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2010

Sponsor &
Media Kit
The The Grand Dame of them all. One of the country’s
longest running and best loved brewers festivals.

Oregon
The OBF is the northwest showcase of craft
brewing. Held each summer on the last weekend
of July, the festival attracts thousands of beer-loving

Brewers
and beer-buying men and women to its Portland,
Oregon riverfront venue. Some of the most
representative craft beer in the country is served

Festival along with music and local food for a once-in-a-year


experience.
Sponsors and advertisers can take advantage of a
demographic that is synonymous with the craft beer
consumer: young with disposable income.

Oregon Brewers Festival 2010


July 22 – July 25, 2010
Portland, Oregon
Tom McCall Waterfront Park
About the Brewers Festival
Audience
Sponsorships
Program Guide Information
Rates
Mechanical Specs
Contacts
Audience
Portland is a beer lover’s town. More craft breweries
call Portland home than in any other American city.
The Oregon Brewers Festival benefits from this fact
by drawing locals and visitors alike. Nearly half of the
70,000 festival guests are 21-34 years old.

Age Male Female


21-29 20% 23%
30-34 5% 11%
35-39 3% 7
OBF Age Distribution

50-54 55+
45-49 7% 4%
9%

40-44
21-29
11%
42%

35-39
10%
30-34
17%
Sponsorships
For complete OBF Sponsorships enable you to place your brand,
product or company in front of thousands of
information on consumers and some of the country’s most prominent
sponsorships, professional brewers. Whether you are looking for a
contact: particular niche or want to reach the widest possible
audience, a sponsorship package gives you:
−− Association with one of the best loved, most
Mark Reber widely attended festivals in the country.
−− Multiple channels to reach your audience: on-site,
mark@rebers.com online and in promotional activity.
503-703-7969 −− Opportunities to combine traditional and
experiential marketing in a well-targeted
environment.
Sponsorships span a range of activities and costs,
but all deliver an effective and fun experience for
a sponsor’s audience. All sponsorships include
advertising in the Program Guide, distributed to all
festival beer drinkers.
Presenting sponsor--$100,000
The presenting sponsor is exclusive and positioned
prominently in all promotions, signage, website and
festival on-site activities.
Festival sponsor-$50,000
The festival sponsor receives prominent notice in most promotions,
specific signage opportunities and on-site activities.
For complete Tent sponsor-$10,000
information on Tent sponsors receive exceptional visibility at the festival with
their name(s) on the main festival tents.
sponsorships,
contact: Music Stage sponsor-$7,500
The music stage sponsor, ideal for hospitality and entertainment
organizations, provides signage and emcee privileges at the
Mark Reber festivals popular music stage.

mark@rebers.com Mug sponsor-$5,000


Nothing is more ubiquitous at the OBF than the annual festival
503-703-7969 mug. Every beer-drinking patron carries one and it is unique to
each annual festival.
Photo Booth-$3,000
Each photo of a festival guest posted to the website is viewable
online and can be downloaded. Sponsors retain registration
information.
Coasters-$1,500
Sponsor’s name appears on customized coasters used to promote
the festival to pubs and restaurants.
Souvenirs-$5,000
Sponsor’s name appears on the festival sourvenir booth and
festival merchandise.
Signage sponsors-Varies
Customized sponsorships available

Please contact Mark Reber for more information and


for complete details for all sponsorships.
The The official Program Guide is the essential guide
to every beer, every food vendor and every music
act at the Oregon Brewers Festival. It also contains
Program indispensable information about beer styles. And,
it contains the only map, The Tap Map, to the beers
Guide being served.
The Program Guide comes with the purchase of every
mug package.

Informative Complete, fun to read


Portable Sized to fit in the back pocket
Enjoyed The only guide to the festival
Quality Professionally designed and
printed
Coverage 50,000 craft beer lovers
Reach Also available online
Advertising Tap Map 4C Sponsor the map to
every beer on-site
$1,600

Rates Inside Spread 4C Center of the book, two $1,600


full pages
Back Cover 4C High visibility $1,000
Inside Front Cover 4C Opposite the table of $900
contents
Full Page 4C $850
Half-page 4C $650

Deadlines: The Tap Map TRAILER


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June 1 - Space Contact Mark Reber


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reservations for sponsorship details TRAILER


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July 1 - Art work


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OBF_08_BrewMap_FNL.indd 1 7/22/08 10:07:02 PM

Full Page Half-Page Half-Page


5.5 x 8.5 Vertical Horizontal
.125” Bleed 2.75 5.5 x 4.25
x .125” Bleed
8.5
.125”
Bleed

File Specifications
Print-ready PDF or .EPS. All type converted to paths/outlines. CMYK only. No PMS matches.
Advertising and Sponsorship
Mark Reber
mark@rebers.com
503-284-2916 W
503-703-7969 M