A FINAL RESEARCH PROJECT ON “RETAIL SALES PROCESS” OF “PANTALOONS”

Submitted to Mr.Prashant.M

Submitted by Kritika (PGDAM Sem.3)

HISTORY

The Indian retail industry is the fifth largest in the world. Comprising of organized and unorganized sectors, India retail industry is one of the fastest growing industries in India, especially over the last few years. Though initially, the retail industry in India was mostly unorganized, however with the change of tastes and preferences of the consumers, the industry is getting more popular these days and getting organized as well. With growing market demand, the industry is expected to grow at a pace of 2530% annually. The India retail industry is expected to grow from Rs. 35,000 crore in 2004-05 to Rs. 109,000 crore by the year 2010. organized retail is gradually becoming popular. Unorganized retailing consists of
small and medium grocery store, medicine stores, subzi mandi, kirana stores, paan shops etc. More than 90% of retailing in India fall into the unorganized sector, the organized sector is largely concentrated in big cities. Organized retail in India is expected to grow 25-30 per cent yearly and is expected to increase from Rs35, 000 crore in 2004-05 to Rs109, 000 crore ($24 billion) by 2010.

The Future
The retail industry in India is currently growing at a great pace and is expected to go up to US$ 833 billion by the year 2013. It is further expected to reach US$ 1.3 trillion by the year 2018 at a CAGR of 10%. As the country has got a high growth rates, the consumer spending has also gone up and is also expected to go up further in the future. In the last four year, the consumer spending in India climbed up to 75%. As a result, the India retail industry is expected to grow further in the future days. By the year 2013, the organized sector is also expected to grow at a CAGR of 40%.

Future Trends
• Lifestyle International, a division of Landmark Group, plans to have more than 50 stores across India by 2012–13. Shoppers Stop has plans to invest Rs250 crore to open 15 new supermarkets in the coming three years. Pantaloon Retail India (PRIL) plans to invest US$ 77.88 million this fiscal to add up to existing 2.4 million sq ft retail space. PRIL intends to set up 155 Big Bazaar stores by 2014, raising its total network to 275 stores. Timex India will open another 52 stores by March 2011 at an investment of US$ 1.3 million taking its total store count to 120. In the first six months of the current fiscal ending September 30, 2009, the company has recorded a net profit of US$ 1.2 million. Australia's Retail Food Group is planning to enter the Indian market in 2010. It has plans to clock US$ 87 million revenue in five years. In 20 years they expect the India operations to be larger than the Australia operations.

• •

Organized Retail In India

The Indian organized retail industry is valued at about $300 billion and is expected to grow to $427 billion in 2010 and $637 billion in 2015. Retail Market India today is the second fastest growing economy of the world after China. Indian economy will grow larger than Britain's by 2022,

Japan by 2032 and by 2050 will become the second largest economy of the world after China. Indian market has become the most lucrative market for retail investment in the world. Some of the factors which have contributed to the growth of organized retail in India are: increase in the purchasing power of Indians, rapid urbanization, increase in the number of working women, large number of working young population. The types of jobs available in retail
are: Retail sales, Store management, Stock management, Supply chain management, warehousing and operations. In organised retail the frontliners like shop floor executives, sales executives etc are in great demand. The frontliners have to directly communicate with the customers. The other jobs are for store managers, store planners, cashiers, stockists, logistics, operations, distribution, marketing, finance, HR, IT etc. Good communication skill, high interpersonal skills, convincing power, positive attitude and ability to handle stress is a prerequisite for these jobs. Fresh graduates who want to make career in retail can easily fill these jobs. Stock planners, Operations, logistics, cashiers have to deal with the numbers daily. Besides having good communication skills they also require numerical and analytical ability.

COMPANY INFORMATION

Designation

Educational Qualifications

Previous Assignments

Rakesh Biyani

CEO - Retail

Advanced Management Program Harvard Business School Boston, B.Com.

On the Board of Pantaloon Retail (India) Ltd. Grasim Industries Ltd., H & R Johnson Ltd., Bombay Dyeing & Manufacturing Ltd. Radhakrishna Foodland Pvt. Ltd., General Mills India, Cargill India, Smithkline Beecham Consumer Ltd. Hindustan Lever Landmark Group U.A.E., Pearl Global, Littlewoods, DCM Ltd. Madura Garments, Nike, Mcdowell and Wipro (Consumer Products) Arvind Mills, Weekender, ColorPlus The Oberoi Group, The Times of India Group, The Taj Group, BPL Mobile and VSNL - India & International Niryat Sam Apparel, Design Connection, Raymonds Hindustan Lever Asian Paints Ltd.,

Anshuman Singh

CEO - Value Fashion

MBA - Finance, B.E. (Mechanical)

Arvind Chaudhary

CEO - Food Business

Msc. Dairy Economics, B.Sc. Agriculture (Honours)

Damodar Mall

CEO - Incubation & Innovation CEO General Merchandising CEO Solutions (India) Ltd. Home Retail

PGDM - IIM Bangalore, B.Tech. - IIT Bombay

Hans Udeshi

B.Com. (Honours)

Hemchandra Javeri

IIM - Kolkata

Kailash Bhatia

CEO - Integrated Merchandising Group

Madhumati Lele

CEO - Services

M.Com - Banking Finance, Sydenham

and

Rajan Malhotra

CEO - Big Bazaar

MBA University

Kurukshetra

Sadashiv Nayak

CEO - Food Bazaar

PGDM - XLRI Jamshedpur, B.E. (E&C) KREC Surathkal

Sanjeev Agrawal

CEO - Pantaloons

PGDM - IIM Lucknow, B.Tech. - BHU

Balsara Home Products, Modi Revlon, Procter & Gamble, Godrej Soaps, Hindustan Lever Arvind Mills

Vishnu Prasad

CEO - Central Brand Factory

&

MBA - University of Pune, B.Com. Nagarjuna

University PresidentOperations Retailing) HAND - University of Sussex B.A. (Economics) University of Capetown PGDM - IIM Ahmedabad B.Tech. - Institute of Technology, Bhubaneshwar CA - ICAI CS - ICAI M.B.A - Marketing, BE (E & T/C) PGDM -IIM Ahmedabad , B.Tech. (Mech) - BHU MBA (Marketing & Systems) FMS, New Delhi B.E. - Punjab Engineering College Checkers Shoprite (South Africa), Game Discount World (South Africa), RPG Retail

Kruben Moodliar

(Value

Mayur Toshniwal

CEO - North Zone

Coca Cola India, Asian Paints

Chandra Toshniwal

Prakash

Chief Officer

Financial

Donear Synthetics Ltd., Orient Vegetexpo Ltd., Control Print India Ltd. Asian Paints, Frontline Solutions (HCL-HP) Coats Viyella India Ltd., Spice Telecom, Reliance Infocomm, Bharti Airtel

Rajesh Joshi

Head - Operations (West Zone) Head - Operations (South Zone)

Rohit Malhotra

Sandeep Marwaha

Head - Operations (East Zone)

Reliance Infocomm Business Head

-

Sanjay Jog

Head Resources

Human

MBA - Marketing & HR

Taj Group, ANZ Grindlays, DHL Worldwide Express, Bharti Telecom, RPG Retail CISCO, TESCO Accenture, Tata Consultancy Services, RPG Enterprises, Jumbo Electronics Dubai, Indian Express Rare Enterprises, Trisys Comm., United Credit Securities Ltd, C.K. Kothary & Co. Reliance, HLL

Ushir Bhatt

Executive Member

Board

Atul Takle

Head - Corporate Communications

M.M.M. (JBIMS)

Prashant Desai

Head - Group IR & New Ventures (PE)

ACA - ICAI - Kolkata, CWA - ICWAI - Kolkata, B.Com - St. Xaviers College B.E. (Honours)

Vinay Shroff

Head - Supply Chain Management Zonal Gujarat Chief -

Anand Adukia

C.A , C.S , L.L.B

PRIL

WHY PANTALOONS
Pantaloon is not just an organisation - it is an institution, a centre of learning & development. We believe that knowledge is the only weapon at our disposal and our quest for it is focused, systematic and unwavering. At Pantaloon, we take pride in challenging conventions and thinking out of the box, in travelling on the road less traveled. Our corporate doctrine ‘Rewrite Rules, Retain Values’ is derived from this spirit. Over the years, the company has accelerated growth through its ability to lead change. A number of its pioneering concepts have now emerged as industry standards. For instance, the company integrated backwards into garment manufacturing even as it expanded its retail presence at the front end, well before any other Indian retail company attempted this. It was the first to introduce the concept of the retail departmental store for the entire family through Pantaloons in 1997. The company was the first to launch a hypermarket in India with Big Bazaar, a large discount store that it commissioned in Kolkata in October 2001. And the company introduced the country to the Food Bazaar, a unique 'bazaar' within a hypermarket, which was launched in July 2002 in Mumbai. Embracing our leadership value, the company launched aLL in July 2005 in Mumbai, making us the first retailer in India to open a fashion store for plus size men and women. Today we are the fastest growing retail company in India. The number of stores is going to increase many folds year on year along with the new formats coming up. The way we work is distinctly "Pantaloon". Our courage to dream and to turn our dreams into reality – that change people’s lives, is our biggest advantage. Pantaloon is an invitation to join a place where there are no boundaries to what you can achieve. It means never having to stop asking questions; it means never having to stop raising the bar. It is an opportunity to take risks, and it is this passion that makes our dreams a reality. Come enter a world where we promise you good days and bad days, but never a dull moment!

Major Achievements of Pantaloon Retail • • • • • Chosen as International Retailer for the Year 2007 Chosen as Emerging Market Retailer of the Year 2007 Best Employers in India (Rank 14th) in the Hewitt Best Employers 2007 survey. Best Managed Company in India (Mid-cap) for the year 2006. Won Images Retail Awards 2006 for Best Value Retail Store, Best Retail Destination, and Best Food & Grocery Store.

Pantaloon Retail (India) Limited, is India’s leading retailer that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. Headquartered in Mumbai (Bombay), the company operates over 7 million square feet of retail space, has over 1000 stores across 53 cities in India and employs over 25,000 people. The company’s leading formats include Pantaloons, a chain of fashion outlets, Big Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain, blends the look, touch and feel of Indian bazaars with aspects of modern retail like choice, convenience and quality and Central, a chain of seamless destination malls. Some of its other formats include, Depot, Shoe Factory, Brand Factory, Blue Sky, Fashion Station, aLL, Top 10, mBazaar and Star and Sitara. The company also operates an online portal, futurebazaar.com. A subsdiary company, Home Solutions Retail (India) Limited, operates Home Town, a large-format home solutions store, Collection i, selling home furniture products and EZone focussed on caterng to the consumer electronics segment. Pantaloon Retail was recently awarded the International Retailer of the Year 2007 by the US-based National Retail Federation (NRF) and the Emerging Market Retailer of the Year 2007 at the World Retail Congress held in Barcelona. Pantaloon Retail is the flagship company of Future Group, a business group catering to the entire Indian consumption space.

Achievements by Pantaloons India Pantaloons India Retail Ltd. was the foremost business venture to introduce its departmental store concept for whole family, which was established in 1997. Pantaloons India was the only company to launch Big Bazaar, which is considered as a hyper market chain in India. Big Bazaar is a subsidiary of Pantaloons Retail Ltd. At present, Pantaloons India is the fastest emergent retail business venture in India. Vision of Pantaloons India Pantaloons India, in association with The Future group shall deliver everytime, everywhere, and everything for every consumer of India in a profitable way. Pantaloons India shares the belief that the potential stakeholders and customers shall be provided by executing and creating future developments in the leading consumption space to the economic development. Awards won by Pantaloons India • Recently, Pantaloon India received awards of “International Retailer of the Year”, 2007 by National Retail Federation, which is a US based organization. • Pantaloon India is also awarded as the “Emerging market Retailer of the Year”, 2007 in Barcelona, at the World Retail Congress. • INDIASTAR Award 2008, for “Best Packaging Innovation”. • The most Admired Private Label – “Pantaloons, the lifestyle format”. • Critics Choice for Pioneering Effort in Retail Concept Creation. Major locations of Pantaloons India Shopping Malls Pantaloons India comprises various stores located all over the country. The company has more than 1000 stores in almost 71 cities. The major cities where the stores of Pantaloons India are located include Delhi, Mumbai, Pune, Ahmedabad, Bangalore, Kolkata, Hyderabad and many more. Core values followed by Pantaloons, India • • • • • Indianness: To boast confidence Flow: To understand and respect the global nature laws. Adaptability: To become adaptable and flexible to accomplish the challenges. Positivity and simplicity, in the business thought and action. To nurture and maintain long-term relationships.

• To be receptive and open to the innovative ideas, information and knowledge. • To value every customer and being modest in the conduct.

TYPES OF RETAIL STORES
• Department stores are those that sell just about anything. Breaking down this category even farther, this is the discount department store, like Wal-Mart, and the "anchor" discount store like Macy's. These are the stores that will have the most employees and will often feature managers in every department. Warehouse stores, sometimes referred to as wholesale warehouse outlets, are all over the country and do a bustling business. We profile Costco warehouse jobs later in this section, and you can also look into similar stores such as Sam's Club. Specialty stores sell one specific category of items. It is like taking a single department from a department store and expanding it into something larger with more product choices. Within a specialty store, there may be more specialized departments. For example, in an electronics store, you may find departments for televisions, cameras, music, and so forth or in a pet store, you may find departments for toys, reptiles, bedding, et cetera. Working for a retail sporting goods store is highly desirable for people who love athletics. Used goods stores usually have a number of different kinds of products, but the emphasis here is that the items have been previously owneg and are much less expensive. Online stores may or may not have a brick-and-mortar counterpart. However, they still need employees. Although they may not need cashiers, they do need people to ready orders as well as deal with technical problems and respond to customer questions via email. Grocery stores: Grocery stores are technicaly a subdivision of specialty stores, but they are the most common and often have the most complex employee make-up.