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ISSN 1047-8582 Vol. 26 No. 15 FEBRUARY DOUBLE ISSUE 2010 $2.50

Recovery Visible
In Youngstown’s
Riverbend Area
Equipment manufacturers first to
feel effects of stronger economy.
By Dan O’Brien

here is a segment of the Mahoning River as it
flows through Youngstown that abruptly juts
west, then loops around and creates a pocket
where today the first glimmer of an economic
rebound is evident.
This area, known as the Riverbend District, is
home to a small number of machine shops and
equipment manufacturers that are often the first to
feel the brunt of an economic meltdown. But they
are also among the first to enjoy the benefits of a
“It seems that I’m having one of the strongest
starts this year [compared to previous years],” says
Steve Kiraly, president of Kiraly Tool & Die Inc. “The Jack Cottrill, a tube-bending technician at Brilex Industries, programs equipment in the plant to complete the next order.
first couple months are usually the slowest, but we’re “It looks very promising right through spring,” and doing a lot of machine parts for industrial equip-
seeing a real strong start.” Kiraly says. “And that’s when we usually come on ment,” he says.
Kiraly, Brilex Industries and City Machine Tech- strong.” He relates his customers serving the steel, plastics
nologies Inc. are among the businesses here that Kiraly, 1250 Crescent St., manufactures stamping and foam manufacturers appear to be doing very
say the economic recovery appears to be more than dies used in heavy industry and machine compo- well, and business is taking the form of producing
just talk, and report they’re feeling the effect where nents for large pieces of manufacturing equipment. new machine parts. So there’s more work for main-
it counts – in their order books. “We’re building stamping dies for the steel industry See RECOVERY, page 32

‘Industry Needs You’ Steers

Talent to Manufacturing
By Dan O’Brien
manufacturing trades.

orget the anemic want ads in the “We want to dispel the notion that
Sunday paper. Manufacturing is there are no high-paying, high-skilled
poised for a rebound, and when jobs in manufacturing,” says Eric Kar-
it does, it’s going to need all the help mecy, assistant director of work-force
it can get from the next generation of development at the West Central Job
skilled workers. Partnership, New Castle.
That’s the message a consortium of The organization, along with a host
industry leaders from western Penn- of development and private-industry
sylvania wants to convey to young partners, has launched Industry Needs
people considering a career in the See OUTREACH, page 43

Dan Astey, of Precision Manufacturing Institute, shows Cameron Howell a CNC milling machine.
2 FEBRUARY DOUBLE ISSUE 2010 The Business Journal
The Business Journal FEBRUARY DOUBLE ISSUE 2010 3

Inside Rodger W. Platt Dies, Led

Cortland Banks 28 Years
By Dennis LaRue That charisma and likeability, along with his suc-
cess as a lender, prompted his election to Cortland’s

odger W. Platt, who led The Cortland Bancorp board of directors in 1974 and as president of the
from 1974 until he retired in 2005 and bank April 1, 1976. He was elected chairman of the
returned twice as interim CEO, died Feb. board in 1987.
5 in St. Elizabeth Medical Center, Youngstown, of His informal manner caused him to insist on be-
complications from diabetes. ing called “Rodger.”
He was 74. “Rodger truly cared about the employees of the
27-31 Minority Business Roundtable During his tenure as CEO, Cortland Banks and bank,” Gasior says, “and in turn he was respected
its holding company, Cortland Bancorp, experienced by employees, customers, directors and sharehold-
We convene a panel of business own-
the largest growth and highest profitability since its ers alike.”
ers, development and entrepreneurship
founding in 1892, Steve Telego He won, and won over, cus-
experts and community leaders for our
says. Telego is the bank’s human tomers because of “his willing-
Minority Business Roundtable. The stimu-
resources officer. ness to help an individual or
lating discussion produced candid obser-
Under Platt’s leadership, Cort- business in need of a loan, and
vations for readers to ponder.
land Banks grew from three if regulation permitted, he would
offices in Trumbull County and consummate an arrangement on
assets of $67 million to 14 of- the basis of a simple handshake,”
fices in Trumbull, Mahoning, Gasior relates.
Ashtabula, Geauga and Portage To remain relevant and in-
counties and assets approaching dependent, Platt realized Cort-
a half billion dollars. land had to grow, which it did
Platt began his career in bank- through acquisition and building
ing as a teller at the former new offices. He also determined
Trumbull Savings and Loan As- it should do more than accept de-
sociation in Warren. When he posits, lend money and own the
joined Cortland Nov. 1, 1963, low-risk securities in which com-
35-46 Focus on Higher Education the bank had just opened its first mercial banks were permitted to
branch, in Brookfield. It opened invest. Thus, in 1983, Cortland
This edition’s section on higher education a second branch in Vienna not created a trust department that
includes the story of Kent Englehardt, a long afterward. offered a full line of services,
YSU professor who’s written two books on “Rodger was a very likable RODGER W. PLATT Gasior says.
jazz great Charlie Parker. Other topics we man,” says his successor as CEO, And in 1992, when Cortland
cover are college enrollment, financial aid James Gasior. “He had charisma, charm and a sense celebrated its 100th anniversary, Platt showed no
and technical training schools. of humor, which was surely welcomed on those dif- signs of slowing down and every sign that the bank
ficult days when nothing seemed to go right. would continue on its path of growth.
“Rodger had an informal open door policy and In Cortland’s annual report for 2004, the last for
led by example,” Gasior continues. “His door was which he would write the letter from the chairman,
CORRECTION always open to talk about whatever was on your Platt wrote, “As my 70th birthday approaches, my
Our Growth Repor t 2010 er- mind, whether it be work, family or sports, includ- time with the bank grows short.” He was planning
ing his beloved Cleveland Indians.” See PLATT, page 4
roneously repor ted that 1st
National Community Bank of
East Liverpool issued the U.S.
Treasury stock in the first quar-
ter of 2009. It did not. The cor-
rect information was provided to
The Business Journal; the error
occurred during the editing pro-
cess. We regret the mistake.

15 Lou Zona 24 Local.Com

18 Interest Rates 49 BBB Report

23 Media Scope 73 In Search Of

4 FEBRUARY DOUBLE ISSUE 2010 The Business Journal

Platt: Led Cortland Banks 28 Years

From Page 3 Platt remained an optimist about Cortland and he married Oct. 7, 1961, died May 6, 2005. He leaves
not only his retirement but the future of the bank its future. Last fall he told a reporter the bank would a son, Mark R. Platt of Cortland; a daughter, Julie
as well, he assured shareholders. return to profitability before the end of the year and Sheets of North Lima; a brother, Robert M. Platt Sr.
Platt noted the “nine straight years of record expressed confidence in the two men the directors of Cortland; and two grandchildren.
profits” during his tenure, the doubling and dou- had chosen to run its day-to-day operations, Gasior In lieu of flowers, the family asks that donations
bling again of Cortland’s assets, and the technology and Tim Carney. The latter was named chief operat- be made to either the Humane Society of the United
employed to better serve customers. Pointing to the ing officer when the former was named CEO. States, Washington, D.C., or the Akron office of the
wave of mergers and acquisitions that had greatly Platt’s wife, the former Marie Ann Marin, whom American Diabetes Association.
reduced the number of community banks, Platt
wrote, “We remain staunchly independent.”
What kept Cortland Banks independent and
Tubemakers Claim Chinese Dodging Duties
strong, he suggested, “can be attributed to our Chinese pipe and tube producers are evading European Union, Schagrin says. The duties start in
personalized customer service, a hallmark of small- duties on their exports to the United states, in some the triple digits, ranging from 100% to 600%.
town community banks. … While we try to preserve cases by falsifying the points of origin on the ship- “They’re doing it mostly in standard pipe and
the best of the old ways, we also try to provide our ments, domestic producers argue. we’ve seen it in some mechanical tubing” but also
customers with the best of the new ways. … We Representatives of U.S. manufacturers have energy and oil country tubular goods, says Barry
like to think of it as hometown banking with all the brought the allegations to the attention of U.S. Cus- Zekelman, CEO of John Maneely Co., which oper-
modern conveniences.” toms authorities, who say they are looking into the ates Wheatland Tube Co. locally.
Platt was born Sept. 14, 1935, in Warren, a son of reported violations, says Roger Schagrin, who repre- Zekelman says after U.S. producers won the rul-
Harry D. and Olive R. Montgomery Platt. He earned sents the Committee on Pipe and Tube Imports. ing on continuous pipe, the Chinese started calling
his baccalaureate in mathematics at The Ohio State Despite antidumping and countervailing duties their product seamless pipe to circumvent the deci-
University and served in the Army before beginning imposed in 2008 on Chinese-made circular welded, sion. Similarly, fence tubing was called electrical
his career in banking. or standard, pipe and rectangular tubing, Schagrin conduit. “There’s no electrical conduit made to those
Although he retired Oct. 31, 2004, he was twice says domestic producers, particularly on the West standards or sizes, so it was blatant,” he adds.
called back to serve as interim CEO, most recently Coast, last year began to see distributors importing Ship documents were also changed to show that
the last quarter of 2009 after the former CEO left products and containers they claimed were from Chinese products subject to duties were coming
and Cortland was forced to write down or mark to other countries. But the products were arriving on from Oman or Taiwan, “but they didn’t bother to
market a series of investments. vessels coming from Chinese ports, he says. change the product tags on the tubing,” he adds.
Even after he retired, he often stopped by the Companies in China are also advertising on the The dumping is costing millions of dollars and
headquarters on West Main Street “to review the Internet that they can produce “completely false hundreds of jobs, Zekelman says. “I’m tired of telling
daily statement of condition, read the newspaper or documentation” to evade duties not just in the people we don’t have work when we’ve done every-
simply greet his friends,” Gasior says. United States but around the world, including in the thing we can to combat these unfair imports.”
The Business Journal FEBRUARY DOUBLE ISSUE 2010 5


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6 FEBRUARY DOUBLE ISSUE 2010 The Business Journal

Eagle Mechanical Celebrating 20 years in the Mahoning Valley.

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“Thank you” Mahoning Valley from Eagle Mechanical LLC

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The Business Journal FEBRUARY DOUBLE ISSUE 2010 7

Labor Unions Lend Hands (and Coats)

Social services agencies
they’re not, but at times they
assume their characteristics.
By Dennis LaRue

he organized labor movement, especially in the
Mahoning Valley, has a rich history of looking
beyond the aspirations of the rank and file and
helping those who can’t help themselves.
While labor unions are not social-services agen-
cies, they do at times assume some of their charac-
Case in point: the Mahoning-Trumbull AFL-CIO
Union Counselors. In addition to providing coun-
seling services for labor union members, they build
wheelchair ramps free of charge for children in the
Valley whose families who can’t afford one, says Tony
DiTommaso, business representative/organizer for
Ohio and Vicinity Regional Council of Carpenters.
Not just carpenters, he points out, but members of
other skilled-trades unions such as the plumbers
and pipe fitters.
DiTommaso cites the continuing involvement of a
retired business manager for Local 396 of the Plumb-
ers and Pipe Fitters Union, Gary “Rabb” Marinelli.
The counselors also oversee the annual Button-
Up Coat Drive to collect winter coats for children
whose parents or guardians can’t afford them,
Marinelli says. LaFrance Cleaners dry-cleans the
garments free of charge and returns them to the
counselors for distribution.
The warm coats for kids campaign started rela-
tively inauspiciously, recalls Stephen Weiss, owner
and president of LaFrance. “It just sort of started Andy Sinchak of Local 396 of the Plumbers & Pipe Fitters, Blythe Cabin of Local 125 of the Laborers Union, and Lou Chine of the
Plumbers braved two feet of snow Feb. 6 to serve pasta at the Electrical Workers hall in Champion. The fund-raising event, in its
in 2005,” he says, when “a couple of nice ladies fourth year, takes place the Saturday before the Super Bowl. Proceeds buy book bags and school supplies for young children.
from Help Hotline came in here one day” to seek
his help. Weiss relates, and the Mahoning-Trumbull AFL-CIO president of LaFrance says. Collection efforts begin
“When do you want to begin?” Weiss asked Kate got involved, along with churches and soup kitch- in November and run through the end of January.
Huff and Leilani Nelson. ens. “2006-07 saw 1,957 coats collected, cleaned and Shepherd Self Storage of Boardman holds the coats
Next week, they replied. The first year’s effort was distributed,” he says. “That was our biggest year.” at no charge until they’re distributed.
modest, the two women from Help Hotline, along Since then, between 1,200 and 1,300 coats a year Cost to dry clean a coat runs anywhere from $8
with their colleagues, Pam Smith, Cindy Perkins and on average have been donated, cleaned and distrib- to $12, Weiss says, and a back-of-the-envelope cal-
Diane Baytosh, collecting the coats, taking them to uted. “My kids grew out of theirs and we donated culation shows LaFrance donates $13,000 a year in
LaFrance stores and distributing the clean coats. them,” Weiss says. dry cleaning for these children in need.
“Then it got to be too big for them to handle,” Almost all of the coats are in good condition, the See LABOR UNIONS, page 8

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8 FEBRUARY DOUBLE ISSUE 2010 The Business Journal

Labor Unions: Lending Helping Hands (and Coats)

From Page 7 reports, “and served over 950 hot dogs.” The first revisions as priorities change; four to five ramps are
The vice president of the counselors, a staff rep- year saw 175 book bags given away. built every year.
resentative for AFSCME District 8 in Austintown, This year’s picnic is set for Aug. 28. “I go to the address, talk to the people and mea-
Cindy Michael, started an annual pasta dinner held The wheelchair ramps the counselors build “are sure it up,” DiTommaso says. “Most houses have
the Saturday before Super Bowl Sunday that raises done on the members’ time,” DiTommaso notes, two or three steps and you need eight feet of ramp
money to buy book bags and school supplies for with Ace Lumber selling the weather-treated wood for each step, about one foot of ramp for every inch
grade-school students. These supplies – notebook at cost, adds the Plumbers’ Marinelli. of height.”
paper, pencils, rulers, crayons and other art supplies When the union counselors meet the fourth While the counselors prefer a family to own
– are distributed during a Saturday picnic in Tod Tuesday of each month, says DiTommaso, they the residence, they don’t hesitate to build ramps
Park in Warren in late August for children whose review the requests for wheelchair ramps, which on rental properties. DiTommaso must first obtain
parents who can’t afford them. may run as many as 15 although the list usually permission from the landlord and “Landlords are
“Last year, we gave away 290 book bags,” Michael consists of four or five. The list is one of constant usually receptive,” he relates.
The work is usually completed on one Saturday.
The labor donated would run around $1,400 if a
bill were presented, DiTommaso estimates. “Four to

six guys show up and work six to eight hours, the
Carpenters’ business rep says. He tells of the ramp
recently built for an autistic girl. “It was like she had

MS; she was crippled since birth,” he relates.
“It’s really priceless when you saw that little
girl. And the look on her parents’ faces. They ...”
DiTommaso starts to choke up and pauses to regain

his composure. “The mother’s face just lit up after
f you care about quality – commit The Builders: Teamwork. Safety. Manpower. she saw her daughter ride down the ramp for the
to using the best contractors in first time.”
this region’s construction industry: Choose Smart. Choose the Builders. Marinelli is no less emotional about Cindy
Members of The Builders Association of Michael and the role she played in transforming a

Eastern Ohio and Western Pennsylvania. family tragedy into a community effort to furnish
children with school supplies. “Every single penny
We are skilled professionals who offer she raises goes to help children,” he states.
productive results. S K I L L E D P R O F E S S I O N A L S . P R O D U C T I V E R E S U LT S . On Sept. 13, 2005, someone broke into the apart-
ment in Girard of her son’s girlfriend, Lena Cross,
We are veteran craftsmen who complete To obtain a list of association and stabbed her more than seven times before set-
jobs on time, on budget and in a members please call 330-539-6050 ting it on fire, killing their two sons, Mason, 5, and
customer-friendly manner. or visit our website at: Christian, not yet 2. “People and unions started sending us money,”
We support the local construction Michael recalls. “I had bought Mason a book bag for
industry with training and kindergarten. He never got to use it.”
resources so that our project Michael set up an account at Chase Bank to fund
owners get skilled, expert our n k about a reward to whoever turned in the murderer (who
workmanship. Every day. Cu e-poin is yet to be identified or arrested). “I [also] wanted
Bill o stomer t to do something for the community in memory of
f Rig
Mason and Christian,” she continues.
So she started the annual pasta dinner, which
proved so successful that this, its fourth year, it
was moved from the Local 2165 Hall of the United
Steelworkers in Niles to the Local 573 Hall of the
International Brotherhood of Electrical Workers,
Champion, courtesy of business manager Mark A.
Despite the heavy snow Feb. 6, Roland “Butch”
Taylor, Marinelli and other plumbers were there
around 7 a.m. to work in the kitchen. No one, nei-
ther Michael nor the Plumbers, could explain the
origin of the tradition of allowing only men to work
in the kitchen.
Regardless, Marinelli and company were prepared
to serve 130 pounds of spaghetti and sauce provided
by Gia Russa. “The union counselors pay for it out
of their own pocket,” Marinelli states, “and have
ever since the second year.”
The snow dampened the turn out but advance
sales were heavy. As has been the counselors’ prac-
tice, the leftover food was taken to the Dorothy Day
Hospitality House, the former Linton Funeral Home
on the north side of Youngstown.
That building, also a project of the counselors’
giving back to the community, was rehabilitated by
members of the building trades council.
The Business Journal FEBRUARY DOUBLE ISSUE 2010 9

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10 FEBRUARY DOUBLE ISSUE 2010 The Business Journal

Steelworkers Get
Ready to Return
To Jobs at Severstal
By Dan O’Brien needs and demands of the operation.
Electrical classes, courses in
The rank and file of Local 1375 of blueprint reading, crane operations
the United Steelworkers of America and machine operations are all part
are back in the classroom. of the curriculum in 1375’s training
It’s the first step before these work- center. A certain amount of this train-
ers return to OAO Severstal Warren, ing is done on site, inside the mill,
the steelmaker shuttered for a year Calko says.
but gearing up for “There’s a com-
reactivation. “All the training is developed puter lab there and
“There’s a lot of workshops where
training going on and taught by us,” Calko says. we can do a lot
right now,” says “It’s ongoing through the year” of training right
G e o r g e C a l k o , and courses are designed to on the premises,”
executive officer
and training ad-
meet, even exceed, the needs Calko notes.
Local 1375 has
ministrator of Lo- and demands of the operation. also collaborated
cal 1375. “We’re with community
putting them anywhere we’ve got colleges and area work-force-develop-
room.” ment centers.
Severstal officially announced Jan. Another aspect of the program con-
25 that the Warren steel mill, formerly sists of classroom training in the base-
WCI Steel, would restart operations ment of the Steelworkers’ union hall
by the end of the first quarter. The first on North Park Avenue in Warren.
round of recalled workers – specifi- The training offered varies from
cally maintenance employees – were job to job, Calko says. Plumbers and
scheduled to begin work the first week pipe fitters, for example, usually re-
of this month. ceive specialized training as opposed
Just how many will be working to other positions. “It’s customized
by the time the mill restarts remains to each job,” he says. “Some of our
to be seen, union officials say, and members need more training than
those numbers are subject to ongoing others.”
contract negotiations with Severstal. Aside from safety and operations
However, those preparing to soon training, Local 1375 also provides help
return to work are getting up to speed to enhance workers’ skills through its
on safety issues, continuous improve- Institute for Career Development,
ment training and other incidentals Calko notes.
associated with the plant. The union provides tuition as-
At a press conference Jan. 25, Ed sistance and holds for programs that
Machingo, president of Local 1375, respond to members’ requests and
said that members have seized op- answers their needs.
portunities during the yearlong layoff Courses in disciplines such as
to brush up on their skills. engine repair and welding certifica-
“They haven’t been sitting idle,” tion – even cooking classes – are
he says. conducted to enrich the professional
The goal of the union, he says, is and domestic skills of the members
to have all 1,050 of Severstal’s hourly of Local 1375.
workers back on the job. “Many of our members are hunt-
Safety of the work force is the fore- ers,” Calko says, and chefs in the
most concern among the Steelwork- area are often called on to teach food
ers, Calko says. “A steel mill can be a preparation and how to cook.
dangerous place,” he remarks, and it’s “There’s a lot of community sup-
imperative that all employees possess port when it comes to helping our
the knowledge and skills to protect members,” he says.
themselves and their co-workers.
“All the training is developed and CATCH THE BUZZ, the Business Journal Daily
taught by us,” Calko says. “It’s ongo- Buzz, that is. It’s our newscast, anchored by
ing through the year” and courses are Stacia Erdos, that’s posted every afternoon
designed to meet, even exceed, the at
The Business Journal FEBRUARY DOUBLE ISSUE 2010 11

Quality, Safety Mark Trades’ 100 Years

Advances in technology have Crane, also business manager of Local 1871 of
the millwrights and pile drivers, points to a picture
about safe working conditions as never before,
Crane notes. He tells of an old photograph of the
made it possible to do better work on the wall that shows a friction crane once used
to install the piles that support bridges. “Today’s
men building the Stratton Power Station along the
Ohio River. Few construction workers are wearing
in less time with fewer workers. cranes have far less breakdown time,” he comments,
partly because of “the conversion from steam to
hard hats and no one is wearing safety glasses, the
labor leader points out.
By Dennis LaRue diesel. But the soil still sets your speed. In the last And practices taken for granted back then, such
40 to 50 years, we haven’t found a faster way to do as “riding a headache ball – it’s the size of a basketball

ast fall, as the Western Reserve Building & the job, even with hydraulic driving.” and weighs 300 pounds” – have long been retired he
Construction Trades Council prepared to Today’s contractors and unions are concerned See TRADES’ 100 YEARS, page 13
celebrate its 100th anniversary this year,
Secretary-Treasurer Jim Burgham dropped off its last
charter, issued in 1975, to be reframed at Jo-Ann
Fabrics & Crafts in Boardman.
While the old frame showed signs of wear,
Burgham says, the document itself looked fresh. A
couple of days later, a clerk at Jo-Ann’s called to ask
him, “Do you realize you have two older charters
behind your charter?” he relates.
Burgham, also business manager of Local 64 of
the International Brotherhood of Electrical Work-
ers, Boardman, did not. The most recent charter had
been protected so well that the two older charters
inserted behind it looked almost as fresh.
He and Don Crane, president of the building
trades council, were disappointed when they saw
someone had written “void” in large letters across
the original and second charters.
While the documents look nearly new, the “void”
written in black ink on both had turned sepia.
Crane reminisced recently about the council,
composed of 8,400 members in 14 crafts that belong
to 21 locals in Trumbull, Mahoning and Columbi-
ana counties, and was eager to review its 100-year
What is the Western Reserve council was born
in January 1910 in Youngstown as the Youngstown-
Mahoning Building Trades Council and consisted of
nine trades in the American Federation of Labor.
As membership grew and its jurisdiction ex-
panded, Burgham says, the council was issued new
charters to reflect that growth. Membership reached
its apex in the decades of the 1950s, ’60s and ’70s,
Crane says, when it was nearly double today’s.
“Technology has played a huge part” in the de-
cline in numbers, he says.
He offers the operating engineers as an example of
needing fewer people and doing a better job. When
creating the desired grade, the operating engineer
driving an earthmover can look at the dashboard
in his cab, Crane points out. A half century ago,
the driver had to rely on another union member
outside who measured the grade with a stick and
came back to report.
Bricklayers today lay brick much the same
way they always have – “They’re still laying it one
brick at a time,” Crane observes – but they lay
it faster because concrete mixers “are faster and
more mobile” and give the bricklayers a handier
“Cement masons have power trowels to lay floors
so they don’t have to install [flooring] on their hands
and knees,” he continues.
The tradesmen who install drywall “have self-
feeding screw drivers” their predecessors lacked,
Crane says. “The Iron Workers have snorkel lifts and
scissor lifts that allow them to work faster.”
12 FEBRUARY DOUBLE ISSUE 2010 The Business Journal

Trades Council Members

The 8,400 members in the 14 crafts that constitute
the 21 locals of the Western Reserve Building &
Construction Trades Council are:
• Local 84 of the Heat & Frost Insulators union
• Local 744 of the Boilermakers union
• Locals 8 and 10 of the Bricklayers Terrazzo &
Tile Setters Union
• Local 171 of the Carpenters & Joiners Union
• Local 179 of the Cement Masons & Plasters
• Locals 64 and 573 of the International
Brotherhood of Electrical Workers
• Local 45 of the Elevator Constructors union
• Local 847 of the Glaziers union
• Locals 125, 809 and 935 of the Laborers
International Union of North America
• Local 1871 of the Millwrights and Pile Drivers
• Local 66 of the Operating Engineers Union
• Local 476 of the Painters, Sign Painters and
Drywall Finishers Union
• Local 396 of the Plumbers & Pipe Fitters
• Local 71 of the Roofers Union
• Local 33 of the Sheet Metal Workers Union
• Local 207 of the Structural Iron Workers Union
• Local 377 of the Teamsters union.
Don Crane, president of the building trades council, holds the organization’s newly framed charter, issued in 1975.

Laborers’ International Union

of North America ����������������
Affiliated with A.F.L.-C.I.O.


Business Manager Secretary-Treasurer




Vice President Recording Secretary


Executive Board



PHONE 783-3124 • FAX 783-5543
The Business Journal FEBRUARY DOUBLE ISSUE 2010 13

Trades’ 100 Years:

From Page 11
says. A crane operator would transport a construc-
tion worker, who stood on the headache ball and
held onto the chain, to a very elevated workstation.
“You wanted to make sure you stayed on good terms
with the crane operator,” the millwright business
agent says with a slight grin.
Carpenters have guards on their power saws,
Crane continues, and steel-toed shoes are the norm
at heavy industrial sites.
While both the contractors and the building
trades unions “have made a huge commitment to
safety, accidents still happen,” Crane says, noting
”We Can Handle It“
the ironworkers who participated in building Covelli
Centre “were not used to working on bleachers and
two of their members got hurt.”
The first class that novices take when they begin
their apprenticeships is safety. “Apprenticeship
Experienced in all areas of plant
programs begin with safety,” Crane emphasizes.
Depending on the job in the public sector, the gov- maintenance and repair including:
ernment requires either an OSHA-10 or OSHA-30
card, he continues.
The Occupational Safety and Health Administra-
tion has a 10-hour course on general safety and a
• Aluminum Extrusion
30-hour course on specific training in safety, Crane
In the private sector, General Motors Co., for
• Plastic Extrusion
example, is no less insistent on a safe working en-
vironment at Lordstown when it undertakes new • Roll Mills
projects; building tradesmen there hear reminders
on safety every day.
Other changes in the building trades he’s seen • Steel Industry
include more women working in the 14 crafts. “More
are joining,” Crane reports. Both management and
• Metal Stamping Call
male workers “are finding gender is no barrier to
doing the job. … We have women electricians. We Don Crane
even have women pile drivers. … Women are some
of the best workers we have.” • Conveyor – for a list of area
Formal apprenticeship programs were instituted
to replace “learning a trade through your family,” Package & contractors that will
Crane says.
Bulk Handling meet your needs
Many journeymen would not share their knowl-
edge and experience as they strived to ensure that
they, not someone else, would be hired to perform
• Overhead Cranes
the work available.
They might have ensured work for themselves but 330-746-0551
demand for their skills exceeded supply, a situation
that made contractors unhappy.
Hence the apprenticeship programs were insti-
tuted; today the Builders Association of Eastern 740-282-1995
Ohio and Western Pennsylvania funds and jointly
administers the building trades’ apprenticeship
And where a generation ago admission to the
building trades was nearly impossible if an applicant
were not related to a union member, Crane says,
“Nepotism’s gone.” All of the crafts are recruiting
qualified applicants to become apprentices.
LEARN! From Swim Lessons
to Youth Sports Leagues,
From Day Camps to Racquetball,
“Fathers wanted their sons to go to college,” he
The YMCA of Youngstown has
explains, “not deal with the same uncertainty they
faced. … They trained their kids to know they’d be programs for every member
off three to four months of every year,” even in good of the family.
times – longer when recessions struck. It Feels Good To Belong!
That aspect of working in the building trades
hasn’t changed, Crane says. “I’m third-generation,”
he continues. D.D. & Velma Davis
“My father and grandfather were carpenters,” FAMILY YMCA
he says, so he knew what to expect when he joined McClurg Rd. Boardman YMCA
Champion St., Downtown
the millwrights.
14 FEBRUARY DOUBLE ISSUE 2010 The Business Journal

The Valley’s Business Matters

25 East Boardman Street, Suite 306
P.O. Box 714, Youngstown, Ohio 44501-0714
Telephone 330 744 5023
Fax 330 744 5838 • 330 744 0634
Web site:

Publisher Andrea Wood

Assistant Publisher Eileen Lovell
Copy Editor Dennis LaRue
Page Editor Maraline Kubik
Daily Buzz Anchor Stacia Erdos
Videographers Jeremy Lydic
Tony Marr
Mike Moliterno
Senior Reporters Dan O’Brien
George Nelson
Jeremy Lydic
Columnists Monnie Ryan
Lou Zona

Journal Opinion
Photographer Tony Mancino
Rate Comparisons Cara J. McClure
Sales Manager Janet O’Malley
Account Executives Gail S. White
Dan Gonder
Art Director/ Fred Sipe
Community Organizers Merit Praise
Community organizing has been the subject of neighborhoods also play an important role. Decaying
derision, if not scorn, in some quarters since com- homes are incubators for criminal behavior, which
ing to voters’ attention in 2008 when they learned spreads beyond those neighborhoods, and families
of Barack Obama’s background. Regardless, we can’t deserve to live where they can be safe. Crime and
help but be encouraged by the growing role that decay also deter companies from locating here.
emerging organizations such as the Mahoning Val- Those involved with these initiatives are realistic
T he Business Journal is published semi- ley Organizing Collaborative and the Youngstown about the challenges they face. As YNDC’s assistant
monthly (twice a month) in Youngstown, Ohio. Neighborhood Development Corp. are taking in our director, Ian Beniston, notes, it took 30 years for some
Copyright 2010 by Youngstown Publishing Co. region’s redevelopment efforts of these neighborhoods to be where they are today.
The collaborative, for example, has emerged as a “Our work will always be a work in progress,”
All rights reserved. Reproduction or use, with- leading voice in efforts to secure neighborhood sta- Presley rightly observes.
out written permission, of editorial or graphic bilization funds to rehabilitate and, when necessary, That said, in addition to their vision for the area,
content in any manner is prohibited. raze properties in blighted urban neighborhoods. these entities must ensure their long-term viability
The Youngstown Neighborhood Development Corp. if their leaders intend to continue in their roles and
Average Issue Readership: 45,000
has focused its efforts on the neighborhoods of the to expand their scope where needed.
Mail Subscription Rates: $42 for 12 months; largest city in the Valley. YNDC, as it is becoming To date, both entities have depended heavily
$77 for 24 months; $96 for 36 months. known, recently targeted three inner-city neighbor- on the financial support of the Wean Foundation,
Back Issues: If available, $4.75 apiece hoods for reclamation. Both organizations have a philanthropy that provides some $4 million in
prepaid (mailed); $3.25 apiece prepaid benefited from financial support from the Raymond grants annually. The foundation should be com-
(picked up at our office). John Wean Foundation. mended for supporting these worthy endeavors.
We are also impressed with the quality and pas- However, the recession, made worse by the near
Submission Policy: News articles and photographs
sion of the individuals who have taken roles in these financial meltdown, taught us the consequences
may be submitted but cannot be returned. We reserve
the right to select and edit all articles and letters.
organizations. Last fall Presley Gillespie left an 18- economic downturns can have on endowment
All submissions become the editorial property of The year career in banking to become executive director funds; foundation priorities can shift as well. Still,
Business Journal. Submissions may be edited and of YNDC. Before coming on board as a community it is encouraging to see the financial support these
may be published or re-used in any medium including organizer at MVOC, Phil Kidd spearheaded the De- organizations have received. Even more encouraging
Business Journal television and radio reports and the fend Youngstown movement, a grassroots campaign is their community support.
Daily Business Journal Online. grown from the heart, not a focus group, to present Maybe in future campaigns, “community orga-
Locally owned by the a positive image of the city. nizer” won’t be a phrase so easily ridiculed. As the
With so much focus on initiatives to create and 2008 election showed, there is a place for commu-
Youngstown Publishing Co. retain jobs, it is often easy to forget that inner-city nity organizers, even in the White House.
The Business Journal FEBRUARY DOUBLE ISSUE 2010 15


We Carry GOJI
Herbs, Herbs, Herbs! BERRIES
Dragon Herbs


A Lactose-Intolerant �����������������
�� �������������������
� �������������

American in Paris � ����������������

�� ���������
� �����������������
� ����������������
No way could I eat crepes transferred and permanently housed �� ����������������
��� ���������������
or the glorious sauces. in the Butler museum in Howland.
�� ���������������
At the invitation of Soulages, 90
Dermal K Skin

W Clarifying Cream ������������������������� � ���������������

ho would ever have thought years of age, Vince and his wife, Phyl-
that a poor kid from New lis, my wife, Pat, and I flew to Paris s, in ������������������
Heals Spider Ve uises,
, Br
Castle would one day be to attend the opening of the artist’s Stretch Markszema, ��������������������������� Natural
involved in the rescue of a world- major retrospective exhibition at the Burns, Ec
Psoriasis ������������������� Products for
renowned work of art by a famous Pompideau Center and the Louvre. Restless Legg
French artist? And then hobnob with It was one of the most wonderful �����������������������������������
the cultural elite of experiences of my ����������������������������������������
Paris? We lactose-intolerant folk can life. Except for one ��������������
I t h a p p e n e d become quite indignant when thing.
to me, thanks in We all remem- ����������������������� ��������
large measure to a we visit the ice cream freezers ber and love George �������������
good friend, Vince in supermarkets. Gershwin’s “An ����������� �����������������
Bacon, a retired American in Paris” ����������������������� �����������
engineer and president of the board and subsequent Oscar-winning movie ������������������������������� ����������
of directors of the Butler Institute of of the same title starring Gene Kelly. ���������������������������������������������������������� �����
American Art. With sincere apologies to Gershwin,
The art in question is an enormous I introduce you to “A Lactose-Intoler-
ceramic mural by a French master, ant American in Paris,” me.

Pierre Soulages. It was displayed in What could be more cruel than to
an office building in downtown Pitts- be in France, land of rich creams and
burgh and destined for destruction buttery sauces, and unable to partake
before the Butler, headed by Vince’s in any of them?
team, saved it and brought it to Despite my long association with
Youngstown. Later this year, it will be See ZONA, page 16

Warren-Youngstown Urban ���������������


League Redefines Mission

set about reasserting ourselves as the �������������
By Thomas S. Conley �������������������
premier voice for African Americans
Warren-Youngstown Urban League ����������������������������
and other minorities in the Mahon-
President & CEO ing Valley.

W ith a
n e w
The Greater Warren-Youngstown
Urban League traces its history to

con- 1930, when the Warren-Trumbull � � ������������������������������������������������
cept for uplifting Urban League was established as an af-
the minorities filiate of the newly organized National
� � � � �������������������������
we serve, The Urban League. � � � � � � ������������
Greater Warren- Inspiration for the local chapter’s
Yo u n g s t o w n new direction came from the president � � � � � � ������������
Urban League has of the Chicago Urban League, Cheryle

begun forming R. Jackson, the first woman to hold
partnerships with community leaders that chapter’s top position in its 90-
to make that vision a reality. year history.

The Urban League spent much of Although the national Urban
2009 redefining, reintroducing and League is known for its work in social
rebranding itself. Having expanded services, Jackson has a different prior-
into the Youngstown area in 2006 ity: economic empowerment. “Social
after the office there closed, the War- services are needed,” she says. “But
ren-Trumbull County Urban League
became a strengthened entity as we
when you rely on them exclusively,
See CONLEY, page 16
16 FEBRUARY DOUBLE ISSUE 2010 The Business Journal

Zona: A Lactose-Intolerant American in Paris

From Page 15 I understand that there are 10 with a chocolate milkshake. As for affliction.
art and the history of art, I just re- million or so Americans incapable of that baseball game, I was reduced to Would I return to McDonald’s and
turned from my first trip to the “City digesting dairy products, and given listening to the broadcast over the order two Big Macs with extra cheese
of Light.” And, had I eaten the food, it the menus of the restaurants on the speaker system at Forbes Stadium in and sauce or would I be content to
would have been “lights out” for me. Champs-Élysées, it’s obvious that the men’s room behind the left-field stop at my favorite restaurant for
Those of us with the affliction none of them travels to France. bleachers. an extra large dish of fried cheese?
know that our archenemies are any Clearly, no Frenchmen suffer lac- We lactose-intolerant folk can be- Perhaps I’d make my way over to my
and every type of dairy product – but- tose intolerance or there would be a come quite indignant when we visit sister Tina’s home for a nice big dish
ters and creams and cheeses, plain “cream-free” section on their menus the ice cream freezers in supermar- of lasagna or ravioli. But the real-
milk, and eggs, whipped or otherwise. or, better yet, restaurants with cream- kets and discover that only one dairy ity is that the only cheese I can eat
So imagine, if you will, spending a free sections. On the other hand, company is aware that we exist – and these days is soy-based and the only
week in the land of crème brûlée, maybe the toilet business is big in that its awareness is minimal. Our butter I can put on my toast comes
soufflés, crepes and every imaginable France and I’m just not savvy to it. choices are vanilla, vanilla and vanilla from canola oil.
cream and sauce-covered dish that has I was in my late 20s when I first dis- and never can we find lactose-free or On the other hand, perhaps I
ever entered the mind (and digestive covered my lactose intolerance, which low-fat ice cream anywhere. shouldn’t feel too sorry for myself.
tract) of man. my good friend Dr. Tom Detesco de- If it exists, I haven’t come across My mother always reminded me that
Quite simply, had I indulged in the scribes as my inability to digest milk it. I’ll probably have to wait for St. when God closes a door, he opens a
joys and splendors of French cuisine, sugar in dairy products. Peter to distribute it and at that point window.
I would have spent the entire seven Actually, I found out that I had a it won’t matter. Given my love of ice cream, cheese
days in the splendor of la toilette. For problem when I stopped at a McDon- I sometimes dream what it would and cannoli, there certainly is a good
example, had I succumbed to the urge alds on my way to a Pirates baseball be like to be able to walk into a French side to my lactose condition. One
for that slice of strawberry cheesecake game in Pittsburgh and felt my first or Italian pastry shop and ask the clerk could only imagine how overweight
or been tempted by the chocolate ice stomach twinge. for six custard-filled éclairs, two petite I might be, or how clogged my arter-
cream sundae topped with whipped I never would have guessed that napoleons and eight cannoli (filled ies, without this affliction.
cream, it would have been no differ- from that moment on I never again with ricotta cheese). I also engage in Still, Paris would have been so
ent than munching on a delectable could eat that special sauce on a Big flights of fantasy of what I would eat much more fun if I could have put just
package of Ex-Lax tablets. Mac or wash my hamburger down if science could cure me of this cruel one chocolate éclair in my mouth.

Conley: Warren-Youngstown Urban League Redefines Its Mission

From Page 15 the tools for economic and social We presented our chapter’s vi- literacy, Head Start and after-school
you manage people in a problem; success, my staff and I have begun sion last October at our annual din- programs.
you never manage them out of the recruiting “partners for success” in ner where Jackson was the keynote • Economic empowerment.
problem.” the Warren-Youngstown communi- speaker. Nearly 600 people attended, • Health and quality of life em-
Jackson’s goal for Black America ties. These business leaders, clergy making it the most successful in our powerment. We will work to ensure
is “to see more programs that simul- and other supporters will help to history. We unveiled our chapter’s new complete access to affordable health
taneously address create pathways to logo, new Web site ( care for all people.
education, work- Our new mission has a five-point personal success greater-warren-youngstown-urban- •Civic engagement and leader-
force training and for black men and league) and new communication ship empowerment. We want full
entrepreneurship. “empowerment” strategy youths – pathways vehicles. participation by citizens and voters
The success of that must include Our new mission has a five-point in their communities through active
those programs will rely heavily on opportunities for good paying jobs. “empowerment” strategy to enable community service that can lead to
the willingness of community leaders The law firm of Anzellotti, Sper- African Americans and other under- leadership development.
to join the effort,” she says. ling, Pazol & Small and the private served minorities to secure economic •Civil rights and racial justice
I wholeheartedly agree with Jack- transportation firm Community Bus self-reliance, parity, power and civil empowerment.
son’s view that African-American Services Inc. were the first partners to rights. The five points are:
Editor’s Note: In 2004, the author, Thomas
men and youths “are becoming lost sign on as sustaining sponsors. Other • Education and youth empower- A. Conley, and the Warren-Trumbull Urban
in a cycle of hopelessness and under- early partners are Covelli Enterprises, ment. All of our children should be League received the National Urban League’s
achievement.” Valley Foods, Rubenstein Associates well-educated and prepared through top honor – the Whitney M. Young Jr. Leader-
To restore their hope and give them and CCS Trans Inc. college scholarships, early childhood ship Award for advancing racial equality.

Since 1965
������� �������� ������������ ���� ������� �������
������� �� ����� ���������� ��� �������� ������� ���������
• Executive Search & Recruiting
• Outplacement: Individual or Group
• Temporary Staffing, Leasing & Payroll Services
������������������ • Financial Services: Benefits & Pensions

�������������� 5083 Market Street • Youngstown, Ohio 44512

330/ 788-4001 • FAX 330/ 783-3966 • •
NPA - 350+Offices Worldwide
The Business Journal FEBRUARY DOUBLE ISSUE 2010 17


Regional Chamber Report

Economic Development,
Even in Turbulent Year
By Walt Good
Vice President, Regional Chamber
Development, Retention & Expansion
impressive 205,000-square-foot, $64
million project is slated to commence
production in 2010. This complex will
���������� ��������������������

incorporate a high degree of advanced

E ven though
2 0 0 9
manufacturing practices to produce
specialty steel products.
• Throughout the year, work

yielded significant took place on $350 million worth of
project news. improvements so the General Mo-
Here’s a look at last tors Lordstown Complex can begin
year’s endeavors production of the Chevrolet Cruze in
that are helping to August. As a result, not only will the ���������������������������������� �������������������������������������
reshape our local facility be producing a highly antici- ��� ������� ��� ���������� ���� ��������� ���� ����� ���� ����� ����� ���� �������
economy this year pated product, it will be a centerpiece
��������� ��� ���� ���������� ��� ����� ������ ���� ���� ����� ��� ������� �����
and beyond. in the firm’s reshaped, worldwide
�������� ������� ���� ������������ ���� ��������� ��� ��� ���� �������� ������ ���
• VXI Global Solutions began manufacturing footprint.
$4 million worth of renovations to • Gearing up for the Chevrolet ��������������������������������������� ���� ���� �������� ��� ���� ������� �����
31,000 square feet in downtown Cruze, Comprehensive Logistics ��� ������ ����� ��������� ���������� �����������������������������������������
Youngstown’s 20 Federal Place. As of plans to invest more than $6 million �������� ���� ��� ���� ����� ��� ���������� ��������
December, VXI employed 250 cus- to assemble components and provide ��� ������ ����� ������ ������ ������ ���� ���������������������
tomer-service representatives, half of just-in-time distribution services to ����� ��������� ���������� ���� �������� ����������������������������������
the 500 that company officials expect GM Lordstown. To help make this �� ���������� ������ ��� �������� ��� �������� ��� ����� �������� �����������
to hire at the new contact center by happen, the state of Ohio pledged $5.3 ���� ���������� ���� �������� ��� ���� ���� ������� ����� ��� ������ ����� ������
the end of 2010. million in financing support. �������� ������������������������������������
• Reinforcement Systems began • Rightly so, much attention was ������� �� ��������� ������ ���������� �������� ��������� ��� ���� ���������
construction in December of its new given to the efforts to secure V&M ���� ��������� ��� ���� ��������� ���� ������ �������� ����� ������� ������
manufacturing and headquarters facil- Star’s proposed expansion at its local ������� ��� �������� ���������� ���� ����� ���� ��� ���� ����� �� ������ ����� ���
ity in Warren. The company, which seamless-steel-tube manufacturing ������������������������������������ �������������������������������������
produces custom-welded wire rein- plant. This project – with an esti- �������������������������������������� �����������������������������������
forcement used in concrete structures, mated value of nearly $1 billion and ���� ������ ����� ������ ���� ����� ����� ��������� ���� ����� ������� ��� ����� ���
will invest up to $28 million to build a a construction impact in the range �������� ����� ����� ����� ��� �������� ����������������������������������������
72,000 square-foot facility and create of 1.2 million square feet – resulted ���� ���� ������ ���� ���� ������ ��� ������ ���������������������������������������
65 full-time jobs. in Youngstown and Girard entering ����� ���� ������� ���� �������� ���� ���������������
• Dearing Compressor and Pump into a cooperative land development ����������������������� ��� ����� ������ ����� �������������
Co. is adding 56,000 square feet agreement. It also resulted in $20 mil- ����������� ����� ���� ����� ����������
to its manufacturing operations in lion in federal and state funds being
��� ������ ��� ���� �������� ��������� ��� ����� �������� ��������� �������
Boardman. Its location in the Valley infused into the area so that a com-
���� �������� ����������� ��� ����� ������ ��� �������� ��������� ��������� ���
has benefited the company given the petitive site could be made available to
discovery of new natural gas reserves support this massive endeavor. ������ ���� ��� ����������� �������� ������������ ���� ��������� ���
in this part of the United States. • Almost lost in the “big news” ������������ ������� ������� �������� �������� ��������� ��������� ���� ���
Dearing’s expansion is slated to add concerning efforts to land V&M’s pre- ��� �������� ��������� ���������� ��� ���� ��������� �������� ����� ���������
jobs to its work force of 90. viously noted proposed expansion was ������� ������ ����� ���� ���� �������� ��������������������������������������
• McHenry Industries is investing the fact that the company built a new ��������������������������������������� ��������������������������������������
more than $4 million to build a new bag house in 2009. With an approxi- ������������������������������������� ��� ���������� ��� ��������� ���������
production facility in Austintown. mate value of $20 million, huge cranes ����� ��������� �������� ��� ��� ���� ������ ��������� �������� ��� ���� ��������� ����
The manufacturer of wholesale signs could be seen from U.S. 422 and state ������ ���� �� ��� ����� ��� ���� ������� ��� ��� ��������� ������ ������� �����������
constructed a 38,000-square-foot Route 711 as this new system, which ���������������������������������� ������������������������������������
building that will make the company’s enhances how the company captures ������������������������������� ���� ������������ ���� ���������� �����
manufacturing operations more effi- operational emissions, was erected. ������ ���� ������ ���������� ����� ��� ������ ��� �������� ����������� � ����
cient and competitive in the industry. • Renovations took place on down- �������� ��������� ��� �� ���� �������� ����������������������������������
This expansion will allow the firm to town Youngstown’s Semple Building. ������ ���������� ����� ������� ���� ��� ����������� � ��� ��������� ����������
double its current square footage. As a result, this 25,714-square-foot ������� ���� ������� ���� ����� ��� ������ �������������������������������
• Patriot Special Metals – formerly building is supporting the growth
known as Republic Special Metals – is of Turning Technologies and Revere
in the midst of completing the first Data. Rebirth of this empty structure ��������������� �� ������������������
phase of plans to create a manufactur- makes it a catalyst for innovation and
ing campus in North Jackson. Patriot’s collaboration.
18 FEBRUARY DOUBLE ISSUE 2010 The Business Journal

February 12,
2-Week Trend APY*

CF BANK (formerly Central Federal S&L) 1 Year 1.50 — .10/

Wellsville 24 Mos. 1.75 — N.A.

CHARTER ONE BANK 12 Mos. .40 — N.A./

5 Year 2.15  .05


Salem 4 Year 2.50 — .18

CORTLAND BANKS 1 Year .75 — .25/

Cortland 5 Year 2.50 — .25

E.S.B. BANK 1 Year .80 — .30/

Ellwood City, Pa. 4 Year 2.15  .30


1 Year
4 Year
.85 —
1.90 —

Write���������� FIRST MERIT BANK

New Castle, Pa.


Hermitage, Pa.
1 Year
2 Year

1 Year
5 Year
.35 —
.90 —

.50 —
2.25 —

���������������������������� 1ST NATIONAL COMMUNITY BANK 1 Year 1.00 — .20/
������������������������� East Liverpool 37 Mos. 2.38 — .40

����������������������� FIRST PLACE BANK 6 Mos. .45 — .25/

.90 
���������������������������� Boardman 12 Mos. .25

������������������������ HOME FEDERAL

1 Year
3 Year
1.00 —
1.81 —

1.50 —
HOME SAVINGS 12 Mos. Minimum $500 .35/
Youngstown 5 Year 2.75 — .35
Minimum $500

HUNTINGTON BANK 1 Year .57  N.A./

Youngstown 4 Year 1.35  N.A.

KEYBANK 1 Year .10 — N.A./

������������������������ Youngstown 3 Year
5 Year
.85 —
1.85 —

������������������������������ MIDDLEFIELD BANKING COMPANY 1 Year 1.00  .35/

���������������������� Cortland 13 Mos. 1.26  .65
2 Year 1.76 

PNC BANK 1 Year .60  N.A./

Youngstown 48 Mos. 1.25 — N.A.

PNC BANK 1 Year .60  N.A./

Conneaut Lake, Pa. 5 Year 1.55 — .05
��������������������������������������� US BANK (formerly Firstar Bank) 1 Year .30 — N.A./
�������������������������������� Boardman 59 Mos. 3.10 — .10

������������������� *Annual Percentage Yield Arrows tell whether rates rose or fell since last issue. Dashes indicate “unchanged.”
Every effort is made to ensure the accuracy of The Business Journal compilations. Rates are subject to change without notice and should be
confirmed with the individual financial institution before entering into transactions. ©2010 Youngstown Publishing Co. All rights reserved.
The Business Journal FEBRUARY DOUBLE ISSUE 2010 19

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20 FEBRUARY DOUBLE ISSUE 2010 The Business Journal

February 12,
2010 Credit Union Rates
INSTITUTION Term APY Minimum Term Rate Type Down Payment Term Rate, 2-Wk Trend Fees

ASSOCIATED SCHOOL 1 Year 1.00 — $1,000 Up to 48 Mos. 5.25 Fixed 20% 15 Year 5.00 — 2+200
EMPLOYEES 2 Year 1.75  $1,000 Up to 66 Mos. 5.50 Fixed 20% 20 Year 5.25 — 2+200

FIRST CHOICE COMMUNITY 1 Year 1.65 — $500 Up to 48 Mos. 5.65 Fixed 20% 15 Year 5.50 — 2+200
(formerly RMI CO. EMPLOYEES) 2 Year 2.00 — $500 Up to 60 Mos. 5.65

OHIO EDISON/ 1 Year 1.00 — $1,000 Up to 48 Mos. 5.70 Fixed 5% 15 Year 4.625 — 0+costs
PENN POWER 2 Year 1.76 — $1,000 Up to 60 Mos. 5.99 Fixed 5% 30 Year 5.25 — 0+costs

SEVEN SEVENTEEN 1 Year 1.00 — $1,000 Up to 48 Mos. 5.99 Fixed 5% 15 Year 4.375 — 0+costs
2 Year 1.75 — $1,000 Up to 60 Mos. 5.99 Fixed 5% 30 Year 5.00 — 0+costs

STRUTHERS FEDERAL 1 Year 1.00 — $1,000 Up to 48 Mos. 6.00 N.A. N.A. N.A. N.A.
2 Year 1.51 — $1,000 Up to 66 Mos. 6.00

YOUNGSTOWN CITY 1 Year 1.00 — $2,000 Up to 60 Mos. 5.99

EMPLOYEES FEDERAL 2 Year 1.56 — $2,000 Up to 72 Mos. 6.99 N.A. N.A. N.A. N.A.

Arrows tell whether rates rose or fell since last issue. Dashes indicate “unchanged.” Rates are subject to change without notice and should be confirmed before entering into transactions.
©2010 Youngstown Publishing Co. All rights reserved.

�� ���������������������������������������
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The Business Journal FEBRUARY DOUBLE ISSUE 2010 21

Successful Burns Fire Up Sydney Sales

Soy candles burn soot-free, Midwestern farms. So, she says, her company helps
support the backbone of America rather than foreign
“We like them,” he continues, “because it’s the
type of thing we look for. We look for things that
are biodegradable and derived oil companies. are made local. We want to be different and offer our
Paraffin wax, she explains, is derived from pe- customers more unique things.” Lynn says he and
from American soy beans. troleum. his customers also appreciate “the pride [Sydney
By Maraline Kubik The 100% cotton wick Sydney Candle Co. uses, Candle Co.] puts into
Olejnik continues, ensures there is no release of toxic their candles”

B ecki Olejnik started Sydney Candle Co. in materials, such as lead, a common problem with and the ser- See, CANDLES
a crockpot – a crockpot that still sits on a candles that use wicks reinforced with a wire core. vice the page 22
counter in the back of her manufacturing plant High-quality fragrance oils that blend uniformly company
in Cortland, Olejnik’s hometown. into the wax ensure Sydney Candles retain their aro- provides,
While that crockpot may serve as a reminder of mas from the first burn to the last, Olejnik adds. visit-
the company’s humble beginnings, it also symbol- Candles come in pint-size Mason jars – an eight- ing the
izes the personal care and commitment that go into ounce, half-pint size will be introduced this spring farm
every candle Olejnik’s company makes. – topped with an old-fashioned-looking screw-off market
Every candle is hand-poured, eliminating glitches lid. So, Olejnik says, even the packaging is envi- at least
that could occur with machinery in fully automated ronmentally friendly. The aluminum lids are 100% once
factories, and ensuring the unique look and home- recyclable and the jars can be washed and used for every
made appeal of Sydney Candle Co.’s products. canning – even the labels peel off easily.
Inspired by her sister’s love of candles, Olejnik Customers appreciate the quality of Sydney
got the idea to go into the candle business after visit- Candle Co. candles, observes Bob Lynn, manager of
ing a shop her sister frequented. After admiring the White House Fruit Farm in Canfield, one of several
candles made there, she arranged to buy a wholesale area retailers that carry the line.
lot that she could resell at craft Sydney Candles are sold at farm
shows. markets and gift shops throughout 15
Then, her dad, Rich Conti, states, and the list is growing.
a retired salesman, suggested When Olejnik’s husband, Anatole,
she make the candles herself
as a means to boost her bot-
tom line.
� suggested Lynn offer the candles for
sale at his farm market, Lynn says he
informed him that candles don’t sell
If she were going to make well there. Then he pulled out a box
candles, Olejnik says, she of candles that had sat on the shelf so
wanted to make the best can- long they were faded and discolored.
dles possible. But, Olejnik’s husband believed in
So, she began experiment- the product and offered to give full-size
ing, melting different types of candles to Lynn’s employees as samples.
wax in her crockpot and mix- Soon thereafter, Lynn’s employees started ask-
ing in a variety of scented oils. The ing where they could buy them. That was four or
best candles, Olejnik says, were those she five years ago, Lynn says. Now, Sydney Candles are
made using 100% soy wax – made by hydrogenat- among White House Fruit Farm’s hot-sellers.
ing soybean oil – and 100% cotton wicks. “Soy [candles] are popular right now because
Soy wax burns at a lower temperature than paraf- of how long they last. And these smell really good.
fin-based candles so they last longer, she explains. People really like them. I see them taking the lids
Even more important – because soy burns soot-free off all the time and smelling them. And they like
and is biodegradable – soy candles are much cleaner, the price,” Lynn says.
Olenjnik says, and are more healthful to burn in-
side a home or office. She also likes that soy used Becki Olejnik, founder of Sydney Candle Co. in Cortland, holds
to make the wax is grown by American farmers on two popular fragrances: Oatmeal Cookie and Mulled Cider.


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22 FEBRUARY DOUBLE ISSUE 2010 The Business Journal

Candles: Made in Cortland, Sold at Shops in 15 States

From Page 21 sells well year-round.” specializes in country décor and has been selling
month to restock and change the display so it’s in While her customers seem to be attuned to the Sydney candles about a year.
line with the season. fact that soy candles “are better for you,” Axiotis The line is “equally as popular as our other
At Kraynak’s in Hermitage, Pa., Sydney Candle says, “I don’t think people really know they’re made candles,” Hall says, and appeals to customers not
Co. candles are the top-selling candle line in the here until they pick them up and look at them.” only because they are made in the United States,
store, reports Renny Heath, manager of the gift Just the opposite is true at Country Cobwebs in but because the Mason jars fit the country décor.
shop. “At first, I was unsure whether we would want Warner, N.H., where customers are “absolutely” They’re also nice for men, Hall adds, because they
a soy line [of candles] in the store,” she says, “but aware that Sydney Candle Co. candles are made in aren’t too flowery and feminine.
our owner thought it would be a good idea.” That the United States. Sydney Candle Co. also offers candles for fund-
was about three years ago, Heath says, describing “We try to carry only things that are made locally raising activities, including a special “Survive!”
current demand for Sydney candles in her store as or in the United States,” explains Linda Hall, who candle, sales of which benefit the American Cancer
“phenomenal.” works part-time at the store. Country Cobwebs Society’s Relay for Life.
Customers love that they are “clean, smell won-
derful and are made in the United States,” Heath
observes. Pamphlets and signage on the display
state that Sydney Candle Co. candles are made in
Cortland, Ohio, of 100% soy, she notes.
Heath says she also appreciates knowing that the
family behind the candle company “has taken great
care to make it the best product possible.”
“It’s always nice to know that there are people
who have a dream,” she says. For the Olejnik family,
Sydney Candle Co., named after Becki and Anatole
Olejnik’s daughter, is their dream. “They are such
nice, wonderful people, you feel like you’re helping
them by purchasing their candles. It’s a personal
connection,” she says.
Among Kraynak’s customers’ favorite Sydney
Candle Co. candles is Birthday Cake, a pink candle
with white “icing” that smells like a cake, Heath
reports. The gingerbread and pine-scented candles
were popular during the winter holidays and Heath
says she expects a new scent, Strawberry Shortcake,
to be introduced this spring, to also be popular.
“Their scents are great,” agrees Kitsa Axiotis, co-
owner of The Mocha House in Warren, which has
been selling Sydney Candle Co. candles two years.
“The seasonal scents always do well,” especially
around Christmas, Axiotis says. “Oatmeal Cookie

Sydney Candle Co.

Products: Handcrafted soy candles
Founder: Becki Olejnik
Headquarters/Manufacturing: Cortland, Ohio
Year Founded: 2005
Number of Employees: 8
Number of Off-Site Sales Representatives: 5
Trumbull County Retailers: Cindy’s Health and Vi-
tality, Gorant Candies, PV Bookstore, Klingemier’s
Sparkle Market, Great Harvest Bread Co., Spalon
of Sara Morris, Tara Mia Salon, The Mocha House,
Bockelman’s Landscaping and Garden Center,
Furniture Décor & More, Heritage Florist, Sparkle
Market, Brine Pharmacy, Churchill Commons Giant
Eagle, Mary Yoder’s Amish Kitchen, Brew Basket
Café and Gifts, Amish Country Farm Market.
Mahoning County Retailers: The Mocha House,
White House Fruit Farm, Pro-Touch Massotherapy.
Columbiana County Retailer: The Supplement
Mercer County, Pa., Retailer: Kraynak’s.

Source: Sydney Candle Co.

The Business Journal FEBRUARY DOUBLE ISSUE 2010 23


Media Scope
Kindle? Give Me a Book!
Will kids read more, Forrester Research forecasts e-read-
er sales will double to six million units
or develop a ‘deep this year. Meantime, the president of
reading’ problem? Simon and Schuster believes the iPad
will push the e-reader market higher,

here’s nothing like a good book. changing the print industry the way
Not just a good story, but a iTunes revolutionized the music in-
good book. I mean the feel of it, dustry – and possibly breathe new life
the smell of it. And if it’s been read a into newspapers and magazines.
hundred times before, even better. I like to think the Kindle might
Why do I bring this up? Because spur kids to at least read something
with the explosion in this age of cell
of the Kindle e- I wonder if one day books will p h o n e s , v i d e o
reader and now the be found only in personal col- g a m e s , i P o d s ,
iPad, I’m left won-
dering if reading
lections or something called the computers,
mention TV.
not to

a genuine hard- Smithsonian Museum of Books. But recently the

bound book with boss of Google ex-
real pages to turn will soon become a pressed concern that children growing
lost pleasure. up in the mobile instant-information
As a child, I was a bookworm. Any- age would develop a “deep reading”
time I had to travel in the car with my problem. Eric Schmidt observed, “As
parents, I’d be in the backseat with my the world looks to these instantaneous
nose in a book – even if it was just to devices, you spend less time reading
the grocery store. all forms of literature, books, maga-
I remember being caught up in zines and so forth.”
Alfred Hitchcock and The Three Inves- Fortunately, my 12-year-old daugh-
tigators series. It was about three boys ter has followed in my footsteps, also
who set up a private investigation relishing the time she can spend away
agency in a trailer with a secret tunnel from her little brother and reading a
entrance in their uncle’s junkyard. I good book in her room.
felt as if I was there searching for every
clue in each dangerous situation.
In fact, initially reluctant, I read
the vampire series “Twilight” with her ���������
Some of my other favorites were
Charlie and the Chocolate Factory,
to make sure it was age-appropriate.
I consequently got hooked and blew
The Hobbit, A Wrinkle in Time, Little through the entire series without stop- ��������������������
Women, Judy Blume’s Are You There ping. It gave us something to bond ���������������������������
God? It’s Me, Margaret. over and talk about and gave her the ��������������������������
I loved going to the library and opportunity to ask questions about ������������������������
looking through the rows of books. what she didn’t understand. ��������������������������
Unfortunately, with work and kids, Personally, I can’t imagine curling �����������������������
reading for pleasure has fallen by the up in bed with a cozy Kindle on my ��������������������������
wayside. If I’m lucky, maybe I’ll get lap, or using the iPad to shade my ������������������������
through a book on vacation. eyes from the sun as I lie on the beach
With the advent of the e-reader, reading. Or holding my son on my lap,
I wonder if one day books will be Kindle in hand, as we read Green Eggs ���������������������������
found only in personal collections and Ham together. ������������������������
or something called the Smithson- I was recently given my grand- ���������������������������
ian Museum of Books. Tour guides mother’s nearly 100 year-old Bible. ������������������
will tell children on field trips, “They It was among her belongings when ������������
actually had to find a light to read she died last year, its leather cover �������������������������
by at night because they didn’t have worn, but to me, a treasure. I turned
light-up screens!” (OMG!) and touched the pages, imagining her
Amazon, whose profits soared 71% fingers tracing the same passages over
in the fourth quarter, attributes much the years. It made me feel as if she
of the growth to sales of the Kindle. were there with me again.
Founder and CEO Jeff Bezos reports
millions of people now own kindles,
adding, “We sell six Kindle books for
There’s just something about a
good book. The feel of it, the smell of
it, where it’s been and who might have
every 10 physical books.” touched it and read it before you. ������������������� �� ����������������� �� ������������� �� ��������������������
24 FEBRUARY DOUBLE ISSUE 2010 The Business Journal


������ Local Dot Com

Event Planning Online
Don’t waste gas banquet photos alone was enough to
������������ looking at venues; get my attention, so I headed straight
for the “Banquet Information” tab.
��������������� ���������
��� check out Web sites. Roby Lee’s offers seating options
��� ranging from 10 to 450, so our party

��������� uddenly faced with the need to size certainly wouldn’t pose a prob-
����������� ����������������� ����� ��������� find a place for a get-together lem. Although you do need to call for
����������� ����������������� ����� for 25 or so assorted family prices, there are plenty of options to
members and friends, I nearly choose from, including luncheon and
���������� �������������������� ����� panicked. breakfast menus. Several bar packages
First, it was relatively short notice; are available as well.
������� ��������������������������� ����� ������������������ we’d need a place within the next In Warren, DiLucia’s Catering
�������������� couple of months. Second, it needed Service & Banquet Facility can handle
��������������������������������� ����� to be informal and centrally located so groups of 40 – the minimum required
no one would have to drive an exces- – or 300 and anything in between (Di-
sive distance – an important concern I checked out several of
�������������� when the weather is iffy.
What I needed was a relatively
the options, noticing in particular that
the luncheon buffet, which includes
������������ cozy facility that could serve up some two entrees, potato or rice and veg-
munchies and beer on a Sunday after- etable, tossed salad, homemade rolls,
noon. As it turned out, I found exactly coffee, tea and dessert is just $10.95
���������������������������������������������������������������������� what we wanted almost by accident, per person weekdays. Several options
but the worry I felt at the outset made are available for the bar, including a
me start thinking about the best way simple selection of house wine, beer
���������������������������������������������������� to approach the problem. and soft drinks – exactly what we were
Not surprisingly, my first thought looking for.
����������������� was to go online. Because we love Mill If you’re planning an event, don’t
Creek Park so much, I started there overlook the possibility of hosting
��������������� (, and
clicked on the “Reservable Facilities”
link. I found several cabins – some
it at an area restaurant. (That’s ex-
actly what we ended up doing.) The
Springfield Grille in Mercer, Pa., for

������������������������������������ with kitchens, in case we wanted

to have the event catered. Even the
beautiful Garden Café in the visitor
instance, accepts reservations for pri-
vate parties with seating from 30 to 50
(; click on any of the
center, which has a capacity of 48, can company’s locations).
be reserved. What’s good are photos Alberini’s Restaurant in Niles is
that show each facility. another possibility. In years past,
Prices are listed for most; for in- we’ve enjoyed several holiday get-to-
stance, the log-timber Birch Hill Cabin gethers in that wonderful Wine Cellar
near the Lily Pond, which accom- ( Banquet rooms can
modates 48, can be rented for a half seat up to 125; the smaller Tasting and
������ �����������

������ ������ ����������
� day for $95 (the fee is a bit higher for
non-Mahoning County residents).
Aficionado rooms are more intimate.
The banquet menu, room photos and
Another possibility is The general information are posted online,
���������� Youngstown Club, which has a num-
ber of rooms ranging from small
making decision-making easy.
Another possibility is The Fifth
����������������� to large plus plenty of free parking
( Here, lunch
Season Restaurant in Austintown
and dinner buffets go for $14.95 and which has a private dining room that
$24.95 per person with a choice of two can accommodate 16. The banquet
entrees; for three, the cost is $16.95 facility in Mineral Ridge, operated

and $27.95, respectively. The choices by The Fifth Season Restaurant &
are quite extensive and photos of the Catering Co., can handle much larger
rooms help in decision-making. groups. Prices for buffet meals are
������������ Since some of our guests would be
coming from Summit County, another
place I checked is Roby Lee’s Restau-
listed – and be sure to check out the
seasonal “feast” menus.
����������������� ����������������
rant and Banquet Center in Newton Catch the Business Journal Daily Buzz news-
������������������������������������������������������������ cast posted at
Falls ( The gallery of
The Business Journal FEBRUARY DOUBLE ISSUE 2010 25

Bowling for Jobs at Call Centers

Camelot Lanes combines job fair
with social outing.
By Maraline Kubik

ob Smith knows a good idea when he hears
it. So, when the proprietor of a bowling alley
in Detroit told him about a bowling league
that he started to bring unemployed workers
together with employers looking to hire, Smith
wanted to do the same thing at his Camelot Lanes
in Boardman.
The league in Detroit, Smith explains, brings
unemployed bowlers to the alley at the same time
week after week and companies with available jobs
are invited to set up tables during that time to dis-
tribute information and solicit applicants.
When Smith approached the Trumbull, Mahon-
ing & Columbiana Counties One Stop with the idea,
he says employees there were very receptive but
wanted to take it even further. Rather than have the
same unemployed workers show up week after week
to bowl and meet with employers, they wanted to
tailor the invitation to employers in different busi-
ness sectors and jobseekers specifically interested
in careers in those fields. Jobseekers wouldn’t be
asked to join a bowling league, Smith continues, but
would be offered three free games of bowling with
no charge for shoes or balls.
Recruiters Deidre L. Watson of VXI, Judy Russo of West Corp., and Tim Hall of InfoCision, join Bob Smith at his Camelot Lanes.
About 40 jobseekers turned out Feb. 3 for the first
job fair at Camelot Lanes. Thirty unemployed work- not positions vacated by disgruntled or terminated If some of those attending the job fair find work
ers had preregistered and walk-ins were accepted, employees, all three recruiters agree. and enjoy bowling, they may return as paying
says Gene F. Babik, business resource network man- There is some turnover, Russo says, but it is pri- customers, but Smith says his primary reason for
ager for One Stop Ohio. marily the volume of calls coming into West Corp.’s hosting the fair is to give back to the community
Preregistrations were requested, Babik explains, Niles call center that dictates the number of new that has treated him well.
to ensure everyone could have an opportunity to employees to be hired. “If they weren’t here, the place would be dead. I’d
bowl. The bowling alley, he says, could allocate only West handles customer service for AT&T and rather have these people here enjoying themselves
20 bowling lanes for job fair attendees. The other Dish Network. [bowling for free] and maybe getting a job than have
20 lanes were reserved for a senior citizens’ bowling “Nobody gives up their phone and TV, so we’re nobody here,” Smith says, referring to the three
league and other paying customers. not experiencing any decrease in volume the way hours of down time the bowling alley experiences
The first job fair targeted unemployed workers some businesses are,” she says. Demand for those most Wednesday afternoons.
interested in pursuing careers at area call centers. services and the companies that provide service to More than 229 children from an area school were
Recruiters from InfoCision Management Corp., VXI the customers of those providers continues to grow. at the bowling alley until 11:15 a.m., and although
Global Solutions Inc. and West Corp. turned out in Today, Russo observes, even young children have there are a few small leagues that bowl after that,
the hopes of attracting qualified workers. their own cell phones. the bowling alley doesn’t get really busy again until
Over the next month, VXI and InfoCision are Hiring at West Corp. is based on the anticipated the after-school leagues begin, he explains.
each seeking to hire 120 new workers, says Deidre L. needs of its customers, she continues. Training lasts Among the jobseekers who turned out for the
Watson, a recruiter for VXI, and Tim Hall, personnel seven weeks for employees who provide customer event were Ed Brown of Lisbon and Cuevas Wright
coordinator at InfoCision. service to AT&T’s customers, and three weeks for of Campbell.
Each had screened 10 potential employees in the employees who provide service to Dish Network Brown’s been unemployed since October when he
first hour of the event, which took place from noon subscribers. “So it’s not like we can hire them today was laid off from his job at a boarding stable. He’s
until 2:30 p.m. Watson says she scheduled nine of and have them on the job tomorrow,” Russo says. hopeful he’ll land a job at VXI.
those applicants for interviews. Similarly, InfoCision is “always looking for qual- Wright’s been working “side jobs” and as a
Judy Russo, a recruiter for West Corp., says she ity people” to meet growing demand from its cus- bouncer at an area tavern since being laid off from
screened about 15 potential applicants and “all of tomers, Hall says. Turnover at the company, which a job at Little Ceasar’s Pizza. He applied for work at
them” met the employer’s qualifications. While operates call centers in Austintown, Boardman and InfoCision two weeks ago and he took advantage of
she was able to provide the potential workers with New Castle, Pa., averages 7%. the job fair to explore opportunities at West and VXI.
information about West Corp., they must formally Job fairs will be held at Camelot Lanes about once He says he has experience in telemarketing, having
apply for available positions in person at the Niles every two weeks for the next eight weeks. Among worked for a company that sells magazines and mu-
call center or online via the company’s Web site. the business sectors to be featured, Babik says, are sic via telephone while he was living in Illinois.
The same is true for applicants seeking employ- medical services and blue-collar jobs such as welders Wright and Brown, friends who met while attend-
ment at InfoCision, Hall says. and CNC operators. ing classes at ITT Technical Institute, were among a
The call centers are seeking to hire workers to Although Smith introduced the idea for the job handful of jobseekers who took time to bowl. Many
meet the ongoing needs of their clients and most fair, he says he doesn’t expect hosting it will have a of the job fair attendees, Babik notes, didn’t take
of the positions they’re looking to fill are new jobs, direct effect on his business. advantage of the free bowling offer.
26 FEBRUARY DOUBLE ISSUE 2010 The Business Journal
NeilKennedy:Layout 1 12/4/09 9:38 AM Page 1
The Business Journal FEBRUARY DOUBLE ISSUE 2010 27

Cultural Challenges, Higher Hurdles
Roundtable looks at what works, Cobbin: Let’s take the last couple years. We’ve had
some real tough times, particularly small businesses.
Gillespie: Yes. So there has been an increase in
startup minority businesses. And that’s very encour-
what doesn’t and how discussing Rather than depend on trickle-down from banks, it
would have been more helpful had there been some
aging. The problem lies in the ability of minority
businesses to continue to sustain themselves and
racism makes us cringe. direct relationships with the people who [needed
help and the government]. It is obvious right now
continue to grow. A lot of the challenge comes from
an inability to acquire additional capital.
The Business Journal: To what extent have the various that the money the banks got I agree with a lot of Mr.
government programs created to help minorities get [from the government] cer- Cobbin’s points. There aren’t
started in business and level the playing field worked? tainly has not trickled down Presley Gillespie a lot of local lenders that
How can they be improved? Do minority set-asides help to small business. have individual authority.
subcontractors become more competitive, or do they just Early on in my business ‘A business can If they do, their [lending au-
raise the price of government services? career, we dealt with loan have a full- thority] is so low it’s mean-
officers who had loaning
W. James Cobbin, president, CCS Trans Inc.: Yes, authority. Well, the loan time staff per- ingless. …
In terms of the guarantee
the set-asides do help. I have some friends who are officer’s authority was much son do nothing programs, a lot of them are
contractors; it also depends on the type of business greater then than it is today. very expensive for the banks
you’re in. Set-asides help contractors more so than Over the last 20 years it has
but apply for to operate.
a service entity [bus service] such as mine. gotten worse. And the reason the various The government wants
I know a concrete construction contractor in East why is because before when tax-credit banks to lend more money.
St. Louis [Ill.] who benefited from a set-aside. He you had a loan officer with But they also want the banks
started off very small, of course. Through set-asides authority, he got to know certifications.’ to be more profitable. They
he gained enough business, earned enough profit you as an individual, to know also want the banks to be
to buy additional equipment. To make a long story your business ability, to know your character. more risk-averse [which they encourage] by hav-
short, he ended up doing the runways for the Atlanta Now, the loan applications go mostly to the ing additional capital requirements and capital
[Ga.] airport. And he made corporate office some place reserves.
an awful lot of money. else. And they look at your It’s something very difficult to balance. Because
One of my biggest com- T. Sharon Woodberry application and determine of the capital reserve requirements, these programs
plaints is that when set- whether you are qualified become very hard to be profitable. It’s a very tough
asides began, a lot of people ‘My advice just by looking at the paper. situation for the banks. But I’m encouraged that
got them because they were to minority It takes more than that. minority businesses have continued to grow in the
connected, and not neces- state of Ohio.
sarily tempered for business. businesses is, Presley Gillespie, ex- Back in October I was appointed to the governor’s
That has hurt us to some ex- “Network.” ecutive director, Youngstown minority-business advisory council, a brand-new
tent. Because what happened Neighborhood Development commission through the governor’s office and the
is that those not tempered for
That’s the best Corp.: As a former banker I Department of Development. Its primary role is to
business, most of the time, way to find would say that right now it’s advise them on the programs that should be imple-
were failures. out what’s harder for any entrepreneur mented to improve providing capital to minority-
And because of that, [mi- to start a business, regard- business owners.
nority] businessmen have going on.’ less of race, gender, creed, One of the challenges is few people know about
gotten the stigma of being color, et cetera. That’s just these programs because they’re not widely marketed,
failures. And that’s not the case. the economic climate we’re in. particularly at the grassroots level. And when they
So [set-asides] could be good and bad. It depends The minority business community has grown. do know about the program, there’s not a lot of
on who has the determination, the fortitude and In Ohio, it’s grown exponentially. According to the expertise or technical assistance to help them get
ability to do the job. U.S. Census [Bureau], there are 58,600 minority through the bureaucracy. A business can have a
companies in Ohio, a 19% increase since the previ- full-time staff person do nothing but apply for the
Business Journal: To what extent have the various govern- ous survey in 1997. various tax-credit certifications.
ment programs created helped minority entrepreneurs? It’s really a matter of everybody collaborating and
How can they be improved? Are they counting women as minorities in that survey? getting the message out about these programs and
finding ways that these programs can really be more
user-friendly for the end users.
Who’s Who, Participating in the roundtable on minority business enterprise in the Mahoning Valley
Jan. 19 at the Holiday Inn-Boardman were W. James Cobbin, president and owner of CCS William Oliver, business consultant in the Ohio
Said What: Trans Inc., Youngstown; Mary Isa Garayua, executive director of O.C.C.H.A., Youngstown;
Presley L. Gillespie, executive director of Youngstown Neighborhood Development Corp.;
Small Business Development Center at Youngstown
State University: I spent 40 years of my life in the
William D. Oliver, business consultant at the Small Business Development Center housed at Youngstown State private sector. So I’m not here to praise govern-
University; Tracey Winbush, president of T-Win Media Group, Youngstown; and T. Sharon Woodberry, director of ment programs for any reason other than what I
economic development for the city of Youngstown. Dennis LaRue and publisher Andrea Wood of The Business believe in.
Journal asked the questions with LaRue editing the verbatim transcript prepared by Tracey L. Berarducci, certi- Minority programs have done a lot of good things.
fied stenographer with David R. Burton & Associates. Tony Mancino took the photographs. See MINORITY BUSINESS, page 28
28 FEBRUARY DOUBLE ISSUE 2010 The Business Journal

Minority Business Roundtable: Cultural Challenges, Higher Hurdles

From Page 27 jumped past that point. Because not only are small businesses competing
Some people have scammed them. And there have A startup business is chasing money at all times. with Wal-Mart; startups compete with everyone else.
been a lot of politics played with them. You send out invoices and wait for your money. And that’s a problem when it comes to the minority
But the results reflect the fact that the programs You put up your personal collateral to secure your community. So how do you [achieve] leverage?
have worked, and continue to work. And I also agree business purchases. It’s your livelihood and you’re The government [is interested only in numbers
100% about the marketing – if that’s the right term using everything that you have because you’re in- that show minority businesses are making progress].
– of the programs. Educating the people that are vested in this. It sounds good. And it’s for a political statement.
eligible to participate has been very poor. So by the time you get to the bank, and you meet
The federal government in general, and the state this guy sitting in an office and he’s looking at you T. Sharon Woodberry, director of Youngstown’s
of Ohio have not done a great job to get the word out and saying, “Well, you don’t pay here; you don’t have Economic Development Office: Just looking at the
about what’s available. And that’s a problem. [this requirement] here.” end result and how many minority businesses I
It could be corrected if the state decides to do And you say, “But when I first came to you, I see, that I’ve had the opportunity to work with
something about that. … said this is what I want to do, and this is where I’m – government assistance programs have not been
The banking industry has put us in a box when it going and you told me that I didn’t have the gross very effective.
comes to helping businesses. And it’s getting worse. revenue [to qualify].” I don’t think that’s unique to minority businesses.
It’s just the times; times are bad. And I hope we get Well, I can’t get the gross revenue because I’m It’s trial-and-error; [governments] try to find what
through this as quickly as possible. If not, there’s not a startup. You want me to put up my personal col- type of programs can be put together that businesses
going to be a lot of small business left. lateral to get [a loan]. can benefit from. And in this discussion, minority
It’s not like it was, like Mr. Cobbin was saying, businesses. But what you’ll find is a lot of programs,
Tracey Winbush, president T-Win Media Group where you have a relationship with your banker who particularly from the federal government, that don’t
and host of “Morning Coffee with Tracey and saw you working hard and going after customers. work. They just don’t work.
Friends” on WGFT: There is a difference between a Then you have to have employees. Well, with I don’t know if there’s a lack of practicality in
small business and a startup. When the government regulations and taxes that come with employees, all how they’re applied. But what looks good on paper
looks at small business, they’re looking at people this holds small business back. And, of course, you is much different from what they’re going to do.
earning a certain gross revenue. don’t have a membership in the country club, then When it gets to the implementation stage, busi-
And a lot of times, minority businesses can’t meet you have a problem. nesses just aren’t helped the way they should.
that number because they’re still a startup. And This is the crux for minorities. Yes, we started a I have worked with a handful of sustainable mi-
they’re [in the startup stage] for a very, very, very business. But we can’t sustain it because we don’t nority businesses that are beyond startup. They’re
long time in comparison to their counterparts. have infrastructure to sell and issue invoices and pay just not that common to see.
We don’t have the opportunity to have the sus- your employees, pay for production, pay your taxes. For the most part, when I’m working with black
tainability. So our startup lasts maybe 10 years, You chase money. So what do you do? businesses and Hispanic businesses, we’re looking
where [mainstream] small business has already The market doesn’t make it easy for minorities. at a startup, someone who has a dream. And they

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want to market it. But there’s a lot of obstacles. They What obstacles or challenges do minority entrepreneurs The three buses I’m talking about cost about $1.5
have to find financing. face that white entrepreneurs do not? And what ob- million. That just makes it even tougher. So what
A lot of it deals with personal issues. If you have stacles have disappeared over the last 20 years? happens is that you have to get it long-term and pay
minorities struggling with personal [credit], it’s very out more than you should in interest because you
difficult for them to get moving on a professional Cobbin, CCS Trans Inc: In banking some time ago can’t get the kind of loans you need.
basis because your personal finances have everything there were what they called the three C’s: character,
to do with whether you can start a business and collateral and capability. And I had a real problem Winbush, T-Win Media Group: Looking at black
whether it will work. with it; I must have had versus white, there is an impossible area for net-
I see a lot of challenges. bad character. Because they working: [Minorities] often don’t know the rules
And I don’t know the an- Mary Isa Garayua weren’t using that when it of engagement. Business is done by relationship,
swers. ‘They know came to people of color. even banking.
The city put together a What makes a difference is When the local president of the bank [headquar-
technical assistance pro- what they’re color; color is a factor. Trust tered outside the Valley] calls and says that he wants
gram. The idea was to put d o i n g , a n d is a factor. And character is to give Presley Gillespie a small-business loan, and
dollars toward businesses, a factor. he calls the corporate office and says, “I know this
specifically for minorities they could suc- For a long time I didn’t guy” – he may not have the decision-making power
where they could identify ceed. But then need any money. I didn’t but he has some weight.
maybe an agency and put need to make any loans. The question is: How do we get minority busi-
together a business plan: they try to get But when the time I finally nesses into the boardroom? How do we get them up
How to identify your niche, loans and run did, as things started to get the ladder so that they have access to capital? …
and who you should appeal When they do have set-aside programs, I have to be
to, and what’s your best way into obstacles.’ tough lately, I had accumu-
lated some real estate worth bonded and insured. How do I get in [to compete
of marketing? several million dollars. I had with] white businesses who have been in the estab-
Our way of helping was to provide dollars so that accumulated some assets and equipment worth sev- lishment for over 15, 20, 30 years? They don’t want
they could work with consultants. eral million dollars. Only to find that real estate is me in at all. Not even for the small 7%.
But then you get to that point where you ask, in such disarray that banks are not using real estate How did we allow this to happen? And how do
“Well, what type of services are there? How do you [as collateral] anymore. Especially right now. [To we stop it? That’s what happens when it comes to
find them? Who’s the best person to speak with Gillespie] You’re a banker. Is that true? blacks and whites. We have white companies who
about [a challenge]?” just will not let a minority company in. They don’t
It can get frustrating. [An entrepreneur’s] mind Gillespie, Youngstown Neighborhood Develop- want women in; they don’t want blacks in; they don’t
can spin with all these different things that you need ment Corp.: I wouldn’t say they’re not using it. But want Hispanics in.
just to find out what type of help is out there. certainly they’re discounting the value of it. And we sit there trying to get in. Just let me have
My advice to minority businesses is, “Network.” 7%. You can have the other 93%. And they won’t
That’s the best way to get out there and find out Cobbin: Well, they’re not using it at all, as far as allow you.
what’s going on. It has to be outside your circle, I’m concerned. Because we have real estate, debt-free And you don’t have relationships. And you be-
outside your comfort zone. real estate. We have a large amount of equipment. come frustrated.
You have to go into the mainstream businesses. And I could not find anybody to loan any money on We talk [about the situation with whites in
Find out what they’re doing. Socialize with them either one of those. power]. But when we leave, most of the time there’s
more. The help available may not be just for minori- So here I am, you know, 40 years later, finding no resolve. Nothing changes. And after awhile,
ties. It may be for all businesses. that what I have accumulated is not working. … And frustration comes in. And it goes back to what was
you wonder how long [your said earlier; you just keep on
Mary Isa Garayua, executive director, Orga- money] will last. doing what you do because
nización Civica y Cultural Hispana Americana Inc. The stimulus plan has William Oliver you have sunk everything
(OCCHA): I agree. A lot of the problems in our mi- certainly helped the banks. that you own into your busi-
nority community, and I can speak for the Hispanic But it would have been bet-
‘The bank- ness.
community, is the lack of access. Sometimes you ter used if it had been loaned ing industry
don’t know what’s available. directly to small businesses Cobbin: Tracey is correct.
Some of them come to the agency and I tell them
has put us in That’s what we fight. I’m past
rather than worry about the
where to go. Then when they get all these forms; trickle-down from the banks a box when it that startup stage. But greed
they’re overwhelmed. to the small business. comes to help- remains. It’s alive and well.
We’re talking about someone who wants to start So it’s been weird. And I People fight you for just that
a business by himself. They don’t have a group of just want to say that color ing businesses. little bit of business.
people to help them. does matter. All right. I un- And it’s getting Certainly you guys don’t
When they go in front of the bank, they’re told derstand that it’s tough for all remember House Bill 534,
they’re not eligible for those loans because they businesses. But it’s worse for worse.’ where the city or the county,
might not have the collateral, or enough money for a guy of color. Trust me. or the state, or any state in-
that business. stitution was to spend at least 15% of their aggregate
They know what they’re doing. They want to Mr. Cobbin, can you tell us a little bit about your busi- spending with minority business.
do it. And they feel that they could succeed. But ness? Well, they fight it tooth and nail. And I don’t
then they try to get those loans and they run into know whether you were around when Youngstown
obstacles. Cobbin: Yes. We started in the travel industry. State University was attempting to give me a year
Minority enterprise [programs have] helped a lot And from travel we developed into a transportation of travel [business] to try to balance out that 15%
of people in Ohio, some in Youngstown. But because company. I was in Ivy Office Supply in the early years they couldn’t produce. And then they marched on
the economy is so bad, a lot of them are really suffer- when I was really getting started. the university. So did the travel agents in town, they
ing. Because of this economy they might go down. But for the last 25 years it’s been travel and trans- marched on the university. They accumulated some
I go to some of the areas and I see a lot of His- portation. What makes it really tough is that I need donors who said that they were going to stop giving
panic and African-American businesses that have a bus. I really need two or three now. But they cost Youngstown State University money if they gave my
been there a while. I talk to them and they tell me, almost $500,000 [each]. Amounts count with loans company the travel for that year.
“I don’t know how much longer I’m going to be and banks. Particularly with the minorities. Because It was only 15%. There’s still 85% left. Why are
here,” or “I don’t know what’s going to happen.” the system has not been accustomed to minorities you fighting me for 15%? It’s just enough travel for
You really feel sad. using large sums of money and paying it back. See ROUNDTABLE, page 30
30 FEBRUARY DOUBLE ISSUE 2010 The Business Journal

Roundtable: Let’s Talk About Race Because It Does Make Us Cringe

From Page 29 business. There’s money from the government.” white people and understand that sometimes it’s not
us to get started. They still fight you for the crumbs I just look at them and say, “Look around. Be- race; they’re just bad people.
around here. And that’s the shame in it. cause if you look around, there aren’t that many And so we lock people into this basket and we call
minority businesses. If what you said is true, what’s all white good, and all black good, and all white bad
Woodberry, Youngstown economic development happening? and all black bad – when it’s actually individuals.
office: In the business world, in government, set- And they [suggest], “Maybe [minorities] don’t So we say, “I didn’t get the job because I’m black.”
asides are a dirty word. apply.” I said, it’s not as easy as you think. It’s a “I didn’t get the job because I’m white.”
People don’t want to hear about any portion al- long process. ... We have these perceptions because we don’t
lotted towards minorities. There’s a double standard. In our community, we don’t have a lot of people understand each other’s culture. Whites don’t under-
Because no one in the business world believes that that have money, that could help others trying to stand the struggle of racism. They don’t understand
everything is done based on a set of rules; it doesn’t come along. ... what African Americans have been through. And a
work that way. That’s something we have to realize. We don’t lot of times they don’t care.
A lot of people get jobs because they know some- have the [support structure] a lot of other com- And because people don’t care where I’ve been,
one who works where they work. They have to be munities have. they don’t care where I’m going. And when African
qualified, in some respect. But a lot of it is who you Americans feel you don’t care about who I am, I
know, who can put in a good recommendation. The Tracey, you shook your head “no.” It’s not getting any definitely don’t want to deal with you. ...
programs the federal government puts forward are better? If you brought me home – you know, I’m not
not always about minorities. They may say, we want racist. Well, when is the last time you brought a
to set aside 5% for small businesses. Winbush: No. We’re fighting perception now. black girl home and said you were going to marry
But if they say we have 5% to help a minority, African Americans are fighting perception of the her? How did your family feel?
that’s not acceptable. You find that everywhere, racisms that they have either heard about, read about Even though there are more interracial marriages
whether it’s business, college admissions … or lived. White people are fighting the perceptions of and relationships now, you still see [racism].
But when you talk about race, it’s not something what they’ve heard about, read about or lived.
talked about too often. It makes people cringe. And everyone is afraid to let their guard down and Woodberry: A lot of it is culture [as opposed
find out that maybe it’s not all race. To be friends, to race]. Someone brought up the issue of trust.
Let’s talk about race. Because it does make us cringe. you have to be vulnerable. And nobody wants to put If you are uncomfortable dealing with someone of
Has it gotten any better? Do we cringe less? themselves in vulnerability. another race in your personal life, that’s going to
Throughout my day, I meet people who have transcend into your professional life.
Garayua, Organización Civica y Cultural Hispana never really been in contact with African Americans. You don’t feel comfortable with the black busi-
Americana Inc.: A lot of people have said to me, And so their perceptions of African Americans are nessman making a proposal because, first, he may
“You’re very lucky because you’re a minority. And the what they see on TV or what they’ve read. not have the history that you’re used to having.
minority businesses don’t have any problems getting Sometimes African Americans don’t engage with So you can’t research and see how successful he
The Business Journal FEBRUARY DOUBLE ISSUE 2010 31

has been, how he deals with obstacles or anything When it comes to qualifying for loans, I’m sure I’ve heard all the reasons for that, including in-
like that. That black businessman has had a difficult institutional issues occur that nobody is aware of. come, when a retailer determines whether it should
time establishing himself, moving on, but you can’t But you’ve got to qualify, participate in the program be a profitable market.
learn his history [through the usual channels]. On to get a loan and do all the others things. More and more, Youngstown has a black and La-
top of that, you have the issue of how comfortable tino population. So in terms of the market, and who
he is with you. Winbush: You’re right. we can attract, it’s debatable on whether it’s income
[White and black] families barely know each or race. And a lot of times they go hand-in-hand.
other. They don’t go way Oliver: Thank you.
back. They don’t socialize at Winbush: African Americans spend a trillion dol-
the same clubs. And that’s Tracey Winbush Winbush: It’s improved lars every year. As long as we travel to [stores along
how a lot of business [gets ‘African from the white man’s per- U.S. Route] 224 [in Boardman], it’s OK. But the
done]. ... spective. But from the Af- perception is that if you go into the city, we’ll steal.
You can forgive errors that Americans rican-American man’s per- But in businesses outside the suburbs, white folks
someone has made if you’re are fighting spective, it’s still cloudy. steal, too. [Theft] is a cost of doing business.
friends with them. If you go There’s still a gray area. Retail also has a problem of finding nonresidents
back with them, if you have perceptions of I was gender-specific be- willing to work inside the city.
a history, a relationship, they racisms they cause of black men versus
can mess up. And you look black women; because it Cobbin: Doing business with minorities or with
past it; you understand. have heard makes a difference. whites is the same. One has to be the best in what
But if a black business about, read Black women have an eas- you do. Even so, I have horror stories about when
makes an error, you have just ier time in business versus a I started in business.
isolated yourself. There’s this
about or lived.’ black man when it comes to When I went into the bus business, I had to get
mark on you. dealing with mainstream. PUCO [Public Utilities Commission of Ohio] and
ICC [Interstate Commerce Commission] licenses.
To what extent are your customers and your clientele Why is that? Well, their first step was fighting me on the PUCO
minority? What efforts, if any, have you made to attract license. All of the bus companies in the area came
whites as your customers? Does your line of business Winbush: They’re not as threatening. We had this together and that’s because, of course, they didn’t
make a difference, say running a funeral home, vis-à-vis conversation on my show. Black women are not as want me in the business.
selling cars, running a beauty salon or a nursing home threatening as black men. And so from a white man’s So I had to fight for the license. What I found
view, it has gotten better. It has. But for a black man out in my research [is] there had been black people
vis-à-vis running a restaurant? As for funeral homes, I
trying to climb up the ladder, he still has mud on the in the Youngstown-Cleveland area who had never
don’t know the last time in this town when a black funeral heel that keeps him from gaining access. ridden on a new bus in their life.
home buried a white person or vice versa. When you look at the placement of people on The caucasian companies sent their old buses
boards – even in Youngstown – African-American to the black communities. They got accustomed to
Cobbin: Some things are not going to change. women are more likely to get placed than African- this. And so it was very easy for me [to compete in
Any prudent businessman would not even consider American men. this market]. And all it took was new buses, the best
running his business based on race. Give me a break. buses. And when I did enter, you could hear the ahs
Business is business. Garayua: It’s also about language. Because speak- and the ooohs when people boarded the bus.
It just so happens my business has been one ing Spanish results in a lot of discrimination. I get
where we probably have more caucasians than calls like, “We’re in America. Why do you have How hard is it to identify and hire qualified employ-
blacks. ... your sign in Spanish?” Why ees? How do you compete for
There is institutional racism. Institutional racism do you answer [your phone] the most talented blacks and
is not someone saying, “I don’t like you because ‘Buenos Dias’? W. James Cobbin Hispanics when they can go to
you’re black.” [Instead] your history is held against And then I get the vice IBM or Chase Bank and com-
you [as is] your upbringing, your environment. ... versa. People say it’s good to ‘I understand
Some years ago, I was in food-stamp distribution. know two languages. You get that it’s tough mand a higher salary than you
can afford?
We had literally millions of dollars in food stamp that a lot.
coupons, which are the same as cash. I tried to get Look at all the Mexican
for all busi-
Woodberry: All of my
some insurance to cover my [$4 million in] food restaurants [in the Valley]. nesses. But it’s classmates who graduated
stamps. There’s a lot of them. But worse for a [from college] and earned
When I asked the insurance man for $2 million how many are owned by advanced degrees in any
worth to cover theft, he looked at me like I was crazy. Hispanic persons? To my guy of color. number of fields – they’re
[His implication was] you must be trying to steal knowledge, only one, Casa Trust me.’ not here. Very few decide to
some money. His idea was that I wasn’t supposed Ramirez on Mahoning Av- stay. That’s representative of
to have, or even have access to, $4 million. Period. enue. all races, but even more so in
That’s because of my color. No other reason. And they’re all doing well. the black population.
These restaurants are mostly chains not owned by Some of it is tied to trying to get away from
Oliver: I’m the oldest person in the room, I’m Hispanic persons. So, there’s a perception that His- crime in the neighborhoods that they were raised in.
sure. Things have improved in the last 20 years. panic businesses are doing better than they are. They think they have a better chance somewhere
This conversation in itself is a sign that some things else.
have improved. The issue of minorities doing business with minorities.
We’re having the conversation that never took Is there a perception among white businesses that the Oliver: I agree. I have six kids. Four are gone,
place [before]. Things have improved. Have they minority market is a profitable market? all educated, all doing fine elsewhere. And they’d
dramatically improved to a point where they should? like to come back here. In point of fact, there are
No. Communication is better. There’s more of a Woodberry: It’s difficult to speak on behalf of no opportunities. The opportunities don’t exist.
comfort level of people communicating with minori- someone white and say what their perception is. White, black, Hispanic, right across the board, they
ties. Less sensitivity about offending – and I hope If you look at Youngstown, and how difficult it don’t exist.
I don’t offend anybody – but I certainly don’t walk is to attract investment, we have been successful
around worrying about it. I’m having a conversation in a number of areas such as manufacturing and Winbush: If they come back here, they come back
with a person. We’re talking business. Business is distribution. Retail doesn’t exist, for the most part, so they can get the experience. And as soon as they
business. in Youngstown. do, the outside company swipes them away.
32 FEBRUARY DOUBLE ISSUE 2010 The Business Journal

Recovery: Visible in Youngstown’s Riverbend Area

From Page 1 within the next month.” industries, Kovach says. When these manufacturers
tenance and revisions for existing tooling. The rebound in this cul-de-sac of Mahoning Val- begin to increase orders to recondition their produc-
“Everybody is getting ready to restart, or just get- ley manufacturers is often a good barometer of how tion equipment, it’s a strong signal that their order
ting new production orders,” Kiraly says. the national economy and heavy industry is shap- books are filling up.
With the exception of aluminum extrusion ing up across the country, relates Michael Kovach, “We’re seeing orders picking up all across the
companies – Kiraly says such business is practically president of City Machine Technologies. board,” Kovach notes. “It’s still too early to tell what’s
non-existent at the moment – business in manufac- “We’re usually among the first companies they driving it,” adding the resurgence could be the result
turing sectors across the spectrum seem to be on a call,” Kovach says. of companies catching up on deferred maintenance
sustained upswing. City Machine, on Martin Luther King Jr. Bou- projects. “A lot of mills were decommissioned dur-
“Everything that we make for other companies levard at the entrance of the Riverbend District, ing this downturn,” he notes, “and we’re called on
are components that are for large equipment,” Kiraly refurbishes large equipment used in the steel, to help restart them.”
says. The stamping dies, he continues, are sold to aluminum, food processing and power generation CONTINUES NEXT PAGE
manufacturers in the auto and durable goods indus-
tries, sectors decimated during the recession.
“That market is definitely coming back,” Kiraly
says with confidence. “I’m receiving a lot of vol-
ume inquiries, so there’s a lot of activity out there.”
Manufacturers that produce durable goods such as ����������������������
refrigerators, washers and dryers, and other appli-
ances, for example, have stepped up their business
with the company, indicating consumer demand is
“It’s not like it was two years ago,” Kiraly says.
“But it’s definitely moving in the right direction.” �����������������������������
The company, which employs nine, withstood
the downturn, keeping all nine on the job. “We �������������������������������
eliminated overtime, but we didn’t have to lay any-
body off since we have a diverse base of customers,” �� ���� �� �����
Kiraly states.
If there’s a drawback during this recovery, Kiraly �� ����� �� ����������
says, it’s that he must quote new business aggres- �� ��������� �� ������
sively and therefore anticipate profit margins much �� ���������������������� �� ��������������
thinner than the norm.
“I haven’t quoted rates this low since my first year
in business,” Kiraly says. “But, I think all of us are �����������������������������������������
singing the same tune.” �����������������������������������������
Brian Benyo, president of Brilex Industries,
1210 Crescent St., reports his company is witness-
ing a “fairly broad-based improvement” helped by
orders once on hold, but since given the go-ahead
by customers. Brilex is also taking in a host of new
inquiries and orders.
“We’re not seeing it in all industries,” he cautions,
but expects business to grow and expand outside
the traditional markets of steel and metals and into
green and renewable technology. ®
The company builds and manufacturers new
equipment for heavy manufacturers and employs
about 120, Benyo says. �����������������������������������������������
That number is expected to grow between eight
and 12 positions by the end of this year, he reports,
lending credibility to an improved jobs market in
the manufacturing sector. ����������������������
“We’ve been hiring over the last three months,”
Benyo says. “We have a need to hire people with ��������������
skills – such as machinists – since we’ve installed
some new machinery here.”
Benyo projects that in the coming months the
company could hire three or four new machinists, ��������������
as well as more welders and fitters for the company’s
fabricating operations.
There are also opportunities to develop and mar- ��������������
ket new proprietary products related to renewable
energy, a field that Benyo sees as promising for his �������������������������
business. “We’re starting to see some of this come �������������������������������������������������
to fruition,” he reports.
Benyo would say only that the new product is � �����������������������
������������������ �

a component intended to be used in waste energy

systems, and that the first orders should “come in
The Business Journal FEBRUARY DOUBLE ISSUE 2010 33

company downsized.
“I was out of a job for four months and it was
the first time in 23 years I’ve had to look for a job,”
Herzberger says. “I’m doing a different job than I
did in Cleveland, but people can’t be picky in this
market. It’s gut-wrenching to be out of work.”
City Machine’s rebound also attracted the at-
tention of NBC Nightly News, which featured a
segment on the economy and the company during
its Feb. 5 broadcast. The National Federation of
Independent Businesses referred the company to
NBC, Kovach said.
NBC first contacted City Machine last year when
the company was forced to lay off workers for the
first time in its history, Kovach recalls. When pro-
ducers wanted a story to monitor the rebound, NBC
once again turned to City Machine.
“Last year, the outlook wasn’t good,” Kovach
recalls. Not only were workers placed on layoff,
the company also imposed a wage freeze with the
consent of its workers. By last September, business
started to pick up, and City Machine rebated 2%
of what would’ve been a 3.5% wage increase for its
“Our guys work very hard and have really risen
to the occasion for us,” Kovach says. “We want to
keep our talent.”
Thus far in 2010, overtime is reinstated and
business is back at a normal rate, Kovach says.
Michael Kovach, president of City Machine Technologies, says activity in the Riverbend District is a barometer for the country.
“Inventories are weak all over, so it looks fairly
The company was sufficiently comfortable with elsewhere so, Kovach hired two employees from promising” as companies gun up equipment to
the strong economic signals to recall those employ- outside, and two others retired. boost production.
ees placed on layoff last year, Kovach says. Of the Terry Herzberger was one of the lucky ones. “Our customers are saying they’re optimistic,”
10 on layoff, three were offered their positions back Herzberger was let go from an executive position Kovach says, quickly adding, “There’s nothing
and one accepted. The other seven had found jobs he held with a company in Cleveland when that long-term yet.”
34 FEBRUARY DOUBLE ISSUE 2010 The Business Journal


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The Business Journal FEBRUARY DOUBLE ISSUE 2010 35

Pages 35-45 HigherEducation

Most Students Rely on Financial Aid
Loans, scholarships, grants, may need students who play particular instruments
to fill openings in their jazz ensembles, marching
work-study programs help pay bands or symphonic orchestras, Ruse explains, so
tuition at state universities. scholarships are awarded to ensure the institution
attracts the student musicians required to meet
By Maraline Kubik those needs. The same is true for student athletes
and students in other fields of study where the uni-

L ori Miller, a professional writing and editing

major at Youngstown State University, has two
more years of classes before she graduates.
Student loans make it possible for her to pursue a
college education, but that doesn’t mean she isn’t
versity seeks to attract individuals with particular
attributes or abilities.
Some of these scholarships are renewable year-
after-year, Ruse says, as long as the student maintains
a designated grade point average and successfully
worried about money. completes the specified number of courses.
“I’m completely on my own,” she says, estimat- Need-based scholarships, Ruse continues, are
ing her current outstanding student loan balance awarded to students with the greatest financial need
at more than $30,000. How much it will be by the who also meet certain academic requirements.
time she receives her degree is something she says Financial need is determined by completing a
she doesn’t like to think about. “I hope I get a really, Free Application for Federal Student Aid, or FAFSA.
really good editing job,” she says, so she’ll be able Completing this application is the first step and
to pay it back. “main component that a student and their family
Most student loans require borrowers to begin must do every year,” Ruse says.
repaying what they borrowed within six months of Results of the FAFSA are required to apply for
graduating, dropping out, falling below half-time federal student aid as well as to apply for most
status or otherwise discontinuing their educa- state and college aid. FAFSA results identify stu-
tions. dents who qualify for the federal Pell Grant, Ohio
Although Miller works 30 hours a week between College Opportunity Grant and grants through the
two jobs – she works at Chick-Fil-A in Boardman Pennsylvania Higher Education Assistance Agency.
and at the candy counter in Kilcawley Center – she Sandy Torres, a financial data specialist at YSU, distributes (PHEAA).
says her paychecks aren’t enough to cover her ex- financial aid information in Kilcawley Center.
Colleges and universities are required to estimate
penses. “If I didn’t have [financial aid], I wouldn’t • alternative loans the total cost of attending the institution, Ruse con-
be able to go to school.” • Veterans Administration benefits. tinues. Using this estimate and results of the FAFSA,
Jennifer Tomerlin, a theater major planning to “Scholarships come in two categories,” Ruse says. institutions make financial aid offers to students.
graduate this year, isn’t as hard pressed as Miller, but “Merit-based scholarships are awarded based on a Students and their families use these offers to deter-
she, too, is dependent on financial aid. She and her student’s talent and/or academic ability with little mine how much they must pay out of pocket and to
parents have both taken loans to cover the educa- or no consideration to their ability to pay.” Students compare offers from different institutions.
tion expenses they can’t pay out-of-pocket, Tomerlin must, however, meet the admissions standards of the Students must elect to have their FAFSA results
says. One of their goals, however, has been to incur institution and program they seek to enter. Admis- submitted to every school that accepted them to
as little debt as possible, so Tomerlin says her parents sion standards vary by institution and program, Ruse receive a financial aid offer from each institution.
pay down the Parent-Plus Loan they took whenever continues, and are often very competitive. “Every student is going to be a little bit differ-
they can – when they get a refund on their income Schools award merit-based scholarships based ent and every school is going to be different,” Ruse
taxes, for instance. on the students’ abilities as well as the university’s notes.
As a result, Tomerlin estimates the amount to be needs. The school’s music program, for example, See FINANCIAL AID, page 36
paid back after she graduates will be between $5,000
and $7,000. She hasn’t yet calculated how much her
payments to clear the debt will be.
Financial Aid at Ohio Universities
Both women say they are fortunate to have finan- University Any Aid Federal Grants Avg. Award State Grants Avg. Award
cial aid available, and both are envious of students Youngstown State 84% 42% $3,030 47% $1,451
who qualify for aid that doesn’t have to be repaid Kent State 85% 28% $2,909 23% $1,953
– federal and state grants available to students who
Ohio State 88% 19% $3,205 15% $1,897
meet the criteria for financial need, and a wide range
of scholarships. University of Akron 85% 44% $3,051 31% $1,316
There are six types of financial aid available to Cleveland State 83% 46% $3,178 39% $1,709
students, explains Elaine Ruse, director of YSU’s Bowling Green State 83% 23% $2,932 19% $2,265
office of financial aid and scholarship:
• scholarships KSU Salem 89% 49% $3,005 41% $1,429
• grants KSU East Liverpool 89% 56% $2,768 43% $1,225
• work-study
Source: Performance Report for Ohio’s Colleges and Universities, 2006.
• federal loans
36 FEBRUARY DOUBLE ISSUE 2010 The Business Journal

Financial Aid: Helps Most Students Meet the Costs of Higher Education
From Page 35 more difficult to acquire. receive financial aid with 19% receiving federal
Students who qualify can meet all or some of the Veterans and their dependents – spouses and grants and 15% receiving state grants.
shortfall with work-study programs. Work-study children – may qualify for any of several programs Less obvious forms of financial aid, Ruse notes,
programs provide students whose family incomes designed to help them meet the costs of higher edu- are tax credits and deductions that reduce the in-
fall within a specified range with on-campus em- cation. Benefits include grants as well as low-interest come tax a student or parent must pay, or that reduce
ployment funded through the federal government. and no-interest loans that can be used to cover the the amount of income subject to tax.
These are primarily minimum-wage jobs with flex- costs of tuition, fees, books and housing. The American Recovery and Reinvestment Act,
ible schedules that enable students to work between Meeting deadlines to submit the FAFSA is im- for example, provides families up to $2,500 in annu-
classes, Ruse says. perative, Ruse stresses. She recommends students al tax credits for each student; the Lifetime Learning
Work-study is awarded based on a student’s finan- and parents begin researching sources of financial Credit provides up to $2,000 in tax credits each year
cial need, she notes, and demand usually exceeds aid by the beginning of the student’s junior year in for any student enrolled in eligible institutions.
supply. The primary benefit, she says, is that earnings high school “at the latest.” The priority deadline for
do not count as income when the student applies for submitting the FAFSA is Feb. 15.
aid the following year; wages earned at part-time jobs High school seniors and their parents should Helpful Financial Aid Web Sites
not part of the work-study program are considered submit the FAFSA even if they haven’t decided on a
income when applying for financial aid. college or university – any schools they are consider- • Free Application for Federal Student Aid (FAFSA):
Another option to meet the costs of higher educa- ing should be included on the application, she says.
tion, Ruse says, is taking loans. Submitting the application by mid-February allows • Ohio College Opportunity Grant: www.regents.
Federal loans, such as subsidized Stafford loans, students time to verify and correct information on
should always be a student’s first choice over alterna- rejectected applications and still allow the institu- • Pennsylvania Higher Education Assistance
tive loans, Ruse says, because they are less expen- tions time to prepare financial aid offers. Agency (PHEAA):
sive. Subsidized Stafford loans, she explains, do not At YSU, 84% of students receive some form of
• The SmartStudent Guide to Financial Aid: www.
begin to accrue interest until the student graduates financial aid with 42% receiving federal grants that
or leaves school, and rates are usually lower than average $3,030 per year and 47% receiving state
those for alternative loans. grants that average $1,451 per year. • Education benefits for military personnel and
Alternative loans, provided by banks and other This compares to 85% of students at Kent State their families:
traditional lenders, begin to accrue interest immedi- University’s main campus who receive some form of • G.I. Bill:
ately and have higher rates. In addition, Ruse says, financial aid with 28% receiving federal grants that • U.S. Department of Education:
borrowers must meet stringent credit requirements average $2,909 per year and 23% receiving state
and may need a co-signer. And, because fewer lend- grants that average $1,953 per year. Source: Business Journal research.
ers are participating, alternative student loans are At The Ohio State University, 88% of students

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The Business Journal FEBRUARY DOUBLE ISSUE 2010 37

Recovery Whets Demand for Workers with Skills

Employers seek track to be three times as high as it maintenance technology, and a First he notes. Thus, the best candidate is
was last year, reports Leigh Samargia, Step program,” an introductory course one who has cross training in a variety
workers with more training program manager. on machining, he reports. of disciplines.
than one set of skills. “The majority of these people are
looking at health care,” she says, while
The institute works closely with Part of PMI’s goal is to anticipate
Ohio One-Stop agencies, its Pennsyl- the needs of industry three to six
others are requesting programs related vania counterpart, CareerLink, and months hence, and Holliday thinks
By Dan O’Brien
to information technology. Truck- the West Central Job Partnership that by the end of this year there will

here many still see hardship driver training is also a big draw, based in New Castle, Pa., to help co- be a rise in demand for skilled work-
and feel despair, others mainly because the courses could be ordinate and administer funding for ers. “We stay in contact with all local
see an opportunity to be completed within five or six weeks. these programs, Holliday says. industry in our market,” he says. And,
prepared for when the recovery takes Interest in on-the-job training, “Incumbent worker training is off the center helps prospective employ-
a much firmer hold. Samargia says, got off to a slow start a little bit this year because businesses ees work on soft skills such as resumes
Some employers are using the re- last year, but has picked up gradu- are watching things a little closer,” and presentations.
cession to upgrade and enhance their ally. Employers find these programs Holliday relates. Holliday reports that PMI hopes to
employees’ skills beneficial because However, he reports, he sees en- introduce new programs this fall and
while some work- Demand for training funds for MCTA can reim- couraging signs for tradesmen such expand those it already offers. “We
ers who lost their displaced workers has more burse participating as industrial electricians, program- want to add a welding center to teach
jobs are seeking companies half the mers and machinists. Businesses are welding,” he relates. “We’re finding
their fortunes in than doubled in the last year. cost of training an more selective on who they hire, and that it’s really needed.” The center is
new careers. employee in new most often will consider prospective also looking to hire more instructors
Both have contributed to the in- skills. Ultimately, employees who possess well-rounded as it widens its curriculum.
creased demand for training programs these skills translate into increased skill sets. “The age of nepotism is There’s also an effort by PMI to es-
geared toward readying the work force productivity and efficiency in the over,” Holliday declares. “Businesses tablish partnerships with nearby col-
to meet the new needs of business and workplace. don’t have time for that anymore.” leges and universities and to develop
industry, say education and training Lisa Goetsch, director of the Work- Acquiring more than one skill set programs related to alternative energy,
administrators. force Development and Continu- is even more important in the wake of Holliday adds.
“We’re certainly seeing an increase ing Education Center at Kent State this recession because many employ- “We’re very excited,” the PMI
in demand for financial aid,” says University Trumbull Campus, also ers aren’t expected to recall everyone director says. “The industrial and
Jessica Borza, chief operating officer reports she’s seen an increase in em- they laid off, Holliday relates. “They’re manufacturing sector is finally start-
at Mahoning Columbiana One-Stop, ployer-sponsored training. looking to do more with less people,” ing to turn around.”
Lisbon. “People are going out into the “They see the need to increase em-
job market and finding that jobs are ployees’ skills and improve productiv-
not readily available. So, they think ity and efficiency,” she says. There is
this is a good time to get retrained and also continued emphasis on programs
look for resources to help them.” such as Six Sigma, which are geared
Mahoning Columbiana One-Stop toward establishing lean manufactur-
and the Mahoning-Columbiana Train- ing practices. “After reducing or elimi-
ing Association, or MCTA, work with nating training for many months,”
employers in the Mahoning Valley and she says, “companies are beginning ��������������������������������������
and to provide jobs seekers with the to invest in their work force.”
training they need to improve their Workers’ need to improve skills ����������������
chances of being hired, Borza notes. such as reading, math, critical think- �����������������������
However, need has exceeded the ing, problem solving and basic com- ����������������������������
funding available to help those on puter literacy has seen no let-up, ��������������������������������
layoff secure additional education Goetsch says. Computer training, for ��������������������������
and training, Borza says. “We burned example, is often required at call cen- ��������������
through our federal stimulus dollars ters in the region and more dislocated ���������������������
at a very fast rate,” she reports. “So, workers seeking jobs in this industry
we had to go back to the state for ad- are taking these classes. �����������������
ditional funding.” Teamwork and communications ����������������
During the first half of fiscal 2010, skills also translate well into a variety �����������
Borza says, One-Stop and MCTA have of industries, Goetsch says, and it’s to
�������������������� ������������������
funded 256 dislocated workers – or job candidates’ advantage that they
just about as many as the agency did stress this on their resumes. ���������������������� �����������������������
during all of fiscal 2009. Employers insist that their work- ����������
One-Stop has been funded $2 mil- ers be trained in a wide array of skills ����������
������������������������������ ����������������������������������
lion from the federal government to that fill a variety of job requirements,
���������� ��������������������������������
help adult workers who need retrain- Goetsch says. “Employees today can
ing, Borza relates. Another $1.5 mil- no longer specialize in one area, but
lion was secured for youth training. need to wear many hats,” she says. �����������������
The agency acquired another $3.5 That’s one of the objectives at the ����������������������������������� ���������������������������������
million in “rapid response” money Precision Manufacturing Institute in ��������������� ��������������������
from the state, which is still available. Sharon, Pa., relates its director, John ��������������������������������� �������������������
“The good news is that we still have Holliday. ��������������������������� ��������������������������
funding for this year,” she says. “We have a half-dozen programs ������������������������� �����������������������
The number of workers moving ranging from CNC milling, tooling �����������������
through the various programs is on and machining technology, CNC
38 FEBRUARY DOUBLE ISSUE 2010 The Business Journal

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The Business Journal FEBRUARY DOUBLE ISSUE 2010 39

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40 FEBRUARY DOUBLE ISSUE 2010 The Business Journal

undergraduate and graduate degree programs

Weekend College – Bachelor’s Degrees

Take classes every other weekend. We accept transfer credits from:
� �� ���������������������������� �� �������������������������
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� �� ��������

EARN������������������������������������������������� “Tackle any work

TUITION GUARANTEE����������������������������
challenge from new, cre-
OPEN HOUSE������������������������������� ative perspectives.”
-Howard Fencl, M.A.I.S. 2007
Assistant News Director
Weekend College – at WKYC-TV/Gannett
Master’s Degrees

OPEN HOUSE��������������������������������������������������������

Graduate Classes for Professional Educators


LOW TUITION��������������������������

For more information on Hiram’s Weekend College

programs, visit
The Business Journal FEBRUARY DOUBLE ISSUE 2010 41

Economy Falters; Students Flock to College

Enrollment is up at most “I foresee that our numbers are going to go up in
the future with his leadership,” Carr says.
Offering personal attention and maintaining a
high quality of education helps sustain a small-
college campuses in the Because 85% of the students live on campus, of- college atmosphere, says Ruth McCullagh, public
fering a variety of activities helps to promote interest relations coordinator for Kent State University’s East
region, some significantly. in Thiel, Carr says. Since VanAken arrived, Thiel has Liverpool and Salem campuses. KSU professors are
By Jeremy Lydic added five new sports: men’s volleyball, men and accessible, McCullagh says, and students can reach
women’s lacrosse, and men and women’s tennis, Carr them both in their offices and at home.
As companies expect more from their workers says. A marching band is on the horizon; the school Spring enrollment at KSU East Liverpool in-
and unemployment remains high, colleges and is searching for a director. “They’re looking to get creased 25.47% to 1,340, up from 1,068, McCullagh
universities are experiencing an influx of students, that person hired this semester,” she says. says. Salem’s enrollment jumped to 1,727, up from
leading to record enrollments at some. While Thiel advertises on Facebook to gauge its 1,389, a 24.33% increase. “We’ve seen increased
Mount Union College in Alliance enjoyed its best students’ interests, Mount Union administers an enrollment numbers over the past few years,” Mc-
spring semester ever this year as did the Trumbull annual student satisfaction survey, says its vice presi- Cullagh says. “We’re busting at the seams.”
Campus of Kent State University with its sister dent for enrollment services, Amy Tomko. Mount KSU Salem’s horticulture program is “expanding
campuses in East Liverpool and Salem also reporting Union, which had a spring enrollment of 2,078, up by leaps and bounds,” and is the only horticulture
significant increases. from 2,050 in 2009, gets its students involved in program in northeastern Ohio to offer a baccalau-
Both Youngstown State University and Hiram discussing what’s important to them on campus as reate, McCullagh says. Enrollment in nursing and
College have grown consistently over the past few well as academically, Tomko says. radiology is also up.
years while spokesmen for North Canton-based Preparing for careers after they graduate is one of Similarly, KSU Trumbull has enjoyed enrollment
Walsh University and Penn State University Shenan- students’ utmost concerns. That prompted Thiel to increases and set a few records this academic year.
go say enrollment has begun to level off. launch a physician-assistant master’s program and It had its best spring with 2,776, up from 2,356 in
Although Thiel College in Greenville, Pa., experi- to begin offering programs in mechanical and civil 2009. Last fall saw its highest enrollment ever, up
enced a year-over-year decline, its autumn to spring engineering next fall, she says. Campus upgrades, 27% over 2008. The dean, Wanda Thomas, attributes
retention rate increased to 86%, which its director of including apartment-style residence halls and a new the increases to unemployed workers returning to
public relations, Joyce Carr, attributes to the leader- welcome center, help Thiel maintain its identity and school as well as employers putting a greater em-
ship of its new president, Troy VanAken. feel as a small liberal arts college, she says. phasis on postsecondary education.
VanAken joined Thiel last July and brought with “It’s extremely important for students to feel “Gone are the days where one could find a job
him “spirit and a positive attitude,” Carr says. Enroll- they’re going to get individual attention,” Tomko without a high school diploma or with just a high
ment fell to 999 this spring, down from 1,137 last says. “We do a lot of work to make sure that we’re school diploma,” Thomas says. “Manufacturing
fall, but applications have increased by 40%. talking with students one-on-one.” See ENROLLMENT, page 42

Westminster College
�� ���������������������Westminster graduates are in

�� ��������������������������������You will receive the

personal attention you deserve
�� ����������������������������������������������������
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� U.S. News 2010 Guide to America’s Best Colleges

�� �������������������������������������The Princeton
1-800-942-8033 Founded 1852…New Wilmington, Pa.
42 FEBRUARY DOUBLE ISSUE 2010 The Business Journal

Enrollment: really beefed up a lot of our marketing efforts, not

only locally, but across the region.”
smart without sacrificing the classroom experience.”
Hiram looks to expand its adult programs and is
From Page 41 Spring enrollment at YSU rose 27% over the last looking to base that expansion on Hiram’s “inher-
employers are now looking for certified mechanical decade, reaching 13,837 this year, up from 12,934 ent liberal arts strengths,” he says. “We don’t want
and electrical maintenance workers.” in 2009. Enrollment of minority students increased to grow to a size where the classroom experience is
KSU Trumbull could double its enrollment before 60% over the same 10 years, Cole says, which he at- different from what we want it to be.”
stretching its faculty thin, Thomas says. tributes to high school recruitment efforts, minority Smaller campuses provide a venue that allows
Other schools are content to keep enrollment scholarship programs, and programs and activities them to compete with larger campuses, says Chuck
steady. Walsh University saw a decrease of only 10 “that make all students feel a little more welcome. Greggs, associate director of enrollment at Penn
students this spring to 1,659, and is trying to keep “That was a priority of Dr. [David] Sweet’s when State Shenango. Although it offers just four pro-
enrollment at 1,800, says its vice president for en- he came here,” Cole says. “To not only increase en- grams leading to baccalaureates, students pay less
rollment management, Brett Freshour. rollment, but increase diversity on campus.” while obtaining a foundation to transfer to other
“We’re stretched at the seams,” he says. “We’re ba- Hiram College has been in “growth mode” the PSU campuses, he says.
sically looking to maintain that population while our last five years, enjoying a 40% increase in enrollment “A lot of students aren’t comfortable going to a
graduate and adult programs continue to grow.” over that time, says its chief of staff, Tim Bryan. campus with 40,000 students. They feel they get lost
Enrollment at Walsh rose 80% over the last six Spring enrollment increased to 1,129, up from 1,058 in the shuffle and can’t get their professors’ attention.
years, and Freshour says he expects a big jump in a year ago, and the school hopes to reach 1,300 in At our campus, that’s never going to be the case.”
graduate enrollment in 2011. the next two years, Bryan says. “We’ve been focusing PSU Shenango’s enrollment is 814 this semester,
Walsh is developing more programs, including on our head count,” he says. “We have to make deci- about the same as last year. Applications are up
a doctorate in physical therapy and master’s and sions on what we’d do to accommodate more.” 15%, and “students committed to coming here has
doctoral programs in nursing. The latter will be an Hiram spent some $40 million on new buildings increased way beyond that,” he says.
online program, which “won’t bring a lot of bodies over the last five years, including residence halls Traditional students starting at Shenango and
to campus,” he adds. and a dining hall, Bryan says. A 140-bed townhouse finishing at the main campus is common, Greggs
In an effort to attract more students, Youngstown residence built in 2009 is filled through next fall. says, but adults who lost their jobs need something
State launched its Western Pennsylvania Advantage Tuition guarantees that keep a student’s tuition they can finish nearby.
plan, which reduces tuition for qualifying out-of- the same for four years have proved popular, he says. To meet that need, PSU Shenango will offer a
state students “to the point where they are just “That’s probably the No. 1 thing that has led to our program in the administration of justice next fall
slightly above what in-state students pay,” says its di- growth,” Bryan says. “In this economy, people are that “we hope will be attractive to adults, particularly
rector of university communications, Ron Cole. The looking for affordability and knowing what their veterans,” he says. The campus also has health care
plan reduces the out-of-state surcharge for students costs are going to be.” programs, including a nursing program that works
who live in Allegheny, Beaver, Butler, Crawford, Erie, Since 2009, applications and admissions in- with Sharon Regional Hospital.
Lawrence, Mercer and Venango counties. creased, 28% and 40% respectively, and out-of-state “Most adults that come in the door say they want
“We’ve noticed a significant increase in interest enrollment increased 4%. to go into health care,” Greggs says. “Adults really
and applications from that area,” Cole says. “We’ve Still, Bryan stresses the importance of “growing want to get out and get a job.”

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The Business Journal FEBRUARY DOUBLE ISSUE 2010 43

Outreach: Steers Talent to Manufacturing

From Page 1 ers in Lawrence and Mercer counties,”
You, an outreach initiative geared he relates.
toward drawing together job seekers, Occupations in precision machin-
students, school systems, career coun- ing, fabricating/welding and heavy
selors and parents to promote interest metals are likely to be in demand for
in manufacturing. quite some time, so it’s important that
Industry Needs You is an all-out young people possess the skills to sat-
media blitz, Karmecy reports, aimed isfy that jobs market, Deist says. “We

at recruiting workers to the high need guidance counselors and teach-
concentration of manufacturers in ers to tell them about these careers,”
Mercer and Lawrence counties. The he says, and to also inform students
two counties have more than twice of training opportunities available at
the state average. affiliates such as the Mercer County
“There are 360 manufacturers in Career Center.
the two counties,” he says. Of the 160
occupations considered high priority
Not only is filling these manufac-
turing jobs important to industry, it’s ��������������������������������������������
in Pennsylvania – that is, those in the vital to developing a strong, healthy �� ����������������������������������������������
� ��������������������������������������������
most demand – fewer than 60 require economy throughout the region,
a baccalaureate or post-graduate de- Deist says. “One in five jobs in the �� ���������������������������������������������
� �������������������������������������������
gree. Skilled trades, he continues, rank five-county area is in manufacturing” � ���������������������������������������
third in demand for employment in – double the ratio for the rest of the �� ���������������������������������������
the United States, behind engineering country, he reports. These jobs also � ���������������� ������
and nursing. pump additional dollars into the com- ��� �

And, less than 20% of the popula- munity and in turn create new jobs in

tion age 25 and older in Mercer and the service sector.
Lawrence counties hold a four-year de- “When you create jobs there, those
gree or higher, Karmecy reports. “The dollars flow through other sectors of
majority of the jobs in demand do not the economy,” Deist relates. On aver-
require college degrees,” he says. age, one manufacturing job results ������������
Providing training and employ- in the creation of another 1.5 jobs ����������������
ment opportunities for the next gen- elsewhere in the economy. ���������������
eration of skilled workers is, therefore, Still, Deist acknowledges, selling �������������������������������������������
essential to making this region com- young people on careers in manufac-
petitive, Karmecy says. turing takes some effort, especially
The Industry Needs You initia- since the economy is wounded and
tive makes it easier for young people working itself out of the mess left over
and the incumbent work force to be from the recession.
aware of careers in manufacturing, “The message is that the economy
training opportunities through area is poor right now, and there are people
trade schools and organizations, and laid off,” Deist relates. “But this reces-
financial aid resources, he says. Those sion isn’t going to last forever, and by
interested can visit the campaign’s the time these students acquire career
Web site at www.industryneedsyou. skills, the economy will be up and
com, Karmecy relates. running.”
While the campaign uses advertis- For example, in Deist’s area of ex-
ing on the Internet, on television and pertise, it takes a student 480 hours of
radio, and in print, it’s also enlisted the training in welding and another 1,000
expertise of area business owners tak- hours of training to qualify as a pre- ������������������
ing their message directly to the public cision machinist in such disciplines �������������������
school systems in hopes of sparking as CNC milling, lathes and grinders,
interest among young children. he says.
“We want to make them aware that Deist relates one way to enhance
good, family-sustaining careers do ex- interest in the metals trades is by
ist in manufacturing,” says Dale Deist, offering internships to students con-
owner of Deist Industries in Hadley, sidering a career in manufacturing. At
Pa. Deist and other manufacturers are his company, Deist says, he wants to
canvassing Mercer County in an ef- start a partnership where he could hire
fort to meet with all 12 school boards student interns and schedule guidance
and deliver the message that there is counselors and students to tour the
a bright future in the trades – in his area’s manufacturing plants.
case, the metals industry. “The entrepreneurial spirit is go-
Since the beginning of the school ing to bounce back among small and
year, Deist and five other business medium-size manufacturers,” Deist ����������������� ������������������
owners have made it a point to visit says. Manufacturers, however, are �����������
schools and pitch to administrators, sometimes reticent and don’t engage ����������������� ��������������������
guidance counselors, teachers and in aggressive outreach efforts to lure ������������������������� ��������������������
students that the manufacturing sec- interest to their trades. �������������������� �������������������
�������������������������������������������� �����������������������
tor is in need of new talent. “We are going to change that,”
“There are 96 metals manufactur- Deist vows.
44 FEBRUARY DOUBLE ISSUE 2010 The Business Journal

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The Business Journal FEBRUARY DOUBLE ISSUE 2010 45

Profs Write Entertainingly about Jazz, Movies

Getting published isn’t of gambling, prostitution and politics in the Kansas
City in the grip of machine boss Tom Pendergast.
Egyptian Queen Cleopatra and Queen Elizabeth I
of England.
difficult, if book is relevant. “He played saxophone in high school,” Englehardt “I became interested in the portrayals of women
says, “but was fairly bad.” Parker quit school after in film and how [they] are represented on screen,”
By Dan O’Brien
the first year to enroll in an arts academy. she says. The University Press of Kentucky pub-

niversity professors write books not for the Parker’s musical education really began in the lished the book last year.
lure of fame or money, or even the pressures clubs of Kansas City. There the teenager sneaked How films have told the stories of these powerful
of academic requirements. They write simply out to listen to Lester Young and the Count Basie women has changed since the 1930s, Mitchell relates.
because they love the subjects they study and the Band. “Had it never been As the roles of women in
opportunity to shed new light on areas of inquiry for them, he would’ve Deborah Mitchell, associate professor at society changed, so did
that advances the cause of education. never made the music he Westminster, says it’s difficult to separate the cinematic interpreta-
So say Kent Englehardt of Youngstown State Uni- did,” the author says. tions of monarchs such
versity and Deborah Mitchell of Westminster Col- The turning point in publishing from her role as teacher. as Elizabeth I. “You see
lege, who recently published books in their fields. Parker’s career came in the evolution from films
“I often warn my students,” begins Englehardt, 1937, when he joined a summer tour in the Ozark that focus on the public life of the queen to films of
associate professor of jazz studies in YSU’s Dana Mountains with the George E. Lee band. “That’s a more complex nature,” she says.
School of Music, “that I go overboard in my lectures where he really learned to play – he was playing 11 The two highly acclaimed films about Elizabeth I,
because I’m so passionate about what I do.” to 12 hours a day,” Englehardt relates. one starring Cate Blanchett and directed by Shekar
Englehardt recently published two books that Once the Pendergast machine collapsed, Parker Kapur, for example, delve into a private and pub-
examine the very topic that fuels his passion: jazz traveled to New York, where he embarked on a jour- lic tug of war. Helen Mirren’s performance as the
saxophonist Charlie Parker, whose performances ney of innovation and exploration yet to be equaled monarch for the BBC presents “an incredible look
have taken on the stuff of legend. Englehardt’s in the annals of jazz. “Parker changed everything. at the private woman behind the throne,” Mitchell
two books, Charlie Parker, Culture and Influences: We’re really talking about an amazing mind – bril- says.
Analysis of His Solos with the Jay McShann Orchestra, liant, fast, analytical and able to commit solos to While these latest films aren’t completely sup-
and Charlie Parker, Culture and Influences: Analysis memory after listening to them once or twice.” ported by the historical record, “they’ve gotten a
of Selected Early Solos, were published by VDM of Despite his rise to fame and unfortunate lifestyle lot closer to the truth about these women.” Such
Germany last year. – he was addicted to alcohol and heroin – Parker portrayals of these queens also present viewers with
Englehardt was a teenager when he first heard remained committed to his early mentors and often a lens to examine changes in culture and society, and
of Parker, he says, but didn’t really know his music. added signature quotes in some of his most impor- how Hollywood has broadened and refined the way
“Then, I took a listening class at a summer jazz camp tant saxophone solo work, Englehardt says. “As late women are shown on the silver screen.
that I attended,” he recalls. “I was flabbergasted.” as 1948, Parker was still quoting the people who “You really start to see a change during the 1960s,”
There began a lifelong love of Parker’s music, influenced him. They remained a part of his musical Mitchell says. Not only were women’s roles begin-
Englehardt says. His two books emerged from his vocabulary.” Parker died in 1955 at age 34. ning to be treated more in-depth and seriously, but
doctoral studies at the University of Pittsburgh; Deborah Mitchell, associate professor of English women were also working up the ladder behind the
they explore the cultural influences that shaped at Westminster College in New Wilmington, Pa., scenes as writers and directors. “Women are going
Parker’s early life in Kansas City, Mo., during the says it’s difficult to separate publishing from her to write stories about women, not the stereotypes,
Great Depression. role as a teacher. “For me, I don’t feel pressured to and the issues they contend with every day.”
“Nathan Davis, my dissertation director at Pitt, publish,” she says. “I love doing it. It defines us, and Mitchell and Ford also co-wrote The Makeover
was from Kansas City and knew all the guys that helps us contribute to the body of knowledge.” in Movies: Before and After in Hollywood Films,
played with Parker and who knew him from long Most of Mitchell’s research is in film studies and 1941-2002, published by McFarland & Co. in 2004.
ago,” he says. Englehardt interviewed members of her latest book, co-written with Elizabeth Ford, pro- Mitchell is also the author of Diane Keaton: Artist and
Parker’s family, including his first cousin, who shed fessor emerita at Wilmington, examines how royal Icon, also published by McFarland in 2001.
some light on the musician’s family life. Another women have been depicted in the cinema. Getting your work published, Mitchell relates,
source Englehardt contacted attended grade school Their book, Royal Portraits in Hollywood: Film- isn’t very difficult. “I sent the Keaton book out and
with Parker. ing the Lives of Queens, examines the portrayals of it was accepted in three days,” she recalls, while her
Through these sources and others, Englehardt queens, empresses and princesses films have given other books took a matter of weeks to be accepted.
pieced together Parker’s early life, one shaped by an women through monarchs as Queen Christina of “If it’s good, interesting and relevant, I think people
uneasy family home and the rough and tumble world Sweden, the Russian Empress Catherine the Great, will want to publish it.”
46 FEBRUARY DOUBLE ISSUE 2010 The Business Journal

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The Business Journal FEBRUARY DOUBLE ISSUE 2010 47

Media Marketing101
Ignore Social Media at Your Peril
To attract the younger ing site, rounding out the top five. to recognize the potential of social media and social
generation, social networking “The numbers are incredible,” remarks Brad networking and starting to take hold of that.”
Kleinman, president of WorkSmart Integrated The Mahoning County Career and Technical Cen-
is imperative. Marketing, Beachwood. He attributes the phenom- ter, Canfield, does a lot with its Facebook presence,
enon to the increasing interconnectivity of society Ciardi says. The school uses Facebook to connect
By George Nelson
through cellular phones, including the iPhone, and with current and prospective students as well as to

o marketing firms, the importance of social other technology. “It’s so inform alumni about its
networks such as Facebook and Twitter as pervasive and it’s become Consumers spent more than 5½ hours on successes and involve-
tools to promote their companies can’t be such a part of us,” he social networking sites in December 2009, ment in the community.
exaggerated. says. More than 90% of In addition, she says,
Over the last two years, social networking has retail companies are on up 82% from December 2008. Prodigal is working with
been “probably the primary marketing strategy, right Facebook, and businesses Simon Roofing on devel-
after branding,” for virtually every client Keynote across the board are increasing their presence on oping its social media presence. “If the information
Media Group has talked to or had come on board, social networks. is presented correctly and what the advantages could
says Richard Hahn, principal and creative director The numbers don’t surprise Stephanie Ciardi, be, if it’s used correctly, [clients] seem pretty recep-
of the Youngstown marketing firm. “Two years ago, digital media manager for Prodigal, a marketing tive,” she says.
that wasn’t even a consideration.” and communications firm in Poland. She says a lot “What we look at is the actual platform,” explains
Recent statistics reported by the Nielsen Co. un- of that is the result of businesses realizing, “It’s not Mark Vandergrift, principal/Web and media services
derscore the increased importance of the emergent just putting your message out for other people to at Innis Maggiore, Canton. Facebook, for example, is
social media. The report, released last month, finds see. It’s having that two-way communication.” great for businesses while Twitter is a great platform
that global consumers spent more than 5½ hours Social networking “is a way to really connect for customer service. “Everything that is tweeted is
on social networking sites such as Facebook and with a ton of people that you don’t have access to indexed, meaning it is searchable,” he says, which
Twitter in December 2009, up 82% from the same typically,” she says. It’s an avenue to get a message allows customer-service representatives to directly
month in 2008. In the United States, the time people out “to millions of people at one time but at the respond to individual concerns.
spent on social networking and blog sites increased same time being able to receive information from Vandergrift says he counsels clients to be careful
210% over the year. millions of other people.” Interest among local com- about “jumping on the latest bandwagon.” MySpace
Facebook ranked as the top U.S. social media site panies in using social networks is growing, although was hot three years ago, he says, but today its “no-
in December, followed by MySpace and Twitter, with companies here are not as involved as they are in where to be found.” It’s very important to look at
Classmates and LinkedIn, the professional network- larger markets. “But,” she says, “the area is starting See MARKETING 101, page 48

How to Use Twitter to Monitor Consumer Trends

Y ou might already promote your small
business on Twitter, but have you ever
thought of using it to research larger
consumer trends? Your Twitter account gives you
valuable access to unfiltered consumer opinion
read only the Tweets originating from their chosen
It will become clear after reading the first few
pages of Tweets that the majority of Twitter-using
basketball fans in the Cleveland area will be sticking
consumer trends. You can find others to follow
by category with Twellow and WeFollow.

Read the Most Popular Topics

Before you sign in to your Twitter account,
– provided you know how to tap into it. with the LeBron James Nikes. However, a few local it’s a good idea to pay attention to the popular
Here’s how to do it. users admire the looks of the Kobe model, which topics, which are displayed on the homepage.
would be enough positive reaction for the store This can be a great way to keep your attention
Search Tweets by Keywords owner to keep a few pairs in stock. on the pulse of consumer interests, and maybe
Using Twitter’s advanced search option gives even translate them into sales.
you a great way to sample consumer sentiments. Follow Industry Tastemakers Even a sporting goods store owner might
For example, let’s say that partners in a sporting You can also follow influential Twitter users by consider ordering a few Team Conan shirts if he
goods store in Cleveland want to get an idea of going to Twitter’s homepage, logging in and click- had seen how many people were Tweeting about
how many pairs of Kobe Bryant’s new Nikes they ing on “find people” at the top of the page. Next, their support for Conan O’Brien. Tweetmeme
will be able to sell in a city filled with LeBron click on “browse suggestions,” and choose your can show you popular topics and links. While
James fans. areas of interest. Twitter certainly does not represent all consumer
First, the store owners would want to go to Our Cleveland sporting goods store owner, for sentiment, it can provide you with a snapshot of, and then click on the ad- example, would click on “sports,” and he could the public’s interests and tastes. Not bad for a
vanced option. They would type in the search then opt to follow the Tweets of Cleveland Cavaliers free resource.
phrase “Kobe shoes” and select other useful player Shaquille O’Neal, as well as any other Twit-
options, such as “place,” which allows users to ter-using athletes who might have an influence on SOURCE: National Federation of Independent Business.
48 FEBRUARY DOUBLE ISSUE 2010 The Business Journal

Marketing 101: Ignore Social Media at Your Peril

From Page 47 doesn’t cost them any money,” he adds. “They have business-to-consumer business should absolutely do
a platform and evaluate how it can be used for a a very good track record of getting ‘friends’ per se to it. Business-to-business organizations should con-
business’ benefit, he says. get onto their Facebook page.” sider it. Any nonprofit absolutely should do it.”
“When we have people doing the social network- Social networks work “extremely well” for non- KHM Direct Market Communications, a Cleve-
ing we make sure we drive people to the Web site” profits and causes, agrees George Farris, CEO of land direct marketing firm with operations in War-
or its online videos, Hahn says. Social media is “kind Farris Marketing in Boardman. The Canfield Fair has ren, reports success in integrating social media with
of the jumping-off point for a lot of the things that a base of 8,000 friends on Facebook, Farris says; his its other marketing tools, such as personalized Web
are being done,” he adds. firm also developed YouTube and Twitter functions sites for recipients, reports Cathy Wojtus, director of
Hahn met recently with one of Keynote’s long- for the fair board. Farris Marketing did the same for e-marketing. Social media, she says, offers “fantastic
time clients, White House Fruit Farms, and is the Public Library of Youngstown and Mahoning avenues” for local exposure.
developing social network marketing to reach the County and its Keep the Light On levy campaign. Wojtus acknowledges that a few of the old busi-
younger people who eschew newspapers and other On the business side, nearly everyone is taking ness-to-business companies are still sluggish. It’s a
traditional media. “What we tell people is if you’re advantage of social media, Farris says, and he also situation she compares to when Web sites started,
going to attract a younger demographic, you’re going stresses the importance of putting in links to affili- giving companies “one more point of contact,” she
to have to do this,” he says. ated sites and services. The goal of any advertising says.
Often there is a generational split within compa- or marketing is “to put your communication in front Social media tools can also be used to determine
nies. On a recent visit to a family-owned enterprise, of where the audience is. That’s why people put their how and when recipients prefer to get marketing
Hahn recalls, the senior members weren’t interested logos and ads in stadiums,” he says. materials, whether by e-mail, on their cell phones or
but the younger generation saw the importance of “The difference is [social networking is] not a by traditional mail. “You’d be surprised at how many
social media. The biggest issue is making sure that direct advertising vehicle,” he adds. A company people still want a print piece,” she says.
someone within the company is responsible for keep- might not put a commercial into social media, but The problem with social networking is there’s
ing the social media current – updated three or four instead place testimonials or publicize events. “So no “set formula” that people can latch onto,
times a week, or even daily. Some companies he has you’re communicating with your audience, people WorkSmart’s Kleinman says. Many people “are
read about – and not necessarily large ones – have who are already interested in your product, and stabbing in the dark trying to treat social media as
someone dedicate half his day to updating blogs on you’re likely to pick up new fans because that’s where traditional marketing,” he says, where social net-
the company Web site or Twitter accounts. your demographic may be,” he says. Also, having working “is actually about building relationships,”
“In regard to Facebook in particular, there had social media connecting to a company’s main Web which plays a critical role in sales.
to be a component other than selling a product and site expands its Internet “footprint,” making it more The lines between personal and business use of
service [with a more personal element],” Hahn ad- likely to be found during a Web search. social networks have been blurred, he says. While
vises. “It’s a story rather than a sales pitch.” “For the cost, it’s a terrific concept. You’re ba- Facebook has become known as the leading network
Nonprofit organizations “seem to be on top of sically taking information you already have and for personal connections, the business side has seen
H10032 HKM ad.qxd 2/9/10 11:05 AM Page 1
it more than anybody else, for the simple reason it distributing it further and wider,” Farris says. “Any what he describes as “phenomenal growth.”



Direct mail and printed literature have evolved into a supporting role for
other media. HKM has the experience and equipment to help you get the
best mix of all available technologies to maximize your marketing results!
For more information call Jim Jastatt at
330.716.2730, 1.800.860.4456 ext. 8486 or
email him at
Twitter is a registered trademark of Twitter, Inc.
LinkedIn® is a registered trademark of LinkedIn Corporation.
Facebook® is a registered trademark of Facebook Inc.
The Business Journal FEBRUARY DOUBLE ISSUE 2010 49

Teach Safe Use of Social Networks
Talk to your children about Keep Communication Channels Open your child and keep an unobtrusive eye on what they
are doing. Federal law requires sites collecting and
what constitutes inappropriate Let your kids know that you are always ready to identifying information from children under 13 to
talk if they are ever threatened, bullied or feel un-
photos or language. comfortable about an experience they had online.
get a parent’s consent first.
Report concerns about data collection from chil-

he popularity of social networking continues dren under 13 to the Children’s Advertising Review
to grow among kids. Social networking sites
Join Them Online Unit of the Council of Better Business Bureaus at
can provide a secure way for kids to connect If you haven’t already, set up your own account
with each other, but they can also be exploited for in the same social networks your children frequent.
You can learn more about how to keep your kids safe online at
any number of nefarious purposes. This will help you better understand what social Parents can also learn how to keep them-
According to iStrategy Labs, the number of users networking is all about. You can also then “Friend” selves safe from identity thieves and hackers at
on Facebook between the ages of 13 and 18 grew

Valuable, Vulnerable Donors

by 88% in 2009 to 10.7 million. While Facebook
and MySpace require all users to be at least 13
years old, some sites are geared for children even
“For some parents, their kids know more
about computers and the Internet than they
do. However, it’s important to remember that
kids aren’t old enough to understand all of the
T his year, more
than any recent
year, all of our
local charities need
assistance from those of
cause one of his clients wanted to sell a large block
of stock so she could raise cash to give to a charity
in California.
When we investigated, we found the charity was
fraudulent and had used intimidation and decep-
various threats that lurk online,” says Alison
Southwick, BBB spokeswoman. “Even if they’re us who have the means tive means to coerce her to send money, which she
intimidated by technology, parents need to to help. The economy had been doing for more than a year. As a result,
supervise their children’s computer use in the house may be turning in she was short on money and needed to liquidate
as well as educate their kids on how to play it safe certain industries and some stocks to send them more. Thank goodness
online.” areas of the country, this stockbroker was suspicious and contacted the
The Better Business Bureau offers the following but statistics show that BBB. His client was being swindled in an illegal
tips for parents who want to help keep their kids the Mahoning Valley is sweepstakes that used high-pressure tactics to get
safe online: always behind the curve her money. They preyed on her loneliness by asking
in recovering from slow- how she was feeling, asking if she remembered to
Sharing but Not Oversharing By Pat Rose
downs and recessions. take her pills, and lamented that her children didn’t
One group I’d like visit very often. It was terrible
While social networking is about sharing pho- BBB President
to single out today is If you are a caregiver for a family member or
tos, thoughts and experiences, explain to your kids
senior citizens. As a rule, seniors are extremely friend or know a caregiver, please educate them
that they should never share personal information
generous when approached for donations. But they about what to look out for. We must make sure the
such as phone numbers, addresses, bank account
don’t always do their homework before writing a charitable donations we make are well-spent and go
numbers, passwords or their Social Security num-
check – and often that money could be used to toward the mission we want to support.
pay for their own food or medicine. Many scams coat-tail on legitimate sound-
Also talk about what constitutes inappropriate
When my husband’s mother became too ill ing charities. You may think you are contrib-
photos or language and stress the fact that – while
to maintain her home and finances, she moved uting to the cancer charity you are familiar
you may be able to delete them – you can never fully
in with his sister. Her mailbox was filled with with and want to help, but in reality may be
take them back.
requests and thank-you notes from churches, helping a copycat version that is not legitimate.
“Never talk to strangers” applies online too. One
of the first rules parents teach their children is to religious organizations, animal charities and Very little – if any – of your contribution will
never talk to strangers; remind them that the rule many others that had received contribu- be used for a good cause.
holds true when online. tions from her over the years – or who Remember that unordered merchandise
Even though chatting with a stranger online can knew she was a hot prospect because they is free. If a charity sends you greeting
seem harmless, the relationship can evolve and grow purchased her name from an organization. cards or address labels, you are under
until the stranger has earned your child’s trust – and None of her contributions were very large no obligation to make a donation or pay
can then exploit it. but together they took more than half of her monthly for the items. Legitimate charities do not demand
Social Security check. She was sending money to donations. They willingly provide information
Set Strict Privacy Settings churches in distant states and overseas. It was sad. about their programs and don’t use high-pressure
Her own church that ministered to her could have or intimidation tactics.
Social networking sites let users determine who benefited from her charitable contributions and she Take the time to check the veracity of any solicita-
they want to share information with. Talk to your would have had much more money to pay for her tion by going to our Web site,, before mak-
child about restricting access to his or her profile to own needs. ing any contribution and encourage our wonderful
only friends or users in safe networks such as their Another example of seniors being snookered seniors to check with us too. Remember, they are
school, clubs or church groups. comes from a local stock broker who called me be- also this community’s most vulnerable donors.
50 FEBRUARY DOUBLE ISSUE 2010 The Business Journal

�� ���������������������������������������������������������������
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Tickets: 330.941.1YSU -
All games on 570 WKBN

February 11 February 25
Men vs. Butler 7:05p.m. Women vs. Wright State 5:15p.m.
Dollar Game presented by 570 WKBN Men vs. Wright State 7:35p.m.
/ Dollar Game presented by 570 WKBN
All General Admission Tickets, /
Popcorn & Hot Dogs - $1.00
February 13 February 27
Men vs. Detroit
Det 2:05p.m.
Men vs. Valparasio 7:05p.m.
Team Picture Night Women vs. Detroit 4:35p.m.
Senior Day
Speedway “Speedy Rewards” Card Game
Panera Bread Kids Day 12-2pm
The Business Journal FEBRUARY DOUBLE ISSUE 2010 51


Getting Ahead
Build Marketability
Into Your Resume
For workers who lost jobs in 2009, skills in need of improvement.
rebuilding confidence may be the Don’t be a wallflower. Offer to take
biggest challenge, according to Max on projects beyond your job descrip-
Messmer, chairman of Accountemps tion and participate in or even lead
and author of Managing Your Career cross-departmental teams. The expo-
For Dummies. sure you gain to different functions
“It was a difficult year for many and colleagues within your organiza-
people, but the outlook for 2010 looks tion will enhance your professional
a little more promising,” Messmer marketability and the value you bring
says. “Even those professionals who to your employer.
have a job should look for ways to Reward yourself. As you reach
enhance their marketability and ad- milestones in your career or job
vancement potential.” search, acknowledge your success.
He offers the following 10 career- Making time to go to a favorite restau-
building tips: rant or read a new book can go a long
Play internal auditor. Everyone’s way toward keeping you motivated
heard that it’s a good idea to take an and ready to tackle new challenges.
objective look at your skills and iden- Stay positive. Employers want to
tify your strengths and weaknesses, work with people who maintain their
but surprisingly few do so. Sit down poise, no matter how difficult things
and make a list of areas you think you become. Use levity when appropriate
could really improve. to build rapport with your colleagues
Learn something new. Pursue a and ease tensions that arise.
certification, become proficient with a
new software program or take a course Worst Boss Behavior?
to enhance your skills set. The key is to Being Self-Oriented
continually broaden your expertise. Being self-oriented is not a good
Broaden your network. Join a pro- thing when you’re a boss, say 60% of
fessional association or online network, respondents to a recent study com-
or consider working with a specialized missioned by Lynn Taylor Consulting
staffing firm in your job search. These of Santa Barbara, Calif. That charac-
contacts can provide valuable career teristic topped the list of worst boss
guidance as well as keen insights on behaviors, followed by “stubborn,”
trends in your field and business. which was cited by 49%. After that
Play it forward. Networking is as came “overly demanding” (43%), “in-
much about helping others as asking terruptive (39%), “impulsive (41%)
for help. Offer to be a reference for a and “throwing tantrums” (19%).
former colleague or provide resume Age plays a part in attitude; 60%
advice for a friend. In the process, of employees ages 18 to 34 say their
you’ll strengthen your relationships bosses are overly demanding com-
and build good will. pared with 36% of those over age 35.
Be a better co-worker. Volunteer “A what’s-in-it-for-us mindset must
to help colleagues who may be over- trump a what’s-in-it-for-me mentality
burdened and look for ways you can among bosses and throughout the
improve office morale, such as prais- organization,” says Lynn Taylor,
ing others’ achievements. company CEO and author of Tame
Brush off your resume. You never Your Terrible Office Tyrant.
know when a new opportunity might Employees can help mitigate these
come along, so be prepared. Updating negative behaviors with positive be-
your resume also helps you mentally haviors of their own, such as frequent,
crystallize what you bring to your honest and regular communication,
current job. thinking ahead about potential emerg-
Build your people skills. Often, ing problems and having solutions
interpersonal skills are the factor that ready; diffusing tensions with humor
can tip the scale in a candidate’s favor. and diplomatically setting boundaries,
Work with a mentor who can help offering choices and standing up for
you identify your strengths and those themselves.
52 FEBRUARY DOUBLE ISSUE 2010 The Business Journal

Shenango Valley Business on Display at Expo

S ome 50 ventures set up exhibits
at the Shenango Valley Chamber
of Commerce’s 2010 Business
Expo Feb. 4 at the Radisson Hotel in
West Middlesex, Pa.
Providers of health care (includ-
ing a dental practice) and health-care
insurance, pharmacies, residential
real estate agencies, resorts, insur-
ance agencies, McGonigle Ambulance
Service Inc., colleges and universities,
and restaurants were out in force as
well as some decidedly niche enter-
prises – Hill Flynn Pet Funeral Home
& Crematory and Mr. John, which
offfers portable restrooms.
It was their chance to fly their
company flags, brag a little and net-
work a lot.
The executive director of the cham-
ber, George Gerhart, pronounced the
John Bunnell of CareerLink, John Virastko of Trumbull County One-Stop, and Angela Palumbo of Albert Boland, of UPMC Horizon, distributes
CareerLink, tell visitors about services the organizations offer to help unemployed workers. expo a success, an observation exhibi- information about the hospital system.
tors supported.

Mickey Gula and Brenda Barber of the Cancer Care Center at Sharon Regional Hospital share Kate Ellis, Donna Orlandi and George Herskovitz of Howard Hanna Real Estate Services encourage
information about treatment programs and specialists available to cancer patients. visitors to enter a benefit drawing for a 2010 Jeep Liberty 4x4.

Melissa Kunkle, Christopher McCarthy and Brandi Ketter of Mr. John say their company provides Deborah Hood, a potential student, asks Linda Roundtree, enrollment counselor at Geneva
portable toilets for construction sites as well as VIP restrooms with flush toilets for parties. College in Beaver Falls, about programs the school offers.
The Business Journal FEBRUARY DOUBLE ISSUE 2010 53


For the Record ����������

A partnership between Thiel College, Otolar yngologist Wayland Wong,
Greenville, Pa., and Anderson Coach & M.D., has joined the medical staff of
Travel has resulted in the “Thiel Bus,” a Salem Community Hospital. ���������������������� �������������������
motorcoach wrapped with images from ����������������� ������������������
Youngstown native Jeffrey Papa
the college. The project will promote
has been promoted to manager of the
Thiel wherever the motorcoach travels.
Chase Bank network of 128 offices in
Lauren Oman has been appointed
director of alumni ser vices at Thiel northeastern Ohio. ����������������������
Jeanine Rees, a 1999 graduate
Robert Frankle has joined Hill, Barth
& King LLC, Certified Public Accountants ��������������������������

of Poland Seminary High School, has and Business Consultants, Youngstown,
as an associate.
������������� ��� ��������� ������� �������� ������ ����� �������� ��
been hired as production editor of the ������������ ������� ����� ������������� �� ����� ������� �����
management, business and information Dr. Candace Macri, an eyecare pro- ������� ���������� ��� ��� ���� �������������������������������������
service division of the Congressional vider at Davis Vision in New Castle, Pa., �������� ����� ������������ ����� ��� ��� �������� ����� ��� ����� ������� �����
Budget Office, Washington, D.C. won the corporation’s “Order Online to ��������� �������� ��������� ��� ����� �����������������������������������
Win” promotion. Her prize was a trip for
Susan Rossi has been appointed as- ������� ������� ���� ������ ������� ��� ������������
two to the Super Bowl in Miami.
sistant dean at Kent State University’s ������ ���������� �������� �������������������� �����������������������
East Liverpool campus. Melissa De- Steven Caroline has joined North- ��� ����� ������ �������� ������������������������ ������������������������
nardo has been appointed assistant wood Realty Services as an agent in ������������������������ �������������������� ������ ������� ���������
dean at KSU’s Salem campus. the Salem office. Beverly J. Petrosky �������������������������� ������������� �������� ����� ������� ���
Lisa Lombardo has joined Jameson has joined its Howland office. �������������������������� ������ ���������� ���
Health System, New Castle, Pa., as Lindsay Root has joined DRS LLC, ���������������������������������������� ��������������� � ��������������������
director of public relations/marketing. Youngstown, to handle client sales. �������������������� ��������������������������������������
Ian Beniston has been named as- Josh Noble Sr., environmental sci- ������������������������� �������������������������������������
sistant director of the Youngstown entist at Wallace and Pancher Inc., ��������� �������� ���� ������� �������������������������������
Neighborhood Development Corp.; Hermitage, Pa., recently completed ��� ������������ ����� ������ ����� �����������������������
Kenya Roberts-Howard has been named the commonwealth of Pennsylvania’s ������������������������������������� ���������������������������������
senior program coordinator. regulatory training for the oil and gas ����������������������������������� ��� �������� ��� ����������� ��� �����
Marie Hall has been named develop- industry. �������� � ��� ������������� ����� ����� �������������������������������������
ment education coordinator at Eastern Plaza Internet Connection, which ��������� ���� ������ ���� ����� ������� ������� ����������� �� ������ ������ ����
Gateway Community College. John Kula offers Internet access, quick copy and ���� ������� �� ��������� �������� ���� ������� ���������� ������ ������ �������
has been named project director for the printing services, recently opened in the ����������� ��� ���������� ��� ���� ����� �������� ����������� ����� �����
Tri O Upward Bound program. College Plaza, Alliance. ����������������������������������� ������������������������������������
������� ������� ��� �� ������������ ���� �������� ������� ����� �������� ������
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��� ��� ���������� ��� ������ ���������� ��������� ���� ��� �������� ����� ����
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������� ��� �� ����� ������� ����� ��� ��� �������� ����� ��� �������� ����� ���
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Linda Krestal, manager of the Struthers Federal Credit Union, says in the 50 years since it ������������������
was established, the credit union has grown to more than 4,000 members and holds some
$11 million in assets. In 2009, she notes, the credit union welcomed 500 new members.
The credit union celebrated 50 years in business Feb. 6 at its annual meeting. ����������������������������������������
54 FEBRUARY DOUBLE ISSUE 2010 The Business Journal

Salem Community Hospital

announces its designation as an
Anthem Blue Cross and Blue Shield
Blue Distinction Center
Knee and Hip Replacements

Note: Designation as Blue Distinction Center® means these facilities' overall experience and
aggregate data met objective criteria established in collaboration with expert clinicians' and
leading professional organizations' recommendations. Individual outcomes may vary. To find
out which services are covered under your policy at any facilities, please call your local Blue
Cross and/or Blue Shield Plan.

1995 East State Street * Salem * (330) 332-1551

Think globally.
Listen locally.
WYSU 88.5 FM
Business Journal, 1/4 page
Submitted by: Michele Hoffmeister
� ����������������������
(330) 332-7227 � �����������������������
� �������������������������
� �����������������������������
� �������������������

Radio you need to know.
The Business Journal FEBRUARY DOUBLE ISSUE 2010 55


Sales Savvy ������� ����������

Take Advantage of Your �������������������������������

Annual Sales Meeting

Let sales people join in focus of the meeting. Let the sales-
people be part of the plan. Don’t just
��������� ����������
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���� ������������ ������ ��� ��� ���������������������� ����

the goal-setting process. give them the game plan. If you want
salespeople to take ownership of sales
�������������������� ������������
�������������������� ������������

o make annual sales meetings goals, it’s possible only when they par-
successful requires a lot of work ticipate in the goal-setting process.
months before the meeting takes Let each team member agree to
place. Planning one? Here’s how to his or her goals and create a personal
take advantage of yours: action plan to achieve them. Create
• Pre-plan. Choose an environ- daily, weekly and monthly numbers.
��������� �������� ��������� ��������������
ment for relaxed fun and learning. A Not just ending numbers, but what ������������������������������������������������������� ���������������������������������������������������������
resort or hotel with sporting options, it takes to get to the end. How many ���������������������������������������������� ������������������������������������������������������
�������������������� ������������ �������������������� ������������
nice sleeping and leads it takes to
meeting rooms. Training should be at least 50% make one appoint-
• Pre-question ment, how many
the participants. of the meeting time. appointments it
Ask them about takes to make a
problems and needs – about strengths sale. The goal should not be just an
and frustrations – about themselves end number. There should be a goal
and their goals. Use the questionnaires for leads and appointments as well, �������� ������ ��������� �����������������
������������������������������������������������������������ ������������������������������������������������������������
to personalize the training portions of • Train professionally. Hire an ����������������������������� ������ ���� ���� ���� ���� ���������� �������� ��������������
the meeting. outside professional to present to the �������������������� ������������ ��������������������������������������������
�������������������� ������������
• Pre-budget. A nice place. Trans- group. Plan the training to be inspira-
portation. Lots of fun. Great food. A tional, customized, personalized and
first-class speaker-trainer. Awards. real-world. Use the pre-questionnaire
And more fun. to set the agenda and personalize the
• Seek professional help. Have training. There should be workbooks,
someone who can make the dream workshops, role-play and videotaping.
meeting a reality. Arm him with a set The training should be a combination
������������������������������������������������ ������� �������������
of directives and objectives, and spe- of inspiration and motivation with real ���� ������� ������� ��� ��� ������� ������� ����� ��������� ���� ���� ������� ������� ���� ������ ������� ���� ����� ����� �����
cific walk-away items that the meeting selling situations and answers. ����� ������ ��� ������ ����� ������������ ����� ������ ���� ��� ���������������������������������������������������������
���������������� ������������
must accomplish. Training should be at least 50% of �������������������� ������������ �������������������� ������������
• Start with a bang. Do group fun the meeting time. Every participant
first. Play a round of golf. Have a big should be personally energized and
dinner. Show pictures of last year. empowered to achieve his goals for the
Have a karaoke party. New Year. Everyone should attend the
• Extend a regal welcome. A short training – from the CEO down (unless
and sweet welcome from the CEO at they already know everything).
the first formal gathering – 10 to 15 • Eat like kings and queens. Have ������������ ������� ������������������������������������������������������������
���� ������� ������������ ��� ���� ����� ���� ������ ������ ������ �������������������������������������������������������������
minutes. Tell a few personal stories the best food that money can buy ������ ����������� �������� �������������� ������ ��������� ���������������������������������������������������������
about the climb up the ladder. Add a – even at breaks during the day. People �������������������������������
�������������������� ������������
�������������������� ������������
personal thanks for the group’s hard will remember the quality of the meet-
work – and issue three challenges. ing by the quality of the fun, training
• Spotlight one or two people. and food. Mostly food.
Have them tell the group how they • Have recreation time – but not
made a big sale, saved a deal or used get-drunk-and-act-stupid time. Golf,
a new strategy. tennis, side trips, dinners and enter-
• Thank everyone. Thank (and tainment are worth it – and worth-
���������� ����������������������������������� ��������� ������
applaud) the people that made it hap- while. BUT having people stagger in to ������������������������������������������������������� ���� ������ ������ ��� ��� ������ ���������� ����� ������� ������
pen. People love applause. seminars from “a night on the town” ������ ����� ����� ���������� ��� ���� ����� ���� ������ ������
����� ������ �������� �������� �������� ����������� ��������
• Award the best. The best sales- is a big waste of a meeting and defeats �������������������� ������������ �������������������� ������������
people deserve to receive awards in the the entire purpose.

form of high-quality plaques, trophies

and prizes. Have several categories so Jeffrey Gitomer, author of The Sales Bible,
there can be lots of winners. conducts seminars, sales meetings and ������������������������
• Plan your future together. The training programs. Reach him at 704 333
next 12 months has got to be a big 1112 or at
56 FEBRUARY DOUBLE ISSUE 2010 The Business Journal


������������������ ���������������
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The Business Journal FEBRUARY DOUBLE ISSUE 2010 57

Pediatric Surgeons in Great Demand
Orthopedic surgeries are easier Akron Children’s in Akron, Rainbow Babies &
Children’s Hospital, University Hospital in Cleve-
on patients and their families if land, the Cleveland Clinic and Children’s Hospital
of Pittsburgh.
they’re done at local hospitals. While Handler serves full-time in Boardman,
Jones makes a weekly trip each Wednesday from
By Susan Mellish Akron Children’s main campus to see patients suf-
fering from sports-related injuries. Jones has been

o mother wants to learn that her child has making the commute the past seven years.
broken a bone, or worse yet, that her baby was Jones attended the Medical College of Pennsyl-
born with an abnormality such as a clubfoot. vania, did his residency in orthopedic surgery at
No father, either. the Cleveland Clinic, and completed his fellowship
Regardless, parents hear such news every day in pediatric orthopedic surgery at Campbell Clinic
and those in Mahoning, Trumbull and Columbiana in Memphis, Tenn. Jones is also a clinical associate
counties turn to Akron Children’s Hospital Mahon- professor at the Northeastern Ohio Universities
ing Valley, Boardman, for help. College of Medicine and Pharmacy.
The hospital has a full-time pediatric orthopedic “The young population, in general, is underserved
surgeon on staff, Dr. Sheryl Handler-Matasar. where pediatric orthopedic medicine is concerned,”
“I started out at Tod [Children’s Hospital] in 2005, Jones states. His practice continues to grow, he says,
but when it closed in 2007 and the Akron Children’s as families discover he serves the Valley.
campus opened in the Valley, I made the move,” she The two main types of injuries he sees are inju-
explains. Handler-Matasar, who lives in Cleveland ries that result from overused muscles, such as in
with her husband and three children, commutes to swimming, and traumatic injuries that come from
Boardman five days a week. contact sports such as football.
She went to medical school at College of Phy- Dr. Sheryl Handler-Matasar is the pediatric orthopedic surgeon Of great interest to Jones are injuries to anterior
sicians and Surgeons, Columbia University, and on staff at Akron Children’s Hospital Mahoning Valley. cruciate ligaments (ACL), especially in young girls.
completed her residency in orthopedic surgery at patient if any work needed is done locally.” According to Akron Children’s Hospital, “While the
the Cleveland Clinic. Her fellowship was in Cornell, Handler treats both traumatic injuries, such as incidence of most sports-related injuries has been
N.Y., at its Pediatric Orthopedic Surgery: Hospital broken bones, and congenital disabilities. “Tram- holding steady the past two decades, injuries to the
for Special Surgery. polines, monkey bars and football are the three anterior cruciate ligaments continue to increase sig-
Dr. Handler, the name she uses professionally, main culprits for [traumatic] injuries,” she explains. nificantly, particularly in female athletes. In fact, on
sees patients on the third floor of the Boardman Med- Congenital issues encompass treating clubfeet, hip many college teams, as many as 30 to 50% of young
ical Pavilion and performs dysplasia, scoliosis and women have had an ACL injury during their high
her outpatient surgeries Handler believes in the importance of “keep- cerebral palsy. school careers in certain sports, such as basketball,
at the orthopedic surgery ing [surgeries] local. It is better for every- While she finds all ar- soccer and gymnastics.
center at Beeghly Medical eas of pediatric orthope- “ACL injuries are two to eight times more com-
Center, 6505 Market St. one involved,” she remarks. “It is easier on dic medicine interesting, mon in girls than boys,” Jones states. “There are
“I also have two partners the families and on the patient if any work “I love my CP [cerebral different times of the month when a young girl is
who are based at Akron needed is done locally.” palsy] kids,” she says. more likely to tear her ACL due to hormonal fluc-
Children’s main campus, “They are the most fulfill- tuations.
Dr. Kerwyn Jones, who comes to Boardman on ing for me. “Girls land and pivot with their knees straighter
Wednesdays, and Dr. Mark Adamczyk, who is in “With broken bones,” the pediatric orthopedic and closer together than boys, Jones elaborates,
the area on Thursdays,” Handler notes. surgeon explains, “I meet and treat the child, but just “thereby putting more stress on their knees.”
At present, no surgeries are done at Akron for the duration of the injury. With my cerebral palsy This is where Jones believes he and his colleagues
Children’s Hospital Mahoning. “There are plans to patients, I become very involved. I follow them for are innovators as they look first to see how young
open a full-service pediatric operating room in the their lifetimes, get to know their families and watch athletes can correct habits that cause ACL and how
next year,” Handler says. The operating rooms in as they grow and take on new challenges.” to treat the condition without surgery.
St. Elizabeth’s and the Beeghly campus are where The need for pediatric orthopedic specialists “Clubfeet often meant surgery, but Dr. Handler
children undergo surgery. continues to grow as evidenced by Handler’s work. has had great success with multiple castings where
“Having Akron Children’s Hospital Mahoning is “My practice has grown by 11% in the last year no surgery was needed,” Jones states. The use of
such an asset to the community,” Handler declares. alone,” she states. “People are becoming more aware serial castings has resulted in success 85 to 95% of
“Combine this facility with Beeghly’s 24/7 emergency of Akron Children’s presence in the Valley and are the time, Jones says.
room for children – a children-only ER – and par- discovering how fortunate they are to have such a Likewise, Jones cites computer-assisted devices
ents should feel very secure knowing such quality facility in their community.” that have revolutionized how pediatric orthopedic
facilities are at their disposal when an emergency The surgeon and her colleagues serve a wide surgeons treat patients. “Avoiding damage to the
arises.” area. “We get many referrals from pediatricians from growth plate is essential and new computer-assisted
Handler believes in the importance of “keeping Warren, Salem and Columbiana to Hermitage and devices precisely locate the growth plate,” he ex-
[surgeries] local. It is better for everyone involved,” Sharon, Pa,” she relates. plains. Pediatric orthopedic surgeries cannot allow
she remarks. “It is easier on the families and on the Hospitals that offer pediatric medicine include growth plates to be compromised, he emphasizes.
58 FEBRUARY DOUBLE ISSUE 2010 The Business Journal

��� Former Football

�� ����������
Coach Practices
Sports Medicine
� �����
�� �������������������������������������
Sees patients at Sharon Regional’s
diagnostic center in Hubbard.
�������������������� hat was a supermarket is Sharon Regional
���������������������� Health System’s Hubbard Diagnostic and
������������������������������������������������ Specialty Center that, among other things,
������������������������� provides sports medicine therapy and rehabilitation
�������������������� to injured athletes.
��������������������� ������������������������ The center, which cost $1.7 million to convert
���������������������� ��������������������
for treating patients, opened the first of this month
���������������������������������� at 880 W. Liberty St., site of a former Nemenz/IGA
���������������������� store.
���������������������������������������� Inside is a division of Sharon Regional Sports
���� ������������ �������� ������ ����������������������� Medicine Services run by Keith Lustig, a former
�������������������� high school football coach who has since become a
��� �������� ������� ��� �� �������� ��������������������������� physician specializing in orthopedic medicine.
������������ ������������ ���� ����� ���� ���������������������������� Lustig coached football nine years at Cathedral
�������� ���������� �������� ���� �������� ��������������������� Prep in Erie, Pa., and another 10 at Allegheny Col-
������� ������� ��������� ���� ������ ����� lege, Meadville. His background, he says, gives
him greater insight into the problems athletes face.
������������� ���� ������������� ������ ������������������������������������������������
And, he understands time constraints – the need
������� ���������� �������������� ���� ����� ������������������������ for prompt treatment so an athlete can recover
����������� ������������ ��� ������� ����� ����������������������� quickly.
����������������������������������� The former coach, a graduate of the Georgetown
��������������������������������������� ������������������ University School of Medicine, was involved in set-
���������������������������������������� ting up the sports medicine center at Hamot Medi-
������������������������ cal Center in Erie in 1982. And he began a similar
��������������� program at Sharon Regional Hospital nearly four
���������������������������������������� ��������������������� years ago. He intends to offer the same quality of
������������������������������ ����������������������������������
care in Hubbard, he says.
����������������������� “We have many patients in Ohio who kept ask-
ing us to bring a similar facility to the [Hubbard]
area,” Lustig says. “When Sharon Regional Hospital
decided to open the Hubbard center, we thought this
would be a great time to do so.”
������������������ �����������������
Sharon Regional “is known for being readily avail-
��������������������� ����������������� able at any time to help an athlete with an injury,”
Lustig says, so much so that if someone calls about a
�������������������� �������������������������
����������������� sports injury in the morning, the orthopedic surgeon
�������������� ��������������������������������������� will arrange to see the patient later that day.
Schools within an hour’s drive of his offices in
����������� ����������������������������
Erie call and he stops at the athlete’s home or school
on his way home from work.
“I plan to do likewise at the Hubbard office,”
he says.
And should an athlete suffer an injury after school

LEARN! From Swim Lessons
to Youth Sports Leagues,
during a practice or workout, “We will keep our
doors open after hours so we can see the patient,”
he promises.
From Day Camps to Racquetball,
Sharon Regional Sports Medicine provides imme-
The YMCA of Youngstown has diate access to a physical therapist once the ailment
programs for every member has been diagnosed. “After seeing a sports-medicine
of the family. physician, often patients must set up a separate time
It Feels Good To Belong! to begin physical therapy,” he notes.
In Hubbard, patients can see a physical therapist
the same day they learn their diagnoses.
D.D. & Velma Davis
330-747-YMCA “If the patient has the time,” Lustig says, “we can
immediately begin therapy, be it teaching exercises,
FAMILY YMCA YMCA applying hot packs, using the ultrasound – whatever
McClurg Rd. Boardman
Champion St., Downtown
is needed to begin dealing with the injury.”
The Business Journal FEBRUARY DOUBLE ISSUE 2010 59

Best Medical Care: Nearby Costs Less

Seeking care at local
hospitals creates jobs and
supports area’s economy.
By Susan Mellish

A loved one breaks a hip. Your baby is born with

a cleft palate or clubfoot. A severely sprained
wrist takes your child out of the game.
If your first reaction is to head to Cleveland
or Pittsburgh for orthopedic medical treatment,
you have plenty of company. And there’s a good
“The Cleveland Clinic is a huge marketing ma-
chine,” says Lisa Parish of Humility of Mary Health
Partners. “They get the word out and do a great job
at this.” Parish is vice president for clinical services
and supply chain management at HMHP.
Valley residents are mistaken in thinking they
need to look outside of this community for quality
care, Parish says, care here in the Valley “is not only
excellent, but often superior to what they would
receive elsewhere.”
This is especially true concerning orthopedic
medicine, she elaborates. Residents have begun to
enjoys the benefits – less time spent in travel and
lower bills – of having orthopedic procedures done
close to home.
The number of orthopedic procedures per-
formed last year at HMHP was up from the year
before: “Close to 1,750 procedures were done at St. Julius Sims, above, an LPN at St. Elizabeth Medical Center in
Elizabeth’s, 756 at St. Joe’s and 525 at our Boardman Youngstown, readies instruments used in orthopedic surgeries.
facility,” Parish reports. At right is a set of titanium screws used in some surgeries to
help repair broken bones.
Between 700 and 800 joint replacements and
some 1,600 orthopedic surgeries a year are per-
formed by Northside Medical Center’s orthopedic and now they do not have to be. For the past year,
department, says Joanne Grace, clinical nurse man- doctors from Metro Health have been working out
ager of its center for orthopedic excellence. of St. Elizabeth’s.
“Some of the best orthopedic surgeons in Ohio And this is great news for the Valley, physicians
work in the Mahoning Valley,” Grace elaborates. and administrators here say. Not only do residents
“They are high-volume, skilled, efficient and ex- receive a high quality of care, having orthopedic
perienced doctors who are committed to a quality procedures done close to where they live means
outcome for their patients. shorter drives, no lodging
There is no need to leave “We as a community need to support our bills and less time away
the area to find quality
largest employer,” Parish posits. “When from work or school.
The largest employer
Surgeries performed in Valley hospitals and clin-
ics require a multitude of support services. “Surger-
Grace would have Val- procedures are done here, the money stays in Trumbull, Mahoning ies require an OR staff, post-op staff, rehab – all jobs
ley residents be aware that here and makes for a stronger economy.” and Columbiana coun- that would be affected if no one chose to utilize the
doctors who treat them ties is HMHP. Under its services offered by our local hospitals and clinics,”
were trained elsewhere and bring their expertise umbrella are St. Elizabeth and St. Joseph hospitals Paris points out. “Our area also has superior outpa-
with them. “It’s the best of both worlds,” she says. and Assumption House and Hospice of the Valley, tient support because of the volume of work done
“Our doctors live in our community, but trained with among others. in the community.”
surgeons in other parts of the state or country.” “We as a community need to support our largest Having any surgery done here supports the Val-
Doctors know their limitations and don’t hesitate employer,” Parish posits. “When procedures are ley economy. Take a hip replacement and post-op
to refer a patient to another physician or medical done here, the money stays here and makes for a care. Medical supply companies provide walkers or
center when they have a patient in need of more than stronger economy.” crutches and grabbers for patients who find their
they provide. “They want the best possible outcome The money can be substantial. According to Par- movements restricted. Pharmacies here supply
for their patients,” Parish explains. “However, it is ish the federal reimbursement rate here for hip and needed medications, not those outside the Valley.
very rare that this happens any more as our medi- knee replacements for patients without co-morbid Annie Sofran, a spokeswoman for HMHP, notes,
cal community continues to advance to meet these conditions is $10,766.45. The federal reimburse- “Taking advantage of the local high quality of care
situations.” ment rate for hip or knee replacement for patients makes sense. It is less stressful on the patient when
For example, trauma patients with severe or- with co-morbid conditions is $17,383.65. their primary care physician and clergy is available,
thopedic injuries used to be transported to the The Mahoning Valley’s reimbursement rates are when they know their children can visit, when their
Cleveland’s MetroHealth Medical Center. However, less than those at medical centers in Greater Cleve- rehab is set-up a few blocks from their home. That
not all patients with severe injuries can be moved land and Greater Pittsburgh, she notes. has value.”
60 FEBRUARY DOUBLE ISSUE 2010 The Business Journal

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The Business Journal FEBRUARY DOUBLE ISSUE 2010 61

Orthopedic Surgeons in No Rush to Operate

Treating the whole person puts areas of medicine, actually – got back to the basics, health care system is meaningful only to the extent
patient first, not surgery. and The Society of Patient Centered Orthopedics
promotes this.”
that any changes increase Americans’ access to, and
the quality of, available care.
The society empowers doctors to speak up and Patient-centered care is a “two-way street,”
By Susan Mellish
say they do care about the whole patient, he says. Boniface points out. “Patients have a responsibil-

ore shoulder? Must be a rotator cuff injury. The Society of Patient Centered Orthopedics ity as well. They must be willing to open up and
You hear popping in your knee? Surely it’s states, “The patient must be at the center of all ef- tell the doctor their stories. The doctor and patient
the ACL. forts toward reform.” must work together so the best care can be given,”
Worried that surgery is the only solution? Rickert and Boniface agree that any reform of the See WHOLE PERSON, page 62
Don’t be, says surgeon Dr. Tom Boniface and
others in the profession who are making a con-
scious effort to treat the whole patient, not just the
“When a patient enters my office,” Boniface says,
“I want to know more about the individual than
what hurts.” Boniface and two of his brothers, Ray
and Jim, are principals of Boniface Orthopaedics
Inc., Boardman.
The Boniface brothers have been in the vanguard
in orthopedic surgery. They brought the OtisKnee

In orthopedic patient-centered care, tests are

not primary. Nor is dispensing medication.
Getting to know the person is.
custom-fit knee replacement technique to the Ma-
honing Valley last year.
Now Tom Boniface is looking to be in the lead
by returning to the roots of his profession – patient-
centered care.
“The idea is to think about the patient as a per-
son first,” he explains. “Orthopedic medicine has
become more a battery of tests where treatment
is based on these results instead of looking at the
In orthopedic patient-centered care, tests are not
primary. Nor is dispensing medication. Getting to
know the person is.
Doctors asking their patients questions about
their lifestyles, what they do in the workplace, and
their families determine the best treatment, Tom
Boniface says. “Patient-centered care is more time-
consuming than simply looking at test results. It
requires talking and, unfortunately today, doctors
are not paid to talk. We are paid to do tests, proce-
dures and write prescriptions.”
Boniface, a graduate of the Northeastern Ohio
Universities College of Medicine who completed
his residency in Mount Carmel Medical Center,
Columbus, would like to see the focus of orthopedic
medicine shift to where its practitioners function
more like primary-care physicians, who get to know
their patients more than superficially.
Boniface’s interest in this aspect was sparked by
the philosophy of The Society for Patient Centered
The society is made up of practicing orthopedists
who believe the concerns of the patient take prece-
dence. Dr. Jim Rickert, founder of the society, sees
his role as that of patient advocate; communication
between patient and doctor is key.
Rickert states, “We intend to advocate for our
patients and communicate our vision both within
the profession and to outside policy makers.”
Adds Boniface, “It is time that orthopedics – all
62 FEBRUARY DOUBLE ISSUE 2010 The Business Journal

Whole Person: Changing Lifestyle May Eliminate Need for Surgery

From Page 61 “The program really focuses on the patient,” Par- needs into account by offering Planetree Concierge
Boniface adds. And patients and their providers of ish says. “They get the best care possible and they are services.
health insurance must be willing to pay for the extra involved with the process from beginning to end.” Offered in conjunction with its minimally inva-
time involved. The premise underlying Orthopaedics by Design sive two-incision hip surgery, the Planetree program
Only when the relationship and time required for is that educating patients and their caregivers about offers various services to help patients deal with
patient-centered care is valued, however, will this what to expect from surgery and rehabilitation will surgery – before, during and afterward.
become commonplace, he says. ease their minds and lead to quicker healing. The Planetree program features relaxation thera-
Boniface believes spending the money and time Orthopaedics by Design takes a team approach pies to enhance the speed of healing, one of which
needed to make patient-centered care the norm is involving the patient, physician, orthopedic nurse, encourages the patient to spend time with a pet. And
feasible in light of the cost of medical care today. physical therapist, occupational therapist, social Planetree representatives will schedule time so the
The Society of Patient Centered Orthopedics worker and case management representative. patient can meet with a pharmacist or nutritionist
states, “Spending on primary care and primary Alliance Community Hospital also takes patients’ to discuss concerns and answer questions.
prevention has been shown to improve Americans’
health and lower overall health care costs while other
spending, such as too much spending on procedures,
may actually lower quality of care.”
More than 55% of Americans 50 and older have
a torn rotator cuff and don’t know it. So when a
patient in this age group has an MRI, the injury
will likely be identified and the patient will expect
to have surgery.
“So now the patient has paid for an expensive
test, and wants an expensive surgical procedure to
be done,” Boniface says. Alternative care, however,
could well be the better choice.
Boniface continues, “With patient-centered care,
this same individual walks into my office, says his
shoulder hurts and needs surgery. I would first ask
him to tell me about his lifestyle: What does he do
at work? What does he do with his leisure time?
What event, if any, caused this current pain? Does
he have an older injury he aggravated?”
Based on this conversation, Boniface might
suggest the patient change his lifestyle instead of
undergoing an MRI and subsequent surgery. If his �����������������
occupation requires physical labor, Boniface might
advise refraining from heavy lifting for some time. “I
would give him exercises to strengthen the problem
area and ask that he try this for six weeks to see if
the pain subsides. Often just a lifestyle change is all
that is needed,” he points out.
At a follow-up visit, the patient might be given
more demanding exercises along with instructions
to return in a few weeks and report his progress.
“Tests are avoided. Surgery is avoided,” Boniface
points out. “The patient learns how to care for his
shoulder and his overall health to stay injury-free.
That is patient-centered care.”
As some orthopedic surgeons address the
patient as a whole, hospitals are following suit.
St. Elizabeth’s Boardman Health Center recently
increased its orthopedic inpatient capacity by 20
beds when it opened an area on the top floor in �����������������������������
mid-January. ����������������
The 20-bed unit serves orthopedic surgery pa-
tients – including those in the Orthopaedics by
Design Joint Initiative program.
The initiative, developed by St. Joseph Health
Center, is an innovative joint replacement program �������������������������
that focuses on the patient’s needs, says Lisa Parish,
vice president for clinical services and supply chain �������������������������
manager at Humility of Mary Health Partners. ��������������������
Should surgery be deemed the best solution to
an orthopedic issue, this program seeks to educate
the patient about what to expect before, during and
after joint-replacement surgery.
Such a patient learns about what he can and �������������������������������������������������������������
can’t do after surgery, when he can return to a more
active life.
The Business Journal FEBRUARY DOUBLE ISSUE 2010 63

The practice introduced
the area’s first ‘green’ MRI
– it’s faster, more efficient.
By Susan Mellish

ince Youngstown Orthopaedic
Associates Ltd. opened
additional offices at 1499
Boardman-Canfield Road last October,
patients have kept the physicians and
staff busy. Dr. Jim Jamison, one of
the principals, states the new office
was needed to alleviate the volume
of patients at the primary offices
just down U.S. Route 224 at 6470
Tippecanoe Road in Canfield.
Before the move, the practice’s two
spine surgeons, Drs. Paul Pagano and
Douglas Musser, worked in space they
rented at Beeghly Medical Park in
Boardman. Now Pagano and Musser,
along with Jamison and Dr. David
See EXPANSION, page 64 Beth A. White, director of specialty imaging, and Dr. David Weimer review patient images in their new office at 1499 Boardman-Canfield Road.



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������ ������ ������ ������ ������� ����������� �������������

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64 FEBRUARY DOUBLE ISSUE 2010 The Business Journal

From Page 63
Weimer, see patients in the building
on Boardman-Canfield Road.
“We decided to open the second fa-
cility to not only consolidate – mean-
ing we wanted to bring our doctors
back to the same location – but also
to expand into a building where we
could have more room to work and
more room for our patients,” Jamison
Youngstown Orthopaedic has nine
physicians on staff who offer both
general and subspecialty orthopedic
services such as treating feet and
ankles, hands and upper extremities,
spines, surgeries to replace joints and
sports medicine.
Most have completed training as
fellows, which allows for subspe-
cialty treatment to all patients. The
support staff at Youngstown Ortho-
paedic comprises physical therapists,
occupational therapists, registered
radiologic technologists, registered
MRI technologists, certified athletics
trainers, medical assistants and others
who work in related specialties. Dr. Jim Jamison says the new office alleviates
the volume of patients at the primary office.
The staff performs surgeries in
nearby hospitals including St. Eliza- design of this MRI also helps reduce
beth Medical Center in Youngstown patient anxiety,” Jamison states. The
and its Boardman campus, in the Signa HDe is not an open MRI, but
Orthopedic Surgery Center at Beeghly is shorter and has more open space
and in Northside Medical Center. at both ends. The room housing this
Last December, HealthGrades rec- MRI has a bank of windows that make
ognized Northside’s center for ortho- up one wall, which further reduces a
pedic excellence patient’s feeling of
as No. 1 in Ohio The Signa HDe is the first ‘green’ confinement.
for overall ortho- MRI unit in the tri-county area, With lower en-
pedic services. vironmental emis-
Although Jamison says. ‘The unit uses less sions and less con-
surgeries are per- power and uses more efficient sumption of en-
formed outside technology,’ he explains. The ergy, Youngstown
Youngstown Or-
thopaedic’s offic-
Signa HDe achieves this because Orthopaedic
reduced its energy

es, it offers many of its stronger magnet. Not only footprint, while
other services, does it provide better-detailed providing optimum
including diag- images, it does so in less time patient care, Beth
nostic testing. In White states.
late December, the than most other MRI units. White is direc-
practice installed tor of specialty im-
a high-definition aging services at
Signa HDe 1.5T MRI unit from GE Youngstown Orthopaedic.
Healthcare to the offices on Board- “The addition of the Signa HDe
man-Canfield Road. 1.5T MR system complements and
The Signa HDe is the first “green” extends the range of diagnostic ser-
MRI unit in the tri-county area, vices Youngstown Orthopaedic As-
Jamison says. “The unit uses less sociates offers residents of Mahoning,
power and uses more efficient tech- Trumbull and Columbiana counties,”
nology,” he explains. The Signa HDe White says.
achieves this because of its stronger People are taking advantage of the
magnet. Not only does it provide bet- services and having more work done
ter-detailed images, it does so in less here rather than travel to Cleveland
time than most other MRI units. or Pittsburgh, Jamison notes, which
Patients appreciate that, Jamison helps the Valley economy. “It’s sim-
says. Where most MRIs, depending ple,” he states. “When the business
on what is scanned, take 45 minutes, stays here – utilizing our hospitals,
the Signa HDe takes only 20 to 25 our out-patient services – the econo-
minutes to perform a scan. “The my gets stronger.”
The Business Journal FEBRUARY DOUBLE ISSUE 2010 65

Project HIRE

Boost your company’s recovery

with new-hire training dollars
For dislocated workers entering demand occupations in targeted industries

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Visit for details

or call
Trumbull County: 330-675-2179, option 1 • Mahoning County: 330-965-1787, ext. 7160 • Columbiana County: 330-420-9675, ext. 8124
66 FEBRUARY DOUBLE ISSUE 2010 The Business Journal

Legal Listings
New Ohio Incorporations
My Lane Inc., Salem. Incorporator: Ellen S. Clear Choice Creative Corp., Warren. Incor-
Boyer. Filed by: K. Bret Apple, 1587 Shady porator: William M. Mease. Filed by: Jennifer
Lane, Salem 44460. Agent: Same. Stocker, 2919 state Route 5, Leavittsburg
44430. Agent: Tommy D. Ross Jr., 6150
Staff Right Leasing Services Inc., Colum-
Mahoning Ave., Warren 44481.
biana. Incorporators: Diane Har t, Denise
L. Dickey. Filed by: Staff Right Professional Black Lion Partners Inc., Hubbard. Incorpo-
Services LLC, 7301 West Blvd., Suite B-1, rators: Felix A. Hallsky Jr., Edward Hallsky,
Boardman 44512. Agent: Diane Hart, 3547 John D. Darko. Filed by: Fluent, Sackella &
state Route 7, New Waterford 44445. Associates LLC, 1399 E. Western Reserve
Staff Right Manufacturing Services Inc., Co- Road, Poland 44514. Agent: Felix A. Hallsky
lumbiana. Incorporators: Diane Hart, Denise Jr., 1101 Palmetto Drive, Hubbard 44425.
L. Dickey. Filed by: Staff Right Professional Rail Transportation Services Inc., Warren. In-
Services LLC, 7301 West Blvd., Suite B-1, corporator: Sheila Dang. Filed by: Legalzoom.
Boardman 44512. Agent: Diane Hart, 3547 com Inc., 7083 Hollywood Blvd. #180, Hol-
state Route 7, New Waterford 44445. lywood, Calif. 90028. Agent: George Bakeris,
4Wheel Drive Hardware and Accessories 6922 Mines Road, Warren 44484.
Wholesale Inc., Columbiana. Incorporator: Déjà Vu Boutique Inc., Cortland. Incorpora-
Raymond Kufleitner. Filed by: tor: Denise Litton. Filed by: Denise Litton,
LLC, 10943 Mayfield Road, Houston, Texas 3967 Lakeshore Drive, Cor tland 44410.
77043. Agent: Buckeye Document Services Agent: Same.
Inc., 8044 Montgomery Road #700, Cincin-
nati 45236. Belleria G. Inc., Girard. Incorporators: Ryan
Kelly, Andrew Frasco. Filed by: Ryan Kelly,
Carmen V. Morrone M.D. Inc., Poland. In- 3264 Cricket Drive, Youngstown 44511.
corporator: Carmen V. Morrone M.D. Filed Agent: Same.
by: Ralph & Carmen Morrone, 7007 Clingan
Road #68, Poland 44514. Agent: Carmen V. Dyna Network Solutions Inc., Vienna. Incor-
Morrone M.D., 7007 Clingan Road, Poland porator: W. Chad Kelligher. Filed by: W. Chad
44514. Kelligher, 108 Main Ave. SW, Suite 902,
Warren 44481. Agent: Same.
Habanera Enterprises Inc., Poland. Incorpo-
rator: Carmen V. Morrone. Filed by: Carmen Action Marketing Inc., Niles. Incorpora-
Morrone, 7007 Clingan Road #68, Poland tor: David Pounds. Filed by: Turner, May &
44514. Agent: Same. Shepherd, 185 High St. NE, Warren 44481.
Ntense Workout Inc., Boardman. Incor- Agent: David Pounds, 44 Camrose Drive,
Niles 44446.

porator: Alison Straub. Filed by: Mark R.
Fortunato, 3296 Stones Throw Ave., Poland Sons 4 Inc., Liberty. Incorporator: Howard
44514. Agent: Alison Straub, 4060 Dobbins Froomkin. Filed by: Manchester, Bennett,
Road, Poland 44514. Powers & Ullman, 201 E. Commerce St.,
Youngstown 44503. Agent: Howard Froomkin,

Davis Law Firm Inc., Canfield. Incorporator:
5743 Logan Arms Drive, Girard 44420.
James H. Davis. Filed by: Davis & Davis
Attorneys at Law, 6715 Tippecanoe Road, Vista Management Corp., Warren. Incorpo-
Suite A103, Canfield 44406. Agent: James H. rator: Sheila Dang. Filed by:
Davis, 6715 Tippecanoe Road, Suite A103, Inc., 7083 Hollywood Blvd. #180, Hollywood,
Canfield 44406.

Calif. 90028. Agent: National Registered
Agents Inc., 145 Baker St., Marion 43302.
Executive Engineering Inc., Poland. Incor-
porator: Ralph Morrone. Filed by: Ralph and Columbian USA Enterprises Inc., Salem.

Carmen Morrone, 7007 Clingan Road #68, Incorporator: Matthew C. Giannini. Filed by:
Poland 44514. Agent: Ralph C. Morrone Matthew C. Giannini, 1040 S. Commons
7007 Clingan Road, Poland 44514. Place, Suite 200, Youngstown 44514. Agent:
MK Dental Lab Inc., Beloit. Incorporator:
Colleen Kramer. Filed by: Mark and Colleen Fife Coal and Yard Supply Inc., Wellsville.
Kramer, 17830 E. Fifth St., Beloit 44609. Incoporator: Stanley Cunningham. Filed by:
������������������� Agent: Colleen Kramer, 17830 E. Fifth St.,
Beloit 44609.
Daniel D. Wolfe, 16236 St. Clair Ave., East
Liverpool 43920. Agent: Same.

���������������������� Eastland Auto Group Inc., Youngstown. In-

corporator: Michael W. Rosenberg. Filed by:
Letson, Griffith, Woodall, LaVelle & Rosen-
berg Co., LPA, 108 Main Ave. SW, Suite 600, CHAPTER 7
Warren 44482. Agent: Adnan M. Ali, 44439 10-40030 Titan Network Security LLC,
Wyndham Way, Copley 44321. 48813 Huston Road, East Liverpool
Patriot Homecare Inc., Warren. Incorporator: 43920. Total Assets: $0. Total Liabilities:

������������������ Craig K. Colton. Filed by: Rieger, Carpenter &

Daugherty, 410 Mahoning Ave. NW, Warren

44482. Agent: Craig K. Colton, 146 Cherry
Blossom Drive SW, Pataskala 43062. 10-40121 Northeast Ohio Properties Inc.,
911 E. Touhy Ave., Des Plaines, Ill. 60019.

���������������� The JMNM Co. Inc., Warren. Incorporator:

Madan M. Jain. Filed by: Rieger, Spencer,
Carpenter Daugherty, 410 Mahoning Ave. NW,

10-40143 M.E. Supply Co., 1340 state

Warren 44482. Agent: Gilbert L. Rieger, 410 Route 14, Columbiana 44408. No Summary
Mahoning Ave. NW, Warren 44483. Schedules filed.
The Business Journal FEBRUARY DOUBLE ISSUE 2010 67

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68 FEBRUARY DOUBLE ISSUE 2010 The Business Journal

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The Business Journal FEBRUARY DOUBLE ISSUE 2010 69

RealEstateMarket Compiled by
Mark Heschmeyer

Mahoning County’s Largest Transactions

Address Buyer Sale Price Seller Sale Date
40 N. Meridian Road, Austintown Merchandise Inc. & Donald J. Karches $4,237,500 Greystone Group – Meridian Ltd. 12/15/2009
6321 St. Andrews Court, Canfield St. Andrews Apartments LLC $1,888,000 JWC Development LLC 1/29/2010
6715 Tippecanoe Road, Unit D, Youngstown Kenzie Professional Properties $1,750,000 Mill Creek Equities Ltd. 1/26/2010
410 Lipply Road, Columbiana Bridgestone Americas Tire Operations LLC $1,600,000 Bridgestone Americas Tire 1/6/2010
438-440 Emerson Place, Business Continuity LLC $1,400,000 Humility of Mary Information Systems 12/3/2009
473 Fairgreen Ave., and
1343-1363 Belmont Ave., Youngstown
4374 Boardman-Canfield Road, Canfield TDKP Properties LLC $1,400,000 Shutrump Plaza LLC 12/16/2009
6715 Tippecanoe Road, Unit E, Youngstown Kenzie Professional Properties $950,000 Alrau Ltd. 1/26/2010
615 Boardman-Canfield Road, Boardman 615 Boardman-Canfield Road LLC $750,000 Carter Jones Lumber Co. 12/30/2009
7422 Southern Blvd., Boardman Molize Properties LLC $700,000 Gerald S. Sevachko, Successor Trust 12/31/2009
3900 Indian Run Drive and DT-JC LLC $655,000 Home Savings & Loan Co. 1/28/2010
6472-6496 St. Andrews Drive, Canfield
7355 California Ave., Boardman Camcorp LLC $530,000 Tegem Inc. 12/9/2009
7685 South Ave., Youngstown Inter-Zona Properties LLC $450,000 B+B Real Estate Holdings Ltd. 12/23/2009
8560 South Ave., Youngstown FSA Partners LLC $230,000 54 Buhl Blvd. Associates LLC 1/11/2010
188 Stadium Drive, Boardman Lynch Investments Ltd. $200,000 JWC Development LLC 1/5/2010

Featured Property The Visconsi Companies Ltd. has developed nearly 74 which had been seeing the price of its Walgreens
40 N. Meridian Road, Walgreens drugstores across Ohio and Pennsylvania increasing steadily the past few years. It sold the
Austintown through its Greystone Group. Walgreens at:
Buyer: Merchandise Inc. In December, Greystone Group sold a Walgreens at the • 525 E. Midlothian Blvd. in Boardman in January
Seller: Greystone Group – intersection of Meridian Road and Mahoning Avenue 2005 for $4.9 million.
Meridian Ltd. in Austintown to Donald J. Karches’ Merchandise Inc., • 30 W. McKinley Way in Poland in May 2005 for
Miamitown, Ohio. Greystone had built that store in $5.03 million.
Sale Amount: $4,237,500 2008. • 3800 Tippecanoe Road in Youngstown in January
Greystone completed the 14,820-square-foot 2007 for $5.28 million.
Walgreens at a cost of $2 million. It had been listing the John J. May of May Center Advisors in Oak Brook, Ill.,
property at $4.33 million. Merchandise Inc. paid $4.238 was the listing broker for the most recent sale.
million or about $3.50 per square foot. The Austintown property was on the market for about
The sale price was a bit of step down for Greystone, 300 days.

This Walgreens store at the corner of Meridian Road and Mahoning Avenue in Austintown sold for $4.2 million – about $3.50 per square foot – in December.
70 FEBRUARY DOUBLE ISSUE 2010 The Business Journal

Auto Loan Rates

February 12,

������������������� Up to 60 Mos. 5.75 - 16.50 Up to 60 Mos.
10% Down
��������������������� Rate varies based on applicant’s credit rating

HOME SAVINGS – Youngstown

����������������������������� CORTLAND BANKS – Cortland
Up to 60 Mos. 7.74
Up to 60 Mos. 6.75
Up to 66 Mos. 8.24
�������������������������������������� Up to 72 Mos. 6.75 10% Down
E.S.B. BANK – Ellwood City
��������������������������������� Up to 60 Mos. 7.150 HUNTINGTON BANK – Youngstown
����������������������������������� Up to 72 Mos. 8.150 Up to 60 Mos. 5.99


Up to 60 Mos. 5.40 Up to 66 Mos. 6.69
Up to 72 Mos. 5.94 Down: Varies
Rate varies based on applicant’s credit rating


Up to 66 Mos. 7.24

Up to 48 Mos. 5.50-12.50
10% Down
PNC BANK – Youngstown
FIRST NATIONAL BANK OF PA. – Hermitage Up to 66 Mos. 7.00 - 13.00

Up to 60 Mos. 7.85 Rate varies based on applicant’s credit rating
Up to 66 Mos. 7.85
US BANK (formerly Firstar Bank) – Boardman
Up to 48 Mos. 4.75
Up to 60 Mos. 6.00 - 11.75

� �� ����� ��� �������� ��� ������ ��� ���

Every effort is made to ensure the accuracy of The Business Journal compilations. The rates are subject to change without notice. All rate
information should be confirmed with the individual financial institution before entering into transactions. © 2010 Youngstown Publishing Co.

New Options to Look Younger


� �������������������������������
Vayda Center touts substances found naturally in the body.
� ����������������������� “The ‘Liquid Face Lift,’ ” he continues, is a new
� ������������������������������
nonsurgical treatments. procedure that combines a Botox treatment with
facial fillers and a chemical peel to produce results

���������������������������������������� rinked, sun-damaged skin is a problem for similar to those experienced with traditional plas-
both men and women, says Dr. Zachary F. tic surgery. Botox relaxes facial muscle groups, the
Veres, of the Vayda Cosmetic Laser Center physician explains, while the facial fillers restore di-
in Warren, and they often believe that the only way minished facial volume and help reshape the natural
��������� to remedy the situation is to subject themselves to contour of the face. Then, he says, the chemical peel
� ������������������������������� plastic surgery. improves tone and texture of the skin.
“Today there are many options. Innovative non-
� ��������������������������� surgical facial rejuvenation procedures are available Kennsington Hires Billy Casper Golf
� � ������������ for people who desire to rid themselves of the aged CANFIELD – When the snow clears and golfers return to
� ����������������������������� look,” Veres says. the Kennsington Golf Club, they’ll find the course man-
Demand for services has remained constant, aged by Billy Casper Golf, a Virginia company founded
� ��������������������������������� Veres says, but he expects the popularity of nonsur- in 1989 by the PGA Tour star and two partners.
gical procedures to increase as more people become Billy Casper Golf owns and operates more than 110
aware of them and their affordability. courses in 26 states. It now manages all aspects of
Profractional laser procedures are the most com- Kennsington, the golf club within the Westford Lifestyle
mon and affordable treatments, he continues. These community, says developer Chuck Whitman, president
nonsurgical procedures require little or no down of CTW Development Corp. “With new management
time and produce “a natural, vibrant look for the in place, golfers will experience a better product and
patient.” excellent customer service,” Whitman says.
The procedure helps restore a person’s natural Plans call for the completion of the dining portion of
look by activating the natural healing process and the clubhouse, offering a sit-down restaurant in addition
stimulating production of new collagen, Veres ex- to a more casual bar and grille menu. The restaurant
plains, thereby improving texture, reducing the ap- will seat 100 inside and 100 outside on the veranda
pearance of wrinkles, acne scars and sun damage. and will feature a full-service kitchen and bar with an
������������������������������������� “If people are not inclined to have laser proce- extensive selection of draft beers, Whitman says.

��������������������������� dures, there are many facial fillers on the market,”

he says. Among these fillers are Juvederm, Perlane
Billy Casper Golf will introduce daily-fee programs
and season-pass options to accommodate as many
and Radiesse. These fillers, Veres notes, are made of golfers as possible.
The Business Journal FEBRUARY DOUBLE ISSUE 2010 71

February 12,
2010 Mortgage Rates �������������


AMERISTATE BANCORP INC. FHA/VA 3.5% Down 30 Yr. 5.00 — 0+costs ��������������
Boardman Fixed 3% Down 30 Yr. 5.00 — 0+costs ���������
CHARTER ONE BANK Fixed 5% Down 15 Yr. 4.50 — 0+costs ��������������
Boardman Fixed 5% Down 30 Yr. 5.125 — 0+costs ���������
CONSUMERS NATIONAL BANK Fixed 5% Down 15 Yr. 4.375  0+costs ���������������������������������������
Salem Fixed 5% Down 30 Yr. 5.125 — 0+costs �������������������������

CORTLAND BANKS Fixed 5% Down 15 Yr. 4.375 — 0+costs ������������ �����������������������

Cortland Fixed 5% Down 30 Yr. 5.00  0+costs

DOLLAR BANK MORTGAGE CENTER ARM 5% Down 5 Yr. 3.875  0+costs ������������
Cleveland Fixed 5% Down 30 Yr. 4.94 — 0+costs

E.S.B. BANK Fixed 5% Down 15 Yr. 4.50 — 0+costs

Ellwood City, Pa. Fixed 5% Down 30 Yr. 5.25 — 0+costs
FARMERS NATIONAL BANK Fixed 20% Down 15 Yr. 4.75 — 0+costs
Canfield Fixed 20% Down 20 Yr. 5.125 — 0+costs

FIRST MERIT BANK Fixed 5% Down 15 Yr. 4.375  0+costs ���������������������������������������

New Castle/Boardman Fixed 5% Down 30 Yr. 5.125 — 0+costs
FIRST NATIONAL BANK OF PA Fixed 5% Down 15 Yr. 4.50  0+costs ���������� ����������
Youngstown, Ohio Fixed 5% Down 30 Yr. 5.125 — 0+costs ��������������� �������������
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Arrows tell whether rates rose or fell since last issue. Dashes indicate “unchanged.” ����������������������������������������������������������������������������

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72 FEBRUARY DOUBLE ISSUE 2010 The Business Journal

Mortgage Rates

February 12,


���� 1ST NATIONAL COMMUNITY FHA 5% Down 30 Yr. 5.00  0+costs
East Liverpool Fixed 5% Down 30 Yr. 5.25  0+costs
FIRST PLACE BANK Fixed 5% Down 15 Yr. 4.25  0+costs
���������������������� Boardman Fixed 5% Down 30 Yr. 5.00 — 0+costs

�������������������� FLAGSTAR BANK Fixed 0% Down 15 Yr. 4.50  0+costs

Beechwood Fixed 0% Down 30 Yr. 5.00 — 0+costs
� HOME FEDERAL Fixed 20% Down 15 Yr. 5.50 — 0+costs
�� �������������������������� Niles
� �������������������������
HOME SAVINGS Fixed 5% Down 15 Yr. 4.375  0+costs
4.875 
��� �����������������������������
�� ��������������� Youngstown Fixed 5% Down 30 Yr. 0+costs
�� �������������������������� HOWARD HANNA FINANCIAL Fixed 5% Down 15 Yr. 4.375 — 0+costs
�� ������������������������ Pittsburgh Fixed 5% Down 30 Yr. 5.00 — 0+costs
�� ��������������������
�� �������������������������
HUNTINGTON BANK Fixed 3% Down 15 Yr. 4.375 — 0+costs
Youngstown Fixed 5% Down 30 Yr. 5.00 — 0+costs
�� ���������������
�� ������������� KEYBANK Fixed 20% Down 15 Yr. 4.375  0+costs
�� ���������� Youngstown Fixed 20% Down 30 Yr. 5.00 — 0+costs
����������������������������������������� PNC BANK FHA 3% Down 30 Yr. 5.25  0+costs
�������������� Youngstown Fixed 5% Down 30 Yr. 5.125 — 0+costs
����������������������� WELLS FARGO HOME MORTGAGE FHA 3% Down 30 Yr. 5.25 — 0+costs
���������������� Boardman (Formerly Norwest Mortgage) Fixed 5% Down 30 Yr. 5.00  0+costs

������������ US BANK Fixed 5% Down 15 Yr. 5.40  0+costs

Boardman (Formerly Firstar Bank) Fixed 5% Down 30 Yr. 5.50  1+costs
© 2010 Youngstown Publishing Co. All rights reserved. *Private Mortgage Insurance because less than 20% down.

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The Business Journal FEBRUARY DOUBLE ISSUE 2010 73

hile the temperatures hen we really get down in the dumps, we have changed all that; but watching a movie on our
start singing, “C’mon get happy!” And own couch on a much smaller screen just isn’t as
start hovering around then, we’re off to a local pub for Happy invigorating as the real thing. That said, given the
the freezing point, Hour. One of our favorites is at Applebee’s res- price of two tickets – don’t even get us started on
taurant. Weekdays from 3 to 7 p.m., we can soothe the great popcorn, candy and soda ripoff – we have
things start heating our psyches and souls with half-price appetizers and to be pretty miserable to go to a theater these days.
up in our search team’s drinks and not care a whit what it’s like outside. But most years, there are a few notable exceptions,
house. One team member yanks the blankets Happy Hour takes a two-hour break and returns among them the latest Harry Potter and James Bond
from 9 p.m. to closing, but you won’t find us here and most recently, “Sherlock Holmes” with stellar
out of storage and cranks the thermostat up. then. If we chug down so much as one beer after performances by Robert Downey Jr. and Jude Law.
The other – grudgingly – starts wearing socks 7 p.m., there’s a good chance we’d fall asleep on If you want to save money, be sure to ask for
the way home. Besides, it’s the get-away-from-it-all senior rates (if you qualify), fill your stomach before
when she goes outdoors and sneaks in to turn atmosphere – not the alcohol – that prompts us to you go and head for a matinee – tickets can cost as
the heat back down. On one thing, though, visit. much as $3 more if you wait until evening.
Well, that and the food. You see, we can stuff IF NOT HERE, WHERE? Motion picture theaters
we’re in complete agreement: At the first sign ourselves for far less here than what it would cost to can be found in most towns, so we’ll leave it to you
of winter, we start crossing off the days until cook it back at our cabin. It’s pretty clear we’re not to find them. (If you’re having trouble, just visit Fan-
the only old folks who’ve discovered this; shortly, where you can see what’s playing where
we see our first robin or daffodil and look after the clock strikes 3, plastic rain bonnets and and even buy tickets in advance.) Or, try a live the-
for ways to while away a few pleasant hours polyester slacks far outnumber belly button rings ater performance; check your newspaper for venues
and Droids.
beyond the confines of our house. We’re suffer- There are six half-price choices on the appetizer
such as Trumbull New Theater in Niles, Youngstown
Playhouse, Das Dutch Village
ing from cabin fever, and we’re pretty sure it’s Inn in Columbiana and college
an ailment we share with just about everyone productions such as those at
who lives in this neck of the woods. In Search of: Youngstown State University, the

Kent State Trumbull Campus and
Westminster College.
Well, it’s that time of the year again, so we de-

cided to share some of the places we go to ease the It’s been said that music has
symptoms. Of course, when driving conditions are charms to soothe a savage breast,
bad, we look for opportunities close to our home. If and for us, nothing lifts the spirits

the places we mention aren’t close to yours, just look like a rousing march played by
around: We guarantee you’ll find similar opportuni- the W.D. Packard Concer t
ties for relief throughout the five-county region. Band.
In January, we had the plea-

N o matter what the weather, it never hurts

to soak up some history. For us, a recent
visit to the Ward Thomas House in Niles
served that purpose just fine. Built in 1862 by James
Ward, the 14-room home, now a museum, is open
By Monnie Ryan

menu: spinach & artichoke dip, boneless Buffalo

sure of watching this wonderful
50-piece band at the first con-
cert of the 2010 season. Titled
“Dances and Marches and a Slide
Trombone,” the Sunday afternoon performance
wings, crunchy onion rings, mozzarella sticks and
for public tours from 2 to 5 p.m. the first Sunday potato skins, ranging in price from $6.99 to $8.49. began as always with the traditional “Star Spangled
of each month. Admission for everyone over age Our personal favorite is the piping hot spinach and Banner” and ended with a stirring tribute to Rosa
11 is $5. artichoke dip – the tastiest we’ve found anywhere. Parks and Martin Luther King Day, “A Movement
While we love to see the furnishings – many of The warm corn chips are crispy and delicious, and for Rosa” by Mark Camphouse.
the more than 5,000 items in the museum collection the side of chopped salsa packs a reasonable punch. Many folks out there remember the glory days
were donated by the family of John and Margaret This plus an order of six potato skins topped with of the Kenley Players, which brought a star-stud-
Thomas, founders of the Niles Firebrick Co. and Ma- bacon bits, melted cheese, shredded lettuce and sour ded array of wonderfully staged performances to
honing Valley Steel – we especially love the life-size cream, and for about 8 bucks, we’ve covered all the the Packard Music Hall in Warren. A few notables,
mannequins dressed in intricately hand-stitched and food groups (a tomato, we argue, is a fruit). And such as the late Robert Goulet, literally got their
often ornate replicas of gowns worn by first ladies yes, we leave very happy. start here; others seemed a bit out of character
at their husbands’ inaugural balls. (Hugh Downs could sing? Who knew?), but we
The house itself is magnificent, but the five-acre IF NOT HERE, WHERE? Many restaurants use loved them anyway.
property also includes a restored barn, a 1925 green- happy hours to attract customers, so the choices are Those magnificent Kenley productions are but
house and several gardens. The property became many. At Cleats sports bar in Warren, for instance, a memory now, but the Packard Band continues to
the home of the Niles Historical Society largely it’s 11 a.m. to 7 p.m. every day; hours at The Reef in perform in the hall throughout the year, including
through the efforts of the late Clare Westenfield, a Howland are 11:30 a.m. to 7 p.m. Monday through a series of outdoor concerts in the summer at the
well-known local attorney. The Westenfield Room Saturday. At Michael Alberini’s Restaurant in Board- South Lawn Band Shell.
in one of the out-buildings pays tribute to his efforts man, more than 30 wines are half price Monday And thanks to the W.D. Packard Trust – estab-
and also holds a large collection of Niles military and through Friday from 4 to 6:15 p.m. lished through the estate of William Doud Packard,

educational memorabilia. If you’re a history buff, this co-founder of what ultimately became Delphi Pack-
nother great way to get away from it all
is worth the price of admission all by itself. ard Electrical/Electronic Architecture – all concerts
– take in a movie – comes naturally to our
IF NOT HERE, WHERE? We’re fond of the places are free.
teamsters. One of us grew up in Niles, where
we mention here, but our hope is that what we found the Warner Brothers opened their first theater and IF NOT HERE, WHERE? What’s music to our ears
will spark your interest in similar places close to your for years the downtown boasted two others – the may be sour notes to yours, so listen up: You’ll find
own backyards. We’ll even make a few suggestions; Robbins and the McKinley. The other teamster re- symphony orchestras in Youngstown and Green-
to steep yourself in history, for instance, how about calls leisurely walks with her mother to see Saturday ville, Pa., and then there’s the Warren Philharmonic
the Arms Family Museum of Local History or the afternoon matinees, which almost always included Orchestra. Like rock concerts? Want a rockin’ good
McDonough Museum of Art in Youngstown? The news of the day narrated by Walter Winchell and time? Try the Covelli Centre in Youngstown. Or,
Hoyt Institute of Fine Arts in New Castle, Pa.? The the latest episode of a serial such as “Sheena of the groove to Big Band sounds at Avon Oaks Ballroom
Butler Institute of American Art (take your pick of Jungle.” in Girard or live entertainment at a local restaurant
locations in Youngstown, Howland and Salem)? Blockbuster, Netflix and TV movies-on-demand or pub.
74 FEBRUARY DOUBLE ISSUE 2010 The Business Journal


3 Minutes...
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Since 1965

• Executive Search & Recruiting Edward W. “Ned” Hill Richard McCormack

• Outplacement: Individual or Group Dean, College of Urban Affairs at Editor and Publisher,
• Temporary Staffing, Leasing & Payroll Services Cleveland State University YManufacturing and Technology News
• Financial Services: Benefits & Pensions
dward W. “Ned” Hill was the he manufacturing sector in
keynote speaker Jan. 27 at the the United States feels like a
5083 Market Street • Youngstown, Ohio 44512 Regional Chamber’s economic stepchild, scorned, unappreciated
330/ 788-4001 • FAX 330/ 783-3966 • • forecast breakfast. Hill told the audi- and ignored despite the lip ser vice
NPA - 350+Offices Worldwide ence of nearly 300 he sees a slowing Democrats and Republicans pay to its
this summer “and a pickup in the third vital role in the economy. This neglect,
quarter. Why? Because of the pace of says the publisher of Manufacturing and
the release of stimulus funds,” half of Technology News, Richard A. McCormack
which remain unspent despite passage Jr., has cost the United States dearly as
last February of the American Recovery the country seems willing to let other
and Reinvestment Act. Hill, a Keynesian nations, especially China, furnish the
economist, said he favors “a second goods Americans once built and made
stimulus [measure], even if it has to be themselves.
Government Incentives:
Jobless Recovery: Manufacturing is highly competitive
The recession as measured by chang- so they’re looking at very slim mar-
ing gross domestic product ended but gins; any 1%, 2%, 3% gain they get is
as we’ve seen in the last few recessions, monumental for any manufacturer. So
employment lags, and now lags signifi- if they’re offered incentives, if they’re
cantly the recovery of the economy as a offered free energy, if they’re offered low
whole. We aren’t going to get back to the utilities or free building sites, if they’re
same number of jobs we had before the provided with incentives through cur-
recession until late 2012. rency that’s much cheaper than it should
be – that gives them an advantage. Those
Manufacturing Employment: factors, the ones that are controlled by
Manufacturing has been driving the governments now are more important
increase of productivity of the entire U.S. than those controlled by markets.
economy and what we really should be
paying attention to is the value- and Restoring U.S. Industry:
value-added manufacturing. There will That’s the biggest challenge of our
be a bounce back in manufacturing time, it’s bigger than trying to fight ter-
employment because it’s so low now but rorists in Afghanistan – what we have
initially it’s going to show up through the to do to entice companies to put their
temporary help services industry. What production in the United States. ...This
we expect to see is productivity continue country has overcome many challenges.
to increase. We pay attention to the share ...Now we have to start figuring out how
of GDP of manufacturing and that’s held do we start creating jobs in the areas of
steady now for the past 16 years. production.
Visit to view insightful video interviews with the Valley’s most influ-
ential business and community leaders. Topics are always timely and pertinent.
The Business Journal FEBRUARY DOUBLE ISSUE 2010 75


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