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Afro-American Newspapers

February 20, 2010 Character Education/Black History Month 1


Character Education
Black History Month Table of Contents
Black Economic
Empowerment

A publication of the
Afro-American Newspapers
5 Kidpreneurs: Future of Black Wealth
The Baltimore
Afro-American Newspaper
2519 N. Charles Street
Baltimore, MD 21218
7 Character Education Profile: BGE
(410) 554-8200

The Washington
Afro-American Newspaper
1917 Benning Road NE
8 Black Media Moguls Lay the Blueprint
Washington, DC 20002
(202) 332-0080

John J. Oliver Jr.


11 Character Education Profile: College Savings Plans of MD
Chairman/Publisher

Character Education Project Manager


Diane Hocker 12 Character Education Profile: Legg Mason
Character Education Coordinator
Takiea Hinton

Project Editors
Talibah Chikwendu
13 Character Education Profile: Legg Mason
Tiffany Ginyard

14 Black Men Making Moves


Kristin Gray
Zenitha Prince

Electronic Editor
Melissa Jones

Graphic Designer
Denise Dorsey
16 Character Education Profile: McDonald’s
19 Character Education Profile: Verizon
2 Character Education/Black History Month February 20, 2010 Afro-American Newspapers
Character Education 2010
T he Afro-American
Newspapers’ Character
Education program is
designed to promote positive character
traits in our public school students. Each
County, Howard County, Montgomery
County, Prince George’s County and
Washington, D.C. Public Schools
receive the publication at no cost. The
goal is for students to read the featured
distribution of the publication within
participating school districts.
• Identify a liaison to advise us on
information concerning character
education that can be included in each
year, several corporate professionals and profiles and Black history content and edition.
business leaders join our effort and share submit an essay connecting what they’ve • Encourage teachers and students to
stories that illustrate how the building learned from a particular profile to participate in the essay contest.
of their character not only helps them the importance of character building.
personally but also in the workplace. Winners of the essay contest are How do schools benefit?
During Black History Month, the awarded valuable prizes to further their • The AFRO encourages staff and
AFRO is delivered to public middle education and an opportunity to meet students of participating schools to
schools across the region including the corporate professional they chose to submit stories, columns, photos, etc.,
Anne Arundel County, Baltimore City write about. about the importance of education and
and Baltimore County, Howard County, good character.
Montgomery County, Prince George’s Why eighth-graders? • During February, all participating
County and Washington, D.C. Each Our research shows that by the schools receive the Character Education
publication contains the testimonies of eighth grade, most students have started publication to assist students in their
our corporate partners. to seriously think about their career learning of Black history and to further
goals and and are more receptive to promote literacy.
How does it work? the information shared by the business
During the AFRO’s Black History community. Partnership opportunity
Month series – The Afro-American Corporations, nonprofits and other
Newspapers’ most active and sought How can the schools help? organizations are invited to become
after series each year– we feature • Allow the AFRO to deliver strategic partners with this campaign.
a Black History and Character Character Education to your school on By becoming a partner, your company
Education publication that profiles a weekly basis throughout the month of will help provide the AFRO as an
diverse corporate professionals, their February. In addition, provide the Afro- educational tool to eighth-graders
success stories and helpful strategies for American Newspapers in your school’s throughout the region. In addition, your
planning a successful career. Each week, media center or library on a weekly basis company will illustrate its support for
eighth-graders from Anne Arundel for the current calendar year. professional development among today’s
County, Baltimore City and Baltimore • Assist in coordinating the youth.

Afro-American Newspapers February 20, 2010 Character Education/Black History Month 3


W
hen African Americans were freed from slavery, they were
released with only the clothing on their backs. Largely having
been kept from educational opportunities, not being able to
own anything, being up to that point chattel themselves and
surrounded by racism, freedom – while valiantly earned – probably seemed like a
hardship. The newly freed citizens needed a way to survive and thrive in this land of
opportunity. They needed money.
Against the odds, African Americans found ways to earn money, starting
businesses putting the skills and trades learned as slaves to work. From blacksmiths
to seamstresses, African Americans provided services and began to earn. With their
money they bought land, started communities, educated their children and thrived.
As things in the South slowed and jobs – especially in manufacturing – became
more plentiful in the North, people migrated across the country, looking for better
opportunities. Some of these people were successful in achieving economic success,
others were not.
Over the years, many organizations have been founded to help people of color
achieve economic empowerment. Many businesses have also been started with that
mission.
For week three of Black History Month, we look at successful Black men and what
they have meant to the economic health of their communities; profiles of Black male
success and youth entrepreneurs, the future of Black wealth.

4 Character Education/Black History Month February 20, 2010 Afro-American Newspapers


Kidpreneurs: Future of Black Wealth
By Zenitha Prince
Washington Bureau Chief

Alexander Govan was 4 when he decided to start a


business.
“I passed on some life lessons to Alexander that
my parents passed on to me,” said jhis mother Endura Ryan Clark, bottom,
Govan, 43, who hails from a family of entrepreneurs. winner of the 2009
“You don’t always think they (kids) are listening to you; Student Leadership
you don’t really know until they are speaking from the Award from the Black
heart, what sticks and what doesn’t stick.” Engineer of the Year
For the then kindergarten pupil, what stuck was the Awards, poses with
sense of independence that money can bring and so he twin brother, Ashton,
started a button-making business. at the Coordinated
“Then concepts grew from there and by the time he Science Laboratory in
was 9, he really wanted to not just run a business, but Urbana, Ill., on Dec.
show other kids how to make money with their own 19, 2008. The Clark
businesses,” Govan told the AFRO. brothers have formed
In 1990, Alexander and his mother co-founded more than a dozen Web-
B.A.D. – bold, ambitious and determined – Kids, based businesses, with
now known as the International Business Kids products ranging from
Foundation, an
online music to sports
organization
apparel to parking-place
portant to
that trains
youths to be “ It w a s s o im reservations.
entrepreneurs.
e a c h e n t r e p reneurship
t
“Alexander
a n d fi n a n c ia l literacy and
ent at an
envisioned a
y m a n a g e m
vehicle for mone
children to
a g e b e c a u se habits are
early
create the
rly age.”
money they born at an ea
Continued
on Page 6 AP Photo/The News-Gazette, Heather Coit

Afro-American Newspapers February 20, 2010 Character Education/Black History Month 5


Kidpreneurs: Future of Black Wealth
Continued from Page 5
needed to improve their quality of life. So in the could not afford to purchase. He felt that money later but, his mom continued to carry out his
mind of a 4-year-old that meant kids would be was a poor reason for someone not to have fun in vision and now, 20 years later, the foundation is
able to go to the circus and the Icecapades and life,” Govan said. thriving. Each year, the foundation churns out
get personal items that their parents, sometimes, Sadly, Alexander died of cancer some years an estimated 2,000 graduates – mostly from
Continued on Page 17
Corey Stokes, right, and Donyale Walton work on their fashion magazine
“Liv Lux” July 7, 2009, in Flint, Mich. The magazine is published from
an office provided by LAUNCH, a program for student and community
entrepreneurs run by the University of Michigan-Flint. The magazine’s
Web site is hosted by another company at LAUNCH, the Knific brothers’
Epic Technology Solutions, while another LAUNCH entrepreneur helps
with photos and graphics, building his business while aiding theirs.

AP Photo/Al Goldis

6 Character Education/Black History Month February 20, 2010 Afro-American Newspapers


Success Starts with a Spark
I
’m a firm believer that every successful career path begins with a spark of interest. It could come from reading on a particular
subject, watching a film, talking with a professional or, as it happened in my case, actually being exposed to a technical work
environment at a very early age.
I remember growing up as a young child in the country of Botswana, where my father would frequently take me to his job. As
an electrical engineer, he was responsible for creating specifications for radars to be used in civilian application and working with
overseas vendors to build them.. With each project, I’d watch
him test parts of the internal circuitry and then go with him
to the testing sites to see the systems in action. It was through
this experience that I developed an interest in becoming an
engineer.
All those days spent watching my father use a soldering
iron and working on teams to create intricate systems led
me to my current role as BGE Supervisor for Customer
Reliability Support. My group is responsible for developing
engineering plans to solve electric outage issues. We often
work with multiple groups including the customers in our
service territory when putting these plans into action.
When I think back to my teenage days, I realize that
without my father’s guidance and the spark of interest I
received at his lab, I don’t know if I’d be this far in my career
today. My early introduction to technology encouraged me
to apply myself in junior high and high school and take the
tougher math and science courses that were offered.  These
courses were often challenging and were not easy for me
at first, but I never gave up.  When necessary, I sought my
teachers, counselors and family to help and always applied

Rodney Oddoye myself to learn as much as I could. Eventually, I attended


college earned Bachelor of Science degrees in electrical
engineering and physics.  Even with these accomplishments,
Supervisor for Customer however, I still look to learn more.  I am currently pursuing
an MBA degree.
Reliability Support I’m thankful that my father sparked my interest in
BGE engineering and technology, but I believe every student has
an opportunity to realize their career interest at an early
age and the resources to cultivate that interest. My advice to students is to research career
opportunities by reading books and magazines, researching the Internet and meeting with
teachers and guidance counselors. There is a lot of information available to help students
even at the middle school level spark that interest.
Now as a husband and father, I plan to introduce to my son career choices while he’s still
young, because I know all too well rewards and opportunities that come from early interest.
As my father helped light my spark of interest, I plan to help light his.

Afro-American Newspapers February 20, 2010 Character Education/Black History Month 7


Black Media Moguls
Lay the Blueprint
By George Barnette
AFRO Staff Writer

African-American men are increasingly finding themselves in positions of power all


over the country. The same can be said for business as they’ve begun to take over high-
ranking positions.
One industry where African-American men are starting to hold their own is music.
Hip hop was a genre of music meant to express a creative side that people hadn’t seen
before, but it has grown to be much more than that.
Many African-American men are now considered moguls in the music industry and
it’s due to hip hop. Russell Simmons, Sean “Diddy” Combs and Shawn “Jay-Z”
Carter are considered groundbreakers in the field. These men decided if there
was going to be an art form that expressed the creative side of young African-
Americans and sold to the masses, then the
profits should be reaped by those whose
hard work went into it.
“I think that hip hop created
a niche over 20 years ago and “From Jay-Z
West, I think
opportunity
naturally

8 Character Education/Black History Month February 20, 2010 Afro-American Newspapers


Russell Simmons (opposite page), Sean
it keeps growing,” said Andre Harrell, founder of Uptown Records and former “Diddy” Combs (below) and Jay-Z have
president and CEO of Motown Records. “From Jay-Z to Puff Daddy to Kanye become hip-hop moguls.
West, I think hip-hop has created an opportunity for Black men to be naturally
Black and successful.”
The numbers tell the tale. According to a list compiled by Forbes magazine in
May 2009, Jay-Z has a net worth of over $150 million while Russell Simmons is
worth over $110 million.
Not only have the three men become music moguls, they’ve also entered the
fashion arena as well. Simmons created Phat Farm, Combs created Sean John
and Jay-Z, along with co-founder Damon Dash, created Rocawear. All three
lines are among the most popular urban apparel companies in the country.
Simmons has now gone into the financial arena with the RushCard. The
RushCard is a prepaid Visa card which is, according to its Web site, “an easy-
to-use and convenient alternative to credit cards and traditional banking –
without all of the worry of going into debt or overdrawing your account.”
Combs may have become the king of reality television. With hit shows such
as “Making the Band,” “Starmaker” and “I Want to Work for Diddy,” he has
created another avenue to be successful outside of music and clothes. Combs
Continued on Page 10

Courtesy Photos
to Puff Daddy to Kanye
hip-hop has created an
for Black men to be
Black and successful.”

Afro-American Newspapers February 20, 2010 Character Education/Black History Month 9


Black Media Moguls Lay the Blueprint
Continued from Page 9

also executive produced Notorious, a film based on the social agenda.


life of the Notorious B.I.G., which grossed over $36 “BET was a business that had a great impact on
million domestically at the box office. African-American society, but it didn’t belong to it.
Jay-Z was questioned for leaving his post as And so, my thing is that we want to contribute, we
president of Def Jam, but that was until he want to add value,” he told USA Today. “But we have
“BET was signed his new deal with Live Nation. The
$150 million dollar deal included financing
to operate according to the philosophy that you have
to exist in a world where business decisions have to be
a business for his new entertainment company,
RocNation, and tours and recordings
made based on business, not on political notions or
social agendas.”

that had a
over the next decade. With BET’s growing success, Johnson took the
However, as far as African- company public and in 2000, he sold BET for $3 billion
American media moguls go, people to Viacom. After staying on for five more years, Johnson
great impact may want to study what Bob Johnson
has been able to do. Johnson, the co-
left BET to solely focus on operating his new venture,
RLJ Company.

on African- founder of BET, was the first to bring


a television network that catered,
RLJ Company is a conglomerate of businesses run
by Johnson. Among the companies under the RLJ

American
exclusively, to African-American umbrella are Urban Trust Bank, a bank dedicated
interests and culture. to provided services to minorities in Florida and the
BET originally aired for just two Washington, D.C. area, and Our Stories Films, which
society, but it hours each day, but after turning
its focus to music, the tide turned.
makes family and urban comedy films geared towards
African Americans. Also, included under the umbrella

didn’t belong Johnson made the decision to start


showing music videos and record
of RLJ are the Charlotte Bobcats. Johnson’s purchasing
of the Bobcats in 2002 made him the first African
companies saw an opportunity to promote American to be the principle owner of a major sports
to it.” their artist. The decision became a very
popular one as BET began to format its music
franchise in North America.
These names four trailblazers have become
video programming with shows such as “Video synonymous with financial success. All have worked
Soul” and “Rap City.” hard to achieve what they have and continue to
BET’s programming began to draw criticism, re-invent themselves in the face of new economic
but Johnson claimed he didn’t start the network with a challenges.

10 Character Education/Black History Month February 20, 2010 Afro-American Newspapers


“D on’t just follow the crowd Jerome, be different!”

Dare to be Different
is the message my mom drove into me at every
opportunity. This happened particularly in junior high
and then in high school, when I would complain about
being placed in classes with the ‘NERDS”. It just didn’t
seem fair for my parents and teachers to move me out
of classes that I had with my friends and fellow football
buddies. And to have me taking piano lessons too!
Yuck! I sure worked hard to keep that on the down low
with my teammates. Thankfully, she didn’t want to hear
my complaints and I continue to thank her today for not
allowing me to follow the path of the “cool kids”.
There just aren’t that many examples in life of
individuals who fell into success. From the successful
business executive, to that up and coming R&B artist,
or that kid around the corner that received an academic
scholarship – chances are they dared to be different from
the crowd. They dared to work hard on a homework

Jerome Clark
assignment, or hit that note for a band piece just right,
while their friends went on and partied for the night.
Vice President It’s that loving, tough love push for me to be different
that helped me to succeed at the U.S. Naval Academy,
T. Rowe Price then the U.S. Marine Corps, and in my current job in
Portfolio Manager investment management with T. Rowe Price here in
Asset Allocation Group Baltimore.
Understand that every one of us has some unique talent
or skill that we tend to do better than others. As you
hopefully work hard to do well in school, try to figure
out what it is that you tend to do better than others. It may be sports, or a musical
instrument, or maybe a knack for taking pictures – or even (heaven forbid) math is
fun for you. Don’t be afraid to embrace that special talent you have. What may not
seem very cool in junior high may be very cool later in life.
So junior high came and went for me. Decades later, my 9th grade son moved in
with me after years of being out of state with his mom - and he wasn’t doing very
well in school. I tried to place him in tougher classes, but he didn’t want to be stuck
with the “geeks.” Guess what my loving message was to him…*smile*
He’s now a student at the U.S. Naval Academy and I’m thanking my mother for
teaching me to teach him that being different can be a very good thing!

Afro-American Newspapers February 20, 2010 Character Education/Black History Month 11


“You’re going to Hollywood!”
F
ast forward: The curtain is drawn, you give
your outstanding performance and then take
a bow to resounding applause. You exit
backstage to celebrate with family. At this time,
the last thing you hear are the voices that were
encouraging you: “Don’t give up,” “Try again,”
“You can do it,” “Improve this,” and “Change
that.”
Rewind: You just heard those words yesterday,
the day before, maybe even this morning and
thought, “Here we go again.” If someone showed
you the future, would you take all those words
more seriously?
Well, I just showed you your future. During
the “American Idol” reality show we see the
contestants’ families cheering them on as they
hear the words “You’re going to Hollywood,” but
rarely do we get a complete picture of the difficult
times. The blessing of family is that when you
are working hard to succeed, they are not only
cheering you on, but correcting you, pushing you
forward, praying for you and giving you moral
support. The next time you hear this from family Vivien Osamiluyi
members, I encourage you to do a fast forward to
the future where you succeed.
Senior Auditor, Internal Audit
My husband, daughter, parents and siblings are Legg Mason
always my cheerleaders. Along with the cheering
comes the constructive criticism. They freely tell
me my weaknesses and what I need to improve on. I wholeheartedly hold on to what they say.
Today, I look back and I am thankful that I listened to their advice. Looking to the future, I know that advice from
family members will guide me as I pursue new goals. Their advice has proven to be valuable time and time again.
Whatever goals you have, I encourage you to have your family members as your
cheerleaders – seek their advice and do your best.
My mum used to say to me, “Work hard so that the world would be your
stage.” I now work for Legg Mason, one of the largest global asset management
companies, as an IT auditor and have the privilege of interacting with clients
around the globe.
See you on stage!

12 Character Education/Black History Month February 20, 2010 Afro-American Newspapers


Confidence
D
ream big, recognize opportunities, work hard to achieve the
dream and have enough self-confidence to accept guidance and
mentoring along the way—those traits have guided my personal
and professional life.
As a child growing up in my native island of Jamaica, the early
loss of one parent to illness overwhelmed me into feeling somewhat
insulated and becoming a bit of a loner. Through books I created a
world for myself, devouring and dreaming of Victorian England as seen
through the eyes of Jane Eyre and Charles Dickens. I imagined traveling
to Spain and Paris with Ernest Hemingway in The Sun Also Rises, I saw
Mexico through the eyes of painter Frieda Kahlo and finally America
with Theodore Dreisner’s Sister Carrie and Maya Angelou’s I Know
Why the Caged Bird Sings and Gather Together in My Name. Through
the power of books and the mentoring of two tremendously gifted and
caring teachers, Marcella Martinez (English and history) and Mrs.
Fong Kong (English literature) this little girl with dreams of the world
developed knowledge of the world and increased her confidence.
My dreams came through when I was about 12 years old and moved
to England with an aunt and uncle. My aunt was the foreign exchange
manager at the Royal Bank of Canada. Surviving my first plane ride was
the hardest part.

Juliet A. Willetts
Living and going to school in England was a dream come true. While
it was different from my books, the places, monuments and amazing
architecture was better than I imagined. That trip shaped my life. In
Director, Relationship Manager my books, I had developed great admiration for the female heroines
ClearBridge Advisors and their triumph in spite of adversities. My formative years had been
guided and mentored by amazing teachers. However, I discovered I was
Legg Mason living with and guided by an equally amazing woman, my aunt. Dinner
conversations became lessons about banking. It was no wonder that
when I arrived in the United States to join my mother and begin college that I confidently gravitated to majors in marketing
and management, with every possible elective devoted to art history. I later visited all the places in my books.
I graduated from Pace University and joined the former Chase Manhattan Bank in operations. Hard work and confidence
got me noticed and provided an opportunity to enter the Management Training Program. This was followed by years as a
credit analyst then corporate banker to private banker at Citibank.
In July 1997, I joined Shearson Investment Advisors. I am now an
employee of ClearBridge Advisors after several mergers, company name
changes and then an acquisition with Legg Mason in December 2005. My
position as relationship manager/sales creates an opportunity for constant
learning and meeting people from all over the world while representing my
firm. Yes, I am living my dream with confidence.
“If you dream it, you can live it.”

Afro-American Newspapers February 20, 2010 Character Education/Black History Month 13


Black Men Making Moves
By George Barnette, AFRO Staff Writer

Chris Gardener Magic Johnson


For many, Christopher Paul Gardner’s life exemplifies the It’s seldom that you find a superstar champion athlete who
power of the “American Dream,” as he climbed from rags to self- became more famous and wealthier after retirement. It’s even rarer
made riches. to find an HIV-positive person overcome his condition to become
That’s exactly why his life story was made into the motion one of the most successful African-American businessmen in the
picture, The Pursuit of Happyness, country. But that’s the kind of magic that Ervin Johnson Jr. has
which was released in 2006. The long been capable of.
self-made millionaire, entrepreneur, Johnson, 50, earned the nickname “Magic,” during his glory
motivational speaker and years as a professional basketball player. He helped the Los
philanthropist produced the film Angeles Lakers win five NBA titles, and won an Olympic Gold
himself, shortly after publishing his Medal with the 1992 U.S. “Dream Team.”
autobiography. But the Michigan
The popular film, which starred native retired
famous actor Will Smith, grossed a from basketball the
successful $300 million worldwide same year after being
as viewers connected with scenes diagnosed with
depicting Gardner’s struggles HIV and became
to provide for his family while an instant advocate
simultaneously working to make for HIV/AIDS
a name for himself in the business prevention and safe
world. sex.
During the 1980s, Gardner had to juggle his responsibilities Magic briefly
of being a single father and his aspirations of becoming a major served as head coach
stockbroker. But the 56-year-old native of Milwaukee, Wis., for the Lakers in
survived the hardships (including homelessness) and eventually 1994, and even came
worked his way up the business power chain. He now owns the out of retirement
stockbrokerage firm, Gardner Rich & Co., based in Chicago, Ill., a couple years later
where he resides when he is not living in New York City. to play for a short
Gardner said in interview with Oprah that he credits his stint. But Johnson
success to the “spiritual genetics” handed down to him by his eventually
mother, Bettye Jean Triplett, née Gardner. turned his focus
Continued on Page 18

14 Character Education/Black History Month February 20, 2010 Afro-American Newspapers


Lonnie G. Johnson Michael Jackson
Most folks don’t The greatest entertainer of all time. The king of pop. These
know who Lonnie G. are just a couple of titles that Michael Joseph Jackson earned
Johnson is, but they’re from millions of fans worldwide.
definitely familiar Since childhood, Jackson dazzled fans with soulful singing and
with one of his most electrifying dance moves. The Gary, Ind., native composed dozens
of musical hits, and earned several accolades, including 15
famous inventions.
Grammy Awards (including the Lifetime Achievement Award
Johnson, 61, is
and the Living Legend Award); 17 No. 1 singles in the United
president and founder States (including the four as lead singer of the Jackson 5); and 26
of Johnson Research American Music Awards (24 as a solo artist – including Artist
and Development of the Century – more than any other artist). He is reported to
Co., a technology have sold more than 750 million records worldwide, making him
development company. the best-selling artist of all time.
His most famous Jackson died at the age of 50 from cardiac
invention is the Super arrest. According to reports, Jackson had
Soaker water gun, one of the top-selling toys in United States been administered drugs such as propofol
history. The Super Soaker is reported to have generated more than and lorazepam. His death was later ruled
$1 billion in sales. a homicide by the Los Angeles County
But Johnson’s brilliance isn’t limited to water guns. He has coroner.
earned more than 80 patents and has worked with NASA’s Beyond his ability to entertain,
Jackson appealed to millions
Jet Propulsion Lab, inventing thermodynamics systems. His
of people around the world
company also developed advanced home radon detectors,
because of his passion for
rechargeable batteries, and several other commonly used products. giving.
The Georgia native earned a bachelor’s degree in mechanical He was cited by
engineering and a master’s degree in nuclear engineering at the Guinness Book of
Tuskegee University. He went on to join the U.S. Air Force, World Records in
serving as the acting chief of the Space Nuclear Power Safety 2000 for breaking
Section at the Air Force Weapons Laboratory before he left to the world record for
work for NASA. the “Most Charities
Johnson’s latest great invention, the Johnson Thermo- Supported by a Pop
Electrochemical Converter System, was listed by Popular Star.” It states that
Mechanics as one of the top 10 inventions of 2008. Michael Jackson had
Continued on Page 18

Afro-American Newspapers February 20, 2010 Character Education/Black History Month 15


Proudly Serving The Community…
M
y personal story with McDonald’s® began when I was a teenager working
as a crewperson and I worked hard to move up the ladder. I worked with
owner/operators as a store manager and helped run several corporate owned
restaurants as an operations manager. After many years in the business, I decided
to take the next step and work toward owning and operating my own restaurants.
Nine years have gone by since I took over my first store, and I am now proud to say
I own and operate eight McDonald’s restaurants in Prince George’s County, Md.,
Montgomery County, Md. and Arlington, Va.
As President and a proud member of the Black McDonald’s® Owner/Operator
Association (BMOA) of Greater Washington, D.C., and Baltimore, we represent 20
local McDonald’s operators and more than 100 African-American owned McDonald’s
restaurants in the region. Our partnership is really a “self-help” business group that
works together to make a difference in our community. We are dedicated to giving
back to the communities in which we live, so each year we look to partner with local
groups and sponsor local events in our area to show McDonald’s commitment to the
communities that eat and work in our restaurants.

In 2009, we partnered with charitable events to support our communities. A few


examples include:

Isaac Green  
n   “Buck$ for Book$ Program” - We donated to Morgan State, Coppin State,
President, Bowie State, and the University of the District of Columbia. Each university will
Black McDonald’s® select students for a $500 scholarship. In addition, we donated to the Howard
University Scholarship Fund in memory of our past NBMOA President, Ken
Owner/Operator Ross.
Association n   “Bikes and Helmets Program” – Another donation made for the purchase of
bikes and helmets to be given to deserving kids at the Boy’s and Girl’s Club of
Baltimore, Fredericksburg Virginia and Washington D.C.
 
In addition, we collectively sponsor Spirit nights in our restaurants to help raise
money for our local schools and continue our commitment to education.
We look forward to continuing the tradition of supporting our local neighborhoods
through our outreach programs. In 2010, we are looking forward to continuing support
of local children’s programs and education initiatives. By working
together, we can reach more and more people who come to our
restaurants and live in our neighborhoods.
For more information on career opportunities at McDonald’s visit
www.McState.com. For information on scholarships and student
programs visit www.365Black.com
(c) 2010 McDonald’s

16 Character Education/Black History Month February 20, 2010 Afro-American Newspapers


Kidpreneurs: Future of Black Wealth
Continued from Page 6
12 cities in and around the Baltimore-Washington metropolitan areas – the results are borne out today in the deluge of foreclosures and the number
who may prove to be the future of economic empowerment in minority of retirees without investments among other signs.
communities. “It was so important to teach entrepreneurship and financial literacy
The foundation offers a 12-chapter curriculum that teaches youth and money management at an early age because habits are born at an early
the basics of entrepreneurship such as what is a business, capital, assets, age,” she said. “The earlier you get the knowledge, the earlier you can use the
liabilities and expenses; financial literacy and marketing. knowledge…
The curriculum is taught in school, after school, during the weekend “And as Blacks on a whole, I am so in favor of entrepreneurship because
and at summer camp classes. And, the organization also partners with collectively our wealth is staggering—when you look at the hundreds of
or outsources its training to private-label conferences such as Rainbow/ billions of dollars we spend. But, when you look at what we own compared
PUSH’s Wall Street to other races, it is devastating how little wealth
Project, which allows “…collectively our wealth is staggering, we have.”
students to meet Each child graduates from the foundation
successful Black professionals
when you look at the hundreds of with their own business, which the organization
among other things. billions of dollars we spend. But helps them to market. Most of the participants
Govan said meeting CEOs and when you look at what we own gravitate toward clothing and fashion. For example,
Blacks who have risen to the heights compared to other races, one student from Fort Washington, Md., started
of corporate America is “empowering” and Lovely Ladies Lipgloss, an all-natural, mineral-based
“transformative” for the students. “Most of my training
it is devastating how brand that offers hues more appropriate for Black and
is done in the inner city, where there are a lot of HUB little wealth we Brown women.
zones – historically underutilized business areas – so they (the have.” The young entrepreneurs are partnered with
kids) don’t get to see thriving businesses, and especially owned by wholesalers and manufacturers to get the best prices for
people who look like they look.” their goods; they exhibit their goods at large conferences
The program is also a source of hope. For example, as part of a 25-city like the Urban League or the NAACP and they also are
tour, Business Kids went to Miami, where the foundation did a multi- taught to market their commodities via the Internet.
day workshop with about 100 foster children who had not been placed in Among the foundation’s successes are now-college-age
permanent adoptions with the hope that they would receive the necessary students, Brea Govan, owner/founder of bookstore Books Are Us!; Brittney
tools for success as adults. Govan, owner of A Cup of Tea on Me, which sells organic and herbal tea
“When the playing field is level – when we have the knowledge and we and Jamal Browder, owner of American Youth Travel, a full-service agency. 
have the tools –we excel,” Govan said. “Our goal is not to create that one person who is a megastar but to
Spreading that message of self-determination is more important now ensure that every child has the tools [he/she] needs to improve their quality
than ever, Govan said of their expansion efforts. “We’re aggressively taking of life,” Govan said. “So, to me, success is the child’s household that may
this message on the road. I think the climate is right and in light of this not have had enough groceries, and they did an event and made a couple
economy … being able to teach children, teens and young adults money hundred bucks and was able to have food on the table. And I know in the
management principles is vital right now.” normal capitalist society that may not be considered a success but to me
Too many Blacks did not learn those lessons as children, Govan said, and that is a success story.”

Afro-American Newspapers February 20, 2010 Character Education/Black History Month 17


Black Men Making Moves
Magic Johnson Michael Jackson
Continued from Page 6 Continued from Page 7
to business, purchasing 5 percent of the Lakers franchise, donated to 39 charity organizations either with monetary donations
holding the title of team vice president. He currently owns and through sponsorships of their projects or by participating in their
operates Magic Johnson Enterprises, a company with a reported silent auctions. That didn’t include the charity work he did with his
net worth of $700 million. His company includes Magic Johnson Heal the World Foundation, which is reported to have supported
Entertainment, a movie studio; Magic Johnson Productions, a the American Cancer Society, the United Negro College Fund,
promotional company; and Magic Johnson Theaters, a nationwide the NAACP, and several other organizations. His legacy will carry
chain of movie theaters. Johnson also serves a NBA television on through a countless amount of artists who have been directly
analyst for ESPN, and also serves as a motivational speaker. inspired by his unique musical style and flare.
 

18 Character Education/Black History Month February 20, 2010 Afro-American Newspapers


The Power of Taking the Initiative
T
here are different paths to walk in life. The question
that faces each person is, “Which will I choose or which
will choose me?” The ability to choose where you go is
important. And the student who knows this and acts on it early
in life by taking initiative is POWERFUL.
How you apply yourself in school is critical. Being committed
to education and good grades demonstrates a great deal to
yourself and others. Taking initiative whether in education
or in your future career will increase your chances to do
things of interest and lead to greater personal satisfaction. In
my experience taking initiative and completing tasks above
and beyond the call of duty has been invaluable to people
understanding my dedication to my work. I ran to responsibility
instead of away from it.
I always knew that I liked people and working in areas that
affect them. I volunteered with government and in political
campaigns, which opened door after door of opportunity in
my life. My drive to be involved in public service allowed
me to work with members of the Pennsylvania House
of Representatives and a member of the U.S. House of
Representatives. This placed me in an environment with leaders
and decision makers where I learned about different groups,
their problems and solutions, and the many ways government
plays a role. I was continuing my education, but this time it was
out of the classroom.
In the private sector, I served as a senior associate for a
major lobbying firm, deputy chief of staff for the president of
Temple University, and now as vice president with Verizon
for the Maryland-Washington, D.C. Region. In virtually all of
these instances, my initiative Tabb Bishop
has factored into my ability to Vice President of Government Affairs
locate exciting positions where
I can contribute. Verizon Maryland
My faith, family and friends
as support allowed me to make
and Washington, D.C.
the right choices about what my
path would be. Taking initiative and being dedicated to my responsibilities positioned
me to identify opportunities in the areas that I enjoy. I am convinced that for me, as
I am sure would be for you, there is power in taking the initiative. To the degree you
can avoid it, do not be placed in situations, but place yourself in them - the ones that
are right for you now and in the future.
Whether doing something big or small, start today!

Afro-American Newspapers February 20, 2010 Character Education/Black History Month 19


Afro-American Newspapers’
Character Education Essay Contest

Eighth-Graders Only
T
he Afro-American Newspapers’ Character Education character traits in their own lives. Students should then write an essay
Contest was launched 13 years ago to promote positive that best explains why they chose the article and how they plan to use
character development among the nation’s leaders of what they’ve learned to shape their future.
tomorrow -- our youth. • Essays should be between two and four pages in length (double-
We believe good character has to be taught and modeled, which spaced) and must be typed.
is why we have chosen to profile local corporate professionals and • Essays will be judged on neatness, grammar, punctuation and the
business leaders in our publication. student’s ability to give insight on what they learned from the profile.
The featured individuals, time and time again, incorporate positive Judges are impartial volunteers and may include teachers, staff from
character traits -- such as honesty, respect, responsibility, courage local colleges and universities and the editorial staff at the AFRO.
and perseverance -- in their everyday lives, proving to be positive role
models in their community. For more information concerning the Afro-American Newspapers’
For the contest, students are asked to read the featured profiles Character Education Contest, please contact: Diane Hocker, 410-554-
and choose the one that inspires them most to incorporate positive 8243.

Cash prizes to be awarded


Deadline: April 9, 2010
Mail typed essays to:
Diane Hocker • Afro-American Newspapers
2519 N. Charles Street • Baltimore, Md. 21218
or email them to:
charactereducation@afro.com
No faxes will be accepted
20 Character Education/Black History Month February 20, 2010 Afro-American Newspapers

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