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PORTFOLIO

J A C I E

A M E S

Jacie Ames
623.330.6815
jacieames@gmail.com
7672 W. Tumblewood Drive
Peoria, AZ 85382

Table of Contents
Flier
Brochure
Logo
Event Ad
Web Page
Business Card
Letterhead
Montage
Photodesign

Description

Black and white flier to promote a Graduate Leadership Conference.

Date
05/09/15

Course/Instructor
Comm 130 Section 15
Emily Kunz

Program(s)
Adobe Illustrator

Objective
Apply the design principles and use appropriate typography. Incorporate basic
InDesign skills to improve basic flier layout. Retrieve image and logo from links on
this page. Create a project folder with image, logo and InDesign document to keep
links in InDesign intact.

Process
I first sketched out four completely different designs on paper. After choosing the
design to execute, I made a basic framework in InDesign. I added the pictures and
copy to the flier and then styled it, using white text on black rectangles for the
title and date-time-place text, and black text on a plain background for the body
copy. I used horizontal rules to align the text and create repetition in the design.
The elements in the design flow in a c shape from the top right on the title to the
picture of the graduates, and then to the information.

Flier

Description

Brochure for a nature guide organization in Arizona.

Date
7/12/15

Course/Instructor
Comm 130 Section 15
Emily Kunz

Program(s)
Adobe Illustrator
Adobe InDesign

Objective
Set up and align a two-sided, folded document. Create an original, new logo and use
it in a brochure. Incorporate quality images. Incorporate at least four quality images,
not including the logo. One should be clipped in Photoshop and text-wrapped in
InDesign so the text follows the cutout shape of the image. Write at least 250 words
of original copy in at least three paragraphs, headers, and subheaders. Trim for a full
bleed and print in duplex (two-sided) color.

Process
I used Adobe Illustrator and InDesign to create the logo for the company, Sonoran
Experience. I used Photoshop to text wrap the cactus photo. I finally laid out the
entire design in InDesign.
I first created a shape map to lay everything out and obtain the correct proximity.
I then contrasted the photos and text to create a balanced design, as well as used
the same colors and paragraph styles throughout to unify the message. At the end, I
decluttered the layout during the Simplify phase of the FOCUS process.

Brochure

Back

Inside
Front

Description

Logo design for a pest & weed control company.

Date
07/07/15

Course/Instructor
Comm 130 Section 15
Emily Kunz

Program(s)
Adobe Illustrator

Objective
Create three completely different, original logos to fit a company or personal image
that will appeal to the audience. Do not imitate existing logos or use previous
designs. Market research: gather opinions from at least ten people about which logo
appeals most to them. Use only the Illustrator tools to create and draw your logos.
(No Illustrator pre-fabricated flares, symbols, etc.. No photos or live-tracing. You
may use an image or drawing as a guide to trace it with the pen/pencil, but delete
the image before submitting.) Refine one logo with variations for color

Process
I designed these logos using Adobe Illustrator. Within Illustrator, I used the pen tool,
as well as the type tool. I started out by making several different concepts of the
logo. After some critique, I selected a final logo and created it with different color
variations.

Logo

Description

Color event ad to promote a Babysitting Workshop.

Date
05/17/15

Course/Instructor
Comm 130 Section 15
Emily Kunz

Program(s)
Microsoft Word

Objective
Comprehend image sizing (how pixels and inches work together) Find, scan and
import a high-quality image. Create a full-bleed design. Choose a color scheme
and typeface(s) that work for your message and audience. Learn to use only Word
design features without using any Adobe programs, including Photoshop.

Process
I first scanned in the image of the baby on a high quality scanner. I used Microsoft
Word only to create this ad. I selected a color scheme and soft-edged fonts that
would complement the soft colors in the photograph. I implemented a grid layout
for the text and information and strived to align each piece of text with another to
create a strong sense of unity.

Event Ad

Description

Web page to feature an original logo design.

Date
06/28/15

Course/Instructor
Comm 130 Section 15
Emily Kunz

Program(s)
Text Wranger
Adobe Photoshop

Objective
Size and optimize an original logo as a .png for a web page so the long side is 300
500 pixels. Write content to describe the process of creating your logo and how
it appeals to a target audience. (Minimum of 200 words. Include rationale for
colors, appeal to target audience, design skills, etc,) Acquire a working knowledge
of HTML. (Include all required tags Doctype (provided), html, head, title, meta
charset (provided), body, h1, h2, p, ol or ul (with li tags), img, br, and a link to blog)
Acquire a working knowledge of CSS. (Customize the provided CSS provided to
format the HTML to complement the logo design. Change at least the following:
The h1 text color & h1 background color, font colors for the paragraphs & list items,
the background color, font families and add at least one css comment.) Identify hex
colors to match logo, using Photoshop color picker. Open the HTML page in a web
browser and capture a quality screen shot with .5 inch margins for printing.

Process
I used Text Wrangler to write the HTML/CSS files, and Adobe Photoshop to choose
the hex colors. I also used the W3C validator to validate the code. For design, I used
proximity to organize the related information in the layout. I also used contrast
in my colors to differentiate between the headings and paragraph. I used the
Simplify step to get rid of unnecessary things, like the bullets, to clean things up.

Web Page

Description

Coordinating business card and letterhead for a emergency preparedness fair


sponsored by a church.

Date
06/17/15

Course/Instructor
Comm 130 Section 15
Emily Kunz

Program(s)
Adobe Illustrator
Adobe InDesign

Objective
Use the basic tools in Illustrator & InDesign. Create a new logo to fit a company or
personal image. Do not imitate existing logos or use previous designs. Dont use
photos or live trace. Use the new logo to design consistent layouts for a business
card and letterhead. Photos are okay on business card and letterhead as additional
design elements. Letterhead should be 8.5 x 11, full-bleed optional, but trim only
.125. Business card should be 3.5 x 2 and printed above center on a vertical page.
Apply typography rules, keeping small copy. Keep designs simple with light
watermarks and drop shadows and plenty of white space. Include contact
information: name, address, phone, website, and email on each piece. Use periods,
bullets, or spaces in phone number; no parentheses/ hyphens.

Process
I designed these logos using Adobe Illustrator. Within Illustrator, I used the pen tool,
as well as the type tool. I created the business card designs using both Illustrator
and InDesign. I used links to place the logos in InDesign. I used the eyedropper tool
to match the colors of the elements precisely.

Business Card

Description

Coordinating business card and letterhead for a emergency preparedness fair


sponsored by a church.

Date
06/17/15

Course/Instructor
Comm 130 Section 15
Emily Kunz

Program(s)
Adobe Illustrator
Adobe InDesign

Objective
Use the basic tools in Illustrator & InDesign. Create a new logo to fit a company or
personal image. Do not imitate existing logos or use previous designs. Dont use
photos or live trace. Use the new logo to design consistent layouts for a business
card and letterhead. Photos are okay on business card and letterhead as additional
design elements. Letterhead should be 8.5 x 11, full-bleed optional, but trim only
.125. Business card should be 3.5 x 2 and printed above center on a vertical page.
Apply typography rules, keeping small copy. Keep designs simple with light
watermarks and drop shadows and plenty of white space. Include contact
information: name, address, phone, website, and email on each piece. Use periods,
bullets, or spaces in phone number; no parentheses/ hyphens.

Process
I designed these logos using Adobe Illustrator. Within Illustrator, I used the pen tool,
as well as the type tool. I created the letterhead design using both Illustrator and
InDesign. I used links to place the logos in InDesign. I used the eyedropper tool to
match the colors of the elements precisely.

Stationery

Description

Montage using original photos of the Phoenix Arizona Temple, desert scenery, and
a family; quote about temples by President Henry B. Eyring.

Date
05/31/15

Course/Instructor
Comm 130 Section 15
Emily Kunz

Program(s)
Adobe Photoshop
Adobe InDesign

Objective
Use the FOCUS design process with strong focal point and flow. Unify a layout with
a consistent theme and dominant spiritual message. Learn to blend two or more
images together gradually, using masks. Demonstrate more advanced Photoshop
skills for layout with multiple elements. Use a mask to apply a filter to one part of
the image. Apply typography principles (titles, quotes, events or scripturesyour
choice). Format type: Legibility; Small copy & Title with varying text size. Theme
word(s). Select good quality images.

Process
I created this project in Photoshop CS6 using my own photos. Each photo overlays
the next using a mask to blend in to the photo behind it. Various brush sizes and
weights were used for blending. I created my typography in Adobe Illustrator and
brought it in to Photoshop as a smart object.

Montage

Description

Photodesign project with original photography; designed in Photoshop.

Date
05/24/15

Course/Instructor
Comm 130 Section 15
Emily Kunz

Program(s)
Adobe Photoshop

Objective
Learn basic photography skills. Choose a color scheme, take a photo to match those
colors, then incorporate the colors into the layout. Use a digital camera to take
a quality image, then download it. Adjust image levels, saturation, color balance,
sharpen tool on separate layers for NDE (non-destructive editing.) Size and crop the
image, then place on an 8.511 page layout. Use layers to design text, and repeating
graphic elements in Photoshop. Print with full-bleed margins. Trim only 1/8 (0.125)
from all four sides.

Process
I started off by taking the photographs. The front image is of my niece, and the
background image is an out-of-focus photograph of a tree. I selected a quote that
would match the happy, innocent look on my nieces face.
This project was design in Photoshop CS6. I placed both photographs on the canvas
and aligned the quote underneath the main picture to create proximity. I added
the white lines on the side, leading from the top of the design to the quote. I then
implemented the color scheme to make the design appealing and cohesive.

Photodesign