More Than Life

All inclusive wedding organizer

Tourism Management 2/19/2010

Preface
Project Feasibility study and evaluation course is studying the feasibility in business. This project shows about feasibility of wedding organizer in Bangkok and throughout Thailand. This project included with wedding organizer business management in term of business, competition analysis, technique of process, the financial and risks in this business. The project provides information to everyone who wants to invest about wedding business. It shows about the process, the operation, the benefit and profit to investment in the wedding business. We hope this project can help any investor to make decision before investment. We expect the project will provide the benefit to people who interests in the project. If there is any mistake in this project, our group has to apologize for those of it.

More Than life

Chapter 1 Introduction

Chapter 1: Introduction

Background and Significance of the project Getting married is one of the most wonderful moments in a person‘s life. Marriage signals a happy reunion between man and woman for the purpose of joining their lives together in a holy matrimony. Since the time of Adam and Eve, man and woman have not lived apart and thus marriage is the natural extension of this tradition. Starting a wedding organizer business offers an opportunity to earn an excellent income, as well as the pride and self-satisfaction of business ownership, while doing something you already enjoy. It is a great business for those who love weddings and who are highly organized. It is also a natural progression for those already in the wedding industry people who are currently operating bridal boutiques, wedding stores, floral services, catering companies, and reception venues. Weddings are big business. The Association of Bridal Consultants estimates that consumers spend a whopping $33 billion on their weddings every year. In 1999, the average wedding cost approximately $20,000, and many more couples spend on top of that amount. Today‘s bride is spending more money than ever before to ensure that her wedding day - the single most important day of her life - is planned to perfection. Once reserved only for the very rich, today's brides- and grooms-to-be, often busy with dual careers yet wanting to make their wedding uniquely personal, are turning to organizer for help. Wedding coordinators are being used more to help couples save time, money and considerable stress preparing for the wedding. More people are finding that a good wedding organizer could be a source of information, ideas, and contacts for the bride-to-be.

Hiring a wedding consultant could help ensure that the wedding day ends far more spectacular than the bride has ever envisioned. They provide guidance on etiquette, invitations, planning and directing the rehearsal and ceremony, even arranging transportation and accommodations. Wedding organizer may also assist in locating a site for the ceremony, shopping for the wedding gown, arranging for childcare and shopping for wedding accessories. As such, professional wedding organizer is compensated well for their knowledge, talent, time, and expertise. The services of wedding organizer are also frequently used in the planning of other social events such as anniversaries, engagement parties, graduation celebrations and other similar functions. This creates the potential to tap into these other markets as well, thereby expanding the overall prospects of your wedding coordination business. Wedding organizer play an important role as professionals within the industry. A consultant's primary function is to help a couple learn, implement and manage all the necessary tasks required to host a successful wedding event. As a wedding organizer, you assume the role of a planner, facilitator, mediator, money manager, artisan and organizer of all parties concerned. Your role is to be "on top" of everything - every finite detail of the wedding. Wedding planners can do just about everything - from arranging a budget and timetable to remembering to bring white bobby pins for your veil. Duties can include setting up appointments, offering etiquette advice, mailing invitations and recording responses, coordinating the decorations, negotiating contracts, and attending to many other details. However, many planners also set their limits as to what they can and cannot do. One wedding planner I know draws the line at writing the thank-you notes. Weddings, being extremely emotional events, can oftentimes try the patience of a saint. The wedding coordinator must be able to "handle" any situation that will arise. You will be dealing with not with the bride and groom-to-be, but everyone else in their families and circle of friends. Even the most well-planned, beautifully orchestrated event has some sort of emotional twist or turn that a consultant must be able to skillfully negotiate. Our organizer is located at Siam Paragon because there is the most popular shopping mall in Thailand, is the interesting from the customer. It is the best way to contact and service with customer easily. Siam Paragon will be the biggest main office for our organizer. It will be a world class destination in the future.

Project objective  To stimulate commerce for the More Than Life Region either directly or indirectly through More Than Life Weddings and acknowledging the high level of spend this industry provides to the region.   Provides an opportunity to showcase a wedding product or service you provide as well as collect leads from brides and grooms interested in what you are offering. To educate the community, region & government bodies on the benefits the More Than Life Wedding Industry to the More Than Life Region & Tourism Industry as a professional and necessary industry to the region.  To research and obtain statistical & numerical (bath spend) data via the wedding businesses to get a more accurate overview of weddings & wedding spend in More Than Life and how much weddings directly and indirectly bring into the More than Life economy.   To have a unified body of wedding professionals in More Than Life company. To provide networking opportunities and introduce new businesses to the industry who prior to the association would have trouble promoting their business to the region.     More Than Life presence at national expos and cluster advertising when most smaller businesses wouldn‘t be able to do this on their own. Providing industry updates & updated statistics on the industry as a whole to our members. Professional Development Programs. Stronger presence when lobbying to governments and council by pooling resources and collectively soliciting for grants and other logistical resources required by the industry.  Providing resources to the wedding industry.

Benefits of Project To get a lot of profit from the structure of wedding planner.

Wedding planner is the team that can develop their skills in other structure. It is not only planner, organizer and service to bride and groom. We service to the customer who want to rent the dresses or who want to have the creative for any occasion beside of wedding planner. We are the graduate organizer, and planner in l all of concept that customers want. To understand to know market condition

Wedding planner is the opportunities to meet with many agencies. We will apply the business to be successful by corporate with the excellence agencies about wedding. Market Condition is the way that the company can learn from this business. When we successful by corporate with the excellence agencies about wedding. Market condition is the way that company can learn from this business. When we success in wedding planner, we will have chain or franchise for this business. It shows the way of profit. However it is the opportunities to join in other business later. To create new business that involve with wedding planner

There are many agencies that involve with wedding planner. The business will connect with the agencies. Sometime we can manage the agencies business with ourselves. The business will teach to learn in other business too.

Activities and time frame 1. Promotion and Mobilization This process refer to group gathering for better understand what will we do for the project. We have to set up the company‘s goal and structure to implement the core concept of company. 2. Diagnosis We have to concern about SWOT analysis, Technological Capability and Manpower Competency to decrease gap among colleagues for more efficiency. 3. Collaborative strategy This process refers to project cycle management and key success factors by brainstorming of group members. We have to define what will be done in strategy that we set up as before. 4. Implementation This kind of process is like a product development, which we have to consider about the potential of company. Moreover we have to develop capacity of human resource, technology, and financial of company to be effectiveness. 5. Evaluation The relevance of evaluation process consists of the following and assessing the successful of project. Moreover it can be reflected into lesson learn and all of project in the next year.

Gantt chart for wedding planner project

Chapter 2 Industry profile

Chapter 2: Industry profile -Nature of Industry For most people that are getting married for the first time, planning a wedding can be a time-consuming, overwhelming task. Planning for a typical wedding includes finding a reception location, meeting with all the different wedding vendors including florists, disc jockeys, photographers, and caterers, picking out attire, invitations, etc. The costs of a wedding vary from region to region; one thing is certain, people are willing to spend when it comes to their wedding. As you can see, different region can bring different wedding tradition as well. So, More Than Life will offer you the best several of wedding style by tailor made method. If you have a calm nature, a love of parties and a helpful disposition, an exciting and lucrative career in wedding planning can be yours. Almost anyone can convert a present occupation or hobby into being a wedding planner. Today's bride is too busy to plan her own wedding, and what was once expected help from family members is now often unavailable, because they live in other cities or are very busy with their own careers. To reduce tension and to insure a perfect wedding, more and more brides are turning to wedding planners for assistance. Your wedding day is possibly the most significant day in the life of the bride and groom. A great deal of time and effort goes into this milestone event. When organizing a wedding you need the assistance of your family and closest friends, as there are so many elements that make up a wedding. Alternatively you can consider appointing a wedding planner or coordinator who will organize your wedding day on your behalf. When choosing a co-coordinator remember to use one that you get along with, communicate easily to and understands what you are looking for. You first have to decide what type and style of wedding you want, the color and theme, what type of décor you prefer, what entertainment is required and most importantly the gift registry. Color brings your wedding to life! If there is a formal ceremony, there are several other people involved - parents, bridesmaids, the best man, relatives, and guests. More Than Life will facilitate the wedding planning process from the buildup, all the way to the celebration. With reputable suppliers and vast amounts of information supplied - Your wedding will be a momentous one!

Destination wedding in Thailand could be a memorable event of a lifetime. There are some significant reasons why a destination wedding in Thailand is special. First of all, Thailand is a country of beautiful natural resources: wonderful beaches, tropical islands, wonderful mountains etc. Secondly, The quality of hotels and other services are superb. Thailand's wedding options fit every taste and budget. You can have everything from a simple ceremony to a full-blown extravaganza. Very important to note down, the prices are reasonable for almost everything. People are smiling and welcoming. Last but not least, quality of Thai cuisine is excellent. Those are some good reasons for you to answer to the question "Why Thailand?" Weddings and Marriage in Thailand Marriage and getting married in Thailand allows a great deal of choice. Thai weddings, Buddhist Weddings and marriages, Christian marriages at a Venue of your choice from Church to Beach, Waterfall and Hotel. Marriage services in Thailand for overseas Brides and Grooms and for Thai ladies marrying. Allow us to take the weight off your shoulders and let us arrange your wedding in Thailand. From a simple legal wedding at a local Amphur district office taking only a few hours of your time to a Traditional wedding taking all day we are the experts, we can arrange all types of wedding from Buddhist Ceremonial and Thai Marriages and Wedding Services through to Christian wedding service at a venue of your choice. The legal marriage carried out at a local Amphur district office need only take a few hours of your time leaving us to run around for the paperwork and you more time to enjoy your honeymoon. With a wealth of experience with Thai Weddings and Marriages we can assist in all aspects of the Weddings. We offer a full range of Marriage and Wedding Services for Thai's and Overseas Visitors. * Registered marriages are needed for the marriage to be recognized in your own country. * The paperwork for Registered Wedding normally takes three to four working days to process for most countries and must start in Bangkok. * You must make sure you have all the documentation before you come. For most countries based on an English law system it is easier than most other countries which may require government certified documents and guaranties to be obtained before you leave your country.

* With this we can help running the documents around to the Embassies before you come. * A registered wedding is done at the local Amphur district Office which is similar to a court house wedding. * With our assistance we cut the time that you spend down to a few hours on the first working day and a few hours on the third or fourth day. * With our express service we can cut the overall time for many nationalities weddings one or two working days. * Buddhist Ceremonial weddings can be done with or without a legal marriage and either before or after a legal marriage. Wedding company in Thailand TWO Dimension Co.,Ltd. Category Business Service

Subcategory Wedding Planner and Video Recording Service Address E-Mail Website 88 Moo.4 Pimonrat, Bangbuathong, Nonthaburi 11110 sales2-dimension.co.th http://www.2-dimension.co.th

S.R. Production Co.,Ltd. Category Business Service

Subcategory Wedding Planner and Video Recording Service Address E-Mail Website 1213/16-17 Soi Ladprao 94 (Panjamit), Wangtonglang , Bangkok 10310 webmastersr-production.com http://www.sr-production.com

Scene Sonic Co.,Ltd. Category Business Service

Subcategory Wedding Planner and Video Recording Service Address Phone E-Mail Website 242/34-35 Soi Ladprao 112 , Ladprao Rd., Wangtonglang, Bangkok 10310 +66 (0) 2931 , 2931 , infoscenesonic.com http://www.scenesonic.com

Nara DigitalVideo Production Co.,Ltd. Category Business Service

Subcategory Wedding Planner and Video Recording Service Address E-Mail Website Sahasriphoomplace ,Maneerat Rd., Chiangmai infonrdv.com http://www.nrdv.com

Dream Plus Co.,Ltd. Category Business Service

Subcategory Wedding Planner and Video Recording Service Address E-Mail Website 386/46 Phahonyotin 28, Chatuchak, Bangkok 10900 Thailand dreamplusthaimail.com methafilmyahoo.com http://www.dream-plus.com

Cuttingedge Co.,Ltd. Category Business Service

Subcategory Wedding Planner and Video Recording Service Address 10th floor Tasniya Building 625, Ramkhamhaeng 39, Pracha-U-Tid Rd.,

Wangtonglang, Bangkok 10310 Thailand. E-Mail Website infocuttingedgebkk.com http://www.cuttingedgebkk.com

Candor Production House Co.,Ltd. Category Business Service

Subcategory Wedding Planner and Video Recording Service Address E-Mail Website 1386-1388 Inthamara 26/2, Suttisarn Road, Bangkok 10400 Thailand candorcandor-productions.com http://www.candor-productions.com

Benetone (Thailand) Co., Ltd. Category Business Service

Subcategory Wedding Planner and Video Recording Service Address Phone Fax E-Mail Website Omni Tower, Unit 69/57, 69 Sukhumvit Soi 4, Bangkok 10110 Thailand +66 (0) 2253 +66 (0) 2656-8300 3657 contactbenetonefilms.com http://www.benetonefilms.com

The Eyes Co.,Ltd. Category Business Service

Subcategory Wedding Planner and Video Recording Service Address E-mail Website 1603 Town in Town Soi 5, Ladprao 94 Rd., Wangtonglang , Bangkok 10310 theeyestheeyes.co.th http://www.theeyes.co.th

Mantello Co.,Ltd. Category Business Service

Subcategory Wedding Planner and Video Recording Service Address Thailand. E-Mail Website teammantello.net http://www.mantello.net 38 Jipdamri, Suttipong 3, Sutisarn Rd., Hwai Khwang, Bangkok 10310

Multimedia Advertising Co.,Ltd. Category Business Service

Subcategory Wedding Planner and Video Recording Service Address Phone E-Mail Website 88/6-8 หมู่บ้านกฤษณา ม.7 ถ.กาญจนาภิเษก ต.บางคูเวียง อ.บางกรวย จ.นนทบุรี 11130 +66 (0) 2459 producermultimedia-advertising.com http://www.multimedia-advertising.com

Mega Disc Ltd.,Part Category Business Service

Subcategory Wedding Planner and Video Recording Service Address Phone Fax E-Mail Website 14/2519 Moo 1, Bangbuatong , Nonthaburi 11110 Thailand. +66 (0) 2925 +66 (0) 2925 ext. 3 vdostudiohotmail.com salevdostudio.com http://www.vdostudio.com

Thitiporn Multimedia Category Business Service

Subcategory Wedding Planner and Video Recording Service Address Phone Fax E-Mail Website 29/93 Moo 5, Bangkaenuea ,Bangkae , Bangkok 10160 Thailand. +66 (0)8 9052, (0)8 4001 0852, +66 (0) 2454 thitimediahotmail.com http://www.thitipornmultimedia.com

Videopromote Co.,Ltd. Category Business Service

Subcategory Wedding Planner and Video Recording Service Address Phone Fax. Website 35/422 Soi Ladprao 71, Ladprao Rd., Ladprao , Bangkok 10310 Thailand. +66 (0) 2910 , (0)8 9488 3334 , +66 (0) 2514 http://www.videopromote.net

Lanta Bliss Shop Category Business Service

Subcategory Wedding Planner and Video Recording Service Address E-Mail Website Executive Employees 116 Moo 5, Koh Lanta Yai, Koh Lanta, Krabi 81150 Thailand lantablissgmail.com http://www.lantablissweddings.com Pattaya Monthong 10 Persons Wedding Planner

Product&Service

Wedding sites The process starts in Bangkok at your embassy. Your presence is required together with your passport and photocopies of your passport to get a statutory declaration endorsed by your embassy. It is easier and faster if you can bring this statutory declaration from your home country as the embassy just has to verify the document and endorse it. Normally this process takes 2 working days (it can be varied upon the requirements of each embassy). Please check with us again to be sure of the details of requirements of your embassy. Bangkok  Suanthip Restaurant

One of Thailand‘s finest Thai restaurants has received endless praise and admiration for its unique signature recipes for Thai homemade cuisine and the picturesque ambience of its traditional Thai houses set in the midst of an enchanting riverside garden landscape. Chiangmai  Veranda Chiang Mai

The High resort. A total Zen experience from the moment of arrival.  Oriental Dhara Dhevi Chiangmai

Spread over 60 acres of natural landscapes we offer a self contained world of beauty, incorporating serene paddy fields and exotic plantations. Mandarin Oriental Dhara Dhevi is Chiang Mai‘s only luxury hotel and resort where you can enjoy one of the world‘s most beautiful spas and surround yourself with the rich heritage of the Lanna Kingdom. Chiangrai  Anantara Golden Triangle

Mountain magic. Rustic charm. Laid-back luxury.

Huahin -Cha-Am  Aleenta Huahin-Pranburi

Aleenta is a relaxing, tranquil and private boutique resort, with its location on a long stretch of white sandy beach and is a perfect backdrop for your tropical dream wedding or perfect beach honeymoon in Thailand. Huahin  Veranda Huahin

Free your mind. Loosen your thoughts. Lie on the beach. Listen to the waves.   Samui    Anantara Samui Vibrant colours. Soothing seas. Island tranquility Six Senses Hideaway Samui Anantara Hua-hin Classic romance. Seaside luxury. Thai traditions.

The luxuriously appointed Six Senses Hideaway Samui is set around a gently sloping headland on the northern tip of Samui Island amongst 20-acres of indigenous vegetation that ensures maximum privacy while offering uninterrupted, breathtaking panoramas to the Gulf of Siam and outlying islands.  Nora Resorts & Hotels

Enjoy a spectacular hillside setting, overlooking a secluded bay just north of the worldfamous Chaweng Beach. A truly unforgettable experience awaits you at the Nora beach Resort & Spa

Krabi  Sofitel Phokeethra Krabi

Indulge in an exclusive treatment by Lanc?me, the hallmark of French luxury and beauty. Pamper yourself with a personalized classic treatment offered in a "cocoon" and awaken your senses. Le Spa exists to enhance the well-being of our guests.  Sheraton Krabi Beach Resort

Situated in the exotic province of Krabi, Sheraton Krabi Beach Resort enjoys a white sandy beachfront location on the 1.8-kilometer Klong Muong Beach. The resort offers high standards of impeccable service with the warmth of Thai hospitality  Anantara Sikao

Island caves. Andaman blue. Surreal beauty on Krabi's southern doorstep.  Six Senses Hideaway Yao-Noi

Koh Yao Noi is a picturesque island in Thailand‘s Phang Nga Bay - the unique natural environment setting for the 9.6-hectare, or almost 24-acre Six Senses Hideaway Yao Noi, that exemplifies the Six Senses Hideaway philosophy of Redefining Experiences from arrival to departure. The natural vegetation and tropical landscaping provide privacy and allow glorious views over Phang Nga Bay. Phuket  Aleenta Phuket-Pangnga

Aleenta Resort and Spa Phuket – Phangnga is a stunning and award winning small luxury hotel and hideaway with 15 private Beach Front Villas and Ocean View Residences and 15 Pool Suites and Pool Villas, all within steps of the ocean, all with stunning view of the Andaman Sea.

   

Anantara Phuket Secluded lagoons. Pool villa sunsets. Unforgettable Thai smiles. JW Marriott Phuket Mom Tri's Boathouse

Mom Tri‘s Boathouse is a luxurious Boutique Hotel located directly on beautiful Kata Beach. Now two new Dolphin Pool Villas with butler service complement the 36 rooms and suites. The Boathouse Wine & Grill boasts the finest Thai and French gourmet dining and a wine cellar with more than 750 labels. It is the only winner in the Kingdom of Thailand of the Wine Spectator‘s ‗Best of Award of Excellence since 2006‘ -Situation of Industry More Than Life is entering its a few year of operation. Through market research including focus groups, it appears the idea will be well received and marketing is now crucial for developing visibility. The store offers wedding dresses and accessories for rent. The basic market need is the ability to rent wedding dresses as opposed to the customary practice of having to purchase them for only one day. Market size: Nowadays, Thai weddings are getting bigger and better. The expanding wedding market in Thailand is pegged at 500,000 baht by industry sources and is growing annually by 25 – 30 %. History: The grandeur and charisma of Thai weddings has enticed and enraptured many. The portrayal of the warmth, fun and frolic of the Indian wedding owes a lot to Bangkok. Market Stage: It‘s is a new market. It is a latest trend to hire wedding party coordinators to take care of the entire wedding event. Market Needs: The market needs for wedding planning services are strongly shaped by the customers' desire to have a perfectly planned and executed wedding ceremony. Although major customer segments, brides and grooms and family members, plan and budget for the wedding ceremony as far as a year or more in advance, they often realize that they cannot make all the necessary preparations by themselves in a cost effective manner. Strongly affected by the established social values, such customers seek professional advice to ensure

that all the important aspects of the wedding ceremony meet or exceed perceived expectations. Market potential: The wedding scenario in Thailand is more than just getting married. The exotic destinations, Thailand have the important attractions that successful usage of these places in the form of Imaginative weddings. The change is visible in the middle class who want the flavor and ambience of elite weddings. Seeing the world around they too are spending and want the best available. It sort of coincided with the rise in disposable incomes of the rich and upper middle Thai class and over the years weddings have become inspirational. ―Your wedding should be better than your neighbor‘s‖. Demand Cycle: February to May is the most popular months for weddings. February 14 is considered to be the most auspicious day for weddings and is a jam packed day for weddings.

A full-time experienced Planner can organize 30 to 40 weddings or events per year. Not only has that, most professional planners calculated their fees based on a percentage of the total wedding cost (usually from 10 to 15%).

Employment of wedding planners is projected to grow faster than average for all professions, increasing 20% from 2006 to 2016 (1). Population growth and increased demand for organized wedding services will drive job growth. Job prospects are expected to be very good especially for wedding planning with formal training and extensive experience. Job openings will also stem from the need to replace wedding planners that retire, transfer, or leave the field for other reasons. More Than Life is entering its a few year of operation. Through market research including focus groups, it appears the idea will be well received and marketing is now crucial for developing visibility. The store offers wedding dresses and accessories for rent. The basic market need is the ability to rent wedding dresses as opposed to the customary practice of having to purchase them for only one day.

Marriages Registrations in Thailand

-Product and service in General More Than Life will offer the best service in the industry. You will have a large network of vendors to ensure each and every client need can be satisfied. You will have professional managers and staff members who will interface with clients to ensure expectations are exceeded. Additionally, equipment (e.g. banquet tables and chairs) will be purchased, as cash flow allows, increasing your profit margin. As you know, our business is about wedding planner, so our product will be many plans which are selected by customer. However, we can offer customer for product and service as they wants. We can divide our product and service as follows: • • • • • • • Marriage License and Certificate Assistance with legal documents Civil or church ceremonies in a variety of locations Wedding Cake Champagne & canapés Flowers Table decorations including table plans, personalized menus, and place names,

wedding favors, table confetti, poppers, bubbles and disposable cameras. • • • • • • Reception venue (restaurant, hotel, yacht, taverna, beach) Wedding dress and suit hire Bridal hair, makeup, manicure & pedicure Photographer & wedding DVD, album or storybook Party Decorations Wedding Locations

• • • • • • • • •

Wedding Videos Bridal transport (white Mercedes, vintage car, Rolls Royce, horse & carriage) Guest transport in a variety of different sized vehicles DJ or live musicians for the wedding reception Stag and Hen night venues Renewal of vows Advise... selecting your Wedding day services Assistance with travel arrangements for bride, groom and guests Assistance with accommodation in either hotels or villas for the wedding party

-Vision of Organization One Stop Wedding Services is at the heart of our business. Our philosophy is to take care of every customer, by offering professional consultation services in every wedding related step to prepare you for your most important day. We are starting with the concept of your wedding, the venue, the floral arrangements, the musical arrangement, selecting your wedding gown, make-up and hair style that would make you the most special bride in this most important occasion. We also offer other complementary services such as exclusive Limousine rental, and many other services that would make the wedding an unforgettable experience. Every consultation given will mainly be based on our customers‘ needs just to make this occasion as you dreamed of. -Mission of Organization More Than Life is here to help from this day forward and create some of the most memorable moments for your special day. We try to distinguish ourselves through our service and our concern for our customers. We are a full service company that provides complete wedding consulting services. Our consultants are experienced and dedicated professionals in the areas of wedding themes, wedding dressmaking, photography and videographer etc. We offer a high-quality option for a real life wedding, making it one of a kind, and we give our customers our undivided attention. We listen to our customers' needs and have them involved and work with them to create the event of their dreams. Our customers' wishes become our desires. So whether our customer wants a Lanna, tropical, western, international or more traditional wedding; we can help and direct. Our services include weddings, weddings receptions, budget planning, as well as full service referrals to florists, hair stylists, entertainers, musicians and photographers, etc. More Than Life was established by a group of friends, out of a desire to create every wedding to be the best day for every couple. We will make every effort create a special day that will be memorable for the rest of their lives, making sure that the wedding style suits the bride and groom, from the location to the wedding attire. We understand that every couple wants something special for their wedding.

More Than Life is confident to make your dream come true. And we love to make a memorable wedding gallery by professional photographers. In according, we are not just an advertisement, so choose More Than Life and let us make your wedding dreams become reality! Our heart to create a beautiful memory of each wedding is what we believe, one of the secrets to our success. We constantly strive to achieve the desired results for our clients. We will provide the highest level of customer service and maintain customer satisfaction, always trying to exceed their expectations. Our commitment to our clients is based on longterm relationships formed through dedicated service, value of creativity and loyalty. We will create a friendly and stress free environment. This will be accomplished by emphasizing excellence in service. -Strategy
Corporate Strategy

More Than Life is new wedding planner business which will be well-known wedding business in Siam Paragon. The business will expand the product by horizontal strategy to reach the high value for profit from competitors. We will increase the product line of our product into many categories such as bridal dress, wedding card, wedding cake, and wedding venue, style of food and beverage, wedding themes by increasing an awesome idea into the product. We think this strategy will lead us to be growth rapidly in the wedding industry.

Business Strategy
We are dependable and keep our word. We put our customers ideas first, and support their ideas with our professional impute. Our strategy is to have all great agreement between our customers. We love being a company that can be customers' friend and consultant. We value our relationship with customers. We do not have a minimum budget but cater to couples from all walks of life. This is how we increase our clientele, in comparison to those companies who only take on clients with a set budget.

Product differentiation: It is very important for any new entrant or even for an existing product to cater such services to the customers that are not catered by its competitors. Our creative teams at SUTRADHAR will continuously work to evolve our services in a such a way that we always stay number one in the market and be in the best in customer satisfaction. Personnel differentiation: Since ours is a service industry, our employees are our brand ambassadors. They are the one who will be directly dealing with our clients. Customer satisfaction will totally depend on their efficient handling of our clients. Wedding is a occasion which is very close to every one‘s heart and each client would want it to happen exactly the way he/ she has dreamt about it. So a personnel training is an important tool for our success. Channel differentiation: Our strategy is our superior BACK END SYSTEM, which is made up by our channel‘s coverage, expertise and performance. Not partially, but our complete success is based on our superior channel development. Image differentiation: The image which we want to portray for our wedding services is that of a wedding planner which turns out to be the connecting point for our clients‘. We intend to portray ourselves as the wedding planner who takes care of the smallest of details of the wedding, and provide the best of services, and making the one day of our client a lifelong memory. Some of print advertisements to portray our image are shown as follows.

Functional Strategy
Marketing Strategy Product Strategy - Presented the quality products and services to the customer. - Always update products and services in trend. -Created the different strategy with interesting promotion to attract the customer.

Price Strategy - Setting the price in the neutral selling to customer. - Update the price of new products the services in price list. Place Strategy - Presented our products and services in the exhibition. - Selected the location to promote the products and services. Financial Strategy - Provide the financial management to improve circulation in business every month. - Join with SMEs that is the policy to loan the money with the cheaper interest. - Improve financial system to develop the form and present financing clearly. Human resource Strategy - Setting course of training to employee and the member in the business to be skillful. - Share work and provide the rules of employee to be clearly. - Tests the evaluation of employee before enrolled them to the business. - Selected the best Human Resource Manager to control the system.

Chapter 3 Marketing Feasibility Study

Chapter 3: Market Feasibility Study Market Analysis -General Environment Analysis Political: Nowadays, government supports for SMEs business to build stability for any business. Government releases a lot of fund to give an opportunity to any business, so it becomes more positive impact for our business as well. Resource: As you know where there are wedding ceremony, almost around location must decorate by a lot of flowers. As you know our head office situated in Bangkok, so it‘s quite easy to find a lot of flowers to decorate some ceremony near Bangkok. It will be less cost for transportation. You can see it‘s the best way to reduce budget of flower in wedding ceremony. Now, there are many organizations that support production of any decoration for wedding ceremony, we can use their service to prevent economic leakage as well. Economy: Thailand has good policies from government. The government of Thailand support about tourism business. It is the best chain that will increase benefit of wedding company business. Tourists who travel in Thailand will be interest group to be organizing their wedding. The valentine day will be increased the value of business. The economic in Thailand makes the government set up the policy about SMEs, is the project for any investor. They can borrow the money from the government with lower interest. Wedding organizer can be spread the organization and business that support by SMEs. However, there are many ways to support the economic in Thailand. The investors can join with the policy of government.

Social and environment: More Than life is located in Siam Paragon, so it‗s quite easy to promote our business and attract people come to use our service. Beside, an interesting culture and tradition of each province in Thailand can create a unique wedding ceremony to both Thai and foreigner. As you know Thailand is popular country for travel, so it‘s a competitive advantage to attract some couple to use our service and them willing to pay much for their weeding because it‘s once in their life to try setting their own weeding as their mind.

Technology: Technology has played an important role to create easier to communicate with many business suppliers we need to contact. For example; we use internet to access any suppliers to use their service for serving our customer. Moreover we bring a new technology to apply with our business. We present many plan to customer with 3D innovation. It can create satisfaction and impression of customer who come to use our service.

Competition Analysis (3C Analysis) >Competitor analysis: In formulating business strategy, More Than Life consider the strategies of the firm's competitors. While in highly fragmented commodity industries the moves of any single competitor may be less important, in concentrated industries competitor analysis becomes a vital part of strategic planning. Occasions are in a unique position of competition. Wedding planners compete against hotels with banquet facilities, other event planners both on the large and small scale, persons within an organization who are assigned the task of organizing an event, and people who wish to organize their own events without the benefit of assistance. The benefits and drawbacks of each of our competitors, as compared with the services we offer, are hardly a match in quality and price

Major Competitors

Teerak Studio Teamwork is very important for our organization, because we believe that Teamwork is what makes our services and products the best for our customers. Therefore, we continuously arrange internal workshops and seminars to improve and develop personnel skills. Other than this, they have also established a Customer Care Center to listen to every of our customers‘ comments and suggestions for further improvement on our services. Customer Care Center can insure that your inquiries are handled with effectiveness and special dedication. Teerak Studio One Stop Wedding Services is at the heart of business. Philosophy is to take care of every customer like you, by offering professional consultation services in every wedding related step to prepare you for your most important day. We are starting with the concept of your wedding, the venue, the floral arrangements, the musical arrangement, selecting your wedding gown, make-up and hair style that would make you the most special bride in this most important occasion. We also offer other complementary services such as exclusive Limousine rental, Honeymoon planning, and many other services that would make your wedding an unforgettable experience. Every consultation given will mainly be based on our customers‘ needs just to make this occasion as you dreamed of. Teerak Studio Teamwork is very important for our organization, because we believe that Teamwork is what makes our services and products the best for our customers. Therefore, we continuously arrange internal workshops and seminars to improve and develop personnel skills. Other than this, we have also established a Customer Care Center to listen to every of our customers‘ comments and suggestions for further improvement on our services. Our Customer Care Center can insure that your inquiries are handled with effectiveness and special dedication.

Coniza Company (in paragon) Advantage: It is located at the popular mall that is well- known for other people. Disadvantage: It doesn't have the better advertising to promote the company such as website. Background: the Company of wedding planner and wedding studio. It located in Siam Paragon, Bangkok. >Customer analysis: More Than Life is a wedding planner, so nothing good than offer a very perfect plan to customer and make them happy to use our service. We can make just only one day to be a memorable day in their life. The company goes about the day-to-day operations with the belief that 100% customer satisfaction is required in order to make the business a success. All levels of the organization have been taught this and practice it Who (occupants) What (Objects) Why (Objectives) When (Occasions) Age 25-40years old Officer, Business man or women, Executive, etc Upper Class – highest class 35,000 upper The luxury package Convenience of services Easy to connect and meeting in any occasions The quality of products They want to have the best wedding planning They want to decrease their times for their jobs They want to decrease the busy way to buy part of wedding They want to decrease management by themselves. The popular occasions that they set for the wedding. The important occasions such as Valentine Day.

Where (Outlets) Who (Organization) How (Operations)

-

Contact At office Contact by internet

Advertisement Positive Word of mouth.

The best preventative to present to customers The interesting promotion

>Competitive analysis: More Than Life use technology to be competitive advantage. As you see, it‘s easy to access our customer wherever they are. We bring a new innovation to be applied in our business. For example, we present many plans or projects to customers, so they can get it easily with 3D media we offered them. To be successful in competitive advantage, we strive to use put strategy and pull strategy to complete our target. Currently there is no more company that provide all-inclusive wedding planner with several style such as Western, Europe, Eastern, or Lanna style. Customer can design their dream for wedding, and then we will continue their wedding to be a perfect dream as their mind.

SWOT Analysis The following SWOT analysis captures the key strengths and weaknesses within the company, and describes the opportunities and threats facing More Than Life. Strengths •Variety of product and service. •A practical, efficient way to have a wedding while minimizing sunk costs. •High quality products. •Outstanding alterations allowing all products to be fit to the wide variety of body types.

Weaknesses •The company lacks visibility. •The whole industry is so cutting edge it lacks consumer awareness. •The requirement to generate awareness, not only about the company, but for the industry as a whole. Opportunities •Similar companies in other markets have seen explosive growth. •Rationality. Threats •Competition. SWOT analysis for 2 competitors More Than Life Products & Services Marriage License and Certificate Assistance with legal documents Civil or church ceremonies in a variety of locations Wedding Cake Champagne & canapés Flowers / / / / / / / / / / / / / / / s / w s / Tee Rak w s / Conniza w

Table decorations including table plans, personalized menus, place names, wedding favors, table confetti, poppers, bubbles and disposable cameras Reception venue /

/

/

/

/

/

restaurant, hotel, yacht, taverna, beach Wedding dress and suit hire Bridal hair, makeup, manicure & pedicure Photographer & wedding DVD, album or storybook Party Decorations Wedding Locations Wedding Videos Bridal transport (white Mercedes, vintage car, Rolls Royce, horse & carriage) Guest transport in a variety of different / / / / / / / / / / / / / / / / / / / / / / / /

sized vehicles DJ or live musicians for the wedding reception / / /

STP Analysis *segmentation Although the flash and excitement of impending nuptials can be intoxicating, it can also be overwhelming. Therefore, we primarily market our services to the people who need those most--brides and grooms. Another customer segment is represented by the numerous family members and guests attending weddings, anniversaries, and similar events. This segment requires event preparation services like gift ideas, etiquette tips, etc. Besides the wedding arrangements, which More Than Life Wedding Planners believe to be their major client assignments, other events the company will provide services to include corporate retreats, etiquette training, etc. This customer segment is estimated to have the annual volume of 1,000 orders in Thailand.

*Target Market Being the first year of our business, our head offices will be in one main city, Bangkok. We have chosen the city for keeping in mind our TARGET SEGMENT. Well for the time being we have classified our segment according to income.

Our target segment for the time being are the customers whose budget for the wedding is 500,000 baht and above. The reason that being, because these people will be ready to shell out more money for grandeur and for a magnificent wedding. This explains our choice of city for our head offices. Thailand is an attractive country, because of the lifestyle they have, customers there are more open to new ideas. But again our segmentation is multisegmentation. As mentioned earlier also, we will be providing services to all religions, in order to get the maximum share in the consumer market it is indeed very important to cater to all possible religions we can. Below is the profile of the target market:

Age

Targeting consumers of the age group 21 and above. Apart from the marketing campaign which will be approaching to all, we will be also having special campaigns for young people (looking for different wedding) and old people. ( see product development and differentiation). We will be targeting people who are themselves planning to get married, those who are planning for their children‘s wedding and also those who want to celebrate their 25 or 50 years of wedding anniversaries. Our target segment is both men and women People in Thailand are very well experienced in arranging weddings. It‘s the occasion they enjoy and cherish the most. Hiring a wedding planner requires to shell out extra money from their pocket. So we will be targeting only those people whose wedding budget is above 500,000 baht

life stage

Gender Income

Religion

We will be providing services throughout Thailand and international

Lifestyle

Lifestyle of our target segment will be quite lavish. They would believe in maintaining status and would want class-apart services.

* Positioning More Than Life will position itself as a niche service wedding planner serving Thai or foreign customer. The market will recognize the value that More Than Life provides with its specialized services. More Than Life will leverage its competitive edge to achieve the desired positioning. More Than Life's competitive edge will be based on two factors, specialization and strategic relationships. More Than Life will be specializing in many distinct areas of corporate planning. While specializing essentially precludes More Than Life participating in some other market niches, it allows the company to excel in serving its chosen markets. Additionally, the expert knowledge allows More Than Life to provide the service as a cost saving to the client company because it can concentrate on improving the current offerings. Improvements that More Than Life strives for are a reduction in cost charged to the client and an improvement to the level of services offered.

Positioning of More Than Life

Marketing Mix strategy Product: Product: As you know, our business is about wedding planner, so our product will be many plans which are selected by customer. However, we can offer customer for product and service as they wants. We can divide our product and service as follows:
      

Marriage License and Certificate Assistance with legal documents Civil or church ceremonies in a variety of locations Wedding Cake Champagne & canapés Flowers Table decorations including table plans, personalized menus, place names, wedding favors, table confetti, poppers, bubbles and disposable cameras.

           

Reception venue (restaurant, hotel, yacht, taverna, beach ) Wedding dress and suit hire Bridal hair, makeup, manicure & pedicure Photographer & wedding DVD, album or storybook Wedding Videos Bridal transport (white Mercedes, vintage car, Rolls Royce, horse & carriage) Guest transport in a variety of different sized vehicles DJ or live musicians for the wedding reception Stag and Hen night venues Renewal of vows Assistance with travel arrangements for bride, groom and guests Assistance with accommodation in either hotels or villas for the wedding party

Price: As you know More Than Life is a wedding planner, so our business cannot identify a specific price for each plan because each plan is not the same. However, the prices that we set are very reliable. Some strategy is applied to our business such as skim, market penetration, etc. As you know in the world of business, there are high and low season so our business prepare for promotion to serve the needs of customer even if low season as well. Also we have to use price discrimination to be a alternative for customer. The pricing scheme will be based on a per project estimate tailored to each customer.

Place: More Than life is situated in Siam Paragon and can be performed throughout Thailand, determined by the needs of customer. We concern about the easy way to connect any business supplier. We need to follow order processing which we have planed. However, the customers can connect us every where such as, internet or agency in Bangkok. We try to spread communication in every region of Thailand. We proud present the image of our business and increase reputation. Promotion: Several forms of advertising and promotion will be used including website, partnership/networking, and participation at various trade shows. We use technology to be promoting our business through many websites. Also we offer sale promotion for our customer at least twice a year. For example; customer who used to try our service that is cost more than 1,500,000 baht then the next time you will get 15% discount automatically.

Marketing Expense (Sale Incentive) There are 2 types of expense as following: Brochure • • • Winter Summer Rainy = 1,000 baht/month = 700 baht/month = 500 baht/month

Radio advertise • • • Easy FM 105.5 1,500 Bath/spot Short spot and speaking brand and products or service. The length is about 30 second – minutes that include name, slogan, sale promotion and place. Sale promotion At wedding Fair • • 10% discount on all items bought Free design fees on all items bought

Only at 14 February • Free! Cake 9 ponds

Marketing Expenses of Year 2010 Marketing Expenses of More Than Life in Year 2010
Marketing expenses Year 2010 Expense/month Radio Adv. Brochure Total JAN 54,000 1,000 55,000 FEB 54,000 1,000 55,000 MAR 54,000 700 54,700 APR 54,000 700 54,700 MAY 54,000 700 54,700 JUN 54,000 700 54,700 JUL 54,000 500 54,500 AUG 54,000 500 54,500 SEP 54,000 500 54,500 OCT 54,000 1,000 55,000 NOV 54,000 1,000 55,000 DEC 54,000 1,000 55,000 Total 648,000 9,300 657,300

Total Marketing Expenses of More Than life in year 2010

60,000 50,000 40,000 30,000 20,000 10,000 0 JAN MAR MAY JUL SEP NOV Radio Adv. Bochure

Marketing Expenses of More Than Life in Year 2011
Marketing expenses Year 2011 Expense/month Radio Adv. Brochure Total JAN 54,000 1,000 55,000 FEB 54,000 1,000 55,000 MAR 54,000 700 54,700 APR 54,000 700 54,700 MAY 54,000 700 54,700 JUN 54,000 700 54,700 JUL 54,000 500 54,500 AUG 54,000 500 54,500 SEP 54,000 500 54,500 OCT 54,000 1,000 55,000 NOV 54,000 1,000 55,000 DEC 54,000 1,000 55,000 Total 648,000 9,300 657,300

Total Marketing Expenses of More Than Life in year 2011

60,000 50,000 40,000 30,000 20,000 10,000 0 JAN MAR MAY JUL SEP NOV Radio Adv. Bochure

Marketing Expenses of More Than Life in Year 2012
Marketing expenses Year 2012 Expense/month Radio Adv. Brochure Total JAN 54,000 1,000 55,000 FEB 54,000 1,000 55,000 MAR 54,000 700 54,700 APR 54,000 700 54,700 MAY 54,000 700 54,700 JUN 54,000 700 54,700 JUL 54,000 500 54,500 AUG 54,000 500 54,500 SEP 54,000 500 54,500 OCT 54,000 1,000 55,000 NOV 54,000 1,000 55,000 DEC 54,000 1,000 55,000 Total 648,000 9,300 657,300

Total Marketing Expenses of More Than Life in year 2012

60,000 50,000 40,000 30,000 20,000 10,000 0 JAN MAR MAY JUL SEP NOV Radio Adv. Bochure

Marketing Expenses of More Than Life in Year 2013
Marketing expenses Year 2013 Expense/month Radio Adv. Brochure Total JAN 54,000 1,000 55,000 FEB 54,000 1,000 55,000 MAR 54,000 700 54,700 APR 54,000 700 54,700 MAY 54,000 700 54,700 JUN 54,000 700 54,700 JUL 54,000 500 54,500 AUG 54,000 500 54,500 SEP 54,000 500 54,500 OCT 54,000 1,000 55,000 NOV 54,000 1,000 55,000 DEC 54,000 1,000 55,000 Total 648,000 9,300 657,300

Total Marketing Expenses of More Than Life in year 2013

60,000 50,000 40,000 30,000 20,000 10,000 0 JAN MAR MAY JUL SEP NOV Radio Adv. Bochure

Marketing Expenses of More Than Life in Year 2014
Marketing expenses Year 2014 Expense/month Radio Adv. Brochure Total JAN 54,000 1,000 55,000 FEB 54,000 1,000 55,000 MAR 54,000 700 54,700 APR 54,000 700 54,700 MAY 54,000 700 54,700 JUN 54,000 700 54,700 JUL 54,000 500 54,500 AUG 54,000 500 54,500 SEP 54,000 500 54,500 OCT 54,000 1,000 55,000 NOV 54,000 1,000 55,000 DEC 54,000 1,000 55,000 Total 648,000 9,300 657,300

Total Marketing Expenses of More Than Life in year 2014

60,000 50,000 40,000 30,000 20,000 10,000 0 JAN MAR MAY JUL SEP NOV Radio Adv. Bochure

Sale of Year 2010 P3

Year 2010 Sale volume
Product and service/month Custom Card/1,000 Souvenir/1,000 Florist Location Make up and hairstyle Musician Ritual Frames Photography Video Price 30,000 10,000 20,000 30,000 55,000 8,000 10,000 5,000 6,000 40,000 8,000 JAN 6 6 6 6 6 6 6 6 6 6 6 FEB 13 13 13 13 13 13 13 13 13 13 13 MAR 6 6 6 6 6 6 6 6 6 6 6 APR 4 4 4 4 4 4 4 4 4 4 4 MAY 4 4 4 4 4 4 4 4 4 4 4 JUN 4 4 4 4 4 4 4 4 4 4 4 JUL 4 4 4 4 4 4 4 4 4 4 4 AUG 6 6 6 6 6 6 6 6 6 6 6 SEP 7 7 7 7 7 7 7 7 7 7 7 OCT 8 8 8 8 8 8 8 8 8 8 8 NOV 8 8 8 8 8 8 8 8 8 8 8 DEC 11 11 11 11 11 11 11 11 11 11 11 Total 81 81 81 81 81 81 81 81 81 81 81

Total sale Product and service/month Custom Card Souvenir Florist Location Make up and hairstyle Musician Ritual Frames Photography Video Total

JAN 180,000 60,000 120,000 180,000 330,000 48,000 60,000 30,000 36,000 240,000 48,000 1,332,000

FEB 390,000 130,000 260,000 390,000 715,000 104,000 60,000 65,000 78,000 520,000 104,000 2,816,000

MAR 180,000 60,000 120,000 180,000 330,000 48,000 60,000 30,000 36,000 240,000 48,000 1,332,000

APR 120,000 40,000 80,000 120,000 220,000 32,000 40,000 20,000 24,000 160,000 32,000 888,000

MAY 120,000 40,000 80,000 120,000 220,000 32,000 40,000 20,000 24,000 160,000 32,000 888,000

JUN 120,000 40,000 80,000 120,000 220,000 32,000 40,000 20,000 24,000 160,000 32,000 888,000

JUL 120,000 40,000 80,000 120,000 220,000 32,000 40,000 20,000 24,000 160,000 32,000 888,000

AUG 180,000 60,000 120,000 180,000 330,000 48,000 60,000 30,000 36,000 240,000 48,000 1,332,000

SEP 210,000 70,000 140,000 210,000 385,000 56,000 70,000 35,000 42,000 280,000 56,000 1,554,000

OCT 240,000 80,000 160,000 240,000 440,000 64,000 80,000 40,000 48,000 320,000 64,000 1,776,000

NOV 240,000 80,000 160,000 240,000 440,000 64,000 80,000 40,000 48,000 320,000 64,000 1,776,000

DEC 330,000 110,000 220,000 330,000 605,000 88,000 110,000 55,000 66,000 440,000 88,000 2,442,000

Total 2,430,000 810,000 1,620,000 2,430,000 4,455,000 648,000 740,000 405,000 486,000 3,240,000 648,000 17,912,000

P4

Total Sales of Year 2010
800,000

600,000 400,000 200,000 0

Month

Custom Card Souvenir Florist Location Make up and hairstyle Musician Ritual Frames Photography Video

Total Sales

JA N

R

Y

SE P

M

M

JU L

N

O V

A

A

Sale of Year 2011 p5

Year 2011 Sale volume
Product and service/month Custom Card/1,000 Souvenir/1,000 Florist Location Make up and hairstyle Musician Ritual Frames Photography Video Price 30,000 10,000 20,000 30,000 55,000 8,000 10,000 5,000 6,000 40,000 8,000 JAN 10 10 10 10 10 10 10 10 10 10 10 FEB 15 15 15 15 15 15 15 15 15 15 15 MAR 7 7 7 7 7 7 7 7 7 7 7 APR 4 4 4 4 4 4 4 4 4 4 4 MAY 4 4 4 4 4 4 4 4 4 4 4 JUN 4 4 4 4 4 4 4 4 4 4 4 JUL 4 4 4 4 4 4 4 4 4 4 4 AUG 7 7 7 7 7 7 7 7 7 7 7 SEP 8 8 8 8 8 8 8 8 8 8 8 OCT 9 9 9 9 9 9 9 9 9 9 9 NOV 10 10 10 10 10 10 10 10 10 10 10 DEC 11 11 11 11 11 11 11 11 11 11 11 Total 93 93 93 93 93 93 93 93 93 93 93

Total sale Product and service/month Custom Card Souvenir Florist Location Make up and hairstyle Musician Ritual Frames Photography Video Total

JAN 300,000 100,000 200,000 300,000 550,000 80,000 100,000 50,000 60,000 400,000 80,000 2,220,000

FEB 450,000 150,000 300,000 450,000 825,000 120,000 150,000 75,000 90,000 600,000 120,000 3,330,000

MAR 210,000 70,000 140,000 210,000 385,000 56,000 70,000 35,000 42,000 280,000 56,000 1,554,000

APR 120,000 40,000 80,000 120,000 220,000 32,000 40,000 20,000 24,000 160,000 32,000 888,000

MAY 120,000 40,000 80,000 120,000 220,000 32,000 40,000 20,000 24,000 160,000 32,000 888,000

JUN 120,000 40,000 80,000 120,000 220,000 32,000 40,000 20,000 24,000 160,000 32,000 888,000

JUL 120,000 40,000 80,000 120,000 220,000 32,000 40,000 20,000 24,000 160,000 32,000 888,000

AUG 210,000 70,000 140,000 210,000 385,000 56,000 70,000 35,000 42,000 280,000 56,000 1,554,000

SEP 240,000 80,000 160,000 240,000 440,000 64,000 80,000 40,000 48,000 320,000 64,000 1,776,000

OCT 270,000 90,000 180,000 270,000 495,000 72,000 90,000 45,000 54,000 360,000 72,000 1,998,000

NOV 300,000 100,000 200,000 300,000 550,000 80,000 100,000 50,000 60,000 400,000 80,000 2,220,000

DEC 330,000 110,000 220,000 330,000 605,000 88,000 110,000 55,000 66,000 440,000 88,000 2,442,000

Total 2,790,000 930,000 1,860,000 2,790,000 5,115,000 744,000 930,000 465,000 558,000 3,720,000 744,000 20,646,000

P6

Total Sales of Year 2011
1,000,000 800,000 600,000 400,000 200,000 0

N JA

AR M

AY M

L JU
Month

P SE

V O N

Custom Card Souvenir Florist Location Make up and hairstyle Musician Ritual Frames Photography Video

Total Sales

Sale of Year 2012 P7
Year 2012 Sale volume
Product and service/month Custom Card/1,000 Souvenir/1,000 Florist Location Make up and hairstyle Musician Ritual Frames Photography Video Price 30,000 10,000 20,000 30,000 55,000 8,000 10,000 5,000 6,000 40,000 8,000 JAN 12 12 12 12 12 12 12 12 12 12 12 FEB 17 17 17 17 17 17 17 17 17 17 17 MAR 11 11 11 11 11 11 11 11 11 11 11 APR 8 8 8 8 8 8 8 8 8 8 8 MAY 4 4 4 4 4 4 4 4 4 4 4 JUN 2 2 2 2 2 2 2 2 2 2 2 JUL 2 2 2 2 2 2 2 2 2 2 2 AUG 4 4 4 4 4 4 4 4 4 4 4 SEP 8 8 8 8 8 8 8 8 8 8 8 OCT 10 10 10 10 10 10 10 10 10 10 10 NOV 10 10 10 10 10 10 10 10 10 10 10 DEC 12 12 12 12 12 12 12 12 12 12 12 Total 100 100 100 100 100 100 100 100 100 100 100

Total sale Product and service/month Custom Card Souvenir Florist Location Make up and hairstyle Musician Ritual Frames Photography Video Total JAN 360,000 120,000 240,000 360,000 660,000 96,000 120,000 60,000 72,000 480,000 96,000 2,664,000 FEB 510,000 170,000 340,000 510,000 935,000 136,000 170,000 85,000 102,000 680,000 136,000 3,774,000 MAR 330,000 110,000 220,000 330,000 605,000 88,000 110,000 55,000 66,000 440,000 88,000 2,442,000 APR 240,000 80,000 160,000 240,000 440,000 64,000 80,000 40,000 48,000 320,000 64,000 1,776,000 MAY 120,000 40,000 80,000 120,000 220,000 32,000 40,000 20,000 24,000 160,000 32,000 888,000 JUN 60,000 20,000 40,000 60,000 110,000 16,000 20,000 10,000 12,000 80,000 16,000 444,000 JUL 60,000 20,000 40,000 60,000 110,000 16,000 20,000 10,000 12,000 80,000 16,000 444,000 AUG 120,000 40,000 80,000 120,000 220,000 32,000 40,000 20,000 24,000 160,000 32,000 888,000 SEP 240,000 80,000 160,000 240,000 440,000 64,000 80,000 40,000 48,000 320,000 64,000 1,776,000 OCT 300,000 100,000 200,000 300,000 550,000 80,000 100,000 50,000 60,000 400,000 80,000 2,220,000 NOV 300,000 100,000 200,000 300,000 550,000 80,000 100,000 50,000 60,000 400,000 80,000 2,220,000 DEC 510,000 170,000 340,000 510,000 935,000 136,000 170,000 85,000 102,000 680,000 136,000 3,774,000 Total 3,150,000 1,050,000 2,100,000 3,150,000 5,775,000 840,000 1,050,000 525,000 630,000 4,200,000 840,000 23,310,000

P8

Total Sales of Year 2012
1,000,000 800,000 600,000 400,000 200,000 0 Custom Card Souvenir Florist Location Make up and hairstyle Musician Ritual Frames Photography Video

Total Sales

N FE B M A R A PR M A Y JU N JU L A U G SE P O C T N O V D EC
Month

JA

Sale of Year 2013 P9

Year 2013 Sale volume
Product and service/month Custom Card/1,000 Souvenir/1,000 Florist Location Make up and hairstyle Musician Ritual Frames Photography Video Price 30,000 10,000 20,000 30,000 55,000 8,000 10,000 5,000 6,000 40,000 8,000 JAN 13 13 13 13 13 13 13 13 13 13 13 FEB 18 18 18 18 18 18 18 18 18 18 18 MAR 12 12 12 12 12 12 12 12 12 12 12 APR 8 8 8 8 8 8 8 8 8 8 8 MAY 2 2 2 2 2 2 2 2 2 2 2 JUN 2 2 2 2 2 2 2 2 2 2 2 JUL 2 2 2 2 2 2 2 2 2 2 2 AUG 4 4 4 4 4 4 4 4 4 4 4 SEP 8 8 8 8 8 8 8 8 8 8 8 OCT 10 10 10 10 10 10 10 10 10 10 10 NOV 12 12 12 12 12 12 12 12 12 12 12 DEC 14 14 14 14 14 14 14 14 14 14 14 Total 105 105 105 105 105 105 105 105 105 105 105

Total sale Product and service/month Custom Card Souvenir Florist Location Make up and hairstyle Musician Ritual Frames Photography Video Total JAN 390,000 130,000 260,000 390,000 715,000 104,000 130,000 65,000 78,000 520,000 104,000 2,886,000 FEB 540,000 180,000 360,000 540,000 990,000 144,000 180,000 90,000 108,000 720,000 144,000 3,996,000 MAR 360,000 120,000 240,000 360,000 660,000 96,000 120,000 60,000 72,000 480,000 96,000 2,664,000 APR 240,000 80,000 160,000 240,000 440,000 64,000 80,000 40,000 48,000 320,000 64,000 1,776,000 MAY 60,000 20,000 40,000 60,000 110,000 16,000 20,000 10,000 12,000 80,000 16,000 444,000 JUN 60,000 20,000 40,000 60,000 110,000 16,000 20,000 10,000 12,000 80,000 16,000 444,000 JUL 60,000 20,000 40,000 60,000 110,000 16,000 20,000 10,000 12,000 80,000 16,000 444,000 AUG 120,000 40,000 80,000 120,000 220,000 32,000 40,000 20,000 24,000 160,000 32,000 888,000 SEP 240,000 80,000 160,000 240,000 440,000 64,000 80,000 40,000 48,000 320,000 64,000 1,776,000 OCT 300,000 100,000 200,000 300,000 550,000 80,000 100,000 50,000 60,000 400,000 80,000 2,220,000 NOV 360,000 120,000 240,000 360,000 660,000 96,000 120,000 60,000 72,000 480,000 96,000 2,664,000 DEC 420,000 140,000 280,000 420,000 770,000 112,000 140,000 70,000 84,000 560,000 112,000 3,108,000 Total 3,150,000 1,050,000 2,100,000 3,150,000 5,775,000 840,000 1,050,000 525,000 630,000 4,200,000 840,000 23,310,000

P10

Total Sales of Year 2013 1,200,000 1,000,000 800,000 600,000 400,000 200,000 0 Custom Card Souvenir Florist Location Make up and hairstyle Musician Ritual Frames Photography Video

Total Sales

N JA

R MA

Y MA

L JU
Month

P SE

V NO

Sale of Year 2014 P11

Year 2014 Sale volume
Product and service/month Custom Card/1,000 Souvenir/1,000 Florist Location Make up and hairstyle Musician Ritual Frames Photography Video Price 30,000 10,000 20,000 30,000 55,000 8,000 10,000 5,000 6,000 40,000 8,000 JAN 15 15 15 15 15 15 15 15 15 15 15 FEB 19 19 19 19 19 19 19 19 19 19 19 MAR 12 12 12 12 12 12 12 12 12 12 12 APR 6 6 6 6 6 6 6 6 6 6 6 MAY 2 2 2 2 2 2 2 2 2 2 2 JUN 2 2 2 2 2 2 2 2 2 2 2 JUL 2 2 2 2 2 2 2 2 2 2 2 AUG 4 4 4 4 4 4 4 4 4 4 4 SEP 6 6 6 6 6 6 6 6 6 6 6 OCT 12 12 12 12 12 12 12 12 12 12 12 NOV 14 14 14 14 14 14 14 14 14 14 14 DEC 17 17 17 17 17 17 17 17 17 17 17 Total 111 111 111 111 111 111 111 111 111 111 111

Total sale Product and service/month Custom Card Souvenir Florist Location Make up and hairstyle Musician Ritual Frames Photography Video Total JAN 450,000 150,000 300,000 450,000 825,000 120,000 150,000 75,000 90,000 600,000 120,000 3,330,000 FEB 570,000 190,000 380,000 570,000 1,045,000 152,000 190,000 95,000 114,000 760,000 152,000 4,218,000 MAR 360,000 120,000 240,000 360,000 660,000 96,000 120,000 60,000 72,000 480,000 96,000 2,664,000 APR 180,000 60,000 120,000 180,000 330,000 48,000 60,000 30,000 36,000 240,000 48,000 1,332,000 MAY 60,000 20,000 40,000 60,000 110,000 16,000 20,000 10,000 12,000 80,000 16,000 444,000 JUN 60,000 20,000 40,000 60,000 110,000 16,000 20,000 10,000 12,000 80,000 16,000 444,000 JUL 60,000 20,000 40,000 60,000 110,000 16,000 20,000 10,000 12,000 80,000 16,000 444,000 AUG 120,000 40,000 80,000 120,000 220,000 32,000 40,000 20,000 24,000 160,000 32,000 888,000 SEP 180,000 60,000 120,000 180,000 330,000 48,000 60,000 30,000 36,000 240,000 48,000 1,332,000 OCT 360,000 120,000 240,000 360,000 660,000 96,000 120,000 60,000 72,000 480,000 96,000 2,664,000 NOV 420,000 140,000 280,000 420,000 770,000 112,000 140,000 70,000 84,000 560,000 112,000 3,108,000 DEC 510,000 170,000 340,000 510,000 935,000 136,000 170,000 85,000 102,000 680,000 136,000 3,774,000 Total 3,330,000 1,110,000 2,220,000 3,330,000 6,105,000 888,000 1,110,000 555,000 666,000 4,440,000 888,000 24,642,000

P12

Total Sales of Year 2014
1,200,000 1,000,000 800,000 600,000 400,000 200,000 0

N JA

MA

R

Y MA

L JU
Month

P SE

V NO

Custom Card Souvenir Florist Location Make up and hairstyle Musician Ritual Frames Photography Video

Total Sales

Conclusion in market feasibility The table of sale forecast of More Than Life Company in each year, it can represent clearly. In every season, it can affect directly to total sales for More Than Life Company. In winter season, it is between Oct – Feb, This period is high season in every year, and it has high demand of customers to use our service. And it has festival for love in February that is Valentine‘s Day cause to increase trend of total sale in every year and makes more profits to our company. In summer season, it is between Mar – June, it has moderate of total sale but this period not affect to our company. Then we attend and believe to increase the growth of total sales in summer season. And in rainy season, it is between July – Sep, it has declining demand of customers for use our service, when compare other seasons. However, More Than Life has high total sale from other events, studio photograph and wedding fair. We always adjust and develop marketing strategy to suitable for situation. Moreover, we also believe in each year in this season will increase of total sale fully.

-Conclusion More Than Life is wedding planner that located in Siam Paragon. Our business supports a quality services and products to customers. We will be the one who give opportunities to local community. We are planner who likes the agency. We share income to other business such as car rental, stylist, bakery shop, vendors, or etc. Many companies will work with us to make customer‘s dream come true. Prospective spouses, new spouses and interested people will be potential target group. We choose the best destination where the customers design to be theirs wedding. More Than Life is a wedding planner company specializing in corporate customers. More .Than Life will offer many types of services; such as provide customer a special wedding plan, design wedding ceremony, as well as organize their wedding to be as their mind. More Than Life is an all-inclusive wedding planner. Moreover we bring new innovation to apply with our business to satisfy needs of customer. So, technology plays an important role to build up image and reputation of our business. More Than Life can take care of the planning of the wedding, as well as actually offering the customer through the use of one of More Than Life's strategic business partners. The mission of the More Than Life is to provide companies with the highest level of wedding planning. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers. The corporate market for wedding planning is steady and profitable. For some large companies, economic downturns means cuts in training. This is only the case for shortsighted companies however. The benchmark companies may trim down the work force during a downturn, but they do not cut funds for training. They recognize that an investment in human resources is always a good investment. More Than Life intends to profit nicely from this intelligent business strategy. Additionally, even in times of economic downturn, companies still have many good plans and will still need someone to organize these wedding. In short, the need for corporate wedding planning/ hosting services rarely diminishes, it is a steadily increasing demand that More Than Life will capitalize on. More Than Life‘ projected growth rate is over 100% through year three and will have profits as a function of sales over 11% by year three.

Chapter 4 Technical Feasibility Study

Chapter 4: Technical Feasibility Study - Product and Operations Analysis Product Characteristics (in Detail) As you know our business is a wedding planner, so the primary thing that we need to take into consideration is a good plan for our customers. Anyway our product can be divided into many kinds as follows: Wedding cake
Style White Vanilla Flowers cake

example

Number of Slices 100-125 people

Decorations flowers from the garden

Price 15,165 Bath

White cake mixed

200 people

Simple

8,000 Baht

White chocolate cake

50

fresh flower

5,000

Classic rose themed

100

fresh flower

9,800 Baht

Vanilla classic cake

50-70

pearl

8,700 Baht

Romantic Rose Cake

150-180

fresh flower

15,000 Baht

Chocolate smooth cake

150-180

fresh flower and pearl

17,000 Baht

Vanilla rose cake

120-150

fresh silk flower

14,000 Baht

Romantic classic rose cake

120-150

fresh rose petals

19,500 Baht

Wedding rings: Design Picture price 45,000 baht Karat

Modern

0.55Karat

Smart

100,000 baht

1.24 Karat

attractive

300,560

3.73 Karat

Modern

80,500

1 Karat

Modern

30,080

0.37 Karat

Modern

30,080

0.37 Karat

Modern

161,000

2 Karat

Wedding dress:

Style Modern

picture

Designer Manuel mota

Color cream

Price 200,000 Baht

Hi-end

Manuel mota

white

180,000 Baht

Classic

Vera Wang

white

100,900 Baht

Cute

D&G

white

176,000 Baht

luxury

Elle Saab

white and gold

250,500 Baht

Classic

Victoria Sanne

white

199,700 Baht

Modern

Monique luhillier

white

170,800 Baht

Attractive

Monique Luhillier

white

200,000 Baht

sweet

Elle Saab

pink

200,650 Baht

Wedding Location Beach

Water fall

Village

Farm or garden

Park

Resort

Hotel

Cruise

Church

Wedding themes Theme weddings, these days have become tremendously popular since theme based are interesting and above all it gives a sense of uniqueness. Weddings with theme are a great option to give you a breath of fresh air, from the normal wedding rituals which have become sort of boring these days. In fact, theme weddings add more glamour and excitement to your big day, making it totally exclusive and one of its kinds. A well planned theme wedding can be afforded by any couple as there are lots of alternatives depending on the budget and the number of guests being invited. However, the decision making is fully upon the bride and groom. According to their tastes and common interests, the theme can be decided but one should be clear in mind about what they actually want. Celestial Wedding Theme: It is natural for every couple to wish for an exceptional wedding since it is a life time affair. In celestial wedding theme, the couple gets the lovely experience of exchanging the marriage vows in the presence of the heavenly bodies. Celestial bodies accompanied by nature will just create an ideal atmosphere for a dream wedding. This theme will definitely make the couple and their guests feel different, a change that is worth witnessing. Romantic Wedding Theme: This wedding theme is all about romance in the air. Soft colors, candles, laces, dim lights, frills, etc are things closely associated with this theme. Romeo and Julies can be an ideal option for any romantic wedding. A wedding theme filled with romance will make everyone‘s‘ day a remarkable one, leaving a beautiful memory in their hearts. Christmas Wedding Theme: What can be more appealing than Christmas wedding theme if you are planning for a winter wedding? Normally, the colors of Christmas are red and green however, you can always have the liberty to experiment with different colors and such colors can be maroon, burgundy, blue, silver, gold and other combinations which you think will enhance the beauty of the snow filled environment. Black & White Wedding Theme: A conventional black and white wedding theme can never go wrong. This theme for years have been making a huge impression upon couples as these colors are all about sophistication and elegance and one can always be on the safer side by choosing this theme. However, if one wants to add some colors then one can throw some splash of colors in the décor or in the flower arrangements.

Foods and Beverages -American style: The cuisine of the United States is a style of food preparation derived from the United States of America. The cuisine has a history dating back before the colonial period when the Native Americans had a rich and diverse cooking style for an equally diverse amount of ingredients. With European colonization, the style of cookery changed vastly, with numerous ingredients introduced from Europe, as well as cooking styles and modern cookbooks. The style of cookery continued to expand into the 19th and 20th centuries with the influx of immigrants from various nations across the world. This influx has created a rich diversity and a unique regional character throughout the country. -Thai style: Thai cuisine is the national cuisine of Thailand. Thai cuisine places emphasis on lightly-prepared dishes with strong aromatic components. Thai cuisine is known for being spicy. Balance, detail and variety are important to Thai cooking. Thai food is known for its balance of five fundamental flavors in each dish or the overall meal: hot (spicy), sour, sweet, salty, and (optional) bitter. -Italian style: Ingredients and dishes vary by region. Many dishes that were once regional, however, have proliferated with variations across the country. Cheese and wine are a major part of the cuisine, with many variations and Denominazione di origine controllata (DOC) (regulated appellation) laws. Coffee, specifically espresso, has become important in Italian cuisine. -French style: French cuisine is a style of cooking originating from France, having evolved from centuries of social and political change. Fewer spices and more liberal usage of herbs and refined techniques. Cheese and wine are a major part of the cuisine, playing different roles regionally and nationally with many variations and appellation d'origine contrôlée (AOC) (regulated appellation) laws. -Japanese style: Japanese cuisine has developed over the centuries as a result of many political and social changes. The cuisine eventually changed with the advent of the Medieval age which ushered in a shedding of elitism with the age of shogun rule. Japanese food is always fresh, they like to buy their ingredients the day they will cook the meal. They eat a lot of fish & seafood but also eat pork, chicken, and beef. Their food tends to be seasonal, so they will eat certain foods in spring, summer, etc

-Chinese style: Chinese cuisine is a term for styles of food originating in the regions of China, many of which have become widespread and popular in other parts of the world — from Asia to the Americas, Australia, Western Europe and Southern Africa. And many style of food and beverage we serve to our customer to be their choices such as British style Korean style Mixed style Healthy style and others. Make up stylist: -Shiseido -Lancôme -Christian Dior -Skin food -Etude -Kanebo -Gucci -Vichy -Morale -Miracle -Mac -Routt Bateau -Others

Selective party: A party is a get together of persons, who has been invited by the host for the purpose of socializing, interacting and above all, to have a relax time for the guests. Party means to refresh yourself, your friends and family members and to give them pleasure and to release them from all worries and pressures of day to day lives. In short, it gives you the time to rejuvenate yourself. Apart from that, parties often speak about the personality of the hosts and the hostesses. Parties can be various like birthday party, anniversary party, bachelor party, office party, Farewell party, new year party and corporate party.

Anniversary Party: Anniversaries are occasions which need extraordinary attention since it is not only about celebrating the memories of your wedding day, but at the same time it is the celebration of the moments of your constant commitment and love for each other. You can host the party at home or at a banquet and when it comes to gifts, there are lots of presents that you can gift to your better half on this day, to mark your achievement, as there are explicit conventional and modern gifts connected with this great day.

Birthday party: Birthdays are meant to be big because this is your day and you have full liberty to do whatever pleases you. Apart from that, each birthday makes you matured, thereby gaining more wisdom and knowledge every passing year. It‘s a day which is celebrated with family, friends and relatives. Some individuals prefer a grand birthday party however; at the same time there are others, who like it to be a small gathering of close family and friends. As birthdays are very special, one needs lots of planning and organizing to.

Theme party: In theme parties, the host or the hostess decides a theme and according to that, the preparations are made and even the guests are asked to dress accordingly to the theme. For instance, if the theme is ―jungle‖, then the guests are seen adorned with different costumes of animals, even the decorations are carefully done keeping in mind about the jungle theme.

Pool party: A pool party is a party that centers around the pool. Pool party sounds cool and different from the rest. As the name suggests, pool parties involve lots of water activities like swimming, water volley ball and sun bathing for others who are not a big fan of water sports.

Farewell party: According to traditions, farewell parties are given by those persons who are leaving on a long voyage. This party can also be organized by a friend on behalf of the person who is departing. Precisely, farewell parties are sort of saying ―goodbyes‖ to all those who has been dear to the leaving person. Wedding Card
More Than Life also offers a great variety of wedding invitation cards. No matter what style you are looking for, we can assure you that you can find them at our branches. Make sure that your wedding cards match your wedding theme, such as Sweet theme, Modern theme, Classic theme, or even with your wedding photos on it.

style attractive

Picture

luxury

sweet

romantic

classic

modern

cute

Wedding souvenirs Style attractive Picture

luxury

cute

romantic

classic

Car rental brands Limousine Picture

Mercedes Benz

BMW

Peugeot

Mazda

Volvo

Mini cooper

Bouquet service: We provide flower service to our customer around Thailand. We will contact to a very famous bouquet shop to crate the wedding day become fabulous. There are many styles to decorate location with a beautiful flower as follows: Style Classic Picture

Romantic

Luxury

Attractive

Economic

Conservative

Colorful

Sweet

More Than Life Package Platinum Package *Floral / Decor

- Full with Twinkle Lights - Balloons and Streamers - Bouquet for bride - Boutonnieres and corsages for wedding party - Exquisite Floral center pieces - Round Mirrors and Votive Candles - Complete setup of the reception and dance floor

*Photography

- Individual pictures of Wedding Party - Pictures during wedding ceremony - Photo Album put together for entire Wedding

*Catering

- Full three-course meal - Champagne or Sparkling Cider toast - Domestic Cheeses and Crackers - Fresh Garden Vegetables and Dip - Fruit Punch and Soda (Served continuously throughout event) - Host Bar for (2) hours (Beer and Wine) - Choice of (1) Hot Hor D'oeuvre - Glass of wine for each guest served with entree

*Delicious Wedding or Specialty Cake - Three Layers

Gold Package Floral / Decor

- Full with Twinkle lights - Bouquet for bride - Boutonnieres and corsages for wedding party - Delicate floral center pieces - Round Mirrors and Votive Candles - Complete setup of the reception and dance floor

Photography

- Individual pictures of Wedding Party - Pictures during wedding ceremony

Catering

- Full three-course meal - Champagne or Sparkling Cider toast - Domestic Cheeses and Crackers - Fresh Garden Vegetables and Dip - Fruit Punch and Soda (Served continuously throughout event) - Host Bar for (2) hours (Beer and Wine)

Delicious Wedding or Specialty Cake - Two Layers

Silver Package Floral/Decorphy

- Full with Twinkle lights - Bouquet for bride - Boutonnieres and corsages for wedding party - Simple floral center pieces - Complete setup of the reception and dance floor

Photography

- Pictures during wedding ceremony

Catering

- Full three-course meal - Champagne or Sparkling Cider toast - Domestic Cheeses and Crackers - Fresh Garden Vegetables and Dip - Fruit Punch and Soda (Served continuously throughout event)

Delicious Wedding or Specialty Cake

- One Layers

Booking Hotel More Than Life will deal with many hotel in Bangkok. Booking Hotel More Than Life will deal with many hotel in Bangkok, 1. Sofitel Centara Grand Bangkok Address: 1695 Phaholyothin Road, Chatuchak, Bangkok, 10900. Tel: +66 (0) 2541 1234 Fax: +66 (0) 2541 1087 Email: scgb@chr.co.th Website: http://www.centarahotelsresorts.com

2. Lebua at State Tower Hotel Address: Silom / Sathorn 1055/111 Silom Road, Bangrak, Bangkok. Tel: +66(0) 1473 1447 Website: http://www.lebuathailandhotel.com/

3. Four Seasons Hotel Bangkok Address: 622 Sukhumvit Road, Klongton,Klongtoey, Bangkok Thailand, Bangkok, 10110 Tel: 66 (0) 2 126-8866 Fax.66 (0) 2 253-9195 Website: http://www.fourseasons.com/Bangkok

4. Le Royal Meridien Address: Tel: Fax: Website: 973 Ploenchit Road, Bangkok10330, Thailand (662) 656-0444 (662) 656-0555 Error! Hyperlink reference not valid. meridien@loxinfo.co.th

E-mail address:

5. Grand Millennium Address: 30 Sukhumvit 21 (Asoke) Road Klongtoey Nua, Wattana, Bangkok 10110, Thailand 662 204 4000 http://www.millenniumhotels.com

Tel: Website:

6. InterContinental Bangkok Hotel Address: 973 PLOENCHIT ROAD, PATUMWAN • BANGKOK, 10330 Tel: +66-2-656 0444 , Fax: +66-2-656 0555 Website: http://www.intercontinental.com

7. Shangri-La Hotel Address: 89 Soi Wat Suan Plu, Charoen Krung Road, Khwang Bangrak,Khet Bangrak, Bangkok, 10500, Thailand Tel: (667) 654-0948 Website: http://www.bangkok.com/shangrila

8. Pan Pacific Hotel Address: 952 Rama IV Road Suriyawongse Bangrak , Bangkok, 10500 Thailand Tel: (662) 641-2124 Website: http://www.panpacific.com

9. Dusit Thani Bangkok Aadress: 946 Rama IV Road,Silom, Bangrak, Silom, 10500 Bangkok Tel: (662) 631-7324 Website: http://www dusitthani.com

Production/Service Process:
More Than Life Company

Production

Supplier

-Wedding dress -Planning -Organizing -Wedding card -Wedding SMS -3D presentation -Entertainment -3D animation -Photograph album -Video -Make up

- Souvenir -Flower -Food ingredient -Jewelry -Wedding decoration -Location -Food and beverage -Car rental -Frame - Marriage License and Certificate

-Assistance with legal documents - Reception venue (restaurant, - Hotel, yacht, taverna, beach)

Location: More Than Life is situated in Bangkok at Siam Paragon. The Location Company also works with leading internet service operators around the world to help them to develop and offer services designed to attract new customers, increase average revenue per customer and reduce customer churn. Why paragon? Siam Paragon serves as its slogan ―the Pride of Bangkok‖ goes. Located in the heart of Bangkok, Siam Paragon is the first mega shopping complex in Thailand, offering a magnificent and elegant shopping experience as it houses various world – class international brands and flagship stores of the most prestigious hi – end brands; truly a shopping paradise for brand name lovers. Shop ‗til you drop and explore our 10 facets of luxury, beauty, sports, hi – tech communications, lifestyle and dining. Don‘t forget to visit Paragon Department Store where all the best of everything are waiting for you all under one roof.

Map for location of More Than Life

Facility Layout

P G a l l e r y A R C u s t o m e r R o o m K I N G Front office Make-up artist And hair stylist room G A L L E R Y DRESSING ROOM

REST R O O M K I T C H E N R O O M

2
Meeting Room

C E O

R O O M

B

A C K

O

F

F

I

C

E

R E S T R O O M

P R O D U C T I O N

R O O M

Production & Operation Analysis # Machine/ Tool/ Equipment More Than Life is wedding organizer. We bring technology to complete our plan. Technology can help to be convenience when we show the entertainment and pleasure situation. Our equipment is the accessories that decorate atmospheres around wedding. Some equipment can use only once time, so we will contact to prepare that equipment when the customer wants. Parts of equipment are accessories that can use more than once time. Our equipment and tools will invest to manage each wedding. The company will have budget to prepare the wedding to customers. The way to maintenance the equipment and tool is necessary in our business. We will keep and support our tool to work in next wedding. This business uses fewer machines to manage in the business. We attend tools and equipment that will be the component in our work. We use our ideas to manage the wedding more than use the machine, tools, or equipment. We will adapt anything to make customer and guests‘ satisfaction. So equipment, tools, and machine are only parts to be complete in our business.

In office

Computer Brand: Apple Power PCG 4 CPU Speed: 1.25 GHz Height: 17.0 inches (43.2 cm) Width: 8.9 inches (22.7 cm) Depth: 18.4 inches (46.8 cm) Weight: 42 pounds (19.1 kg) Price: 39,000 Baht

File cabinet Made from: aluminum Price: 4,500 Baht

Office desk Made From: plywood Price: 1,200 Baht

A4 paper Made from: tree Price: 550 Baht

Pen Brand: Horse Price: 10 Baht

Pencil Brand: Paper mate Price: 65 Baht

Eraser Brand: Pentel Price: 20 Baht

Ruler Price: 10 Baht

Liquid paper Brand: Liquid paper Price: 55 Baht

Calculator Brand: Casio Price: 250 Baht

Photocopier Brand: Cannon Price: 150,000 Baht

In the kitchen Microwave Brand: Sharp Price: 3,200 Baht

Refrigerator Brand: Toshiba Price: 8,700 Baht

Disk rack Made From: Plastic Price: 199 Baht

Plate Made From: Plastic Price: 5 Baht

Fork, spoon, knife Made From: Stainless Brand: Horse Price: 100 Baht per set

Coffee cup Made from: ceramic Price: 10 Baht

Coffee grinder Brand: Vienna Price: 15,999 Baht

Kettle Brand: Sharp Price: 999 Baht

Dining table Brand: daiso Price: 1999 Baht

Sink stainless plate Brand: Kasemsiri Detail: 460 * 200 mm (faucets and dishwashing liquid to press a special accessory) Price: 1,500 Baht

In Bathroom Washbasin Brand: Toto Price: 3,880 Baht

Mirror Size: 90*50 Price: 105 baht

Bolt Door Price: 25 baht

Injection line 007 CR Made from ABS plastic Price: 150 baht

American standard Price: 2,450 baht

At Studio Dummy Price: 3,200 baht Amount: 7

Glass cabinet Price: 10,000 baht Size: high 1.5 meters

Shelf Price: 4,500 baht Amount: 3 From: Kanjana furniture company

Sofa Price: 35,000 baht From: Kanjana furniture company

Chair Price: 2,000 baht Amount: 2 From: Kanjana furniture company

SEIKO Office Standard Clock QXA410K S Size: 18 inch Price: 1,300 baht

Flowerpot Price: 150 baht Amount: 3

Sumsung Air-condition Price: 19,990 baht Amount: 2

Line measure Price: 15 baht

Samsung TV Price 35,000

Aquarium

Size: 18"x18"x24" Price: 5500 baht Moreya shop

CANON EOS 500D Kit Price: 27,900 baht

New ** Nikon D300S Price: 23,500 baht

Studio Lighting, Lighting Kits & Lighting Equipment Price: 57,000

Photography Light Stand Item Num.: POD-14716 Payment: T/T, L/C, Negotiable Description: Portable in design can protect flash light top of light stand with helical head... Price: 1,200

Studio Lighting Equipment Item Num.: SOD-14721 Payment: T/T, L/C, Negotiable Diameter: 560, 820 and 1,100mm5-in-1 reflector set offers choice of 5 surfaces, black, white, translucent, gold and silver Translucent disc, bate light and soft light Gold ...

Soft Light Tent Item Num.: SOD-14730 Payment: T/T, L/C , Negotiable Description: Soft light tent: 100% pure white high-duty nylon fabric professional light tent, gently diffuses the light from your light source Filters light to prevent shadows and reflections ... Price: 57,000 baht

Radio Remote Control Item Num.: ROD-14723 Payment: T/T, L/C, Negotiable Description: 12V working voltage will not damage any digital cameras Multiple selections to avoid interference from other systems Synchronization time is about 1/400 seconds Sender. Price: 22,000 baht

Camera Blowers Item Num.: COD-14424 Payment: T/T, L/C, Negotiable Description: Material: rubberIdeal tool to gently remove dust and dirt from lens or filter glass, image sensor, memory card slot, viewfinder and LCD screen on the DSLR camera Diameter: 55...

Price: 299 baht Cleaning Set Item Num.: COD-14425 Payment: T/T, L/C , Negotiable Description: Used for camera optical lens, filter and other purpose without any scratch or scar on surface Blower: can separate pollutant from dust through spurting out driving air without any... Price: 150 baht

#Logistic Management We attend on complete wedding. Our logistic management is only transport the components that will support our wedding plan such as flower, souvenir, accessory or food and beverage. We manage to be ready when we want. We prepare transportation agency to manage logistic management. We will order the products to be a part of wedding and then corporate with the transportation agency to transport the product to the wedding site. Logistic management of our company will be a less part of business. We manage the business with planning in long time. So it is possible to solve problem with logistic management. The component of the wedding was prepared before. If we have problems, we will set the second plan to manage with that problem. Our logistic management will be participation with transportation and logistics agency. It is the way to share responsibility an income to other company. #Facility management Our business is core role to make facility and convenience to customers. It is very hard work for us. We attend to facility management. We set everything and prepare convenience way to customers. We will make customer satisfaction and happiness for them. Each activity will smooth. All items will set from customer. The guests will share their activities to bride and groom. Wedding planning will not be bored. Everything that the guest and the owner want will be prepared for them. Location and accessories should be prepare and organize. It is very hard beginning from the way that guest come to wedding, their food and beverage, marriage ceremony, the ready of location, supportive of their activities, or sending the guest. The beginning to the end of wedding will be complete and convenience. We have staff that prepare to each activities. Our staff will set and solve problem in that situation. Facility management is important in our business.

-Cost of investment # Pre-operating cost More Than Life has large office that customer can contact us. We sell our product by internet, front office, brochure, and Exhibition. Our Pre-operating cost is following: Building reservation Furniture License permitted Internet and telephone setting Website design Office decorate Exhibition Reservation Equipment/tool/machine 500000 100000 50000 50000 10000 100000 25000 300000

Investment Plan The investment plan comprises primary capital needs for the foundation and operation of the business. The plan also includes initial marketing and sales promotion expenses. Investment cost in development of business Building investment Furniture Office equipment Technical equipment Software Additional equipment Total Operation cost of business Licenses Rent (3 months) Add. Prop. Expenses Development cost Leasing expenses Marketing and distribution Start promotion Online-application Employee and recruiting costs Employee recruitment Employee investment 3,000.00 43,000.00 6,000.00 4,000.00 12,000.00 11,000.00 8,000.00 5,000.00 7,000.00 34,000.00 17,000.00 45,000.00 16,000.00 10,000.00 10,000.00 132,000.00

Start-up costs Consulting Founding fee Insurance Financial costs Interest (3 months) Liquidity Total 5,000.00 21,000.00 130,000.00 2,000.00 2,000.00 1,000.00

- Management Analysis Wedding industry that is made up of multiple smaller enterprises like caterers, wedding consultants, dresses, various beauty suppliers (hair, makeup), photographers, favors/bridesmaids gifts, music, honeymoon related, etc , there are difficult to management in each part of wedding. The More than life of Wedding Planners was founded for one purpose to promote professionalism in wedding planning. This is done through membership, training courses and specialized events. A wedding is the most personal and important event in a couple‘s life and those involved have a duty to act with integrity and honesty. All members listed in our directory are vetted through our strict entrance requirements and abide by our code of ethics and, although every member is different in the way they operate, all conduct their business in a professional manner. Our wedding coordinators are here to ensure your day is magical, stress free and devoid of anxiety. They can assist with your entire plan from engagement to honeymoon or can tailor their services to include only a select number of the options listed below. Our relationship with a catalogue of loyal suppliers worldwide allows us to intensify your buying power and ensure that you get the most for your budget.

Define the wedding you are dreaming of and More than life assist you to create that dream. From site selection and contract negotiations to planning and production, Every Last Detail works of more than life to ensure that guests receive the finest service, and are left with lasting memories, there are Complete Wedding Managements, including;

* Budget planning and management * Organized planning timeline and follow through * Assistance in locating the perfect facility for ceremony and reception * Customized pre-screened vendor referrals in all categories * Attendance at vendor appointments and contract review * Schedule and attend attire selection appointments and fittings * Wedding and tabletop design * Assistance with guest accommodations, welcome baskets and transportation * Etiquette and logistics expertise * Assist with coordinating save the dates, invitations, place cards, and other stationery * Facility and table décor layouts * Vendor confirmations and complete coordination * Detailed wedding day timelines and logistics * Direct ceremony rehearsal * Wedding day coordination and on-site troubleshooting

Administrative cost

There are a number of costs associated with a More Than Life Company, and the administration costs vary according to the needs of the couple. The standard administration cost covers the following: -Salary and Commission of employee -Cost of interpreters for legal meetings, wedding ceremony and all documents -Consulting company -Musicians -Chef -Florist -Photographer -Telephone -Electricity -Tax -Etc. 10,000 20,000 50,000 30,000 50,000 15,000 7,000 8,000 1,000 50,000 300,000

The standard price for the above is 640,000 baths, but this price will be adjusted according to customer requirements.

Conclusion The Technical Feasibility Study assesses the details of how we will deliver a product or service (i.e., materials, labor, transportation, where our business will be located, technology needed, etc.).Our company thinks of the technical feasibility study as the logistical or tactical plan of how our business would like to manage in wedding of customer. When analysis do not make the mistake of trying to entice investors with staggering growth projections and potential returns on investment that only includes income (revenue) to the business. With any increase in revenue there is always an increase in expenses. Expenses for technical requirements (i.e., materials and labor) should be noted in the technical feasibility study. A technical feasibility study is an excellent tool for trouble-shooting and long-term planning. In some regards it serves as a flow chart of how our wedding company. We should also not strictly rely on feasibility study conclusions to impress an investor. The technical component serves as the written explanation of financial data because if offers you a place to include detailed information about why an expense has been projected high or low, or why it is even necessary. It demonstrates to potential investors and lenders (and in some cases, potential clients) that when have thought about the long-term needs our business will have as it grows evolve and move through our business to physically reach our market. Therefore, it is critical that the technical and financial data in our study reconcile. If other parts of our feasibility study shows growth, we will also have to project labor and other costs and the technical ability to support that growth of our company.

Chapter 5 Financial Analysis

More Than Life Company Income Statement For Month Ended of First Year Jan Revenue Cost Wedding Other party 1,500,000 500,000 4,500,000 1,000,000 2,000,000 500,000 1,500,000 1,000,000 1,500,000 1,000,000 1,500,000 700,000 1,500,000 700,000 2,000,000 1,000,000 2,500,000 1,200,000 2,500,000 1,000,000 2,500,000 1,300,000 3,500,000 1,300,000 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

- Card - Custom Profit Margin Expense Salaries Supplier Setting internet Miscellaneous

45,000 90,000 1,865,000

135,000 270,000 5,095,000

60,000 120,000 2,320,000

45,000 90,000 2,365,000

45,000 90,000 2,365,000

45,000 90,000 206,500

45,000 90,000 206,500

60,000 120,000 2,820,000

75,000 150,000 225,000

75,000 150,000 3,475,000

75,000 150,000 3,575,000

105,000 210,000 4,485,000

913,000 1,000,000 10,000 10,000

913,000 1,900,000 1,200 20,000 1,260,800

913,000 1,300,000 1,200 12,000 (93,800)

913,000 1,100,000 1,200 13,000 337,800

913,000 1,100,000 1,200 13,000 337,800

913,000 1,040,000 1,200 8,000 102,800

913,000 1,040,000 1,200 8,000 102,800

913,000 1,400,000 1,200 14,000 491,800

913,000 1,745,000 1,200 15,000 805,000

913,000 3,500,000 1,2000 14,000 646,800

913,000 1,760,000 1,200 16,000 884,800

913,000 2,360,000 1,200 18,000 1,192,800

Net income

(68,000)

*Supplier

Souvenir, Florist, Food Beverage, Musician, Location, Ritual

More Than Life Company Income Statement For Month Ended of Second Year Jan Revenue Cost Wedding Other party 2,500,000 1,100,000 7,500,000 1,500,000 3,000,000 1,30,000 2,500,000 800,000 2,500,000 800,000 2,500,000 700,000 2,500,000 700,000 3,000,000 1,100,000 3,000,000 1,200,000 2,500,000 1,000,000 3,500,000 1,300,000 4,500,000 1,400,000 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

- Card - Custom Profit Margin Expense Salaries Supplier Setting internet Miscellaneous

75,000 150,000 3,275,000

225,000 450,000 8,325,000

105,000 210,000 4,485,000

75,000 150,000 3,075,000

75,000 150,000 3,075,000

75,000 150,000 2,975,000

75,000 150,000 2,975,000

90,000 180,000 3,830,000

90,000 180,000 3,930,000

75,000 150,000 3,475,000

105,000 210,000 4,485,000

135,000 270,000 5,495,000

913,000 1,700,000 1,200 14,000

913,000 4,800,000 1,200 20,000 2,630,800

913,000 2,360,000 1,200 18,000 1,192,800

913,000 1,660,000 1,200 10,000 490,800

913,000 1,660,000 1,200 10,000 490,800

913,000 1,640,000 1,200 9,500 411,300

913,000 1,640,000 1,200 9,500 411,300

913,000 2,020,000 1,200 14,500 881,300

913,000 2,040,000 1,200 15,000 960,800

913,000 3,500,000 1,2000 14,000 646,800

913,000 2,360,000 1,200 18,000 1,192,800

913,000 2,980,000 1,200 20,000 1,580,800

Net income

646,800

*Supplier

Souvenir, Florist, Food Beverage, Musician, Location, Ritual

More Than Life Company Income Statement For Month Ended of Third Year Jan Revenue Cost Wedding Other party 2,500,000 1,100,000 7,500,000 1,500,000 3,000,000 1,30,000 2,500,000 800,000 2,500,000 800,000 2,500,000 700,000 2,500,000 700,000 3,000,000 1,100,000 3,000,000 1,200,000 2,500,000 1,000,000 3,500,000 1,300,000 4,500,000 1,400,000 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

- Card - Custom Profit Margin Expense Salaries Supplier Setting internet Miscellaneous

75,000 150,000 3,275,000

225,000 450,000 8,325,000

105,000 210,000 4,485,000

75,000 150,000 3,075,000

75,000 150,000 3,075,000

75,000 150,000 2,975,000

75,000 150,000 2,975,000

90,000 180,000 3,830,000

90,000 180,000 3,930,000

75,000 150,000 3,475,000

105,000 210,000 4,485,000

135,000 270,000 5,495,000

913,000 1,700,000 1,200 14,000

913,000 4,800,000 1,200 20,000 2,630,800

913,000 2,360,000 1,200 18,000 1,192,800

913,000 1,660,000 1,200 10,000 490,800

913,000 1,660,000 1,200 10,000 490,800

913,000 1,640,000 1,200 9,500 411,300

913,000 1,640,000 1,200 9,500 411,300

913,000 2,020,000 1,200 14,500 881,300

913,000 2,040,000 1,200 15,000 960,800

913,000 3,500,000 1,2000 14,000 646,800

913,000 2,360,000 1,200 18,000 1,192,800

913,000 2,980,000 1,200 20,000 1,580,800

Net income

646,800

*Supplier

Souvenir, Florist, Food Beverage, Musician, Location, Ritual

More Than Life Company Income Statement For Month Ended of Forth Year Jan Revenue Cost Wedding Other party 2,500,000 1,100,000 7,500,000 1,500,000 3,000,000 1,30,000 2,500,000 800,000 2,500,000 800,000 2,500,000 700,000 2,500,000 700,000 3,000,000 1,100,000 3,000,000 1,200,000 2,500,000 1,000,000 3,500,000 1,300,000 4,500,000 1,400,000 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

- Card - Custom Profit Margin Expense Salaries Supplier Setting internet Miscellaneous

75,000 150,000 3,275,000

225,000 450,000 8,325,000

105,000 210,000 4,485,000

75,000 150,000 3,075,000

75,000 150,000 3,075,000

75,000 150,000 2,975,000

75,000 150,000 2,975,000

90,000 180,000 3,830,000

90,000 180,000 3,930,000

75,000 150,000 3,475,000

105,000 210,000 4,485,000

135,000 270,000 5,495,000

913,000 1,700,000 1,200 14,000

913,000 4,800,000 1,200 20,000 2,630,800

913,000 2,360,000 1,200 18,000 1,192,800

913,000 1,660,000 1,200 10,000 490,800

913,000 1,660,000 1,200 10,000 490,800

913,000 1,640,000 1,200 9,500 411,300

913,000 1,640,000 1,200 9,500 411,300

913,000 2,020,000 1,200 14,500 881,300

913,000 2,040,000 1,200 15,000 960,800

913,000 3,500,000 1,2000 14,000 646,800

913,000 2,360,000 1,200 18,000 1,192,800

913,000 2,980,000 1,200 20,000 1,580,800

Net income

646,800

*Supplier

Souvenir, Florist, Food Beverage, Musician, Location, Ritual

More Than Life Company Income Statement For Month Ended of Fifth Year Jan Revenue Cost Wedding Other party 2,500,000 1,100,000 7,500,000 1,500,000 3,000,000 1,30,000 2,500,000 800,000 2,500,000 800,000 2,500,000 700,000 2,500,000 700,000 3,000,000 1,100,000 3,000,000 1,200,000 2,500,000 1,000,000 3,500,000 1,300,000 4,500,000 1,400,000 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

- Card - Custom Profit Margin Expense Salaries Supplier Setting internet Miscellaneous

75,000 150,000 3,275,000

225,000 450,000 8,325,000

105,000 210,000 4,485,000

75,000 150,000 3,075,000

75,000 150,000 3,075,000

75,000 150,000 2,975,000

75,000 150,000 2,975,000

90,000 180,000 3,830,000

90,000 180,000 3,930,000

75,000 150,000 3,475,000

105,000 210,000 4,485,000

135,000 270,000 5,495,000

913,000 1,700,000 1,200 14,000

913,000 4,800,000 1,200 20,000 2,630,800

913,000 2,360,000 1,200 18,000 1,192,800

913,000 1,660,000 1,200 10,000 490,800

913,000 1,660,000 1,200 10,000 490,800

913,000 1,640,000 1,200 9,500 411,300

913,000 1,640,000 1,200 9,500 411,300

913,000 2,020,000 1,200 14,500 881,300

913,000 2,040,000 1,200 15,000 960,800

913,000 3,500,000 1,2000 14,000 646,800

913,000 2,360,000 1,200 18,000 1,192,800

913,000 2,980,000 1,200 20,000 1,580,800

Net income

646,800

*Supplier

Souvenir, Florist, Food Beverage, Musician, Location, Ritual

More Than Life Company Balance Sheet Statement First Year

Jan Asset Cash Acc. Receive Inventory Ring Equipment 300,000

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

9,868,670 11,102,810 11,019,020 11,403,500 11,824,650 12,047,470 12,306,960 12,992,120 14,027,150 14,940,650 16,128,820 17,661,660 0 0 0 0 0 0 0 0 0 0 0 0

500,000

400,000

300,000

300,000

300,000

300,000

400,000

500,000

500,000

500,000

700,000

Custom Office Decorate - Furniture Accumulated Depreciation Prepaid Expense Building reserve. Exhibition reserve.

1,500,000

1,500,000

1,500,000

1,500,000

1,500,000

1,500,000

1,500,000

1,500,000

1,500,000

1,500,000

1,500,000

1,500,000

200,000 500,000

200,000 500,000

200,000 500,000

200,000 500,000

200,000 500,000

200,000 500,000

200,000 500,000

200,000 500,000

200,000 500,000

200,000 500,000

200,000 500,000

200,000 500,000

(36,670)

(73,340)

(110,010)

(146,680)

(183,350)

(220,020)

(256,690)

(293,360)

(330,030)

(366,700)

(403,370)

(440,040)

-

License permitted Website design Brochure printing Insurance

1,200,000

1,200,000

1,200,000

1,200,000

1,200,000

1,200,000

1,200,000

1,200,000

1,200,000

1,200,000

1,200,000

1,200,000

25,000

25,000

25,000

25,000

25,000

25,000

25,000

25,000

25,000

25,000

25,000

25,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000 10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

5,000 12,000 Total Asset Liabilities Acc. Payable Unearned revenue Equity Owner’s 0 0 0

5,000 12,000

5,000 12,000

5,000 12,000

5,000 12,000

5,000 12,000

5,000 12,000

5,000 12,000

5,000 12,000

5,000 12,000

5,000 12,000

5,000 12,000

13,588,000 14,985,470 14,765,010 15,012,820 15,397,300 15,583,450 15,806,270 16,554,760 17,653,120 18,529,950 19,681,450 21,377,620

0 0

0 0

0 0

0 0

0 0

0 0

0 0

0 0

0 0

0 0

0 0

0

0

0

0

0

0

0

0

0

0

0

Capital Total liabilities & equity

13,588,000 14,985,470 14,765,010 15,012,820 15,397,300 15,583,450 15,806,270 16,554,760 17,653,120 18,529,950 19,681,450 21,377,620

More Than Life Company Balance Sheet Statement Second Year

Jan Asset Cash Acc. Receive Inventory Ring Equipment 500,000

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

18,685,170 21,729,350 23,372,200 24,349,720 25,363,910 26,335,270 27,343,300 28,858,000 30,488,870 31,842,410 33,778,620 36,139,500 0 0 0 0 0 0 0 0 0 0 0 0

1,500,000

600,000

500,000

500,000

500,000

500,000

600,000

600,000

500,000

700,000

900,000

Custom Office Decorate - Furniture Accumulated Depreciation Prepaid Expense Building reserve. Exhibition reserve.

1,500,000

1,500,000

1,500,000

1,500,000

1,500,000

1,500,000

1,500,000

1,500,000

1,500,000

1,500,000

1,500,000

1,500,000

200,000 500,000

200,000 500,000

200,000 500,000

200,000 500,000

200,000 500,000

200,000 500,000

200,000 500,000

200,000 500,000

200,000 500,000

200,000 500,000

200,000 500,000

200,000 500,000

(476,710)

(513,380)

(550,050)

(586,720)

(623,390)

(660,060)

(696,730)

(733,400)

(770,070)

(806,740)

(843,410)

(880,080)

-

License permitted Website design Brochure printing Insurance

1,200,000

1,200,000

1,200,000

1,200,000

1,200,000

1,200,000

1,200,000

1,200,000

1,200,000

1,200,000

1,200,000

1,200,000

25,000

25,000

25,000

25,000

25,000

25,000

25,000

25,000

25,000

25,000

25,000

25,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000 10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

5,000 12,000 Total Asset Liabilities Acc. Payable Unearned revenue Equity Owner’s Capital 0 0 0

5,000 12,000

5,000 12,000

5,000 12,000

5,000 12,000

5,000 12,000

5,000 12,000

5,000 12,000

5,000 12,000

5,000 12,000

5,000 12,000

5,000 12,000

22,164,460 26,171,970 26,878,150 27,719,000 28,696,520 29,631,210 30,602,570 32,180,600 33,774,800 34,991,670 37,091,210 39,615,420

0 0

0 0

0 0

0 0

0 0

0 0

0 0

0 0

0 0

0 0

0 0

0

0

0

0

0

0

0

0

0

0

0

Total liabilities & equity

22,164,460 26,171,970 26,878,150 27,719,000 28,696,520 29,631,210 30,602,570 32,180,600 33,774,800 34,991,670 37,091,210 39,615,420

More Than Life Company Balance Sheet Statement Third Year

Jan Asset Cash Acc. Receive Inventory Ring Equipment 500,000

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

45,853,800 49,338,020 51,420,910 0 0 0

52,838,470 0

54,292,700 0

55,704,100 0

57,242,170 0

59,286,910 0

61,447,820 0

63,331,400 0

65,707,650 0

68,508,570 0

1,500,000

600,000

500,000

500,000

500,000

500,000

600,000

600,000

500,000

700,000

900,000

Custom Office Decorate - Furniture Accumulated Depreciation Prepaid Expense Building reserve.

1,500,000

1,500,000

1,500,000

1,500,000

1,500,000

1,500,000

1,500,000

1,500,000

1,500,000

1,500,000

1,500,000

1,500,000

200,000 500,000

200,000 500,000

200,000 500,000

200,000 500,000

200,000 500,000

200,000 500,000

200,000 500,000

200,000 500,000

200,000 500,000

200,000 500,000

200,000 500,000

200,000 500,000

(916,750)

(953,420)

(990,090)

(1,026,760)

(1,063,430)

(1,100,100)

(1,136,770)

(1,173,440)

(1,210,110)

(1,246,780)

(1,283,450)

(1,320,120)

-

Exhibition reserve. License permitted Website design Brochure printing Insurance

1,200,000

1,200,000

1,200,000

1,200,000

1,200,000

1,200,000

1,200,000

1,200,000

1,200,000

1,200,000

1,200,000

1,200,000

25,000

25,000

25,000

25,000

25,000

25,000

25,000

25,000

25,000

25,000

25,000

25,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000 10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

5,000 12,000 Total Asset Liabilities Acc. Payable Unearned revenue Equity Owner’s 0 0 0

5,000 12,000

5,000 12,000

5,000 12,000 55,767,710

5,000 12,000 51,785,270

5,000 12,000 58,560,000

5,000 12,000 60,061,400

5,000 12,000 62,169,470

5,000 12,000 64,293,710

5,000 12,000 66,040,620

5,000 12,000 68,580,200

5,000 12,000 70,544,450

48,893,050 53,340,600 54,486,820

0 0

0 0

0 0

0 0

0 0

0 0

0 0

0 0

0 0

0 0

0 0

0

0

0

0

0

0

0

0

0

0

0

Capital Total liabilities & equity

48,893,050 53,340,600 54,486,820

55,767,710

51,785,270

58,560,000

60,061,400

62,169,470

64,293,710

66,040,620

68,580,200

70,544,450

More Than Life Company Balance Sheet Statement Forth Year

Jan Asset Cash Acc. Receive Inventory Ring Equipment 500,000 70,412,160 0

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

74,426,420 0

77,039,350 0

78,896,950 0

80,881,220 0

82,822,860 0

84,810,770 0

87,205,550 0

89,716,500 0

91,950,120 0

94,766,410 0

98,007,370 0

1,500,000

600,000

500,000

500,000

500,000

500,000

600,000

600,000

500,000

700,000

900,000

Custom Office Decorate - Furniture Accumulated Depreciation Prepaid Expense Building reserve. Exhibition reserve.

1,500,000

1,500,000

1,500,000

1,500,000

1,500,000

1,500,000

1,500,000

1,500,000

1,500,000

1,500,000

1,500,000

1,500,000

200,000 500,000

200,000 500,000

200,000 500,000

200,000 500,000

200,000 500,000

200,000 500,000

200,000 500,000

200,000 500,000

200,000 500,000

200,000 500,000

200,000 500,000

200,000 500,000

(1,356,790)

(1,393,460)

(1,430,130)

(1,466,800)

(1,503,470)

(1,540,140)

(1,576,810)

(1,613,480)

(1,650,150)

(1,686,820)

(1,723,490)

(1,760,160)

-

License permitted Website design Brochure printing Insurance

1,200,000

1,200,000

1,200,000

1,200,000

1,200,000

1,200,000

1,200,000

1,200,000

1,200,000

1,200,000

1,200,000

1,200,000

25,000

25,000

25,000

25,000

25,000

25,000

25,000

25,000

25,000

25,000

25,000

25,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000 10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

5,000 12,000 Total Asset Liabilities Acc. Payable Unearned revenue Equity Owner’s Capital 0 0 0 73,011,370

5,000 12,000 77,988,960

5,000 12,000 79,665,220

5,000 12,000 82,706,150

5,000 12,000 83,223,750

5,000 12,000 85,238,520

5,000 12,000 87,189,960

5,000 12,000 89,648,070

5,000 12,000 92,122,350

5,000 12,000 94,219,300

5,000 12,000

5,000 12,000

97,198,920 100,603,210

0 0

0 0

0 0

0 0

0 0

0 0

0 0

0 0

0 0

0 0

0 0

0

0

0

0

0

0

0

0

0

0

0

Total liabilities & equity

73,011,370

77,988,960

79,665,220

82,706,150

83,223,750

85,238,520

87,189,960

89,648,070

92,122,350

92,122,350

97,198,920 100,603,210

More Than Life Company Balance Sheet Statement Fifth Year

Jan Asset Cash Acc. Receive Inventory Ring Equipment 500,000 100,351,000 0

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

104,715,300 0

107,678,270 0

109,975,910 0

112,310,220 0

114,601,700 0

116,929,850 0

119,764,670 0

122,715,660 0

125,389,320 0

18,645,650 0

13,236,650 0

1,500,000

600,000

500,000

500,000

500,000

500,000

600,000

600,000

500,000

700,000

900,000

Custom Office Decorate - Furniture Accumulated Depreciation Prepaid Expense Building reserve. Exhibition reserve.

1,500,000

1,500,000

1,500,000

1,500,000

1,500,000

1,500,000

1,500,000

1,500,000

1,500,000

1,500,000

1,500,000

1,500,000

200,000 500,000

200,000 500,000

200,000 500,000

200,000 500,000

200,000 500,000

200,000 500,000

200,000 500,000

200,000 500,000

200,000 500,000

200,000 500,000

200,000 500,000

200,000 500,000

(1,796,830)

(1,833,500)

(1,870,170)

(1,906,840)

(1,943,510)

(1,980,180)

(2,016,850)

(2,053,520)

(2,090,190)

(2,126,860)

(2,163,530)

(2,200,200)

-

License permitted Website design Brochure printing Insurance

1,200,000

1,200,000

1,200,000

1,200,000

1,200,000

1,200,000

1,200,000

1,200,000

1,200,000

1,200,000

1,200,000

1,200,000

25,000

25,000

25,000

25,000

25,000

25,000

25,000

25,000

25,000

25,000

25,000

25,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000

4,000 10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

10,000

5,000 12,000 Total Asset 102,510,170

5,000 12,000 111,504,800

5,000 12,000 109,864,100

5,000 12,000 115,838,750

5,000 12,000 114,322,710

5,000 12,000 116,577,520

5,000 12,000 118,869,000

5,000 12,000 121,767,150

5,000 12,000 124,681,470

5,000 12,000 127,218,460

5,000 12,000 130,638,120

5,000 12,000 134,,482,450

Liabilities Acc. Payable Unearned revenue Equity Owner’s Capital 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Total liabilities & equity

102,510,170

111,504,800

109,864,100

115,838,750

114,322,710

116,577,520

118,869,000

121,767,150

124,681,470

127,218,460

130,638,120

134,482,450,

More Than Life Company Cash Flow Statement First Year

Jan Cash flow from operating Cash beginning Net income Prepaid expense Depreciation
10,000,000 (68,000) (100,000) 36,670

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

9,868,670 1,260,800 (100,000) 73,340 11,102,810

11,102,810 (93,800) (100,000) 110,010 11,019,020

11,019,020 337,800 (100,000) 146,680 11,403,500

11,403,500 337,800 (100,000) 183,350 11,824,650

11,824,650 102,800 (100,000) 220,020 12,047,470

12,047,470 102,800 (100,000)

12,306,960 491,800 (100,000)

12,992,120 805,000 (100,000) 330,030 14,027,150

14,027,150 646,800 (100,000) 366,700 14,940,650

14,940,650 884,800 (100,000) 403,370 16,128,820

16,128,820 1,192,800 (100,000) 440,040 17,661,660

256,690 12,306,960

293,360 12,992,120

Total operating Cash flow from investing Equipment Custom Office decorate Furniture

9,868,670

0

0

0

0

0

0

0

0

0

0

0

0

0 0

0 0

0 0

0 0

0 0

0 0

0 0

0 0

0 0

0 0

0 0

0 0

Total Equipment Cash flow from financial Financial cost
Interest (3 months)

0

0

0

0

0

0

0

0

0

0

0

0

0 0 0 9,868,670

0 0 0 11,102,810

0 0 0 11,019,020

0 0 0 11,403,500

0 0 0 11,824,650

0 0 0 12,047,470

0 0 0 12,306,960

0 0 0 12,992,120

0 0 0 14,027,150

0 0 0 14,940,650

0 0 0 16,128,820

0 0 0 17,661,660

Total financial Total cash flow

More Than Life Company Cash Flow Statement Second Year

Jan Cash flow from operating Cash beginning Net income Prepaid expense Depreciation
17,661,660 646,800 (100,000) 476,710

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

18,685,170 2,630,800 (100,000) 513,380 21,729,350

21,729,350 1,192,800 (100,000) 350,050 23,372,200

23,372,200 490,800 (100,000) 586,720 24,349,720

24,349,720 490,800 (100,000) 623,390 25,363,910

25,363,910 411,300 (100,000) 660,060 26,335,270

26,335,270 411,300 (100,000) 696,730 27,343,300

27,343,300 881,300 (100,000) 733,400 28,858,000

28,858,000 960,800 (100,000) 770,070 30,488,870

30,488,870 646,800 (100,000) 806,740 31,842,410

31,842,410 1,192,800 (100,000) 843,410 33,778,620

33,778,620 1,580,800 (100,000) 880,080 36,139,500

Total operating Cash flow from investing Equipment Custom Office decorate Furniture

18,685,170

0

0

0

0

0

0

0

0

0

0

0

0

0 0

0 0

0 0

0 0

0 0

0 0

0 0

0 0

0 0

0 0

0 0

0 0

Total Equipment Cash flow from financial Financial cost
Interest (3 months)

0

0

0

0

0

0

0

0

0

0

0

0

0 0 0 18,685,170

0 0 0 21,729,350

0 0 0 23,372,200

0 0 0 24,349,720

0 0 0 25,363,910

0 0 0 26,335,270

0 0 0 27,343,300

0 0 0 28,858,000

0 0 0 30,488,870

0 0 0 31,842,410

0 0 0 33,778,620

0 0 0 36,139,500

Total financial Total cash flow

More Than Life Company Cash Flow Statement Third Year

Jan Cash flow from operating Cash beginning Net income Prepaid expense Depreciation
36,139,500 646,800 (100,000) 916,750

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

45,853,800 2,630,800 (100,000) 953,420 49,338,020

49,338,020 1192,800 (100,000) 990,090 51,420,910

51,420,910 490,800 (100,000) 1026,760 52,838,470

52,838,470 490,800 (100,000) 1,063,430 54,292,700

54,292,700 411,300 (100,000) 1,100,100 55,704,100

55,704,100 411,300 (100,000) 1,136,770 57,242,170

57,242,170 881,300 (100,000) 1,173,440 59,286,910

59,286,910 960,800 (100,000) 1,210,110 61,447,820

61,447,820 646,800 (100,000) 1,246,780 63,331,400

63,331,400 1,192,800 (100,000) 1,283,450 65,707,650

65,707,650 1,580,800 (100,000) 1,320,120 68,508,570

Total operating Cash flow from investing Equipment Custom Office decorate Furniture

45,853,800

0

0

0

0

0

0

0

0

0

0

0

0

0 0

0 0

0 0

0 0

0 0

0 0

0 0

0 0

0 0

0 0

0 0

0 0

Total Equipment Cash flow from financial Financial cost
Interest (3 months)

0

0

0

0

0

0

0

0

0

0

0

0

0 0 0 45,853,800

0 0 0 49,338,020

0 0 0 51,420,910

0 0 0 52,838,470

0 0 0 54,292,700

0 0 0 55,704,100

0 0 0 57,242,170

0 0 0 59,286,910

0 0 0 61,447,820

0 0 0 63,331,400

0 0 0 65,707,650

0 0 0 68,508,570

Total financial Total cash flow

More Than Life Company Cash Flow Statement Forth Year

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Cash flow from operating Cash beginning Net income Prepaid expense Depreciation
68,508,570
646,800 (100,000) 1,356,790 70,412,160 2,630,800 (100,000) 1,393,460 74,426,420 77,039,350 78,896,950 80,881,220 82,822,660 84,810,770 87,205,550 89,716,500 91,950,120 94,766,410 98,007,370 74,426,420 1,192,800 (100,000) 1,430,130 77,039,350 490,800 (100,000) 1,466,800 78,896,950 490,800 (100,000) 1,503,470 80,881,220 411,300 (100,000) 1,540,140 82,822,660 411,300 (100,000) 1,576,810 84,810,770 881,300 (100,000) 1,613,480 87,205,550 960,800 (100,000) 1,650,150 89,716,500 646,800 (100,000) (100,000) 1,723,490 1,686,820 1,760,160 (100,000) 91,950,120 1,192,800 94,766,410 1,580,800

Total operating Cash flow from investing Equipment Custom Office decorate Furniture

70,412,160

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

Total Equipment Cash flow from financial Financial cost
Interest (3 months)

0

0

0

0

0

0

0

0

0

0

0

0

0 0 0 70,412,160

0 0 0 74,426,420

0 0 0 77,039,350

0 0 0 78,896,950

0 0 0 80,881,220

0 0 0 82,822,660

0 0 0 84,810,770

0 0 0 87,205,550

0 0 0 89,716,500

0 0 0 91,950,120

0 0 0 94,766,410

0 0 0 98,007,370

Total financial Total cash flow

More Than Life Company Cash Flow Statement Fifth Year

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Cash flow from operating Cash beginning Net income Prepaid expense Depreciation
98,007,370 646,800 (100,000) 1,796,830 100,351,000 2630,800 (100,000) 1,833,500 104,715,300 107,678,270 109,975,910 112,310,220 114,601,700 116,929,850 119,764,670 122,715,660 125,389,320 128,645,650 132,326,650 104,715,300 1,192,800 (100,000) 1,870,170 107,678,270 490,800 (100,000) 1,906,840 109,975,910 490,800 (100,000) 1,980,180 1,943,510 2,016,850 2,053,520 2,090,190 2,126,860 2,163,530 2,200,200 112,310,220 411,300 (100,000) 114,601,700 411,300 (100,000) (100,000) (100,000) (100,000) (100,000) (100,000) 116,929,850 881,300 119,764,670 960,800 122,715,660 646,800 125,389,320 1,192,800 128,645,650 1,580,800

Total operating Cash flow from investing Equipment Custom Office decorate Furniture

100,351,000

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

Total Equipment Cash flow from financial Financial cost
Interest (3 months)

0

0

0

0

0

0

0

0

0

0

0

0

0 0 0 100,351,000

0 0 0 104,715,300

0 0 0 107,678,270

0 0 0 109,975,910

0 0 0 112,310,220

0 0 0 114,601,700

0 0 0 116,929,850

0 0 0 119,764,670

0 0 0 122,715,660

0 0 0 125,389,320

0 0 0 128,645,650

0 0 0 132,326,650

Total financial Total cash flow

Chapter 6 Risk Management

Chapter 6: Risk Management The aim of risk management is to safeguard business as well as a good financial position and operating profit and helps to prevent these claims but a good risk should to provides increased productivity and reduced errors. Business risk is a circumstance or factor that may have a negative impact on the operation or profitability of a given company. Sometimes referred to as company risk, a business risk can be the result of internal conditions and external conditions that may be evident in the wider business community. More Than Life is a new business that may have risk but we will use the appropriate strategies to measure and analyze risk both external and internal that will be threat to effect and occur in order to ensure the business can expand and develop in positive way and we will solve problem in which positive to our. External Forces External forces is factor that will make problem and affect to business such as political, economic, social, technology, customer want and need and, etc, these are may occur that we cannot expect but we can protect, adjust and improve business when problem occur in order to still have company. 1. Political In side of political that about of regulation that may have problem with limit age to marriage, this is a little bit that may affect to our company because of our target market is not group of teenager and who is love in same sex, for Thai regulation is not allow them to register a marriage certificate but they can contract. For this case, it affect in a little bit but in positive. Inside of politic, now is a big problem of Thailand, there are conflict between red shirt and yellow shirt, problem in south 3 provinces and, etc to make tourist who want to marriage in Thailand change to other country. For above problem, that may risk to wedding company in a little bit and our cannot to control or change the regulation but we still to promote and set some promotion for who love in same sex for increase sale

2. Economy Economic has an influence to worldwide and is main factor that affect directly especially the business. Economic is an indicator to predict such as income, GDP, standard of living, and growth rate of business. If occur economic problem or income reduce, people will increase more carefully to spend money many businesses will lose of sale, that may risk to small and new business and may risk to our business. While the economy has impacted our business, More Than Life will setting strategy to increase sale in save concept using advertising placements in wedding publications is an expense that clients have been cutting back on to save money and we will increase to promote before wedding festival and setting low cost wedding package in during non wedding festival. Although we set package in low cost, service quality will not low. More Than Life will decrease weakness by increase strength by offer the high quality and variety of product and service and increasing the reliable and satisfaction to customer for to spread word of mouth. This is a way to protect new competitor and to win exiting competitor. So, More Than Life assures that we can expand market and make a lot of profit in early. 3. Social Thailand is a developing country will has many classes of people that may has different in living, fashionable, education and ,etc that mean people will has different about want and need in products and services which relate in price, that we can see many companies has many products line to offer customer in all classes. For Thai wedding is the same, if groom and bride want to wear Thai suites in morning and ware wedding dresses in evening that wedding company should have many products and services to offer customer when their need, if we can not to response customer need they will change to other that we will lose of sale and money. For this reason may risk to our business if we can not to response their need. For above situation, More Than Life will not make it occur by search and collect information of customer need in all classes and use it to apply with our products and services and make differentiation such as dresses, we will offer in luxury, classic, and, etc and divide into Thai style, American style, Korean style and, etc in order to attract customer in all classes and although our company look like a luxury wedding company that is not refer to only high class, that we will set low price and medium price and do not make different in

service between high and low price for make customer satisfaction. If our company has more options in products and services and reputation than other means many customers will want to use our services, after that we will have a lot of money and can expand market. 4. Technology Technology is an important factor in all of business such as telecommunication, internet, and other equipment that makes many businesses and people save time and money but now technology is rapidly changing. For some business, technology in equipment is an important thing for produce goods but it may use a lot of capital to invest, the business should to careful for spending money. For wedding business devices are computers, cameras, storage devices, and other software for photo retouching and, etc, these are very important for wedding business. When changing in technology it can make better technical and more efficiency. For this reason, it may risk to our business. More Than Life will update the news and to find information about development and changing in technology to learn and adjust with our company to be an efficiency and to serve service about media in faster and short time in order to make customer satisfaction in time and quality products and services. 5. Competitive Bangkok is a metropolis and a city of youth and working people, that have many entrepreneurs and many new competitors want to launch wedding company because Bangkok has more target market. Due to high competition, wedding company will try to be all inclusive in products and services that may hard for invest in small business. Moreover the reliable, reputation, professional and varieties of products and services are competitive advantage for big company that may risk to our new company and will effect to amount of customer and lose of sale. So, More Than Life must to use competitive advantage and increase our strength that mean to offer and serve products and service in higher and better than competitors and to search and study strength and weakness of competitors and make our products and services in differentiation and use marketing mix or 4Ps to analyze our company and use it in appropriate and efficiency. After that we think, our company can make more customer satisfaction than other, that is a way to spread word of mouth when customers are satisfaction and we will be an efficiency wedding company.

When our company has reputation, reliable, professional and varieties of products and services we think, we can make a lot of customer satisfaction that mean we can make a lot of sale and profit. 6. Need and Want Need and want of people will change when social, lifestyle, attitude, time, trend, and, etc has change. Many people has different need of products and services that up to useful, fashionable and price, like a trend of wedding dress it will change in every year, then products must to add more and up to date in all time. So it risk to our company in directly. More Than Life will manage risk by keep the old to adjust to be a new one and fashionable for save money and we still to offer more choice by add more products in every season if it necessary for save money.

Internal Forces Internal force is factor that may occur in organization by executive and operating in an organization but it can control and solve when it occur, these cause may risk to our company. 1. Employee Who have some grudge against the company and college and have malicious intentions in creating a situation adverse to business operations. For this situation, manager or supervisor should to reconcile with them and to investigate and judge the problem and punish to who is bad. 2. Operating This is a risk arising from execution of a company's business functions such as fraud risks, mistake of working. It often occurs in marketing and accounting department. For employee fraud it like a cheating, the employee may lose in their working time or not working in full time or cheating in accounting to fraud money. For these reason may risk to our sale and lose of money. From above situation, we will set an auditing to audit in each department and to keep and check working record of employees and to warning for who less in work and to support who work in better and honest to company. 3. Human Resource The business success depends on its professional staff. The availability of qualified professionals is an important factor for the growth and profitability of the business, and if low carefully in recruitment employee, the company will has low quality of products and services; company may lose of sale and profit. More Than Life will careful about recruitment and send them to training before to start working and motivate employee to work in qualification and make customer satisfaction by give bonus or holiday for who best working from colleague.

4. Time Time management is an important factor for all who do business and on time is important for employee, delivery, meeting, and, etc. When they are not on time it may affect to another part, it may risk to our reputation if product is delay of delivery, it may risk to our reputation and reliable of company and our sale may decrease. More Than Life will solve time management by arrange it in clearly and for delay in delivery to customer we will tell to customer in truly and apologize to them and to change time arrange and when products has come in, we will give an extra gift or some discount. For employee late, we will punish them by warning and after will decrease salary. For customer not on time or forget time, we will call to them before 1 day to confirm about an appointment. These are threat of business if it occurs, it will decrease of sale and money of company, we will make it occur or make in less.

Chapter 7 Summary

Chapter 7: Summary of project feasibility study A wedding organizer business offers an opportunity to earn an excellent income, as well as the pride and self-satisfaction of business ownership, while doing something you already enjoy. It is a great business for those who love weddings and who are highly organized. It is also a natural progression for those already in the wedding industry - people who are currently operating bridal boutiques, wedding stores, floral services, catering companies, and reception venues. A wedding organizer has the role of a planner, facilitator, mediator, money manager, artisan and organizer of all parties concerned. Wedding planners can do just about everything. Duties can include setting up appointments, offering etiquette advice, mailing invitations and recording responses, coordinating the decorations, negotiating contracts, and attending to many other details. Wedding planner is the team that can develop their skills in other structures. We service to the customer who want to rent the dresses or who want to have the creative for any occasion beside of wedding planner. It is the way that the investors will have the benefit from this business. Wedding planner is the opportunities to meet with many agencies. Market condition is the way that company can learn from this business. When we success in wedding planner, we will have chain or franchise for this business. It is the ways to increase the potential of the business and up the business to be greater from common. There are many agencies that involve with wedding planner. The business will connect with the agencies. Sometime we can manage the agencies business with ourselves. More Than Life will offer you the best several of wedding style by tailors made method. Thai weddings, Buddhist Weddings and marriages, and Christian marriages at a Venue are your choices from Church to Beach, Waterfall and Hotel. Marriage services in Thailand for overseas Brides and Grooms and for Thai ladies marrying, we can arrange all types of wedding from Buddhist Ceremonial and Thai Marriages and Wedding Services through to Christian wedding service at a venue of the customer choices. More Than Life will use many of styles to attract the customer use our services. More Than Life is entering its a few year of operation. Through market research including focus groups, it appears the idea will be well received and marketing is now crucial for developing visibility. The store offers wedding dresses and accessories for rent. The basic market need is the ability to rent wedding dresses as opposed to the customary practice of having to purchase them for only one day. The wedding scenario in Thailand is more than

just getting married. The exotic destinations, Thailand have the important attractions that successful usage of these places in the form of Imaginative weddings. The change is visible in the middle class who want the flavor and ambience of elite weddings. Seeing the world around they too are spending and want the best available. It sort of coincided with the rise in disposable incomes of the rich and upper middle Thai class and over the years weddings have become inspirational. More Than Life consider the strategies of the firm's competitors. While in highly fragmented commodity industries the moves of any single competitor may be less important, in concentrated industries competitor analysis becomes a vital part of strategic planning. Occasions are in a unique position of competition. Wedding planners compete against hotels with banquet facilities, other event planners both on the large and small scale, persons within an organization who are assigned the task of organizing an event, and people who wish to organize their own events without the benefit of assistance. The benefits and drawbacks of each of our competitors, as compared with the services we offer, are hardly a match in quality and price. More Than Life will leverage its competitive edge to achieve the desired positioning. More Than Life's competitive edge will be based on two factors, specialization and strategic relationships. More Than Life will be specializing in many distinct areas of corporate planning. While specializing essentially precludes More Than Life participating in some other market niches, it allows the company to excel in serving its chosen markets. Promotion will be used including website, partnership/networking, and participation at various trade shows. We use technology to be promoting our business through many websites. Also we offer sale promotion for our customer at least twice a year. We bring technology to complete our plan. Technology can help to be convenience when we show the entertainment and pleasure situation. A wedding is the most personal and important event in a couple‘s life and those involved have a duty to act with integrity and honesty. All members listed in our directory are vetted through our strict entrance requirements and abide by our code of ethics and, although every member is different in the way they operate, all conduct their business in a professional manner. Our wedding coordinators are here to ensure your day is magical, stress free and devoid of anxiety. They can assist with your entire plan from engagement to honeymoon or can tailor their services to include only a select number of the options listed below. More Than Life is a new business that may have risk but we will use the appropriate strategies in

order to ensure the business can expand and develop in positive way and we will solve problem in which positive to our. Thailand is a developing country will has many classes of people that may has different in living, fashionable, education and ,etc that mean people will has different about want and need in products and services which relate in price, that we can see many companies has many products line to offer customer in all classes. It can show the way to increase the customers in the business. More Than Life must to use competitive advantage and increase our strength that mean to offer and serve products and service in higher and better than competitors and to search and study strength and weakness of competitors and make our products and services in differentiation and use marketing mix or 4Ps to analyze our company and use it in appropriate and efficiency. More Than Life is the interesting business that the investor should to invest, because there are already to prepare and the investor will have the benefits from the business. There are many chains that begin from this business. It is the opportunity that the investors should have and it was supported by many organizations such as government. We make sure that the investor will have the profit from More Than Life

Reference
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