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COURSE CURRICULUM & REGULATIONS GOV


ERNINGMASTER OF BUSINESS ADMINISTRAT
ION (MBA)
DEGREE COUR
SE
W.E.F 20
11
REGULATIONS
1. Course Title
The course shall be called Master of Business Administrati
on Degree
Course. The duration of the course is two years consistin
g of four
semesters; two semesters in each year. A candidate joining t
he courseshall pursue prescribed courses of studies.
2. Eligibility for Admission
Any graduate or postgraduate in arts, science, commerce,
business
management, allied sciences, engineering and technology
, medicalsciences of this University or from any other uni
versity considered
equivalent thereto shall be eligible for admission to th
e course.Further the applicant shall have a minimum of 50
% in the qualifyingexamination. A relaxation of 5% is av
ailable for SC/ST & Cat-Icandidates. Selection of candida
tes to the course shall be done as perrules of the University a
nd Government of Karnataka.
3.
Course Content and Instruction
a) Course content: The course comprises of subjects o
f study,
internship, project work and field work as pre
scribed.
Pedagogy includes lectures, case studies, group dis
cussions,quizzes, seminars, computer practicals, summer
internship, factory
visits et
c.
b) Summer Internship: After the second semester exa
minationstudents shall undertake team based summer inte
rnship and prepare
a report under the guidance of a faculty member. The rep
ort shallbe submitted before the commencement of the thir
d semester failingwhich the student shall not be permitted
to join the third semester.
c) Final Project: During the third and fourth semesters eac
h studentshall undertake project work and prepare projec
t report strictly inaccordance with the guidelines in th
eir elective area under thesupervision of a faculty. The
students are required to maintain aproject work dairy t
o be submitted for evaluation. The projectreport must
be submitted before the commencement of the fourthsem
ester examination, failing which the student shall no

assessment must be spread over sixteen weeks allowing r


easonableinterval between assessments. IA marks shall be a
warded on the basisof announced and surprise tests, term p
apers / seminars / quizzes /case discussions and computer
practicals. The breakup of assessmentmarks will be as follo
ws:

4.

5.

t bepermitted to appear for the examination.


Attendance and Conduct
The Course is a full time course and students SHALL NOT
take upany employment/course, part time or full time du
ring their study.Students found violating this rule shall b
e removed from the course.
Minimum attendance of 75% of actual working hours is re
quired ineach paper. A student who does not satisfy the
requirements ofattendance and conduct shall not be
permitted to write theexamination in the concerned subje
ct.
Examination
Each subject is divided into internal assessment (IA) and e
nd of term
examination with marks allocated as shown in the table.
Internal

B . N . B ah ad u r I n s t i tu te o f M an ag e m e n t S c i e n c e s , M an a s ag an g o tr i , U n i v e r s i t y o f
M ys o r e , M ys o r e .

6.

7.

a. Announced test
05 Ma
rksb. Surprise test
05
Marksc. Term paper / seminar / case discussion
10 Marksd. Viva-voce
05 MarksTotal 25 Marks
There shall be a term end examination of 3 hours duration
for eachsubject at the end of each semester (excepting pro
ject report).
Evaluation of Project Reports
1. Summer internship report and project work di
ary areevaluated for 50 marks through intern
al valuation.
2. Students shall have to submit a work dairy and synopsi
s of the
proposed project work, to be evaluated for 50 marks
by theconcerned guide, before the commencement of
third semesterexamination failing which he/she wi
ll not be allowed toappear for the third semester ex
amination.
3. Each project report is evaluated for 75 marks by inte
rnal andexternal examiners.
The guide ordinari
ly shall be the
internal examin
er.
4. A viva-voce for 25 marks will be conducted by a bo
ard ofthree members constituted by the Chairman,
BOE from the
approved list of examin
ers.
Declaration of Results
The declaration of results shall be made as follows:
a. Minimum for a pass is 40% of the marks in each exami
nationpaper and 50% of the marks in the aggregate of
four
semesters. There is no minimum for internal assessm
ent, and
summer internship rep
ort.
b. The minimum for a pass in Final project report is 30/7
5 marksand there is no minimum for viva-voce.
c. Carryover is permitted as per University regulations.
d. Declaration of grades shall be done after the fourth se
mester
examination on the basis of aggregate marks of all se
mesters.
The declaration shall be made as fol
lows:

AIL)
Declaration of results in the case of REPEATERS shall
be doneaccording to general rules of the University.

Grade A1 70% and above in the aggre


gate
Grade A 60% and above but less than 70% i
n theaggregate.
Grade B
50% and above but less than 60% in the agg
regate
Grade F
Less than 50% in the aggregate (F

B . N . B ah ad u r I n s t i tu te o f M an ag e m e n t S c i e n c e s , M an a s ag an g o tr i , U n i v e r s i t y o f
M ys o r e , M ys o r e .

COURSE CURRICULUM & REGULATIONS GOVE


RNING
MASTER OF BUSINESS ADMINISTRATION (MBA) DEGREE
COURSE
COURSE STRUCTU
RE
Credits*
(L+P/S/F)

First Semester
Sl
No

Subject
s

1.

Management Concept
s &Theories
Organizational Behaviou
r usiness Environment
B
Managerial Communicati
o na n a g e r i a l A c c o u n t i n g
M
Managerial Economics
Statistics for Managemen
t
Total

2.
3.
4.
5.
6.
7.

1.
2.
3.
4.
5.
6.
7.

Subject
s
Marketing Management
Human Resource
Management
Corporate Finance
Quantitative Methods
Legal aspects of Business
Operations Management
Management Information
Systems
Tota
l

End
Term

Total

L
1

P/S/F
1

Total
2

25

75

100

2
1
1
2
2
2
11

1
1
2
2
1
2
10

3
2
3
4
3
4
21

25
25
25
25
25
25
175

75
75
75
75
75
75
525

100
100
100
100
100
100
700

Intl.
Asst.

Marks
End
Term

Total

Second Semester
Sl
No

Mark
Intl
.Ass
t.

Credits*
(L+P/S/F)
L
2
2

P/S/F
1
1

Total
3
3

25
25

75
75

100
100

2
2
2
2
1

2
2
0
1
2

4
4
2
3
3

25
25
25
25
25

75
75
75
75
75

100
100
100
100
100

13

22

175

525

700

Third Semester
Sl
No
1.
2.
3.
4.
5.
6.
7.

Sl
No

Subjects
L
Project Managemen 1
t ntrepreneurship
E
1
Elective I
2
Elective II
2
Elective III
2
Project Work Diary 0
Summer Internship --Report
Tota
8
l

Fourth Semeste
Subjects
r

Credits*
(L+P/S/F)

Intl
.Ass

Mark
s
End
Term

Total

P/S/F
2
1
2
2
2
3
---

Total
3
2
4
4
4
3
---

25
25
25
25
25
50
50

75
75
75
75
75
-----

100
100
100
100
100
50
50

12

20

225

375

600

Credits*
(L+P/S/F)

Mark
Intl
.Ass

End
Term

L
P/S/F Total
Strategic
2
1
3
25
75
Management
2.
Elective IV
2
2
4
25
75
3.
Elective V
2
2
4
25
75
4.
Elective VI
2
2
4
25
75
5.
Elective VII
2
2
4
25
75
6.
Project Report
0
3
3
75
7.
Project Viva-voce
--------25
Tota
10
12
22
125
475
l
*L=Lecture 1 hour of lecture per week for 15 weeks = 1
creditP/S/F=Practicals/Seminars/Field Work 2 hour
s of practicals /seminars / field work per week for 15 w
eeks = 1 credit
1.

Elective Area
s:
1. Marketing (M)
2. Finance (F)
3. Human Resource Management (HRM)
4. International Business (IB)
5. Information Systems (IS)
6. Tourism & Travel Management (TTM)
7. Health Care Management (HCM)

Total
100
100
100
100
100
75
25
600

8. Small Business Management & Entrepreneurship (SBM&E)


9. Retailing & Supply Chain Management (R&SCM)
10. Banking & Insurance (B&I)

SYLLABU
S
FIRST SEMEST
ER

1.1 Management Concepts & Theories


1.

Management:definitions, nature and scope of management,


functionsand process of
management, evolution of manag
ement theory fromTaylor, Fayol, Drucker to the prese
nt.Growth of professionalmanagement in India. Ethics in m
anagement.

2.

Managerial Planning:planning process, types of


plans, st
rategic vs.operational plans, models of strategy formulatio
n, linking strategy tostructure.

3.

Decision Making:managerial decision-making process an


d models,steps in rational decision-making, creativity a
nd group decision-making.

4.

5.

Organizations: organizational theories and design, variou


s forms oforganization
structures,
span
of
manageme
nt
principles
ofcoordination, authority, power, delegatio
n and decentralization.
Managerial Control:relationship between planning and
control-limitations of control, types of control systems
and techniques management
by
exception,
budgetary
control, functional anddysfunctional aspects of budgetar
y control, internal control systems,internal audit and mana
gement audit.

Reference
s:
Essentials of Management-Koontz and ODonnell. E-McGraw
Hill,
Introduction to Management-Fred Luthans-McGraw
The Practice of Management-Peter.F.Drucker
Management- Stoner, Freemen and Gilbert
Management- Griffin
Management- Holt
Management- Tasks and Responsibilities- Peter. F. Drucker
Professional management- Theo Haimann
Organization Theory and Design Richard L.Draft
Management - Richard L.Draft
People and Performance by Peter F.Drucker

1.2

Organizational Behavior

1.

Fundamentals
of
Organizational
Behavior:
evolut
ion
oforganizational behavior, individuals and Orga
nizations,
forcesaffecting
organizational
behavior,
C
hanging
work
force
andemployment relations, impact
of globalization and informationtechnology on organizat
ional behavior,

2.

Individual Dimensions in Organizational Behavior: i


ndividualdifferences perceptions, interests, aptitude,
attitude, learning,personality, creativity.

3.

Group
Dynamics: group behavior, team development
,
groupcohesiveness group decision making process, ,
Effective teams,organizational conflicts, & conflict resol
ution, interpersonal skills,Johari Window and transactional
analysis.

4.

Motivation: theories and models of motivation, Leadershi


p, theoriesof leadership & leadership styles.

5.

Management of Change:resistance to change, change model


s, changeagents.Organizational
effectiveness.
Organizat
ional
climate andculture., learning organizations.

References:
Organizational Behavior Robbins.
Organizational Behavior- Fred Luthans
Human Behavior at Work- Keith Davis
Organizational Theory and Design Daft
The Fifth Discipline- Peter Senge
The Seven Habits of highly Effective People- Stephen Covey
Understanding Organizational Behaviour Uday Parekh
The Five Minds-Howard Gardner
All the books by Edward De Bono
W o r k i n t h e 2 1 st C e n t u r y L a n d y a n d J e f f r e y

Business Environ
ment
1.

Business as a social system: internal and external env


ironment,stakeholder map of business, role of government i
n economic activityand its impact on business in India. Bu
siness Ethics and CorporateSocial responsibility. Issues in
corporate governance.

2.

Economic Structure of India: economic planning in India,


transitionfrom mixed economy to a market economy, outli
nes of Public andPrivate sectors. Characteristics of indust
rial, service and agriculturalsectors. Regional and sectoral i

mbalances, Dualism, Trends in GDP.

3.

Monetary and Fiscal System of India: overview of Indias


monetarypolicy, fiscal policy, role of RBI ,the banking sect
or, Indian financialsystem, money market and capital marke
ts, stock exchanges and stockmarket reforms in India. In
dustrial finance in India role ofdevelopment financia
l Institutions and commercial banks, NBFCs.Financing o
f exports and imports, EXIM and ECGC. Issues in taxationan
d government expenditure FRBM Act, the problem of fiscal
deficit.

4.

Indian Society, Culture and Politics:social problems of In


dia, Impactof
modernization
on
Indian
society,
de
mography,
gender,environmental issues.

5.

International Business Environment:India as a playe


r in theInternational market place its position and pro
spects, the role ofmulti-national companies in India. FDI &
FIIs in India.

References:
Business Environment C.A.Francis
Business, Government & Society Arthur Gold Smith.
Ethical choices - shekar
India Development Reports
India in Transition Jagdish Bhagwathi
Indias Economic policy Bimal Jalan
Is there a Indian way of thinking A.K.Ramanujam
A Million Mutinies- V.S.Naipual
International Business Environment by Daniels & Radbaugh
India in the Era of Economic Reforms Sachs, Jaffrey, V
arshney,Ashutosh and Rajpai, Nirupam, New Delhi, Oxford, 1
999.

Fiscal Policy, Public Policy and Governance Shome, Parth


asarathi

Eight Lectures on Indias Economic Reforms Srinivasan.T.


N

Fiscal Policy Developments in India 1950-2000 Sury

Indias Economic Performance and Reforms : A Perspectiv


e for the
New Millenium Swamy, Subramanian

Imagining in India Nandan Nilekani

1.3
1.

5. Business Presentations: handson with excel and office powe


r point.

1.5
1.

References:
Better Business Communication Denish Murphy
Written Executive Communication - Shurter
Model Business Letters - Gartiside.
Business Communication Lesikar Pettit - Flatery.
MLAs Handbook.
Business Research Methods- Cooper and Schneider
Business Research Methods - Zikmund

Managerial Accounting
Introduction to Accounting:meaning, accounting conc
epts andconventions Financial Accounting V/s Manage
ment Accounting Recording, classifying and summarizing
business transactions leadingto preparation of final accou
nts of sole proprietary, merchandizingmanufacturing and s
ervice businesses using Excel.

2. Company Final Accounts in India: requirements of Compani


es Act of
1956 with respect to preparation of Final Accounts of Co
mpanies -Annual Reports and its contents.
3.

Financial statement Analysis: techniques of financial


statementanalysis: Horizontal analysis, Vertical analysis, T
rend Analysis, RatioAnalysis (Profitability, Liquidity, Solv
ency and Capital market ratios),preparation of fund flow & ca
sh flow statement using Excel.

4.

Excel applications: preparation and Analysis of Income


Statement,Balance Sheet, Cash Flow Statement, Ratios an
d Projections usingexcel

5.

Cost accounting: elements of Costs, Classification


of costs,Preparation of Cost Sheet, Cost accounting sys
tems: Job costing,process costing, contract costing and ser
vice costing, Marginal costingand use of break-even analysi
s in decision-making Relevant costs formarketing and prod
uction decisions- Cost Drivers and Activity BasedCosting.

Managerial Communication
Introduction: nature of managerial communication, the com
municationprocess. Effective communication and barrier
s to communication,communication skills; writing, reading
, logic, analysis and listening

2. Communication
for
Problem
Solving:
problem
solv
ing
communication model for case analysis and reporting in det
ail. Groupdiscussion, in-class or workshop exercises and ass

References:
Financial Accounting: A Managerial perspective R.Naraya
nswamy
Introduction of Management Accounting- Horngren, Sundem,

3.

4.

Writing Skills: exercises in drafting letters, memos, e-mail, pro


l se, w r i t i n g , r e p o r t s a n d e x e c u t i v e s u m m a r i e s . T h e s t r u c t u
rp eo ssua m
re and
process of creating business messages.
Oral Communication: exercises in speaking, discussing, listen
ni ne gg oa tni da t i n g , b o d y l a n g u a g e a n d k i n e s i c s , b u s i n e s s e t i q u e t t e s .

Cost and Managerial Accounting - Duncan Willamson


Cost accounting for Business Managers-Asish K Bhatta
charayya.Management and Cost Accounting- Colin Dru
r ya n a g e m e n t A c c o u n t i n g H e n s e n M o w e n
M
Financial Analysis and Modelling Chandan Sen Guptha

1.6
1.

2.

Managerial Economics
Managerial Economics: introduction, basic concepts, app
lication inbusiness decision-making. Demand and Supply An
alysis,determinants ,equilibrium, elasticity, demand foreca
sting and estimating methods
Theory of consumer behavior: consumer preferences, in
differencecurves, budget constraint, utility maximization a
nd the derivation ofthe consumer demand curve.

3.

Production and Cost Analysis: production functions-cost


functions,and profit functions, total, average and margin
al costs, returns tofactors and scale, short run v/s long ru
n decisions, derivation of thesupply curve.

4.

Market Analysis: market forms, perfect competition,


monopoly,monopolistic, oligopoly. Output and price deter
mination. Cartels andcollusion, mergers and acquisitions an
d government regulations in theform of price directives,
taxes, subsidies, anti-trust action andcompetition police
s.

5.

National Income Accounting:concepts of GDP, NI, per capit


a income,PPP National income accounting in India. Business
cycles and businessforecasting. Measuring business cycles
using trend analysis, macroeconomic indicators in busines
s cycle measurement, Coping strategiesfor business.

4.

Statistical Decision Theory: hypothesis testing for m


eans andproportions and for difference of means and propor
tions analysis ofvariance.

5.

Sampling: sampling techniques, random sampling, rando


m numberstable,
Monte Carlo
simulation, Chi-square
tests, time seriesforecasting, hands-on with MS excel.

References:

Statistics for Managers using Microsoft excel Levine, St


ephan &
others

Statistics for Management Richard Levin and Rub


in[excelversion]

Statistics Murray Spiegel, Schaum Series

Probability and Statistics Murray Speigel, Schaum


Serie
s

Quantitative Business Analysis Text & Cases Samul Bodil


ey
& others

Business Statistics Kazmier, Schaum Series

Basic Business Statistics Bereuram and Levine

Quantitative Methods Anderson, Sweeny & William

References:

1.7
1.

Managerial Economics- Dominick Salwatore.


Managerial Economics- Gupta and Mote
Economics- Samuelson &Nordhaus
Managerial Economics by Peterson and Lewis
Micro Economics Dominick Salvatore
Macro Economics Palmer and others
Macro Economics - Koutinyas

SECOND SEMEST
ER
2.1
1.

Introduction to Marketing Management:


nature of m
arketingmanagement, Types of products / services. Mar
keting concepts:Product, Production, Selling, Marketin
g and Societal, ConceptsMarketing environment, element
s of Marketing Mix. Classification ofgoods & services.

2.

Consumer Behavior: consumer & buyer behavior process,


models ofconsumer behavior. Market research and ma
rket intelligence.Marketing information system.

3.

Market Segmentation and Targeting: concept of segment


ation andtargeting, basis for segmentation. Segmentation
for consumer andindustrial products, Product positioning.

Statistics for Management


Quantitative data interpretation in managerial decisio
n making:collection classification tabulation freq
uency distribution charts using excel, measures of centr
al tendencies and dispersion using visual explorations in
MS excel.

2.

Correlation and regression: multiple correlation basic


probabilityconcepts conditional probability Bayes theore
m use MS excel PHSTAT2.

3.

Probability distributions: binominal Poisson and normal di


stributionsusing excel estimation point and interval usi
ng Excel.

Marketing Management

4. Product & Price: product Mix and Product Line, levels of pro
duct, newproduct development, product life cycle strategies
. Branding, types ofbrands, brand building, measuring br
and equity. Packaging andlabeling. Pricing: General pri
cing approaches, new product pricingstrategies, Public pol
icy and pricing.

5.

Promotion and Place Mix: elements of promotion mix, M


arketingcommunication process, Publicity, Advertising an
d public relations.

Personal selling and sales promotion. Direct marketing a


nd onlinemarketing. Distribution channels and logistics m
anagement, Channeldesign and administration, Public policy
and distribution decisions.

Reference
s:
Marketing Management Philip Kotler, Prentice Hall In
dia, (Newedition)
Basic Marketing Perault
Fundamentals of Marketing William Stanton
Principles of Marketing Philip Kotler and Garry Armstrong
Marketing Management Rajan Saxena
Marketing Management Zickmund
Marketing Ramesh Kumar

2.3 Corporate Finance


1.

Goal of the Firm: profit maximization vs wealth maximizati


on, Valuecreation, Agency problems, Social responsibility
, Role of financialmanagement, Time value of money, Val
uation of securities stocksand bonds. Concept of risk and
returns of securities, using probabilitydistribution to measu
re risk, risk and return in portfolio context (usingexcel).

2.

Capital Budgeting: estimating cash flows initial, interme


diate andterminal Cash flows on incremental basis, Capital
budgeting decisionrules, Payback, ARR, DCF techniques N
PV, IRR, PI, using excel.

3.

Cost of Capital: cost of debt, preferred stock, equity, c


omputingWACC, The CAPM approach, Adjusting WACC for
risk. Long-termfinancing, Public issue of debt, Preferred
stock and Common stock,Term loans.

4.

Capital Structure Theories: traditional view vs MM hypot


hesis, MMposition I &II, Capital structure designing in pr
actice EBIT- EPSanalysis, the pecking order theory. Divi
dend decisions, Relevance vsirrelevance of dividends.

2.2 Human Resource Management


1. Perspectives in HRM: role of HR managers, sub-systems of
HRM, HRfunctions and policies. Organization for HRM, Deve
lopment of HRM inIndia, Recent trends in HRM, Impact of glo
balization on HRM.
2.

HR Planning, Recruitment and Selection: scope of HR plan


ning, Jobanalysis, job design Job description and job eval
uation, methods ofrecruitment. Testing for selection of em
ployees, use of psychologicaltest, selection process, intervi
ews, errors in selection.

3.

Training and Development: induction and Orientation, m


ethods oftraining, training manual, training under ISO an
d QS Certification.Supervisory, Executive and Manageme
nt development programmes.Career development.

4.

Performance Management: KRA and KPAs, Traditional vs


Modernmethods of performance management. Potential ap
praisal, Feedbacksystems. Job evaluation.

5.

Compensation Planning: wages and salary, Administrati


on perks,Fringe
benefits,
Bonus,
Incentives.
Comp
ensation
surveys.Productivity, Performance linked, Pay st
ructure. Compensation reviewand structuring.

Reference
s:
HR and Personnel Management Keith Davis
Personnel Management Flippo
Human Resource Management T.V. Rao
Human Resource Management Pattanaik
Human Resource Management Micheal Armstrong
Human Resource Management Gary Desseler

5.Working Capital Management and Finance: cash man


agement,Receivables management and Inventory manageme
nt.Working capitalfinance in India.
References:

Fundamentals of Financial Management Van Horne and Wac


howitz
th

Financial Policy and Management Van Horne, 12 edition.

Financial Management Prasanna Chandra

Corporate Finance Brigham and Erhardt

Corporate Finance Ross, Wetfield & Jaffer

2.4 Quantitative Methods


1. Scientific methods: induction, deduction, theory, concepts,
constructs,definitions, variables, models, laws, hypothesis
, syllogism, levels ofabstraction. Fallacies of reasoning.
The nature of research inManagement, Exercises in writi
ng a research proposal.
2.

Principles of research design: types of basic research me


thods andsecondary research methods, sampling design,
measurement andmeasurement scales. Data collection met
hods, observational studies,experimentation. Qualitative m
ethods of research.

3. Analysis and presentation of Data: use of statistical techni


ques, stylemanuals. Exercises in writing management reports
.

4. Linear programming: types of linear programming, simple


x method,primal and dual, sensitivity analysis, resource al
location, productionplanning, product mix and capital budge
ting decisions using softwares.

2.6

5. Transportation and assignment problem: sequencing probl


ems,
Decision making under risk and uncertainty, decision trees.
MS excel
solver for all the above models

er

References:
Business Research Methods Zikmund
Marketing Research Malhotra N.K.
Business Research Methods Donald R. Coopers and Schindl

2.

Outlines: company Law, provisions of Indian Companies


Act 1956relating to incorporation, management and admini
stration. Filing ofreturns, Remedies against mismanageme
nt and oppression. Powers ofinvestigation by the Governm
ent, Issues relating to good corporategovernance.

3.

Outlines: intellectual property rights, Patents and Trade


marks Act,copy rights act, geographical appellation,

4.

Outlines: security Market Laws, Security and Exchange Boar


d of IndiaAct (SEBI), Securities contract act, Laws pe
rtaining to stockexchanges, SARFESI Act.

5. Outlines: consumer protection act and Information technolog


y act.

References:
A Manual of Business Laws S.N. Maheshwari and S.K. Mah
e suhs wi na er si s L a w f o r M a n a g e m e n t K . R . B u l c h a n d a n i
B
Business Environment: Texts and Cases Francis Cherunil
am
Business and Corporate Laws S.S. Gulshan and G.K. Kapo

Operations Management: product strategies Product lif


e cycle Productive system types Impact of technology a
nd organization ofthe operations function Requirements of
forecasting for operations.

2.

Plant Location and Types of Plant Layout: product plan


ning andcontrol Inventory planning and control Mater
ials requirementsplanning Planning production in aggregat
e terms.

4.

Total
Quality
Management:
trends
in
quality
man
agementbenchmarking and business process reengineering, K
aizen Six SigmaMotorola systems Quality criteria based
on Deming prize MalcolmBaldrige Award. Quality Manage
ment Systems, ISO Standards.

5.

Supply Chain Management: concept of SCM. Operating m


odel forsupply chain. Managing the external and internal su
pply chain. GlobalSCM and sourcing.

References:

Modern Production Management Buffa Elwood. S, and Ra


kesh K.
Saren, John Wiley and Sons, 2003.

Production and Operation Analysis Steven Nahmas

Cases in Production / Operations Management K.N.


Krishnaswamy

The Benchmarking Management Guide American Pro


ductivityand Quality Center, Productivity Press, USA,
1993.

Total Quality Management Dale H. Besterfield and others


Pearson
Education, New Delhi, 2003.

Total Quality Management Poornima Choudhary Pearson E


ducation
New Delhi, 2002.

Total Quality Management Sridhar Bhatt.

Supply chain Management


theory and practices Mohan
ty and
Deshmukh, Biztantra 2005.

2.5 Legal Aspects of Business


Outlines: Industries Development and Regulation Act
(IDRA),Competition Act. Foreign exchange management act.
(FEMA)

1.

3. Job Designing: work study and time study Statistical quali


ty controlmethods Japanese manufacturing systems Fle
xible manufacturingsystem Operations systems of the futur
e.

Foundations of Behavioural Research F.N. Kerlinger


MLA Handbook for Researchers MLA Association
APA Manual
Social Research Methods Bryan
Case Study Method of research Robert K Yin
Designing Qualitative research Marshall and Rossman
Research Design & Methods Kennet G.Bordeaux & Others
Marketing Research with SPSS Corl Mc.Daniel & Gates
Marketing Research Churchil & Lacobucci

1.

Operations Management

2.7

Management Information Systems


in management, Organization as an information system. T
PS, MIS,
DSS, ESS, OAS, Networking concepts, telecommunications n

Bare Acts of respective legislations.

2. Systems Development: the concept of systems development l


ife cycle (SDLC),Types of SDLC, Use of flow charts.

3.

Application Technologies: ERP concepts, Evolution of


ERP, ERPpackages, SAP, Baan, MFG-PRO, Oracle, ERP Ev
aluation, ERP andBPR, ERP Implementation, Extended ERP,
Case studies.

4.

Web Publishing: web publishing, Types of websites, Web s


urfing, E-commerce, B2B, B2C, C2C, E-commerce security is
sues, Ethical issues

5.

Practicals on ERP -. Functional modules in business.

References:
MIS Kennett G. Lauden and Jane P. Lauden
MIS James A. OBrien
MIS-C.S.V.Murthy
Computer Today S.K. Basudev
ERP Concepts V.K. Garg

THIRD SEMEST
ER
3.1 Project Management
1.

Project Management: concepts & key terms, evolution of i


ntegratedproject management system, aligning projects
with organizationstrategy, effective project portfolio man
agement system, project lifecycle, feasibilities of projectsdifferent forms of project contracting.

2.

Project Scope Management:defining project scope, crea


ting workbreak down structure (WBS), project roll up, p
rocess break downstructure, responsibility matrix.

3.

Project Scheduling: network models, PERT & CPM using s


oftwares,measuring risk.

4.

Project
Risk
Management:
contingency
planning,
chedulingresources, reducing project duration.

5.

Project Team Management: building high-performance proj


ect teams,managing virtual project teams, project control p
rocess. Performancemeasurement and evaluation, projec
t quality, planning, qualityassurance, quality audit, proj
ect closure, post completion audit.
References:

Project Management Clifford Gray & Larson


The practice and theory of project management creating valu
e throughchange Newton, Richard 2009, Hampshire, Palgr
ave Pub
Effective project Management Clements, James P & Gid

o Jack
2006, NewDelhi, Cengage Learning

Project Management: A managerial approach Meredith,


Jack.R&Mantel Samuel.J 2006, New Delhi, John Wiley & So
ns


Project Management for business, engineering & technology:
principles
& practice Nicholas, John.M & Steynl, Hermann

Project Management Harvey Maylor 1999, New Delhi, M


acmillanpub

www.pmi.org

3.2 Entrepreneurship
1. Foundations of Entrepreneurship: nature of Entrepreneursh
ip, social
& cultural factors in nurturing entrepreneurship. Institutio
nal supportfor promoting entrepreneurship in India, role
of Universities &
Colleges, CSIR labs. Case study of incubation
2.

Business Planning: from idea generation to preparation o


f detailedbusiness plans. Exercises in preparation of busines
s plans.

3.

Venture Capital: valuing and financing a venture, stages o


f venturedevelopment and financing, venture capital fir
ms (VCs) ventureexpansion strategies.

4.

Rural & social entrepreneurship: potential for entrepren


eurship inrural India, SHGs, micro credit etc., Case studi
es of rural &socialentrepreneurship in India.

5.

Entrepreneurs
in India:
family
businesses,
nerationentrepreneurs, women entrepreneurs.

new

ge

References:
Entrepreneurship Prof. T.V.Rao
Entrepreneurship Hisrich & Peter
Stay hungry stay foolish-Rashmi Bhansal
Entrepreneurship-Mathew J Manimala
Indias new capitalist Harish Damodaran
Business Maharajas Geetha Peramal

ELECTIVE PAPE
RSMARKETING
3.3 Elective MM 1: Consumer Behavior and Marketi
ng
Research
1.

Consumer Behavior: introduction, Factors influencing


consumerbehaviour, Personality, Psychographics, Family,
Society, Values ofperception, Attitude and life styles, Di

fferent models of consumer

behaviour Economic, Learning, Psychoanalytical, Soc


iological,Howard Shett, Nicosia, Webster and Wind, Eng
el, Blackwell andMinard models.
2. Buying Decision Making Process: buying roles, Stages of th
e decisionprocess High and low effort decisions, Post p
urchase decisions,Models of consumer behaviour
3. Marketing Research Designs: types of research designs, T
echniquesand tools of data collection Scales and measure
ment, Various typesof data, Sampling techniques, Sample si
ze determination. Analysis andinterpretation of data. Report
ing the research findings.
4.

Application of Quantitative Tools in Marketing: decisio


n makingusing Regression analysis, ANOVA, Discriminan
t analysis, Factoranalysis, Cluster analysis, Multi-dimen
sional scaling and Conjointanalysis, Use of SPSS for data a
nalysis.

5. Market Research: marketing and market research, Qualitativ


e research,Market and sales analysis. Motivation resear
ch, Communicationresearch, Product, Pricing and Distributi
on research.

Reference
s:
Marketing Research R.Nargundkar
Consumer Behaviour Schiffman and Kanuk
Marketing Research Tull, Green and Hawkins
Business Research Methods Zikmund
Marketing Research N.K. Malhotra
Marketing Research Parashuraman, Grewal
Consumer Behaviour Hoyer Mac Innis

3.4 Elective MM 2: Sales and Logistics Managemen


t
1. Sales Management: objectives of sales management, Perso
nal sellingprocess, Developing personal selling strategies.
Organizing the salesforce Types of sales organizations
Determining the kind of salesforce and Size of the sales forc
e. Qualities of sales executives.
2. Managing the Sales Force: effective Recruiting, Selecting an
d Trainingthe sales force. Time and territory management,
Sales territories andSales Quotas Compensating sales forc
e, Motivating the sales force Controlling the sales force E
valuating the sales force.
3.

Retailing and Wholesaling: non-store retailing, E-taili


ng, Directmarketing, Tele marketing, Marketing on the net,
Emerging trends inretailing &wholesaling.

4.

Distribution and Logistics Management: design of di


stributionchannel, Structure and Channel management. Co
mponents of logistics
inbound and outbound logistics, key logistics activit
ies viz.,Customer services - Inventory management M
aterial handling

Communication Order processing, Packaging


fic andtransportation Warehousing and storage.
5.

Traf

Logistics Strategy: logistics information system, Orga


nizing foreffective logistics, Implementing logistics st
rategy Computerpackages used in logistics.
Retailing
and wholesaling, sales andlogistics for rural markets.

References:

Sales Management Decisions, Strategies and Cases Ric


hard R.
Still, Edward W. Cundiff and Noman A.P. Govani

Professional Sales Management R.E. Anderson, Joseph F. H


ar, Alan
J. Bash

Marketing Channels Louis W. Stern, Adel I. ER Ansa


ry, T.
Coughlan

Fundamentals of Logistics Management M. Lambert, James


R. Stock,M. Eliram

Logistics Management Donald J.B. and D.J. Closs

Logistics and Supply Chain Management Martin Christopher

Sales Management Analysis and Decisions Making Tho


mas N.
Ingram

Managing Supply Chain J.L. Gattorn and D.W. Waldis

3.5 Elective MM 3: Advertising and Sales Promotio


n
Management
1.

Promotion Mix: elements of marketing promotion mix, Ad


vertising,Publicity, Personal selling, Public relations an
d Sales promotion,Determinants of promotion mix.

2. Advertising: types of advertisement, advertise ability and a


dvertisingaids, Advertising planning and decision making.
3.

Advertising Campaign Planning: setting advertising g


oals andobjectives, The DAGMAR Approach. Message stra
tegies and tactics,Creative approaches, Copywriting and tes
ting, Advertising copy designand communication strategy, C
opy-visualization lay out, Advertisingappeals and themes,
Classification of advertisement copies, Essentialsof a good
copy. Exercises in drafting advertisement copy.

4.

Advertising Media: types of media, media planning and sc


heduling,Advertisement
budgets,
approaches
to
advert
ising,
budgeting.Measuring advertising effectiveness. Ad
vertising strategies for ruralmarkets.

5. Advertising Agencies: profile of major advertising agencie


s in Indiaand abroad, Rural advertising, social advertising, e

thics in advertising,advertising standards council of India (


ASCI).

10
10
References:

Advertisement and Promotion Belch and Belch

Advertising Aaker and Bathra

Advertising Management Chunawalla

Advertising Management Write and Ziegler

Contemporary Advertising Williams Arens

Advertising Management Rajeev Batra, John G.Myer, David


Aker

Advertising Planning & Implementation Sangeeta Sharma &


Raghuvir
Singh

Advertising Principles and Practice Wells, Moriatry, Burn


ett

Advertising Management Jaishri Jethwanry, Shruthi Jain

Marketing Communication Dahlen

FINANC
E
3.3 Elective FM 1: Advanced Capital Budgeting
1. Cash Flow Measurement: dependence and independence of c
ash flowsin evaluating projects, Measures of risk and ret
urns, Inflation incapital budgeting, Real vs nominal disco
unt rates, Bias in cash flowestimates, Total risk for multipl
e investment. Measuring cash flow foracquisition. Use of Ex
cel for estimating cash flows & decision making.
2. Ranking Projects: NPV vs IRR Conflicts, Fishers rate of int
ersection,Multiple IRRs, MIRR, Optimal decision under capi
tal rationing
3.

Real Options in Capital Investment: types of options e


xpansion,Abandonment and postponement.

4.

Project Risk Analysis: techniques for measuring stand alo


ne risk Sensitivity analysis, Scenario analysis and Simulati
on

5
Financing Decisions: sources of long-term finances for a
project.
Leasing Types of leases, structuring of lease rentals and e
valuationof lease.

3.4 Elective FM 2: Advanced Capital Structure Th


eories
1.

Empirical Perspectives on the Financial Characteristics:


analysis ofcomposite cash flows, Leverage, Ownership st

ructures, ROE, P/Eratios, Dividend payout, Dividend


yields, and other financialcharacteristics of Sensex and
Nifty firms.
2.

Principal Agent Conflict and Financial Strategies: int


roduction,Limited liability and the separation of ownership
and control, role of

extended stakeholders, Conflicts of interest, Contracts and


a reviseddirective.

11
11

pothesis,Empirical testing of Efficient Market Hypothesi


s (EMH). PortfolioTheory Capital allocation between the
risky asset and the risk freeasset, Optimal risky portfoli
os-Markowitz model Vs StochasticDominance Analysis(S
DA), Equilibrium in capital markets Capitalasset pricing
model, Index models and Arbitrage pricing theory andmult
ifactor models of risk and return.

3. Information Asymmetry and the Markets for Corporate Se


curities:introduction, Theories of the effects of inform
ation asymmetry,Valuation of traded equity under asymmetr
ic information, Informationasymmetry and the Quality of th
e market for a firms equity, optimalownership structure.
4.

Leverage Decision: introduction, Corporate and personal


taxation,Modifying MM propositions to account for corporat
e taxes, Traditionaltrade-off theory, Agency theory and le
verage decision, Asymmetricinformation and leverage, bal
ancing agency costs with informationasymmetry.

5.

The Firms Environment, Governance, strategy, opera


tion andfinancial structure- firms business environment,
operation structure,financial structure, risk performance
and contingencies, empiricalanalyses of risk.

3.5 Elective FM 3: Portfolio Management


1

Market efficiency: random walk and the efficient market hy


management with diffuse ownership. Classic directive to ma
nagement,

Fixed Income Securities: bond Prices and yield Bond Chara


cteristicsand Types, Bond Pricing, Bond yield, Term Structu
re of Interest rate,Interest rate risk-interest rate sensitiv
ity, duration, convexity andimmunization.

Fundamental
Analysis:
economic
analysis,
Industry
analysis,Company analysis, Forecasting company earnin
gs, Valuation ofcompanies,

Technical Analysis: market indicators, Forecasting indivi


dual stockperformance, Techniques, Types of charts, Do
w theory, Relativestrength, Contrary opinion, Moving
average, Conference index,Trading volume, Concept of
depth, breadth and resilience of themarket.

5
Active Portfolio Management: portfolio performance eva
luation
measuring investment return, conventional theory of per
formance
2
e v2a l u a t i o n ,
T
market timing, performance attrib
,a n d
M
ution
procedures, style analysis and morning stars, risk adjuste
d rating.
Active portfolio construction using Treynor Black model

HUMAN RESOURCE MANAGEMENT


3.3
ent
1.

Elective HRM 1: Human Resource Developm

Human Resource Development: sub systems of HRD & OD,


HRM andHRD, Emerging trends in HRD, HRD in IT industr
y, public sector,government organizations, and NGOs.

2. Performance Management: traditional and modern techniq


ues, OpenAppraisal Identification of Key Performance Ar
eas and Key ResultAreas Managerial appraisal Ethi
cal issues in performanceappraisal. Potential appraisal,
Feedback mechanisms, Performancemanagement and care
er development. Bi-directional performancemanagement.
3.

4.

5.

Mentoring, Coaching & Employee Counseling Services


: naturementoring and coaching, Coaching to improve p
oor performance,Effectiveness of coaching, Need for empl
oyee counseling programs,Components & Characteristics, Is
sues in employee counseling.
Career Planning and Development: meaning and process
Careerpath, Career width and Length Succession planni
ng
CareerDevelopment.
Learning and development in knowledge setting: learn
ing in aknowledge environment, creating a holistic develo
pmental approach,developing
social
capital,
developi
ng
knowledge
leadershipcapabilities, project-based lear
ning, working with technology, buildinga comprehensive k
nowledge development strategy, planning forindividual
development.

References:
Human Resource Development Randy L. Desimone, Jon M.
Werner &David M.Harris.

Designing and Managing Human Resource Systems Pareek,


Udai and
Rao T.V.

Recent Experience in Human Resource Development Rao


T.V. and
Pereira, D.H.

Performance Appraisal Theory and Practice Rao T.V.

Effective Human Resource Development Neal E. Ch


alofskey,Carlene Reinhart.

Human Resource Management Satyadian S. Mirza

Knowledge Management Shelda Debowski John Wile


y, Indiapublications.

3.4 Elective
HRM
e
and
Development

2:

Organizational

Chang

1. Organizational Change: planned organizational change, Cha


nge agents,Dynamics of resistance to change, Planned change
. Quality work life.
2.

Organization Development: history of Organization, Deve


lopment Values Assumptions Beliefs in organization dev
elopment.

3. Theory and Management of Organization Development: foun


dations oforganization development Managing the organi
zation developmentprocess Action research and organizati
on development.
4.

Organization Development Intervention: team interventio


n Inter-group and third party peacemaking intervention
Comprehensiveintervention Structural interventions T
raining experiences.

5.

Key Considerations and Issues: issues in consultant


Clientrelationships System ramifications Power, politi
cs and organizationdevelopment Research in organization d
evelopment

References:

Organization Development Franch and Bell;

Organization Behaviour Fred Luthans

Human Behaviour at Work Keith Davis; Organizational De


sign for
Excellence Khandawalla

Organizational intelligence Silber Kearny

The dance of change Peter Senge and others

The fifth discipline Peter Senge

3.5 Elective HRM 3: Training and Development


1. Training: introduction, Importance of training, Advantages
of training,Training challenges, Changing workplace and wo
rkforce, Training as asub system of HRD, Learning envir
onment, Instructional design,Learning outcomes, Feedba
ck, Conditions of transfer, Convertingtraining objectives
to training plan.
2. Training Needs Assessment (TNA): methods of TNA, Organ
izationalsupport for TNA, Organizational analysis
Specifying goals,Identifying constraints, Resource ana
lysis, Learning principles,Training enhancement, Trainee
characteristics.
3.

Training Delivery: traditional vs Modern methods, SDLP,

Simulatedwork settings, DLP, CD ROM, Interactive Multi


media, Web-basedinstructions, Intelligent Training Syst
em (ITS), Virtual RealityTraining (VRT).
4. Training Evaluation: criteria, Evaluation of criteria, Dim
ensions ofcriteria, Use of experimental designs, Quasi ex
perimental designs,

Utility conservations, Individual difference models, Conte


nt validitymodel, Statistical method.
5. Training Interventions: learning Experience and Building Or
ganizationCapability, Employee capability, Apprenticeship,
Vestibule, Embeddedtraining,
Team
building,
cross an
d Inter-positional
training,Leadership training.

References:
Training in Organization Irwin L. Goldstein, J. Kevin Ford

Effective Training: System Strategies & Practices P Nick

Blanchard
James W Thacker.

Training For Organizational Transformation Rolf P Lyn

ton Udai
Pareek.

The Trainers portable mentor Gargulo & Others

INTERNATIONAL BUSI
NESS
3.3 Elective IB 1: International Economics
1.

Theories of International Trade: the law of comparative a


dvantage,the standard theory of international trade, factors
endowment and theHecksher-Ohlin theory.

2.

Demand & Supply Analysis: introduction, the equilibriu


m relativecommodity price with trade-partial and general e
quilibrium analysis,relationship between general and parti
al equilibrium analyses, offercurves, the terms of trade and
gains.

Economies of Scale: introduction, imperfect competit


ion andinternational trade, trade based on dynamic technol
ogical differences,cause of transportation, industry location
, environmental standards andinternational trade.

4.

Economic Growth and International Trade: growth fa


ctors ofproduction, technical progress, growth and trade in
small country andlarge country perspective, effect and evalu
ation, trade changes.

5. Trade Modes: modes, determinants, foreign investments


FDI, FPI,FDI on national treatment factor. Heterogeneity in
international trade,India in the global setting and globalizat
ion of Indian business.
References:

Domenic Salvator International Economics

Paul R.Krugman and Obstfeld.M International Econo


rd
mics, 3
Edition, Harper Collins Pub., 1994

Buckley, Adrian Multinational Finance, New York, Pren


tice Hall
Inc.m 1996.

International Economics Robert J.Carbaugh 2008.


International Economics Theo.S.Eicher, John H.Mutti and
Michelle
H.Tumovsky-2009

International Economics Global Markets and competition


Henry
Thompson, 2006

3.4 Elective IB 2: International Trade Policy


1.

Overview of International Trade: introduction, dev


elopment,operating factors, factors leading to growth in int
ernational trade andevaluation.

2. Trade Restrictions: partial equilibrium analysis and effects


of tariffs,theory of tariff structure the rate of effe
ctive protection,generalization and evaluation theory of e
ffective protection, generalequilibrium analysis of tariff i
n small and large country perspective,optimum tariff.
3.

Non-trade Barriers and Protectionism: introduction-imp


ort quotas-other non-tariff barriers and new protectionismthe political economyof protectionism-strategic trade and i
ndustrial policies, the Uruguayround and outstanding trade
problems.

4.

Economic Integration - Custom unions and free trade are


as: tradecreating custom unions, trade diversions, theory o
f second best andother static welfare effects of custom un
ions-dynamic effects fromcustom union, analysis of econ
omic integration-EUFTA, NAFTA,attempts at economic
integration among developing countries,transition econo
mies and emerging economies.

5.

International Trade & Economic Development: regulati


ons, freetrade,
protection,
determinants,
FDI
regul
ations,
currencyconvertibility
regulations,
regulation
s
of
foreign
trade
andimplementation in India, im
portance and terms of trade todevelopment, export ins
tability, import substution/export orientation,current probl
ems facing developing countries.

References:
International Trade Policy A contemporary analysis
Nigel
Golmwade

International Trade and Trade Policy Ethanan Helpman

International Trade Policy A developing country perspecti


ve author:Dilip K.Das

International Trade Policy for Technology Transfer Yi Sh


in Tang,
2009

International Trade Policy Fredick Victor Meyer 1978

3.5 Elective IB 3: Export Import Procedures,


Documentation and Supply Chain Management
1. International Trade Policy Framework: regulations for Int
ernationaltrade, legal aspects of exports imports contract,
exim policy of India.
2.

Export Trade Procedures & Documentation: export pr


ocedures,preshipment inspection procedure, export doc
umentation, ECGCrelevances, incentives, eligibility crit
eria, performance evaluation,self-certification procedures
, concessions and promotional advantages.

systems development, information system projects, eval


uation ofsystems requests, steps in preliminary investigatio
n.
3. Systems Analysis Process: requirements modeling, system d
evelopmentmethods, modeling tools and techniques, s
ystems requirementchecklist, factfinding, interviews,
other fact-finding techniques,documentation. Data and p
rocess modeling-DFDs, data dictionary,process descripti
on tools, logical vs. physical models. Objectmodeling
-object-oriented terms and concepts, objects and classes.
4.

3. Export Promotion Measures in India: export promotion orga


nizations,role of government agencies, STC, MNC/TNCs in
promoting exportsand evaluation of its impact on BOP.
4.

Import Trade Procedures & Documentation: restrictions,


role andrelevance of government interventions, measureme
nt of import parityon GDP.

The Design Process and its Essentials: evaluating


softwarealternatives, steps in evaluating and purchasing
software packages,transition to systems design, prototypi
ng. User interface, input andoutput design, user interfa
ce design. Systems implementation-application develop
ment, structured
application development, objectoriented
application
development,
testing
the
application,d
ocumentation, management approval, installation and ev
aluation,training, data
conversion, systems support user
support activities,maintenance activities, systems obsolesc
ence.

5. Role of International Trading Center in E-commerce: com


putationalanalysis of Indias export import logistics an
d simplification ofprocedural formalities and requirements
.

5. Cross Life Cycle Activities and Skills: project and process m


anagementtechniques, fact finding and information gather
ing, feasibility andcost-benefit analysis, joint applicati
on development, interpersonalskills and communications.

R ef e r e n c e :

Desai.H.B Indian Shipping Perspectives, Delhi, Anupam


Publications, 1988

Government of India handbook of Import Export Procedures

Paras Ram Export: What, Where and How, Delhi, Anupam Pub
.,
1995.

E x p o r t IMmapnoargt ePmreoncte d uBrael sa g oTphaolm a s E . J o h n s o n

New Import Export Policy & Handbook of Procedures-Nabhi

International Trade & Export Management Francis Cherunil


am

INFORMATION SYSTEMS
3.3 Elective IS 1: System Analysis and Design
1.

System Analysis Fundamentals and the Modern Systems


Analyst:introduction to systems analysis and design, in
formation systemcomponents, types of business informati
on systems, organizationalstructure. Systems development
techniques and tools, the SDLC, thesystems analyst positio
n.

2.

Information Requirements Analysis: systems planning, p

References:
Jeffrey L.Whitten and Lonnie D.Bentley Systems Analysis a
nd Design,Tata McGraw Hill
Shelly, Gary b., Cashman, Thomas J and Rosenblatt, Harry J:
Systems,
A
K ne na ld yasl il saannddKDe en sdi ag lnl , TS hy so tme smosn A n a l y s i s a n d D e s i g n , P H I
Len Fertuck Systems Analysis and Design with Modern M
ethods B&E Tech
Satzinger, John W.Jackson, Robert B.Burd, Stephen D,
Systems
Analysis and Design in A changing world, Thomson
reliminaryinvestigation, the importance of strategic planni
ng, a frame work for

3.4 Elective IS 2: Software Engineering Manageme


nt
1.

The Product and the Process: an overview of system eng


ineering,analysis concepts and principles, analysis modeli
ng, design conceptsand principles, design methods, design f
or real time systems.

2.

Software Life Cycle Models: software requirement, softwa


re design,configuration management.

3. Software Metrics: software process and project metrics,


technicalmetrics for software. Project planning and ma
nagement: Projectmanagement concepts, project schedul
ing and tracking, softwareproject planning.

4.

Risk Management, Quality


ation andvaluation, testing.

Assurance:

quality

verific

5. Object Oriented Concepts: formal Methods, Software


ngineeringand software tools.

ree

References:

Roger S.Pressman: Software Engineering A Practitioners


Approach
Tata Mc Graw Hill IV edition.

Kieron Conway, Software Project Management: From co


ncept todeployment, Wiley Dreamtech Press

Sommerville, Ian: Software Engineering, Addison Wesley

S.A.Kelkar, Software Project Management, PHI

Carlo Ghezzi, Mehdi Jazayeri, Dino Mandrioli Fundam


entals of
Software Engineering PHI

3.5 Elective IS 3: Data Management Techniques


1.

TOURISM AND TRAVEL MANAGE


MENT
3.3 Elective TTM 1: Tourism Management
1

Organised Travel: defining Tourist & Tourism viz:


inbound,outbound, domestic, maintenance of tourism pro
ducts, Alternativetourism, Mass tourism, Special interest to
urism.

Itinerary Development: introduction, meaning and definitio


n, types ofitineraries, how to develop an effective itinerar
y, functions of tourmanagers and planning tools for an itiner
ary.

Tour Packaging Management: concept, origin and develo


pment ofTour packaging, Types of Tour, Component of a
Standard PackageTour, Factors affecting Tour Formulatio
n, Tour Designing Process,Significance of Package Tour, T
our Brochure.

Travel Agency Marketing: marketing Concept, unique fe


atures ofTravel
Marketing,
Significance of Travel
A
gency
marketing,Developing a Tour Marketing Plan, Mark
eting Strategy of Inbound &Outbound tours.

Travel Formalities in India: visa Requirements Types o


f visas Currency regulations custom formalities Differ
ent types of taxes.Restricted and Protected areas type
sR e og fu l ar teisot nr is c. t i o n s , H e a l t h

Business Intelligence, Tools and Methods.

4. Structure, Design, Development and Managing Corporate Inf


ormation
Systems (CIS).
5.

IT governance: a manager's guide to data security and BS 7799/IS


O 17799
By Alan Calder, Steve Watkins

Database Concepts, Schemas, Models, Architectures,


Products,Features, OOAD, OOPS, OLAP, OLTP.

2. Extraction, Transformation and Loading (ETL), ETL Concept


s and
Tools in market, Datawarehousing, Data Mining, D
ataMart,DataStorage Methods.
3.

Information Security Management with ITIL, Volume 3 By Jacq


ues A.
Cazemier, Paul Overbeek, Louk Peters

Data Security Management and Control.

References:
The Data Warehouse ETL Toolkit: Practical Techniques for E
xtracting,Cleaning by Ralph Kimball and Joe Caserta
ETL Strategy for the Enterprise..by Sandesh Gawande
Business Intelligence: A Capability Maturity Model By Dorothy
M
I nitlrl oe dr u c t i o n t o B u s i n e s s I n t e l l i g e n c e B y J o r g H a r t e n a u e r
Database Management: An Organizational Perspective by Richa
r da Tt s. o n
W
Database Systems Design, Implementation, and Management by P
e toebr a n d C a r l o s C o r o n e l
R
Modern Database Management (5th Edition) by Fred R. M
cFadden,Jeffrey A. Hoffer and Mary B. Prescott
Developing Quality Complex Database Systems: Practices,
Techniquesand Technologies by Shirley A. Becker
Strategic security management: a risk assessment guide for deci
m
s i ao kne r s B y K a r i m H . V e l l a n i
The best damn IT security management book period By Susan Sned
aker

References:
Marketing Management for Travel & Tourism Nelson Throne
Introduction to Tourism & Hotel Industry Zulfikar, SPD
Mill and Morrison, (1992), The Tourism System: An Introduc
tory Text,Prentice Hall.
Cooper, Fletcher et al, (1993), Tourism Principles and
Practices,Pitman.

3.4 Elective TTM 2: Eco Tourism


1. Introduction to Eco Tourism: definition, Concept, Growth &
Principles
Emerging Concepts: Eco / rural / agri / farm / green / wild
erness /

2.
d

Tourism: environmental Relevance; Eco tourism


World
Countries Problems, prospects for sustainability
capacity:

eco

tourism

as

in

3.

Concept of carrying
ld widephenomena.

wor

4.

Concept and planning of eco tourism destinations: devel


oping andimplanting Eco tourism guidelines for wild land
s and neighbouringcommunities.

5. Eco tourism and community development: conference, con


vention &
declaration related to environments
References:
Global Eco Tourism Prabhas Chandra Kaniskha Publicati

on
Codes Protocol & Charter

International Eco Tourism Environment Probhas Chandra Ka

Publication

Travel & Tourism Cottman VNR

Tourism System Indtroductory Text Mik & Morrivon


Tourism & Sustainability Mowforth Routh Udge

3.5 Elective TTM 3: Hospitality Management


1.

Tourism & Accommodation: introduction to hotels, Acco


mmodationIndustry, Types, Evolution of lodging industry, N
eed, Importance, roleof hotels, FHRAI, Star Hotels and
classification. InternationalScenarios and trends.

2.

Hotel Industry in India: evolution, Different groups of


hotels inIndia, Hotel Groups ITDC role, importance,
ASHOKA group,WELCOME group, Taj Group role in Indian
Tourism

3.

Front Office Management & House Keeping: introduction


to FrontOffice Department, Advantages, Formalities and
formats, types ofrooms and plans. Organization chart and
duties and responsibilities,Qualities of a front-office sta
ff Introduction to Housekeeping,importance of houseke
eping department, Organizational chart and theduties and re
sponsibilities. Cleaning different equipments & agents,Da
ily routine systems, Laundry, Linen & Uniform, Interior Dec
oration
& facilities, Special decorations.

4.

Food & Beverage Service: introducing to food & beverage


service,types of services, organizational charts and duties,
Menus, Idea aboutBeverages Alcoholic & Non Alcoho
lic. Food Production Introduction, Hierarchy, Idea abo
ut different cuisines national andinternational, specific
menus according to festivals & other facilities.

References:

Theory of Cookery Krishna Arora

Modem Cookery Vol-I & II T.E.Philip

Food & Beverage Service Vijay Dhawan

Managing Front Office Operations Michael L Kasarana &


Richard
Brooks

Operations Management Stainley Phornco

House Keeping Manual Sudhir Andrews

Introduction to Hospitality I & II Dennis Foster

Marketing of Hospitality Kotler, Bowen, Makens.

HEALTH CARE MANAGEMENT


3.3 Elective HCM 1: Community Health, Epidemio
lPoogpyu&
lation Management
1. Epidemiology: meaning & Scope, Models and factors associ
a t e dh ewai lt thh a n d d i s e a s e s ; H e a l t h s t a t i s t i c s a n d h e a l t h i n d i c a t o r ;
M o r tb ai ldiittyy:, D a t a s o u r c e s , c o l l e c t i o n , a n a l y s i s a n d u s e s .
5.

Marketing of Hotels: meaning and concept of Hospitality M


arketing importance & its future, Great Leaders in hosp
itality EllsworthStatler, Ralph Hitz, J.Willard Marriot.
Marketing concept, MarketingMix, Hotel Market and new tre
nds.

2.

Health Information System: use of computers, primary he


alth careand community participation

3.

Organisational aspects of community health: clinical car


e; physicalaspects of community health; Psychological as
pects of communityhealth.

4.

Special aspects of community health; drugs,


ism etc,preventive and promotive health care.

5.

Population policy: Planning and management.

alcohol

References:
Abelin T.Brzenski.Z.J and Carstairs.V.D, Measurement
in healthpromotion and protection, 1987, WHO Copenhagen.
nd

Alderson.M, An introduction to epidemiology, 2


ed.1983,
MacMillan,London

G r e e n . L . W a n d A n d e r s o n . C . L , C o m m u n i t y H e a l t h , 5 th e d . 1 9 8
6. Times
Mirror Mosby, St.Luios.

Hill.A.B, A short textbooks of medical statistics, 1984 UNI boo


ks.

Jolly.K.G, Family planning in India 1969-84: A district lev


el study,
1986, Hindustan, Delhi.

McGarthy Mark, Epidemiology and policies for health plannin


g, 1983.

Pollard.A.H etc, Demo graphic techniques, 1981, Pergamon, O


xford.

3.4 Elective HCM 2: Health Care and Social Policy

1.

Social Welfare: social policy, health care and social develo


pment;
public and social policy.
2. Approaches to analysis: resources, structure and organiz
ations;
factors in social policy; Situational, structural, idealogic
al and
3. Health policy formulation: factors, determinants and othe
r sectoralissues; National health policy: Review of different
committees.
4. Distribution of health services in India; disparities; health
input, output and performance.
5. Role of private and voluntary groups: role of national
ia nn tde r n a t i o n a l a g e n c i e s ; H e a l t h a n d s o c i a l p o l i c y ; I n t
ernational
perspective; Health policy the disadvantaged.
References:

Chatterice, Meera, Implementing Health Policy, 1988, Man


ohar, New
Delhi.

Christianson.J.B and Mamor.T.R, Health Care Policy: A


political
Economyapproach, 1982 Sage, London.

Djunkanovic.V and Mach.E.P ed, Alternative Approaches t


o Meeting
Basic Health Needs in Developing Countries, 1975, WHO, Ge
neva.

Lee Kenneth and Mills. Anne, Policy Making and Planning i


n Health
Sector, 1987, Oxford University Press, Oxford.

Leichter.H.M, A comparative approach to policy analysis: H


ealth carepolicies in four nations, 1979, Cambridge
University Press,Cambridge.

Parsten.G, Planners, Politics and Health Services, 1980, Cr


oom Helm,London.

Roemer.M.I, Comparative National Policies on Health Ca


re, 1977,Mareel Dekker, New York.

3.5 Elective HCM 3: Health Systems Management


1.

Systems analysis and systems dynamics in health care


: healthsystems: Characteristics, planning methodologies, g
oals and functions.

2.

Strategic management in health care; quantitative foun


dations ofhealth services management; Health systems r
esearch: Uses andapplications.

3.

Methodologies:
evaluation
methodology
for
ing
theperformance and needs in health services.

monitor

References:
Ferrer.H.P ed, The Health Services Administration Rese
a racnha gaenmd e n t , 1 9 7 2 , B u t t e r w o r t h s , L o n d o n .
M
Hodgetts.R.M and Cascio.D.M, Modern Health Care Admin
istration,
1983, Academic Press, New York.
Geneva.
Hyman, Herbert.H, Health Planning: A systems approach,
2 nd e d . ,
1982. Aspen, Rockville.
Indian Council of Medical Research, National Confer
E
e nv ca el u aotni o n o f P r i m a r y h e a l t h c a r e p r o g r a m m e s , 1 9 8 0 , I C
M
D eS l, h iN. e w

4.

Operational planning and management issues in health ca


re: healthcare decision making for mega problems.

5.

Approaches; contemporary trends in health care; Health


Manpowerpolicy, planning and management; Project manage
ment in Health care.

SMALL BUSINESS MANAGEME


NT &ENTREPRENEURS
HIP
3.3 Elective SBM&E 1: Government Business Interf
ace
1.

State Participation in Business, interaction between Go


vernment,Business and different chambers of Commerce and
Industry in India;Public Distribution System; Governmen
t Control over price anddistribution.
2. Consumer Protection Act (CPA) and the role of vo
luntaryorganizations in Protecting Consumers Rights; I
ndustrial policyresolution, new industrial policy of the Gov
ernment.
3. Concentration of Economic Power: Role of Multinationals,
Foreign
Capital and Foreign collabora
tions.
4. Indian Planning System: Government Policy concerning dev
elopment
of backward areas/regions; Government policy with regard
to exportpromotion and import substitution; Controller
of capital issues.Governments policy with regard to small
scale industries.
5. The responsibilities of the Business as well as the Gover
nment toprotect the Environment; Government clearance for
establishing a newenterprise.

Referenc
es:

C h e r u n i l a m F r a n c i s , B u s i n e s s a n d G o v e r n m e n t . 8 th e d .
Bombay,Himalaya, 1995

Dasgupta A. and Sengupta.N, Government and Business, N


ew Delhi,Vikas, 1987

Marathe, Sharad S. Regulation and Development, New Delh


i, Sage,
1 9 8
6

Trivedi.M.L, Government and Business, Bombay, Multitech, 19


80

3.4 Elective SBM&E 2: Small Business Marketing

1.

Basis for competition; structural Analysis of Industries


; Genericcompetitive strategies; framework for competiti
on analysis; marketsignals; competitive moves.

2. Technology of competitive advantage; strategy towards b


uyers andsuppliers; strategic groups within industries.
3. Competitive strategy in declining industries; competitive
strategy inglobal industries.
4. Strategic analysis of integration capacity
ategies ofentering into new business.
5.

expansion;

str

Portfolio techniques in competitor analysis; techniques of


conductingindustry analysis.

References:
Alber Kenneth.J, The Strategic Management Handbook, N
ew York,McGraw Hill, 1983

Allio Robert.J, The Practical Strategist; Business and


Corporate
Strategy in the 1990s, California, Ballinger 1988.

Ansoff H.I, Implanting Strategic Management, Englewo


od Cliffs,Prentice Hall Inc. 1984.

Harnel, gary and Prahlad, C.K., Completing for the future


. Boston,Harvard Business School Press, 1994.

Hax.A.C and
Majlyf, N.S.Readings in Strategic
Man
agement,Cambridge, Ballinger, 1984.

Porter, Michael.E, Competitive advantage, New York, Fr


ee Press,
1985.

Stalk, George, Competing Against Time, New York, Free Pres


s, 1990.

3.5 Elective SBM&E 3: Financing of Small Busines


s
1.

Financial Management in small industries; financial need


s of smallbusiness types of capital requirements.

2. Cash Management problems: sources of finance for small b


usiness in
India; Indigenous bankers, public deposits.
3.

State Finance corporations, Industrial Co-operatives ade


quacy andappropriateness of funds from banking and non
-banking financialintermediaries.

4.

Monetary policy of the Reserve Bank of India for small


business;Financial Assistance from the central and state Gov
ernments.

5.

Small scale industries and financial allocation and utiliza


tion underfive year plans a critical appraisal.

References:
B h a l l a . K . K , F i n a n c i a l M a n a g e m e n t a n d P o l i c y , 2 nd e d . , N e
w Delhi,Anmol 1998.

Bhattacharya.C.C, Public Sector Enterprises in India,


Allahabad,Kitab Mahal, 1990.

Desai, Vasant, Small Scale Industries and Entrepreneurshi


p, Bombay,Himalaya, 1995.

Pickle Hal B and Abrahamjon, Royee.L, Small Business Man


agement
th
5 ed., New York, John Wiley, 1990.

Schumacher.E.F, Small is Beautiful, New Delhi, Rupa, 1990.

Staley.E and Morsey.R, Small Scale industries in the d


evelopingcountries, New York, McGraw Hill.

Vepa, Ram.N, How to success in Small industry, New Delhi,


Vikas,
1984.

RETAIL & SUPPLY CHAIN MANAGE


MENT
3.3 Elective R&SCM 1: Supply Chain Management
1.

Introduction to Supply Chain Management: concept, Obje


ctives andfunction of SCM, conceptual framework of SCM, s
upply chain strategy,operating model for supply chain. Man
aging the External and internalsupply chain.

2.

Global Supply Chain Management: EDI, Problems of c


omplexityconfronting supply chain Management, Reverse
Supply Chain. Valuechain and value delivery systems for
SCM. Organization Design andManagement of supply chain.

3. Sourcing: sourcing of material, Global sourcing - issues,


Problems.
Group Purchasing, Inventory Management in Supply chain:
Role andimportance of inventory in SC, Inventory policies,
JIT, VMI. Role of
Stores management in SC, inventory as an element of customer
service.
4.

Strategic Issues in Supply Chains: lean Manufacturing,


StrategicPartnerships, Alliances, and Collaborative ad
vantage.
Strategicrelationships in logistics, Handling s
ystems and equipment, Storesmanagement. Best practice
and Bench marking, Re-engineering ofsupply chain.

5.

Retailing and supply chain Interface: retail supply chain m


anagement,Transportation and inventory in retail SC,
Channel design andmanagement, Role of Packaging and R
epackaging in Retail business,Customer led business, Cust
omer focus in Supply Chain, ComplaintHandling, developi
ng customer service strategy, RFID and Bar coding.

Reference:

Mohanty, R.P and Deshmukh, S.G, 2005,. Supply Chain Man


agement
Theory and practices, Biztantra.

Sunil Chopra & MeindlPeter, 2003, Supply Chain Ma

nagementstrategy, planning and operation, 3rd Edition, P


earson Education /PHI.
Altekar, V. Rahul, 2005, Supply Chain Management, PHI.

Pierre David, 2003, International Logistics, Biztantra.


Joel D.Wisner, G. Keong Leong and Keah-Choon Tan, 2005, Prin
of Supply Chain Management A balanced Approach, Thomson.

Ronaqld H. Ballou, 2004, Business Logistics/ Supply


C ha an iang e m e n t , P e a r s o n e d u c a t i o n , 5 t h E d i t i o n .
M

Coyle, J.J., Bardi E.J. & John Langley.C, 2006, The Managem
e nu ts ionf e s s L o g i s t i c s - A s u p p l y C h a i n P e r s p e c t i v e T h o m s o n , 7
B
th Edition.

B.S.Sahay,
2004,
Supply
Chain
Management
for
Global
Competitiveness, Macmillan India Ltd, 2nd
Edition.

Metzer, 2005, Supply Chain Management, Response.

3.4 Elective R&SCM 2: Operations Strategy


1. Introduction to Operations Management: role of Operations M
anagementin total management System- Interface between t
he operation systemsand systems of other functional are
as. Production Planning andControl: Basic functions o
f Production Planning and Control,Production Cycle - ch
aracteristics of process technologies.
2. Control of production operations: plant Capacity and Line
Balancing.
Plant layout -different types of layouts. Location and th
e factors
influencing location. Maintenance Management: Objectives
FailureConcept,
Reliability,
Preventive
and
Breakd
own
maintenance,Replacement policies.
3. Strategy & Operations: a framework for operations strategy.
Tradeoffs,productivity & competition .Processing Networ
k Strategies-Capacityand real asset investment, Capacity
Timing and Flexibility RiskManagement and Operational H
edging.
4. Supplier & Customer Strategies: outsourcing vs. Integration,
Purchasing
Supply Management, Designing contracts & pricing; Mass c
ustomized
service, Timely service & incentive mgt, Revenue ma
nagement
5.
Learning & Growth Strategies: global standardization/ a
utomation,Employee competencies & culture, Learning & p
rocess improvement,
competing through learning and innov
ations
Referenc
e:

Operations Management, Stevenson J. William, 2007, 9th


Edition,TMH.

Operations Management strategy and analysis, Lee J. krajewski and Larry P.Ritzman, 2007,
9th
Edition,

1.

Service: concepts, Scope of Services. Goods-Services continu


um. 4Is of
S e gr vmi ec ne ts a t G
i oono dt as r gaent d M Sa re kr ev ti ic ne gs a C
n da t pe og so ir ti izoant i no gn ,. CIunsdt uo smt re ir a el x
ap ne dc tpa et ri oc en ps t i o n s o f s e r v i c e s .

2.

Service marketing Mix: product, Pricing, Place, Promotio


Physical evidence and process. Dimensions of Service
Q Pearson
uality,

Operations Strategy by Slack and Lewis. Prentice Hall, 2003.

Manufacturing Strategy by Hill. Irwin McGraw-Hill, 2000.

Manufacturing Strategy: How to formulate and implement a winning plan by


Miltenburg.
Productivity Press, 1995.

Restoring our competitive edge: competing through manufacturing by Hayes and


Wheelwright.
John Wiley & Sons, 1984.

Operations Strategy by David Garvin. Prentice Hall, 1992

Balanced Sourcing by Laseter. Jossey-Bass Publishers, 1998.

3.5 Elective R&SCM-3: Services & Retail Marketin


g

Measuring service Quality.


3.

Strategies for Marketing: overview, strategies for dea


ling withintangibility, inventory, inconsistency and ins
eparability. Buildingcustomer Relationship through Segme
ntation and retention strategies.Service Marketing Triangl
e- External Marketing, Internal Marketing,Relationship Ma
rketing and Interactive Marketing.

4.

Introduction to Retailing: types, Franchising in retail, Tec


hnology inretail, Factors affecting retail, Retailing process.
Retailing in India andemerging trends and Policy imperatives
.

5.

Merchandise
Management:
sources
of
merchandise,
LogisticManagement, Category Management, Store Layout,
Design and VisualMerchandising, Retailing Strategy and Cus
tomer Service.

Reference:

Hoffman, 2007, Services Marketing, Thomson.

Lovelock, Chatterjee, 2006, Services Marketing People, Te


chnology
Strategy, 5th edition, Pearson Education.

David Gilbert, 2003, Retail Marketing Management, 2n


d edition,Pearson Education.

Zeithaml Valorie A. and Bitner Mary , 2000, Services Marketin


g TMH.

Rampal M.K. and Gupta S.L, 2000, Service Marketing,


Concepts,application and cases,

Galgotia Publishing Company, New Delhi.

Levy & Weitz, 2005, Retailing, TMH

A J Lamba, 2006, The Art of Retailing, TMH

Patrick M. Dunne and Robert F. Lusch ,2005, Retailing, T


homson
Learning

Fernie & Sparks, 2005, Logistics & Retail Management, Viva B


ooks

Gilmore , 2005, Services marketing and Management, Response


Books

Gronroos, 2005, Services Management & Marketing, John Wile


y

Cullen & Newman, 2007, Retailing, environment and op


erations,Thomson.

BANKING & INSURA


NCE
3.3 Elective B&I -1: Law & Practice of Banking
1.

Banking and Regulation act of 1949

2.

Analysis of Financial statements of Banks

3.

Basel Norms & issues in implementation in India

4.

Management of Banks NPA and SARFAESI Act

5.

Management of Risk in banks VAR model, case studies


of recentbank failures in India.

of resources and competitive capabilities, environmental


scanningtechniques.
3. Establishing organizational direction developing strate
gic vision,mission and setting objectives. Strategic inten
t and the concept ofstrategic pyramid, corporate ethics and
social responsibility.

4.
3.4 Elective B&I- 2: Investment Banking & Merch
ant
Banking
1.

Nature of Investment Banks & Merchant Banks, Conver


gence inbanking

2.
s

Regulatory issues concerning Investment & Merchants Bank

3.
.
4.

Banking services & social inclusion

3.5 Elective B&I -3: Corporate Banking & Retail


Banking
Introduction to products & services offered by commercial banks
.
Commercial Bank credit to Industry: Types of facilities, Term lo
an,
u ne dz ez rawn ri ni tei nf ign, awn oc rekei tncg. c a p i t a l c r e d i t , l o a n s y n d i c a t i o n , b r i d g e f i
m

3.

Commercial bank credit to venture capital firms ,valuation & ris


km a n a g e m e n t

4.

Types of Retail products: Consumer loans, Auto loans, Home loa


ns etc.
Agricultural loans Types of loans & issues in risk managem

5.
ent.

5.

Strategy implementation building core competencies and c


ompetitivecapabilities, developing policies and procedures
for implementation.Designing and installing supporting

FOURTH SEMESTER

4.1 Strategic Management


1. Overview of strategic management: origin of strategy, st
rategy vsstructure, elements of business strategies, Str
ategic Managementprocess.

rewarding

systems.Evaluating and monitoring imple

mentation.

Management of NBFCs ,regulatory issues

India.

2.

Strategyclusters and models relating to portfolio analysis.

and

5. Analysis of sub prime crisis of 2007 in the US and its implica


tions for

1.

Generic competitive strategies stability, expansion, ret


renchment,conglomerate and their variants. Strategic and c
ompetitive advantage,
new business models for global and internet economy,

References:

Strategy and Structure Alfred C.Chand


Sl et r a t e g i c M a n a g e m e n t A l e x M i l l e r a n d
Irwin
Sustaining Superi
Performance Michael E. Porter

Competing for the future Prahlad and Hammel

The Future of Competition Prahlad and Venkataraman

Crafting and executing Strategy Aurthor A. Thompson and ot


hers

The Art of Strategy Avinash K.Dixit and Barry J.N


alebuff

ELECTIVE PAPE
RSMARKETI
4 . E l e c t i v e M M 4 : PNr G
oduct and Brand Mana
2 gement

2. Environmental Analysis: Strategically relevant components


of internaland external environment, Industry and competiti
ve analysis, analysis

1.
Introduction to Product Management: basic concepts of
product;
classification of product; product mix and line decisions;
growth
strategies for FMCG; organizing for product management
. Productmarket strategies for leaders, challengers and follo
wers.
2. New Product Planning and Development: organizing for ne
w product,new product development process, Launch strate
gy, Reasons for newproduct failures, consumer adoption
process, product life cycleconcepts.
3. Marketing Planning: planning process, components of marke
ting plan
competition analysis, product category attractiveness
analysis,customer analysis and competitor analysis. Segme
nting Targeting
Positioning (STP) basis for segmentation, differentiat
ion and

20
20
positioning, Techniques of good positioning, Pricing an
d channelmanagement strategy.
4.

Brands and Brand Management: customer based brand equit


y brandpositioning and values choosing brand elemen
ts to build brandequity.

5.

Designing Marketing programs to build brand equity:


measuringsources of brand equity design and implementing
branding strategies
managing brand over time.
References:

Product Management Donald R. Lehman, Russel S. Winner a


nd

Strategic Brand Management - Kevin L.Keller

The Brand Management Checklist Brab Vanauken and M


anaging
Indian Brands Ramesh Kumar
Application Exercises in Marketing Ramesh Kumar

Brands & Branding by The Economist

Strategic Brand Management by Jean Noel Kapferer

Building, Measuring, and Managing Brand Equity by Kevin L.


Keller

Handbook of new product management Christopher H.Luch

4.3 Elective MM 5: Business Marketing Manageme


nt
1.

The Nature of Business Marketing: business and consumer


products,Basis for classification, Difference between bus
iness and consumermarketing, Business marketing in glob
al context, Classification ofbusiness consumers, Classific
ation of business products.

2.

Organizational Buying Behaviour (OBB): key characte


ristics oforganizational customer and buying process Pur
chasing organizationand buying stages, Concept of buying
center, Buying motivations,Purchasers evaluation of poten
tial suppliers, Environmental influenceon organizational b
uying process. Marketing information system fororganizat
ional market

3.

Business Marketing Planning: planning process, Demand


analysis,Segmenting, Targeting and Positioning, Industrial
product strategy andProduct policy, New product developme
nt, Managing business services,PLC of industrial products.

4.

Managing Business Marketing Channels: direct and


indirectdistribution, E-channels, Distributors, Manufactu
rer representative,Channel design and administration. Con
cept of logistics and supplychain management in business m

E-commerce, Prospecting on Internet, Accepting orders an


d paymenton net
References:

Business Marketing Management Michael Hutt and Thomas S


p e h , 8 th
Edition, Thomson Learning

Industrial Marketing Reeder and Reeder (PHI)

Industrial Marketing Richard Hill (AITBS)

S u ps pt l y C h a i n M a n a g e m e n t S u n i l C h o p r a a n d P e t e r M e I n d i a n
indl (1
reprint, Pearson Education)

Business Marketing Haynes

Business Marketing Rangan

4.4 Elective MM 6: Services Marketing


arketing. Pricing strategy for businessmarkets Competitiv
e bidding and leasing, Advertising and salespromotion, Pe
rsonal selling in business marketing
5. Managing Business Markets: managing personal selling func
tion, Keyaccount management, Sales administration, Sellin
g through Internet.

1. Introduction to Services Marketing: definition of services,


Reasons foremergence of services marketing, Characteristi
c features of servicesmarketing, Service marketing mix, Re
cent trends in services marketing.Sectoral view of service in
dustry.
2.

Consumer Behaviour in Services: gap analysis for und


erstandingconsumer behaviour. Customer expectations
Customer perception,Factors influencing customer expecta
tions. Service development anddesign, Stages in new se
rvice development, Service blueprinting.Customer define
d service standards. Physical evidence service scape.

3. Delivering and Performing Services: employees role in servi


ce delivery
Boundary-spanning roles, Strategies for closing gaps. Cust
omer roles
in service delivery, Delivering services through interme
diaries andelectronic channels.
4. Managing Demand and Capacity: managing service promises,
Integratedservice marketing communications, Pricing of ser
vices, The integratedgap models for service quality.
5.

Marketing of Services: health care, Hospitality services


, Transportservices, Telecommunication services, Consulta
tion services, Financialservices.
References:

Services Marketing Integrated Customer Focus Across


The Firm Valarie A. Zeithaml and M. J. Bitner

Services Marketing People, Technology and Strategy L


ovelock

Services Marketing Ravishankar

Marketing of Services Jha

Marketing of Services G.S. Bhatia

Marketing of Services Sahu and Sinha

21
21

4.5 Elective MM 7: International Marketing


1.

International Marketing: introduction and Importance


Basis ofinternational trade, Theories of international tra
de, Trade barriers,Indias foreign trade since independence
.

2.

International Marketing Environment: economic, Politi


cal, Legal,Socio-cultural and Demographic environment.
International marketentry strategies MNCs, Global marke
ters etc.

3. Organization for International Marketing: objectives of in


ternationalmarketing, Factors affecting international ma
rketing, Internationalmarketing mix strategy. Distribut
ion strategies and Types ofintermediaries in internation
al marketing.
4.

Export Planning: export finance, Letter of credit, Export


licensing,Export houses, Export risk and insurance, Exp
ort promotion andIncentives by the Government of India a
nd Institutional arrangementfor export promotion in In
dia. Import-Export policies of theGovernment of Indi
a Export documentation procedures andformalities. I
ndian foreign trade since independence.

5.

International Economic Institutions and Forums:


GAT
T, WTO,EFTA, LAFTA, EU, SAARC, World Bank, IMF an
d other tradingblocks and common marketing for internation
al business

References:
International Marketing Sak Onkvisit and John J. Shaw
International Marketing Philip Cateora and John Graham
International Marketing C.A. Francis

FINANCE
4.2 Elective FM 4: Financial Strategies
1.

Mergers and Acquisitions: basic forms of acquisitions, ta


x forms ofacquisition, Accounting, Synergy from an acquisi
tions, and sources ofsynergy, calculating value of firm
after acquisition, cost tostockholders from reduction in
risk, the NPV of merger, defensivetactics. Takeover and Bu
youts.

2. Financial Distress and Restructuring: introduction, causes


and effectsof financial distress, operational cutbacks,
Causes and effects,Divestiture vs. asset sales, Financ
ial restructuring, Reforminggovernance (or) Management
structures (or) Replacing managementDebt restructuring, B
ankruptcy, liquidation & reorganization.
3.

Private Equity and Venture Capital: introduction, Rud

iments ofvaluing and financing a venture, Stages of ventu


re development andfinancing, Financial analysis of Ven
ture capital firms (VCCs),Structuring the deal/ Financ
ial Instrument, Investment nurturing,

valuation of VC portfolio, Initial Public offerings of


stock .Managing internal and seasoned equity offerings.
4. Dividend policy and Stock Repurchases: the Irrelevance of
Dividendsand Stock Repurchases in Ideal Capital Market.
Types of Dividendsand Dividend Payment Process. Divid
ends and Principle AgentConflicts. Dividends, Taxes and
Transaction Costs. Stock Repurchasesversus Dividends. Co
rporate Liabilities- Alternate Debt FinancingSources, De
bt Maturity Decision, Corporate use of Trade Credit, BankLo
ans and Relationship Lending. Information in Debt related Ev
ents.
5.

Merchant Banking and Credit Rating: introduction to


merchantbanking, merchant bankers/lead managers, registra
tion, obligation andresponsibilities, underwriters, obligati
on, bankers to an issue, brokersto an issue. Issue managem
ent activities and procedure pricing ofissue, issue of deb
t instruments, book building green shoe option,services o
f merchant banks, Credit Rating - SEBI guidelines,li
mitations of rating.

4.3 Elective FM 5: Derivatives


1. Introduction to Derivatives: forwards, Futures, options, swa
ps, tradingmechanisms, Exchanges, Clearing house (struct
ure and operations,regulatory framework), Floor brokers, I
nitiating trade, Liquidating orFuture position, Initial margi
ns, Variation margins, Types and orders.future commission
merchant.
2. Forward and Future Contracts: forward contracts, futures
contracts,Financial futures, Valuation of forward and future
prices, Stock indexfutures, Valuation of stock index futu
res, Heading using futurescontracts, Heading using stock
index future contracts, Index futures,Adjusting BETA of a
portfolio using stock. Interest rate futures andcurrency fut
ures.
3. Options Contracts and Trading Strategies: characteristics
of optionscontracts,trading strategies.
4. Valuation of options graphic analysis of call and put
values,characteristics of option values, Models of valuati
on; Binomial andBlack and Scholes model .Opton Greeks.
5.

Commodity future market: forward market commission; e


xchangestrading mechanism.

4.4 Elective FM 6: International Financial Manage


ment
1. International Financial Management: Structure of foreign
exchangemarket: the balance of payments, international

monetary system

I.M.F, the nature of global capital flows FDI, FII, Private equi
ht ye da gn ed f u n d s .
2.

Exchange rate determination: structural models of exchang


e ination IRP and PP Parity, exchange rate forecasting. Tr
de e tr ea rt m
ap nr iscf ienr g a n d n e t t i n g .

3.

The foreign exchange market: structure, types of tran


sactions,quotations and Arbitrage. Exchange rate regimes
foreign exchangemarket in India.

4.

Measurement of exposure and Risk: classification, tra


nsaction,translation and operating exposures. Managem
ent of exposures.Hedging, forwards, currency futures, opt
ions, swaps and hedging withmoney market.

5.

Management of interest rate exposure: FRA interest rate


caps andfloors. Financial swaps-types-motivation applicat
ion of swaps. GDR,ADR.

References:

Buckley, Adrian Multinational Finance, New York, Pren


tice Hall
Inc.m 1996

Kim, Suk and Kim, Seung Global Corporate Finance: Text an


d Cases,
nd
2
ed. Miami Florida, Kolb, 1993

Shapiro, Alan.C Multinational Financial Management, N


ew Delhi,Prentice Hall of India, 1995

International Financial Management by P.G.Apte, Mc Graw


Hill.

International Financial Management by Jeff Madura

4.5 Elective FM 7: Corporate Taxation


1.

Outline of Income Tax Act, 1961: basic Concepts and Def


initions,Incidence of Tax, Heads of Income, Exemptions and
deductions.

2.

Computation of Business Income: definitions, Scope, Comp


utation ofProfits and Gains from Business or Profession, De
ductions, MinimumAlternate Tax, Tax on Distributed Profits.

3.

Computation of Capital Gains: capital Asset, Transfer, S


hort Termand Long Term Capital Gain, Cost Inflation Index,
Exemptions.

4.
5.

Set off and Carry Forward: business Loss and Una


bsorbedDepreciation, Return of Income, Assessment, Advanc
e Payment of Tax,Tax Deduction or Collection at Source.
Tax Implications in Business Restructuring

References for Elective FM 1 to 7:


Financial Management and Policy Van Horne

Investment Management Prasanna Chandra


Investments Schaum Series: Francis and Taylor
Financial Management Brigham and Erhardt
Corporate Finance Brigham and Erhardt
Managerial Finance Weston and Copeland

Corporate Finance Brealy Myers: Ross, westfield, jaffe .

Investments William Sharpe and others; Bowdie and others

Advanced Corporate Finance Ogden, Jen and OConnor


Income Tax Act of 1961
Income Tax Act Malhotra; Taxman Publication; Ravikishore
Portfolio Construction ,Management and Protection by
Robert AStrong
Derivatives by Dubofsky
Futures ,Optionsand other Derivatives by John C Hull
Futures and Options by Vohra and Bagri
Financial Derivatives by N.R.Parasuraman.
The Revolution in Corporate Finance by edt by Stern
Modern Investment Theory by Robert A Haugen
The handbook of commodity investment - Fabozzi & others
Modern Portfolio Management - Leibowitz & Others

HUMAN RESOURCE MANAGEMENT


4.2 Elective HRM 4: Strategic Human Resource
Management
1.

Context of Strategic HRM: investment perspective of HR


M, factorsinfluencing investment oriented organizations, I
mpact of changes intechnology, Workforce demographics &
diversity on HRM.

2.

Strategic Role & Planning: strategic HR Vs Traditional HR


, Barriersto strategic HR, Strategic HR planning; aggreg
ate & successionplanning.

3.

Strategic Perspectives on Recruitment, Training & Deve


lopment:Temporary Vs Permanent employees, Internal Vs E
xternal recruiting;Interviewing, testing, references; Intern
ational Assignment, Diversity,Strategizing training & dev
elopment, need assessment, design &delivery.

4.

Strategic Perspectives on Performance Management, Fe


edback &Compensation: use of System, who, what & hoe to
evaluate, measuresof evaluation, Internal equity, external eq
uity, and Individual equity.

5.

Employee Separation:
reduction inforce, turnover, r
etirement,International Vs Domestic HRM, Strategic HR Iss
ues in InternationalAssignment.
References:
Strategic HRM Jeffery Mello, Thompson Publication, New De

lhi

Luis R. Gomez-Mejia, David B.Balkin, Robert L. Cardy, Man


aging
a nh aRtei sa o u r Sc tersa, t Pe H
SH.uKm. B
g iIc, 2H0u0m1 a. n (r U
e sn oi tu r1 c) e s M a n a g e m e n t , D e e p &
D ue be pl i c a t i o n P v t . L t d . , 2 0 0 7 . .
P
Charles R, Greer, Strategic Human Resource Management, Pe
a rd suocna t i o n , 2 0 0 3 .
E
Kandula S.R. (2001). Strategic Human Resource Development. E
a sc toenr on m y E d i t i o n , P r e n t i c e H a l l I n d i a .
E
Boxell & Purcell, J. (2003). Strategy And Human Respo
urce
t .MP a lMg ri ca hv ae eMl cA mr m
i l sl tarno n g , K o g a n p a g e , L o n d o n
SMt ar na at eg ge imc eHn R
Strategic HRM Agarwal, Oxford University Press, New Delhi.
Strategic Management Gregory Dess and Allex Miller.
Strategy Driven Talent Management Edtd Silzer Dovell

4.3 Elective HRM 5: Labour Legislations


1. Industrial Disputes Act 1947: emphasis on Sec 2 (all definit
ions), 9A,
10, 12, 17, 18, 22, 23, 24, 25, Chapter V B, Up to Sec 25 (S) a
nd Sec
33. Karnataka ID Rules, Industrial Employment (Standin
g Orders)Act, Karnataka Standing Orders Rules.
2. Indian Factories Act 1948: karnataka Factory Rules, Contra
ct Labour(Regulation and Abolition) Act 1971, Karnatak
a Contract LabourRules.
3. Payment of Gratuity Act 1982: payment of bonus act 1965, K
arnataka
Industrial Establishments (National Festival Holidays) Act.
4. ESI Act 1948: employees provident fund and miscellaneous
provisionsact 1952, workmens compensation act 1932. paym
ent wages act 1936.
5. Code of Discipline in Industries: report of the second natio
nal labourcommission 2002. Latest ILO deliberation on la
bour legislation indeveloping countries.

References:
Industrial Laws P.L. Malik
Industrial Laws Sanjeev Kumar
Labour Law Journals Monthly
Current Labour Reporter Monthly
CLR Annual Digest 1999 2005

4.4 Elective HRM 6: Industrial Relations & Collec


tive
1. Industrial Relations: Historical background, concept and ap
p r o aI cRh e ss ti an k e h o l d e r s o f I R , v a r i o u s f a c t o r s i n f l u e n c i n g I R , H R
r o, aecshs e n t i a l s o f s o u n d I R p o l i c y , I R s t r a t e g i e s , l e g a l f r a m
ta op pI R
eI Rw, o cr ko m
o fm u n i t y o f I R . P r o a c t i v e I R , i n d u s t r i a l c o n f l i c t s ,
d iosnpful ti ec st ,r e s o l u t i o n .
C
2.
Trade Unions: trade union movement and growth of TU i
n I nndaitai ,o n a l l e v e l f e d e r a t i o n s , t r a d e u n i o n p r o b l e m s , t r a
de union
act 1926, registration of trade union, employers assoc
objectives, origin and growth, legal status, problems of trade
3. Grievances and Disciplines: grievances, redressal, discipli
n e , os tr ad ne dr si n, ga c t s o f m i s c o n d u c t , s h o w c a u s e n o t i c e , s u s p e n s i o n
, Enquiry
procedure, Principles of natural justice, Punishments,
Demotion
suspension, Termination, Removal and dismissals, Co
nflicts Industrial disputes Lay off, Termination simpli
citor, Retrenchment,
closures, VRS.
4.

Collective Bargaining: concept, its relevance in IR, C


B as aninstitution, ILO perception of CB, Objectives o
f CB, Structure,Functions, process, negotiations, bargaini
ng approaches & techniques,patterns of bargaining.

5. Settlements: types of settlements, wage settlement, bonus


settlement,productivity settlement, VRS settlement, Uni
on issues settlement,Reorganization settlement, transfer,
Layoff, retrenchment and closuresettlements.

References:
Industrial Relation
Industrial Relation
Industrial Relation
Industrial Relation
Industrial Relation

Ramaswamy
Sarma
Venkatarathnam
Arun Monnappa
T V Rao

4.5 Elective HRM 7: Knowledge Management


1.

Knowledge
Management:
concept,
leadership
and
k
nowledgemanagement,
knowledge
culture,
learning
&
developmentalorganization, Applying knowledge to
work practices, KnowledgeSystems, Knowledge Service, St
rategic Knowledge Leadership.

2. Strategic Knowledge Management: models, knowledge work


ers, phasesof knowledge development, knowledge manage
ment infrastructure,harnessing organizational knowledge,
building knowledge managementinto the Strategic Framewor

k.

3. Knowledge Leader: contributory Disciplines to Knowledge Lead


e r s hAi pt t, r i b u t e s R o l e s , L e a d i n g K n o w l e d g e T e a m s , K n o w l e d g e n e t
w eo cr rk u, i t i n g a n d S e l e c t i n g K n o w l e d g e L e a d e r s .
R
4. Knowledge Culture: Knowledge Culture Enablers, Maintaini
ng the
K
M na oi nwt laei dn gi ne g C
t huel tKu nr eo w dl eu dr gi ne gC uCl thua rneg. e , R e v i e w i n g , I m p l e m e n t i
5. Knowledge Management & HRM Practices: structural Suppo
rt, Impactof Organizational Structure on Knowledge Man
agement, Staffing,Performance Management, Rewarding, Kn
owledge Workers, Learning &Development, Organizational E
valuation and Review.

on

References:
Knowledge Management Shelda Debowski John Wil
ey Indiaedition
Knowledge Management Elias M.Awad & Hassan M.G
haziri Pearson Education.
Knowledge Management Carl Davidson & Philip Voss Visi
Books

INTERNATIONAL BUSINESS
4.2 Elective IB 4: International Marketing
1.

International Marketing: introduction and Importance


Basis ofinternational trade, Theories of international tra
de, Trade barriers,Indias foreign trade since independence
.

2.

International Marketing Environment: economic, Politi


cal, Legal,Socio-cultural and Demographic environment.
International marketentry strategies MNCs, Global marke
ters etc.

3. Organization for International Marketing: objectives of in


ternationalmarketing, Factors affecting international ma
rketing, Internationalmarketing mix strategy. Distribut
ion strategies and Types ofintermediaries in internation
al marketing.
4.

Export Planning: export finance, Letter of credit, export


licensing,Export houses, export risk and insurance, Exp
ort promotion andIncentives by the Government of India a
nd Institutional arrangementfor export promotion in In
dia. Import-Export policies of theGovernment of Indi
a Export documentation procedures andformalities. I
ndian foreign trade since independence.

5.

International Economic Institutions and Forums: EFTA


, LAFTA,EU, SAARC, APEC World Bank, IMF and other tr

References:
International
IS nh taewr n a t i o n a l
IGnrtae hr an m
ational
International

Marketing
Marketing
Marketing
Business

Sak Onkvisit and John J.


Philip Cateora and John
C.A. Francis
Daniel

ading blocks andcommon marketing for international busine


ss.

4.3 Elective IB 5: India & WTO


1. Globalization: globalization of world economy, business, i
mpact and
implications, policy options and governance. Arguments
for Indiajoining WTO - Arguments against membership
benefits anddisadvantages to India. Indias commitment a
nd role in WTO India asdefendant and as complainant India
s position in WTO.
2. Regional trade blocks and economic integration reasons for
growth ofeconomic blocks economic political type
s of economicalintegration. Major regional trade groups
NAFTA, MERCOSUR,APEC,EU,BIMSTAC, ASEAN, G-6,
IBSA. Euro benefits of commoncurrency expectancy im
pediments of integration, Indias role inpromoting foreign
trade vision perspective, road map, prospects,performan
ce and evaluation.
3.

WTO Objectives, function, GATT and WTO., principles of


WTO transparency, MFN treatment, national treatment
free tradeprinciples dismantling trade barriers rule
d based trading system,treatment of LCDs competition pri
nciples anti dumping measures
environment protect
ion.

4. Review of Indias economy post 1995, analysis of general agre


ement ontrade in services (GATS), definition of services und
er GATS, modes ofinternational delivery services cross b
order supply commercialsupply consumption abroad,
movement of personnel specialagreements under WTO T
RIPS TRIMS objectives of intellectualproperty protectio
n, Indian patent law and trips issues, controversiesand lega
l position.
5.

Review of Indias International Business with relevance to


bilateral,preferential, regional, free trade, multilateral trad
e agreements. Indiasstand on WTO agreements agricult
ure, NAMA, IPR, mode 4restrictions, subsidies, concessi
ons etc. India as a felicitator in theformation of regional bl
ocks, economic blocks.
Reference
s:
International
International
International
International
International
International

Business
Business
Business
Business
Business
Business

By Roger Bonnet
- Michael Zinkata
- John d.Daniels
Richard M.Shaffer
- Rugman
Vyepthakesh Sharan

International Economics Dominick Salvatore


Prospects of Indias Foreign Trade N.A.Khan
Indias Foreign Trade - Vadilal
Manual of Foreign Exchange H.E.Evilt

4.4 Elective IB 6: International Financial Manage


ment
1. International Financial Management: structure of foreign
exchangemarket. The balance of payments, International
monetary system I.M.F, The nature of global capital flow
s FDI, FII, Private equityand hedge funds.
2.

Exchange rate determination: structural models of exch


ange ratedetermination IRP and PP Parity, exchange rate fo
recasting. Transferpricing and netting.

3.

The foreign exchange market: structure, Types of tran


sactions,quotations and Arbitrage. Exchange rate regimes
foreign exchangemarket in India.

4.

Measurement of exposure and Risk: classification, Tr


ansaction,translation and operating exposures. Manage
ment of exposures.Hedging, forwards, currency futures, o
ptions, swaps and hedging withmoney market.

5.

Management of interest rate exposure: FRA interest rate


caps andfloors. Financial swaps-types-motivation applicat
ion of swaps. GDR,ADR.

References:

Buckley, Adrian Multinational Finance, New York, Pren


tice Hall
Inc.m 1996

Kim, Suk and Kim, Seung Global Corporate Finance: Text an


d Cases,
nd
2
ed. Miami Florida, Kolb, 1993

Shapiro, Alan.C Multinational Financial Management, N


ew Delhi,Prentice Hall of India, 1995

International Financial Management by P.G.Apte, Mc Graw


Hill.

International Financial Management by Jeff Madura

4.5 Elective IB 7: Indias Foreign Trade


1.

Foreign trade and BOP of India: foreign trade under pla


n, majorexports and imports impact on Indian economy
and BOP, tradedirections, major hindrances in Indian e
xports sector, structuraltreatment in promoting internation
al trade by India.

major competitors, major import commodity groups, trade


Ic no dn it ar o (l f ionr e i g n t r a d e d e v e l o p m e n t a n d r e g u l a t i o n a c t ) , i m
ep xo pr to r at n cd o n t r o l o r d e r s , e x p o r t i m p o r t l i c e n s i n g s y s t e m ,
ce ox nc ht raonlgien I n d i a .
2. Recent trends in Indias foreign trade, directional pattern, m
ajor exportcommodities thrust area commodities, trends, p
roblem and prospects,

3. Export Promotion incentives, duty drawbacks, packing cred


its, exportpromotion councils, advisory bodies CAPAXI
L, FICCI, CII, PHDchamber of Commerce, DGFT and functio
nal facilitators, evaluation ofIndias policy on exim plan, co
ntrol of foreign trade.
4. Contemporary Export Import trend analysis: Invisible exports
Banking,Insurance, shipping, tourism, manpower, consult
ancy, software etc need to promote trade, control objecti
ves and machinery for exportcontrol, maintenance and deve
lopment of imports. Import substitution,need to control im
port trade, objectives and machinery for importcontrol, m
aintenance and development of imports
5. Role of Government in Indias Foreign Trade: State trading co
rporation,mineral and metal trading corporation, role of
commodity boards,commercial treaties, trade agreements, c
ounter trade
References:

Bhashyam.S Export Promotion in India: The Instit


utional
Infrastructure, Commonwealth Pub., Delhi, 1988

Khanna, Sri Ram Export Marketing in Indias New Manuf


acturers,University of Delhi, Delhi, 1986

Jain.S.K export Performance and Export Marketing St


rategies,Common wealth Pub., Delhi, 1988

Nayyar, Deepak Indias Export and Export policies in th


e 1960s,Cambridge University press, 1976.

INFORMATION SYSTEMS
4.2 Elective IS 4: Enterprise Resource Planning An
d
Business Process Re-Engineering
1. Introduction: fundamentals of supply chain management, a
pplicationssystems in the individual business functions.
2.

Introduction to ERP: an overview of the enterprise, ERP an


d relatedtechnologies, ERP a manufacturing perspective, V
endors, consultantsand users, introduction to SAP, an over
view of SD, MM, PP, FI/COModules of SAP.

3. SAPs SCM system: recent developments in order and SCM b


ased on
SAP systems, case studies on SCM, Internet resources for SCM
.
4.
Re-engineering: an imperative for survival, implementin
g BPR
methodology and steps, Is re-engineering necessary?

5.

Trends in Information technology: people view, empoweri


ng peoplethrough information, managing change the Indian
paradigm.

References:

ERP Alexis Leon, Leon Publishers

Supply Chain Management based on SAP systems, G.Kn


olmayer,P.Mertens and A.Zeir, Springer International Editi
on

The one Source For Comprehensive Solutions Using Sap


R/3 IIIEdition Authored by Asap World Consutancy-PHI.

Introduction to SAP, an overview of SD, MM, PP, FI/CO Mo


dules of
SAP

An Insiders Unblased Appraisal of SAP R/3 Management


Wiley,Coriolis dreamtech

ERP, Vinod Kumar Garg and N.K.Venkitakrishnan, PHI

Hammer, Michael and Champy, James: Reengineer


ing theCorporation: A manifesto for business rev
olution: HarperBusiness

4.3 Elective IS 5: Electronic Commerce


1.

Introduction to E-Commerce: advantages and limitatio


ns to E-Commerce, Value chains and managerial implicatio
ns of E-Commerce.

2.

Internet: the internet and the worldwide web, the internet


ProtocolSuite, internet architecture, Internet service p
roviders (enablingtechnologies of the worldwide web), In
ter organizational Commerceand EDI, EDI implementation,
mobile Commerce.

3. Computer Networks & Security: different types of networks,


protocolsand media.
4.

Security and challenges: electronic payment systems and


the issuesinvolved, security issues and encryption, E-CRM,
E-SCM. E-Strategy.

5. Consumer oriented Electronic Commerce: advertising and


Marketingon the internet, Consumer Search and Resource Di
scovery, Web basedb2b E-Commerce. Intranets and extrane
ts. Legal and ethical issues,legal infrastructure for E-C
ommerce in India (The InformationTechnology Act, 2000
), International cyber laws.
References:

Ravi B.Kalakota and Andrew B.Whinston Frontiers of E


lectronic
Commerce. Addison Wesley, Pearson Education, Asia.

Practical Cryptography, Bruce Schneir and Neils Fergus

on, Wiley-dreamtech India Private Ltd.


E-Commerce-Amangarial perspective, P.T.Joseph. Pre
ntive Hall,India
Electronic Commerce, Framework, Technologies and ap
plications,Tata McGraw Hill.

Electronic Commerce, From vision to fulfillment, Elias


M.Awad,PHI.

Jeffrey F.Rayport and Bernard J.Jawoski-introduction to E-C


ommerce.

4.4 Elective IS 6: IPR and Cyber laws


1

IPR

introduction,
Basics,
Legal
Concepts,
Inter
nationalArchitecture of Protection, Global Regulatory,
DRIPs, TRIPs,Diplomacy in IPR protection, IPR in India, IP
R vs Vertical Industries.

Cyber Laws: cyber alerts, internet frauds, thefts and crim


es, cyberlaws Vs vertical industries.

Online Shopping
Methods: shopping carts, internet
paymentgateways, electronic data interfaces, payment met
hods and approvalmechanisms, credit card merchants and pay
ments

Information
Security:
tandards,compliances.

Information Security Control and Disaster Management.

concepts,

methods,

tools,

References:

Practical Approach To Intellectual Property Rights By Rachn


a Singh
Puri, Arvind Viswanathan

Re-thinking intellectual property: the political economy of co


pyright
... By YiJun Tian

Intellectual property and information wealth: issues and p


ractices inthe ... By Peter K. Yu

Cyber law simplified by Vivek Sood

Cyberlaw for global E-business: finance, payment, and disput


e s by
Takashi Kubota

Cyberlaw: the Indian perspective- by Pavan Duggal

Information Technology in Business Management by Dr. Muk


esh
Dhunna, J. B. Dixit

Payment technologies for E-commerce by Weidong Kou

New payment world: a manager's guide to creating an efficient


Payment Process by Mary S. Schaeffer

Managing information security risks: the OCTAVE approach


by
Christopher J. Alberts, Audrey J. Dorofee

Information Security: design, implementation, measurement,


and
Compliances by Timothy P. Layton

An information security handbook by John M. D. Hunter

mplexities of eventschecklist for different events, planning


schedule & actions agenda.

4.5 Elective IS 7: Business Strategies


1.

Introduction: defining your business idea, creating an


e-businessplan, getting your business off the ground, Co
mponents, linkages,dynamics and evaluation of business mo
dels, dynamics and appraisalsof business models.

2.

Internet:Value configuration and the internet valuing and fi


nancing aninternet start-up.

3.

e-business:Building your e-business, designing an e-busine


ss web site,understanding back-end systems.

4.

Busines
Environment:
the role of
competitive
and
macroenvironments, applying the concepts models and tools,
sample analysisof an internet business model case.

5.

Launching your e-business

Reference
s:

Creating a winning e-business, I Edition, Napier, Judd, R


ivers and
Wagne
r

Internet business models and strategies, Edition 2001, All


an Afush,Christoper L.Tucci

E-servie, New Directions in Theory and Practice, Roland T.


Trust and
P.K.Kannan, Prentice Hall I
ndia.

Steven Alter: Information Systems: Foundation of e-business


, PHI
For practica
ls:

Web Design, with HTML/Flash/Javascript/Dream weaver/F


ront pageand e-Commerce

Multimedia Systems Design, Prabhat K.Andleigh and Kiran T


hakrar.

TOURISM & TRAVEL MANAGEM


ENT
4.2 Elective TTM 4: Event Management
1. Definition, Scope of Event Management: introduction to co
nventions,
exhibitions, meetings definition & components. Nature an
d demandof conference market. Growth and development
of event industry,economic and social significance.
2.

Typology of planned events, varieties & importance of ev


ents, Keysteps to successful events characteristics and co

3.

Conference program designing, timing, supervision, pr


esentation,catering and hospitality, Transportation, telecon
ferencing, recording &publishing sponsorship, sponsors,
organizers, customers & guests.Event planning, Key char
acteristics, Pre-event responsibilities, legalissues, negoti
ations.

4.

Events and Tourism, Business tourist, Tourism & Culture,


Incentivetours Risk Management, Safety and Global i
ssues in EventManagement.

5.

MICE Tourism: tourism events national & International


ScenarioInternational Trade Fairs & Mars Germany, C
hina, Singapore,Hongkong, U.K, etc. Events and Tourism Ma
rketing.

References:
Event Management in leisure & tourism David Watt
Conferences Tomy Rogers

4.3 Elective TTM 5: International Tourism


1.

Globalization & tourism sector: globalization & the busin


ess world,the tourism industry, challenges, Factors affectin
g Global & regionaltourist movements, Demand and origin f
actors, destination & resourcefactors. Contemporary trends i
n international tourist movements.

2.

The emergence of international hotels & tourisms: historic


al aspects,development of chains, development abroad, airlin
e connection.

3.

Political aspects of the international travel, tourism Barrier


s to travel,tourism investment & business, regulations, inter
national organizationsdealing with barriers viz: WTO, IM
F, IHA, need for governmentsupport of tourism, national t
ourism organizations, political stability,travel advisories,
political risk, crisis management.

4.

Human resources & cultural diversity: Understanding


culturaldiversity,
cultural
perceptions,
business
pr
otocol,
culturalconsiderations in negotiations.

5.

International tourism sales & marketing: Market research,


developingan international marketing strategy, understa
nding various traveldistribution systems viz GDS, product
positioning.

References:

Mill, R.C., (1990), Tourism: The International Business,


Pretience
Hall, New Jersey.

Bhatia.A.K., - International Tourism

4.4 Elective TTM 6: Art Heritage of India:


1.

Indian Culture and Heritage: Concept History Stages of e


valaion The Mohenjodaro and Harappan period Vedic Age
, Buddhist epoch,Gupta Period, Early and Late Medieval
period, Modern period,Features of Indian Cultural Heritage

Conservation of Culture.

2.

3.

4.

5.

Study of Indian Architecture: the prominent Architectura


l style indifferent period Harappan Architecture, Ancient
vI ni zd i aHni nAdruc h i t eBc ut ud rd eh i s t s t y l e . M u g h a l A r c h i t e c t u r e . T h e R o c
k-Cut
S pt ul ed y Aor fc hi m
smi ot en su mo ef n tI sn di ac .o l So tnui da yl Ao rf c hI ni tdeicatnu r Te e, m
i t pe oc rt ut ar ne t aAnrdc hpi ot
rp eulliagri o u s c e n t r e s H i n d u , B u d d h i s t , J a i n , M u s l i m s , P a r s i
s and
Christian.
Paintings: Indian Paintings characteristic features Mediev
al and
Modern Paintings, Study about performing Arts of India, Dan
Ic ne ds i oa fn C l a s s i c a l D a n c e s F o l k D a n c e s , M u s i c o f I n d i a c l a s s i f i
cation
Marg & Desi, Karnatic style, North Indian Music
Musicalinstruments.
Role of Performing Art in Tourism Development & Handicrafts: I
T
n dh ieaant r e D i f f e r e n t T h e a t r i c a l f o r m s , I n d i a n C i n e m a E v o l u t
iRoonl e i n T o u r i s m D e v e l o p m e n t , I n d i a n h a n d i c r a f t s t e x
tiles,
clayworks, stone works, woodworks etc. craft melas Market
ing of
Museums and their role: Role of Museums in preservation o
H
f earritt a g e T y p e s o f M u s e u m s A c q u i s i t i o n o f M u s e u m A r t i c l e s
l eu s e u m i n S p e c i a l I n t e r e s t T o u r i s m .
oR fo M
References:
Tourism Development A.K.Bhatia
Heritage Tourism Development Romila Thaper
Development of Tourism in India H.L.P.Rai
Paryatan Bhugol Prof. S.B.Shinde
Paryatan Bhugol Dr. Y.T.Gharpure
Paryatan Bhugol Dr. Nagtode and others

3.

4.

5.

4 .5 E l e c t i v e T T M 7 : T r a v e l A g e n c y M a n a g e m e n t
1.

2.

Travel formalities: passport, visa, health requirements, taxe


s, customs,currency, travel insurance, baggage and airport
information. TravelAgency and Tour Operation Business:
History, Growth, and presentstatus of Travel
Agency.
Definition of Travel Agency anddifferentiation betwee
n Travel Agency and Tour Operation business.Travel Agen
cy and Tour Operators: Linkages and arrangements withhot
els, airlines and transport agencies and other segments of t
ourismsector.
Approval of Travel Agents and Tour Operators: appr
oval bydepartment of tourism, Government of India. I
ATA rules andregulations for approval of a travel agency,
Approval by Airlines and

Railways. Study of various Fiscal and Non Fiscal in


centivesavailable to Travel agencies and Tour Operations bus
iness.
Functions of a Travel Agent: understanding the functions o
af gae tnrcayv e l t r a v e l i n f o r m a t i o n a n d c o u n s e l i n g t o t h e t o u r i s t s ,
pI tr ienpear raar tyi o n , r e s e r v a t i o n , t i c k e t i n g , p r e p a r a t i o n a n d m a r k e t i
ng of Tour
packages, handling business/corporate clients including con
f eerremn icneoal no dg cy o: nCvuernr tei no tn as n. dS op uo rpcuel sa ro ft r ianvceol mt re a: dCe oamb m
T
b ri es vs i oa nt i, o Sn es
and other
terms used in preparing itineraries.
Functions of a Tour Operator: market research and tour
package
formulation, assembling, processing and disseminating info
i oa nn iangge mwei nt ht . pS roi un rcci ep sl eosf, i pn rc eo pma
tr omuart ioopne ro antdi eo snt ia nnadt ipoonsst , t oLui ra sM
e for tour
operation.
Public and Private sector in Travel Agency Business a
nd Tour
Operation Business: organizational Structure and various d
eKpi an rgtsm, eTnCt Is oa fn da TThr oa m
v eals AC go eonkc. y . C a s e s t u d y o f I T D C . C a s e s t u
The Indian Travel Agents and tour operators an overview.
N ra at di oe nAa sl s o c i a t i o n s : I A T O a n d T A A I .
T
References:
Holloway.J.C (1983), The Business of Tourism, McDonald a
nd Evans,
P
S yl yr m
a tot uGn wt he .n d a , ( 1 9 9 5 ) . M a n u a l o f T r a v e l A g e n c y P r a c t i v e , B
utterworth
SHteeivnemn as nLna, uLroenndc oe n, .( 1 9 9 0 ) . G u i d e t o S t a r t i n g a n d O p e r a t i n g
S ur ac vc e ls sAf gu el n c y , D e l m a r P u b l i s h e r s I n c . m N e w Y o r k .
T
Chand, Mohinder, Travel Agency Management, Anmol Publica
tS ieot nh . P . N ( 1 9 9 2 ) , S u c c e s s f u l T o u r i s m M a n a g e m e n t V o l . 1 & 2
, Sterling
P ou sb tl ei cr ,a tDi oo nu sg ,l aDse l(h1i9. 8 3 ) , T r a v e l a n d T o u r i s m M a n a g e m e n t ,
F
M
L ocnMd iol nl a. n ,

HEALTH CARE MANAGEMENT


4.2 Elective HCM 4: Health Care Economics and Fin
ance
1.

Assessment of causes of poor health in the developing c


ountries;health services, economic development and nat
ional developmentplanning.

2.

Economic appraisal of health services: needs vs demand


vs supplymodel; Health sector financing and expenditure sur
veys.

3.

Primary care: costs, resource availability and allocation; m


ethods andmodels in the analysis and evaluation of health, se
ctor financing.

4.

Financial Management in health services: budgeting, contr


ol, pricingand efficiency.

5. Economics of Non-Governmental health care; economics o


f various
National, health programmes.
References:

Carrin.G, Economic Evaluation of Health in Developing


Countries,
1983, Oxford University Press, New York.

Cleverley.W.D., ed, Financial Management of Health Care


Facilities,
1976, Aspen, Maryland.

Conyers.D and Hills.P, An introduction to development plan


ning in thethird world, 1984, John Wiley, New York.

Drummond.M.F, Principles of Economics appraisal in Hea


lth Care,
1985, Oxford University Press, New York.

Ferror.H.P ed, Health Services: Administration, rese


arch and
Management, 1972, Butterworths, London.

Ferrnati.P.J, Health care economics, 1979, JohnWiley, New


York.

4.3 Elective HCM 5: Environmental Health Manag


ement and
Safety Planning
1.

Concept of health care planning, health expenditures, hos


pitals as ahealth care delivery system; Management of h
ealth care systems;
Dimensions of health care management.

2.

Management of Quality; concepts of environmental hea


lth care;Microbiological considerations; Laundries, CS
SD, insect, Rodentcontrol.

3.

Emergency and disaster planning; safety management; pa


tients andpersonnel safety, fire safety, general sanitation.

4.

Hazardous waste management; solid waste handling & dispo


sal; liquidwaste handling,
collection & disposal; wat
er treatment anddistribution.
Planning
and
organizin
g
for
safety
and
wastemanagement.

5.

Legal and social aspects of waste management; trends and


practices;management of costs; health care budgeting;
cost containment;management
of
conflicts;
organizing
m a n a g e m e n t ; c o lt i v e e m p l o y e e p a r t i c i p a t i o n ; b a r g a i n i n g ; r e w
for better
health
care
lec
ards
and punishments.
References:
Ferry, Ted Safe & health management planning, Van Nostra
t ye i n h o l d , N e w Y o n1 d9 9 0 .
R
rk,

Bond Richard.g, G.S.Michaelsen and Roger L Deroos, Envir


onmental
Health & Safety in health care facilities, Macmillan Pub.co.in
c, 1973.

Journal of Hazardous waste management, USA

Zweife, Peter I and Friedrich Breyer Health Economics,


Oxford
University Press, New York, 1997.

Kurt, Darr & Jonathan.S.R., Hospital organization and ma


nagement:Text and reading, CBS publishers & Distributors,
1992.

Goyal.R.C Handbook of hospital personnel management, Pre


ntice Hallof India, New Delhi, 1993.

4.4 Elective HCM 6: Health and Hospital Informati


on
Systems
1. Concept of health; health care and hospitals, Indian hea
lth care
system, Government-health care interface: Hospital as a su
bsystem ofhealth care system; hospital functions.
2.

Hospital organization, classification of hospitals; compo


nents of ahospital system; changing role of hospital admi
nistration; need formanagerial functional specialists, iss
ues and challenges of hospitalmanagement.

3.

Decision making in hospitals, understanding decision makin


g process;drawbacks of hospital communication system;
need for systemsapproach to hospital.

4.

Concepts of computers and communication technology,


databaseconcepts, networks and communication; types of
networks, networktopologies, information technology in h
ospitals; Information systemconcepts, types of information
systems.

5.

Hospital information system; systems analysis and design o


f hospitalinformation systems; design considerations; deve
lopment approaches;implementation strategies; functiona
lity of computerized hospitalinformation systems, merits
and demerits of CHIS, trends in HIS;HISas a control system;
resource utilization & control in hospitals, issuesand challe
nges of hospital management.

References:
Lele.R.D computers in Medicine, Tata McGraw Hill Publishi
ng Co.Ltd,New Delhi, 1988.

Saini, Anil Kumar Management Information System (MIS) in h


Deep & Deep Pub, 1993.
ospitals,

Panko, Raymond.R, Business Data Communications, Prentic


e oHnadlol nI ,n 1c 9, 9 7 .
L
Hospital Information Systems The Next generation, Velde,

dR eu dS ip rVi an ng e r V e r l a g , 1 9 9 2 .

Ward, John, Principles of Information Systems Man


a go eu m
R
t leendtg, e , L o n d o n , 1 9 9 5 .

30
30

Health Information in India, Central Bureau of health Int


elligence,Ministry of Health & Family Welfare, Govt. of Indi
a, New Delhi.
Awad, Elias.M, Systems Analysis & Design, Prentice Hall
of India,New Delhi, 1990.

4.5 Elective HCM 7: Health Communication: De


velopmentand Dissemination
1.

An overview of many substantive areas of study withi


n healthcommunication
like
interpersonal
communicati
on,
inter-culturalcommunication, mass media health image
s, communication campaigns,
alternative medicine health ethics.

2.

Use of least three artifacts (such as pamphlets, print ads, v


ideo, etc)analysis the rhetoric of a successful or an un
successful healthcommunication campaign such as AIDS awa
reness, smoking cessation.

3.

Plan, deliver & evaluate health information & disease p


reventioncampaigns, advocate for health policy initiatives.

4.

Manage health care delivery systems or produce the writte


n materialfor a healthy campaign or develop a television
programme/Healthliteracy & strategies dissemination in are
as of public health emergingfrom research in hearing, bal
ance, smell, taste, voice, speech orlanguage.

5.

Produce
materials
that
make
complex
disease
issue
s
moreunderstandable to public e.g. materials to acc
ompany geneticcounseling in areas of inherited disorders.

References:

Payers, Lynn, Medicine & culture New York: Henry Holt &
company
1996.

Du Pre, Athena, Communicating about health; Current i


ssues &
perspective. Mountain view LA; May field publishing compan
y, 2000.

Health communication, New Jersey school of public health, 1


998.

Role of mass media in parenting education, 1997. Harvard


school ofpublic health centre for health communication.

Text book of preventive & social medicine, 2000.

SMALL BUSINESS MANAGEME


NT &ENTREPRENEURS
HIP

4.2 Elective SBM&E 4: New Enterprise Manag


ement
1. Entrepreneurship and its role in economic development. Pr
oblems of
industrialization in underdeveloped countries with special r
eference to
India. Industrial policy, Regulation and control of industrie
s in India.

2.

Mechanics of setting of new enterprises size and location,


optimumunits its meaning and determinants; size of industr
ial units in India.

3.

Theory of industrial location factors determining the


industriallocation. Regional distribution of industrial acti
vity in India; Recenttrends in the localization of industri
al activity in India: Regionalplanning of industrial activit
y in India.

4.

Feasibility studies: technical, marketing and financial;


Managerialproblems of new enterprises; production purchas
ing, financing labourand marketing problems.

5.

Facilities provided by different institutions and Agencies


in India,financing facilities for new enterprises, marketing
and other facilities.

References:

Caticts A Dalley; entrepreneurial Management going all out f


or results
(McGraw Hill, 1971).

Clelland.D.C and D.G.Winer; Motivating Economic Achievem


ent (New
York1969)

Drucker, Peter, Innovatin and Entrepreneurship, east-West


Press (P)Ltd., 1992.

F.M.Harblson; Entrepreneurial Organization as a factor in


economicdevelopment, quarterly journal in economics Augus
t 1952.

Gupta.C.B and Srinivasan, Entrepreneurial Development in I


ndia, New
Delhi, Sultan Chand, 1997.

Hisrich, Robert.D and Petors, micheal.P Entrepreneurship


rd
; Starting,developing and managing a New Enterprise, 3
ed. Chicago, Irwin,
1995.

Holt David.H, Entrepreneurship New venture creation, E


nglewoodcliffs, New Jersey, Prentice Hall Inc., 1992.

4.3 Elective SBM&E 5: Entrepreneurial Developme


nt
1.

Entrepreneurial
traits,
types
and
significance;
De
finitions,characteristics of Entrepreneurial types, qualiti
es and functions of
entrepreneurs, Role and importance of entrepreneur in
economicgrowth.

2.

Competing theories of entrepreneurship; entrepreneurial D


evelopmentprogramme in India. History, Support, obj
ectives, stages ofperformances; planning and EDP objecti
ves. Target group, selection ofcentre, pre-training work.

3.

Govt. Policy towards SSIs; Entrepreneurial input; entre

31
31

preneurialbehavious
and
entrepreneurial
motivation.
N-Achievement andmanagement success, entrepreneurial su
ccess in rural area.

4.

5.

Innovation and entrepreneur; establishing entrepreneurs sys


tem. Searchfor business idea, sources of ideas, idea
processing, inputrequirements;

Sources and criteria of financing, fixed and working ca


ap si ts ae ls s m e n t ; T e c h n i c a l a s s i s t a n c e , m a r k e t i n g a s s i s t a n c e , s i c k
un ne si ts s oafn d r e m e d i a l a s s i s t a n c e ; p r e p a r a t i o n o f f e a s i b i l i t y r e p o
rl et sg aaln fdo r m a l i t i e s a n d d o c u m e n t a t i o n .

References:

Cliffton Davis.S and Fylie David.E, Project Feasibility Ana


lysis, 1977
John Wiley, New York.

Desai.A.N, Entrepreneur & Environment, 1990 Ashish, New D


elhi.

Drucker Peter, Innovation and Entrepreneurship, 1985, H


einemann,London

Jain Rajiv, Planning a Small Scale Industry; A Gu


ide to
Entrepreneurs, 1984, S.S. Books, Delhi.

Kumar.S.A, Entrepreneurship in Small Industry, 1990, Disc


overy, New
Delhi.

McClellan.D.C and Winter.W.G, Motivating Economic Ac


hievement,
1969, Free Press, New York.

Pareek, Udai and Venkateswara Rao.T, Developing Entrepre


neurship A Handbook on Learning Systems, 1978, Learning S
ystems, Delhi.

4.4 Elective SBM&E 6: Small Business Environme


nt and
Management
1.

Small Business in Indian Environment Economic, Social,


Politicalcultural and legal; Policies Governing small scal
e units; industrialpolicies and strategies relating to small s
cale sector.

2.

Technological Know-how and appropriate technology; Qual


ity circlesand productivity and linkage between small and bi
g business.

3.

Organizational structure and other characteristics of sm


all firms;Special problems in the management of small b
usiness in variousfunctional areas like finance, marketing,
production and personnel.

4.

Sickness in the small-scale sector; Modernization of small a


nd villageindustries; Training programmes and consultancy s
ervices.

Papola.T.S, Rural Industrialization


approaches and
potential,Bombay, Himalaya, 1982.
Pickle Hal B and Abrahamjon, Royee.L, Small Business Man
th
5a g eemd e. nNt e, w Y o r k , J o h n W i l e y , 1 9 9 0 .
Schumacher.E.F, Small is Beautiful, New Delhi, Rupa, 1990
Vepa Ram.N, How to success in small industry, New Delhi
1984.

5.

Institution assisting export promotion of small business


in India;Export promotion councils global perspective of
small business inselected countries.
References:

Desai Vasant, Organization and Management of Small scale


industry,Bombay, Himalaya, 1979.

Small Scale Industries and Entrepreneurship, Bombay,


Himalaya,
1995.

4.5 Elective SBM&E 7: Governance & Managemen


t of Non-Profit Organizations (NPOs)/NGOs
1. Governance & Management of Non-Profit organizations (NPO
s)/NGOs;
An Introduction & Discovering the thin line of division.
2.

Governance Issues: Governing body & strategic man


agement,accountability, transparency, sustainability & Par
ticipation, Norms ofGood Governance, NGO/NPO Accreditat
ion, Gender Empowerment andcapacity building needs: Asses
sment for strengthening Governance.

3.
Management Practices of financial resources, human reso
urces &
external resources.
4.

Project planning, design & implementation.

5.

Macro perspectives of Governance & Development; Good


ernance Development approaches (Demand side),
al accountability,participation & civic engagement,
munity driven development(CDD) and entitlement, and
t base approaches.

Gov
soci
com
righ

References:
Leadership in Nonprofit organizations Kathryn A.A
gard-Sagepublication

Nonprofit Organizations: Theory, Management & Policy


Helmut
K.Anheier Amazon

Managing the Non-Profit organization John Wiley &


Sons.
Drucker.P.F (1990) New York: Harper Collins

Managing the Non-Profit organization: Practices and Princi


ples. New
York: Harper Collins Publishers.

RETAIL & SUPPLY CHAIN MANAGE


MENT
4.2 Elective R&SCM 4: Sales and Logistics Manage
ment
1.

Sales Management: Objectives of sales management, Perso


nal sellingprocess, Developing personal selling strategies.
Organizing the salesforce-Types of sales organizations-Det
ermining the kind of sales forceand Size of the sales force. Q
ualities of sales executives.

2.

Managing the Sales Force: recruiting, Selecting and Trainin


g the salesforce. Time and territory management, Sales te
rritories and Salesquotas-Compensating sales force, M
otivating the sales force-Controlling the sales force-Eva
luating the sales force.

3.

Retailing and Wholesaling: non-store retailing,


ng, Directmarketing, Tele marketing, Marketing
net-Future of salesmanagement.

4.

Distribution and Logistics Management: Design of di


stributionchannel, Structure and Channel management. Com
ponents of logistics-inbound and outbound logistics, key log
istics activities viz., Customerservices-Demand forecasting
-Inventory management-Material handling-CommunicationOrder
processing,
Packaging-Traffic
andtranspo
rtation-Warehousing and storage.

5.

Developing
Logistics
Strategy:
logistics
information
system,Organizing for effective logistics, Implementing l
ogistics strategy-Computer packages used in logistics.

E-taili
on the

Reference:
Sales Management Decisions, Strategies and Cases Richa
rd R.Still,Edward W.Cundiff and Noman A.P.Govani

Professional Sales Management R.E.Anderson, Joseph F.


Har, Aian
J.Bash

Marketing Channels Louis W.Stern, Adel I.ER Ansary, T.C


oughlan

Fundamentals of Logistics Management M.Lambert, Jame


s R.Stock,M.Eliram

Logistics Management Donald J.B. and D.J.Closs

Logistics and Supply Chain Management Martin Christophe


r

Sales Management Analysis and Decisions Making


Thomas
N.Ingram

Managing Supply Chain J.L.Gattorn and D.W. Waldis

4.3

Elective R&SCM 5: Retail Management

1. Introduction to Retailing - Size, economic importance and c


ompetitivestructure; Common retail formats;The retail mark
eting mix; The role ofthe retail buyer and the work of the
buying office / merchandisedepartment; Organisational st
ructures and the organisation of retailbuying.
2. Inventory Management - Key performance ratios, - margin o
n returns,gross margin, stock turn, forward cover, mark d
own, gross marginreturn on inventory (GMROI);Stocktaki
ng methods,; The causes ofmarkdown, strategies to limi

t markdowns; The implications foreffective managemen


t of GMROI on the financial health of thebusiness; Mer
chandise management for maximum GMROI.
3. Merchandising - Product assortment strategies related to ret
ail format;Branding and retailers own brand developmen
t; Range assortment

planning and budgeting, model stock, never-out lists, ope


n-to-buy;Forecasting and modeling techniques.
4. Visual Merchandising - Space management, its importance f
inanciallyand the different techniques used to manage sp
ace; The customerdecision making process and its affect o
n store layout and product;Generic store layouts and their
advantages and disadvantages; DirectProduct Profit (DPP)
, ABC analysis and implications for visualmerchandisin
g.
5. Buying and Supplying - Key operational objectives: spe
ed, cost,quality, dependability, flexibility; Supplier selec
tion and evaluation,order qualifiers and order winners, cus
tomer satisfaction indices andservice level agreements as
applied by retailers; Partnerships forcompetitive advanta
ge, Quick Response (QR), Efficient CustomerResponse (E
CR) and Vendor Managed Inventory (VMI).
Reference:

Retailing Management, 5th Ed. Michael Levi and Barton A. We


itz.
Irwin McGraw-Hill, New York, NY. 2004.

Berman and Evans, Retail Management, Prentice Hall 2004

Levy and Weitz, Retailing Management, Irwin 2004

Dunne, Lusch and Gable, Retailing, South-Western 2002

Davis and Ward, Managing Retail Consumption, John Wiley &


Sons
2002

Robert Spector and Patrick D McCarthy, The Nordstrom Way:


The
Inside Story of Americas # 1 Customer Service Company, John
Wiley
& Sons, Inc. 1995

Judi Bevan, The Rise and Fall of Marks & Spencer, Profile Boo
ks Ltd
2001

Cases: \Sport Obermeyer Ltd." (HBS case #695022) and \WalMart


Stores in 2003" (HBS case #9704430).

4.4 Elective R&SCM 6: Promotion & Relationship


Management
1.

The Marketing Communication Process: a Model of comm


unicationeffects.
Promotion
Mix,
Integrated
Marketin
g
Communication(IMC)Strategy. Promotion and IMC pl
anning and Strategy. TheInternational market environmen
t for Promotion & IMC.

2.
Advertising: Message and Media Strategies: advertising o
bjectives.
Creative strategy: The creative idea, creative execution
Tactics.
Creative execution: Attention and structure of Advertiseme

nts. Mediastrategy and Implementation.


3.

Personal Selling & Sales Management: personnel Selling Pr


ocess andapproaches, Sales management- Objectives, Polici
es & Strategy, SalesManagement process, Motivating, Co
mpensating. Sales Budgets,Quotas and Sales Territories.

4.

Customer Relations Management: meaning, definition,


Practice,Technology . Customer Life Cycle, CRM Process,
Negotiating withKey Customers- Call Centres, Customer In
teraction, Negotiation as aProcess, Tools of Negotiation
, Negotiation Audit, Applicationproviders and CRM.

5.

Foundations of Customer Centric Business: internal pro


cess andCustomers,
External
Process and
Customers,
Key
Customers,prioritizing
Key
Customers,
Customer
Strategy
grid.
PartnerRelationship Management ( PRM), T
he Technology in PRM.

Reference:

Semenik, 2006, Promotion and IMC, Thomson.

Belch, 2005, Advertising and Promotion, TMH.

Clow, 2007, Integrated Advertising, Promotion and Market


ing, 3rd
Edition, Thomson.

Still, Cundiff and Govni, Sales Management, PHI / Pearson.

Batra, Myers and Aaker, 2005, Advertising Manageme


nt, PHI /Pearson.

Clow, 2007, Integrated Ad, Promotion and Marketing Commu


nication,
3rd Edition.

Ron Hasty and James Reardon, 1997 Retail Management, McG


raw Hill
International Edition.

Paul Greenberg , 2005, CRM at the Speed of Light, TMH

Ken Bernett, 2005, The Hand Book of Key Customer Relations


hip
Management, Pearson education.

Jagadish Seth, Atul Parivartiyar & Shainesh, 2005, Custome


r
Relationship Management, TMH.

4.5 Elective R&SCM 7: Operations Research


1.

Model Building in OR: linear programming, Formulation,


Graphicalsolutions Simplex method Big-M method, Dual
ity and sensitivityanalysis.

2. Transportation and Assignment Problem: traveling salesme


n problems,Solving the sequencing problems, brand switchin
g problems.
3. Queuing Models: deterministic and probabilistic models, Si
ngle serverand multiple server model Infinite population.
4.

Network Analysis: PERT & CPM, Determination of floats, T


ime-cost-Trade-off and Crashing of networks. Theory of gam
es Two persons Zero-sum game.

5. Decision Theory: Decision making under risk and uncertainty

, decisiontrees. Use MS Excel solver for the above models.


References:
Quantitative Techniques in Management N.D. Vohra
Operations Research Wagner

Operations Research Hamdy Taha


Theory and Problems of Operations Research Richard Broue
Mathematical Methods in Business Barnett and Sieger
Operations Research S.D. Sharma

BANKING & INSURAN


CE
4.2

Elective B&I 4: ICT Applications in Banking

1.
ks.

Information & communication technology application in Ban


Overview of various technology platforms, correspondenc
e banking.

2.

E-commerce overview of various portals in India.

3.

Online trading in securities: Legal & Technical issues.

4.

Outlines of cyber laws & system security issues.

5.

Customer relationship management.

4.3 Elective:B&I-5: Law & Practice of Insurance


1. Principles of Insurance: Life, marine and fire etc.
2. Overview of insurance industry in India both public & private
sector.
3. Legal framework for Insurance Business IRDA
4. Crop insurance in India.
5. New pension scheme of GoI. and pension schemes of LIC
& otherprivate sector insurance companies.

4.4 Elective: B&I - 6: Life, Health & General Insur


ance
1.

Types of life insurance policies An outline of importan


t of lifeinsurance policies issued by LIC & other major pr
ivate sector lifeinsurance companies in India

2.

Types of Health Insurance


medicalinsurance etc.

policies.

Group

insurance,

3. Types of General Insurance policies: Major types of fire, pro


perty, &
motor vehicle insurance.
4.

IRDA guidelines relating to life insurance policies.

5. Outlines of working of public sector general insurance compan


ies.

4.5 Elective:B&I - 7: Acturial Mathematics and St


atics
1.

Time value of Money: Simple interest and component


interest,continuous compounding, present value and future
value, yield, IRR,computation of cash flows.

2.

Probability:
Concept
of
probability,
types
of
pr
obabilitydistributions, sampling & hypothesis testing, Baye
s theorem.

3.

Models: Markov Chain, Chapman-Kolmogorov equation.

4.

Tests: Chi-square test, standardized deviation test, s


ign test,cumulative deviation test, grouping of sign test, se
rial correlation test.

5.

Stochastic models: Application of stochastic model for c


alculatingrisk and return, lognormal distributions, Brownian
motion.
Reference from elective 1 to 7

Fundamentals of Risk and Insurance by E.J.Vanghan & T.


Vanghan

Introduction to Banking by Vijaya Ragavan Iyengar

Bank Management by Koch & Scott Machenald

Fundamentals of International Banking by Rupnarayan B


ose

Introduction to Risk Management & Insurance by Mark Do


rfma

Risk Management and Insurance Perspective in Global


economyby H.D.Skipper & W.J.Kwon

Risk Management & Insurance by Harrington Niehaus.

Stochastic processes Sheldon M.Rod

WWW.actuariesindia.org

WWW.actuariesuk.org

GUIDELINES FOR PREPARATION OF MBA PROJECT RE


PORTSARRANGEMENT OF CHAPTERS*
Cover Title Page (Format enclosed)
Inner title page (Same as cover title page)
Certificate from guide and chairman and declaration by the studen
t.
Certificate from company/firm, where the project work is carried
out. (Not
required if project work is not based on a compan
y/firm).Acknowledgement
List of tables and figures.
Abbreviations/operational definitions used.
Introduction should include the following:
I.

Problem definition
companyprofile too
to a company.

/ statement. This will cover


if the topic chosen pertains

- 5 pages
Research Objectives not more than 5 objectives, U
se KSA
model.
- 1 Pag
e
III.
Research Methodology State the basic and se
condaryresearch design. If it is a sample survey ex
plain, samplingdesign and questionnaire design.
Sources of data andtechniques of data analysis.
3-4 pages
IV.
Limitations of the project study
1 page
.
Chapter
I
Literature revi
ew
Discuss theories, concepts, hypotheses, models etc., underpi
nning the
project work (project report is an application of theoretical kn
owledge inanalyzing a real life problem/issue faced by an organi
zation)
- 15 pages
II.

Chapter II, III &


IVFindings
This is the longest section of the project report. In these cha
pters datacollected will be presented and analysed without dra
wing any inference.Depending on the volume of data presented,
there could be 3 or 4 chapters
in this sectio
n.
at least 40 pages

Chapter V
Summary of Findings
This chapter will be a brief statement of analysis already stated in the
findings secti
on.
- 3 pages

Chapter V
I
Conclusions and suggest
ions

flow table, etc. All figures and tables should appear eith
er in thesame page or the next page in which they are
referred first.Preferably, all figures and tables are to be
placed either at the topor the bottom of a given page.

3 page
s

(total no. of pages must be atleast 80 but not more than 1


50)
Bibliography: References like articles, books, websites et
c., used inthe project work must be included in this section s
trictly following thecitation style (refer MLAs Handbook an
dAppendix
other style manuals)
This will include printed secondary data (only if it is very cri
tical) andany questionnaires used for the study.

References: The references should be numbered serial


ly in theorder of their occurrence in the text and their n
umbers should beindicated within square brackets for
e.g. (3). The section onreferences should list them in s
erial order in the following format.

For textbooks A.V.Oppenheira and R.W.Schafer, Digit


al Signal
Processing, Englewood, N.J.,Prentice Hall, 3 Edition, 19
75.
Proc of IEEE, PAS, Vol 71, Aug 1981, pp 1901-1907.

FORMATTING YOUR PROJECT REPORT


1.
er

Reports should be typed neatly only on one side of the pap


with 1.5 spacing on a A4 size bond paper (210 x 297 mm). Use d
ry
tone Xerox for printing.
The margins should be: Left 1.25, Right 1, Top and Botto
m
2. The total number of reports to be prepared is FOUR. Only o
ne copy is to be submitted to the office.
3.

4.

Before taking the final printout the approval of the c


oncernedguide(s) is necessary and corrections suggeste
d, if any must beincorporated. If the draft is not approv
ed by the guide, the guideis not obliged to sign the report
.
The project report must be paper back bound (sample ava
ilable inthe library) Do not insert transparency sheets in
the report. Do notuse spiral binding.

5. The project report must contain 80-120 pages. But not m


ore than
150 pages.
Outlay of the Report:

The chapters, sections and subsections may be numbere


d in thedecimal form for e.g. Chapter 2, sections as 2.
1, 2.2 etc., andsubsections as 2.2.3, 2.5.1 etc.

Each chapter must be left justified (font size 16). Foll


owed bythe title of chapter centered (font size 18), sec
tions/subsectionnumbers along with their headings m
ust be left justified withsection number and its headi
ng in font size 16 and subsectionand its heading in fo
nt size 14. The body or the text of thereport should h

(Refer style manual, - MLAs Handbook).

The report should be extensive and include descriptions


of workcarried out by others only to the best extent nece
reproduction of material available elsewhere should b
e strictlyavoided. Where short excerpts from published
work are desired tobe included, they should be within qu
otation marks appropriatelyreferenced. Endnote, Footn
m
o taen us ah lo. u l d b e p r i n t e d a s p e r s t y l e

Proper attention is to be paid not only to the technical


contents
ave font size 12. (Times New Roman)

The figures and tables must be numbered chapte


r wise for e.g.:Fig.2.1 Block diagram of a serial b
inary adder, Table 3.1 Primitive

but also to the organization of the report and clarity of th


eexpression. Due care should be taken to avoid spelling and typi
ngerrors. Spell check, Grammar check, must be applied. It sh
ouldnoted that report-write-up forms the important component
in theoverall evaluation of the project.

COVER TITLE PAGE & INNER TITLE PAGE FOR


MAT)

Evaluation of Mutual Fund Performance


A Case Study of Equity Funds of UTI
by
.
.
IV Semester M
BA
Reg.No
..

Guid
e

Project Report submitted to the University of Mysore in partial fulfillment of


the requirements of IV Semester MBA degree examinations 200..

B . N . B a h a d u r In s t i t u t e o f M a n a g e m e n t S
c i e n c e s , University of Mysore, Manasagangothri,
M ys o r e 5 7 0 0 0
6

( Prepared by B.N.Bahadur Institute of Man


agement
Sciences.)