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2-18-110

A privately owned satellite broadcaster with TV, Radio, Publishing and Internet holdings in
the United States and the Middle East

International TV and Interactive Group (GM)

Based - Washington, DC - USA

Filcro Media Staffing (FMS) OIC New York - Reporting to President & CEO

Client - U.S. based international broadcaster across multiple media platform

Search - General Manager – GM

Client Situation - CEO desired growth and needed new leadership to monetize broadcast and interactive holdings by increasing the
quantity and quality of programming in two languages. Requires build-out of interactive properties and associated content to reach
commercial markets. Inventory, Traffic, Sales, Sales Services, Programming, Broadcast and Production Operation all need to be retooled.

Sector inclusion:

● Broadcast Television
● Cable Television
● Satellite Television

The (ESC) identified Filcro Media Staffing (FMS) and Tony Filson (TF) functioning as Officer in Charge of Search.

FMS was retained.

FMS Officer in Charge of Search worked directly with the CEO to establish the experience required and the job description to attract the
proper GM.

FMS was provided with technical, strategic, operational, organizational, financial and cultural overviews requested to evaluate all hard and
soft assets as they relate(d) to the skills and experience required of the new GM.

Some of the biggest challenges facing the new General Manager (GM)

● Change management
● Renegotiating current production contracts
● Identifying new production facilities and build-out
● Formalizing production, co-production, development and programming acquisitions
● Financial management and budget controls
● Human resource policy and procedure formalization
● Sales infrastructure - front and back office
● Broadcast operations and engineering
● Interactive site build-out monetization
● Branding of TV and interactive properties in domestic and international markets

Solution FMS proceeded to Identify "GM’s" with combined domestic and international experience in the MENA and the U.S. directing
multinational broadcast entities within the client’s genre.
Working outwards from the Washington, DC geographic, the firm was aggressive in identifying local candidates not requiring relocation. This
proved to be highly successful is identifying the final executive hired even though he had recently relocated to the West Coast.

The firm required a solid history of positively turning around and or building new broadcast entities that were profitable in a brief period of
time. This history had to be accompanied by tactical and strategic leadership in international markets directly related to the client’s MENA and
U.S. interests.

The new GM would be inheriting an organization that lacked proper monetization, formalized policies and procedures and a number of
operational contracts for production, broadcast operations and facilities that were not negotiated appropriately.

Financial controls were needed immediately to rectify spending not in line with the firm’s gross revenue. Programming and production costing
was extreme for the entity based on the number of hours of original programming.

Traffic, Inventory, Sales, Sales Planning and Client Services all will need to be addressed by this new GM to allow ad agency and direct client
advertising participation. This new GM will require acumen that will allow the integration of broadcast TV with the interactive property in a
seamless manner so sales plans could be offered across both platforms.

Our goal as a solution to our client was to also identify and attract a GM who had a current understanding of the MENA and the related U.S.
MENA geopolitical landscape.

The ecology of the entity required a GM who could bring about continuity while setting new standards in business, creative and technical
areas. A great deal of maturity and self assurance would be required to build confidence in a staff that clearly lacked honed leadership.

Successful candidate identified as new GM

A veteran international TV media executive with multi-departmental management skills including general management,
strategic planning, news, programming, ad sales, promotion, marketing, branding & new media.

Recently relocated to the West Coast this GM was currently a Senior Adviser for a leading international management-
consulting firm developing a new Pan-Arabic satellite-delivered news and information channel in the Middle East.

Prior to this, the new GM had successfully built-out a new national, commercial station, creating new state-of-the-art HD-ready broadcast
facilities in 3-months, supervising a staff of 200 and increased revenue by 40% in 3-month’s time as he increased audience by 75% in their
key demos.

This TV executive was selected by a non-partisan U.S. Federal agency, appointed by the President of the United States to develop plan and
guide 3 satellite-delivered news and information based channels in 22 countries throughout the Middle East, North Africa and Europe. He
supervised and directed the construction and build-out, the hiring of management and staff for all operating departments including news,
production, programming, finance, human resources, branding, marketing, new media and technical operations in the Washington, DC and in
the Mideast.

As the Group Chief Operating Officer of another international broadcasting concern he successfully directed the management of the TV
network’s (6 channels), programming, ad sales, news, marketing and branding strategies as deregulation was introduced into the markets.
After 2 years he retained a 78% share of the TV advertising market, and a 75% share of the audience. He realized a $0 to a net-profit of
$78.5 million in that 24 month period. His challenges of the SARS virus, regional terrorism and recession were overcome by his exceptional
leadership skills.

This TV executive has been successful in every international broadcast entity he has ever been appointed to lead.

The executive was relocated from the West Coast and had made a smooth transition to the new organization. He has exceeded all
expectations and is making the client’s business goals a reality in U.S. and MENA markets.

Filcro Media Staffing, All rights reserved, 1985 - 2010


International Media and Broadcasting Executive Search Firms - http://www.ExecutiveSearch.TV
MENA General Manager Case History: http://www.executivesearch.tv/html/gm_mena.html
International media and broadcasting executive search across multiple media platforms. Filcro Media International Copyright 1985 - 2010 All Rights
Reserved. http://www.ExecutiveSearch.TV

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