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Master of Business Administration- MBA Semester 4
MB0052–Strategic Management and Business Policy-4 Credits
(Book ID: B1699)
Assignment (60 Marks)
Note: Answer all questions must be written within 300 to 400 words each.
Each Question carries 10 marks 6 X 10=60.
Q1. What is strategy? Explain some of the major reasons for lack of
strategic management in some companies?
Answer. 1.) Meaning of strategy- Strategy art of troop leader; office of general,
command, generalship" is a high level plan to achieve one or more goals under
conditions of uncertainty. Strategy is important because the resources available to
achieve these goals are usually limited. Strategy generally involves setting goals,
Q2. Explain the following:
(a) Core competence
(b) Value chain analysis
Answer. a) A core competency is a concept in management theory introduced by,
C. K. Prahalad and Gary Hamel. It can be defined as "a harmonized combination of
multiple resources and skills that distinguish a firm in the marketplace".
Core competencies fulfill three criteria:1. Provides potential access to a
Q3. Describe in brief the following environmental factors which a business
strategist considers:(a) Political factors
(b) Technology

Answer. (a) Political factors: Political factors, in the context of the external
environment in which a business functions, are a type of external constraint acting
upon a business and are related to actions of governments and political conditions in
the location where the business conducts business or seeks to conduct business.
The political factors affecting business are often given a lot of importance. Several
aspects of government policy can affect business. All firms must follow the law.
Managers must find how upcoming legislations can affect their
Q4. Write a brief note on Turnaround strategy?
Answer. Turnaround management is a process dedicated to corporate renewal. It
uses analysis and planning to save troubled companies and returns them to solvency,
and to identify the reasons for failing performance (or decreasing presence and
position) in the market, and rectify them. Turnaround management involves
management review, activity based costing, root failure causes analysis, and SWOT
analysis to determine why the company is failing. Once analysis is completed, a long
term strategic plan and restructuring plan are created. These plans may or may not
involve a bankruptcy filing. Once approved, turnaround professionals begin to
Q5. Define the term ‘strategic alliance’. What are its characteristics and
Answer. A strategic alliance is an agreement between two or more parties to
pursue a set of agreed upon objectives needed while remaining independent
organizations. This form of cooperation lies between mergers and acquisitions and
organic growth. Partners may provide the strategic alliance with resources such as
products, distribution channels, manufacturing capability, project funding, capital
equipment, knowledge, expertise, or intellectual property.
Q6. Write short notes on the following:
a) Competitive advantage
b) Porter’s Competitive threat model
Answer. a. Competitive advantage is a business concept describing attributes that
allows an organization to outperform its competitors. These attributes may include
access to natural resources, such as high grade ores or inexpensive power, highly
skilled personnel, geographic location, high entry barriers, etc. New technologies,
such as robotics and information technology, can also provide competitive advantage,
whether as a part of the product itself

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