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Master of Business Administration- MBA Semester 3
MB0050Research Methodology-4 Credits
(Book ID: B1700)
Assignment (60 Marks)
Note: Answer all questions must be written within 300 to 400 words each.
Each Question carries 10 marks 6 X 10=60
Q1. Research is a sequential method of enquiry, directed towards a clear
implicit or explicit objective. Describe in detail the steps to be carried out in
a typical research study.
Answer: Scientific research involves a systematic process that focuses on being
objective and gathering a multitude of information for analysis so that the researcher
can come to a conclusion. This process is used in all research and evaluation projects,
regardless of the research method (scientific method of inquiry, evaluation research,
or action research).
Q2. What are descriptive research designs? Explain the different kinds of
descriptive research designs.
Answer: Types of Descriptive Research
Descriptive research is commonly used in social sciences to study characteristics or
phenomenons. Also known as statistical research, researchers look into the
frequency, average or other qualitative methods to understand a subject being
studied. It involves case studies, observation, survey and archival research. You can
use descriptive research to find out the prevalence of an illness in a certain
demographic area.
Q3. The procedure of testing hypothesis requires a researcher to adopt
several steps. Describe in brief all such steps.
Answer. How to Conduct Hypothesis Tests

All hypothesis tests are conducted the same way. The researcher states a hypothesis
to be tested, formulates an analysis plan, analyzes sample data according to the plan,
and accepts or rejects the null hypothesis, based on results of the analysis.
Q4. a. Distinguish between:
i. Schedules and Questionnaires
ii. Open ended and closed ended questions
b. Explain the questionnaire design process. (Differences, questionnaire
design process) 4, 6(10 marks)
Q5. Explain the any three types of comparative and non-comparative scales
of each in detail.
Answer. A comparative scale is an ordinal or rank order scale that can also be
referred to as a nonmetric scale. Respondents evaluate two or more objects at one
time and objects are directly compared with one another as part of the measuring
process. For example you could ask someone if they prefer listening to MP3s through
a Zune or an iPod. You could take it a step further and add some other MP3 player
brands to the comparison. MP3 players would be scaled relative to each other and
the scale position of any one player would depend on the the scale position of the
remaining players. Because they are being compared differences such as who has
the click wheel are effectively forced.
Q6. Explain the Structure of the Research Report. What are the guidelines
for effective report writing? Answer: There are several ways on how you can
identify the kind of research papers. If you are considering the manner on how you
analyze your researched data, the two types of research are quantitative research
paper and qualitative. Meanwhile, if you are taking into account the type of voice you
are using in discussing your information, the two fundamental kinds of research paper
are informative paper and Argumentative research paper. Another way of identifying
the type of research paper is the research paper topics of choice

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