Kelsey Cottrell Realty's MARKET UPDATE

ROCK HILL, MO

SAMPLE REPORT: For current report visit www.stlouisrealestatetoday.com

· Current Real Estate Market Conditions for Single Family Homes · Trends in Pricing · Current Levels of Supply and Demand · Value Metrics

· Report for the week of
February 15, 2010

· Presented by Kevin Cottrell - Office of Chief Economist Kelsey Cottrell Realty Group www.kelseycottrell.com - info@kelseycottrell.com 314-779-3690

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City Overview
Kelsey Cottrell Realty | www.kelseycottrell.com | 314-779-3690

Single Family Homes in

ROCK HILL, MO

This Week
The median list price in ROCK HILL, MO this week is $167,450. The 35 properties have been on the market for an average of 193 days.
Median List Price Average List Price

Real-Time Market Profile
$ 167,450 $ 195,070 $ 149 193 35 $ 447,900 $ 69,900

Trend
±+ == ≠≠ ==

Asking Price Per Square Foot Average Days on Market (DoM) Inventory of Properties Listed Most Expensive Listing

With inventory trending up but dayson-market trending down and the Market Action Index essentially flat recently, conditions do not seem to have strong up or down pull.

Least Expensive Listing Average Age of Listing Percent of Properties with Price Decrease Percent Relisted (reset DOM) Percent Flip (price increased) Median House Size (sq ft) Median Lot Size Median Number of Bedrooms

43 % 14 % 0% 1096 6,501 - 8,000 sqft 3.0 1.5

Supply and Demand
The market has been consistently cool for several weeks. Demand level are low relative to the available inventory. It's a Buyer's market and prices continue to fall. Look for a persistent shift in Market Action before prices plateau or begin to rise again.

Median Number of Bathrooms

Altos Research Value Statistics
Market Action Index Strong Buyer's 13.3 ±+ The Market Action Index answers the question "How's the Market?" By measuring the current rate of sale versus the amount of the inventory. Index above 30 implies a seller's advantage. Below 30, conditions give the advantage to the buyer.

Trend Key:

±+

No change

== Strong upward trend ≠≠ Strong downward trend = Slight upward trend ≠ Slight downward trend

Characteristics per Quartile
Quartile
Top/First Upper/Second Lower/Third Bottom/Fourth
Median Price Sq. Ft. Lot Size Beds Baths Age Inventory New Absorbed DOM

$ 319,900 $ 175,000 $ 159,000 $ 129,000

1924 1362 927 940

6,501 8,000 sqft 6,501 8,000 sqft 6,501 8,000 sqft 6,501 8,000 sqft

4.0 3.0 2.0 2.0

2.5 1.5 1.0 1.0

8 9 9 9

0 1 1 1

0 0 0 0

336 229 98 124

Most expensive 25% of properties Upper-middle 25% of properties Lower-middle 25% of properties Least expensive 25% of properties

Page 2 of 16

Monday February 15, 2010

City Overview

Single Family Homes in

Kelsey Cottrell Realty | www.kelseycottrell.com | 314-779-3690

ROCK HILL, MO

Median Price
The market seems to have paused around this plateau. The Market Action Index is a good leading indicator for the durability of this trend.

7-day Average

90-day Average

Quartile Prices
Price weakness is visible almost across the board. Prices in Quartile 4 have been mixed recently, while the rest of the market is trending downward. Look to a strong, persistent up shift in the Market Action Index as a leading indicator of the trough in the market.

First/Top

Second/Upper

Third/Lower

Fourth/Bottom

Page 3 of 16

Monday February 15, 2010

City Overview

Single Family Homes in

Kelsey Cottrell Realty | www.kelseycottrell.com | 314-779-3690

ROCK HILL, MO

Price per Square Foot
The value placed on homes continues to increase, despite the fact that prices in general have been basically flat recently. These conditions can arise when inventory is light and more, smaller homes have more influence on overall prices.

7-day Average

90-day Average

Inventory of Properties Listed for Sale
Inventory has been climbing lately. Note that rising inventory alone does not signal a weakening market. Look to the Market Action Index and Days on Market trends to gauge whether buyer interest is keeping up with available supply.

7-day Average

90-day Average

Page 4 of 16

Monday February 15, 2010

City Overview

Single Family Homes in

Kelsey Cottrell Realty | www.kelseycottrell.com | 314-779-3690

ROCK HILL, MO

Market Action Index
The ROCK HILL market is currently quite strongly in the Buyer's Advantage zone (below 30). The 90-day Market Action Index stands at 13.32. With several months of inventory available at the current sales rate, buyers should find ample choice.

90-day Average

Buyers/Sellers Cutoff

Market Action Index per Quartile
Not surprisingly given the overall Market Action Index, all quartiles are in the Buyer's Market zone with several months of inventory given the current rate of demand for homes in the quartile. Watch the quartile for changes before the overall market shifts. Often one end of the market (e.g. the low end) will improve and signal a strengthening market before the whole group

First/Top

Second/Upper

Third/Lower

Fourth/Bottom

Buyers/Sellers Cutoff Residential house prices are a function of supply and demand, and market conditions can be characterized by analyzing those factors. Watch this index for sustained changes: if the index falls into the Buyer’s Advantage zone (below 30) for a long period, prices are likely in for a downward correction. The Market Action Index (MAI) illustrates a blance between supply and demand using a statistical function of the current rate of sale versus current inventory. Page 5 of 16 Monday February 15, 2010

City Overview

Single Family Homes in

Kelsey Cottrell Realty | www.kelseycottrell.com | 314-779-3690

ROCK HILL, MO

Days on Market
The properties have been on the market for an average of 193 days. Half of the listings have come newly on the market in the past 112 or so days.

7-day Average

90-day Average

Days on Market per Quartile
It is not uncommon for the higher priced homes in an area to take longer to sell than those in the lower quartiles.

First/Top

Second/Upper

Third/Lower

Fourth/Bottom

Page 6 of 16

Monday February 15, 2010

Neighborhood Detail
Kelsey Cottrell Realty | www.kelseycottrell.com | 314-779-3690

Single Family Homes in

ROCK HILL, MO 63144
Trend
$ 244,900 $ 269,030 $ 167 284 10 $ 447,900 $ 109,900 == == == ==

This Week
The median list price in ROCK HILL, MO 63144 this week is $244,900. The 10 properties have been on the market for an average of 284 days.
Median List Price Average List Price

Real-Time Market Profile

Asking Price Per Square Foot Average Days on Market (DoM) Inventory of Properties Listed Most Expensive Listing

Inventory and days-on-market are climbing, while the Market Action Index has been flat recently. The trends point to a weakening market.

Least Expensive Listing Average Age of Listing Percent of Properties with Price Decrease Percent Relisted (reset DOM) Percent Flip (price increased) Median House Size (sq ft) Median Lot Size Median Number of Bedrooms

50 % 20 % 0% 1540 6,501 - 8,000 sqft 3.0 2.0

Supply and Demand
The market has settled in at a relative stasis in inventory and sales conditions. It's a Buyer's market that has seen prices trend lower. Expect that consistent up trends in demand will be required before price trends change significantly.

Median Number of Bathrooms

Altos Research Value Statistics
Market Action Index Strong Buyer's 4.8 ±+ The Market Action Index answers the question "How's the Market?" By measuring the current rate of sale versus the amount of the inventory. Index above 30 implies a seller's advantage. Below 30, conditions give the advantage to the buyer.

Trend Key:

±+

No change

== Strong upward trend ≠≠ Strong downward trend = Slight upward trend ≠ Slight downward trend

Characteristics per Quartile
Quartile
Top/First Upper/Second Lower/Third Bottom/Fourth
Median Price Sq. Ft. Lot Size Beds Baths Age Inventory New Absorbed DOM

$ 441,400 $ 374,450 $ 169,900 $ 149,900

2780 2064 1362 1184

6,501 8,000 sqft 6,501 8,000 sqft 6,501 8,000 sqft 6,501 8,000 sqft

4.5 3.5 3.0 2.0

3.0 2.2 1.0 2.0

2 2 3 3

0 0 0 0

0 0 0 0

448 374 315 84

Most expensive 25% of properties Upper-middle 25% of properties Lower-middle 25% of properties Least expensive 25% of properties

Page 7 of 16

Monday February 15, 2010

Neighborhood Detail

Single Family Homes in

Kelsey Cottrell Realty | www.kelseycottrell.com | 314-779-3690

ROCK HILL, MO 63144

Median Price
In this zip code this week saw relatively little price change from last week. However, we continue to demonstrate a nice up trend in general over the last several weeks.

7-day Average

90-day Average

Quartile Prices
In the quartile market segments, we see the market's price weakness evident across the board. All four quartiles have been in price decline in recent weeks. Look to the Market Action Index as a leading indicator of the bottom of the market.

First/Top

Second/Upper

Third/Lower

Fourth/Bottom

Page 8 of 16

Monday February 15, 2010

Neighborhood Detail

Single Family Homes in

Kelsey Cottrell Realty | www.kelseycottrell.com | 314-779-3690

ROCK HILL, MO 63144

Price per Square Foot
The market appears to be placing an increasing premium on homes. When list prices and price per square foot consistently increase in tandem, as they're doing now, you can often find short-term investment opportunities. Watch the Market Action Index for persistent changes as a leading indicator for these trends to flatten or drop.

7-day Average

90-day Average

Inventory of Properties Listed for Sale
Inventory has been climbing lately. Note that rising inventory alone does not signal a weakening market. Look to the Market Action Index and Days on Market trends to gauge whether buyer interest is keeping up with available supply.

7-day Average

90-day Average

Page 9 of 16

Monday February 15, 2010

Neighborhood Detail

Single Family Homes in

Kelsey Cottrell Realty | www.kelseycottrell.com | 314-779-3690

ROCK HILL, MO 63144

Market Action Index
The ROCK HILL, 63144 market is currently quite strongly in the Buyer's Advantage zone (below 30). The 90-day Market Action Index stands at 4.84. With several months of inventory available at the current sales rate, buyers should find ample choice.

90-day Average

Buyers/Sellers Cutoff

Market Action Index per Quartile
Not surprisingly, all quartiles are in the Buyer's Market zone with several months of inventory given the current levels of demand. Watch the quartiles for changes before the overall market shifts.

First/Top

Second/Upper

Third/Lower

Fourth/Bottom

Buyers/Sellers Cutoff Residential house prices are a function of supply and demand, and market conditions can be characterized by analyzing those factors. Watch this index for sustained changes: if the index falls into the Buyer’s Advantage zone (below 30) for a long period, prices are likely in for a downward correction. The Market Action Index (MAI) illustrates a blance between supply and demand using a statistical function of the current rate of sale versus current inventory. Page 10 of 16 Monday February 15, 2010

Neighborhood Detail

Single Family Homes in

Kelsey Cottrell Realty | www.kelseycottrell.com | 314-779-3690

ROCK HILL, MO 63144

Days on Market
The properties have been on the market for an average of 284 days. Half of the listings have come newly on the market in the past 242 or so days.

7-day Average

90-day Average

Days on Market per Quartile
It is not uncommon for the higher priced homes in an area to take longer to sell than those in the lower quartiles.

First/Top

Second/Upper

Third/Lower

Fourth/Bottom

Page 11 of 16

Monday February 15, 2010

Neighborhood Detail
Kelsey Cottrell Realty | www.kelseycottrell.com | 314-779-3690

Single Family Homes in

ROCK HILL, MO 63119
Trend
$ 164,000 $ 165,486 $ 145 156 25 $ 305,000 $ 69,900 == ±+ == ±+

This Week
The median list price in ROCK HILL, MO 63119 this week is $164,000. The 25 properties have been on the market for an average of 156 days.
Median List Price Average List Price

Real-Time Market Profile

Asking Price Per Square Foot Average Days on Market (DoM) Inventory of Properties Listed Most Expensive Listing

With inventory trending up but dayson-market and the Market Action Index essentially flat recently, conditions do not seem to have strong up or down pull.

Least Expensive Listing Average Age of Listing Percent of Properties with Price Decrease Percent Relisted (reset DOM) Percent Flip (price increased) Median House Size (sq ft) Median Lot Size Median Number of Bedrooms

40 % 12 % 0% 1044 6,501 - 8,000 sqft 3.0 1.5

Supply and Demand
The market has been consistently cool for several weeks. Demand level are low relative to the available inventory. It's a Buyer's market and prices continue to fall. Look for a persistent shift in Market Action before prices plateau or begin to rise again.

Median Number of Bathrooms

Altos Research Value Statistics
Market Action Index Strong Buyer's 15.2 ±+ The Market Action Index answers the question "How's the Market?" By measuring the current rate of sale versus the amount of the inventory. Index above 30 implies a seller's advantage. Below 30, conditions give the advantage to the buyer.

Trend Key:

±+

No change

== Strong upward trend ≠≠ Strong downward trend = Slight upward trend ≠ Slight downward trend

Characteristics per Quartile
Quartile
Top/First Upper/Second Lower/Third Bottom/Fourth
Median Price Sq. Ft. Lot Size Beds Baths Age Inventory New Absorbed DOM

$ 209,900 $ 172,450 $ 157,450 $ 129,000

1610 1138 906 940

6,501 8,000 sqft 6,501 8,000 sqft 6,501 8,000 sqft 6,501 8,000 sqft

4.0 3.0 2.0 2.0

2.0 1.8 1.0 1.0

6 6 6 7

1 0 1 1

0 0 0 0

219 148 112 147

Most expensive 25% of properties Upper-middle 25% of properties Lower-middle 25% of properties Least expensive 25% of properties

Page 12 of 16

Monday February 15, 2010

Neighborhood Detail

Single Family Homes in

Kelsey Cottrell Realty | www.kelseycottrell.com | 314-779-3690

ROCK HILL, MO 63119

Median Price
Recently prices in this zip have settled at a plateau even though they dipped this week. Look for a persistent up-shift in the Market Action Index before we see prices significantly move from these levels.

7-day Average

90-day Average

Quartile Prices
In the quartile market segments, we see the market's price weakness almost across the board. Prices in Quartile 4 have been mixed recently, while the rest of the market is trending downward. Look for a strong, persistent up shift in the Market Action Index as a leading indicator of the trough in the market.

First/Top

Second/Upper

Third/Lower

Fourth/Bottom

Page 13 of 16

Monday February 15, 2010

Neighborhood Detail

Single Family Homes in

Kelsey Cottrell Realty | www.kelseycottrell.com | 314-779-3690

ROCK HILL, MO 63119

Price per Square Foot
The value placed on homes continues to increase, despite the fact that prices in general have been basically flat recently. These conditions can arise when inventory is light and more, smaller homes have more influence on overall prices.

7-day Average

90-day Average

Inventory of Properties Listed for Sale
Inventory has been climbing lately. Note that rising inventory alone does not signal a weakening market. Look to the Market Action Index and Days on Market trends to gauge whether buyer interest is keeping up with available supply.

7-day Average

90-day Average

Page 14 of 16

Monday February 15, 2010

Neighborhood Detail

Single Family Homes in

Kelsey Cottrell Realty | www.kelseycottrell.com | 314-779-3690

ROCK HILL, MO 63119

Market Action Index
The ROCK HILL, 63119 market is currently quite strongly in the Buyer's Advantage zone (below 30). The 90-day Market Action Index stands at 15.22. With several months of inventory available at the current sales rate, buyers should find ample choice.

90-day Average

Buyers/Sellers Cutoff

Market Action Index per Quartile
Not surprisingly, all quartiles are in the Buyer's Market zone with several months of inventory given the current levels of demand. Watch the quartiles for changes before the overall market shifts.

First/Top

Second/Upper

Third/Lower

Fourth/Bottom

Buyers/Sellers Cutoff Residential house prices are a function of supply and demand, and market conditions can be characterized by analyzing those factors. Watch this index for sustained changes: if the index falls into the Buyer’s Advantage zone (below 30) for a long period, prices are likely in for a downward correction. The Market Action Index (MAI) illustrates a blance between supply and demand using a statistical function of the current rate of sale versus current inventory. Page 15 of 16 Monday February 15, 2010

Neighborhood Detail

Single Family Homes in

Kelsey Cottrell Realty | www.kelseycottrell.com | 314-779-3690

ROCK HILL, MO 63119

Days on Market
The properties have been on the market for an average of 156 days. Half of the listings have come newly on the market in the past 112 or so days.

7-day Average

90-day Average

Days on Market per Quartile
It is not uncommon for the higher priced homes in an area to take longer to sell than those in the lower quartiles.

First/Top

Second/Upper

Third/Lower

Fourth/Bottom

Page 16 of 16

Monday February 15, 2010