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Mob no.8269738560
Results-oriented professional with over 12 years of experience in Retail & FMCG Industry
specializing in Marketing, Brand Management and Advertising

M.B.A in Marketing & Information Systems (Full Time, Dual Specialisation), from Bhopal
University Bhopal (M.P.) Passed in year 1998-2000 with First Division.


Sales & Marketing ,Strategic planning & policy Making

Brand development, Brand Promotion and Implementation
Total Sales/Marketing Experience: -12 plus Years
Experience in Sales, Marketing, Planning, and Brand Development with the leading Companies.
Presently working as an AREA MANAGER (AM) - Mumbai with India's premier Garment Company
Maxwell industries Ltd

Present Company:
MAXWELL INDUSTRIES Limited (, A Fashion & Life-style Apparel
Company owns brand like LIVE-IN, VIP, Frenchi & Frenchi-X. Leader, Feelings, Eminence,
Duration: June 2006-till date
Designation: Area Manager ( Retail)
Territory: Mumbai/Maharastra
Job Profile:

Profit Centre Head -Achieving sales targets and managing territories Planning business &
its Distribution, collection ,ROI, etc
Institutional Buyers organizing and closing all the major deals with Institutional buyers
and Retail giants .closing various deals related to bulk purchases
Channel Management:-Controlling of Distribution Channel ( through Dealers &
Distributors) of these areas .Business Expansion & Channel Development
Sales Control:-Sales forecasting, scheming, merchandising in market places and
counters.Credit Control .
Team Size:-Handling the team of 9(TSE,Store Managers),Achieving SKU wise sales
targets, handling depot operations like OTB planning, despatches and planning and
formulating the market schemes for achieving the set objectives.
Retailer Planning, organizing and Formatting- Designing the company exclusive

showrooms, visual display and its merchandise. Managing Franchise and acquiring retail
network managing supply chain
Marketing aspect Contribute to the development and implementation of the overall Brand
Marketing Plan , Key parameters tracking. Continuous identification of Retailer Needs
and Identifying key performance characteristics of each Retailer Category
Product Development-Contribute to new product/pack launches including identifying
opportunities, estimating potential, propose & execute the launch plan
Customer Retention- To use customer feedback and ensure a consistent, quality store
experience for customers ,devise strategies for overall customer satisfaction
Brand Development-Tracking Specialty Brands and their Image. Performance of
Specialty Retailers. Emergence of new Brands / Players in the market.
Emergence of new Retail Formats. Lease rent trends, and their viability for different
Retailer categories. Relationship management strategy for key Retailers.

Major Achievements:
Successful launching of companys premium undergarments brand Frenchi, FrenchiX,& Leader in Mens inner wear, and Brat in Kids wear
Profitable opening up of companys owned exclusive stores and franchisee stores across
Mumbai and Maharashtra
Execute successful launching , marketing and distribution of product through various
Managing the operations of companys exclusive showrooms, Inventory, new product
,Sales promotional schemes & franchisee, responsible for opening of more retail spaces
& its merchandise
Opened up 7 company's owned Exclusive stores with profitability,Closed down 3 loss
making stores
Working on profit sharing model by opening 29 Exclusive franchisee for Apparel
and companys stores for FrenchiX , Add MBO's from 58 to 236 in the territory
negotiate and place brands with leading retail lifestyle giants, increase profitability by
9% increase gross sales turnover and collection by 30 % on yearly basis

LEOPLAST NIGERIA LTD. An Indian Company dealing in Plastic product is leading in

manufacturing of Plastic and distribution across West African countries based in Lagos,
Duration: July 2005- April 2006
Last Designation: Sales Manager
Territory: Lagos,Nigeria
Job Profile:
Devising market plans for selling plastic product across Nigeria, enhance and develop
strong distribution network across neibouring nations ,and across west Africa
Promote the products in the region through advertising & events, handling promotions

activities ,smoothen distribution

Implementation of pricing and segmentation strategy & positioning among its competitor
Handling channel-sales ,Setting up Sales strategy ,targets & its achievement
Identifying new product requirement and handle product development.

RADICO-KHAITAN (I) Ltd. New Delhi ( is an FMCGCompany dealing in Liquor products with the yearly turnover of around Rs.1000 crores, .
Major Brands/Products: 8PM Whisky, MAGIC MOMENT Vodka,
Duration: June 2000-Jan 2004
Last Designation: Regional Sales Executive
Territory: Indore & Ujjain Div.
Job Profile:
Managing Sales team of Promoters and Trainees, impart training ,induction programme
,orientation courses
Devising market plans ,Promote the Brand in the region through advertising & events,
handling promotions activities in bars, clubs, restaurants & Hotels
Implementation of pricing and segmentation strategy & positioning the brand
Handling channel-sales ,Setting up Sales strategy ,targets & its achievement
Contribute Plan in Advertising and promotion of companys brand and implement
effectively innovative Trade Sales promotions
Contribute to the conceptualization of New launches,Promotional Events & Direct
Recommend means to improve brand recall and overall brand visibility
Brand-Promotion Activities Involves: Spot Promotions, Bar & Hotels Promotions, Events
Handling, Merchandising activities, Brand Placement, and Positioning Exercises.
Major Achievements:
Successful launching of Magic Moment Vodka, Old Admiral Brandy Special
Appointment Whisky and 8PM Bermuda rum in Indore & relaunching of Contessa Rum
8 PM Whisky enjoyed market share of 18% in the regular segment in the territory and it
has become IInd most trusted growing Brand in a regular range segment after Bagpiper
of UB group
In 4 year of Tenure increase the Market share of 8 PM brand from 3 % to 17 %
Increase Contessa Rum Army order by 80% ,and attain the market share of 22% in
Rum segment
successful launch of Magic Moment Vodka from 0 to 7% in Vodka segment and Old
Admiral Brandy as a 2nd most trusted brandy in Indore Division


1. Market Survey Analysis & Competitive Positioning of Anti Tuberculosis Vaccine

manufactured by Lupin Laboratories Ltd.

2. Assignment for the evaluation of the Brand Development strategy of Antibiotic
Molecule marketed by Cipla.

Professional:M.B.A(FullTime) Bhopal University ,Bhopal 1998-2000

MBA in Marketing and Systems (Full Time) Dual Specialisation from C Rajgopalachari Institute
of Management, Barkatullah University Bhopal (65.3% Ist Div)
Graduation (BA) Bhopal University,Bhopal
BA in Arts & Humanities from Bhopal university(64% 1st Div)
Computer Skills
Well conversant with computers knowledge of Windows operating Systems Acquaintance with
MS office word excel MS access & MS Power-point for presentation
Personal Information:
Fathers Name:
Date of Birth:
Marital Status:
Language Known:
Valid Passport:

Vijay Asthana
Late Sri V.N.Asthana
English /Hindi

Interests: Enjoying traveling, Listening Music, Reading & Playing Chess