Max Pro Company

Present to

Aj. Chaiyawat

Thongintr

By
1) Miss Patimakan Narkrit 2) Miss Pornthip 3) Miss Issaree 4) Miss Naritra Phuttipatkul Ko janatwongsa Butin ID: 5031205042 ID: 5031205057 ID: 5031205095 ID: 5031205148 ID: 5031205161

5) Miss Pakkamas Jitmana 6) Mr. Choke 7) Mr. Prachaya

Prasertkongkaew ID: 5031205203 Laoobuth ID: 5031205236

Section 2 Student of Tourism Management Program

Project Feasibility Study and Evaluation (1203) 2/2009

School of management Mae Fah Luang University

PREFACE
Present the amount of car in Thailand increase continuously though Thailand will face a problem in economic crisis. The total of car increase from 1,660,934 in 2005 to 6,648,978 to 2008 or average increase 23.1% per year and will expand continuously. Furthermore the price of cars has uptrend because of technology development can help the quality of car increase. So, the value of car market will have many profits in the further. The old or new car also want to care them including for beauty such as wash, clean, polish and wax, for attendance such as changing engine oil and sediment service so, when have many new cars the service also increase and when have many old cars the trend of owner take a car in to each brand service center will decrease but they like more general car care service that are the reason car care service grow enormously. Present, car care has many services and customer including gas station or big service company such as MAX Auto Express and B-Quick that each company have different service such as changing engine oil or car wash. Car care expands rapidly as increasing of cars but don’t have many express companies for facilitation to the customer. Max Pro Express is car care express service that provides wash a car, Polish and wax service, clean within a car, changing engine oil service, changing tire service and daily checking cars service. We provide directly service, we will go to customers’ house or office for increase the convenience and decrease the waste time to the customer.

Max Pro Express

SUMMARY
Car Care Express is project of take care car delivery for customer. We offer the convenience and decrease time for wait, we wash a car, polish, vary oil, and vary wheel. We locate branch of company by survey amount of population in each area in Chiangrai. We choose many population area that are Muang Chiangrai, Chiang khong, Pa Daet, Mae Chan and Mae Sai. Market segment will consider from 2 types 1.place of customer attends car care and 2.place follow by density of population. Target market of Car Care Express is customer who have office in Chiang Rai or who have town house, home in medium to high density of population. We decide slogan is “Easy Quick Confident Standard” Max Pro Express provide car washing, polishing and wax, washing carpet and seating, changing engine oil, changing tire and other service and we also give the information about car care for the customer. Max Pro Express have investment 13 million baht in first year from register capital 7 million baht and loan 6 million baht for invest4 branch and to be increase 20 branch within 5 year. This project value in time about 12% equal 25.7 million baht and have IRR about 35.52%.

TABLE OF CONTENTS
Page PREFACE SUMMARY TABLE OF CONTENTS CHAPTER 1 INTRODUCTION 1.1 Background and Significance of the Project 1.2 Project Objective 1.3 Benefits of project 1.4 Activity and time flame of study 1 2 3 3

2 INDUSTRY PROFILE 2.1 Nature of industry 2.2 Service in general 2.3 Vision 2.4 Mission 2.5 Strategy 4 4 6 6 6

3

Market Feasibility Study
3.1 Market Analysis 3.2 STP Analysis 3.3 Marketing Mix Strategy 3.4 Sales Forecast/Profit Estimation 3.5 Marketing Expense 3.6 Conclusions 7 15 19 23 36 38

4

Technical Feasibility Study
4.1 Production and Operations Analysis - Product Characteristics - Production/Services Process - Location - Facility Layout - Logistics Management - Facility Management 4.2 Investment Cost 4.3 Operating Cost 4.4 Conclusion 43 43 46 48 50 51 53 54 60 61

5

Financial Analysis
5.1 Cash flow 5.2 Balance Sheet 5.3 Income Statement 64 69 70

6 Risk Management
6.1 Finance Risk Analysis 6.2 Business Risk Analysis 75 77

7

Summary

78

Bibliography
TABLE OF TABLES Table 1: Size of car care service market Table 2: Activity and time flame of study Table 3: Summary strength and weakness of car care express service Table 4: Summary opportunity and threat of car care express service Table 5: The amount of population each district of chiangrai in 2005 Table 6: Segmentation Table 7: Detail of package service Table 8: Estimated market size in one year of service Table 9: The estimate profit of main company in 1 year 2 3 10 11 13 16 20 23 23

Table 10: The estimate profit of Branch Company in 1 year (for 1 branch) Table 11: Breakeven point Table 12: Profit estimate of main company Table 13: Profit estimate of Branch Company Table 14: Estimate expense Table 15: Investment cost Table 16: Operating cost Table 17: Business Risk Analysis

23 24 30 30 37 54 60 77

TABLE OF FIGURES Figure 1: Graph of Chiangrai population Figure 2: The rate of Interest Figure 3: Status interest Rate Figure 4: Education Interest Rate Figure 5: Salary Interest Rate Figure 6: Sale forecast in main company Year 1 Figure 7: Sale forecast in main company Year 2 Figure 8: Sale forecast in main company Year 3 Figure 9: Sale forecast in main company Year 4 Figure 10: Sale forecast in main company Year 5 Figure 11: Sale forecast for branch company Year 1 Figure 12: Sale forecast for branch company Year 2 Figure 13: Sale forecast for branch company Year 3 Figure 14: Sale forecast for branch company Year 4 Figure 15: Sale forecast for branch company Year 5 14 17 17 18 18 25 25 26 26 27 27 28 28 29 29

Figure 16: Profit from main company Year 1 Figure 17: Profit from main company Year 2 Figure 18: Profit from main company Year 3 Figure 19: Profit from main company Year 4 Figure 20: Profit from main company Year 5 Figure 21: Profit from branch per branch Year 1 Figure 22: Profit from branch per branch Year 2 Figure 23: Profit from branch per branch Year 3 Figure 24: Profit from branch per branch Year 4 Figure 25: Profit from branch per branch Year 5 Figure 26: Wash and clean Figure 27: Wash and clean Figure 28: Wash and clean Figure 29: Polish and wax Figure 30: Wash carpet and car seating Figure 31: Changing battery Figure 32: Changing engine oil Figure 33: Changing tire Figure 34: Process of service Figure 35: Head Office in on Laos-Jhok-Rach street, Amper Mea chan Figure 36: Branch market in San-Clok-Chang, Muang, Chiang-Rai Figure 37: Branch market in Amper Pha Dhad Figure 38: Branch market in Amper Mea Sai Figure 39: Facility Layout Figure 40: Facility Layout

31 31 32 32 33 33 34 34 35 35 43 43 43 43 44 44 45 45 46 48 48 49 49 50 50

Figure 41: Facility Layout Figure 42: Motor cycle Figure 43: Pickup Figure 44: Facility of us Figure 45: Facility of us Figure 46: Water pump Figure 47: Washing carpets machine Figure 48: Air cleaner and more water Figure 49: Automotive wax polish tool Figure 50: Battery changing 910 baht Figure 51: Tires changing 4,550 baht (for 4 tires) Figure 52: Engine oil 548 baht Figure 53: Wax car wash 850 baht per litre Figure 54: rubber tube 650 baht Figure 55: Water tank 30 baht Figure 56: XT Generation Car Wash 1 gallons 800 baht Figure 57: Chamois web 1 set 1,200 baht Figure 58: fabric 15 piece 200 baht Figure 59: Sponge 1 set 300 baht Figure 60: Ratio Analysis Figure 61: IRR Analysis

51 52 52 53 53 56 56 56 56 56 57 57 57 58 58 58 58 59 59 75 76

Max Pro Express Member Group

Chapter 1: Introduction Background and Significance of the Project
Present the amount of car in Thailand increase continuously though Thailand will face a problem in economic crisis. The total of car increase from 1,660,934 in 2005 to 6,648,978 to 2008 or average increase 23.1% per year and will expand continuously. Furthermore the price of cars has uptrend because of technology development can help the quality of car increase. So, the value of car market will have many profits in the further. The old or new car also want to care them including for beauty such as wash, clean, polish and wax, for attendance such as changing engine oil and sediment service so, when have many new cars the service also increase and when have many old cars the trend of owner take a car in to each brand service center will decrease but they like more general car care service that are the reason car care service grow enormously. Present, car care has many services and customer including gas station or big service company such as MAX Auto Express and B-Quick that each company have different service such as changing engine oil or car wash. Car care expands rapidly as increasing of cars but don’t have many express companies for facilitation to the customer. Max Pro Express is car care express service that provides wash a car, Polish and wax service, clean within a car, changing engine oil service, changing tire service and daily checking cars service. We provide directly service, we will go to customers’ house or office for increase the convenience and decrease the waste time to the customer.

Table 1: Size of car care service market Cost average Service per one time (Baht) Wash and clean Polish and wax Wash carpet and car seating Changing battery Changing engine oil Changing tire Other 98 491 390 1,264 825 6,417 199 Total 2.69 per month 2.01 per year 2.15 per year 1.0 per year 3.08 per year 1.03 per two year 1.02 per year 3,159 990 838 1,269 2,545 3,300 203 12,303 Frequency Cost per year (Baht) Approximately size of market (Baht) 2,658,290,859 832,745,590 705,031,189 1,068,082,297 2,141,799,555 2,776,994,437 170,681,563 10,353,625,490

Project Objectives
1. For care the car to have efficiency to step for use. 2. Can protect car for long life and save the quality to long life. 3. For the customer to good service and have standard that have the material and service have quality to standard. 4. For the customer receive more benefit, when they use the service at here that have discount and more comfortable. 5. For the comfortable to customer when to use because car care express have comfortable anything.

Benefits of project

Our company provide about vehicle maintenance and cleanliness such as car wash, machine oil, tire changing services and including routine car check also. Now a day it has grown significantly and the benefit will come from customer that wants to maintenance their cars and the other benefit will come from promotion that we provide along the service as refreshment and equipment furnished.

Activity and time flame of study
Table 2: Activity and time flame of study Activity 1. To make an appointment with the member for meeting and choose interest business that we want to carry on the work 2. Find the information about business, to survey and analysis possible to make our business 3. Conducting and find the way to develop business 4. To promote and expand the business 4 Weeks Time frame

2 Week

2 Weeks 2 Week

Chapter 2: Industry Profile Nature of industry

Car, whether old or new, but all require total care and care for beauty such as vacuum cleaning and polishing coatings. Also maintenance car to use the full performance in long life they have to transition machine oil and oil filter as a grip. So now a day the car has more need and the car has to be old, it’s has to maintenance when time past so that why car care industry has grown significantly. That is all the new cars that drive up the services they want more. And when even the old cars down.

Service in general
The specific function or combined functions of the car wash equipments may be added or canceled according to the specific requirements of the customers. If the customer of Max Pro Express plans to expand his business or invest to found new car wash stations, Max Pro Express will endeavor to ensure his success. The professional engineers of Autobase will always provide effective schemes for the customer in the prophase, metaphase and telophase of the project. 1. The work of Max Pro Express will begin far ahead of the original planning of its customers. Max Pro Express will suggest the best location, recommend the most appropriate car wash equipments and equip the specified functions for the equipments purchased by its customers; it will perform the specific orientation, potential and competition analysis for the selected location to found the car wash station. 2. Decision-making phase is important for the success of the project. Though the customer can select the most advanced equipments, the expert group of Max Pro Express can perform a comprehensive analysis for the customer and make the most appropriate suggestions on what equipments to select thereby to maximize the profits for the customer. 3. During the working phase when the equipments may have begun to operate, the customer may also be provided with good services and advanced techniques by Max Pro Express.

Max Pro Express will provide comprehensive car wash services and actively support the customers to accomplish their business and ensure their success of investment.

Core Service I: Max Pro Express pursues top marking services. Max Pro Express establishes inspiring mechanisms for its sales employees to encourage them to initiatively provide more professional and considerate services for the customers of Max Pro Express and the best of those will be recognized as excellent models to emulate for other employees. On the moment of entering Max Pro Express, the customers will receive friendly reception and professional, elaborate and thoughtful investment advices from Max Pro Express. Core Service II: Max Pro Express pursues top after services. Max Pro Express establishes the most enormous after service network around world, equipped with top maintenance engineers and specialized servicing tools, and the most developed material handling system that can timely transport qualified parts and components to all over of the world, which can be generalized by superior equipments, consummate techniques and meticulous services. Core Service III: Max Pro Express cherishes accessories. Max Pro Express elaborately selects exquisite accessories for its customers to facilitate their individualized and multi-purpose requirements. Its engineers have the ability to ensure that the high-matching property and harmonious appearance of the equipments provided by Max Pro Express will be fully met and that each accessory provided by Max Pro Express is of reliable quality. Core Services IV: Max Pro Express appreciates the revisiting of its customers. Max Pro Express established a customer club to facilitate the communication with its customers. Max Pro Express will provide products at preferential prices on this platform and members of the club can share information, experiences, commercial opportunities and even make friends via it. The club will also provide its members with multiple and individualized incremental services thereby to enhance the credit of Max Pro Express among its customers.

Vision
Let everyone in touch with Max Pro Express feel the quality life of car washing, and let more car-lovers understand the connotation of car quality life.

Mission
Our mission is to earn the trust and loyalty of the customers we serve by providing honest and dependable automotive repairs and quality service. We are conveniently located and on site (delivery) Max Pro Express we pride ourselves on quality auto repair and the best in customer service. The next time your vehicle needs service ,give us a try .You will be happy that you did

Strategy Business Level
On business level is involve with competitive strategy that focus on profit of service. Our product is focus on best service, using good product quality in normal price on cost leadership that people in middle class can take service and also the quick-responses we try to take feedback from customer to develop our performance.

1.

Competitive advantages Provide good service in normal price Easy to reach the store Best work process The services of mind

2.

Cost leadership Controlling the number of employee Control the implement uses

3.

Quick-responses

-

Take feedback from customer to developing company Make the membership for customer

Functional Strategy
Marketing can satisfy every target that use their car make differentiate service and develop new service make the relationship to customer controlling cost useful of resources controlling the member of employee by performances

Financial

Human resource management training and analysis employees before take a job to get higher performance controlling performance by get performance score service and welfare involves

Chapter 3: Market Feasibility Study Market Analysis ■ General Environment Analysis Political
There are not found the law or regulation which affected on the car care service business yet. However, there are other matters of law which related to the procedure of company, such as The environmental law

The preservation and drawing off of used lubricant must along with the instruction of law. Including the chemical usage which would jeopardize the environment or living matter should be in the consideration. The workforce law The workforce law must foster the workers. “Car care express” must responsible all of any accident and/or injury during work hour of worker; including the services which workers are entitle to have. The community law or business service area Some communities might have regulations to share the community’s area for doing a business. Therefore, we need to learn the regulations instead of having conflicts to another organization in that community and will not allow doing any business in that community any longer. The responsibility of the damage from service law The company must consider the service process delicately and the company may consider some type of apparatuses to avoid and protect from the accusing of fine in previous service.

Economy
Overall economic conditions as the most important factors that have influence to business operation. The factors that have affected to business are including. Currency exchange rates. In the previous time value of the Thai baht is likely to decrease and unstable. Its make impact to the cost of product to be higher. Especially, maintaining car business has to import much main merchandise from broad. So, if car care business can’t increase their price, they will be budget undertaker. Economic growth rate. Government sector forecasted the number of economic growth rate into a percentage from 2.5 to 3.52, that reduction from prior estimates. Therefore adversely affect the business overall.

Social and Environment
Today , the way of life in Thailand modifies to go to by emphasize the conveniences and easier because of , the social has many competition and economy that pressure, So the relaxation is more important for relax the tension from the work .Consumer will to pay for buy the conveniences such as pay for buys the facilities in to work a house (Washing Machine, Vacuum cleaner and Dishwasher), using communication tool modern , for decrease the time in the work , etc. In that Chiangrai , an automobile is held to be are significant which those automobile wants to look after intermittently as preservation repairs , cleaning , etc. Automobile is show the position and the taste of a driver ride to see clean always, So there are more company bring about maintenance automobile for save time of a consumer in the automobile goes to reach take serve at service place, by still have no the facilitator that present to serve give with a consumer still the place of a consumer.

Technology
The development have few service technology because of the service to use the skillfully and a few machine. However have new Technology comes in the market and popular but not change the service for example, Rinse System for Auto Rinse System for Auto is a full automatic drench cleaning work system specially designed and developed for car production line. It can wash a car automatic get finished within 5 -10 minute .It have convenience and save the time. The chemicals in cleaning and synthetic oil The ability washes of good quality and gives something beautiful color was durable. The work in process We have work in team and work in process. Customer get feel the quality and convenience life of car washing.

Social Value
Today , the way of life in Thailand modifies to go to by emphasize the conveniences and easier because of , the social has many competition and economy that pressure, So the relaxation is more important for relax the tension from the work .Consumer will to pay for buy the conveniences such as pay for buys the facilities in to work a house (Washing Machine, Vacuum cleaner and Dishwasher), using communication tool modern , for decrease the time in the work , etc. In that Chiangrai, an automobile is held to be are significant which those automobile wants to look after intermittently as preservation repairs, cleaning, etc. Automobile is show the position and the taste of a driver ride to see clean always, So there are more company bring about maintenance automobile for save time of a consumer in the automobile goes to reach take serve at service place, by still have no the facilitator that present to serve give with a consumer still the place of a consumer.

■ Competition Analysis Competitor Analysis
Internal factor Internal factor use Strength and Weakness analysis as follows Table 3: Summary strength and weakness of car care express service Factors Strength - We are the first mover in car care express service that is Marketing differently from competitor - Chain of branch that around in Chiangrai that cover service for customer Weakness - Some services have a few product brand such as engine oil has only 2 brand and battery has only one brand

- Customer is the most important in our company. We can know and understand that Service the customer want or need and we can respond in each customer want or need

- Difficulty to control the service quality because staff is the most important factor and out place service - Limitation of tools service because out place service we cannot bring many tools go with MPE service van

- Distribute administrative Management power to other branch

- We are a new company and don’t have experience for car care service management before

- The company use information technology to manage customer Technology database that make gather the important information and also correctly forecast the demand External factor

- The new and high technology of tools have big size that cannot bring it to the customers’ place

Compare between internal factor and external factor analysis as follows Table 4: Summary opportunity and threat of car care express service Opportunity -Create many chain service for support amount of car that increase every year - The customer want more Strength convenience that make car - Use information technology to gather many ordering for discount from ordering Threat - The balance between technology application for increase efficiency and more saving - We are the first out place our product or service but it use over time

care service is more important service and create awareness in

- we have few tools so, we have to more develop the Weakness practice for compensate that make less investment of tools

- We have many car care facilitators and car care express is a new market so, difficult to get an acceptance from the customer

Strength 1. Max Pro Express Company was the first mover and new service in Chaing Rai. Today, car care service business has not deliver car care service to the place of customer want that make difference other car care service. 2. Our company has technology for management base of clients which make us can collect important data of customer for analysis the ways to service and what is customer want. Every data can help us to forecast the marketing want correctly and timely. 3. We will focus in the selection of staff for service to customer that is very important Because of when we have good staff who can understand what customer want in correctly and they can respond to each customer which is the top of philosophy of management. 4. Ability of service to client all over because we have many branch that spread around in Chaing Rai.

Weakness 1. For the operate of Max Pro Express has to use many staff and we have to respond car care service outdoor that will be more trouble in control the quality then other service.

2. The limit in equipment because we have the delivery service so we can’t take a lot of instrument go along with team of movement service. 3. We are the new company, so we don’t have enough for expert in car care service, including in the human resource management that is important to select the professional teamwork and staff.

Customer Analysis
We consider two factor of the market segment are service place and area in service especially the character of service place we separate commercial buildings, apartment, condominium, office buildings, town house and detached house for the service place because of Max Pro Express service only in Chiangrai so, we separate from density of population in Chiangrai as follows Table 5: The amount of population each district of chiangrai in 2005 Name of district Muang Chiangrai Wiang Chai Chiang khong Thoeng Phan Pa Daet Mae Chan Chiang Saen Mae Sai Mae Suai Wiang Papao Phraya Meng Rai Khun Tan Mae Lao Chiang Rung Amount of population Amount of population (Man per person) (Women per person) 39,698 2,926 5,616 3,385 3,445 7,358 13,522 2,264 13,045 3,334 4,054 2,123 3,303 2,935 2,137 43,797 3,170 5,800 3,492 3,873 7,296 14,475 2,535 14,448 3,321 4,261 2,271 3,371 3,138 2,100 Total 83,495 6,096 11,416 6,877 7,318 14,654 27,997 4,799 27,493 6,655 8,315 4,394 6,674 6,073 4,237

Total :

109,145

117,348 226,493

Figure 1: Graph of Chiangrai population
90,000 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10,000 0 Total Muang Chiangrai Wiang Chai Wiang khong Thoeng Phan Pa Daet Mae Chan Chiang Saen Mae Sai Mae Suai Wiang Papao Phraya Meng Rai Khun Tan Mae Lao Chiang Rung

Source of information: http://www.chiangrai.net/database45/d45/N10/N1002.aspx?pg=N10 So, the higher populations are Muang Chiangrai, Chiang khong, Pa Daet, Mae Chan and Mae Sai. The target groups are the customer that have office buildings or town house or detached house because of delivery service have to service area if are commercial buildings and apartment they are not enough area for service and the mansion is housing of richer so, they don’t want car care service because they have the employee of them. So, we choose the customer that has office buildings and the buildings have car park, customer in town house and in detached house. Because of car care express is the delivery service so, we choose service in the density of population and the first year we create appropriate customer base and keep the quality of service.

Competitive Analysis
We are car care express offer the service to your place that Chiangrai don’t have this service. This idea gets from the amount of cars in Chiangrai province that

has many cars and increase every year. So, trend of car care service also increase follow sales of car in Chiangrai. Car has many accessories that make many services and each service must have specific characteristic that make many maintenance services and car wash services. In the past maintenance service or service station worked by service center of reseller, gas station and other service stores such as changing tire store and changing battery store.

STP Analysis
Segmentation Max Pro Express, we focus on the type of car and customer characteristic by used questionnaire as Ages, Status, Educations, and Salaries. This is our estimated of 215 people that show the rate of people who interest in our company as the most customer come from the ages of 31-40 years old, the status of single, the education of Bachelors degree, and the salary rate of 6,001-7000 and 8,001-9,000 Baht per mount

Table 6: Segmentation
Interesting Uninteresting People rate People Rate

Total people 91 101 18 5

Ages

20 - 30 31 - 40 41 – 50 50 upper

67 74 11 1

74 73 61 20

24 27 7 4

26 27 39 80

Status

Single Married Divorced

89 62 1 17 99 37 5 35 32 35 14 25

74 69 50 68 70 76 45 71 71 73 82 68

32 28 1 8 42 12 6 14 13 13 3 12

26 31 50 32 30 24 55 29 29 27 18 32

25 90 2 25 141 49 11 49 45 48 17 37

Education

lower than grade 12 Bachelor Degree Master Degree

Salary

lower 6,000 6,001 – 7,000 7,001 – 8,000 8,001 – 9,000 9,001 –10,000 10,001 – 11,000

Figure 2: The rate of Interest

Ag e s In teres t R a te

20-30 31-40 41-50 50 U pper

Ages 20-30 31-40 41-50 50 Upper

People 67 74 11 1

Figure 3: Status interest Rate

S ta tu s In te re st R a te

S ingle M arried D ivorc ed

Status People Single Married Divorced 89 62 1

Figure 4: Education Interest Rate

E d u catio n In terest R ate

Lower 12 G rade B ac herlor Degree M as ter Degree

Education Lower 12 Grade Bachelors Degree Masters Degree

People 17 99 37

Figure 5: Salary Interest Rate

Salery Interest Rate
Lower 6,000 6,001-7,000 7,001-8,000 8,001-9,000 9,001-10,000 10,001-11,000

Salary Lower 6,000 6,001-7,000 7,001-8,000 8,001-9,000 9,001-10,000 10,001-11,000

People 5 35 32 35 14 25

Marketing Mix Strategy
Price The price policy of Max Pro Express is normally, price equal with the market plus value added of convenience that the customers get. The customer is willing pay for convenience. So, the formula of price is Max Pro Express Price = Markey price + Value added of convenience. Service price consider about market condition and marketing promotion such as some service price may be equal or cheaper than the market for attract the customer and then offer other service that more expensive than the market. Place Max Pro Express is on-site service or delivery service that majority is detached house, townhouse and office. We start from Chiangrai province so, we will locate the service center around Chiangrai province for easy to go to the customers’ place and we have head office in city of Chiangrai. Head office is all function of company we have call center for customer. Our head office is not car care service but is office of employee; when customer call in head office for call on service the head office will connect to car care service that nearest to the customer. Promotion Max Pro Express is a new service in Chiangrai so, we choose adoption process strategy. The customers want to know about our product or service as follows 1. Awareness We use 3 main channels 1.1 Personal channel We have advertising and give service information via pamphlet and bookmark that introduce service and telephone number for contact Max Pro Express. 1.2 Radio media We will advertise via 2 radio stations are Chiangrai radio station (FM 97.75) and Z radio (FM 107.25). 1.3 Advertise via printing media we choose advertisement and we will stick it behind the tricycle and motor tricycle. 2. Interest

When customer know about Max Pro Express they will find the information about car care express so, in this part we emphasize advertising and other public relations. We emphasize that we are specialist in car care service and shoe the profit that customer will get such as the convenience and appropriate price. However, we always show our telephone numbers for customer remember. Radio media is the main advertising in Max Pro Express. 3. Evaluation Promotion is the main in this step because it is a new service of customer such as if customers buy many services we will add car wash free 1 times and then open to take out(member) to collect point for exchange some service such as free wash and free gift and etc. We create confidence of safety by insure for customer. 4. Trial Promotion still the main in this part but we change from discount to package sell such as offer 2 services or more in cheaper prices as follows the table below. Table 7: Detail of package service Service Polish and wax and wash a carpet Wash a car 4 times and polish and wax Changing engine oil and sediment and changing plug and air sediment Changing 4 tire and wiper blade Normal Price (Baht) 2,200 1,400 1,500 6,900 Package Price (Baht) 1,900 1,200 1,300 6,500

Moreover, we will send a message to our member and remind them for change lubricator around 6 month including remind them for pay annual of car tax.

5. Adoption

This part for the consumer to accept in the product and service that can develop to the loyalty service in this part. Max Pro Express will increased accent of service the car and add anything such as prolong the age of car registration of year, provide the network to check car of the year by have discount of amount to customer interest, give the priority in discount of service and give discount for purchase the product about the car by Max Pro Express network. Product The product of Max Pro Express has many follow customer need or want we emphasize car care service such as wash, vacuum, wash carpet and seating including maintenance duly time such as Changing engine oil and sediment, battery and tire as well can divided as follows 1. Car wash and vacuum service are divided into 2 types ▪ Only wash a car (outside) is a one of service that only wash a car and don’t clean within a car. ▪ Wash and clean (both inside and outside) 2. Polish and wax service are divided into 2 types ▪ Polish and wax service – polish the ingrained grime on car surface that usually cannot clean up and then wax for maintain a car color. ▪ Only wax service – don’t polish the grime can help to extend and increase polish of car color. 3. Wash carpet and car seating service are clean up the grime without the carpet and seating we use special cleanser inject into them and rub that don’t bring the carpet and seating out. 4. Changing battery service – we sell only one battery brand but we have any model of battery that customer wants both maintenance free and normal. 5. Changing engine oil and sediment service – we have engine oil is appropriate with a kind of car both diesel and benzyl. We have many grade of engine oil for choose and sediment we have every brand and use only original. 6. Changing tire service – we emphasize a famous brand but if the customer want special tire we also provide. 7. Miscellaneous services – follow customer want or need such as changing light bulb service, changing plug, clean radiator, tyre inflation and changing rubber on the windshield or wiper blade.

Max Pro Express emphasize product that apply in customers’ car we choose product quality and famous. We also think about environment because our service is in customers’ house or office so, we have to make confidence for the customer. Max Pro Express’s product has high quality than competitor and increase customers’ confidence we have product guarantee 6 month. Moreover, Max Pro Express will support customer to learn about our product such as • give information for choose engine oil • give information for use and maintenance battery • give information for use tire both size and types of tire to support usability

Sales Forecast/Profit Estimation
Table 8: Estimated market size in one year of service

Service

Car wash and vacuum Polishing and coating Wash mattress and carpet Replace the battery Oil change device Change tires Other Total

frequency/unit/ year (estimate from questionnaire) (1) 32.34 2.01 2.15 1.00 3.08 0.51 1.02

Interested subscribers (estimate from questionnaire) (2) 0.55 0.45 0.44 0.57 0.57 0.54 0.38

Opportunity to use the service* (estimate from questionnaire) (3)=(1)-(2) 10.7 0.5 0.6 0.3 1.0 0.2 0.2 13.6

Size of the market possible (4) (4)= (3)/(1)

Market size possible (time/day/ branch)

128,980 6,495 6,856 4,112 12,588 1,988 2,774 163,793

90 5 5 3 9 1 2 113

Table 9: The estimate profit of main company in 1 year
Service Car wash and vacuum Polishing and coating Wash mattress and carpet Replace the battery Oil change device Change tires Other Service estimate Time/Day (1) 10 1 0.05 0.10 2 0.05 0.20 Average per time (2) 82 880 1,200 1,300 913 6,500 100 Profit for 1 branch (Baht) Per Day Per month Per year (3) (4) (5) = (1)*(2) (4)= (3)*22 (5)=(4) *12 820 18,040 216,480 880 19,360 232,320 60 1,320 15,840 130 2,860 34,320 1,827 40,188 482,258 325 7,150 85,800 20 440 5,280

Total

4,062

89,358

1,072,298

Table 10: The estimate profit of Branch Company in 1 year (for 1 branch)
Service Car wash and vacuum Polishing and coating Wash mattress and carpet Replace the battery Oil change device Change tires Other Service estimate Time/Day (1) 20 3 1 4 12 2 1 Average per time (2) 82 880 1,200 1,300 913 6,500 100 Profit for 1 branch (Baht) Per Day Per month Per year (3) (4) (5) = (1)*(2) (4)= (3)*30 (5)=(4) *12 1,640 49,200 590,000 2,810 84,480 1,013,760 1,200 36,000 432,000 5,200 156,000 1,872,000 10,960 328,812 3,945,743 13,000 390,000 4,680,000 100 3,000 36,000

Total

43

-

34,916

1,047,492

12,569,903

The percen of growth rate is 2.5 % per year (estimate) Main company [cost + growth rate2.5%] Year 1 = 1,072,298 Year 2 = 1,072,298 >(2.5) 26,807.45 Year 3 = 1,099,105.45 >(2.5) 27,477.63 = 1,072,298 = 1,099,105.45 = 1,126,583.08 Baht Baht Baht

Year 4 = 1,126,583.08 >(2.5) 28,164.57 Year 5 = 1,154,748.40 >(2.5) 28,868.71 Branch [cost + growth rate2.5%] Year 1 = 12,569,903 Year 2 = 12,569,903 >(2.5) 314,247.57 Year 3 = 12,884,154.57>(2.5) 332,103.86 Year 4 = 13,206,254.33>(2.5) 330,156.46 Year 5 = 13,536,410.79>(2.5) 338,410.26

= 1,154,748.40 = 1,183,617.11

Baht Baht

= 12,569,903 = 12,884,154.57 = 13,206,258.43 = 13,536,410.79 = 13,874,821.05

Table 11: Breakeven point Branch
Service Car wash and vacuum Polishing and coating Wash mattress and carpet Replace the battery Oil change device Change tires Other Total Revenue per day (1) 1,640 2,816 1,200 5,200 10,960 13,000 100 34,916 Average using (2) Estimate profit per day (3)=(1)-(2) 1,240 2,547 720 1,560 4,384 3,900 50 14,401 Constant expense (4) (4)= (3)*22 2,505,597 5,146,981 1,454,863 3,152,202 8,858,819 7,880,506 101,032 29,100,000 Breakeven point (time/day/ branch) 28 4 1 6 17 3 1 61

400 269 480 3,640 6,576 9,100 50 20,515

Constant expense in 1 year
Service Car wash and vacuum Polishing and coating Wash mattress and carpet Replace the battery Oil change device Change tires Other Total Revenue per day (1) 820 880 60 130 1,827 325 20 4,062

29,100,000 Baht
Average using (2) Estimate profit per day (3)=(1)-(2) 620 796 36 39 731 98 10 2,329 Constant expense (4) (4)= (3)/(1) 351,336 451,109 20,402 22,102 414,098 55,255 5,667 1,320,000 Breakeven point (time/day/ branch) 3.9 0.4 0 0 0.8 0.0 0.1 5.3

200 84 24 91 1,096 228 10 1,733

Constant expense in 1 year

1,320,000 Baht

Sale Forecast in main company Figure 6: Sale forecast in main company Year 1

Sale forecast Year 1
100,000 80,000 Baht 60,000 40,000 20,000 1 2 3 4 5 6 7 8 9 Total: 1,072,298 = 89,358 Baht per month
Figure 7: Sale forecast in main company Year 2

0

Month 10 11 12

Total 1,099,105.45 = 91,529.12 Baht per month

Figure 8: Sale forecast in main company Year 3

Total 1,126,583.08= 93,881.92 Baht per month Figure 9: Sale forecast in main company Year 4

Total: 1,154,748.40= 96,229.03 Baht per month

Figure 10: Sale forecast in main company Year 5

Sale forecast Year 5
100,000 80,000 Baht 60,000 40,000 20,000 1 2 3 4 5 6 7 8 Total: 1,183,617.11 = 98,634.75 Baht per month
Sale forecast for branch company (*3) Figure 11: Sale forecast for branch company Year 1

0

Month 9 10 11 12

Sale Forcast Year 1
1,200,000 1,000,000 Baht 800,000 600,000 400,000 200,000 1 2 3 4 5 6 7 8 9 Total: 12,569,903= 1,047,491.91Baht per month 0 10 11 12 Month

Figure 12: Sale forecast for branch company Year 2

Total: 12,884,154.57= 1,073,679.54Baht per month Figure 13: Sale forecast for branch company Year 3

Total: 13,206,258.43 = 1,100,521.53 Baht per month

Figure 14: Sale forecast for branch company Year 4

Total: 13,536,410.79= 1128034.23 Baht per month Figure 15: Sale forecast for branch company Year 5

Total: 13,874,821.05= 1,156,235.08 Baht per month

Profit Estimates Main company
Table 12: Profit estimate of main company
Service Car wash and vacuum Polishing and coating Wash mattress and carpet Replace the battery Oil change device Change tires Other Service estimate Time/Day(1) 10 1 0.05 0.10 2 0.05 0.20 Average per time (2) 82 880 1,200 1,300 913 6,500 100 Cost (3) 20 84 480 910 548 4,550 50 Profit for 1 branch (Baht) Per Day Per month Per year (4) (5) (6) = (1)*(2)-(3) (5)= (4)*22 (6)=(5) *12 620 13,640 163,680 796 17,512 210,114 36 792 9,504 39 858 10,296 731 16,075 192,903 98 2,145 25,740 10 220 2,640

Total Branch Company

2,329

51,242

614,907

Table 13: Profit estimate of Branch Company
Service Car wash and vacuum Polishing and coating Wash mattress and carpet Replace the battery Oil change device Change tires Other Service estimate Time/Day(1) 20 3 1 4 12 2 1 Average per time (2) 82 880 1,200 1,300 913 6,500 100 Cost (3) 20 84 480 910 548 4,550 50 Profit for 1 branch (Baht) Per Day Per month Per year (4) (5) (6) = (1)*(2)-(3) (5)= (4)*22 (6)=(5) *12 1,240 37,200 446,400 2,547 76,416 916,992 720 21,600 259,200 1,560 46,800 561,600 4,384 131,525 1,578,297 3,900 117,000 1,404,000 50 1,500 18,000

Total
The percen of growth rate is 2.5 (estimate) Main company [profit +growth rate2.5%] Year 1 = 614,907 Year 2 = 614,907> (2.5) 15,372.67 Year 3 = 630,279.67> (2.5) 15,756.99 Year 4 = 646,036.66> (2.5) 16,150.91 Year 5 = 662,187.57> (2.5) 16,554.68 Branch [profit + growth rate2.5%] Year 1 = 5,184,489 Year 2 = 5,184,489> (2.5) 129,612.22 Year 3 = 5,314,101.22> (2.5) 132,852.53 Year 4 = 5,446,953.75> (2.5) 136,173.84 Year 5 = 5,583,127.59>(2.5) 139,578.18

14,401

432,041

5,184,489

= 614,907 = 630,279.67 = 646,036.66 = 662,187.57 = 678,742.25

Baht Baht Baht Baht Baht

= 5,184,489 = 5,314,101.22 = 5,446,953.75 = 5,583,127.59 = 5,722,705.77

Baht Baht Baht Baht Baht

Figure 16: Profit from main company Year 1

Profit Estimates Year 1

60,000 50,000

Baht

40,000 30,000 20,000 10,000 0 1 2 3 4 5 6 7 8 9 10 11 12

Month

Total: 614,907= 51,242.25Baht per month Figure 17: Profit from main company Year 2

Profit Estimates Year 2

60,000 50,000 40,000 30,000 20,000 10,000 0 1 2 3 4 5 6 7 8 9 10 11 12

Baht

Month

Total: 630,279.67= 52,523.30 Baht per month

Figure 18: Profit from main company Year 3

Profit Estimates Year 3

60,000 50,000

Baht

40,000 30,000 20,000 10,000 0 1 2 3 4 5 6 7 8 9 10 11 12

Month

Total: 646,036.66= 53,836.38Baht per month Figure 19: Profit from main company Year 4

Profit Estimates Year 4

60,000 50,000

Baht

40,000 30,000 20,000 10,000 0 1 2 3 4 5 6 7 8 9 10 11 12

Month

Total: 662,187.57= 55,182.2975Baht per month

Figure 20: Profit from main company Year 5

Profit Estimates Year 5

60,000 50,000

Baht

40,000 30,000 20,000 10,000 0 1 2 3 4 5 6 7 8 9 10 11 12

Month

Total: 678,742.25= 56,561.85 Baht per month Branch [profit + growth rate2.5%] Year 1 = 5,184,489 Year 2 = 5,184,489> (2.5) 129,612.22 Year 3 = 5,314,101.22> (2.5) 132,852.53 Year 4 = 5,446,953.75> (2.5) 136,173.84 Year 5 = 5,583,127.59> (2.5) 139,578.18

= 5,184,489 = 5,314,101.22 = 5,446,953.75 = 5,583,127.59 = 5,722,705.77

Baht Baht Baht Baht Baht

Figure 21: Profit from branch per branch Year 1

Profit Estimates year 1
450,000 400,000 350,000 300,000 250,000 200,000 150,000 100,000 50,000 1 2 4 5 Total: 5,184,489=3432040.75Baht 6 month 8 per 7 0 9 10 11 12

Baht

Month

Figure 22: Profit from branch per branch Year 2

Profit Estimates year 2
450,000 400,000 350,000 300,000 250,000 200,000 150,000 100,000 50,000 0

Baht

Month
1 2 3 4 5 6 7 8 9 10 11 12

Total: 5,314,101.22= 442841.76Baht per month Figure 23: Profit from branch per branch Year 3

Total: 5,446,953.75 = 453912.81Baht per month

Figure 24: Profit from branch per branch Year 4

Total: 5,583,127.59 = 465260.63 Baht per month Figure 25: Profit from branch per branch Year 5

Total: 5,722,705.77 = 476892.14 Baht per month

Marketing Expense
Max Pro Express is a new service in Chiangrai so, we choose adoption process strategy. The customers want to know about our product or service as follows 1. Awareness We use 2 main channels 1.1 Personal channel We have advertising and give service information via pamphlet and bookmark that introduce service and telephone number for contact Max Pro Express. 1.2 Radio media We will advertise via 2 radio stations are Chiangrai radio station (FM 97.75) and Z radio (FM 107.25) and advertise via printing media we choose advertisement and we will stick it behind the tricycle and motor tricycle. 1.3 Sticker Advertise via printing media we choose advertisement and we will stick it behind the tricycle and motor tricycle.

Table 14: Estimate expense Market Expense Cost (per/price) Unit Promotion expense Personal channel Pamphlet 10 50,000 Radio media Chiangrai radio station (FM 97.75) 310,000 9 months Z radio (FM 107.25) 378,000 8 months Attractive Sticker 500,000 1 month Advertise on magazines Show rooms 32,000 7 months Motors 32,000 7 months Hot Rods 44,000 7 months Attractive Grand opening Max Pro Express Promotions to encourage after the sale Free car wash and other service Membership score exchange Souvenir gift service gift set Company journal to member Newspaper column 200,000 1 Expense(B) 500,000 2,790,000 3,024,000 500,000 224,000 224,000 308,000 200,000 30,000 431,667 300,00 598,000 200,000 50,000 9,379,667 620,333 10,000,000

Total Subport Cash Total marketing expense

For 2-5 years the marketing expense will cut out to 700,000 Baht because of the first year have to do a grand opening of company. In the other word, the cost of marketing promotion will increase follow the income.

Conclusion Market Analysis ■ General Environment Analysis Political
There are not found the law or regulation which affected on the car care service business yet. However, there are other matters of law which related to the procedure of company, such as the environmental law, the workforce law, the community law or business service area and the responsibility of the damage from service law.

Economy
The factors that have affected to business are including: Currency exchange rates. Economic growth rate.

Social and Environment
Today, In Chiang Rai automobile wants to look after intermittently as preservation repairs, cleaning, etc. That is show the position and the taste of a driver ride to see clean always and save time of a consumer in the automobile.

Technology
Now, it has many technologies comes to market such as: Rinse System for Auto

The chemicals in cleaning and synthetic oil
The work in process

■ Competition Analysis
Internal factor Internal factor use Strength and Weakness analysis. The Strength of our company that are the first mover in car care express service that is differently from competitor and Chain of branch that around in Chiang Rai that cover service for customer. The weakness of our company that is some serve a few product brand such as engine oil has only 2 brand and battery has only one brand.

External factor Compare between internal factor and external factor analysis that are opportunities and threat. Pro Express Company was the first mover and new service in Chaing Rai. Our company has technology for management base of clients which make us can collect important data of customer for analysis the ways to service and what is customer want. We will focus in the selection of staff for service to customer and we have many branches that spread around in Chaing Rai that it’s opportunities for our company. The Threat of our company that limits in equipment and don’t have enough for expert in car care service, including in the human resource management.

Customer Analysis
We consider two factor of the market segment are service place and area in service. The target groups we choose the customer that has office buildings and the buildings have car park, customer in town house and in detached house. Because of car care express is the delivery service.

Competitive Analysis STP Analysis
Segmentation Max Pro Express, we focus on the type of car and customer characteristic by used questionnaire as Ages, Status, Educations, and Salaries.

Marketing Mix Strategy
Price The price policy of Max Pro Express is normally the customer is willing pay for convenience. So, the formula of price is Max Pro Express Price = Markey price + Value added of convenience. Place We start from Chiangrai province so, we will locate the service center around Chiangrai province for easy to go to the customers’ place and we have head office in city of Chiangrai. Promotion Pro Express is a new service in Chiangrai so, we choose adoption process strategy. The customers want to know about our product or service as follows:

1. Awareness 2. Interest 3. Evaluation 4. Trial 5. Adoption Product 1. The product of Max Pro Express has many follow customer need or want we emphasize car care service such as wash, vacuum, wash carpet and seating including. Sales Forecast/Profit Estimation The percen of growth rate is 2.5 % per year (estimate) Main company [cost + growth rate2.5%] Year 1 = 1,072,298 Year 2 = 1,072,298 >(2.5) 26,807.45 Year 3 = 1,099,105.45 >(2.5) 27,477.63 Year 4 = 1,126,583.08 >(2.5) 28,164.57 Year 5 = 1,154,748.40 >(2.5) 28,868.71 Branch [cost + growth rate2.5%] = 12,569,903 = 12,884,154.57 = 13,206,258.43 = 13,536,410.79 = 13,874,821.05 = 1,072,298 = 1,099,105.45 = 1,126,583.08 = 1,154,748.40 = 1,183,617.11 Baht Baht Baht Baht Baht

Year 1 = 12,569,903 Year 2 = 12,569,903 >(2.5) 314,247.57 Year 3 = 12,884,154.57>(2.5) 332,103.86 Year 4 = 13,206,254.33>(2.5) 330,156.46 Year 5 = 13,536,410.79>(2.5) 338,410.26 Breakeven point Constant expense in 1 year

1,320,000 Baht

Sale Forecast in main company

Year 1 : Total: 1,072,298 = 89,358 Baht per month Year 2 : Total 1,099,105.45 = 91,529.12 Baht per month Year 3 : Total 1,126,583.08= 93,881.92 Baht per month Year 4 : Total: 1,154,748.40= 96,229.03 Baht per month Year 5 : Total: 1,183,617.11 = 98,634.75 Baht per month Sale forecast for branch company (*3) Year 1 : Total: 12,569,903= 1,047,491.91Baht per month Year 2 : Total: 12,884,154.57= 1,073,679.54Baht per month Year 3 : Total: 13,206,258.43 = 1,100,521.53 Baht per month Year 4 : Total: 13,536,410.79= 1128034.23 Baht per month Year 5 : Total: 13,874,821.05= 1,156,235.08 Baht per month Profit Estimates Main company The percen of growth rate is 2.5 (estimate) Main company [profit +growth rate2.5%] Year 1 = 614,907 Year 2 = 614,907> (2.5) 15,372.67 Year 3 = 630,279.67> (2.5) 15,756.99 Year 4 = 646,036.66> (2.5) 16,150.91 Year 5 = 662,187.57> (2.5) 16,554.68 = 614,907 = 630,279.67 = 646,036.66 = 662,187.57 = 678,742.25 Baht Baht Baht Baht Baht

Branch

[profit + growth rate2.5%]

Year 1 = 5,184,489 Year 2 = 5,184,489> (2.5) 129,612.22 Year 3 = 5,314,101.22> (2.5) 132,852.53 Year 4 = 5,446,953.75> (2.5) 136,173.84 Year 5 = 5,583,127.59>(2.5) 139,578.18

= 5,184,489 = 5,314,101.22 = 5,446,953.75 = 5,583,127.59 = 5,722,705.77

Baht Baht Baht Baht Baht

Marketing Expense
Estimate expense

For 2-5 years the marketing expense will cut out to 700,000 Baht because of the first year have to do a grand opening of company. In the other word, the cost of marketing promotion will increase follow the income.

Chapter 4: Technical Feasibility Study

Production and Operations Analysis ■ Product Characteristics
Figure 26: Wash and clean Figure 27: Wash and clean

Figure 28: Wash and clean

Wash and clean is cleaning process of dirt that mark around the car or out side the car.

Figure 29: Polish and wax

Polish and wax is process that waxes the car to be shiny and protect the car from the sunlight.

Figure 30: Wash carpet and car seating

Wash carpet and car seating is the process that clean the carpet and seat. Figure 31: Changing battery

Changing battery is process of changing the ole battery or in the other word change the new one.

Figure 32: Changing engine oil

Changing engine oil is the process of changing engine oil for better engine performance. Figure 33: Changing tire

Changing tire is the process of tire that has effect while using or has an accident, so it has to change for safety driving.

■ Production/Services Process

This is a business service, so the production is service process. There will serve initial from customer call in still a company for desire give company officer go out service in the place at a customer wants .There can summarize service in a picture step. Figure 34: Process of service Customer Department order Service express Route optimization

Contact with the order

Present the service in all models and increase the promotion Have a number in order which insurance number Inform a number in order and service of customer to the service place in nearly.

Conclusion in order and set in area (Route Optimization) Route Optimization goes to each customer

Identify service and number in order that give a customer know.

Choose in the service

Record the number in order and wait for the service

Service follows the way in standard (Standard Procedure)

Send the work together with comment in customer and record in invoice give the services history paper

Insist number in order and accept start the service.

Say Thank you with talk the slogan in company.

Check the work and pay for fully take an invoice.

Contact back in Route Optimization for inform the work and wait for order

1. Call Center Service They are presenting all of the service and promotion in company such as It have discount for use very to service together and questioning location and time of customer. 2. They are maker of an order A customer choose the service then Call Center have a number in order and inform a number in order for protect criminal .They are record order which be insurance number too.

3. Inform a number in order

Staff receive the order then Call Center check to the service place in nearly for save time and save money.

4

Conclusion in order and shared the work Service place check the character of the work in all during time and Conclusion for service efficiency, best service, save the time and low administration cost.

5. Route Optimization to go to each customer Service place will prepare the equipment and the personnel assembled for 1 Route optimization service Such as in the case of, a customer wants many the services wash a car, change the battery, and change a wheel. We will prepare then pick-up goes to service a customer because of the pick-up has more ability in loading all the equipment. 6. Insist number in order In the place of customer wants in service, we will review a number in order and service. We accepted start the service. We will uniform clothes and have the symbol of Max Pro Express. The customer have more confident not meet the crimical. 7. Service Each piece of service separation. Will act as models for standard service employees are trained to strictly. Standards Procedure service as mentioned in the furnishes power for a working standard, which will specify how to perform each step. Reasoning and devices. 8. Send to the work Send the work together with comment in customer and record in invoice give the services history paper.

9. Open in the service

We are say Thank you with talk the slogan in company. 10. Contact back in Route Optimization Contact back in Route Optimization for inform the work and wait for order

■ Location
Our head office will location is on Laos-Jhok-Rach, Mea chan, Chiang- Rai province and the branch company is distribute around Chiang-Rai as Muang Chiang rai, Mea Sai, and Pha Dhad because around this site has many people and many community that appropriate for locate the office center.

Figure 35: Head Office in on Laos-Jhok-Rach street, Amper Mea chan.

Figure 36: Branch market in San-Clok-Chang, Muang, Chiang-Rai.

Figure 37: Branch market in Amper Pha Dhad

Figure 38: Branch market in Amper Mea Sai,

■ Facility Layout
Figure 39: Facility Layout

Office

Figure 40: Facility Layout

Living room

Figure 41: Facility Layout

■ Logistics Management
We have the Mobile Unit Centre Services it is the direct service for customer. The vehicle of Mobile Unit Centre Services have 2 types are motor cycle and pickup. That each type can use as follows Motor cycle • Wash and vacuum • Polish and wax • Changing battery • Wash carpet and car seating • Changing engine oil and sediment • Other service Pickup • All of motor cycle • Changing tire

The motor cycle is always first choice except some services that they cannot make a service. Tools will prepare a set and pack in a box that special design for attach with motor cycle. The size of tools box is 70x50x50 cm.

Figure 42: Motor cycle

Figure 43: Pickup

■ Facility Management
We have the internet service for the customer doesn’t have laptop, internet wifi for customer to bring the laptop of themselves and bakery and beverage service in our shop for the customers, when they wait for their car that gets our service. Figure 44: Facility of us

Figure 45: Facility of us

Investment Cost
Table 15: Investment cost Source of investment funds (Baht) Capital Loans Total 7,000,000 6,000,000 13,000,000

Use to source of investment funds (Baht) Cash Investment in headquarters and branch office Investment in tools and equipment Value in decorated vehicles Total 9,164,000 1,300,000 2,200,000 336,000 13,000,000

Hypothesis expense of operation and administration
Rental branch location Rental head offices Rental locations in the building Infrastructure costs of branches Infrastructure costs of head office Cost of building infrastructure Rental pickup Pickup oil cost Pickup decorated cost Rent motorcycles Motorcycle oil cost Motorcycle decoration costs 35,000 Baht/Month 50,000 Baht/Month 12,500 Baht/Month 10,000 Baht/Month 20,000 Baht/Month 5,000 Baht/Month 14,000 Baht/Month/unit 12,000 Baht/Month/unit 50,000 Baht/Month 2,000 Baht/Month/unit 2,000 Baht/Month/unit 2,000 Baht/Month

Hypothesis expense of employee’s salary
Technician wage Chief Engineer salary Staff salaries Payroll service employee’s salary Assistant Branch Manager salaries Branch Manager salaries Executive Officer salary Chief Executive Officer salary Training employees’ fee Salary growth rate 8,000 Baht/Month 10,000 Baht/Month 10,000 Baht/Month 8,000 Baht/Month 15,000 Baht/Month 20,000 Baht/Month 35,000 Baht/Month 50,000 Baht/Month 2,000 Baht/Month 5.00%

A survey by questionnaire found that consumer demand for services during Saturday - Sun standard equivalent per as 60: 40. Therefore, the clutch on a vacation to pageboy (2 days per week) during weekdays, in Saturday - Sunday service will employ a work shift 2 shift 8 per person and the staff Weekday services will shift at least 5 people 1

Machine

Figure 46: Water pump 35,000 baht

Figure 47: Washing carpets machine 24,900 baht

Figure 48: Air cleaner and more water 37,000 baht

Figure 49: Automotive wax polish tool 850 baht

Figure 50: Battery Changing 910 baht (Depend on the brand)

Figure 51: Tires changing 4,550 baht (for 4 tires) (Depend on the brand)

Figure 52: Engine oil 548 baht (Depend on the brand)

, 850 baht per litre

Figure 53: Wax car wash

,

Figure 54: rubber tube 650 baht

,

Figure 55: Water tank 30 baht

Figure 56: XT Generation Car Wash 1 gallons 800 baht

Figure 57: Chamois web 1 set 1,200 baht

,

Figure 58: fabric 15 piece 200 baht

Figure 59: Sponge 1 set 300 baht

Operating Cost
Table 16: Operating cost
Service Car wash and vacuum Polishing and coating Wash mattress and carpet Replace the battery Oil change device Change tires Other Service estimate (1) 1 1 1 1 1 1 1 Average per time (2) 82 880 1,200 1,300 913 6,500 100 Cost (3) 20 84 480 910 548 4,550 50 Profit (4)
= (1)*(2)-(3)

62 796 780 390 365 1,950 50

This is the result of using Max Pro express per time. Example Detail: A customer wants to wash and polishing and coating : We use 2 employees

Estimate operating cost Equipment
water pump Automotive wax polish tool Chamois web Fabric Sponge

** all include the cost Sources
wax XT Generation Car Wash

Services

Car wash and vacuum Polishing and coating

82 880

Baht Bath

Total
Direct Labor Cost

962

Bath

2 employees Total Conclusion Production and Operations Analysis ■ Product Characteristics
*Wash and clean *Polish and wax *Wash carpet and car seating *Wash carpet and car seating *Changing engine oil *Changing tire

include service 962 Baht

■ Production/Services Process
1. Call Center Service 2. They are maker of an order 3. Inform a number in order 5 Conclusion in order and shared the work 7. Route Optimization to go to each customer 8. Insist number in order 7. Service 8. Send to the work 9. Open in the service 10. Contact back in Route Optimization

■ Logistics Management
The Vehicle of Mobile Unit Center Service have 2 types 1. 2. Motor cycle Pickup

Motor cycle • Wash and vacuum • Polish and wax • Changing battery • Wash carpet and car seating • Changing engine oil and sediment • Other service Pickup • All of motor cycle • Changing tire

■ Facility Management
*Internet Room *Free Wi-Fi *Bakery and Beverage *Living Room

Investment Cost
We have capital 7,000,000 baht and loans from bank 6,000,000 baht for branch office, buy tools and equipment and decorated vehicles.

Chapter 5: Financial Analysis

Cash Flow
Cash flow year 1

Cash flow year 2

Cash flow year 3

Cash flow year 4

Cash flow year 5

Balance Sheet
Year 1 Asset Cast Account Receiveable Inventory Asset flow Fixed assets Other assets Total Liability Account payable เงินกู้ หนี้สินหมุนเวียน Equity Owner capital,Max Pro Net income,(net loss) Shareholders Total 1,221,585 2,614,268 3,835,853 1,760,000 5,595,853 2,614,268 6,000,000 8,614,268 7,000,000 -10,018,415 -3,018,415 5,595,853 Year 2 1,604,556 5,228,536 6,833,092 3,080,000 9,913,092 5,228,536 11,000,000 16,228,536 7,000,000 -13,315,444 -6,315,444 9,913,092 Year 3 3,087,222 7,842,804 10,930,026 3,960,000 14,890,026 7,842,804 14,000,000 21,842,804 7,000,000 -13,952,778 -6,952,778 14,890,026 Year 4 8,467,405 11460256 19,927,661 4,400,000 24,327,661 11,460,256 12,000,000 23,460,256 7,000,000 -6,132,595 867,405 24,327,661 Year 5 15,494,223 14,325,320 29,819,543 4,400,000 34,219,543 14,325,320 10,000,000 24,325,320 7,000,000 2,894,223 9,894,223 34,219,543

Income Statement
Income Statement Year 1
Income statement year 1 Jan Total Branch Total income Total income of branches Car wash and vacuum Polishing and coating Replace the battery Wash mattress and carpet Oil change device Change tires Other Host company income Car wash and vacuum Polishing and coating
4 4,547,40 0 4,189,96 8 196,800 337,920 144,000 624,000 1,315,24 8 1,560,00 0 12,000 357,433 72,160 77,440

Fab
4 4,547,40 0 4,189,96 8 196,800 337,920 144,000 624,000 1,315,24 8 1,560,00 0 12,000 357,433 72,160 77,440

Mar
4 4,547,40 0 4,189,96 8 196,800 337,920 144,000 624,000 1,315,24 8 1,560,00 0 12,000 357,433 72,160 77,440

Apr
4 4,547,40 0 4,189,96 8 196,800 337,920 144,000 624,000 1,315,24 8 1,560,00 0 12,000 357,433 72,160 77,440

May
4 4,547,40 0 4,189,96 8 196,800 337,920 144,000 624,000 1,315,24 8 1,560,00 0 12,000 357,433 72,160 77,440

Jun
4 4,547,40 0 4,189,96 8 196,800 337,920 144,000 624,000 1,315,24 8 1,560,00 0 12,000 357,433 72,160 77,440

July
4 4,547,40 0 4,189,96 8 196,800 337,920 144,000 624,000 1,315,24 8 1,560,00 0 12,000 357,433 72,160 77,440

Aug
4 4,547,40 0 4,189,96 8 196,800 337,920 144,000 624,000 1,315,24 8 1,560,00 0 12,000 357,433 72,160 77,440

Sep
4 4,547,40 0 4,189,96 8 196,800 337,920 144,000 624,000 1,315,24 8 1,560,00 0 12,000 357,433 72,160 77,440

Oct
4 4,547,40 0 4,189,96 8 196,800 337,920 144,000 624,000 1,315,24 8 1,560,00 0 12,000 357,433 72,160 77,440

Nov
4 4,547,40 0 4,189,96 8 196,800 337,920 144,000 624,000 1,315,24 8 1,560,00 0 12,000 357,433 72,160 77,440

Dec
4 4,547,40 0 4,189,96 8 196,800 337,920 144,000 624,000 1,315,24 8 1,560,00 0 12,000 357,433 72,160 77,440

Total
4 54,568,803 50,279,616 2,361,600 4,055,040 1,728,000 7,488,000 15,782,976 18,720,000 144,000 4,289,190 865,920 929,280

Replace the battery Wash mattress and carpet Oil change device Change tires Other Tatal service capital Car wash and vacuum Polishing and coating Replace the battery Wash mattress and carpet Oil change device Change tires Other Depreciation Amortization expenses Early profit Total costs of operations Marketing Expense

5,280 11,440 160,753 28,600 1,760 2,787,26 8 65,600 39,648 59,712 444,808 885,600 1,112,02 0 6,880 36,667 136,333 1,760,13 2 5,456,66 6 3,700,00

5,280 11,440 160,753 28,600 1,760 2,787,26 8 65,600 39,648 59,712 444,808 885,600 1,112,02 0 6,880 36,667 136,333 1,760,13 2 2,329,39 3 572,727

5,280 11,440 160,753 28,600 1,760 2,787,26 8 65,600 39,648 59,712 444,808 885,600 1,112,02 0 6,880 36,667 136,333 1,760,13 2 2,329,39 3 572,727

5,280 11,440 160,753 28,600 1,760 2,787,26 8 65,600 39,648 59,712 444,808 885,600 1,112,02 0 6,880 36,667 136,333 1,760,13 2 2,329,39 3 572,727

5,280 11,440 160,753 28,600 1,760 2,787,26 8 65,600 39,648 59,712 444,808 885,600 1,112,02 0 6,880 36,667 136,333 1,760,13 2 2,329,39 3 572,727

5,280 11,440 160,753 28,600 1,760 2,787,26 8 65,600 39,648 59,712 444,808 885,600 1,112,02 0 6,880 36,667 136,333 1,760,13 2 2,329,39 3 572,727

5,280 11,440 160,753 28,600 1,760 2,787,26 8 65,600 39,648 59,712 444,808 885,600 1,112,02 0 6,880 36,667 136,333 1,760,13 2 2,329,39 3 572,727

5,280 11,440 160,753 28,600 1,760 2,787,26 8 65,600 39,648 59,712 444,808 885,600 1,112,02 0 6,880 36,667 136,333 1,760,13 2 2,329,39 3 572,727

5,280 11,440 160,753 28,600 1,760 2,787,26 8 65,600 39,648 59,712 444,808 885,600 1,112,02 0 6,880 36,667 136,333 1,760,13 2 2,329,39 3 572,727

5,280 11,440 160,753 28,600 1,760 2,787,26 8 65,600 39,648 59,712 444,808 885,600 1,112,02 0 6,880 36,667 136,333 1,760,13 2 2,329,39 3 572,727

5,280 11,440 160,753 28,600 1,760 2,787,26 8 65,600 39,648 59,712 444,808 885,600 1,112,02 0 6,880 36,667 136,333 1,760,13 2 2,329,39 3 572,727

5,280 11,440 160,753 28,600 1,760 2,787,26 8 65,600 39,648 59,712 444,808 885,600 1,112,02 0 6,880 36,667 136,333 1,760,13 2 2,329,39 3 572,727

63,360 137,280 1,929,030 343,200 21,120

33,447,218 787,200 475,776 716,544 5,337,696 10,627,200 13,344,240 82,560 440,004 1,635,996

21,121,585 30,420,000 10,000,000

0

Rent location service Rental locations in the building Rental cars Cost oil Rental motobike Cost oil Salary field Salary headquarters Service infastructure Building up infrastructure Cost of insurance Train cost Profit Interest Tax Total profit

155,000 50,000 56,000 48,000 136,000 136,000 700,000 251,000 110,000 20000 83,333 11,333 3,696,53 4 60,000 -

155,000 50,000 56,000 48,000 136,000 136,000 700,000 251,000 110,000 20000 83,333 11,333 569,261 60,000 -

155,000 50,000 56,000 48,000 136,000 136,000 700,000 251,000 110,000 20000 83,333 11,333 569,261 60,000 -

155,000 50,000 56,000 48,000 136,000 136,000 700,000 251,000 110,000 20000 83,333 11,333 569,261 60,000 -

155,000 50,000 56,000 48,000 136,000 136,000 700,000 251,000 110,000 20000 83,333 11,333 569,261 60,000 -

155,000 50,000 56,000 48,000 136,000 136,000 700,000 251,000 110,000 20000 83,333 11,333 569,261 60,000 -

155,000 50,000 56,000 48,000 136,000 136,000 700,000 251,000 110,000 20000 83,333 11,333 569,261 60,000 -

155,000 50,000 56,000 48,000 136,000 136,000 700,000 251,000 110,000 20000 83,333 11,333 569,261 60,000 -

155,000 50,000 56,000 48,000 136,000 136,000 700,000 251,000 110,000 20000 83,333 11,333 569,261 60,000 -

155,000 50,000 56,000 48,000 136,000 136,000 700,000 251,000 110,000 20000 83,333 11,333 569,261 60,000 -

155,000 50,000 56,000 48,000 136,000 136,000 700,000 251,000 110,000 20000 83,333 11,333 569,261 60,000 -

155,000 50,000 56,000 48,000 136,000 136,000 700,000 251,000 110,000 20000 83,333 11,333 569,261 60,000 -

1,860,000 600,000 672,000 576,000 1,632,000 1,632,000 8,400,000 3,012,000 1,320,000 240,000 1,000,000 136,000 9,298,415 720,000

10,018,415

Income Statement Year 2
Income statement year 2 Cash flow Total Branch Total income Total income of branches Car wash and vacuum Polishing and coating Replace the battery Wash mattress and carpet Oil change device Change tires Other Host company income Jan 4 4,664,77 6 4,298,40 7 201,720 346,368 151,290 639,600 1,348,12 9 1,599,00 0 12,300 366,368 Fab 4 4,664,77 6 4,298,40 7 201,720 346,368 151,290 639,600 1,348,12 9 1,599,00 0 12,300 366,368 Mar 4 4,664,77 6 4,298,40 7 201,720 346,368 151,290 639,600 1,348,12 9 1,599,00 0 12,300 366,368 Apr 4 4,664,77 6 4,298,40 7 201,720 346,368 151,290 639,600 1,348,12 9 1,599,00 0 12,300 366,368 May 4 4,664,77 6 4,298,40 7 201,720 346,368 151,290 639,600 1,348,12 9 1,599,00 0 12,300 366,368 Jun 4 4,664,77 6 4,298,40 7 201,720 346,368 151,290 639,600 1,348,12 9 1,599,00 0 12,300 366,368 July 4 4,664,77 6 4,298,40 7 201,720 346,368 151,290 639,600 1,348,12 9 1,599,00 0 12,300 366,368 Aug 4 4,664,77 6 4,298,40 7 201,720 346,368 151,290 639,600 1,348,12 9 1,599,00 0 12,300 366,368 Sep 4 4,664,77 6 4,298,40 7 201,720 346,368 151,290 639,600 1,348,12 9 1,599,00 0 12,300 366,368 Oct 4 4,664,77 6 4,298,40 7 201,720 346,368 151,290 639,600 1,348,12 9 1,599,00 0 12,300 366,368 Nov 4 4,664,77 6 4,298,40 7 201,720 346,368 151,290 639,600 1,348,12 9 1,599,00 0 12,300 366,368 Dec 4 4,664,77 6 4,298,40 7 201,720 346,368 151,290 639,600 1,348,12 9 1,599,00 0 12,300 366,368 Total 4 55,977,306 51,580,886 2,420,640 4,156,416 1,815,480 7,675,200 16,177,550 19,188,000 147,600 4,396,420

Car wash and vacuum Polishing and coating Replace the battery Wash mattress and carpet Oil change device Change tires Other Tatal service capital Car wash and vacuum Polishing and coating Replace the battery Wash mattress and carpet Oil change device Change tires Other Depreciation Amortization expenses

73,964 79,376 5,412 11,726 164,771 29,315 1,804 2,787,26 8 65,600 39,648 59,712 444,808 885,600 1,112,02 0 6,880 36,667 136,333

73,964 79,376 5,412 11,726 164,771 29,315 1,804 2,787,26 8 65,600 39,648 59,712 444,808 885,600 1,112,02 0 6,880 36,667 136,333

73,964 79,376 5,412 11,726 164,771 29,315 1,804 2,787,26 8 65,600 39,648 59,712 444,808 885,600 1,112,02 0 6,880 36,667 136,333

73,964 79,376 5,412 11,726 164,771 29,315 1,804 2,787,26 8 65,600 39,648 59,712 444,808 885,600 1,112,02 0 6,880 36,667 136,333

73,964 79,376 5,412 11,726 164,771 29,315 1,804 2,787,26 8 65,600 39,648 59,712 444,808 885,600 1,112,02 0 6,880 36,667 136,333

73,964 79,376 5,412 11,726 164,771 29,315 1,804 2,787,26 8 65,600 39,648 59,712 444,808 885,600 1,112,02 0 6,880 36,667 136,333

73,964 79,376 5,412 11,726 164,771 29,315 1,804 2,787,26 8 65,600 39,648 59,712 444,808 885,600 1,112,02 0 6,880 36,667 136,333

73,964 79,376 5,412 11,726 164,771 29,315 1,804 2,787,26 8 65,600 39,648 59,712 444,808 885,600 1,112,02 0 6,880 36,667 136,333

73,964 79,376 5,412 11,726 164,771 29,315 1,804 2,787,26 8 65,600 39,648 59,712 444,808 885,600 1,112,02 0 6,880 36,667 136,333

73,964 79,376 5,412 11,726 164,771 29,315 1,804 2,787,26 8 65,600 39,648 59,712 444,808 885,600 1,112,02 0 6,880 36,667 136,333

73,964 79,376 5,412 11,726 164,771 29,315 1,804 2,787,26 8 65,600 39,648 59,712 444,808 885,600 1,112,02 0 6,880 36,667 136,333

73,964 79,376 5,412 11,726 164,771 29,315 1,804 2,787,26 8 65,600 39,648 59,712 444,808 885,600 1,112,02 0 6,880 36,667 136,333

887,568 952,512 64,944 140,712 1,977,256 351,780 21,648 33,447,218 787,200 475,776 716,544 5,337,696 10,627,200 13,344,240 82,560 440,004 1,635,996

Early profit Total costs of operations Marketing Expense Rent location service Rental locations in the building Rental cars Cost oil Rental motobike Cost oil Salary field Salary headquarters Service infastructure Building up infrastructure Cost of insurance Train cost

1,760,13 2 2,554,21 6 750,000 155,000 50,000 56,000 48,000 136,000 136,000 735,000 263,550 110,000 20000 83,333 11,333

1,760,13 2 2,372,39 8 568,182 155,000 50,000 56,000 48,000 136,000 136,000 735,000 263,550 110,000 20000 83,333 11,333

1,760,13 2 2,372,39 8 568,182 155,000 50,000 56,000 48,000 136,000 136,000 735,000 263,550 110,000 20000 83,333 11,333

1,760,13 2 2,372,39 8 568,182 155,000 50,000 56,000 48,000 136,000 136,000 735,000 263,550 110,000 20000 83,333 11,333

1,760,13 2 2,372,39 8 568,182 155,000 50,000 56,000 48,000 136,000 136,000 735,000 263,550 110,000 20000 83,333 11,333

1,760,13 2 2,372,39 8 568,182 155,000 50,000 56,000 48,000 136,000 136,000 735,000 263,550 110,000 20000 83,333 11,333

1,760,13 2 2,372,39 8 568,182 155,000 50,000 56,000 48,000 136,000 136,000 735,000 263,550 110,000 20000 83,333 11,333

1,760,13 2 2,372,39 8 568,182 155,000 50,000 56,000 48,000 136,000 136,000 735,000 263,550 110,000 20000 83,333 11,333

1,760,13 2 2,372,39 8 568,182 155,000 50,000 56,000 48,000 136,000 136,000 735,000 263,550 110,000 20000 83,333 11,333

1,760,13 2 2,372,39 8 568,182 155,000 50,000 56,000 48,000 136,000 136,000 735,000 263,550 110,000 20000 83,333 11,333

1,760,13 2 2,372,39 8 568,182 155,000 50,000 56,000 48,000 136,000 136,000 735,000 263,550 110,000 20000 83,333 11,333

1,760,13 2 2,372,39 8 568,182 155,000 50,000 56,000 48,000 136,000 136,000 735,000 263,550 110,000 20000 83,333 11,333

21,121,585 28,650,592 7,000,000 1,860,000 600,000 672,000 576,000 1,632,000 1,632,000 8,820,000 3,162,600 1,320,000 240,000 1,000,000 136,000

Profit Interest Tax Total profit

627,417 60,000 -

627,417 60,000 -

627,417 60,000 -

627,417 60,000 -

627,417 60,000 -

627,417 60,000 -

627,417 60,000 -

627,417 60,000 -

627,417 60,000 -

627,417 60,000 -

627,417 60,000 -

627,417 60,000 -

7,529,007 720,000

15,001,081

Income Statement Year 3

Income statement year 3

Cash flow Total Branch Total income Total income of branches Car wash and vacuum Polishing and coating Replace the battery Wash mattress and carpet Oil change device Change tires Other Host company income Car wash and vacuum Polishing and coating Replace the battery Wash mattress and carpet Oil change device Change tires Other Tatal service capital Car wash and vacuum Polishing and coating

Jan 4 4,832,33 0 4,456,80 3 206,763 355,027 155,072 671,980 1,416,37 8 1,638,97 5 12,608 375,528 75,813 81,360 5,547 12,019 168,891 30,048 1,849 2,787,26 8 65,600 39,648

Fab 4 4,832,33 0 4,456,80 3 206,763 355,027 155,072 671,980 1,416,37 8 1,638,97 5 12,608 375,528 75,813 81,360 5,547 12,019 168,891 30,048 1,849 2,787,26 8 65,600 39,648

Mar 4 4,832,33 0 4,456,80 3 206,763 355,027 155,072 671,980 1,416,37 8 1,638,97 5 12,608 375,528 75,813 81,360 5,547 12,019 168,891 30,048 1,849 2,787,26 8 65,600 39,648

Apr 4 4,832,33 0 4,456,80 3 206,763 355,027 155,072 671,980 1,416,37 8 1,638,97 5 12,608 375,528 75,813 81,360 5,547 12,019 168,891 30,048 1,849 2,787,26 8 65,600 39,648

May 4 4,832,33 0 4,456,80 3 206,763 355,027 155,072 671,980 1,416,37 8 1,638,97 5 12,608 375,528 75,813 81,360 5,547 12,019 168,891 30,048 1,849 2,787,26 8 65,600 39,648

Jun 4 4,832,33 0 4,456,80 3 206,763 355,027 155,072 671,980 1,416,37 8 1,638,97 5 12,608 375,528 75,813 81,360 5,547 12,019 168,891 30,048 1,849 2,787,26 8 65,600 39,648

July 4 4,832,33 0 4,456,80 3 206,763 355,027 155,072 671,980 1,416,37 8 1,638,97 5 12,608 375,528 75,813 81,360 5,547 12,019 168,891 30,048 1,849 2,787,26 8 65,600 39,648

Aug 4 4,832,33 0 4,456,80 3 206,763 355,027 155,072 671,980 1,416,37 8 1,638,97 5 12,608 375,528 75,813 81,360 5,547 12,019 168,891 30,048 1,849 2,787,26 8 65,600 39,648

Sep 4 4,832,33 0 4,456,80 3 206,763 355,027 155,072 671,980 1,416,37 8 1,638,97 5 12,608 375,528 75,813 81,360 5,547 12,019 168,891 30,048 1,849 2,787,26 8 65,600 39,648

Oct 4 4,832,33 0 4,456,80 3 206,763 355,027 155,072 671,980 1,416,37 8 1,638,97 5 12,608 375,528 75,813 81,360 5,547 12,019 168,891 30,048 1,849 2,787,26 8 65,600 39,648

Nov 4 4,832,33 0 4,456,80 3 206,763 355,027 155,072 671,980 1,416,37 8 1,638,97 5 12,608 375,528 75,813 81,360 5,547 12,019 168,891 30,048 1,849 2,787,26 8 65,600 39,648

Dec 4 4,832,33 0 4,456,80 3 206,763 355,027 155,072 671,980 1,416,37 8 1,638,97 5 12,608 375,528 75,813 81,360 5,547 12,019 168,891 30,048 1,849 2,787,26 8 65,600 39,648

Total 4 57,987,966 53,481,635 2,481,156 4,260,326 1,860,867 8,063,757 16,996,539 19,667,700 151,290 4,506,330 909,757 976,325 66,568 144,230 2,026,687 360,575 22,189 33,447,218 787,200 475,776

Income Statement Year 4
Income statement year 4

Cash flow Total Branch Total income Total income of branches Car wash and vacuum Polishing and coating Replace the battery Wash mattress and carpet Oil change device Change tires Other Host company income Car wash and vacuum Polishing and coating Replace the battery Wash mattress and carpet Oil change device

Jan 4 5,209,45 8 4,805,05 6 228,228 382,325 166,996 723,649 1,525,28 4 1,764,99 7 13,577 404,402 81,642 87,616 5,974 12,943 181,877

Fab 4 5,209,45 8 4,805,05 6 228,228 382,325 166,996 723,649 1,525,28 4 1,764,99 7 13,577 404,402 81,642 87,616 5,974 12,943 181,877

Mar 4 5,209,45 8 4,805,05 6 228,228 382,325 166,996 723,649 1,525,28 4 1,764,99 7 13,577 404,402 81,642 87,616 5,974 12,943 181,877

Apr 4 5,209,45 8 4,805,05 6 228,228 382,325 166,996 723,649 1,525,28 4 1,764,99 7 13,577 404,402 81,642 87,616 5,974 12,943 181,877

May 4 5,209,45 8 4,805,05 6 228,228 382,325 166,996 723,649 1,525,28 4 1,764,99 7 13,577 404,402 81,642 87,616 5,974 12,943 181,877

Jun 4 5,209,45 8 4,805,05 6 228,228 382,325 166,996 723,649 1,525,28 4 1,764,99 7 13,577 404,402 81,642 87,616 5,974 12,943 181,877

July 4 5,209,45 8 4,805,05 6 228,228 382,325 166,996 723,649 1,525,28 4 1,764,99 7 13,577 404,402 81,642 87,616 5,974 12,943 181,877

Aug 4 5,209,45 8 4,805,05 6 228,228 382,325 166,996 723,649 1,525,28 4 1,764,99 7 13,577 404,402 81,642 87,616 5,974 12,943 181,877

Sep 4 5,209,45 8 4,805,05 6 228,228 382,325 166,996 723,649 1,525,28 4 1,764,99 7 13,577 404,402 81,642 87,616 5,974 12,943 181,877

Oct 4 5,209,45 8 4,805,05 6 228,228 382,325 166,996 723,649 1,525,28 4 1,764,99 7 13,577 404,402 81,642 87,616 5,974 12,943 181,877

Nov 4 5,209,45 8 4,805,05 6 228,228 382,325 166,996 723,649 1,525,28 4 1,764,99 7 13,577 404,402 81,642 87,616 5,974 12,943 181,877

Dec 4 5,209,45 8 4,805,05 6 228,228 382,325 166,996 723,649 1,525,28 4 1,764,99 7 13,577 404,402 81,642 87,616 5,974 12,943 181,877

Total 4 62,513,497 57,660,671 2,738,732 4,587,905 2,003,951 8,683,785 18,303,413 21,179,962 162,923 4,852,827 979,709 1,051,395 71,686 155,320 2,182,520

Change tires Other Tatal service capital Car wash and vacuum Polishing and coating Replace the battery Wash mattress and carpet Oil change device Change tires Other Depreciation Amortization expenses

32,358 1,991 2,787,26 8 65,600 39,648 59,712 444,808 885,600 1,112,02 0 6,880 36,667 136,333 1,760,13 2 2,656,56 7 750,000 155,000

32,358 1,991 2,787,26 8 65,600 39,648 59,712 444,808 885,600 1,112,02 0 6,880 36,667 136,333 1,760,13 2 2,474,74 9 568,182 155,000

32,358 1,991 2,787,26 8 65,600 39,648 59,712 444,808 885,600 1,112,02 0 6,880 36,667 136,333 1,760,13 2 2,474,74 9 568,182 155,000

32,358 1,991 2,787,26 8 65,600 39,648 59,712 444,808 885,600 1,112,02 0 6,880 36,667 136,333 1,760,13 2 2,474,74 9 568,182 155,000

32,358 1,991 2,787,26 8 65,600 39,648 59,712 444,808 885,600 1,112,02 0 6,880 36,667 136,333 1,760,13 2 2,474,74 9 568,182 155,000

32,358 1,991 2,787,26 8 65,600 39,648 59,712 444,808 885,600 1,112,02 0 6,880 36,667 136,333 1,760,13 2 2,474,74 9 568,182 155,000

32,358 1,991 2,787,26 8 65,600 39,648 59,712 444,808 885,600 1,112,02 0 6,880 36,667 136,333 1,760,13 2 2,474,74 9 568,182 155,000

32,358 1,991 2,787,26 8 65,600 39,648 59,712 444,808 885,600 1,112,02 0 6,880 36,667 136,333 1,760,13 2 2,474,74 9 568,182 155,000

32,358 1,991 2,787,26 8 65,600 39,648 59,712 444,808 885,600 1,112,02 0 6,880 36,667 136,333 1,760,13 2 2,474,74 9 568,182 155,000

32,358 1,991 2,787,26 8 65,600 39,648 59,712 444,808 885,600 1,112,02 0 6,880 36,667 136,333 1,760,13 2 2,474,74 9 568,182 155,000

32,358 1,991 2,787,26 8 65,600 39,648 59,712 444,808 885,600 1,112,02 0 6,880 36,667 136,333 1,760,13 2 2,474,74 9 568,182 155,000

32,358 1,991 2,787,26 8 65,600 39,648 59,712 444,808 885,600 1,112,02 0 6,880 36,667 136,333 1,760,13 2 2,474,74 9 568,182 155,000

388,300 23,896 33,447,218 787,200 475,776 716,544 5,337,696 10,627,200 13,344,240 82,560 440,004 1,635,996

Early profit Total costs of operations Marketing Expense Rent location service

21,121,585 29,878,809 7,000,000 1,860,000

Rental locations in the building Rental cars Cost oil Rental motobike Cost oil Salary field Salary headquarters Service infastructure Building up infrastructure Cost of insurance Train cost

50,000 56,000 48,000 136,000 136,000 810,338 290,564 110,000 20000 83,333 11,333

50,000 56,000 48,000 136,000 136,000 810,338 290,564 110,000 20000 83,333 11,333

50,000 56,000 48,000 136,000 136,000 810,338 290,564 110,000 20000 83,333 11,333

50,000 56,000 48,000 136,000 136,000 810,338 290,564 110,000 20000 83,333 11,333

50,000 56,000 48,000 136,000 136,000 810,338 290,564 110,000 20000 83,333 11,333

50,000 56,000 48,000 136,000 136,000 810,338 290,564 110,000 20000 83,333 11,333

50,000 56,000 48,000 136,000 136,000 810,338 290,564 110,000 20000 83,333 11,333

50,000 56,000 48,000 136,000 136,000 810,338 290,564 110,000 20000 83,333 11,333

50,000 56,000 48,000 136,000 136,000 810,338 290,564 110,000 20000 83,333 11,333

50,000 56,000 48,000 136,000 136,000 810,338 290,564 110,000 20000 83,333 11,333

50,000 56,000 48,000 136,000 136,000 810,338 290,564 110,000 20000 83,333 11,333

50,000 56,000 48,000 136,000 136,000 810,338 290,564 110,000 20000 83,333 11,333

600,000 672,000 576,000 1,632,000 1,632,000 9,724,050 3,486,767 1,320,000 240,000 1,000,000 136,000

Profit Interest Tax Total profit

627,417 60,000 -

627,417 60,000 -

627,417 60,000 -

627,417 60,000 -

627,417 60,000 -

627,417 60,000 -

627,417 60,000 -

627,417 60,000 -

627,417 60,000 -

627,417 60,000 -

627,417 60,000 -

627,417 60,000 -

8,757,223 720,000

20,309,056

Income Statement Year 5
Income statement year 5 Cash flow Jan Fab Mar Apr May Jun July Aug Sep Oct Nov Dec Total

Total Branch Total income Total income of branches Car wash and vacuum Polishing and coating Replace the battery Wash mattress and carpet Oil change device Change tires Other Host company income Car wash and vacuum Polishing and coating Replace the battery Wash mattress and carpet

4 5,339,69 5 4,925,18 2 233,933 391,884 171,171 741,740 1,563,41 7 1,809,12 2 13,916 414,512 83,683 89,807 6,123 13,267

4 5,339,69 5 4,925,18 2 233,933 391,884 171,171 741,740 1,563,41 7 1,809,12 2 13,916 414,512 83,683 89,807 6,123 13,267

4 5,339,69 5 4,925,18 2 233,933 391,884 171,171 741,740 1,563,41 7 1,809,12 2 13,916 414,512 83,683 89,807 6,123 13,267

4 5,339,69 5 4,925,18 2 233,933 391,884 171,171 741,740 1,563,41 7 1,809,12 2 13,916 414,512 83,683 89,807 6,123 13,267

4 5,339,69 5 4,925,18 2 233,933 391,884 171,171 741,740 1,563,41 7 1,809,12 2 13,916 414,512 83,683 89,807 6,123 13,267

4 5,339,69 5 4,925,18 2 233,933 391,884 171,171 741,740 1,563,41 7 1,809,12 2 13,916 414,512 83,683 89,807 6,123 13,267

4 5,339,69 5 4,925,18 2 233,933 391,884 171,171 741,740 1,563,41 7 1,809,12 2 13,916 414,512 83,683 89,807 6,123 13,267

4 5,339,69 5 4,925,18 2 233,933 391,884 171,171 741,740 1,563,41 7 1,809,12 2 13,916 414,512 83,683 89,807 6,123 13,267

4 5,339,69 5 4,925,18 2 233,933 391,884 171,171 741,740 1,563,41 7 1,809,12 2 13,916 414,512 83,683 89,807 6,123 13,267

4 5,339,69 5 4,925,18 2 233,933 391,884 171,171 741,740 1,563,41 7 1,809,12 2 13,916 414,512 83,683 89,807 6,123 13,267

4 5,339,69 5 4,925,18 2 233,933 391,884 171,171 741,740 1,563,41 7 1,809,12 2 13,916 414,512 83,683 89,807 6,123 13,267

4 5,339,69 5 4,925,18 2 233,933 391,884 171,171 741,740 1,563,41 7 1,809,12 2 13,916 414,512 83,683 89,807 6,123 13,267

4 64,076,334 59,102,188 2,807,200 4,702,603 2,054,050 8,900,880 18,760,998 21,709,461 166,996 4,974,147 1,004,202 1,077,680 73,478 159,203

Oil change device Change tires Other Tatal service capital Car wash and vacuum Polishing and coating Replace the battery Wash mattress and carpet Oil change device Change tires Other Depreciation Amortization expenses Early profit Total costs of operations Marketing Expense

186,424 33,167 2,041 2,787,26 8 65,600 39,648 59,712 444,808 885,600 1,112,02 0 6,880 36,667 136,333 1,760,13 2 2,711,61 3 750,000

186,424 33,167 2,041 2,787,26 8 65,600 39,648 59,712 444,808 885,600 1,112,02 0 6,880 36,667 136,333 1,760,13 2 2,529,79 4 568,182

186,424 33,167 2,041 2,787,26 8 65,600 39,648 59,712 444,808 885,600 1,112,02 0 6,880 36,667 136,333 1,760,13 2 2,529,79 4 568,182

186,424 33,167 2,041 2,787,26 8 65,600 39,648 59,712 444,808 885,600 1,112,02 0 6,880 36,667 136,333 1,760,13 2 2,529,79 4 568,182

186,424 33,167 2,041 2,787,26 8 65,600 39,648 59,712 444,808 885,600 1,112,02 0 6,880 36,667 136,333 1,760,13 2 2,529,79 4 568,182

186,424 33,167 2,041 2,787,26 8 65,600 39,648 59,712 444,808 885,600 1,112,02 0 6,880 36,667 136,333 1,760,13 2 2,529,79 4 568,182

186,424 33,167 2,041 2,787,26 8 65,600 39,648 59,712 444,808 885,600 1,112,02 0 6,880 36,667 136,333 1,760,13 2 2,529,79 4 568,182

186,424 33,167 2,041 2,787,26 8 65,600 39,648 59,712 444,808 885,600 1,112,02 0 6,880 36,667 136,333 1,760,13 2 2,529,79 4 568,182

186,424 33,167 2,041 2,787,26 8 65,600 39,648 59,712 444,808 885,600 1,112,02 0 6,880 36,667 136,333 1,760,13 2 2,529,79 4 568,182

186,424 33,167 2,041 2,787,26 8 65,600 39,648 59,712 444,808 885,600 1,112,02 0 6,880 36,667 136,333 1,760,13 2 2,529,79 4 568,182

186,424 33,167 2,041 2,787,26 8 65,600 39,648 59,712 444,808 885,600 1,112,02 0 6,880 36,667 136,333 1,760,13 2 2,529,79 4 568,182

186,424 33,167 2,041 2,787,26 8 65,600 39,648 59,712 444,808 885,600 1,112,02 0 6,880 36,667 136,333 1,760,13 2 2,529,79 4 568,182

2,237,083 398,008 24,493 33,447,218 787,200 475,776 716,544 5,337,696 10,627,200 13,344,240 82,560 440,004 1,635,996 21,121,585 30,539,350 7,000,000

Rent location service Rental locations in the building Rental cars Cost oil Rental motobike Cost oil Salary field Salary headquarters Service infastructure Building up infrastructur e Cost of insurance Train cost Profit Interest Tax Total profit

155,000 50,000 56,000 48,000 136,000 136,000 850,854 305,092 110,000 20000 83,333 11,333 627,417 60,000 -

155,000 50,000 56,000 48,000 136,000 136,000 850,854 305,092 110,000 20000 83,333 11,333 627,417 60,000 -

155,000 50,000 56,000 48,000 136,000 136,000 850,854 305,092 110,000 20000 83,333 11,333 627,417 60,000 -

155,000 50,000 56,000 48,000 136,000 136,000 850,854 305,092 110,000 20000 83,333 11,333 627,417 60,000 -

155,000 50,000 56,000 48,000 136,000 136,000 850,854 305,092 110,000 20000 83,333 11,333 627,417 60,000 -

155,000 50,000 56,000 48,000 136,000 136,000 850,854 305,092 110,000 20000 83,333 11,333 627,417 60,000 -

155,000 50,000 56,000 48,000 136,000 136,000 850,854 305,092 110,000 20000 83,333 11,333 627,417 60,000 -

155,000 50,000 56,000 48,000 136,000 136,000 850,854 305,092 110,000 20000 83,333 11,333 627,417 60,000 -

155,000 50,000 56,000 48,000 136,000 136,000 850,854 305,092 110,000 20000 83,333 11,333 627,417 60,000 -

155,000 50,000 56,000 48,000 136,000 136,000 850,854 305,092 110,000 20000 83,333 11,333 627,417 60,000 -

155,000 50,000 56,000 48,000 136,000 136,000 850,854 305,092 110,000 20000 83,333 11,333 627,417 60,000 -

155,000 50,000 56,000 48,000 136,000 136,000 850,854 305,092 110,000 20000 83,333 11,333 627,417 60,000 -

1,860,000 600,000 672,000 576,000 1,632,000 1,632,000 10,210,253 3,661,105 1,320,000 240,000 1,000,000 136,000 9,417,765 720,000 21,211,351

Chapter 6: Risk Management ■ Finance Risk Analysis
Ratio Analysis Figure 60: Ratio Analysis

IRR Analysis
Figure 61: IRR Analysis

■ Business Risk Analysis
Table 17: Business Risk Analysis Factors Market Opportunities Threats Growth of car register Public transportation and other network in the future such as

increase 15.3% per year

- Cars age less than 10 year electric train and subway will Competition have 841,581 cars make the amount of car decrease Don’t have any server offer car Big competitor such as Max auto care delivery express and B-quick that have many capital and service network Social Value but in Chiangrai don’t have them The customer need to get more The customer like reliability that convenience from car care is the limitation of new server Technology service Use technology and investment The customer like new technology cost not much service but the high technology is not important with car care service such as Economic car wash auto machine Car care express is business Have to import the tools

service. Can set the price including raw material that make according to the ability of impact from foreign exchange server to create the value for rate at the moment the business customer that can set more have income base on Baht price Political & Legal Don’t have limited of laws for The laws about the responsibility Issues Suppliers this business but have to think for danger or damage from about environment service(Product Liability) Have the bargaining power Suppliers have many expense for from many ordering manage

Chapter7: Summary

Car Care Express is project of take care car delivery for customer. We offer the convenience and decrease time for wait, we wash a car, polish, vary oil, and vary wheel. We locate branch of company by survey amount of population in each area in Chiangrai. We choose many population area that are Muang Chiangrai, Chiang khong, Pa Daet, Mae Chan and Mae Sai. Market segment will consider from 2 types 1.place of customer attends car care and 2.place follow by density of population. Target market of Car Care Express is customer who have office in Chiang Rai or who have town house, home in medium to high density of population. We decide slogan is “Easy Quick Confident Standard” Max Pro Express provide car washing, polishing and wax, washing carpet and seating, changing engine oil, changing tire and other service and we also give the information about car care for the customer. Max Pro Express have investment 13 million baht in first year from register capital 7 million baht and loan 6 million baht for invest4 branch and to be increase 20 branch within 5 year. This project value in time about 12% equal 25.7 million baht and have IRR about 35.52%.

Max Pro Express Group

Member of Group

1) Miss Patimakan

Narkrit

ID: 5031205042

Tel. 086-6010594 E-mail sudteen_menn@hotmail.com 2) Miss Pornthip Phuttipatkul ID: 5031205057

Tel. 087-0090880 E-mail sanako_zine@hotmail.com 3) Miss Issaree Tel. 083-0496344 4) Miss Naritra Tel. 087-5756387 5) Miss Pakkamas Tel. 084-0783008 6) Mr. Choke Tel. 086-6562352 7) Mr. Prachaya Tel. 089-1810185 Ko janatwongsa ID: 5031205095

E-mail mfpckzzz@hotmail.com Butin ID: 5031205148

E-mail e.nu.yacha@hotmail.com Jitmana ID: 5031205161

E-mail hey_fai3@hotmail.com Prasertkongkaew ID: 5031205203

E-mail joker_catcher@hotmail.com Laoobuth ID: 5031205236

E-mail d3.philosophyb@msn.com