Art and Magic of Believing

Now, to shine more light on the picture, ask someone in your family to do this same
exercise. This could be your partner, child, parent or sibling. Anyone who you think
you would benefit from further understanding what drives and motivates them.
Perhaps you'll see some enlightening differences in these lists. Remember, no one is
wrong... it's just what you each believe, through what you have learned to be most
important in your life.

Belief Building Materials

You may be surprised by the wide variety of information that is used to build the
bridges of beliefs. It may be:
your own experiences
the experiences of others that you have seen or heard about
consciously analyzed
subconsciously adopted
interpretations of painful and pleasurable experiences
misinterpretations of the past, or of information passed on to us
inappropriate generalizations
gathered through the 5 senses of sight, sound, smell, touch, and taste
perceived through the 6th sense of intuition
As you can see, development of beliefs does not depend on the reliability of the
information. Rather it depends on your personal interpretation of the information. And
you have your own reasons, based on your unique life interpretation, that do not
necessarily rely on reality. 21

Art and Magic of Believing

Despite all of this questionable input, your bridges of belief become incredibly strong
supports which you build your life upon.
Here are the 5 main reasons you believe the things you do:

1. Evidence: Cause and affect

Building bridges when you have scientific evidence showing that one thing
causes another, appeals to the analytical part of your mind.
Beliefs established with this method are very rationale and based on the use of
logical thinking.
There is another experience of evidence based believing also. That is when you
have personal experience of cause and affect in your own life. For example:
You feel more alert when you have coffee
If you drive over the speed limit and a police radar sees you, you will likely get
a speeding ticket

2. Tradition
The family and culture you grow up in are a large influence to the beliefs you adopt.
In this environment we are continuously fed information on 'the way things are, and
the way things are done'. It is common for many people to accept these traditions
without rigorous questioning.
A prominent belief that has become ingrained in much of western culture and
society, and that is at the root cause of stress for many people, is centred on
success. We all want success of one variety or another, and that's great.
However, society has been huge on promoting the version of success that says:
'go for it, and attain it' or you are a loser
keep up with the Jones
by achieving skills, goals, or position and status, you prove yourself worthy
This becomes a problem when you believe your self worth is related to your
success! 22

Art and Magic of Believing

If you do that, and don't succeed, you are basically saying you are not worth
anything. Can you see the problem here?
Think of anytime you felt like you somehow failed in your life. Possibly when:
You failed a subject you were studying
You were turned down for a job you thought you were perfect for
A boyfriend/girlfriend/husband/wife left you
You had a plan to invest money to make money, and ended up losing all your
investment instead
How hard you fall during setbacks like these indicates whether your self worth is
aligned with 'external things', or with your own innate value. The truth is, you are
innately valuable and no one and nothing can take that away from you.
Consider two 10 year old boys. Both are precocious and full of life. One of them is
a violin virtuoso. The other has just failed his music lessons.
Does one have more value than the other? Of course not.
The rampant rise in depression in western civilization is linked to people not
recognizing their own self worth. For a happy life it is a crucial and empowering
step to embrace your own personal value. If you cannot come to see this clearly on
your own, ask a life coach for some guidance.
"Personal worth is like a gem, a diamond inside of you. It's a hard beautiful
diamond. It cannot be taken away, nor broken."
Media and Culture
The reason media and culture are worthy of a special note is because they
represent a mix of belief building materials;
Tradition - media and culture can spread traditional ideas (of course media
and culture can also spread new popular culture ideas)
Authority - it can seem the media is 'all knowing' and therefore hold
considerable influence (see further explanation of Authority below)
Association - according to media broadcasts it might sound like 'everyone' is
doing whatever it is they are promoting, so you might be more likely to think
you should too (see further explanation of Association below) 23

Art and Magic of Believing

And, the combined force of media and culture is more powerful now than it
ever has been.
Only 50 years ago, without world wide internet and television, it would have
been unheard of that more than a community of people would be aware of the
same slogans.
Now these catchy marketing lines lines are known in far corners of the world:
Just Do It - Nike
Be the first to know - CNN
The Power to Be Your Best - Apple Computers
Don't live a little, live a lotto - Lotto Advertising
Ideas promoted by the media now travel through society like wildfire. The
power and influence of such messages is able to broaden and deepen the
influence of beliefs it is promoting.
Who are you listening to in the media and which messages are they
promoting? There are wonderful messages coming through as well and it's up
to us to be selective.
Just this week I saw a television program broadcasting a show of a wealthy
family that went undercover into a very poor neighbourhood rife with crime, to
see what needs those people have.
They witnessed people who have great needs, yes, but.... also have
tremendously rich hearts in giving of their caring, their time and effort.
The wealthy family gave tens of thousands of dollars to good causes within
that community. It was a heart touching story showing the compassion of
humanity, and spreading hope that we will more and more people helping one
another to live safe and healthy lives.

3. Authority
People or institutions in positions of power play a large role in the beliefs that
individuals assume. The view is often that they must be right because they are in
control. Looking around at some governments, we can surely see this is not always
the case. 24

Art and Magic of Believing

4. Association
Everyone subtly influences everyone else that they come in contact with. When you
habitually associate with a particular group of people, it is natural that you will sway
one another in the ways you look at things. Start assessing just what it is that your
friends believe. Some of these beliefs will be obvious through their actions, and
some they will blatantly speak to you. Remember you can identify yet others by
watching their emotional reactions to events.

5. Revelation
When you have a 'revelation' about something, you mind becomes privy to
information you didn't know you had at your disposal. It is like a thought appears
from no where. Some other names for this include; intuition, gut feeling, minds eye,
and Albert Einstein's favourite..Imagination.
"Imagination is the preview of life's coming attractions."
Another reflection on 5 methods for forming your beliefs: building your belief system

Exercise Two - Where Have Your Beliefs Come From??

1. Think of a few beliefs you hold:
i. Something you have believed for as long as you can remember

ii. About the driving skills of people of some other nationalities

iii. What your idea of God or the Creative Energy is

iv. About whether coffee or chocolate are good for you 25

Art and Magic of Believing

2. Reviewing the 5 major building blocks of beliefs, ask yourself what sources may
have influenced you in forming each of the preceding beliefs?

3. Decide whether each of those beliefs is based in logic or emotion for you, and
record your answer here.

4. Write down why it is important to you, to believe each of the above statements.
iv. 26

Art and Magic of Believing

5. Ask, are each of the beliefs empowering you, empowering others, and empowering
the world, or are they limiting?

6. Can you imagine that each of the beliefs may be incorrect?


Is Anything Worth Believing?

When we look back and scrutinize the reliability of our beliefs, it seems fairly easy to
see that they are often built of flimsy shadows.
It's been said that beliefs are not to be trusted and the wisest thing is:

"Don't believe anything. Regard things on a scale of probabilities.

The things that seem most absurd, put under 'Low Probability', and the
things that seem most plausible, you put under 'High Probability'.
Never believe anything.
Once you believe anything, you stop thinking about it."
Robert A. Wilson 27

Art and Magic of Believing

Once you adopt a belief and tie yourself into 'knowing', you forget it is merely an
interpretation. You treat the information as reality. And this can be very misleading.
So, why believe anything??
Well, for an extremely good reason.
When you believe, it seems you align with a wondrous creative power. There is a
power and magic in believing.
"Your belief determines your action and your action determines your results, but first
you have to believe." Mark Victor Hansen
"To accomplish great things, we must not only act, but also dream; not only plan, but
also believe." Anatole France
The secret is to believe wisely.

"Do not believe in anything simply because you have heard it.
Do not believe in anything simply because it is spoken and rumoured by many.
Do not believe in anything simply because it is found written
in your religious books.
Do not believe in anything merely on the authority of your teachers and elders.
Do not believe in traditions because they have been
handed down for many generations.
But after observation and analysis, when you find that anything agrees with
reason and is conducive to the good and benefit of one and all,
then accept it and live up to it." Buddha

Take It To The Streets!

By working through this module and understanding where your beliefs come from, you
have taken an opportunity to see your life with more clarity.
Well done for taking a closer look!
Continue at it on a daily basis. When you find yourself thinking about the way you will
handle something, ask yourself where your belief behind it was founded.
Next chapter we'll look at the incredible magic that believing creates in your life. 28

Art and Magic of Believing

The Magic of Believing 29

Art and Magic of Believing

Last module you developed a good idea of where you adopt your beliefs from, and
you began to question whether they have a solid basis, and are supporting you.
In this chapter, you are going to begin to look closely at the magic that happens when
you believe.
Some of the aspects you will consider include:
Further explore how your beliefs make you feel.
Can your beliefs help to reveal opportunities for you in the world?
How a persons beliefs and actions are related.
Why you can get an idea about what a person believes by looking at their life.
You're recommended to do the three exercises in this chapter as you reach them.
Hope you have fun learning more about why you see what you see, and why you do
what you do!

The Magic of Believing

How is it that miraculous things of creation seem to be born and grow from a simple
belief? It seems like magic because so much power and momentum can come out of
such a small invisible seed. As you give beliefs focus and strength, they absolutely
sprout and might seem to take on a life of their own. Whatever you believe affects:
how you feel
the opportunities you notice in your world
the kind of action you take
and therefore your results
This trail, leading from your belief to your results, takes time. How much time it takes
can depend on how you plant, tend, fertilize, prune, and generally nurture that belief.

"No thing great is created suddenly,

any more than a bunch of grapes or a fig.
If you tell me that you desire a fig,
I answer you that there must be time to let it first blossom,
then bear fruit, then ripen."
Epictetus 50 -120 30

Art and Magic of Believing

"The thing happens that you really believe in;

and the belief in a thing makes it happen."
Frank Lloyd Wright
"Size of your success is determined by the size of your belief."
David Schwartz
Are you ready to cultivate empowering beliefs?!

Your Belief Affects How You Feel

You open your eyes with a clean slate. As soon as you take in what is happening
around you, you begin to assess it. Then you look at the information you gathered and
assess it again according to what you think should be taking place ie. what you
believe is right.
You judge reality against your beliefs (keep in mind that it might make more sense to
judge your beliefs against reality!). Emotions that correlate with the beliefs you hold
are then triggered. This all happens subconsciously at the speed of light.
You can know for certain that it's not the 'event' that makes you feel the emotions,
because a number of other people may also experience the event, yet they feel
different emotions (based on their beliefs).
Taking a wrong turn in the car may make you angry, yet not make your partner
angry at all.
Waiting in a long queue may upset some, while others are standing there
laughing and joking.
Extreme examples are victims of war or debilitating accidents who feel beaten,
yet others seem to rise above it and even excel because of it.
Beliefs are crucial to the way you feel:
If you believe you are as good as everyone else, you will feel confident.
If you believe life is supporting your existence, you will feel relaxed and secure.
If you believe you always act based on your own priorities, you will feel
If you believe others are on 'your side', you will feel connected to others, and
that they support you. 31

Art and Magic of Believing

These messages are telling us loudly and clearly that it is what we believe between
our ears, that will give us angst or peace in our hearts and minds. The path to peace
is indeed within us.

Your Belief Reveals Your Opportunities

This is where the magic of believing really begins to shine. You basically wear 'belief
glasses' through life. Your view is coloured by your beliefs and this is a big
determinant in the opportunities you spot! (Learn to look for opportunities best aligned
with your personal strengths.)
Imagine you are asked to pay attention and notice everything you can about all of the
red cars you see when driving the next 5 kilometres. You watch carefully and look at
the number, shape and size of all the red cars. At the end of the drive, you are asked
how many grey cars you saw. What! You were looking at red cars and didn't even
notice the grey ones.
It is the same type of sorting you do when your 'belief filters' are operating! Whether
you believe that people do appreciate you, or do not appreciate you... that is who you
will see! When you focus on what you believe, your mind looks for correlating
information that will support you in your belief.
That is an example of consciously looking for something. Much of the time your
beliefs operate at a subconscious level. When you consider the power of the
subconscious at work, it becomes even more spectacular!
The subconscious mind is a million times more powerful than the conscious mind. It is
like a supercomputer juggling millions of bits of information behind the scenes,
compared to the limited conscious awareness keeping just a few documents open
and running at any given moment.
Imagine your subconscious, vociferously devouring information, searching for
correlates to your beliefs. It is constantly filtering and asking 'is this a match', 'does
this support', and then either immediately rejecting the info or delivering it to your
conscious mind.
Imagine you are hoping to find a job as a computer programmer. You are
focusing on being a computer programmer and all that lifestyle entails. When
you open a newspaper, your subconscious scans millions of words in a matter
of seconds. It can hone your attention in like a laser on those valuable words
'computer programmer', whether the article is about a job available or about a
programmer who just got married. 32

Art and Magic of Believing

Your filtering system is constantly at work to notify you of opportunities that relate to
your beliefs.
Here are a few examples of noticing things, and their correlating beliefs:
1. Noticed another car wash location on a new route I drove today
I believe my car needs to be washed
2. A couple of people offered to give me advice about a problem I was dealing
I believe there are many people around me who are happy to share
valuable information with me
3. When I went to the beach, I noticed a good looking single man out walking his
I believe that there is an attractive man who will be a good mate for me

Exercise One - Beliefs Deliver Opportunity

List 3 opportunities you have noticed in your life lately relating to having the
relationship you want , your work, or health, and the corresponding belief behind
noticing them:
1. Opportunity noticed -

Corresponding belief -

2. Opportunity noticed -

Corresponding belief - 33

Art and Magic of Believing

3. Opportunity noticed -

Corresponding belief -

This exercise highlights not only the fact that life brings to attention those
opportunities that will help you to live up to your beliefs. It also gives you the chance
to ask yourself what your beliefs are, based on the opportunities you are seeing, or
not seeing in life!

Springboard to Joy or Sorrow

Your conscious and subconscious will deliver you the goods to endorse your personal
belief system, whether that be one of abundance and friendship or lack and enemies.
If you only see problems, as opposed to opportunities, this is also a clear reflection of
what you believe.
Here are some examples of problems that you might see, and the corresponding
belief, and 'reality check' correlating with each:
1. I have no time to do what I want.
Dis-empowering belief: Everything I do is for others, and nothing is simply for
Reality check: All your time is being spent as you have decided to spend it.
You have prioritized what you believe is best, given your situation, so
everything you do is spending time as you wish to.
2. I hate my job and hate going to work.
Dis-empowering belief: I had to take this job, and it is not what I want to be
Reality check: You took this job based on your priorities. Based on what you
knew at the time and what your priorities were, this job looked like your best
option. You want to be doing this job. 34

Art and Magic of Believing

3. I've tried everything to lose weight, and I can't.

Dis-empowering belief: It's impossible for me to lose weight.
Reality check: Of course you have not tried 'everything' to lose weight. There
are many people that are not overweight so obviously there are ways that
weight can be reduced. There is more for you to learn that will enable you to
be healthy and lose weight.

Exercise Two - Reality Check

List 3 problems you have noticed in your life lately, plus the corresponding belief that
is behind your interpretation of 'problem', and figure out what the 'reality check' is that
correlates with each:
1. Problem -

Belief -

Reality Check -

2. Problem -

Belief -

Reality Check - 35

Art and Magic of Believing

3. Problem -

Belief -

Reality Check -

Obviously it is important to identify problems so that you can find solutions, yet if
problems are all you see, your mental health is suffering. Start to look at the problems
you see as an opportunity to learn something. Look for the lesson so you can move
on from it. This starts you on the road to embracing more empowering beliefs in your
As a life coach for personal development, I appreciate the value you can receive from
a few sessions of coaching. This might be something you want to check out to help
you build your understanding, and access further tools to support your personal

Nurturing Your Empowering Beliefs

Clearly, it is important to have life affirming and empowering beliefs firmly planted in
both your conscious and your subconscious. You do this through truly believing
something, not just paying 'lip service' to it.
Four great steps to do this:
1. Remember from Part 2 how you develop your belief system? You need enough
good reasons to believe something! So give yourself reasons based in reality.
2. Then surrender to it! Basically this means letting go of any 'nay saying' in your
mind, let go of your doubts and trust life to assist you in living your vision.
3. Focus on it in your daily life and notice what you notice! Are you seeing all the
opportunities ('red cars') to take your belief to fruition. What do you recognize
from today that aided you in your empowering beliefs? 36

Art and Magic of Believing

4. Reinforce what you believe through smart affirmations. Claude M. Bristol in The
Magic of Believing, recommends looking in the mirror and into your own eyes
when saying affirmations:
I clearly see through nature that life is incredible and abundant. As I am
part of this, life has glorious riches to share with me too.
I see that a bird flying in the sky and a child walking down the street both
shine with beautiful life value. As I am also an innocent creation, I am
innately valuable.
The world has always suffered atrocities and yet always survived. If I
come up against difficulties, I know life will support me and help me
discover how to best get through it.
When I really wanted to achieve something before, I recognize it helped
to apply myself to the challenge. I know that I can achieve my potential
by applying attention and action.

Believing Produces Action

"Human beings are not random creatures;
all of our actions are the result of our beliefs."
Anthony Robbins
Every action you do in your life is coming from what you align yourself with. Action is
the result of how you feel based on your beliefs (and priorities of those beliefs...
Remember from Part Two). Your beliefs provide the reasons behind your actions.
If you believe you are as good as everyone else, you feel confident and may
walk into a room standing tall with shoulders back, with your head raised, and
greeting people with eye contact and perhaps a smile.
If you believe that life is supporting your existence, you feel relaxed and secure
in life, and will likely remain calm and simply question people if you encounter
difficulties, rather than get angry and attack people.
Action is indeed another valuable way to nurture your beliefs. If you are given an
opportunity to support your belief and you do not act on it, it is like telling your
subconscious that you didn't really want it. You might not notice the next opportunity
because your subconscious is now uncertain whether you are serious. It's like you put
the brakes on. However, if you act on every opportunity that endorses your belief,
chances are that you will be flying to the next step in your adventure very soon. 37

Art and Magic of Believing

You Wear Your Beliefs

"The outer conditions of a person's life
will always be found to reflect their inner beliefs."
As a Man Thinketh, by James Allen
"my life is my message"

This is true of us all... our life is our message. What we are expressing are our beliefs.
The amount we weigh, the clothes we wear, the car we drive, the job we do... they all
express what we believe in our lives. We portray the beliefs we endorse.
I encourage you to think about your experience of dancing through eternity one step
at a time. Ask yourself 'what is the most purposeful and passionate message I have to
offer the world' and make your life reflect that message.

Exercise Three - Opportunity and Action

Each day journal at least 1 opportunity you notice that supports your
empowering beliefs.
Each week, journal at least 1 action you take that stands behind what you
In Chapter 4, you'll see that beliefs are not limited to affecting your emotions or
actions. They can literally change your body in a matter of moments. 38

Art and Magic of Believing

Power Of Belief 39

Art and Magic of Believing

Last module you looked at the trail that beliefs forge in your life, and the evidence they
leave in their wake. From that information you now notice the opportunities or
apparent roadblocks your beliefs present you in life, and the actions you take because
of what you believe.
By identifying these opportunities, roadblocks and resulting actions, you are gaining
awareness that you have given power to specific beliefs to control your life.
This module you'll look at another aspect of the power of belief... the mind body
connection. You'll see how what you believe literally drives the cells in your body. It
becomes very apparent that what we believe does indeed shape who we become, in
more ways than one.
Some of the information covered in this module includes:
How can my beliefs possibly affect my body?
Is there scientific evidence of a 'belief body' connection?
Can we develop beliefs that will help to nurture our health?
What must you have in order to consider changing beliefs?
Delve into the two exercises in this chapter with the intention of gaining meaningful
understanding around how your beliefs affect you, and I'm sure you will.

Obvious Belief - Body Connections

Let's look first at some obvious physical reactions you have to your beliefs:
You believe that snakes are dangerous. Therefore, as soon as you see a snake
in the wild, you quickly move away from it.
You believe that speaking in public is an unnecessary threat to your self
esteem, and would never choose to do so. Therefore, if you are ever required
to speak in public, it is very likely that your heart rate will speed up, or your
knees will shake, or your voice will quake, or you will perspire, or... all of the
above and more.
You might know and believe from experience that breaking up with a partner is
very sad, despite being the preferred outcome for at least one of the people
involved. Therefore, when you view a breakup, even in a movie, you may well
be moved to tears. 40

Art and Magic of Believing

Exercise One - What Makes You Shake, Rattle and Roll?

List 3 physical experiences you've had in the past month that you can trace back to a
ex. Today I stood up to speak in front of a new audience and I had some concern
whether they would appreciate my message... at some level I was believing my self
worth was on the line. My face flushed as I began the presentation.



The Invisible Power of Belief

Most times, the affects of your beliefs on your body is much more subtle, and more
elusive to see and measure. Yet it is not entirely impossible to measure, and with
modern equipment and methods, we are being given compelling reasons to believe
that our physical health depends on life affirming beliefs.
Thanks to the likes of Bruce Lipton and other cutting edge researchers who have such
a strong belief in the power of the mind-body connection, there is now ample evidence
that our thoughts and beliefs trigger a reaction in every cell in our bodies.

The Biology of Belief

In Bruce Lipton's work, he spells out in fine detail how beliefs literally change your
body in a matter of moments. A summary of the main points that he delves into
matter is made up of energy
it follows that you, being matter, are made up of energy 41

Art and Magic of Believing

Lipton uses the example of a tornado having a 'solidity' to it, even though
just being energy. The energy of a tornado creates an impenetrable wall.
You cannot drive through it, anymore than you can drive through a body,
or walk through a wall.
the shape of matter is not inherent in the matter
matter takes its form from the energetic field that is present
Here Lipton uses the example of iron filings. When you toss a handful of
iron filings onto a piece of paper, they land randomly. You can do this
1000 times and there is no particular rhyme nor reason to how they
land... they create a random pattern.
Then, place a magnet under the paper and toss the filings on again. The
filings are totally influenced by the magnetic energy field and take shape
in relation to it.
your thoughts and beliefs create an energetic field as soon as they are
therefore, your body takes form based on the thoughts and beliefs that you
Lipton encourages everyone... if you want to understand what's going on in your body,
to focus on the energetic field / your thoughts, not on the matter / physical body.
Experimentation he has done now explains how your thoughts and beliefs intricately
affect your body on a cellular level. To simplify the main findings of his research:
Your mind perceives and interprets information from the environment. You
activate your beliefs.
There are 'receptors' on the outside of your cells that read the energy of your
perception, and send corresponding information into the cell.
This is basically saying that whatever you believe about your
environment, is the message your receptors hear and pass on.
There are 'effectors' inside the cell that receive the information and create the
suitable effect through behaviour These effectors coordinate the function of the
cell according to what it's been told is happening in the environment.
Therefore, it is 'your perception of reality, your belief' (not reality itself) that
affects what your cellular behaviour is. 42

Art and Magic of Believing

So ultimately it's your perception of your environment that controls your life. You
reflect, like a mirror, your interpretation of the environment through your physical
being. Wow!
Lipton explains how disease can occur based on this model. When the mind sends an
incorrect message regarding the environment, it causes a behaviour in the cell that
doesn't fit. This results in the ineffective or incorrect operation of the cell, which
creates disease.
It is now also understood why healing can occur in your body by changing your
By getting the correct interpretations of your environment to your cells, your cells then
act in alignment, running smoothly and with vibrancy. Many times, you recognize that
an attitude or belief is upsetting you and your life, long before you feel an ill affect on
your health.
Anytime is a good time to run some ideas and concerns past your life coach for
personal development. A professional life coach will be able to help you identify
hindering beliefs, and to upgrade them to empowering ones.
The idea is not to fret about what potentially incorrect beliefs you are sending to your
cells. Rather, live your life with joy and gratitude, and if you notice any physical
complaint, ask what it might be telling you? What belief do you endorse that could
possibly be causing the cells in your knees to not operate with the ease you once
knew? What small (mis)perceptions do you have that might be hampering the cells in
your lungs from operating with easy free breathing at all times?
Our body is teaching us what beliefs work to our health and strength, and which
beliefs undermine our vibrancy. Remember, you don't have to figure all of this out on
your own. Look for help in resources accessible to you.

Believe the Best

Believing empowering and life affirming ideas have been shown to have positive
affects on health and well being. So, if we are going to believe something, let's find
reasons to adopt the beliefs that empower us, others, and life.
a) There have been telling studies done on the placebo effect. The placebo effect
is basically when an inert or dummy pill is given to patients and they are told that
it is going to make them feel better by stopping their pain and perhaps even
affecting a cure for their illness. 43

Art and Magic of Believing

"Your expectations can have profound impacts on your brain and your health''
Columbia University neuroscientist, Tor Wager
Researchers from a string of universities (ie. University of Maryland, Columbia
University, Italy's University of Torino Medical School, Emory University) have
closely investigated this phenomena. They found that when the thought of
'positive expectation' is created in the recipient, there is an actual measurable
physiological response that promotes their health.
Previously the positive result recorded from the placebo effect was believed to be
a purely 'psychological' occurrence. Scientists are now gathering the first direct
evidence that the placebo effect actually creates a positive physical response.
The mere thought of expecting a benefit is now recognized as being able to
trigger the same neurological pathways of healing as real medication does.
Which begs the question... how much of the effect of 'real medication' is due to
the placebo effect?
Some researchers now believe that up to 1/3 of all healing is attributable to the
placebo effect, rather than a 'drug induced' chemical reaction.
b) It is ethically impossible to conduct scientific studies on the nocebo effect. This is
the occurrence where, if you are told something is detrimental to your health, you
suffer the consequences of a negative health effect.
However, most of us have heard at least one case of this in the news at some
point. A typical example is where 2 unrelated people simultaneously fall ill in a
crowded sport stadium. Word spreads that there is a noxious gas in the air.
Suddenly, 100's of people need to be attended to with vomiting and headaches. It
is subsequently revealed that there was no noxious gas leak at all. The first 2 had
both gotten a stomach bug from meals they had both happened to eat at the
same restaurant on the way to the sporting game.
Please jump in and read the article As A Man Thinketh for further information on the
power of your beliefs.

Exercise Two - The Price of Your Beliefs

What are your beliefs costing you, or paying you... emotionally, physically, and in your
relationships with others? 44

Art and Magic of Believing

List 3 beliefs that make your heart sing. Each of these make you feel on top of the
world. You can be sure that your cells are enjoying a little dance fest of their own
when you are operating with these in the forefront of your mind.

List 3 beliefs that make you feel like a loser, or not good enough, or like you keep
messing up. Recognize you are not doing yourself, nor others, any favours by
endorsing debilitating beliefs.

Now write 3 new empowering beliefs, that are the opposite of the 3 debilitating
beliefs you just wrote:

Examples: Debilitating Belief / New Empowering Belief

1. I must seem hopeless and stupid at work, not achieving my targets. / As I learn
more about my job, I am becoming more competent at it.
2. Sally makes me feel really impatient. She should act differently. / Sally acts as
she does, and it encourages me to understand and upgrade my beliefs around
what makes me feel impatient.
3. I'm such a loser... over 40, no partner, and no house of my own. / I have the
opportunity to create a wonderful picture of life free of such responsibilities. 45

Art and Magic of Believing

"Within you right now is the power to do things you never dreamed possible.
This power becomes available to you just as soon as you can change your beliefs."
Dr. Maxwell Maltz
Fine for you to write down new empowering statements, but are they going to take
affect in your life? Good question!
There are 2 things that must accompany upgrading beliefs, and they both must
come from you:
You must have the desire to embrace a new belief. This requires an
acknowledgement that it would add value to your life. Hopefully this Part 4 of
the eCourse has made a strong impact to convince you of that.
You must take action on the new belief. Until you step out with conviction, you
are just harbouring a fancy idea.
So grab your desire, and let's keep going. In the next 2 modules of The Art and Magic
of Believing, you will be looking at potent ways to upgrade and change your core
beliefs to more empowering ones. 46

Art and Magic of Believing

Actively Changing Beliefs 47

Art and Magic of Believing

Congratulations. You've spent the last four sessions identifying your beliefs, where
they come from, how they are serving you, and whether it might be helpful to upgrade
Now it's time to begin looking at what's involved in actively changing beliefs.
As you change beliefs throughout life, you experience the organic process of
reviewing and upgrading your beliefs.
In this module of the Art and Magic of Believing, you'll identify your natural resistance
to changing beliefs. You'll also be introduced to some powerful tools to help you open
the door and usher in new, more empowering ways of thinking.
Subjects to be considered include:
What's involved in actively changing beliefs?
Why wouldn't I want to change my belief to something else if there was a good
reason for it?
Why do people say that it's wise to 'live in the present moment' and how does
that interact with my beliefs?
There is only one exercise in this chapter, and it's a biggy. It's name, 'Re-frame Your
Reality', hints at just how big it is.

Challenges to Changing Beliefs

You've got to love your mind... once you've put up the fortress walls around your belief
system, it will do what it can to keep those walls intact. It's aim is to keep you safe and
Even though you may come across data that contradicts your beliefs, your mind will
not simply cave in. It will fight and defend your views. Sound familiar?
Here are 5 of the top reasons your mind is holding strong and steadfast to your old
points of view, and the respective neutralizing attitudes to set you free:
1. Many times we are confronted with information that contradicts our belief system
however, there is no 'perfect shiny replacement model' sitting there waiting for
us to adopt!
Religion and science are great examples of this. Neither of these offer complete
explanations of how everything in the world works. So if any part of your religious or
scientific understanding is threatened, there is a very good chance that there is no
'absolutely definite' answer being offered to replace it. 48

Art and Magic of Believing

You might be told that the idea you are clinging to is incorrect, and as yet, there is
no explanation of what is really happening.
Neutralizing attitude: Accept, and be content and comfortable with the
unknown. Life is the unknown!
2. Data is always necessary in order to change your belief, but it is rarely sufficient.
Certainly gathering information and knowledge is a great step, and if there is a
satisfactory alternative answer on offer, you might think it would be enough to sway
your belief.
Yet, there is one telling thing that has incredible power in holding you back from
even the most convincing concrete evidence and facts... emotion.
It can seem that emotion keeps you committed to a cause, even when there is
plenty of evidence that it no longer makes any sense. The telling thing about
emotion is that it will be attached to beliefs around your hopes, dreams, faith or
Neutralizing attitude: A determination to know yourself, to know the truth, and
to uphold it, despite how it might feel.
3. You develop your belief system to make order and give meaning to your world.
Each belief is intricately associated to another which is tied to another and on and
on. Imagine a pyramid of balls with your specific belief settled in it's unique
location, helping to support others.
Now imagine that one ball in your belief system is challenged... it is obviously much
more than just that one idea being challenged... it may be a threat to your whole
belief system.

Photo by Myself from Wikimedia Commons 49

Art and Magic of Believing

4. Your mind attempts to maintain a sense of wholeness and control of the situation,
and that sometimes means fighting to keep the old belief exactly where it is. You
may need to dig, perhaps into your unconscious programming, and find out what
the belief is connected to. It may be supporting a cornerstone to one of your
fundamental philosophies. If this is the case, even a seemingly small and
inconsequential belief can feel like it's causing a tsunami when it's challenged.
Sometimes in relationships one partner is contributing more to the couples
finances, than the other. Then say the other partner begins making much more
money. The meaning of this can quickly transcend the dollar and cents issue. The
partner who had originally been the financial supporter may begin to feel less
important, and even perhaps like they no longer have value. Perhaps the partner
that just began making the higher income wrestles with thoughts of whether they
still need the relationship.
Neutralizing attitude: Recognize that changing one belief may have
repercussions on changing others. Ask how the new belief aligns with your
values and priorities and how it can fit in with your life purpose.
5. You adopt personal beliefs to express who you are. When your belief system is
challenged, it may feel like you are personally being attacked.
You might feel your sense of self and your worth is being questioned and put down.
Who and what you think you are can feel like it has suddenly been put in jeopardy.
Neutralizing attitude: Remember that your belief system has predominantly
formed by adopting ideas from other people that just seemed to make the most
sense to you at the time. You are not losing face by upgrading beliefs. You are
simply continuing to adapt and grow from what life shows you.
6. From your first thoughts, neural pathways begin to form according to the way you
perceive things.
The more you think something, the stronger and deeper that particular physical
brain pathway becomes. When you have a 'habit', you can be sure that your brain
has a well trodden path along that corresponding thought pattern. It is easy to
When you are introduced to a new idea, your brain does not yet have a familiar
pathway for that. It will need to be nurtured to gain strength.
On the other hand, the strength of the old habitual thought is still ingrained and
easy to fall back on. These old familiar brain pathways offer a certain comfort with
their predictable and well known outcomes. 50

Art and Magic of Believing

Neutralizing attitude: Keep your neurons limber! Learning through all stages of
your life helps maintain mental fitness. Mindfulness and certain meditation
techniques have also shown excellent results for encouraging neuro-plasticity.
Adopting a 'neutralizing attitude' can certainly work toward relieving stress in your life.
And it's easier to adopt such an attitude if you recognize that life is a school for
personal growth.
Remembering what a great school life is, whenever an event or thought pushes your
buttons and creates pain or unease, can be helpful. Whatever life serves you, just
open your eyes and get the school book of your brain ready to take notes and learn.

Exercise One - Reframe Your Reality

"We need a revolution inside of our own minds."
John Henrik Clark
A revolution perhaps, but one that is born out of care and compassion for blossoming
a greater potential in living and sharing a peaceful and joy filled life!
Reframing is a great exercise that is often utilized in Neuro Linguistic Processing
(NLP). The idea is that every belief has a positive intention for your survival and well
being (as we stated at the beginning of this session).
By looking for the positive light in a situation, you can respect and acknowledge the
good that your mind is trying to accomplish with the belief. That allows you to say
'thanks, but no thanks', and then move on to a new way of thinking.
This exercise requires you to change your perspective, and it's a healthy form of
mental acrobatics. Instead of being so terribly upset because a belief is causing you
strife, you 'befriend it'. Sidle up to it, and get to know it!
A) Identify the belief to change (ex. I will never be financially successful.)

B) Speak to your inner self (your subconscious if you like), and say that together, you
are going to look for some healthier alternatives to this belief.
Pay close attention to any feelings, images or internal words that come up at this
point, as they might be a signal from that part of yourself. Just recognize and
respect these at this point. 51

Art and Magic of Believing

Jot down a few ideas about what you're sensing.


C) Brainstorm what could possibly be the positive intention behind the belief. How
might it be serving you? Ask your instincts... somewhere inside, you'll know the
answer. Let your creativity flow unfettered and without judgement, and keep writing
until you feel you've covered it well.
(ex. If I'm not aiming to be successful financially, then: I'll never have to work hard;
no one will ever ask me for anything; I won't be bothered by others wants; people
won't expect much from me; I don't have to expect much of myself; I won't have to
feel like a loser if I don't have any money and don't expect myself to have any).
You might get a list of about 6 to 8 ideas... keep going if they keep flowing!
8. 52

Art and Magic of Believing

D) Now come up with a number of possible alternative beliefs which will also satisfy
the 'positive intention' you hold inside for this belief.
Again, ask your subconscious to join in and brainstorm without any judgement.
These can be silly, sane or somewhere in between. Have fun and list at least three.
(ex. I might get a high paying job where I don't have to do much work; If I give
people things before they ask, maybe they won't ask; If I tell people that I'll never
give them anything, then they won't have to ask; I can move away from everyone I
know so no one would bother me with their wants; I could become a hermit and
then I wouldn't be bothered by their wants; If I had more money than I could
possibly need, then it wouldn't bother me if people asked me for some; Maybe I'd
get a job I absolutely love and I'd want to work so hard that it would naturally
produce lot's of money; I could aim to be financially successful and even if I wasn't
successful, it might be fun trying; I am already financially successful simply
because I have enough to live and pay my bills.)

E) Look over this list of possible replacement beliefs, and choose your 3 favourites
that support you on your journey of being financially successful. 53

Art and Magic of Believing

Ask your inner self or subconscious if it could live happily with those beliefs, and
help you support them. Look for internal feelings, images or words that are
speaking positively to you.
If you are getting negative feelings, go back and re-do step 4. Once your inner self
is giving you the green light, write down your 3 replacement beliefs below.
(ex. I might get a high paying job where I don't have to do much work; Maybe I'd
get a job I absolutely love and I'd want to work so hard it would naturally produce
lot's of money; I could aim to be financially successful and even if I wasn't
successful, it might be fun trying.)

F) Check to see if you have any internal conflict with these 3 replacement beliefs.
You want to ensure that every part of you believes it is good for you, for others, and
for the world. You must feel it aligns with your other values, roles, and priorities...
remember the pyramid we talked about early in this session... we don't want it to
come tumbling down!
Close your eyes and imagine yourself using your new belief. Ask your inner self if
all of you is completely at peace with this decision to replace the belief with the new
alternatives you have identified.
(ex. The thought "I might get a high paying job where I don't have to do much work"
might go against your work ethic of having to do a certain amount of work to
deserve a certain amount of money.)
If so, go back to Step 4 and find a new behaviour to replace this one. Keep doing
this until you get 3 that are free and clear.

Once you've finalized your 3 new shiny replacement models, take them out and
exercise them everyday, and build strong new neural pathways.
At the same time you'll be building greater peace and enjoyment into your life. 54

Art and Magic of Believing

The Greatest Neutralizing Attitude of All

There's another take on how you might assess the value of your beliefs and act
appropriately in any given situation. It is a seemingly simple tactic that has been
praised from the rooftops by a number of ancient and modern day philosophers.
From Buddha, to Eckhart Tolle in The Power of Now, and Deepak Chopra in Power,
Freedom, & Grace: Living from the Source of Lasting Happiness, this dynamic power
available to everyone has been written about.
The simple (!?) formula is live in the present moment.

The premise to the power of NOW, is this:

1. Limiting beliefs are based on past learning's. Although they may have served
you well in previous circumstances, clinging to them is kin to tying yourself to
the past.
You want to free yourself from conditioning that automatically triggers beliefs
and patterns of behaviour when you are confronted with a particular situation,
relationship, etc. Conditioned responses are an example of bondage to the
2. Acting from the present mind is your key to freedom and change. By not
associating everything in the present with a previous experience, you have the
power to think or act without restraint. Each situation is assessed new, on it's
own merits.
You no longer wallow in your memories of the past, nor do you spend your life
living for the future.
It is by living in the present moment that you can experience life beyond
conditioning, and make new interpretations and decisions.

"The key to freedom is to become the silent witness,

which is the ever-present awareness that witnesses everything.
The silent witness is awareness itself.
Awareness, aware of itself, is presence, profound wisdom, and peace."
Deepak Chopra 55

Art and Magic of Believing

Practice the Moves!

This module, you've been introduced to some powerful neutralizing attitudes for
limiting beliefs, and a way to reframe your views. This information doesn't
instantaneously transform your life. It's you, with step by step daily practice, that is
the one that gets to do that!
Practice integrating these new attitudes into your daily thoughts. Do the 'Reframe Your
Reality' exercise with a few other beliefs you can identify that limit your joy in life.
Practice does make perfect, and soon enough it will feel like second nature to be
compassionately supporting yourself as you are, while opening doors to step into an
even more wondrous future.
Next chapter you'll look through the lens of a SEER, and use four more excellent
exercises for changing core beliefs. Until then, enjoy this incredible journey!

Please share your feedback about this ecourse with me, sometime between
now and when you complete it. Thank you. 56

Art and Magic of Believing

Methods To Change Core Beliefs 57

Art and Magic of Believing

Congratulations on your continued path towards more empowering beliefs.

You've identified where your beliefs come from and where they are taking you. You
also understand the necessity of an open mind for changing beliefs, and have
experienced 're-framing your reality' to upgrade beliefs.
Now you're ready to delve into more specific steps for changing limiting core beliefs.
This chapter covers 4 areas to address in order to integrate new empowering beliefs
into your life. Do this and you can expect dynamic outcomes.
Working through this chapter will give you new insights about:
How sensory input interacts with beliefs, and how you can use it to help
integrate positive core beliefs.
How reasoning appeal to your logical thinking and helps change beliefs.
Understanding that feelings trigger meaning in your mind, and how to harness
that power to build empowering beliefs.
The most productive way to use the 'fake it till you make it' approach.
There is an exercise accompanying each of the 4 SEER methods of changing beliefs.
Act on these, and you will be managing your most powerful tool of change with
authority... YOU.

Methods To Change Core Beliefs

As discussed on the change core beliefs web page, there are 4 primary modes of
experience that work together to paint the picture of your life.
One of these, cognitive evaluation, is tied directly to your beliefs and is an obvious
avenue to address in regard to changing beliefs.
The other three are also intricately linked to your beliefs, although not so obviously.
These three also provide excellent pathways for positively changing core beliefs.
Together, these 4 primary modes to address and change core beliefs spell the
acronym SEER:
1. Sensory perception
2. Evaluation - cognitively
3. Emotional and bodily sensations
4. Response 58

Art and Magic of Believing

When involving the sensory systems in learning, you are helping to make more
meaningful connections between the information and your personal life. (The
senses we're talking about are: seeing, hearing, touch, smell, taste, and the workings
of the mind.) Having greater meaning attached means there is greater likelihood that
the new information will be adopted and integrated in similar future situations.
Methods speaking to sensory perception include:
Sensory language - This type of language invites you to see, hear, touch, feel
or think about a situation. If you want to help people understand the
advantages of cooperation, you might say:
You will see the world in a new and bright light when everyone is pulling
together in the same direction.
It will sound like the angels are singing directly to you when your team
has combined forces and achieved your goal.
You'll feel an adrenal rush when everyone collaborates and you reach
the deadline ahead of time!
Metaphor use - For example; when you want a group of people to learn and
believe that there are benefits of teamwork, it's helpful to use a metaphor such
as a basketball team pulling together and working for the same outcome.
You can start with the team in a huddle planning their strategy. Have the group
think about playing a game together and the moves that would entail. Talk
about how they will be looking for the person in the best position and with the
right skills for that point in the game. They'll pass the ball to the appropriate
person and then move themselves into another position to help the game move
in their favour You might mention the mutual commitment that everyone shares
to get the ball through the hoop. Have them imagine the great outcome of
winning together, complete with high 5's and slaps on the back.
You can also discuss how, if they fail to pass the ball, do not utilize the talents
of other player's, nor share their own... they may find themselves losing a lot of
games, and even ending up with a lot of time on the sidelines.
Using sensory language and metaphors helps you to see, hear, touch, feel and think
about the subject in a new light. This creates many new types of connections in your
brains. Rather than simply being told that you 'should work together and help one
another', you are invited to experience what that might be like. 59

Art and Magic of Believing

Exercise One - Sense Your New Beliefs

State an empowering new belief that you want to adopt. Example; I am capable of
building new close and meaningful friendships.
Next, List 3 'sensory statements' reinforcing that belief. (use words such as see,
vision, picture, sound, hear, voice, talk, felt, held, embraced, strong, thought - for more
ideas, see Sensory Language and Metaphor Examples)
Example; I see that new friends appreciate the unique point of view I offer.

It is during the stage of evaluation when your belief is brought to light. To influence
and change core beliefs through the evaluation process, rational thinking is
Entering into dialogue with someone, either a friend or professional, can be a
worthwhile exercise for cognitively changing beliefs. By exchanging ideas and
opinions with someone you respect, with the aim to reach a conclusion, you are
inviting the opportunity to further your personal development. You are bound to
learn something!
Affirmations are basically repeating good ideas to yourself! You are telling
yourself what you want to believe.
When they are simply 'reason based affirmations', they are speaking to your
cognitive mind. example: I am a wonderful mother because I provide my
children with a loving and safe environment to learn and grow.
When you construct affirmations using sensory language and emotion, then
you add more layers of meaning which deepens your communication with your
subconscious. 60

Art and Magic of Believing

Example: I am a joy filled and wonderful mother, savouring the opportunity I

have to guide my beautiful children safely on this incredible journey of growth
and learning. (We'll cover Affirmations more in Module 7 of the Art and Magic of
You can upgrade beliefs more easily when you link the new belief to a
knowledge base you already have.
Example, if you are a swimmer and want to change core beliefs about intimate
relationships, you could think about and discuss relationships in terms of
'pulling and pushing yourself through the water and relate that to 'working with
your partner'. Also, thinking about the attributes of air and water, and respecting
the dangers they present you as well as the opportunities, can be likened to
knowing your partner and what you offer one another. Relationships are a bit
like swimming... by getting involved and flailing about you learn and grow... you
don't go anywhere if you just do the jelly fish float. You might recognize that this
example also overlaps with using a metaphor, from the Sensory method.
Basically, integrate the new belief into something in your existing frame of

Exercise Two - Convince Yourself to Upgrade Beliefs

State an empowering new belief that you want to adopt. Example; I am capable of
building new close and meaningful friendships.

List 3 'reasons' you have for upgrading this belief. Example; I am capable of building
new close and meaningful friendships because I genuinely care about other people.
3. 61

Art and Magic of Believing

Emotional and Body Sensations

When you interpret an event in a particular way, it triggers emotional and physical
feelings. Your brain associates those sensations with a certain meaning. To change
the meaning about something (ie. your belief), it helps to associate a new feeling with
the event. A great way to do this is by using your imagination.
Visualizing an event and feeling positive emotions along with it, is a great way
to pave the road to a new empowering belief.
You can use visuals and feelings from positive experiences in your past, and
transpose those to future events.
For example; Let's say you want to experience confidence when going into a
crowded party.
Now recall a number of times you felt very confident doing other things.
Picture those scenarios and savour them with your heart and emotions.
Now imagine walking into a crowded party and feeling those same rich
satisfying feelings. This is an opportunity to transfer the confidence and
good feelings from one event, to another one.
When you want to believe that something is possible, and you have a lot of
positive emotional links to it, you are less likely to take NO for an answer.

Exercise Three - Visualize Empowering Beliefs


State an empowering new belief.

Example; I am capable of building new close and meaningful friendships.


Imagine the great feelings accompanying this knowledge, and write them
Example; joy, confidence, capability, warmth, love, understanding

1. 62

Art and Magic of Believing


List 3 occasions where you've felt the sensations that you are wanting your
new belief to carry.
1. I feel joyous, confident and capable when babysitting my 6 year old
2. I feel a beautiful meaningful friendship with my sister, full of
3. I'm fully capable in researching the healthiest food to buy and get a
lot of satisfaction in sharing my findings with others.


Visualize each of the events you've stated and embellish the associated great
feelings. As you embrace the good feelings, state your new belief and imagine it

Your response or reaction is the outcome of all the input leading up to it... the event,
sensory perception, evaluation, and emotional and bodily sensations. It might seem
odd to think we can be changing beliefs by changing or reinforcing reaction, when
beliefs are the cause of the reaction (!?!), but it can work!
You've probably heard the statement 'fake it till you make it'. This is one occasion
where it may be useful.
Practice role playing how you would react if you held the belief you would like to
Example: You would like to believe that your work and effort is of value to your
company. So, pretend you are sitting in the boss' office with her... begin thanking
her for her praise of your work. 63

Art and Magic of Believing

What else would you do if you believed your work was valued? Would you write
your company emails with more authority? Write an example email. Then, take it
into the real world and start to act with these manners.
Reinforcement - Reward actions and behaviours supporting your new belief.
For example: If you want to cultivate a belief about your competence in public
speaking, reward yourself every step of the way. When you go to your first
Toastmasters meeting, reward yourself in some little way for attending it, even if
you didn't get up to speak. When you do make a speech, pamper yourself with
praise for having tried your best.
Have something you consider a treat waiting for you... maybe personal time out to
do some art, or enjoy some organic chocolate, or a nap!
Every step of your progression, plan rewards for yourself. This increases the
likelihood that you will continue on the path of learning, and before you know it,
you will certainly be a competent public speaker.
Model someone else who holds the belief you would like to adopt.
If you want to believe you are financially successful, find someone that is
tremendously successful financially and find out everything you can about them.
How do they run their life, their business, their family? What do they spend most
of their time doing?
Make it a fun research project, and then begin implementing some of their
behaviours that will suit you, into your own life.

Exercise Four - Be The Answer


Again, state an empowering new belief.

Example; I am capable of building new close and meaningful friendships.


Think of someone you know whose life expresses that belief to you, and state
their name... perhaps a parent, sibling, friend, or public figure. Ex. brother

1. 64

Art and Magic of Believing

Imagine 3 things that person must do to help build and experience that reality.
Example; To have new close and meaningful friendships my brother 1. Never seems to judge others
2. Always makes time to help friends when they reach out to him
3. Regularly invites people over for meals and socializing

Now make a plan to implement these behaviours in your life. If you need help learning
the behaviours, make that your first step. Then start to plan your next dinner party!

You Are Your Greatest Change Agent

These are exciting ways for successfully transforming your beliefs. You can have fun
with these methods and change any limiting core belief into a life affirming and
empowering one.
As always... it's in your hands now. You might like to come back to Exercise Four each
week and addressing another new belief using this technique. You'll continue
developing many new skills along your path of personal development.
Next chapter you have access to more transformational touchstones... ideas to
implement for greater peace, joy, and fulfilment. 65

Art and Magic of Believing

Perfect Personal Affirmations 66

Art and Magic of Believing

Excellent going on your steadfast trek through the preceding 6 chapters.

Understanding your beliefs and how they may better serve you really is life altering
stuff. This chapter expands on what you now know, and shows:
How dis-empowering beliefs can be used to identify new empowering beliefs.
How something in your past can be re-interpreted to serve you powerfully going
Using a new tool to help you let go of hindering beliefs from your past, and
encouraging you to believe in your highest vision.
Module 7 offers one final powerful exercise. It will enable you to identify the
empowering belief that's the perfect recourse for your most debilitating belief.
The outcome of this will be a personally tailored affirmation, speaking specifically to
your individual needs. You'll take this to serve as a personal transformational
This final chapter is almost entirely an exercise in itself.
Follow the steps, watch yourself let go of beliefs that no longer serve you, and ride the
empowering wave into your future.

In every life there comes a time, a minute, when you must decide
to stand up and live your dreams or fall back and live your fears.
In that minute of decision,
you must grasp the vision and seize the power that lies deep inside of you!
Then you will see that dreams really can and do come true and that
all things truly are possible...if you can just believe.
It Only Takes a Minute... to Change Your Life!
Willie Jolley

Transforming Coal Into Diamonds

Recognizing The Coal
You will begin by looking at the major lumps of coal in your life. Yes, they have served
you well, provided heat for the furnace, and now you are going to put a bit of pressure
on them to see what else they will yield. 67

Art and Magic of Believing

A) Think about where you would love to be in life, and write it down.
Imagine the picture with your absolutely ideal job, partner, family, friends, home,
state of health, financial situation, and how you are spending your leisure time.

B) Now ask yourself why you have not created that in your life.
What has been holding you back?
Example: I believe that 1. I'm not capable of achieving my hearts greatest desires
2. I don't have the ability to contribute anything of real value to the world
3. I'm undeserving of all the success and happiness that I might imagine
4. It's somehow helpful to be unsuccessful and elicit sympathy
5. I don't have enough good reasons to desire to have more
6. I'm afraid have having my heart broken
7. I don't have the energy to do any leisure activities 68

Art and Magic of Believing

Take 10 minutes and list the primary limiting beliefs you have about yourself, that
hold you back from your ideal life.

C) Take a few minutes to evaluate your list, and decide on the main #1 limiting belief
that is the primary cause of your lack of fulfilment.
Example: I don't have the ability to contribute anything of real value to the world
Finish this statement with that belief:
1. The major limiting belief that prevents me from living a rich and fulfilling life is... 69

Art and Magic of Believing

D) Next, state the things this belief has cost you in your life. (ex. A feeling of 'being
small'; insignificance; unimportance; lack of confidence; lack of self worth)

E) Look deeply into yourself and ask why you are absolutely committed now to let
this limiting belief go.
Write a statement of what you and others would gain by your releasing this as a
problem. (ex. By acknowledging my ability to contribute, I allow myself to be a
powerful conduit for positive change in people's lives. By confidently letting life's
inspiration shine through me, I will be inspiring others.)

Great... you are half way there!

Now you'll change gears slightly and look at where this limiting belief originated. With
a spotlight on it, you'll see how it served you then and you'll recognize the positive
message that was available even then, but that you had not recognized at the time.
This is also where it gets to be a lot of fun... 70

Art and Magic of Believing

Spotting The Diamonds

This exercise is your opportunity to find treasure in your life... treasure you've
previously missed. We all do that... miss some treasure and pick up some trash.
Although you can be thankful for all the beliefs that have brought you to this point,
now you've decided it's time for change.
The treasure you're about to discover here will be in the form of a powerful positive
belief. At the same time, you'll be letting go of negative rubbish you've been hanging
Load the audio for this exercise and you're ready to go. (If you don't have the audio
that came with this eCourse, read the steps out loud and record them yourself. Then
listen back and do the exercise as you guide yourself through. Or you could do the
exercise with a friend, taking turns to read this section for one another.)
1. When you're ready, sit comfortably and close your eyes.
2. Put all your focus on your inside world.
3. Think of the major limiting belief you've identified in the first part of this
exercise. Now imagine all the strong negative emotions that accompany that
limiting belief
Example: feelings of being insufficient, worthless, incapable, not contributing
any value
Let those feelings flood through you at this moment. Allow them to drench your
whole being. (It's okay, you're not going to hang onto them.)
4. Now ask your subconscious mind to guide you back to the first time you ever
experienced these terrible feelings. There's no need to 'try hard' to find this first
situation. Simply trust yourself to see that place in your history. You don't have
to think about the specifics of the event. Simply note the event.
Example: in my mothers womb when my father crashed an air-plane and a
passenger died
5. Now imagine the moments just before this first event. This point in time 'just
before' is your place of safety. Take yourself up for an aerial view, rising above
the event. From your position just before it occurred, look down at what's
6. This position just before it occurred is your 'learning position'. Observing from
here, you can see the positive learning that was possible from this event. Ask 71

Art and Magic of Believing

yourself what alternative understanding there was in this situation that you
missed at the time.
Be your own best coach as you compassionately draw out the positive meaning
life is offering you.
Example: My innocent pure being coming to life was a gift to my parents It was
assuring them of the ever present inspiration of life.
Now, grasp the beauty of that message.
7. Next, release all of the negative emotions that you were harbouring around this.
Release them easily and effortlessly. Let them just fall away.
8. Now, fill your being with your positive learning. Let the new affirmative emotions
wash through you. Give the positive understanding a sound and a colour you
can picture with it. Feel the accompanying light and ease, the comfort and joy
course through your entire body.
9. Now from your position of learning, look down at the time-line of your life, from
the event, going forward to the present. Preserve this new meaning you've
discovered by taking it forward with you from the event, through your life and to
the present.
Splash this empowering message forward into every area of your life. Imagine
the colour, the sound, and all the feelings travelling forward as a wave, touching
everything that's been in your path, and even out beyond.
10.As you see this wave washing over your life, identify 3 specific things that have
happened through the years where you could apply your new understanding.
Wash those specific situations with the color, the sound and the feelings that
portray your upgraded belief. Recognize the positive impact this new meaning
has in those situations. Look at how it makes you stand and conduct yourself,
how differently you feel, and how it affects other people in the picture.
11.Give this new belief a place of honour in your life. Congratulate yourself for
taking the time to address your needs, for trusting life, and finding new positive
understanding to travel forward with you, from today.
12.Now, in your own time, as you savour the gift of this fresh understanding, bring
it with you into the present, and open your eyes.
13.While it's clear in your mind, create a statement that best reflects your new
empowering belief. Write it down here now. 72

Art and Magic of Believing

Example: As I honour the life inspiration expressing itself through me, I know I
am a gift to everyone I encounter.

This is a great empowering understanding to add to your journal.

** I would like to acknowledge Christopher Howard and his transformational personal
development seminar that introduced me to this excellent NLP exercise.

Positive Personal Affirmations

This upgraded belief is the basis for your powerful personal affirmation. You have
specifically pinpointed this empowering belief that is the perfect replacement for the
limiting belief you were previously reinforcing.
Over time, repeat this exercise for other limiting beliefs in the list you drew up at the
beginning of this session. In response to each one, you'll discover the corresponding
empowering belief waiting for you in the unlikely looking hard shelled seed.
Now, it's time to reinforce your upgraded belief through the use of positive
affirmations. You now have an affirmation tailored precisely to you, so tweak it and for
maximum mileage by following the steps on my web page for personal affirmations.
And, I'd love you to share your affirmation there too.
Let this affirmation serve as a transformational touchstone for you.
By using various methods outlined in the steps of creating your positive affirmation on
the web page mentioned, you can weave it colorfully throughout each day, touching
upon it often. This is a wonderful uplifting and powerful tool every time it crosses your

Recall all the learning you have gained around the art and magic of believing through
these 7 modules. Look at the bright new colours in your pallet of possibilities, and
paint them into your life on a daily basis. 73

Art and Magic of Believing

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