Licensing Live Anytime, Anywhere Licensing

Amy Konary
Research Vice President
Software Licensing and Provisioning

Anytime, Anywhere, Any Device

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The IT Industry's 3rd Platform for

Innovation and Growth

By 2018, $1 of
every $5 spent on
software, and $1
of every $4 spent
on applications,
will be consumed
via the cloud.

Source: IDC
Copyright 2014 IDC

2015: More Global Cellular Connections

than People

Source: Ericsson Mobility Report, August 2014

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Why Mobile Enterprise Applications?

Q: Select the most important benefit that your organization expects to gain from current or future
mobile enterprise application deployments
Improve/enhance worker productivity
Increase sales/revenue
Improve customer service/support

Improve competitive advantage/market share

Provide ease of information access
Enhance portability within the office or work environment
Decrease costs

Productivity
Information
Context
Ability to Act

Increase customer retention

Speed the sales process
Offer employees more flexibility
Provide perception of an advanced company to customers
Improve field service response time
Eliminate paperwork
.0

Source: IDC's 2014 MEA Survey

N=407

5.0

10.0

15.0

20.0

25.0
5

IDC Prediction

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 IDC Visit us at IDC.com and follow us on Twitter: @IDC

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10

By comparing the revenue that music companies typically collect from sales
and streams, Nielsen calculates that one album sale is equivalent to about
1,500 song streams.

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Their brilliance grew

out of flirting with
disaster: the awkward
experiments that paved
the way for stunning
breakthroughs, the
chaotic concerts that
crystallized in moments
of wild magic, the
puzzlingly opaque lyrics
that could be either
ridiculous or sublime.

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12

Windows Intune
Licensing device management from Microsoft licensed on a per user basis

Offers

Windows Intune

Includes:

Intune Service
ConfigMgr & SCEP

If the customer owns

ConfigMgr and SCEP

Windows Intune
Add-On for
ConfigMgr & SCEP

If the customer also

wants Windows

Windows Intune
w/ Windows SA

Price
(Monthly)

Direct
(MOSP)

EA/
EAS

EES

Must license
ConfigMgr
separately

Must license
ConfigMgr
separately

$6
$4
$11
Available
Jan 1, 2013

Available
Dec 1, 2012

Notes:
All Prices in USD
MDOP & Additional storage for Software Dist available as add-on (same as current offer)
Windows Intune Add-On for ConfigMgr requires ConfigMgr & SCEP to be licensed under the EA/EAS/EES

Key Attributes

Preferred Payment Calculation MethodDevice Management Solutions

11.2%

56.8%

32.0%

Pay on a device basis

Pay on a user basis (with up to 5 devices per user included)
Pay on a flat fee basis (up to a specified number of users or devices included)

Source: IDC, August 2014

Moving beyond goods and services

An experience occurs
when a company
intentionally uses
services as the stage,
and goods as props,
to engage individual
customers in a way
that creates a
memorable event.

Source: Welcome to the Experience Economy, Pine & Gilmore Harvard Business Review, 1998, 2011

Pricing in the Experience Economy

(Value Co-Creation)
Transparency
Nature of pricing and customer choice
Subscription
Ability to align cost with experience over time
Editions
Encourage early participation, reward
commitment
Usage
Feature tracking, benchmarking, support
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16

Challenge
messy

organic growth, seven customer data stores,

three independent payment collection systems,
customers passed between different contact centers, no
centralized view of the customer.
how do we enhance and maintain our customer
experience while changing every fundamental aspect of the
technology that supports our subscription business without
damaging our customer experience?

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17

Each way I turn, I know Ill always try

To break this circle thats been placed
around me
New Order - Temptation Lyrics | MetroLyrics

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18

Questions
Amy Konary
Akonary@idc.com
617-202-9339
Twitter:
@mizkonary