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SLEEK KITCHEN WORLD BRINGS THE INTERNATIONAL EFFICIENT KITCHEN

DESIGN & QUALITY AT YOUR DOOR STEP


WE ARE SPECALIST
In kitchen design and execution. In kitchen accessories including baskets, tall units,
corner units, mid-way systems, and more. In kitchen appliances chimneys, hobs,
ovens and sinks. In kitchen hardware and fittings in kitchen cabinets and shutters. In
revolutionary kitchen systems we are specialist in modular kitchens. Offering
solutions for complete kitchens.
Sleek Kitchen World is specialized in designing of Kitchen and marketing of all the
components, hardware required for execution. The designing of kitchen is highly
customized considering the storage and other requirements for Indian families. The
company is well known for quality, reliability and authenticity. It is run by able
management and qualified professionals who are putting their best in every aspects
to ensure customer satisfaction. We wish to offer you entire portfolio from
designing to execution including supply of components at competitive prices. We are
associated with manufacturing units who are equipped with advance machinery and
have facilities to supply branded products for completion of kitchen. Over and above
this we also import from well know companies from China and Europe to give best of
both world.
Sleek International is pioneer in providing of modular kitchen components and
solution in India. They have dealer network for executing orders at different
geographical part of India. Our website www.sleekworld.com will give you more
information about our entire product range and solutions.
M/s Silverline Wire Products Pvt. Ltd. is division of Sleek International who has more
than 25 own showrooms across India for directly catering to the requirements of
kitchen from End Customers, Architects and Builders. We would like to be associate
with you in the situation where your client gets benefited with EFFICIENT BRANDED
KITCHEN and your plans are executed by our specialize team.

Company Profile
Attractive, yet functional.
Elegant, yet durable.
Contemporary, yet warm.
It would be true to say that Sleek has changed the way women cook today. The first
to introduce the concept of modular kitchens with the introduction of wire baskets
as early as 1993, the brand has consistently innovated and refined its product basket
to offer the best at the most affordable rates to the Indian consumer.
Today, the company boasts of the largest network of dealers (450 at the last count),
and 26 exclusive kitchen studios across major metros. With over 15000 kitchens
installed annually, and components supplied to over 9 lakh households last year,
Sleek has proven its claim of being Indias most popular brand.
Sleek has tied up with many International giants including Sige, Technoinox and
BC3 to offer world class quality and workmanship to the discerning Indian
consumer. With orders pouring from Asian living abroad, Sleek is slowing making
its presence on the global map.

Our Infrastructure
Our registered office is at 310, Blue Rose Industrial Estate, W.E. Highway;
Borivali (E), Mumbai and Status Showroom are at 16/17, Blue Rose Industrial
Estate, Western Highway, Borivali East, Mumbai & Jheel Darshan, AS MARG,
Near Powai Police Station, Opp. Powai Lake, Powai, Andheri East, Mumbai.
Our State of the art design centre is of international standards and showcases all our
kitchen types; a visit to this place is a must if you are in Mumbai. We have state of the
Art, manufacturing unit at Vasai, Mumbai, Which is fully owned by the Company. All
our Machinery is 100% imported from Europe to ensure highest standards of our
products. We have highly skilled and trained manpower, sufficient in strength, to
execute projects anywhere in India.
Our presence of Branch offices cum Showroom is pan India.

Company History
Sleek Kitchens established kitchens in the year 2001.
Sleek created a revolution with its world class shutters and innumerable
material options.
Sleek brought imported appliances to the Indian market.
Sleek Kitchen world, Sleeks first exclusive kitchen gallery came into
existence at Borivali, Mumbai in 2003
Sleek Kitchen world, Powai was established, which catered to the consumer
of Eastern Suburban Mumbai in 2005
In the year 2005 Sleek introduced the economic range in stainless steel
baskets with a five-year warranty. The range is called SYNCRO.
The ERB Division (Emerging Retail Business) was established in 2007
This was to leverage the growing mall retail business. A SLEEK showroom
would be opened inside a popular departmental store CROMA, @Home and
SHOPPER STOP.
SLEEK is currently doing more than 15000 kitchens per year.
SLEEK has 24 Company Retail Showrooms all over India.
SLEEK has already exported kitchens to Middle East, Mauritius and Africa.

Our Journey
1996
the journey begun with the marketing of plastic coated wire baskets for household
usage.
1998
The launch of Sleek Kitchen Accessories. Gradually, the pioneer
standardized the accessories industry; making standard products available at most
modular kitchen outlets and hardware stores.

2000
Achieved market leader status in kitchen accessories, spreading its network across
the country.
Product range expanded to offer everything necessary for the complete kitchen
cutlery trays, storage units or utility shelves, wire baskets or merry-go-rounds.
Import of appliances and hardware extending to hobs, chimneys, utility shelves and
exclusive hardware and fittings.
Establishment of the First Franchisee outlet of Sleek Kitchen World Status, in
Borivali, Mumbai.
2002
Pioneered the Total Kitchen Solution Provider concept by setting up its own
manufacturing units and mastering the design installation process.
2004
The leader in the Total Kitchen Solution Provider category.
The largest accessories manufacturer and supplier across the country.
Installations reach the 7,500 kitchens per annum mark. Now in the year 2010 it is
20,000 per annum.
Establishment of the Second Franchisee outlet of Sleek Kitchen World Silverline, in
Powai, Mumbai.
2006-2007
Various Outlets established across India - Pune, Ghaziabad,
Bangalore, Hyderabad, New Bombay.
Sleek in collaboration with various top brands started shop in shop.
In the first year it started with 5 stores with @home brand.
Second year 12 more stores were started in collaboration with @home and croma
brand.
Third year more 10 store came into existence in collaboration with brands like
hypercity, Lifestyle, off the shelves.
Now in all there are 28 shop galleries in top of the line retail outlets.
2008
Sleek started its first panel processing base exclusively for shutters and carcass with
Sleek Furnitech in Udaipur.
Sleek also was associated with one of the India's most respected and powerful
brands - Kitchen Grace, for supplying the high end factory finished kitchen solutions
to the consumers.
2009
Company has been awarded credential ISO 9001-2008.
2010
Company was rated with CRISIL SE 1B - The rating indicates ' Highest
performance Capability and Moderate Financial Strength'.

2011
Company became 115 Crore Group in the 2010-2011 Financial Year.

Sleeks ISO & CRISIL RATING Certificates

Sleeks Associate Companies

 OUR ASSOCIATES - SLEEK FURNITECH HAS REGISTERED 40% GROWTH.


 THEY ARE NOW PLANNING FOR EXPANSION.
 KITCHEN GRACE TOOK UP EXPANSION LAST YEAR.
 THEIR BUILDING IS EXPANDED FROM 10,000 TO 40,000 SQ. FT
 EUROPEAN HIGH-TECH MACHINES ARE INSTALLED & UNDER INSTALLATION.

Sleeks Kitchen Snaps

Sleeks Participations
ACETECH 2010 (BOMBAY EXHIBITION CENTRE) GOREGAON

INDEX 2010 (MMRDA GROUND) BANDRA


INDEX Exhibition 2010
FINISH- High Gloss PU Shutter on imported marine ply
HARDWARE-BLUM (Austria) Drawer system Area-210 sq.ft

Our Investment in Technology and Manpower


The company is constantly investing to improve its quality of technology and
manpower. State of the art installation process is obtained to deliver the efficient
kitchen at different sites. The company is also imparting training to its Sales
Personnel, Engineers and Technicians to enhance their technical skills. All this is
being done to ensure it delivers quality product to its customers in as short a time as
possible, much before deadlines provided by the customers.

Vision Mission Statement


The Company has a Pan India presence and will continue to be innovative and bring
to our erstwhile customers the best Kitchen product and services that is demanded in
the current and future needs of the Kitchen Industry. The Companys in-house
technology is constantly being upgraded in terms of manpower and machinery,
enabling the end user to get the best in terms of products and services. For us each
project site is equally important and we go all out to ensure timely execution of
projects to the satisfaction of our customers.
Our Mission to bring you the worlds finest in modular kitchens.
Our Vision to design kitchens that are creative, distinctive, and unique expressions of your
lifestyle, while also allowing you the choice of designing your own kitchen through the
provision of the best components available.

Quality Statement

Dream kitchens for every Indian

Our Goal
To provide competitively priced yet high quality materials and craftsmanship that
offers with utmost attention to detail - to create an environment that makes you proud.

Our Promise
To consistently deliver the latest products, while achieving progress through design,
innovation and improvement.

Think of the most advanced Modular Kitchen Products and Solutions and you will only think
of Silverline Wire Products Pvt. Ltd. as the division of Indias leading Kitchen specialist Sleek
International, we are an one stop shop for all Modular & Factory Finished Kitchen
requirement. We also collaborate with Architects, Builders & End Clients from an early
stage to ensure the highest quality standards and most optimum solutions in Kitchen.

We provide the turnkey solutions on all types of Modular / Civil / Factory Finished
& Open Kitchen works; we consult on Kitchen Structure in terms of Food culture
and Food habits of the Kitchen user. Also we provide the solutions on Modular
Wardrobes (project basis) and Kitchen Appliances, Shutters & Accessories
individually project wise as required. We also tie-up with different OEMs and supply
them Cabinet Shutters (Doors), Accessories, Baskets & Appliances.

We invite you to visit our BIGGEST SHOWROOM in Bangalore at Hypercity


Whitefield; here we have displayed 15 different types of kitchen. Here you feel the
moment of the baskets & drawers and can the check the quality & types of the
Kitchen Shutters (Doors) as we provide along with your DREAM KITCHEN.