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Advertisement rates 2006

*NMS A03/S04

Catch 277 000 readers with Turun Sanomat
Turun Sanomat is the third largest 7-day newspaper in Finland. With 277 000* daily readers, Turun Sanomat is the most readed newspaper in South-West Finland. In the year 2005 Turun Sanomat celebrated its 100th anniversary. Because of the long history, Turun Sanomat is a wellknown and respected media. Advertising in Turun Sanomat is the most efficient way to influence consumers in the market area.
* NMS 2004

Reading coverage of the newspapers

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Turun Sanomat Turkulainen* Aamuset* Ilta-Sanomat Iltalehti Helsingin Sanomat Kauppalehti

*Free distribution paper

RMS South-West Finland 2004

Turun Sanomat advertisement rates
T H E S E P R I C E S D O N OT I N C LU D E VAT 2 2 % .

Turun Sanomat b/w (modul 1x120 cmm) 2-colors 4-colors Before text b/w 2-colors 4-colors In text b/w 2-colors 4-colors After text b/w 2-colors 4-colors Jobs available b/w 2-colors 4-colors Frontpage

weekday €/cmm 4,31 4,48 5,17 2,88 3,09 3,58 3,15 3,52 4,16 2,35 2,88 3,36 2,88 3,09 3,58

Sundays min. size €/cmm (column mm) 4,59 4,79 5,49 3,25 3,47 3,94 3,68 3,84 4,74 2,83 3,20 3,68 3,25 3,47 3,94 120 120 120 25 100 100 50 100 100 25 100 100 20 100 100 € 2769,00 1505,00

Extra tabloid at Saturdays In text

size 1/1-page 1/2-page

No issues on following days in the year 2006 1.1. Sunday 16.4. Sunday 17.4. Monday 24.6. Saturday 25.6. Sunday

Treffi tabloid at Wednesdays In text

size 1/1-page 188 x 100 mm 124 x 60 mm 60 x 60 mm

€ 2769,00 522,00 350,00 177,00 € 2769,00 1505,00 888,00 450,00 256,00

25.12. Monday 26.12. Tuesday

TS economy tabloid In text
Publishing dates 2006: 24.1., 21.2., 21.3., 25.4., 23.5., 20.6., 22.8., 26.9., 24.10. ja 21.11.

size 1/1-page 1/2-page 1/4-page 1/8-page 1/16-page

Special prices
Fixed position 10% Minimum size in front page 360 mm and in other pages 400 mm. Extra holidays Sunday rates are applied also on extra holidays, May Day and Indepence day (Dec 6 th). If the newspaper is not published on sunday because of an extra holiday we will use Sundayprices to the newspaper published last before Sunday.

Discounts
Repeat ad discount In case the advertisement is repeated unchanged in 14 days a discount of 10% is granted. Classified and lines ads
Bookings, cancellations and rate changes For bookings kindly contact the Turun Sanomat Marketing • E-mail pia.suomi@turunsanomat.fi • Fax +358 2 269 3469 • Phone +358 2 269 3560 Turun Sanomat shall have the rights to change advertisements rates at any time. Price increases caused by any law, statute or acts of government authorities will increase prices correspondingly from the date such order comes into effect. Such increases will also apply to advertisement bookings already made.

Discounts for repeated classifield (20–200 mm) and lines ads after and before text. • 10% on the second advertisement • 20% on the third and the following ads. Advertising agency discount Authorized agencies 15%. Restrictions on discounts In addition to advertising and media agency it is possible to obtain only one additional discount depending on the way of publishing or the type of advertising.

Errors and claims
Turun Sanomat strives to publish all accepted advertisements on the dates agreed upon. However, there shall be no liability for any damages whatsoever the advertiser may be caused if, for productional or other operational reasons (e.g. strike) or for reasons due to the advertiser, an accepted advertisement can not be published. In the event of an error or omission of the advertisement the publisher´s liability shall in all cases be limited to repaying any amount received for the advertisement. All claims shall be made within 7 days of the publication or the scheduled date of the advertisement.

Terms of payment and securities
Payee TS-Group, Turun Sanomat Marketing Advertising and media agencies who have agreed an agreement on operational and quality co-operation and meet creditworthiness criteria (IYN or bond posted with Turun Sanomat) pay within 30 days. The TS-Group reserves the right to change the payment terms. Interest for over-due payments is the one valid at the time. Claims concerning invoices must be made within 8 days of the date invoice. Securities According to the terms and conditions of Turun Sanomat. Payment in advance can be requested. Value Added Tax is 22 percent. The advertising rates are subject to VAT and will be shown separately in your invoice.
Information we need about the client •Company´s name (how it is registered) •Perfect address •Contact person •Phone number, fax number and e-mail •VAT-number (if a company) This is very important, we can only charge without tax if we have the VAT-number. Bank information IBAN code FI97 2057 1800 0634 36 SWIFT code (=BIC) NDEAFIHH Account number 205718-00063436 EUR

Electronic documents
We recommend electronic delivery of materials as a PDF file which is created using Adobe Acrobat Distiller (PDF 1.3 – 1.4 version). The material may be submitted in the following document formats (Macintosh or PC). • Macromedia Freehand 7.0 – MX • QuarkXPress and Passport 3.11 – 4.1 • Adobe InDesign 2.0 – CS2 The document supplied and the final advertisement must occupy the same printout area and each document must only contain the material for one advertisement. Always double-check that the document file is free of errors before sending the material! Fonts (typefaces) Adobe FontFolio 8.0 PostScript fonts. We recommend that the fonts be converted into paths if the application program allows for it. It should be noted that TrueType -fonts cannot be employed. Appended images and graphics
TECHNICAL DATA • Printing plant Turun Sanomat Newspaper printing house, Artukainen • Printing Method Four-color offset

Images and graphics are to be stored as high-resolution CMYK -images in the EPS- or TIFF-formats. The recommended resolution of pictures imported in page layout programs on a scale of 1:1 is 200 ppi. In EPS-format DCS-mode can not be used. In TIFF-format LZW-packing is not allowed. Data compression

• Paper Newsprint 45 g/m2 • Resolution 40 lines/cm

The colour values of four-colour advertisements must be defined as CMYK process colours. We recommend data compression since it helps to recude transfer times. The allowed compression programs are Stuffit and Zip. PDF-documents does not have to be packed. Proofs Electronic documents must always be accompanied by a proof sheet/print. We recommend that you supply a full-colour proof. It is also possible to fax the proof to number +358 2 269 4475. Complaints can only be considered if a proof print/impression is received with the submission.

Adelivery of materials and accompanying formproofs Electronic documents can be submitted by line transfer trough e-mail, FTP, First-Class or using ISDN Macintosh Leonardo connection. Documents also be sent on a CD-ROM or 3,5” diskette. All materials must show the name and telephone number of the reproduction company or equivalent facility where the material was procudedm as well as the publication date and the name of the advertiser/advertising agency. Delivery Address Turun Sanomat, Advertisements P.O. Box 95, FI-20101 Turku FINLAND Kauppiaskatu 5, 20100 Turku FINLAND +358 2 269 3469

or for couriers Fax

E-mail delivery address ads@turunsanomat.fi FTP delivery address 194.157.163.47 (folder guest) user id: guest password: guest +358 2 240 7455

Leonardo number

More detailed technical information on the delivery of materials and line transfer connections can be obtained from Mr. Jarkko Nikkilä at +358 2 269 4573. By following the instructions presented above when preparing advertisement material, you can significantly enhance your control over the quality of the end result.
WIDTH OF COLUMNS

Printing area of the paper Front page 1/1 ........................................ 380 x 480 mm 1/2 horizontal ...................... 380 x 240 mm 1/2 vertical .......................... 188 x 480 mm 1/4 ........................................ 188 x 240 mm In text 1/1 ........................................ 380 x 525 mm 1/2 horizontal ....................... 380 x 260 mm 1/2 vertical ........................... 188 x 525 mm 1/4 ........................................ 188 x 260 mm Spread 1/1 ........................................ 780 x 525 mm Tabloid inserts 1/1 ........................................ 252 x 365 mm

Turun Sanomat 1 column ....................... 44 mm 2 columns ..................... 92 mm 3 columns ................... 140 mm 4 columns ................... 188 mm 5 columns ................... 236 mm 6 columns ................... 284 mm 8 columns ................... 380 mm

MEMBER OF THE FINNISH N E W S PA P E R P U B L I S H E R S A S S O C I AT I O N

Circulation

111 299 (1.1.–31.12.2004) Circulation area is Southwest Finland

Readers Publisher Head Office Postal Address Internet E-mail Chairman of the board Managing Director Editor-in-chief Marketing Director Advertising Director Assistant of Advertising Dept. Party affiliation

277 000 (National Media Survey 2004) TS-Group Kauppiaskatu 5, 20100 Turku, Finland P.O. Box 95, 20101 Turku, Finland www.turunsanomat.fi firstname.lastname@turunsanomat.fi Mr. Mikko Ketonen Mr. Keijo Ketonen Mr. Ari Valjakka Mr. Lasse Aarnio Mr. Jaakko Ketonen Mrs. Paula Kettunen

Address of advertising dept.

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P.O. Box 95, 20101 Turku, Finland

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