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12 Years of….

Striving to achieve Gender

Equality….

Building Capacity of all levels of female employees….
Impacting lives of their colleagues, families & communities....

12 Years of Empowering Women.
The views expressed in this paper are the views of the authors and do not necessarily reflect the views or policies of the Asian Development Bank (ADB), or its Board of Governors,
or the governments they represent. ADB does not guarantee the accuracy of the data included in this paper and accepts no responsibility for any consequence of their use. The
countries listed in this paper do not imply any view on ADB's part as to sovereignty or independent status or necessarily conform to ADB's terminology.

How it all began….

Career Advancement

Rewarding Excellence

F
R
A
M
E
W
O
R
K

Work-Life Balance

Skill Development

Career Advancement
 Basic English Language & IT Skills
 Leadership Skills
 Iron Lady – Lady Mechanics & Cutters
 Team Leader to Group Leader (TLGL Programmes)
 "Aspire” – Mentoring Programme
 Special Scholarship Awards to Female Executives

 skill & knowledge enhancement training to ensure role effectiveness &
progression

 Basic English Language & IT Skills

 skill & knowledge enhancement training to ensure role effectiveness &
progression

 Leadership Skills

 skill & knowledge enhancement training to ensure role effectiveness &
progression

 Iron Lady

 skill & knowledge enhancement training to ensure role effectiveness &
progression

 Team Leader to Group Leader (TLGL)

 skill & knowledge enhancement training to ensure role effectiveness &
progression

 “Aspire” – Mentoring Programme

 skill & knowledge enhancement training to ensure role effectiveness &
progression

 Special Scholarship Awards

 skill & knowledge enhancement training to ensure role effectiveness &
progression

H M G Herath

- Working Her Way to the Top 1993 – Joined MAS Intimates - Slimline

1994 – Team leader
1997 – Senior Supervisor

1999 – Production Assistant
2000 – Production Executive

2002 – first female Assistant Production Manager at Slimline
2004 – Empowered Woman of the Year Award

2006 – Production Manager

H M G Herath

2010 to date - Plant Manager of Slimline (Plant Employee
Strength: 2500+)
Member of Management Team

Career Advancement

Rewarding Excellence

F
R
A
M
E
W
O
R
K

Work-Life Balance

Skill Development

Work-Life Balance
 Getting More out of Life – Health & Hygiene, Family Planning, Sexual & Reproductive Health
 “Aloka” – Breast Cancer Awareness
 Managing Personal Finances

 Promoting Individual well being through a “Happy Family”
 Awareness and prevention of GBV
 Gender Sensitivity Training for Men

 recognizing and supporting the multiple roles of MAS women

 Getting More out of Life (Health & Hygiene, Family
Planning, Sexual & Reproductive Health)

 recognizing and supporting the multiple roles of MAS women

 “Aloka” – Breast Cancer Awareness

 recognizing and supporting the multiple roles of MAS women

 Managing Personal Finances

 recognizing and supporting the multiple roles of MAS women

 “Happy Family Life”

 recognizing and supporting the multiple roles of MAS women

 Awareness & Prevention of GBV

 recognizing and supporting the multiple roles of MAS women

 Gender Sensitivity Training for Men

 recognizing and supporting the multiple roles of MAS women

Career Advancement

Rewarding Excellence

F
R
A
M
E
W
O
R
K

Work-Life Balance

Skill Development

Skill Development

 Range of Arts & Crafts Classes – tie-dye workshops, sewing, cake
decorating, bridal dressing, make up etc.
 “Abhinandani” – Talent Show

 developing non-work related skills of employees to support personal &
entrepreneurial aspirations and growth

 Tie-Dye Workshops

 developing non-work related skills of employees to support personal &
entrepreneurial aspirations and growth

 Cookery / Dancing / Sewing

 developing non-work related skills of employees to support personal &
entrepreneurial aspirations and growth

 Bridal Dressing / Sari Making

 developing non-work related skills of employees to support personal &
entrepreneurial aspirations and growth

 “Abhinandani” – Talent Show

 developing non-work related skills of employees to support personal &
entrepreneurial aspirations and growth

Lakmalie Perera

- The Blossoming Flower -

1997 – Joined MAS Bodyline as a Trainee Operator
1998 – Jumper Operator

1999 – Production Supervisor
2001 – Quality Supervisor

2003 – Head Supervisor
2007 – Quality Executive

2009 – Empowered Woman of the Year Award
2013 – Started her own Floral Arrangement Business

2015 - Began selling flowers to top market buyers
Lakmalie Perera

2015 - Production Engineering Team

Career Advancement

Rewarding Excellence

F
R
A
M
E
W
O
R
K

Work-Life Balance

Skill Development

Rewarding Excellence

 “Abhimani” - Empowered Women of the Year Awards

 Empowered Women Alumni Forum

 Women’s Day Celebrations

 identifying the contribution made by employees & recognizing their
successes & achievements

 “Abhimani”

 identifying the contribution made by employees & recognizing their
successes & achievements

WOMEN GO BEYOND - EMPOWERED WOMEN

• Total number of empowered women – 252

25%

• Empowered women in the business – 187

• Number of empowered women resigned - 65

75%

Empowered Women in the Business

Resigned

 identifying the contribution made by employees & recognizing their
successes & achievements

 Empowered Women Alumni Forum

 identifying the contribution made by employees & recognizing their
successes & achievements

 Women’s Day Celebrations

 identifying the contribution made by employees & recognizing their
successes & achievements

ADVANCING WGB

Role Model Development
- Diploma in English
- Course in Personality Development

 Empowering Women Through Sport
 Endorsing Gender Equality – open forums and panel discussions on gender equality
at the work place
 Debates on Women’s Rights

taking ‘Women Go Beyond’ to greater heights

 Role Model Development

creating role models for further career development

 Empowering Women Through Sport

creating elite sporting pathways for talented sportswomen and
empowering livelihoods

 Endorsing Gender Equality

 open forums and panel discussions on gender equality at the work place

 Debates on Women’s Rights

taking ‘Women Go Beyond’ to greater heights

Leveling the Playing Field
- Crèches

- Preschools
- Door to door transport

- Free meals
- Nutrition for pregnant women

- Job opportunities for the differently abled
- Ability to resign and rejoin MAS

lending a helping hand to the women of MAS

Gender Break-Down
Work Level
Team Member
Staff
Executive
Manager
General Manager
Functional Director
CEO
MAS / Apparel Board Director
Deputy Chairman
Chairman
Total

Total
49126
5906
4221
1167
168
63
10
5
1
1
60,668

Female
38095
2160
1305
246
25
6
1

41,838

Male Female %
11031
77.5%
3746
36.6%
2916
30.9%
921
21.1%
143
14.9%
57
9.5%
9
10.0%
5
0.0%
1
0.0%
1
0.0%
18,830 69.0%

Male %
22.5%
63.4%
69.1%
78.9%
85.1%
90.5%
90.0%
100.0%
100.0%
100.0%
31.0%

 Women in MAS
Women in MAS
for over 10 years

38095
Staff
2160
Executive
1305
Manager
246
General Manager
25
Functional Director
6
CEO
1

Team Member

1854
547
204

39
3
2
0

 Global Endorsements

In 2011, Chairman Mahesh
Amalean signed the CEO’s
Support for
UN - Women’s Empowerment
Principles.

 Awards & Recognition

Business
organization
supportive
towards
Women
Empowerment
and Leadership
2014

The 2005 AAFA
Excellence in Social
Responsibility (ESR)
Award

 Awards & Recognition
May 2007- MAS Founders ranked 14th amongst 20 Asian Progressives

 Awards & Recognition
2013 - MAS chairman
recognized for
exceptional leadership
in championing
women’s empowerment
and support for the
Women’s
Empowerment
Principles.

 Awards & Recognition
The New Economy recognised “the
culture of inclusion”, and honoured
MAS Holdings “as a pioneer that
adopted and implemented policies,
finances and practices to promote
women in society, and within the
business as associates who contribute
to the success of their enterprise at all
levels in the organisation”

T N S Kumari

The Quiet Achiever
1992 – Joined MAS Bodyline as a Trainee Machine Operator
1993 – Head Supervisor - Production
1994 – Head Supervisor – Production & Quality
1997 – Section Chief – Production & Quality
2000 – Seamless Development Centre, New Jersey, USA
2001 – Quality Executive
2004 – Empowered Woman of the Year Award
2005 – Production & Quality Executive

T N S Kumari

2008 to 2014 - Quality Manager (Responsible for cutting &
production of overall plant)

“MAS believes in empowerment, not because the
world demands it, but because MAS demands it from
itself, and it’s the right thing to do.”
Deshamanya Mahesh Amalean
Chairman, MAS Holdings