Harold L.
Sirkin (2013)

A Sustainable Business Model
Pays Off

Jennifer L.

Sustainability: Is it a Good
Choice for small companies?

Retrieved from:

Retrieved from:

 A sudden shift to
sustainable business
practices was forced
upon companies in the
US because of the laws
implemented to protect
the environment.
 Sustainability was
expensive and
companies had no choice
but to comply.
 After 40 years, the impact
of following these laws
can be seen.
 Sustainability became a
trend and a social norm
for consumers. People
are yearning for products
that help and contribute
in taking care of the
 The shift to sustainable
practices and choices,
nowadays, does not
mean more expenses for
companies, but more
 Sustainability efforts are
becoming more and more
economically beneficial.
 Investments on “Going
Green” benefits the
company because of the
consumers being more
and more aware of the
importance of buying and
using products that does
not harm the
 The researcher in this
article believe that
eventually, all companies
will realize the need to
transition into “Going

Business Models will eventually realize the need to create a more holistic approach in producing their products and services. Innovation is the successful implementation of creative ideas. Creativity helps organizations in adapting to the changing environment.  Tom Duxurby (2012) Technology Innovation Management Review Creativity: Linking Theory and Practices for Entrepreneurs  Retrieved from:     Green” no matter what industry or what size their company is. Business Education and Training will be a vital role in raising awareness about sustainability.Variation (generation of many ideas thru brainstorming) . but for this to be done. Creativity can be a source of competitive advantage.Selection (deciding what ideas are opportunities) . The creative process can be divided into three: .Retention (ability to . Creativity is not the same as innovation. Creativity is the precursor for innovation. The researcher believes that Creativity is the ability to provide novel solutions to relevant problems. the way business leaders think about sustainability should be changed.

 Successful entrepreneurs have the ability to imagine the future for their organizations.  Highly creative entrepreneurs are rule breakers. Jelmer Jorke (2012) Sustainable Entrepreneurship: The Motivation & Challenges of Sustainable Entrepreneurs in Renewable Energy Industry. Sangeeta Bhardwaj Ph.  Entrepreneurs should create organizations with an environment that supports creativity to be able to adapt and innovate. changing the norms and making it better.aspx perpetuate the idea)  Creativity matters to entrepreneurs because not only must their initial ideas exhibit dimensions of novelty. James & Stellingwerf.D (2014) Gallup Business Journal Great Entrepreneurs are Creative Thinkers Bell.Badal.  Entrepreneurs are constantly alert and ready to in seizing opportunities and adapting to changes in the environment.  Creative thinking entrepreneurs can fall prey to “incumbent inertia.  Social Entrepreneurship encompasses the activities and processes undertaken to discover. . usefulness. but the capacity to sustainably create commercial value from ideas must be demonstrated. Retrieved from: http://www.” They strive in focusing on growth but overlook the organizational flexibility. and appropriateness to justify firm sjournal/174269/greatentrepreneurs-creativethinkers.

divaportal.  Companies in the Renewable Energy business was motivated to create a sustainable organization because they saw the effects of the current source of power. Cleanfiled Energy. Planet and Profit. The researchers used 5 companies (Powerhouse wind. Sustainable Entrepreneurship is the blending of People. .org/smash/get/diva2:536 383/FULLTEXT02     define. It uses green processes and has a life-long commitment in achieving sustainability. Urban Green Energy) to determine the motivation that inspired the creation of sustainable companies. Solar Sisteres.Jonkoping International Business School Retrieved from: http://www. the Archimedes. and exploit opportunities in order to enhance social wealth by creating new ventures or managing existing organizations in an innovative manner Ecopreneurship is pursuing a business that helps a certain sector in the economy. Social Entrepreneurship is about creating a solution that can have a social impact and help a social sector.  The challenge for these companies are their customer perception and the lack of awareness.

Sign up to vote on this title
UsefulNot useful