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Dallas, Texas 75229
Mobile: 214-726-2778

OBJECTIVE: Seeking to transition from small company owner to leadership role in a company where I can utilize my
Sales & Marketing and General Management skills.

Strategy, Execution &
Brand Development
Product Development &
Growth Management &
Business Development
P/L Management
Productivity Enhancement
Team Leadership

Accomplished multi-lingual Senior-Level Executive with over 24 years of global experience

in Strategic Marketing, Brand Management, Product Development, Operations, Sales
Development, and P&L oversight in growth organizations and start-ups in diverse industries.
Dynamic leader with solid track record of increasing sales and bottom line, identifying new
markets, developing & driving business processes, and executing with tenacity, discipline, and
diligence to maximize profitable gains and reduce costs.
Excellent communicator and consensus builder bridging communications between operations,
internal and external sales teams, customers, and stake holders to gain buy-in for initiatives and
achieve company objectives.
Extensive experience in conceptualizing and launching new products via various media vehicles,
creating compelling brand strategies, and managing the full product life cycle development process.
Motivate, mentor and lead talented professionals using interactive leadership that inspires people to willingly give their
best effort and loyalty.

Mia Mariu LLC. Dallas, Texas
(2007 to present)
Health and Beauty social selling company operating throughout the US and Puerto Rico - Privately Held - under $1 m in sales.

PRESIDENT & CEO. Leveraged entrepreneurial orientation to launch health and beauty company to meet the needs of niche ethnic
markets. Responsible for leading the operations and strategic direction of organization with full P&L responsibility. Oversee all
finances, sales, business development and human resources. Functional responsibility for product development, product supply
chain, marketing and sales communications, consumer research, and community affairs. Business is currently transitioning from
direct sales to online retail.
Key Accomplishments
Created and sustained health and beauty direct selling business for 8 years. Identified market opportunity, secured capital
investment from private equity partners, and built business infrastructure from scratch. Drove company to just under $1
million in annual revenues.
Provided leadership, mentoring and training to 1,600+ independent sales representatives across the United States and
Puerto Rico.
Identified and cultivated working relationships with high end cosmetic and nutritional manufacturing partners to develop a
complete line of natural organic health and beauty products with over 100 SKUs. Conceptualized product categories,
worked with chemists on formula development, established reliable product supply chain, developed brand positioning,
and successfully launched products. This line has had no quality issues and negligible returns according to industry
Developed productive sourcing relationships throughout North America and China to establish cost effective supply chain.
Fostered relationships with third party logistics partner to handle warehouse, distribution & fulfillment. Through diligent
management, maintained consistent high service levels 99%+ throughout tenure.
Home Interiors and Gifts Inc. Dallas, Texas
(1999 to 2006)
$800 +million, Privately Held Company - largest direct sales provider of home dcor accessories in the United States, Canada, Mexico
and Puerto Rico with 65,000+ independent sales consultants.

company at a time when the organization had been just bought out by equity firm. Was the first outside hire for 50+ years family run
business. Within a year, role transitioned quickly into finding new business growth opportunities to increase revenue and reduce


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reliance on the core business. This ultimately culminated in assuming responsibilities for Sales and Marketing, in addition to
maintaining responsibility for the International Division.
Key Accomplishments
Provided leadership for a team of over 200 with three VP level Sales and Marketing direct reports and 2 International
President level direct reports in addition to being second to CEO in providing sales leadership to US independent sales force
of 65,000+.
Drove comprehensive research project that culminated in a new strategic plan to define new corporate growth strategy.
The strategic plan included company re-branding, market segmentation, branded product lines, new product categories,
and operational improvements to enhance service to customers. Branded product lines included, a licensed Better Homes
and Gardens line (partnership with the Better Homes and Gardens Magazine) which yielded over 80 million dollars in
incremental sales within the first year of introduction, and a new childrens product category which led to $40 million in
revenues in first 6 months of product introduction. These lines included some of Home Interiors highest-selling products
(by annual sales dollars) of all time.
Spearheaded the implementation of new branded corporate website establishing a comprehensive online presence
allowing for over 65,000 independent shopping portals and yielding an operating cost reduction of 18%.
Led the turnaround of poorly performing Mexican subsidiary. Restructured local operations and established new
management team that led to record double-digit growth and operating cost reductions of 30%.
Advanced HIGs international presence by launching local subsidiary in Canada. Worked with international business heads
to implement new ERP technology, manage expansion of offices and warehouse, selectively customize product lines, and
establish new purchasing/replenishment processes to manage fast growth without disruption to the business. International
operations grew from $4 million to $80 million retail under my leadership.
Mary Kay Inc. Dallas, Texas
$4 Billion worldwide direct seller of quality skin care and cosmetics - Privately Held.

(1991 to 1998)


Responsible for driving Mary Kay Inc.s international expansion efforts into Western and Eastern Europe and the former Soviet
Union. Held dual reporting relationship to Executive Vice President of Global Marketing in the US and the President of European
Region in the UK. Responsibilities included market assessment (ROI and market sizing) for potential new markets, market research,
competitive positioning, and country specific formulation & packaging. Provided day-to-day marketing leadership to existing
international subsidiaries.
Key Accomplishments
Had responsibility for managing a domestic Marketing team of 5 and providing Strategic Marketing guidance to 8 country
Marketing Managers across Western Europe, Russia and the Ukraine.
Led a cross-functional team with manufacturing, product development, and distribution to develop a strategy for product
manufacturing in Switzerland. This strategy resulted in an estimated $7 million annual dollar cost reduction through the
development of Pan-European packaging and local production of a Europe specific color cosmetic palette that could be
used across all markets. During my tenure at Mary Kay, the European business expanded from $20 million in one market to
over $200 million with presence in 8 markets.
Devised and instituted a new process for managing European marketing efforts including a centralized marketing function,
standard marketing processes ensuring brand consistency across the region, and aligned job descriptions. This led to
improved efficiencies and a 15% reduction in headcount.
Championed a centralized plan for creative print for multi-lingual brochures and other sales tools resulting in over 30% cost
savings to each local subsidiary.

MBA International Business, BA Languages University of Dallas Irving, Texas
PROFESSIONAL AFFILIATIONS: Member, Direct Selling Association; Volunteer Operation Homefronts Hearts of Valor.
OTHER: Fluent in Spanish, French, and Italian. Solid working knowledge of German.