James P.

Mercer (Jim)
West Palm Beach, FL 33411

jjlmercer@aol.com

(508) 922-6188

SUMMARY
An energetic, forward-thinking, creative business leader and product developer CEO/COO with high
ethical standards and 20+ years of experience in developing and building multi-million dollar businesses.
Possess the ability to spearhead strategic vision with technical and analytical skills and execution of
business operations. Takes a pragmatic approach to maximizing company potential through creating
innovative products, marketing domestically and internationally, improving cost efficiencies and
continually focusing on process and product improvement.
Innovative Leader
Budgeting/Forecasting

Strategic Planner/Implementer
International Communications

B2B Developer
P&L Analysis
Product Research, Packaging & Pricing

Built a multi-million dollar baby suncare products company

Achieved #1 market share in the baby suncare specialty retail channel, while competing with major
manufactures Coppertone, Neutrogena, Johnson & Johnson, Hawaiian Topic and Banana Boat
A proven record in meeting or exceeding goals in revenue, profitability and market share
The first to develop and launch several unique sunscreen application methods, such as baby scalp,
baby faces and baby towelettes
Consulted with industry scientists and developed new Titanium & Zinc oxide formulas
Developed and implemented successful international distribution in 11 countries. These include
China, Hong Kong, Singapore, Malaysia, Indonesia, Philippines, South Africa, Dominican Republic,
Costa Rica, Panama and Canada
Known for recognizing specific gaps in the consumer sunscreen market and creating products to fill
those gaps
Secured license agreements with Hasbro and Disney Consumer Products
Developed and executed private label products for major retailers generating multi-million dollar retail
sales

PROFESSIONAL EXPERIENCE
President/CEO
Baby Blanket Suncare

Westport, MA

1999 Present

www.BabyBlanketSuncare.com

Built and developed multi-million dollar suncare company that currently sells 30 baby suncare
products, domestically and internationally
Led the formulation and production of sunscreen products in compliance with FDA regulations
through consultation with Dr. Robert Sayre, co-developer of SPF (Sun Protection Factor) system
Directed the P&L of finance, operations, sales and distribution to ensure profitability
Implemented the distribution in 11 countries, including extensive legal and regulatory acumen in
acquiring approval in each country
Provides leadership and critical decision making
Delivers professional and effective presentations to major retailers and companies
Key Accounts include: Babies R US, Buy Buy Baby, Toy's R US, Diaper.com, DrugStore.com,
Amazon, Walmart, Target.com, Walgreens.com, CVS.com, Cardinal Health, AssuraMed
Established relationships with contract manufacturers for packaging, formula composition and
filling throughout the US

President/Consultant
JPM Marketing, Inc., Rehoboth Ma.

1995 Present

Consulted and problem solved with all types of consumer product companies throughout the U.S.
Analyzed company operations, made recommendations regarding business plans, market
feasibility, strategic planning, financial viability, management; pricing, packaging, distribution and
logistics

President/ Principal
Nantucket Gold Suncare (div. of Mercer Group Ltd.), Westport, MA
1988 Present
Successful development of company that sells sun care products as a regional brand in the
Northeast
Directed all aspects of business start-up and development including facility set-up, creation of
products and launching brand
P&L oversight of finances, operations, advertising, sales and distribution
Secured financing and developed logo, formulations, pricing and packaging
Provided management to include hiring personnel, mentoring and evaluation

Principal
J. Little Mercer Company, Rehoboth, MA

www.jlmercer.com

1981 2000

Bought and sold Chemical, Pharmaceutical and Food processing facilities for
manufacturing/processing of chemical, pharmaceutical and food processing determining fair
pricing for the used equipment market
Re-built, sold and transported used Chemical, Pharmaceutical and Food equipment to U.S. and
international buyers
Worked directly with the Chemical, Mechanical, Electrical, and Structural engineers to access
their equipment budget needs and requirements.
Created an extensive data base/mailing list (300K) of prospective Chemical, Mechanical,
Electrical, and Structural engineers
Provided leadership, management, development and mentoring of 20 employees
Provided due diligence with companies throughout the U.S. studying their engineering facility
operations and P&L statements, continually building relationships, negotiating contracts
Managed a 40-acre facility, warehouse storage of equipment, as well as the transportation
logistics of equipment from sellers and to buyers
Served as appraiser for banks to determine worth of buildings, assets and equipment for resale
Produced comprehensive catalogs and mailed to prospective buyers increasing marketing/sales
potential

EDUCATION
B.S. in Business Administration, University of Maine, Orono, Maine June, 1981
Academic All American and Captain of University of Maine Basketball Team
Vice President of Delta Tau Delta Fraternity

COMMUNITY INVOLMENT
Served on the Board of Directors and President of the Boys and Girls Club, Newport, RI 1999 2005
Head Sponsor for Healing Little Hearts Boston Childrens Hospital
INTERESTS
Marketing Business, Mountain Biking, Basketball, Golf and Community Advocacy