Evaluation Script: Question one: In what ways does your media product use, develop or challenge forms and

conventions of real media products? Our media product uses and challenges typical conventions of real media products it makes good use of and incorporates many generic horror conventions; horror being the genre our media product is aimed at. The main convention of a horror film is to have an antagonist and a protagonist. Our film has incorporated this as there is a significant protagonist, and talk of an antagonist, with several glimpse of the protagonist during the opening sequence. The park scene shows this convention very clearly. - Screenshot- swing scene, girl on swing with institute escapee behind. Another generic convention that out film makes good use of, is the build up of tension. Our film makes excellent use of this as the antagonist progressively goes from walking to running. - Screenshots of walking - Screenshots of running These shots increase the tension in which the audience is experiencing, which is a very typical convention of a horror film. We managed to create the tension well as the different movements build up the suspense to a climax. This is a typical convention and our group made very good use of this. However our film does not fit in with the stereotypical sex of an antagonist; a male. The antagonist in our product is a female. - Screenshot- female behind protagonist on swing We did not plan to use a female actor for our antagonist, however due to filming issues we had to change the sex of our character. Although it goes against generic conventions of a horror, it still works and fits in with our sub-genre of a psychological horror in which some of the generic conventions include playing with the audience’s minds. As the audience does not expect the antagonist to be a female, it plays with the minds of the audience and ensures that our film fits in with the sub-genre of a psychological horror. Our film also makes good use of other conventions of film title sequences. It uses titles where needed to introduce the actors and make it known to the audience who they are. We put in all of the actors names aswell as our names in order for the audience to be fully aware of who is in the production and who produced it. -Screenshot of titles Our film also makes very good use of an institution logo and title sequence, which is a very common and generic convention of opening sequences. We had some issues with the title as members of our group were not happy with the way it looked initially, so we changed it around and managed to find a way in which we could display the title, and everyone was satisfied with it. - Screenshot of institute logo - Screenshot of title Our film is doing what many other films do. However we are defying the audience’s expectations by the order in which the sequence is. The film starts straight away with the action. Although it is similar in that the titles come up during the action that occurs, however the institute logo and title comes right at the end of the film. This is defying the expectations of the audience however it works and makes the opening different and unique so that it stands out in comparison to other films.

We developed the generic conventions of a horror, using very particular mise-enscene. The generic convention of having a protagonist has been developed to use a female, who is wearing white clothing and has blonde hair. This really highlights the innocence of the character and develops the idea of having a very innocent protagonist. - Screenshot of protagonist arguing with male character. We have also developed the idea of a dark and sinister antagonist. Our antagonist is wearing all black, wearing a hood over their head. This highlights the darkness along with making the character more sinister and confuses the audience by hiding the identity of the antagonist. However we have developed the generic convention to the extent that the typical gender of the antagonist is the opposite too what people expect. Although this was not planned we managed to adapt it and change it to make it fit in with our sub-genre of psychological horror in which a generic convention is the idea of mystery and the un-known. - Screenshot of antagonist in woods. The uses of these conventions all indicate that our film has a sub-genre of a psychological horror, in which the idea of mystery and playing with the audiences minds to confuse them and ensure that they do not expect anything and cannot predict what will happen next. The film also indicates that the film has a sub-genre of a psychological horror as it makes very good use of the idea of thinks not being right in the mind. It also gives the idea of the mind being played with in order to confuse the audience. As our opening sequence appears jumpy and that none of the different scenes seem to link in at first it highlights the sub-genre. The audience is confused at the beginning as to what is going on until the end when everything becomes clear. Our use of conventions does not indicate any substantial films indicating any influences upon our film; however the use of mise-en-scene has been influenced by the film Scream directed by Wes Craven and released in May 1997. - Screenshot to scenes from Scream The exemplar use of mise-en-scene within Scream really influenced us and helped us understand the importance of having good mise-en-scene in order to represent the different characters and their feelings. As we have thought about the use of mise-enscene so much within our film it became clear of influences such as Scream and gave the audience the feeling that there was greater depth to our piece. Question two: How does your media product represent particular social groups? Our media product represents particular social groups in that it makes good use of a range of different types of social groups. Our product makes use of race, gender and in some ways class. Our film makes explicit use of different races. By doing this we are not discriminating any race in particular. A significant scene which represents different races is the one in which the couple are arguing. - Screenshot of couple arguing This scene shows clearly the use of the different races and how that neither are being discriminated because of their race. This will appeal to the target audience as they are young and open minded so do not feel particular feelings and resentments towards a particular race. Our product also represents the social group of class in small and not very significant ways however it is apparent that the way social class is portrayed within society will affect the views and opinions of the audience and how they see the different characters. The doctors are respected a lot more within society and are much more respected within society in comparison to a mental patient who poses a risk to the general public. These divides of class are represented clearly without our media

piece and help the audience to get a better idea as to how they are expected and meant to think and feel about the different characters. This group within society is represented in a very stereotypical way as the characters which you would expect to be lower down in social class are and in no way are they represented in a way that you would think any other way. Gender is particularly used within our piece as both males and females are used throughout the piece all with a mixture of main and less important roles within the piece. This shows that we are not making either character more dominant within the piece to confuse the audience and make them feel as though they do not know what to expect. This particular group within society is not represented in a stereotypical way as normally the male character is expected to be the antagonist however we have a female playing the antagonist to defy the expectations of the audience and draw in their attention as they are completely unaware of what will happen next. The story is told mainly from the side of the antagonist, however a good third of the opening is establishing the scene and what is going on within the film. Although you do not properly see and manage to understand the antagonist and their identity you still see many things from their perspective and the story will go on to be told from their point of view. From this point of view the audience is able to get the feeling that they are living the film with the antagonist and can feel their emotions and motives behind the events throughout the film. This links to our target audience as they are young people with open minds trying to escape the reality of everyday. By feeling as though they are in the movie and by feeling what the antagonist is feeling they can therefore escape the feelings that they personally are feeling and think about something different for several hours. Question three: What kind of media institution might distribute your media product and why? In all I think that our film would not be mainstream as it is not something that was aimed to be big and classic, it was meant to be something that was more individual that appealed to a niche market rather than a large mass market. It would be released in a place such as an Art house or through the internet as it is more suitable for the type of audience and market that it would appeal too. For a film to be a big mainstream production it would have cost huge amounts of money in order for it to be successful, however we have used mise-en-scene that represents exactly what we want it to look like, but not on a large scale budget. This is why our film could not be mainstream. But I think that this type of distribution fits in with this type of film and therefore works for it. I do not feel that our piece could be produced by a Hollywood studio as it is not the type of film that would work with a big Hollywood studio. However it does have some similar traits to films that have been produced by big Hollywood studios. The opening scenes are similar in that it starts with an establishing scene that lets the audience know what is going on, the titles are also a very similar to that of a Hollywood studio produced film as they come up during the opening sequence and include names of the main actors and producers of the film. Fox Searchlight Productions is a media institution that was founded in 1994 as the independent arm of Twentieth Century Fox. Fox Searchlight Pictures is a specialty film company that both produces and acquires motion pictures. It has its own marketing and distribution operations, and its films are distributed internationally by Twentieth Century Fox. Fox Searchlight Pictures is a unit of Fox Filmed Entertainment, a unit of Fox Entertainment Group. It was founded in Los Angeles by

Peter Rice and has had many successful films since it started in 1994 such as Slum dog Millionaire which won the Academy award for best picture at the 81st Academy awards as well as a further seven awards. It has also produced popular films such as Juno, The Full Monty and Little Miss Sunshine. However it has also produced many films that have not been such a success. This is more likely where our film will be. - Screenshot of Institute logo I do not think that our film would be suitable for a mass audience; it would be more suited to a niche audience. I think that it would be more suited to a niche audience because it doesn’t have the classic and generic features that appeal to mass audiences, such as a stereotypical innocent protagonist and an evil and dark male antagonist. Along with a classic story line which really grabs a mass audience and brings them into cinemas paying lots of money to see the film. As the film makes use of more intricate and individual storylines it appeals to a smaller audience in which is why it would be released in an Art house and shown at film festivals, and on the Internet on websites such as ‘YouTube’ and ‘Facebook’ as these are sites that the target audience make good use of. The success of the film will be proven from the film festivals. If the film got even more popular then it could be broadcasted in places such as the cinema. Our film would be released in order to give people a greater mind sight as to what happens inside a mental institute and the feelings and emotions that the people inside them feel. As it is such a sensitive and controversial topic it is not the type of film that would allow for franchises and merchandising to be made from the film. That is because of the sensitivity of the film and its topic. By making merchandise and developing franchises it could offend people which would bring the wrong approach and feeling to out piece. As the film is not going to be produced within a mainstream media institute it again does not really lend itself to having franchise and merchandise to go with the film. Our film would be distributed on the internet on websites such as Itunes, however unless the film because hugely successful within film festivals and art houses it is unlikely that it would ever be put on DVD and distributed across the country. The film is mainly intended to put on internet websites and viewed at film festivals as opposed to mainstream films which are viewed in the cinema and brought on DVD. Question four: Who would be the audience for you media product? The audience of our media product would be mainly the younger generations ranging from 15 to 30 who are British. They would mainly be males however some females might find the film appealing. This type of audience would be suitable for our media product as the narrative isn’t very complex so that even the youngest of viewers will be able to view the film and fully understand. The style of the film too is not so simple that it would insult the intelligence of the people who view the film but is simple enough to ensure that nobody feels confused and doesn’t understand the film. Films such as Scream are very similar to our film in the use of mise-en-scene and ensuring that the audience is fully aware of what is going on, with a few exceptions. Scream has a very wide audience and appeals to mainly males as well as a few females, who are of the younger generation. This audience is very similar to ours and scream is a very successful film giving our film a good chance. - Screenshot of Scream picture The Blair Witch Project is also very similar to our film in the way that it is going to be promoted through the internet at first with the hope of being more successful, as the Blair Witch project did. The Blair Witch project as a very similar audience to our film

does. With many young people who are curious as to what the film is about and what will happen in it. This type of promotion is shown in our target audience planning as we discussed the ways in which the film could be promoted due to the age of the target audience. As films such as the Blair Witch project appealed so greatly to its young target audience through the internet it proves to us that this is the right move and that our target audience planning was accurate in the ways in which we intent to promote our film. Question five: How did you attract/address your audience?
When creating a target audience profile during the planning stages of the media product we thought very carefully about the type of audience that would be viewing our film. We thought about how males would be intrigued to watch the film, due to the fact that it would not be broadcast in a cinema giving the sense that it was different and something they had never seen before, which would attract them to come and see the product. The film addresses all ages and genders as it is not being specific to a certain age or gender; however from researching our target audience we found that mainly males of the younger generation would be more likely to watch our film so the film is based around addressing these types of people. There are several particular points in our film that would appeal to mainly males. The last scene is a particular point that would appeal to males as they are very interested into what is going to happen next and thinking about the gory details of what appears to be a murder. - Screenshot of last empty swing scene The fact that there is no one on the swing when a large section of the film has shots of a character sitting on the swing makes the audience question greatly what has happened. As males typically are interested in gory details of murders and events that are very mysterious this scene would particularly appeal to males. The last scene would scare the younger viewers as they are not fully aware of things that happen in the world and the horrors of them. With something clearly very tragic having happened this would scare the younger viewers as they have less of an idea of what could have happened which would worry them greatly. However when going to see a horror film you expect to be scared and not fully aware of what is going on so these factors would attract audiences to view our film. The use of camerawork attracts the audience greatly. Throughout our film we have tried to make the audience feel included by using many over the shoulder shots. - Screenshot of over the shoulder shot in the woods - Screenshot of over the shoulder shot on the swing These types of shots make the audience feel as though they are actually in the film and living the events along with the characters. The film also makes good use of low angle shots, these shots make the audience feel very included and ensures that they get a greater sense of the power and importance of the characters that the shots are showing. - Screenshot of running - Screenshot of walking As the audience feels really involved within the film it attracts and addresses them as they can really feel what the characters are feeling and feel as though they are in the film. These two factors are things that audiences look for when going to see a horror film and subsequently will be attracted and more likely to come and view our film. The audience is being asked to be put in the position of the murderer. This will attract audiences as they are interested into seeing what goes through the minds of someone who can commit such a horrific crime. As people are never very aware of motives, feelings and actions of murderers, letting the audience feels as though they are alongside the murderer they will be able to feel these things and have a greater insight into murderers. It is an unknown topic which intrigues many people making the film even more appealing. The impact that our film has on people is leaving them with many question as to what has happened, what will happen next and where they rest of the film is going. This impact is very mysterious which a very generic convention of horror films is. By having mystery it attract

audiences as they are curious as to what has happened and what is going to happen. These elements of the unknown keep the audience on edge which again is a generic convention of a horror film. When we were creating the film we wanted to make an impact on the audience, we wanted them to feel very unsure but with the opportunity to find out what has happened. This was a very key point that we based our work around and has influenced many of the decisions made for the film. After conducting audience feedback on our film, I have found out that many people found that it was very appealing. Almost all of the people asked said that they would go back and watch the film on the internet in full or wherever the film was being shown. - Screenshot of a graph showing the results to prove this. This tells me that the work and effort put into ensuring that the film appeals and attracts the audience was worth it as the feedback from the target audience was very positive. Similarly two thirds of people asked stated that overall they thought that the film was good and they enjoyed it. - Screenshot of pie chart showing the results of the questionnaire. The audience feedback also made me aware of factors that could be improved in order to ensure that the audience is fully satisfied with the product and is completely aware of what is going on and why. However in all the audience feedback was very positive in stating that the audience found it interesting and were attracted to the film and would want to watch more. Question six: What have you learnt about technologies from the process of construction the product? The camera equipment that we as a group were able to use was on the whole very useful and reliable. They filmed the entire footage well, with good quality and accurate sound. The battery lasted a long time and did not need to be recharged very often. The cameras were also small as easy to use which made it quick and easy to get the majority of the filming done efficiently. However the equipment did have several faults. As all of the cameras were not the same make they saved the footage in different file formats, which caused several problems when trying to edit and put all of the footage together. However we managed to overcome this by finding a codec which would convert the file formats into a format that would work with adobe premier elements so that we could edit and ensure our film worked effectively. The filming process went very smoothly and relatively easily. We managed to film all of our footage over three days with each scene taking roughly and hour and a half to film. We encountered a problem at the very beginning of our filming, were we were no longer able to film at a certain location due to restrictions. However as a group we got together and thought about what we could do to resolve the issue. We managed to find somewhere else to film the scene, as well as creating a very effective and suitable mise-en-scene which looked very realistic. This was a particular strength throughout the filming process. Our film did not need any special equipment to enhance and scenes however the equipment we did use was used very well as all of the shots are steady, and look very effective and professional. To edit our film we used a programme called Adobe Premier Elements 7, it was not the best of programmes to use on a computer that does not run very quickly. It required a lot of patience to use but the patience required paid off as the programme can create films that are of a very good standard. I have learnt that during editing you have to have a lot of time and patience to create something that is effective. I have also learnt that in order to edit properly you need to have a good knowledge of what the editing software can do for you and how to use it properly. I have also learnt that when editing you need to have a very open mind and think in the point of view of the audience who do not know why you have chosen to shoot a particular scene. I have learnt that you need to think that the audience are stupid and will not understand anything, so that when they see the film they can understand completely because I already know what is going to happen but it might not make sense to my audience. - Screenshot of adobe premier elements 7 We used a very good template to help us to create an effective news report which enabled the editing to look very realistic and have a better significance to the film.

- Screenshot of news report Throughout the whole project as a group we have encountered problems such as location changes at the last minute and actors not being able to get to the locations. However on the whole we didn’t encounter too many problems, everything ran smoothly. I feel that this was down to our careful planning and excellent time keeping; we kept on top of all of our planning and planned to the extent that when it came to filming we were fully prepared and ready. I have learnt from the project that in order to make the project as effective as possible planning is key as well as communicating with the other members of my group in order to ensure that everyone is happy with the decisions being made. Next time I would create a better filming schedule and keep to it. I feel that this would be a good thing to do as I would then have greater understanding of what needed to be done when filming, and have planned it out more effectively so that the filming could be carried out quickly effectively and to a very high standard. As a group I feel that we worked really well together, we encountered several problems but managed to overcome them by discussing it as a group. We had regular group meetings to discuss what work we needed to do, as well as planning out everything in great detail so we all had a good understanding of what we were doing. We worked well as a team and helped each other out. On the whole I feel that the project was really successful and that was down to good teamwork. Blogger played a very important role in our project as it held all of our work and presented it in a way that was clear and easy to read. I found that it was very useful and allowed me to put all sorts of different types of media on the internet. It created a suitable log for the work and ensured that we could hold all of our work in one place so that it didn’t get lost. Question seven: Looking back at your preliminary task, what do feel you have learnt in the progression from it to the full product? Our preliminary task is very different to our full product. During our preliminary task we used a range of different shots which enabled us to practise using the equipment and make good use of a range of different shots. During the preliminary task we were very unsure of how to use the equipment correctly and effectively which is completely different to how we used the equipment in our final product. We also did not manage to create good continuity within our preliminary task which is a very big difference in comparison to our film now. - Screenshot of Jenny walking though the door However we were able to learn from all of these things and it can be seen clearly by the difference in our final product. From our preliminary task we figured that we needed to do an awful lot of research and planning in order to ensure that our film was effective and successful. We created a horror remake in order to have a better idea of horror films and the filming that needs to be carried out in order to make it successful. This led to more genre research in order to gain a greater insight into the genre so that our film could be as realistic as possible. By creating an animatic storyboard we were testing out equipment and creating an inventive and different way to present our detailed storyboard, and also having the opportunity to discuss and explain the different shots and the reasons behind why we were going to use them. This detailed planning enabled us to produce an effective horror film. The extensive planning enabled us to know exactly what we doing and when. We were able to film quickly and effectively and were able to have time to edit the film to a standard that we were all happy with. The planning and preparation just enabled the process to be much smoother and more enjoyable for the entire group. I feel that our use of match on action has improved greatly since our preliminary task. We have learnt more about the effectiveness of it and had perfected its editing and filming to ensure that it as effective and works as well as possible. - Screen shots of match on action in preliminary task - Screenshots of match on action within final product I feel much more confident on the whole about the equipment used both for filming and for editing. I think this is from trial and error, and continuing to work with the equipment even

when things go wrong. This all has increased my confidence with the equipment and has enabled me to have a greater understanding and have better knowledge about how to use the equipment in the most effective way possible. Overall I think that the end product was very successful at fulfilling the task of creating the opening 2 minutes of a film. I think that the end product was worth all of the time and effort that was put in and really paid off. It complies too all of the requirements and fits together like a typical horror would. Although we encountered problems along the way the whole project was very successful and the film was a huge success.