1

2
DécorPottery

PresentTo

Aj.Chaiyawat Thongintr

By

1.Worazana Horprayoon 5031207114
2.Angkana Nantachai 5031207132
3.Akepailin Wainum 5031207136
4.Thanyalak Ruamtham 5031207142
5.Nitra Nilsawit 5031207144
6.Preyanee Kityanurak 5031207147
7.Suphachet Simma 4931207109

Hospitalityindustrymanagement
Section01

Projectfeasibilityandstudyevaluation
Semester1/2552
MaeFahLuangUniversity

3

Preface

Thisreporthasobjectiveforstudyaboutprojectfeasibilityandtopracticefor
planningmarketing,financial,tosurvey,andstudybeforedoabusiness.Thisreporthas
contentaboutdetailofcompany’snameandhistoryandinformationanalysis,Thisreport
willexplainwithexhaustively,forthereaderseeandconsiderbeforedoabusinessand
forus,toknowhoetodobusiness.AndthelastwehavetosayingThankyoufor
Aj.ChaiyawatThongintrforhisgoodadvicethatmakesthisreportsucceeds.Wehope
thisreportisusefulforreadermoreorlessandiftherehasanythingnotcompletely,we
areapologizingforthattherein.

Manipulator

4
Content

Introduction

-BackgroundandSignificanceoftheProject 1
-ProjectObjective
-BenefitsofProject
-Activities/TimeFrame

IndustryProfile 10

-NatureofIndustry
-SituationofIndustry
-Product/Service(inGeneral)
-Vision
-Mission
-Strategy

MarketFeasibilityStudy 16

-MarketAnalysis
-GeneralEnvironmentAnalysis
-CompetitionAnalysis(3CAnalysis)
-CompetitorAnalysis
-CustomerAnalysis
-CompetitiveAnalysis
-STPAnalysis
-MarketingMixStrategy
-SalesForecast/ProfitEstimation
-MarketingExpenses
-Conclusion

TechnicalFeasibilityStudy 28

- ProductionandOperationsAnalysis
-ProductCharacteristics
-Production/ServicesProcess
-Location
-FacilityLayout
-Machine/Tools/Equipments
-LogisticsManagement
-FacilityManagement
-Machine/Tools/Equipments

5

-CostofInvestment
Pre-OperatingCost
-InvestmentCost
Land
Buildings
Equipments
Tools
Depreciation
-OperatingCost
RawmaterialCost
DirectLaborCost
Overhead
-ManagementAnalysis
AdministrationCost
-Conclusion

FinancialAnalysis 60

- Profit/LossStatement
- CashFlow
- BalanceSheet
- AllfinancialStatementsareinmonthlybase.
-
RiskManagement 64

Riskmanagement
Externalrisk
Internalrisk
FiveforceAnalysis
Riskanalysis
Thewaytoreducerisk

Summary 71

Appendix 75

6
DecorPottery

Introduction

Background

DécorPotteryproducetheceramicsplantpot.Wouldnotdenythatcurrentaffairs
ofthehomefurnishingsstoreatypeofceramicsisabusinessthatisbecomingpopular.
Whoareinteresttoopenalargebusiness,buthowtheshopsuccessfullyandhavea
uniquesellingpointwiththeirownideasanddesign.Acombinationofmaterialsand
deviceswithuniquehomefurnishings.Weproduceplantpotashomedecorativebecause
itsstyleisverymodernandsuitablefornewgenerationpeople.
FromthefinancialinformationExportofceramicsinThailandfivemain
categories.2551(January–November) foundthatthevalueof15,018.08millionbaht,
downfromthepreviousyear.2550duringthesameperiod3.69percentwhencombined
withotherproducts,ceramicsandfoundthattheyear2551(January-November) thetotal
value.29.604.35millionbath,anincreaseoverthesameperiodin2550percent.When
consideringeachtypefoundin2551(January.-November.)Consumerdinnerware(dishes
madeofceramic)isthemostexportvaluecomparedwithotherproducts.Exports
accountedfor17percentofallexportceramic,followedbythebathroom,tilefloor.
Motionsweartwistoffthewallandc,giftandjewelry,withthepowerandLoktgwi
14,13,3and3percent.Respectivelyotherceramicproductsaccountedfor50percent
(thechart1)theexportmarketofThaiceramicsin2551(January.-November)foundthat
Japanesemarket.Thailandexportsthemostis13,182.6millionbaht. Industry
manufacturingthetypeofthedecorativeinThailand,mostlaboristhemainpolicy,
particularlyskilledworkersbecauseofproduction.Thiscategoryrequirestheabilityto
manufactureproducts,designpatterns.Mostentrepreneurslooktosmallandmedium-
sizedfactories.Indicatedceramicsdecorativeispopularinthepresent.Anditwasthe
interestbusiness,sodécorpotterycreatenewproductdesigntocustomerforupthe
ceramicsmarketinThaihaveabilitytocompeteasmuchaspossible.
Wedecidetodolearnaboutthisproductbecauseweinterestedinthedecorative.
Nowadaystherearemanyplacesthatneedtodécor;howeverthehotel,coffeeshop,
restaurantandothers,plantpotarethepopularequipmentthattheyconsider.Company
thatproducethepotarequiteabit,someofthemaretheexportcompanyespeciallypot,
notincludingothersCeramicsCompanythathavepotintheirproduct.Indicatedthat
therearemanycompetitivemarkets,tobethenewcompetitorisdifficult,sowecreate
theideathatdifferentfromothersandinteresting,highclassandvaluablebutdoesn’t
expansive,becausewemakeitbyceramics.Therearemany companiesthatproduce
plantpot,andthereislittlecompanytoproducethelookstrange product.Thatisthe
initiativeofinspirationtocreateideatolearnaboutthefeasibilityofthisproduct.
DécorPotterynotcreatetheordinalproduct,doesn’tordinalplantpot,notinthegarden,
notonlyshowandplant,butwehavemorefunctioninthemodernstyle.Generallywe
plantinthepotandtakewatertothem,sowethinkthat”Howgreatifplantpotwatering
themselves”and“Howgreatifplantpotnotonlyforplant”.

7
Objective


-Tolearnaboutintendancetogrowingandpossibilityofpotteryceramicsbusiness.
-Tolearnaboutcustomersbehaviorandinterestofcustomersaboutceramicspottery.
-Tolearnaboutfinancialinformationofceramicsbusiness.

Projectbenefit

-Knowaboutthegrowingandpossibilityofpotteryceramics.
-Knowaboutcustomer’sbehaviorandinterestofcustomersaboutpotteryceramics.
-Knowaboutfinancialinformationofceramicsbusiness.

8
Procedure

1. MeetingandmakingDecisionsaboutbusinessprojectandbackground,objective
andresult.
2. Projectplanning.Setvision,Missionandpositionthatwewillbeandsetthe
strategy.
3. MarketanalysisandBudgetingcost,thingaboutEnvironment,political,
Economy,SocialandTechnology
4. Thinkaboutproductcharacteristicandpreparematerial,machine,equipment,etc,
tomaketheproductandcontactthesupplier.Afterthatproduceproduct.
5. Controllingprocess
6. Financialstatementanalyzing
7. Promotinganddistributetheproduct.

TimeFrame

2-18
Gantt Chart
A
B
C
D
E
F
G
Current week
Completed
Incompleted
9
A:MeetingandmakingDecisionsaboutbusinessobjective
B:Projectplanning
C:Marketanalysis
D:Technicalfeasibilitystudy
E:Financialanalysis
F:Riskmanagement
G:Summary

Organizer

1.Ms.Worazana Horprayoon
2.Ms.Angkana Nantachai
3.Ms.Akepailin Wainum
4.Ms.Tanyalak Ruamtham
5.Ms.Nitra Nilsawit
6.Ms.Preeyanee Kityanurak
7.Mr.Suppachet Simma

10
IndustryProfile
Historyofproduct

SinceRattanakosinperiod1reigntimesbeginstorestorebutbeorderingfrom
ChinabygivetheThaiartisttodrawThaipaintingand sendThaitechniciangotocontrol
designwritingalso.Thepotterythatorderthemostareadish,bowl,earthenjar,a
spittoonandacup,designthatwritetoistheThaipaintingandwriteacoloroncupwhite
ground,writenameofThaiporcelainwithdesignsinfivecolorsexamplewriteacoloron
cupgroundsuchasdrawgaruda,Leo,andthefigureofdevaappearthathavetheskillful
moreAyudhyatime.
2reigntimestheThaiartisthavethrivesinskillfulmoreandmorethepotterythat
orderfromChinaasaresultthinktoadjustshape,designandhavenewdesignsuchas
rosedesign,chinadesignsuchaschinaflowerdesign,Leodesign,thenbringtoadjustto
suitwithfavorofThaibyusegoldcolortowriting.CupofThailandthatveryfavoristhe
cupthatorderfrom2reignwhichcallofSom-dej-phra-sri-soo-ri-yenbecauseshewas
orderbyown.
3reigntimeshavetheorderinggoodsfromtheforeigncountriesasmuchas
necessarybutHisMajesty caretorestorethepotteryinthecountrythatistosayhecare
todotheglazedtileroof,whichisthedecorationsbyusedthekilnlikeTu-Rieng.
4reigntimesbecauseofThaienvoywhichwenttoChinaatB.E.2395 wasrobby
criminalthenhavenosendingThaienvoygoestotheChinaagain andhavenosending
technicianThaigotolookarounddoingpotteryalso.ThepotteryfromChinawas
orderingbyThaimerchantthenthedesignofpotteryisporcelainthenthepotteryfrom
ChinaareporcelaindesignandmostlydrawingdesignfromChina.
5reigntimeswhichinthetimeofveryprogress.Theeducationaboutacademic
matterofthenexpandextensivelythepotterythatordertocomeintradeinThailand,
thereisbothofChinese,JapanandtheEurope.Inthisperiodadmiretouseanddesignof
EuropebuttheordertodoaretheThaishapeasforfromJapanmostlywerethecrockery
anddecoration inorderthatbecauseJapanbeginstocopyofChineseandinthattimein
Thailandhasdoingespecialdesignwritingonthepotteryonly.
6reigntimesThailandbeginstohaveafactorytoproducesakindofpottery
whicharecomplexionrough,suchas,pot,bigjar,abasinandanearthenjar,which,
thereisbothofakindcoatsanddon'tcoat.
7reigntimesB.E.2475afterhasadministrationchange,thegovernmentwilltryto
resuscitateNationaleconomy,bypermitindustryentrepreneurmoreandmore.
thepotteryistheoneindustry,thathaveencourage,andhavepersontakeaninterest
pretendtheindustryinafamily,intheNorth,northeast,andcenterpart,theproducts
thatcanproduceatthattimeis,bigjar,basin,andanearthenjar,goodcomplexion
productsthatcanproduceareusetherawmaterialfromtheforeigncountries.
8reigntimesand9reigntimes(Atpresent)engaginginbusinesspottery
industryor,theceramicindustry,if,willgiveeffectivegoodmustlivethetheoryand
theTechnologyattend,assemblewiththequalityoftherawmaterialthatuse.
developmenttheceramicindustryinthepartoftheacademicandtheTechnologyin
Thailand,DepartmentofScienceService,scienceministry,theTechnologyandthe
energy,contributetogreatlyinyearB.E.is2478 DepartmentofScienceService,get
beginoperateaboutthepottery ,laterinyear,B.E.2479havestartedpersonnel
developmentsaboutthepotterybysendingstaffsgoestotakethetraining intheforeign
11
countriesalreadycomesbacktodevelop thepersonnelofgovernmentacademic
departmentandtheTechnologyandgetdotheeducationresearchestherawmaterialby
research,analysesandtest andgetdotheeducationresearchestherawmaterial,bythe
patrol,analyze,andtest,therawmaterialisincountry,suchas,marlandkindstone
thatusedopotteryproductsfromtheresearchandtheanalysisresearch,Thailandhas
rawkindgoodalargeamountmaterial,canusedokindofgoodpottery,causehavethe
investmentbuildspotteryfactorygoesup
AtB.E2503BoardofInvestment,(BOI)getthenoticetosupportandencourage
theinvestmentinceramicindustrybusiness,thus,inyearB.E.25082503thenhave
ceramicfactoryhappen8placeswhichreceiveacardencouragestheinvestment.The
productsthatproducetohavethetile,thetilecoversthewall,mosaictile,andthe
sanitarywareatthisB.C.2508.AcouncildevelopstheeconomyandNationalPrime
Minister'sofficesocialgetsupportbygivetheprojectdevelopsproductspotteryindustry
stayintheplandevelopstheeconomyandNationalsocial.since,1mapenduntil4maps
nowtheceramicindustryprogressesanddeveloptogotoatmost,thereisaceramic
factorylarge-sizedabout10afactory,beinBangkok,andaprovinceisnearto,small-
sizedfactoryscatteredtonationwide.especiallyintheLampangabout50afactory,these
factoryproducesacup,bowl,sanitaryware,mosaic,thetile,thetiledecorates,
electricinsulatorwalliselectricity,andabrickbuilds,productionenoughquantity
builds[wasp]usingicountryandstillexporttoselltotheforeigncountriesinyearB.E.
2528about500millionbaht.
inHisMajestytheKingBhumipolAduldejofThailandtime,presentreign,
scienceministry,theTechnologyandtheenergy,thereare2affiliatedwithinstitutes
whichdotheresearchanddeveloptheceramicindustryarethecenterresearchand
industrypotterydevelopment,DepartmentofScienceServiceandabranchresearches
metalindustryandceramicindustry,ThailandInstituteofScientificandTechnological
Research.

12
Naturalofproduct

Typeofpotterycanseparatefromthekindofmaterialandwaytomakesuchas

1. bakedclaypotteryisthepotterythatususedlongagocanseekeasyandthepriceis
inexpensivethecharacterofthepotteryhasholewhichhelpventilateandventilatethe
moistnesswellthenitscausetoplantrootreceivesenoughoxygenandhavetogrowup
well andthetemperatureofgoldnottalltoomuch especially
2. inthesummerthepotterycantodestroyanderadicatethepesteasybythe gotoa
saunaorsmokewithchemicalsbydon'tbecontortedbut havedefectiveishighweigh
andnowadaysexpensivewhencomparewithplasticpottery,easybrokenwhenusegoto
foralongtimeandwillhavethemossgoesuproundthepottery(becausethe
moistness)toseedirtyanddifficulttowashcleanmoreplasticpottery.
3. bakedclaypotcoats,bluepatternspot,andceramicpot,willbetterthe
earthenwarewhichusegetlongagobyhavenoaproblemeasytowashcleanandnot
havethemossgoesuproundthepot,thecolordoesn'tchangebutthepricewill
expensivemorethanotherpot.
4. Cementpotveryendureandmodernshapemorethanothercandovariouscolors
buthavedefectivesuchashighweighvery.
5. Plasticpothavepricecheap,theweightislight,easytoclean,havenoproblem
aboutmosskeepmoistnesswellmorethanbakedclaypot,growslowdry,notwater
extremelyoftenbuthavefaultbecauseofthecharacterofdarkpothasnoholeairto
ventilatesnotconvenientifmorewaterwillmakethewaterbestagnantmaycauseto
plantrootdecayscandieandthetemperatureofgrowveryhighinthesummer
especiallyplasticblackpot,plasticnotdurablepotbeusableforamomentwillbroken
mustchangenewpot.
6. Thepotfromnaturematerialsuchasthecoirincludeotherutensilsforexample,
woodpot,thepotaforementionedhavethecharacterdifferentlythepurposeisforto
standorhangdecorateareaallplace.
7. Thepotdecoratestheplaceespeciallythepotdecoratesthatdon'tusetogrowthe
treedirectlybutisthepotthatdesignspeciallybeautifullyforuseputthetreeshowssuit
theplaceandtheutensilsthatcanusetosupportortakethepotgrowsthetreeaddsdown
gotoforseebeautifulincreasinglybutdependonthedecorationwhichwemusttakethe
woodinearthpotcomestoaddoverlapsuchassuchas,wickerbasket,bamboobasket
weaves,rattan,aluminum,glazedtilekindthispotemphasizesthebeautyisaprinciple
,liketoapplyhaveinteriordecorationabuilding,home,hotel,officeortheotherplace
andmostlyhavehighpriceandmustmaintainbyavoidwaterespeciallykindofwooden
bamboopotweavesorrattanasaresult,makecanbeusablelongtime.

13
Sizeandthefigureofthepottery

Generallysizeofthepotwillusesince6inch(diameter)8inch10inchuntil12
incifisbakedclaysizepotwillshouldnotexceed12inchbecausetoomuchtofixstrong
enoughandeasytobrokenifhavetousebigsizethismoreshouldchoosekindofpot
coatwillbetterandwecanseparatethepotfollowtreethatwillgrowalsosuchas
1. Bigtreesuchasbanyantree,Ta-gotree,JanphatreeandMoktree.
2. Gardentreeissmall-sizedandhighnotexceed1meter.
3. Waterwoodhas2kindare
- Waterskinsuchaslotus,shortpotandwidth.
- Stemoverthewatersuchasreed.
4. Thetreeforcollectmusttakecarecloselyandspeciallybecausehavehigh
pricesuchasBonsai.
5. Thewoodhangsorclimbersomekindalsouseordinarywoodpot,growdown
theearthsomekindholdwithmaterialtogrowsuchasthecoir.

Thepotteryseparatefollowprocedure

1. Theordinarystandpotteryisthepotstandsordinaryisstandardpotwhichthepot
thathavethewidth,narrowbuttocksbyhasthewidenessofthediameterequalstothe
heightorthedepthofthepotsuchas6inchwillhavethediameterof6inchandhas
theheightordepths6inchalsothiskindofpotusestogrowthetreeingenerallysuchas
thewoodisshort-livedorgardenoldtreelongsuchasroseallrightbecausethereisthe
materialorgrowenoughforrootsystemwillcangrowup.Thedepthofthepotwillhelp
togivecansupportbushwellbutoftenhavetroubleaboutwetearthifaholeletsoff
blockedwatercausetherootsystemcangetintotrouble.
2. Theshortpot(AzaleaPots)thecharacterresemblespotstandardbutwillhave
thealittledepthmorethanbecausethedepthofthepotequalstotheareaofthediameter
ofpotwidthitconvenientforthefloweringplanthasbushandclosecrowdedbutshort
treesuchassuchasGloxiniaandAfricanVioletbecauseofthiskindofpothasshort
character,potwidebuttocksmorethanthepotstandardthenthetreeeasytodiehavethe
strengthenandseebeautifulandnotwastethematerialforgrow.

3. Traypot(Pans)isthepotbuttocksshallowlikefryingpan,thedepthor height
ofthepotwillequaltothehalfofthediameterofpotwidthsuchas8 inchwidthbut
willdeepjust4inchetc.Traypotorpotnbuttocks shallowit convenientsforto
growlikestemandgardensomekindtreethat haveshort bushandexpandsuch
astheChristmastreebesidesthepotstilluse to theutensilstotheseedfor
cultivatewellaswellbecauseofthereisshallow buttocksmakestheearthcultivates
notwetseednotconsumedtheearthcultivateslightweightdislocatesconvenientand
liketousegrowthetree collectssuchastheBonsai.

4. Thepothangsifisordinarilyasaresultwillhavethepothangswirethereisknit
anduseothermaterialcanmodifysuchasglassbottle,bottlepetofbeveragerecycleor
other.
5. Bakedclaypotlikestohaveholeusegrowespecialtypetreethepotlikesthiscan
makeeasytoevaporateanddryfastmoreplasticpot,glassormetal
Vision

14
“Wecreatefashionabledesignofflowerpot”

Mission

1.Wesearchfornewstyleanddesignforcustomerwants.
2.Distributetheproducttocustomer.
3.Exportproducttoglobalmarket.
4.Makequalityproductandmakesuretocustomer.
5.Makeanddistributetocommunity.

DécorPotteriesStrategy

1. Corporatelevel
Ifweusemanystrategieswewilltakealotofmoneythenourcompanywill
havemanystrategiestosetthelimitsandwaytogetthehighprofit.

Integrationstrategies
– Forwardintegration,thecompanysetuptosubsidiariesthatdistribute
ormarketproductstocustomersorusetheproductsthemselves.
– Backwardintegration,thecompanysetupthefactoryandhavetheraw
materialofthemselvesandcanbuythematerialforproducethe
potterytootheralso.
– Horizontalintegration,findmoremonopolisticandproduceall
componentofpotteryrawmaterialsbyown.

Intensivestrategies
- Marketpenetration,forpenetratethemarketourcompanyhave
promotiontoselltheproductiswhenbuy1willget1anddiscount
10%forthecustomerswhobuyover2piece.
- Marketdevelopment;increasethenumberofbranchestootherplace
suchasatdepartmentstoreetc.
- Productdevelopment,thinkthenewdesignforrespondtherequireof
customerandimprovetheoldpotterytomoreup-todate.

Diversificationstrategies
- Concentric(related),contactorselltheproducttothepergola
Shoporfloristshop.

Defensivestrategies
- Retrenchment,reducetheemployees
- Divestiturecutsomeshopwhichnothasprofit.
- Liquidation,findthereservecapital.

2. Businesslevel
15
Usethestrategybythecompanyisthecostleadershipforselltheproduct
inlowpriceandemphasizesinthedifferentofproductandcanestablishthevalue
addedforproducttorespondneedandwantofcustomersandfocusthecustomer
personalanddevelopthencanincreasecostofproduct.

3.Functionallevel

- PlantheorganizationinthecompanyaboutbusinessstrategiesandHR
todeveloptheemployeesthenemployeesdeveloptheproduct.
- Findthenewmarketandresearchrequirementofcustomerstodesign
newproductforthemanddevelopnewproducttohaveinnovation
moreandmore.
- Shopofourcompanyestablishatcenterofmarketandthecustomer
easytofindandmanagetheincome,balancesheetandcashflowby
accountantthencanknowtheprofitorlossofcompany.
Setthegoldofamountofcapitalincompanythenpreparetheadvanceaninvestment
fromother

MarketFeasibilityStudy
16

MarketAnalysis

Todoabusiness,wehavetoconsideraboutmarketing.Potterybusinessesare
popularinthenorthofThailand,sowehavetodomarketanalysisforstudycustomers
behavior,competitor’sadvantagesoreverythingthatimportantforbusiness.Décor
PotteryisSMEsbusiness,wespecifycustomerswhointerestinginfashionableidea
productsuchstudentandworkerswhichstyle,functionofproductthatbecomethenew
alternativeforcustomers.

Political
To do a business we have to consider about political policy such as Free trade
Areapolicy,environmentprotectlaw,andpollution,communityhealthy,BusinessZone,

Economy
EconomicstatusofThailandistheimportantthingforustoconsider,occupation,
populationrevenue;thesearethefactorsthatinfluencetopurchasingpower.Tobuythe
materialwehavetoconsiderthatthiseconomicstatus,sometimesmaterialishighprice
it’smayberesulttothecostofourproduct.

Socialandenvironment
Socialandenvironmentistheoneofimportantthinkthatwehavetoconsider.As
weknowtobuildthecompanywemusthaveresponsibilitytosocial,shouldnotbe
damagethesocialandenvironment.Weemploypeoplefromthislocalareatoworkin
ourcompanythatthewaytodistributerevenuetolocalareaandisthewaytoupsocial
leveltoo.

Technology
Technology,thisfactorsisimportanttoobecausemachineandmanyequipment
wehavetousetechnology.Becauseofthisbusinessisconcentrateabouttechnology,so
wehavetothinkaboutit.Machineisveryimportantthinkthatweshouldthinkabout,if
anymachineisbrokenandmakeproductbrokenindicatedwearelostmanyprofit,and
themoreimportantisbrokenmachinewilldangeroustoemployeeandfactorytoo.This
isthereasonthatwhywehavetounderstandabouttechnology.Besides,technologymay
behelpusintheotherswaysuchastocalculatewithcomputer,topreparetheincome
statementwithcomputerprogram,andsavereporttoo,ifwehaven’tknowabout
computer,wewillcan’tuseprogram.

CompetitionAnalysis[3CAnalysisi
17

-Competitoranalysis
Our competitor has just only few, there has a big owner in Thailand not
over10andhasmuchfreedom’sownerinThailand.Mostofthemproduceordinarystyle
of pottery and some of them are the exporter. So we create difference product for up
ability to compete. We have to know the customer of us, and learn their advantage for
developour
-Customersanalysis
Target Group of Décor Pottery Customers are the person who interesting
in modern style product and customers who have limited area such as student and
workingperson.Wecreatetheproductstosuitableforthisgroupofcustomers.

-CompanyAnalysis
DécorPotery is difference from others for attract customers, we have
identity,however,Style,functionandpricethatdoesn’ttooexpensive,sowearethenew
alternativeforcustomers.

STPAnalysis

Segmentation
Welearnaboutcustomer’sbehaviorandweknowthateachgroupof
customershasdifferentdemand.Tolearnaboutitmakeusclearlyknowandknowhow
tomakeproducttoattracteachgroupofcustomers.Therearemanypeoplethathave
differencepurchasingbehavior,evenchild,teen,oradult.Andeachofregions,each
occupationtherehasdifferencepurchasingbehaviortoo.Sowelearnwhatthereal
customersbyobservefromtheirpurchasing.

Target
Wemakeproductsuitableforeveryonebutfocusongroupofworking
peopleandstudentageof20-30and30-40fromtheobservation,thisgroupofpeople
prefertobuytheproductsuchDécorPottery.Weproduceproductintheseveralprice
meansthateverypeoplecanbuyits.Wedon’thaveonlypotbutwehavemanyproduce
ofpotterysuchaspot,panforchildren,potterydollsfordécorhomeandgarden.

Position
Wemakeproducttodifferentfromotherswithfashionableideawewill
buildimageofproductandservicetodifferencewithcompetitors.Wehopeourcompany
willbeenteringinthetop20ofPotteryCompanyinThailand.

MarketingMixStrategy

18
Product
Décor Pottery have product style and function that differ from other
pottery, so make sure that Décor pottery will be the best alternative of customers. Our
productisinthefurniturecategory;evenitismakingfromceramics.

Price

Setuppriceofproductistheimportantthingsforchooseofproductandrelate
withpsycho.Thegenerallynumberofpricethatendwithnumber9alwaysattractthe
customerandisthestrategythatusespreadinthepresent,bythewaysetuptheprice
mustconsidercostalsofornotloss.Generallysaleofproductthecustomershaverightto
bargainsowemustsetupthehighpriceforkeepinreservethennotlossincomeandthe
importantthepricemustnottoohighandappropriatewiththeproductornot,themost
attractiveofthecustomersistherelateofproductandprice,sowewillsetuppriceover
thenetcostabout15%andcanchangeifthepriceofrawmaterialschange.Thesetup
priceistheriskthenwemusttakeachanceIfwesetthehighpricemustsurethatour
producthavegoodqualityensurepostsellingservicetoo,intheothershandifwesetthe
lawpricewemustthinkabouthowtogettheprofittoo,itisthedifficultbuttheadvantage
iswecansellmoreandsure.Ourpricenothightoomuchbutnotlowtobepooritis
suitability.

Place

Wechooseappropriatelocationtofindmaterialandnottoofarfromresourceand
theplacemustsafewhichdonotdestroytheenvironmentaroundandwideenoughto
produceandnottoodeepfortheconvenientintransportationofsupplierandthelocation
toproducemustbelocateforeasytoseeandrememberwhichmaybegoodfor
customersforcometobuytheproductandwechoosetheplaceforproducetheproduct
notfarfromourmainretailshopforcomfortabletotransportationofAyutthayawhichis
theplacenearmainresourcematerialitisclayandthecharacteristicoftheAyutthaya
placeisitwideandalotofareaandfarfromcityandnotcloseotherplacewhichwill
haveproblem.Wehaveshowroominthefrontoffactoryforiswaytosellalso.
IthepartofourretailshopwillbelocateatJatujakgardenmarketthereasonthat
wechoosethatbecauseitistheplacethatalotofpeoplegotoshoppingalltimesand
willbethegoodwaytoselliftheproductnottooexpensive.GenerallyJatujakgarden
marketwillhavealotofpeoplecomeperdaytoomuchandgivetheexchangeofmoney
forcountrytoomuch.Theproductinthetypeofdecoratehomeandceramicscertainlyis
thepeopleinthecityalwaysthinkingJatujaksoJatujakisthemostinterestingplacethat
willgivetheincomeforourcompany.

Promotion
Wehavepromotionforeveryfestival
-Valentine
19
-Christmas
-Halloween
-NewYear
-FatherandMother’sday
Foreachfestwewillcreateproductstyletosuitableforthefestandhavea
discountforcustomerswhobuyfor10times.

2
0
S
a
l
e

f
o
r
e
c
a
s
t

e
s
t
i
m
a
t
i
o
n

5

y
e
a
r
s
D
e
c
o
r
P
o
t
t
e
r
y

D
é
c
o
r

P
o
t
t
e
r
y

S
a
l
e
s

F
o
r
e
c
a
s
t

(
1
2

M
o
n
t
h
s
)

y
e
a
r

1

(
b
a
t
h
)

1

2

3

4

5

6

7

8

9

1
0

1
1

1
2

T
o
t
a
l

A
s
h
-
t
r
a
y

p
l
a
n
t

p
o
t

1
2
0
2
6
7

1
4
5
4
6
8

1
6
1
6
2
9

1
6
2
8
7
5

1
6
8
2
0
6

1
7
2
9
9
2

1
7
4
0
3
4

1
7
3
2
4
1

1
7
5
4
2
3

1
7
2
3
4
0

1
7
3
0
0
8

1
7
2
5
6
5

1
9
7
2
0
4
8

U
m
b
r
e
l
l
a

p
l
a
n
t

p
o
t

1
3
4
6
8
2

1
6
0
0
5
0

1
7
6
3
2
6

1
7
4
4
3
7

1
7
6
5
0
9

1
6
7
9
8
1

1
7
6
3
8
5

1
7
7
4
6
1

1
8
5
6
2
8

1
8
1
4
2
0

1
8
9
5
3
6

1
8
0
2
3
4

2
0
8
0
6
4
9

L
i
g
h
t

p
o
t

1
2
4
7
0
8

1
5
0
6
4
1

1
6
1
8
3
4

1
7
8
9
3
5

1
8
3
8
9
7

1
8
5
5
7
2

1
9
0
4
6
4

1
8
7
4
5
1

1
7
9
9
3
6

1
8
2
8
7
6

1
8
9
3
4
2

1
9
1
2
1
8

2
1
0
6
8
7
4

S
e
l
f
-
w
a
t
e
r
i
n
g

p
l
a
n
t

p
o
t

1
5
4
2
8
6

1
7
5
9
4
2

1
7
6
3
4
8

1
6
9
0
2
1

1
7
8
4
4
9

1
8
5
6
0
9

1
8
0
4
7
8

1
8
6
9
4
7

1
8
9
0
4
8

1
9
1
3
5
6

2
0
9
8
4
8

1
8
6
7
4
0

2
1
8
4
0
7
2

P
u
z
z
l
e

p
l
a
n
t

p
o
t

1
5
9
3
0
5

1
6
7
3
8
4

1
7
7
4
2
1

1
8
2
5
6
7

1
8
7
9
3
2

1
9
0
4
7
8

1
8
5
7
6
6

1
8
9
9
1
7

1
9
3
4
2
8

2
0
0
2
1
4

1
9
8
9
7
4

1
9
5
2
4
4

2
2
2
8
6
3
0

6
9
3
2
4
8

7
9
9
4
8
5

8
5
3
5
5
8

8
6
7
8
3
5

8
9
4
9
9
3

9
0
2
6
3
2

9
0
7
1
2
7

9
1
5
0
1
7

9
2
3
4
6
3

9
2
8
2
0
6

9
6
0
7
0
8

9
2
6
0
0
1

1
0
,
5
7
2
,
2
8
2

D
é
c
o
r

P
o
t
t
e
r
y

S
a
l
e
s

F
o
r
e
c
a
s
t

(
1
2

M
o
n
t
h
s
)

y
e
a
r

2

(
b
a
t
h
)

1

2

3

4

5

6

7

8

9

1
0

1
1

1
2

T
o
t
a
l

A
s
h
-
t
r
a
y

p
l
a
n
t

p
o
t

2
1
5
,
0
7
4

2
0
3
,
6
4
7

2
0
6
,
4
5
1

2
0
5
,
7
4
5

2
3
2
,
7
4
6

2
1
3
,
5
6
7

2
2
0
,
8
2
8

2
0
4
,
7
3
6

2
1
5
,
8
1
0

2
2
0
,
7
2
7

2
2
0
,
7
5
6

2
1
8
,
8
3
4

2
,
5
7
8
,
9
2
1

U
m
b
r
e
l
l
a

p
l
a
n
t

p
o
t

2
0
9
,
6
4
8

2
1
3
,
9
3
8

2
1
7
,
8
3
8

2
1
6
,
8
3
7

2
2
0
,
8
3
9

2
2
1
,
7
3
4

2
2
9
,
6
3
8

2
2
7
,
7
3
7

2
2
4
,
3
5
4

2
2
4
,
6
3
5

2
2
9
,
6
4
6

2
3
0
,
7
0
5

2
,
6
6
7
,
5
4
9

L
i
g
h
t

p
o
t

2
1
7
,
9
3
8

2
2
3
,
7
4
4

2
2
7
,
7
3
5

2
3
8
,
9
4
7

2
3
0
,
8
3
5

2
2
5
,
8
3
9

2
2
9
,
7
4
6

2
4
6
,
2
7
4

2
4
5
,
5
3
9

2
4
9
,
6
3
4

2
4
7
,
8
3
0

2
6
3
,
7
4
6

2
,
8
4
7
,
8
0
7

S
e
l
f
-
w
a
t
e
r
i
n
g

p
l
a
n
t

p
o
t

2
3
0
,
9
8
6

2
2
9
,
7
4
5

2
2
6
,
7
6
4

2
2
7
,
5
6
3

2
3
2
,
8
8
6

2
4
9
,
8
4
6

2
6
1
,
0
3
8

2
4
6
,
6
9
2

2
5
3
,
8
3
4

2
3
6
,
7
4
9

2
4
3
,
6
3
5

2
5
6
,
7
3
6

2
,
8
9
6
,
4
7
4

P
u
z
z
l
e

p
l
a
n
t

p
o
t

2
2
0
,
2
8
6

2
2
7
,
8
3
4

2
4
6
,
7
3
4

2
3
8
,
7
4
6

2
5
3
,
7
2
6

2
4
7
,
7
2
4

2
4
1
,
6
2
5

2
6
6
,
6
2
5

2
9
2
,
7
2
6

2
7
0
,
3
0
8

2
8
9
,
8
3
6

2
6
8
,
7
3
6

3
,
0
6
4
,
9
0
6

1
,
0
9
3
,
9
3
2

1
,
0
9
8
,
9
0
8

1
,
1
2
5
,
5
2
2

1
,
1
2
7
,
8
3
8

1
,
1
7
1
,
0
3
2

1
,
1
5
8
,
7
1
0

1
,
1
8
2
,
8
7
5

1
,
1
9
2
,
0
6
4

1
,
2
3
2
,
2
6
3

1
,
2
0
2
,
0
5
3

1
,
2
3
1
,
7
0
3

1
,
2
3
8
,
7
5
7

1
4
,
0
5
7
,
8
5
7

2
1

D
é
c
o
r

P
o
t
t
e
r
y

S
a
l
e
s

F
o
r
e
c
a
s
t

(
1
2

M
o
n
t
h
s
)

y
e
a
r

3

(
b
a
t
h
)

1

2

3

4

5

6

7

8

9

1
0

1
1

1
2

T
o
t
a
l

A
s
h
-
t
r
a
y

p
l
a
n
t

p
o
t

2
5
7
,
3
8
7

2
9
7
,
3
9
4

2
5
9
,
3
6
7

3
0
9
,
2
7
4

3
8
0
,
9
3
7

3
5
5
,
2
7
2

2
8
9
,
0
3
5

3
1
9
,
8
3
4

3
1
8
,
4
0
6

3
1
7
,
8
3
7

3
5
5
,
0
3
8

3
2
6
,
3
6
4

3
,
7
8
6
,
1
4
5

U
m
b
r
e
l
l
a

p
l
a
n
t

p
o
t

2
5
7
,
3
9
3

2
6
9
,
7
3
6

2
7
8
,
9
3
7

2
9
7
,
3
6
3

2
4
3
,
8
3
6

2
7
8
,
7
3
4

2
7
5
,
4
2
3

2
7
1
,
2
5
2

2
5
3
,
4
2
7

2
6
3
,
5
7
2

2
7
8
,
2
3
2

2
7
3
,
5
0
1

3
,
2
4
1
,
4
0
6

L
i
g
h
t

p
o
t

2
8
6
,
3
7
4

3
1
0
,
8
0
3

3
1
8
,
3
6
5

3
0
8
,
7
6
4

3
1
6
,
5
1
2

2
7
8
,
3
6
4

2
8
9
,
0
3
4

2
9
5
,
6
3
4

3
1
2
,
7
2
6

2
6
7
,
3
9
4

3
0
6
,
0
3
7

2
9
6
,
7
3
4

3
,
5
8
6
,
7
4
1

S
e
l
f
-
w
a
t
e
r
i
n
g

p
l
a
n
t

p
o
t

3
0
7
,
8
3
4

3
0
7
,
2
6
4

3
2
0
,
2
5
4

3
2
2
,
8
3
7

3
2
3
,
8
3
6

3
1
5
,
8
4
7

2
9
7
,
9
4
6

2
8
6
,
7
4
1

2
8
9
,
7
3
6

3
0
6
,
5
3
5

2
8
7
,
8
6
0

3
0
0
,
8
4
0

3
,
6
6
7
,
5
3
0

P
u
z
z
l
e

p
l
a
n
t

p
o
t

3
0
7
,
8
3
4

3
0
7
,
2
6
4

3
0
7
,
2
5
4

3
2
2
,
8
3
7

3
0
9
,
8
3
6

3
0
5
,
8
4
7

2
8
7
,
9
4
6

2
8
6
,
7
4
1

2
9
0
,
7
3
6

3
0
3
,
7
3
6

2
7
8
,
7
6
3

3
0
0
,
8
3
6

3
,
6
0
9
,
6
3
0

1
,
4
1
6
,
8
2
2

1
,
4
9
2
,
4
6
1

1
,
4
8
4
,
1
7
7

1
,
5
6
1
,
0
7
5

1
,
5
7
4
,
9
5
7

1
,
5
3
4
,
0
6
4

1
,
4
3
9
,
3
8
4

1
,
4
6
0
,
2
0
2

1
,
4
6
5
,
0
3
1

1
,
4
5
9
,
0
7
4

1
,
5
0
5
,
9
3
0

1
,
4
9
8
,
2
7
5

1
7
,
8
9
1
,
4
9
1

D
é
c
o
r

P
o
t
t
e
r
y

S
a
l
e
s

F
o
r
e
c
a
s
t

(
1
2

M
o
n
t
h
s
)

y
e
a
r

4

(
b
a
t
h
)

1

2

3

4

5

6

7

8

9

1
0

1
1

1
2

T
o
t
a
l

A
s
h
-
t
r
a
y

p
l
a
n
t

p
o
t

3
1
9
,
3
7
4

3
1
0
,
8
3
4

3
0
9
,
7
3
6

3
2
5
,
2
7
3

3
2
7
,
6
3
5

3
4
6
,
3
8
2

3
3
7
,
2
9
3

3
1
6
,
3
8
4

3
2
9
,
7
3
6

3
0
2
,
8
5
2

3
3
6
,
2
8
1

3
4
2
,
8
9
5

3
,
9
0
4
,
6
7
5

U
m
b
r
e
l
l
a

p
l
a
n
t

p
o
t

3
2
9
,
3
8
4

3
3
0
,
2
8
2

3
4
0
,
3
8
4

3
3
8
,
2
6
4

3
3
5
,
2
8
4

3
2
9
,
3
7
4

3
1
9
,
7
3
4

3
4
8
,
6
4
1

3
5
6
,
2
9
6

3
5
4
,
2
3
0

3
1
6
,
1
3
4

3
5
8
,
7
3
4

4
,
0
5
6
,
7
4
1

L
i
g
h
t

p
o
t

3
2
9
,
8
3
4

3
3
5
,
7
2
3

3
4
6
,
7
2
3

3
5
0
,
9
3
4

3
3
8
,
7
3
4

3
2
1
,
9
3
4

3
3
6
,
8
3
4

3
3
7
,
7
6
2

3
4
5
,
6
2
1

3
4
1
,
8
3
4

3
4
6
,
2
9
4

3
4
6
,
2
4
2

4
,
0
7
8
,
4
6
9

S
e
l
f
-
w
a
t
e
r
i
n
g

p
l
a
n
t

p
o
t

3
3
9
,
0
2
3

3
7
5
,
2
4
5

3
5
2
,
1
4
2

3
4
9
,
2
7
9

3
6
6
,
2
3
4

3
7
6
,
0
2
3

3
2
0
,
2
3
4

3
4
2
,
7
4
2

3
0
4
,
7
2
4

3
4
2
,
8
2
4

3
3
8
,
2
0
4

3
5
7
,
3
5
3

4
,
1
6
4
,
0
2
7

P
u
z
z
l
e

p
l
a
n
t

p
o
t

3
7
8
,
2
4
2

3
6
7
,
3
4
2

3
5
6
,
2
9
4

4
0
1
,
8
3
4

4
0
2
,
8
2
4

3
9
9
,
2
8
4

3
8
7
,
2
9
2

3
8
7
,
2
9
4

3
5
6
,
2
2
1

3
8
9
,
1
0
2

4
0
0
,
3
2
9

3
8
7
,
2
4
6

4
,
6
1
3
,
3
0
4

1
,
6
9
5
,
8
5
7

1
,
7
1
9
,
4
2
6

1
,
7
0
5
,
2
7
9

1
,
7
6
5
,
5
8
4

1
,
7
7
0
,
7
1
1

1
,
7
7
2
,
9
9
7

1
,
7
0
1
,
3
8
7

1
,
7
3
2
,
8
2
3

1
,
6
9
2
,
5
9
8

1
,
7
3
0
,
8
4
2

1
,
7
3
7
,
2
4
2

1
,
7
9
2
,
4
7
0

2
0
,
8
1
7
,
2
1
6

2
2

D
é
c
o
r

P
o
t
t
e
r
y

S
a
l
e
s

F
o
r
e
c
a
s
t

(
1
2

M
o
n
t
h
s
)

y
e
a
r

5

(
b
a
t
h
)

1

2

3

4

5

6

7

8

9

1
0

1
1

1
2

T
o
t
a
l

A
s
h
-
t
r
a
y

p
l
a
n
t

p
o
t

3
9
5
,
7
3
6

4
0
8
,
3
7
2

3
3
7
,
3
9
2

3
5
0
,
8
2
2

3
6
7
,
9
2
4

3
5
6
,
2
3
4

3
4
8
,
3
0
3

3
5
0
,
8
2
4

3
4
6
,
3
9
4

3
6
3
,
8
7
2

3
8
2
,
7
9
2

3
9
1
,
7
3
4

4
,
4
0
0
,
3
9
9

U
m
b
r
e
l
l
a

p
l
a
n
t

p
o
t

3
7
8
,
0
2
4

3
8
0
,
2
4
2

3
9
0
,
8
3
7

4
0
2
,
8
3
7

3
8
9
,
2
7
5

3
7
7
,
9
7
4

3
8
9
,
2
7
8

3
6
7
,
2
9
8

3
8
9
,
9
2
4

3
7
2
,
5
3
7

3
5
7
,
0
4
2

3
7
6
,
0
2
4

4
,
5
7
1
,
2
9
2

L
i
g
h
t

p
o
t

3
9
8
,
2
7
4

4
0
8
,
3
7
3

4
0
2
,
3
7
1

4
5
7
,
0
2
4

3
9
7
,
2
8
4

3
8
9
,
2
4
2

3
7
8
,
2
0
4

3
9
8
,
6
2
3

3
8
9
,
7
2
4

3
9
8
,
3
7
4

4
0
1
,
6
3
4

3
9
3
,
2
3
8

4
,
8
1
2
,
3
6
5

S
e
l
f
-
w
a
t
e
r
i
n
g

p
l
a
n
t

p
o
t

3
8
9
,
7
2
3

4
0
1
,
8
3
4

3
9
7
,
8
2
4

3
8
1
,
7
4
7

3
8
1
,
7
3
4

3
9
6
,
8
2
1

4
0
0
,
7
8
3

3
9
6
,
7
3
9

3
8
9
,
7
3
6

3
9
1
,
7
3
4

3
9
9
,
7
3
4

3
8
7
,
2
4
1

4
,
7
1
5
,
6
5
0

P
u
z
z
l
e

p
l
a
n
t

p
o
t

3
7
8
,
2
4
2

4
2
9
,
7
2
6

4
0
8
,
7
2
2

4
0
2
,
7
4
6

4
0
1
,
7
3
6

3
9
9
,
7
1
4

4
1
6
,
7
3
4

4
0
5
,
8
2
4

4
1
4
,
7
2
6

4
0
6
,
7
2
4

4
0
8
,
7
2
0

4
0
6
,
7
2
4

4
,
8
8
0
,
3
3
8

1
,
9
3
9
,
9
9
9

2
,
0
2
8
,
5
4
7

1
,
9
3
7
,
1
4
6

1
,
9
9
5
,
1
7
6

1
,
9
3
7
,
9
5
3

1
,
9
1
9
,
9
8
5

1
,
9
3
3
,
3
0
2

1
,
9
1
9
,
3
0
8

1
,
9
3
0
,
5
0
4

1
,
9
3
3
,
2
4
1

1
,
9
4
9
,
9
2
2

1
,
9
5
4
,
9
6
1

2
3
,
3
8
0
,
0
4
4

S
a
l
e

i
s

i
n
c
r
e
a
s
e

e
v
e
r
y

y
e
a
r

a
f
t
e
r

w
e

o
p
e
n

t
h
e

s
h
o
p
.

I
n

t
h
e

f
i
r
s
t

y
e
a
r

w
e

h
a
v
e

l
e
s
s

r
e
t
u
r
n

b
e
c
a
u
s
e

w
e

j
u
s
t

e
n
t
e
r

t
o

t
h
e

m
a
r
k
e
t
,

b
u
t

a
f
t
e
r

t
h
a
t

w
h
e
n

w
e

h
a
v
e

r
e
p
u
t
a
t
i
o
n

c
u
s
t
o
m
e
r
s

w
i
l
l

h
a
v
e

w
o
r
d

i
f

m
o
u
t
h

a
n
d

s
o
m
e

o
f

t
h
e
m

a
r
e

l
i
k
e

a
n
d

b
u
y

i
t
,

t
o

b
e

t
h
e

l
o
y
a
l
t
y

c
u
s
t
o
m
e
r
s
.

T
h
a
t

i
s

t
h
e

r
e
a
s
o
n

t
h
a
t

m
a
k
e

m
e

t
o

h
a
v
e

m
o
r
e

p
r
o
f
i
t
.

2
3
M
a
r
k
e
t
i
n
g

E
x
p
e
n
s
e

M
a
r
k
e
t
i
n
g

E
x
p
e
n
s
e

y
e
a
r

1

(
b
a
t
h
)

1

2

3

4

5

6

7

8

9

1
0

1
1

1
2

T
o
t
a
l

B
o
o
t
h
,

e
v
e
n
t

4
1
0
,
5
0
0

4
1
0
5
0
0

A
d
v
e
r
t
i
s
i
n
g

2
4
,
5
0
0

2
5
,
0
0
0

2
3
,
0
0
0

2
8
,
0
0
0

2
3
,
0
0
0

2
1
,
0
0
0

2
0
,
0
0
0

2
0
,
0
0
0

2
0
,
0
0
0

2
0
,
0
0
0

2
0
,
0
0
0

2
0
,
0
0
0

2
6
4
,
5
0
0

S
p
o
n
s
o
r

r
a
d
i
o

8
,
0
0
0

8
,
0
0
0

8
,
0
0
0

8
,
0
0
0

8
,
0
0
0

8
,
0
0
0

8
,
0
0
0

8
,
0
0
0

8
,
0
0
0

8
,
0
0
0

8
,
0
0
0

8
,
0
0
0

9
6
,
0
0
0

T
o
t
a
l

7
7
1
,
0
0
0

M
a
r
k
e
t
i
n
g

E
x
p
e
n
s
e

y
e
a
r

2

(
b
a
t
h
)

1

2

3

4

5

6

7

8

9

1
0

1
1

1
2

T
o
t
a
l

B
o
o
t
h
,

e
v
e
n
t

4
5
0
,
0
0
0

1
6
9
,
6
3
8

6
1
9
,
6
3
8

A
d
v
e
r
t
i
s
i
n
g

3
5
,
0
0
0

2
5
,
0
0
0

2
5
,
0
0
0

2
5
,
0
0
0

2
5
,
0
0
0

2
5
,
0
0
0

2
5
,
0
0
0

2
5
,
0
0
0

2
5
,
0
0
0

2
5
,
0
0
0

2
5
,
0
0
0

2
5
,
0
0
0

3
1
0
,
0
0
0

S
p
o
n
s
o
r

r
a
d
i
o

8
,
0
0
0

8
0
0
0

8
0
0
0

8
0
0
0

8
0
0
0

8
0
0
0

8
0
0
0

8
0
0
0

8
0
0
0

8
0
0
0

8
0
0
0

8
0
0
0

9
6
,
0
0
0

T
o
t
a
l

1
,
0
2
5
,
6
3
8

2
4

M
a
r
k
e
t
i
n
g

E
x
p
e
n
s
e

y
e
a
r

3

(
b
a
t
h
)

1

2

3

4

5

6

7

8

9

1
0

1
1

1
2

T
o
t
a
l

b
o
o
t
h

7
0
0
,
0
0
0

2
0
9
,
4
2
2

9
0
9
,
4
2
2

A
d
v
e
r
t
i
s
i
n
g

2
5
,
0
0
0

2
5
0
0
0

2
5
0
0
0

2
5
0
0
0

2
5
0
0
0

2
5
0
0
0

2
5
0
0
0

2
5
0
0
0

2
5
0
0
0

2
5
0
0
0

2
5
0
0
0

2
5
,
0
0
0

3
0
0
,
0
0
0

S
p
o
n
s
o
r

r
a
d
i
o

8
,
0
0
0

8
0
0
0

8
0
0
0

8
0
0
0

8
0
0
0

8
0
0
0

8
0
0
0

8
0
0
0

8
0
0
0

8
0
0
0

8
0
0
0

8
0
0
0

9
6
,
0
0
0

T
o
t
a
l

1
,
3
0
5
,
4
2
2

M
a
r
k
e
t
i
n
g

E
x
p
e
n
s
e

y
e
a
r

4

(
b
a
t
h
)

1

2

3

4

5

6

7

8

9

1
0

1
1

1
2

T
o
t
a
l

b
o
o
t
h

7
0
2
,
0
0
0

3
9
6
,
4
9
5

1
,
0
9
8
,
4
9
5

A
d
v
e
r
t
i
s
i
n
g

2
5
,
0
0
0

2
5
0
0
0

2
5
0
0
0

2
5
0
0
0

2
5
0
0
0

2
5
0
0
0

2
5
0
0
0

2
5
0
0
0

2
5
0
0
0

2
5
0
0
0

2
5
0
0
0

2
5
0
0
0

3
0
0
,
0
0
0

S
p
o
n
s
o
r

r
a
d
i
o

1
0
,
0
0
0

1
0
0
0
0

1
0
0
0
0

1
0
0
0
0

1
0
0
0
0

1
0
0
0
0

1
0
0
0
0

1
0
0
0
0

1
0
0
0
0

1
0
0
0
0

1
0
0
0
0

1
0
0
0
0

1
2
0
,
0
0
0

T
o
t
a
l

1
,
5
1
8
,
4
9
5

2
5

M
a
r
k
e
t
i
n
g

E
x
p
e
n
s
e

y
e
a
r

5

(
b
a
t
h
)

1

2

3

4

5

6

7

8

9

1
0

1
1

1
2

T
o
t
a
l

b
o
o
t
h

8
2
3
,
0
0
0

4
6
2
,
2
6
0

1
,
2
8
5
,
2
6
0

A
d
v
e
r
t
i
s
i
n
g

2
5
,
0
0
0

2
5
0
0
0

2
5
0
0
0

2
5
0
0
0

2
5
0
0
0

2
5
0
0
0

2
5
0
0
0

2
5
0
0
0

2
5
0
0
0

2
5
0
0
0

2
5
0
0
0

2
5
0
0
0

3
0
0
,
0
0
0

S
p
o
n
s
o
r

r
a
d
i
o

1
0
,
0
0
0

1
0
0
0
0

1
0
0
0
0

1
0
0
0
0

1
0
0
0
0

1
0
0
0
0

1
0
0
0
0

1
0
0
0
0

1
0
0
0
0

1
0
0
0
0

1
0
0
0
0

1
0
0
0
0

1
2
0
,
0
0
0

T
o
t
a
l

1
,
7
0
5
,
2
6
0

2
6

T
r
a
n
s
p
o
r
t
a
t
i
o
n

e
x
p
e
n
s
e

y
e
a
r

1

(
b
a
t
h
)

1

2

3

4

5

6

7

8

9

1
0

1
1

1
2

T
o
t
a
l

O
i
l

4
,
1
0
0

2
,
7
0
0

2
,
6
0
0

2
,
9
0
0

2
,
8
0
0

2
,
8
0
0

2
,
6
0
0

2
,
7
0
0

3
,
4
0
0

3
,
9
0
0

3
,
0
0
0

2
,
5
0
0

3
6
,
0
0
0

T
e
l
e
p
h
o
n
e

2
,
1
8
0

1
,
8
7
0

1
,
9
5
0

2
,
1
0
0

1
,
9
9
0

2
,
0
3
0

2
,
0
0
0

1
,
8
9
9

2
,
1
3
4

2
,
0
4
7

1
,
8
9
0

1
,
9
1
0

2
4
,
0
0
0

T
o
t
a
l

6
0
,
0
0
0

T
r
a
n
s
p
o
r
t
a
t
i
o
n

e
x
p
e
n
s
e

y
e
a
r

2

(
b
a
t
h
)

1

2

3

4

5

6

7

8

9

1
0

1
1

1
2

T
o
t
a
l

O
i
l

4
,
5
0
0

4
,
0
0
0

3
,
6
0
0

3
,
4
0
0

3
,
5
1
0

3
,
6
5
0

4
,
1
0
0

3
,
9
8
0

4
,
2
6
0

4
,
5
1
0

4
,
2
4
0

4
,
1
4
0

4
7
,
8
9
0

T
e
l
e
p
h
o
n
e

3
,
5
7
6

2
,
8
8
0

2
,
6
9
0

2
,
6
0
1

2
,
7
8
4

2
,
8
0
0

2
,
7
0
3

2
,
9
0
2

3
,
0
0
0

3
,
2
0
0

2
,
7
9
0

3
1
9
2
6

T
o
t
a
l

7
9
,
8
1
6

T
r
a
n
s
p
o
r
t
a
t
i
o
n

e
x
p
e
n
s
e

y
e
a
r

3

(
b
a
t
h
)

1

2

3

4

5

6

7

8

9

1
0

1
1

1
2

T
o
t
a
l

O
i
l

5
,
5
0
0

4
,
9
8
2

4
,
8
0
3

4
,
9
0
0

4
,
9
8
0

5
,
1
0
0

5
,
0
0
0

4
,
9
8
9

5
,
2
0
0

5
,
4
5
0

5
,
0
0
0

5
,
0
5
0

6
0
,
9
5
4

T
e
l
e
p
h
o
n
e

3
,
6
0
0

3
,
1
0
0

3
,
1
9
6

3
,
2
4
3

2
,
9
9
4

3
,
3
8
3

3
,
4
4
2

3
,
4
3
0

3
,
5
4
0

3
,
8
6
3

3
,
4
4
5

3
4
0
0

4
0
,
6
3
6

T
o
t
a
l

1
0
1
,
5
9
0

2
7

T
r
a
n
s
p
o
r
t
a
t
i
o
n

e
x
p
e
n
s
e

y
e
a
r

1

(
b
a
t
h
)

1

2

3

4

5

6

7

8

9

1
0

1
1

1
2

T
o
t
a
l

O
i
l

6
,
2
4
0

5
,
8
9
8

5
,
8
8
0

5
,
7
8
5

5
,
7
8
0

5
,
7
6
0

5
,
9
0
0

5
,
6
5
0

5
,
7
6
0

6
,
5
3
0

5
,
9
5
0

5
,
7
7
0

7
0
,
9
0
3

T
e
l
e
p
h
o
n
e

4
,
3
4
0

3
,
7
8
0

3
,
6
0
0

3
,
8
9
0

3
,
8
9
0

4
,
0
1
0

3
,
7
0
0

3
,
8
9
0

4
,
0
2
9

4
,
2
0
0

3
,
9
9
0

3
,
9
4
9

4
7
,
2
6
8

T
o
t
o
l

1
1
8
,
1
7
1

T
r
a
n
s
p
o
r
t
a
t
i
o
n

e
x
p
e
n
s
e

y
e
a
r

1

(
b
a
t
h
)

1

2

3

4

5

6

7

8

9

1
0

1
1

1
2

T
o
t
a
l

O
i
l

7
,
0
9
0

6
,
8
1
0

6
,
5
0
0

6
,
4
3
0

6
,
5
0
0

6
,
4
0
0

6
,
4
5
0

6
,
5
7
0

6
,
6
9
3

6
,
8
2
0

6
,
7
7
0

6
,
5
9
0

7
9
,
6
2
3

T
e
l
e
p
h
o
n
e

5
,
0
9
5

4
,
,
6
5
0

4
,
6
3
4

4
,
7
5
4

4
,
8
0
0

4
,
8
7
0

4
,
6
4
9

4
,
7
5
8

4
,
7
8
2

5
,
0
8
0

4
,
9
6
4

4
,
6
9
6

5
3
,
0
8
2

T
o
t
a
l

1
3
2
,
7
0
5

F
o
r

m
a
r
k
e
t
i
n
g

e
x
p
a
n
s
e
,

w
e

e
n
t
e
r

t
o

j
o
i
n

i
n

t
h
e

e
x
p
o

o
f

p
r
o
v
i
n
c
e

a
n
d

w
e

h
a
v
e

t
o

p
a
y

f
o
r

i
n
v
e
s
t
m
e
n
t
,

r
e
n
t
a
l
,

e
q
u
i
p
m
e
n
t
,

e
t
c

t
o

u
s
e
.

T
h
e

e
v
e
n
t

i
s

a
r
r
a
n
g
e
d

i
n

t
h
e

f
i
r
s
t

a
n
d

t
e
n
t
h

m
o
n
t
h
,

s
o

t
h
e

e
x
p
e
n
s
e

i
n

t
h
i
s

s
e
c
t
i
o
n

i
s

h
i
g
h
.

C
o
n
c
l
u
s
i
o
n

D
é
c
o
r

P
o
t
t
e
r
y

i
s

t
h
e

n
e
w

c
o
m
p
a
n
y

o
f

t
h
e

m
a
r
k
e
t
,

s
o

w
e

h
a
v
e

t
o

l
e
a
r
n

a
b
o
u
t

c
o
m
p
e
t
i
t
o
r

a
n
d

o
t
h
e
r

b
u
s
i
n
e
s
s

s
o

m
u
c
h

t
o

d
e
t
e
r
m
i
n
e

t
o

i
n
v
e
s
t
m
e
n
t
.

M
a
r
k
e
t
i
n
g

a
n
a
l
y
s
i
s

i
s

t
h
e

i
m
p
o
r
t
a
n
t

s
t
r
a
t
e
g
y

o
f

u
s

t
o

u
s
e

i
n

t
h
e

b
u
s
i
n
e
s
s

h
o
w
e
v
e
r

f
a
c
t
o
r

o
f

p
o
l
i
t
i
c
a
l
,

e
n
v
i
r
o
n
m
e
n
t
,

s
o
c
i
a
l
,

o
r

t
e
c
h
n
o
l
o
g
y
.

N
o
w
a
d
a
y
s
,

t
h
e
r
e

a
r
e

m
a
n
y

b
u
s
i
n
e
s
s

i
n

T
h
a
i
l
a
n
d

a
n
d

e
v
e
r
y

b
u
s
i
n
e
s
s

a
r
e

c
o
n
c
e
r
n

a
b
o
u
t

t
h
i
s

f
a
c
t
o
r
s

t
o
o
,

e
v
e
n

t
h
e

c
o
m
p
e
t
i
t
o
r

o
f

u
s
,

s
o

w
e

h
a
v
e

t
o

k
n
o
w

a
n
d

a
l
w
a
y
s

a
w
a
k
e

t
o

l
e
a
r
n

a
b
o
u
t

m
a
r
k
e
t
i
n
g

f
o
r

s
u
s
t
a
i
n
a
b
l
e

b
u
s
i
n
e
s
s

o
f

u
s

f
o
r

a
l
o
n
g
.

W
e

e
s
t
i
m
a
t
e

t
h
a
t

w
e

c
o
n
t
i
n
u
o
u
s
l
y

g
e
t

t
h
e

p
r
o
f
i
t
.

28
TechnicalFeasibilityStudy

ProductionandOperationAnalysis
ProductionCharacteristic

Characteristicofourproductsareappearingdifferentplantpot.TheSuperPottyhas
differencefromnormalPlantpotproducts.Wecombinebothmodernismandstylishon
ourproductsforchoicesofinteriordecorationbothindoorandoutdoordecoration.And
thenourproductshaveappropriatesizeofplantpotforusefulspaceinyourhome.And
OurproductshaveMulti-functioninonefornewinteriordecoratorgeneration.Suchas

AshtrayPlantPot[ItemNo.P12805]
Thisuniquedesigncombinesanashtraywithaplantpot.Thepotsitsontopofthe
ashtray,concealingitbothvisuallyandaromatically.

29
Wehave2Sizethatare:Small,Large
Andwehave5colorthatare:Chicblack,Purewhite,Vanillamilk,CupidPink,Blue
sky
Price:Bath.

30

UmbrellaPlantPot[ItemNo.P12708]
Thiscreativepotdesignallowsrainwaterfromyourumbrellatodrainintotheplantpot.
Wehave2Sizesthatare:Small,Large

31

AndWehave4colorthatare:RoughBlack,Cocoa,White,Cream
Price:Bath.

32
Lightpot[ItemNo.P22604]
Modernpotforgrowingplantsandherbsindoors.ItusesLEDlightingandcanbe
placedanywhereinthehouse.
Wehave3sizesthatare:Large,Medium,Small
Andwehave4colorsthatare:Black,Brown,White,Blue
Price:Bath.

Self-WateringPlantPot[ItemNo.P22813]
Thisself-wateringplantpot’smainfeatureisamedicaldripfeed.Thisunique
characteristic
allowstheplanttobenourishedwithwaterwhenneeded.
33
Wehave3sizethatare:Large,Medium,Small

Andwehave7colorsthatare:Black,White,Green,Pink,Blue,andViolet.
Price:Bath.

34

Puzzleplantpot[ItemNo.P32114]
Whenyoufeeltedious.YoucanplaythePuzzleplantpotonyourfreetime.This
productdesignforwhohasseriouslife.
Thisisthesetofplantpot.Youcanseparatebuying.Foreachpiecehasdifferentshape
andsize.ButallofPuzzlePlantPothasasameheight.
Wehave5colorsthatare:Blue,yellowGreen,Pink,Orange
Price:Bath.

35

Roly-PolyPot[ItemNo.P42208]
WhenplantneedwaterRoly-PolyPotis
slanttotherightside.Itcanwarnthe
ownertopourwaterontheplant.
Wehaveonlyonesizeandonecolorof
thistypeofPlantpot.
Price:Bath.

36

DishDripPlantPot[ItemNo.P11312]
Greatdesignthatletsthewaterfromyourdryingdishesdripintotheplantpotand
wateryourflowers.
Price:Bath.

Productionprocess
CeramicsParticulateProcessing
- Traditionalceramicsaremadefrommineralsoccurringinnature:Products
includepottery,porcelain,bricks,andcement.
- Newceramicsaremadefromsyntheticallyproducedrawmaterials:Products
includecuttingtools,artificialbones,nuclearfuels,andsubstratesforelectronic
circuits.
- Thestartingmaterialforalloftheseitemsispowder.

37

Usualstepsintraditionalceramicsprocessing:(1)preparationofraw
materials,(2)shaping,(3)drying,and(4)firing.Part(a)showstheworkpartduringthe
sequence,while(b)showstheconditionofthepowders
PreparationoftheRawMaterialforTraditionalCeramics
- Shapingprocessesfortraditionalceramicsrequirethestartingmaterialto
beaplasticpaste:Thispasteiscomprisedoffineceramicpowders
mixedwithwater.
- Therawceramicmaterialusuallyoccursinnatureasrockylumps,and
reductiontopowderisthepurposeofthepreparationstepinceramics
processing.

Comminution
Reducingparticlesizeinceramicsprocessingbyuseofmechanicalenergyin
variousformssuchasimpact,compression,andattrition.Comminutiontechniquesare
mosteffectiveonbrittlematerialssuchascement,metallicores,andbrittlemetals.Two
generaltypesofcomminutionoperations:
1. Crushing
2. Grinding

1.1Crushing Reductionoflargelumpsfromtheminetosmallersizesforsubsequent
furtherreduction
- Severalstagesmayberequired(e.g.,primarycrushing,secondary
crushing),thereductionratioineachstagebeingintherange3to6.
- Crushingofmineralsisaccomplishedbycompressionagainstrigid
surfacesorbyimpactagainstsurfacesinarigidconstrainedmotion.
JawCrusher:Largejawtogglesbackandforthtocrushlumpsagainsta
hard,rigidsurface.

38

RollCrusher:Ceramiclumpsaresqueezedbetweenrotatingrolls.

1.2Grinding,Inthecontextofcomminution,grindingreferstotheoperationof
reducingthesmallpiecesaftercrushingtoafinepowder.
- Accomplishedbyabrasion,impact,andcompactionbyhardmediasuch
asballsorrolls.
- Examplesofgrindinginclude:
Ballmill
Rollermill
Impactgrinding

BallMill:Hardspheresmixedwithstockarerotatedinsidealargecylindrical
container;themixtureiscarriedupthecontainerwallasitrotates,andthen
pulledbackdownbygravityforgrindingaction.

39
RollerMill:Stockiscompressedagainstaflathorizontalgrindingtableby
rollersridingoverthetablesurface.

IngredientsofCeramicPasteforShaping
Clay (hydrous aluminum silicates) - usually the main ingredient
becauseofidealformingcharacteristicswhenmixedwithwater.
Water – creates clay-water mixture with suitable plasticity for
shaping.
NonĮplastic raw materials, such as alumina and silica - reduce
shrinkage in drying and firing but also reduce plasticity of the
mixtureduringforming.
Other ingredients, such as fluxes that melt (vitrify) during firing
and promote sintering, and wetting agents to improve mixing of
ingredients.
ShapingProcesses
Slipcasting:Theclay-watermixtureisaslurry.
Plasticformingmethods:Theclayisplastic.
Semi-drypressing:Theclayismoistbuthaslowplasticity.
Drypressing:Theclayisbasicallydry(lessthan5%water)andhasno
plasticity.
SlipCasting :Asuspensionofceramicpowdersinwater,calledaslip,is
pouredintoaporousplasterofparismoldsothatwaterfromthemixisabsorbed
intotheplastertoformafirmlayerofclayatthemoldsurface.
Theslipcompositionis25%to40%water.
Twoprincipalvariations:
1.Draincasting-themoldisinvertedtodrainexcessslipafterasemiĮ
solidlayerhasbeenformed,thusproducingahollowproduct.
2.Solidcasting-toproducesolidproducts,adequatetimeisallowed
forentirebodytobecomefirm.
40

Sequenceofstepsindraincasting,aformofslipcasting:(1)slipispoured
intomoldcavity,(2)waterisabsorbedintoplastermoldtoformafirmlayer,(3)
excessslipispouredout,and(4)partisremovedfrommoldandtrimmed.
PlasticForming
Thestartingmixturemusthaveaplasticconsistency,with15%to25%water.
Varietyofmanualandmechanizedmethods.
1. Manualmethodsuseclaywithmorewaterbecauseitismoreeasily
formed
-Morewatermeansgreatershrinkageindrying.
2. Mechanizedmethodsgenerallyuseamixturewithlesswatersostarting
clayisstiffer.
PlasticFormingMethods
1. Handmodeling(manualmethod)
2. Jiggering(mechanizedmethod)
3. Plasticpressing(mechanizedmethod)
4. Extrusion(mechanizedmethod)
1.1HandModeling:Creationoftheceramicproductbymanipulating
themassofplasticclayintothedesiredgeometry.
Handmolding-similaronlyamoldorformisusedto
defineportionsofthepartgeometry.
Handthrowingonapotter'swheelisanotherrefinement
ofhandcraftmethods.
-Potter'swheel=aroundtablethatrotatesonavertical
spindle,poweredeitherbymotororfootĮoperatedtreadle.
41
-ProductsofcircularcrossĮsectioncanbeformedby
throwingandshapingtheclay,sometimesusingamoldto
providetheinternalshape.
1.2Jiggering:Similartopotter'swheelmethods,buthandthrowingis
replacedbymechanizedtechniques.

Sequenceinjiggering:(1)wetclayslugisplacedonaconvex
mold;(2)batting;and(3)ajiggertoolimpartsthefinalproduct
shape.

1.3PlasticPressing:Formingprocessinwhichaplasticclayslugis
pressedbetweenupperandlowermoldscontainedinmetalrings.
Moldsaremadeofporousmaterialsuchasgypsum,sowhen
avacuumisdrawnonthebacksofthemoldhalves,moisture
isremovedfromtheclay.
Themoldsectionsarethenopened,usingpositiveair
pressuretopreventstickingofthepartinthemold.
Advantages:higherproductionratethanjiggeringandnot
limitedtoradiallysymmetricparts.

1.4Extrusion:Compressionofclaythroughadieorificetoproduce
longsectionsofuniformcross-section,whicharethencuttorequired
piecelength.
Equipmentutilizesascrew-typeactiontoassistinmixingthe
clayandpushingitthroughdieopening.
Products:hollowbricks,shapedtiles,drainpipes,tubes,and
insulators.
Alsousedtomakethestartingclayslugsforotherceramics
processingmethodssuchasjiggeringandplasticpressing.
42
Semi-dryPressing:Useshighpressuretoovercometheclay’slowplasticity
andforceitintoadiecavity.

Semi-drypressing:(1)depositingmoistpowderintodiecavity,(2)
pressing,and(3)openingthediesectionsandejection.
DryPressing:Processsequenceissimilartosemi-drypressing-themain
distinctionisthatthewatercontentofthestartingmixistypicallybelow5%
Diesmustbemadeofhardenedtoolsteelorcementedcarbideto
reducewearsincedryclayisveryabrasive.
Nodryingshrinkageoccurs,sodryingtimeiseliminatedandgood
dimensionalaccuracyisachievedinthefinalproduct.
Typicalproducts:bathroomtile,electricalinsulators,refractory
brick,andothersimplegeometries.

ClayVolumeandWaterContent
Waterplaysanimportantroleinmostofthetraditionalceramicsshaping
processes.
Thereafter,ithasnopurposeandmustberemovedfromtheclaypiece
beforefiring.
Shrinkageisaproblemduringdryingbecausewatercontributesvolume
tothepiece,andthevolumeisreducedwhenitisremoved.

43
VolumeofclayasafunctionofwatercontentRelationshipshownhere
istypical;itvariesfordifferentclaycompositions.
Drying :Thedryingprocessoccursintwostages:
Stage1-dryingrateisrapidandconstantaswaterevaporatesfromthesurface
intothesurroundingairandwaterfromtheinteriormigratesbycapillaryaction
tothesurfacetoreplaceit:Thisiswhenshrinkageoccurs,withtheriskof
warpingandcracking.
Stage2-themoisturecontenthasbeenreducedtowheretheceramicgrainsare
incontact:Littleornofurthershrinkageoccurs.

Typicaldryingratecurveandassociatedvolumereduction(dryingshrinkage)
foraceramicbodyindrying.Dryingrateinthesecondstageofdryingis
depictedhereasastraightline;thefunctionissometimesconcaveorconvex.
FiringofTraditionalCeramics
Heattreatmentprocessthatsinterstheceramicmaterial
Performedinafurnacecalledakiln.
Bondsaredevelopedbetweentheceramicgrains,andthisisaccompanied
bydensificationandreductionofporosity.
Therefore,additionalshrinkageoccursinthepolycrystallinematerialin
additiontothatwhichhasalreadyoccurredindrying.
Inthefiringoftraditionalceramics,aglassyphaseformsamongthecrystals
whichactsasabinder.
Glazing:Applicationofaceramicsurfacecoatingtomakethepiecemoreimpervious
towaterandenhanceitsappearance.
Theusualprocessingsequencewithglazedwareis:
1. Firethepieceoncebeforeglazingtohardenthebodyofthepiece.
2. Applytheglaze.
3. Firethepieceasecondtimetohardentheglaze.

44
LogisticsManagement

CeramicLogisticswareoffersafullyintegratedlogisticsservice.We
haveafullteamoflogisticsprofessionalsdedicatedtotransportingour
productsfromfactorytoshopandtocustomersandmadeininformation
technology,newsystemsandsoftwarecansignificantlyhelptoimprove
customerserviceandcommunicationstherearehaveaindustrysitesto
easyforcustomerstaketheorderandtoensurethatallourproductsreach
theirdestinationinperfectconditionandinacosteffectivemannerandthe
truckthathaveasafewhiletransportproductsformaintainsecurityof
goodsandserviceandhavetimelynotificationofordersandshipping
requirementsisfundamental.

45
FacilityManagement

Disposalofwastemanagement
1. Thenthroughthecombustionproductscommonlyusedmethodisthan
implantedintheareaoffillingorhiresomeonetobeleftoutside,whichwill
paythecostveryreasonablewhichinfactcanbeusedforbackbynewmix
andusedmachineinthesub-groundsuchasJawcrusher,Hammermill,Cone
crusher.

2. Dustfromdifferentprocess-dustfromthegrindprocessalmostisoften
verydetailsowemusttohaveeffectivedusttrapsystemisdustcorrector
systembecausedustisthepollutionisveryharmfultorespiratorysystem.

Watertreatmentmanagement
Ceramicfactorythatshouldbewatertreatmentsystembecauseceramic
industrythattousedwaterinmanyproductionandsometimebeforeletwateroutof
factorythatwillbepassedinthefactorysuchascleaningthefloor,cleaningthe
machinebecausesometimetheydon’thavetreatmentsystemwaterthatwareleftoutof
thefactorywillharmtheenvironment.

46
Machine/Tools/Equipments

Multi-tankballmill
Themachineisusedtomillglazematerialsofseveraltypesandlabcolorants.

Screeningmachine
Rollerscreeningmachinesaremostlyusedinsteel,metallurgicalandchemical
industries.

Ceramicgoldplatingmachine
ThegoldmembranecoatedceramicorsilvermembraneBrightdelicate,coating
speed,simpleoperation,equipmentstability,andtheproductionofhigh-enddecorative
ceramicanindispensableprerequisiteequipment.

47

SemiautoJiggeringCeramicmachine
MachineforDinnerwareproducingformingmachinejiggeringtype.

Grindingequipment,QGMgrinding
Thelightpotmillmainlyusedforlaboratoryandsmallquantitymanufacture.
Themillhasfunctionsuchaselectromagnetismtiming,timinggrinding,flexibleaxes,
theaxessleevecanregulate.

CeramicCuttingmachineissuitablefordecoration.Itcanbeusedfor
cuttingceramics,groovingandbeveling.Themachinehasmanyadvantages,
suchassmallsize,lightweight,highefficiency,stableprecisionandlowprice.It
iseasytooperateandmove.Itisanexcellentmachinefordecorationand
constructioncorporations.
48

Ceramicbrickmakingmachine
1. Automaticceramicbrickmakingmachine.
2. 40%lowerelectricityused.
3. Efficient,highoutput.

Ceramicmetallizationcoatingmachineareappliedtohardware,plastic,
ceramics,resin,glassandcrystal.

Filterpresssystem
Filterpresswithwashingsystemwithoutfearofoftenchangingfilterclothor
slurryadhesiontoclothhigheffiency.Afilterpressisaliquid-solidseparation
deviceusedtoreducethevolumeandweightofaslurrywasteorprocessstreamby
separatingliquidfiltrateandsolidfiltercake.

49

Claycutter

Claymixing

Agitator:High–speed
50

Agitator:Low–speed

Hydraulicpump

Vacuumpump
51

Glazesprayingbooth

Wetpanmill

Porositytest

52
FactoryLocation

ChaengWattana BangTalatPakkret Nonthaburi 11120
ThefactorywillbelocatedinthisareabecauseNonthaburiisnearlyBangkok.
Abouttransportationofrawmaterial,weuseabigtruck.It’seasierthaninBangkok
thathaveatrafficjamforsavecostofgasolineandtimefortransportation.
Forsecondreason,fromthemapwecanseethatthislocationnearlyChatuchakthe
biggestmarket.Itiseasyforpresentourproductinthismarketformiddlemanor
transportagoodtoretailer.

53
Factory

54

Warehouse

Showroom

Showroominfrontoffactoryorsideoffactory
Weuseamodernlayoutandmodernstyletosettheshowroomforpresentourproduct
infrontoffactorybecauseourproductissuitablewithamodernstyledecoration.
Middlemanorretailercanseeourproductandeasytocontactusinthisplace.

55

Retailshop

Weplantorent2blocksinzonedecorationorceramicandpotteryatChatuchak
Market.It’sforpresentandsaleourdirectlytoanycustomer.Itisopportunityifthere
areforeignercustomersorbigcaseofmiddlemaninterestedinourproductbecause
therearemanykindsofcustomeratChatuchakMarket.

Redlinezoneisthezonethatwewanttorentbutonly1-2blocksbecauseit’szone
fordecorationorceramicandpottery.

56

Costofinvestment

Building
-Land300,000.
-Factory1,205,000.
-Shop2,430,000.
Total3,935,000.

ToolsandEquipment
-Oven500,000.
-HandPottery30,000.
-Decorationequipment10,000
-Others10,000
-Total550.000.

Machine
-Estruder250,000.

Facilities
-Furnituredecoration50,000.
-Productdisplay25,000.

Total 4,810,000

Investment Amount Depreciation Annual
Depreciation
Monthly
Depreciation
Building 1,205,000. 7/year 172,143. 14,345.25.
Oven 500,000. 4/year 125,000. 10,417.
Handpottery 30,000. 4/year 75,000. 625.
Decoration 10,000. 4/year 2,500. 208.
Extruder 250,000. 5/year 50,000. 4,167.
Furniture 75,000. 5/year 15,000. 1,250.
Computer 25,000. 6/year 5,000. 417.
Total 2,095,000 377,143 31,429.25
58
OperatingCost

RawmaterialCost
Kaolin 300,000baht/year
Color 110,000baht/year
Stain 180,000baht/year


DirectLaborCost

Employeesinthefactory
Technicianinmanufacturing 2persons
Modeller 2persons
Painter 2persons
GeneralStaff 3persons
deliveryman 3persons
Employeesintheofficeandshop 3persons
Total 15persons

Expense
Wageforaccountant 70,000/year
Interest O/D 40,000/year
Otherexpenses 60,000/year

Overhead

Costofutilities 285,000/year
Transportation 35,000/year

AdministrationCost

Gasforkiln 350,000/year
Telephone 18,400/year
Manager’ssalary 1,260,000/year

Total 2,708,400

59

Conclusion

FromTechnicalanalysismakethebusinessclearlyaboutcostofproduct.We
knowcompetitorscostandknowhowtosavecostbutgivequalityproductandget
someprofititcanmakeustoknowtechnicalthatusesintheprojecttothelongterm
runandpreventtolostprofit.Technicalanalysesmakeustoknowwhatweshoulduse
todothebusinessandknowtheimportantofeachofequipment.

Item Position Person Salary Total
1 Manager 7 15,000 105,000
2 Employees 5 10,000 50,000
3 Technician 7 6,500 45,500
4 Decorators 5 5,000 25,000
5 Delivery
Man
3 4,500 1,3500
Total 27 360,500
60
FinancialAnalysis

Incomestatement
Décorpottery Year 1 2 3 4 5
Incomestatement
(baht)
Beginning
2005 2006 2007 2008 2009

Sales 10,572,28214,057,85717,891,49120,817,21623,380,444
Computerindustry 11,620,90915,397,70519,585,88022,837,13625,674,478
-TradeDiscounts 1,162,0911,539,7701,958,5882,283,7142,567,448
Machineindustry 141,830249,904330,248329,742341,768
-Tradediscount(20%) 28,36649,98166,05065,94868,354
Productcost 5,626,4597,494,0139,540,15911,089,05212,448,592
-Computerindustry 5,537,2197,336,9489,332,59810,881,80912,223,792
-Machineindustry 89,140157,064207,561207,242214,801

Grossprofit4,945,8236,563,8458,351,3329,728,16510,931,852

Salesandserviceexpense
-Commissionforcustomer -235,255-117,627-156,476-199,161-231,669
(1
st
year2%next1%)
-Commissionfor1
st
purchase3% 0-116,546-128,056-97,522-85,481
-Marketing -771,000-1,025,638-1,305,422-1,518,495-1,705,260
-Recreation -120,000-159,632-203,178-236,342-265,410
-Transportation -844,800-1,267,200-1,267,200-1,689,600-1,689,600
-Telephone -24,000-31,926-40,636-47,268-53,082
-Oil -36,000-47,890-60,954-70,903-79,623
-Trains -50,000-50,000-50,000-50,000-50,000
-Establishmentcompany -150,0000000
-salaryemployees -1,632,000-1,713,600-1,799,280-1,889,244-1,983,706
-Machinedepreciation -165,000-165,000-165,000-165,000-237,000
-Toolofficedepreciation -100,000-100,000-100,000-100,000-100,000
-Rentbuilding -240,000-240,000-240,000-240,000-240,000
-Other -50,000000-2,000
Profitbeforetheinterestandthetax572,7681,528,7862,835,1313,424,6294,209,021
-Interestexpense 00000
Interestbeforededucttax572,7681,528,7862,835,1313,424,6294,209,021
-Tax -171,830-458,636-850,539-1,027,3891,262,706
Netprofit 400,9381,070,1501,984,5922,397,2402,946,315
-Dividend (40%)-160,975-428,060-793,837-958,896-1,178,526
-Earnedsurplus 240,536642,0901,190,7551,438,3441,767,789

Financialratio

61
Year 1 2 3 4 5
Income 100% 100% 100% 100% 100%
Capital 53% 53% 53% 53% 53%
Grossearnings 47% 47% 47% 47% 47%
Earnings 4% 3% 11% 12% 13%

62

Décorpotterycompany
Balancesheet

Décorpottery Year 1 2 3 4 5
Incomestatement
(baht)
Beginning
2005 2006 2007 2008 2009

Asset
CurrentAsset4,000,0002,996,2654,345,7896,363,9608,373,22810,034,630
-Cashandcashatbank4,000,0001,758,7752,700,3634,269,8295,936,6077,297,963
-Accountreceivable881,0241,171,4881,490,9581,734,7681,948,370
-GoodsRemain356,466473,939603,173701,853788,297
Fixedasset 1,885,0001,620,0001,355,0001,090,0001,545,000
-Machinedepreciation 1,485,0001,320,0001,155,000990,0001,545,000
-Toolsdepreciation 400,000300,000200,000100,0000
TotalAsset4,000,0004,881,2655,965,7897,728,9609,463,22811,573,630
Debtorandstockholder
Debt
Currentliability 640,7021,083,1371,645,5531,951,4762,300,089
-Accountpayable 468,872624,501795,013924,0881,037,383
-s·va·+r··.171,830458,636850,5391,027,3891,262,706
Long-termdebt 00000
TotalDebt640,7021,083,1371,645,5531,951,4762,300,089
Stockholder
Authorizedcapitalstock4,000,0004,000,0004,000,0004,000,0004,000,0004,000,000
Earningssurplus 240,563882,6532,073,4083,511,7525,279,541
Totalofstockholder4,000,0004,240,5634,882,6536,073,4087,511,7529,279,541
Totalofstockholder
anddebtor4,000,0004,881,2655,965,7897,718,9609,463,22811,579,630

Financialratio

Year 1 2 3 4 5
CurrentRatio 4.68 4.01 3.87 4.29 4.36
QuickRatio 4.12 3.57 3.50 3.93 4.02
DebtRatio 0.13 0.18 0.21 0.21 0.20
D/ERatio 0.15 0.22 0.27 0.26 0.25
ROA 8.21% 17.94% 25.71% 25.33% 25.44%
ROE 9.45% 21.92% 32.68% 31.91% 31.75%

63
Décorpotterycompany
Cashflow

Décorpottery Year 1 2 3 4 5
Incomestatement
(baht)
Beginning
2005 2006 2007 2008 2009
CashFlowsFromoperatingactivities
Earnings 400,9381,070,1501,984,5922,397,2402,946,315
Depreciation-machine165,000165,000165,000165,000165,000
Depreciation-officetools100,000100,000100,000100,000100,000
Adjustaccountreceivable -881,024-290,465-319,469-243,810-213,602
Adjustgoodsremain-356,466-117,472-129,235-98,680-86,443
AdjustAccountpayable 468,872155,629170,512129,074113,295
Adjustexpenditureremain 171,830286,805391,904176,849235,318
Netcashfromoperatingactivities69,1501,369,6482,363,3032,625,6743,331,882

CashFlowsFrominvestingactivities
InvestFixedasset -2,150,000 -792,000
Netcashfromfinancingactivities-2,150,000-792,000

CashFlowsFromfinancingactivities
Dividends -160,375-428,060-793,837-958,896-1,178,526
NetcashfromFinancingactivities-160,375-428,060-793,837-958,896-1,178,526

Netincreaseincashandcashequivalents-2,241,225941,5881,569,4671,666,7781,361,356
Cashandcashequivalentsatbeginningoftheperiod4,000,0001,758,7752,700,3634,269,8295,936,607
Cashandcashequivalentatendoftheperiod1,758,7752,700,3634,269,8295,936,6077,297,963


Décorpotterycompany 1 2 3 4 5 6
BalanceSheet(Baht) beginning 2005 2006 2007 2008 2009
EBIT 572,7681,528,7862,835,1313,424,629 4,209,021
TAX(30%) -171,830-458,636-850,539-1,027,389-1,262,706
EBIT*(1-T) 400,9381,070,1501,984,5922,397,240 2,946,315
AdjustingitemnotaffectingCash
Depreciationandamortization 265,000265,000 265,000 265,000 337,000
+(-)inworkingcapital 1,644,437-907,090 -1,455,755-1,703,344-1,312,789
Freecashflow -4,000,0002,310,375428,060793,837958,8961,970,526
TerminalValue 5,833,552
Freecashflow(inclTerminalValue)-4,000,0002,310,375428,060793,837958,8967,804,078
NPV(wacc=20%)1,900,573
IRR 38%

64

Riskanalysisforbusiness

Riskmanagement

Identify

Externalrisk

- TheentrepreneurintheceramicindustryofThailandstillconfrontswith
competitionproblemallinternationalespeciallythecompetitionwithChina.
- FinancialcrisisoftheUnitedStatesofAmericathathappensthenfinancial
liquidityofworldwideaffecttoreducethepurchasingpowerofaconsumer.
- Worldeconomyreducemostinround20 year,from3.9 ->2.5% ratesareleftto
-0.45%.
- GDPofThailandmightincrease1-2.0dependontherecoveryofUnited
StatesofAmerica,EuropeandJapan.
- GDPofindustrybedowncontinuallyatyear2550=6.2%,2551=6.6%and
2552=2-3.0%.
- Marketoftheceramicisthemarketofthebuyerthenthebuyerisinfluential
inbargainpriceofproductbecauseofinthemarkethavemoreceramic
producer.
- Theceramicindustryistheoneofmarketindustrythatisthecauseof
problemaboutpollutionbothheat,dust,noise,pollutedwater,dregs
fromtheprocedureofproduce,mouldplasterthatexpire,ceramicrolleretc.
- Thechangeoftargetgroupofcustomer.
- ThedisorderofpoliticalofThailandwhichaffecttorequirementof
customer.

Internalrisk

- Workinefficiencyofemployees.
- Attendanceandnonattendanceofemployeeswhichworkbydaily.
- Theproductionsthatbreakdownapproximately5-10%ofproductthose
produceineachtime.
- Doingthemarketingstillasexpectedineffectively.
- Employeessometimestheystrike,died,orhaveaccidentetc.
- Dishonestyofemployees.
- Distributionofproducthaveproblemonthewaythentheproducthavelow
qualitywhenthecustomerreceiveafterthatthecompanywillgetcomplain
anddamagefame.
- Highwagerateofemployeesbothfactoryandshop.

65

TheFive-Forcesmodelofcompetition

RivalryAmongcompetingfirms

-FromtheresearchintheJatujakplazafindalotofthepotteryshop
butourpotteryislocateatzoneofdecorateahouseandagardenthennothave
moreaffectforsalebecauseintheJatujakplazahavearrangethezone foreach
typesofproductandnormallyacustomerwhowanttocomein shoppingtheyoften
gostraighttoseekaplacethattheywant.

Potentialentryofnewcompetitors
-Thisbusinessistheinterestofcustomerbecauseitistheproducttouse
fordecoratehomeorgiftfriendandlowpricesthenmaydifficulttoreservethe
newcompetitors.

Potentialofdevelopmentofsubstituteproducts
-Thepotteryofourcompanyisthenewdesignthenhavemorebenefit
bothdecorateandsouvenirwhichthebenefitsofthesehaveothergoodsthatcan
usereplacesuchas,houseornament,asouvenirthatmakefromresin,plaster,
crystaletc.

Bargainingpowerofsuppliers
-Themostofceramicoftenhavesourceofrawmaterialatsameplace
thenSuppliershaveinfluentialtobargainmorethanthentheproducerspotterymust
gatherintogroupforbargainthepriceofrawmaterialsandthisgroupcanarethebig
customerofsuppliesthenthepowerforbargainpricewilleasy.

Bargainingpowerofconsumers
-thegatherintogroupofmerchantpotterynotonlygetbenefitsfrom
purchaselowpriceofrawmaterialbutstillmakebargainpriceofcustomerreduce
becausethegroupofmerchantwillsetupmiddlepriceofproducttheneveryshopwill
havesameprice.ifthecustomerwanttobuythebeautifulproducttheycanchoosethe
productfromourcompany.

66

RiskAnalysis

Risk Type Probability
-FinancialcrisisoftheUnitedStatesofAmerica
thathappensthenfinancialliquidityof
worldwideaffecttoreducethepurchasingpower
ofaconsumer.

Economicfactors 15%
- -Theentrepreneurintheceramicindustryof
Thailandstillconfrontswithcompetition
problemallinternationalespeciallythe
competitionwithChina.

Economicfactors 15%
-Worldeconomyreducemostinround20 year,
from3.9 ->2.5% ratesareleftto-0.45%.

Economicfactors 10%
-GDPofThailandmightincrease1-2.0depend
ontherecoveryofUnitedStatesofAmerica,
EuropeandJapan.

Economicfactors 10%
-GDPofindustrybedowncontinuallyatyear
2550=6.2%,2551=6.6%and2552=2-3.0%.
Economicfactors 5%
-Marketoftheceramicisthemarketofthebuyer
thenthebuyerisinfluentialinbargainpriceof
productbecauseofinthemarkethavemore
ceramicproducer.

Socialfactors 5%
-ThedisorderofpoliticalofThailandwhich
affecttorequirementofcustomer.

Politicalfactors 5%
-Thechangeoftargetgroupofcustomer Socialfactors 5%
-Doingthemarketingstillasexpected
ineffectively.
Internalrisk 5%
-Theproductionsthatbreakdownapproximately
5-10%ofproductthoseproduceineachtime.
Internalrisk 5%
-Highwagerateofemployeesbothfactoryand
shop.

Internalrisk 5%
-Workinefficiencyofemployees.

Internalrisk 5%
-Employeessometimestheystrike,died,orhave
accidentetc.

Internalrisk 5%
-Dishonestyofemployees.

Internalrisk 5%
67

-Distributionofproducthaveproblemonthe
waythentheproducthavelowqualitywhenthe
customerreceiveafterthatthecompanywillget
complainanddamagefame.

Internalrisk

5%
-Attendanceandnonattendanceofemployees
whichworkbydaily
Internalrisk 5%
-Theceramicindustryistheoneofmarket
industrythatisthecauseofproblemabout
pollutionbothheat,dust,noise,pollutedwater,
dregs
fromtheprocedureofproduce,mouldplaster
thatexpire,ceramicrolleretc.

Socialfactors 5%

Howtoreducerisk

Identifywaytoreducetherisk
- Encouragethemarketinthecountrymaybehavetheactivityofthe
marketing.
- Researchanddevelopmentnewproductordesigntomorebeautifuland
luxuriestothecustomerinhighlevelforavoidtocompetitivewiththe
productfromChina.
- Controlthestandardofproductandreducecostofcapitalsbyemphasize
usingenergycompensateintheprocessofproducetheproduct.
- Reuse,recyclethewasteoffactorythenreducecostsofcapitalandsavethe
worldalso.
- Findthewaytoproducethehightechofceramic.
- Traintheemployeesforincreasetheknowledgeinskilltowork
- Havetheinsuranceinorganizationforsupporttheproblemthatwillbe
occurwithemployees.
- Planninganddevelopmentaboutmarketingtoappropriatewitheconomy.

68

Prioritizeriskreduction

Risk Strategy
-FinancialcrisisoftheUnitedStatesofAmerica
thathappensthenfinancialliquidityof
worldwideaffecttoreducethepurchasingpower
ofaconsumer.

-Encouragethe
marketinthe
countrymaybe
havetheactivityof
themarketing.

- -Theentrepreneurintheceramicindustryof
Thailandstillconfrontswithcompetition
problemallinternationalespeciallythe
competitionwithChina.

-Researchand
developmentnew
productordesignto
morebeautifuland
luxuriestothe
customerinhigh
levelforavoidto
competitivewith
theproductfrom
China.

-Worldeconomyreducemostinround20 year,
from3.9 ->2.5% ratesareleftto-0.45%.

-Controlthe
standardofproduct
andreducecostof
capitalsby
emphasizeusing
energycompensate
intheprocessof
producethe
product.

-GDPofThailandmightincrease1-2.0depend
ontherecoveryofUnitedStatesofAmerica,
EuropeandJapan.

-GDPofindustrybedowncontinuallyatyear
2550=6.2%,2551=6.6%and2552=2-3.0%.

-Marketoftheceramicisthemarketofthebuyer
thenthebuyerisinfluentialinbargainpriceof
productbecauseofinthemarkethavemore
ceramicproducer.

-Findthewayto
producethehigh
techofceramic.

-ThedisorderofpoliticalofThailandwhich
affecttorequirementofcustomer.

-Encouragethe
marketinthe
countrymaybe
havetheactivityof
themarketing.

-Thechangeoftargetgroupofcustomer -Researchand
developmentnew
productordesignto
morebeautifuland
luxuriestothe

69
customerinhigh
levelforavoidto
competitivewith
theproductfrom
China.

-Doingthemarketingstillasexpected
ineffectively.
-
-planninganddevelopment
aboutmarketingto
appropriatewitheconomy.
-
-Theproductionsthatbreakdownapproximately
5-10%ofproductthoseproduceineachtime.

-Highwagerateofemployeesbothfactoryand
shop.

-Workinefficiencyofemployees.

-Trainthe
employeesfor
increasethe
knowledgeinskill
towork

-Employeessometimestheystrike,died,orhave
accidentetc.

-Havetheinsurance
inorganizationfor
supporttheproblem
thatwillbeoccur
withemployees.

-Dishonestyofemployees.

-Distributionofproducthaveproblemonthe
waythentheproducthavelowqualitywhenthe
customerreceiveafterthatthecompanywillget
complainanddamagefame.

-planninganddevelopment
aboutmarketingto
appropriatewitheconomy

-Attendanceandnonattendanceofemployees
whichworkbydaily
-Havetheinsurance
inorganizationfor
supporttheproblem
thatwillbeoccur
withemployees.

-Theceramicindustryistheoneofmarket
industrythatisthecauseofproblemabout
pollutionbothheat,dust,noise,pollutedwater,
dregs
fromtheprocedureofproduce,mouldplaster
thatexpire,ceramicrolleretc.

-Reuse,recyclethe
wasteoffactory
thenreducecostsof
capitalandsavethe
worldalso.

70

Actions

Continuousmonitoringofriskcontainmenttasks

- Havetoarrangethescheduleforchecktheriskineveryweekwhichwill
knowthathowmuchwehavethe%ofincreaseorreduceofrisk.

Thisistheexamplethatourcompanyusetocontinuousmonitoringrisk

Ris
k
#
Risk
Item
s
Last
Wee
k
Rank
#
Probabilit
y
[0-1]
Los
s
[1-
10]
Risk
Exposur
e
Ran
k
Plan
#
Mitigatio
n
Statu
s
1

2

3

71
Summary

DécorPotterydecidetodolearnaboutthisproductbecauseweinterestedinthe
decorative.Nowadaystherearemanyplacesthatneedtodécor;howeverthehotel,
coffeeshop,restaurantandothers,plantpotarethepopularequipmentthatthey
consider.Companythatproducethepotarequiteabit,someofthemaretheexport
companyespeciallypot,notincludingothersCeramicsCompanythathavepotintheir
product.Indicatedthattherearemanycompetitivemarkets,tobethenewcompetitoris
difficult,sowecreatetheideathatdifferentfromothersandinteresting,highclassand
valuablebutdoesn’texpansive,becausewemakeitbyceramics.Therearemany
companiesthatproduceplantpot,andthereislittlecompanytoproducethelook
strange product.Thatistheinitiativeofinspirationtocreateideatolearnaboutthe
feasibilityofthisproduct.DécorPotterynotcreatetheordinalproduct,doesn’tordinal
plantpot,notinthegarden,notonlyshowandplant,butwehavemorefunctioninthe
modernstyle.Generallyweplantinthepotandtakewatertothem,sowethink”How
greatifplantpotwateringthemselves”and“Howgreatifplantpotnotonlyforplant”.
WelearnabouttoproduceandlearnaboutproductHistory.Thepotteryhas
beguntodevelopsince1 reigntimesbyorderingandmostdesignaretheThaipainting
andlaterhavemodifyingtosuittherequirementofaThaicomestocontinuallyand
beginimportthepotteryfromtheforeignsuchasJapan,ChineseandEuropeafterthat
Thaihaspermittedtopromoteindustriesofpotterybothofsaletoexportandthe
developmentemployeesofproductionthenhavemoreindustryandtheexportinggrow
upalso.Typeofpotterycanseparatefromthekindofmaterial.Generallysizeofthe
potwillusesince6inch(diameter)8inch10inchuntil12incifisbakedclaysizepot
willshouldnotexceed12inch.Thepotteryseparatefollowprocedure
1. Theordinarystandpottery isstandardpotwhichthepotthathavethewidth,
narrowbuttocksbyhasthewidenessofthediameterequalstotheheightor
thedepthofthepotusestogrowthetreeingenerally.
2. Theshortpot(AzaleaPots)thecharacterresemblespotstandardbutwill
havethealittledepth.
3. Traypot(Pans)isthepotbuttocksshallowlikefryingpanhavelightweight
dislocatesconvenientandliketousegrowthetreecollectssuchasthe
Bonsai.
4. Thepothangscanuseothermaterialtodosuchasglassbottle,bottlepetof
beveragerecycleorother.
5. Bakedclaypotwhicheasytoevaporateanddryfastmoreplasticpot,glass
ormetal.
Todoabusiness,wehavetoconsideraboutmarketing.Potterybusinessesare
popularinthenorthofThailand,sowehavetodomarketanalysisforstudycustomers
behavior,competitor’sadvantagesoreverythingthatimportantforbusiness.Décor
PotteryisSMEsbusiness,wespecifycustomerswhointerestinginfashionableidea
productsuchstudentandworkerswhichstyle,functionofproductthatbecomethenew
alternativeforcustomers.Todoabusinesswehavetoconsideraboutpoliticalpolicy
suchasFreetradeAreapolicy,environmentprotectlaw,andpollution,community
healthy,BusinessZone,EconomicstatusofThailandistheimportantthingforusto
consider,occupation,populationrevenue;thesearethefactorsthatinfluenceto
purchasingpower.Tobuythematerialwehavetoconsiderthatthiseconomicstatus,
sometimesmaterialishighpriceit’smayberesulttothecostofourproduct.Socialand
environmentistheoneofimportantthinkthatwehavetoconsider.Asweknowto
72
buildthecompanywemusthaveresponsibilitytosocial,shouldnotbedamagethe
socialandenvironment.Technology,thisfactorsisimportanttoobecausemachineand
manyequipmentwehavetousetechnology.Becauseofthisbusinessisconcentrate
abouttechnology.Andtheimportantwehavetodosaleestimatedtoensureourproduct
incomeandmakesurewewillhaveprofitability.
TheSuperPottyhasdifferencefromnormalPlantpotproducts.Wecombine
bothmodernismandstylishonourproductsforchoicesofinteriordecorationboth
indoorandoutdoordecoration.Andthenourproductshaveappropriatesizeofplantpot
forusefulspaceinyourhome.
CeramicsParticulateProcessing
Traditionalceramicsaremadefrommineralsoccurringinnatureandnewceramicsare
madefromsyntheticallyproducedrawmaterials
LogisticsManagement
Wehaveafullteamoflogisticsprofessionalsdedicatedtotransportingourproducts
fromfactorytoshopandtocustomersandmadeininformationtechnology,new
systemsandsoftwarecansignificantlyhelptoimprovecustomerserviceand
communicationstherearehaveaindustrysitestoeasyforcustomerstaketheorderand
toensurethatallourproductsreachtheirdestination.
FacilityManagement
1.Disposalofwastemanagement
2.Watertreatmentmanagementisceramicindustrythattousedwaterinmany
productionsandsometimebeforeletwateroutoffactorythatwillbepassedin
thefactory.
Weplanthatwewillhavetheincomecontinuouslythroughperiodoffiveyears
wehavetoresearchthedataofpricemachineandeventruepriceofareaandwebring
dataoffinancialtodothefinancialstatementforanalyzeandcanmanagewiththe
situationbothBalancesheet,incomestatementandcashflowandwegotsummarize
thatineachyearwecansellaverage17,343,850 baht/yearthenthenetprofitaverage
7,214,203.4 baht/year.
ForRiskofCompany
External–theceramicindustryinThailandstillconfrontwiththecompetitionsproblem
andeconomyaboutGDP.
Internal–Employeesproblemandaccidentofproductduringproduceandsell.
TheFive-Forcesmodelofcompetition
-RivalryAmongcompetingfirms=althoughhavemoreshopatJatujakbutit
arrangethezonethenthecustomereasytofindourshop.
-Potentialentryofnewcompetitors=thisbusinessistheinterestnowbecause
customerusetodecoratehomeandgiftfriend.
-Potentialofdevelopmentofsubstituteproducts=othersgoodsthatcanuse
replacesuchastheproductthatmakefromresin,plastic,crystaletc.
-Bargainingpowerofsuppliers=Createthegroupofproducerspotterfor
bargainthesuppliers.
-Bargainingpowerofconsumers=setupstandardpriceamonggroupof
producerspottery.
RiskAnalysis
-Economicsisthehighestriskofourcompanynextissocial,internaland
politicalrespectively.
Thewaytoreducerisk
73
Dotheadaptationfrominternalcompany,developlabororemployeesfor
maintainproductionstandardandgiveinsuranceforemployeesandusethestrategy,
reducereuserecycle,fordecreaseproductioncapital,researchnewmarketanddevelop
theproductforfollowtherequirementofcustomersafterthathavetoarrangethe
scheduleforchecktheriskineveryweekwhichwillknowthathowmuchwehavethe
toincreaseorreduceofrisk.
Decorpotteryisthenewgenerationcompanywecreatednewdesignandnew
lifetopeoplerelatedtoourconceptthat“Fashionabledesign,fashionablelifebydécor
pottery”.

74
Bibliography.

http://www.ntc.ac.th/vic/trade1.html(Date22/11/2009)
http://app.eng.ubu.ac.th/~edocs/f20060804Suriya29.ppt(Date22/11/2009)
http://www.imerys-ceramics.com/TextsMarket.asp?I1ID=2&I2ID=2&I3ID=13&I4
ID=8(Date02/01/2010)
http://www.thaiceramicsociety.com/ts_waste.php(Date18/01/2010)
http://www.duudee.com/component/option,com_fireboard/Itemid,33/func,view/id,825
4/catid,524/(Date22/01/2010)
http://www.jiraphantrading.com/?name=knowledge&file=readknowledge&id=3
(Date23/01/2010)
http://www.perfect-pottery.co.th/(Date29/01/2010)
http://www.pscmceramic.com/product.htm(Date04/01/2010)
http://www.jiraphantrading.com/index.php?name=view&category=32
(Date04/01/2010)
http://www.alibaba.com/showroom/ceramic-machine-showroom.html
(Date06/01/2010)
http://school.obec.go.th/mclschool/std/6.2/bee1/16.html(Date01/02/2010)
http://advisor.anamai.moph.go.th/conference/TQM/market.ppt(Date07/02/2010)

75

APPENDIX

1.

76
Name: MissWorazana Horprayoon
Age: 21years
MaritalStatus: Single
Nationality: Thai
Religion: Buddhism
PermanentAddress: 333Moo1,TumbonTaSood,
AmpourMuang,ChiangRai57100
TelephoneNumber: 083-1950814
E-mailaddress: Whokkrin@hotmail.com

2.
Name: Angkana Nantachai
Age: 21years
MaritalStatus: Single
Nationality: Thai
Religion: Buddhism
PermanentAddress: 333Moo1,TumbonTaSood,
AmpourMuang,ChiangRai57100
TelephoneNumber: 085-8638403
E-mailaddress: ang_ninew@@hotmail.com

3.
Name: Akepailin Wainum
77
Age: 21years
MaritalStatus: Single
Nationality: Thai
Religion: Buddhism
PermanentAddress: 333Moo1,TumbonTaSood,
AmpourMuang,ChiangRai57100
TelephoneNumber: 081-0795953
E-mailaddress: i_moo_am@hotmail.com

4.
Name: Tanyalak Ruamtham
Age: 21years
MaritalStatus: Single
Nationality: Thai
Religion: Buddhism
PermanentAddress: 333Moo1,TumbonTaSood,
AmpourMuang,ChiangRai57100
TelephoneNumber: 089-4341034
E-mailaddress: di-nam@hotmail.com

5.
Name: Nitra Nilsawit
Age: 22years
MaritalStatus: Single
Nationality: Thai
Religion: Buddhism
PermanentAddress: 333Moo1,TumbonTaSood,
AmpourMuang,ChiangRai57100
TelephoneNumber: 084-0419721
E-mailaddress: Too_tid_ti@hotmail.com 5031207144

6.
Name: Preeyanee Kityanurak
78
Age: 21years
MaritalStatus: Single
Nationality: Thai
Religion: Buddhism
PermanentAddress: 333Moo1,TumbonTaSood,
AmpourMuang,ChiangRai57100
TelephoneNumber: 085-0382213
E-mailaddress: Niic_@msn.com

7.
Name: Suppachet Simma
Age: 22years
MaritalStatus: Single
Nationality: Thai
Religion: Buddhism
PermanentAddress: 333Moo1,TumbonTaSood,
AmpourMuang,ChiangRai57100
TelephoneNumber: 084-1770620
E-mailaddress: jack_kajeey@hotmail.com