Baan Nhom Whan

Baan Nhom Whan

___________________________________________
Project Feasibility Study and Evaluation

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Baan Nhom Whan

Chapter 1
Introduction
Background

Thai dessert (Kha Nhom Thai) is generally consumed in Thailand and unique national
culture reflected through raw material and ingredient punctilious selection as well as
production, tasty flavor, colorful and attractive characteristic of Thai desserts including with
different eating procedures in each, and there are many kinds of Thai dessert. Thus, mostly
Thai desserts are commonly favored and well-known by Thais and foreigners. Moreover Thai
desserts are normally used in rituals and celebrations according to their belief.
At the present day, many persons like to consume Thai dessert increase that‟s why
there are many Thai dessert shops in Chiangrai in form of kiosks which have less Thai
desserts offered. Some of Thai desserts are quite hard to find for consuming because they are
complicatedly punctilious production. In Chiang mai there are Thai dessert relaxing shops
where are patronized by local citizen and foreigners very much as well as Bangkok, but Thai
dessert relaxing shop where has been not done before in Chiangrai. In addition relaxing shop,
where many persons can take their leisure as well as informal meeting over there or to going,
is preferable of Chiangrai citizen and foreigners leading to there are many relaxing shops such
as coffee shop, milk shop, bakery shop, and ice-cream shop etc. Although mostly relaxing
shops provide in higher price and concerned quality, consumers are affordable, and prefer. As
the result, named is generated as new entrance of Thai dessert relaxing shop regarding market
factors, competitive factor and environment factors concerned to reach customer, and also
running business as distributor. Baan Nhom Whan is Thai desserts shop interior designed in
modern style, where various kinds (assortment) of Thai dessert are particularly also provided
potential Thai dessert market catering as well as refreshment to meet customer requirement.
Thus, the applications of marketing management, financial management, strategic
management, and operational management are regarded for running Baan Nhom Whan shop
to make profit and effectively efficient operation.

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Project Objectives

For studying market feasibility and market problem.

For studying environment competitive analysis.

For studying finance feasibility.

For studying the way to upgrade the Thai dessert to be a high position
or more popular as same as Bakery shop.

Benefit of project

To know about market, demand and the marketing problem.

To know about the environment competitive analysis.

To know about finance of Thai dessert business.

To know about Thai dessert can compete with bakery.

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Gantt chart/Time frame

Activities

Nov.
1

1. Study Thai dessert market around Muang

2

3

Dec.
4

1

2

3

Jan.
4

1

2

3

4

X

Chiangrai.
2. Study about the Thai dessert product and

X X

packaging.
3. Study about the customer (target group) of our

X X

business.
4. Study about the customer behavior in dessert

X X

product.
5. Study the competitive analysis.
6. Study about place to locate our shop in a good

X X X X X
X X X

location.
7. Study about the finance feasibility.
8. Study about the suitable price of product.
9. Design our shop; include all decoration in our

X X X X
X X X
X X

shop.
10. Study the risk of business and finance.
11. Conclusion of project feasibility.

X X
X X

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Conclusion

Nowadays, the rate of consumption in Thai dessert is increasing in Chiangrai. It is measured
by the amount of Thai dessert‟s kiosks which is accruing in Chiangrai. Although, there are many
kiosks, they have less Thai desserts offer and provide in the same kinds, packages, sizes, and
shapes. In Chiang mai and Bangkok, there are Thai dessert relaxing shops where are patronized by
local citizen and foreigners which is very popular so Thai dessert is an interesting business so Thai
dessert business is more interesting. In Chiangrai, There are many relaxing shops such as coffee
shop, milk shop, bakery shop, and ice-cream shop etc. but they do not have Thai dessert relaxing
shops. So, Baan Nhom Whan is the first Thai dessert relaxing shops in Chiangrai. Baan Nhom
Whan is running business as a distributor who provides special Thai dessert and provides Thai
beverage as well as catering to meet customer requirement. The shop is designed in modern style
which suit for present age. In addition, Baan Nhom Whan regarding market factors, competitive
factor and environment factors to reach customer, and also concerning about marketing
management, financial management, strategic management, and operational management to make
profit and effectively efficient operation. There are many objectives of Baan Nhom Whan project
such as study market feasibility and market problem, environment competitive analysis, finance
feasibility, and the way to upgrade the Thai dessert to be a high position or more popular as same as
Bakery shop. The benefit of the project are knowing about market, demand and the marketing
problem, the environment competitive analysis, finance of Thai dessert business, and the way Thai
dessert can compete with bakery. The time frame to do the project starts from November, 2009 to
January, 2010. All of activities are studying about the feasibility of the project such as study Thai
dessert market around Muang Chiangrai, product and packaging, customer (target group), customer
behavior, competitive analysis, location,

finance feasibility, design of the shop, the risk of

business and finance, and conclude of the project feasibility. We must set the time frame before do
the project because if we have plan, we do not waste time.

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Chapter 2
Industry Profile

Nature of Industry
In the present, Thai dessert business is changed following the consumer behaviors which in
the past Thai dessert began in the local society then gradually develops to be well-know. Thai
dessert is supported by Thai culture itself, and then it became Thai identity. However Thai dessert
business does not operate according to the trend of customer behavior and society change. As you
can see in Chiangrai Pa Ouan (ป้าอ้วน) who is a direct competitor of our business, she provides Thai
dessert at Fah Thai market as same as the other competitors which they provide Thai dessert in
market stall. Baan Nhom Whan provides Thai dessert in the different style from our competitors.
We have individual supplier, Aj. Sakorn Wannasuk is professor in Thai dessert. Baan Nhom Whan
and Aj. Sakorn Wannasuk will sign the cooperate contract. We offer for consumer in style of dine
in shop which is popular form in the present, it is corresponding with the consumer behavior
because the consumers prefer comfortable, chill out, and dine outside home which Baan Nhom
Whan supports all of these. Moreover Baan Nhom Whan provides Thai dessert that is petite piece
that it is easy to eat and Baan Nhom Whan offers space for dine in such as living zone and Wi-Fi
network zone which appropriates, we use modern style to decorate within our shop, as the result
Baan Nhom Whan is different from the competitor. Beside Baan Nhom Whan will provide the Thai
dessert in form of Gift set. There are many types of gift set that the customers can choose. The gift
set is used to give in special occasion that customers want.
Moreover Baan Nhom Whan provides Thai dessert catering, it is a business that provides
convenience for customer who would like to have party, wedding, seminar etc. Catering business
can make more profit because there is not enough for market demand. We provide the special Thai
dessert that other competitors do not have such as Ja-Mong-Kud, Thong-Aek, and Sa-Ney-Chan, all
of these are Thai dessert that are used in ceremonies. These picture in below are compared between
our competitor and Baan Nhom Whan shop.

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In General

In special (Baan Nhom Whan)

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Thai dessert in each region of Thailand

Thai dessert in northern part of Thailand
Most of all are made from sticky rice and almost uses steam method such as Kanom Tian

and Kanom Tom which are made in important in the important celebration for example Buddhist
Lent and Songkran Festival. Dessert that is always popular in every festival is Kanom Tian or in
northern calls Kanom Jok or Kanom Sodsai that is made by steam method.

Thai dessert in central part of Thailand
Most of all are made from rice such as Kaowniew Moon and Thai desserts that come from

Palace such as Look Chub, Kanom Morgaeng, Foi Thong and Thong Yib.

Thai dessert in north eastern part of Thailand
Most of all are easy making, they are not tenderness like other parts of Thailand. The local

desserts of north eastern part are Kaow Ji, Kaow Bai Klue which is sticky rice with salt. In monk
celebration local people might make Kanom Pad like Kanom Piekpoon and Kanom Mok like
Kanom Tian.

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Thai dessert in southern part of Thailand
Local people in southern part believe Sart Duen Sib (Festival of 10th Lunar Monch). They

will make merit by local desserts that have only in southern part such as Kanom Lar, Kanom Pong,
Kanom Kai, Kanom Keemanmai, Kanom Jujun and Kanom Kontee.

Thai dessert in rituals and festival in Thailand
Thai dessert is the part of Thai people‟s lifestyle in every occasion that
shows about the relationship and the important part of Thai culture since the
ancient period. Thai dessert that is used in festival and ritual in Thailand are
following:
• Thai dessert within festival

- Sart Duen Sib (Festival of 10th Lunar Monch) in southern part will use Kanom Sart Duen Sib
which is Kanom Lar, Kanom Pong, Kanom Tondai, Kanom Bar, Kanom Jorhu, Kanom Tom,
Krayasart and Yanom (Kalamare).

- The end of Buddhist lent, people might give food offerings to a Buddhist monk by Kaow Tom
Pad that is packed with Banana leaf.

- In first lunar month at Nakornsrithammaraj province, there is a traditional which local people will
ignite and invite monks in order to roast fire. In this traditional, there are many Thai dessert is used
such as Kanom Bueng, Kanom Krog, Kanom Krok, Kanom Jujun, Kruay Kaeg, Kaowkrieb Pakmor
and Kaowniew Kuan.

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- In first lunar month, there is a Kanom Bueng ceremony. There are 80 monks that are invited in
order to eat Kanom Bueng at Prateenang – amarinwinijchai.
• Thai dessert within ritual and belief;

- In wedding people might believe in dessert that is golden set such as Thong Yib, Foi Thong,
Thong Yod, Ja-Mong-Kud and Saneychan.

- In Sart Duen Sib in southern part, people believe that they have to offer Kanom Lar to hungry
ghost because hungry ghost is easy to eat Kanom Lar.

Auspicious Thai desserts in

Making Kanom Lar

wedding ceremony

Kanom Lar

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Situation of Industry
The aspect of Thai dessert in present, Thai products appropriate with consumer however
development quality has to increase while income of people is not enough for increasing the price
of product. Thai desserts stay with consumers nearly but they do not think about the difference of
each product that are the same such as sweet that is different a little bit. If we would like small Thai
dessert entrepreneurs to be still, economic situation is the most important thing because general
entrepreneurs will be affected from this.
Present trend in market of Thai dessert is better even though it is the local dessert or snack
that we are accustomed. However Thai dessert has fastidious production process so the outcome has
a little and using labor force is the main. If we would like to increase the outcome, we have to
increase economy of scale and develop quality of Thai dessert by having different taste and
appropriate with each countries. In addition we have to improve packaging in order to export to
compete in other countries.

Trend of Thai dessert is not only compete with itself or the local market
but we have to look out otherwise we can not compete with foreign dessert that
came in our country to catch the market share from us. Nowadays we will see
that dessert from import sells about 40% in department store and minimart. Hence
Thai dessert has to be improved to compete. The important thing is Thai dessert is
the dessert that consumers consume a lot however we need improvement about
quality and production process in the global standard, GMP and

HACCP. In

addition it is not only improvement production process but it also takes the
entrepreneurs to get the source of investment funds easily.

The food shop or product in Thailand must have the assurance
standard from the food and drug organization or the Clean Food Good Taste
to guarantee. The assurance have effect to the consumer because all of them
confident for using the product. In the present, consumer concern in their
health so if we have the assurance, it will guarantee to consumer use. Baan
Nhom Whan has the Clean food good taste certificate for guarantee in our product.

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However Thai dessert still has a lot of things that we can modify it but it uses much time
because Thai dessert, there are various things. We should give the importance for Thai dessert as it
is the popular one in Thailand which shows each culture in each part of Thailand including showing
about eating way of local people in country.

If we talk about Thai dessert market in Chiangrai, we can see that Thai dessert market is not
attractive because Thai dessert in Chiangrai does not have the unique of Chiangrai. It is the normal
one in general market such as fresh market, small shop including pushchair. There is just a little
Thai dessert seller in Chiangrai for example Lung Waen who sells Thai dessert with a pushchair
next Petchburi food shop or near new clock tower and also in Ha-Yaek. Moreover there are small
shops in fresh market that sellers just sell a little bit which are general Thai dessert that wherever
has. In addition Thai dessert that is hard to find such as Ja-Mong-Kud or Thong-Aek, no one sells in
Chiangrai.

If we ask people in Chiangrai especially new generation here almost does not know JaMong-Kud or Thong-Aek. It is the result from Thai dessert market in Chiangrai is limited. There is
only in Archiwa School that has cooking program which also teaches producing Thai dessert but it
does not be distributed to public in Chiangrai for eating. Baan Nhom Whan is a new choice in Thai
dessert market in Chiangrai. Baan Nhom Whan does not only offer normal Thai dessert like others
in Chiangrai market but Baan Nhom Whan serves more value of Thai dessert for customers such as
present with the special package. Baan Nhom Whan will be the leader in Thai dessert market in
Chiangrai.

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Product/Service
Thai dessert shows unique characteristics about Thai culture which are tenderness of
selection the raw materials, production process, sweet taste, colorful style, attractive product
characteristic including eating process that is quite tenderness. Thai people would make dessert
only in the specific ceremonies because some desserts are difficult to produce. Most of all was
traditional dessert and if it was celebration dessert, it might be in wedding including local dessert
such as Kanom-Krog, Kanom-Touy. Thai dessert that is quite popular in every part in Thailand
when there is a celebration such as monk celebration, it is Kanom-Kai. Thai people might pay
attention about name of dessert because they believe that it can affect their life such as Foi Thong
means that they live in long life, Kanom Chan means that they are promoted in high position in
their workplace, Kanom Touy Fu means that they are prosperous and Thong-Aek means that they
are the greatest one.
Baan Nhom Whan will separate Thai dessert into two ways; Thai dessert that sell in our
shop, and Thai dessert is set for catering. For Thai dessert that we sell in our shop, it is divided into
2 types which are mundgerecht Thai dessert and package. The reason that we divide because of
most satisfy for the customers, they can select the Thai dessert that they want. Baan Nhom Whan
provides Thai dessert that has well unique design and sells Thai dessert that difficult to find.
 There are nineteen types of Thai dessert that we sell in our shop in mundgercht;
Thai desserts are well design as follow below;
• Ka-Nhom Chan Ku-Lhab (ขนมชั้นกุหลาบ)

• Ka-Nhom Chan cake (ขนมชั้นเค้ก)

• Jelly Fancy

• Jelly cake

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Thai desserts are difficult to find as follow below;
• Kachaoseeda (กระเช้าสีดา)

• Ka-Nhom Hed-Cone (ขนมเห็ดโคน)

• Ka-Nhom Cho-Moung (ขนมช่อม่วง)

• Ja-Mong-Kud (ขนมจ่ามงกุฎ)

• Thong-Aek (ขนมทองเอก)

• Sa-Ney chan (ขนมเสน่ห์จันทร์)

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Thai desserts are unique style as follow below;
• Thong-Yib (ทองหยิบ)

• Thong-Yod (ทองหยอด)

• Foy-Thong (ฝอยทอง)

• Med-Kanon (เม็ดขนุน)

• Look- Chup (ลูกชุบ)

• Ta-Go (ตะโก้)

• Ka-Nhom Tom (ขนมต้ม)

• Kaow-Niew-Kaew (ข้าวเหนียวแก้ว)

• Kaow-Niew-Moon (ข้าวเหนียวมูล)

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 Thai dessert that we sell in our shop in package;

Happy Sweet 1: There is only one size and there are 20 apertures, it
composes of Thong-Yib (ทองหยิบ), Thong-Yod (ทองหยอด), and FoyThong (ฝอยทอง), 120 Baht.

Happy Sweet 2: There are 50 apertures and many types of Thai desserts,
200 Baht.

Happy Sweet 3: It is similar to Happy Sweet 2 but there are more
apertures which are 84 apertures, 350 Baht.

Supreme Sweet 1: There are two classes and each class contains of 9
pieces of Thai dessert and total quantity is 18 pieces, 250 Baht.

Supreme Sweet 2: There are 3 classes and each class contains of 25
pieces of Thai dessert and total quantity is 75 pieces, 550 Baht.

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Baan Nhom Whan

 Baan Nhom Whan catering
Baan Nhom Whan will provide only one price for catering per person is 40 Baht. The
customer can select three types of Thai dessert in general but in particular Thai dessert such as
Ja-Mong Kud, Sa Ney Chan, Thong Ask and Kachaoseeda.

For refreshment set (coffee break)

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For Auspicious ceremonies

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About service
Nowadays service is the contribution to attract the customers. Baan Nhom Whan provides

catering that the customer can select Thai desserts which they want. Our Thai dessert sells at the
shop different from catering. Thai desserts are sold on catering; it is a difficult to find and other
competitors do not have. We still have Aj. Sakorn Wannasuk is supplier. Moreover our catering
deals with Business Incubator of Mae Fah Luang University who provides the major customer for
us according to cooperative contract. We offer menu that customers can choose by themselves, it
depends on the price that we agreed.
Baan Nhom Whan is the first Thai dessert
shop which can dine in. It suits for meeting area. The
shop is decorated in Thai modern style. There are
reading books corner and Wi-Fi service. Customers
can choose Thai dessert by themselves or it is called
self-service. And they can choose the package that
they satisfy and fulfill a Thai dessert by themselves. In festival Baan Nhom Whan gives a discount
to customers. Moreover customers can place an order via telephone and Baan Nhom Whan delivers
according to the condition of distance and price. For distance, Baan Nhom Whan delivers within 10
km. that is far from the shop. For the price, we will deliver to customers who order more than 200
baht. Baan Nhom Whan opened in everyday (7:00 am. – 21:00 pm.)

Vision
Baan Nhom Whan is recognized as the one of leading of Thai dessert cafés in Chiangrai
according to quality of product and customer service in customers‟ mind.

Mission
Baan Nhom Whan is the first specialized of Thai sweetmeat café in Chiangrai. It provides
exquisite Thai desserts which are quality, product shelf life concerned with environment friendly
extraordinary packaging in Thai-modern style café being more attractive as well as Thai dessert
reinforcement. Customers are also provided in self-service together with excellent personal services
including facilities and high technology offered within café to create the customers‟ impressive
shopping experience and also customers‟ mind tend to market expansion toward others and sales.
Our employees are offered in social welfare with ethical management. The significance of
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management is to create its stakeholders feel happy, freshly and tasty according to Baan Nhom
Whan slogan “Happy-Freshly-Tasty@Baan Nhom Whan”.

Strategy
Baan Nhom Whan is Thai dessert distributor who provides both of classic Thai desserts and
modern Thai desserts. Baan Nhom Whan creates and design Thai dessert by ourselves and then we
order to Aj.Sakorn Wannasuk for producing. We use strategy in 2 levels; corporate level and
functional level.

Corporate level
In this level, it composes of four strategies; integrative strategy, intensive strategy,
diversification strategy and defensive strategy. Baan Nhom Whan uses integrative strategy, in term
of backward strategy. We have Aj.Sakorn Wannasuk be supplier, she have to send the Thai dessert
to our shop. In the future, Baan Nhom Whan will see the opportunity to be a supplier by
themselves. Therefore after we are the supplier, we will get more profit because we reduce the cost
of transportation. In the other hand, at the beginning when Baan Nhom Whan is supplier by
themselves, it has to spend much money to invest anyhow it is a benefit for the long run of Baan
Nhom Whan. Another strategy that Baan Nhom Whan uses, it is intensive strategy. In intensive
strategy, we provide the convenience to the customers who like to dine in and provide gift set of
Thai dessert who want to buy the Thai dessert to be a gift. As the result, we use market development
to provide the customer. In the future, we will expand another branch for reaching to target group in
another area without at downtown. Another strategy that we use in intensive strategy is product
development. It means that, Baan Nhom Whan provides existing Thai dessert products and we
provide the new Thai dessert which is developed from our shop.
Functional Level
There are 20 kinds of Thai desserts per day that Baan Nhom Whan offers to the customers
and within 20 kinds of Thai desserts, Baan Nhom Whan will change a kind of dessert every time by
considering on fruits season such as; Kaoniew-Keaw with any type of fruit depending on the
season. Baan Nhom Whan emphasizes on in side shop organizing to attract the customers
„attention. In the shop, it is decorated in modern style together and Baan Nhom Whan uses an
attractive promotion to be a tool to attract customers. For example 30% discount in every early shop
closed and accumulation card. Moreover, there is a service within the shop which is very different
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Baan Nhom Whan

from other competitors. There is a delivery service that provides to the customers, to create a value
added to a customer for making a customers‟ loyalty. Baan Nhom Whan stands on functional level
which is divided into 3 types; low cost differentiates and focus strategy.
Baan Nhom Whan uses differentiate strategy because Baan Nhom Whan designs some
dessert by us including package designing; moreover, Baan Nhom Whan is the shop that customers
can dine in. Some Thai dessert, the customers cannot find it from other such as; Ja-Mong_Kud,
Thong_Aek and Sa-ney Chan but there are available only in Baan Nhom Whan. In conclusion,
Baan Nhom Whan uses differentiate for making ourselves to be the most distingue from other
competitors and Baan Nhom Whan still has a development in service and also dessert to create a
customers‟ loyalty of Baan Nhom Whan.

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Conclusion

Thai dessert can be Thai identity which is supported by Thai culture. So, there are many
competitors such as kiosks especially Chiangrai Pa Ouan (ป้าอ้วน) who provides Thai dessert at the
market as same as the other competitors. Baan Nhom Whan provides Thai dessert in the different
style from our competitors such as we have a dined in shop, we provide Thai dessert that is petite
piece and provide the gift set of Thai dessert in special occasion, and provides Thai dessert catering
such as party, wedding, seminar etc. The differentiation of Baan Nhom Whan can encourage
customer‟s need. Assurance of food is the importance thing that customer concern because
nowadays customer worry about their health. So, assurance can guarantee about clean and safe of
food. Baan Nhom Whan has Clean Food Good Taste certificate to guarantee in our product that can
increase customers‟ confident of our product. In addition, Thai dessert market in Chiangrai is
limited; there is only normal Thai dessert. Baan Nhom Whan is a new choice in Thai dessert market
in Chiangrai which provide the differentiation of Thai dessert. Baan Nhom Whan separate Thai
dessert into two ways; Thai dessert that sell in shop, and Thai dessert that set for catering. For Thai
dessert that sells in shop divided into 2 types which are mundgerecht Thai dessert and package.
There are 5 types of package and they can choose the package that satisfy and fulfill Thai dessert.
Customers can place an order via telephone and we delivers according to the condition of distance
and price, this is a promotion that can attract customer. Baan Nhom Whan uses the strategy which is
appropriate with our business. There are 2 levels of strategy that we use; corporate level and
functional level. Corporate level, we use integrative strategy, in term of backward strategy because
we will see the opportunity to be a supplier by ourselves. Another cooperate level is intensive
strategy in term of market development and product development. We provide the convenience to
the customers who like to dine in and provide gift set of Thai dessert and we offer the new Thai
dessert which is developed from our shop. Functional level, Baan Nhom Whan uses differentiate
strategy. We make ourselves to be the most distingue from other competitors.

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Chapter 3
Market Feasibility Study

Market Analysis

Age

Less than 15 years
15-25 years
26-35 years
36-45 years

46-60 years
More than 60 years

Gender

Male 41.67%
Female 58.33%

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Buying Decision
Near home 29.17%
Near office/school 14.17%
Delicious 41.67%
Variety 17.5%
Comfortable 20%
Others 1.67%

Giving Occasion
Birthday 31.17%
SongKarn 16.67%
Anniversary 13.33%
Father/Mother Day 23.33%
New Year Year 45%
Valentine 17.5%
Teacher Day 3.33%
Others 20.83%

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Thai Dessert Peference
Thong Yib
Piak Poon
Look Choob
Kanhom Chan
Thong Yod
Kanhom Tian
Kaowniew Moon
Kanhom Tom
Med Khanoon
Jelly
Kleep Lamduan
Ta-Go
Foi Thong
Sanhe Chan
Mor Gaeng
Ar-Lua
Thong Aek
Ja-Mong-Kud
Sod sai
Pui fai

Store Decoration Style
Modern 40%
Thai 7.5%
Classic 10%
Garden 19.17%
Any 20.83
Others 2.5%

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General Environment Analysis

Political Factor
Although present government ministry obtains any anxious circumstances including inside
and outside nation, they try to solve problems; economic crisis, living quality, politics and stability
to build trust and credit up to international investors again and stable economy as much as possible
through increasing expenditure budget, taxation policy as economy stimulator, and SME loan
policy. According to economic development plan of the government policy, in he second term there
is money approbation around 1,431,330 million baht o invest within country in year 2552 to 2555.
This policy could activate the long term competition in private sectors in Thailand. Even though
this cost of investment will create more public debt to Thailand, but it will give a high return to
expand an economic in Thailand as well as increase production capacity.

Economic Factor
(Assistant professor Thummanoon Phongsakul, the economic lecturer, Rungsi
University) At the present, the economic is recovered itself when compare with the last year, the
economic will expand to 3.0-3.2% and it will develop steady like a v shape including Chiang Rai.
At the present Chiang Rai has an increasing GDP steady as shown in the GDP figure. Moreover,
Chiang Rai‟s general commercial condition is better continuously expanded by more investment.
Especially tourism condition is also well increasing, due to cooperation of tourism reinforcement
policy of provincial government agencies leading to have more tourists and higher gross provincial
product. As can see from the number of tourists who come to Chiang Rai is increasing in the large
number because the government has set the activity to reinforce or support a traveling in Chiang
Rai so people turn to more travel in northern part of Thailand. Moreover, there are many low cost
airlines provide services that help the tourists to get more comfortable and save their cost of
transportation.

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Technology Factor
In the past, technology is not a central role in production process so, the production process
is quite slow and the standard of goods is not stable. But at the present, there is development in term
of production process to get faster in production as well as the standard of the goods. The standard
of the goods will depend on the quality of technology in production process. Along with nowadays,
government agency supports social network, high speed internet and broadband internet as facility
and infrastructure as well as e-commerce and m-commerce increasing. There are many SMEs, reach
customer easily and be well-known via these channels together easier serving customer. Thus the
technology is the best medium that can help to develop production process to get faster with the
high standard and also the way to reach to the customers.

Social Factor
Culture factor affects to the decision to conduct a business for example Baan Nhom Whan
concerns on Chiang rai culture or traditional that which tradition, people will use Thai dessert there
included auspicious local rituals, the behavior of people in Chiang rai for eating and choosing Thai
dessert. Thus Baan Nhom Whan focuses on the customers first that which type of Thai dessert is
favorable for the customers because Baan Nhom Whan wants to makes the most satisfaction to the
customers.
Social factor also Baan Nhom Whan concerns on how many families that would like to eat
Thai desserts. From questionnaire founded that, around 1 to 2 times per week, families‟ member
still buy Thai desserts and people in Chiang rai always buy a gift to other in New Year celebration.
So, Baan Nhom Whan is an alternative to the customers to thinks about.

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Guest Arrivals at Accommodation Establishments
in Chiang Rai
Nationality

January - June
2008

Thai

2007

294,390

288,958

Indonesia

298

181

Laos

59

20

Malaysia

2,131

4,273

Myanmar

685

564

Philippines

264

91

Singapore

1,092

1,049

China

1,030

1,197

296

529

Japan

4,200

5,148

Korea

2,427

2,156

Taiwan

10,666

17,760

Austria

1,291

686

Belgium

3,522

2,832

Denmark

2,015

2,774

Finland

687

269

France

14,165

18,633

Germany

8,297

9,067

Italy

3,412

3,775

Netherlands

7,346

7,203

Norway

1,269

1,551

Russia

664

422

Spain

4,600

2,525

Sweden

1,815

2,508

Switzerland

3,721

4,004

United Kingdom

5,224

5,027

442

896

Canada

1,069

1,444

USA

10,327

10,187

India

188

158

4,460

2,541

New Zealand

530

614

Middle East

410

441

7,681

12,266

Hong Kong

East Europe

Australia

Israel

28

Baan Nhom Whan

Africa

78

107

Others

4,393

7,585

Grand Total

405,173

419,441

Thai

294,390

288,958

Foreigners

110,783

130,483

Residential of seasoning Information 2008

แหล่ง

จานวนสถานพัก
แรม

จานวนห้อง

ท่องเที่ยว

(แห่ง)

(ห้อง)

2550

วันพัก
เฉลี่ย
(วัน)

อัตราการเข้าพัก

2551

2550

2551

51.55

47.05

เฉลี่ย

2551

2550

2551

5,989

6,509

282,190

300,183

ภาคเหนือ

1,109

1,268

47,429

52,463

1.57

38.86

ภาคกลาง

227

237

14,336

15,492

1.52

ภาคตะวันตก

748

816

24,356

25,699

ภาคตะวันออก

1,053

1,198

65,080

ภาค
ตะวันออกเฉียง
เหนือ

546

564

2,306

2,426

รวมทั้งหมด*

ภาคใต้

จานวนคนเข้าพักแรม
คนไทย

คนต่างประเทศ

รวม

2550

2551

2550

2551

2550

2551

14,455,761

14,014,929

8,116,352

7,057,785

22,571,393

21,074,234

35.61

2,758,655

3,026,723

1,180,008

1,159,467

3,938,663

4,186,190

47.29

35.23

1,393,901

773,918

360,297

417,718

1,753,478

1,192,166

2.10

47.87

45.48

1,695,820

1,658,459

394,706

392,858

2,090,526

2,051,317

69,496

2.64

55.55

47.13

2,869,566

2,733,733

2,884,444

1,861,903

5,754,010

4,596,636

30,037

30,172

1.76

45.36

49.51

2,742,592

2,961,633

129,830

122,791

2,872,422

3,084,414

100,952

106,861

3.27

58.43

54.01

2,995,227

2,860,463

3,167,067

3,103,048

6,162,294

5,963,511

2.36

29

Baan Nhom Whan

Wedding

Songkran Festival

Sacrifice

30

Baan Nhom Whan

Competition Analysis (3C Analysis)

Competitor Analysis
There are direct and indirect competitors of Baan Nhom Whan which are;
Direct Competitor: from market survey founded that, most people in Chiangrai have not a

regular Thai dessert shop but there are only 22.5% that have a regular Thai dessert shop. The reason
that there is a regular shop is, customers satisfy in taste. Most of competitors of Baan Nhom Whan
are kiosks which is located nearby the road and Thai dessert shop in fresh market. They offer Thai
dessert which is easy to produce and general pattern for example ka- nom chan has a shape likes a
square as same as ka-nom mor kang or a dessert in golden set (ขนมตระกูลทอง) which is popular in s
group of customer. In the other hand, Baan Nhom Whan offers some exquisite Thai dessert in a
strange shape which is an outstanding point of Baan Nhom Whaan. Moreover, Baan Nhom Whan is
a Thai desserts shop that customers can dine in which is really differ from other Thai dessert shop.
From this point can attract more customers.

Name of direct competitors;
Vean-Ouan shop that is located at Fah Thai market (in front of university), in front of
Petchburi restaurant and King Mung Rai monument.

Market Share
Market share of Baan Nhom Whan is 15% of total Thai dessert market in ChiangRai
evaluated by customer patronage in variety of tasty sanitarian Thai dessert and shop
atmosphere/location comparison. Baan Nhom Whan is an initial Thai dessert shop in Muang,
ChiangRai, provides variety of tasty sanitarian Thai dessert in exquisite its characteristic together
with good shop atmosphere/location and friendly personal selling.

Lung Vean 35% market share of total Thai dessert in Chiangrai is kiosk located at business
area; there is variety of sanitarian general Thai dessert which are clean and tasty trustfully
patronized and well-known by customer for long time.

Pa Ouan 30% market share of total Thai dessert in Chiangrai is kiosk located at Fah Thai
market nearby MFLU where is so far. There is variety of sanitarian general Thai dessert
which is clean and tasty trustfully patronized by customer for long time.

Others 20% market share of total Thai dessert in Chiangrai are many kiosks located around
Muang, ChiangRai. There are few variety of general Thai dessert which may be quite not

31

Baan Nhom Whan

clean and tasty including shop atmosphere and location, unfaithfully patronized by
customer.

Market Share
17%

11%

Baan Nhom Whan
Lung-Vean

33%

39%

Pa ouan
Others

32

Baan Nhom Whan

Name
Ouan (ป้าอ้วน)

Characteristic
-

Ouan shop is the shop that is located

in Fah Thai market that far away from
Chiangrai town and they can penetrate only
the group of student at MFU and people
around university.
-

Ouan offers variety of Thai desserts

in form of general Thai desserts which are
vailable in Chiangrai market that is quite
different from Baan Nhom Wan where also
offer an exquisite Thai dessert to the
customer.
-

Ouan offers a low price of Thai

dessert with good a taste to the customers.
-

Moreover, their style of shop is also

exactly different from Baan Nhom Whan,
their shop just likes a kiosk but there is some
seat that is a seat of Fah Thai market to serve
customers.
Petchburi

-

Petchburi is a Thai dessert kiosk which is

located at municipality at market where can
reach a large group of customers than Baan
Nhom Whan.
- They offer a less several type of Thai
desserts than Ouan shop but low price as
same as Ouan shop and their taste is tepid
flavor than Ouan as well.
- The atmosphere around their kiosk is
quite bad and quite dirty when prepare with
Baan Nhom Whan and there is no any seat
provided to the customer moreover, service
provided is not good.

33

Baan Nhom Whan

Big C super center (Mae Kulap)

-

At the food center there is one small

shop that is offers Thai dessert in a few type
of desserts to the customer in a higher price
when compare with each other.
-

The atmosphere is quite good and there

are seats that offer to the customers but it is
not private equate with Baan Nhom Whan.
Vean (ลุงแว่น)

-

Vean is a subsidiary of Ouan shop

which is located nearby Baan Nhom Whan
where more customer traffic is in the
afternoon and they can reach a large group of
the customer.
-

Vean offers variety of Thai desserts

in form of general Thai desserts as which are
vailable in Chiangrai market same as Ouan
shop and both of them have general image
when compare with Bann Nhom Whan where
good looking style and atmosphere including
a pattern of Thai dessert is.
-

Vean offers a low price of Thai

dessert with good a taste to the customers.
-

Moreover, their style of shop is also

exactly different from Baan Nhom Whan,
their shop just likes a kiosk nearby the road
and no any seat provided to the customers.

34

Baan Nhom Whan

Sukkothai Restaurant

-

Sukkothai is the restaurant that is located

at Chiangrai town where is located near Baan
Nhom Whan, they can reach to the group of
customer who consume their foods.
-

They offer a few type of Thai dessert to

the customer in form of pack because the core
product of them is food not dessert which is
different from Bann Nhom Whan where
offers Thai desserts as core product.
-

There are seats served the customer to

eat food and dessert but the atmosphere is not
good, it quite busy and boisterous.
Lung-Tui (ลุงตุ๋ย)

-

He offers a few type of Thai dessert to

the customer and he sold to other shops as
well.
-

He has a booth at walking street to sell a

Thai dessert in every Saturday but no any seat
provided to the customer.
Khun Chan (คุณจันทร์)

-

She sells Thai dessert at municipality

market; there are many types of Thai dessert
much more than other kiosk.
-

The atmosphere is quite bad because it is

located in the fresh market so, its smell is quite
bad and there is very busy with many people
who pay for their fresh food/vegetables.

35

Baan Nhom Whan

Pa Ouan Thai Dessert in three branches
Desserts

Quantities/day

Price

Amount (Baht)

Thong-Yod (ทองหยอด)

1,500

1

1,500

Thong-Yib (ทองหยิบ)

500

2

1,000

Foi-Thong (ฝอยทอง)

300

10

3,000

Med Kanun (เม็ดขนุน)

1,500

1

1,500

Kao neaw-Keaw (ข้าวเหนียวแก้ว)

45

5

225

Jelly (วุ้น)

108

5

540

Ka nhom-Chan (ขนมชั้น)

145

5

725

Mor-Keang (Egg) (หม้อแกงไข่)

114

5

570

Mor-Keang (Pea) (หม้อแกงถั่ว)

114

5

570

Sungkatha (สังขยา)

72

5

360

Bhabin (ขนมบ้าบิ่น)

42

5

210

Pieak-Poon (ขนมเปียกปูน)

36

5

180

Ka Nhom Tom (ขนมต้ม)

700

1

700

Mun Som pa lung (มันสาปะหลังเชื่อม)

700

1

700

Mun Ted (มันเทศเชื่อม)

500

2

1,000

Perk Kuan (เผือกกวน)

42

5

210

Tau Kod (ถั่วตัด)

200

1.50

300

Tua Pep (ถั่วแปป)

200

2

400

Kao neaw-Tad (ข้าวเหนียวตัด)

36

5

180

Total

6,854

13,870

36

Baan Nhom Whan

Remark:
Thus table is information of Ouan Thai dessert that composes of three branches which are
Ouan Thai Dessert at Fah Thai Market, Vean Thai Dessert at Petchburi Restaurant and the Thai
dessert‟ s kiosk that is located at Mung rai monument.

Revenue Per Year

Baht
300,000
250,000
200,000
150,000
100,000
50,000
0
Jan
Feb
Mar
Apr
May
Jun
July
Aus
Sep
Oct
Nov
Dec
Month 279,00 252,00 279,00 180,00 186,00 270,00 279,00 279,00 270,00 279,00 270,00 279,00

Jan

Feb

Mar

Apr

May

Jun

July

Aus

Sep

Oct

Nov

Dec

37

Baan Nhom Whan

Indirect Competitor: from market survey founded that bakery shops are indirect competitor of
Baan Nhom Whaan. Bakeries market a product against Thai desserts and there is a large number of
bakery shops such as; Shung Cofee, Pun-Ja (ปั้นจ๋า ), Lepetit, Doi Chang Café and Baan Chee-Vit-Mai
(บ้านชีวิตใหม่ ). There is only one point that can compete with Bann Nhom Whan which is atmosphere
because they are also dining in shop.

Customer Analysis
Customer can be classified into four groups; it depends on the factors that use to group a

group of customer. After doing market survey, Baan Nhom Whan divides group of customers in to
4 groups which are a group of people who like to eat Thai dessert, people who like to dine in leisure
café, who buy Thai dessert as catering for workshop, rituals, auspicious events and gift set for
special events. People from different group have different favorite but the customer of Baan Nhom
Whan can be both of male and female and income level is not a factor that Baan Nhom Whan use to
consider to divide a group of customer. After Baan Nhom Whan classify a group of customer, Baan
Nhom Whan can response the right products to the customers and most likely with the customers‟
need. Customer can find a general Thai dessert including exquisite Thai dessert at Baan Nhom
Whan. Moreover, customer can choose a package by themselves. All of these, Baan Nhom Whan
wants to response the most satisfaction of the customer. Most people in Chiangrai are always give a
gift to other in New Year celebration so; Baan Nhom Whan is one choice to the customers when
they would like to buy a souvenir or gift.
Moreover, Baan Nhom Whan had asked to people in Chiangrai and founded that majority of
them would like to have a Thai dessert shop in Thai style but Baan Nhom Whan integrates a Thai
style and modern style together. It is called “Thai modern style” to respond the customers‟ need and
make the most satisfy in the thing than Baan Nhom Whan offered.

38

Baan Nhom Whan

STP Analysis

Segmentation

Psychographic: Life style
Nowadays, there are many people are more easy-going and comfortable and spend their free
time in leisure café such as coffee shop, bakery shop, ice cream shop and beverage shop.
Otherwise many people more concern about health and consumption; less sweet flavor and low
calories. Thus, Baan Nhom Whan provides Thai dessert with less sweet and lower calories than
bakery in leisure café.
Behavioral: Attitude and Occasion
Thais and foreigners more prefer Thai dessert in its flavor and unique characteristics tend to
Thai dessert consumption increase. Many people would like to more buy Thai dessert as the gift
set for giving in special events as well as supporting auspicious occasion, rituals and
refreshment.

Target market

39

Baan Nhom Whan

Baan Nhom Whan decides target market into 4 markets; Thai dessert lover, people in
leisure café, gift set for special occasion, and refreshment for auspicious ritual or event for
providing exquisite Thai dessert, it is called product specialization. First, Thai desserts
lovers are Thai normally like to eat Thai dessert. Second, people are easy-going and
comfortable or prefer for spending time in leisure café. As the result of these, especially
officers mainly targeted as our target market. Third, consumption occasion many people
prefer Thai dessert gift set for giving in special events, we mainly target travelers as well as
minor targeted of officers. The last selected target market is people who use Thai dessert as
refreshment to support some Thai auspicious rituals, ceremonies and social party such as
wedding, and seminar etc.

Positioning

Specialized Product: Baan Nhom Whan offers a variety of Thai desserts that means it is width
and depth of desserts that refers to more customers‟ choices. Baan Nhom Whan also offers an
exquisite Thai desserts which are hard to find in Chiangrai market such as; Ja-Mong-kud, ThongAek and Sa-Ney Chan. Nevertheless the customer can find in Baan Nhom Whan. Moreover, the
pattern/shape of some Thai desserts differs from other Thai desserts. It still has a scent of Thai but
looks more modern or it is called “Thai modern” to attract the customers and also crate an image of
Baan Nhom Whan in the customers‟ mind relative to competitors.
40

Baan Nhom Whan

Attractive Atmosphere: Baan Nhom Whan is decorated in modern style that the customer can
dine in in the shop which is exactly different from other Thai dessert shop. There are many
facilitates in the shop such as; wireless network zone, living zone. Moreover, there is sale staff that
will provide services to the customers. The shop is located on Bunpraphakarn Road in Chiangrai
where is a central business district (CBD) is. It draws many people into the area during and after
business hours. It also the hub of transportation and there is a high level of pedestrian traffic
because it is opposite the high school which is Samukkeewittayakom School.
Arousal Promotion: Baan Nhom Whan provides an everyday discount which is 30% discount
between 20:30 p.m. – 21:00 p.m. to create the customers traffic and crate stock out before the shop
closed. Baan Nhom Whan provides a card to collect a point, the condition is, when the customers
buy 100 baht complete of more than that, they will get 1 point and they must collect 10 points
completely then Baan Nhom Whan will give them a premium.

Brand Equity

Marketing Mix Strategy

41

Baan Nhom Whan

Product Strategy
Baan Nhom Whan is very please to offer a classic Thai desserts to the customers. There are

six types of Thai dessert;

1. Churning type; Look-Chup, Ta-Go
2. Syrupy type; Thong-Yib, Thong-Yod, Med-Kanoon, Foi-Thong
3. Baking type; Sa-nay Chan, Ja-Mong_kud, Thong-Aek
4. Boil type; Kanom-Tom
5. Freeze type; Fancy Jelly
6. Steam type; Kanom-Chan, Kaoniew-moon, Kanom-sod-sai, Kanom-Morkeang

There are width varieties of Thai desserts that customers can choose but there are some
kinds that have more depth such as Kanom-chan, Fancy jelly. And a pattern of Baan Nhom Whan‟s
Thai desserts are quite different from other competitors. It is called “Product Differentiation
Strategy”. Moreover, Baan Nhom Whan uses an attractive packaging to attract the customers by
providing a set of Thai desserts in special occasion, refreshment for workshop/seminar and
auspicious rituals.
Example of Baan Nhom Whan packaging;

42

Baan Nhom Whan

Price Strategy
Baan Nhom Whan sets product mix pricing strategy based on 2 strategies which are;

Product line pricing and product bundle pricing.
Product line pricing is set the price steps between various products in a product line based
on cost differences between the products, customer evaluation of different features and competitors‟
price. For example, the prices of Syrupy desserts are different such as the price of Foi-Thong VS
the price of Thong-Yib.
Product bundle pricing is a combination of several of products and offer a bundle set in a
reduced price. For example a bundle set fancy jelly.
The example of product line and bundle set
Product line

Bundle set

Syrupy type;

Churning type;

Baan Nhom Whan uses cost based pricing approach. It is the simplest pricing method. Cost
based pricing is adding a stand markup to the cost of the product. Baan Nhom Whan sets a price
after know a variable cost, fixed cost and Baan Nhom Whan supposes the expected unit sales and
percent of return on sales that Baan Nhom Whan wants then Baan Nhom Whan will know a make
up price. In addition, we set about 40-70% mark-up (more or less) that is the difference between the
retail price and cost of item. For example, we buy Kha Nhom Chan at cost THB 2 per piece, we sell
THB 5 per piece and then we will get about 60% mark-up per piece.
As follow:

43

Baan Nhom Whan

Product

Cost

% mark-up = Retail price – Cost

Price

Value

Retail price =

Cost

Retail price

Customer

1 - % mark-up

Place Strategy
Baan Nhom Whan is located at central business district (CBD). There are many people into

the area during and after business hours. It also the hub of transportation and there is a high level of
pedestrian traffic because it is opposite the high school which is Samukkeewittayakom School. On
Bunpraphakarn Road, there are a large number of residents living around the area as well.
Moreover, the location of Baan Nhom Whan is easy to access and packing and visibility. Finally,
Baan Nhom Whan is decorated in Modern style where is distinguish from other.

Promotion Strategy
Baan Nhom Whan launches attractive promotion to the customers which are sales discount

and special events.

Paid Impersonal Communication: Sales Promotion
1. Special event: Baan Nhom Whan organizes a Thai dessert boot in 5 festivals/celebrations which
are;

Chiangrai Local Walking Market: Baan Nhom Whan set a boot on every Saturday

Food Festival: around the mid of December Paid Impersonal Communication: Sales Promotion
1. Special event: Baan Nhom Whan organizes a Thai dessert boot in 5 festivals/celebrations which
are;

Chiangrai Local Walking Market: Baan Nhom Whan set a boot on every Saturday

Food Festival: around the mid of December

Thailand GMS Trade Fair and Culture show around January

2. Special Occasion: Baan Nhom Whan offers a special of bundle set which also has a special price
to the customers in any special occasion such as; Birthday, Valentine, New Year and etc.

44

Baan Nhom Whan

3. Promotion Signage Advertising: Baan Nhom Whan uses a promotion poster which is a discount
signage to attract the customers to pay more attention on the shop by vinyl displays. Moreover
Brochures are used to be well-known.
4. Free taste: We offer free taste for reinforcing word-of-mouth which is effectively matter for
restaurant and café business.
5. Shop Atmosphere: Baan Nhom Whan is decorated in Modern Style including shop layout,
display, and color, lighting and sound. All of these crate an image in the customers‟ mind.
6. Public relation: Social activities support our policies for strengthening Baan Nhom Whan image
and creating customer loyalty as well.

Paid Personal Communication: Personal selling & M-commerce
1. Personal Selling: Baan Nhom Whan serves customers by friendly and well-trained sales staff as
personal selling to give extra information about Thai dessert and providing customer services. It is a
way to create an impressive shopping experience to the customers as well.
2. M-Commerce: Baan Nhom Whan uses a telephone as distribution channel by receiving an order
from the customer and Baan Nhom Whan will deliver it in limit area (10 kilometers distance and
THB 200 of payment). It creates a comfortable to the customer by do not want to go to the shop
anymore.

45

Baan Nhom Whan

Marketing Activities

Activities

Objectives

Description

Cost (฿)

Duration

A: 120 mini sets/time included;
- Kha-Nhom-Chan (ขนมชั้นกุหลาบ)
120 pcs. @ 2.25 = 270
- Hed Cone (เห็ดโคน)
120 pcs. @ 0.75 = 90
 To let the
customers try our
products and brand
 To be better
known in market
 To make the

1. Free Taste

- Fancy Jelly
120 pcs. @ 1.5 = 180
- Khao-Nhiew-Mool (ข้าวเหนียวมูล)
120 pcs. @ 1.5 = 180
- Banana leaf pinned by small
wooden clips = 100

customer

B: 120 mini sets/time included;

impression and

- Kra-Chou-Srida (กระเช้าสีดา)

relation
 To be
recognized by the
customer
 To stimulate our
sales and more
customer traffic in
our shop

820

If any
120 pcs. @ 2.2 = 264
- Hed Cone (เห็ดโคน)
120 pcs. @ 0.75 = 90
- Fancy Jelly

840

120 pcs. @ 1.5 = 180
- Look Chup (ลูกชุบ)
240 pcs. @ 0.85 = 204
- Banana leaf pinned by small
wooden clips = 100
C: 200 mini sets/time included;
- Kha-Nhom-Chan (ขนมชั้นกุหลาบ)
1,260
200 pcs. @ 2.2 = 440
- Fancy Jelly

46

Baan Nhom Whan

200 pcs. @ 1.5 = 300
- Khao-Nhiew-Keaw
(ข้าวเหนียวแก้ว) 200 pcs @ 1 = 200
- Kha-Nhom-Tom (ขนมต้ม)
200 pcs @ 0.85 = 170
- Banana leaf pinned by small
wooden clips = 150
2. Print Ads.
2.1 Brochure

120 grams two-side Coated Paper
 To be
recognized by

@ 3 ฿ x 2,000 sheets printed by

6,000

Once time a
year

Bordin Printing Co;Ltd

customer
2.2 Inkjet

 To promote our

Vinyl Display

shop
 To promote
month‟s promotion
of our shop

- Baan Nhom Whan

700

(include easel) 60 cm. x 1.6 m.
- X-Mas & New Year Folding

200

Display 60 cm. x 1.6 m.
- Baan Nhom Whan Folding

200

Display 60 cm. x 1.6 m.
- Valentine day Folding Display

200

Every 2
years

60 cm. x 1.6 m.
- Thai traditional & culture

200

Folding Display 60 cm. x 1.6 m.

3. Events
3.1 Chiang Rai
walking street

 To be
recognized by
customer
 To promote our

3.2 Food

shop

Festival

 To increase
sales

1.3 m. @ ฿50 x 2 blocks at
100
Thanalai road organized by CRI

Every
Saturday

municipality
1 m. length @ ฿ 100 x 2 blocks at
old airport organized by CRI
municipality

Dec. 8-17
2,000

(10 days)
Every year

47

Baan Nhom Whan

2 x 2 m.@ ฿ 250 per day at old

3.3 Thailand

Jan. 16-23

GMS Trade

airport organized by CRI

fair & culture

4,000

Provincial Administrative Org. &

show

(8days)
Every year

municipality
 To solve
remaining product
problem as well as

4. Sales
Promotion

(Discount
Sweet Time)

product shelf life
concerned
 To increase

20% discount at 6 p.m. – 9 p.m.
Notice: Excluded other promotion

for

this time

sales volume

(sales*23%

Every day

Specific

(excluded

discount

Dec. 31 &

time) * 20%

Jan. 1)

4,200

Only

 To attract the
customers‟
interesting

5. Public
Relation

Children Day

Contribute 600 children (480 mini
 To create a

set B of free taste) at children fair

Children

(1set:1person)

Day

good image of
Labor Day

Baan Nhom Whan
 To be

Contribute labors or officers 1

2,520

mini set C free taste (400 persons)

1 day before
Labor Day

recognized as
Asalha Puja
Day

social
responsibility
organization
 To be in
customers‟ mind

Contribute people who finish
walking with light candles in hand
around temple 1mini set C free
taste (400 persons in 4 temple; วัด

2,520

Asalha Puja
Day

พระสิงห์, วัดพระแก้ว, วัดมิ่งเมือง, วัดกลาง
เวียง)

48

Baan Nhom Whan

6. Sales Promotion in special events
 To stimulate

10% discount of gift set

buying of customer
January

 To increase
sales
 To make
customer feel good

Buy 1 get 1 free, 5 p.m.-9 p.m.
(for the same type product)
Notice : excluded any promotion, gift set
and catering for this time

(Sales of gift

Jan. 2-11

set/3)x10%

(10days)

( Sales of
Jan.x 1.02%

Jan.1 only

time)x50%

February
Sweet

 To stimulate

love@Baan

buying of customer

Nhom Whan

 To increase

(รักหวานๆ@

10% discount of gift set

(Sales of gift
set/4)x10%

sales

Every
Feb.8-14
(7 days)

บ้านหน๋มหวาน
 To reinforce
Thai tradition with
Thai dessert at
Baan Nhom Whan
April
Songkarn Day

 To increase
sales

10% discount of gift set

 To be

(Sales of gift

Apr. 9-18

set/3)x10%

(10 days)

recognized in the
customers‟ mind
as Thai
conservation shop
[(Sales of gift

 To attract the
August
Mother Day

customers‟
interesting
 To increase
sales volume

set/3)x10%]+
10% discount gift set and free

[฿ 3* (no. of

Aug. 9-18

blessing card

gift sets

( 10 days)

sold/3)]

49

Baan Nhom Whan

December
Father Day
X-Mas day

 To attract the

10% discount gift set and free

[(Sales of gift

blessing card

set/3)x10%]+
[฿ 3* (no. of

customers‟

gift set sold/3]

interesting
New Year
Special time

Dec. 1-30

 To increase sales
volume

Buy 1 get 1 free, 5 p.m.-9 p.m.

( Sales of

(for the same)

Dec.x 1.02%

Notice : excluded any promotion

time)x50%

Dec. 31
only

50

Baan Nhom Whan

Marketing Incentives

Marketing incentives of Year 2010
Activities

Description

Cost (฿)

Duration

Contribute people free taste set at ChiangRai Night
Bazaar on Fridays of Jan.
A: 120 mini sets/time (฿ 820)x 5 times included;
- Kha-Nhom-Chan (ขนมชั้นกุหลาบ)
120 pcs. @ 2.25 = 270
- Hed Cone (เห็ดโคน) 120 pcs. @ 0.75 = 90

4,100

- Fancy Jelly 120 pcs. @ 1.5 = 180
- Khao-Nhiew-Mool (ข้าวเหนียวมูล) 120 pcs. @ 1.5
= 180
- Banana leaf pinned by wooden clips = 100
Contribute people free taste 400 sets on Baan
1. Free Taste

If any

Nhom Whan opening day
C: 200 mini sets/time (฿ 1,260) included;
- Kha-Nhom-Chan (ขนมชั้นกุหลาบ)
200 pcs. @ 2.2 = 440
- Fancy Jelly
200 pcs. @ 1.5 = 300

2,520

- Khao-Nhiew-Keaw
(ข้าวเหนียวแก้ว) 200 pcs @ 1 = 200
- Kha-Nhom-Tom (ขนมต้ม)
200 pcs @ 0.85 = 170
- Banana leaf pinned by small
wooden clips = 150

51

Baan Nhom Whan

2. Print Ads.
2.1 Brochure

120 grams two-side Coated Paper @ 3 ฿ x 2,000
sheets printed by Bordin Printing Co;Ltd

- Baan Nhom Whan (include easel)* 2
2.2 Inkjet
Vinyl Display

6,000

Once time a
year

1400

60 cm. x 1.6 m. on Jan. (@ THB 700)
- Baan Nhom Whan Folding Display

200

60 cm. x 1.6 m. on Jan.
- X-Mas & New Year Folding Display

200

60 cm. x 1.6 m. on Jan.

Every 2
years

- Valentine day Folding Display on. Feb

200

60 cm. x 1.6 m.
- Thai traditional & culture Folding Display

200

60 cm. x 1.6 m. on Apr.
3. Events
3.1 Chiang Rai
walking street

3.2 Food
Festival

3.3 Thailand

(1.3 m. @ ฿50 x 2 blocks)x 52 weeks at Thanalai

5,200

Every
Saturday

road organized by CRI municipality
(1 m. length @ ฿ 100) x 2 blocks at old airport

Dec. 8-17
2,000

organized by CRI municipality

(10 days)
Every year

2 x 2 m.@ ฿ 250 per day at old airport organized
Jan. 16-23

GMS Trade

by CRI Provincial Administrative Org. &

fair & culture

municipality

4,000

(8days)
Every year

show
4. Sales
Promotion
(Discount
Sweet Time)

20% discount at 6 p.m. – 9 p.m.
Notice: Excluded other promotion

for this time

(sales*23%
Specific discount
time) * 20%

Every day
(excluded
Dec. 31 &
Jan. 1)

52

Baan Nhom Whan

5. Sales Promotion in special events
(Sales of gift

Jan. 2-11

set/3)x10%

(10days)

(for the same type product)

( Sales of Jan.x

Jan.1 only

Notice : excluded any promotion, gift set and catering for

1.02% time)x50%

10% discount of gift set
January

Buy 1 get 1 free, 5 p.m.-9 p.m.

this time

February
Sweet love
@Baan Nhom

10% discount of gift set

(Sales of gift
set/4)x10%

Whan
April
Songkarn Day

10% discount of gift set

Every
Feb.8-14
(7 days)

(Sales of gift

Apr. 9-18

set/3)x10%

(10 days)

[(Sales of gift
August
Mother Day

10% discount gift set and free blessing card

set/3)x10%]+

Aug. 9-18

[฿ 3* (no. of gift

( 10 days)

sets sold/3)]
[(Sales of gift

December
Father Day

10% discount gift set and free blessing card

set/3)x10%]+
[฿ 3* (no. of gift

X-Mas day

Dec. 1-30

set sold/3]
New Year

Buy 1 get 1 free, 5 p.m.-9 p.m.

Special time

(for the same)

( Sales of Dec.x
1.02% time)x50%

Dec. 31
only

Notice : excluded any promotion

53

Baan Nhom Whan

Marketing incentives of Year 2011
Activities

Cost (฿)

Description

Duration

1. Print Ads.
1.1 Brochure

120 grams two-side Coated Paper @ 3 ฿ x 2,000
sheets printed by Bordin Printing Co;Ltd

1.2 Inkjet
Vinyl Display

- Baan Nhom Whan of Year 2012 * 2

6,000

Once time a
year

400

60 cm. x 1.6 m. on Dec.
- Baan Nhom Whan Folding Display of Year

200

2012 60 cm. x 1.6 m. on Dec.

Every 2
years

- X-Mas & New Year Folding Display of Year

200

2012 60 cm. x 1.6 m. on Dec.
2. Events
2.1 Chiang Rai
walking street

(1.3 m. @ ฿50 x 2 blocks)x 52 weeks at Thanalai

(1 m. length @ ฿ 100) x 2 blocks at old airport

Festival

organized by CRI municipality

GMS Trade
fair & culture

Every
Saturday

road organized by CRI municipality

2.2 Food

2.3 Thailand

5,300

Dec. 8-17
2,000

Every year

2 x 2 m.@ ฿ 250 per day at old airport organized
by CRI Provincial Administrative Org. &

(10 days)

Jan. 16-23
4,000

(8days)
Every year

municipality

show
Every day

3. Sales
Promotion
(Discount
sweet Time)

20% discount at 6 p.m. – 9 p.m.
Notice: Excluded other promotion

for this time

(sales*23%

(excluded

Specific discount

Dec. 31 &

time) * 20%

Jan. 1)

54

Baan Nhom Whan

4. Sales Promotion in special events
(Sales of gift

Jan. 2-11

set/3)x10%

(10days)

(for the same type product)

( Sales of Jan.x

Jan.1 only

Notice : excluded any promotion, gift set and catering for

1.02% time)x50%

10% discount of gift set
January

Buy 1 get 1 free, 5 p.m.-9 p.m.

this time

February
Sweet love
@Baan Nhom

10% discount of gift set

Whan

April
Songkarn Day

10% discount of gift set

(Sales of gift
set/4)x10%

Every
Feb.8-14
(7 days)

(Sales of gift

Apr. 9-18

set/3)x10%

(10 days)

[(Sales of gift
August
Mother Day

10% discount gift set and free blessing card

set/3)x10%]+

Aug. 9-18

[฿ 3* (no. of gift

( 10 days)

sets sold/3)]
[(Sales of gift

December
Father Day

10% discount gift set and free blessing card

set/3)x10%]+
[฿ 3* (no. of gift

X-Mas day

Dec. 1-30

set sold/3]
New Year

Buy 1 get 1 free, 5 p.m.-9 p.m.

Special time

(for the same)

( Sales of Dec.x
1.02% time)x50%

Dec. 31
only

Notice : excluded any promotion

55

Baan Nhom Whan

Marketing incentives of Year 2012
Activities

Description

Cost (฿)

Duration

Contribute 600 children (600 mini set B of free
taste) at children fair (1set:1person) on Jan.
(Children day)
B: 120 mini sets/time (฿ 840 x 5) included;
- Kra-Chou-Srida(กระเช้าสีดา) 120 pcs.@ 2.2 = 264

4,200

- Hed Cone (เห็ดโคน) 120 pcs. @ 0.75 = 90
- Fancy Jelly 120 pcs. @ 1.5 = 180
- Look Chup (ลูกชุบ) 240 pcs. @ 0.85 = 204
Banana leaf pinned by wooden clips = 100
Contribute labors or officers 1 mini set C free taste
on May ( Labor day)
1. Free Taste
and Public
relation

C: 200 mini sets/time (฿ 1,260 x 2) included;
- KhaNhomChan(ขนมชั้นกุหลาบ)

If any

200 pcs.@2.2= 440
- Fancy Jelly 200 pcs. @ 1.5 = 300
- Khao-Nhiew-Keaw (ข้าวเหนียวแก้ว)
200 pcs@1 = 200
- Kha-Nhom-Tom (ขนมต้ม) 200 pcs @ 0.85 = 170

2,520

- Banana leaf pinned by wooden clips = 150

Contribute people free taste set at ChiangRai Night
Bazaar on Fridays of Nov.
A: 120 mini sets/time (฿ 820)x 5 times included;

4,100

- Kha-Nhom-Chan (ขนมชั้นกุหลาบ)
120 pcs. @ 2.25 = 270

56

Baan Nhom Whan

- Hed Cone (เห็ดโคน) 120 pcs. @ 0.75 = 90
- Fancy Jelly 120 pcs. @ 1.5 = 180
- Khao-Nhiew-Mool (ข้าวเหนียวมูล) 120 pcs.
@ 1.5 = 180
- Banana leaf pinned by wooden clips = 100
2. Print Ads.
2.1 Brochure

120 grams two-side Coated Paper @ 3 ฿ x 2,000

6,000

Once time a
year

sheets printed by Bordin Printing Co;Ltd
2.2 Inkjet
Vinyl Display

- Valentine day Folding Display on. Feb

200

60 cm. x 1.6 m.

Every 2

- Thai traditional & culture Folding Display

200

years

60 cm. x 1.6 m. on Apr.
3. Events
3.1 Chiang Rai
walking street

(1.3 m. @ ฿50 x 2 blocks)x 52 weeks at Thanalai

(1 m. length @ ฿ 100) x 2 blocks at old airport

Festival

organized by CRI municipality

GMS Trade
fair & culture

Every
Saturday

road organized by CRI municipality

3.2 Food

3.3 Thailand

5,200

Dec. 8-17
2,000

Every year

2 x 2 m.@ ฿ 250 per day at old airport organized
by CRI Provincial Administrative Org. &

(10 days)

Jan. 16-23
4,000

(8days)
Every year

municipality

show
3. Sales
Promotion

20% discount at 6 p.m. – 9 p.m.
Notice: Excluded other promotion

for this time

(Discount Time)

(sales*23%
Specific discount
time) * 20%

Every day
(excluded Dec.
31 & Jan. 1)

4. Sales Promotion in special events

January

10% discount of gift set

(Sales of gift

Jan. 2-11

set/3)x10%

(10days)

57

Baan Nhom Whan

Buy 1 get 1 free, 5 p.m.-9 p.m.
(for the same type product)
Notice : excluded any promotion, gift set and catering for
this time

Jan.1 only
( Sales of Jan.x
1.02% time)x50%

February
Sweet love
@Baan Nhom

(Sales of gift
10% discount of gift set

set/4)x10%

Whan
April
Songkarn Day

10% discount of gift set

Every
Feb.8-14
(7 days)

(Sales of gift

Apr. 9-18

set/3)x10%

(10 days)

[(Sales of gift
August
Mother Day

10% discount gift set and free blessing card

set/3)x10%]+

Aug. 9-18

[฿ 3* (no. of gift

( 10 days)

sets sold/3)]
[(Sales of gift

December
Father Day

10% discount gift set and free blessing card

set/3)x10%]+
[฿ 3* (no. of gift

X-Mas day

Dec. 1-30
(30 days)

set sold/3]

( Sales of Dec.x
New Year

Buy 1 get 1 free, 5 p.m.-9 p.m.

Special time

(for the same)

1.02% time)x50%

Dec. 31
only

Notice : excluded any promotion

58

Baan Nhom Whan

Marketing incentives of Year 2013
Activities

Description

Cost (฿)

Duration

Contribute labors or officers 1 mini set C free taste
on May ( Labor day)
C: 200 mini sets/time (฿ 1,260 x 2) included;
- KhaNhomChan(ขนมชั้นกุหลาบ)
1. Free Taste

200 pcs.@2.2= 440

and Public

- Fancy Jelly 200 pcs. @ 1.5 = 300

relation

- Khao-Nhiew-Keaw (ข้าวเหนียวแก้ว)

2,520

200 pcs@1 = 200
- Kha-Nhom-Tom (ขนมต้ม) 200 pcs @ 0.85 = 170
- Banana leaf pinned by wooden clips = 150

2. Print Ads.
2.1 Brochure

120 grams two-side Coated Paper @ 3 ฿ x 2,000
sheets printed by Bordin Printing Co;Ltd

2.2 Inkjet
Vinyl Display

- Baan Nhom Whan of Year 2014 * 2

6,000

Once time a
year

400

60 cm. x 1.6 m. on Dec.
- Baan Nhom Whan Folding Display of Year

200

2014 60 cm. x 1.6 m. on Dec.
- X-Mas & New Year Folding Display of Year

Every 2
years

200

2014 60 cm. x 1.6 m. on Dec.
3. Events
3.1 Chiang Rai
walking street

(1.3 m. @ ฿50 x 2 blocks)x 52 weeks at Thanalai
5,200
road organized by CRI municipality

Every
Saturday

59

Baan Nhom Whan

3.2 Food

Dec. 8-17

(1 m. length @ ฿ 100) x 2 blocks at old airport

Festival

2,000
organized by CRI municipality

3.3 Thailand

fair & culture
show

by CRI Provincial Administrative Org. &

(Discount

Jan. 16-23
4,000

20% discount at 6 p.m. – 9 p.m.
Notice: Excluded other promotion

(8days)
Every year

municipality

4. Sales
Promotion

Every year

2 x 2 m.@ ฿ 250 per day at old airport organized

GMS Trade

(10 days)

for this time

sweet Time)

(sales*23%
Specific discount
time) * 20%

Every day
(excluded
Dec. 31 &
Jan. 1)

5. Sales Promotion in special events
(Sales of gift

Jan. 2-11

set/3)x10%

(10days)

(for the same type product)

( Sales of Jan.x

Jan.1 only

Notice : excluded any promotion, gift set and catering for

1.02% time)x50%

10% discount of gift set
January

Buy 1 get 1 free, 5 p.m.-9 p.m.

this time

February
Sweet love
@Baan Nhom

10% discount of gift set

Whan

April
Songkarn Day

10% discount of gift set

(Sales of gift
set/4)x10%

Every
Feb.8-14
(7 days)

(Sales of gift

Apr. 9-18

set/3)x10%

(10 days)

[(Sales of gift
set/3)x10%]+
August
Mother Day

10% discount gift set and free blessing card

[฿ 3* (no. of gift
sets sold/3)]

Aug. 9-18
( 10 days)

60

Baan Nhom Whan

[(Sales of gift

December
Father Day

10% discount gift set and free blessing card

set/3)x10%]+
[฿ 3* (no. of gift

X-Mas day

Dec. 1-30

set sold/3]
New Year

Buy 1 get 1 free, 5 p.m.-9 p.m.

Special time

(for the same)

( Sales of Dec.x

Dec. 31

1.02% time)x50%

only

Cost (฿)

Duration

Notice : excluded any promotion

Marketing incentives of Year 2014
Activities

Description
Contribute labors or officers 1 mini set C free taste
on May ( Labor day)
C: 200 mini sets/time (฿ 1,260 x 2) included;
- KhaNhomChan(ขนมชั้นกุหลาบ)
200 pcs.@2.2= 440
- Fancy Jelly 200 pcs. @ 1.5 = 300

1. Free Taste
and Public
relation

2,520

- Khao-Nhiew-Keaw (ข้าวเหนียวแก้ว)
200 pcs@1 = 200
- Kha-Nhom-Tom (ขนมต้ม) 200 pcs @ 0.85 = 170
- Banana leaf pinned by wooden clips = 150

Contribute people who finish walking with light
candles in hand around temple 1mini set C free
taste (400 persons in 4 temple; วัดพระสิงห์, วัดพระแก้ว,

วัดมิ่งเมือง, วัดกลางเวียง) on Jul. (Asalha Puja Day)

2,520

61

Baan Nhom Whan

C: 200 mini sets/time (฿ 1,260 x 2) included;
- KhaNhomChan(ขนมชั้นกุหลาบ)
200 pcs.@2.2= 440
- Fancy Jelly 200 pcs. @ 1.5 = 300
- Khao-Nhiew-Keaw (ข้าวเหนียวแก้ว)
200 pcs@1 = 200
- Kha-Nhom-Tom (ขนมต้ม) 200 pcs @ 0.85 = 170
- Banana leaf pinned by wooden clips = 150
2. Print Ads.
2.1 Brochure

120 grams two-side Coated Paper @ 3 ฿ x 2,000
sheets printed by Bordin Printing Co;Ltd

2.2 Inkjet
Vinyl Display

- Valentine day Folding Display on. Feb

6,000

year

200

60 cm. x 1.6 m.
- Thai traditional & culture Folding Display

Once time a

200

60 cm. x 1.6 m. on Apr.

Every 2
years

3. Events
3.1 Chiang Rai
walking street

3.2 Food
Festival

3.3 Thailand
GMS Trade
fair & culture

(1.3 m. @ ฿50 x 2 blocks)x 52 weeks at Thanalai

5,200

Every
Saturday

road organized by CRI municipality
(1 m. length @ ฿ 100) x 2 blocks at old airport

2,000

organized by CRI municipality

Dec. 8-17
(10 days)
Every year

2 x 2 m.@ ฿ 250 per day at old airport organized
Jan. 16-23
by CRI Provincial Administrative Org. &
municipality

4,000

(8days)
Every year

show

62

Baan Nhom Whan

4. Sales Promotion in special events
(Sales of gift

Jan. 2-11

set/3)x10%

(10days)

(for the same type product)

( Sales of Jan.x

Jan.1 only

Notice : excluded any promotion, gift set and catering for

1.02% time)x50%

10% discount of gift set
January

Buy 1 get 1 free, 5 p.m.-9 p.m.

this time

February
Sweet love
@Baan Nhom

10% discount of gift set

Whan

April
Songkarn Day

10% discount of gift set

(Sales of gift
set/4)x10%

Every
Feb.8-14
(7 days)

(Sales of gift

Apr. 9-18

set/3)x10%

(10 days)

[(Sales of gift
August
Mother Day

10% discount gift set and free blessing card

set/3)x10%]+

Aug. 9-18

[฿ 3* (no. of gift

( 10 days)

sets sold/3)]
[(Sales of gift

December
Father Day

10% discount gift set and free blessing card

set/3)x10%]+
[฿ 3* (no. of gift

X-Mas day

Dec. 1-30

set sold/3]
New Year

Buy 1 get 1 free, 5 p.m.-9 p.m.

Special time

(for the same)

( Sales of Dec.x
1.02% time)x50%

Dec. 31
only

Notice : excluded any promotion

63

Baan Nhom Whan

Sales forecast
Baan Nhom Whan will use statistic of rate of people in Chiangrai to spending money to
drink and eat per month, rate of number of population in Chiangrai and rate of per household and
we use the population of People in Chiangrai who is officer because they are a target group of our
business as the following table;

Table 3.1 the number of population in Chiangrai

From the table of number of population in Chiangrai; the amount of people in Amuphor
Muang Chiangrai is 226,198 people; it is 18.45% of total population in Chiangrai.

64

Baan Nhom Whan

Table 3.2 the number of employee in Chiangrai in 2008

From the table; the number of officers both of private and government, it equal 271,939
people but we want to know only the officers in Aumphor Muang Chiangrai. There fore it equal
50,172 people (271,939*18.45%).

65

Baan Nhom Whan

Table 3.3 the average of monthly expenditure per household

From the table; the money that people in Chiangrai spend per month and per household
equal 3,597 Baht, it means that people in Chiangrai spend money for eating and drinking per day
equal 120 baht (3,597/30) but after we deduct the main menu that each household have to spend per
day, it remains around 10 baht for spending in other food.

As the result, now we know about the target group of our product is 50,172 people live in
Aumphor Muang Chiangrai but we need to know about the number of household that spend money
for other food moreover the main menu, it equal 8, 362 households (50,172/6) because the average
of each household has around 6-10 people. The number of household in Aumphor Muang Chiangrai
equal 8,362 households but we have 15% market share of total market so the our target households
about 1,255 households (8,392*15%). Therefore the total money that each household spend to eat
or drink equal 12,550 baht per day, it equal 1,569 pieces per day (15,880/8) the number of 8 come
from the average of Thai dessert price that selling price. Therefore the total amount of Thai dessert
66

Baan Nhom Whan

per month is 47,070 pieces and 564,840 pieces per year. The percentage of each month that sold
Thai dessert in small piece will change from the variance of Lung Vean (ลุงแว่น) that sold the Thai
dessert in front of Sri-Trang restaurant. The reason we choose Lung Vean (ลุงแว่น) to compare the
variance in each month because his kiosk located near by our shop. Therefore we think the trend in

The quantities of Thai desserts sold

each month of Lung Vean (ลุงแว่น) will approximate to Baan Nhom Whan.

Lung Vean's trend of sales in Thai Desserts Sold per
month

Sales

From interviewing from Mr. Vean who is the owner of Thai dessert kiosk that is located
nearby Baan Nhom Whan, he said that “At the beginning of the year which is January, the sales is
quite high but at the mid of the year the sales volume decreases and the sales will increase steady
at the end of year by begin at September until December and January also”.

67

Baan Nhom Whan

Baan Nhom Whan classifies Thai dessert into 3 groups considering by the cost;

The first group, the average cost = 1.5 baht consists of Kha-Nhom-Chan (ขนมชั้นกุหลาบ ), Jelly
Fancy(วุ้นแฟนซี ), Saney Chan(เสน่ห์จันทร์ ), Thong Aek(ทองเอก), Kra-Chou-Srida (กระเช้าสีดา), Hed
Cone (เห็ดโคน), Chor Moung (ช่อม่วง), Thong-Yib (ทองหยิบ ), Thong-Tod (ทองหยอด), Med Kha
Nhoon (เม็ดขนุน ), Look Chup (ลูกชุบ ), Ta-go (ตะโก้ ), Kha-Nhom-Tom (ขนมต้ม ), Khao-NhiewKeaw (ข้าวเหนียวแก้ว), Khao-Nhiew-Mool (ข้าวเหนียวมูล)

The average cost 1.5 comes from the total price of these Thai desserts (above) divide by the total
type of Thai dessert.
Equation:
2.2 + 1.5 + 2 + 1.8 + 2.2 + 0.75 + 1.8 + 2 + 1 + 0.75 + 0.85 +1.5 + 0.85 + 1 + 1.5 / 15 = 1.5

The second group, the average cost = 11 baht consists of Ja Mong Kud(จ่ามงกุฎ ), Foi Thong
(ฝอยทอง)

The average cost 11 comes from the total price of these Thai desserts (above) divide by the total
type of Thai dessert.
Equation:
15 + 7 / 2 = 11

The third group, the average cost = 118 baht consists of Kha-Nhom-Chan Cake (1 pound),
Jelly Cake

Equation:
125 + 110 / 2 = 118
The average cost 118 comes from the total price of these Thai desserts (above) divide by the total
type of Thai dessert.

68

Baan Nhom Whan

Gift set

The first part of information show trend of gift set in each month
From ABAC Poll: Attention of people who buy gifts or souvenirs in New Year
festival period in 2009.
The sample size is 2,303 who are 12-60 year old. 54.5% of people attend to buy gifts
and souvenirs to other. 28.2% do not sure and 17.3% do not buy any gift or souvenirs.

Table 3.4 Rate of gifts and souvenirs which are popular
Gifts or souvenirs

2006

2009

New Year Card

46.9%

41.7%

Gift basket

31.1%

36.7%

Dessert and fruit

22.2%

32.6%

Healthy food

-

31.4%

Clothes

24.2%

21.4%

Money

24.3%

19.2%

Dolls

13.7%

18.4%

Books

10.0%

10.2%

Notebooks

8.3%

9.1%

accessory

8.1%

6.0%

69

Baan Nhom Whan

Table 3.5 Rate of gifts and souvenirs expense

1

Less than 500 baht

43.8

2

501-1,000 baht

19.7

3

1,001-2,000 baht

11.9

4

2,001-3,000 baht

3.9

5

More than 3,000

20.7

http://www.ryt9.com/s/abcp/493149

From the table 3.4 rates of gift and souvenirs; now we know about growth rate that
change between 2006-2009 about the gift and souvenirs which are dessert. It is according to Baan
Nhom Whan because we sell Thai dessert gift set also.

From the table 3.5 rate of gift and souvenirs expense; it is according to the price of Baan
Nhom Whan‟s gift set because the average price of gift set is 295 baht, it is less than 500 baht so the
trend in each year will be increase.

70

Baan Nhom Whan

As the following graphs below show the special occasion that people would like to give gift
set to other people;
Giving Occasion
Birthday 31.17%
SongKarn 16.67%
Anniversary 13.33%
Father/Mother Day
23.33%
New Year Year 45%

Valentine 17.5%
Teacher Day 3.33%

From this graph, Baan Nhom Whan will get information from survey in down town of
Chiangrai; all of percentage in each occasion comes from the interviewees.

71

Baan Nhom Whan

Table 3.6 the detail of annual festival that relate to purchasing Thai dessert
Month
January

February

March
April

May
June
July
August

September
October
November
December















































Situation
New Year's Days
Children Day
Teacher Day
Birthday
Anniversary Day
Housewarming Day
Chinese New Year
Valentine's Day
Birthday
Anniversary Day
Housewarming Day
Birthday
Anniversary Day
Housewarming Day
Songkran Festival Day
Family Day
Birthday
Anniversary Day
Housewarming Day
Birthday
Anniversary Day
Housewarming Day
Birthday
Anniversary Day
Housewarming Day
Birthday
Anniversary Day
Housewarming Day
H.M. The Queen's Birthday
Birthday
Anniversary Day
Housewarming Day
Birthday
Anniversary Day
Housewarming Day
Birthday
Anniversary Day
Housewarming Day
Birthday
Anniversary Day
Housewarming Day
H.M. The King's Birthday
New Year's Eve
Christmas
Birthday
Anniversary Day
Housewarming Day

72

Baan Nhom Whan

This table shows about the probability that customer buy our product on these occasion.
Baan Nhom Whan uses special occasion in each month to forecast amount of gift set that can sell in
each month because the minor target of gift set of Baan Nhom Whan is officers who buy gift set
depend on the special occasion in each month. As following the graph in below;

The number of the date that people prefer
to give a gift
7

Number of day

6
5
4
3

Holiday

2
1
0
Jan. Feb. Mar. Apr. May Jun. July Aug. Sep. Oct. Nov. Dec.

From graph, the number of special occasions in each month will different, the amount of
special occasions in January and December are higher than other month. So the amount of gift sets
are sold in these two months will increase than other month.

73

Baan Nhom Whan

The second part of information show the total unit of gift set in a year

Table 3.7 table of number of visitor in Chiangrai

Table 3.8 table of number of target of Baan Nhom Whan

74

Baan Nhom Whan

From two tables above, the average all visitors of Chiangrai in each year is 1,305,708 people
so it is equal 3,577 people per day (1,305,708/365) but the target group of Baan Nhom Whan equal
2,665 people per day (the number of target group start from 25-60 years old, it is equal 972,729/365
people per year). It is 74.5% (2,665*100%)/3,577 of total amount of visitors. Therefore the target
market of Baan Nhom Whan who buys the gift set is 2,665 people.

Table 3.9 table of expenditure of visitors who come to Chiangrai

From the table, the average expenditure per day of each visitor who comes to Chiangrai is
2,893 Baht but we think only souvenir expenditure and food and beverage expenditure. The
averages of expenditure of all visitors who come to Chiangrai spend about 1,031 Baht per day and
per person but the expenditure of target group is 768 Baht per day and per person of 2,665 people.
All expenditure in souvenir and food and beverage of target group who comes to Chiangrai
is 2,046,720 Baht per day (768*2,665) then we estimate the percentage of Thai dessert gift set that
our target bought, it is equal 1%. The percentage that our target will buy Thai dessert gift set is
2,046,720 Baht per day so the number of gift set that Baan Nhom Whan can sell per day is 69 set
per day per our entire target. In one year, we can sell Thai dessert gift set is 25,185 set.

75

Baan Nhom Whan

Catering
Table 3.7 the information about catering of famous hotel around Aumphor Muang Chiangrai
(From survey)
Hotel

Catering Information
The average seminar that organized
within one month is 6 times but it
depends on the seasoning. Wang Come
Hotel sets 20 baht which is the lowest
price for coffee break and there are
always have at least 20 people who attend
in the seminar. People who are from other
province prefer to organize the seminar in

Wang Come Hotel (โรงแรมวังคา)

Chiang Rai because they would like to
travel around Chiang Rai when they
finished their seminar especially in high
season which begins at October to
February. And it is quite popular to
organize the seminar when nearly the end
of his year which is the length of budget
closing with the average number of
participants per seminar is 135.
9 times of seminar is the average of
seminar organizing in Wieng Inn Hotel.
The length of time that the hotel offers a
seminar

Wieng Inn Hotel (โรงแรมเวียงอินทร์)

promotion

is

March

to

September because in the high season
they always offer a promotion for
auspicious events such as wedding,
anniversary or party, the reason is they
can up their price rise for this events
rather than seminar. 60 baht is the least

76

Baan Nhom Whan

price for their coffee break and there is at
least 20 people who attend in the seminar
as same as Wang Come Hotel the average
number of participants per seminar is
100.
Sean Phu Hotel has an average of
seminar organizing is 8 times per month
and their price is 40 baht for each coffee
break
Saen Phu Hotel (โรงแรมแสนภู)

of

each

person.

October

to

December is the popular month that many
organizations prefer to organize a seminar
because it is a length time of budget
closing

the

average

number

of

participants per seminar is 120.
The Mantrini Boutique Resort has an
average seminar organizing is 10 time per
month and their cost of coffee break is 50
baht. There are many size of room that
offers to the customer, so it is popular to
organize the seminar as well. People
prefer to set the seminar at the end of year
that is the time of budget closing. There
The Mantrini Boutique Resort
(โรงแรมมันตรินี)

are

both

of

inside

and

outside

organization in Chiang Rai that organizes
seminar at the Boutique Resort especially
the organization within Chiang Rai
because there are many facilitates with
the good location that is easy to access.
And the average number of participants
per seminar is 125.

77

Baan Nhom Whan

Wang Come Hotel (โรงแรมวังคา)
12

Number of seminars

10
8

Seminar

6
4
2
0

From this graph; the Sale employee told that the average of seminar of Wang Come Hotel is 6
times in one month and each time this hotel has the attendants around 135 people.

Wieng Inn Hotel (โรงแรมเวียงอินทร์)
14

Number of seminars

12
10
8

Seminar
6
4
2
0

From this graph; the Sale employee told that the average of seminar of Wang Come Hotel is 9
times in one month and each time this hotel has the attendants around 100 people.

78

Baan Nhom Whan

Saen Phu Hotel (โรงแรมแสนภู)
14

Number of seminars

12
10
8
Seminar

6
4
2
0

From this graph; the Sale employee told that the average of seminar of Wang Come Hotel is 8 times
in one month and each time this hotel has the attendants around 120 people.

The Mantrini Boutique Resort
14

The number of seminars

12
10
8

Seminar
6
4
2
0

From this graph; the Sale employee told that the average of seminar of Wang Come Hotel is 10
times in one month and each time this hotel has the attendants around 125 people.

79

Baan Nhom Whan

At the result; the average of 4 hotels that have seminar about 8.25 times per month but we
estimate in 9 times per month and each time has participants around 150 people per time. Therefore
it is 1,350 people per month, this amount is total market but Baan Nhom Whan has 10% market
share in this market so it equal 135 people per month. Moreover we think the price per person in
each seminar is 50 Baht so we will get 6,750 baht per month and 81,000 Baht per year. So the total
unit in one year is 1,620 people in one year.

The trend of seminar in each month we will follow from the surveying and the trend will
increase in the period of budget ending since October to January.

The trend of seminar in each month

The number of seminars

12

10

8

Seminar

6

4

2

0
Jan. Feb. Mar. Apr.

May Jun. July Aug. Sep.

Oct. Nov. Dec.

80

Baan Nhom Whan

Sale forecast

Sales
Forecast2010

Price

5

3,122

15,611

4,683

23,416

4,683

23,416

9,366

46,832

14,049

70,247

14,049

70,247

14,049

70,247

12,488

62,442

15,611

78,053

20,294

20,294
101468.
25

101,468

23,416

117,079

156,105

780,525

16

2,913

46,613

2,913

46,613

2,913

46,613

5,827

93,226

8,740

139,838

8,740

139,838

8,740

139,838

7,769

124,301

9,711

155,376

12,624

201,989

12,624

201,989

14,567

233,064

98,081

1,569,298

240

23

5,621

23

5,621

23

5,621

47

11,243

70

16,864

70

16,864

70

16,864

62

14,990

78

18,738

101

24,359

101

24,359

117

28,107

789

189,254

15

50

22

1,096

22

1,096

33

1,644

33

1,644

55

2,741

66

3,289

88

4,385

121

6,029

143

7,125

164

8,222

175

8,770

175

8,770

1,096

54,810

150

295

340

100,299

340

100,299

453.33

133,732

907

267,465

680.00

200,599

680.00

200,599

793.33

234,032

1,133.33

334,331

906.66

267,465

1,133.33

334330.875

1,246.66

367,764

2,720

802,394

11,333

3,343,309

6,421

169,240

7,982

177,045

8,106

211,027

16,179

420,409

23,594

430,289

23,605

430,837

23,741

465,366

21,574

542,093

26,449

526,757

34,317

670,369

34,441

704,350

40,995

1,189,413

267,404

5,937,195

Gift set

118

Catering

11

„ 118 baht

1.5

„ 11 baht

Cost

„ 1.5 baht

Total

Total
Dec.
Nov.
Oct.
Sep.
Aug.
Jul.
June
May
Apr.
Mar.
Feb.
Jan.

Units

Sales

Units

Sales

Units

Sales

Units

Sales

Units

Sales

Units

Sales

Units

Sales

Units

Sales

Units

Sales

Units

Sales

Units

Sales

Units

Sales

Units

Sales

Product

Thai
dessert

81

Baan Nhom Whan

Sales
orecast2011

Price

5

24,803

124,017

17,172

85,858

9,540

47,699

15,264

76,318

9,540

47,699

13,356

66,778

11,448

57,239

13,356

66,778

15,264

76,318

17,172

85,858

17,172

85,858

26,711

133,557

190,795

953,975

16

15,430

246,875

10,682

170,914

5,935

94,952

9,495

151,923

5,935

94,952

8,308

132,933

7,121

113,942

8,308

132,933

9,495

151,923

10,682

170,914

10,682

170,914

16,617

265,866

118,690

1,899,040

240

124

29,773

86

20,612

48

11,451

76

18,322

48

11,451

67

16,031

57

13,741

67

16,031

76

18,322

86

20,612

86

20,612

134

32,063

954

229,020

15

50

134

6,699

80

4,019

94

4,689

67

3,350

94

4,689

107

5,359

107

5,359

107

5,359

107

5,359

147

7,369

134

6,699

161

8,039

1,340

66,990

150

295

2,909

858,116

1,662

490,352

1,108

326,901

1,247

367,764

416

122,588

277

81,725

277

81,725

831

245,176

970

286,039

277

81,725

693

204,313

3,186

939,841

13,852

4,086,266

43,400

1,265,479

29,682

771,755

16,724

485,692

26,149

617,676

16,031

281,379

22,115

302,827

19,011

272,007

22,669

466,278

25,912

537,961

28,364

366,477

28,766

488,395

46,808

1,379,365

325,631

7,235,291

Total

118

Gift set

11

„ 118 baht

1.5

„ 11 baht

Cost

„ 1.5 baht

Catering

Total
Dec.
Nov.
Oct.
Sep.
Aug.
Jul.
June
May
Apr.
Mar.
Feb.
Jan.

Units

Sales

Units

Sales

Units

Sales

Units

Sales

Units

Sales

Units

Sales

Units

Sales

Units

Sales

Units

Sales

Units

Sales

Units

Sales

Units

Sales

Units

Sales

Product

Thai
dessert

82

Baan Nhom Whan

Sales
Forecast2012

Price

5

41,628

208,140

19,426

97,132

13,876

69,380

30,527

152,636

13,876

69,380

13,876

69,380

19,426

97,132

22,202

111,008

13,876

69,380

22,202

111,008

27,752

138,760

38,853

194,264

277,520

1,387,600

16

25,896

414,336

12,085

193,357

8,632

138,112

18,990

303,846

8,632

138,112

8,632

138,112

12,085

193,357

13,811

220,979

8,632

138,112

13,811

220,979

17,264

276,224

24,170

386,714

172,640

2,762,240

240

208

49,968

97

23,318

69

16,656

153

36,643

69

16,656

69

16,656

97

23,318

111

26,650

69

16,656

111

26,650

139

33,312

194

46,637

1,388

333,120

15

50

136

6,821

117

5,846

136

6,821

117

5,846

136

6,821

156

7,795

156

7,795

175

8,770

214

10,718

195

9,744

195

9,744

214

10,718

1,949

97,440

150

295

6,044

1,783,098

2,015

594,366

403

118,873

2,015

594,366

403

118,873

403

118,873

403

118,873

1,209

356,620

403

118,873

403

118,873

403

118,873

6,044

1,783,098

20,148

5,943,660

73,913

2,462,363

33,740

914,020

23,117

349,842

51,802

1,093,338

23,117

349,842

23,136

350,816

32,167

440,476

37,508

724,026

23,195

353,740

36,722

487,254

45,753

576,913

69,475

2,421,431

473,645

10,524,060

Gift set

118

Catering

11

„ 118
baht

1.5

„ 11
baht

Cost

„ 1.5
baht

Total

Total
Dec.
Nov.
Oct.
Sep.
Aug.
Jul.
June
May
Apr.
Mar.
Feb.
Jan.

Units

Sales

Units

Sales

Units

Sales

Units

Sales

Units

Sales

Units

Sales

Units

Sales

Units

Sales

Units

Sales

Units

Sales

Units

Sales

Units

Sales

Units

Sales

Product

Thai
dessert

83

Baan Nhom Whan

Sales
Forecast2013

Price

5

49,433

247,166

23,069

115,344

16,478

82,389

32,956

164,778

16,478

82,389

19,773

98,867

23,069

115,344

26,364

131,822

16,478

82,389

26,364

131,822

32,956

164,778

46,138

230,689

329,555

1,647,775

16

30,752

492,024

14,351

229,611

10,251

164,008

20,501

328,016

10,251

164,008

12,301

196,810

14,351

229,611

16,401

262,413

10,251

164,008

16,401

262,413

20,501

328,016

28,701

459,222

205,010

3,280,160

240

247

59,337

115

27,691

82

19,779

165

39,558

82

19,779

99

23,735

115

27,691

132

31,646

82

19,779

132

31,646

165

39,558

231

55,381

1,648

395,580

15

50

162

8,100

139

6,943

162

8,100

139

6,943

162

8,100

185

9,257

185

9,257

208

10,414

255

12,728

231

11,571

231

11,571

255

12,728

2,314

115,710

150

295

7,178

2,117,429

2,393

705,810

479

141,162

2,393

705,810

479

141,162

479

141,162

479

141,162

1,436

423,486

479

141,162

479

141,162

479

141,162

7,178

2,117,429

23,926

7,058,096

87,772

2,924,056

40,066

1,085,398

27,451

415,437

56,153

1,245,104

27,451

415,437

32,836

469,830

38,199

523,065

44,541

859,781

27,544

420,066

43,607

578,614

54,331

685,084

82,502

2,875,449

562,453

12,497,321

Gift set

118

Catering

11

„ 118
baht

1.5

„ 11
baht

Cost

„ 1.5
baht

Total

Total
Dec.
Nov.
Oct.
Sep.
Aug.
Jul.
June
May
Apr.
Mar.
Feb.
Jan.

Units

Sales

Units

Sales

Units

Sales

Units

Sales

Units

Sales

Units

Sales

Units

Sales

Units

Sales

Units

Sales

Units

Sales

Units

Sales

Units

Sales

Units

Sales

Product

Thai
dessert

84

Baan Nhom Whan

Sales
Forecast2014

Cost

Price

„ 1.5
baht

1.5

5

59,840

299,201

27,925

139,627

19,947

99,734

35,904

179,521

27,925

139,627

19,947

99,734

27,925

139,627

31,915

159,574

19,947

99,734

31,915

159,574

39,894

199,468

55,851

279,255

398,935

1,994,675

„ 11
baht

11

16

37,226

595,608

17,372

277,950

12,409

198,536

22,335

357,365

17,372

277,950

12,409

198,536

17,372

277,950

19,854

317,658

12,409

198,536

19,854

317,658

24,817

397,072

34,744

555,901

248,170

3,970,720

„ 118
baht

118

240

299

71,829

140

33,520

100

23,943

180

43,097

140

33,520

100

23,943

140

33,520

160

38,309

100

23,943

160

38,309

200

47,886

279

67,040

1,995

478,860

Caterin
g

15

50

196

9,805

168

8,404

196

9,805

168

8,404

196

9,805

224

11,206

224

11,206

252

12,606

308

15,408

280

14,007

280

14,007

308

15,408

2,801

140,070

150

295

8,689

2,563,203

2,896

854,401

579

170,880

2,896

854,401

579

170,880

579

170,880

579

170,880

1,738

512,641

579

170,880

579

170,880

579

170,880

8,689

2,563,203

28,963

8,544,011

106,250

3,539,647

48,501

1,313,903

33,230

502,898

61,483

1,442,788

46,212

631,783

33,258

504,299

46,240

633,184

53,918

1,040,787

33,342

508,501

52,787

700,428

65,769

829,313

99,871

3,480,807

680,864

15,128,336

Gift set

Total

Total
Dec.
Nov.
Oct.
Sep.
Aug.
Jul.
June
May
Apr.
Mar.
Feb.
Jan.

Units

Sales

Units

Sales

Units

Sales

Units

Sales

Units

Sales

Units

Sales

Units

Sales

Units

Sales

Units

Sales

Units

Sales

Units

Sales

Units

Sales

Units

Sales

Produc
t

Thai
dessert

85

Baan Nhom Whan

Cash Receivable

Cash Receive2010
Product
Jan.

Feb.

Mar.

Apr.

May

June

Jul.

Aug.

Sep.

Oct.

Nov.

Dec.

Total

Thai dessert
„ 1.5 baht

0

15,611

23,416

23,416

46,832

70,247

70,247

70,247

62,442

78,053

101,468

101,468

663,446

„ 11 baht

0

46,613

46,613

46,613

93,226

139,838

139,838

139,838

124,301

155,376

201,989

201,989

1,336,234

„ 118 baht

0

5,621

5,621

5,621

11,243

16,864

16,864

16,864

14,990

18,738

24,359

24,359

161,147

Catering

0

1,096

1,096

1,644

1,644

2,741

3,289

4,385

6,029

7,125

8,222

8,770

46,040

Gift set

0 100,299

100,299

133,732

267,465

200,599

200,599

234,032

334,331

267,465

334,331

367,764

2,540,915

0 169,240

177,045

211,027

420,409

430,289

430,837

465,366

542,093

526,757

670,369

704,350

4,747,782

Total

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Baan Nhom Whan

Cash Receive2011
Product
Jan.
Thai
dessert

Feb.

Mar.

Apr.

May

June

Jul.

Aug.

Sep.

Oct.

Nov.

Dec.

Total

„ 1.5 baht

117,079

124,017

85,858

47,699

76,318

47,699

66,778

57,239

66,778

76,318

85,858

85,858

937,497

„ 11 baht

233,064

246,875

170,914

94,952

151,923

94,952

132,933

113,942

132,933

151,923

170,914

170,914

1,866,238

„ 118 baht

28,107

29,773

20,612

11,451

18,322

11,451

16,031

13,741

16,031

18,322

20,612

20,612

225,064

Catering

8,770

6,699

4,019

4,689

3,350

4,689

5,359

5,359

5,359

5,359

7,369

6,699

67,721

Gift set

802,394

858,116

490,352

326,901

367,764

122,588

81,725

81,725

245,176

286,039

81,725

204,313

3,948,819

Total

1,189,413

1,265,479

771,755

485,692

617,676

281,379

302,827

272,007

466,278

537,961

366,477

488,395

7,045,340

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Baan Nhom Whan

Cash Receive2012
Product
Jan.
Thai
dessert

Feb.

Mar.

Apr.

May

June

Jul.

Aug.

Sep.

Oct.

Nov.

Dec.

Total

„ 1.5 baht

133,557

208,140

97,132

69,380

152,636

69,380

69,380

97,132

111,008

69,380

111,008

138,760

1,326,893

„ 11 baht

265,866

414,336

193,357

138,112

303,846

138,112

138,112

193,357

220,979

138,112

220,979

276,224

2,641,392

„ 118 baht

32,063

49,968

23,318

16,656

36,643

16,656

16,656

23,318

26,650

16,656

26,650

33,312

318,546

Catering

8,039

6,821

5,846

6,821

5,846

6,821

7,795

7,795

8,770

10,718

9,744

9,744

94,760

Gift set

939,841

1,783,098

594,366

118,873

594,366

118,873

118,873

118,873

356,620

118,873

118,873

118,873

5,100,403

Total

1,379,365

2,462,363

914,020

349,842

1,093,338

349,842

350,816

440,476

724,026

353,740

487,254

576,913

9,481,994

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Baan Nhom Whan

Cash Receive2013
Product
Jan.
Thai
dessert

Feb.

Mar.

Apr.

May

June

Jul.

Aug.

Sep.

Oct.

Nov.

Dec.

Total

„ 1.5 baht

194,264

247,166

115,344

82,389

164,778

82,389

98,867

115,344

131,822

82,389

131,822

164,778

1,611,351

„ 11 baht

386,714

492,024

229,611

164,008

328,016

164,008

196,810

229,611

262,413

164,008

262,413

328,016

3,207,651

„ 118 baht

46,637

59,337

27,691

19,779

39,558

19,779

23,735

27,691

31,646

19,779

31,646

39,558

386,836

Catering

10,718

8,100

6,943

8,100

6,943

8,100

9,257

9,257

10,414

12,728

11,571

11,571

113,700

Gift set

1,783,098

2,117,429

705,810

141,162

705,810

141,162

141,162

141,162

423,486

141,162

141,162

141,162

6,723,765

Total

2,421,431

2,924,056

1,085,398

415,437

1,245,104

415,437

469,830

523,065

859,781

420,066

578,614

685,084 12,043,303

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Baan Nhom Whan

Cash Receive2014
Product
Jan.
Thai
dessert

Feb.

Mar.

Apr.

May

June

Jul.

Aug.

Sep.

Oct.

Nov.

Dec.

Total

„ 1.5 baht

230,689

299,201

139,627

99,734

179,521

139,627

99,734

139,627

159,574

99,734

159,574

199,468

1,946,109

„ 11 baht

459,222

595,608

277,950

198,536

357,365

277,950

198,536

277,950

317,658

198,536

317,658

397,072

3,874,042

„ 118 baht

55,381

71,829

33,520

23,943

43,097

33,520

23,943

33,520

38,309

23,943

38,309

47,886

467,201

Catering

12,728

9,805

8,404

9,805

8,404

9,805

11,206

11,206

12,606

15,408

14,007

14,007

137,390

Gift set

2,117,429

2,563,203

854,401

170,880

854,401

170,880

170,880

170,880

512,641

170,880

170,880

170,880

8,098,237

Total

2,875,449

3,539,647

1,313,903

502,898

1,442,788

631,783

504,299

633,184

1,040,787

508,501

700,428

829,313 14,522,979

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Baan Nhom Whan

Conclusion
Our market analysis‟s information comes from questionnaires. The general environment
analysis combines with politic, economic, technology, and social factor, all of four factors affect
with our business so we must get ready to handle with general environment change. There are direct
and indirect competitors of Baan Nhom Whan. Kiosk is a direct competitor. Bakery, coffee shop,
and milk shop are our indirect competitor. We are new entry in the market so the shop must share
market with our competitors. The market share rate of Baan Nhom Whan is 15% of total Thai
dessert market in Chiangrai. 15% of market share that we get must increase when our business is
well-known. In addition, we classified our customers into four groups as known as our target
market, it is called product specialization. Baan Nhom Whan‟s segmentation consists of
psychographic and behavioral. Positioning of our business is in specialized product, attractive
atmosphere, and arousal promotion. Baan Nhom Whan knows about segmentation, target market,
and position well, we can increase sale by focus right customer group and know our position. Our
Thai desserts are quite different from other competitors. It is called “Product Differentiation
Strategy”. Baan Nhom Whan sets product mix pricing strategy based on 2 strategies which are
product line pricing and product bundle pricing. Our place strategy is located at central business
district. Promotion strategy of Baan Nhom Whan consists of paid impersonal communication and
paid personal communication. We try to create the promotions that attract to our customer which
suit with our business and create marketing activities to support customer relationship. In addition,
Baan Nhom Whan try to do effective strategies and marketing incentives because we needed to be
well-known in market as new entrance that can affect sales and market share. Our project forecast
sale, we use statistic of rate of the number of population in Chiangrai, the number of employee in
Chiangrai in 2008, the average of monthly expenditure per household, and other information which
relate with the sale to forecast sale. We forecast sale because we want to estimate the amount of
product that we will order.

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Baan Nhom Whan

Chapter 4
Technical Analysis

 Production and Operations Analysis
Product Characteristics
Baan Nhom Whan provides Thai dessert into two ways; Thai dessert is sold in our
shop and Thai dessert is set for catering. The kind of Thai dessert in two situations are
difference because Thai dessert is sold in our shop will be general, it is consumer well-know
but Thai dessert is set for catering will be the particular use in ritual or ceremonies. There
are more detail of each Thai dessert both of general and particular. Moreover in general of
Thai dessert we sub divide into two types; mundgerecht Thai dessert and package.
 Thai dessert that Baan Nhom Whan provide in mundgerecht;

Ka-Nhom Chan Cake (ขนมชั้นเค้ก)
Kanom-chan Cake is a big green Ka-Nhom-chan. There are many shapes such as
circle and square. It is decorated by the rose Ka-Nhom-chan.
Ka-Nhom Chan Ku-Lhab (ขนมชั้นกุหลาบ)
The characteristic looks like rose. There are the different colors.

Fancy Jelly

There are many character of jelly depending on the occasion and

customers „trend. For example; Valentine Day, jelly is made in form of heart
pattern or alphabet jelly.
Jelly cake
The jelly cake is a jelly that makes to order from the customers and there are
many cake patterns that Baan Nhom Whan provides to the customer.
Kachaoseeda (กระเช้าสีดา)
It likes a basket that contains sweet copra‟s which has many colors such as;
apple green, pink or white

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Baan Nhom Whan

Ka-Nhom Hed-Cone (ขนมเห็ดโคน)
Its appearance looks like a mushroom by its color is white that is similar to
the real one. Moreover, it is decorated by the green copra.
Ka-Nhom Cho-Moung (ขนมช่อม่วง)
Cho-Moung is made in form of violet rose and it is decorated by romaine.

Ja-Mong-Kud (ขนมจ่ามงกุฎ)
The characteristic looks like the crowd and the color is yellow-gold.

Thong-Aek (ขนมทองเอก)
The color is yellow-gold. Its form is circle and on the top imprints with small
flower. Its color is blond yellow and the flower on toped is dark brown color.
Sa-Ney chan (ขนมเสน่ห์จันทร์)
There is yellow-gold color. Sa-Ney-Chan is similar to Thong-Aek
including pattern and color but its skin is smooth and on the top is
decorated with gold foil.
Thong-Yib (ทองหยิบ)
The characteristic looks like flower or star. The color is yellow-gold.

Thong-Yod (ทองหยอด)
The characteristic is circle. There is yellow-gold color.

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Baan Nhom Whan

Foy-Thong (ฝอยทอง)
The characteristic looks like fibrous. Foy-Thong is yellow-gold color which is
from yelk.
Med-Kanon (เม็ดขนุน)
The characteristic is oval shape. There is yellow-gold color.

Look- Chup (ลูกชุบ)
The characteristic is the different style like some fruits and vegetables.

Ta-Go (ตะโก้)
The characteristic is square. There are the different tastes such as longan,
lichee and pineapple.
Ka-Nhom Tom (ขนมต้ม)
The characteristic is circle. The colors are white and green which is from
Pandanus leaf.

Kaow-Niew-Kaew (ข้าวเหนียวแก้ว)
There are many colors of Kao Niaw-Keaw that contains in a small plastic
container. And on top, it is decorated by fruits (depending on season).
Kaow-Niew-Moon (ข้าวเหนียวมูล)
There are the different colors and tastes of Kaow-Niew and topping.
 Thai dessert that Baan Nhom Whan provide in package;

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Baan Nhom Whan

There are five sets that Baan Nhom Whan provides to the customer by considering by the
occasion. Baan Nhom Whan emphasizes on the customers „need and also concern on the group of
customer who would like to buy a gift to other people. The criteria that Baan Nhom Whan uses to
set the price are the quantity of Thai dessert and the pattern of packaging.

Happy Sweet 1: Happy Sweet 1 is the smallest gift set that Baan Nhom
Whan offers to the customer. There are 20 apertures in one box by set in
form of (5x5). It composes of Thong-Yib (ทองหยิบ), Thong-Yod (ทองหยอด),
and Foy-Thong (ฝอยทอง). Its price is 120 Baht and it can keep for 2 days.

Happy Sweet 2: There are 50 apertures in the box (10x5) and many types
of Thai desserts. It composes of Kaow-Niew-Kaew (ข้าวเหนียวแก้ว), Ka-Nhom
Chan Ku-Lhab (ขนมชั้นกุหลาบ), Look- Chup (ลูกชุบ), Ka-Nhom Tom (ขนมต้ม),
and Med-Kanon (เม็ดขนุน). There are 10 pieces of each type Thai dessert that contains in each
aperture. Baan Nhom Whan set the price of Happy Sweet 2 in moderate price which is 200 baht.
Happy Sweet 3: Happy Sweet 3 has a pattern as same as Happy Sweet 2 but
there are more types and quantities of Thai dessert than Happy Sweet 2.
There are 84 apertures in one box, 350 Baht. It contains in the box of (12x7)
and there are Kaow-Niew-Kaew (ข้าวเหนียวแก้ว), Ka-Nhom Chan Ku-Lhab (ขนม

ชั้นกุหลาบ), Look- Chup (ลูกชุบ), Ka-Nhom Tom (ขนมต้ม), and Med-Kanon (เม็ดขนุน), Thong-Yib
(ทองหยิบ), Thong-Yod (ทองหยอด), Foy-Thong (ฝอยทอง) and Kaow-Niew-Moon (ข้าวเหนียวมูล). The price
of Happy Sweet 3 is 350 baht.

Supreme Sweet 1: Supreme Sweet 1 has two classes that contain Thai
desserts. The upper class is contained by Ja-Mong-Kud (ขนมจ่ามงกุฎ),
Thong-Aek (ขนมทองเอก) and Sa-Ney chan (ขนมเสน่ห์จันทร์). The upper class is

95

Baan Nhom Whan

contained by Ka-Nhom Cho-Moung (ขนมช่อม่วง), Ka-Nhom Chan Ku-Lhab (ขนมชั้นกุหลาบ) and
Thong-Yib (ทองหยิบ). And there is only one piece of each Thai dessert that contains in each aperture
that means the total quantity is 18 pieces. The price is 250 baht.

Supreme Sweet 2: There are 3 classes and each class contains of 25 pieces
of Thai dessert and total quantity is 75 pieces. The first class is contained
by 2 pieces of Ja-Mong-Kud (ขนมจ่ามงกุฎ), 3 pieces of Kachaoseeda
(กระเช้าสีดา), 5 pieces of Ka-Nhom Hed-Cone (ขนมเห็ดโคน), Ka-Nhom ChoMoung (ขนมช่อม่วง), Med-Kanon (เม็ดขนุน) and Foy-Thong (ฝอยทอง). The second class is contained by
5 pieces of Ka-Nhom Chan Ku-Lhab (ขนมชั้นกุหลาบ), Kaow-Niew-Kaew (ข้าวเหนียวแก้ว), Kaow-NiewMoon (ข้าวเหนียวมูล), Fancy Jelly and Thong-Yib (ทองหยิบ). The third class is also contained by 5
pieces of Ka-Nhom Chan Ku-Lhab (ขนมชั้นกุหลาบ), Kaow-Niew-Kaew (ข้าวเหนียวแก้ว), Kaow-NiewMoon (ข้าวเหนียวมูล), Fancy Jelly and Thong-Yod (ทองหยอด). The price of Supreme Sweet 2 is 550
baht.

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Baan Nhom Whan

Thai dessert is set for catering;
The customers can select three pieces of Thai dessert in 40 Baht per person.
There are two conditions as following;
Alternative1: 1 piece of particular Thai dessert & 1 piece of general Thai dessert
Alternative2: 3 piece of general Thai desserts

Particular Thai dessert

In general Thai dessert

Ja-Mong-Kud (ขนมจ่ามงกุฎ)

Thong-Yib (ทองหยิบ)

Thong-Aek (ขนมทองเอก)

Thong-Yod (ทองหยอด)

Sa-Ney chan (ขนมเสน่ห์จันทร์)

Foy-Thong (ฝอยทอง)

Ka-Chao-Srida (กระเช้าสีดา)

Med-Kanon (เม็ดขนุน)
Keeb-Lumduan (กลีบลาดวน)
Kaow-Niew-Moon (ข้าวเหนียวมูล)
Kaow-Niew-Kaew (ข้าวเหนียวแก้ว)
Ka-Nhom Chan Ku-Lhab (ขนมชั้นกุหลาบ)
Fancy Jelly
Ta-Go (ตะโก้)

97

Baan Nhom Whan

Product / Services Process
Product: Baan Nhom Whan provides specialized Thai dessert with exquisitely attractive
styles to make impressive eating experience for customers. We would like to be the part of
customer special occasion by offering our gift set contained exquisite Thai desert in attractive styles
with charming packaging. Catering, customer can take their favorable order set or refreshment set at
least 3 days ahead of rituals and special events time. Actually the fresh dessert has product shelf life
as day by day to maintain product quality and flavor as well as customers‟ health concerned that‟s
why we give precedence of product shelf life very much. In addition Thai dessert vendors have
been well selected to support our business for properly growing together.
Services Process: Baan Nhom Whan is opened everyday (7:00 a.m. – 21:00 p.m.). We
offer customer to dine in or go, which they are able to choose Thai dessert by themselves
simultaneously affecting price for payment known as self-service, and then take payment at counter
clerk as well as gift set contained self-selected product and package. Otherwise we provide
customer jelly and look-chup designed by them. For M-commerce our product are sold through
telephone ordering, and then delivered according to the condition of distance and price; within 10
km distances and more than THB 200 ordering payment. Baan Nhom Whan is finely decorated in
Thai modern style, and provides comfortable meeting area serving by friendly staff together with
fulfilling facilities.

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Baan Nhom Whan

Location
In Chiangrai there are many business areas where is crowded and customers traffic. Baan
Nhom Whan is located at 989 Banpaprakan roads, Muang, Chiangrai 57000 where is convenient
place known as the Samakki center is recently popular one of business areas. From survey, we
found that it is about 20% of surveyed people, they prefer convenience- easy to buy or easy to reach
that‟s why Baan Nhom Whan is located over there to reach our target market and acquire more
customer unplanned purchasing.

99

Baan Nhom Whan

Facility Layout

100

Baan Nhom Whan

101

Baan Nhom Whan

 Store atmospherics
- Lighting; we use four to five chandeliers for the first floor especially front of shop
and at counter we will use white electric lights that build in ceiling. About the product shelf
we will decorate white electric light in each shelf. Moreover the shop window will be
decorated with orange electric light. About signage of our shop there is white electric light
inside. For mezzanine will be decorated with chandeliers. The restroom will be decorated
with orange wall lamp.
- Color; we will choose the cool colors which are the wall is white color and
decorated with green and brown line wallpaper because it gives the relaxed emotion like
modern style.
- Music; we serve the relaxed emotion by melody music that encourage or attract
directly customers‟ attention.
- Scent; We will use the fresh or natural scent in the store because it will impact on
impulse buying behavior and customer satisfaction by giving fresh and relaxed emotion to
customers.

102

Baan Nhom Whan

Figure 1.

First Floor

103

Baan Nhom Whan

104

Baan Nhom Whan

Figure2.

Second Floor

105

Baan Nhom Whan

106

Baan Nhom Whan

Logistics Management

Merchandising: According to Bann Nhom Whan provides fresh Thai dessert as day by day,
only jelly have small stock units tending to have higher transportation cost because daily ordering
and vendors provision are required, meanwhile lower inventory.
Delivery of M-commerce: Customer takes the order through telephone, and then sale staff
provides customer order. After that customer order is delivered by sale staff riding motorcycle
within 45 minutes spent throughout selling process.
Trading program: It is included order processing, account receivable, inventory control,
sale analysis, purchase order, account payable, general ledger and security management required to
support efficient sale system, effective management as well as accurate finance and accounting ( ฿
38,500 ).
Dessert vendor provision: Bann Nhom Whan takes a daily order for fresh deserts about 7
p.m. by sale staff to vendor, and we acquire an order at 6 a.m. of next day. Vendor‟s provision on
time is required. In addition to vendor provision, quality control is required for production,
packaging and delivery according to its trading term and conditions in negotiation issue.
Package vendor provision: We design packages by ourselves then submit together with
taking orders to packaging vendor when it meets order point in appropriate order quantity regarding
sales forecast, customer needs, ABC analysis, package availability and lead time from the vendors.
According to ABC analysis is used to determine which SKUs should be in the plan, how much
backup stock and package availability in each package category is rank ordered by several
performance measures such as sales, gross margin, GMROI, 80-20 rule. In addition to vendor
provision, quality control is required for production according to its trading term and conditions in
negotiation issue.

107

Baan Nhom Whan

By Baan Nhom Whan

Packaging vendor

Thai dessert Vendor

Baan Nhom Whan Delivery

Customers

108

Baan Nhom Whan

Profile of producer (Vendor)

Aj.Sakorn

WannaSook

( อาจารย์สาคร วรรณสุข)

Education:
Year 1984

Graduate of The Bachelor of Food and Alimentation, Chakrabongse
Bhuvanarth Technological and Vocational College, Bangkok

Work:
Year 1986 – present Civil professional instructor of food and alimentation (Thai dessert),
Chiang Rai Vocational College, Chiang Rai
Work experiences:
-

Year 1994 Chiang Rai social beneficial- well doer of food and alimentation glorification
(คนดีศรีเชียงราย สาขาอาหารและโภชนาการ)

-

Chiang Rai Municipal and Cooperative expert
(วิทยากรร่วมกับเทศบาลและสหกรณ์ จ.เชียงราย)

-

The committee of Chiang Rai ONE TAMBON ONE PRODUCT (OTOP),
Food and Beverage

-

The committee of Chiang Sean Ministry of Labor, Chiang Rai

The trainer of Tonkla Archeep (Thai dessert), Chiang Rai

109

Baan Nhom Whan

Facility Management
Baan Nhom Whan has the facility management both providing the facility for customers and
protection our own shop following;

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access points at the Wi-Fi hotspots to Wi-Fi enabled devices such as PCs, Laptops, PDAs or
mobile phones located within the radius of 300 meters. Wi-Fi by True Move offers the
maximum sending and receiving signals of 4 Mbps and 1 Mbps respectively per one Wi-Fi
account.
Remarks:
- The system automatically disconnects every 90 minutes (session time out).
- One connection to Wi-Fi signal is per one user at a time (1 concurrent).
- Highest sent signal is 4 Mbps and highest received signal is 1 Mbps per one Wi-Fi account
(standard package).

Telephone processing:
1. Fill out the "New Phone Line Application Form" and press the 'Send Form' button. All
data will be stored in the web site database.
2. TOT officer contacts the applicant to confirm the application.
3. After receiving contact, please go to any TOT office in your area with the following
documents to apply for a new telephone line.
4. Submit all required documents at TOT office according to appointment.

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Baan Nhom Whan

(Telephone processing and wiring up within building about 3,700 baths per telephone
number)
Note: In case the person applying for new line is not available to process the request,
additional documents are required as follows:
- A proxy for application under the name of that person with tax stamp.
- A personal ID/Passport of the proxy.

Air-conditioner processing:
Air-condition processing will be done by the company that we will buy air-condition
because price of air-condition will include air-condition processing already.

Electricity:
Electricity will be plan by us but we will hire electrician to do the processing of
electricity follow our plan.

True Vision
True Vision that we choose to set up in our shop is knowledge package which has 55
channels. The true vision staffs will set up the equipments that relate with true vision
signal within our shop by them.

111

Baan Nhom Whan

Machine/Tools/ Equipments
- There are many machines that Baan Nhom Whan provides to our customer for making
comfortable and customers‟ satisfy as following the table;
Equipments
Description

Amount

Price per unit

Total price

Air conditioner

3

35,000

105,000

Deep freeze

1

29,000

29,000

Refrigerator

1

12,500

12,500

Television

1

28,900

28,900

Personal computers

2

28,000

56,000

Cash register

1

25,000

25,000

Thai dessert shelf

1

10,900

10,900

2 set

30,000

60,000

Sofa Chair

12

6,800

81,600

Japan table

1

1000

1,000

Table

3

3,600

10,800

Bar

1

1000

1,000

Bar’s chair

2

3,000

6,000

Counter

1

20,000

20,000

window shop

1

4,300

4,300

Platforms

1

1,500

1,500

Electric light build in

3

1,200

3,600

Electric light

12

750

9,000

Clear glass in front of the shop

1

6,800

6,800

Jugs

2

750

1,500

Glasses

5 dozens

16

960

Spoons

3 dozens

12

432

Dishes

4 dozens

20

960

Trays

30

400

12,000

Sofa

Total

฿ 490,252

112

Baan Nhom Whan

Others
Description

Amount

Price per unit

Light board(advertising board)

1

7,500

7,500

Vinyl board

4

700

2,800

Bookshelves

2

3,800

7,600

Blackboard

1

500

500

Bamboo

16

500

8,000

Bin

6

180

1,080

Broom

2

39

78

Stationary

1 set

5,500

5,500

Kitchen Set

1 set

85,000

85,000

Total

Total price

฿118,058

Organization of Baan Nhom Whan
Employees are an important in our business because if we have a good person to work in a
right position so the business can reach to achievement.

Qualification of each employee in each position
1. Marketing position 1 position
Qualification - Women/Men Bachelor of Business Administration
-

More than 25 years old

-

Good Personality and creative

-

Having Team skill

2. Finance and Account 1 position
Qualification - Women/Men Bachelor of Business Administration, Accountant Major
-

More than 25 years old

-

Having experience more than 2-3 years

-

Having taxation skill

-

Having leading skill and good coordinate skill

-

Having Accountant program skill
113

Baan Nhom Whan

3. Sales person 1 positions
Qualification - Women/Men who High vocational certificate in Marketing Major
-

More than 20 years old

-

Having experience more than 1 years

-

Good Personality and communication

4. Deliverer 1 person
Qualification - Men who more than vocational certificate
-

More than 20 years old

-

Having a driven licensing

-

Having a good positive thinking and emotional

5. Waitress 2 positions
Qualification - Women who more than vocational certificate
-

More than 20 years old

-

Having a good personality and communication

-

Having a good positive thinking and emotional

6. Housekeeper 1 position
Qualification - Women
- At least 18 years old
-

Having diligent and endure

114

Baan Nhom Whan

Salary rate of employees

Position

Amount

Salary per month

Total

Manager

1

20,000

20,000

Marketing

1

12,000

12,000

Accountant

1

12,000

12,000

Sale person

1

8,000

8,000

Deliver Man

1

7,500

7,500

Waitresses

2

7,500

15,000

Housekeeper

1

4,800

4,800

Total per month(฿)

79,300

Total per year(฿)

951,600

115

Baan Nhom Whan

Cost of investment
Source of fund
Loan

฿ 2,000,000

Interest rate

13% year (Bangkok Bank)

Period of credit

5 years

Interest expense

฿ 45,506.146088 per month

Pre operating cost
Description

Amount(฿)

Insurance for building
Business registration (฿ 1,000,000)
Prepaid rent (10,000 per month)
*pay for 3 months*
Decoration
Wi-Fi Installing
Telephone Installation
True Vision Installation
Vehicle (Suzuki carry) including special
options
Yamaha Fino S(green) including special
options
Equipments
Other equipments
Total

50,000-.
5,000-.
30,000-.
300,000-.
4,500-.
3,700-.
2,000-.
750,000-.
47,000-.
490,252-.
118,058-.
1,800,510-.

Investment cost with depreciation
-

Vehicle (Suzuki carry) including special options

฿ 750,000

-

Yamaha Fino S(green) including special options

฿ 47,000

Total

฿ 797,000

-

Equipments (except computer)

฿ 434,252

-

Office supplier

฿ 118,058

Total

฿ 552,310

Computer

฿ 56,000

Total

฿ 56,0

-

116

Baan Nhom Whan

Depreciation

117

Baan Nhom Whan

118

Baan Nhom Whan

119

Baan Nhom Whan

Administration cost
Baan Nhom Whan divide administration expense into administration cost and selling cost.
The administration is electricity, telephone, water fee, salary, rental fee, etc. and the selling cost is
salary for sale person, marketing activity, and fuel for delivery to customer. As following the excel
below

120

Baan Nhom Whan

Administration Expense

121

Baan Nhom Whan

122

Baan Nhom Whan

123

Baan Nhom Whan

124

Baan Nhom Whan

125

Baan Nhom Whan

Selling expense

Selling expense 2010
Description
Salesperson salary,
delivery man and
waitress

Jan

Feb

Mar

Apr

May

Jun

Jul

30,500

30,500

30,500

30,500

30,500

30,500

30,500

Marketing expense

31,711.48

11,601.57

10,457.22

29,354.30

20,493.29

20,518.50

Total

62,211.48

42,101.57

40,957.22

59,854.30

50,993.29

51,018.50

Aug

Sep

Oct

Nov

Dec

Total

30,500

30,500

30,500

30,500

30,500

366,000

22,256.85

38,063.97

24,980.80

31,786.97

33,250.10

152,378.38

426,853

52,756.85

68,563.97

55,480.80

62,286.97

63,750.10

182,878.38

792,853.43

Aug

Sep

Oct

Dec

Total

Selling expense 2011
Description
Salesperson salary,
delivery man and
waitress

Jan

Feb

Mar

Apr

May

Jun

Jul

Nov

30,500

30,500

30,500

30,500

30,500

30,500

30,500

30,500

30,500

30,500

30,500

30,500

366,000

Marketing expense

104,569.86

48,509.51

23,091.85

41,671.91

13,543.44

14,630.04

13,362.30

31,302.41

25,496.19

17,807.96

23,316.19

178,127.38

535,429.03

Total

135,069.86

79,009.51

53,591.85

72,171.91

44,043.44

45,130.04

43,862.30

61,802.41

55,996.19

48,307.96

53,816.19

208,627.38

901,429.03

126

Baan Nhom Whan

Selling expense 2012
Description
Salesperson salary,
delivery man and
waitress

Jan

Feb

Mar

Apr

May

Jun

Jul

30,500

30,500

30,500

30,500

30,500

30,500

30,500

Marketing expense

206,707.74

42,994.90

16,942.73

71,205.75

19,212.73

16,937.55

Total

237,207.74

73,494.90

47,442.73

101,705.75

49,712.73

47,437.55

Aug

Sep

Oct

Nov

Dec

Total

30,500

30,500

30,500

30,500

30,500

366,000

21,011.88

47,251.40

17,122.02

23,263.68

31,488.01

323,478.11

837,616.51

51,511.88

77,751.40

47,622.02

53,763.68

61,988.01

353,978.11

1,203,616.51

Aug

Sep

Oct

Nov

Dec

Selling expense 2013
Description
Salesperson salary,
delivery man and
waitress

Jan

Feb

Mar

Apr

May

Jun

Jul

Total

30,500

30,500

30,500

30,500

30,500

30,500

30,500

30,500

30,500

30,500

30,500

30,500

366,000

Marketing expense

238,378

50,678

19,960

81,702

22,230

22,412

24,811

56,052

20,073

27,466

32,464

384,212

980,438

Total

268,878

81,178

50,460

112,202

52,730

52,912

55,311

86,552

50,573

57,966

62,964

414,712

1,346,438

127

Baan Nhom Whan

Selling expense 2014
Description
Salesperson salary,
delivery man and
waitress

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Total

30,500

30,500

30,500

30,500

30,500

30,500

30,500

30,500

30,500

30,500

30,500

30,500

366,000

Marketing expense

286,205

61,390

23,983

95,948

32,282

23,898

32,396

71,128

24,141

33,070

39,098

463,656

1,187,195

Total

316,705

91,890

54,483

126,448

62,782

54,398

62,896

101,628

54,641

63,570

69,598

494,156

1,553,195

128

Baan Nhom Whan

Conclusion

Baan Nhom Whan provides Thai dessert into two ways such as sales in our shop and
set of catering. The differentiation of packages is size and price. Catering, customer must place an
order at least 3 days before events time according to two conditions. Actually, Thai dessert has
short product shelf life as day by day so we give precedence of product shelf life because maintain
product quality and flavor as well as customers‟ health. Baan Nhom Whan is located at business
area where is convenient place known as the Samakki center. We choose this area because the place
is convenience- easy to buy or easy to reach. Shop opened everyday since 7.00 a.m. to 21.00 p.m.
Customer can choose product and package by themselves which known as self-service and selfselection. Moreover, they can place an order via telephone, and then delivered according to the
condition of distance and price. We concerns of logistic management because we are a distributor
who distribute the product which is short shelf life. In addition, we have only a supplier; Aj.Sakorn
Wannasook who has more experience in food and alimentation. The reason that Baan Nhom Whan
choose Aj.Sakorn Wannasook is she can provide tasty, exquisitely, clean, and high quality of Thai
dessert within time that we specify. Moreover, Baan Nhom Whan concerns more about customers‟
satisfy so we try to find the options which enhance customers‟ satisfy. There are many machines
that we provide to our customer for making comfortable. We have the facility management both
providing the facility for customers and protection our own shop. In addition, we give precedence
about employees within our organization because if we have a good person to work in a right
position, the business can reach to achievement. There are many cost of investment to do business:
Baan Nhom Whan borrow money 2,000,000 Baht, interest rate is 12% per year which referent from
Bangkok Bank, Period of credit is 5 years, and Interest expense is 44,488.9 Baht per month.
The total cost of pre operating cost is 841,900 Baht and the total depreciation cost is
446,700 per year. Administration cost of Baan Nhom Whan consist of water, electricity, telephone
cost, salary (except sales person), rental fee, Wi-Fi, true vision, maintenance, licensing fee (motor
cycle), licensing fee (mini van), equipment, miscellaneous expenses, signboard fee. Cost of water
and electronic increase continuously because sale increase. In 2010, we spend a lot of signboard fee
about 18,750 so first year have high administration cost than second and third year.

129

Baan Nhom Whan

Chapter 5
Financial Analysis

Income Statement

Cash Flow

Balance Sheet

130

Baan Nhom Whan

Income Statement
Income Statement 2010
Description

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

169,240

177,045

211,027

420,409

430,289

430,837

465,366

542,093

526,757

670,369

-

452

464

505

1,098

1,138

1,255

1,223

1,408

Purchasing goods
Goods available for
sale

91,276

93,177

101,284

220,714

228,369

251,975

245,911

283,561

91,276

93,629

101,748

221,218

229,468

253,113

247,166

Ending inventory
Other cost of goods
sold
Total cost of goods
sold

452

464

505

1,098

1,138

1,255

200

200

200

200

200

91,023

93,365

101,443

220,320

Gross Margin

78,217

83,680

109,583

Selling expenses

62,211

42,102

40,957

Sales
Cost of good sold
Beginning
Inventory

Dec

Total

704,350

1,189,413

5,937,195

1,539

1,756

1,841

12,680

310,035

354,141

371,012

412,041

2,963,496

284,784

311,443

355,681

372,769

413,882

2,976,175

1,223

1,408

1,539

1,756

1,841

2,046

14,725

200

200

200

200

200

200

200

2,400

228,530

252,057

246,143

283,576

310,104

354,124

371,127

412,036

2,963,850

200,089

201,759

178,780

219,223

258,517

216,653

316,245

333,223

777,377

2,973,345

59,854

50,993

51,019

52,757

68,564

55,481

62,287

63,750

182,878

792,853
131

Baan Nhom Whan

Administration
expense
Net operating
income

69,905
53,899

66,908
25,329

73,528
4,902

66,969

65,026

73,751

65,026

67,030

69,880

67,030

65,033

70,032

820,119

73,266

85,739

54,010

101,440

122,923

91,292

186,927

204,440

524,467

1,360,373

Depreciation

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

350,569

25,000
108,113

24,718
79,261

24,432
58,548

24,143

23,850

23,553

23,253

22,949

22,641

22,329

22,013

21,694

280,573

19,909

32,676

1,243

48,973

70,760

39,437

135,384

153,212

473,559

729,231

108,113
108,113

79,261
187,374

58,548
245,922

5,973

9,803

-

14,692

21,228

11,831

40,615

45,964

142,068

292,173

13,936
231,986

22,873
209,113

1,243
207,870

34,281
173,589

49,532
124,057

27,606
96,451

94,769
1,682

107,249

331,491

105,567

437,058

437,058
1,043,533

Interest payment
EBIT
Taxation
Net income
Retain Earning

132

Baan Nhom Whan

Income Statement 2011
Description

Dec

Total

488,395

1,379,365

7,235,291

1,409

975

1,286

16,127

283,599

196,737

259,614

721,219

3,804,087

246,808

284,819

198,146

260,589

722,505

3,820,214

719

1,220

1,409

975

1,286

3,582

17,664

200

200

200

200

200

200

200

2,400

149,166

162,678

145,634

245,788

283,610

197,372

259,502

719,123

3,804,950

293,117

132,213

140,149

126,373

220,489

254,351

169,106

228,893

660,242

3,430,341

53,592

72,172

44,043

45,130

43,862

61,802

55,996

48,308

53,816

208,627

901,429

66,809

67,752

65,795

68,895

65,795

67,800

66,900

67,800

65,803

68,928

805,649

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

1,265,479

771,755

485,692

617,676

281,379

302,827

272,007

466,278

537,961

366,477

2,046

3,290

767

1,257

1,617

738

804

719

1,220

Purchasing goods
Goods available for
sale

660,123

402,662

253,344

324,719

148,087

162,544

145,349

246,089

662,169

405,952

254,111

325,976

149,704

163,282

146,153

Ending inventory
Other cost of goods
sold
Total cost of goods
sold

3,290

767

1,257

1,617

738

804

200

200

200

200

200

659,079

405,385

253,054

324,559

Gross Margin

606,400

366,370

232,638

Selling expenses
Administration
expense

135,070

79,010

65,683

67,687

Sales
Cost of good sold
Beginning
Inventory

Jan

133

Baan Nhom Whan

Net operting
income

405,647

219,674

112,238

153,193

22,374

26,124

16,715

90,887

131,454

52,998

109,274

382,686

1,723,263

Depreciation

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

350,569

Interest Payment

21,370

21,043

20,711

20,375

18,270

17,903

17,532

233,892

169,417

62,313

103,604

19,342
31,841

18,632

355,063

19,691
22,781

18,989

EBIT

20,035
26,875

42,684

83,609

5,514

62,157

335,940

1,138,802

Taxation

106,519

50,825

18,694

31,081

1,654

18,647

100,782

366,090

118,592

43,619

72,523

31,841

25,083

248,544

22,781

12,805

Net income

26,875

29,879

58,526

3,860

43,510

235,158

772,712

Retain Earning

685,602

804,194

847,812

920,335

893,460

870,679

338,838

368,716

427,243

431,102

474,612

709,770

7,772,363

134

Baan Nhom Whan

Income Statement 2012
Description

Dec

Total

576,913

2,421,431

10,524,060

922

1,294

1,542

24,820

186,654

262,082

311,540

1,261,693

5,533,368

384,203

188,553

263,004

312,834

1,263,235

5,558,189

1,170

1,898

922

1,294

1,542

6,269

27,507

200

200

200

200

200

200

200

2,400

186,656

186,949

236,532

382,504

187,831

261,910

311,492

1,257,166

5,533,082

516,454

163,186

163,867

203,944

341,522

165,909

225,344

265,421

1,164,265

4,990,978

47,443

101,706

49,713

47,438

51,512

77,751

47,622

53,764

61,988

353,978

1,203,617

66,957

67,903

66,673

69,773

66,673

68,678

67,778

68,678

66,681

69,808

813,263

Feb

Mar

May

Jun

Jul

Aug

Sep

Oct

Nov

2,462,363

914,020

349,842

1,093,338

349,842

350,816

440,476

724,026

353,740

487,254

3,582

6,393

2,379

922

2,875

922

922

1,170

1,898

Purchasing goods
Goods available for
sale

1,283,392

473,506

184,999

578,637

184,503

186,749

236,579

383,033

1,286,975

479,899

187,378

579,559

187,378

187,671

237,501

Ending inventory
Other cost of goods
sold
Total cost of goods
sold

6,393

2,379

922

2,875

922

922

200

200

200

200

200

1,280,782

477,720

186,656

576,884

Gross Margin

1,181,581

436,300

163,186

Selling expenses
Administration
expense

237,208

73,495

65,830

67,833

Sales
Cost of good sold
Beginning
Inventory

Jan

Apr

135

Baan Nhom Whan

Net operating
income

878,543

294,971

48,787

346,845

46,801

46,657

85,759

195,092

50,509

102,902

136,752

740,479

2,974,098

Depreciation

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

350,569

Interest Payment

17,157

16,777

16,392

16,002

15,607

15,207

14,803

14,393

13,978

13,558

13,133

12,702

179,708

EBIT

832,172

248,981

3,181

301,629

1,980

2,235

41,743

151,486

7,317

60,130

94,406

698,562

2,443,822

Taxation

249,652

74,694

954

90,489

594

671

12,523

45,446

2,195

18,039

28,322

209,569

733,147

Net income

582,521

174,287

2,227

211,140

1,386

1,565

29,220

106,040

5,122

42,091

66,084

488,994

1,710,675

Retain earning

792,291

966,577

968,804

1,179,944

1,181,330

1,182,895

712,115

818,155

823,276

865,368

931,451

1,420,445

11,842,651

136

Baan Nhom Whan

Income Statement 2013
Description

Dec

Total

685,084

2,875,449

12,497,321

1,095

1,536

1,831

31,489

221,652

311,222

369,954

1,498,261

6,567,150

455,948

223,906

312,317

371,490

1,500,091

6,598,639

1,389

2,254

1,095

1,536

1,831

7,444

32,664

200

200

200

200

200

200

200

2,400

221,107

251,404

280,760

453,894

223,012

310,981

369,860

1,492,847

6,568,375

589,761

194,331

218,425

242,304

405,887

197,054

267,633

315,225

1,382,602

5,928,947

50,460

112,202

52,730

52,912

55,311

86,552

50,573

57,966

62,964

414,712

1,346,438

67,853

68,817

66,881

69,981

66,881

68,888

67,988

68,888

66,891

70,027

818,535

Jan

Feb

May

Jun

Jul

Aug

Sep

Oct

Nov

2,924,056

1,085,398

415,437

1,245,104

415,437

469,830

523,065

859,781

420,066

578,614

6,269

7,591

2,825

1,095

3,266

1,095

1,242

1,389

2,254

Purchasing goods
Goods available
for sale

1,522,014

562,289

219,091

657,314

218,735

251,352

280,708

454,559

1,528,282

569,880

221,916

658,409

222,002

252,446

281,950

Ending inventory
Other cost of
goods sold
Total cost of
goods sold

7,591

2,825

1,095

3,266

1,095

1,242

200

200

200

200

200

1,520,891

567,255

221,021

655,343

Gross Margin

1,403,165

518,143

194,416

Selling expenses
Administration
expense

268,878

81,178

66,716

68,721

Sales
Cost of good sold
Beginning
Inventory

Mar

Apr

137

Baan Nhom Whan

Net operting
income

1,067,570

368,244

76,102

408,742

74,719

95,532

120,112

250,447

78,493

140,779

185,370

897,863

3,763,974

Depreciation

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

269,862

Interest Payment

12,266

11,825

11,378

10,925

10,467

10,003

9,534

9,058

8,576

8,089

7,595

7,095

116,812

1,032,816

333,931

42,236

375,328

41,764

63,040

88,090

218,901

47,428

110,202

155,286

868,279

3,377,300

Taxation

309,845

100,179

12,671

112,599

12,529

18,912

26,427

65,670

14,228

33,060

46,586

260,484

1,013,190

Net income

722,971

233,752

29,565

262,730

29,234

44,128

61,663

153,230

33,200

77,141

108,700

607,795

2,364,110

1,643,416

1,877,168

1,906,733

2,169,463

2,198,697

2,242,825

1,804,488

1,957,719

1,990,918

2,068,059

2,176,760

2,784,555

24,820,800

EBIT

Retain earning

138

Baan Nhom Whan

Income Statement 2014
Description

Dec

Total

829,313

3,480,807

15,128,336

1,325

1,860

2,216

37,973

268,316

376,743

447,839

1,813,684

7,951,923

552,291

271,045

378,068

449,699

1,815,900

7,989,896

1,682

2,729

1,325

1,860

2,216

9,011

39,541

200

200

200

200

200

200

200

2,400

339,504

268,652

339,927

549,763

269,919

376,408

447,683

1,807,089

7,952,756

684,879

292,279

235,646

293,257

491,025

238,581

324,019

381,630

1,673,718

7,175,581

54,483

126,448

62,782

54,398

62,896

101,628

54,641

63,570

69,598

494,156

1,553,195

68,069

69,036

67,105

70,205

67,105

69,112

68,212

69,112

67,115

70,254

821,187

Jan

Feb

3,539,647

1,313,903

502,898

7,444

9,189

Purchasing goods
Goods available
for sale

1,842,582

Ending inventory
Other cost of
goods sold
Total cost of
goods sold
Gross Margin

Sales
Cost of good sold
Beginning
Inventory

Selling expenses
Administration
expense

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

1,442,788

631,783

504,299

633,184

1,040,787

508,501

700,428

3,420

1,325

3,776

1,682

1,325

1,682

2,729

680,665

265,936

760,160

337,210

268,096

340,083

550,610

1,850,026

689,854

269,355

761,485

340,986

269,778

341,408

9,189

3,420

1,325

3,776

1,682

1,325

200

200

200

200

200

1,841,037

686,635

268,230

757,909

1,698,610

627,268

234,668

316,705

91,890

66,929

68,934

139

Baan Nhom Whan

Net operting
income

1,314,976

466,445

112,116

489,394

162,392

111,044

163,256

320,285

115,728

191,338

244,917

1,109,308

4,801,199

Depreciation

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

269,862

6,589

6,077

5,558

5,033

4,501

3,963

3,417

2,865

2,306

1,741

1,168

587

43,806

1,285,898

437,879

84,069

461,873

135,402

84,593

137,350

294,932

90,934

167,109

221,261

1,086,232

4,487,531

Taxation

385,769

131,364

25,221

138,562

40,621

25,378

41,205

88,479

27,280

50,133

66,378

325,870

1,346,259

Net income

900,128

306,515

58,848

323,311

94,782

59,215

96,145

206,452

63,653

116,976

154,883

760,363

3,141,272

3,184,683

3,491,199

3,550,047

3,873,358

3,968,140

4,027,355

3,623,500

3,829,952

3,893,605

4,010,581

4,165,464

4,925,826

46,543,710

Interest Payment
EBIT

Retain earning
IRR

NPV
Payback
period
1.76*12 =

36%
1,397,261
1.79
21.12

21.12 - 12=
9.12
Payback period 1 years and 9
months

140

Baan Nhom Whan

In interest earned ratio

Interest payment = 47,580

First year Time interest earned ratio = 15

Times

Second year Time interest earned ratio = 24

Times

Third year Time interest earned ratio = 51

Times

Fourth year Time interest earned ratio = 71

Times

Ffth year Time interest earned ratio = 94

Times

So, Baan Nhom Whan has ability for paying interest in
gradually.

141

Baan Nhom Whan

Profit margin

Profit margin of first year =
Profit margin of Second year =
Profit margin of Third year =
Profit margin of fourth year =
Profit margin of fifth year =

7%
11%
16%
19%
21%

As you can see, the profit margin of Baan Nhom
Whan will increase; it means that we can get the
retune to sales increase.

142

Baan Nhom Whan

Cash Flow
Cash Flow 2010
Year 2010
Cash flows from
operating activities
Cash received from
customers
Deduct: cash payments for
expenses (selling and
administration)
Cash payment for buying
goods
Cash payment for other
cost of goods sold
Cash payment for loan
Pledge for rented building

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

169,240

177,045

211,027

420,409

430,289

430,837

465,366

542,093

526,757

670,369

704,350

Dec

Total

1,189,413

5,937,195

147,116

99,009

104,486

126,823.20

116,019.44

124,769.65

117,783.00

135,594.42

125,361.25

129,317.42

128,783.05

252,910.33

1,607,972.
58

91,276

93,177

101,284

220,714

228,369

251,975

245,911

283,561

310,035

354,141

371,012

412,041

2,963,496

200

200

200

200.00

200.00

200.00

200.00

200.00

200.00

200.00

200.00

200.00

2,400.00

47,580

47,580

47,580

47,579.86

47,579.86

47,579.86

47,579.86

47,579.86

47,579.86

47,579.86

47,579.86

47,579.86

570,958.32

50,000

-

-

-

-

-

-

-

-

-

-

-

50,000.00

5,000

-

-

-

-

-

-

-

-

-

-

-

5,000.00

-

-

-

Business registration
Net cash flow from

143

Baan Nhom Whan

operating activity
Cash flows from investing
activities
Cash receive from selling
asset
Cash payment for buying
asset
Net cash flow from
investing activity
Cash flows from
financing activities
Cash receive from owner
equity
Cash receive from loan
Net cash flow from
financing activity
Increase (Decrease) in
cash
Cash at the beginning of

171,932

62,920

42,522

25,092

38,120

6,312

53,893

75,157

43,580

139,130

156,775

476,683

737,369

0

0

0

0

0

0

0

0

0

0

0

0

0

1715510

0

0

0

0

0

0

0

0

0

0

0

1715510

-1715510

0

0

0

0

0

0

0

0

0

0

0

-1715510

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

2,000,000

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

2,000,000

2,000,000

-

-

-

-

-

-

-

-

-

-

-

2,000,000

112,558

62,920

42,522

25,092

38,120

6,312

53,893

75,157

43,580

139,130

156,775

476,683

1,021,859

0.00

144

Baan Nhom Whan

the year
Cash at the end of the
year

112,558

112,558

49,638

7,116

32,208

70,328

76,640

130,533

205,690

249,271

388,401

545,176

-

49,638

7,116

32,208

70,328

76,640

130,533

205,690

249,271

388,401

545,176

1,021,859

1,021,859

145

Baan Nhom Whan

Cash Flow 2011
Year 2010
Cash flows from operating
activities
Cash received from
customers
Deduct: cash payments for
expenses (selling and
administration)
Cash payment for buying
product
Cash payment for other cost
of goods sold
Cash payment for loan

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

1,265,479

771,755

485,692

617,676

281,379

302,827

272,007

466,278

537,961

366,477

200,753

146,696

120,401

139,924

109,839

114,026

109,658

129,602

122,896

660,123

402,662

253,344

324,719

148,087

162,544

145,349

246,089

200

200

200

200

200

200

200

47,580

47,580

47,580

47,580

47,580

47,580

-

292,173
228,006

-

24,327

21,523

Cash for taxation
Net cash flow from
operating activity 356,823

174,616

105,253

Dec

Total

488,395

1,379,365

7,235,291

116,108

119,619

277,556

1,707,078

283,599

196,737

259,614

721,219

3,804,087

200

200

200

200

200

2,400

47,580

47,580

47,580

47,580

47,580

47,580

570,958

30,780

-

-

-

-

-

292,173

42,806

83,686

5,852

61,383

332,810

858,595

Cash flows from investing
activities

146

Baan Nhom Whan

Cash receive from selling
asset
Cash payment for buying
asset
Net cash flow from
investing activity

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

Cash flows from financing
activities
Cash receive from owner
equity

0

0

0

0

0

0

0

0

0

0

0

0

0

Cash receive from loan

0

0

0

0

0

0

0

0

0

0

0

0

0

Dividend
Net cash flow from
financing activity

0

0

0

0

0

0

0

0

0 500,000
0 500,000

Increase (Decrease) in
cash
Cash at the beginning of
the year

-

-

-

-

-

500,000
500,000

1,000,000
1,000,000

-

-

-

-

141,405

356,823

174,616

228,006

105,253

24,327

521,523

30,780

42,806

83,686

5,852

61,383

167,190

1,021,859

1,378,682

1,553,298

1,325,293

1,430,546

1,406,219

884,696

853,917

896,723

980,408

986,260

1,047,643

1,021,859

Cash at the end of the year 1,378,682

1,553,298

1,325,293

1,430,546

1,406,219

884,696

853,917

896,723

980,408

986,260

1,047,643

880,453

880,453

147

Baan Nhom Whan

Cash Flow 2012
Year 2010
Cash flows from operating
activities
Cash received from
customers
Deduct: cash payments for
expenses (selling and
administration)
Cash payment for buying
product
Cash payment for other cost
of goods sold
Cash for interest payment

Jan

Feb

Mar

2,462,363

914,020

349,842

303,037

141,328

1,283,392

May

Jun

Jul

Aug

Sep

Oct

Nov

1,093,338

349,842

350,816

440,476

724,026

353,740

487,254

114,400

169,609

116,386

117,210

118,185

146,429

115,400

473,506

184,999

578,637

184,503

186,749

236,579

383,033

200

200

200

200

200

200

200

47,580

47,580

47,580

47,580

47,580

47,580

-

366,090
363,426

-

-

297,313

1,173

923

Cash for taxation
Net cash flow from
operating activity 828,153

251,405

Apr

Dec

Total

576,913

2,421,431

10,524,060

122,441

128,669

423,786

2,016,880

186,654

262,082

311,540

1,261,693

5,533,368

200

200

200

200

200

2,400

47,580

47,580

47,580

47,580

47,580

47,580

570,958

-

-

-

-

-

37,932

146,784

3,905

54,951

88,925

366,090
688,172

2,034,364

Cash flows from investing
activities
Cash receive from selling

-

148

Baan Nhom Whan

asset

-

Cash payment for buying
asset
Net cash flow from
investing activity -

-

-

-

-

-

-

-

-

-

-

-

-

- -

-

-

-

-

-

-

-

-

-

-

- -

-

-

-

-

-

-

-

-

-

Cash flows from financing
activities
Cash receive from owner
equity

-

-

- -

-

-

-

-

-

-

-

-

-

Cash receive from loan

-

-

- -

-

-

-

-

-

-

-

-

-

Dividend
Net cash flow from
financing activity -

-

- -

-

-

-

-

-

-

-

- -

-

500,000
500,000

-

-

-

-

-

500,000
500,000

1,000,000

37,932

146,784

3,905

54,951

88,925

188,172

1,034,364

Increase (Decrease) in
cash
Cash at the beginning of
the year

828,153

251,405

363,426

880,453

1,708,607

1,960,012

1,596,586

1,893,899

1,895,072

1,394,149

1,432,080

1,578,865

1,582,770

1,637,721

1,726,645

19,286,858

1,960,012

1,596,586

1,893,899

1,895,072

1,394,149

1,432,080

1,578,865

1,582,770

1,637,721

1,726,645

1,914,817

1,914,817

Cash at the end of the year 1,708,607

297,313

1,173

500,923

149

Baan Nhom Whan

Cash Flow 2013
Year 2010
Cash flows from operating
activities
Cash received from
customers
Deduct: cash payments for
expenses (selling and
administration)
Cash payment for buying
product
Cash payment for other cost
of goods sold
Cash for interest payment
Cash for taxation
Net cash flow from
operating activity

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

2,924,056

1,085,398

415,437

335,594

149,899

1,522,014

Dec

Total

1,245,104

415,437

469,830

523,065

859,781

420,066

578,614

685,084

2,875,449

12,497,321

118,314

181,019

119,612

122,894

122,192

155,440

118,561

126,854

129,855

484,739

2,164,973

562,289

219,091

657,314

218,735

251,352

280,708

454,559

221,652

311,222

369,954

1,498,261

6,567,150

200

200

200

200

200

200

200

200

200

200

200

200

2,400

47,580

47,580

47,580

47,580

47,580

47,580

47,580

47,580

47,580

47,580

47,580

47,580

570,958

-

-

-

-

1,018,668

325,431

733,147
702,894

-

-

-

-

-

-

358,991

29,311

47,805

72,385

202,002

32,073

92,758

137,496

733,147
844,670

2,458,694

Cash flows from investing
activities
Cash receive from selling

-

150

Baan Nhom Whan

asset

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Cash flows from financing
activities
Cash receive from owner
equity

-

-

-

-

-

-

-

-

-

-

-

-

-

Cash receive from loan

-

-

-

-

-

-

-

-

-

-

-

-

-

Dividend
Net cash flow from
financing activity

-

-

-

-

-

500,000

-

-

-

-

-

500,000

-

-

-

-

- - 500,000

-

-

-

-

- - 500,000

1,000,000

1,018,668

325,431

702,894

358,991

29,311

452,195

72,385

202,002

32,073

92,758

137,496

344,670

1,458,694

1,914,817

2,933,485

3,258,916

2,556,022

2,915,012

2,944,323

2,492,128

2,564,513

2,766,515

2,798,588

2,891,345

3,028,841

33,064,505

2,933,485

3,258,916

2,556,022

2,915,012

2,944,323

2,492,128

2,564,513

2,766,515

2,798,588

2,891,345

3,028,841

3,373,511

3,373,511

Cash payment for buying
asset
Net cash flow from
investing activity

Increase (Decrease) in
cash
Cash at the beginning of
the year
Cash at the end of the year

151

Baan Nhom Whan

Cash Flow 2014
Year 2010
Cash flows from operating
activities
Cash received from
customers
Deduct: cash payments for
expenses (selling and
administration)
Cash payment for buying
product
Cash payment for other cost
of goods sold
Cash for interest payment
Cash for taxation
Net cash flow from
operating activity

Jan

Feb

Mar

Apr

May

Jun

Jul

3,539,647

1,313,903

502,898

383,634

160,824

1,842,582

Aug

Sep

Oct

Nov

Dec

Total

1,442,788

631,783

504,299

633,184

1,040,787

508,501

700,428

829,313

3,480,807

15,128,336

122,552

195,485

129,887

124,603

130,001

170,739

122,853

132,682

136,713

564,410

2,374,382

680,665

265,936

760,160

337,210

268,096

340,083

550,610

268,316

376,743

447,839

1,813,684

7,951,923

200

200

200

200

200

200

200

200

200

200

200

200

2,400

47,580

47,580

47,580

47,580

47,580

47,580

47,580

47,580

47,580

47,580

47,580

47,580

570,958

-

-

1,265,651

424,635

1,013,190
946,560

-

-

-

-

-

-

-

-

439,364

116,906

63,820

115,320

271,659

69,552

143,223

196,981

1,013,190
1,054,934

3,215,484

Cash flows from investing
activities
Cash receive from selling

-

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Baan Nhom Whan

asset

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Cash flows from financing
activities
Cash receive from owner
equity

-

-

-

-

-

-

-

-

-

-

-

-

-

Cash receive from loan

-

-

-

-

-

-

-

-

-

-

-

-

-

Dividend
Net cash flow from
financing activity

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

500,000
500,000

-

-

-

-

-

500,000
500,000

1,000,000

1,265,651

424,635

946,560

439,364

116,906

436,180

115,320

271,659

69,552

143,223

196,981

554,934

2,215,484

3,373,511

4,639,161

5,063,796

4,117,236

4,556,600

4,673,507

4,237,327

4,352,646

4,624,305

4,693,857

4,837,080

5,034,061

54,203,089

4,639,161

5,063,796

4,117,236

4,556,600

4,673,507

4,237,327

4,352,646

4,624,305

4,693,857

4,837,080

5,034,061

5,588,994

5,588,994

Cash payment for buying
asset
Net cash flow from
investing activity

Increase (Decrease) in
cash
Cash at the beginning of
the year
Cash at the end of the year

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Balance Sheet

154

Baan Nhom Whan

155

Baan Nhom Whan

156

Baan Nhom Whan

157

Baan Nhom Whan

158

Baan Nhom Whan

159

Baan Nhom Whan

160

Baan Nhom Whan

161

Baan Nhom Whan

162

Baan Nhom Whan

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Baan Nhom Whan

Conclusion

Financial analysis refers to an assessment of the viability, stability, profitability, solvency,
and liquidity of a business, which consists of income statement, cash flow, and balance sheet.
Income statement, also referred as profit and loss statement (P&L), earnings statement, operating
statement or statement of operations, is a company's financial statement that indicates how the
revenue (money received from the sale of products and services before expenses are taken out, also
known as the "top line") is transformed into the net income (the result after all revenues and
expenses have been accounted for, also known as the "bottom line"). It shows the revenues
recognized for a specific period, and the cost and expenses charged against these revenues,
including write-offs (e.g., depreciation and amortization of various assets) and taxes. The purpose
of the income statement is to show managers and investors about the company made or lost money
during the period being reported. Income statement of Baan Nhom Whan is negative in some month
because our sale increase while our expense stable. Cash flow refers to the movement of cash into
or out of a business. It is usually measured during a specified, finite period of time. Measurement of
cash flow can be used to determine a business's rate of return or value, determine problems with a
business's liquidity, cash flow as an alternate measure of a business's profits when it is believed that
accrual accounting concepts do not represent economic realities, can be used to evaluate the 'quality'
of Income generated by accrual accounting, and evaluate the risks within a financial product. The
total net cash flow is the sum of cash flows that are classified in three areas such as operational cash
flows, investment cash flows, and financing cash flows. Cash flow of Baan Nhom Whan is positive;
it means we have liquidation in our business because have cash on hand. Balance sheet or statement
of financial position is a summary of the financial balances of a sole proprietorship, a business
partnership or a company. Assets, liabilities and ownership equity are listed as of a specific date,
such as the end of its financial year. A balance sheet is often described as a "snapshot of a
company's financial condition". Baan Nhom Whan have total asset equal with total liability and
total equity so our business have enough liquidation. Baan Nhom Whan is a business that well on
financial. Thus, we are a reliable business which is can make profit and can manage the financial
risk of business.

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Chapter 6
Risk Management
At the present day, Thais more concentrate about health that‟s why high sweet

Thai

dessert consumption is unfavorable. Thus, Thai dessert producers try to use fructose which is made
of honey or sweet fruit used in production instead of amount of sugar leading to increase more Thai
dessert consumption. Product shelf life together with keeping quality is not chemical contaminant
regarded for production to be longer shelf-life with packaging development as well as modern
package is more attractive and value-added. In addition, Thai dessert is further supported by
governmental agencies and policies. As the result, they tend to increase Thai dessert market
expansion. However, Thai dessert production depends on high professional skills, competencies and
experience of producer, due to complex production and creation, to maintain quality of product that
affects supplier provision. Baan Nhom Whan shop has not been well-known yet which may lead to
affect unpredicted sales, so Thai dessert shop needs to be acceptable by market by strengthening our
positioning as well as appropriate marketing effort. Moreover, there are internal and external risks

No. of restaurant and cafe' business (1000 )

that affect our business operation and profit, so we try to reduce risk as much as possible.
100
90
80
70
60
50
40
30
20
10
0
2002

2004

2006

2008

2010

2012

Year

Restaurant and café business Trend
165

Baan Nhom Whan

Such restaurant and café business- premium, mass and low referred to location with
accommodation and services for customer, which actually restaurant and café business trend is to
grow average by 3 % each year, but regarding to economic recession and social behavior it is
gradually down. As the result, restaurant and café business owner have concerned product and
service value adding including with quality, easy-used and up-to-dating efficient technology and
potential supplier to boost their business up.

Source: The Office of SMEs Promotion (OSMEP)

The External Risk
It is a risk that talking about the external environment that will affect to the business. It
composes of political factor, government policy, economic situation and competition within the
industry and all of these factors; we cannot estimate the situation that what will happen in the
future.

Political Factor
Because Thailand‟s politic lacks of efficiency in the administration thus it affects to the

decision making process to invest in the business (the investors are not confidence in the economic
that is results from the political uncertainty). From this effect, it causes to have a high rate of
unemployment within country. And the income of people decrease including the economic
recession that causes to people more prefer to save their money and it affects to the overall money is
not running so; the revenue of any business will decrease.

The risk from the technology advancement
At the future, technology in the main role in the human being and majority of the changing

technology always change the way of business operation. Because many businesses have to bring
new technology into the production process such as; machine, computer and technology of
communication process. If the business will use a new technology in the production process, the
production expenses will be increasing and if the production expense is more than the total sales, it
will have more risk in the business. In conclusion, the business should to be careful for technology
using planning that is suite with the business, production capacity and the customers‟ demand.

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Thai dessert consumption trend of consumer
Generally Thai dessert is quite sweet taste, many people perceive about it in negative way

that Thai dessert can risk them getting obesity and diabetes, and then they try to avoid Thai dessert
consuming tending to diminish demand of Thai dessert as well as increasing health consumption
trend. Thus, Baan Nhom Whan encourage consumer buying making decision process by product
development in term of ingredients, taste, benefit and nutrition facts together with attractive
promotion according to health consumption trend and simultaneously enhancing Thai dessert
consumption trend.

Economic risk
Actually unemployment, cost of living, economic recession directly affect cost of

consumption per capita, and then indirectly affect Thai dessert consumption. Because of
complicated production and made of many ingredients and raw material, mostly Thai dessert are
high price. Especially, price sensitive consumer they may not buy, or diminish volume of buying if
product price increase. Thus, we need to accept risk for getting lower profit mark-up or cut of
product size as our business policy according to negotiated term and conditions with vendors
instead of increasing product price when we meet economic recession- increasing price of
ingredients and raw material.

The similar business competition
Chiang Rai market, there are several Thai dessert businesses that are available in the market

including previous Thai dessert business and new Thai dessert business thus it affects to market
share. So, the business should make them to be different from other competitors and enhance the
value of Thai dessert and specialized Thai dessert to be an outstanding point for making a valuable
brand of Thai dessert business.

Competitive risk
There are many existing competitors, are kiosks well-known and popular in market.

Thus, Baan Nhom Whan makes competitive advantage in product differentiation, shop atmosphere
and customer service according to our positioning together with creating strong brand image, lead
to new competitors hard enter as well. First, we provide specialized Thai dessert with exquisitely
attractive styles and some kinds of different product together with product shelf life and keeping
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Baan Nhom Whan

quality concerned. We offer our gift set contained exquisite Thai desert in attractive styles with
charming packaging. Catering, customer can take order their favorable refreshment for ceremony
and special events regarding on-time order delivery. Second, Baan Nhom Whan shop is located in
front of Samakkividhayakhome school opening everyday (7:00 a.m. – 21:00 p.m.). We offer
customer to dine in our shop with comfortable facilities, or take home serving by friendly staff to be
in customer mind. Last, Tele-commerce our product is sold through telephone ordering. We should
stimulate customer with fructose which is made of honey or sweet fruit used in production instead
of amount of sugar to create brand image as well as enhancing Thai dessert consumption according
to health consumption trend.

Joint venture contract with Aj. Sakorn: We make a written commercial agreement with
Aj.Sakorn under regulations according to Baan Nhom Whan and ChiangRai Vocational College
negotiated agreement about 2 years included purchasing terms and conditions, time delivery, order
quantity, product condition, negotiated quality control in production, related commercial
documents, penalty and legal punishment to prevent suppliers‟ problems such as quality of product,
late orders delivery and etc. In the future, Baan Nhom Whan is able to seek for operating as supplier
through producing Thai dessert by our staff known as backward integration strategy.

Baan Nhom Whan is the first Thai dessert shop in Muang, ChiangRai providing specialized
Thai dessert that they are quite hard to buy, and gain competitive advantage by coordinating
potential Thai dessert supplier and dealing with potential organizations, so it is greater bargaining
power of buyer. However, we have to realize about market expansion- expanding branches in
potential location and selling on website known as e-commerce to reach more potential customer in
various markets, and product development- variety and creative design of product. Moreover we
should continuously learn about consumption trend and consumer behavior, and then adapt our
product and services appropriately according to customer needs such as offering herbal beverage,
coffee, tea, nutrient fast food, Thai dessert mixed bakery and others called substitute product to
support consumption trend. Even though we should be flexible for product and service offering
according to customer needs, we still have our strengthen positioning as standing point for
enhancing our business.

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Internal Risk
It is the risk that occurs within the organization which will affect to the business to get a
direct loss such as; the loss that is from the operation and the loss that is from the finance etc.

The risk of operation time management
This type of risk is the risk of the operation that the vendor cannot send Thai dessert to Baan

Nhom Whan on time and within that time we have set budget already which causes to the goods
delivery delay and the goods will be damage. The shortage or spoil of raw material, impairing of
stock keeping can affect to the losing of the business as well.

The operation risk
It occurs between the operations because Baan Nhom Whan is just enters in the Chiang Rai

market which is quite high competition when compare with the Thai dessert shop that opens
previously. Thus it is hard to enter into the customers‟ market. For the previous Thai dessert
products that already available in the market, it exactly hard competition, but Baan Nhom Whan is
the only Thai dessert business that have an own style which is dining shop style from this point, it is
more easy to enter into the market when compare with the competitor who will enter into the
market with the tradition style which is kiosk.
Baan Nhom Whan concentrates on the unpredictable losing so, we will make themselves to
be different from other competitors by using shop atmosphere in modern style of shop as
competitive advantage, a specialized pattern Thai dessert, an attractive packaging to be a channel to
reach to the customers.

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The risk of Thai desserts’ taste
In side of the quality or taste of Thai desserts that Baan Nhom Whan receives from the

vendor might be not uncertainty which causes to the sales is not running in the way that we forecast
which is the most risk for the business. Thus Baan Nhom Whan has to choose the vendor who
offers tasty and clean Thai desserts and the vendor who is reliability to be a vendor for us.

The management risk
The executive officers of Baan Nhom Whan have not been expert of skillful Thai dessert

producing yet, and lack of professional management that sometimes we still meet some problems.
Thus, executive officers need to learn more about Thai dessert producing and practice by attending
training cooking courses to be more skillful and experienced for encouraging our goals and plans.

The location risk
Baan Nhom Whan is located in front of Samakkhi VidhayaKhome School called Samakkhi

Center, which actually is business area with more traffic. But it may be less customer traffic in
summer or end of school semester, Baan Nhom Whan should be more promoted or persuade
customer through selling at walking street to encourage more customer for coming Baan Nhom
Wham Shop, decoration or promotion in front of the shop that will be more attractive tending to get
more unplanned buying.

The catering customer risk
Baan Nhom Whan needs to make contracts with catering customers to ensure catering

orders, and reduce sales problem. For existing catering customer such as หน่วยบ่มเพาะ of MFLU we
should concern about customer relationship by providing appropriate privilege instead of only cutoff unit price which sometimes we can not do that, to keep them as long-term customer. Moreover
we should expand catering market into many new potential markets such as CRU, governmental
agencies, wedding studio, restaurant and other organizations where have effective number of
catering and seminars, and then deal with them in long-term relationship to reduce risk of catering.

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The lose and damage risk of organizational operation
In fact, lose and damage may be office supplies, some of product, loss of orders, inventory

as well as finance and accounting generated by visitors, our staff, or someone else, which we can
get loss by costing and time-consuming in these problems. When we meet some problems, we
should investigate and then find out solutions and some appropriate punishment needed. However,
we have to we should usually check stocks, transaction and related issues carefully at least once a
week to know about shop progress in stocks and operation and solve problem immediately.
Otherwise, efficient management information system is required for operating to be more
accurate and easy-used. Thus, we have to train our staff using it. In addition, computer system and
software need to be bought from potential dealer with good services and follow-up to efficiently
improve when system facing problem.

The lack of information
Actually potential Thai dessert information is quite hard to find because there are less

organization integrating information and less researching that‟s why we are not able to get effective
information used profitably for supporting our business. Customer information is very important for
generating strategies and doing business. Thus, we should integrate potential information of
customer and Thai dessert market as well as industrial information in form of qualitative or
quantitative information by research, questionnaire, observation, etc as much as possible to benefit
doing our business.

The technical risk

Car and motorcycle for delivery, we pay duty of vehicle Act every year to insure our cabman
and damages when it faces an accident. Moreover we buy them from nice vendors serving good
service that they can check and fix very well if there is some problem generated. However, we
should warn a cabman to drive carefully, notice his driving behavior, and driving license required.
Building, we pay duty of building insurance according to building agreement with its owner to
insure our loss and damage if there is unanticipated situation such as fire, accident etc. Moreover we
need to know call center/telephone number of Electricity, water work, Telecommunication center
and internet service provider called for solving problems whenever there is something wrong of its
operational system affecting our operation as fast as possible. We have to train all staff for

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Baan Nhom Whan

workplace safety policy and how to use effectively facilities and infrastructure. We also need to
concern about building agreement before doing anything and decoration.
Office equipments, we should buy them from nice vendors serving good post-service that they
can check and fix very well if there is some problem generated and then follow-up. It is also very
good for having office equipments‟ warrantee. We have to train all staff for using office equipments
together with maintenances in the right way and appropriate purposes to be more long-lasting used.

The risk from the mistake of employee
It will occur because the employee who takes a responsibility for delivery and pick up the

Thai dessert is improvident in driving a car which the employee can be a disable. And it affects to
the Baan Nhom Whan image and the customers will lack a confidence to our shop then the sales
might decrease. However, Baan Nhom Whan officers should concern about staff services training
and incentive stimulation offering to encourage them in efficient working and serving, lead to be
more effective performance.
The mistake of taking an order and payment process such as; giving the change more than
the actual payment and at the time of receiving-sending product that is the quantity is not the same
as the actual order. All of these will affect to product quality and the addition expenses. Thus Baan
Nhom Whan should have a training program provides to the employee to get more understanding to
work with accuracy.

The product shelf life risk
Thai dessert is short-product shelf life, which is usually low quality and tasty when longer

keeping, sometimes we may meet inventory and spoiled problems, and then getting loss. Thus, we
need to concern about vendor ordering carefully according to sales forecast and selling analysis are
extremely considered day by day in approximate quantity order as much as possible. Available
fresh product will be sold 20% discount at 6.00 – 9.00 p.m. everyday. Only some of dried products
which there is nothing changed in longer keeping can be sold next few days until out of stock,
normally it is not more than one week after that available dried products will be sold 20% discount
as well.
For catering we will take order depending on customer order to reduce product shelf life
problem, sometimes orders can be produced more than ordered quantity that‟s why we can make

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Baan Nhom Whan

decision to take them to sell or give customer some of them as kindly supplement to create good
customer relationship.

The risk of promotion
Because our product has exclusive positioning of specialized product offering, shop

atmosphere, personal services and value-added attractive packaging, we can not do marketing effort
too much that will affect Baan Nhom Whan‟s image and positioning of customer perspective.
Otherwise, some appropriate special promotion such as birth day sales promotion, premiums,
membership, etc is necessarily required regarding marketing budget (promotion cost) to stimulate
more shop customer traffic, re-purchasing, unplanned buying as well as sales when we meet bad
situation. However, we have to realize attractive idea generation of product or strategy for new
promotion, and marketing activities should be done appropriately according to our positioning and
necessary situation.

The risk of pricing
Our product has exclusive positioning of specialized product offering, shop atmosphere,

personal services and value-added attractive packaging leading to customer perceive our product in
high price. Setting high price will affect sales as well as setting low price will be antipathetically
our positioning and customer perspective. Thus, we set price supporting our exclusive positioning
including high cost and complicated producing consideration.

The risk of cost
If we set higher price when buying at higher cost affecting sales may be decreased due to

less customer buying power, so we have to negotiate with vendor for diminishing product size or
increasing a little bit more amount of producing to reduce cost first, and then finally concern getting
lower profit mark-up as our business police that is better instead of increasing price. Fortunately, if
cost decrease, we can share profit mark-up with vendor and get a little bit more profit mark-up by
selling product at existing price. Anyway, we have to usually concern and check raw material in
market price continuously to benefit for our business.

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Baan Nhom Whan

Risk management
There are two financial risks which are cost and interest. Our sale is not affected by cost and
interest increasing supporting financial policy. Because of the price of our product quite high, if we
increase price for making more profit, it will be affected to sale decrease and the less market share.
So if cost of our product will increase, it affects to income statement decrease form the rate of
normal cost.
In term of increasing interest, it affects to net income statement because if the parentage of
interest is high the amount of income statement that can get will decrease also.
Financial risk
Risk of increasing cost 5 %
First year, net income

332,342

Second year, net income

652,345

Third year, net income

1,517,101

Fourth year, net income

2,134,301

Fifth year, net income

2,863,009

Risk of increasing cost 10%
First year, net income

227,999

Second year, net income

488,581

Third year, net income

1,305,523

Fourth year, net income

1,094,492

Fifth year, net income

2,584,747

Risk of increasing cost 15%
First year, net income

13,656

Second year, net income

352,906

Third year, net income

1,100,739

Fourth year, net income

1,674,682

Fifth year, net income

2,306,484

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Baan Nhom Whan

Risk of interest increasing 17%
First year, net income

406,775

Second year, net income

746,236

Third year, net income

1,691,128

Fourth year, net income

2,350,588

Fifth year, net income

3,135,902

Risk of interest increasing 19%
First year, net income

376,716

Second year, net income

719,285

Third year, net income

1,668,757

Fourth year, net income

2,336,448

Fifth year, net income

3,130,211

Risk of interest increasing 21%
First year, net income

346,519

Second year, net income

724,209

Third year, net income

1,650,205

Fourth year, net income

2,321,692

Fifth year, net income

3,124,197

175

Baan Nhom Whan

Cost increase 5%
Income Statement 2010
Description

Dec

Total

704,350

1,189,413

5,937,195

1,610

1,844

1,933

13,299

324,213

371,848

389,563

430,591

3,106,710

299,023

325,691

373,458

391,407

432,525

3,120,009

1,284

1,478

1,610

1,844

1,933

2,138

15,437

200

200

200

200

200

200

200

2,400

239,947

263,476

258,435

297,745

324,282

371,814

389,673

430,587

3,106,972

189,085

190,342

167,361

206,931

244,348

202,475

298,555

314,677

758,826

2,830,223

59,854

50,993

51,019

52,757

68,564

55,481

62,287

63,750

182,878

792,853

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

169,240

177,045

211,027

420,409

430,289

430,837

465,366

542,093

526,757

670,369

-

475

487

528

1,153

1,194

1,312

1,284

1,478

Purchasing goods
Goods available for
sale

95,840

97,836

105,942

231,749

239,788

263,394

258,206

297,740

95,840

98,311

106,430

232,277

240,941

264,588

259,518

Ending inventory
Other cost of goods
sold
Total cost of goods
sold

475

487

528

1,153

1,194

1,312

200

200

200

200

200

95,565

98,023

106,102

231,324

Gross Margin

73,676

79,022

104,925

Selling expenses

62,211

42,102

40,957

Sales
Cost of good sold
Beginning
Inventory

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Baan Nhom Whan

Administration
expense
Net operting
income

69,905
58,440

66,908
29,987

73,528
9,561

66,969

65,026

73,751

65,026

67,030

69,880

67,030

65,033

70,032

820,119

62,262

74,323

42,592

89,148

108,754

77,114

169,238

185,893

505,916

1,217,251

Depreciation

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

350,569

25,000
112,654

24,718
83,919

24,432
63,207

24,143

23,850

23,253

22,949

22,641

22,329

22,013

21,694

280,573

8,905

21,259

36,682

56,591

25,259

117,695

134,666

455,008

586,109

112,654
112,654

83,919
196,573

63,207
259,780

2,672

6,378

11,005

16,977

7,578

35,308

40,400

136,502

253,767

6,234
253,547

14,881
238,665

23,553
10,176
3,053
7,123
245,788

25,677
220,111

39,614
180,497

17,681
162,816

82,386
80,430

94,266

318,506

13,836

332,342

332,342
1,604,685

Interest payment
EBIT
Taxation
Net income
Retain Earning

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Baan Nhom Whan

Income Statement 2011
Description

Dec

Total

488,395

1,379,365

7,235,291

1,479

1,023

1,351

16,923

297,779

206,574

272,595

757,280

3,994,292

259,149

299,060

208,054

273,618

758,631

4,011,215

755

1,281

1,479

1,023

1,351

3,762

18,547

200

200

200

200

200

200

200

2,400

156,614

170,802

152,906

258,068

297,780

207,230

272,468

755,069

3,995,068

276,899

124,765

132,025

119,101

208,210

240,180

159,247

215,928

624,296

3,240,224

53,592

72,172

44,043

45,130

43,862

61,802

55,996

48,308

53,816

208,627

901,429

66,809

67,752

65,795

68,895

65,795

67,800

66,900

67,800

65,803

68,928

805,649

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

1,265,479

771,755

485,692

617,676

281,379

302,827

272,007

466,278

537,961

366,477

2,138

3,454

805

1,320

1,698

775

845

755

1,281

Purchasing goods
Goods available for
sale

693,130

422,795

266,011

340,955

155,491

170,672

152,616

258,394

695,267

426,249

266,817

342,275

157,189

171,446

153,461

Ending inventory
Other cost of goods
sold
Total cost of goods
sold

3,454

805

1,320

1,698

775

845

200

200

200

200

200

692,013

425,644

265,697

340,777

Gross Margin

573,466

346,111

219,996

Selling expenses
Administration
expense

135,070

79,010

65,683

67,687

Sales
Cost of good sold
Beginning
Inventory

Jan

178

Baan Nhom Whan

Net operating
income

372,713

199,415

99,595

136,975

14,926

18,000

9,443

78,607

117,284

43,139

96,309

346,740

1,533,146

Depreciation

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

350,569

Interest Payment

21,370

21,043

20,711

20,375

17,532

233,892

87,386

30,404

69,438

49,192

299,994

948,684

96,639

44,747

14,901

26,216

9,121

20,831

14,757

89,998

296,339

Net income

225,490

104,411

34,769

61,170

39,113

21,283

48,607

18,270
4,345
1,303
3,041

17,903

49,670

19,342
39,113

18,632

149,158

19,691
30,905
9,272
21,634

18,989

322,129

20,035
34,323
10,297
24,026

34,434

209,996

652,345

Retain Earning

557,832

662,243

697,012

758,182

734,156

712,522

173,409

194,692

243,299

240,258

274,692

484,687

5,732,983

EBIT
Taxation

179

Baan Nhom Whan

Income Statement 2012
Description

Dec

Total

576,913

2,421,431

10,524,060

968

1,359

1,619

26,061

195,987

275,186

327,117

1,324,778

5,810,037

403,413

197,980

276,154

328,476

1,326,397

5,836,098

1,228

1,993

968

1,359

1,619

6,582

28,882

200

200

200

200

200

200

200

2,400

195,978

196,287

248,348

401,620

197,212

274,996

327,057

1,320,014

5,809,616

487,620

153,864

154,529

192,127

322,406

156,527

212,258

249,856

1,101,416

4,714,444

47,443

101,706

49,713

47,438

51,512

77,751

47,622

53,764

61,988

353,978

1,203,617

66,957

67,903

66,673

69,773

66,673

68,678

67,778

68,678

66,681

69,808

813,263

Feb

Mar

May

Jun

Jul

Aug

Sep

Oct

Nov

2,462,363

914,020

349,842

1,093,338

349,842

350,816

440,476

724,026

353,740

487,254

3,762

6,712

2,498

968

3,018

968

968

1,228

1,993

Purchasing goods
Goods available for
sale

1,347,562

497,181

194,249

607,569

193,728

196,087

248,408

402,184

1,351,323

503,894

196,747

608,537

196,747

197,055

249,377

Ending inventory
Other cost of goods
sold
Total cost of goods
sold

6,712

2,498

968

3,018

968

968

200

200

200

200

200

1,344,811

501,596

195,978

605,718

Gross Margin

1,117,552

412,424

153,864

Selling expenses
Administration
expense

237,208

73,495

65,830

67,833

Sales
Cost of good sold
Beginning
Inventory

Jan

Apr

180

Baan Nhom Whan

Net operting
income

814,514

271,095

39,464

318,011

37,478

37,319

73,943

175,977

41,127

89,817

121,188

677,630

2,697,564

Depreciation

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

350,569

Interest Payment

17,157

16,777

16,002

13,133

12,702

179,708

29,926

132,370

47,045

78,841

635,714

2,167,288

Taxation

230,443

67,531

8,978

39,711

14,113

23,652

190,714

650,186

Net income

537,700

157,573

190,957

20,948

92,659

13,978
2,065
619
1,445

13,558

225,105

15,207
7,102
2,131
4,972

14,393

768,143

15,607
7,343
2,203
5,140

14,803

EBIT

16,392
6,142
1,843
4,299

32,931

55,189

445,000

1,517,101

Retain earning

522,388

679,961

675,662

866,618

861,478

856,507

377,455

470,114

468,669

501,600

556,789

1,001,789

7,839,029

272,795
81,839

181

Baan Nhom Whan

Income Statement 2013
Description

Dec

Total

685,084

2,875,449

12,497,321

1,150

1,613

1,922

33,063

232,735

326,783

388,452

1,573,174

6,895,507

478,746

235,102

327,933

390,065

1,575,096

6,928,571

1,459

2,367

1,150

1,613

1,922

7,816

34,297

200

200

200

200

200

200

200

2,400

232,152

263,965

294,788

476,579

234,152

326,520

388,342

1,567,480

6,896,673

557,004

183,285

205,865

228,276

383,202

185,914

252,094

296,742

1,307,969

5,600,648

50,460

112,202

52,730

52,912

55,311

86,552

50,573

57,966

62,964

414,712

1,346,438

67,853

68,817

66,881

69,981

66,881

68,888

67,988

68,888

66,891

70,027

818,535

Jan

Feb

May

Jun

Jul

Aug

Sep

Oct

Nov

2,924,056

1,085,398

415,437

1,245,104

415,437

469,830

523,065

859,781

420,066

578,614

6,582

7,971

2,966

1,150

3,430

1,150

1,304

1,459

2,367

Purchasing goods
Goods available
for sale

1,598,114

590,403

230,046

690,180

229,672

263,919

294,743

477,287

1,604,697

598,374

233,012

691,329

233,102

265,069

296,047

Ending inventory
Other cost of
goods sold
Total cost of
goods sold

7,971

2,966

1,150

3,430

1,150

1,304

200

200

200

200

200

1,596,926

595,608

232,062

688,100

Gross Margin

1,327,130

489,791

183,375

Selling expenses
Administration
expense

268,878

81,178

66,716

68,721

Sales
Cost of good sold
Beginning
Inventory

Mar

Apr

182

Baan Nhom Whan

Net operting
income

991,536

339,891

65,061

375,985

63,674

82,971

106,084

227,762

67,352

125,240

166,887

823,231

3,435,675

Depreciation

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

269,862

Interest Payment

12,266

11,825

11,378

10,925

10,467

10,003

9,534

9,058

8,576

8,089

7,595

7,095

116,812

EBIT

956,781

305,578

31,195

342,571

30,718

50,480

74,062

196,216

36,288

94,663

136,803

793,647

3,049,001

Taxation

287,034

91,673

9,358

102,771

9,215

15,144

22,219

58,865

10,886

28,399

41,041

238,094

914,700

Net income

669,747

213,905

21,836

239,800

21,503

35,336

51,843

137,351

25,401

66,264

95,762

555,553

2,134,301

1,171,535

1,385,440

1,407,276

1,647,076

1,668,579

1,703,915

1,255,758

1,393,109

1,418,511

1,484,774

1,580,537

2,136,089

18,252,601

Retain earning

183

Baan Nhom Whan

Income Statement 2014
Description

Dec

Total

829,313

3,480,807

15,128,336

1,392

1,953

2,327

39,872

281,732

395,580

470,231

1,904,368

8,349,519

579,906

284,597

396,972

472,184

1,906,695

8,389,391

1,766

2,865

1,392

1,953

2,327

9,462

41,518

200

200

200

200

200

200

200

2,400

356,469

282,075

356,913

577,241

283,405

395,219

470,057

1,897,433

8,350,273

646,994

275,313

222,224

276,271

463,547

225,095

305,209

359,256

1,583,373

6,778,063

54,483

126,448

62,782

54,398

62,896

101,628

54,641

63,570

69,598

494,156

1,553,195

68,069

69,036

67,105

70,205

67,105

69,112

68,212

69,112

67,115

70,254

821,187

Jan

Feb

3,539,647

1,313,903

502,898

7,816

9,649

Purchasing goods
Goods available
for sale

1,934,711

Ending inventory
Other cost of
goods sold
Total cost of
goods sold
Gross Margin

Sales
Cost of good sold
Beginning
Inventory

Selling expenses
Administration
expense

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

1,442,788

631,783

504,299

633,184

1,040,787

508,501

700,428

3,590

1,392

3,965

1,766

1,392

1,766

2,865

714,698

279,233

798,168

354,071

281,501

357,087

578,140

1,942,527

724,347

282,823

799,559

358,035

283,267

358,479

9,649

3,590

1,392

3,965

1,766

1,392

200

200

200

200

200

1,933,079

720,957

281,632

795,795

1,606,568

592,946

221,266

316,705

91,890

66,929

68,934

184

Baan Nhom Whan

Net operating
income

1,222,934

432,123

98,714

451,509

145,427

97,621

146,270

292,807

102,243

172,527

222,543

1,018,964

4,403,681

Depreciation

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

269,862

6,589

6,077

5,558

5,033

4,501

3,963

3,417

2,865

2,306

1,741

1,168

587

43,806

1,193,856

403,557

70,668

423,987

118,437

71,170

120,364

267,453

77,448

148,298

198,887

995,888

4,090,013

Taxation

358,157

121,067

21,200

127,196

35,531

21,351

36,109

80,236

23,234

44,489

59,666

298,766

1,227,004

Net income

835,699

282,490

49,467

296,791

82,906

49,819

84,255

187,217

54,213

103,809

139,221

697,122

2,863,009

2,471,789

2,754,279

2,803,746

3,100,537

3,183,443

3,233,262

2,817,517

3,004,734

3,058,947

3,162,756

3,301,977

3,999,098

36,892,086

Interest Payment
EBIT

Retain earning
IRR

NPV
Payback
period
2.20*12 =

26%
732,878
2.20
26.42

26.42-24 =
2.42
Payback period 2 years and 3
months

185

Baan Nhom Whan

Time interest earned ratio

Interest payment = 47,580

First year Time interest earned ratio = 12

Times

Second year Time interest earned ratio = 20

Times

Third year Time interest earned ratio = 46

Times

Fourth year Time interest earned ratio = 64

Times

Ffth year Time interest earned ratio = 86

Times

So, Baan Nhom Whan has ability for paying interest in
gradually.

186

Baan Nhom Whan

Profit margin

Profit margin of first year
=
Profit margin of Second year =
Profit margin of Third year =
Profit margin of fourth year =
Profit margin of fifth year =

6%
9%

As you can see, the profit margin of Baan Nhom Whan
will increase, it means that we can get the reture to
sales increse.

14%
17%
19%

187

Baan Nhom Whan

Cost increase 10%
Income Statement 2010
Description

Dec

Total

704,350

1,189,413

5,937,195

1,680

1,932

2,026

13,919

338,391

389,555

408,113

449,142

3,249,924

313,262

339,940

391,235

410,045

451,167

3,263,842

1,345

1,549

1,680

1,932

2,026

2,230

16,148

200

200

200

200

200

200

200

2,400

251,363

274,894

270,726

311,914

338,460

389,503

408,220

449,138

3,250,094

178,081

178,926

155,943

194,640

230,179

188,297

280,865

296,130

740,276

2,687,101

59,854

50,993

51,019

52,757

68,564

55,481

62,287

63,750

182,878

792,853

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

169,240

177,045

211,027

420,409

430,289

430,837

465,366

542,093

526,757

670,369

-

498

511

551

1,208

1,251

1,369

1,345

1,549

Purchasing goods
Goods available for
sale

100,403

102,494

110,601

242,785

251,206

274,812

270,502

311,918

100,403

102,992

111,112

243,336

252,414

276,063

271,871

Ending inventory
Other cost of goods
sold
Total cost of goods
sold

498

511

551

1,208

1,251

1,369

200

200

200

200

200

100,106

102,682

110,761

242,328

Gross Margin

69,134

74,364

100,266

Selling expenses

62,211

42,102

40,957

Sales
Cost of good sold
Beginning
Inventory

Administration
188

Baan Nhom Whan

expense

69,905

66,908

73,528

66,969

65,026

73,751

65,026

67,030

69,880

67,030

65,033

70,032

820,119

Net operating
income

62,982

34,645

14,220

51,258

62,906

31,173

76,857

94,585

62,935

151,548

167,347

487,365

1,074,129

Depreciation

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

350,569

25,000
117,196

24,718
88,577

24,432
67,866

23,850

22,949

22,641

22,329

22,013

21,694

280,573

24,390

42,422

11,081

100,005

116,120

436,458

442,987

88,577
205,773

67,866
273,639

23,553
21,594
6,478
15,116
283,334

23,253

117,196
117,196

24,143
2,099
630
1,469
275,108

7,317

12,727

3,324

30,002

34,836

130,937

214,988

17,073
266,261

29,696
236,565

7,756
228,809

70,004
158,805

81,284
77,521

305,520

227,999
2,163,228

Interest payment
EBIT
Taxation
Net income
Retain Earning

9,843
2,953
6,890
268,218

227,999

189

Baan Nhom Whan

Income Statement 2011
Description

Dec

Total

488,395

1,379,365

7,235,291

1,550

1,072

1,415

17,719

311,959

216,411

285,576

793,341

4,184,496

271,489

313,301

217,961

286,648

794,756

4,202,215

791

1,342

1,550

1,072

1,415

3,941

19,430

200

200

200

200

200

200

200

2,400

164,062

178,926

160,177

270,347

311,951

217,089

285,433

791,015

4,185,185

260,681

117,317

123,901

111,829

195,930

226,010

149,389

202,963

588,350

3,050,106

53,592

72,172

44,043

45,130

43,862

61,802

55,996

48,308

53,816

208,627

901,429

66,809

67,752

65,795

68,895

65,795

67,800

66,900

67,800

65,803

68,928

805,649

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

1,265,479

771,755

485,692

617,676

281,379

302,827

272,007

466,278

537,961

366,477

2,230

3,618

844

1,383

1,778

812

885

791

1,342

Purchasing goods
Goods available for
sale

726,136

442,928

278,679

357,191

162,896

178,799

159,884

270,698

728,365

446,547

279,522

358,574

164,674

179,610

160,768

Ending inventory
Other cost of goods
sold
Total cost of goods
sold

3,618

844

1,383

1,778

812

885

200

200

200

200

200

724,947

445,903

278,339

356,995

Gross Margin

540,532

325,851

207,353

Selling expenses
Administration
expense

135,070

79,010

65,683

67,687

Sales
Cost of good sold
Beginning
Inventory

Jan

190

Baan Nhom Whan

Net operting
income

339,779

179,155

86,952

120,757

7,478

9,876

2,171

66,328

103,113

33,281

83,344

310,794

1,343,028

Depreciation

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

350,569

Interest Payment

21,370

21,043

20,711

20,375

17,532

233,892

71,168

18,125

55,268

18,270
14,203

17,903

37,027

19,342
46,385

18,632

128,899

19,691
39,029

18,989

289,195

20,035
41,771

36,226

264,048

758,567

86,759

38,670

11,108

21,350

79,214

269,987

25,919

49,817

38,687

25,358

184,833

488,581

Retain Earning

430,436

520,665

546,584

596,401

554,630

515,601

12,687
18,096

14,203

10,868

90,229

46,385
30,784

16,580

202,437

39,029

5,437

Net income

41,771

20,591

6,388

31,746

216,580

3,390,742

EBIT
Taxation

191

Baan Nhom Whan

Income Statement 2012
Description

Dec

Total

576,913

2,421,431

10,524,060

1,014

1,423

1,696

27,302

205,320

288,290

342,694

1,387,862

6,086,705

422,623

207,408

289,304

344,117

1,389,558

6,114,008

1,287

2,088

1,014

1,423

1,696

6,896

30,257

200

200

200

200

200

200

200

2,400

205,301

205,624

260,165

420,735

206,594

288,081

342,621

1,382,863

6,086,150

458,785

144,541

145,192

180,311

303,291

147,146

199,173

234,292

1,038,568

4,437,910

47,443

101,706

49,713

47,438

51,512

77,751

47,622

53,764

61,988

353,978

1,203,617

66,957

67,903

66,673

69,773

66,673

68,678

67,778

68,678

66,681

69,808

813,263

Feb

Mar

May

Jun

Jul

Aug

Sep

Oct

Nov

2,462,363

914,020

349,842

1,093,338

349,842

350,816

440,476

724,026

353,740

487,254

3,941

7,032

2,617

1,014

3,162

1,014

1,014

1,287

2,088

Purchasing goods
Goods available for
sale

1,411,731

520,857

203,499

636,500

202,953

205,424

260,237

421,336

1,415,672

527,889

206,115

637,515

206,115

206,439

261,252

Ending inventory
Other cost of goods
sold
Total cost of goods
sold

7,032

2,617

1,014

3,162

1,014

1,014

200

200

200

200

200

1,408,840

525,472

205,301

634,553

Gross Margin

1,053,523

388,548

144,541

Selling expenses
Administration
expense

237,208

73,495

65,830

67,833

Sales
Cost of good sold
Beginning
Inventory

Jan

Apr

192

Baan Nhom Whan

Net operating
income

750,485

247,219

30,141

289,177

28,155

27,982

62,126

156,862

31,746

76,731

105,623

614,782

2,421,030

Depreciation

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

350,569

Interest Payment

17,157

16,777

16,002

13,133

12,702

179,708

18,109

113,255

13,978
11,446

13,558

201,229

15,207
16,440

14,393

704,114

15,607
16,666

14,803

EBIT

16,392
15,464

33,959

63,276

572,866

1,890,754

Taxation

211,234

60,369

5,433

33,977

18,983

171,860

585,231

492,880

79,279

23,772

44,293

401,006

1,305,523

Retain earning

209,460

472,522

12,677
14,801

11,446

10,188

Net income

16,440

64,478

53,031

76,803

121,096

522,102

3,184,457

243,961

140,860

15,464

73,188
170,773

16,666

350,320

334,855

505,628

488,962

193

Baan Nhom Whan

Income Statement 2013
Description
Sales
Cost of good sold
Beginning
Inventory
Purchasing goods
Goods available
for sale

Jan

Feb

Mar

2,924,056

1,085,398

415,437

6,896

8,350

1,674,215

Apr

Dec

Total

685,084

2,875,449

12,497,321

1,204

1,690

2,014

34,637

243,817

342,345

406,949

1,648,087

7,223,865

501,543

246,297

343,549

408,639

1,650,100

7,258,502

1,528

2,480

1,204

1,690

2,014

8,188

35,930

May

Jun

Jul

Aug

Sep

Oct

Nov

1,245,104

415,437

469,830

523,065

859,781

420,066

578,614

3,107

1,204

3,593

1,204

1,366

1,528

2,480

618,517

241,001

723,045

240,609

276,487

308,778

500,015

1,681,111

626,868

244,108

724,250

244,202

277,691

310,145

8,350

3,107

1,204

3,593

1,204

1,366

Ending inventory
Other cost of
goods sold
Total cost of goods
sold

200

200

200

200

200

200

200

200

200

200

200

200

2,400

1,672,960

623,960

243,104

720,857

243,197

276,525

308,816

499,263

245,293

342,059

406,825

1,642,112

7,224,972

Gross Margin

1,251,095

461,438

172,334

524,247

172,240

193,305

214,248

360,518

174,773

236,555

278,259

1,233,337

5,272,349

Selling expenses
Administration
expense

268,878

81,178

50,460

112,202

52,730

52,912

55,311

86,552

50,573

57,966

62,964

414,712

1,346,438

66,716

68,721

67,853

68,817

66,881

69,981

66,881

68,888

67,988

68,888

66,891

70,027

818,535

194

Baan Nhom Whan

Net operting
income

915,501

311,539

54,020

343,228

52,629

70,411

92,056

205,078

56,212

109,701

148,404

748,598

3,107,376

Depreciation

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

269,862

Interest Payment

12,266

11,825

11,378

10,925

10,467

10,003

9,534

9,058

8,576

8,089

7,595

7,095

116,812

EBIT

880,746

277,225

20,154

309,814

19,673

37,920

60,034

173,531

25,147

79,124

118,320

719,014

2,720,702

Taxation

264,224

83,168

6,046

92,944

5,902

11,376

18,010

52,059

7,544

23,737

35,496

215,704

816,211

Net income

616,522

194,058

14,108

216,870

13,771

26,544

42,024

121,472

17,603

55,386

82,824

503,310

1,904,492

Retain earning

638,625

832,683

846,790

1,063,660

1,077,431

1,103,975

645,999

767,470

785,073

840,460

923,284

1,426,594

10,952,044

195

Baan Nhom Whan

Income Statement 2014
Description

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Total

Sales
Cost of good
sold
Beginning
Inventory
Purchasing
goods
Goods
available for
sale
Ending
inventory
Other cost of
goods sold
Total cost of
goods sold

3,539,647

1,313,903

502,898

1,442,788

631,783

504,299

633,184

1,040,787

508,501

700,428

829,313

3,480,807

15,128,336

8,188

10,108

3,761

1,458

4,153

1,850

1,458

1,850

3,002

1,458

2,046

2,438

41,771

2,026,840

748,732

292,529

836,176

370,931

294,906

374,091

605,671

295,147

414,417

492,623

1,995,052

8,747,115

2,035,029

758,840

296,291

837,634

375,085

296,755

375,549

607,520

298,149

415,875

494,669

1,997,490

8,788,886

10,108

3,761

1,458

4,153

1,850

1,458

1,850

3,002

1,458

2,046

2,438

9,912

43,495

200

200

200

200

200

200

200

200

200

200

200

200

2,400

2,025,120

755,278

295,033

833,680

373,435

295,498

373,899

604,719

296,891

414,029

492,431

1,987,778

8,747,791

Gross Margin
Selling
expenses

1,514,526

558,625

207,865

609,108

258,348

208,801

259,284

436,069

211,609

286,398

336,882

1,493,029

6,380,545

316,705

91,890

54,483

126,448

62,782

54,398

62,896

101,628

54,641

63,570

69,598

494,156

1,553,195

196

Baan Nhom Whan

Administratio
n expense
Net operating
income

66,929

68,934

68,069

69,036

67,105

70,205

67,105

69,112

68,212

69,112

67,115

70,254

821,187

1,130,892

397,801

85,313

413,623

128,461

84,198

129,283

265,329

88,757

153,717

200,169

928,619

4,006,163

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

269,862

6,589

6,077

5,558

5,033

4,501

3,963

3,417

2,865

2,306

1,741

1,168

587

43,806

1,101,814

369,236

57,266

386,102

101,472

57,747

103,377

239,975

63,962

129,488

176,512

905,544

3,692,495

Taxation

330,544

110,771

17,180

115,831

30,442

17,324

31,013

71,993

19,188

38,846

52,954

271,663

1,107,749

Net income
Retain
earning

771,270

258,465

40,086

270,271

71,030

40,423

72,364

167,983

44,773

90,642

123,559

633,880

2,584,747

1,697,864

1,956,329

1,996,415

2,266,687

2,337,717

2,378,140

1,950,504

2,118,487

2,163,260

2,253,901

2,377,460

3,011,341

26,508,104

Depreciation
Interest
Payment
EBIT

IRR
NPV
Payback
period

15%
29,949
2.91

2.91*12 =
34.93
34.93-24 =
10.93
Payback period 3 years and 1
months

197

Baan Nhom Whan

Time interest earned ratio

Interest payment = 47,580

First year Time interest earned ratio = 9

Times

Second year Time interest earned ratio = 16

Times

Third year Time interest earned ratio = 40

Times

Fourth year Time interest earned ratio = 57

Times

Ffth year Time interest earned ratio = 78

Times

So, Baan Nhom Whan has ability for paying interest in
gradually.

198

Baan Nhom Whan

Profit margin

Profit margin of first year
=
Profit margin of Second year =
Profit margin of Third year =
Profit margin of fourth year =
Profit margin of fifth year =

4%
7%

As you can see, the profit margin of Baan Nhom Whan
will increase; it means that we can get the return to
sales increase.

12%
15%
17%

199

Baan Nhom Whan

Cost increase 15%
Income Statement 2010
Description

Dec

Total

704,350

1,189,413

5,937,195

1,750

2,020

2,118

14,538

352,569

407,262

426,664

467,692

3,393,138

327,502

354,188

409,013

428,684

469,810

3,407,676

1,406

1,619

1,750

2,020

2,118

2,322

16,860

200

200

200

200

200

200

200

2,400

262,780

286,313

283,017

326,083

352,638

407,193

426,766

467,688

3,393,216

167,077

167,509

144,524

182,349

216,011

174,119

263,176

277,584

721,725

2,543,979

59,854

50,993

51,019

52,757

68,564

55,481

62,287

63,750

182,878

792,853

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

169,240

177,045

211,027

420,409

430,289

430,837

465,366

542,093

526,757

670,369

Beginning Inventory

-

520

534

574

1,263

1,308

1,426

1,406

1,619

Purchasing goods
Goods available for
sale

104,967

107,153

115,260

253,821

262,625

286,230

282,797

326,096

104,967

107,674

115,794

254,395

263,888

287,539

284,223

Ending inventory
Other cost of goods
sold
Total cost of goods
sold

520

534

574

1,263

1,308

1,426

200

200

200

200

200

104,647

107,340

115,420

253,332

Gross Margin

64,593

69,706

95,607

Selling expenses

62,211

42,102

40,957

Sales
Cost of good sold

Administration
200

Baan Nhom Whan

expense

69,905

66,908

73,528

66,969

65,026

73,751

65,026

67,030

69,880

67,030

65,033

70,032

820,119

Net operting income

67,523

39,304

18,879

40,254

51,490

19,755

64,566

80,416

48,757

133,858

148,801

468,815

931,007

Depreciation

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

350,569

25,000
121,737

24,718
93,235

24,432
72,525

22,013

21,694

280,573

12,099

28,253

82,315

97,573

417,907

299,865

3,630

8,476

24,695

29,272

125,372

176,209

8,469
312,410

19,777
292,633

22,641
3,097
929
2,168
294,801

22,329

72,525
287,497

23,553
33,013
9,904
23,109
320,879

22,949

93,235
214,972

23,850
1,574
472
1,102
297,771

23,253

121,737
121,737

24,143
13,103
3,931
9,172
296,669

57,621
237,180

68,301
168,879

292,535

123,656
2,721,771

Interest payment
EBIT
Taxation
Net income
Retain Earning

123,656

201

Baan Nhom Whan

Income Statement 2011
Description

Dec

Total

488,395

1,379,365

7,235,291

1,620

1,121

1,479

18,516

326,139

226,248

298,556

829,402

4,374,700

283,830

327,542

227,868

299,677

830,881

4,393,216

827

1,403

1,620

1,121

1,479

4,120

20,314

200

200

200

200

200

200

200

2,400

171,511

187,050

167,449

282,627

326,121

226,947

298,398

826,961

4,375,302

244,463

109,868

115,777

104,557

183,651

211,839

139,530

189,998

552,404

2,859,989

53,592

72,172

44,043

45,130

43,862

61,802

55,996

48,308

53,816

208,627

901,429

66,809

67,752

65,795

68,895

65,795

67,800

66,900

67,800

65,803

68,928

805,649

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

1,265,479

771,755

485,692

617,676

281,379

302,827

272,007

466,278

537,961

366,477

Beginning Inventory

2,322

3,783

882

1,446

1,859

848

925

827

1,403

Purchasing goods
Goods available for
sale

759,142

463,061

291,346

373,427

170,300

186,926

167,151

283,003

761,464

466,844

292,228

374,872

172,159

187,775

168,076

Ending inventory
Other cost of goods
sold
Total cost of goods
sold

3,783

882

1,446

1,859

848

925

200

200

200

200

200

757,881

466,162

290,982

373,213

Gross Margin

507,599

305,592

194,710

Selling expenses
Administration
expense

135,070

79,010

65,683

67,687

Sales

Jan

Cost of good sold

202

Baan Nhom Whan

306,846

158,896

74,309

104,539

29

1,752

5,100

Depreciation

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

350,569

Interest Payment

21,370

21,043

20,711

20,375

17,532

233,892

54,950

5,845

41,097

23,261

228,101

568,450

76,878

32,592

7,315

16,485

6,978

68,430

215,544

76,048

17,069

38,465

303,039

379,087

396,156

434,621

385,401

338,248

4,092
211,316

28,768
182,548

16,283
183,108

159,671
23,437

352,906

Retain Earning

53,656
215,408

12,329

179,383

47,153

1,754

Net income

49,220

18,270
24,062
7,219
16,843
199,391

17,903

24,385

19,342
53,656

18,632

108,639

19,691
47,153

18,989

256,261

20,035
49,220

Net operting income

EBIT
Taxation

54,048

88,943

23,422

70,379

274,848

1,152,911

1,221,343

203

Baan Nhom Whan

Income Statement 2012
Description

Dec

Total

576,913

2,421,431

10,524,060

1,060

1,488

1,773

28,543

214,653

301,394

358,271

1,450,947

6,363,374

441,833

216,836

302,455

359,759

1,452,720

6,391,917

1,345

2,183

1,060

1,488

1,773

7,209

31,632

200

200

200

200

200

200

200

2,400

214,624

214,962

271,981

439,850

215,975

301,167

358,186

1,445,711

6,362,684

429,951

135,218

135,855

168,494

284,176

137,764

186,087

218,727

975,720

4,161,376

47,443

101,706

49,713

47,438

51,512

77,751

47,622

53,764

61,988

353,978

1,203,617

66,957

67,903

66,673

69,773

66,673

68,678

67,778

68,678

66,681

69,808

813,263

Feb

Mar

May

Jun

Jul

Aug

Sep

Oct

Nov

2,462,363

914,020

349,842

1,093,338

349,842

350,816

440,476

724,026

353,740

487,254

Beginning Inventory

4,120

7,352

2,736

1,060

3,306

1,060

1,060

1,345

2,183

Purchasing goods
Goods available for
sale

1,475,901

544,532

212,749

665,432

212,179

214,762

272,066

440,488

1,480,021

551,884

215,484

666,493

215,484

215,822

273,127

Ending inventory
Other cost of goods
sold
Total cost of goods
sold

7,352

2,736

1,060

3,306

1,060

1,060

200

200

200

200

200

1,472,869

549,348

214,624

663,387

Gross Margin

989,493

364,672

135,218

Selling expenses
Administration
expense

237,208

73,495

65,830

67,833

Sales

Jan

Apr

Cost of good sold

204

Baan Nhom Whan

Net operting income

686,456

223,343

20,818

260,342

18,832

18,644

50,310

137,747

22,364

63,646

90,059

551,934

2,144,496

Depreciation

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

350,569

Interest Payment

17,157

16,777

16,002

13,133

12,702

179,708

6,293

94,140

13,978
20,828

13,558

177,353

15,207
25,777

14,393

640,085

15,607
25,989

14,803

EBIT

16,392
24,787

20,874

47,712

510,018

1,614,220

Taxation

192,026

53,206

1,888

28,242

14,314

153,005

513,480

448,060
75,378

65,898
306,892

14,612
313,108

33,398
279,710

357,012

122,805

4,405
372,790

20,828
327,720

6,262

Net income

25,777

1,100,739
1,079,589

Retain earning

215,127

124,147

24,787

64,538
150,589

25,989

48,769

23,982

174,571

148,582

77,302

205

Baan Nhom Whan

Income Statement 2013
Description

Dec

Total

685,084

2,875,449

12,497,321

1,259

1,767

2,105

36,212

254,900

357,906

425,447

1,723,000

7,552,222

524,340

257,492

359,165

427,214

1,725,105

7,588,434

1,598

2,592

1,259

1,767

2,105

8,561

37,564

200

200

200

200

200

200

200

2,400

254,243

289,085

322,844

521,948

256,433

357,598

425,308

1,716,744

7,553,271

491,490

161,195

180,745

200,220

337,833

163,632

221,016

259,776

1,158,705

4,944,050

50,460

112,202

52,730

52,912

55,311

86,552

50,573

57,966

62,964

414,712

1,346,438

67,853

68,817

66,881

69,981

66,881

68,888

67,988

68,888

66,891

70,027

818,535

Jan

Feb

May

Jun

Jul

Aug

Sep

Oct

Nov

2,924,056

1,085,398

415,437

1,245,104

415,437

469,830

523,065

859,781

420,066

578,614

Beginning Inventory

7,209

8,730

3,249

1,259

3,756

1,259

1,428

1,598

2,592

Purchasing goods
Goods available for
sale

1,750,316

646,632

251,955

755,911

251,545

289,054

322,814

522,743

1,757,525

655,362

255,204

757,170

255,302

290,313

324,242

Ending inventory
Other cost of goods
sold
Total cost of goods
sold

8,730

3,249

1,259

3,756

1,259

1,428

200

200

200

200

200

1,748,995

652,313

254,145

753,614

Gross Margin

1,175,061

433,085

161,293

Selling expenses
Administration
expense

268,878

81,178

66,716

68,721

Sales

Mar

Apr

Cost of good sold

206

Baan Nhom Whan

Net operting income

839,467

283,186

42,979

310,471

41,583

57,851

78,028

182,393

45,071

94,162

129,921

673,966

2,779,078

Depreciation

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

269,862

Interest Payment

12,266

11,825

11,378

10,925

10,467

10,003

9,534

9,058

8,576

8,089

7,595

7,095

116,812

EBIT

804,712

248,872

9,113

277,057

8,628

25,359

46,006

150,847

14,006

63,584

99,837

644,382

2,392,403

Taxation

241,414

74,662

2,734

83,117

2,588

7,608

13,802

45,254

4,202

19,075

29,951

193,315

717,721

Net income

563,298

174,211

6,379

193,940

6,039

17,752

32,204

105,593

9,804

44,509

69,886

451,067

1,674,682

Retain earning

140,600

314,811

321,190

515,130

521,169

538,921

71,125

176,717

186,522

231,031

300,917

751,984

4,070,118

207

Baan Nhom Whan

Income Statement 2014
Description

Dec

Total

829,313

3,480,807

15,128,336

1,524

2,139

2,549

43,669

308,563

433,254

515,015

2,085,736

9,144,711

635,135

311,701

434,778

517,154

2,088,285

9,188,381

1,934

3,138

1,524

2,139

2,549

10,363

45,472

200

200

200

200

200

200

200

2,400

390,400

308,920

390,886

632,197

310,377

432,840

514,805

2,078,122

9,145,309

571,223

241,383

195,378

242,298

408,590

198,124

267,588

314,508

1,402,685

5,983,027

54,483

126,448

62,782

54,398

62,896

101,628

54,641

63,570

69,598

494,156

1,553,195

68,069

69,036

67,105

70,205

67,105

69,112

68,212

69,112

67,115

70,254

821,187

Jan

Feb

3,539,647

1,313,903

502,898

Beginning Inventory

8,561

10,568

Purchasing goods
Goods available for
sale

2,118,969

Ending inventory
Other cost of goods
sold
Total cost of goods
sold
Gross Margin

Sales

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

1,442,788

631,783

504,299

633,184

1,040,787

508,501

700,428

3,932

1,524

4,342

1,934

1,524

1,934

3,138

782,765

305,826

874,184

387,792

308,310

391,095

633,201

2,127,530

793,333

309,759

875,708

392,134

310,244

392,620

10,568

3,932

1,524

4,342

1,934

1,524

200

200

200

200

200

2,117,162

789,600

308,435

871,566

1,422,484

524,303

194,463

316,705

91,890

66,929

68,934

Cost of good sold

Selling expenses
Administration
expense

208

Baan Nhom Whan

Net operting income

1,038,850

363,479

71,911

375,738

111,496

70,776

112,297

237,851

75,271

134,907

177,794

838,275

3,608,646

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

269,862

6,589

6,077

5,558

5,033

4,501

3,963

3,417

2,865

2,306

1,741

1,168

587

43,806

1,009,772

334,914

43,865

348,216

84,507

44,325

86,391

212,497

50,476

110,677

154,138

815,199

3,294,977

Taxation

302,932

100,474

13,159

104,465

25,352

13,297

25,917

63,749

15,143

33,203

46,242

244,560

988,493

Net income

706,841

234,440

30,705

243,752

59,155

31,027

60,474

148,748

35,333

77,474

107,897

570,639

2,306,484

Retain earning

958,825

1,193,265

1,223,970

1,467,722

1,526,876

1,557,904

1,118,377

1,267,125

1,302,458

1,379,932

1,487,829

2,058,469

16,542,752

Depreciation
Interest Payment
EBIT

IRR
NPV
Payback
period
4.23*12 =

4%
650,626
4.23
50.79

50.79-48 =
2.79
Payback period 4 years and 4
months

209

Baan Nhom Whan

Time interest earned ratio

Interest payment = 47,580

First year Time interest earned ratio = 6

Times

Second year Time interest earned ratio = 12

Times

Third year Time interest earned ratio = 34

Times

Fourth year Time interest earned ratio = 50

Times

Ffth year Time interest earned ratio = 69

Times

So, Baan Nhom Whan has ability for paying interest in
gradually.

210

Baan Nhom Whan

Profit margin

Profit margin of first year
=
Profit margin of Second year =
Profit margin of Third year =
Profit margin of fourth year =
Profit margin of fifth year =

2%
5%

As you can see, the profit margin of Baan Nhom Whan
will increase, it means that we can get the reture to
sales increse.

10%
13%
15%

211

Baan Nhom Whan

Interest rate increase 17%
Income Statement 2010
Description

Dec

Total

704,350

1,189,413

5,937,195

1,539

1,756

1,841

12,680

310,035

354,141

371,012

412,041

2,963,496

284,784

311,443

355,681

372,769

413,882

2,976,175

1,223

1,408

1,539

1,756

1,841

2,046

14,725

200

200

200

200

200

200

200

2,400

228,530

252,057

246,143

283,576

310,104

354,124

371,127

412,036

2,963,850

200,089

201,759

178,780

219,223

258,517

216,653

316,245

333,223

777,377

2,973,345

59,854

50,993

51,019

52,757

68,564

55,481

62,287

63,750

182,878

792,853

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

169,240

177,045

211,027

420,409

430,289

430,837

465,366

542,093

526,757

670,369

Beginning Inventory

-

452

464

505

1,098

1,138

1,255

1,223

1,408

Purchasing goods
Goods available for
sale

91,276

93,177

101,284

220,714

228,369

251,975

245,911

283,561

91,276

93,629

101,748

221,218

229,468

253,113

247,166

Ending inventory
Other cost of goods
sold
Total cost of goods
sold

452

464

505

1,098

1,138

1,255

200

200

200

200

200

91,023

93,365

101,443

220,320

Gross Margin

78,217

83,680

109,583

Selling expenses

62,211

42,102

40,957

Sales
Cost of good sold

Administration
212

Baan Nhom Whan

expense

69,905

66,908

73,528

66,969

65,026

73,751

65,026

67,030

69,880

67,030

65,033

70,032

820,119

Net operating income

53,899

25,329

4,902

73,266

85,739

54,010

101,440

122,923

91,292

186,927

204,440

524,467

1,360,373

Depreciation

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

350,569

28,333
111,447

28,031
82,573

27,724
61,840

27,412

27,096

26,451

26,122

25,788

25,449

25,105

24,757

319,043

16,640

29,429

45,775

67,587

36,290

132,264

150,121

470,496

690,761

111,447
111,447

82,573
194,020

61,840
255,860

4,992

8,829

13,732

20,276

10,887

39,679

45,036

141,149

283,986

11,648
244,212

20,600
223,612

26,776
1,980
594
1,386
224,998

32,042
192,956

47,311
145,645

25,403
120,242

92,585
27,657

105,084

329,347

77,428

406,775

406,775
1,256,446

Interest payment
EBIT
Taxation
Net income
Retain Earning

213

Baan Nhom Whan

Income Statement 2011
Description

Dec

Total

488,395

1,379,365

7,235,291

1,409

975

1,286

16,127

283,599

196,737

259,614

721,219

3,804,087

246,808

284,819

198,146

260,589

722,505

3,820,214

719

1,220

1,409

975

1,286

3,582

17,664

200

200

200

200

200

200

200

2,400

149,166

162,678

145,634

245,788

283,610

197,372

259,502

719,123

3,804,950

293,117

132,213

140,149

126,373

220,489

254,351

169,106

228,893

660,242

3,430,341

53,592

72,172

44,043

45,130

43,862

61,802

55,996

48,308

53,816

208,627

901,429

66,809

67,752

65,795

68,895

65,795

67,800

66,900

67,800

65,803

68,928

805,649

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

1,265,479

771,755

485,692

617,676

281,379

302,827

272,007

466,278

537,961

366,477

Beginning Inventory

2,046

3,290

767

1,257

1,617

738

804

719

1,220

Purchasing goods
Goods available for
sale

660,123

402,662

253,344

324,719

148,087

162,544

145,349

246,089

662,169

405,952

254,111

325,976

149,704

163,282

146,153

Ending inventory
Other cost of goods
sold
Total cost of goods
sold

3,290

767

1,257

1,617

738

804

200

200

200

200

200

659,079

405,385

253,054

324,559

Gross Margin

606,400

366,370

232,638

Selling expenses
Administration
expense

135,070

79,010

65,683

67,687

Sales

Jan

Cost of good sold

214

Baan Nhom Whan

Net operating income

405,647

219,674

112,238

153,193

22,374

26,124

16,715

90,887

131,454

52,998

109,274

382,686

1,723,263

Depreciation

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

350,569

Interest Payment

24,403

24,045

23,681

23,313

20,988

20,581

20,169

268,028

166,415

59,342

100,666

22,175
34,674

21,389

352,030

22,560
25,650

21,785

EBIT

22,939
29,779

39,888

80,851

2,795

59,479

333,303

1,104,666

Taxation

105,609

49,924

17,803

30,200

839

17,844

99,991

358,431

116,490

41,540

70,466

34,674

24,255

246,421

25,650

11,966

Net income

29,779

27,921

56,596

1,957

41,635

233,312

746,236

Retain Earning

653,195

769,686

811,225

881,692

851,913

826,263

291,589

319,510

376,106

378,063

419,698

653,010

7,231,951

215

Baan Nhom Whan

Income Statement 2012
Description

Dec

Total

576,913

2,421,431

10,524,060

922

1,294

1,542

24,820

186,654

262,082

311,540

1,261,693

5,533,368

384,203

188,553

263,004

312,834

1,263,235

5,558,189

1,170

1,898

922

1,294

1,542

6,269

27,507

200

200

200

200

200

200

200

2,400

186,656

186,949

236,532

382,504

187,831

261,910

311,492

1,257,166

5,533,082

516,454

163,186

163,867

203,944

341,522

165,909

225,344

265,421

1,164,265

4,990,978

47,443

101,706

49,713

47,438

51,512

77,751

47,622

53,764

61,988

353,978

1,203,617

66,957

67,903

66,673

69,773

66,673

68,678

67,778

68,678

66,681

69,808

813,263

Feb

Mar

May

Jun

Jul

Aug

Sep

Oct

Nov

2,462,363

914,020

349,842

1,093,338

349,842

350,816

440,476

724,026

353,740

487,254

Beginning Inventory

3,582

6,393

2,379

922

2,875

922

922

1,170

1,898

Purchasing goods
Goods available for
sale

1,283,392

473,506

184,999

578,637

184,503

186,749

236,579

383,033

1,286,975

479,899

187,378

579,559

187,378

187,671

237,501

Ending inventory
Other cost of goods
sold
Total cost of goods
sold

6,393

2,379

922

2,875

922

922

200

200

200

200

200

1,280,782

477,720

186,656

576,884

Gross Margin

1,181,581

436,300

163,186

Selling expenses
Administration
expense

237,208

73,495

65,830

67,833

Sales

Jan

Apr

Cost of good sold

216

Baan Nhom Whan

Net operating income

878,543

294,971

48,787

346,845

46,801

46,657

85,759

195,092

50,509

102,902

136,752

740,479

2,974,098

Depreciation

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

350,569

Interest Payment

19,750

19,326

18,896

18,459

16,651

16,182

15,707

15,226

14,737

207,632

829,579

246,431

677

299,172

39,433

149,228

5,113

57,981

92,313

696,527

2,415,898

Taxation

248,874

73,929

203

89,752

11,830

44,768

1,534

17,394

27,694

208,958

724,769

Net income

580,705

172,502

474

209,420

17,568
125
38
88

17,112

EBIT

18,017
430
129
301

27,603

104,459

3,579

40,587

64,619

487,569

1,691,128

Retain earning

733,715

906,217

906,691

1,116,112

1,115,811

1,115,723

643,326

747,785

751,364

791,951

856,570

1,344,139

11,029,404

217

Baan Nhom Whan

Income Statement 2013
Description

Dec

Total

685,084

2,875,449

12,497,321

1,095

1,536

1,831

31,489

221,652

311,222

369,954

1,498,261

6,567,150

455,948

223,906

312,317

371,490

1,500,091

6,598,639

1,389

2,254

1,095

1,536

1,831

7,444

32,664

200

200

200

200

200

200

200

2,400

221,107

251,404

280,760

453,894

223,012

310,981

369,860

1,492,847

6,568,375

589,761

194,331

218,425

242,304

405,887

197,054

267,633

315,225

1,382,602

5,928,947

50,460

112,202

52,730

52,912

55,311

86,552

50,573

57,966

62,964

414,712

1,346,438

67,853

68,817

66,881

69,981

66,881

68,888

67,988

68,888

66,891

70,027

818,535

Jan

Feb

May

Jun

Jul

Aug

Sep

Oct

Nov

2,924,056

1,085,398

415,437

1,245,104

415,437

469,830

523,065

859,781

420,066

578,614

Beginning Inventory

6,269

7,591

2,825

1,095

3,266

1,095

1,242

1,389

2,254

Purchasing goods
Goods available for
sale

1,522,014

562,289

219,091

657,314

218,735

251,352

280,708

454,559

1,528,282

569,880

221,916

658,409

222,002

252,446

281,950

Ending inventory
Other cost of goods
sold
Total cost of goods
sold

7,591

2,825

1,095

3,266

1,095

1,242

200

200

200

200

200

1,520,891

567,255

221,021

655,343

Gross Margin

1,403,165

518,143

194,416

Selling expenses
Administration
expense

268,878

81,178

66,716

68,721

Sales

Mar

Apr

Cost of good sold

218

Baan Nhom Whan

Net operating income

1,067,570

368,244

76,102

408,742

74,719

95,532

120,112

250,447

78,493

140,779

185,370

897,863

3,763,974

Depreciation

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

269,862

Interest Payment

14,242

13,740

13,230

12,713

12,189

11,658

11,119

10,572

10,018

9,456

8,885

8,307

136,129

1,030,840

332,016

40,384

373,540

40,041

61,385

86,505

217,386

45,987

108,835

153,996

867,067

3,357,983

Taxation

309,252

99,605

12,115

112,062

12,012

18,416

25,951

65,216

13,796

32,650

46,199

260,120

1,007,395

Net income

721,588

232,411

28,269

261,478

28,029

42,970

60,553

152,171

32,191

76,184

107,797

606,947

2,350,588

1,565,727

1,798,138

1,826,406

2,087,885

2,115,914

2,158,883

1,719,437

1,871,607

1,903,798

1,979,982

2,087,780

2,694,727

23,810,283

EBIT

Retain earning

219

Baan Nhom Whan

Income Statement 2014
Description

Dec

Total

829,313

3,480,807

15,128,336

1,325

1,860

2,216

37,973

268,316

376,743

447,839

1,813,684

7,951,923

552,291

271,045

378,068

449,699

1,815,900

7,989,896

1,682

2,729

1,325

1,860

2,216

9,011

39,541

200

200

200

200

200

200

200

2,400

339,504

268,652

339,927

549,763

269,919

376,408

447,683

1,807,089

7,952,756

684,879

292,279

235,646

293,257

491,025

238,581

324,019

381,630

1,673,718

7,175,581

54,483

126,448

62,782

54,398

62,896

101,628

54,641

63,570

69,598

494,156

1,553,195

68,069

69,036

67,105

70,205

67,105

69,112

68,212

69,112

67,115

70,254

821,187

Jan

Feb

3,539,647

1,313,903

502,898

Beginning Inventory

7,444

9,189

Purchasing goods
Goods available for
sale

1,842,582

Ending inventory
Other cost of goods
sold
Total cost of goods
sold
Gross Margin

Sales

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

1,442,788

631,783

504,299

633,184

1,040,787

508,501

700,428

3,420

1,325

3,776

1,682

1,325

1,682

2,729

680,665

265,936

760,160

337,210

268,096

340,083

550,610

1,850,026

689,854

269,355

761,485

340,986

269,778

341,408

9,189

3,420

1,325

3,776

1,682

1,325

200

200

200

200

200

1,841,037

686,635

268,230

757,909

1,698,610

627,268

234,668

316,705

91,890

66,929

68,934

Cost of good sold

Selling expenses
Administration
expense

220

Baan Nhom Whan

Net operating income

1,314,976

466,445

112,116

489,394

162,392

111,044

163,256

320,285

115,728

191,338

244,917

1,109,308

4,801,199

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

269,862

7,721

7,126

6,523

5,911

5,290

4,661

4,023

3,376

2,720

2,054

1,379

694

51,478

1,284,767

436,830

83,105

460,995

134,613

83,894

136,744

294,421

90,520

166,795

221,049

1,086,125

4,479,859

Taxation

385,430

131,049

24,931

138,298

40,384

25,168

41,023

88,326

27,156

50,039

66,315

325,838

1,343,958

Net income

899,337

305,781

58,173

322,696

94,229

58,726

95,721

206,095

63,364

116,757

154,735

760,288

3,135,902

3,094,063

3,399,845

3,458,018

3,780,715

3,874,944

3,933,669

3,529,390

3,735,485

3,798,849

3,915,606

4,070,341

4,830,628

45,421,553

Depreciation
Interest Payment
EBIT

Retain earning
IRR

NPV
Payback
period
1.82*12 =

35%
1,141,132
1.82
21.85

21.85-12 =
9.85
Payback period 1 years and 11
months

221

Baan Nhom Whan

Time interest earned ratio

Interest payment = 49,705

First year Time interest earned ratio = 14

Times

Second year Time interest earned ratio = 22

Times

Third year Time interest earned ratio = 49

Times

Fourth year Time interest earned ratio = 68

Times

Ffth year Time interest earned ratio = 90

Times

So, Baan Nhom Whan has ability for paying interest in
gradually.

222

Baan Nhom Whan

Profit margin

Profit margin of first year
=
Profit margin of Second year =
Profit margin of Third year =
Profit margin of fourth year =
Profit margin of fifth year =

7%
10%

As you can see, the profit margin of Baan Nhom Whan
will increase; it means that we can get the return to
sales increase.

16%
19%
21%

223

Baan Nhom Whan

Interest rate increase 19%
Income Statement 2010
Description

Dec

Total

704,350

1,189,413

5,937,195

1,539

1,756

1,841

12,680

310,035

354,141

371,012

412,041

2,963,496

284,784

311,443

355,681

372,769

413,882

2,976,175

1,223

1,408

1,539

1,756

1,841

2,046

14,725

200

200

200

200

200

200

200

2,400

228,530

252,057

246,143

283,576

310,104

354,124

371,127

412,036

2,963,850

200,089

201,759

178,780

219,223

258,517

216,653

316,245

333,223

777,377

2,973,345

59,854

50,993

51,019

52,757

68,564

55,481

62,287

63,750

182,878

792,853

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

169,240

177,045

211,027

420,409

430,289

430,837

465,366

542,093

526,757

670,369

Beginning Inventory

-

452

464

505

1,098

1,138

1,255

1,223

1,408

Purchasing goods
Goods available for
sale

91,276

93,177

101,284

220,714

228,369

251,975

245,911

283,561

91,276

93,629

101,748

221,218

229,468

253,113

247,166

Ending inventory
Other cost of goods
sold
Total cost of goods
sold

452

464

505

1,098

1,138

1,255

200

200

200

200

200

91,023

93,365

101,443

220,320

Gross Margin

78,217

83,680

109,583

Selling expenses

62,211

42,102

40,957

Sales
Cost of good sold

Administration
224

Baan Nhom Whan

expense

69,905

66,908

73,528

66,969

65,026

73,751

65,026

67,030

69,880

67,030

65,033

70,032

820,119

Net operting income

53,899

25,329

4,902

73,266

85,739

54,010

101,440

122,923

91,292

186,927

204,440

524,467

1,360,373

Depreciation

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

350,569

31,667
114,780

31,347
85,889

31,021
65,138

30,691

30,356

29,669

29,317

28,960

28,597

28,228

27,854

357,720

13,361

26,170

42,557

64,392

33,118

129,116

146,998

467,399

652,084

114,780
114,780

85,889
200,669

65,138
265,807

4,008

7,851

12,767

19,317

9,935

38,735

44,099

140,220

275,367

9,352
256,455

18,319
238,136

30,015
5,219
1,566
3,653
241,789

29,790
211,999

45,074
166,925

23,182
143,743

90,382
53,361

102,898

327,179

49,537

376,716

376,716
1,467,412

Interest payment
EBIT
Taxation
Net income
Retain Earning

225

Baan Nhom Whan

Income Statement 2011
Description

Dec

Total

488,395

1,379,365

7,235,291

1,409

975

1,286

16,127

283,599

196,737

259,614

721,219

3,804,087

246,808

284,819

198,146

260,589

722,505

3,820,214

719

1,220

1,409

975

1,286

3,582

17,664

200

200

200

200

200

200

200

2,400

149,166

162,678

145,634

245,788

283,610

197,372

259,502

719,123

3,804,950

293,117

132,213

140,149

126,373

220,489

254,351

169,106

228,893

660,242

3,430,341

53,592

72,172

44,043

45,130

43,862

61,802

55,996

48,308

53,816

208,627

901,429

66,809

67,752

65,795

68,895

65,795

67,800

66,900

67,800

65,803

68,928

805,649

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

1,265,479

771,755

485,692

617,676

281,379

302,827

272,007

466,278

537,961

366,477

Beginning Inventory

2,046

3,290

767

1,257

1,617

738

804

719

1,220

Purchasing goods
Goods available for
sale

660,123

402,662

253,344

324,719

148,087

162,544

145,349

246,089

662,169

405,952

254,111

325,976

149,704

163,282

146,153

Ending inventory
Other cost of goods
sold
Total cost of goods
sold

3,290

767

1,257

1,617

738

804

200

200

200

200

200

659,079

405,385

253,054

324,559

Gross Margin

606,400

366,370

232,638

Selling expenses

135,070

79,010

65,683

67,687

Sales

Jan

Cost of good sold

Administration expense

226

Baan Nhom Whan

Net operating income

405,647

219,674

112,238

153,193

22,374

26,124

16,715

90,887

131,454

52,998

109,274

382,686

1,723,263

Depreciation

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

350,569

Interest Payment

27,473

27,087

26,694

26,295

23,766

23,321

22,869

302,776

163,373

56,329

97,683

25,061
37,560

24,205

348,960

25,479
28,569

24,636

EBIT

25,890
32,730

37,037

78,036

17

56,739

330,603

1,069,918

Taxation

104,688

49,012

16,899

29,305

5

17,022

99,181

350,633

114,361

39,431

68,378

37,560

23,411

244,272

28,569

11,111

Net income

32,730

25,926

54,625

12

39,717

231,422

719,285

Retain Earning

620,988

735,349

774,780

843,158

810,428

781,859

244,299

270,225

324,850

324,862

364,579

596,001

6,691,377

227

Baan Nhom Whan

Income Statement 2012
Description

Dec

Total

576,913

2,421,431

10,524,060

922

1,294

1,542

24,820

186,654

262,082

311,540

1,261,693

5,533,368

384,203

188,553

263,004

312,834

1,263,235

5,558,189

1,170

1,898

922

1,294

1,542

6,269

27,507

200

200

200

200

200

200

200

2,400

186,656

186,949

236,532

382,504

187,831

261,910

311,492

1,257,166

5,533,082

516,454

163,186

163,867

203,944

341,522

165,909

225,344

265,421

1,164,265

4,990,978

47,443

101,706

49,713

47,438

51,512

77,751

47,622

53,764

61,988

353,978

1,203,617

66,957

67,903

66,673

69,773

66,673

68,678

67,778

68,678

66,681

69,808

813,263

Feb

Mar

May

Jun

Jul

Aug

Sep

Oct

Nov

2,462,363

914,020

349,842

1,093,338

349,842

350,816

440,476

724,026

353,740

487,254

Beginning Inventory

3,582

6,393

2,379

922

2,875

922

922

1,170

1,898

Purchasing goods
Goods available for
sale

1,283,392

473,506

184,999

578,637

184,503

186,749

236,579

383,033

1,286,975

479,899

187,378

579,559

187,378

187,671

237,501

Ending inventory
Other cost of goods
sold
Total cost of goods
sold

6,393

2,379

922

2,875

922

922

200

200

200

200

200

1,280,782

477,720

186,656

576,884

Gross Margin

1,181,581

436,300

163,186

Selling expenses
Administration
expense

237,208

73,495

65,830

67,833

Sales

Jan

Apr

Cost of good sold

228

Baan Nhom Whan

Net operting income

878,543

294,971

48,787

346,845

46,801

46,657

85,759

195,092

50,509

102,902

136,752

740,479

2,974,098

Depreciation

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

350,569

Interest Payment

22,410

21,943

20,988

18,463

17,934

17,396

16,850

236,434

243,814

20,001
2,559

18,984

826,920

20,498
2,912

19,497

EBIT

21,469
1,896

37,049

146,894

2,832

55,754

90,142

694,414

2,387,095

Taxation

248,076

73,144

11,115

44,068

850

16,726

27,043

208,324

718,339

Net income

578,844

2,559

25,934

102,826

1,982

39,028

63,099

486,090

1,668,757

Retain earning

674,845

1,045,798

571,732

674,558

676,541

715,569

778,668

1,264,758

10,191,228

296,643

170,670

1,896

88,993
207,650

2,912

845,515

843,618

1,051,269

1,048,357

229

Baan Nhom Whan

Income Statement 2013
Description

Dec

Total

685,084

2,875,449

12,497,321

1,095

1,536

1,831

31,489

221,652

311,222

369,954

1,498,261

6,567,150

455,948

223,906

312,317

371,490

1,500,091

6,598,639

1,389

2,254

1,095

1,536

1,831

7,444

32,664

200

200

200

200

200

200

200

2,400

221,107

251,404

280,760

453,894

223,012

310,981

369,860

1,492,847

6,568,375

589,761

194,331

218,425

242,304

405,887

197,054

267,633

315,225

1,382,602

5,928,947

50,460

112,202

52,730

52,912

55,311

86,552

50,573

57,966

62,964

414,712

1,346,438

67,853

68,817

66,881

69,981

66,881

68,888

67,988

68,888

66,891

70,027

818,535

Jan

Feb

May

Jun

Jul

Aug

Sep

Oct

Nov

2,924,056

1,085,398

415,437

1,245,104

415,437

469,830

523,065

859,781

420,066

578,614

Beginning Inventory

6,269

7,591

2,825

1,095

3,266

1,095

1,242

1,389

2,254

Purchasing goods
Goods available for
sale

1,522,014

562,289

219,091

657,314

218,735

251,352

280,708

454,559

1,528,282

569,880

221,916

658,409

222,002

252,446

281,950

Ending inventory
Other cost of goods
sold
Total cost of goods
sold

7,591

2,825

1,095

3,266

1,095

1,242

200

200

200

200

200

1,520,891

567,255

221,021

655,343

Gross Margin

1,403,165

518,143

194,416

Selling expenses
Administration
expense

268,878

81,178

66,716

68,721

Sales

Mar

Apr

Cost of good sold

230

Baan Nhom Whan

Net operting income

1,067,570

368,244

76,102

408,742

74,719

95,532

120,112

250,447

78,493

140,779

185,370

897,863

3,763,974

Depreciation

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

269,862

Interest Payment

16,296

15,732

15,160

14,579

13,988

13,388

12,779

12,159

11,531

10,892

10,243

9,583

156,329

1,028,786

330,023

38,454

371,675

38,243

59,655

84,845

215,799

44,474

107,399

152,639

865,791

3,337,783

Taxation

308,636

99,007

11,536

111,503

11,473

17,897

25,453

64,740

13,342

32,220

45,792

259,737

1,001,335

Net income

720,150

231,016

26,918

260,173

26,770

41,759

59,391

151,059

31,132

75,179

106,847

606,054

2,336,448

1,484,908

1,715,924

1,742,842

2,003,014

2,029,784

2,071,543

1,630,934

1,781,994

1,813,126

1,888,305

1,995,152

2,601,206

22,758,731

EBIT

Retain earning

231

Baan Nhom Whan

Income Statement 2014
Description

Dec

Total

829,313

3,480,807

15,128,336

1,325

1,860

2,216

37,973

268,316

376,743

447,839

1,813,684

7,951,923

552,291

271,045

378,068

449,699

1,815,900

7,989,896

1,682

2,729

1,325

1,860

2,216

9,011

39,541

200

200

200

200

200

200

200

2,400

339,504

268,652

339,927

549,763

269,919

376,408

447,683

1,807,089

7,952,756

684,879

292,279

235,646

293,257

491,025

238,581

324,019

381,630

1,673,718

7,175,581

54,483

126,448

62,782

54,398

62,896

101,628

54,641

63,570

69,598

494,156

1,553,195

68,069

69,036

67,105

70,205

67,105

69,112

68,212

69,112

67,115

70,254

821,187

Jan

Feb

3,539,647

1,313,903

502,898

Beginning Inventory

7,444

9,189

Purchasing goods
Goods available for
sale

1,842,582

Ending inventory
Other cost of goods
sold
Total cost of goods
sold
Gross Margin

Sales

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

1,442,788

631,783

504,299

633,184

1,040,787

508,501

700,428

3,420

1,325

3,776

1,682

1,325

1,682

2,729

680,665

265,936

760,160

337,210

268,096

340,083

550,610

1,850,026

689,854

269,355

761,485

340,986

269,778

341,408

9,189

3,420

1,325

3,776

1,682

1,325

200

200

200

200

200

1,841,037

686,635

268,230

757,909

1,698,610

627,268

234,668

316,705

91,890

66,929

68,934

Cost of good sold

Selling expenses
Administration
expense

232

Baan Nhom Whan

Net operating income

1,314,976

466,445

112,116

489,394

162,392

111,044

163,256

320,285

115,728

191,338

244,917

1,109,308

4,801,199

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

269,862

8,914

8,233

7,542

6,840

6,127

5,403

4,667

3,919

3,160

2,388

1,605

809

59,606

1,283,574

435,723

82,085

460,066

133,776

83,153

136,101

293,878

90,080

166,461

220,824

1,086,011

4,471,731

Taxation

385,072

130,717

24,626

138,020

40,133

24,946

40,830

88,163

27,024

49,938

66,247

325,803

1,341,519

Net income

898,502

305,006

57,460

322,046

93,643

58,207

95,270

205,714

63,056

116,523

154,577

760,208

3,130,211

2,999,707

3,304,713

3,362,173

3,684,219

3,777,862

3,836,069

3,431,340

3,637,054

3,700,110

3,816,633

3,971,209

4,731,417

44,252,507

Depreciation
Interest Payment
EBIT

Retain earning
IRR

NPV
Payback
period
1.86*12 =

34%
904,031
1.86
22.26

22.26-12 =
10.26
Payback period 1 years and 10
months

233

Baan Nhom Whan

Time interest earned ratio

Interest payment = 51,881

First year Time interest earned ratio = 13

Times

Second year Time interest earned ratio = 21

Times

Third year Time interest earned ratio = 46

Times

Fourth year Time interest earned ratio = 64

Times

Ffth year Time interest earned ratio = 86

Times

So, Baan Nhom Whan has ability for paying interest in
gradually.

234

Baan Nhom Whan

Profit margin

Profit margin of first year
=
Profit margin of Second year =
Profit margin of Third year =
Profit margin of fourth year =
Profit margin of fifth year =

6%
10%

As you can see, the profit margin of Baan Nhom Whan
will increase; it means that we can get the return to
sales increase.

16%
19%
21%

235

Baan Nhom Whan

Interest rate increase 21%
Income Statement 2010
Description

Dec

Total

704,350

1,189,413

5,937,195

1,539

1,756

1,841

12,680

310,035

354,141

371,012

412,041

2,963,496

284,784

311,443

355,681

372,769

413,882

2,976,175

1,223

1,408

1,539

1,756

1,841

2,046

14,725

200

200

200

200

200

200

200

2,400

228,530

252,057

246,143

283,576

310,104

354,124

371,127

412,036

2,963,850

200,089

201,759

178,780

219,223

258,517

216,653

316,245

333,223

777,377

2,973,345

59,854

50,993

51,019

52,757

68,564

55,481

62,287

63,750

182,878

792,853

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

169,240

177,045

211,027

420,409

430,289

430,837

465,366

542,093

526,757

670,369

Beginning Inventory

-

452

464

505

1,098

1,138

1,255

1,223

1,408

Purchasing goods
Goods available for
sale

91,276

93,177

101,284

220,714

228,369

251,975

245,911

283,561

91,276

93,629

101,748

221,218

229,468

253,113

247,166

Ending inventory
Other cost of goods
sold
Total cost of goods
sold

452

464

505

1,098

1,138

1,255

200

200

200

200

200

91,023

93,365

101,443

220,320

Gross Margin

78,217

83,680

109,583

Selling expenses

62,211

42,102

40,957

Sales
Cost of good sold

Administration
236

Baan Nhom Whan

expense

69,905

66,908

73,528

66,969

65,026

73,751

65,026

67,030

69,880

67,030

65,033

70,032

820,119

Net operating income

53,899

25,329

4,902

73,266

85,739

54,010

101,440

122,923

91,292

186,927

204,440

524,467

1,360,373

Depreciation

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

350,569

35,000
118,113

34,666
89,209

34,325
68,442

33,979

33,627

32,904

32,533

32,155

31,771

31,380

30,983

396,592

10,073

22,898

39,322

61,176

29,922

125,942

143,845

464,270

613,212

118,113
118,113

89,209
207,322

68,442
275,763

3,022

6,869

11,797

18,353

8,977

37,783

43,154

139,281

266,693

7,051
268,713

16,029
252,684

33,269
8,473
2,542
5,931
258,615

27,525
231,090

42,823
188,267

20,946
167,321

88,159
79,162

100,692

324,989

21,530

346,519

346,519
1,679,000

Interest payment
EBIT
Taxation
Net income
Retain Earning

237

Baan Nhom Whan

Income Statement 2011
Description

Dec

Total

488,395

1,379,365

7,235,291

1,409

975

1,286

16,127

283,599

196,737

259,614

721,219

3,804,087

246,808

284,819

198,146

260,589

722,505

3,820,214

719

1,220

1,409

975

1,286

3,582

17,664

200

200

200

200

200

200

200

2,400

149,166

162,678

145,634

245,788

283,610

197,372

259,502

719,123

3,804,950

293,117

132,213

140,149

126,373

220,489

254,351

169,106

228,893

660,242

3,430,341

53,592

72,172

44,043

45,130

43,862

61,802

55,996

48,308

53,816

208,627

901,429

66,809

67,752

65,795

68,895

65,795

67,800

66,900

67,800

65,803

68,928

805,649

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

1,265,479

771,755

485,692

617,676

281,379

302,827

272,007

466,278

537,961

366,477

Beginning Inventory

2,046

3,290

767

1,257

1,617

738

804

719

1,220

Purchasing goods
Goods available for
sale

660,123

402,662

253,344

324,719

148,087

162,544

145,349

246,089

662,169

405,952

254,111

325,976

149,704

163,282

146,153

Ending inventory
Other cost of goods
sold
Total cost of goods
sold

3,290

767

1,257

1,617

738

804

200

200

200

200

200

659,079

405,385

253,054

324,559

Gross Margin

606,400

366,370

232,638

Selling expenses
Administration
expense

135,070

79,010

65,683

67,687

Sales

Jan

Cost of good sold

238

Baan Nhom Whan

Net operating income

405,647

219,674

112,238

153,193

22,374

26,124

16,715

90,887

131,454

52,998

109,274

382,686

1,723,263

Depreciation

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

350,569

Interest Payment

30,578

30,166

29,747

29,321

25,631

338,110

53,276

94,658

34,133

75,165

53,940

327,841

1,034,584

Taxation

103,756

48,088

15,983

28,397

10,240

22,550

16,182

98,352

310,375

Net income

242,098

112,205

37,293

66,260

23,893

52,616

26,602
2,818
845
1,973

26,121

160,293

27,997
40,496
12,149
28,347

27,075

345,855

28,446
31,536
9,461
22,075

27,540

EBIT

28,887
35,727
10,718
25,009

37,758

229,489

724,209

Retain Earning

588,617

700,823

738,116

804,377

779,368

757,292

228,945

252,838

305,454

303,481

341,239

570,728

6,371,278

239

Baan Nhom Whan

Income Statement 2012
Description

Dec

Total

576,913

2,421,431

10,524,060

922

1,294

1,542

24,820

186,654

262,082

311,540

1,261,693

5,533,368

384,203

188,553

263,004

312,834

1,263,235

5,558,189

1,170

1,898

922

1,294

1,542

6,269

27,507

200

200

200

200

200

200

200

2,400

186,656

186,949

236,532

382,504

187,831

261,910

311,492

1,257,166

5,533,082

516,454

163,186

163,867

203,944

341,522

165,909

225,344

265,421

1,164,265

4,990,978

47,443

101,706

49,713

47,438

51,512

77,751

47,622

53,764

61,988

353,978

1,203,617

66,957

67,903

66,673

69,773

66,673

68,678

67,778

68,678

66,681

69,808

813,263

Feb

Mar

May

Jun

Jul

Aug

Sep

Oct

Nov

2,462,363

914,020

349,842

1,093,338

349,842

350,816

440,476

724,026

353,740

487,254

Beginning Inventory

3,582

6,393

2,379

922

2,875

922

922

1,170

1,898

Purchasing goods
Goods available for
sale

1,283,392

473,506

184,999

578,637

184,503

186,749

236,579

383,033

1,286,975

479,899

187,378

579,559

187,378

187,671

237,501

Ending inventory
Other cost of goods
sold
Total cost of goods
sold

6,393

2,379

922

2,875

922

922

200

200

200

200

200

1,280,782

477,720

186,656

576,884

Gross Margin

1,181,581

436,300

163,186

Selling expenses
Administration
expense

237,208

73,495

65,830

67,833

Sales

Jan

Apr

Cost of good sold

240

Baan Nhom Whan

Net operating income

878,543

294,971

48,787

346,845

46,801

46,657

85,759

195,092

50,509

102,902

136,752

740,479

2,974,098

Depreciation

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

29,214

350,569

Interest Payment

25,132

24,625

23,585

20,819

20,236

19,643

19,040

266,093

241,132

34,591

144,487

476

53,452

87,895

692,224

2,357,436

Taxation

247,259

72,340

10,377

43,346

143

16,036

26,368

207,667

707,231

Net income

576,938

168,792

205,832

22,507
5,064
1,519
3,545

21,391

824,197

23,050
5,464
1,639
3,825

21,954

EBIT

24,110
4,537
1,361
3,176

24,214

101,141

333

37,417

61,526

484,557

1,650,205

Retain earning

647,666

816,458

813,282

1,019,115

1,015,290

1,011,745

535,959

637,100

637,433

674,850

736,376

1,220,933

9,766,207

294,046
88,214

241

Baan Nhom Whan

Income Statement 2013
Description

Dec

Total

685,084

2,875,449

12,497,321

1,095

1,536

1,831

31,489

221,652

311,222

369,954

1,498,261

6,567,150

455,948

223,906

312,317

371,490

1,500,091

6,598,639

1,389

2,254

1,095

1,536

1,831

7,444

32,664

200

200

200

200

200

200

200

2,400

221,107

251,404

280,760

453,894

223,012

310,981

369,860

1,492,847

6,568,375

589,761

194,331

218,425

242,304

405,887

197,054

267,633

315,225

1,382,602

5,928,947

50,460

112,202

52,730

52,912

55,311

86,552

50,573

57,966

62,964

414,712

1,346,438

67,853

68,817

66,881

69,981

66,881

68,888

67,988

68,888

66,891

70,027

818,535

Jan

Feb

May

Jun

Jul

Aug

Sep

Oct

Nov

2,924,056

1,085,398

415,437

1,245,104

415,437

469,830

523,065

859,781

420,066

578,614

Beginning Inventory

6,269

7,591

2,825

1,095

3,266

1,095

1,242

1,389

2,254

Purchasing goods
Goods available for
sale

1,522,014

562,289

219,091

657,314

218,735

251,352

280,708

454,559

1,528,282

569,880

221,916

658,409

222,002

252,446

281,950

Ending inventory
Other cost of goods
sold
Total cost of goods
sold

7,591

2,825

1,095

3,266

1,095

1,242

200

200

200

200

200

1,520,891

567,255

221,021

655,343

Gross Margin

1,403,165

518,143

194,416

Selling expenses
Administration
expense

268,878

81,178

66,716

68,721

Sales

Mar

Apr

Cost of good sold

242

Baan Nhom Whan

Net operating income

1,067,570

368,244

76,102

408,742

74,719

95,532

120,112

250,447

78,493

140,779

185,370

897,863

3,763,974

Depreciation

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

269,862

Interest Payment

18,427

17,802

17,167

16,521

15,863

15,193

14,513

13,820

13,115

12,397

11,667

10,925

177,409

1,026,655

327,953

36,447

369,733

36,368

57,850

83,111

214,139

42,890

105,893

151,214

864,450

3,316,703

Taxation

307,997

98,386

10,934

110,920

10,910

17,355

24,933

64,242

12,867

31,768

45,364

259,335

995,011

Net income

718,659

229,567

25,513

258,813

25,458

40,495

58,178

149,897

30,023

74,125

105,850

605,115

2,321,692

1,439,592

1,669,159

1,694,672

1,953,485

1,978,943

2,019,437

1,577,615

1,727,513

1,757,535

1,831,661

1,937,511

2,542,626

22,129,748

EBIT

Retain earning

243

Baan Nhom Whan

Income Statement 2014
Description

Dec

Total

829,313

3,480,807

15,128,336

1,325

1,860

2,216

37,973

268,316

376,743

447,839

1,813,684

7,951,923

552,291

271,045

378,068

449,699

1,815,900

7,989,896

1,682

2,729

1,325

1,860

2,216

9,011

39,541

200

200

200

200

200

200

200

2,400

339,504

268,652

339,927

549,763

269,919

376,408

447,683

1,807,089

7,952,756

684,879

292,279

235,646

293,257

491,025

238,581

324,019

381,630

1,673,718

7,175,581

54,483

126,448

62,782

54,398

62,896

101,628

54,641

63,570

69,598

494,156

1,553,195

68,069

69,036

67,105

70,205

67,105

69,112

68,212

69,112

67,115

70,254

821,187

Jan

Feb

3,539,647

1,313,903

502,898

Beginning Inventory

7,444

9,189

Purchasing goods
Goods available for
sale

1,842,582

Ending inventory
Other cost of goods
sold
Total cost of goods
sold
Gross Margin

Sales

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

1,442,788

631,783

504,299

633,184

1,040,787

508,501

700,428

3,420

1,325

3,776

1,682

1,325

1,682

2,729

680,665

265,936

760,160

337,210

268,096

340,083

550,610

1,850,026

689,854

269,355

761,485

340,986

269,778

341,408

9,189

3,420

1,325

3,776

1,682

1,325

200

200

200

200

200

1,841,037

686,635

268,230

757,909

1,698,610

627,268

234,668

316,705

91,890

66,929

68,934

Cost of good sold

Selling expenses
Administration
expense

244

Baan Nhom Whan

Net operating income

1,314,976

466,445

112,116

489,394

162,392

111,044

163,256

320,285

115,728

191,338

244,917

1,109,308

4,801,199

Depreciation

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

22,489

269,862

Interest Payment

10,169

9,400

8,618

7,822

7,012

6,187

5,349

4,496

3,627

2,744

1,845

931

68,199

1,282,318

434,556

81,010

459,084

132,892

82,368

135,419

293,301

89,613

166,105

220,583

1,085,889

4,463,138

Taxation

384,695

130,367

24,303

137,725

39,868

24,710

40,626

87,990

26,884

49,832

66,175

325,767

1,338,941

Net income

897,623

304,189

56,707

321,359

93,024

57,657

94,793

205,311

62,729

116,274

154,408

760,122

3,124,197

2,940,248

3,244,438

3,301,145

3,622,504

3,715,528

3,773,185

3,367,978

3,573,289

3,636,018

3,752,292

3,906,700

4,666,822

43,500,146

EBIT

Retain earning
IRR

NPV
Payback
period
1.88*12 =

33%
705,239
1.88
22.55

22.55-12 =
10.55
Payback period 1 years and 11 months

245

Baan Nhom Whan

Time interest earned ratio

Interest payment = 54,107

First year Time interest earned ratio = 11

Times

Second year Time interest earned ratio = 19

Times

Third year Time interest earned ratio = 44

Times

Fourth year Time interest earned ratio = 61

Times

Ffth year Time interest earned ratio = 82

Times

So, Baan Nhom Whan has ability for paying interest in
gradually.

246

Baan Nhom Whan

Profit margin of first year=
Profit margin of Second year =
Profit margin of Third year =
Profit margin of fourth year =
Profit margin of fifth year =

6%
10%
16%

As you can see, the profit margin of Baan Nhom Whan
will increase; it means that we can get the return to
sales increase.

19%
21%

247

Baan Nhom Whan

Conclusion

There are external and internal risks that affect with Baan Nhom Whan. External risk is an
external environment that affect with the business which cannot predict. External risks such as
political factor, the risk from the technology advancement, Thai dessert consumption trend of
consumer, economic risk, the similar business competition, and competitive risk. Thailand‟s
political is uncertainty; it is the causes of high rate of unemployment and income of people decrease
so revenue of any business will decrease. Baan Nhom Whan encourage purchasing decision of
customer by provide attractive promotion. The risk from the technology advancement affect with
the business because technology always change and the cost of new technology is high so, we select
technology which is appropriate with our business. Thai dessert consumption trend is in negative
way because customers think Thai dessert is too sweet and can be cause of obesity and diabetes.
Thus, Baan Nhom Whan develop product in term of ingredients, taste, benefit and nutrition facts for
encouraging of sale. Economic risk is a direct affect with cost of consumption per capital and
indirect affect with Thai dessert consumption. The solutions of economic risk problem of Baan
Nhom Whan are cut of product size and increase product price. The similar business competition is
a risk that affect with market share. Distinction from other competitors and valuable brand of Baan
Nhom Whan can reduce the risk of similar business. Moreover, we take competitive advantage in
product differentiation, shop atmosphere, and customer service according to our positioning that
creating strong brand image, it affects with hard to entry of new competitors.
Internal risk affect directly with the business such as risk of operation time management,
operation risk, risk of Thai desserts‟ taste, the management risk, location risk, catering customer
risk, lose and damage risk of organizational operation, lack of information, technical risk, risk from
the mistake of employee, product shelf life risk, risk of promotion, risk of pricing, and risk of cost.
The risk of operation time management is a problem about transportation of goods on time. Baan
Nhom Whan set budget about the goods delivery delay and the damage of goods. The operation risk
is a risk between Baan Nhom Whan and competitors, but we have differentiation points such as
products, packages, and our shop. The risk of Thai dessert‟s taste com from the uncertainty of our
product‟ taste so we choose the vendor who is reliable and can provide tasty and clean Thai dessert
to our shop. The management risk is lack of skill in the business of executive officers so Baan
Nhom Whan take executive officers to learn more about Thai dessert produce. The location risk of
248

Baan Nhom Whan

Baan Nhom Whan is less customer traffic in summer or end of school semester. Thus we promote
more to attract customer. Baan Nhom Whan can reduce the catering customer risk by give privilege
or special discount to customer who is a long- term catering customers. Moreover, we make
contracts with catering customers to ensure catering orders, and reduce sales problem. The lose and
damage risk of organization operation may be office supplies, some of product, loss of orders,
inventory, finance, accounting, our staff, and someone else which we can get loss by costing and
time-consuming in these problems. Thus, Baan Nhom Whan checks stock at least once a week and
use efficient management information system. When we meet with problems, we investigate and
then we solve the problem in appropriate way. The lack of information in the business is a risk that
not enough of effective of information so Baan Nhom Whan integrate all of information that relate
with our business in from of qualitative or quantitative information. The technical risks combine of
car and motorcycle, building, and office equipment so we concern about duty, post purchase, and
our staff. Baan Nhom Whan can reduce risk from the mistake of employee by concern more about
staff service training and encourage them in efficient working and serving. The product shelf life
risk of Thai dessert is short product shelf life as day by day so we carefully order according sale
forecast, selling analysis, and give discount in between 6.00-9.00 p.m. Baan Nhom Whan‟s risk of
promotion depending on business‟s image and position. Thus, we create promotion and marketing
activities which are appropriate with our business. The risk of pricing affect with customer perceive
such as Setting high price will affect sales as well as setting low price will be antipathetically our
positioning. Baan Nhom Whan set price supporting our exclusive positioning. The risk of cost may
be come from increase in raw material cost and transportation cost. Baan Nhom Whan negotiates
with vendor to reduce product size and increase a little bit of amount of product. Baan Nhom Whan
can manage the risk by create the best way to solve the problem and try to make the risk have less
affect with our business.

249

Baan Nhom Whan

Chapter 7
Conclusion
There are many things that indicate to Thai characteristic. One thing can tell about Thai is
Thai dessert. Nowadays, the rate of consumption in Thai dessert is increasing in Chiangrai. It is
measured by the amount of Thai dessert‟s kiosks which is accruing in Chiangrai so Thai dessert is
the business that is very interesting. Although, there are many kiosks, they have less Thai desserts
offer and provide in the same kinds, packages, sizes, and shapes. In Chiang mai and Bangkok, there
are Thai dessert relaxing shops where are patronized by local citizen and foreigners which is very
popular so Thai dessert is an interesting business. In Chiangrai, There are many relaxing shops such
as coffee shop, milk shop, bakery shop, and ice-cream shop etc. but they do not have Thai dessert
relaxing shops. So, Baan Nhom Whan is the first Thai dessert relaxing shops in Chiangrai. Baan
Nhom Whan is running business as a distributor who provides special Thai dessert such as JaMong-Kud, Thong-Aek, and Sa-Ney-Chan and provides Thai beverage as well as catering to meet
customer requirement. The shop is designed in modern style which suit for present age. In addition,
Baan Nhom Whan regarding market factors, competitive factor and environment factors to reach
customer, and also concerning about marketing management, financial management, strategic
management, and operational management to make profit and effectively efficient operation.
There are many objectives of Baan Nhom Whan project such as study market feasibility and
market problem, environment competitive analysis, finance feasibility, and the way to upgrade the
Thai dessert to be a high position or more popular as same as Bakery shop. The benefit of the
project are knowing about market, demand and the marketing problem, the environment
competitive analysis, finance of Thai dessert business, and the way Thai dessert can compete with
bakery. The time frame to do the project starts from November, 2009 to January, 2010. All of
activities are studying about the feasibility of the project such as study Thai dessert market around
Muang Chiangrai, product and packaging, customer (target group), customer behavior, competitive
analysis, location, finance feasibility, design of the shop, the risk of business and finance, and
conclude of the project feasibility. We must set the time frame before do the project because if we
have plan, we do not waste time.
Thai dessert can be Thai identity which is supported by Thai culture. So, there are many
competitors such as kiosks especially Chiangrai Pa Ouan (ป้าอ้วน) who provides Thai dessert at the
market as same as the other competitors. Baan Nhom Whan provides Thai dessert in the different

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style from our competitors such as we have a dined in shop which is decorated in modern style and
divide the space into 2 zones such as living zone and Wi-Fi network zone. Moreover, we provide
Thai dessert that is petite piece and provide the gift set of Thai dessert in special occasion. The
differentiation of Baan Nhom Whan can encourage customer‟s need. In addition, Baan Nhom Whan
provides Thai dessert catering such as party, wedding, seminar etc. Assurance of food is the
importance thing that customer concern because nowadays customer worry about their health. So,
assurance can guarantee about clean and safe of food. Baan Nhom Whan emphasize the assurance,
we has Clean Food Good Taste certificate to guarantee in our product. In Chiangrai, almost of Thai
dessert shop do not have any assurance so this is a distinctive point that increase customers‟
confident of our product. In addition, Thai dessert market in Chiangrai is limited; there is only
normal Thai dessert such as Ka-Nhom Chan, Thong-Yib, Thong-Yod, etc. Baan Nhom Whan is a
new choice in Thai dessert market in Chiangrai which provide the differentiation of Thai dessert.
Baan Nhom Whan separate Thai dessert into two ways; Thai dessert that sell in shop, and Thai
dessert is set for catering. For Thai dessert that sells in shop divided into 2 types which are
mundgerecht Thai dessert and package. There are 5 types of package and they can choose the
package that satisfy and fulfill Thai dessert. Customers can place an order via telephone and Baan
Nhom Whan delivers according to the condition of distance and price, this is a promotion that can
attract customer.
Baan Nhom Whan uses the strategy which is appropriate with our business. There are 2
levels of strategy that we use; corporate level and functional level. Corporate level, we use
integrative strategy, in term of backward strategy because we will see the opportunity to be a
supplier by ourselves. Another cooperate level is intensive strategy in term of market development
and product development. We provide the convenience to the customers who like to dine in and
provide gift set of Thai dessert and we offer the new Thai dessert which is developed from our
shop. Functional level, Baan Nhom Whan uses differentiate strategy. We make ourselves to be the
most distingue from other competitors and still have a development in service and also dessert to
create a customers‟ loyalty of Baan Nhom Whan.
Our market analysis‟s information comes from questionnaires. Baan Nhom Whan‟s target
markets and information about customer need come from market analysis. The general environment
analysis combines with politic, economic, technology, and social factor, all of four factors affect
with our business so we must get ready to handle with general environment change because we
cannot predict their change. There are direct and indirect competitors of Baan Nhom Whan. Kiosk
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Baan Nhom Whan

such as Vean-Ouan shop is a direct competitor that located at Fah Thai market, in front of Petchburi
restaurant and King Mang Rai monument. Bakery, coffee shop, and milk shop are indirect
competitor of Baan Nhom Whan. We are new entry in the market so the shop must share market
with our competitors. The market share rate of Baan Nhom Whan is 15% of total Thai dessert
market in Chiangrai that evaluated by customer patronage in variety of tasty sanitarian Thai dessert
and shop atmosphere/location comparison. 15% of market share that we get must increase when our
business is well-known.
Baan Nhom Whan classified customers into four groups such as people who like to eat Thai
dessert, people who like to dine in leisure café, who buy Thai dessert as catering for workshop,
rituals, auspicious events, and gift set for special events. The four groups of customers are our target
market, it is called product specialization. Baan Nhom Whan‟s segmentation consists of
psychographic: life style and behavior: attitude and occasion. Positioning of our business is in
specialized product, attractive atmosphere, and arousal promotion. Baan Nhom Whan knows about
segmentation, target market, and position well, we can increase sale by focus right customer group
and know our position.
There are six types of Thai dessert such as churning type, syrupy type, baking type, boil
type, freeze type, steam type. Baan Nhom Whan‟s Thai desserts are quite different from other
competitors. It is called “Product Differentiation Strategy”. Baan Nhom Whan sets product mix
pricing strategy based on 2 strategies which are product line pricing and product bundle pricing.
Moreover, we use based pricing approach to set the price of product. Our place strategy, Baan
Nhom Whan is located at central business district (CBD), this area is easy to reach. Promotion
strategy of Baan Nhom Whan consists of paid impersonal communication: sale promotion and paid
personal communication: personal selling & m-commerce. Sale promotions combine of special
event, accumulation, special occasion, promotion signage advertising, and shop atmosphere. We try
to create the promotions that attract with our customer and suit with our business. There are 6
marketing activities that support customer decision making such as free taste, print advertising such
as brochure and inkjet, events such as Chiangrai walking street, Food Festival, Thailand GMS
Trade fair & culture show, sales promotion, public relation, and sales promotion in special events.
In addition, Baan Nhom Whan try to do effective strategies and marketing incentives such as
special events and printed advertising are needed to be well-known in market as new entrance that
can affect sales and market share.

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Our project forecast the sale, we use statistic of rate of the number of population in
Chiangrai, the number of employee in Chiangrai in 2008, the average of monthly expenditure per
household, and other information which relate with the sale to forecast sale. The target group of our
product is 50,172 people live in Aumphor Muang Chiangrai, the our target households about 1,588
households, the target market who buys the gift set is 2,665 people, and we can sell per day is 69 set
per day per our entire target. Catering forecast come from seminar in 4 hotels such as Wang Come
Hotel, Wieng Inn Hotel, Saen Phu Hotel, and The Mantrini Boutique Resort. Baan Nhom Whan
will get 206 people per month in seminar and the price per person in each seminar is 50 Baht so we
will get 10,300 baht per month. We forecast sale because we want to estimate the amount of
product that we will order.
Baan Nhom Whan provides Thai dessert into two ways such as sales in our shop and set of
catering. There are five types of package, the differentiation of packages are size and price. We
create package that suit with our customer and season. Baan Nhom Whan‟s catering specify two
conditions; first alternative is 1 piece of particular Thai dessert & 1 piece of general Thai dessert,
and second alternative is 3 pieces of general Thai desserts. The price of both conditions is 40 Baht
per person, we set equal price of two conditions because particular Thai dessert higher cost than
general. Catering, customer must place an order at least 3 days before rituals and special events
time. Actually, Thai dessert has short product shelf life as day by day so we give precedence of
product shelf life very much because maintain product quality and flavor as well as customers‟
health. Baan Nhom Whan is located at business area where is convenient place known as the
Samakki center. We choose this area because the place is convenience- easy to buy or easy to reach.
The atmosphere in store combines of light, cool color, melody music, and natural scent that suit
with Baan Nhom Whan‟s concept. Shop opened everyday since 7.00 a.m. to 21.00 p.m. Customer
can choose product and package by themselves which known as self-service and self-selection.
Moreover, they can place an order via telephone, and then delivered according to the condition of
distance and price.
Baan Nhom Whan concerns of logistic management which are merchandising, delivery of
m-commerce, trading program, dessert vendor provision, and package vendor provision because we
are distributor who distribute the product which is short shelf life. So, we must manage of logistic
efficiently. In addition, we have only a supplier; Aj.Sakorn Wannasook who has more experience in
food and alimentation. The reason that Baan Nhom Whan choose Aj.Sakorn Wannasook is she can
provide tasty, exquisitely, clean, and high quality of Thai dessert within time that we specify. Baan
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Baan Nhom Whan

Nhom Whan concerns more about customers‟ satisfy so we try to find the options which enhance
customers‟ satisfy. There are many machines that Baan Nhom Whan provides to our customer for
making comfortable such as air conditioner, deep freeze, television, personal computers, and etc.
Moreover, we have the facility management both providing the facility for customers and protection
our own shop such as true wi-fi, telephone processing, air-conditioner processing, electricity, and
true vision. Baan Nhom Whan gives precedence about employees within our organization because
if we have a good person to work in a right position, the business can reach to achievement. There
are 6 positions of employees that we require such as manager, marketing, accountant, sale person,
deliver man, waitresses, and housekeeper. Salary in each position is different depending on
qualification.
There are many cost of investment to do business so Baan Nhom Whan borrow money
2,000,000 Baht, interest rate is 12% per year which referent from Bangkok Bank, Period of credit is
5 years, and Interest expense is 44,488.9 Baht per month.

The total pre operating costs combine

of insurance for building, business registration, prepaid rent; pay for 3 months, decoration, Wi-Fi
installing, telephone installation, true vision installation, vehicle (mini van), motorcycle (second
hand), equipments, and other equipments. The total cost of pre operating cost is 841,900 Baht.
Moreover, there are investment costs with depreciation such as vehicles (mini-van and motorcycle),
equipments, office supplier, and computer. Each depreciation cost is 5 years except computer; it is 3
years so the total depreciation cost is 446,700 per year. Administration cost of Baan Nhom Whan
consist of water, electricity, telephone cost, salary (except sales person), rental fee, Wi-Fi, true
vision, maintenance, licensing fee (motor cycle), licensing fee (mini van), equipment, miscellaneous
expenses, signboard fee. Cost of water and electronic increase continuously because sale increase.
In 2010, we spend a lot of signboard fee about 18,750 so first year have high administration cost
than second and third year.
Financial analysis refers to an assessment of the viability, stability, profitability, solvency,
and liquidity of a business, which consists of income statement, cash flow, and balance sheet.
Income statement, also referred as profit and loss statement (P&L), earnings statement, operating
statement or statement of operations, is a company's financial statement that indicates how the
revenue (money received from the sale of products and services before expenses are taken out, also
known as the "top line") is transformed into the net income (the result after all revenues and
expenses have been accounted for, also known as the "bottom line"). It shows the revenues
recognized for a specific period, and the cost and expenses charged against these revenues,
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Baan Nhom Whan

including write-offs (e.g., depreciation and amortization of various assets) and taxes. The purpose
of the income statement is to show managers and investors about the company made or lost money
during the period being reported. Income statement of Baan Nhom Whan is negative in some month
because our sale increase while our expense stable. Cash flow refers to the movement of cash into
or out of a business. It is usually measured during a specified, finite period of time. Measurement of
cash flow can be used to determine a business's rate of return or value, determine problems with a
business's liquidity, cash flow as an alternate measure of a business's profits when it is believed that
accrual accounting concepts do not represent economic realities, can be used to evaluate the 'quality'
of Income generated by accrual accounting, and evaluate the risks within a financial product. The
total net cash flow is the sum of cash flows that are classified in three areas such as operational cash
flows, investment cash flows, and financing cash flows. Cash flow of Baan Nhom Whan is positive;
it means we have liquidation in our business because have cash on hand. Balance sheet or statement
of financial position is a summary of the financial balances of a sole proprietorship, a business
partnership or a company. Assets, liabilities and ownership equity are listed as of a specific date,
such as the end of its financial year. A balance sheet is often described as a "snapshot of a
company's financial condition". Baan Nhom Whan have total asset equal with total liability and
total equity so our business have enough liquidation. Baan Nhom Whan is a business that well on
financial. Thus, we are a reliable business which is can make profit and can manage the financial
risk of business.
There are external and internal risks that affect with Baan Nhom Whan. External risk is an
external environment that affect with the business which cannot predict. External risks such as
political factor, the risk from the technology advancement, Thai dessert consumption trend of
consumer, economic risk, the similar business competition, and competitive risk. Thailand‟s
political is uncertainty; it is the causes of high rate of unemployment and income of people decrease
so revenue of any business will decrease. Baan Nhom Whan encourage purchasing decision of
customer by provide attractive promotion. The risk from the technology advancement affect with
the business because technology always change and the cost of new technology is high so Baan
Nhom Whan concern about technology, we select technology which is appropriate with our
business. Thai dessert consumption trend of customer is in negative way because customers think
Thai dessert is too sweet and can be cause of obesity and diabetes. Thus, Baan Nhom Whan develop
product in term of ingredients, taste, benefit and nutrition facts for encouraging of sale. Economic
risk is a direct affect with cost of consumption per capital and indirect affect with Thai dessert
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Baan Nhom Whan

consumption. The solutions of economic risk problem of Baan Nhom Whan are cut of product size
and increase product price. The similar business competition is a risk that affect with market share.
Distinction from other competitors and valuable brand of Baan Nhom Whan can reduce the risk of
similar business. Moreover, we take competitive advantage in product differentiation, shop
atmosphere, and customer service according to our positioning that creating strong brand image, it
affects with hard to entry of new competitors.
Internal risk affect directly with the business such as risk of operation time management,
operation risk, risk of Thai desserts‟ taste, the management risk, location risk, catering customer
risk, lose and damage risk of organizational operation, lack of information, technical risk, risk from
the mistake of employee, product shelf life risk, risk of promotion, risk of pricing, and risk of cost.
The risk of operation time management is a problem about transportation of goods on time. Baan
Nhom Whan set budget about the goods delivery delay and the damage of goods. The operation risk
is a risk between Baan Nhom Whan and competitors, but we have differentiation points such as
products, packages, and our shop. The risk of Thai dessert‟s taste com from the uncertainty of our
product‟ taste so we choose the vendor who is reliable and can provide tasty and clean Thai dessert
to our shop. The management risk is lack of skill in the business of executive officers so Baan
Nhom Whan take executive officers to learn more about Thai dessert produce. The location risk of
Baan Nhom Whan is less customer traffic in summer or end of school semester. Thus we promote
more to attract customer. Baan Nhom Whan can reduce the catering customer risk by give privilege
or special discount to customer who is a long- term catering customers. Moreover, we make
contracts with catering customers to ensure catering orders, and reduce sales problem. The lose and
damage risk of organization operation may be office supplies, some of product, loss of orders,
inventory, finance, accounting, our staff, and someone else which we can get loss by costing and
time-consuming in these problems. Thus, Baan Nhom Whan checks stock at least once a week and
use efficient management information system. When we meet with problems, we investigate and
then we solve the problem in appropriate way. The lack of information in the business is a risk that
not enough of effective of information so Baan Nhom Whan integrate all of information that relate
with our business in from of qualitative or quantitative information. The technical risks combine of
car and motorcycle, building, and office equipment so we concern about duty, post purchase, and
our staff. Baan Nhom Whan can reduce risk from the mistake of employee by concern more about
staff service training and encourage them in efficient working and serving. The product shelf life
risk of Thai dessert is short product shelf life as day by day so we carefully order according sale
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forecast, selling analysis, and give discount in between 6.00-9.00 p.m. Baan Nhom Whan‟s risk of
promotion depending on business‟s image and position. Thus, we create promotion and marketing
activities which are appropriate with our business. The risk of pricing affect with customer perceive
such as Setting high price will affect sales as well as setting low price will be antipathetically our
positioning. Baan Nhom Whan set price supporting our exclusive positioning. The risk of cost may
be come from increase in raw material cost and transportation cost. Baan Nhom Whan negotiates
with vendor to reduce product size and increase a little bit of amount of product. Baan Nhom Whan
can manage the risk by create the best way to solve the problem and try to make the risk have less
affect with our business.
In conclusion, Baan Nhom Whan is the newest business in term of Thai dessert café which
the customers can dine in at Chiang Rai. There are many outstanding points that are the competitive
advantage which is better than the existing competitors such as; the style of the shop, the pattern of
Thai dessert, an attractive promotion, excellent services that are provided by a good trained staff,
etc. Moreover, Baan Nhom Whan has a good rate in term of growth rate including a good strategy
to arouse selling rate. And in the future, Baan Nhom Whan has a plan to be a supplier by
themselves to control a cost of material by themselves as well as expand a new market and develop
our dessert to get more attractive. Baan Nhom Whan gives an attractive interest to the investor that
is higher to 12% and total interest that Baan Nhom Whan will pay to the investor per month is
44,488.9 baht and calculate in term of year is 533,866.8 baht that is quite high rate. Baan Nhom
Whan has the rate of ROA=5%, IRR=36%, NPV=1,397,261 and Baan Nhom Whan will pay all
money back to the investor within 1 years and 9 months which is quite short time to pay back to our
investor.

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Reference
http://www.chankanom.com/
http://www.gotomanager.com/news/details.aspx?id=50636
http://www.jjthai.net/articles/7407
http://www.wiseknow.com/content/view/2520/2/
http://buncheeaudit.com/Contact_form.htm
http://cms.sme.go.th/cms/c/portal/layout?p_l_id=25.670
http://cms.sme.go.th/cms/c/portal/layout?p_l_id=25.671
http://cms.sme.go.th/cms/c/portal/layout?p_l_id=25.669
http://www.basicholiday.com/index.php?lay=show&ac=article&Id=5377878&Ntype=17
http://www.nubb1.com/nain/display.php?bid=6&&gid=1
http://cms.sme.go.th/cms/c/portal/layout?p_l_id=25.718
http://www.basicholiday.com/index.php?lay=show&ac=article&Id=5378520&Ntype=17
http://edunews.eduzones.com/clip/38196
http://www.youtube.com/watch?v=Fv0iyIWkyvY&feature=player_embedded
http://www.mwa.co.th/watercost.html
http://www.library.icamtalk.com/Dbstatistic/show.php3?Category=&No=56
http://bangkok-guide.z-xxl.com/?p=2486
http://www.bloggang.com/viewblog.php?id=tastypastry&date=11-092008&group=6&gblog=23
http://www.kiatchai.com/archives/366
http://www.genius.in.th/s0120/index.php?pgid=0007
http://www.bloggang.com/viewblog.php?id=yyswim&date=08-09-2007&group=3&gblog=138
http://www.aircraftcoffee.com/index.php?lay=show&ac=article&Id=538853076
http://www.thaipr.net/nc/readnews.aspx?newsid=790AB23BC01D6A6DC824F11C11578075&
query=IqHSw8PRurvD0LfSuc3Sy9LDIg==
http://www.thairegistration.com/mainsite/index.php?id=156
http://www.newswit.com/news/2010-01-19/43fa61d3633ec67094d0a3d882c7a49d/
http://news.sanook.com/economic/economic_75415.php
http://www.nstrubi.com/webboard/view.php?No=5

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Team members;
Miss Thanwarat

Chailert

4931203016

Miss Pornthip

Wanitchakul

4931203078

Miss Kwanchanok

Atthasap

4931203171

Miss Niramon

Khantho

4931203183

Miss Monmanus

Na Chiangmai

4931203193

Business Administration
Mae Fah Lunag University

259

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Appendix

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Baan Nhom Whan

สัญญาจ้างผลิตของหวาน (ขนมไทย)
บ้านหน๋มหวาน
สัญญาเลขที่
สัญญาฉบับนี้ทาขึ้น ณ

/

3

3
3
3
3ซึ่ง

ตาบล/แขวง
อาเภอ/เขต
จังหวัด
เมื่อวันที่
เดือน
พ.ศ.
ระหว่าง
โดย
ต่อไปในสัญญานี้เรียกว่า “ผู้ว่าจ้าง” ฝ่ายหนึ่ง กับ
ซึ่ง
จดทะเบียนเป็นนิติบุคคล ณ
มีสานักงานใหญ่อยู่เลขที่
ถนน
ตาบล/แขวง
3อาเภอ/เขต
จังหวัด
3โดย
ผู้มีอานาจลงนามผูกพันนิติบุคคลปรากฏตามหนังสือรับรองของสานักงานทะเบียนหุ้นส่วนบริษัท
3ลงวันที่
(และหนังสือมอบอานาจลงวันที่
)*แนบ
ท้ายสัญญานี้ (ในกรณีที่ผู้รับจ้างเป็นบุคคลธรรมดาให้ใช้ข้อความว่า กับ
3
อยู่บ้านเลขที่
ถนน
3ตาบล/
แขวง
อาเภอ/เขต
3จังหวัด
ซึ่งต่อไปในสัญญานี้เรียกว่า “ผู้รับจ้าง” อีกฝ่ายหนึ่ง
คู่สัญญาได้ตกลงกันมีข้อความดังต่อไปนี้
ข้อ 1. ข้อตกลงว่าจ้าง
ผู้ว่าจ้างตกลงว่าจ้างและผู้รับจ้างตกลงรับจ้างผลิตของหวาน (ขนมไทย) ในราคา
คงที่ไม่จากัดปริมาณ ตามบัญชีตัวอย่างรายการขนมแนบท้ายสัญญานี้เป็นรายวัน โดยคิดราคาในอัตราตามชนิดขนม
ที่ผลิตต่อวัน ในกรณีราคามีการเปลี่ยนแปลงต้องได้รับการยินยอมจากผู้ตกลงว่าจ้าง มีกาหนดระยะเวลา 365 วัน
นับตั้งแต่วันที.่ .............................ถึงวันที่................................เป็นราคารวมทั้งสิ้น
บาท(
) ซึ่งได้รวมภาษีมูลค่าเพิ่มจานวน
บาท ตลอดจนภาษีอากรอื่น ๆ และค่าใช้จ่ายทั้ง
ปวงด้วยแล้ว

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-2ข้อ 2. เอกสารอันเป็นส่วนหนึ่งของสัญญา
เอกสารแนบท้ายสัญญาดังต่อไปนี้ให้ถือเป็นส่วนหนึ่งของสัญญานี้
2.1 ใบเสนอราคาและเอกสารประกอบ จานวน
หน้า
2.2 บัญชีตัวอย่างรายการอาหาร จานวน..................หน้า
2.3 ภาพถ่ายสถานที่ประกอบอาหาร อุปกรณ์ เครื่องมือเครื่องใช้
ความใดในเอกสารแนบท้ายสัญญาที่ขัดแย้งกับข้อความในสัญญานี้ ให้ใช้ข้อความใน
สัญญานี้บังคับ และในกรณีที่เอกสารแนบท้ายสัญญาขัดแย้งกันเอง ผู้รับจ้างจะต้องปฏิบัติตามคาวินิจฉัยของผู้
ว่าจ้าง
ข้อ 3. การส่งมอบ
ผู้รับจ้างเป็นผู้จัดหาหรือจัดทาของหวาน (ขนมไทย) ให้แก่ผู้ว่าจ้างตามจานวนที่ผู้ว่าจ้าง
สั่งทาตามใบสั่งจ้างตลอดอายุสัญญานี้ โดยผู้ว่าจ้างจะสั่งทาอาหารตามจานวนที่ต้องการจริง
จะมากหรือ
น้อยกว่าจานวนที่ประมาณการก็ได้ โดยผู้รับจ้างรับรองว่าจะส่งมอบของหวาน (ขนมไทย) ให้ผู้ว่าจ้างตาม
กาหนดเวลาและสถานที่ที่ส่งมอบอาหาร ซึ่งผู้ว่าจ้างได้กาหนดไว้ในสัญญาจ้างหรือใบสั่งจ้าง และผู้รับจ้างรับรอง
ว่าของหวาน (ขนมไทย) ที่ส่งมอบนั้น เป็นอาหารที่มีคุณภาพ และถูกหลักโภชนาการตามที่กาหนดในสัญญาจ้าง
หรือใบสั่งจ้าง โดยผู้รับจ้างเป็นผู้มาติดต่อขอทราบจานวนหรือความต้องการที่จะต้องส่งมอบอาหารเป็นประจาวัน
จากผู้ว่าจ้าง หรือเจ้าหน้าที่ของผู้ว่าจ้างเอง ทั้งนี้ การส่งมอบของหวาน (ขนมไทย) อาหารตามสัญญานี้ ผู้รับจ้าง
เป็น ผู้เสียค่าใช้จ่ายในการขนส่งเองทั้งสิ้น
ผู้รับจ้างรับรองว่า อาหารที่จัดทามีความสะอาดอันควรแก่การบริโภค ไม่บูดเสียหรือมี
สารเคมีอันตรายหรือสารพิษเจือปน มีการจัดทาในสถานประกอบการที่ได้มาตรฐาน ตามมาตรฐานของกระทรวง
สาธารณสุข โดยผู้ว่าจ้างมีสิทธิเข้าไปตรวจสถานที่ หรือกรรมวิธีในการประกอบอาหารได้โดยไม่ต้องแจ้งให้ทราบ
ล่วงหน้า
ข้อ 4. หลักประกันการปฏิบัติตามสัญญา
ในขณะทาสัญญานี้ ผู้รับจ้างได้นาหลักประกันเป็น
3เป็น
จานวนเงิน
บาท (
) มามอบให้แก่ผู้ว่าจ้างเพื่อเป็นหลักประกันการ
ปฏิบัติตามสัญญานี้
หลักประกันที่ผู้รับจ้างนามามอบไว้ตามวรรคหนึ่ง ผู้ว่าจ้างจะคืนให้เมื่อผู้รับจ้างพ้นจาก
ข้อผูกพันตามสัญญานี้แล้ว

262

Baan Nhom Whan

-3ข้อ 5. การจ่ายเงิน
ผู้ว่าจ้างตกลงจ่ายเงินค่าจ้างตามข้อ 1 ให้แก่ผู้รับจ้างเป็นรายวัน (วันละ........วัน) ตามที่
ได้ส่งของหวาน (ขนมไทย) ตามจานวนที่ต้องการจริงในแต่ละวัน และเมื่อผู้ว่าจ้างหรือเจ้าหน้าที่ของผู้ว่าจ้างได้ทา
การตรวจสอบอาหารครบถ้วนถูกต้องแล้ว ผู้ว่าจ้างจะออกหลักฐานการตรวจรับให้ผู้รับจ้างเพื่อนาไปเป็นหลักฐาน
ประกอบการรับเงินจากผู้ว่าจ้างในแต่ละวัน
การจ่ายเงินตามเงื่อนไขแห่งสัญญานี้ ผู้ว่าจ้างจะโอนเงินเข้าบัญชีเงินฝากธนาคาร
ของผู้รับจ้าง ชื่อธนาคาร.............................................สาขา...............................ชื่อบัญชี.................................. เลขที่
บัญชี................................................. ทั้งนี้ ผู้รับจ้างตกลงเป็นผู้รับภาระเงินค่าธรรมเนียมหรือค่าบริการอื่นใด
เกี่ยวกับการโอนที่ธนาคารเรียกเก็บ และยินยอมให้มีการหักเงินดังกล่าวจากจานวนเงินโอนในงวดนัๆ้น
ข้อ 6. กาหนดเวลาแล้วเสร็จ และสิทธิของผู้ว่าจ้างในการบอกเลิกสัญญา
ผู้รับจ้างต้องเริ่มส่งมอบอาหารสาเร็จรูปตั้งแต่วันที่....................ถึงวันที่............. ....โดยผู้
ว่าจ้างหรือเจ้าหน้าที่ของผู้ว่าจ้างจะตรวจรับอาหารสาเร็จรูปที่ผู้รับจ้างนามาส่งมอบ

............................................................................ เวลา........................นาฬิกา ทุกวัน
ถ้าปรากฏว่าอาหารที่ผู้รับจ้างส่งมอบไม่ตรงตามสัญญาจ้างหรือใบสั่งจ้าง คุณภาพไม่ดี
ปริมาณไม่เพียงพอ ผู้ว่ าจ้างมีสิทธิที่จะไม่รับอาหารนั้น ในกรณีเช่นว่านี้ผู้รับจ้างต้องรีบนาอาหารมาเปลี่ยนให้ใหม่
หรือเพิ่มเติมให้เพียงพอกับจานวนที่ต้องการในแต่ละวันให้ถูกต้องตามสัญญาหรือใบ สั่งจ้างโดยเร็วและทันต่อเวลา
นั้นเท่าที่จะทาได้ โดยผู้รับจ้างจะเรียกร้องค่าเสียหายหรือค่าใช้จ่ายใด ๆ เพิ่มเติมจากผู้ว่าจ้าง หรืออ้างระยะเวลาที่
เสียไปเพราะเหตุดังกล่าวเพื่อให้พ้นความรับผิดชอบไม่ได้ ถ้าผู้รับจ้างมิได้ลงมือทางานภายในกาหนดเวลา หรือไม่
สามารถทางานให้แล้วเสร็จตามกาหนดเวลา หรือมีเหตุให้เชื่อได้ว่าผู้รับจ้างไม่สามารถทางานให้แล้วเสร็จภายใน
กาหนดเวลา หรือจะแล้วเสร็จล่าช้าเกินกว่ากาหนดเวลา หรือผู้รับจ้างทาผิดสัญญาข้อใดข้อหนึ่ง หรือตกเป็นผู้
ล้มละลาย หรือเพิกเฉยไม่ปฏิบัติตาม คาสั่งของผู้ว่าจ้างหรือเจ้าหน้าที่ของผู้ว่าจ้าง ผู้ว่าจ้างมีสิทธิที่จะบอกเลิก
สัญญานี้ได้ และมีสิทธิจ้างผู้รับจ้างรายใหม่เข้าทางานของผู้รับจ้างให้ลุล่วงไปได้ด้วย
ข้อ 7. ความรับผิดชอบในความชารุดบกพร่องของงานจ้าง
ในกรณีที่มีการบอกเลิกสัญญาตามข้อ 6 ผู้รับจ้างยอมให้ผู้ว่าจ้างริบหลักประกัน หรือ
เรียกร้องจากธนาคารผู้ออกหนังสือค้าประกันสัญญาเป็นจานวนเงินทั้งหมด หรือแต่บางส่วนก็ได้
แล้วแต่
ผู้ว่าจ้างจะเห็นสมควร หรือผู้รับจ้างไม่สามารถส่งมอบขนมหวาน(ขนมไทย) ภายในกาหนดได้ เป็นเหตุให้ผู้ว่าจ้าง
ต้องว่าจ้างผู้อื่นแทนผู้รับจ้าง โดยผู้รับจ้างต้องเป็นผู้ออกค่าใช้จ่ายทั้งหมด

263

Baan Nhom Whan

-4ข้อ 8. การจ้างช่วง
ผู้รับจ้างจะต้องไม่เอางานทั้งหมดหรือบางส่วนแห่งสัญญานี้ไปจ้างช่วงอีกต่อหนึ่ง โดย
ไม่ได้รับความยินยอมเป็นหนังสือจากผู้ว่าจ้างก่อน ทั้งนี้ นอกจากในกรณีที่สัญญานี้จะได้ระบุไว้ เป็นอย่างอื่น
ความยินยอมดังกล่าวนั้นไม่เป็นเหตุให้ผู้รับจ้างหลุดพ้นจากความรับผิดหรือพันธะหน้าที่ตามสัญญานี้ และผู้รับจ้าง
จะยังคงต้องรับผิดชอบในความผิดและความประมาทเลินเล่อของผู้รับจ้างช่วงหรือของตัวแทนหรือลูกจ้างของผู้
รับจ้างช่วงนั้นทุกประการ
ข้อ 9. การจ่ายเงินแก่ลูกจ้าง
ผู้รับจ้างจะต้องจ่ายเงินให้แก่ลูกจ้างที่ผู้รับจ้างได้จ้างมาในอัตรา และตามกาหนดเวลาที่ผู้
รับจ้างได้ตกลงหรือทาสัญญาไว้ต่อลูกจ้างดังกล่าว
ถ้าผู้รับจ้างไม่จ่ายเงินค่าจ้างหรือค่าทดแทนอื่นใดแก่ลูกจ้างดังกล่าวในวรรคแรก ผู้ว่าจ้าง
มีสิทธิที่จะเอาเงินค่าจ้างที่จะต้องจ่ายแก่ผู้รับจ้างมาจ่ายให้แก่ลูกจ้างของผู้รับจ้างดังกล่าว และให้ถือว่า ผู้ว่าจ้างได้
จ่ายเงินจานวนนั้นเป็นค่าจ้างให้แก่ผู้รับจ้างตามสัญญาแล้ว
ข้อ 10. ค่าปรับ
หากผู้รับจ้างไม่สามารถส่งมอบขนมหวาน(ขนมไทย ) หรือส่งมอบไม่ครบถ้วน หรือไม่
ตรงตามกาหนดเวลาในสัญญานี้ และผู้ว่าจ้างยังมิได้บอกเลิกสัญญา เป็นเหตุให้ผู้ว่าจ้างจะต้องดาเนินการจ้าง
บุคคล ภายนอกดาเนินการแทน ผู้รับจ้างจะต้องชาระค่าปรับให้แก่ผู้ว่าจ้างเป็นจานวนเงินวันละ........................
บาท (
) นอกจากนี้ ผู้รับจ้างยอมให้ผู้ว่าจ้างเรียกร้องให้ชดใช้ค่า ขนมหวาน
(ขนมไทย) หรือค่าเสียหายอันเกิดขึ้นจากการที่ผู้รับจ้างไม่ส่งมอบ ขนมหวาน(ขนมไทย ) หรือส่งมอบไม่ครบถ้วน
หรือล่าช้าไม่ตรงตามกาหนดเวลา
ในระหว่างที่ผู้ว่าจ้างยังมิได้บอกเลิกสัญญานั้น หากผู้ว่าจ้างเห็นว่าผู้รับจ้างจะ ไม่
สามารถปฏิบัติตามสัญญาต่อไปได้ ผู้ว่าจ้างจะใช้สิทธิบอกเลิกสัญญาก็ได้ และถ้าผู้ว่าจ้างได้แจ้งข้อเรียกร้องไปยังผู้
รับจ้างเมื่อครบกาหนดแล้วเสร็จของงานขอให้ชาระค่าปรับแล้ว ผู้ว่าจ้างมีสิทธิที่จะปรับผู้รับจ้างจนถึงวันบอกเลิก
สัญญาได้อีกด้วย
ข้อ 11. การกาหนดค่าเสียหาย
ค่าปรับหรือค่าเสียหายซึ่งเกิดขึ้นจากผู้รับจ้างตามสัญญานี้ ผู้ว่าจ้างมีสิทธิที่จะหักเอาจาก
จานวนเงินค่าจ้างที่ค้างจ่าย หรือบังคับจากหลักประกันการปฏิบัติตามสัญญาก็ได้
หากมีเงินค่าจ้างตามสัญญาที่หักไว้จ่ายเป็นค่าปรับและค่าเสียหายแล้ว ยังเหลืออยู่อีกเท่าใด
ผู้ว่าจ้างจะคืนให้แก่ผู้รับจ้างทั้งหมด

264

Baan Nhom Whan

-5ข้อ 12. ข้อบังคับตามสัญญาจ้าง
ผู้รับจ้างหรือผู้แทนของผู้รับจ้างต้องไม่นาสิ่งของต้องห้ามตามกฎหมาย ระเบียบและ
ข้อบังคับของ........................................................................เข้าไปในเขตสถานควบคุม หรือเขตหวงห้าม
ที่
กาหนดเป็นอันขาด ถ้าผู้รับจ้างหรือผู้แทนของผู้รับจ้างกระทาผิดสัญญาดังกล่าวนี้แล้ว ผู้ว่าจ้างมีสิทธิ
ที่
จะบอกเลิกสัญญา และผู้ว่าจ้างยังมีสิทธิริบหลักประกันสัญญาได้ด้วย
สัญญานี้ทาขึ้นสองฉบับ มีข้อความถูกต้องตรงกัน คู่สัญญาได้อ่านและเข้าใจข้อความ
ละเอียดตลอดแล้ว จึงได้ลงลายมือชื่อพร้อมทั้งประทับตรา (ถ้ามี) ไว้เป็นสาคัญต่อหน้าพยานและ
คู่สัญญาต่างยึดถือไว้ฝ่ายละหนึ่งฉบับ

ลงชื่อ

โดย

ผู้ว่าจ้าง
(..........................................................)

ลงชื่อ...........................................................ผู้รับจ้าง
(
)
ลงชื่อ

พยาน
)

(
ลงชื่อ
(

พยาน
)

265

Baan Nhom Whan

266